Podcasts about wgsn

In this episode, WGSN's CEO, Carla Buzasi, and Lifestyle Strategist, Hannah Allan, discuss the evolving food trends among Millennials, focusing on their preferences for nostalgia, comfort food and health-conscious fresh convenience.Hannah shares insights into how Millennials are navigating their busy lives with low-fuss meals while prioritising social dining experiences. The conversation highlights the importance of the generational impact on food choices and the growing focus on longevity and wellness in the food and beverage industry.

In this episode, WGSN CEO Carla Buzasi speaks to Allyson Rees, Senior Consumer Lifestyle Strategist at WGSN, about the future of consumer behaviour, focusing on the trends and personas that will shape shopping experiences by 2027.Allyson shares the four key consumer personas: Privacy Keepers, Conventionalists, New Independence and Energisers, each with distinct values and shopping habits. Hear them uncover the importance of digital decluttering, the impact of AI, and the differences between generations in their approach to shopping.

The speed of tech is driving our desire for more real-life experiences. In this episode, WGSN CEO Carla Buzasi speaks with Ella Hudson, head of research at WGSN, about why and what this will mean for us in the future.From technology's limitations and the importance of emotional connections to the need for intentional technology use, they explore how ‘digital minimalism' is becoming mainstream. Tune in to discover the impact of technology on youth, the importance of community spaces, and the future of design in fostering human connection.

In this episode of Lives of Tomorrow, WGSN's CEO, Carla Buzasi, and Head of Events and Marketing, Cassandra Napoli, discuss the implications of global trade uncertainty on supply chains, consumer behaviour, and business strategies. They explore how tariffs are affecting pricing, the potential for more sustainable practices in the fashion industr,y and the rise of resale markets. From the impact of marketing during economic volatility to balancing globalisation and localism, learn how to understand consumer emotions and adapt business models to navigate complex changes.

Gen AI is nothing new; it's just a natural continuation of the historical practices of cultural mixing and preservation. This is the argument from Martin Puchner, Harvard professor and award-winning author. In this episode, Carla Buzasi, WGSN's CEO, and Martin discuss the evolution of culture in the context of Gen AI and digital advancements.Listen to learn about the emotional responses to Gen AI, the implications for copyright and artistic integrity, and how tech influences access to culture

In this episode, WGSN's Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Events, Liz Tan, to discuss the launch WGSN's new platform to help brands navigate key events impacting consumer behaviour. Revealing the criteria for featuring significant events, evolving traditions, and celebrations, our guests offer insights into collective effervescence and the cost-of-living impact on consumer sentiment, driving future consumer trends. Tune in to find out how to effectively capture cultural moments and harness engagement opportunities within sports and music events.

Should You Start A Trend or Innovation-Based Apparel Business?  How To Decide What Is Right For You In today's episode, Rachel is comparing a trend vs. innovation-based business in the apparel industry and helping you decide which is right for you.  She goes through the process of how high-end runway styles trickle down into ready-to-wear collections. Rachel even recommends a resource like WGSN that are essential for trend forecasting and planning. Rachel also talks about navigating the apparel industry's patent process presents unique challenges, particularly for innovations-based products. We're weighing the benefits and costs of patenting, and learning the importance of understanding consumer needs before investing in development.  We'll finally explore the advantages of starting as a trends-based business to quickly establish a customer base and how integrating innovative products can strengthen your lineup. Whichever you decide is the right path for you, our community here at The Business of Apparel and Unmarked Street is here to support you.  In this episode, you'll hear: -Worries fall away when you put the right processes in place. -How trends are decided in the fashion industry. -Hold on to the key pieces in your line if you are an innovation-based business. -Our recommendations for deciding on the right path.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces - and often, they find what they are looking for in second-hand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN, and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles, to dive into the evolving world of vintage bridal fashion amid the booming vintage resale market.Join them to learn how important social media's influence, especially TikTok, is, why in-person shopping experiences remain essential, and how businesses can adapt to meet the expectations of the modern bride.

What can business leaders learn from stepping onto the conductor's podium? In this episode, Carla Buzasi, WGSN's CEO, and Peter Hanke, classical conductor, Oxford University lecturer and coach for executives explore the surprising links between music and the evolving future of leadership.Peter reveals how wielding the conductor's baton teaches leaders to inspire talent, navigate power dynamics, and foster deep connections among younger generations seeking purpose over hierarchy. Tune into this episode to learn how to build a culture that values influence, the art of motivation, and the power of presence in a world that craves meaningful direction.

