Podcasts about Webflow

Live recording of the fortnightly podcast Design Systems WTF (back for season two!), where Luke Murphy and Michelle Chin attempt to combat all the amazing wtf in design systems. In each episode, they answer a single question around design system troubles with a Q&A from the live audience.With the release of Figma Motion, we finally have a tool that talks to our design systems that do motion. So now it's time to ask the question - are we covering motion within our design systems in the right way?Show notesIntroducing Figma Motion — the Config 2026 launch (24 June) that kicked this topic off: timeline on the canvas, animated components, and motion variables with modesAtlassian Design System — Motion — the foundations page Luke screen-shares, with the four principles and the semantic token bundles like motion.popup.enter; the Applying motion page covers composing custom motion, and the motion primitive component is the componentised bitUber Base — Motion — Michelle's pick, with the accessibility-first guidelines, timing and easing, transitions, the atomic animation patterns, and the motion office hoursCarbon — Motion and Material — Motion — the other tokenised examplesThe Animator's Survival Kit — book by Richard Williams Designing Interface Animation — book by Val HeadVal Head at Converge US 2023 — "Animation, Your Design System, and You!" GSAP (now owned by Webflow) and Lottie — the dev-side enablersCassie Evans' live-coded GSAP game talk — (SmashingConf Freiburg 2025, and State of the Browser 2026 has a recording with transcript)Bonnie Kate Wolf — the illustration systems workBlush — Pablo Stanley's composable illustration toolKano model — the "emotional connection has been proved" referenceLuke on BlueskyMichelle on BlueskyEmail: community@zeroheight.com — and send your design system's motion docs, we want to see them!

In this episode of The Jess Larsen Show on Innovation & Leadership, Jess sits down with Linda Tong of Webflow to talk about what it takes to reinvent a $4 billion technology company in the middle of the AI revolution. Webflow helped democratize building for the web, but as AI makes it easier than ever to create websites, apps, content, and digital products, Linda argues that simply being able to build is no longer the advantage. The real differentiators are taste, craft, usefulness, and whether what you create actually solves a meaningful problem. Linda breaks down how Webflow is evolving from a website-building platform into a broader digital experience and growth platform, helping teams improve discovery, SEO, conversion, experimentation, and optimization after a site goes live. She explains how AI can continuously test content, improve customer journeys, surface recommendations, and eventually help businesses create ongoing loops of improvement rather than treating a website as something that is simply built once and published. Jess and Linda also go deep on product leadership and the danger of building more simply because AI makes it possible. Linda shares lessons from her time at the NFL, including how removing thousands of pages and features from its mobile experience ultimately drove stronger engagement and better ratings. Her philosophy is simple: more features do not automatically create a better product. Great product leadership often means deciding what not to build and focusing intensely on the few things customers actually value. The conversation also covers leading through disruption, managing a distributed company, simplifying complex enterprise software, and navigating bias as a leader. Linda closes with her view of the next waves of AI, moving from helping people create, to helping them make what they create matter, and eventually toward systems that can continuously improve and innovate alongside us. This episode is a sharp conversation about AI, product strategy, innovation, leadership, Webflow, digital growth, and what it takes to build something people actually want in a world where creating is becoming nearly effortless. Learn more about your ad choices. Visit megaphone.fm/adchoices

Few B2B brands earn the kind of reputation Clay has built. A lot of that comes down to Sara Lundberg and her team.Sara is Manager of Brand & Web Creative at Clay, where she leads the team behind Clay's super-distinctive, instantly recognisable brand identity. In a first for The Changemakers, Dave sits down with Sara live in London to trace how Clay built a brand people recognise before they even see the logo.Sara walks through her own route into the role, via design school in San Francisco and a stint building Webflow University as a sub-brand within Webflow. She talks about the early decision to hire an illustrator, Hudson Christie, before Clay had a salesperson or a line of revenue, and why founders Varun and Karim have stayed close to Clay's storytelling from day one while leaving the finer creative calls entirely to the team.They get into:Why finding people who care about craft, not just speed, shapes what Clay's design team ships each weekThe thinking behind the homepage rebuild, and how a data enrichment tool became a full revenue-system story told through a Rube Goldberg machineWhere AI fits into a design process built on human effort, and where Sara draws the lineSculpt, Clay's own conference, and why sub-brands are where the team gets to break its own rulesThis one is a must-listen for anyone building a brand inside a fast-moving firm, and proof that a small, trusted design team can build something that bigger companies spend years chasing. This episode was recorded live in London, watch the full episode here. Send us a message if you enjoyed this episodeIf you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.

Webflow just scanned 2,000 real websites and gave them a report card on how ready they are for AI search. The median score? A 2 out of 5. And the reason companies are failing isn't the reason LinkedIn keeps telling you.Dave Steer — CMO of Webflow, with prior stops at Twitter, Facebook, eBay, PayPal, Cloudflare, and GitLab — joins Stephanie Postles to unpack what the data actually says: the failure point isn't content volume, it's the technical basics of your website. Broken internal links. Missing schema. No bylines. Stale content. Fix those four things and you'll pull ahead of a category that's failing them all.Then Dave goes deeper — why AEO breaks the siloed marketing org, why hiring an 'integrated marketer' won't fix your silos, and why the teams that know how to fight well are the ones that are going to win.What you'll learn• Why the median website scores a 2 out of 5 on AI discovery readiness — and what that actually looks like under the hood• The 4 technical fixes (internal links, schema, bylines, content freshness) that will move you up the AEO maturity index this week• Why AEO can't be one person's job — and what a cross-functional weekly cadence actually looks like (the Reddit task force story)• Why hiring an 'integrated marketer' doesn't create an integrated team — and what an 'orchestrator' role does instead• The Tuckman model of high-performing teams, and why 'silos exist because of conflict aversion' — not because of org design• The 3 expertise sets every modern CMO needs — and why nobody is world-class at all threeConnectDave Steer on LinkedInWebflowMarketing TrendsChapters• 0:00 Introduction• 2:22 The biggest shift Dave has seen in two decades of marketing• 3:24 CMO 1.0 vs CMO 2.0 — from campaigns to systems• 5:34 What's actually working (and not) across millions of websites• 8:28 'AI has fundamentally rewritten the buyer journey — under our feet'• 9:42 The 4 pillars of AEO maturity (and why it's a team sport)• 12:14 'What we learned shocked us' — the 2,000-site scan• 13:54 Why 'just make more content' is making the internet worse• 16:15 The 4 technical fixes: links, schema, bylines, freshness• 18:29 Can AI help do these basic checks?• 20:47 The Reddit task force — what cross-functional AEO actually looks like• 26:58 Building high-performing teams (Tuckman model + conflict)• 31:26 The integrated marketing hire that didn't integrate anything• 36:03 'The teams that know how to do this will beat the teams that don't'• 37:52 Trust is the highest-order bit — your name is your guarantee• 39:37 Is the CMO role dying? The 2.0 answer.• 41:01 The one skill every CMO needs to unlearn• 42:46 Lightning round ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dans cet épisode du podcast Design +, je m'adresse à tous les UX Designer, UI Designer, Product Designer senior et Lead Product Designer qui se précipitent sur Framer ou Webflow à la rentrée pour refaire leur site.Je décortique le cas de Marc, Lead Product Designer avec plus de 11 ans d'expérience. Un profil brillant, un site visuellement irréprochable, mais un blocage complet dans ses candidatures et ses prospections. Le problème ? Il utilisait la refonte technique comme un refuge pour éviter d'affronter la vraie question : quel positionnement et quelle trajectoire veut-il défendre aujourd'hui ?Aujourd'hui, beaucoup de designers seniors (UX Designer Senior, UI Designer, Product Designer ou Lead) :retravaillent leur CVrefont leur portfolio sur un nouvel outilchangent leurs bannières LinkedIncherchent des scripts IA pour leurs projets……alors qu'ils ne savent plus clairement ce qu'ils veulent vendre, ce qu'ils refusent désormais, ni la valeur stratégique qu'ils apportent.Dans cet épisode, j'explique :pourquoi refaire son site est souvent une illusion de productivitéla différence fondamentale entre un problème de craft visuel et un manque d'intentionl'exercice de la page blanche à réaliser impérativement avant d'ouvrir Figma ou Webflowpourquoi un portfolio "Couteau Suisse" dévalue l'expertise d'un Senior UX / Product Designercomment inverser la démarche pour faire du portfolio un simple outil au service d'une trajectoire clarifiée.Ce que tu vas comprendre dans cet épisode : Pourquoi les refontes techniques à répétition sont un piège psychologique pour les Product Designers et UX Designers seniorsComment distinguer un problème d'interface d'un problème d'alignement de carrièreLa méthode pour élaguer ton portfolio et ne garder que l'essentielPourquoi les décideurs recherchent une posture et des choix stratégiques chez un Lead Product Designer, pas un étalage de compétencesEt comment faire de ton portfolio le résultat fluide d'une décision de carrière déjà arrêtéeQuestions : Est-ce que ton portfolio reflète ce que tu veux faire demain ou stocke juste ce que tu as fait hier ?Es-tu en train de résoudre un vrai sujet de positionnement ou de te cacher derrière un nouvel outil ?Sais-tu exactement quelle valeur stratégique tu veux défendre en tant que UX/UI ou Product Designer lors de tes prochains entretiens ?Qu'est-ce que tu devrais supprimer immédiatement de ton site pour ne plus jamais attirer les mauvaises opportunités ?UX Designer UI Designer Product Designer Lead Product Designer Portfolio Designer Carrière Senior Positionnement Mentoring UX Impact Portfolio Design+Si tu t'es reconnu dans cet épisode, ne reste pas seul avec ça. Je propose des accompagnements pour t'aider à débloquer concrètement ton portfolio et ta recherche. Contacte-moi en DM sur Linkedin : https://www.linkedin.com/in/laurentgallen/Design + est le podcast pour tous les designers UX, UI et Product. Dans la saison 12, on remet les pendules à l'heure sur ta carrière, sur ton positionnement et ton rapport au travail.

