Podcasts about google hummingbird

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Best podcasts about google hummingbird

Latest podcast episodes about google hummingbird

Believe you can because you can!
169. How To Optimize For Google Discover With John Shehata

Believe you can because you can!

Play Episode Listen Later Jun 7, 2022 40:40


Google has many parts to its algorithm. However, the focus that everyone should be thinking about is their discovery algorithm. Google discover is another step in the evolution of Google Hummingbird and the shift from search based on keywords to a more holistic system that takes content quality into account. Sergey Brin said, “and content…

Buying Online Businesses Podcast
Why Understanding E.A.T in SEO & Life Is A Game Changer With Stephan Spencer (Part 1) #46

Buying Online Businesses Podcast

Play Episode Listen Later Jan 22, 2020 29:58


A business without a website is like launching a rocket without fuel. It’s not going to get off the ground. Every entrepreneur needs to know that before they buy or build an online business, they must understand the importance of SEO for driving traffic to the website. The higher you rank in search engines, the more visitors you earn, and your business becomes visible to potential customers. Today, Stephan Spencer and I have a chat about the three major legs of SEO and its role in your website. We dive deep into the difference between SEO penalties and updates, and discover practical strategies to grow your audience and your business through SEO. You will have the tools to understand E.A.T in SEO after listening to this episode. Don’t forget to subscribe, tune in and learn more valuable lessons about buying and building online businesses!   About Our Guest: Stephan Spencer is passionate when it comes to sharing his wisdom and expertise, and is a three-time Amazon bestselling author, avid blogger, international speaker, and consultant on all things SEO. He founded his own SEO agency and even created a unique pay-for-performance SEO technology. Stephan is also the podcast host of Marketing Speak and Get Yourself Optimized. This legend will definitely blow your mind with all the tips and tricks you need to know when it comes to growing your business through the art of SEO.   Why Understanding E.A.T in SEO & Life Is A Game Changer Three Major Legs of an SEO Audit Content Audit It is looking from an SEO or Google perspective. Mainly consists of keyword usage, the tags being used in the page, templates, titles, H1 tags, and alt attributes on images.  It is checking at how the page is rendered. Stephan recommends that if you are looking for research reports and the like, and you find a 404 error, just hit the back button, click on the green arrow, click on cached. There and then, you've got the version of the page that Google has still stored in its index. Technical Audit It is about making your website and backend more acceptable to Google bots. Mainly consists of canonical tags, duplicate content, contents of robot.txt, XML sitemaps, etc. If you are doing a big site migration, make sure that you have made a small change to the XML sitemap that contains all the old URLs. Don't redirect that old file containing all the old URLs. Stephan looks at the technical piece as the foundation of the building. If the foundation is weak, you're in big trouble. Link Audit It is all about the external link profile – how people are linking to you, not how you're linking out to them. Stephan suggests looking for toxic links, because you will be targeted. Also, make sure that you're not getting a lot of toxic links by monitoring at least quarterly using Link Detox from LinkResearchTools. Do clean-up – includes a disavow file, and ideally, an outreach campaign to those owners of those terrible websites and demand that they remove the link.   SEO Penalties vs. Updates Algorithmic Penalty is a misnomer Stephan shares about the SEO BS Detector and SEO Hiring Blueprint – A seven-step process. What to do if you already contact the websites that are linking to you and they won’t stop. If they require payment, NEVER PAY!  Updates are not penalties The penalties can come from the SEO practices or the toxic links that come to you but not on updates. There are hundreds of updates that happen over the course of a year at Google and the vast majority we never hear about. You may learn about Google Hummingbird in The Art of SEO. Google BERT is not really something SEO practitioners and website owners should worry about.   Expertise, Authoritativeness, Trustworthiness Valuable Content & Remarkable Content You don't need to have the most valuable piece of content out there on the particular topic, but it has to have something about it that is worthy of remark. Building trust in your website is more important because more trust flow leads to more citation flow, and you would definitely want that. If you have a high trust, high authority, look at the sites that you're trying to do business with, and make sure that they have high trust and high authority too because Google understands when you have a business relationship with a site. Stephan implies that if you are in the ‘link-inate’, that means you have high trust and high authority. To check your site’s trust level, use Majestic SEO and LinkResearchTools. To connect with Stephan, visit his Website or through Email, Twitter, LinkedIn, and YouTube channel.   Resources If you want to be an expert at doing your due diligence, we’ve got the right resources for you and they’re totally FREE! To grab them, just click here. Be a part of the Buying Online Businesses Community and learn more about buying and building online businesses. Do you want to be a part of the first-ever buying and building online businesses summit? Then what are you waiting for? Go ahead and grab your tickets by clicking on this link: https://m.buyingonlinebusinesses.com/onlinesummit This summit is a four-day event where you’ll be hearing from some of the world’s best brokers, SEOs, and digital marketers. Don’t miss out! 