Em meio à tantos modismos passageiros, o que de fato se tornam tendências em 2025 e além? Como desviar dos modismos passageiros e o esvaziamento de buzzwords? Quem nos ajuda com essas perguntas é a Beatriz Guarezi, criadora da plataforma Bits to Brands, que desenvolveu junto com a WGSN um guia de tendências para marcas.Baixe o guia clicando aquiSe esse conteúdo te ajudou, ajude esse podcast a se manter de pé. Escolha entre:Picpay | Apoia.se | PixAssine a newsletter do projeto e receba uma cobertura semanal das notícias mais importantes da indústria de publicidade.⁠Me segue no instagram e acessa o site do projeto.

How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN's, and Kyle Smith, the NFL's first Fashion Editor explore how fashion can boost connections with fans – particularly younger audiences and women. He shares insights on the NFL's strategic move into fashion, the importance of authentic athlete representation, and the potential for athletes to transition into fashion careers post-retirement. Join them to learn about the cultural shifts shaking up the sports industry and find out how to score successful partnerships and campaigns that have brought athletes into the fashion spotlight.

Want to shop sustainably but your budget is holding you back? In this episode, Carla Buzasi, WGSN's CEO and Petko Tashev, co-founder of The Home of Sustainable Things delve into the ‘Say-Do Gap' where consumers express concern for the environment but act differently due to the cost-of-living crisis.Reframing consumption, they discuss innovative solutions to waste management, the role of creatives in driving sustainable practices and the future of homeware in a circular economy. Hear Petko's insights from working with young designers about providing future generations with pathways to live sustainably.

Milena Garcez é estilista, pesquisadora de moda e empreendedora. No Brasil, passou por marcas como Adriana Degreas, Shoulder, Grupo Restoque e mundo Lol ita. Mas o espírito mochiler falou mais alto, e há sete anos ela trocou o Brasil por Nova York. Lá, estudou na FIT e na Parsons, foi fashion stylist na peça Inside the Wild Heart, desenhou para a Chelsea and Walker NYC e participou do desenvolvimento da marca da atriz Whoopi Goldberg. Em 2017, a Mi fundou a Orange 152, sua empresa de pesquisa de tendências que conecta marcas brasileiras ao que há de mais inovador no mercado global, além de atuar como Trend Spotter para a START by WGSN.convidada: https://www.instagram.com/orange152.trends/ Aprenda inglês com o Moda na Mochila: https://www.modanamochila.com/aprender newsletter: https://modanamochila.substack.com/about Ig: https://www.instagram.com/modanamochila/ Podcasts citadosEp 91 - Chefe de Figurino Itinerante na Cirque du Soleil, com Lua Ouverneyhttps://open.spotify.com/episode/0h6YSPnMwUMcME1YmLxJgX?si=985aa2fbfe734fe4 Ep 129 - Minha estratégia infalível de NETWORKING para FEIRAS de MODA internacionaishttps://open.spotify.com/episode/37VBCi8MREgkkl63pAPvZx?si=ecf7f444b96046be

What makes Gen Zs in APAC unique and what drives them? In this episode, WGSN's CEO, Carla Buzasi, and Asia Futures and Cultural Strategist, Alison Ho, reveal how this market values local and regional cultures, evolves spending habits, and redefines living and working. Amid a rapidly changing economic environment, they discuss how this group cautiously navigates consumption while shifting towards experiential luxury with new modes of spirituality. Join them to discover Western influences on this group such as happiness as a key performance indicator and emerging APAC consumer trends impacting global markets.