What if the point of AI wasn't to make more, but to work less?This is the thing everyone said AI should do that nobody's actually doing. All the capitalists want to use AI to make more money, not work less.In this episode of Small Effort (Season 4, Episode 15), Sean and Andrew dig into the team that used AI to move to a four-day week instead of squeezing out more, and the WordCamp pivot it mirrors: Andrew walking away from SEO autopilot to build content you're actually proud to publish. They cover why platform risk still burns big companies, the four pillars of content that survive after the AI tricks stop working, and why "what stays stable" beats every AEO hack.Links:Andrew's Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Slackletter: https://slackletter.com/Sean's Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/Transcript:00:00.95SeanHello.00:02.69AndrewHello, my friends.00:04.02SeanHow you doing? How was WordCamp?00:04.96AndrewGood. WordCamp was... Fucking awesome. um interesting like This is my first WordCamp ever. WordCamp is definitely in decline.00:14.91Seanah00:17.37AndrewAt least Recamp US is in decline.00:17.52SeanOh. uh-oh00:19.76AndrewDone. ah00:21.27Seanis there Is there other WordCamp? Is that like WordCamp Belgium?00:23.90AndrewThey're all over the world.00:24.30Seanor00:25.14AndrewThere's like WordCamp Europe, my... uh my one of my new friends that i made at the conference is going to word camp manila next week Um... It's ah yeah, they have them all over the world. And I think they're.00:38.38AndrewThey're still bigger. They're actually now bigger overseas than they are in in the US. which is interesting00:45.15SeanThat's it.00:45.09Andrewum we00:46.87SeanSense.00:47.60AndrewYeah.00:47.49SeanIsh. Maybe.00:48.39AndrewYeah.00:48.20SeanI don't know.00:48.90Andrewissue. Um,00:49.85SeanYeah.00:50.63AndrewI think. we're from the the cheesemade that i got from people who our repeat attendees is that WordCamp US has been in decline since something happened two years ago. What what might have happened two years ago? I can't remember.01:06.94AndrewAmen. any Any big drama in the in the WordPress space? that you can remember?01:13.39SeanNo. I block that out.01:15.00Andrewfifty01:15.04SeanFrom my memory. Um, Yeah, there was a, you know, there's... For some reason, a lot of people who are on WordPress. Um, complaining about something.01:25.31SeanAnd it brought us a lot of Webflow customers. so01:27.59AndrewHell yeah. Let's go.01:29.99SeanUm, uh,01:33.65SeanYeah. i'm I'm kind of curious. like like The shockwave that must have been across. I didn't realize there were so many word camps. So I wonder if like...01:45.34SeanWhat happens in all those WordCamps, all the same, like... throughout that entire year that feels01:51.35Andrewno I know.01:51.62SeanYou know?01:52.74Andrewum I mean, I got a little bit from my my friends who've been going for years. Okay.01:57.64Seanahha01:58.98AndrewUh, But. Yeah, like WordCamp US used to be like 2 ,000 to 2 ,500 people. They also they scheduled it in Phoenix in August this year, which I think. a lot of people were like i think that's part of the reason it's not doing well although At the same time, in the back of my head, I was like Black Hat and Def Conner in August every year and fuck tons of people go.02:18.45AndrewUm.02:19.80SeanYeah.02:20.06AndrewSo I don't know that that really impacted it. But yeah, this year was like. I think. one of my friends saw the registered attendee list, and it was 900 people. down from like 2 ,500 a few years ago.02:33.16SeanOh shit. God damn.02:34.28AndrewYeah.02:35.81SeanUm.02:36.57AndrewNot a great sign.02:37.93Seanfor For those not in. the web space. Um, Um,02:46.43AndrewHe's...02:46.39SeanThe... Do you want to, I don't know.02:48.63AndrewI got, I got.02:48.83SeanYou're the expert now, so.02:50.72AndrewSo I got, I'm not an expert, but. All right. So one of the... original co-creators co-founders of wordpress um I got.03:01.61AndrewI got yelled at by a friend, not yelled at, but like I got chastised by a friend for calling him the founder of WordPress. Someone was like. More like the forker of WordPress. um03:10.74SeanHell yeah.03:14.01AndrewUm, Uh, Matt. Mullenweg? Is that his name? um Uh... Anyway. WordPress mat. um a couple years ago went Like, got really... pissy at at a Word can.03:30.22Andrewduring a keynote. Um, at WP Engine, who's like one of the largest WordPress hosts. and a competitor so like it's all complicated because like WordPress is WordPress is...03:45.18Andrewa free open source tool. that is owned by a nonprofit. um and the WordPress trademark is owned by a nonprofit. Matt also owns... automatic which is a for-profit business that offer that owns wordpress .com a for-profit WordPress hosting service um and a bunch of other WordPress tools including WooCommerce and Pressable and some others.04:08.67AndrewUm, and Um, Automatic. has a like perpetual license from WordPress .org, the nonprofit, to use the WordPress trademark.04:20.96AndrewUm, And a couple years ago, he got mad at WP Engine, who's one of their biggest competitors, um who basically built their entire reputation on...04:32.11AndrewHey, your product kind of sucks. We're going to do it better and charge more for it. And people loved them for years and years. Um, I think some people have started to leave WP Engine. I don't know.04:43.08Andrewwhat the state of the things is right now. But like for years and years, people loved WP Engine because they were just like rock solid. Awesome support. And like they charged a premium for it.04:53.56SeanAnd WP Engine also owns... um the custom field the advanced custom fields plugin All right.05:00.36AndrewYes, they own a couple of like very successful WordPress plugins as well. And that got all pissy that they were like, using WP in their name. um that they even though like everyone in the wordpress community uses wp in their name Um,05:16.26AndrewThey were using WP in their name, and he was like, you're not contributing enough to open source. You're not contributing enough to WordPress .org. and05:24.72SeanOpen source. Oh, so the name. What I what i call my wallet.05:28.52AndrewYes.05:29.19Sean...

The conversation focused on WordPress's recent market share decline, with data showing a dip from a 36% peak in 2022 to 33% in 2026. Casey and I discussed the rise of alternative platforms like Shopify and Webflow, the impact of AI-driven site building, and WordPress' marketing challenges compared to competitors. We got into how plugin developers and agencies must reassess products and business models to stay relevant, and explored WordPress' open source advantage and questioned whether renewed emphasis on data ownership could help counter trends threatening community engagement and growth.

