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If your website is getting traffic but not enough leads, the answer may not be “write another blog.” The answer may be that your core website pages are not clear enough, strategic enough, or supportive enough to help someone make a buying decision. In this episode, I'm walking through the five pages I would look at before adding another piece of content to your site, especially if you want more of your traffic to turn into real inquiries and sales. We're talking about the pages that shape trust, explain your offer, reduce risk, and make the next step feel obvious. Listen in to learn: Why more traffic will not fix a website that is already confusing buyers The page that needs to make your offer clear before anyone goes digging Where your copy may be listing “stuff” instead of selling the real value How your story can build trust without turning into your whole life history Why proof matters more when someone is already considering hiring you The often-forgotten page that can either make the next step feel easy or awkward Listen in and use this episode as a simple website audit before you create your next piece of content. Apply for a Website Strategy Fit Call Here Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
Sometimes you need better SEO. Sometimes you need stronger copy. Sometimes you need clearer positioning. And sometimes, friend, you need both. In this episode, I'm breaking down 4 checkpoints to help you figure out where your website strategy is leaking leads and what to fix first, including: What it means when people visit your website but never inquire Why bad-fit leads are often a positioning issue, not a lead generation issue The signs your messaging is confusing potential buyers before they ever take action Why SEO and copy need to work together if you want more than just website traffic If you are tired of guessing what is wrong with your website, this episode will help you diagnose whether you need better SEO, better copy, stronger positioning, or all of the above. Apply for a Website Strategy Fit Call Here Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
A listener asks whether Ubersuggest's $290 lifetime plan is worth it as an alternative to Semrush. The answer covers the founder's reputation, why lifetime pricing at that level raises red flags, and what Adobe's $2 billion acquisition of Semrush might signal about the tool's long-term value. Timestamps [0:00] Introduction[0:45] The question: Is Ubersuggest worth $290 lifetime?[0:57] What Ubersuggest claims to do[1:11] Neil Patel's history in the SEO industry[1:33] Why past reputation matters when choosing tools[3:17] The problem with lifetime subscription pricing[4:21] Adobe acquires Semrush for $2 billion[4:37] What that acquisition signals about Semrush's value[5:29] Recent changes to Semrush before the deal[6:42] Final recommendation on Ubersuggest --Submit questions for future episodeshttps://www.meredithshusband.com/podcast
If your content strategy is mostly built around being helpful, you may be missing something big. Now listen, I love helpful content. I think everything we create should serve people well. But helpful content by itself does not automatically mean strategic content, sales-supporting content, or lead-generating content. In this episode, we're digging into why your content may be attracting readers, listeners, and lookie-loos… without actually helping the right people take the next step. We'll talk about: Why “helpful” content still might not be doing what you need it to do The content shift that helps attract people who are actually closer to buying How to stop creating random helpful tips and start giving your content a real job Why the next step you offer matters just as much as the content itself If you want your SEO and content marketing to do more than sit there looking pretty, this episode is worth a listen. If your website gets traffic but not enough leads, this episode will help you figure out where the disconnect is happening. Apply for a Website Strategy Fit Call Here and let's get your website to do the hard work FOR you! Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
Traffic is great, but traffic that does not turn into leads is just attention leaking out of your business. In this episode, I'm digging into why your website isn't converting, even if your SEO is working. Because as much as I love traffic, rankings, and getting more eyeballs on your business, those numbers only matter if they help move the right people toward the next step. We're talking about the connection between SEO, website conversion, copywriting, positioning, and sales strategy for small business owners who want their website to do more than look nice. Inside this episode, I'll walk you through: The difference between getting found and getting chosen Why your copy needs to help people make a decision What weak positioning sounds like and how to make it stronger Why confused buyers leave instead of asking follow-up questions The exact questions to ask when reviewing your homepage or services page If your website gets traffic but not enough leads, this episode will help you figure out where the disconnect is happening. Apply for a Website Strategy Fit Call Here Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
Michel Brébion est directeur associé de Yumens B2B au sein de MV Group, agence basée en Bretagne. Fort de vingt-cinq ans de marketing digital B2B, fondateur de l’Intelligence Marketing Day, et auteur d’un livre publié chez Vuibert dont le titre résume le propos : Ne vends pas, influence. C’est à partir de ce livre que nous avons eu cette conversation, qui porte sur un sujet que je suis depuis longtemps et qui, je dois l’admettre, me touche de près : la fin d’un cycle dans le marketing et la vente B2B, et ce qui vient après. Est-ce que l’influence B2B en 2026 peut vraiment sauver ce marketing qui s’essouffle ? C’est la question que nous avons posée à Michel. Le marketing d’influence sauveur de la vente en B2B en 2026 ? Michel Brébion nous décrit un monde du marketing et de la vente B2B en crise, à force d’avoir trop numérisé et nous propose l’influence comme remède. Cela marchera-t-il ? La fin d’un cycle, ou l’épuisement des recettes Cela fait vingt ans qu’on nous annonce que le digital va tout changer pour la vente B2B. J’ai moi-même participé à cette propagande, de bonne foi. Alors quand Michel m’explique qu’on arrive au bout du cycle, je l’écoute avec attention, parce que ce n’est pas un discours de rupture à visée promotionnelle. C’est un constat de terrain. « On a eu le cycle des années 2000 avec l’automatisation, l’arrivée des plateformes de marketing automation, l’émergence du contenu en B2B, les réseaux sociaux qui se développaient vraiment. Mais à chaque fois, on épuise les solutions à l’extrême. Non seulement est-on en ultra-concurrence sur les marchés, on l’est aussi sur les leviers ». L’attention des décideurs, signal d’alarme Le signe le plus flagrant ? La difficulté croissante à capter l’attention des décideurs. « On n’obtient plus de réponse. On a du mal à émerger dans un marché saturé où tout le monde utilise peu ou prou les mêmes tactiques, parce qu’elles ont fonctionné dans le passé. Cela ne veut pas dire qu’elles ne fonctionnent plus du tout selon Michel. Mais il faut faire autrement. Les propositions commerciales restent sans retour. Les rendez-vous sont de plus en plus difficiles à obtenir. Et quand on les obtient, ce sont des visioconférences de vingt à trente minutes, là où nous avions l’habitude de déjeuners ou de rendez-vous plus longs où l’on créait une véritable intimité avec le client ». Le Covid a achevé ce modèle-là. Il y a aussi un phénomène que Michel pointe avec justesse et qui me rappelle mes années à travailler sur les campagnes Google avec MAPP Digital (qui s’appelait encore Teradata à l’époque). À cette époque, les tarifs des leviers payants étaient déjà partis dans la stratosphère, avec des résultats de plus en plus hypothétiques. Et le bon vieux tunnel de conversion, cet entonnoir qu’on traçait religieusement depuis des décennies, est mort. « Cette équation plus de trafic, plus de leads, plus de clients, elle a vécu. Il faut révolutionner sa manière de pratiquer ». Eh oui, le bon vieil entonnoir des ventes, lui-même une refondation des « sales buckets » de St Elmo Lewis datant de la fin du XIXe siècle. Il est temps de tourner la page et de retourner l’entonnoir. Résultat : on a trop empilé d’outils, trop automatisé, trop produit. Et on s’est retrouvé avec de moins en moins d’efficacité sur chaque levier. La solution, pour Michel, est presque contre-intuitive. Il s’agit de remonter d’un cran, de se remettre au travail stratégique, et d’arrêter de confondre volume et valeur. L’infobésité aggravée par l’IA générative Mais revenons à cette histoire d’infobésité, parce que là encore il y a une impression de déjà-vu. On en parle depuis tellement longtemps que ça ressemble même à un disque rayé. Et j’avais cru comprendre que le sujet du moment, c’était de produire plus avec l’IA, pas moins. Alors où le marketeur doit-il aller ? Michel a une réponse nette. « Quand c’est bien fait, le contenu a encore de la valeur. C’est l’automatisation à outrance qui l’a dégradée. Les résultats Google étaient meilleurs il y a cinq ans qu’aujourd’hui sur beaucoup de requêtes ». L’IA, selon lui, est un accélérateur, pas un producteur de fond (voir mon billet sur ce sujet). Elle permet de décliner des formats, de transformer un contenu maître en vidéos courtes, en synthèse, en posts LinkedIn… Elle permet de toucher sa cible sur des canaux qu’on n’exploitait pas. Mais elle ne remplace pas l’expertise, les cas clients concrets, la personnalisation réelle. « L’IA n’a pas d’exemples concrets. Elle ne personnalise pas une approche. Celui qui utilise l’IA pour écrire à la place d’un expert, c’est la pire des choses. On retombe dans le schéma d’infobésité, tout le monde raconte la même chose, et personne ne s’entend plus ». Ce qu’il appelle le « contenu maître », c’est exactement ce que nous pratiquons sur Visionary Marketing depuis 30 ans. De la substance, des exemples, du vécu, des angles journalistiques