In this episode of Creative Current Events, Margo Tantau and creative collaborator, Abby Campbell, are back with another insightful chat exploring the latest news from the art field. From retired Crayola colors with cult followings to the resurgence of vintage art supplies and cassette tapes, they unpack why these blasts from the past still spark creativity today. Plus, they dive into how AI is influencing artists like photographer Tim Flach, Target's fast-paced approach to trend-driven merchandise, and what color trends are set to define 2026. And if you've been curious about using mind mapping to unlock new creative ideas, Margo and Abby share practical tips to get started. Mentioned in this episode:  Crayola Colors Reintroduced https://www.goodhousekeeping.com/childrens-products/toy-reviews/a63653059/crayola-dandelion-limited-edition-retired-colors/ Buzz Feed dipping into Social Media? https://slate.com/technology/2025/02/buzzfeed-social-media-network-island-ai-jonah-peretti.html Ai being used to copy Atists' Photos https://www.thetimes.com/uk/technology-uk/article/photographer-says-ai-copied-his-work-can-you-spot-the-difference-q6hr5jfs2 Midjourney's Artist Scraping List!!! https://storage.courtlistener.com/recap/gov.uscourts.cand.407208/gov.uscourts.cand.407208.129.10.pdf Luxury Social Media- Artist Driven https://alexandrarabbitte.substack.com/p/luxury-social-media-a-case-study?utm_campaign=post&utm_medium=web Target Shortens Go-to-Market Strategy https://www.retaildive.com/news/target-shortens-go-to-market-strategy-trends/737307/ Coloro x WGSN introduce the Key Colours for S/S 26 https://www.wgsn.com/en/blogs/coloro-x-wgsn-introduce-key-colours-ss-26 Mindmapping https://blog.hubspot.com/marketing/what-is-mind-mapping?_hsmi=340884926   Connect with Abby: https://www.abbyjcampbell.com/ https://www.instagram.com/ajcampkc/ https://www.pinterest.com/ajcampbell/   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry  

What's the last advertisement you simply can't forget? In this episode, WGSN's Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx's Creative Director, Gabriel Araujo, about advertisers' evolving role in capturing consumer's short attention spans and why he enjoys collaborating with young and old to bring ideas to life.From generative AI and its ethical implications plus the effectiveness of IRL brand activations to cultivating joy to progress consumer culture, Gabriel shares his insights on crafting ads that resonate well. Find out how and why WGSN's brand strategies – Advertising, the rising Slow Advertising, and Restorytelling adding unique cultural value – and local, not global campaigns are driving advertising.

Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technology's influence. Born between 2025 and 2040, Betas will be shaped by hyper-personalised tech, sustainability, and ethical innovation – forcing brands to progress Gen Alpha strategies. We explore Gen Beta's defining traits – from the rise of inclusive postpartum care and innovative infant nutrition, to why some Gen Z parents choose to go offline and the increasing need for safety online. Find out how Gen Beta will be and what this means for brands with Cassandra Napoli, Create Tomorrow's host, Allyson Rees, WGSN's Senior Lifestyle Strategist, and Claire Lancaster, WGSN's Head of Food and Drink.

If you had a crystal ball to forecast retail's future, what would you see? Coming to you from NRF 2025: Retail's Big Show, we're joined by Cassandra Napoli, head of marketing and events at WGSN, to tackle that question. We talk about emerging trends that may surprise you, ways to future-proof your business and how to get into the minds of young consumers. Plus, we learn new terms like “Zalphas” and “ping minimalism” that every retailer should know. (00:00:00) Introductions(00:01:16) Napoli's career as a trend forecaster (00:04:55) How to forecast trends (00:08:24) Emerging trends for retailers to watch (00:13:11) Embracing strategic joy (00:15:06) The biggest trend no one is talking about (00:19:55) The future of retail is tweens (00:21:37) Napoli's best career advice The National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• wgsn.com/en• Learn more about Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• What's now, what's next?: Future tech beyond AI• Retail trends to watch in 2025 • Future trends that will shape consumer behavior and retail operations

This week, the girls were commissioned by *the* WGSN to single-handedly predict the trends for 2025 and, spoiler alert, they've gotten them all right. They'll be covering bedrotting and organ-orientated dining, discussing whether or not Dungeons&Dragons is cool now, and trying to figure out what WGSN stands for. Tune in or fall out of fashion! Next in trend: following @twofreaksnotice on Instagram and TikTok (sorry US listeners!! Unless you've got it back now? Not sure what's happening there!)

Social media is changing at a rapid pace, and brands need to keep up. In this episode of Lives of Tomorrow, we explore how platforms adapt to new policies and regulations, and what these changes mean for creators, users, and the industry as a whole. We discuss the future of TikTok and Meta's shifting moderation policies on Facebook and Instagram, along with its implications on the social media landscape. WGSN's CEO, Carla Buzasi, and Director of WGSN Insight and social media trend forecaster, Joe McDonnell, delve into evolving social media trends including AI creations, decentralised social media, and going back to IRL experiences.

In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire's Vice President of Global Marketing knows a lot about. Straight from her session at this year's National Retail Federation's Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning with modern consumers. Meghan reflects on how Claire's targets Zalpha consumers (the fringe generation sandwiched between Gen Z and Gen Alpha aged 9-14) by cocreating campaigns and products alongside them and aligning with their preferences for phygital experiences.

