Podcasts about Webflow

“How are we going to show up in LLMs?”  That's the new CEO question keeping B2B CMOs on alert. As AI-powered search reshapes how buyers find answers, B2B brands need a new organic strategy—Answer Engine Optimization (AEO). In this episode, Drew Neisser brings together two AEO trailblazers: Guy Yalif (Webflow) and Omer Gottlieb (Salespeak). Together, they tackle what it really takes to earn your place in AI answers. Forget keyword stuffing—this is about understanding how LLMs ingest, rank, and cite information, and how B2B marketers can respond now. You'll learn how to earn placement in AI-generated answers by mastering the four pillars of AEO: Content: Answer real buyer questions clearly and concisely.  Technical: Make your site machine-readable.  Authority: Earn credibility where buyers AND models are looking.  Measurement: Track share of voice across critical questions, then iterate. Also in this episode:  What LLMs want—but often can't find—on B2B websites  How to build a question-driven content strategy using sales calls, support tickets, and win-loss data.  Why share of voice (across buyer questions) is the new metric for AI visibility.  How to serve two audiences at once: humans and machines 

88% of top sites lack proper schema markup for LLM discovery. Guy Yalif, Webflow's enterprise strategist, shares proven frameworks for organizations navigating AI-powered search optimization where "everyone is learning" and competitive advantages remain accessible. The discussion covers strategic resource allocation for LLM discovery initiatives and organizational integration approaches that move beyond isolated AI projects to company-wide search transformation strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content freshness drives 42% traffic lifts in AI-powered search. Guy Yalif, Webflow's growth leader, partnered with AirOps to 5x content refresh speed, achieving 4x higher conversion rates alongside significant traffic gains. The discussion covers strategic content frequency optimization for different audience segments and the critical shift toward accuracy-focused content strategies both on-site and off-site. Yalif outlines how organic strategies will mirror early paid search evolution while maintaining core brand storytelling objectives.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you still thinking of AI as just “ChatGPT with a better prompt”? Or maybe you've played around with Zapier automations and thought, yeah, that's good enough. Today's featured guest knows that the agencies pulling ahead right now are building full-on AI agent networks that replace routine tasks, streamline data pipelines, and give their teams superpowers. She's re-engineering her agency around AI and will talk about where she finds top-tier talent and why you don't need to code to lead your agency into the future. Jennifer Bagley is the CEO and founder of CI Web Group, a fully virtual digital marketing agency registered in 22 U.S. states with clients across the United States and Canada. A former corporate operator turned entrepreneur, Jennifer started in real estate and mortgage brokerage before leaning into the marketing work she built to support those businesses. Today she runs a modern, tech-forward agency that's rebuilt its stack around AI, centralized data, and agentic networks, all while carrying the scars and lessons of scaling, pivoting, and re-founding a business from the ground up. In this episode, we'll discuss: Feeling trapped by the business. Hiring, firing, and the people reset AI, reskilling, and the end of “middle” roles What does this talent cost? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Corporate Ladder to Accidental Agency Founder Jennifer came from an operations background, a self-proclaimed black belt in Six Sigma and certified project manager. Having built that corporate background, she had made a promise to herself (“by 30 I'll be an entrepreneur”), and started to build the side hustle that became the main event. She started in real estate and mortgage brokering where she had to learn marketing the hard way; not because she wanted to be a marketer, but because the survival of her businesses depended on it. Initially, Jennifer didn't set out to build a scalable agency; she built a team to support her broker network. When the market collapsed in 2008, the same team that did marketing for agents suddenly had a market outside real estate. That “we'll just help this painter or HVAC company” phase is where the web group was born: small, service-focused, and useful to people in her network. That accidental turn became a business by solving real, pressing problems for paying clients, then leaned into that. Trading Time for Freedom: The Hard Pivot For the first five years, Jennifer describes the business as a “lifestyle” operation, profitable maybe, but trapping her time. She was trading billable hours for income and was reaching her limit when she hired a coach that forced a reckoning: if entrepreneurship isn't buying you time, money, and freedom, what's the point? So she made the brutal choice of cutting consulting contracts and burning the bridge to the “safety” of hourly work, and effectively gave herself a mulligan. This is the classic founder pivot: you have to choose between growth that keeps you doing the work and growth that scales the business without you. Jennifer's reset wasn't pretty, for a while she lost everything and she and her son lived in an office for a while, but it bought her the permission to build something salable, not just sustainable. Agency owners who feel trapped in delivery need to remember that sometimes you have to give up short-term revenue to create long-term value. Feeling Trapped by the Agency and Becoming a CEO Those first five years, Jennifer continued to run a business that started as a supply chain consulting and eventually turned into a sales supply chain consulting. This change meant the business was now a good lead generator for the agency but it also meant Jennifer was essentially selling her image and her time. Until she ran out of time. Once she felt trapped by the business, Jennifer actually hired a business coach that helped her change the model from “selling Jennifer with marketing on the side” to an actual sustainable business. She had to go back to the basics and remember she, like every entrepreneur, started the business with the idea of having more time, money, and freedom. It took losing everything, but Jennifer knew she didn't want a lifestyle business, she wanted a sellable business. The antidote was delegation plus systems. If you want growth and a future exit, you need to own those CEO responsibilities and be comfortable with letting go of the day-to-day. Hiring, Firing, and Resetting the Team Jennifer's talent strategy has evolved with each stage of growth. Her early hires were the classic “friends, family, fools” bootstrap crew; later she invested in developers, content teams, project managers, and over time, more strategic hires like CFOs, chief of staff, BI teams, and AI engineers. Each five-year arc brought a new set of needs and a new level of sophistication in hiring. Now, she divides her time between promoting her agency's work in podcasts and content and thinking of ways to navigate her business in these volatile and exciting times. Her most recent addition to the team was a technology and transformation team that is revisiting all of the agency's processes, investments, and infrastructure. As a result, she has downsized her team from over 300 W2 employees and refocus the team. The takeaway for agency owners: be honest about whether your people are builders or maintainers, and hire accordingly. The workforce you need for growth is not the same as the workforce you need for stable operations. Building AI Agent Networks with Centralized Data Jennifer's agency shifted from WordPress to Webflow and built agentic networks: hundreds of AI agents that crawl competitors, do strategy homework, and automate tasks that humans used to do. More importantly, they rebuilt infrastructure into a hub-and-spoke model with a centralized min.io data layer and ETL pipelines feeding analytics and BI. Two big lessons here. One: invest in your tech stack deliberately so you're not a Frankenstein of five different platforms that don't talk to each other. Two: design your data architecture so your people (and your AI agents) have a single source of truth. That's how you get from fire-fighting in six dashboards to proactive, predictive signals that tell you when a client engagement needs attention. AI, Reskilling, and Shrinking Middle Roles Jennifer draws a hard line: the agency now tends to hire either very seasoned client-facing leaders or AI engineers; the middle is shrinking. With agentic networks giving junior staff “superpowers,” the agency can afford fewer mid-level “lever pullers.” At this level there's no room for slow execution or elementary work. That's a cultural and ethical challenge, both for hiring and for workforce development. For agency owners, this raises practical HR questions: do you reskill your people, or replace them? Jennifer suggests building agent-driven systems that augment humans, and being brutally honest about who can grow into that future. It's also a call to action for how we prepare the next generation: schools won't teach this; companies will need to. Playing with AI Platforms: Why Leaders Need to Just Know Enough to Be Dangerous Jennifer started like a lot of agency owners dipping into AI, playing around on tools like n8n, Make.com, Relevance, and Longchain. Her dev team laughed, calling her an “elementary school kid on a tricycle,” but here's the point: she didn't need to master the tech. She needed to know enough to point her team in the right direction. Instead of obsessing over code, she framed the problem differently: “Here's what I don't want a human doing anymore. Can you make that happen?” That mindset shift is key for agency owners. You don't need to be a full-stack AI engineer to lead an agency into the future; you just need to clearly define outcomes and invest in people who can deliver them. Find Real AI Talent in Unlikely Places This is where most agencies get stuck. You're not going to find your next AI architect on Upwork. Jennifer leaned on her network, starting with her cousin Chris, a hardcore developer who initially thought AI platforms were “rookie business.” Once Chris realized the power of agentic networks to scale his expertise, he became the backbone of CI Web Group's transformation. Now, she hunts talent in unconventional places: hackathons, LinkedIn, and especially YouTube. Forget the flashy “10x growth hack” videos — she looks for nerds with four views, geeking out about orchestrators and ETL pipelines. Those are the builders who care about solving real problems, not just building hype. Her tip: if you find one, reach out immediately. They don't want sales, they just want to build. Designing AI Agents Like an Agency Org Chart Jennifer compares AI agents to a company org chart. You don't hire one person to do everything, that's a recipe for burnout. Same thing with AI. Each agent should tightly focus on a single task, with checks, auditors, and orchestrators overseeing the system. The payoff was massive efficiency gains. Instead of six different platforms that don't talk, her agency built a centralized hub with min.io, ClickHouse, and AI layers on top. That's how you go from patchwork automation to true predictive intelligence. The Real Cost of AI Talent If you're wondering how much this all costs, the answer is… a lot. On the high end, seasoned AI engineers can run you a quarter million in salary. On the low end, Jennifer tests new hires on project-based sprints, maybe $6K for a 10-hour challenge. The point isn't to cut costs; it's to prove quickly who can deliver and who can't. Her recruiting process is brutal but effective: give candidates a project, a tight deadline, and see how they perform. If they stall, they're out. If they screen-share fast and solve problems live, they're in. No fluff, no endless interviews. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

