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Shane Murphy-Reuter is the President of Go-To-Market at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market. Today we discussed: [00:00] Opening [00:09] Introducing Shane Murphy-Reuter [00:51] Extending Your Core Business [04:47] How Hyperfocus Protects Your Business [06:51] Find your Unique Advantage [10:28] Messaging for Clients with Different Needs [15:05] Shifting Mindset to Deal with Growth [17:00] Incentivizing Sales Teams [19:00] How Will AI Effect Scheduling Software More About Shane Murphy-Reuter: Check out Shane Murphy-Reuter's Website: https://calendly.com/ Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt sits down with Mario Peshev, founder of DevriX, to discuss how marketing agencies must adapt to industry shifts in 2025. Mario shares insights from running a high-level WordPress consultancy, working with enterprise clients, and navigating the rapidly changing landscape of digital marketing, SEO, and AI. He shared his agency's transition from general web development to specializing in complex, high-traffic websites and B2B SaaS, all while balancing the demands of an evolving tech ecosystem.The discussion covers the impact of AI on marketing, the diminishing effectiveness of SEO, and how agencies should focus on strategic partnerships with platforms like HubSpot and Salesforce. Mario also shares his perspective on the current turbulence in the WordPress ecosystem, how agencies can stay competitive, and why embracing AI as an operational tool rather than a replacement for human creativity is crucial.Key TakeawaysWordPress & Agency Growth:Agencies must specialize to remain competitive – generalist approaches are becoming less sustainable.WordPress remains a core tool for enterprises, but clients are increasingly exploring alternative platforms like Webflow.Transitioning to consultancy-based models can provide stability in uncertain markets.AI's Impact on Marketing & Web Development:AI enables faster prototyping but does not eliminate the need for experienced developers.AI-generated content is becoming oversaturated, requiring businesses to differentiate through authenticity and human insight.Marketing agencies should focus on AI-assisted operations while maintaining human-driven creativity.SEO & Digital Marketing in 2025:SEO has become highly volatile, with algorithm changes reducing its reliability as a primary acquisition channel.Agencies should diversify their marketing strategies beyond just organic search.Strategic partnerships with platforms like HubSpot, Salesforce, and AWS can provide sustainable business growth.Navigating WordPress Industry Changes:Ongoing debates around WordPress governance and Automatic's influence create uncertainty in the community.Despite industry shifts, WordPress remains a powerful publishing platform with a strong ecosystem.Agencies must balance their reliance on WordPress while exploring other viable business models.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Mario PeshevTwitter/X: https://x.com/no_fear_incWebsite: https://mariopeshev.com/DevriX: https://devrix.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
What does it really take to drive scalable, data-informed growth in today's competitive marketing landscape? In this episode, we sit down with Tim Dalrymple — former Head of Growth Marketing at Notion and Director of Growth at Webflow — to unpack how elite teams are rethinking attribution, customer acquisition, and product-led growth from the ground up.Tim shares lessons from leading marketing at two of the most iconic product-led brands and offers a clear-eyed look at how to build growth systems that actually move the needle. Whether you're deep into performance marketing or looking to sharpen your measurement strategy, this conversation brings sharp insights into everything from SEO and user-generated content to ethical marketing and AI-driven decision-making.Discover: (0:00) Intro(1:29) What is growth marketing (and how it differs from brand marketing)(6:55) Where growth marketing sits on the org chart(10:40) Tracking view-through conversions through YouTube(20:20) Geolift tests: why you want them and how to do them(23:34) Why platforms claim attribution(26:57) Bidding on branded keywords(31:25) Performance marketing on social media(35:58) Who owns campaign ideation(38:09) Creating brand videos(47:39) SEO at Notion and Webflow(51:22) Linkbuilding at Notion and Webflow(54:18) Using agencies to forge channels(56:27) The AI growth marketing co-worker(01:03:43) Scaling growth at Roadway(01:11:51) Outro_______________________________________Where to find Tim Dalrymple:LinkedInWebsiteWhere to find Tim Soulo:LinkedInWebsite-------------------------Referenced: Sean Ellis Brian Balfour Reforge - The Growth Series Bryant Chou (Webflow Co-founder) Monday.com Tableau Recast Eppo Rand Fishkin Bruno Clay Product Fit Article Misha Vaughn Graphite Clay
Nova epizoda Digitalk podcast nosi sjajnu priču o jednom o najbrže rastućih startup-a u Americi - Nursa-i! Nenad Ivanović, naše gore list, je od samog početka deo ove velike priče i u razgovoru u novoj epizodi otkrio nam je kako to izgleda graditi jednu ovako veliku priču sa pozicije Lead Product Menadžera, dok nam je fokus razgovora bila njegova eskpertiza: Growth Product Marketing, pa smo iz prve ruke mogli da čujemo kako to podižete jedan ovakav startup od nule, kakve su to strategije, koji su to izazovi i rizici na tom putu, a Nenad je podelio i neka svoja razmišljanja kada je u pitanju budućnost ovog tipa marketing strategija u kontektstu razvoja AI tehnologije. Ne propustite ovu epizodu! Nenad Ivanović, Lead Product Manager @ Nursa https://www.linkedin.com/in/nenadivanovic/ Teme u epizodi: - Uvod & predstavljanje - Nenadovi počeci i razvoj karijere - Growth Product Marketing: šta to zapravo predstavlja? - Nursa – Jedan od najbrže rastućih startup-a u US - Najveći izazov i rizik – Od WordPressa do najvećeg Webflow sajta na svetu - Budućnost organskog Growth Marketinga u doba AI-ja - Da zaključimo Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/4iGpOxk - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ Prijatelj podkasta: - PerformLabs - https://performlabs.agency/ Oslobodite pun potencijal svog digitalnog marketinga! Optimizujte svoje kampanje i postignite maksimalne rezultate uz Performlabs. - BiVits ACTIVA vitamini i minerali - https://bivits.com/kategorija/bivits-paketi/ Puno obaveza, stres, prekovremeni rad... zvuči poznato? E, za to imamo pravo rešenje. To su BiVits ACTIVA vitamini i minerali. Sa njima ćete lako uzeti zdravlje u svoje ruke i više od toga. Preporučujemo vam NO STRESS paket – kombinacija tri suplementa koja pomažu da se bolje naspavate, smanjite napetost i podignete energiju. Na BiVits sajtu možete pronaći kombinaciju koja je baš za vas, a uz poseban kod DIGITALK ostvarujete i 25% popusta! Uzmite zdravlje u svoje ruke – uz BiVits ACTIVA vitamine i minerale! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Izgradi" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/
Join JJ in 'This Week in NoCode + AI' as he interviews Flo, the founder and CEO of Lindy.ai, about the evolution and rise of Lindy as a leading AI agent platform. Discover Flo's journey from Uber engineer to AI entrepreneur, the development of AI agents, and practical use cases with live demos showcasing Lindy's capabilities.
Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Jyoti Bansal is the CEO of @Harnessio and @TraceableAI . He is also a co-founder of Unusual Ventures.In a special episode of the Startup Field Guide podcast, Jyoti sits down with John Vrionis – his co-founder and friend of 20 years — to discuss the recent merger of Harness and Traceable. This merger positions Harness + Traceable to create the most advanced AI-native DevSecOps platform in the world!Join us as we discuss:00:00 Product market-fit is a journey1:38 The recent merger between Harness and Traceable3:09 The insight that led to Traceable's founding4:37 The technical inflection that Jyoti saw in 20197:46 The initial idea for Traceable11:39 Figuring out the right customer14:12 Iterating on Traceable's GTM approach16:34 Advice for early-stage founders21:54 The big vision for Traceable + Harness25:56 One book all founders should read26:26 Jyoti's advice on team-building27:55 Essential soft skill for founders28:55 Perspective on leadershipJohn Vrionis is the co-founder and CEO of Unusual Ventures.Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.
Join JJ Englert in this episode of 'This Week in NoCode + AI' as he sits down with Rafael, CEO and co-founder of WeWeb, to discuss the platform's remarkable 5x growth since launching their 'Build with AI' feature.
Im joined by Cody Schneider to jam on 3 trends/business ideas that will blow your mind. We analyze three main trends: the "buy it for life" movement (anti-consumerism focused on quality products), AI landing page builder for marketers, and TikTok templates. For each trend, we outline specific business models, monetization strategies, and tactical approaches to implementation.Timestamps: 00:00 - Intro01:51 - Trend 1: The Buy It For Life22:59 - Trend 2: AI Landing Page Builder29:49 - Trend 3: TikTok Template Aggregator 34:48 - Why we are in the Golden Age of Online Business OpportunitiesKey Points:• We discuss the "buy it for life" trend and how to build a directory website monetized through affiliate marketing• We explore opportunities in AI landing page builders for digital marketing agencies• We analyze the TikTok template trend and potential for creating a newsletter sharing viral formats• We emphasize how easy it is to build online businesses in the current environment using AI tools• We discuss strategies for building audiences on different platforms1) The "Buy It For Life" Trend69,000 monthly searches for people seeking products that LAST FOREVER instead of cheap disposables.The subreddit r/BuyItForLife is EXPLODING with consumers sharing durable products across categories.Here's the opportunity:Build a directory website with:• Beautiful UI (unlike Reddit's clunky interface)• Filters by category• Price drop alerts for premium productsMonetize through:• Affiliate commissions• Newsletter with exclusive deals• Premium membership for instant alertsMarketing strategy? Create value-packed Reddit posts with subtle domain signature.2) AI Landing Page BuildersDigital marketers DESPERATELY need landing pages that match ad keywords.Current tools are clunky and time-consuming.The opportunity:Create an AI tool where you:• Input brand aesthetics• Generate landing page templates instantly• Deploy to subdomains with one click• Modify with point-and-clickTarget audience? Digital marketing agencies running paid ads who need SPEED."But what about Webflow and Shopify adding AI?"Cody: "That's VALIDATION! Lead Pages does $50M/year. It's a MASSIVE category with room for many players."3) TikTok Template Trend98,000 monthly searches from creators hunting for viral TikTok formats.The opportunity:Create a newsletter showing:• This week's viral TikTok templates• How brands can adapt them• One-click editor accessAcquisition? Twitter threads breaking down viral formats with newsletter CTA.Monetization:• Free weekly version• Premium daily version• Eventually build video editor techBONUS IDEA: Reinvent Scott's Cheap Flights as a simple email newsletter with flight alerts from specific airports.Cody's FINAL WISDOM:"This is the GREATEST time ever to start online businesses. In an hour, you can have a company live with people on the website.""Don't buy a laundromat during the greatest gold rush of all time."Notable Quotes:"I don't think people understand the moment that we're in right now. Like this is the greatest time ever to start online businesses." - Cody"In an hour, you can have a company live and people on the website... We had it live in an hour. And then I put a tweet out and we drove, I think so far over like 20,000 people have gone to the website and we validated the idea." - CodyWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND CODY ON SOCIALCody's startup: https://www.landingcat.comX/Twitter: https://tinyurl.com/5fjdn8d7LinkedIn: https://tinyurl.com/28e89f5r
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt sits down with Steve Burge, founder of PublishPress, to discuss why publishers choose WordPress despite growing competition and shifting industry trends. Steve shares his journey from teaching and writing books to building and managing a suite of WordPress plugins focused on content management. His experience with government agencies, universities, and major publishers has shaped his approach to developing tools that enhance WordPress for organizations that require structured publishing workflows.The conversation touches on the strengths of WordPress as an open-source publishing platform, the challenges posed by competing tools like Substack and Ghost, and the ongoing debates around the future of WordPress. Steve also sheds light on the role of Newspack, the impact of AI in publishing, and the need for greater clarity and governance within the WordPress ecosystem.Matt and Steve discuss the evolving landscape of web development, how agencies and publishers should navigate the changes, and what the future holds for WordPress as both a publishing and website-building tool.Key TakeawaysWordPress & The Publishing IndustryWordPress remains dominant for publishers, universities, and government organizations that require structured editorial workflows.Platforms like Newspack, Paywall Project, and LEDE are pushing innovation in WordPress-based publishing.The rise of Substack, Beehive, and other newsletter platforms is pulling smaller publishers away from WordPress.Steve's Journey from Training to PluginsSteve transitioned from in-person and online training to building WordPress plugins.PublishPress originated from the need for editorial workflows in WordPress, inspired by Drupal's access control features.Acquired and improved various plugins, including MetaSlider and Co-Authors Plus.Challenges & The Future of WordPressThe WordPress ecosystem is facing fragmentation and governance concerns.AI and closed-source platforms like Webflow are attracting younger developers who might otherwise choose WordPress.Open-source principles remain crucial, but WordPress needs better governance and clearer commercial guidelines to thrive.Is WordPress a Website Builder or a Publishing Tool?The dual focus on Gutenberg as both a website builder and publishing tool creates challenges.Some argue WordPress should specialize in publishing, leaving website-building to third-party tools like Elementor and Bricks.The community remains divided on whether WordPress should prioritize content creators or developers.