It's 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries? Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-jamas, tending to their needs with Therapeutic Laziness.  Discover more trends WGSN forecasts for the coming year. Join Carla Buzasi, CEO of WGSN with her colleagues, Lisa White, Director of Strategic Forecasting and Creative Direction, and Cassandra Napoli, Head of Marketing and Events at WGSN Insight.

Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneously familiar and futuristic, its sense of mystery and escapism feeds into themes of transition – be it from dark to light, or dusk to dawn –  perfect for a period of immense change. Listen to find out how this transformative colour is painting our future.

In this episode, we look at the 2027 STEPIC forecasts which track the challenges and opportunities for 2027 across six areas: Society, Technology, the Environment, Politics, Industry, and Creativity (STEPIC). This proprietary methodology at WGSN acts as the lens through which we predict trends years in advance.  Joining our host, Cassandra Napoli, are WGSN experts – Lisa White, Content Director of Strategic Forecasting, Ella Hudson, Head of Research, and Martina Rocca, Foresight Lead. Find out how we explore the drivers, innovation, and key emotions set to impact 2027.

Today's niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday slang words and phrases Alphas and Gen Z are using to engage them effectively and authentically. WGSN's Head of Marketing and Events and Create Tomorrow's brand new host Cassandra Napoli explores how young people are shaping the future of the English language with their online behaviors. Joining her are WGSN's Senior Strategist Liz Tan and Fashion Strategist Mia Jacobs who uncover how brands can harness the language of the youth and seamlessly insert themselves into the conversation.

The WGSN podcast Create Tomorrow has a brand new permanent host: Cassandra Napoli, Head of Events and Marketing at WGSN. Cassandra speaks with Lisa White, Director of Strategic Forecasting at WGSN for the penultimate Create Tomorrow before she takes over the podcast. Having hosted and starred on previous WGSN podcasts, we mark her appointment with a special episode to get to know her and what she does. Hear what inspires Cassandra, her journey into trend forecasting, and what her first episode of Create Tomorrow is all about.

ชมวิดีโอ EP นี้ใน YouTube เพื่อประสบการณ์การรับชมที่ดีที่สุด ปี 2025 ลูกค้ารู้สึกเหนื่อยล้า ต้องการกำลังใจ ที่ผ่านมาแม้โรคโควิดจะผ่านพ้น แต่ผู้คนยังต้องเผชิญความท้าทายไม่รู้จบ ทั้งวิกฤตเศรษฐกิจ การเมือง สิ่งแวดล้อม โลกเปลี่ยนไวจนกายและใจปรับตามไม่ทัน เป็นเหตุให้ปีหน้าผู้บริโภคจะขอพัก เปลี่ยนจากการวิ่งล่าคว้า Milestone เป็นการเดินช้าลงและชื่นชมกับ Minorstone หรือความสำเร็จเล็กๆ ในชีวิต The Secret Sauce เอพิโสดนี้เปิดอินไซต์เทรนด์ผู้บริโภคปี 2025 ผ่านงานสำรวจจาก WGSN งานวิจัยที่จะทำให้คนขายของเข้าใจความรู้สึกของลูกค้า สัมผัสถึงความต้องการ และสร้างสินค้าและบริการที่ตอบโจทย์

ปี 2025 ลูกค้ารู้สึกเหนื่อยล้า ต้องการกำลังใจ ที่ผ่านมาแม้โรคโควิดจะผ่านพ้น แต่ผู้คนยังต้องเผชิญความท้าทายไม่รู้จบ ทั้งวิกฤตเศรษฐกิจ การเมือง สิ่งแวดล้อม โลกเปลี่ยนไวจนกายและใจปรับตามไม่ทัน เป็นเหตุให้ปีหน้าผู้บริโภคจะขอพัก เปลี่ยนจากการวิ่งล่าคว้า Milestone เป็นการเดินช้าลงและชื่นชมกับ Minorstone หรือความสำเร็จเล็กๆ ในชีวิต The Secret Sauce เอพิโสดนี้เปิดอินไซต์เทรนด์ผู้บริโภคปี 2025 ผ่านงานสำรวจจาก WGSN งานวิจัยที่จะทำให้คนขายของเข้าใจความรู้สึกของลูกค้า สัมผัสถึงความต้องการ และสร้างสินค้าและบริการที่ตอบโจทย์