originaux. L’IA peut ensuite démultiplier les formats autour de ce socle. Mais le socle lui-même ne peut pas être généré par une machine. Le zéro clic et la bataille des marques Près de six recherches sur dix ne génèrent plus de clics vers un site Web. J’avais écrit un article sur le marketing d’influence B2B il y a déjà six ans (2020), en pointant déjà les limites des approches purement volumétriques. Aujourd’hui, le zéro clic confirme que le trafic n’est plus la bonne mesure. SEO, GEO et la visibilité dans les LLM Michel situe bien la question. Le SEO n’est pas mort, mais il se transforme. Sans un bon référencement organique, pas de GEO (Generative Engine Optimization, c’est-à-dire la visibilité dans les réponses des LLM comme ChatGPT). Et Yumens B2B propose précisément cette double approche. J’avoue, pour ma part, un certain scepticisme sur le GEO : si l’on est cité dans une réponse d’IA sans que personne ne clique sur le lien, on revient exactement au problème précédent. On nous prend notre contenu, on l’affiche, et on garde l’audience. Antimuseum.com sur le tracker de GEO de Ubersuggest. Je ne sais pas si antimuseum.com fera plus de CA grâce à ça. Par contre, ce que je sais c’est que Ubersuggest ne manquera pas d’en faire beaucoup avec ce nouveau gadget. Michel le reconnaît, mais il donne une réponse intéressante. « Le poids du branding va revenir. En B2B, on a un peu oublié la valeur de sa marque au profit des leviers d’acquisition. Il faut la faire réémerger, en termes de crédibilité surtout ». Et avec ça, on voit revenir des formats qu’on croyait révolus : les forums, le style Reddit, les relations publiques, tout ce qui permet à une marque d’être mentionnée de façon organique dans des espaces de discussion. C’est une vraie bataille des marques qui s’annonce, au-delà de la bataille des mots-clés. En sondant les étudiants autour de moi, je constate au contraire une disparition des forums. Les jeunes générations ne savent plus ce que c’est, et j’avoue humblement que je ne les utilise plus non plus. Pourquoi poser une question à une communauté quand on peut avoir une réponse pertinente issue d’une machine ? Forrester, le ghosting et la shortlist invisible Forrester nous dit que 68 % des décisions B2B se font avant tout contact avec un commercial, et que 75 % des acheteurs préfèrent désormais une expérience d’achat sans commerciaux. Autrement dit, on est « ghosté » avant même d’avoir eu la chance de parler à quelqu’un. Qu’est-ce qu’il reste à faire ? La réponse de Michel s’inscrit dans la continuité de l’inbound marketing, mais il pousse beaucoup plus loin. « Ce dont on s’aperçoit, c’est que la part du commercial dans le parcours d’achat se réduit. Il faut donc être meilleur en amont. Mieux éduquer son prospect. Lui faire comprendre les offres, la valeur ajoutée, la solidité de ce qu’on propose. Et surtout lui donner une bonne connaissance des experts de l’entreprise ». Être dans la shortlist avant le premier contact L’enjeu, c’est la shortlist. L’acheteur B2B arrive avec sa liste de choix déjà constituée quand il accepte enfin de parler à un commercial. La question est : comment s’y trouver ? Michel répond sans ambages. « Dans une logique de shortlist, le temps consacré à l’avant-vente se réduit. C’est là qu’il faut être excellent. Les meilleurs commerciaux doivent performer sur un temps très court ». L’ABM, vingt ans et toujours pas généralisé J’ai personnellement initié une logique de retournement de l’entonnoir il y a plus de vingt ans chez un grand opérateur B2B, avec mon ami Bernard Moland. Quand on a vu apparaître le concept de « Flip the Funnel », il y a déjà presque 10 ans, j’ai souri. Mais vingt-cinq ans après l’invention de ce concept, combien d’entreprises ont vraiment sauté le pas sur l’account-based marketing ? Je prêche depuis longtemps sur ce sujet, et la doctrine peine encore à s’imposer dans les organisations. Michel partage ce constat, mais il en explique les raisons avec précision. « L’ABM ne fonctionne que quand les équipes marketing et commerciales construisent l’approche ensemble. Et c’est là que ça coince. Le marketing travaille dans son coin, le commerce aussi. On a du mal à trouver des objectifs communs ». Encore un vieux sujet, un jour prochain, les marketeurs et les vendeurs finiront-ils par se comprendre ? L’événement Intelligence marketing day, dédié à l’influence et au marketing B2B L’alignement marketing-commerce, nerf de la guerre Il faut un directeur général qui tape du poing sur la table et dit : « Vous travaillez ensemble, mon enjeu c’est vingt-cinq clients majeurs à conquérir, je veux une approche coordonnée ! » Quand cet alignement existe, l’ABM produit des résultats spectaculaires. « Quand tu arrives à coordonner la valeur apportée dans la campagne avec l’action commerciale au bon moment, avec les bons arguments, les bonnes démos, alors là, tu fais des étincelles ». La méthode est simple en théorie : identifier cent prospects sur un segment où on est légitime, en avoir quinze déjà en portefeuille, s’appuyer sur des cas clients pour en gagner vingt ou trente de plus. Mais simple ne veut pas dire facile, et les vingt ans d’histoire de cette approche le confirment. La révolution générationnelle, l’autre angle mort 64 % des décideurs B2B sont désormais des milléniaux ou de la génération Z. Michel décrit ainsi ce phénomène. Ces décideurs n’ont pas connu le téléphone fixe. Ils ont grandi avec le smartphone, les applications, les réseaux sociaux. Appeler quelqu’un qui ne les connaît pas leur est culturellement inconfortable, et être appelés l’est encore davantage. Mais la question se pose. N’en fait-on pas un peu trop avec cette histoire de génération ? Les dirigeants plus expérimentés ne sont pas forcément plus accessibles. Quand j’étais directeur digital pendant quinze ans, j’avais une pratique simple : je décrochais le téléphone. Les commerciaux en étaient tellement surpris qu’ils me l’ont souvent rendu en remises. Ce n’est peut-être pas qu’une question d’âge. Michel le concède, mais il soulève un point qui va plus loin. « Chez cette génération, l’ancienneté d’un fournisseur n’est pas un critère de sélection. Ils sont prêts à choisir une start-up qui démarre plutôt qu’un acteur établi depuis trente ans ». Plus qu’une question de génération, c’est peut-être une affaire de référent qui est différent pour ces populations. Des cycles de vente qui s’allongent Point suivant, les cycles de vente s’allongent et cela n’est pas anecdotique. Il s’agit d’une remise en question fondamentale de ce sur quoi beaucoup d’entreprises B2B ont construit leur légitimité. Michel cite des chiffres que j’aurais du mal à contester : 25 % d’allongement des cycles en 2023, jusqu’à 4,4 mois dans le SaaS, parfois dix-huit mois pour des projets stratégiques. Dans un tel contexte, l‘influence B2B ne doit plus être une campagne ponctuelle mais un travail de fond permanent, sur toute la durée du cycle (voir à ce sujet notre cours sur le marketing du bouche-à-oreille WOMM : vismktg.info/cours). « Il faut nourrir le prospect pendant dix-huit mois pour qu’il nous garde dans sa shortlist ». L’influence B2B n’est pas l’influence B2C LinkedIn cartonne avec des stars du selfie aux contenus lifestyle et motivationnels. J’en connais même une qui s’est autoproclamée experte des call centers sans jamais y avoir mis les pieds. C’est assez fort. Ces profils détrônent des experts qui cumulent trente ans d’expérience, simplement parce qu’ils maîtrisent les algorithmes mieux que leur sujet. Je me pose des questions à ce sujet. Est-ce que l’influence B2B est en train de se faire absorber par les codes du B2C ? Est-ce une bonne ou mauvaise nouvelle ? La réponse de Michel est nuancée : « Les réseaux sociaux permettent à un inconnu de devenir connu. Mais en B2B, on est sur des enjeux sérieux, des investissements importants, des questions techniques. Le buzz se démasque rapidement. Les acheteurs B2B ne sont pas dupes ». Il distingue soigneusement l’influence B2C de l’influence B2B. La première fonctionne sur la séduction, l’image, l’algorithme, la seconde repose sur la crédibilité, puis sur l’expertise métier prouvée, le contenu à valeur ajoutée. « En B2B, les vrais influenceurs sont des experts qui ont produit pendant des années du contenu de fond sur leur domaine, ont construit une audience grâce à cette expertise, et monétisent maintenant cette audience. C’est très différent ». La « peoplisation » du marketing d’influence B2B n’est pas non plus un nouveau sujet. Témoin cette image illustrant mon interview avec Bruno Fridlansky en plein dans la crise du Covid en 2021. Mais je ne suis plus certain que ce que veut montrer cette image soit encore totalement vrai. LinkedIn, annuaire des décideurs LinkedIn reste aux yeux de Michel un levier exceptionnel pour le B2B, parce que c’est l’annuaire de tous les décideurs. Et les nouvelles fonctionnalités de la plateforme, notamment pour identifier et cartographier les cercles de décision, le rendent encore plus puissant. Sur ce point je suis d’accord, c’est même à mon avis l’intérêt principal de cette plateforme. Depuis toujours, LinkedIn a été un moyen de mettre des professionnels en relation. Et ça marche, tant que les commerciaux indélicats sont minoritaires. L’employee advocacy : un écosystème, pas un canal Je connais bien ce sujet, pour l’avoir pratiqué il y a une bonne quinzaine d’années chez Orange, sans doute trop tôt. La question que je pose à Michel est celle du piège classique : comment éviter que les collaborateurs ne repostent les mêmes contenus en circuit fermé, sans jamais sortir des cercles d’influence internes de l’entreprise ? « L’influence est un écosystème, pas un canal. C’est une erreur de la traiter comme un canal. C’est une vraie stratégie d’entreprise ». Les ambassadeurs commencent par les dirigeants Pour que ça fonctionne, plusieurs conditions doivent être réunies. Le contenu doit avoir une valeur réelle, être multi-formats, et être parfaitement aligné avec les valeurs de l’entreprise et son niveau de prestation. Ensuite, il faut trouver des ambassadeurs. Et les ambassadeurs commencent par les dirigeants eux-mêmes. « Les décideurs qui peuvent raconter comment ils ont créé l’entreprise, pourquoi