85% of OpenAI citations were updated in the last 10 months, making content freshness critical for AI optimization. Guy Yalif, Webflow's SEO leader, partnered with AirOps to 5x content refresh speed, achieving 42% traffic lift and 4x higher conversions. The discussion covers strategic content refresh frameworks that prioritize frequency over volume, accuracy optimization for both on-site and off-site content, and the convergence of AEO and traditional SEO strategies for enterprise-scale content operations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Die Webflow Conf 2025 hat wieder jede Menge neue Features angekündigt. Von AI-Code-Generation über Code-Komponenten bis hin zu einem ganz neuen CMS. Aber mal ehrlich: Sind das echte Gamechanger oder nur Marketing-Hype? Als Webflow Power-User schaue ich mir die Conf-Updates genau an und teste, ob es dafür wirklich nützliche Use Cases gibt. In diesem Video bekommst du: ✅ Meine ehrliche Reaction zur Webflow Conf 2025 ✅ Konkrete Beispiele für neue Features (AI, Apps, Komponenten, CMS APIs) ✅ Einschätzung: Was wirklich nützlich ist und was eher Show bleibt ✅ Tipps, wie du die Neuerungen sofort für eigene Projekte nutzen kannst --------------------------------------------- Meine Onlinekurse:

LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, Webflow's enterprise search strategist, argues that probabilistic and deterministic answers will merge rather than compete, with Google maintaining significant advantages through superior data access and brand recognition. The discussion covers Google's strategic integration of Gemini across productivity platforms and the emerging multi-trillion dollar battle between OpenAI and Google for personalized AI assistant dominance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, SEO leader at Webflow, shares insights on how probabilistic and deterministic search approaches will merge rather than compete. The discussion covers Google's strategic advantage through Gemini integration across their ecosystem and the emerging multi-trillion dollar battle between OpenAI and Google for AI assistant dominance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ask Me Your SEO Questions!Website: Studio ArchIG: @studio___archToday you're going to be learning from an expert Webflow designer who works with top independent businesses all around the UK. Stay tuned to learn vital tips and tricks for creating a smooth, UX experience on your small business website that will help not hamper your SEO! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

Margo is joined by Cassie McDaniel, Head of Design at Medium, where she leads product design, brand, and research. Cassie has also brought her design expertise to companies like Lattice, Webflow, Glitch, and Mozilla Foundation, and she's passionate about simplifying complex workflows while creating space for more meaningful design. Beyond her professional roles, Cassie is a painter, writer, DIY renovator, and environmental conservation group member—someone who embodies the importance of building a life rich with creativity both in and outside of work. In this conversation, Cassie and Margo explore what it means to be a well-rounded creative leader, how personal passions fuel professional innovation, and why design belongs at the leadership table. Cassie also gives us a peek behind the curtain at Medium's evolving design approach, including how her team thinks about content consumption, new UX navigation, and experiments with AI. Margo and Cassie discuss: The case for doing things outside your job and how hobbies unlock new creative potential How writing serves as “exercise for the brain” and a counterbalance to a busy design career Cassie's approach to mentorship, including hiring, coaching, and guiding designers at all levels A behind-the-scenes look at design at Medium, from flat minimalism to layered storytelling How a family legacy of persistence, from chicken farming to dentistry, shaped Cassie's approach to creativity and leadership Lessons from Cassie's career across Webflow, Glitch, Mozilla, and Medium, and why foundational creative skills translate to digital spaces What makes Medium unique as a platform for authentic stories, connection, and community The value of saying yes to new opportunities, co-designing with communities, and learning from every experience Balancing leadership, writing, and motherhood while still making time for passion projects at home Learn more about Cassie here: Website: cassiemcdaniel.com Medium: cassiebegins.medium.com LinkedIn: linkedin.com/in/cassiemc Instagram: @cassiebegins Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry   Save the date for Medium Day 2025: https://medium.com/blog/save-the-date-for-medium-day-2025-50b1f15de07d Sign Up for the Sylva Solace Creative Resilience Retreat: https://www.bdi-create.today/sylva-retreat

In today's rapidly evolving sales landscape, the integration of product-led growth (PLG) and sales-led growth (SLG) strategies has become a crucial differentiator for successful companies. As the Chief Revenue Officer of Webflow, Adrian Rosenkranz shares invaluable insights on effectively blending these two approaches to create a unified go-to-market engine. This episode explores how Webflow has successfully combined PLG and SLG motions, leveraging artificial intelligence (AI) to enhance customer experiences, streamline sales processes, and drive revenue growth. Adrian provides a unique perspective on the challenges and opportunities presented by this hybrid approach, offering practical strategies for sales and marketing professionals looking to optimize their go-to-market strategies.                              Key Takeaways Understanding the distinctions between product-led and sales-led growth motions Leveraging AI to enhance relevancy and personalization in customer interactions Implementing AI-driven content refreshes to improve discoverability and SEO performance Utilizing AI for sales enablement, including personalized onboarding and coaching Adapting metrics and KPIs to evaluate the effectiveness of blended PLG and SLG strategies As we navigate this AI-driven sales landscape, it's clear that the companies who can effectively blend PLG and SLG strategies while leveraging AI will have a significant competitive advantage. It's an exciting time to be in sales, and I'm eager to see how these strategies evolve. Innovative AI Applications in Sales and Marketing Creating AI-generated onboarding podcasts for new hires Developing custom GPTs for sales reps to streamline prospecting and communication Implementing AI-powered customer support to resolve cases faster in PLG motions Utilizing AI for content optimization and real-time conversion rate improvements The Future of AI in Sales As AI continues to reshape the sales landscape, Adrian emphasizes the importance of maintaining authenticity and personalization. He introduces the concept of a "Go-to-Market AI Engineer" role, dedicated to reimagining sales workflows and processes through AI integration. This episode provides a wealth of actionable insights for sales leaders, marketers, and revenue operations professionals looking to harness the power of AI and create a more effective, blended approach to growth. Don't miss this opportunity to stay ahead of the curve and drive your organization's success in the AI-powered sales era. Key Moments 00:00:00 - Blending Product-Led and Sales-Led Growth Webflow successfully combines product-led and sales-led growth strategies. Few companies effectively blend these approaches into a single go-to-market engine. The key is solving for customer experience rather than separate teams, using AI to meet customers' needs faster and provide more relevant interactions across both motions.                                                       00:04:31 - AI's Impact on Marketing and Sales AI is automating relevancy in marketing and sales. Webflow uses AI to refresh content, optimize landing pages, and personalize outreach. They've built custom GPT models to assist SDRs and automate processes. AI enables faster, more personalized customer interactions across product-led and sales-led motions. 00:23:22 - Implementing AI in Go-to-Market Strategy Webflow hired a Go-to-Market AI Engineer to reimagine workflows. They use AI for sales enablement, coaching, and onboarding. The CRO created an AI-generated podcast to onboard the new CMO. AI helps scale knowledge sharing and provides faster feedback loops for sales reps.                                                                    00:39:15 - AI Impact on Metrics and Customer Experience                       Webflows CRO identifies the type of metrics they measure the sales team by and how they use AI to drive a better set of KPis that drive a better customer experience.            About Adrian Rosenkranz Adrian Rosenkranz is Chief Revenue Officer at Webflow, where he leads Sales, Marketing, Customer Success, Partnerships and Revenue Operations. He is helping grow Webflow into the leading AI-powered visual development platform for ambitious brands. Before Webflow, Adrian was Chief Operating Officer of Tableau Americas at Salesforce, where he scaled a multi-billion dollar enterprise business. A firm believer in innovation with purpose, Adrian is helping Webflow harness AI to drive smarter growth and better customer experiences, from go-to-market systems that learn and adapt to tools that amplify what creative teams can build. His focus is on unlocking leverage, not just automation. Adrian also serves on the board of the Multiple Myeloma Research Foundation and previously advised Harvard Business School's Kraft Precision Medicine Accelerator. He earned his bachelor's degree from Stanford University, where he was a Division I football player. Follow Us On: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook Learn More About FlyMSG Features Like: ·         LinkedIn Auto Comment Generator ·         AI Social Media Post Generator ·         Auto Text Expander ·         AI Grammar Checker ·         AI Sales Roleplay and Coaching ·         Paragraph Rewrite with AI ·         Sales Prospecting Training for Individuals ·         FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: ·         As a Chrome Extension ·         As an Edge Extension    