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Organisk Vækst - SEO & Content Marketing Podcast
#070 – Ordbog: Hvad er Google Hummingbird?

Organisk Vækst - SEO & Content Marketing Podcast

Play Episode Listen Later Feb 17, 2019 7:20


Hvad er Google Hummingbird? - Det bliver afdækket i dagens episode af SEO Ordbogen for begyndere.Support the show (https://www.patreon.com/simonelkjaer)

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Internet Marketing: Insider Tips and Advice for Online Marketing
#379 The Marriage of Content Marketing and Search with Marcus Tober

Internet Marketing: Insider Tips and Advice for Online Marketing

Play Episode Listen Later Feb 2, 2017 18:24


In this week's episode of the Internet Marketing Podcast, Andy is joined by Marcus Tober, CTO at Searchmetrics to discuss the marriage of content marketing and search. During the show Marcus discusses how search technology has evolved over the last decade or so and discusses changes including Google Hummingbird, Machine learning and the rise of Mobile Search. He then goes on to explain how using search insights can help you to ensure that your content stands out from the massive amount of (often unhelpful) content that is published online. Marcus talks about how using insights and being data driven can help you to understand more about your audience and the issues that really matter to them and describes how you can "reverse engineer the DNA of already successful pages" to produce better content yourself. He then goes on to discusses the topic of evergreen content and how data-led content can help to resonate with your audience and live longer and explains why sometimes it is better to update existing...  See acast.com/privacy for privacy and opt-out information.

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Marketing School - Digital Marketing and Online Marketing Tips
How to Outrank Your Competition When You Have Less Links | Ep. #162

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jan 9, 2017 8:44


In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird's new update to increase search engine traffic to your website. Time Stamped Show Notes: 00:28 – Today's topic: How to Outrank Your Competition When You Have Less Links 00:42 – Links have a lot of impact in Google ranking 00:50 – The “Hummingbird Update” had the biggest impact on search engine listings 01:02 – Hummingbird looks at everything in a topical sense 01:27 – The new update looks at topics and themes 01:29 – “Websites with the strongest themes tend to rank the best” 01:49 – The new algorithm looks for depth and detail 02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney 02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content 02:57 – More links does NOT mean a better website 03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before 03:45 – Use tools like MarketMuse to tell you how topically relevant you are for phrases in that space 05:04 – UberSuggest will give you suggestions of what to incorporate into your content 05:17 – Don't forget about The Skyscraper Technique! 05:58 – Linking out too much can make your website look like a directory 06:15 – Neil shares what his team did for his website to get another 10% in traffic 07:28 – Remove default URL date structures 08:16 – That's it for today's episode! 3 Key Points: Google's Hummingbird update looks at the whole meaning of sentences as opposed to keywords. Having more links does NOT guarantee you a top spot – RELEVANCY is key. Use tools to help you plan and strategize your content for overall relevance. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Outrank Your Competition When You Have Less Links | Ep. #162