ils ont un engagement aussi fort, quels sont leurs autres engagements sur la RSE, sur leur marché. Il faut qu’ils prennent la parole ». Michel pense justement qu’« on ne les voit pas assez ». À partir de ce noyau dur, on construit une équipe d’ambassadeurs alignés, formés, équipés d’outils pour produire et diffuser du contenu de qualité. Les collaborateurs deviennent des canaux de diffusion, à condition que le contenu qu’on leur donne à relayer en vaille vraiment la peine. Le CEO branding, frein culturel franco-français En France, me dit Michel, beaucoup de dirigeants B2B restent réticents à prendre la parole publiquement. « Vivre heureux, vivre caché. On est un peu dans cette idée-là ». Or, c’est une erreur, selon lui. Et il y voit deux bénéfices distincts. Le premier est sociétal : expliquer ce qu’est un entrepreneur, comment il vit, quels défis il relève chaque jour. Le second est purement commercial. « Quand un dirigeant prend la parole, il voit les likes, les fournisseurs lui en parlent, il décroche des clients. Et surtout, quand on parle d’authenticité, c’est typiquement ça : on a besoin de savoir qui se cache derrière l’entreprise. Aujourd’hui, on signe entre des hommes et des femmes, pas entre des entités ». Pour lever le frein, Yumens B2B propose un accompagnement complet : rédaction de contenus, aide à la diffusion, formation à LinkedIn. Le dirigeant n’a pas besoin d’être à l’aise au départ. L’aisance vient avec la pratique et avec les premiers retours concrets. Vendre autrement, pas arrêter de vendre Je termine l’entretien par une question directe : Michel a-t-il, lui, arrêté de vendre ? Sa réponse est sans ambiguïté. « Je vends toujours, mais différemment. Le téléphone existe encore chez nous, on fait des salons. Mais on vend beaucoup par l’influence ». L’Intelligence Marketing Day, l’événement qu’il organise et qui se tient à Rennes le 16 juin et à Lyon le 24 novembre, en est l’illustration. Inviter des prospects, leur faire rencontrer les meilleurs experts, construire de la crédibilité par l’événement lui-même. « L’événement est un levier d’influence et de crédibilité sur son marché ». C’est une approche commerciale qui n’en a pas l’air, et c’est précisément ce qui la rend efficace. Michel conclut sur une citation qu’il attribue à Jeffrey Gitomer, auteur américain spécialisé dans la vente, et qui résume l’ensemble de son propos : « Il faut être connu avant de vendre. C’est plus facile ». Difficile de lui donner tort. Le livre Ne vends pas, influence, publié chez Vuibert, est disponible en librairie et sur Amazon. Pour ceux qui veulent aller plus loin sur l’influence B2B en 2026, l’Intelligence Marketing Day est le lieu où ces questions se discutent entre praticiens, loin des grands-messes du marketing parisien. ACHETER LE LIVRE : « NE VENDS PAS, INFLUENCE ! » Michel Brébion est directeur associé de Yumens B2B (MV Group), expert en stratégies digitales et marketing B2B pour les PME et ETI. Fondateur de l’Intelligence Marketing Day, il est également l’auteur de Ne vends pas, influence, publié chez Vuibert en 2026. Premier groupe indépendant de data et marketing digital en France, MV Group réunit neuf filiales complémentaires, dont Yumens B2B. Basé à Cesson-Sévigné près de Rennes, le groupe accompagne les PME et ETI françaises sur l’ensemble de leurs enjeux digitaux. The post L’influence, sauveur de la vente B2B en 2026 ? appeared first on Marketing and Innovation.
I know, I know, this is NOT the typical "how to make more money with your website & content" topic. However, the truth of the matter is, as a woman, I have had to learn how to work WITH my body to work smarter NOT harder. While I gave 4 super valuable tips on how to create higher quality content more easily in the last episode, this method builds right on top of that. I know you probably didn't come to a podcast called Simple SEO and Marketing expecting to hear about cycle syncing and content creation… but here we are, friend. And honestly? This has been one of the most helpful things I've learned for making content creation feel easier, faster, and less like I'm fighting myself. In this episode, I'm breaking down how I create content according to the four phases of my cycle and how you can use the same idea to plan your content, batch your work, record podcast episodes or videos, write faster, upload, optimize, reflect, and rest. In this episode, we'll talk about: Why some tasks feel easier during certain times of the month How to match your content tasks to your energy When I like to plan content, record, write, upload, and analyze Why batching works even better when you stop ignoring your body How this can help you create better content in less time This one might feel a little unexpected, but if you are a woman creating content for your business, I truly think it could be a game changer. Get the same custom GPT I use to turn a podcast episode (or YouTube audio) into a blog that drives sales! Audio to SEO Custom GPT. Use the code PODCAST to save 10% Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
You know those emails you actually open vs the ones you instantly delete? Yeah. There's a reason for that. In this episode, I'm breaking down five simple, service-first shifts that will completely change how your emails feel (and how people respond to them). (And this is coming from someone who's had a CONSISTENT 50%+ open rate for YEARRRSSSSS) Not spammy. Not weird. Just effective. We're getting into: The one mistake that makes your emails feel like “just another marketing email.” How personal is too personal (and how to find your line) The test every email should pass before you hit send Why some emails feel helpful… and others feel like noise The subtle shift that builds trust without saying “buy my stuff” What most people get wrong about “value” in email marketing How to make your emails feel like a positive part of someone's day If you want people to actually read your emails, this one's for you. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
Alright… so you know you need to be doing email marketing. But what in the heck are you actually supposed to send your email list every week? In this episode, I'm breaking down a simple, realistic content strategy for your emails—specifically for small business owners and solopreneurs who are doing a lot of this themselves. We're talking: What emails you actually need (and what you don't) How to create value without overcomplicating your content And how to stay consistent without it taking over your life If you want an email marketing plan that supports your overall organic marketing strategy and actually fits your schedule… this one's for you. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
One of the issues that I know a LOT of entrepreneurs deal with is their email marketing- especially if you're doing most of your own marketing or only have a small team. The BIGGEST question (and the foundation one you must answer for all other email marketing questions is this: How often should you email your list? Listen in for my take on different stats, takeaways from HubSpot reports, AND what works for email marketing in the real world- even with a very small team. I also talk through 5 questions YOU need to ask yourself to decide how often you should be emailing your list. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
How to Grow Your Business With SEO (Without Social Media) — Faith Hanan on Her Faith at WorkEpisode OverviewAre you tired of posting on Instagram and TikTok every day — only to watch your content die in 24 hours? In this episode of Her Faith at Work, host Jan Touchberry sits down with Faith Hanan, accidental SEO expert, copywriter, barrel racer, and mom of three, to talk about one of the most powerful (and misunderstood) tools for growing a Christian woman's business online: search engine optimization.Faith has not posted on social media for her business in over three years — and her business is still growing. In this conversation, she breaks down why SEO is the "crockpot of marketing," how to find the right keywords for your business, and what tools you can use today even if your budget is $0.About Faith HananFaith Hanan is an accidental SEO expert, copywriter, podcaster, homeschool mom, worship leader, and competitive barrel racer. She runs a copywriting and SEO agency and teaches faith-filled entrepreneurs how to scale their online businesses using SEO, keywords, and blogging — all in less than 20 hours a week.She is the host of the Simple SEO & Marketing podcast and creator of the Simple SEO Framework (SSF) group coaching program.What You'll Learn in This EpisodeWhat SEO actually is — and why it shortens your sales cycle by putting you in front of "hot leads" instead of cold audiencesWhy social media content has a half-life of less than 24 hours (and what to do instead)How Faith hasn't posted on social media for her business in 3+ years — and still growsThe #1 mistake entrepreneurs make with keywords (hint: you're speaking a different language than your customers)Why targeting 120 highly specific monthly searches beats chasing 10,000 broad onesThe free tools you can start using today: Ubersuggest and Google Search ConsoleHow to know if your SEO is actually workingFaith's simple framework: get your core pages optimized first, then add SEO-rich blog contentHow to write an SEO-optimized blog post in 90 minutes and maintain your traffic machine in 2 hours a weekKey TakeawaysWhat is SEO and why does it matter for small business owners?SEO (Search Engine Optimization) helps search engines like Google understand what your business does and surface your website to the right people at the right time. Unlike social media, which dies within 24 hours, SEO-optimized content can drive traffic for years. Faith describes it as "the crockpot of marketing" — you do the work upfront and results compound over time.How do I find the right keywords for my business?Faith recommends a two-step process:Start on paper — brainstorm words and phrases your ideal client would type into Google when searching for the problem you solve.Then validate with a tool — Ubersuggest (free version) connects directly to Google's API and