This is the Kalungi Group podcast series Your Power Echoes, brought to you by Julie Syl Kalungi from Liverpool, Northwest UK. In today's episode, we explore why Your website is far more than a collection of pages sitting on the internet. Your website is a sacred portal into your business, charity, non-profit, authorship and the work you are here to share with the world. And choosing the right website platform could determine how easily people discover you, trust you, connect with you and ultimately take the next step with you. The single most important thing I want you to know about choosing a website platform is this: Do not start with the technology. Start with what you need your website to make possible. WordPress, Wix, Squarespace, Webflow, Ghost etc., are simply tools. The real question is whether the platform underneath your website can support the organisation, audience and impact you are trying to build. Think about it. Before somebody books your service, makes a donation, joins your mailing list, buys your book, attends your event or sends you an enquiry, they may first step into your world through your website. That makes your website more than digital real estate. It is a doorway. A meeting place. A storyteller. A trust builder. A business development tool. And sometimes, it is the first opportunity you get to show somebody who you are before they ever speak to you. I have created a much deeper tutorial on the Kalungi Group blog explaining how to choose the right website platform for service businesses, charities, non-profits and authors, including the leading website platforms, the questions you should ask before committing and the practical factors people often overlook. Read the full tutorial here: https://wp.me/pakrVc-2oz You can also watch the accompanying Your Power Echoes YouTube video here: https://youtu.be/WZcUGg1w7Hw So many people choose their website platform because a friend recommended it, because somebody said it was cheap, because the templates looked pretty or because an advert promised they could build a website in an afternoon. That is where problems can begin. Because easy to build does not necessarily mean easy to run, grow or leave later. In this episode, I share some of the questions I believe every service business, charity, non-profit and author should ask before choosing a website platform. Who is actually going to manage this website? What will you need it to do every week? Will it need to accept bookings, donations or enquiries? Do you need to build an email list? Will you publish articles, podcasts, videos or books? Does it need to connect with your CRM, payment systems, events platform or other tools? Will staff, volunteers or other members of your team need different levels of access? And perhaps one of the most overlooked questions of all: What happens if one day you decide to leave that platform? Can you take your content with you? Can you export your data? What happens to years of articles, images, subscriber information and carefully built digital assets? This is why I encourage people to use what I call the 24-month test. Do not choose a website platform only for the organisation you are today. Ask what the realistic next version of your organisation could look like over the next two years. Perhaps your service business will add courses or online bookings. Perhaps your charity will introduce fundraising campaigns, memberships or a CRM. Perhaps you are an author who currently needs a simple website, but your next book launch will require landing pages, email automation, digital products, memberships or a growing library of content. So, if you already have a website but suspect the platform, structure or strategy underneath it is no longer supporting where your organisation is going, visit KalungiGroup.com to explore how we can help. Remember, your website is not just tech. It is the portal through which people enter your world. Build it accordingly. If this episode resonates with you, follow Your Power Echoes Podcast, share it with somebody building or rebuilding their website and come back for more practical conversations about digital branding, websites, SEO, AI, business and using your voice to create meaningful impact. And I would genuinely love to know this: What platform is your website currently built on, and knowing what you know today, would you choose it again?  

Choosing the right CMS isn't about picking the most popular platform - it's about asking the right questions. In this episode, Matt and Mike break down the framework they use before recommending a content management system for a new website. From understanding who will manage the site to evaluating budget, customization, maintenance, and long-term goals, they explain how different project requirements naturally lead to different solutions. Along the way, they discuss where platforms like WordPress, Webflow, Shopify, and headless CMSs tend to shine, common mistakes developers make when choosing a CMS, and why there isn't a single "best" option for every website. Whether you're building a client website, launching your own business, or simply trying to decide which CMS to learn next, this episode will help you make more informed decisions. Show Notes: https://www.htmlallthethings.com/podcast/how-to-choose-the-right-cms-for-your-website Use our Scrimba affiliate link (https://scrimba.com/?via=htmlallthethings) for a 20% discount!! Full details in show notes.

#373 | Dave sits down with Rebecca Busk, CEO and Partner at Kvalifik, to talk about what it actually takes to show up in AI search. Rebecca breaks down the three types of prompts you need to rank for - foundational, core, and must-win - and why most AEO content fails because it's too generic to ever get cited. They get into the technical side of AEO like crawlability and schema markup, why Reddit and community platforms carry more weight than LinkedIn in AI citations, and a ten-point checklist for content quality you can run against your own site today.Check out Webflow's free AEO assessment here.Timestamps(00:00) - - Thank you to Webflow (01:59) - - Why AI search is quietly rewriting how B2B buyers find vendors (02:42) - - From agency employee to owner: buying an agency (05:19) - - How to build marketing expertise without a marketing degree (09:56) - - What AEO actually means, and a real example of how it narrows buying decisions (13:38) - - Why you shouldn't write AEO content with AI (17:04) - - Rethinking content strategy: what buyers actually ask before they buy (22:05) - - Crawlability, schema markup, and a technical checklist for showing up in AI search (31:12) - - Ten things to check for content quality right now (38:18) - - What builds real authority in AI search, and whether PR still matters

This Week In Startups is made possible by: MongoDB - MongoDB.com/ai Rippling - Rippling.ai/twist Agree.com - agree.com   Today's show: Hustle Fund's Eric Bahn and Chapter One's Jeff Morris Jr. join our venture capital roundtable directly following the news breaking that Stripe wants to buy PayPal. The possible transaction highlights how little interest today's leading startups have in going public any time soon. With host Alex Wilhelm, Bahn and Morris dug into when startups should burn the boats à la Fin, physical AI as the next frontier, the power of Silicon Valley groupthink, and how startups are approaching the first days of widespread, company-specific AI evals! Guest links: Eric Bahn https://x.com/ericbahn Hustle Fund https://www.hustlefund.vc Jeff Morris Jr. https://x.com/jmj Chapter One https://chapterone.com Show links: Stripe wants to buy PayPal https://www.reuters.com/business/finance/stripe-advent-offer-buy-paypal-more-than-53-billion-sources-say-2026-07-15/ Flex https://www.flex.one/ Webflow https://webflow.com/ Oak https://www.oak.id/ Fin selling to Salesforce https://www.salesforce.com/news/press-releases/2026/06/15/salesforce-signs-definitive-agreement-to-acquire-fin/ Erebor https://erebor.bank/ "Competition is for losers" https://www.wsj.com/articles/peter-thiel-competition-is-for-losers-1410535536 Chapter One piece on the value of software https://jamesin.substack.com/p/some-areas-weve-been-investing-in   Timestamps: 0:00 Eric Bahn (Hustle Fund) & Jeff Morris Jr. (Chapter One) join the show! 1:35 Stripe's reported $53B offer for PayPal 6:29 Why founders don't want to go public 10:08 Agree.com - Stop chasing invoices and automate your entire contract-to-cash stack. Go to https://agree.com and tell them Jason sent you to get 50% off for life! 15:16 When is it time to burn the boats? 20:12 MongoDB - AI-assisted and agentic coding is helping you build faster than ever. Start building at https://MongoDB.com/ai 21:16 Does VC need an AI revolution? 30:50 Rippling - Thanks to our partners at Rippling! Head to https://Rippling.ai/twist and get the only AI built to give you full visibility across your startup and take complex actions across your entire business. 32:36 Custom evals, open source models, and avoiding vendor lock-in 36:37 Physical AI and robotics as the next frontier 37:42 Oak's $60M seed and startup clusters chasing agent infrastructure 40:43 Escaping the Silicon Valley "think tank" 48:28 Consumer AI's missing wave 1:00:18 AI regulation and how to get it right 1:12:01 Where to find our guests and wrap-up!   Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis

Every firm competing for talent is saying the same things. Great culture. Exciting projects. Competitive benefits. And candidates can't tell any of you apart. That's the problem James Ellis has built a career solving. In this episode, James breaks down what employer brand actually is (hint: not a campaign, not a vibe, not a careers page redesign) and how midsized companies can build a brand that wins talent without outspending bigger competitors. We get into why most employer brand work is theater, what candidates actually believe about your firm, and how to change what recruiters say and hiring managers reinforce. This one is for AEC firm leaders, TA and HR professionals, and anyone tired of posting jobs into the void and wondering why the right people never apply. About James Ellis: James Ellis is the founder of Employer Brand Labs, where he builds choosable employer brands for mid-market companies in 3 to 5 weeks. He's built employer brands at Webflow, Roku, ASICS, and Telecare over more than 13 years, and he's the bestselling author of Becoming Choosable and Talent Chooses You. Based in Chicago, James describes his stage presence as equal parts strategist and friendly arsonist. Find him at employerbrandlabs.com and on LinkedIn at linkedin.com/in/thewarfortalent. What We Cover: Introduction and James's background building employer brands at Webflow, Roku, and ASICS Why most companies don't have a hiring problem, they have a differentiation problem What "employer brand theater" looks like and why it fails How midsized firms can compete for talent without outspending the giants What it means to be a "choosable" employer How employer brand shows up in job posts, outreach, career sites, and interviews Why you can rent attention but you can't rent trust Where to find James + closing thoughts Key Takeaways: Employer brand is a system, not a campaign. It changes what candidates believe, what recruiters say, and what hiring managers reinforce. If your job posts could belong to any of your competitors, candidates have no reason to choose you. Midsized firms win talent through clarity and differentiation, not budget. You can't scale a business faster than you can hire the right people. Employer brand work should be usable Monday morning, not next quarter. Resources + Links: Employer Brand Labs: https://www.employerbrandlabs.com James on LinkedIn: http://linkedin.com/in/thewarfortalent Newsletter: https://employerbrandheadlines.com Books, videos, podcasts, and articles: http://www.EB-AF.com Becoming Choosable and Talent Chooses You by James Ellis  

« ARRÊTEZ DE RECRUTER DES HUMAINS » — la pub qui s'affiche partout à San Francisco