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jan 9, 2017 8:44


In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website. Time Stamped Show Notes: 00:28 – Today’s topic: How to Outrank Your Competition When You Have Less Links 00:42 – Links have a lot of impact in Google ranking 00:50 – The “Hummingbird Update” had the biggest impact on search engine listings 01:02 – Hummingbird looks at everything in a topical sense 01:27 – The new update looks at topics and themes 01:29 – “Websites with the strongest themes tend to rank the best” 01:49 – The new algorithm looks for depth and detail 02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney 02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content 02:57 – More links does NOT mean a better website 03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before 03:45 – Use tools like MarketMuse to tell you how topically relevant you are for phrases in that space 05:04 – UberSuggest will give you suggestions of what to incorporate into your content 05:17 – Don’t forget about The Skyscraper Technique! 05:58 – Linking out too much can make your website look like a directory 06:15 – Neil shares what his team did for his website to get another 10% in traffic 07:28 – Remove default URL date structures 08:16 – That’s it for today’s episode! 3 Key Points: Google’s Hummingbird update looks at the whole meaning of sentences as opposed to keywords. Having more links does NOT guarantee you a top spot – RELEVANCY is key. Use tools to help you plan and strategize your content for overall relevance. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
7 Creative Ways to Increase Google Ranking | Ep. #144

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Dec 22, 2016 8:09


In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving that rank and maintaining it is where you need to put in the work. Tune in to know how you can successfully increase your website’s Google ranking and the tools that will help you achieve this goal. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Creative Ways to Increase Google Ranking 00:40 – First, Google Hummingbird 00:55 – Use a tool called MarketMuse 01:38 – Neil shares why MarketMuse is effective for him 02:00 – Second, update posts consistently 02:38 – Revives and increases traffic significantly 03:18 – Third, look at your bounce rate 03:50 – Check which pages have a terrible bounce rate and improve those pages 04:15 – Having a lower bounce rate will increase google ranking over time 04:38 – Fourth way is by content flipping 05:18 – Flip a content ranking using a canonical tag 05:35 – Fifth way is through branded queries 05:52 – Google is looking at branded signals 06:48 – Sixth is looking at click-thru rates 06:50 – Better titles means better click-thru rates 07:10 – Lastly, make sure your website mobile compatible 07:35 – Use an AMP framework for more search traffic 07:41 – That’s it for today’s episode! 3 Key Points: To make your website rank well on Google, you have to know which tactics work best. Branded queries play an important role in your ranking. People are using their smartphones way more than their computers; therefore, mobile compatibility is not just an option, it’s a NECESSITY. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
7 Creative Ways to Increase Google Ranking | Ep. #144

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Dec 22, 2016 8:09


In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google's first search page is extremely advantageous for marketers, but achieving that rank and maintaining it is where you need to put in the work. Tune in to know how you can successfully increase your website's Google ranking and the tools that will help you achieve this goal. Time Stamped Show Notes: 00:27 – Today's topic: 7 Creative Ways to Increase Google Ranking 00:40 – First, Google Hummingbird 00:55 – Use a tool called MarketMuse 01:38 – Neil shares why MarketMuse is effective for him 02:00 – Second, update posts consistently 02:38 – Revives and increases traffic significantly 03:18 – Third, look at your bounce rate 03:50 – Check which pages have a terrible bounce rate and improve those pages 04:15 – Having a lower bounce rate will increase google ranking over time 04:38 – Fourth way is by content flipping 05:18 – Flip a content ranking using a canonical tag 05:35 – Fifth way is through branded queries 05:52 – Google is looking at branded signals 06:48 – Sixth is looking at click-thru rates 06:50 – Better titles means better click-thru rates 07:10 – Lastly, make sure your website mobile compatible 07:35 – Use an AMP framework for more search traffic 07:41 – That's it for today's episode! 3 Key Points: To make your website rank well on Google, you have to know which tactics work best. Branded queries play an important role in your ranking. People are using their smartphones way more than their computers; therefore, mobile compatibility is not just an option, it's a NECESSITY. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