gives you real search data, not estimates.Key insight: A keyword with only 120 monthly searches from your exact ideal client is far more valuable than a keyword with 10,000 monthly searches dominated by Nike and Under Armour.How long does SEO take to work?Most businesses start seeing results within 1.5 to 3 months, with more significant momentum around 6 months. The speed depends on your website's current health, how long you've had a web presence, and how competitive your keywords are.Can I do SEO without being on social media?Yes. Faith is living proof. She stopped posting on social media for her business over three years ago and relies entirely on SEO and long-form content (blogs, podcasts). Because SEO-optimized content continues to be indexed and discovered for years, it works for you 24/7 — even while you sleep.Episode Timestamps00:00 Introduction — Meet Faith Hanan02:25 Faith's background: SEO agency, homeschooling, and barrel racing03:55 Jan's personal SEO journey — 6 months in, seeing momentum04:32 SEO is the “crockpot of marketing” — why people quit too soon05:00 What SEO actually does (and why it shortcuts the sales process)06:33 The social media rat race and why SEO is a better long-term strategy07:13 Faith hasn't posted on social media for 3+ years — and it started as a church fast08:10 The half-life of social media vs. the longevity of blog content09:17 How to get started with SEO without getting overwhelmed09:45 The keyword language gap: how you talk vs. how clients search10:57 Why small, specific keywords beat high-volume broad terms13:40 Free and affordable keyword tools — Ubersuggest deep dive15:00 Start keyword research on paper first, then use tools16:36 How to know if SEO is working — Google Analytics & Search Console17:00 Optimize your core website pages before your blog19:16 Broken links, analytics, and getting coaching (barrel racing analogy)22:05 About the Simple SEO Framework (SSF) group coaching program24:42 Special discount code for Her Faith at Work listeners: JAN26:11 Where to find Faith — FaithHanan.com/framework26:25 The Workflow Exchange — SEO for blogging workflow from FaithResources & Links MentionedFaith Hanan's websiteSimple SEO Framework (SSF) Group CoachingKeyword Research Kickstart (affordable beginner course)Simple SEO & Marketing PodcastThe Workflow Exchange (free SEO for Blogging workflow)Ubersuggest (free keyword research tool)Google Search Console (free)Google Analytics (free)
This week we help you Ensure Your Business is SEO Visible with Emily Williams, founder of Content Clever and silver winner at the 2025 Best Business Women Awards. She joins Debbie to talk all things content strategy, SEO, and why she's on a mission to help female-led businesses find their voice online. After burning out three times by age 27 whilst working in healthcare, Emily took her marketing degree, her husband's encouragement, and a healthy dose of determination - and built a thriving content business from the ground up. Key takeaways from this episode: SEO basics still matter: Fresh, quality content updated regularly, proper indexing, and filling in your SEO plugin fields (title, meta description) correctly can make a significant difference to how Google ranks you AI has its place — but it's not a shortcut: Use it for ideas and research, but never publish unedited AI content on your site Consistency beats volume: One well-written blog post a month beats six that fizzle out. Aim for 800-1,000 words and repurpose each post across up to eight pieces of social content Keyword research doesn't have to be scary: Free tools like Answer the Public and Ubersuggest are a great starting points On entering awards: Even copywriters find writing about themselves hard — but the process (and the shortlisting email) was absolutely worth it Coming up for Emily in 2026: A 12-week course for female entrepreneurs who want to master their own content strategy, plus a first entry into the Best SME Awards. About Emily Emily Williams is the founder of Content Clever, an SEO and content consultancy helping female founders, SMEs and agencies give their businesses consistent visibility. With over five years' experience running her own agency, Emily specialises in SEO-led content strategies, GEO (Generative Engine Optimisation), and content systems that actually work in the real world. She has a background in healthcare marketing and now works across a wide range of industries, combining strategic thinking with practical execution. Emily is passionate about making SEO feel accessible, sustainable, and free from fluff—focusing on content that supports long-term growth, not just quick wins. {1:40} How Emily came to start Content Clever. {2:57} Juggling her business with a toddler. {3:20} Why working with female-led businesses really matters to Emily. {4:23} Current things to consider regarding SEO. {5:50} The impact of AI generated content on SEO. {6:40} More common content mistakes. {7:52} The importance of repurposing content. {8:44} The scary world of keyword research. {10:07} Emily's experience in entering the BBWAs in 2025. {12:36} The main challenges for a woman running a business in 2026. {13:51} Networking and growing the client base. {16:42} How Emily works with clients. {19:43} Plans for Content Clever's future. {21:36} Expanding the business by recruiting freelance copywriters. {22:19} Emily's business tips. Connect with Debbie at: https://thebusinessawardsshow.co.uk https://bestsmeawards.co.uk/ Connect with Trudie: https://content-clever.co.uk/ Facebook: https://www.facebook.com/ContentClever LinkedIn: https://www.linkedin.com/company/content-clever/ Instagram: https://www.instagram.com/contentcleverhome/ YouTube: https://www.youtube.com/@thevisibilityedit
Follower count is a vanity metric — but what actually tells you if your marketing is working as a personal stylist?In this episode of The Business of Style Podcast, we break down the key marketing metrics that truly matter for business growth. Learn how to track engagement rate, website traffic, conversion rate, email list growth, lead sources, and cost per lead — and discover how to use tools like Google Analytics and Ubersuggest to make smarter marketing decisions.If you're a personal stylist, color analyst, or image consultant who wants to grow strategically (not just grow followers), this episode will help you focus on the numbers that actually generate revenue.And if you're looking for more training and resources to become a personal stylist and grow a successful styling business, visit www.styleacademyintl.com
Authority is not about being everywhere. It's about owning a small space with absolute clarity and intention. In this episode of Influential Voices of Authority, Erik K. Johnson welcomes Corinne Gearhart, celebrated dog behavior expert and founder of DoodlePro. Together, they uncover how narrowing your podcast focus unlocks exponential opportunity, positioning you as the go-to authority in your niche. 00:00 "Why Smaller Niches = Greater Authority" 04:18 "Building an Ecosystem, Not Just a Podcast" 07:25 "Tripling Rates Through Authority" 09:25 "Membership, Courses, and Book as Authority Engines" 11:09 "Pre-Selling With Your Body of Work" 12:49 "Becoming the Only Expert in the Category" 15:32 "Launching With Imposter Syndrome and Charting Fast" 18:04 "Podcasts Opening Doors to Industry Idols" 20:05 "Referrals, Relationships, and Compound Connections" 21:37 "Credentials, Confidence, and Authenticity" 22:48 "Guarding Trust and Sponsorship Integrity" 26:02 "Sparking Community Conversation and Bridging Divides" 30:24 "Remembering the Beginner's Questions" 31:27 "SEO Strategy for Podcast Discoverability" Key Takeaways: Niche Down, Level Up When you try to help everyone, you help no one. Erik and Corinne share how narrowing your focus eliminates competition, builds trust, and makes you not the best in your category—but the only one. The Power of Authority Ecosystems Corinne reveals her ecosystem strategy: podcast episodes feed into memberships, exclusive content, self-study courses, and a best-selling book. This system multiplies authority and ensures prospects see you as the answer before you even meet. Build Intimacy and Impact Listeners who binge your back catalog and know your family's names are already sold. Trust and clarity beat hype. Your podcast and book pre-sell your expertise, building intimate community and engagement. Strategic SEO for Discovery Corinne explains her tactical use of Google Keyword and Ubersuggest to identify common questions from doodle owners and title her episodes to rank high for those searches. Discoverability is foundational—you don't need a huge social media push if your audience can find you where they're searching. Authentic Leadership Over Credentials Imposter syndrome is common, but authority comes from hands-on expertise. Sharing your imperfections builds human connection and loyalty with your audience—people trust realness, not perfection. Episode Highlights: How Corinne tripled her local rates by elevating her authority The role of courses, memberships, and books in converting listeners into clients Building sustainable growth and community without relying on traditional ads or sponsorships Navigating controversy and bridging divides in highly passionate Facebook groups Leveraging referrals from industry icons and guests to compound authority Using SEO tools to make episodes discoverable for highly specific questions Ready to turn your podcast from hidden gem into an authority engine? Grab Corinne's complimentary resource for a calmer morning routine with your dog: https://thedoodlepro.com/morningflow Connect with Corinne Gearhart: Website: https://thedoodlepro.com Next Week: Join Erik as he sits down with Russ Hedge and learns how mastering multiple podcasts transformed him into a powerhouse connector and niche authority. Don't miss the chance to step deeper into your own authority! Authority rewards intentionality and clarity. Step into your niche—build your ecosystem—and see how far your podcast can go. Get Your Podcast Audit Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Until next week, step into your authority. We'll see you next time.