Andrew moved to Atlanta and is going all-in on MetaMonster while Sean drowns in Miscreants sales calls!

Alyson Strickler-Vazquez, Head of Strategic Events at Webflow, joins Amanda Ma, CEO and Founder at Innovate Marketing Group, to discuss her journey in event marketing and how she turns limited budgets into high-impact experiences. Listeners will learn:Smart ways to stretch budgets without losing impactHow to design experiences that truly stick with attendeesBalancing innovation, storytelling, and strategy in event planningInspiring teams and partners to think biggerWhether you're in events, marketing, or creative strategy, Alyson delivers practical insights and stories you won't want to miss.About the guest:Alyson Strickler-Vazquez is an award-winning event marketing trailblazer with over 15 years of experience spanning Fortune 200 manufacturing, global travel management, and the fast-paced world of tech. From scaling global meeting departments to managing multi-million-dollar event portfolios, Alyson has built a career creating bold events that inspire, engage, and deliver real business results. She is currently the Head of Strategic Events at Webflow, where she leads the company's flagship conference and external experiences, turning creativity and storytelling into a competitive advantage. Named a 2024 Event Marketer Changemaker and Budget Warrior, and the winner of the 2025 EX Award for Best Meeting Experience (under 5,000 attendees), Alyson seamlessly blends creativity with data-driven insights to design trade shows, activations, incentive programs, and sales kickoffs that leave a lasting impression. Her work goes beyond events—building powerful brand experiences that resonate deeply with audiences, driving long-term engagement and revenue. Through innovative leadership, she's saved companies millions while elevating their brands on a global scale.Follow Alyson on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

Allan Leinwand, CTO at Webflow, joins me to explore how AI is reshaping engineering workflows, from code generation to team structure. We dig into how AI tools are boosting productivity, enabling faster onboarding for junior engineers, and freeing up senior talent to focus on distributed systems and business-critical challenges. Allan shares real examples of automation in action, how his team measures success, and why the future of software engineering will be even more dynamic than its past.Key Takeaways• AI-powered tools like code generation and multimodal debugging are changing how engineers interact with code• Junior engineers can now ramp up and make meaningful contributions faster than ever before• Senior engineers are moving closer to the business by tackling architectural and scalability problems• Automation is cutting down repetitive tasks, increasing flow time, and boosting ship rates• AI is influencing not just engineering, but also product workflows and even how methodologies like Scrum might evolveTimestamped Highlights01:45 – Inside Webflow's AI-powered engineering stack and tools every developer gets03:57 – How AI is shifting the engineer–code relationship from typing to prompting and reviewing07:15 – Why junior engineers are thriving in the age of AI13:37 – Senior engineers focusing on distributed systems and architectural challenges16:15 – Automating “paper cut” bug fixes with AI agents and background processes21:09 – AI's role in expanding software creation to non-engineers and influencing product workflowsQuote of the Episode“The relationship with code is changing. We can talk to the code base, use AI to fix bugs, and still have humans in the loop to make sure it's the right answer.” — Allan LeinwandResources Mentioned• Webflow — https://webflow.com• Webflow Forums — https://forum.webflow.comCall to ActionIf you found this conversation valuable, share it with another tech leader who's navigating AI adoption. Follow the show for more insights from engineering leaders shaping the future of work.

When Sandy Mangat joined Pocus as its first go-to-market hire, there was no brand, no messaging, and only a Webflow template and a Fiverr logo to start with.  Daniel's out, Tamara is IN…and she's got a special guest and startup Marketer Sandy Mangat. They talk about the realities of being a startup's first Marketer: how to decide where to focus when everything feels urgent and why brand and demand aren't separate. As a solo marketer at a seed-stage startup, Sandy had to balance big-picture strategy while building a category, a community, and a cult following from the ground up. How do you start from scratch? Plus, why is “delusional optimism” the best skill to have? Sandy walks us through her mindset.  If you've ever started from the ground up or love building brands from scratch, this is the episode for YOU. Follow Sandy: LinkedIn: https://www.linkedin.com/in/sandymangat/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SaaStr 814: How to Build Top-Performing Sales Orgs with OpenAI's GTM Leader Maggie Hott Join Maggie Hott, GTM Leader at OpenAI, as she shares her extensive experience in building top-performing sales organizations at SaaStr. With a remarkable career history at Eventbrite, Slack, Webflow, and OpenAI, Maggie distills 15 years of insights into a tactical playbook for building and scaling sales teams. Learn key principles for hiring the right candidates, fostering thriving teams, maintaining customer obsession, and driving sustainable growth. Discover common pitfalls to avoid, the importance of storytelling, and how to align your teams for maximum impact. Whether you're a startup founder or a seasoned leader, these practical lessons will help you scale your sales team effectively.     ------------------ Hey everybody, SaaStr AI's next stop takes us to London on December 2nd and 3rd!   It's Christmas with SaaStr and 2,000 of the best SaaS and AI leaders.    The biggest names will be there. The best networking.    Early adopter tickets are selling faster than we expected. So don't wait. With only 5 months until the event, we expect this year's SaaStr London event to sell out to capacity.    Use my code jason20pod for exclusive savings. Get your tickets now at podcast.saastrlondon.com or use code jason20pod at checkout.   SaaStr AI London – where SaaS Meets AI in London. See you there.   ------------------ This episode of the SaaStr podcast is sponsored by: get.tech The best .coms are taken or overpriced. So you settle on a workaround domain for your website. Don't compromise. Get a clean, sharp .tech domain that instantly says: this is a tech startup. Grab yours at get.tech/saastr or via domain registrars like GoDaddy.

What if your engineering team didn't just write code, but owned product discovery, wrote the launch messaging, and handled early sales? In this episode, Michael Grinich, CEO and founder of WorkOS, deconstructs their playbook for collapsing the product/engineering stack: no design leads, only one PM, and engineers who own product end-to-end. Michael breaks down how they teach product thinking, build with deep customer insight, and why his most important job is often to "cut scope." You'll learn how to remove the "lossy translation layers" between teams, build a culture of curiosity and customer obsession, and ship higher-quality products, faster.ABOUT MICHAEL GRINICHMichael is the founder and CEO of WorkOS, a developer platform that enables companies to become Enterprise Ready through features like Single Sign-On (SAML). Their customers include many of the fastest-growing startups including Webflow, Drata, Loom, and +200 others. Before WorkOS, Michael co-founded Nylas and studied CS at MIT. ToolHive Unlocks the Full Value of MCP & Your AI AgentsSo you've invested in AI agents for code generation, but they're limited to experiments or even stuck on the shelf. To do real, valuable work, those AI agents need access to your data and systems.ToolHive helps you confidently connect the pieces by making it simple and secure for you to use the Model Context Protocol (MCP).ToolHive includes a pre-vetted registry of MCP servers, containerizes every MCP server for consistency and leans on built-in security to keep your secrets safe.Leaders trust ToolHive to put MCP into production and put their AI agents to work.ToolHive is open source, so get started for free at toolhive.dev Join us at ELC Annual 2025ELC Annual is the premier event for engineering leaders. This is our biggest event of the year: 1,000+ CTOs, VPs & Directors in San Francisco @ ELC Annual 2025 for two days of leadership breakthroughs, tactical peer learning & curated connections!