The Digital Entrepreneur
Three Misconceptions About Modern SEO That Confuse Content Marketers

The Digital Entrepreneur

Play Episode Listen Later Feb 25, 2015 32:45


What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land,... Listen to episode

Jelly Driver Podcast
FW006 - Google Hummingbird heb jij je SEO-strategie al aangepast - Eduard Blacquière en Jelle Drijver | Frankwatching.com

Jelly Driver Podcast

Play Episode Listen Later Feb 9, 2015 55:46


Bijna niemand heeft het gemerkt maar zo’n anderhalf jaar geleden heeft Google haar complete motor vervangen oftewel een compleet nieuw algoritme genaamd Hummingbird is in de plaats gekomen. Dit alles moet bijdrage aan de ambitie van Google om de transitie te maken van zoekmachine naar antwoordmachine. Hoe dit zit bespreek ik met Eduard van Edwords.nl (edwords met “ED”), hij schreef het artikel op Frankwatching: Google’s Hummingbird 1 jaar later, heb jij je SEO strategie al aangepast?

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SEO Rockstars
Effects Of Duplicate Content In Search; Cost of Google Penalty to eBay

SEO Rockstars

Play Episode Listen Later Jul 22, 2014 46:17


Googles John Mueller on The Effects Of Duplicate Content In Search; Google Penalty May Have Cost eBay 200 Million dollars and It Keeps Getting Worse; What is the real impact Google Hummingbird has had on search?

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SEO Rockstars
Effects Of Duplicate Content In Search; Cost of Google Penalty to eBay

SEO Rockstars

Play Episode Listen Later Jul 22, 2014 46:17


Googles John Mueller on The Effects Of Duplicate Content In Search; Google Penalty May Have Cost eBay 200 Million dollars and It Keeps Getting Worse; What is the real impact Google Hummingbird has had on search?

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Webcology on WebmasterRadio.fm
Top Tech, Social, Search, Tech Biz and Computer Culture Stories of 2013: Not-Provided, Google Hummingbird, Edward Snowden

Webcology on WebmasterRadio.fm

Play Episode Listen Later Dec 20, 2013 56:22


Top Tech, Social, Search, Tech Biz and Computer Culture Stories of 2013 includingEdward Snowden, Not-Provided, GoogleHummingbird, Integration with search,Changing consumer habits, Facebook losing teens,Twitter IPO,Gaming Micropayments and more

Webcology
Top Tech, Social, Search, Tech Biz and Computer Culture Stories of 2013: Not-Provided, Google Hummingbird, Edward Snowden

Webcology

Play Episode Listen Later Dec 20, 2013 56:22


Top Tech, Social, Search, Tech Biz and Computer Culture Stories of 2013 includingEdward Snowden, Not-Provided, GoogleHummingbird, Integration with search,Changing consumer habits, Facebook losing teens,Twitter IPO,Gaming Micropayments and more

Strike Point
Google Hummingbird Getting People Worried; Value of Social Shares in Ranking

Strike Point

Play Episode Listen Later Oct 29, 2013 57:20


Google Hummingbird is getting people worried, plus Mikkel and Andy discuss the Jason Calacanis and Matt Cutts feedback coming out from Pubcon 2013. Also, Andy shares info on his PubCon presentation on the value of social shares in ranking where he moderated an interesting panel with Duane Forrester of Bing.

Strike Point
Google Hummingbird and Penguin 2.1 Update; Matt Cutts: User Redirection Based On Location Is Not Spam

Strike Point

Play Episode Listen Later Oct 15, 2013 56:56


Discssusion on Google Penguin 2.1 Update, the latest video from Matt Cutts where he explains how User Redirection Based On Location Is Not Spam, plus we talk about Google Hummingbird and how it may affect search.