What should I write about? When should I post? Is this even what my ideal client wants to hear? Is this driving sales? Did I get any engagement? If any of these questions sound even vaguely familiar, chances are good that you are overthinking your content marketing (or at least part of it). In this episode, you'll learn: Is overthinking a motivation problem or a clarity problem? Is one form of long-form content enough? How to knock out two forms of long form content in FAR less than double the time How to sound like YOU and still appeal to your ideal client at the same time The trick my Pastor taught me that will save you LOADS of time re-inventing the content wheel Why done is (still) better than perfect Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
The other day, during my quiet time, the Lord just dropped this in my heart- a Biblical framework for setting goals. I've been a big believer in setting goals and casting vision for a LONG time, but to see it laid out in scripture THIS way!!!! Game changer. Listen in and learn 5 Biblical steps to setting God led goals! Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
I've got news for you: if you're doing your own marketing for your small business, then whether you like it or not, you're a content marketer. And after nearly nine years in content marketing, I've seen one thing consistently separate the people who grow from the people who burn out. It's not flashy tactics or chasing trends; it's faithful, consistent content built on a real plan. Today I'm sharing the seven practical steps I actually use to plan my content without overcomplicating it. Grab a notebook and listen in, because this is something you can implement today. Get your 2026 Annual Planning Calendar (P.S. It's pretty too) Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
If you've ever sat down to create content and suddenly forgotten every word you've ever known, this episode is for you. Sure, in our dream world, we'd have content planned, published, and DONE months in advance... but sometimes the dream world just doesn't match real life, and you find yourself staring at a blank screen with zero ideas. I'm sharing the exact things I do when I hit that “blank cursor” moment and feel completely stuck. These four tips come straight from real-life work sessions where I had to talk myself out of wasting time and into actually creating something needle-moving and FUN. We'll talk about switching methods, handwriting, doing something else, and choosing something fun to get started. If you want content creation to feel easier and more enjoyable, this one will help. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
If you're running at full on sprint right now and secretly feel like you're about to collapse (or cry) at any moment, this episode is for you. I'm in the busiest season of my life right now, and I'm sharing the exact practices that are keeping me from burning out. We talk about holding tightly to your calling, evaluating your pace, and getting honest about whether your real-life priorities match your “theoretical” ones. You'll walk away with seven practical, God-honoring tools you can start using today. Listen in and let's help you get your peace and focus back. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
I don't know what 2025 has looked like for you, but if it's been like MANY people I've heard from, it's been... a bit of a whirlwind. Truly, even if this year has been fantastic, there are probably a few discouraging things that came your way because #life. So if you're needing some tools to encourage yourself the BIBLICAL way, listen to this episode and learn 5 tips to encourage yourself in the Lord! Want to pray over your business, but you're not sure how? Get 5 days of prayer starters sent to your inbox. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
Listen, friend, today I'm celebrating 250 podcast episodes! It honestly feels a little wild to say out loud. Most podcasts don't make it past five episodes, yet here we are three-plus years later, still going strong. In this episode, I'm sharing ten lessons I've learned that apply to podcasting and every form of content marketing. These are practical, real-life lessons about outlining, messaging, data, obedience, and simplicity. If you create any kind of content, this one will hit home. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households with backyard chickens.The twist is it started as her teenage son's eighth-grade homework assignment. He made $500 selling herbs in craft bags, then quit. Ms. Hatch, a serial entrepreneur with 16 businesses behind her, picked it up and scaled Buff Clucks to seven figures in 18 months using Meta advertising, landing pages, and subscription bundling.This is a story about accidental entrepreneurship, the growing market of premium pet owners willing to double their feed costs, and why sometimes the best business ideas come to you in your sleep. Along the way, Celia reveals why their Shopify store is the "neglected child" of their operation, how a "sneeze warning" became genius marketing, and why she wishes she'd built a proper Shopify store from day one.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSBuff Clucks: https://www.buffclucks.com/Buff Clucks Instagram: https://www.instagram.com/buff_clucks/Funnelish (tool they use): https://funnelish.com/SEMrush: https://www.semrush.com/Ubersuggest: https://neilpatel.com/ubersuggest/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
Mixergy - Startup Stories with 1000+ entrepreneurs and businesses
I’ve been talking with founders who used AI to build companies, but aren’t getting enough customers. I found the perfect person to show them how to grow. Neil Patel has been on the cutting edge of AI marketing. He’s going to show us what’s working for his customers and his company. At the end of the conversation, you’ll see the exact process his company, NP Digital, is using AI to scrape yellow pages, create custom offers, and get clients. Neil Patel is the co-founder of NP Digital, a global marketing agency serving clients such as Intuit, Canon, and Cartier. He's also the creator of the SEO platform Ubersuggest and a leading authority on digital growth, named a top marketer by Forbes and The Wall Street Journal. Through his work, Neil helps businesses combine AI, data, and marketing strategy to drive measurable revenue. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint
Divas, Diamonds, & Dollars - About Women, Lifestyle & Financial Savvy!
Marketing doesn't have to be complicated, expensive, or exhausting. Thanks to today's tools, even a solopreneur can build consistent visibility, grow an audience, and connect withclients—all without a big team or big budget.In this episode of Divas, Diamonds & Dollars, we're tackling one of the most overwhelming areas for multipreneurs: marketing. Too often, business owners burn themselves out trying to “do all the things,” when the real key is consistency, visibility, and connection. Technology makes that possible—without draining your wallet or your energy.Consistency Rules: The truth is, showing up regularly isoften harder than the actual marketing work. Solopreneurs especially struggle to keep up. But consistency doesn't have to mean “more.” It's about showing up smarter. That's where scheduling, automation, and repurposing come in. Tools like Later, Buffer, or Hootsuite can automate your posts, while email platforms like Mailchimp or ConvertKit keep you connected with your audience. And one piece of content can become many—a blog becomes a newsletter, a LinkedIn post, even a Reel.Visibility Without the Overwhelm: You don't have to be everywhere, all the time. Instead, focus on becoming “a little bit famous” in your area of expertise. Branding tools like Canva Pro make it easy to stay on brand across platforms. Video editing apps like OpusClips, CapCut, or InShot help youtransform long-form content into short, high-impact clips. And with SEO helpers like Ubersuggest or Keywords Everywhere, you can ensure your posts and blogs are optimized with the words your audience is actually searching for.From Interest to Connection: Ultimately, marketing isn't just about being seen—it's about building relationships that last. That's where community-building tools come in. Use landing page builders like ConvertKit, Leadpages, or Carrd to capture leads. Explore CRMs like HubSpot or Zoho to nurture those leads with email follow-up and automations. And don't forget to measure your impact—analytics tools like Google Analytics or IG Insights help you double down on what's actually working.Summary: Marketing is only as complicated as we make it. Focus on three goals: consistency, visibility, and connection. Choose tools that simplify your process, amplify your voice, and help you build authentic relationships. You don't need a 10-person team—you just need the right tools, used well.Your Action Item: This week, choose one area of your marketing—social posts, email, or community-building—and test one tech tool that can simplify it. Track the results, refine your process, and celebrate the extra time you buy back.
The reason your content isn't converting may not be your traffic—it's your CTAs. Too many entrepreneurs put weak or random CTAs at the end of their posts, podcasts, or videos and then wonder why sales are slow. In this episode, I'm breaking down a framework that makes writing CTAs simple, strong, and completely un-sleazy. Use it on your next piece of content and watch the difference it makes. And if you're ready to finally turn your content into consistent sales, join me inside the Simple SEO Framework + Group Coaching. You'll not only get my proven SEO system for traffic, but also live coaching where we refine your messaging and CTAs together—so you can see more conversions from the traffic you're already getting. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you're a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering these reliable, high-impact techniques that deliver results no matter what's trending. TIMESTAMPS (00:00) Why “boring” marketing always wins (02:16) In-person events and building connections (07:10) Webinars and digital lives for lead generation (11:55) Email marketing, direct mail, and high-ROI tactics (17:20) Short-form, organic, and podcasts for modern reach
In today's episode, I'm tackling a common challenge for aspiring YouTubers: choosing the right channel type. This decision can often feel overwhelming, but I'm breaking it down into four distinct methods tailored to different personalities and thinking styles, empowering you to begin your channel with confidence.First, we explore the **Intersection Method**, a visual approach using a Venn diagram to find alignment between your passions, skills, and trending topics on YouTube. By combining what you love, what you excel at, and what's popular, you'll uncover channel ideas that are both compelling and marketable.Next, we examine the **Strategy First Method** for those who thrive on research. This method focuses on identifying popular but underserved niches. You'll analyze existing content to find opportunities that align with your interests, using tools like vidIQ and UberSuggest to gather insightful data for a strong channel foundation.Then, we discuss the **Backwards Engineered Business Method (BEB Method)**, essential for entrepreneurs using YouTube for marketing. This unique strategy starts with your end goals, guiding you to create content that aligns with your product or service, ensuring sustainable growth.Lastly, we cover the **Lab Method**, emphasizing experimentation. This approach allows you to test various video ideas while maintaining a consistent posting schedule, helping you identify what resonates best with your audience without committing to one concept too early.Throughout this episode, I share personal stories and practical steps for each method, encouraging you to overcome analysis paralysis and confidently launch your YouTube journey.If you're ready to dive in and start your YouTube channel, this episode offers the guidance and tools to make your ideas a reality. Let's explore how you can turn your vision into a thriving video platform!Chapters:0:06: Introduction to YouTube Channel Decisions1:13: The Intersection Method4:53: The Strategy First Method10:45: The Backwards Engineered Business Method14:45: The Lab Method18:47: Conclusion and Next StepsWant to learn 3 Secrets to Reach 1,000 Subscribers in Just 3 Months? Check out Creator Fast Track.Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
What did you think of this episode?You've invested in a website and published a book. Now, how do you get people to visit your website? Today's blogging tips are the answer. Welcome to Your Best Writing Life, an extension of the Blue Ridge Mountains Christian Writers Conference held in the beautiful Blue Ridge Mountains of NC. I'm your host, Linda Goldfarb. Each week, I bring tips and strategies from writing and publishing industry experts to help you excel in your craft. I'm so glad you're listening in. During this episode, you'll learn Blogging Tips to Increase Website Traffic.My industry expert, Susan U. Neal, is the author of nine books on healthy living, and her most recent release is "How to Sell 1,000 Books a Month." She is the CEO of the Christian Indie Publishing Association, the Christian Authors Network, and the Christian Indie Awards, and she serves as the director of the Blue Lake Christian Writers Conference.Talk to us about blogging and search engine optimization (SEO)Google Keyword Planner at https://ads.google.com/home/#!/ (free), UberSuggest at https://neilpatel.com/ubersuggest/ (3 free uses/day or paid), and Publisher Rocket (paid). Christian Indie Publishing Association blog (https://christianpublishers.net/blog/), Healthy Living Series blog (https://susanuneal.com/healthy-living-blog). Create blog guidelines and post weekly.Rewrite the blog's meta description. Create an engaging blog title. Use https://convertcase.net/ Use the Advanced Marketing Institute's headline analyzerPixabay.com Unsplash.com Canva.com Pixlr.com Check out the blogging course at CIPA.Podia.com.Interested in writing for Susan's blogs? Email Susan at Visit Your Best Writing Life website.Join our Facebook group, Your Best Writing LifeYour host - Linda Goldfarb#1 Podcast in the "Top 50+ Must-Have Tools and Resources for Christian Writers in 2024". Awarded the Spark Media 2022 Most Binge-Worthy PodcastAwarded the Spark Media 2023 Fan Favorites Best Solo Podcast