AI just handed every marketing team a bigger gas pedal. Now CMOs have to decide what deserves the speed.  Teams can now publish, prototype, adapt, and distribute at a pace that felt impossible a few years ago. The advantage comes from knowing where to accelerate, where human judgment matters most, and how to keep the creative spark intact. A strong idea can travel further than ever. A weak one can flood the market before anyone asks whether it was worth making.  In this episode, Drew brings together Jakki Geiger (Arango), Dave Steer (Webflow), and Sandy Ono to sort out one of marketing's trickiest new balancing acts: What automation can handle and what still needs a human brain, a trained eye, and a little creative nerve. They keep coming back to one principle. Automation should clear the path from insight to action, while marketers set the standards for quality, protect buyer trust, and know which moments still demand original thinking.  In this episode:  Jakki shares how she used AI, customer validation, and agency expertise to reposition Arango in 60 days and turn "Frankenstack" into a distinctive market story  Dave explains why volume is the wrong goal and how Webflow moves expert insight into market-ready content without giving up subject-matter review  Sandy breaks down how decision levels and fidelity separate work AI can handle from work that still needs expert review  Plus:  How to scale pillar content without diluting the message  Why AI-ready brand systems need more than a style guide  Where AI speeds localization and where human nuance still matters  How process redesign and clear human roles prepare teams for AI agents  Listen in for how to put AI's speed to work, protect expert judgment, and give your strongest ideas more reach.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Every designer you know is quietly panicking about the same thing: their Figma hours dropped from 90% of the week to 30%, and nobody told them what to do with the other 60%. Is that a crisis or a promotion?Maria Irie runs brand at Chili Piper with a team of two — and she's spent the last year rebuilding her entire job around AI without losing what makes the brand feel human. She's mid-migration from Webflow to Claude, she's turned herself into a systems-builder instead of a one-pager machine, and she's got a theory about why the scrappiest, least "scalable" parts of marketing — the Ibiza offsites, the events, the stuff that doesn't show up in a report — are exactly what AI can't touch. This isn't a "prompt better" conversation. It's what happens when a whole discipline gets rewritten mid-career.We also cover:Why Maria cut her Figma time from 90% to 30% — and what she's building insteadThe "too many windows" problem: what it actually costs your brain to run five AI tools at onceWhy a two-person brand team deliberately protects the stuff that doesn't scale — and bets the whole brand on it

Hey everyone, Alex here

How does AI decide which brands to surface, and is yours showing up? In this episode, guest host Rex Paisley is joined by Guy Yalif, Chief Evangelist at Webflow, and Tim Ahlenius, VP Strategic Initiatives at Americaneagle.com. They break down AI search optimization, agentic web strategy, and why brand authority matters more than ever. Tune in to hear on how you can optimize your digital presence for humans and AI alike. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them! Connect with: Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube Rex Paisley: LinkedIn Guy Yalif: LinkedIn Tim Ahlenius: LinkedIn Resources: Webflow - Website

In this edition of Web News, Matt and Mike debate whether AI coding agents are starting to reverse the no-code revolution. Inspired by a recent article about a company abandoning its no-code website and returning to code, the conversation explores how tools like OpenAI Sites, Cursor, and other agentic workflows are changing the way websites are built. Are platforms like Webflow, Wix, and Squarespace facing a new challenge, or will they evolve alongside AI? From agency workflows and client expectations to the future of frameworks like React and Next.js, this episode dives into one of the biggest shifts currently happening in web development. Show Notes: https://www.htmlallthethings.com/podcast/ai-vs-no-code

#361 | In this episode, Matt Carnevale, Head of Community at Exit Five talks with three marketers doing impactful work in AEO. AI search is changing how buyers find products, and most B2B teams are still figuring out where to start. In this session, each marketer shares what's working and wins they've experienced — from earned media and technical audits to homepage fixes and tracking AI visibility. Whether you call it AEO, GEO, LLMO, or EIEIO – this one's for you. This session features guests Matt Dzugan, VP of Data Intelligence at Muckrack, Brett Bernath, Director of Product at Webflow, and Jess Joyce, Founder of Inbound Scope – an SEO and AI Search consultancy.Timestamps(00:00) - - - Why 80% of CMOs say AEO is a top priority — and most don't know where to start (02:48) - - - How Muckrack used original research to get cited in ChatGPT before their product launch (02:50) - - - Why top-of-funnel content is getting eaten by AI — and where to focus instead (02:53) - - - Quick win #3: authority — how to show up in Reddit and third-party platforms (02:56) - - - The sleeper tip: Bing Webmaster Tools is already giving you first-party AI data (03:07) - - - How to handle competitor comparison content without verifiable claims falling flat (03:23) - - - The four-bucket AEO maturity model: content, technical, authority, measurement (03:24) - - - Why your homepage is your worst-performing page for AI discoverability (03:27) - - - Quick win #1: technical hygiene — schema, meta descriptions, and structured data (03:28) - - - How to identify which journalists get cited most by AI in your niche (03:29) - - - Quick win #2: are you actually answering what your customers are asking? (03:34) - - - Why 1 in 3 B2B SaaS sites have technical blockers killing AI discoverability (03:36) - - - Why original research is the single best content type for earning AI citations Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Harry Duran, founder of Fullcast and creator of Podisphere, joins Jeff Mains to explore what it really takes to build a sustainable podcast, grow a content brand, and stay ahead in a rapidly AI-shaped media world.Harry shares his journey from corporate marketing at JPMorgan Chase and E-Trade, to launching his first podcast Podcast Junkies in 2014, to building Fullcast — a podcast production and marketing consultancy that has helped over 130 business owners launch and grow shows. He also dives deep into his newest ventures: Podisphere (a G2-style SaaS directory for podcast tools) and Podclaw (an agent-first podcast hosting platform built for AI agents, not humans).The conversation covers the seismic shift happening in content creation right now — from vibe coding and Claude Code to autonomous AI agents that market products while you sleep. Harry and Jeff also discuss why long-form human conversations are becoming more valuable in an era flooded with AI-generated content, the power of niche podcasting, and why the most important skill for the next decade may simply be learning how to talk to robots.Key Takeaways0:00 — Intro: What it takes to build a podcast and a business around it in an AI-driven content landscape4:40 — Recap of previous guests: Justin Trombold on AI strategy and Rick Delisi on The Effortless Experience6:10 — Welcoming Harry Duran — how he helped launch SaaS Fuel and what Fullcast does9:50 — Harry's origin story: From JPMorgan Chase and Unilever to electronic music, DJing, and discovering podcasting at New Media Expo in 201413:30 — Meeting Pat Flynn and Amy Porterfield; pivoting from a DJ podcast to Podcast Junkies; recognizing podcasting as your own personal stage17:10 — How Harry's first paying client (a $1,000 PayPal from John Livesay) launched Fullcast in 201522:10 — Introducing Podisphere: A G2.com-style directory for podcast tools — the inspiration, the build journey, and why traffic is the only metric that matters to sponsors27:30 — Building with no-code tools (Airtable, Webflow, Bubble), the frustrations of non-technical founding, and how vibe coding changed everything in 202531:30 — Claude Code, Agent OS, and spec-driven development: how Harry built more in six months than in five years combined37:50 — SEO strategy for Podisphere: Fathom Analytics, Ahrefs, programmatic blog posts, Google Search Console, and hitting 7,000 page views/month without a press release45:20 — The power of founder relationships: How 12 years of Podcast Junkies led to meeting Andrew Mason (Descript), the SquadCast acquisition, and building a network that fuels Podisphere51:00 — Why every founder should have a podcast: relationship-building, opening doors, and earning "street cred"54:40 — Introducing Podclaw: An agent-first podcast hosting platform built for AI agents, not humans1:01:30 — Moltbook: The AI agent social network, digital wallets for agents, and autonomous marketing via cron jobs1:08:00 — The "agent economy" and why SaaS companies that block agents are "dead men walking"1:15:30 — Why the most important future skill is learning how to talk to robots; parallels to the dot-com era of 19991:21:30 — The future of podcasting: AI-generated shows, long-form authentic conversation, niche doubling down, and why human voices are becoming more valuable1:28:00 — NotebookLM and the rise of AI podcast hosts; the disclosure debate1:33:20 — Harry's personal operating system: morning meditation, written intentions, strength training, and protecting attention before screens1:37:30 — Where to find Harry: fullcast.co, thepodisphere.com, podclaw.ioTweetable Quotes"The most important skill in the future is learning how to talk to robots." — Harry Duran"You can't speak to someone for an hour and forget their face. That's the magic of podcasting — it builds relationships that nothing else can replicate." — Harry Duran"The people who made money in the gold rush were the ones who sold the picks, the shovels, and Levi's." — Harry Duran"Companies that block agents are dead men walking. If agents can't get the data from you, someone else will build what they need." — Jeff Mains"It never feels done — you just have to ship it. Get it out there." — Harry Duran"AI is like having the vision in your head and finally being able to build at the speed of thought." — Harry DuranSaaS Leadership Lessons1. Build Your Distribution Before You Need ItHarry spent over a decade building Podcast Junkies before it became the foundation of Podisphere. His relationships with founders like Andrew Mason (Descript) and the SquadCast team weren't accidental — they were built over 500+ interviews. Leaders who invest in platforms, relationships, and audiences compounding quietly are the ones who have leverage when they need it.2. Sell Picks and Shovels — Build for the EcosystemRather than fighting for space in a crowded software category, Harry positioned Podisphere as the infrastructure layer (the G2 of podcasting). Great SaaS leaders ask: What does this entire ecosystem need that nobody is building? Being a connector and aggregator often outlasts being just another point solution.3. Non-Technical Founders Must Learn to Build at the Speed of ThoughtHarry's journey from Airtable → Bubble → Fiverr developers → Claude Code is a roadmap for any non-technical founder in 2025. The bottleneck is no longer code — it's vision and prompting. The founder who can articulate their product clearly to an AI builds faster, iterates faster, and maintains greater ownership of the product direction.4. Traffic Is the Only Metric That Converts to Revenue — Build for Discovery FirstPodisphere hit 7,000 page views/month organically before a single press release by treating every page as an SEO asset. Harry obsessed over internal links, programmatic blog posts, and AEO (Answer Engine Optimization) for AI search. SaaS leaders building content or marketplace products should think like search engines think — not just build pretty interfaces.5. Agent-First Is the New Mobile-First — Design for It NowHarry didn't build Podclaw for human users. He built it for AI agents, complete with clean APIs, no unnecessary dashboards, and agent-friendly architecture. As agent economies emerge (complete with digital wallets and autonomous purchasing), SaaS products that block or ignore agents will be displaced. Build your API surface today like agents are your power users tomorrow.6. Protect Your Peak Performance Hours — Your Best Output Comes from Taking Care of Yourself FirstHarry meditates 20 minutes every morning, writes intentions in the present tense, and strength trains three days a week before opening a laptop. He's explicit: this is not a nice-to-have. The onslaught of screens, AI noise, and constant stimulation hijacks your nervous system. The leaders who perform at the highest level over the longest runway are the ones who treat personal maintenance as a non-negotiable operating system.Guest Resourceshttps://fullcast.co/hdbioEpisode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