Edge of the Web - An SEO Podcast for Today's Digital Marketer
Google Hummingbird Update – Show 66

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Oct 12, 2013 45:51


The Industry’s Favorite SEO Podcast Well Google’s done it again: A new algorithm change – what does that mean? Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system. We had […] The post appeared first on .

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Search Marketing Expo
Google Hummingbird: Moving to the Semantic Web

Search Marketing Expo

Play Episode Listen Later Oct 12, 2013 8:21


Google Hummingbird: Moving to the Semantic Web as Michelle Stinson-Ross speaks with Jonathan Goodman from Halyard Consulting. Michelle also asks how the constant change in evolving terminology will affect c-suite communications. Podcast: Play in new window

DEKOMPRESOR /TECHNOLOGIA
iPhone 5S, Webflow, Canva, Google Web Designer, Google Hummingbird

DEKOMPRESOR /TECHNOLOGIA

Play Episode Listen Later Oct 9, 2013 37:47


Wracamy po wakacyjnej przerwie! Postanowiliśmy rozpocząć drugi sezon DEKOMPRESORA odcinkiem realizowanym na Google Hangouts Live (HD). A w odcinku znajdziecie min. informacje o nowych zupełnie darmowych narzędziach dla webmasterów.

SEO 101
Google Hummingbird Recap; Google Penguin 2.1: Turned More People into Google Hat

SEO 101

Play Episode Listen Later Oct 8, 2013 41:02


Google Hummingbird Recap: Designed for faster results, semantic search...more focused on user intent rather than search terms, gives more reason to write naturally, and be less keyword driven. Google Penguin 2.1 Turned More People into Google Haters; Structured Data Provides Impressive Click Gains; Bing shows us 27 Things that Help and Hurt SEO.

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SEO 101 on WebmasterRadio.fm
Google Hummingbird Recap; Google Penguin 2.1: Turned More People into Google Hat

SEO 101 on WebmasterRadio.fm

Play Episode Listen Later Oct 8, 2013 41:02


Google Hummingbird Recap: Designed for faster results, semantic search...more focused on user intent rather than search terms, gives more reason to write naturally, and be less keyword driven. Google Penguin 2.1 Turned More People into Google Haters; Structured Data Provides Impressive Click Gains; Bing shows us 27 Things that Help and Hurt SEO.

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SEO 101 on WMR.FM
Google Hummingbird Recap; Google Penguin 2.1: Turned More People into Google Hat

SEO 101 on WMR.FM

Play Episode Listen Later Oct 8, 2013 41:02


Google Hummingbird Recap: Designed for faster results, semantic search...more focused on user intent rather than search terms, gives more reason to write naturally, and be less keyword driven. Google Penguin 2.1 Turned More People into Google Haters; Structured Data Provides Impressive Click Gains; Bing shows us 27 Things that Help and Hurt SEO.

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Webcology
Breaking Down Googles New Hummingbird Algorithm Change

Webcology

Play Episode Listen Later Oct 3, 2013 55:40


Breaking Down Googles New Hummingbird Algorithm Change as Jim and Dave welcome David Harry ofv the SEO Training Dojo to discuss a recent article entitled A Search Geeks Thoughts on Google Hummingbird.

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Webcology on WebmasterRadio.fm
Breaking Down Googles New Hummingbird Algorithm Change

Webcology on WebmasterRadio.fm

Play Episode Listen Later Oct 3, 2013 55:40


Breaking Down Googles New Hummingbird Algorithm Change as Jim and Dave welcome David Harry ofv the SEO Training Dojo to discuss a recent article entitled A Search Geeks Thoughts on Google Hummingbird.

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Strike Point
Google Hummingbird Features; Enabling Use of Social Signals

Strike Point

Play Episode Listen Later Oct 26, 2010 54:54


Mikkel and Andy discuss a recent article by Eric Enge published in Search Engine Land on Google Hummingbird Features; Enabling Use of Social Signals where Eric argues that Google now has the infrastructure to better process social signals (among other things).

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