Instagram, TikTok, Blog, Podcast, or YouTube. It doesn't matter. Your introduction makes or breaks your content—plain and simple. Today, I'm walking you through how to craft an intro that hooks people, builds trust, and points them toward your offer. I'll share the format I use across blogs, podcasts, and even social media captions to keep people engaged. Plus, I'll give you my favorite SEO hack to make sure your content gets found. Don't miss this one—it'll help you upgrade your intros and retention for-eva! Learn how to craft content that converts- from start to finish WITH professional help inside of the Simple SEO Framework & Group Coaching Program. Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Email info@faithhanan.com
What's the Best Effective SEO Strategy for Beginners? Marketing Essentials with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.This discussion offers an in-depth exploration of Search Engine Optimization (SEO) strategies, primarily for beginners and small business owners emphasizing the importance of audience targeting, answering user questions, and consistent content creation (such as blogs and podcasts) to improve online visibility.Key technical SEO aspects are highlighted, including securing a website with HTTPS, creating and submitting a sitemap (XML file) for search engine readability, and focusing on long-tail keywords for better conversion rates. The conversation also touches on the effective use of various platforms like Clubhouse, Google Analytics, and Google Search Console for data intelligence and content distribution, ultimately aiming to protect, earn, and scale a business's online presence.Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs1. What is the fundamental principle of effective SEO for beginners?The best SEO strategy for beginners starts with understanding and targeting your audience by asking questions. SEO is fundamentally about providing answers to the questions people are asking. This approach not only helps you create relevant content but also aligns your efforts with how search engines (like Google, ChatGPT, Pinterest, YouTube, and Amazon) operate. By consistently answering these questions, you build authority and credibility, which are crucial for visibility and growth. Tools like Answerthepublic.com, Answerocrates.com, SparkToro.com, and Ubersuggest.com can help you identify these questions and understand audience intent.2. Why is audience understanding crucial for SEO and content creation?Understanding your audience is paramount because it allows you to create content that directly addresses their needs and queries. When you create content with the user's questions in mind, you're not just optimizing for algorithms; you're building a connection with your potential audience. This "three-way connection" between you, your audience, and the algorithm ensures that your content resonates with those actively searching for solutions. It helps bypass the algorithm by matching user intent with your offerings, leading to higher engagement and a stronger brand.3. What are the essential technical SEO elements for a beginner's website?For a beginner, ensuring strong technical SEO involves several fundamental steps:HTTPS Security Connection (SSL): Always secure your website with an HTTPS connection. This creates a privacy area for users, builds trust (indicated by a padlock in the browser), and is a crucial ranking factor for search engines. Websites without this are often flagged as "not secure," leading to immediate user abandonment.Sitemap (XML File): A sitemap is like a brain or a map for your website, allowing algorithms to read and understand its structure and content. While humans read HTML (hypertext markup language), algorithms read XML (expandable markup language). Platforms like WordPress (with plugins like Yoast, RankMath), Squarespace, Shopify, and Wix automatically generate sitemaps, but they must be connected to tools like Google Search Console and Google Analytics to be fully activated and effective.No Broken or Duplicated Links: Regularly check for and fix broken links and avoid duplicating content, as these issues can confuse search engines and negatively impact your ranking.4. How important are blogs and consistent content creation for SEO?Blogs (or articles, sources) are essential because they tell the world you have something valuable to say. Websites like Wikipedia, Reddit, Shopify, and Canva all leverage blogs to provide information. A consistent blogging strategy feeds your website with good, indexable information that can be submitted to various search engines (Google, Yahoo, Microsoft) and AI platforms (ChatGPT). This consistency helps you earn credibility, which in turn leads to broader distribution across different platforms, strengthening your online presence. For new businesses, publishing content 1-2 times a week can show significant results within 3-6 months.Glossary of Episode Key Terms: SEO for BeginnersAAlgorithm: A set of rules or instructions that a search engine uses to rank websites and determine the relevance of content to a user's query.AnswerThePublic.com / Answerocrates.com/ SparkToro.com / Ubersuggest.com: Website tools used for keyword research and understanding audience questions and interests.Article: A piece of written content on a website, essential for SEO and establishing expertise.Audience Targeting/Marketing: Focusing marketing efforts on a specific group of consumers who are most likely to be interested in a product or service.Access Links: See Backlinks.BBacklinks/Referral Links/Access Links/Image Links: Different types of links pointing back to a website, which are crucial for SEO authority.Binary Code: A computer language that uses only two symbols, typically 0 and 1, to represent information.Blog: A section of a website featuring regularly updated written content.Bootstrapping: Starting a business with little or no outside capital, relying on personal finances or operating revenues.Bottom of Funnel: The stage in the customer journey where users are ready to convert; content here targets these users.Broken Links: Hyperlinks that point to non-existent or moved pages, negatively affecting user experience and SEO.CChatGPT/Perplexity/Pinterest/YouTube/Amazon: Examples of platforms where users search for information, and SEO strategies can be applied to increase visibility.Clubhouse Plus: A paid feature on the Clubhouse app, offering tools to enhance user experience and business growth.Content Distribution: The process of publishing and promoting content across various platforms and channels.Content Reproduction/Publish/Distribute: The process of creating, making available, and spreading content across various channels.Conversion Opportunities/Lifts/Engagement: Metrics indicating how often users take a desired action (e.g., signing up, purchasing), how much those actions increase, and how users interact with content.Credibility: The quality of being trusted and believed in, built through consistent and valuable content.DData Intelligence/Market Intelligence: Gathering and analyzing information to understand market trends, customer behavior, and competitive landscapes.Duplicated Links: Multiple links pointing to the same content, which can confuse search engines and dilute link equity.FFAQs (Frequently Asked Questions): A section of a website that provides answers to common customer questions, useful for both users and algorithms.GGoogle Analytics: A free web analytics service that tracks and reports website traffic, providing insights into user behavior.Google Business Profile (formerly Google My Business): A free tool from Google that helps businesses manage their online presence across Google, including Search and Maps.Google Developers: A platform for developers to learn about and use Google technologies.Google Search Central (formerly Google Webmasters): A resource provided by Google for website owners to improve their site's visibility in Google Search.Google Search Console: A free web service by Google that helps website owners monitor their site's performance in Google Search results and troubleshoot issues.HHigh Volume Searches: Refers to keywords that are searched for a large number of times by users.HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser, forming the readable text and links on a webpage.HTTPS (Hypertext Transfer Protocol Secure): A secure version of HTTP, the protocol over which data is sent between your browser and the website. Indicated by a padlock icon in the browser.IIndexable Content: Content that search engines can discover, read, and add to their index.International Business: A classification of a business based on its geographic operational scope being global.KKeyword Research: The process of finding and analyzing actual search terms that people use to find information.Keywords (for LinkedIn Newsletter): Important words or phrases in the title that help the newsletter rank in search results.LLLM Refs: A platform mentioned for AI-related search insights, particularly with Search Console and analytics.Local Business: A classification of a business based on its geographic operational scope being a specific town or city.Long-tail Keywords: Specific, longer keyword phrases that typically have lower search volume but higher conversion rates.Low Volume Searches: Refers to keywords that are searched for a small number of times by users.MMeta Tag/Meta Data: Hidden elements in a webpage's HTML that provide search engines with information about the page.Metadata (for video): Information about a video file, such as title, description, tags, and timestamps, that helps search engines understand and rank it.Mindset/Toolset/Skillset: Three crucial "sets" for business success, emphasizing mental approach, available resources, and learned abilities.Mobile-first Design: Designing websites primarily for mobile devices, given that a large percentage of web traffic comes from smartphones and tablets.MP4 File Name Convention: The naming structure of a video file, which can impact its discoverability if not optimized with keywords.NNational Business: A classification of a business based on its geographic operational scope being an entire country.PPixels (Meta, Pinterest, Google, TikTok): Small pieces of code placed on a website to track user behavior, conversions, and build audience lists for advertising.Podcast Distribution: The process of making a podcast available on various platforms (Apple, Spotify, iHeart, Pandora).Post-purchase: Refers to the stage of a customer's journey after they have made a purchase.Pre-purchase: Refers to the stage of a customer's journey before they make a purchase, influencing the type of content they seek.Protect, Earn, Scale (PES): A three-piece business model emphasizing security, credibility, and growth.QQuota on Google: A limit on the number of links (e.g., 10 per 24 hours) that can be submitted to Google for indexing.RRegional Business: A classification of a business based on its geographic operational scope being a specific area or state.Rookie Mistake: A common error made by beginners.RSS (Really Simple Syndication): A web feed format used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.SSEO (Search Engine Optimization): The process of optimizing a website to rank higher in search engine results, thereby increasing organic (unpaid) traffic.Sitemap (XML file): A file where you provide information about the pages, videos, and other files on your site. Search engines read this file to crawl your site more efficiently.Source: The origin of information or content.SSL (Secure Sockets Layer): A standard security technology for establishing an encrypted link between a web server and a browser, ensuring data remains private. (Often referred to interchangeably with HTTPS).TTechnical SEO: Optimizing the technical aspects of a website (e.g., speed, mobile-friendliness, crawlability) to improve its search engine rankings.Top of Funnel: The stage in the customer journey where content aims for broad awareness.Topical Pillars/Clusters: A content strategy where a broad "pillar" topic is supported by multiple "cluster" content pieces that delve into specific subtopics.UURL (Uniform Resource Locator): The address of a resource on the internet, such as a webpage.UTM Parameters (Urchin Tracking Module): Tags added to a URL to track the effectiveness of online marketing campaigns.WWeb Page: A single document on the internet, typically in HTML format.Web Link: The address (URL) that points to a specific web page or resource.Website: A collection of interconnected web pages under a single domain name.XXML (eXtensible Markup Language): A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable, commonly used for sitemaps.YYoast/RankMath/All-in-One SEO: Popular WordPress plugins that assist with SEO tasks, including sitemap generation.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? 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Ever wonder why some content really works AND brings in sales, while other content falls flat? In this episode, I'm walking you through the 7 must-have elements that make your content actually convert. These simple principles work no matter where you're showing up—Instagram, YouTube, blogging, or email. Howeverrrrr... If you skip them, you'll keep spinning your wheels, wasting your time and your money. But learn how to use these elements consistently, and you'll start seeing more engagement, more leads, and more sales from the content you're already creating. Plus, I'll show you how to make your calls-to-action feel natural and connected to your message. Free training: Learn how to get 300% More Leads in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour!