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Steve BurgeBluesky: https://bsky.app/profile/steveburge.comTwitter/X: https://x.com/SteveJBurgeWebsite: https://steveburge.com/PublishPress: https://publishpress.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
You can have the greatest design concepts in the world, but none of that matters if they don't make it into production.So this episode is all about how to create an aura of inevitability around your ideas.It features stories from early Facebook, Webflow, and Figma
✏️ Suscribirse https://youtu.be/1h7VZt_m7O8 ¡Bienvenidos a un nuevo episodio de Negocios y WordPress! En el episodio 224, exploramos temas fascinantes que van desde el roadmap de Bricks, una de las herramientas más populares para construir sitios web, hasta la innovadora herramienta de inteligencia artificial Krisp. Además, te contamos sobre la nueva newsletter de La Máquina de Branding, diseñada para ayudar a los desarrolladores de WordPress a mejorar sus habilidades y conocimientos. ¡Acompáñanos en este viaje digital! Bricks Roadmap: Novedades y Mejoras ¿Qué es Bricks? Bricks es un constructor de sitios web que permite a los usuarios crear páginas de manera intuitiva y visual. Con su enfoque en la personalización y la flexibilidad, se ha convertido en una opción popular entre los desarrolladores de WordPress. Novedades en el Roadmap En el último roadmap de Bricks, se han anunciado varias mejoras interesantes: Gestor de Fuentes: Ahora podrás subir fuentes directamente desde el Builder, facilitando la personalización de tus proyectos. Webhooks para Formularios: Esta funcionalidad permitirá integrar tus formularios con otras aplicaciones, mejorando la automatización de procesos. Variaciones de Productos en WooCommerce: Se implementará la gestión de variaciones de productos, permitiendo a los usuarios cambiar entre diferentes opciones de productos de manera más sencilla. Edición Múltiple de Elementos: Una función muy esperada que permitirá seleccionar y editar múltiples elementos a la vez, ahorrando tiempo en el diseño. Visual CSS Grid Builder: Una herramienta que facilitará la creación de diseños en cuadrícula, similar a lo que ofrecen otros constructores como Webflow. Estas mejoras no solo optimizan la experiencia del usuario, sino que también posicionan a Bricks como una herramienta competitiva en el mercado de WordPress. Krisp: La Herramienta que Elimina el Ruido ¿Qué es Krisp? Krisp es una herramienta de inteligencia artificial que elimina el ruido de fondo en tiempo real durante las llamadas y grabaciones. Ideal para quienes trabajan en entornos ruidosos, Krisp mejora la calidad del audio, permitiendo una comunicación más clara. Funcionalidades Destacadas Cancelación de Ruido: Elimina el ruido de fondo en tiempo real, mejorando la calidad de las grabaciones y llamadas. Grabación de Reuniones: Permite grabar audio, video o solo transcripciones de las reuniones, facilitando la revisión posterior. Transcripciones Inteligentes: Genera resúmenes y tareas a partir de las reuniones, ayudando a mantener un seguimiento efectivo de los puntos tratados. Krisp se ha convertido en una herramienta esencial para profesionales que buscan mejorar su productividad y comunicación. La Nueva Newsletter de La Máquina de Branding ¿Por qué una Newsletter? La nueva newsletter de La Máquina de Branding tiene como objetivo proporcionar contenido valioso a aquellos que están comenzando en el mundo del desarrollo web con WordPress. A través de esta newsletter, se ofrecerán consejos, tutoriales y promociones exclusivas. Contenido de la Newsletter Consejos de Desarrollo Web: Información útil para quienes desean mejorar sus habilidades en WordPress. Ofertas Exclusivas: Acceso a cursos y promociones solo para suscriptores. Lead Magnet: Un video exclusivo que abordará la evolución del desarrollador web, ayudando a los nuevos en el campo a entender su trayectoria. Con esta iniciativa, se busca no solo educar, sino también crear una comunidad más fuerte y unida en torno al desarrollo web. Conclusión En este episodio de Negocios y WordPress, hemos explorado el emocionante roadmap de Bricks, la innovadora herramienta Krisp y la nueva newsletter de La Máquina de Branding. Cada uno de estos elementos representa un paso hacia adelante en el mundo digital, ofreciendo herramientas y recursos valiosos para desarrolladores y emprendedores. Te invitamos a dejar tus comentarios sobre lo que más te ha gustado de este episodio y a suscribirte a nuestra newsletter para no perderte ninguna novedad. ¡Hasta la próxima! Preguntas Frecuentes (FAQ) 1. ¿Qué es Bricks?Bricks es un constructor de sitios web para WordPress que permite crear páginas de manera visual y personalizable. 2. ¿Cómo funciona Krisp?Krisp utiliza inteligencia artificial para eliminar el ruido de fondo en tiempo real durante llamadas y grabaciones. 3. ¿Qué tipo de contenido puedo esperar en la newsletter de La Máquina de Branding?La newsletter ofrecerá consejos de desarrollo web, ofertas exclusivas y contenido educativo para quienes están comenzando en el mundo de WordPress. Enlaces Internos y Externos: La Máquina de Branding Krisp Mantenimiento WordPress Bricks