In dieser Formburg Podcastfolge diskutieren Jonas Arleth und Marvin Blach von der Agentur Halbschrank über die Verbindung von Webflow und Shopify, die Entwicklung des Tools Liquify und die Herausforderungen im E-Commerce-Bereich. Sie beleuchten die Vorzüge von Custom Themes, die Kundenanfragen und die technische Umsetzung. Zudem wird das Preismodell von Liquify sowie die Zielgruppen und die Community besprochen. Abschließend wird ein Vergleich zwischen Webflow und Shopify gezogen und die Zukunft der beiden Plattformen thematisiert. Sie beleuchten die Stärken und Schwächen beider Plattformen, insbesondere in Bezug auf Kundenmanagement, Rechtemanagement und die Benutzerfreundlichkeit. Zudem wird die neue Lösung Liquify vorgestellt, die als deutsches Produkt im Webdesign-Bereich auftritt. Die beiden Experten betonen die Wichtigkeit des Community-Feedbacks und die Notwendigkeit, die Tools kontinuierlich zu verbessern. Links • Website Halbstark: https://www.halbstark.de/ • Liquify: https://www.liquify.pro --------------------------------------------- Meine Onlinekurse:

Try Fellow's AI Meeting Copilot - 90 days FREE - fellow.app/cooGuest: Lance Willett, Chief Quality Officer at AutomatticTopics Covered:How Automattic's open source culture evolved over 20 yearsWhat a Chief Quality Officer actually does—and why it mattersQuality = Craft × Context, and how that feedback loop scalesAutomattic's AI strategy: support bots, contextual UI, and site generationThe importance of tools like Linear and Storybook in enforcing qualityHow Automattic balances speed, risk, and governance with AI experimentationLessons from stabilizing Tumblr during its post-acquisition rebootPrioritization and the dangers of unbounded optimismLeadership takeaways from working closely with Matt Mullenweg

Get 90 days of Fellow's AI meeting assistant at fellow.app/cooWhy Linda still codes on weekends — and what it teaches her about the future of AI (6:00)How AI is changing what Webflow builds — and how fast they build it (3:30–13:00)What happens when websites are no longer built just for humans (14:00)The rise of AEO (Answer Engine Optimization) and what it means for ops (17:00–21:00)Favorite LLMs and workflows — from Claude Sonnet to custom GPTs (23:00–26:00)How Linda builds a culture of innovation — and why bad ideas are worth celebrating (29:00)Leading through operational ambiguity and defining what to say “no” to (49:00)How product thinking helps Linda prioritize and run the business (54:00)Creating an actual in-office “innovation lab” — and what worked (1:04:00)Wild story: how her team navigated the SVB collapse weekend (1:08:00) 

HOW TO ASSESS JOB CANDIDATES FOR AI LITERACY?   There is no company in the world that is not interested in becoming more AI-enabled. One of the ways to do this is directly relevant to us - recruit new people who can bring up the level of AI literacy in the workforce. In a direct analogy to the digitisation wave of the early 2000's, we now have the AI wave of the 2020's - becoming AI-enabled by hiring AI-enabled employees.   Question is...how do we assess for this? This is the topic of Brainfood Live   - What is AI-literacy? - How close are we to an industry consensus on levels of capability? - Can we identify AI literacy on CV / background? - If so, what signals? - If not, can we do so via any other online method? - What is the best interview technique to assess candidates AI-fluency? - How do we assess in a non-interview based way? - What assessment tech assists that can help us with this? - Does AI fluency correlate with traits or attributes in any way? - For recruiter roles - what kind of assessments should we undertake to hire AI-fluent candidates?   All this and more with Martyn Redstone, Founder, Eunomia HR, Johannes Sundlo, FullStack HR & friends   We are on Friday 4th July, 2pm BST - follow the channel here (recommended) and save your spot for this demo by clicking on the green button.     Ep315 is sponsored by our friends BrightHire   BrightHire is the leading Interview Intelligence platform, used by teams at Canva, Hubspot, Ramp, Webflow, and 500+ other organizations to:   Scale structured interview planning   Improve interview quality   Speed up feedback   Level up quality of hiring decisions   Optimize with powerful insights   Learn why world class companies choose BrightHire to drive significant efficiency while raising the bar.  

Unser Kunde Flo Steinle war zu Gast. Thema: "Das macht eine verkaufsstarke Webseite in 2025 wirklich aus" - Interview mit Flo Steinle Flo findest du hier: https://www.floriansteinle.de/ Die Aufmerksamkeitsspanne sinkt immer mehr, Leute werden überfordert von zig Angeboten im Internet und eine 0815 Webseite reicht nicht mehr aus. Gemeinsam mit unserem Kunden Flo Steinle sind wir die zentralen Hebel für starke Webseiten durchgegangen und warum Webflow oft besser als Wordpress ist.

We've got a special guest on the pod today! Louis from Sparkloop joins to share how they evolved from referrals to recommendations and sold to Kit!

Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV!  That stunt turned heads, sure, but it also drilled the product's promise into buyers' brains: tough enough to survive anything. The best launches find that one thing that matters, makes it unforgettable, and builds everything else around it. In this episode, Drew Neisser is joined by Guy Yalif (Webflow), Chris Pieper (ADP), and Ali McCarthy (Amplify Your Voice Studio) to talk about why great launches start with one magical thing: the product's essence.  In this episode: Guy shares how Webflow's multi-product expansion demanded a rethink of what buyers really needed and why one-size-fits-all launches rarely succeed  Chris explains why the launch of ADP's Lyric platform meant wrangling hundreds of voices into one clear story without losing focus on what matters  Ali breaks down why putting the customer's pain first is key and why clarity always beats complexity Plus:  Why understanding the customer's pain points beats any feature checklist  Why selling everything at once kills momentum   How to keep the story tight so the team's always on the same page  Why one person needs to own the launch story from start to finish Tune in to hear how great launches find the product's essence and turn it into a story buyers can't ignore.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Pre-Black Hat crunch time hits Miscreants hard as brand audits pile up and Webflow goes down for half a day. Andrew's new MetaMonster grid shows AI's bipolar nature - brilliant one moment, baffling the next.