#356 | Dave sits down with Brett Domeny, product lead at Webflow focused on AEO, to talk about what it actually takes to show up in AI search. Brett breaks down Webflow's AEO maturity model — four core areas that actually matter: content, technical structure, authority, and measurement — and why most of AEO is just good SEO done right. They get into how LLM crawlers work and what your site needs to do to be discoverable, why Reddit and community platforms have outsized influence on AI citations, and how to measure whether any of it is working.Check out Webflow's free AEO assessment here.Timestamps(00:00) - - Intro and Brett's background (02:00) - - The state of search and why CMOs are worried (04:00) - - Webflow's AEO maturity model (05:30) - - Why AEO is an evolution of SEO, not a replacement (06:30) - - Technical: how LLM crawlers work (16:00) - - Content: optimize for questions, not keywords (19:00) - - Does authentic content still win in an AI world? (26:00) - - Measurement: the three-bucket framework (30:00) - - How accurate are the prompt visibility tools? (37:00) - - How to show your boss AEO is working (40:00) - - Authority: why Reddit has outsized influence on AI citations (43:00) - - Why Brett has stayed at Webflow for six years

#352 | Dave sits down with Uzair Dada, CEO of Iron Horse, to talk about why most B2B companies are overcomplicating their marketing and what to do instead. Uzair breaks down his three-part growth framework — get discovered, get chosen, close — and explains why most companies are wasting the majority of their ad budget targeting the wrong audience entirely. He also gets into how to actually show up in AI search, why brand vs. demand is a false choice marketers invented to argue about, and how he blocks every Friday afternoon to build with AI. Then they get into what AI adoption really looks like inside enterprise companies, and why taste and judgment are becoming the only true differentiators left.Check out Webflow's free AEO assessment here. Timestamps(00:00) - - Intro (03:17) - - Running the same agency for 26 years and why AI makes it exciting again (06:19) - - Why Uzair blocks Friday afternoons from 2-7 to build with AI (11:13) - - How a personal prep tool became a company-wide account dossier app (15:34) - - The leadership meeting habit that drove AI adoption across the org (17:35) - - Are marketers going away? The case for taste and judgment (25:02) - - Why brand vs. demand is a false choice (26:29) - - Get discovered, get chosen, close: a simpler B2B growth framework (28:03) - - The company targeting a million people when their real audience was 20,000 (34:52) - - The real bottleneck to AI in enterprise isn't the tech, it's governance (41:46) - - AEO: start with your Gong call transcripts, not a new tool (44:28) - - Why the second query matters more than the first in AI search

The first episode of SaaS Class tackles one of the most pressing questions in B2B marketing: how do you win when your buyers are finding answers on ChatGPT and Perplexity instead of Google?Tye sits down with Nancy Harnett (Head of Affiliate & Offsite AEO at HubSpot) and Guy Yalif (Webflow, formerly CEO of Intellimize) to break down what's actually working in the race to become the most visible brand in AI search. Nancy reveals how HubSpot generated 200K+ AI citations in 6 months and became the #1 most visible CRM across AI search. Guy shares how Webflow appears in 67% of the AI answers they care about — more than any other CMS including WordPress.What you'll learn:Why AEO is a natural evolution of great SEO, not a replacementThe 4 pillars of AEO: Content, Technical, Authority & MeasurementWhy affiliate marketing is now the "new backlinks" — driving top and bottom-funnel AI impactHow HubSpot used Reddit to go from ~100 to 146K AI citations in 7 monthsContent depth and localization: what actually moves the needleHow to build a closed-loop measurement system to iterate fast

A/B testing your landing page with 12 visitors. Building a custom e-commerce platform when you haven't made your first sale. Redesigning your app three times before launch because it doesn't look like Apple. If any of this sounds familiar, Justin Abrams and Mike Rispoli, co-founders of Cause of a Kind, have some hard truths for you. Join hosts Nick Paladino and Chuck Moxley as we explore what happens when you have 12,000 visitors a month instead of 12 million. Justin and Mike introduce brilliant basics: stop trying to innovate and just play the greatest hits. Use Shopify templates, use Webflow, don't build custom solutions like you're a billion-dollar brand when you're not. They don't talk about failure, they talk about data collection. These two have been friends since they were 15, tried building software for a decade, failed a lot, before finally building an agency because their network kept asking them to do what they're actually good at. Justin's thesis: follow opportunity instead of your passions. Stop fighting the universe and listen to where opportunities come from. Mike's framework: marry the problem but date the solution. The founders who succeed stay flexible on how they solve it, not what they're solving. And they break down the maturation journey: certain businesses aren't mature enough for nuanced analytics. If you're just starting, measure session duration, page consumption, click paths and not tiny conversion funnel optimizations.Key Actionable Takeaways:Play the greatest hits until you have meaningful traffic - Use Shopify templates for e-commerce or Webflow for B2B sites rather than custom builds; you can't AB test landing pages with no traffic, and trying to innovate before validation wastes time and moneyFeatures are friction for startups - Each additional feature confuses your marketing story, elevator pitch, and user flows; solve one problem extremely well before adding capabilities, and resist the urge to redesign before you have user dataManually shepherd early users and measure different metrics - With low traffic, watch screen recordings, talk to individual users, measure session duration and click paths rather than conversion funnels; find your first-dollar metric (like Facebook's seven connections) and optimize getting users there fasterWant more tips and strategies about creating frictionless digital experiences? Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/Download the Five Step Site Speed Target Playbook: http://bluetriangle.com/playbookCause of a Kind: https://causeofakind.com Strictly From Nowhere Podcast: https://www.causeofakind.com/strictly-from-nowhere Justin Abrams' LinkedIn: https://www.linkedin.com/in/cuzzinjustin/ Mike Rispoli's LinkedIn: https://www.linkedin.com/in/michael-rispoli-cto/ Nick Paladino's LinkedIn: https://linkedin.com/in/npaladino Chuck Moxley's LinkedIn: https://www.linkedin.com/in/chuckmoxley/Chapters:(00:00) Introduction(03:10) Starting Cause of a Kind(05:26) Failed ventures (08:15) Failing fast(09:36) Enterprise vs. startup friction(11:20) Porsche on Toyota budget(13:14) Non-technical founder empathy(14:30) Every brand is a tech company(15:55) Marry problem date solution(17:15) Craigslist as UX example(18:16) Brilliant basics explained(22:00) Manual user validation process(24:43) When measurement matters(26:47) Onboarding flow friction(29:10) First dollar metric(30:00) Successful journeys beyond conversion(33:36) Home Depot mobile vs desktop(36:33) Attribution challenges(38:26) Vibe coding and AI tools(41:02) Discipline and resource deployment(44:15) Features are friction(46:17) Conclusion

Webflow CRO Adrian Rosenkranz breaks down how go-to-market teams are evolving in an AI-first world. From unifying PLG and enterprise motions to treating governance as a driver of growth, this episode explores how to design revenue systems that scale, without sacrificing control.

In this episode, we talk about whether tools like Webflow still make sense to use when AI can generate professional looking marketing sites for you.