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt welcomes Nat Miletic, founder of Clio Websites, to discuss the challenges and strategies for scaling a WordPress agency in 2025. Nat shares insights into the evolution of WordPress development, the role of AI in agency workflows, and how agencies can adapt to a rapidly changing digital landscape. He emphasizes the importance of standardizing workflows, focusing on client relationships, and leveraging AI to streamline operations while maintaining the human touch.The conversation also covers the ongoing debate around page builders vs. custom development, why clients are drawn to platforms like Webflow, and how agency owners can differentiate themselves in a crowded market. Nat highlights the need for agencies to specialize, build efficient processes, and offer value beyond just website development. He also shares his experience growing Clio Websites from a solo venture to a thriving agency, including his hiring strategy and project management approach.Key TakeawaysWordPress Agency Challenges & Growth:WordPress remains a powerful CMS, but fragmentation in tools and workflows can be overwhelming.Specializing in a particular stack (like Elementor or Bricks) helps streamline development and improve efficiency.Scaling requires hiring the right people and removing bottlenecks in workflow management.AI & Automation in Web Development:AI is a valuable tool for SEO, content creation, and code assistance, but it won't replace human creativity.Agencies should embrace AI to optimize processes, but client relationships remain a key differentiator.Future pricing models may factor in AI usage, with clients choosing between human-led and AI-assisted development.Competing with DIY Platforms & Other CMSs:Platforms like Webflow and Wix appeal to clients due to their branding and perceived simplicity.Education is key—agencies must communicate the long-term benefits of WordPress over closed ecosystems.Many businesses prefer expert-built solutions rather than relying on DIY website builders.Scaling a WordPress Agency:The key to agency growth is hiring strategically and standardizing processes.Transparent pricing and client pre-qualification save time and lead to better-fit projects.Implement clear project management structures and defined SOPs (standard operating procedures) to improve workflow efficiency.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeConnect with Nat Miletic:LinkedIn: https://www.linkedin.com/in/natmileticTwitter/X: https://twitter.com/NatMileticClio Websites: https://cliowebsites.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Andrew is slowly crawling towards a beta release for MetaMonster, he's almost done with the signup/checkout flow and then has a few more things he wants to check off the list before launch. Sean has been playing with Lovable again, and has built a proof of concept for a Webflow changelog he wants for Miscreants (and is thinking about selling). The guys get a little technical talking through the challenges with Supabase edge functions and building with AI. Links:Andrew's Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean's Twitter: @seanqsunMiscreants: http://miscreants.com/Sean's website: https://seanqsun.com/Stacked cookbook: https://www.amazon.com/Stacked-Perfect-Sandwich-Owen-Han/dp/0063330652For more information about the podcast, check out https://www.smalleffortspod.com/.Transcript:00:01.01SeanHow you doing?00:02.26AndrewI'm good, man.00:03.31SeanHow's South Carolina?00:04.58AndrewSouth Carolina was great. Had...00:09.01Andrewbut Sorry.00:10.00Seanwe'll start recording again.00:11.53SeanNo, keep it rolling, keep it rolling, keep going.00:13.18AndrewYou don't want to leave that? You don't want to leave my my hacking?00:15.76SeanHmm.00:18.03AndrewYeah. Yeah, picked up a little bit of, i don't know, crud. not Not even a cold necessarily, just like got super congested for a few days. But had a great time with my family.00:29.79AndrewTook my parents to Korean barbecue for the first time ever. They'd never never tried Korean barbecue and they loved it.00:32.22SeanWhoa.00:36.68AndrewI made some butter chicken for my mom's birthday for her and some of her friends.00:39.84SeanNice. Happy birthday your mom. What is your...00:43.39AndrewMy mom got a new kitten.00:45.25SeanWhoa.00:46.19AndrewSo that was fun.00:46.48SeanBig updates. Uh-huh.00:47.60Andrewher name's Her name's Ruthie.00:49.57SeanNice.00:50.30AndrewFull name RBG.00:51.66Seanare Okay.00:52.46AndrewShe's my mom's resistance kitten.00:54.48SeanVery good. i love it. I love it.00:57.66AndrewYeah. Yeah, things are good. i Cancelled last week's podcast because i was trying to get some work done on client project that we just we just shipped.01:11.63AndrewCongrats to the Dreadnought team. Their website's now live.01:14.42SeanAbsolutely.01:14.58AndrewSuper cool to see. it wasn't It absolutely was not that I was procrastinating on my promise to finish the onboarding flow for Metamonster.01:21.95SeanRight. Right. Right. Convenient story.01:24.77AndrewYeah, that had nothing to do with it.01:26.24SeanYour mom's birthday kitten. i don't believe any of those things. Yeah. Just kidding. Happy birthday to your mom. I don't know her name, but okay.01:37.38AndrewAllison. Allison had a great birthday.01:39.39SeanHappy birthday, Allison. Cool. Or Miss Askins. Miss Askins. Miss Askins.01:45.00AndrewAllison's fine. We are we are adults.01:49.54SeanAnd you might be an adult. You can make butter chicken. I can't. Cool. Cool. But that that was a fun, was that was a fun, hectic launch to get everything live. But02:03.35AndrewIt was. Yarek is a beast, man.02:05.70SeanI know.02:05.75AndrewYarek, like, just...02:06.73SeanYeah.02:08.61AndrewThere were so many things that he just took and ran with. And, like, the, the like, image... generator app that he built to apply like one of the the effects that we created for the website like without anyone asking him to build it was sick the client loves that uh yeah he's he's a beast i i feel i am a little worried that he hates me because i was constantly like hey all right can we change this can we change that like got another request for you but but no he's awesome02:17.91SeanYeah. Yeah.02:26.24Seanyeah02:41.42SeanYeah, he's, yeah. yeah. um do think And the guy's a part-time professor.02:48.22AndrewAnd he's a part-time professor.02:49.76SeanThat's crazy. He's out here teaching kids design things.02:50.68AndrewYeah.02:54.93SeanYeah, yeah, he's pretty good. We're very lucky to have him, so. Cool. health so So, okay. So we skipped. It's just for context.03:03.72SeanFor people that missed the last episode, two weeks ago on our weekly episode podcast, Andrew promised that for the next podcast, he would have his onboarding flow for his SaaS app done.03:16.04SeanIt has been, we missed an episode, so technically this is the new episode. so so is it see it? are like can we see it03:24.48AndrewDefine done.03:28.78Seanyou find time I don't know. I don't know what you had in mind.03:33.06AndrewOkay, so I would say the the we're over 50% of the way there.03:40.07SeanCan I reset my password? Because I forgot it. and he can't like03:42.15AndrewNo, no, that's that's one of the things that I still need to do.03:43.06Seangosh03:46.98AndrewSo you can sign up for an account. As part of the signup flow, you have to pick...