Can leather be sustainable? Discover how innovative technologies are transforming leather into a high-performing, biocircular material that starts and ends with nature. This episode of Create Tomorrow explores Ecotan Leather, a natural leather tanning technology which replaces traditional chemical-based tanning, like chrome, with plant-based alternatives. Join Lisa White, WGSN's Director of Strategic Forecasting, and Randi Seiff, US Representative for Ecotan Leather, CEO and Co-founder of Treun House Atelier as they discuss how the fashion industry is embracing sustainable luxury. Learn from Randi leading the way by designing sustainable leather trainers with benefits for human and planet health

This week on the show Karen is joined by Viola Levy, journalist, founder of branding agency ‘Smart, Beauty Creative” and host of the Smart Beauty podcast, a show for beauty business owners who are looking to hone their brand voice. Getting the story of your brand and your products right is essential, and can be the difference between success and failure. That's why, in this interview, Viola and Karen cover all you need to know about transforming your business from a retailer to a storyteller.   KEY TAKEAWAYS Viola started her career as a journalist and found that a lot of the companies she was writing about were in the beauty sector. Whilst doing this work she noticed a gap in the market which, as she explains here, led her to set up her own company. Karen and Viola discuss the incredible rise of indie brands over the last decade, what this means for consumers, but also, how the bigger designer brands have reacted to this growth. As Karen often states, and Viola agrees, creating a story around your scents is the most important thing you can do in terms of marketing. Viola explains why this is a ‘non negotiable' and gives her insights into how to make this effective. Historically, brands have put all of their time and effort into creating a fragrance and then launched into the marketplace. However, as Viola explains, there is so much more value in bringing your customers along on the journey from day one.   BEST MOMENTS  “There's so much choice out there now, and that's a great thing. People like to change their perfume as often as they change their clothes.” “Brands have to have an opinion and a voice, they need to show they're passionate about more than just selling their products.” “AI is a great tool, but it shouldn't be in the driving seat. You'll always need a human touch.” EPISODE LINKS Smart Beauty Website Smart Beauty Podcast Smart Beauty Instagram Smart Beauty Linkedin Smart Beauty Email VALUABLE RESOURCES Getting Started Guide             Artisan Perfumery Mastermind   ABOUT THE GUEST Having worked in the beauty industry for over 15 years, Viola is an award-winning journalist, copywriter and brand consultant. As an established writer, Viola has contributed to all sectors of the beauty world, with articles appearing in Vogue, Glamour, The Evening Standard, and Refinery29. In addition she has written copy for several major beauty brands and retailers, including Aromatherapy Associates, 111SKIN, Cult Beauty, Boots, By Terry, and Superdrug, and in 2019, she won a Fragrance Foundation Jasmine Award for Best Short Piece and was shortlisted for Best Social Engagement. She has also written global trend reports for major forecasting agency WGSN, focusing on how consumer needs and habits have changed since the global pandemic. From her years of experience, Viola has seen the beauty world rapidly change over the past decade. The way brands speak to customers has evolved. It's less about playing on women's low self-esteem, inventing problems (and products to “solve” them) or peddling false promises and miracles in jars. It's more about feeling better (not just by looking better), intelligent discussions and promoting inclusivity. Which is why she set up Smart Beauty Creative to create the next generation of forward-thinking, feminist brands, helping to pave the way for a new, diverse and more enlightened beauty industry. ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email              

Marina Torres, diretora geral de L'Oréal Luxo no Grupo L'Oréal no Brasil, e Rafael Araujo, head WGSN de Consultoria Mindset Latam, abordam o crescimento da categoria no Brasil enquanto as novas gerações demandam a criação de um luxo clean e com propósito.See omnystudio.com/listener for privacy information.

How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care trends today that will stay for a few years. Join Francesca Muston, VP of WGSN Fashion and Megan Bang, Beauty Analyst of WGSN and author of WGSN's Future of Personal Care 2027 report in this episode of Create Tomorrow. Learn about trends destigmatising body hair, erectile dysfunction and reduced libidos and what brands can do to infuse glimmers or small moments of joy in our everyday personal care.

The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generous as we used to be – half of us are expecting to buy fewer goods and services and 95% of us will be looking for the best deals. This means that brands need to prioritise discounts to profit from the holiday season.Join us in this episode about holiday shopping and gifting where we also explore the importance of personalisation, delivering value and sustainable choices with WGSN's Director of Interiors, Gemma Riberti and Director of Insight, Joe McDonnell.