On this episode of Investor Connect, Hall welcomes Sue Xu, Managing Partner at Amino Capital. Located in Palo Alto, California, Amino Capital is a global venture capital firm investing from seed through growth stage, with over $1 billion in assets under management and a track record that includes backing companies such as Chime, Webflow, Rippling, and Grail. Sue shares how the firm's name—drawn from "amino acids," the building blocks of life—reflects its mission to invest early, often at the pre-seed and seed stage, in founders within their trusted ecosystem. With a background as a Stanford-trained scientist, she brings a deeply technical lens to venture investing, focusing on AI, data infrastructure, and frontier technologies where long-term defensibility matters more than short-term hype. As Hall likes to say, it's not just about seeing deals—it's about knowing how to underwrite them. Amino Capital differentiates itself by emphasizing data moats, network effects, and true workflow ownership in an era where many AI startups are simply "wrappers" around large language models. Sue breaks down how to distinguish sustainable businesses from impressive demos, noting that the real winners are those that integrate deeply into user workflows and replace meaningful labor. The conversation also explores the evolution of AI investing—from infrastructure to copilots to today's agentic systems—and why durability comes from strong first principles rather than broad diversification. Along the way, Hall and Sue touch on global innovation ecosystems, the importance of resilience in founders, and why small, disciplined teams with high agency continue to outperform. Sue also shares how Amino Capital is leveraging AI internally, building its own data-driven investment systems to evaluate deals, support portfolio companies, and provide real-time insights to LPs. She emphasizes the importance of developing a clear investment thesis, staying humble yet decisive, and building systems that improve decision-making over time. Visit Amino Capital at www.aminocapital.com/ Reach out to at sue@aminocapital.com , and on www.linkedin.com/in/suexu/ _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https:/_/tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

Jessica Fain is a product leader at Webflow and former Chief of Staff to the CPO at Slack, where she worked alongside April Underwood and many past podcast guests including Stewart Butterfield, Annie Pearl, Tamar Yehoshua, and Noah Weiss. She's spent her career learning how executives actually make decisions—and why most people completely misunderstand the process.We discuss:1. Why great ideas often don't get buy-in2. Why executive calendars are “like strobe lights” and why the first 30 seconds of a meeting matter so much3. Why executives are usually optimizing for a global maximum while you are often optimizing locally4. The best question Jessica uses when a leader says something that seems wrong: “That's so interesting. What led you to believe that?”5. Why you should go in to learn, not to convince6. Why showing only one option is a mistake7. Why AI will make influence more important, not less—Brought to you by:Omni—AI analytics your customers can trustLovable—Build apps by simply chatting with AIVanta—Automate compliance, manage risk, and accelerate trust with AI—Episode transcript: https://www.lennysnewsletter.com/p/the-art-of-influence-jessica-fain—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Jessica Fain:• LinkedIn: https://www.linkedin.com/in/jessica-fain-79b8989—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jessica Fain(03:53) Why influence is the highest-leverage skill in product(04:47) Why great ideas fail without executive buy-in(06:00) How executives actually think(09:05) The fundamentals: context-setting, communication, and empathy(10:22) Stop pitching for approval—start co-creating with execs(12:59) Influence vs. politics (and why people get it wrong)(15:44) How to disagree with execs without losing trust(17:20) Going in to learn, not to convince(19:08) How to present ideas(26:05) The Minto-style approach and tailoring your communication to each exec(28:22) Why Jessica doesn't like the question “What's top of mind for you?”(30:24) Understanding incentives to unlock buy-in(32:10) Aligning product work with company strategy(35:10) Quick summary(37:31) Disarming the executive(40:49) Speed matters: why fast follow-up builds momentum(43:32) How to run high-impact meetings (the 60-second rule)(47:00) Why influencing execs is part of your job(49:15) Asking for more resources and thinking in 10x bets(52:23) What to do when your idea gets rejected(54:18) Clarifying information(56:50) How to build trust and make ideas stick(58:30) Shrinking big ideas into experiments(01:02:27) Common mistakes people make when influencing leaders(01:06:00) How to grow into your next role(01:09:32) How AI is changing influence and product work(01:17:55) Using AI to simulate exec feedback and improve pitches(01:21:15) Protecting our brains from overwhelm(01:22:44) Lightning round and final thoughts—Referenced:• Box: https://www.box.com• Slack: https://slack.com• Brightwheel: https://mybrightwheel.com• Webflow: https://webflow.com• April Underwood on LinkedIn: https://www.linkedin.com/in/aprilunderwood• Lessons in product leadership and AI strategy from Glean, Google, Amazon, and Slack | Tamar Yehoshua (Product at Glean, ex-Google and Slack): https://www.lennysnewsletter.com/p/you-dont-need-to-be-a-well-run-company-to-win-tamar-yehoshua• Atlassian: https://www.atlassian.com• Behind the scenes of Calendly's rapid growth | Annie Pearl (CPO): https://www.lennysnewsletter.com/p/behind-the-scenes-of-calendlys-rapid• Calendly: https://calendly.com• Glassdoor: https://www.glassdoor.co.in/index.htm• The 10 traits of great PMs, how AI will impact your product, and Slack's product development process | Noah Weiss (Slack, Foursquare, Google): https://www.lennysnewsletter.com/p/the-10-traits-of-great-pms-how-ai• Ethan Eismann on X: https://x.com/eeismann• Slack founder: Mental models for building products people love ft. Stewart Butterfield: https://www.lennysnewsletter.com/p/slack-founder-stewart-butterfield• Ilan Frank on LinkedIn: https://www.linkedin.com/in/ilanfrank• Checkr: https://checkr.com• Ali Rayl on LinkedIn: https://www.linkedin.com/in/alirayl• Rachel Wolan on LinkedIn: https://www.linkedin.com/in/rachelwolan• How Webflow's CPO built an AI chief of staff to manage her calendar, prep for meetings, and drive AI adoption | Rachel Wolan: https://www.lennysnewsletter.com/p/how-webflows-cpo-built-an-ai-chief• Barbara Minto's website: https://www.barbaraminto.com• How Slack invests in big little details through Customer Love Sprints: https://slack.design/articles/sweating-the-small-stuff• Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead): https://www.lennysnewsletter.com/p/building-product-at-stripe-jeff-weinstein• The Enneagram Institute: https://www.enneagraminstitute.com/type-descriptions• The Pitt on Prime Video: https://www.amazon.com/The-Pitt-Season-1/dp/B0DNRR8QWD• Towel warmer: https://www.amazon.com/FLYHIT-Large-Towel-Warmer-Bathroom/dp/B0CB5K34L2• Casa: https://getcasa.com• Jimi Hendrix: https://en.wikipedia.org/wiki/Jimi_Hendrix• Greek Theatre: https://en.wikipedia.org/wiki/Greek_Theatre_(Los_Angeles)—Recommended books:• Pachinko: https://www.amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563927• Homegoing: https://www.amazon.com/Homegoing-Yaa-Gyasi/dp/1101971061• A History of Burning: https://www.amazon.com/History-Burning-Janika-Oza/dp/1538724243• The Overstory: https://www.amazon.com/Overstory-Novel-Richard-Powers/dp/039335668X—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Bumble's new AI assistant Bee will move the dating app beyond the swipe by matching people based on compatibility and goals. Also, founded in 2024, Vidoso uses large language models to help organizations generate marketing collateral like images, presentations, video clips, blog posts, and social media content. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Julian Tcherassi is the founder of Magiktea, the first USDA Organic & Wildlife Friendly certified palo azul tea brand in the world.  Under his leadership, Magiktea has grown from a small independent startup into a nationally recognized wellness brand, now available in over 1,000 health food stores nationwide.  Passionate about natural remedies and sustainability, Julian started Magiktea with the mission to share sustainably sourced palo azul so that everyone can enjoy Mother Nature's most magical tea.  In This Conversation We Discuss: [00:00] Intro [02:06] Spotting an opportunity from personal experience [02:56] Starting a business through personal readings [05:06] Prioritizing retail over DTC for early traction [06:53] Offering consignment as visibility strategy  [10:31] Callouts [10:41] Embracing rejection as early sales training [14:43] Sponsor: Klaviyo [16:49] Learning advertisement tactics from founders [18:41] Optimizing website to support conversions [26:46] Sponsor: Intelligems [25:46] Improving listings to outshine competitors [29:26] Leveraging Amazon for exposure and sales [33:25] Sponsor: Electric Eye [34:31] Analyzing your brand for the winning message Resources: Subscribe to Honest Ecommerce on Youtube Fluorescent alkaline palo azul tea magiktea.com/ Follow Julian Tcherassi linkedin.com/in/julian-serrano-tcherassi-97a891156/ Get your free demo klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, Yannick Lorenz uncovers his remarkable transition from building Shadow Digital to leading Vesa Digital's aggressive M&A and growth strategy. He talks openly about the ups and downs of agency life, the importance of building a sellable business, and stepping into a strategic role in acquisitions—all fueled by lessons learned the hard way.Key Topics:How Yannick built Shadow Digital from a freelance side hustle into a successful agencyThe pivotal moment when he realized the value of making his business sellableThe lessons learned from hitting rock bottom during a major agency crisis in 2020The unique approach Vesa Digital takes to agency roll-ups and the concept of the VAN (Vesa Agency Network) strategyCreative deal structures and the importance of leaving chips on the table during acquisitionsHow Yannick is leveraging his CEO experience to now lead Vesa's inorganic & M&A effortsThe impact of self-sourcing deals and avoiding traditional private equity pathwaysNavigating culture fit, valuation, and deal negotiations with foundersPractical advice for founders about financial literacy, recurring revenue focus, and deal-making mindsetTimestamps:(0:13) The rapid evolution of Claude AI and setting up local coding interfaces(1:27) The magic of task stacking versus answer approximation in Claude(3:05) Introducing Yannick Lorenz and his entry into agency growth and exit(4:26) Yannick's background: from Germany to founder in California(6:10) Building Shadow Digital: from side hustle to agency(8:38) The turning point: landing a $20,000 deal and scaling(11:26) Navigating the 2020 crisis and the push toward specialization(12:24) Scaling rapidly with Webflow before the crash(13:47) A major realization: building a business to sell and the importance of cash flow(15:15) How Yannick connected with Vesa during a cold outreach mistake(17:19) The evaluation process: fit, culture, and professionalism(20:05) From lifestyle agency to a growth-focused exit plan(22:14) Strategies for leaving cash in the business before an exit(23:23) Reflecting on the emotional rollercoaster of entrepreneurship(25:21) Learning the inorganic & M&A game from top experts(27:48) Vesa's current inorganic growth strategy and future plans(29:55) Creative deal structures in agency acquisitions ($500K–$1M range)(34:15) Lessons on being an empathetic versus aggressive acquirer(36:25) Why financial literacy and recurring revenue are vital for deals(38:35) How interested founders can connect with Yannick for opportunitiesConnect with Christian and AyeletAyelet's LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.coIn/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featuredConnect with Yannick Lorenz on LinkedInhttps://www.linkedin.com/in/shadowyaya/ Hosted on Acast. See acast.com/privacy for more information.