Tim Masek is the CMO of Storetasker, the largest platform to hire high-end Ecommerce talent. With a deep background in growth and Ecommerce enablement, Tim has played a pivotal role in connecting top-tier freelancers with Shopify merchants, helping brands scale with expert support.Before joining Storetasker, Tim founded and sold 1-800-D2C, a go-to platform that helped Ecommerce operators discover the best software solutions. His expertise in building marketplaces and curating specialized talent has made him a sought-after voice in the future of hiring and the evolution of freelance networks in Ecommerce.Passionate about the intersection of talent and technology, Tim continues to shape the way brands access expert freelancers, ensuring that Storetasker remains the trusted hub for Shopify's growing ecosystem.In This Conversation We Discuss: [00:46] Intro[01:04] Connecting brands with top talent[02:33] Targeting specific pain points[04:36] Expanding services strategically[08:20] Finding the right DTC marketer[09:31] Matching talent by industry[10:19] Avoiding marketplace dilution[12:52] Building brand equity first[13:50] Balancing full-time and freelance[17:40] Running lean without full-time hiresResources:Subscribe to Honest Ecommerce on YoutubeConnect With The Best Shopify Experts storetasker.com/Follow Tim Masek linkedin.com/in/timmasek If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Benedicte feels recharged. Benedikt shares the bright side of a customer cancellation.After the crazy beginning to her year, Benedicte is feeling recharged and productive. With the support load down, she finally released the article on WeWeb + Outseta and a companion expansion guide to the integration. Benedicte and Ola are also working on their latest project, Galleon.It's been pretty busy on the product-side for the Userlist team: they shipped company trigger support for nodes and the first version of the transactional messages endpoint and UI. With the product continuously evolving, Benedikt and Jane are thinking about doing a UI redesign of the platform. And while a customer cancellation is a bummer, Benedikt shares the bright side of the situation.Mentioned in this episode:Why We Sleep – a book by Matthew WalkerGalleon - Unlock the treasure of user data on your Webflow site
Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ podcast, Matt sits down with Victor Ramirez, an experienced technologist working at the intersection of WordPress and data analytics. The conversation explores the challenges WordPress professionals will encounter in 2025, from increasing competition in the CMS market to the impact of AI on development and marketing.Victor shares insights from his career working with enterprise organizations like News Corp, The Knot Worldwide, and Sotheby's. He discusses how AI is reshaping development workflows, making some roles obsolete while creating opportunities for those who learn to harness AI effectively. He also discusses the evolving WordPress landscape, including the shift toward headless WordPress, the potential decline in enterprise adoption, and how professionals can adapt by focusing on best practices and scalability.Matt and Victor also explore Upwork's role as a viable platform for high-level WordPress professionals and the increasing importance of SEO, metadata, and analytics in an AI-driven search landscape. They wrap up with a discussion on Gutenberg's impact on WordPress usability and the ongoing debate over whether WordPress should cater to end users or web professionals.## Key Takeaways### WordPress in Enterprise- Large organizations are questioning whether to continue investing in WordPress or transition to platforms like Webflow.- The strength of WordPress lies in its flexibility and open-source nature, but governance and product direction concerns are growing.### AI's Impact on WordPress Development- AI accelerates workflows but also threatens repetitive, low-level development jobs.- Developers who learn to integrate AI into their processes will have a competitive edge.- AI-generated code often lacks consistency and sustainability, reinforcing the value of WordPress as a structured platform.### Freelancing & Upwork Insights- Upwork can be a viable channel for high-level professionals, particularly in enterprise WordPress projects.- SEO plays a critical role in discoverability, with Upwork profiles often ranking higher than individual portfolios.### SEO & WordPress as a Publishing Platform- SEO is evolving beyond traditional keyword strategies into metadata and AI-driven search.- WordPress remains strong for content publishing but faces increasing competition from headless solutions and alternative CMS platforms.### Gutenberg & WordPress Usability- The WordPress Block Editor remains a divisive tool, praised for flexibility but criticized for its lack of structure.- Professionals and businesses need guardrails to prevent content management chaos.### Important Links- The WP Minute+ Podcast: thewpminute.com/subscribe- Connect with Victor Ramirez:Website: https://www.isvictorious.com/ Twitter/X: https://twitter.com/isvictoriousss- Learn more about WordPress Enterprise Solutions: https://wpvip.com/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★
Today I'm joined by Darrell Vesterfelt to explore why personal brand might be the most overlooked asset for early-stage founders.First, Darrell shows why traditional startups should borrow strategies from the creator world, sharing how he's helped companies drive sales and recruit talent through founder-led marketing. Then we dig into a step-by-step playbook for building your baseline presence - from getting your first podcast interview to crafting foundational content.You'll learn how to develop a personal brand that supports real business goals, create content efficiently without letting it consume your time, and increase conversion rates across recruiting, sales and partnerships.Timestamps:00:00 Introduction01:33 Behind Mount Haley Holdings02:29 The Stigma Around Personal Branding03:14 The Power of Personal Branding: Practical Steps05:47 5 Personal Branding Tips for Founders09:05 Step 1: How to Get Interviewed on Podcasts11:45 Step 2: Develop a Founding Story12:24 Step 3: Setting Up Social Media Profiles15:41 Step 4: Writing Foundational Essays18:03 Step 5: Business Case Studies20:38 How to Get High-Ticket Clients Through Personal Branding25:37 Why Keep Investing in Personal Brand at $40M ARR29:21 How to Attract Top Talent with Personal Branding33:02 Using Personal Brand to Build Company Culture38:40 Personal Branding Within Teams41:59 How to Create Educational Content That Sells53:17 Turning Personal Brand into Marketing ROI57:30 Building Community Around Your Business01:03:20 How to Systematize Content Creation01:06:22 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Darrell:Website: https://darrellvesterfelt.com Instagram: https://www.instagram.com/dvest LinkedIn: https://www.linkedin.com/in/darrellvesterfelt X: https://twitter.com/dvest Featured in this episode:Mount Haley Holdings: https://www.mounthaley.com Good People Digital: https://mygoodpeople.com Boomtown: https://boomtowngrowth.com HubSpot: https://www.hubspot.com Mighty Networks: https://www.mightynetworks.com Charli (Kit Creative Director): https://www.charlimarie.com Deliverability Podcast: https://deliverability.transistor.fm Webflow: https://www.webflow.com Framer: https://www.framer.com Hampton: https://www.joinhampton.com Sam Parr: https://www.linkedin.com/in/parrsam Leadpages: https://www.leadpages.com Cast Magic: https://www.castmagic.io Jason Lemkin: https://www.linkedin.com/in/jasonmlemkin Highlights:02:19 Personal Branding: The Silicon Valley Stigma14:46 Social Media Audit Checklist for Founders25:59 Why I'm Still Building My Personal Brand at $40M ARR29:21 Using Personal Brand to Improve Hiring34:41 How Kit Creates Internal Content38:37 Team Personal Branding Strategy57:24 Kit Building an Online Business Community