#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark.This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members.Danielle, Guy, Talia, and Scott cover:The #1 mistake B2B marketers make on their homepage and how to fix it with customer-driven messagingSmart ways to test and optimize (even if you don't have high traffic)How to write CTAs that meet buyers where they are in the journey (and get more clicks)Whether you're planning a homepage redesign or just want to tighten your headline and CTA copy, this session will help you make smarter website decisions grounded in expert feedback and real examples.Timestamps(00:00) - – Intro (02:08) - – Meet the expert panel (04:48) - – The biggest homepage mistake (07:28) - – What customers *really* want (08:08) - – The CTA copy test (09:18) - – Why A/B testing isn't always right (11:58) - – Personalization you can actually use (14:08) - – What's a “good” conversion rate? (17:28) - – CTA clarity vs. creativity (21:08) - – Why messaging must come first (23:08) - – How to do helpful personalization (30:29) - – Emotional drivers in B2B (32:29) - – Live teardown #1: ContactMonkey (39:09) - – Visuals, CTAs, and clarity (44:29) - – Live teardown #2: StreamTech (49:49) - – Outdated visuals and lost messaging (53:24) - – Chatbots: thoughtful vs. disruptive (54:39) - – Live teardown #3: CallTrackingMetrics (57:19) - – Final ratings + wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Send us a textEver wondered how someone turns a single TikTok video into a $100,000 month? Or how entrepreneurs with zero coding experience build profitable apps? This candid one-on-one conversation pulls back the curtain on these exact questions.Meet Xanth, a 21-year-old entrepreneur who recently joined the 8am community after generating six figures in profit from one viral video. Now, he's setting his sights on app development—specifically a recipe app concept that could leverage viral sharing mechanics. What unfolds is a masterclass in modern entrepreneurship as Arlin shares his own journey building Maxi, a personal development app that grew to $25,000 monthly revenue without a single line of custom code at the start.The conversation weaves through practical advice about developer relationships (beware of "timeline leak"!), the spiritual side of idea generation, and the transformative power of simply taking action despite uncertainty. You'll hear how successful apps often start as cobbled-together solutions using tools like Webflow and Google Sheets before evolving into proper applications, and why the most valuable ideas often come as "downloads" during moments of meditation or clarity.Whether you're looking to build an app, scale an ecommerce business, or simply understand how today's digital entrepreneurs think, this raw dialogue delivers actionable insights without the fluff. The most powerful takeaway? "If you don't know how to do something, just do it." Sometimes the simplest advice is exactly what we need to hear. Support the showConnect with me on IG: https://www.instagram.com/arlin and Apply to 8AM Worldwww.8AMapp.com

Show DescriptionDo we sound drunk on Shorts? What speed do you listen to your podcasts at? Happy Birthday to Dave, Roblox scams, having silly fun on the web, Crashlands 2 released, a Balatro moment, non-standard browser use testing, and color-mix follow up. Listen on Website →Links The Adventure Zone | Maximum Fun Don't let your voice be flattened by the über theme - daverupert.com Crashlands 2 Adam Coster: Crashlands 2 Balatro University jQuery Reunion SponsorsWebflow x GSAP Community ChallengeGSAP and ALL the plugins are now FREE for everyone thanks to Webflow (even for commercial projects)! The SplitText plugin has had a complete rewrite (half the size, accessible, and smarter text splitting). To celebrate: a community challenge all through May. Make something fun and win merch! One prompt each week featuring a different (previously paid) plugin.

Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford, founder of Growth Sprints, to talk about what actually works in content and SEO today and why most B2B strategies are broken. Brendan went from high school teacher to leading content at top SaaS companies, and now helps brands move faster and build content strategies that drive real impact.They cover:Why most SEO strategies are broken - and why retainers make it worseThe content checklist that took ActiveCampaign from 200K to 240K visitors in 30 daysWhy the most lucrative SEO opportunities are hiding in plain sightBrendan's "immortal newsletter" framework that cuts production time in half while doubling engagementPlus, check out the checklist Brendan mentioned in this episode here! Timestamps(00:00) - – Intro to Brendan (04:56) - – Lessons from teaching that apply directly to marketing (07:56) - – Why Brendan left education and entered the B2B world (09:26) - – Early agency and in-house marketing experience (11:11) - – Building a defensible career: audience, trust, and network (13:31) - – The Growth Sprints model: why retainers don't make sense (14:41) - – Content strategy in bets, not buckets (15:56) - – Why SEO still works and where it actually drives results (17:26) - – Getting deep on audience, product, and internal dynamics (19:41) - – What marketers get wrong about internal buy-in (21:41) - – Real example: what a content sprint looks like in practice (23:11) - – The power of internal linking and content refreshes (26:19) - – How Google views internal linking and user signals (29:19) - – Why technical SEO is often overrated (32:19) - – Brendan's hot take: most SEOs aren't marketers (33:49) - – Why the “SEO takes 6 months” narrative is flawed (35:49) - – The problem with traditional retainers and content brief models (37:19) - – The immortal newsletter: how to mix evergreen + ephemeral content (40:19) - – Naming the problem, not just the category (41:49) - – Content should do 3–5 jobs at once: how to prioritize impact (44:19) - – The real value of competitor and alternatives pages (46:49) - – How to make content more useful for sales and buyer enablement (48:19) - – Brendan's final mindset shift: create content that earns its keep Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode is brought to you by Webflow.If you're a B2B marketer right now, you're probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you're expected to somehow grow pipeline anyway.That's why more teams are switching to Webflow.Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It's everything you need to turn your website into your highest-performing channel.It's everything you need to turn your website into your most efficient, highest-performing channel.Check it out at webflow.com/exitfive.

In this FINAL episode of season "In the Company of Women", Kate Syuma dives into a conversation with Sera Tajima, Conscious Tech Advisor, angel investor, and former product designer at Webflow and Zendesk, to explore her journey into climate tech advisory and angel investing. Sera shares how her father's passing became a pivotal moment that shaped her perspective, how her background in product design influences her approach to climate tech startups, and why authenticity is the key to finding meaningful partnerships in the conscious tech space.Listen now on Apple, Spotify, and YouTube.—One more special update for you

In this episode of Leaders & Learners, we sit down with Jara Montez, a tech education strategist and program manager whose work at companies like Webflow, Coursera, and Salesforce is shaping the future of learning. Jara shares how she designs digital learning experiences that not only educate but open doors to economic mobility. From curriculum design to community-driven growth, she's on a mission to connect education with real-world opportunity. If you're curious about the future of learning, workforce development, or the intersection of tech and education, this one's for you.Stay Connected: Instagram: https://www.instagram.com/tonyamckenziepr/ Facebook: https://www.facebook.com/tonyamckenziespeaks/ LinkedIn: https://www.linkedin.com/in/tonyamckenzie/

Shane Murphy-Reuter is the President of Go-To-Market at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market. Today we discussed: [00:00] Opening [00:09] Introducing Shane Murphy-Reuter [00:51] Extending Your Core Business [04:47] How Hyperfocus Protects Your Business [06:51] Find your Unique Advantage [10:28] Messaging for Clients with Different Needs [15:05] Shifting Mindset to Deal with Growth [17:00] Incentivizing Sales Teams [19:00] How Will AI Effect Scheduling Software More About Shane Murphy-Reuter: Check out Shane Murphy-Reuter's Website: https://calendly.com/ Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt sits down with Mario Peshev, founder of DevriX, to discuss how marketing agencies must adapt to industry shifts in 2025. Mario shares insights from running a high-level WordPress consultancy, working with enterprise clients, and navigating the rapidly changing landscape of digital marketing, SEO, and AI. He shared his agency's transition from general web development to specializing in complex, high-traffic websites and B2B SaaS, all while balancing the demands of an evolving tech ecosystem.The discussion covers the impact of AI on marketing, the diminishing effectiveness of SEO, and how agencies should focus on strategic partnerships with platforms like HubSpot and Salesforce. Mario also shares his perspective on the current turbulence in the WordPress ecosystem, how agencies can stay competitive, and why embracing AI as an operational tool rather than a replacement for human creativity is crucial.Key TakeawaysWordPress & Agency Growth:Agencies must specialize to remain competitive – generalist approaches are becoming less sustainable.WordPress remains a core tool for enterprises, but clients are increasingly exploring alternative platforms like Webflow.Transitioning to consultancy-based models can provide stability in uncertain markets.AI's Impact on Marketing & Web Development:AI enables faster prototyping but does not eliminate the need for experienced developers.AI-generated content is becoming oversaturated, requiring businesses to differentiate through authenticity and human insight.Marketing agencies should focus on AI-assisted operations while maintaining human-driven creativity.SEO & Digital Marketing in 2025:SEO has become highly volatile, with algorithm changes reducing its reliability as a primary acquisition channel.Agencies should diversify their marketing strategies beyond just organic search.Strategic partnerships with platforms like HubSpot, Salesforce, and AWS can provide sustainable business growth.Navigating WordPress Industry Changes:Ongoing debates around WordPress governance and Automatic's influence create uncertainty in the community.Despite industry shifts, WordPress remains a powerful publishing platform with a strong ecosystem.Agencies must balance their reliance on WordPress while exploring other viable business models.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Mario PeshevTwitter/X: https://x.com/no_fear_incWebsite: https://mariopeshev.com/DevriX: https://devrix.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Nova epizoda Digitalk podcast nosi sjajnu priču o jednom o najbrže rastućih startup-a u Americi - Nursa-i! Nenad Ivanović, naše gore list, je od samog početka deo ove velike priče i u razgovoru u novoj epizodi otkrio nam je kako to izgleda graditi jednu ovako veliku priču sa pozicije Lead Product Menadžera, dok nam je fokus razgovora bila njegova eskpertiza: Growth Product Marketing, pa smo iz prve ruke mogli da čujemo kako to podižete jedan ovakav startup od nule, kakve su to strategije, koji su to izazovi i rizici na tom putu, a Nenad je podelio i neka svoja razmišljanja kada je u pitanju budućnost ovog tipa marketing strategija u kontektstu razvoja AI tehnologije. Ne propustite ovu epizodu! Nenad Ivanović, Lead Product Manager @ Nursa https://www.linkedin.com/in/nenadivanovic/ Teme u epizodi: - Uvod & predstavljanje - Nenadovi počeci i razvoj karijere - Growth Product Marketing: šta to zapravo predstavlja? - Nursa – Jedan od najbrže rastućih startup-a u US - Najveći izazov i rizik – Od WordPressa do najvećeg Webflow sajta na svetu - Budućnost organskog Growth Marketinga u doba AI-ja - Da zaključimo Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/4iGpOxk - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ Prijatelj podkasta: - PerformLabs - https://performlabs.agency/ Oslobodite pun potencijal svog digitalnog marketinga! Optimizujte svoje kampanje i postignite maksimalne rezultate uz Performlabs. - BiVits ACTIVA vitamini i minerali - https://bivits.com/kategorija/bivits-paketi/ Puno obaveza, stres, prekovremeni rad... zvuči poznato? E, za to imamo pravo rešenje. To su BiVits ACTIVA vitamini i minerali. Sa njima ćete lako uzeti zdravlje u svoje ruke i više od toga. Preporučujemo vam NO STRESS paket – kombinacija tri suplementa koja pomažu da se bolje naspavate, smanjite napetost i podignete energiju. Na BiVits sajtu možete pronaći kombinaciju koja je baš za vas, a uz poseban kod DIGITALK ostvarujete i 25% popusta! Uzmite zdravlje u svoje ruke – uz BiVits ACTIVA vitamine i minerale! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Izgradi" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Join JJ in 'This Week in NoCode + AI' as he interviews Flo, the founder and CEO of Lindy.ai, about the evolution and rise of Lindy as a leading AI agent platform. Discover Flo's journey from Uber engineer to AI entrepreneur, the development of AI agents, and practical use cases with live demos showcasing Lindy's capabilities.