Following the masterpiece New York Fashion Week, we review cutting-edge catwalk movements and how they form the wider trends we've been tracking at WGSN. Joining host Francesca Muston, VP of WGSN Fashion, is Kim Cupido, WGSN's Senior Editor for Catwalks. Kim shares key trends our catwalks team captured and how brands are implementing them. We delve into the details of catwalk data, WGSN's image recognition AI tool, and how this helps us update every item on runways globally with fast, accurate and actionable coverage and analysis.

What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fashion. With WGSN's fashion buying platform launch, we discover future-proof trend decision intelligence and buying-specific forecasts following the product-to-market lifecycle. Take a break and listen in on how to make well-informed decisions, lead a buying team, and manage the day-to-day operations of specific categories.

WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors. Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Folgner, and CMF Senior Strategist, Jennifer Birch. From soft adventure to easily accessing health and wellness benefits of the outdoors for new participants, get on board the opportunities and design directions this movement presents.We've been forecasting the rise of rugged luxury bringing modern convenience and rich comfort to camping, where travellers can enjoy the outdoors leisurely without having to invest in new luxury gear amid a cost of living crisis. Listen in on how brands can strategise around colour, materials, and product development trends for hardware and apparel across industries.

Jaega Wise and Robbie Armstrong explore the exponential growth of celebrity-backed drinks brands. She asks why so many stars want a piece of this rapidly growing pie, and charts the rise of everything from A-Lister tequilas and rums to supermarket shelves stacked with celeb-branded wines. Jaega heads to one of UK's biggest drinks events of the year, Dr Dre and Snoop's Gin & Juice launch, where she speaks to Shaquille O'Neal, Yungblud, Ella Eyre and Yasiin Bey on the star-studded red carpet. She hears from Blur's Alex James about his English sparkling wine, and chats with Emma Watson's brother Alex about the premium gin he's launched with his sister.Brett Berish of Sovereign Brands talks about the process behind creating some of the world's most popular celebrity-endorsed spirits. Filling up his cup with more than a splash of cynicism, Aaron Goldfarb guides Jaega through the winners and losers in his list of the best and worst celebrity spirits on the market. Jaega sits down with Noble Rot founder Dan Keeling, who discusses his previous career in the music industry, why he thinks celebrities should leave the winemaking to winemakers, and the growing trend of vigneron-as-celebrity. Producer Robbie Armstrong pops a few star-studded corks with wine writer and author of ‘Corker', Hannah Crosbie, explains the appeal of celebrity booze for consumers, and talks us through which ones might be worth your money. Jennifer Creevy, head of food and drink at trend forecaster WGSN, predicts what the future holds for the celebrity category – and which drinks might come of age while others spoil. Presented by Jaega Wise. Produced by Robbie Armstrong.

The Olympics is not only about running the fastest, jumping the highest, and throwing the shot put the farthest. It is also about looking good while you do it. Yes, Olympic fashion is very much a thing and in this episode, you'll learn all about it. We hear about the fashion surrounding the Paris 2024 Olympic games – discussing key trends, sustainable choices, and WGSN Olympic fashion design highlights. Lisa White, Director of Strategic Forecasting at WGSN hosts this Olympic kit fashion design special with guests Charlie Bardsley, Active Strategist, and Rebecca Saygi, Swimwear Strategist.

Hello and welcome to WGSN's fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the dinner party. This classic culinary social situation is evolving in terms of who is being invited, what's being served, and what gifts are being brought along if you're invited to one. Forget about spending hours making fancy French cuisine. The new dinner party is small and more practical – as well as being more cost-effective than dining out. And don't feel bad about asking your guests for help either. Our host for this delicious podcast is Jen Creevy, Director of WGSN Food & Drink, with guests at the table, strategists Millie Diamond and Rachel Tan. Bon appetit!

This week I interviewed Georgie Hyatt a London based entrepreneur. She was named Forbes 30 Under 30 and Drapers 30 under 30 in 2022, for her fashion rental business Rotaro. Who What Wear featured her as one of “The Best Wardrobes in Britain." Georgie's fashion journey began at WGSN, a trend forecasting and analytics company. She then founded Rotaro, a UK based fashion rental company that offered rental as a service for brands. After consolidating Rotaro with another fashion rental company, Georgie moved into consulting and the VC space scouting for climate tech companies. She expressed her passion for building a great produce and business and will be starting her own company soon again and I can't wait to see what she does.Georgie has such an interesting background and if you are interested in fashion forecasting, consumer insights, entrepreneurship, fashion tech, and vc investing, Georgie has the experience and knowledge to learn from. she shares a a very fully circle story of how Ganni's legal team sent them a letter at the beginning of their business so keep listing to find out how that ended. Follow Georgie!Ig: @georgiehyattOut of Retirement VintageFollow Interwoven!Instagram: @interwovenstories.podTiktok: @interwovenstoriesShare your own stories about vintage, thrifted, preloved, secondhand, rental, and any meaningful pieces you have!Thank you for listening!