Send us a textIn this episode, Mark and Gael share their insights on the changing landscape of website building platforms and why they're actively looking for alternatives to WordPress, despite being longtime WordPress users.They cover everything you need to know, from detailed comparisons between WordPress, Webflow, and Bricks, and exactly how to transition away from WordPress without rebuilding everything.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/355-why-were-quitting-wordpress-in-2025/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________► Grab our FREE list of 45+ under-the-radar tools that will boost your business:https://www.authorityhacker.com/freebies/tools-swipe/► Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://x.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:
Varun Anand is the co-founder and Head of Operations at Clay, a GTM development environment that combines data and AI to help over 5000 companies power everything from CRM enrichment to highly targeted outreach campaigns. Clay recently announced their Series B expansion, raising $40M at a $1.25B valuation. Before Clay, Varun was the Director of Operations at Newfront and the Head of Expansion at Candid. Varun also spent four years working on Hillary Clinton's presidential campaign. – In today's episode, we discuss: Clay's unconventional GTM machine 3 changes that unlocked Clay's upmarket motion Layering enterprise customers on top of PLG Scrappy sales tactics: WhatsApp groups, Reddit threads, and reverse demos Thinking long-term about brand and content Building an elite team of people who are “technical enough” Clay's contrarian take on compensation Much more – Referenced: Anthropic: https://www.anthropic.com/ Clay: https://www.clay.com/ Clay's Series B expansion: https://www.clay.com/blog/series-b-expansion Eric Nowoslawski: https://www.linkedin.com/in/outboundphd/ Figma: https://www.figma.com/ Jesse Ouellette: https://www.linkedin.com/in/jesseoue/ Kareem Amin: https://www.linkedin.com/in/kareemamin/ Nick Merrill: https://www.linkedin.com/in/nick-merrill-64562310/ Notion: https://www.notion.com/ Oyster: https://www.oysterhr.com/ Pave: https://www.pave.com/ Rippling: https://www.rippling.com/ Snowflake: https://www.snowflake.com/ Verkada: https://www.verkada.com/ Webflow: https://webflow.com/ Yash Tekriwal: https://www.linkedin.com/in/yashtekriwal/ – Where to find Varun: LinkedIn: https://www.linkedin.com/in/vaanand/ Twitter/X: https://x.com/vxanand – Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson – Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast – Timestamps: (00:00) Teaser + Introduction (03:13) Turning traditional GTM on its head (05:37) How Clay hustled for its first customers: Reddit threads & WhatsApp groups (08:53) Unpacking Clay's credit-based pricing (14:29) Building Clay's self-serve engine (16:54) Why Clay rejected the usage-based model (19:04) Clay's big bet on content (23:59) How "reverse demos" win enterprise deals (27:49) 3 changes that unlocked Clay's upmarket motion (36:59) How to build trust with enterprise buyers (38:49) Applying the land and expand model (40:40) Hiring people who are “technical enough” (46:33) Inside Clay's hands-on interviewing process (48:15) Why Clay invested in brand from day-one (50:21) Clay's contrarian take on compensation (58:35) The person who shaped Varun's career
In this episode, Jesse Zhang joins Raza to discuss building cutting-edge AI agents for customer support. They explore how his early passion for LLMs led to creating a company that's transforming the way businesses like Rippling, Duolingo, and Webflow interact with customers. Jesse breaks down the challenges of scaling AI systems, the importance of customer feedback, and his predictions for the future of AI.Chapters:00:00 - Introduction and Jesse Zhang's Background 01:17 - First Exposure to LLMs and Building Early Projects 04:32 - Decagon's Rapid Growth and Differentiation in AI 06:37 - Understanding Decagon's AI Customer Support Product 10:21 - Challenges in Building High-Performance AI Systems 13:14 - Evolution from Simple RAG to Agent Architectures 16:54 - Measuring Accuracy with Evals and Customer Feedback 19:05 - Balancing Customization and Reusability Across Clients 22:35 - Handling Customer Data and Incremental Deployment 25:21 - Restructuring Support Teams for AI Integration 27:03 - Team Composition and the Role of Domain Expertise 29:19 - Advice for New AI Builders: Customer-Driven Development 32:21 - Key Insights on AI Agents and Enterprise Adoption 36:34 - Predictions for AI Advancements in 2025 39:41 - Is AI Overhyped or Underhyped? 41:07 - Closing Remarks and Final Thoughts------------------------------------------------------------------------------------------------------------------------------------------------Humanloop is the LLM evals platform for enterprises. We give you the tools that top teams use to ship and scale AI with confidence. To find out more go to humanloop.com
SaaStr 788: Going Multi-Product in the Age of AI with Webflow, Rubrik, Zoom, and ProductBoard At SaaStr Annual's AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. This panel of product leaders featured Anneka Gupta, CPO at Rubrik, Mahesh Ram, Head of AI Product at Zoom, Hubert Palan, CEO at Productboard, and Rachel Wolan, CPO at Webflow. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code JASON50 for an extra discount on our very best pricing. --------------------------------------------------------------------------------------------
I'm your host, Jack, your failure connoisseur, and today I'm joined by the one and only Jonathan Morin, better known in the Webflow world as Jo Mor. Joe is a standout designer and developer, whose work beautifully blends storytelling, sharp design, and smooth development into something truly unique.I first met Joe at Webflow Conf in London, where we had a memorable moment—twerking together while Melissa Mendez filmed us. Beyond the moves, Joe is an award-winning designer with a knack for combining aesthetic brilliance and technical precision. His site, jomor.design, is a testament to his skills and the waves he's making in the design world. And if you've seen his hilarious talk at Webflow Conf, you already know his energy is unmatched.But today, we're not just here to admire Joe's successes. We're diving into the trials and lessons that have shaped his journey. In this episode, we'll explore:Prioritizing money over meaningful work and its hidden costs.Selling a service he couldn't deliver—and the weekend he won't forget.Battling negative self-talk and the quest for self-compassion.This is going to be an honest, raw, and insightful conversation packed with lessons for anyone navigating the creative industry.00:00 Introduction and Guest Introduction01:52 Discussing Failure and Personal Growth06:05 Insights on Design and Development11:01 Advice for Aspiring Web Designers26:57 Balancing Work and Personal Life40:39 A Challenging Project45:01 The Weekend Nightmare47:06 Lessons Learned from Failure49:19 The Importance of Transparency55:06 Balancing Ambition and Self-CompassionWEBFLAIL FREEBIES10 Step Process To Land Your First Webflow Clients: The Ultimate Guide:https://www.webflail.com/resources/10-step-process-to-land-your-first-webflow-clients-the-ultimate-guideLINKS FOR JO