Jyoti Bansal is the CEO of  @Harnessio  and  @TraceableAI . He is also a co-founder of Unusual Ventures.In a special episode of the Startup Field Guide podcast, Jyoti sits down with John Vrionis – his co-founder and friend of 20 years — to discuss the recent merger of Harness and Traceable. This merger positions Harness + Traceable to create the most advanced AI-native DevSecOps platform in the world!Join us as we discuss:00:00 Product market-fit is a journey1:38 The recent merger between Harness and Traceable3:09 The insight that led to Traceable's founding4:37 The technical inflection that Jyoti saw in 20197:46 The initial idea for Traceable11:39 Figuring out the right customer14:12 Iterating on Traceable's GTM approach16:34 Advice for early-stage founders21:54 The big vision for Traceable + Harness25:56 One book all founders should read26:26 Jyoti's advice on team-building27:55 Essential soft skill for founders28:55 Perspective on leadershipJohn Vrionis is the co-founder and CEO of Unusual Ventures.Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

Join JJ Englert in this episode of 'This Week in NoCode + AI' as he sits down with Rafael, CEO and co-founder of WeWeb, to discuss the platform's remarkable 5x growth since launching their 'Build with AI' feature.

Im joined by Cody Schneider to jam on 3 trends/business ideas that will blow your mind. We analyze three main trends: the "buy it for life" movement (anti-consumerism focused on quality products), AI landing page builder for marketers, and TikTok templates. For each trend, we outline specific business models, monetization strategies, and tactical approaches to implementation.Timestamps: 00:00 - Intro01:51 - Trend 1: The Buy It For Life22:59 - Trend 2: AI Landing Page Builder29:49 - Trend 3: TikTok Template Aggregator 34:48 - Why we are in the Golden Age of Online Business OpportunitiesKey Points:• We discuss the "buy it for life" trend and how to build a directory website monetized through affiliate marketing• We explore opportunities in AI landing page builders for digital marketing agencies• We analyze the TikTok template trend and potential for creating a newsletter sharing viral formats• We emphasize how easy it is to build online businesses in the current environment using AI tools• We discuss strategies for building audiences on different platforms1) The "Buy It For Life" Trend69,000 monthly searches for people seeking products that LAST FOREVER instead of cheap disposables.The subreddit r/BuyItForLife is EXPLODING with consumers sharing durable products across categories.Here's the opportunity:Build a directory website with:• Beautiful UI (unlike Reddit's clunky interface)• Filters by category• Price drop alerts for premium productsMonetize through:• Affiliate commissions• Newsletter with exclusive deals• Premium membership for instant alertsMarketing strategy? Create value-packed Reddit posts with subtle domain signature.2) AI Landing Page BuildersDigital marketers DESPERATELY need landing pages that match ad keywords.Current tools are clunky and time-consuming.The opportunity:Create an AI tool where you:• Input brand aesthetics• Generate landing page templates instantly• Deploy to subdomains with one click• Modify with point-and-clickTarget audience? Digital marketing agencies running paid ads who need SPEED."But what about Webflow and Shopify adding AI?"Cody: "That's VALIDATION! Lead Pages does $50M/year. It's a MASSIVE category with room for many players."3) TikTok Template Trend98,000 monthly searches from creators hunting for viral TikTok formats.The opportunity:Create a newsletter showing:• This week's viral TikTok templates• How brands can adapt them• One-click editor accessAcquisition? Twitter threads breaking down viral formats with newsletter CTA.Monetization:• Free weekly version• Premium daily version• Eventually build video editor techBONUS IDEA: Reinvent Scott's Cheap Flights as a simple email newsletter with flight alerts from specific airports.Cody's FINAL WISDOM:"This is the GREATEST time ever to start online businesses. In an hour, you can have a company live with people on the website.""Don't buy a laundromat during the greatest gold rush of all time."Notable Quotes:"I don't think people understand the moment that we're in right now. Like this is the greatest time ever to start online businesses." - Cody"In an hour, you can have a company live and people on the website... We had it live in an hour. And then I put a tweet out and we drove, I think so far over like 20,000 people have gone to the website and we validated the idea." - CodyWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND CODY ON SOCIALCody's startup:  https://www.landingcat.comX/Twitter: https://tinyurl.com/5fjdn8d7LinkedIn: https://tinyurl.com/28e89f5r

You can have the greatest design concepts in the world, but none of that matters if they don't make it into production.So this episode is all about how to create an aura of inevitability around your ideas.It features stories from early Facebook, Webflow, and Figma