Here's what no one wants to tell you about backlinks: they still matter… and they take real work. In this episode, I'm breaking down how backlinks build your site's street cred with Google—and why spammy shortcuts won't cut it anymore. You'll learn what makes a backlink “high quality,” why domain authority matters, and how to build legit links without sounding like a slimeball. We'll talk shady agency offers, AI spam, and the real reason group coaching has become a backlink-building goldmine. Hit play and let's make backlinks make sense. Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Cut ALL the fluff and learn how to use Ubersuggest the EASIEST way in under an hour Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
I didn't figure out SEO the easy way—I fell on my face about 800,000 times first. But if I had to start over today? I know exactly what I'd do (and what I'd skip). In this episode, I'm walking you through the 5 things I'd focus on first to get found faster, generate leads sooner, and build real momentum without the overwhelm. This is the same roadmap I use with students inside my coaching program—and it works. So whether you're brand new or just need a fresh start, grab your coffee and let's do this. Cut ALL the fluff and learn how to use Ubersuggest the EASIEST way in under an hour Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
Just because a tool is popular doesn't mean it's effective. Boom. I know. BOLD talk, BOLD talk. But after years in this business, I've seen and tried a LOT of SEO tools and TBH- MOST of them are not all they are cracked up to be. In this episode, I'm walking you through 3 SEO tools that are 100% worth it, and 5 that I've tested and tossed. We're talking RankIQ, Ubersuggest, Keyword Research Kickstart—and why I say no to Moz, SEMrush, Ahrefs, and AI-generated keyword lists. This is your real-talk, no-fluff guide to what actually works. Hit play before you drop another dollar on something that won't help you rank AND get clients. Cut ALL the fluff and learn how to use Ubersuggest the EASIEST way in under an hour Rank IQ Affiliate Link Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
Think it takes 6 to 8 hours to write a great blog post? Think again, Jack! In this episode, I'm walking you through my full 90-minute content creation routine (Yes, really, 90 min—without skipping quality or sacrificing SEO! I'll show you exactly how I go from blog idea to optimized, published post in under two hours, even while homeschooling, making care of three kids, and running a business. If you want a simple, repeatable process for blogging smarter (not harder), this is the episode for you! Rank IQ affiliate link Cut ALL the fluff and learn how to use Ubersuggest the EASIEST way in under an hour Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
Have you been blogging for a while, but struggling to see the results that you want and that your business NEEDS for consistent lead generation? While blogging IS one of if not THE best form of long form content for evergreen leads, there ARE some mistakes that you can make if you're not aware. Listen in to this episode and learn the 5 mistakes that are destroying your SEO (and your chance at long term lead generation) Cut ALL the fluff and learn how to use Ubersuggest the EASIEST way in under an hour! Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
I have a beef to pick with the idea that you HAVE to go, go, go until you're completely burt out or break. I don't believe that's how God created us to work! In fact, He shows us CLEARLY in the Garden that's not His way. But what about if you're already there? You're already burned out and wanna quit? How do you recover? How do you prevent burnout from happening again? Listen in to part 2 of 2 of this overcoming burnout mini series and learn 6 more Biblical tips to overcome burnout. Listen in to part 1 of How to Deal with Burnout as a Christian Entrepreneur Grab the Scriptural Affirmations I mention here. Cut ALL the fluff and learn how to use Ubersuggest the EASIEST way in under an hour Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed.You'll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you're ready to take things to the next level.Whether you're just getting started with Shopify or looking to improve your existing SEO strategy, this episode will help you focus on the right tools so you can stop guessing and start growing.Key TakeawaysYou don't need 50 tools — just a few key apps and resources to support your SEO efforts.Start with free tools like Google Search Console and Microsoft Clarity to understand your current performance.Add must-have apps that create fresh content and improve site speed, like a review app and TinyPNG.Explore advanced tools like Ahrefs, Ubersuggest, and Surfer SEO as you grow.Resources & MentionsShopify SEO Tech Stack Checklist (only $7!) COMING SOON!7-Step SEO Starter CourseGoogle Search ConsoleMicrosoft ClarityInstaIndexTinyPNGSurfer SEO (My Affiliate Link!)Action Steps for ListenersInstall at least one new SEO tool today (Google Search Console is a great place to start).Download the Shopify SEO Tech Stack Checklist to make setup easy and track what you've implemented.Tag Crystal on Instagram @simpleandsmartseo2 to share your progress.Connect with CrystalWebsite: simpleandsmartseo.comInstagram: @simpleandsmartseo2Podcast on Apple: Listen herePodcast on Spotify: Listen hereNext Episode: Don't miss the next episode, where we'll talk about optimizing your images so they bring in traffic — not just likes!Send me a text!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!
Let's get real. Burnout and just wanting to throw in the towel and quit your business is NOT something that's talked about enough- especially from a Christian perspective. Sure, there are the productivity "gurus" out there who will say "just outsource more". But what if you can't? What if "get a full night's rest" is quite literally not possible for the foreseeable future? Listen in to part 1 of How to Deal with Burnout as a Christian Entrepreneur Cut ALL the fluff and learn how to use Ubersuggest the EASIEST way in under an hour Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
This Creatives on Fire episode is extra special because I'm sharing Secret #1 from my brand-new book Creatives on Fire: 71 Secrets to Making Money Online. If you've ever felt overwhelmed by all the options for starting or growing your business online, today's episode is the clarity you've been waiting for. Because no matter what platform or product you use, everything starts with knowing your niche. https://creativesonfirepodcast.com/episode202 A Personal Confession (That Might Sound Familiar) I shared a little story in this episode about my college days — when I spent over five years in school without a clear plan. I bounced around from English to Criminal Justice before finally asking a counselor: “What's the fastest way out of here?” The truth? I just needed a roadmap. That same lack of clarity is something many creatives face in the online space. There are so many shiny objects, strategies, and promises of instant success that it's easy to stall before you ever get started. But the problem isn't usually effort — it's direction Secret #1: Finding Your Niche Whether you're brand new or ready to pivot in your business, nailing down your niche is the foundation for everything else. Your niche is that magical sweet spot where your passion meets a real need in the market. The goal is to find the overlap between: What you love to do What problems you can solve What your audience is actually searching (and willing to pay) for Action Step From the Book At the end of every chapter in Creatives on Fire, you'll find a clear action step you can take. For Secret #1, here's what I want you to do: ✅ Make a list of your top skills, interests, and the problems you enjoy solving ✅ Use tools like ChatGPT, Google Trends, Pinterest Trends, or Ubersuggest to research what people are actively searching for ✅ Look for overlap between your list and trending topics that show strong demand Need help getting started? Grab my free mini course: Pinpoint Your Passion Every Expert Started Where You Are Every six-figure blogger, successful influencer, or creative coach you admire once stood exactly where you're standing now. Confused. Curious. Hopeful. Looking for that one right step to move forward. The good news? You can take that first step today. And that's the entire reason I wrote this book. Creatives on Fire: 71 Secrets to Making Money Online is designed to be your personal roadmap — the guide I wish I had when I started. Links Mentioned in the Episode: Order the Book & Get Bonuses Pinpoint Your Passion Free Mini Course Listen to Episode 2 for more on this topic FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
“But FAITH, HOWWW do I tell if it's the right keyword for me?” If you've ever sat down to do keyword research and felt like captain of the struggle bus, then this is the episode for you. After all, the RIGHT keyword strategy is FOUNDATIONAL to a successful SEO strategy. It's LITERALLY make or break for your evergreen content. In this episode, you'll get the 8-step filter that I use to determine if a keyword is a good fit! THEN you can start creating kick butt content that gets found by your audience and SALES in your business! Want a fast, practical way to do keyword research? Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Grab the free training: More Leads in Less Time—cut your content creation time by 75% and start generating 300% more leads with a simple, proven SEO system. Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
Having a tool and knowing how to USE a tool effectively... well they are absolutely 2 totally different things. For example- I HAVE a pair of "nippers" used to trim horse hooves... but do I know HOW to use them EFFECTIVELY? Absolutely not. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call
I may have said “this is the biggest mistake” before… and that was true then… but as biz evolves and tech changes, so do the problems, so I'm NOT a liar McLiar pant, OKKKK. Learn what the BIGGEST mistake is when it comes to doing keyword research AND how to overcome it! Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps
I invited you to share on Instagram what your top marketing-related questions were in private practice. The most frequently asked question: What's the most effective marketing strategy in private practice?In this episode, I do my best to answer this question (spoiler: it's nuanced!). Most importantly, I hope you takeaway that you can make your marketing strategy your own, and find a path that works great for you while effectively bringing in your ideal clients.Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!Lots of fun links in today's episode! Here they are:(Some are affiliate links)Check out my private practice marketing training: Client Attraction System:https://bit.ly/60OFFSPECIAL*The first 30 people to sign up with this link will get 60 percent off!* (coupon code “60OFFSPECIAL” will automatically be applied at checkout if the discount is still available)Heard Webinar: Getting Over the Tax Season Finish Linehttps://us02web.zoom.us/webinar/register/WN_fb0z0gvFQKCuPU-522UfAQThis webinar is free! Even if you can't make it live, you can catch the replay after :)Video: "HALF of Therapists Fill Their Practice This Way”https://www.youtube.com/watch?v=HuHYlh5Z5V0Neil Patel's Ubersuggest tool for Keywords & SEO:https://neilpateldigital.sjv.io/Kj1AxxSemush:https://semrush.sjv.io/b34a09(I love their free SEO courses)The usual Links:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!