I'm your host, Jack, your failure connoisseur, and today we've got a special double-bill episode with the brilliant duo, Camille Di Vincenzo & Ellina Chhay. These two are powerhouse no-code and low-code experts who bring years of experience in Webflow and beyond, helping to build a better internet together.I first heard about Camille and Ellina through Théo Roland from the French Webflow community, who insisted I invite them on Webflail. And wow, am I glad I did! Both of them have extensive knowledge not just in the Webflow ecosystem but across various tools that make the no-code space so vibrant.Together, they've also been fostering an amazing sense of community through initiatives like Webflow Co-living, where professionals gather in inspiring locations to connect, collaborate, and grow. From board game nights to quizzes, these retreats are redefining the way Webflow enthusiasts bond and learn from each other.In this episode, we'll dig into six failures—three from each of these incredible guests. These failures include:For Ellina:Not qualifying prospects and accepting all calls without distinction.Underpricing her services and struggling to value her work.Accepting too many clients and underestimating project deadlines.And for Camille:Failing to set boundaries with customers and friends.Avoiding complicated projects that could push her to grow.Hesitating to ask questions in the Webflow community out of fear of judgment.These two have a wealth of insights to share about failure, resilience, and how to keep leveling up in this industry. Whether you're a beginner or a seasoned pro, you're going to learn so much from this conversation.00:00 Introduction and Personal Journey00:27 Meet the Guests: Alina and Camille01:32 Failures and Lessons Learned03:25 The Importance of Networking07:29 Co-living and Community Building24:06 Balancing Rates and Workload26:31 Respecting Boundaries with Clients29:42 Pricing Structures and Client Communication33:05 Overcoming Fear of Complex Projects41:00 Embracing Failure and Community SupportWEBFLAIL FREEBIES10 Step Process To Land Your First Webflow Clients: The Ultimate Guide:https://www.webflail.com/resources/10-step-process-to-land-your-first-webflow-clients-the-ultimate-guideLINKS FOR CAMILLE & ELLINA
I'm your host, Jack, your failure connoisseur, and today I'm thrilled to welcome the brilliant Webflow developer and mentor, Maria Karavá, to the Webflail Podcast. Maria is a powerhouse in the creative industry, known for her expertise in animation, WebGL, and immersive website experiences, all while championing accessibility and structured design.Based in Greece, Maria is a mentor at Flux Academy, guiding budding Webflow designers and developers to success. Her journey is filled with exploration, having worked across roles like 3D generalist, pre-press designer, and motionographer. Maria's versatility and passion for problem-solving shine through in her projects and mentorship style.In this episode, we'll delve into Maria's failures, each a stepping stone to her thriving career. We'll discuss:Tackling her sister's never-ending e-commerce site.Realizing UI/UX wasn't her path after a challenging job stint.Applying to Flux Academy before she was ready—and how it prepared her for success later.Get ready for an insightful conversation packed with wisdom, laughter, and a little bit of Greek flair. Maria, welcome to Webflail!00:00 Introduction and Initial Thoughts on Work Stress00:26 Welcome to the Web Flail Podcast01:29 Maria's Journey and Achievements02:48 Discussing Failure and Resilience06:44 Freelancing Challenges and Strategies10:19 Maria's Career Path and Choices13:49 Mental Health and Work-Life Balance17:39 The Never-Ending E-Commerce Project19:26 Working with Family: Pros and Cons24:32 Final Thoughts on Client Relationships29:26 Navigating Friendships in Freelancing31:23 The UI/UX Designer Experience34:55 Transitioning to Development39:18 The Importance of Basics in Web Development45:35 Applying for a Job at Flux Academy55:07 Embracing Failure and LearningWEBFLAIL FREEBIES10 Step Process To Land Your First Webflow Clients: The Ultimate Guide:https://www.webflail.com/resources/10-step-process-to-land-your-first-webflow-clients-the-ultimate-guideLINKS FOR Maria
David Lawant is Head of Research at FalconX, a leading institutional crypto prime brokerage in the US. He joins host Aaron Stanley to talk about crypto market structure heading into 2025, notably the incredible liquidity surge seen after the US elections in November. Lawant argues that these liquidity trends, combined with an improving regulatory environment and clearer investment thesis, could make this bull cycle different from previous ones. We also discuss his previous experience in crypto and equity research roles at Bitwise, Hashdex and Itau You can connect with David on Linkedin --------------------------------------------------------------- LIT Collective is the ultimate creative and design studio for Web3 companies. Based in Brazil and serving the globe, they've helped more than 100 brands with user-centric branding, UX/UI design, motion, Webflow development and other creative needs. Check out their website, follow them on X/Twitter and Instagram, and book a free consultation to learn about how LIT Collective can help you with your creative needs. ------------------------------------------------------------------- Powered by hydroelectric energy from the ITAIPU Dam, Morphware provides high-performance compute to run, train, and build your AI apps and agents. One of the greatest expenses when it comes to building AI applications is the compute. Morphware provides a gateway to accessible compute for AI development. Using abundant clean energy from Paraguay, NVIDIA's highest performing GPU servers and bitcoin mining infrastructure, Morphware offers some of the most competitive prices for compute in the industry. Follow on X @Morphwareai and join the Telegram to be a part of the community ----------------------------------------------------------------
After a couple of eventful weeks, things are finally slowing down for the holidays.Queen Raae's let-it-snow scriptUserlist's Conversion Goals featureThings have been pretty busy on the product side for Benedikt and the Userlist team: launching the Conversion Goals feature, releasing new workflow node types, and more. And after working around a hard problem for quite a while, the team has finally refactored how the platform works with conditions.With Webflow cutting their membership feature in 12 months, Benedicte is planning to make some good demos that would hopefully attract former Webflow customers. And despite being a bit nervous about the templates being filled up correctly, she successfully pushed the payment reminders for Whee customers. On the fun side of things, she and James applied a script to the Outseta website so it's snowing for the holiday season.