Hello and welcome to WGSN's fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. Surfer, filmmaker, and journalist Chris Nelson joins WGSN Editorial Director Bethan Ryder to discuss his documentary 'The Big Sea'. In this episode, we dive into the big sea a new documentary exploring the connection between the $10b surfing industry and Cancer Alley in Louisiana in the US. Cancer Alley is a region along the Mississippi River in Louisiana with many factories and chemical plants. The pollution from these plants has made the air and water unhealthy, causing high rates of cancer and other illnesses among the residentsThe documentary sheds light on the toxic truth behind a single material - Neoprene a material used to make swimsuits. Chris and Bethan discuss greenwashing and more about the film because it demonstrates the crucial role designers and brands can and must play in creating a better future for people and the planet.

Hello and welcome to WGSN's fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the emerging styles, subcultures, consumer drivers  and aesthetics in youth fashion that we've been tracking at festivals across the globe. WGSN Youth Fashion Strategists Mia Jacobs and Jaeyeon Park join host Graham ‘Kraggy' Krag, Senior Commissioning Manager at WGSN to find out how subcultures and multi-genre festival line-ups are shaking up the festival fashion scene. Hear why fandom dressing is growing in popularity and find out who the ‘Mini Tylers' are and what the ‘Signature Lana' looks like.

Hello and welcome to WGSN's fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, the WGSN Consumer Tech team discusses how technology – or more accurately, the way we interact with technology – can help improve the lives of people from marginalised communities. Joining host Lisa Yong, Director of Consumer Tech, are WGSN UX strategists Arianne Anabukiand Abdulrahman Hadi. Find out how user experience design can help create social inclusion, the importance of considering a holistic approach, and how to make sure accessibility is at the centre of the design thinking. With more and more people having access to a smartphone, we also discuss how negative user experience can impact how we engage with brands. Plus we go into detail about the ‘dark mode' on smartphones and discuss just how accessible this really is.

Hello and welcome to the fortnightly Create Tomorrow podcast, which brings you the latest innovations impacting the future of design and products. Planning a vacation? Hands up if you overpack, underpack, or just epically fail when packing for a holiday. Well, this episode is for you. Sprinkled in among the forecasting chat, we have some hacks and tips on how to travel light with style. Unfortunately, we don't have any advice on the best just-in-case item to pack when you get invited onto a yacht (inside joke – press play to find out more). Take flight with us on this journey into the future of travel, as we discuss how coolcations and wellcations are likely to impact fashion design. Joining our host WGSN editorial director Bethan Ryder are Brielle Saggese, Insight Strategist, and Sara Maggioni Head of Womenswear. Find out how holiday habits are changing, due to climate change, wellness concerns and the White Lotus effect and what this means for your vacation wardrobe. The team unpacks the latest trends in travel, from set-jetting to sleep tourism and helpful hacks like the TikTok-famous 333 method. Pack your hand luggage – and let's go!

Milan Design Week is the world's biggest event dedicated to design and innovation – and WGSN's team of experts visit every year. In this episode, hear from WGSN forecasters Lisa White, Director of Strategic Forecasting and Creative Direction, Gemma Riberti, Director of Interiors, and Helen Palmer, Head of Materials, Textiles & Knit, as they dive into this year's fair which takes place as the Salone del Mobile at Rho Fiera Milano, plus Fuorisalone, comprising countless installations and events throughout the city. Our Interiors experts report live from Milan to reflect on their highlights so far which include hyper-tactility, elemental materiality, and products playing with, or inspired by water. Expect to hear about Milan Design Week regulars, such as the Rossana Orlandi Gallery, Moooi, Dimoregallery, Hermès and FormaFantasma, plus what global brands Google and Samsung showcased. The trio discuss the WGSN trends they spied including the prevalence of curtains and soft spaces, the rise of darkness, and the products, talks, or installations that brought them ‘Glimmers'.

Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode of WGSN's Create Tomorrow podcast, the WGSN Beauty team reflects on Cosmoprof Bologna – the biggest annual beauty trade show in the world that sets the agenda for all categories of beauty. Special guest host Clare Varga, Director of Beauty at WGSN, hears the highlights from her team's experts – Head of WGSN Beauty Sienna Piccioni and Beauty Strategist Pia Fisher. From AI-inspired beauty products and innovative scalp analysis tech, to the latest key ingredients and the rise in personalised beauty, discover the innovations and trends that brands and consumers can expect to see in the coming months. Enjoy a beautiful listen!