In this episode of Private Practice Elevation, Daniel dives into the world of search engine optimization (SEO). He explains how therapists in private practice can perform a basic SEO assessment of their websites. SEO can feel like a moving target, especially with the constant changes in Google's algorithm, but understanding the basics can make a big difference in your online visibility. For private practice owners, having a strong online presence is essential to attracting the right clients. However, navigating SEO often feels overwhelming. That's why this episode is packed with practical tips to help therapists assess their current SEO strategies and identify opportunities for improvement. From understanding key metrics in Google Analytics to optimizing Google Business Profiles for local search, Daniel covers the essentials to help you elevate your online presence and grow your practice. Why Perform An SEO Assessment? Many therapists struggle to understand why their website isn't generating enough leads or why they aren't ranking higher in Google searches. Daniel emphasizes that an effective SEO strategy starts with understanding where your website stands today. By assessing your current performance, you can create a clear path toward improving your rankings, driving more traffic, and ultimately attracting more of the clients you want to work with. Episode Highlights 0:01 – Boosting Private Practice Growth Through Effective SEO Strategies Daniel begins by discussing how SEO is a powerful tool for growing your practice and why it's worth the investment. 3:35 – Join Our SEO Basecamp Live Training Group for Private Practices Learn about a new training program designed specifically to help therapists gain a deeper understanding of SEO. 7:49 – Understanding SEO Baselines and the Importance of Google Analytics Daniel explains the importance of setting a baseline for your SEO performance and tracking critical metrics like website traffic and bounce rates. 10:41 – Essential Tools and Strategies for Effective SEO Management Discover some of the must-have tools, including Google Search Console and Ubersuggest, to assess and manage your website's SEO. 16:18 – Mastering SEO: From Technical Aspects to Content Strategy A step-by-step guide to addressing technical SEO, from fixing broken links to improving website speed. 22:27 – Optimizing Website Content and Structure for Better SEO Tips for improving your site's navigation and creating service-specific content that resonates with potential clients. 26:29 – Optimizing Google Business Profiles for Enhanced Local SEO Daniel shares actionable advice on improving local SEO by enhancing your Google Business Profile and collecting reviews. 29:43 – Elevate Your Practice With SEO Strategies and Alma Support Wrapping up with how Alma, an SEO agency, can support therapists in taking their SEO to the next level. Key Takeaways SEO Assessments are Crucial: Regular assessments reveal your website's strengths and areas for growth, setting the stage for improvement. Optimization Tools are the Foundation: Tools like Google Analytics, Google Search Console, and Ubersuggest provide invaluable data for guiding your strategy. Four Mountains of SEO: Daniel highlights technical SEO, on-site optimization, content creation, and off-site strategies as essential pillars. Content is King: Quality, client-centered content positions your site as a trustworthy resource and boosts rankings. Local SEO is Key for Growth: Optimizing your Google Business Profile and gathering reviews can drastically improve your visibility in local searches.
This "Basic SEO 101 for Podcast Marketing " conversation highlights the value of a website as a central hub for podcast content and building backlinks to increase search engine ranking. This advocates for viewing podcasting as a long-term strategy for building brand equity and connecting with audiences. Enjoy this podcast episode! FAQ 1. Why is having a website crucial for my podcast? While podcast directories like Apple Podcasts and Spotify are important for distribution, a dedicated website provides several key benefits: Control: You own your content and how it's presented, rather than relying on third-party platforms. SEO: A website allows you to leverage SEO strategies to improve your podcast's visibility in search engines. Monetization: You can offer additional resources like ebooks, courses, or memberships to generate revenue. Community Building: A website can act as a central hub for your audience, offering additional content and fostering engagement. 2. How can I leverage SEO to grow my podcast audience? Podcast SEO focuses on optimizing your content to rank higher in search results, both within podcast directories and on general search engines. Here are key steps: Keyword Research: Use tools like UberSuggest or Chat GPT to identify relevant keywords with high search volume. Optimize Episode Titles and Show Notes: Incorporate your target keywords naturally in your episode titles and the first paragraph of your show notes. Backlinking: Build backlinks to your website from high-authority websites to increase your domain authority and search ranking. 3. How can I effectively promote my podcast episodes? Focus on Listener Value: Create content that answers your target audience's questions and provides actionable insights. Social Media Promotion: Share engaging snippets, teasers, and behind-the-scenes content on social media platforms. Collaborate with Guests: Encourage guests to promote the episode on their channels and connect with them on LinkedIn to foster long-term relationships. Cross-promotion: Promote your podcast on other platforms like your website, email newsletter, and other social media channels. 4. How does podcasting contribute to long-term business growth? Establishes Thought Leadership: Consistently delivering valuable content positions you as an expert in your field. Builds Relationships: Podcasting provides a platform to connect with your audience and other industry professionals. Generates Leads and Opportunities: Quality content attracts potential clients and partners. Evergreen Content Value: Podcast episodes remain accessible online, continuing to attract listeners over time. 5. What's the best way to think about podcasting as a business strategy? Long-Term Investment: View podcasting as a strategic content marketing effort that yields compounding benefits over time. Community Building: Focus on creating an engaged community around your podcast to foster loyalty and advocacy. Omni-channel Approach: Distribute your podcast across multiple platforms to maximize visibility and impact. 6. Is there a basic SEO strategy I can implement for my podcast? Secure a Domain: Get a domain name that reflects your podcast brand. Build a Website: Create a dedicated website for your podcast. Create a LinkedIn Company Page: Establish a presence for your podcast on LinkedIn and connect your RSS feed. Use Targeted Keywords: Incorporate relevant keywords in episode titles, descriptions, and show notes. Quick Links
Are you struggling to make sure your small business pops up in Google search results? If so, understanding the power of keywords may change the game for your marketing strategy.In this episode, I show you why quality of content matters more than stuffing your website with keywords. We explore what keywords actually are, why they're so crucial for getting seen, and how they help Google understand what your content is all about. I also share some tips on how to think like your ideal client to discover the best keywords for your business. And, I introduce you to some handy tools that make keyword research a breeze.I promise this episode will help you make your SEO work for your small business. So hit play and let's get started! Specifically, this episode highlights the following themes:The importance of quality content over keyword stuffingHow to brainstorm and research strategic keywordsThe difference between head keywords and long-tail keywordsOther Mentioned Links & ResourcesEpisode 167: Is SEO Worth It for Small Businesses?https://treefrogmarketing.com/seo-worth-small-businessesExplore Treefrog's Done-for-You SEO Service:https://treefrogmarketing.com/seo-services-small-businessesChoose the right keywords with Google's Keyword Planner:https://ads.google.com/intl/en_us/home/tools/keyword-plannerDiscover Trends on Answer The Public:https://answerthepublic.comBoost Your Rankings with Moz Explorer:https://moz.com/explorerExplore Keywords on Ubersuggest:https://neilpatel.com/ubersuggestListen to The Priority Pursuit Podcast SEO Episodes:https://treefrogmarketing.com/category/seo-websiteGet this free PDF guide: How to Use Keywords to Improve Your Small Business's SEO:https://treefrogmarketing.com/how-use-keywords-improve-small-business-seoReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn
In this episode, I break down the mystery of SEO and share five powerful, free tools that can help you boost your website visibility and rank better on search engines without breaking the bank. Whether you're a blogger, entrepreneur, or small business owner, these tools will help you improve your website's performance and attract more customers.What You'll Learn:Why SEO is essential for your business growthHow to use free SEO tools like Google Keyword Planner, Ubersuggest, and morePractical tips to get started with content marketing and keyword optimizationFREE SEO Tools Mentioend:Google Keyword PlannerUbersuggestAnswer the PublicGoogle Search ConsoleYoast SEO Plugin for WordPress Watch the YouTube Videos:YouTube SEO Tools TutorialStep-by-Step SEO GuideBe sure to subscribe and leave a review if you enjoyed this episode!(Don't forget to check out my friend Tracy Kelly's new website refresh and coaching services at HomeschoolPower.com).--
This week, I wanted to share something that's been making waves in the digital space—Search GPT. Many of you might have mixed feelings about AI tools like Chat GPT, but it's clear that this technology is here to stay. Recently, Search GPT, a new search platform designed to rival Google, was launched in beta. I first learned about this exciting development from Neil Patel, the SEO expert behind Ubersuggest, and I'm excited to share insights on how this new tool works and how you can optimize your blog to take full advantage of it. https://creativesonfirepodcast.com/episode155 Links and resources mentioned during this episode: Neil Patel's Blog Post: Link to Blog Post Start a Blog: Blog Kickstart 2024 Content Planner Creatives On Fire™️ Content Planner SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review
Curious about the SEO tools we swear by? In today's episode, we're sharing our ultimate list of SEO tools that have proven to be game-changers for our business. From essential Chrome extensions to comprehensive platforms like Semrush and Ubersuggest, we'll cover tools that help with everything from keyword research to meta descriptions and page speed insights. Get ready to enhance your SEO strategy with tools that can save you time and boost your search engine rankings!Episode Show Notes: https://duocollective.com/blog/seo-tools-for-small-businesses-we-use-and-loveLinks Mentioned in This Episode: #48: https://duocollective.com/blog/seo-keyword-research-toolsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/