We're getting in motion with Sera Tajima, as she joins us to talk about her lifelong relationship with movement. She explains how ballet taught her precision, control, and the ability to withstand "good pain”, creating a meditative practice of syncing mind and body, that continued to martial arts. Sera's athletic journey took a turn three years ago when she developed long COVID, forcing her to completely reassess her relationship with movement. Through her recovery process, she learned to listen to her body's needs rather than pushing through, discovering the importance of small daily movements. Sera continues to advocate for a cultural shift away from the tendency to treat the body as merely a vessel for the mind, and instead reconnect with it on a deeper level. Guest BioSera Tajima (she/her) is a product designer turned climate investor and advisor, bringing Silicon Valley growth expertise to founders solving our planet's biggest challenges. She's spent a decade driving growth at Y Combinator, Zendesk, and Webflow—achieving results like 200% acquisition increases. Through Conscious Tech Ventures, she guides climate startups scaling breakthrough solutions. Sera also has a course on sustainable growth. UC Berkeley-educated, Sera has spoken at Ikea, Uber, universities, and tech conferences worldwide, helping founders leverage product-market fit and product-led growth strategies. Her mission: Accelerate conscious tech that makes today's broken systems obsolete. We can't solve climate problems with the same thinking that created them.LinksSera's website: https://www.conscioustech.co/Sera on Spotify: https://creators.spotify.com/pod/profile/seratajima/Sera on LinkedIn: https://www.linkedin.com/in/seratajima/Sera on TikTok: https://www.tiktok.com/@seratajimaCreditsCover design by Raquel Breternitz.

SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B Marketing shouldn't be boring. And if your brand isn't building a world people want to step into, you're already falling behind. Daniel talks with Marissa Kraines, VP and Head of Marketing at Webflow, about how world building, humor, and human-first storytelling are reshaping modern B2B Marketing. From creating Webflow's breakout “AI Guy” character, to why brand matters more than ever in an AI-powered search world, Marissa shares how B2B brands can stand out in feeds dominated by cats, babies, and memes. They also dive into measuring brand beyond clicks, using AI as a creative partner (not a shortcut), and why human-to-human Marketing is the hill Marissa would die on. If you're a Marketer who wants to push B2B beyond features and funnels (and actually make people care) this is the episode for YOU. Follow Marissa: LinkedIn: https://www.linkedin.com/in/marissakraines/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Kevin Watkins is the Founder and Creative Director of Farewell, a web design and development agency based in Bend, Oregon, specializing in nonprofit, outdoor recreation, and sustainability organizations. In this episode of Pathmonk Presents, Kevin shares how Farewell helps organizations modernize outdated websites, reduce user friction, and empower lean marketing teams to do more with less. The conversation dives into Webflow's growing role as a flexible alternative to WordPress, the importance of seamless user journeys for member-based organizations, and why referrals and reputation still outperform most acquisition channels. Kevin also discusses adapting to changing SEO dynamics, embracing paid traffic optimization, and using emerging tools to stay ahead in an increasingly competitive web landscape

In this "WordPress SEO vs. Webflow SEO Comparisons: Website Development Tutorial + Checklist" podcast episode, host Favour Obasi-ike leads a detailed discussion comparing two popular website development platforms: WordPress and Webflow. The conversation delves into the critical aspects of choosing a content management system (CMS), including setup, design, maintenance, and search engine optimization (SEO). A key segment features a real-world account from a participant, Ryan, who shares his recent struggles with a significant Google algorithm update that drastically impacted his website's traffic and revenue. The episode provides a balanced view of both platforms, highlighting their respective strengths and weaknesses to help listeners make an informed decision based on their specific business needs, technical expertise, and long-term goals.Need to Book SEO Services for your Social Business?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Learning TopicsCMS Platform ComparisonAn in-depth analysis of WordPress and Webflow, covering ease of use, customization options, and built-in features. The discussion emphasizes that the best choice depends on the project's specific requirements and the user's technical comfort level.SEO Strategy and ImplementationThe episode explores how SEO is handled on both platforms, from WordPress plugins like Yoast and Rank Math to Webflow's integrated SEO tools. It stresses that while platforms provide tools, a successful SEO strategy relies on consistent effort and quality content.Impact of Google UpdatesListeners will learn about the real-world consequences of Google's algorithm changes, including the importance of continuous link building, content updates, and monitoring search engine results pages (SERPs).Website InfrastructureThe conversation covers the technical aspects of hosting and infrastructure, contrasting the self-hosted nature of WordPress with the managed hosting provided by Webflow. This includes considerations of scalability, performance, and DevOps.Analytics and TrackingThe importance of comprehensive analytics is highlighted, going beyond basic platform-specific metrics to include tracking AI mentions and utilizing tools like Google Search Console to gain a deeper understanding of website performance.Timestamps[00:00] Introduction: WordPress vs. Webflow[03:37] Google Algorithm Update Discussion with Ryan[07:00] SEO Strategy & The Importance of Backlinks[20:00] Comparing Platform-Specific Features[26:00] Hosting, Infrastructure, and Scalability[32:00] WordPress's Dominance in the Market[38:00] Technical Requirements and Maintenance[47:00] Integrating Email Marketing with Flowdesk[50:00] The Future of Analytics and AI Tracking[56:00] Best Practices for Website Development[72:30] Closing Remarks and Preview of Next EpisodeFrequently Asked Questions (FAQs)1. Which platform is better for a beginner with no coding experience?Webflow is generally considered more beginner-friendly due to its visual editor and managed hosting, which simplifies the setup and maintenance process. WordPress, while powerful, has a steeper learning curve and requires more hands-on management of hosting, plugins, and security.2. Can I achieve good SEO results on both WordPress and Webflow?Yes, both platforms offer robust tools to implement a strong SEO strategy. The key to success is not the platform itself, but the consistent application of SEO best practices, such as creating high-quality content, building quality backlinks, and optimizing for relevant keywords.3. How important are plugins for a WordPress site?Plugins are essential for extending the functionality of a WordPress site. They can add features for SEO, e-commerce, security, and more. However, it is crucial to use well-coded plugins from reputable sources, as an excessive number of plugins or poorly-coded ones can slow down your website and create security vulnerabilities.4. What are the main cost differences between WordPress and Webflow?Webflow operates on a subscription model with different pricing tiers based on features and traffic. WordPress is open-source and free to use, but you will incur costs for hosting, domain registration, premium themes, and plugins. The total cost for a WordPress site can vary widely depending on your specific needs.5. What was the key takeaway from Ryan's experience with the Google update?The main lesson from Ryan's story is that SEO is an ongoing process. Relying on past success without continuous effort in link building, content creation, and technical updates can leave a website vulnerable to algorithm changes. It highlights the importance of staying proactive and adaptable in your SEO strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#324 | Dave is joined by three marketing leaders from different industries to talk on a live session about AI and SEO and what they've learned over the last year. Dave Steer (CMO at Webflow), Marcy Comer (CMO at EagleView) and Clare Schmitt (VP, Marketing & Communications at Piedmont Global) break down how buyers are learning about products through ChatGPT and why traditional SEO fundamentals still matter. The group shares real examples of how they're approaching content, prompt tracking, PR, and brand authority, plus advice for marketers on where to focus, what to ignore, and how to guide their teams through this search shift.Timestamps(01:06) - Why AI + SEO is the hottest (and most confusing) topic in B2B marketing right now (05:37) - Meet the panel: marketing leaders from Webflow, EagleView, and Piedmont Global (09:15) - How AI search is changing buyer behavior vs traditional Google search (12:58) - EagleView's real approach to AI search, greenfield opportunities, and prompt tracking (16:05) - What “black hat” vs “white hat” tactics look like in AI-driven search (20:12) - Webflow's take: integrated marketing, generosity, and building useful tools (29:33) - Getting past high-level advice and into real execution (34:33) - “Circle the buyer”: how content builds demand before buyers are in-market (38:16) - Why PR is back: long-form press, citations, and brand credibility in AI search (45:16) - What to do if you're a startup with no budget: focus on positioning first Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive. AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.Visit exitfive.com/retreat to apply for Exit Five's first-ever, in-person Marketing Leadership Retreat, March 18–20, 2026 in Scottsdale, Arizona. Join 100 CMOs and VPs of Marketing from companies like like Zoom, Snowflake, Manychat, Bitly, G2, HP, and more for two days of thinking bigger around a trusted group of peers in marketing. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