Hello and welcome to the fortnightly Create Tomorrow podcast bringing you the latest innovations impacting the future of design and product. In this episode of WGSN's Create Tomorrow podcast, we report from this year's SXSW festival, the annual event in Austin, Texas which brings together tech, film, music, education, and culture – it's always buzzing with new ideas and concepts. As leaders in trend forecasting, we travel the globe, researching new concepts and trends to inform our work, and SXSW is one of our calendar highlights. Tune in to hear from our experts on the ground. Senior Strategist of Insight Cassandra Napoli quizzes colleagues Liz Tan, Strategist at WGSN Insight, and Carol Aquino, Head of Consumer Tech, about their SXSW discoveries. Hear how SXSW helps inform our work at WGSN and why it's such an important event to attend.

Knowing how to add value to your clients without sacrificing your mental health is a lesson many freelance fashion designers learn on their freelancing journey.  It's all too easy to listen to self-doubt and let imposter syndrome creep in which ultimately will lead to resentment, burnout, or missing out on huge opportunities. So how can you land freelance gigs from big names while overcoming challenges such as low self-esteem and even geographical constraints?It's easier than you may think! Our guest, Harshini, is a fashion designer who landed a job with WGSN despite their minimal presence in India and lack of a head office in her home country. She has also faced familiar mindset issues that can hold us back, which led her to low-paying clients and work she grew to hate. In this podcast episode, you can listen to the strategies she implemented to change the trajectory of her career which enabled her to outsource work, increase her rates, and secure higher-paying projects. You will also learn about the challenges and triumphs Harshini faced as she navigated motherhood, low self-esteem, and learning her worth in a competitive industry.About Harshini:Harshini is a womenswear designer and trend consultant with 7 years of industry experience. She's worked with big names like Zara, French Connection UK, Yamaha, and WGSN. With a postgraduate degree from the London College of Fashion, she enjoys creating cool casual wear for women, especially in the resort wear niche.Offering everything from initial concepts to pre-production, Harshini's helping small to mid-sized women's resort wear brands thrive. With her sharp eye for style and a knack for understanding what people want, she's making brands stand out and connect with their audiences effortlessly.Connect with Harshini:Follow on InstagramConnect on Linkedin Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.

How can the beauty of light help solve the climate crisis? What does it mean to see the stars at night? And what can we learn from fireflies? These are the questions answered by the enlightening artworks of Dutch artist Daan Roosegaarde. Daan is the founder of the social design lab Studio Roosegaarde, most famous for Spark, organic sustainable fireworks inspired in part by his love of fireflies. Studio Roosegaarde's immersive, large-scale artworks operate at the intersection of art, design, and engineering and are often poetic and mesmerising and always thought-provoking. WGSN's executive editorial director Bethan Ryder and Director of Strategic Forecasting Lisa White talk to Daan about his passion for light, something that radiates from global projects, which address the climate crisis and ask how we can learn from nature to create a better tomorrow.

Episode 532: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) bring you…..Part 2 of The 2023 Milly Awards. Christmas has come early for business junkies.  No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd — Show Notes: (0:00) Intro (0:30) Most Delusional Person of the Year (11:30) Best/Worst Investments (40:30) Unsexy Business of the Year (44:00) Content of the Year (52:30) Wildest Predictions (56:00) Coolest Moment of the Year (1:02:00) Breakout of the Year — Links: • Letterboxd - https://letterboxd.com/ • Whatnot - https://www.whatnot.com/ • Shuffle - https://shuffle.com/ • Pantone - https://www.pantone.com/ • WGSN - https://mlp.wgsn.com/ • Unreasonable Hospitality - https://tinyurl.com/5n6uh93j • Speak Like Churchill; Stand Like Lincoln - https://tinyurl.com/3r2ud8hd • The Wager - https://tinyurl.com/484j52ya • World World II: From the Frontlines - https://tinyurl.com/mpc6hwum • The Coming Wave - https://www.the-coming-wave.com/ • Same as Ever - https://tinyurl.com/ywmvtame • Snipd - https://www.snipd.com/ • Cyber Health - http://cyberhealth.co/ • The Shadow Work Journal - https://tinyurl.com/mrxc4v3y — Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More