Andrew is slowly crawling towards a beta release for MetaMonster, he's almost done with the signup/checkout flow and then has a few more things he wants to check off the list before launch. Sean has been playing with Lovable again, and has built a proof of concept for a Webflow changelog he wants for Miscreants (and is thinking about selling). The guys get a little technical talking through the challenges with Supabase edge functions and building with AI. Links:Andrew's Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean's Twitter: @seanqsunMiscreants: http://miscreants.com/Sean's website: https://seanqsun.com/Stacked cookbook: https://www.amazon.com/Stacked-Perfect-Sandwich-Owen-Han/dp/0063330652For more information about the podcast, check out https://www.smalleffortspod.com/.Transcript:00:01.01SeanHow you doing?00:02.26AndrewI'm good, man.00:03.31SeanHow's South Carolina?00:04.58AndrewSouth Carolina was great. Had...00:09.01Andrewbut Sorry.00:10.00Seanwe'll start recording again.00:11.53SeanNo, keep it rolling, keep it rolling, keep going.00:13.18AndrewYou don't want to leave that? You don't want to leave my my hacking?00:15.76SeanHmm.00:18.03AndrewYeah. Yeah, picked up a little bit of, i don't know, crud. not Not even a cold necessarily, just like got super congested for a few days. But had a great time with my family.00:29.79AndrewTook my parents to Korean barbecue for the first time ever. They'd never never tried Korean barbecue and they loved it.00:32.22SeanWhoa.00:36.68AndrewI made some butter chicken for my mom's birthday for her and some of her friends.00:39.84SeanNice. Happy birthday your mom. What is your...00:43.39AndrewMy mom got a new kitten.00:45.25SeanWhoa.00:46.19AndrewSo that was fun.00:46.48SeanBig updates. Uh-huh.00:47.60Andrewher name's Her name's Ruthie.00:49.57SeanNice.00:50.30AndrewFull name RBG.00:51.66Seanare Okay.00:52.46AndrewShe's my mom's resistance kitten.00:54.48SeanVery good. i love it. I love it.00:57.66AndrewYeah. Yeah, things are good. i Cancelled last week's podcast because i was trying to get some work done on client project that we just we just shipped.01:11.63AndrewCongrats to the Dreadnought team. Their website's now live.01:14.42SeanAbsolutely.01:14.58AndrewSuper cool to see. it wasn't It absolutely was not that I was procrastinating on my promise to finish the onboarding flow for Metamonster.01:21.95SeanRight. Right. Right. Convenient story.01:24.77AndrewYeah, that had nothing to do with it.01:26.24SeanYour mom's birthday kitten. i don't believe any of those things. Yeah. Just kidding. Happy birthday to your mom. I don't know her name, but okay.01:37.38AndrewAllison. Allison had a great birthday.01:39.39SeanHappy birthday, Allison. Cool. Or Miss Askins. Miss Askins. Miss Askins.01:45.00AndrewAllison's fine. We are we are adults.01:49.54SeanAnd you might be an adult. You can make butter chicken. I can't. Cool. Cool. But that that was a fun, was that was a fun, hectic launch to get everything live. But02:03.35AndrewIt was. Yarek is a beast, man.02:05.70SeanI know.02:05.75AndrewYarek, like, just...02:06.73SeanYeah.02:08.61AndrewThere were so many things that he just took and ran with. And, like, the, the like, image... generator app that he built to apply like one of the the effects that we created for the website like without anyone asking him to build it was sick the client loves that uh yeah he's he's a beast i i feel i am a little worried that he hates me because i was constantly like hey all right can we change this can we change that like got another request for you but but no he's awesome02:17.91SeanYeah. Yeah.02:26.24Seanyeah02:41.42SeanYeah, he's, yeah. yeah. um do think And the guy's a part-time professor.02:48.22AndrewAnd he's a part-time professor.02:49.76SeanThat's crazy. He's out here teaching kids design things.02:50.68AndrewYeah.02:54.93SeanYeah, yeah, he's pretty good. We're very lucky to have him, so. Cool. health so So, okay. So we skipped. It's just for context.03:03.72SeanFor people that missed the last episode, two weeks ago on our weekly episode podcast, Andrew promised that for the next podcast, he would have his onboarding flow for his SaaS app done.03:16.04SeanIt has been, we missed an episode, so technically this is the new episode. so so is it see it? are like can we see it03:24.48AndrewDefine done.03:28.78Seanyou find time I don't know. I don't know what you had in mind.03:33.06AndrewOkay, so I would say the the we're over 50% of the way there.03:40.07SeanCan I reset my password? Because I forgot it. and he can't like03:42.15AndrewNo, no, that's that's one of the things that I still need to do.03:43.06Seangosh03:46.98AndrewSo you can sign up for an account. As part of the signup flow, you have to pick...

Tim Masek is the CMO of Storetasker, the largest platform to hire high-end Ecommerce talent. With a deep background in growth and Ecommerce enablement, Tim has played a pivotal role in connecting top-tier freelancers with Shopify merchants, helping brands scale with expert support.Before joining Storetasker, Tim founded and sold 1-800-D2C, a go-to platform that helped Ecommerce operators discover the best software solutions. His expertise in building marketplaces and curating specialized talent has made him a sought-after voice in the future of hiring and the evolution of freelance networks in Ecommerce.Passionate about the intersection of talent and technology, Tim continues to shape the way brands access expert freelancers, ensuring that Storetasker remains the trusted hub for Shopify's growing ecosystem.In This Conversation We Discuss: [00:46] Intro[01:04] Connecting brands with top talent[02:33] Targeting specific pain points[04:36] Expanding services strategically[08:20] Finding the right DTC marketer[09:31] Matching talent by industry[10:19] Avoiding marketplace dilution[12:52] Building brand equity first[13:50] Balancing full-time and freelance[17:40] Running lean without full-time hiresResources:Subscribe to Honest Ecommerce on YoutubeConnect With The Best Shopify Experts storetasker.com/Follow Tim Masek linkedin.com/in/timmasek If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Benedicte feels recharged. Benedikt shares the bright side of a customer cancellation.After the crazy beginning to her year, Benedicte is feeling recharged and productive. With the support load down, she finally released the article on WeWeb + Outseta and a companion expansion guide to the integration. Benedicte and Ola are also working on their latest project, Galleon.It's been pretty busy on the product-side for the Userlist team: they shipped company trigger support for nodes and the first version of the transactional messages endpoint and UI. With the product continuously evolving, Benedikt and Jane are thinking about doing a UI redesign of the platform. And while a customer cancellation is a bummer, Benedikt shares the bright side of the situation.Mentioned in this episode:Why We Sleep – a book by Matthew WalkerGalleon - Unlock the treasure of user data on your Webflow site

Today I'm joined by Darrell Vesterfelt to explore why personal brand might be the most overlooked asset for early-stage founders.First, Darrell shows why traditional startups should borrow strategies from the creator world, sharing how he's helped companies drive sales and recruit talent through founder-led marketing. Then we dig into a step-by-step playbook for building your baseline presence - from getting your first podcast interview to crafting foundational content.You'll learn how to develop a personal brand that supports real business goals, create content efficiently without letting it consume your time, and increase conversion rates across recruiting, sales and partnerships.Timestamps:00:00 Introduction01:33 Behind Mount Haley Holdings02:29 The Stigma Around Personal Branding03:14 The Power of Personal Branding: Practical Steps05:47 5 Personal Branding Tips for Founders09:05 Step 1: How to Get Interviewed on Podcasts11:45 Step 2: Develop a Founding Story12:24 Step 3: Setting Up Social Media Profiles15:41 Step 4: Writing Foundational Essays18:03 Step 5: Business Case Studies20:38 How to Get High-Ticket Clients Through Personal Branding25:37 Why Keep Investing in Personal Brand at $40M ARR29:21 How to Attract Top Talent with Personal Branding33:02 Using Personal Brand to Build Company Culture38:40 Personal Branding Within Teams41:59 How to Create Educational Content That Sells53:17 Turning Personal Brand into Marketing ROI57:30 Building Community Around Your Business01:03:20 How to Systematize Content Creation01:06:22 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Darrell:Website: https://darrellvesterfelt.com Instagram: https://www.instagram.com/dvest LinkedIn: https://www.linkedin.com/in/darrellvesterfelt X: https://twitter.com/dvest Featured in this episode:Mount Haley Holdings: https://www.mounthaley.com Good People Digital: https://mygoodpeople.com Boomtown: https://boomtowngrowth.com HubSpot: https://www.hubspot.com Mighty Networks: https://www.mightynetworks.com Charli (Kit Creative Director): https://www.charlimarie.com Deliverability Podcast: https://deliverability.transistor.fm Webflow: https://www.webflow.com Framer: https://www.framer.com Hampton: https://www.joinhampton.com Sam Parr: https://www.linkedin.com/in/parrsam Leadpages: https://www.leadpages.com Cast Magic: https://www.castmagic.io Jason Lemkin: https://www.linkedin.com/in/jasonmlemkin Highlights:02:19 Personal Branding: The Silicon Valley Stigma14:46 Social Media Audit Checklist for Founders25:59 Why I'm Still Building My Personal Brand at $40M ARR29:21 Using Personal Brand to Improve Hiring34:41 How Kit Creates Internal Content38:37 Team Personal Branding Strategy57:24 Kit Building an Online Business Community