On this episode I chatted with Matt Varughese about his business 8020 and his new hobbies, riding motorcycle off road, camping, fitness and vacations. His Agency 8020 helps companies and creators like Dr. Andrew Huberman, Hasan Minhaj, Ellen DeGeneres, Vanta, Circle, Pilot, and others move faster without code (mainly by building their websites on Webflow — the future of the web.) Previously, Matt ran Websterpeace (acquired by Tiny.com), and worked in design, development, e-commerce, and more for folks like Chance the Rapper, Good Company, and more.www.instagram.com/mattvaru https://www.8020.inc/ Huge thank you to our sponsors. The Oklahoma Hall of Fame at the Gaylord-Pickens Museum telling Oklahoma's story through its people since 1927. For more information go to www.oklahomahof.com and for daily updates go to www.instagram.com/oklahomahof The Chickasaw Nation is economically strong, culturally vibrant and full of energetic people dedicated to the preservation of family, community and heritage. www.chickasaw.net Dog House OKC - When it comes to furry four-legged care, our 24/7 supervised cage free play and overnight boarding services make The Dog House OKC in Oklahoma City the best place to be, at least, when they're not in their own backyard. With over 6,000 square feet of combined indoor/outdoor play areas our dog daycare enriches spirit, increases social skills, builds confidence, and offers hours of exercise and stimulation for your dog http://www.thedoghouseokc.com  #ThisisOklahoma 

In this episode of Scratch, Eric sits down with Adrian Rosenkranz, Chief Revenue Officer at Webflow, to explore how AI is fundamentally changing the way brands grow, compete and get discovered. As large language models reshape how people find and evaluate products, Adrian argues that marketing is shifting from a game of clicks and traffic to a game of relevance and answers, where your website, content and brand have to work for both humans and machines at the same time. We're effectively marketing to bots at this point! They dig into what this means in practice for CMOs, from how SEO and content strategies need to evolve, to why many AI initiatives stall inside large organisations. If you're currently trying to bring AI to your marketing team (Who isn't?) then Adrian has some practical guidance and perspectives to share to ensure that your AI initiatives actually deliver something valuable.  The conversation also goes beyond tools and tactics into leadership, creativity and culture. Adrian reflects on lessons from Salesforce, the importance of narrative and design thinking, and why creativity, taste and speed of adaptation are becoming the true sources of differentiation in an AI-native world. It's a wide-ranging discussion about how marketing, growth and brand leadership need to evolve for the next era of the web.Watch the video version of this podcast on YouTube    

In this episode, Carlos Gonzalez de Villaumbrosia speaks with Rachel Wolan, CPO at Webflow, the visual development platform valued at $4 billion that empowers over 3.5 million designers worldwide. Rachel discusses Webflow's bold strategy to evolve into an AI-native experience platform with the launch of AppGen, a tool bridging the critical gap between AI prototyping and true production for enterprises like The New York Times and Spotify.What you'll learn:The ICCPO Framework: Why modern leaders must remain patient zero and use their own tools to understand the systems they build.From SEO to AEO: Why Product Managers must now own Answer Engine Optimization as a primary distribution channel.AppGen Strategy: How to move beyond simple wrappers to generate full-stack, on-brand web apps directly from prompts.Key Takeaways

I'm sharing the replay of my recent Live Q&A session where we dug into all things client retention, communication, and keeping your web design business running smoothly… even when outages hit or the unexpected happens.You'll hear me break down some of the same strategies I taught at the recent Circle Summit — including how to set boundaries, create repeatable touchpoints, and turn one-time clients into long-term fans.And since we're heading into Black Friday, I also walk through this year's Web Designer Pro® deals, including some really solid bonuses to help you level up going into 2025.We cover:personal welcome videos that set the tonelaunch packs that turn go-live into referrals30-day post-launch buffers to reduce scope creepmonthly reports to stay top-of-mindA/B/C client segmentation for holiday outreachthe “website is never finished” mindsetSOS plans for Squarespace and Webflow clientscalm scripts for handling outages + tough conversationsshifting from designer → strategistwhat's new with Divi 5security basics and support plansBlack Friday offers worth sharing

The Topline team interview Ethan Smith, founder of Graphite, an San Fransico-based growth and SEO agency with clients like Notion, Webflow and Rippling. As well as Rahul Jain from Noble, a consultant who writes and speaks about AI. Thanks for tuning in! Catch new episodes every Wednesday. Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast! Chapters: 00:00 Introduction and Host Introductions 00:41 How Well Do You Know AI Search? 08:14 SEO vs. AI: The Changing Landscape 13:42 The Role of PR in AI Search 14:46 Get Cited By THESE Websites 18:13 SEO Strategies in the AI Era 25:07 Is SEO Actually Dead? 33:16 HubSpot's Message to The Market 34:27 SEO Evolution and Traffic Trends 34:54 The Future of Search and LLMs 36:34 Signs You Have The Wrong Product 40:01 Scaling AI Search Content 46:38 The Role of PR and AI in Marketing 01:01:42 What Have You Learned?  

Ethan Smith runs Graphite, the SEO & AEO company that helps brands like Webflow show up on Google's page one and ChatGPT's first answer. This is how he does it Ethan Smith is the founder and CEO of Graphite, a growth and SEO firm that's now pioneering Answer Engine Optimization—helping brands rank inside AI-generated responses. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience at GitLab, Cloudflare, and other category-defining companies to discuss navigating the current AI landscape. He argues that context-aware platforms built on top of commodity frontier models will determine competitive advantage, with marketing workflow platforms like Webflow positioning to compete against developer-focused tools like GitHub and GitLab.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic judgment while leveraging artificial intelligence effectively. He demonstrates creating a custom "chief of staff" GPT trained on company context and decision-making frameworks to challenge thinking rather than replace it. Steer emphasizes treating AI as a strategic partner that asks probing questions instead of a tool that generates mindless outputs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience from GitLab, Cloudflare, and other category-defining companies. He explains why successful marketers treat their strategies like stock portfolios with both long-term anchors and rapid pivots. Steer outlines how experimentation frameworks help teams adapt quickly when market conditions shift unexpectedly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams now handle engineering workflows as AI tools blur traditional boundaries. Dave Steer, CMO at Webflow, explains how marketers are gaining developer superpowers while maintaining distinct responsibilities. He outlines how marketing owns vision creation while engineering ensures reliability and infrastructure. The discussion covers how no-code platforms enable marketers to build technical solutions while preserving the critical need for engineering expertise in enterprise environments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content generation is the most overhyped AI use case in marketing. Dave Steer, CMO at Webflow, argues that marketers are focusing too narrowly on AI as a content creation tool rather than exploring its broader strategic potential. He advocates for building agentic AI workflows that orchestrate customer experiences and automate complex marketing processes. Steer emphasizes creating sophisticated automation systems where marketers become editors of AI output rather than manual content creators.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketers treat AI as a copywriting assistant instead of a customer experience transformation tool. Dave Steer is Chief Marketing Officer at Webflow, specializing in AI-driven website personalization and answer engine optimization for enterprise growth. He explains how to structure content for both human visitors and AI crawlers, implement automated multivariate testing at scale, and maintain strategic direction while experimenting with AI-powered optimization tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.