Send us a textIn this episode, Mark and Gael share their insights on the changing landscape of website building platforms and why they're actively looking for alternatives to WordPress, despite being longtime WordPress users.They cover everything you need to know, from detailed comparisons between WordPress, Webflow, and Bricks, and exactly how to transition away from WordPress without rebuilding everything.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/355-why-were-quitting-wordpress-in-2025/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________► Grab our FREE list of 45+ under-the-radar tools that will boost your business:https://www.authorityhacker.com/freebies/tools-swipe/► Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://x.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:

Varun Anand is the co-founder and Head of Operations at Clay, a GTM development environment that combines data and AI to help over 5000 companies power everything from CRM enrichment to highly targeted outreach campaigns. Clay recently announced their Series B expansion, raising $40M at a $1.25B valuation. Before Clay, Varun was the Director of Operations at Newfront and the Head of Expansion at Candid. Varun also spent four years working on Hillary Clinton's presidential campaign. – In today's episode, we discuss: Clay's unconventional GTM machine 3 changes that unlocked Clay's upmarket motion Layering enterprise customers on top of PLG Scrappy sales tactics: WhatsApp groups, Reddit threads, and reverse demos Thinking long-term about brand and content Building an elite team of people who are “technical enough” Clay's contrarian take on compensation Much more – Referenced: Anthropic: https://www.anthropic.com/ Clay: https://www.clay.com/ Clay's Series B expansion: https://www.clay.com/blog/series-b-expansion Eric Nowoslawski: https://www.linkedin.com/in/outboundphd/ Figma: https://www.figma.com/ Jesse Ouellette: https://www.linkedin.com/in/jesseoue/ Kareem Amin: https://www.linkedin.com/in/kareemamin/ Nick Merrill: https://www.linkedin.com/in/nick-merrill-64562310/ Notion: https://www.notion.com/ Oyster: https://www.oysterhr.com/ Pave: https://www.pave.com/ Rippling: https://www.rippling.com/ Snowflake: https://www.snowflake.com/ Verkada: https://www.verkada.com/ Webflow: https://webflow.com/ Yash Tekriwal: https://www.linkedin.com/in/yashtekriwal/ – Where to find Varun: LinkedIn: https://www.linkedin.com/in/vaanand/ Twitter/X: https://x.com/vxanand – Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson – Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast – Timestamps: (00:00) Teaser + Introduction (03:13) Turning traditional GTM on its head (05:37) How Clay hustled for its first customers: Reddit threads & WhatsApp groups (08:53) Unpacking Clay's credit-based pricing (14:29) Building Clay's self-serve engine (16:54) Why Clay rejected the usage-based model (19:04) Clay's big bet on content (23:59) How "reverse demos" win enterprise deals (27:49) 3 changes that unlocked Clay's upmarket motion (36:59) How to build trust with enterprise buyers (38:49) Applying the land and expand model (40:40) Hiring people who are “technical enough” (46:33) Inside Clay's hands-on interviewing process (48:15) Why Clay invested in brand from day-one (50:21) Clay's contrarian take on compensation (58:35) The person who shaped Varun's career

SaaStr 788: Going Multi-Product in the Age of AI with Webflow, Rubrik, Zoom, and ProductBoard At SaaStr Annual's AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. This panel of product leaders featured Anneka Gupta, CPO at Rubrik, Mahesh Ram, Head of AI Product at Zoom, Hubert Palan, CEO at Productboard, and Rachel Wolan, CPO at Webflow. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code JASON50 for an extra discount on our very best pricing. -------------------------------------------------------------------------------------------- 

The craft of UX research is at an all-time high. How research leaders structure, staff, and scale their teams is more important than ever. Erin and Carol are joined by Brad Orego, Head of Research at Webflow, to talk all about the ways we can build better research teams.Brad shares their three-step process for creating a research practice that's ready to deliver for the business, including the questions you must ask stakeholders. Using examples from Webflow, Brad also talks about tactical considerations such as managing cross-team research requests, the importance of Operations, and how they think AI will help with democratization.This is must-listen for anyone building a research team, looking for ways to expand their influence or impact, and even early career folks who want a look inside an innovate team. Highlights03:14 Building Relationships and Networks for Long-Term Success16:18 Monitoring Customer Trends for Strategic Insights22:26 Optimizing Best Practices and Research Insights Activation29:37 Enhancing Efficiency and Reducing Risk Through Automation36:22 Four Key Questions to Guide Your Research40:41 Strategic Evolution and Research Maturity at WebflowAbout BradBrad (they/them) is a UX Leader, User Researcher, Coach, and Dancer who's been helping companies from early-stage startup to Fortune 500 develop engaging, fulfilling experiences and build top-tier Research & Design practices since 2009. They have helped launch dozens of products, touched hundreds of millions of users, managed budgets ranging from $0 to $10M+, and coached hundreds of Researchers.More ResourcesBuilding a UX Research Team From ScratchCreate Lasting UX Impact With StakeholdersThe Three Facets of High-Impact Research

Join me as I chat with Omar Choudhry, a serial entrepreneur, as we dive deep into how to build and scale directories. Omar shares his strategies and frameworks for how to use AI and SEO to build and scale cash flowing directories.Episode Timestamps00:00 Intro04:26 Overview of GuiltyChef.com06:56 The Power of Schema in SEO14:04 Traffic 18:07 Monetization Potential24:34 Overview of bestdubai.com32:09 Live Cooking Session: Building a Directory35:47 Using Apify for Data Scraping39:54 Using Claude for organizing information and data44:01 Setting Up Zapier for Automation55:26 Formatting data on Claude 1:06:42 Building a Comprehensive Directory1) First directory: GuilteyChef.com- AI-generated recipes from top restaurants- Went from 0 to 100k monthly visitors in 7 months- Built in ONE week as a side project- Already monetizing with $2.99 recipe packsKey insight: People want to recreate restaurant dishes at home2) Second directory: BestDubai.com- Bought domain for $1.2k (incredible deal)- Competing with TripAdvisor in just 30 days- AI-generated reviews & scores- Automated everythingSmart move: Added referral tags to outbound links = restaurants see traffic source3) The Tech Stack - Webflow for website- Zapier for automation- Claude AI for content- Apify for data scraping- Google Sheets as input- Python snippets for formattingNo coding experience needed!4) The Secret Sauce: Schema markupOmar uses AI to generate perfect schema for each pageWhy it matters:- Helps Google understand content- Gets rich snippets in search- Ranks above established sites- Most competitors do this wrong5) The Process:1. Get place ID from Google Maps2. Scrape data using Appify3. Format data for Claude4. Generate content with AI5. Push to Webflow CMS6. Auto-generate everythingOne place ID = complete page with images, content & SEO6) Monetization strategies:- Premium recipe packs- Restaurant partnerships- Ingredient affiliate links- Sponsored listings- Brand partnerships- Custom AI toolsPro tip: Let restaurants find YOU through analytics7) Key Learning:You can now compete with giants like TripAdvisor using:- Smart AI automation- Proper schema markup- Geographic targeting- Language optimization- Clean UX designBudget needed: Under $2k The future of directories is here. Time to build!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND OMAR ON SOCIAL5 Day Sprint - Build with AI: https://www.skool.com/5-day-sprint/aboutInstagram: https://www.instagram.com/omarchoudhry/X/Twitter: https://x.com/OmarChoudhryLinkedIn: https://www.linkedin.com/in/omarchoudhry/?originalSubdomain=uk

Ep. 281 Can AI really drive 3 million visitors a month to your site? Kipp and Kieran dive into the revolutionary impact of AI on SEO and modern marketing strategies with expert Chang Chen. Learn more about leveraging AI to handle repetitive tasks and enhance one-to-one user personalization, recognizing the shift in content strategy towards influence and impressions over clicks, and discovering the essential workflows and tools for efficient and high-quality content creation. Mentions Chang Chen https://www.linkedin.com/in/ccchangchen/ Webflow https://webflow.com/ AirOps https://www.airops.com/ AI for Growth and Marketing https://www.hockeystick.io/ai-for-growth-and-marketing We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.