Guilherme Nazar is Regional VP for Latam at Binance, the world's largest cryptocurrency exchange. He joins host Aaron Stanley to discuss his previous experience building out Uber's operations in Brazil, Binance's growth in Brazil and the Latam region, the company's regulatory positioning under new CEO Richard Teng and the exchange's roadmap for Latam in 2025 00:30 Introduction 01:46 Guilherme's background and journey to Binance 09:05 Current state of Brazil's crypto market 15:57 Institutional adoption in Brazil 19:49 Regulatory landscape and Binance's approach 28:40 Binance's leadership transition and growth 37:34 LATAM regional strategy and market differences 42:14 Binance's market position and competitive advantage 47:15 Closing thoughts and 2025 outlook You can connect with Guilherme on Linkedin --------------------------------------------------------------- LIT Collective is the ultimate creative and design studio for Web3 companies. Based in Brazil and serving the globe, they've helped more than 100 brands with user-centric branding, UX/UI design, motion, Webflow development and other creative needs. Check out their website, follow them on X/Twitter and Instagram, and book a free consultation to learn about how LIT Collective can help you with your creative needs. ------------------------------------------------------------------- Powered by hydroelectric energy from the ITAIPU Dam, Morphware provides high-performance compute to run, train, and build your AI apps and agents. One of the greatest expenses when it comes to building AI applications is the compute. Morphware provides a gateway to accessible compute for AI development. Using abundant clean energy from Paraguay, NVIDIA's highest performing GPU servers and bitcoin mining infrastructure, Morphware offers some of the most competitive prices for compute in the industry. Follow on X @Morphwareai and join the Telegram to be a part of the community ----------------------------------------------------------------
Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode: We're wrapping up this incredible season with a special twist! For the first time, host Kate Syuma switches roles and becomes the guest. Kate is interviewed by her friend and former colleague, Lana Kul, in an honest and vulnerable conversation about her first year as a solopreneur.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs:—Key highlights from this episode
Have you ever wondered how to build a thriving online community for your business that not only grows but also generates income? Or how leaders in the digital space are transforming the concept of community to create meaningful connections and impactful results? Join me and Andrew, co-founder of Circle, in this episode where he shares his journey of success, challenges, and the magic behind creating paid membership communities that truly deliver value. ⚉ From Teachable to Circle - Andrew's creator's journey ⚉ Filling in a market gap and building a better tool for online communities ⚉ What sets modern communities apart? ⚉ Measures of personal and professional success ⚉ Who can and should build a community for their business? ⚉ Success, setbacks, and lessons learned from Teachable to Circle ⚉ Handling rejection in career growth ⚉ Know when to persist and when to pivot in entrepreneurship ⚉ How to build a successful startup ⚉ Advice for aspiring entrepreneurs Andy Guttormsen is the Co-Founder and CRO at Circle. He was on the founding team at Teachable ($250m exit), and went on to co-founded Circle in 2020. Circle is now the world's leading community platform for creators and businesses with customers like Adobe, Webflow, Brendon Burchard, Pat Flynn, Modern Fertility, Harvard Alumni, and 9,500+ others. MENTIONED IN THIS EPISODE: ⚉ [Books] Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow - https://www.amazon.com/Titan-Life-John-Rockefeller-Sr/dp/1400077303 CONNECT WITH MIKE:
Wei Zhou is the CEO of Coins and the former CFO of Binance. He joins host Aaron Stanley to discuss his recent acquisition of Coins.ph - the Philippines' oldest and most successful crypto exchange and how he is expanding its operations to the rest of the developing world You can connect with Wei on X/Twitter and Linkedin --------------------------------------------------------------- LIT Collective is the ultimate creative and design studio for Web3 companies. Based in Brazil and serving the globe, they've helped more than 100 brands with user-centric branding, UX/UI design, motion, Webflow development and other creative needs. Check out their website, follow them on X/Twitter and Instagram, and book a free consultation to learn about how LIT Collective can help you with your creative needs. ------------------------------------------------------------------- Powered by hydroelectric energy from the ITAIPU Dam, Morphware provides high-performance compute to run, train, and build your AI apps and agents. One of the greatest expenses when it comes to building AI applications is the compute. Morphware provides a gateway to accessible compute for AI development. Using abundant clean energy from Paraguay, NVIDIA's highest performing GPU servers and bitcoin mining infrastructure, Morphware offers some of the most competitive prices for compute in the industry. Follow on X @Morphwareai and join the Telegram to be a part of the community ----------------------------------------------------------------
Episodio 298. Es súper fácil, yo se los puedo explicar tan en serio y tan mal: alguien no enchufó bien el bajo en el Jack Jack doble macho doble amplificado super vinyl. Si queremos mantener la metáfora de la mujer, la solución es mas grande que el problema inicial porque cada vez que hay piernas, hay problemas, en el nombre de Victor Padre Hijo y Espíritu Víctor.
Welcome to Episode 11 of the Belkins PodcastIn this episode, Michael Maximoff sits down with Bruno Estrella, the Head of Growth Marketing at Clay and former Director of Growth Marketing at Webflow. Bruno shares his remarkable journey from playing soccer in Rio to leading growth strategies in Silicon Valley.They dive deep into the challenges and strategies of scaling startups, discussing:The pressures and privileges of handling large funding roundsStrategic budgeting and planning for hyper-growthThe complexities of Product-Led Growth (PLG) and when it's right for your businessThe role of community and ecosystem in driving growthBalancing brand integrity with aggressive marketing tacticsBruno's personal experiences transitioning from sports to techDon't miss this insightful conversation packed with actionable advice for entrepreneurs, marketers, and growth enthusiasts!Timecodes:0:00 - Intro1:57 - Introducing Bruno Estrella and Clay's $60M funding3:07 - First thoughts after closing the $60M funding round4:02 - Pressure as a privilege: Handling large funding6:38 - The anxiety of spending large marketing budgets6:51 - Clay's bold billboard campaign in San Francisco7:49 - Strategically timing marketing during Dreamforce conference8:34 - Challenges of measuring ROI on billboards9:51 - Target setting and strategic planning post-funding10:01 - 12-month growth planning and budget allocation13:22 - Scenario planning: Best case, realistic, and conservative14:07 - Collaboration with CFO and investors in planning16:18 - What makes Clay a special company16:28 - Building community and ecosystem around Clay18:00 - The flexibility and power of Clay's product20:30 - Making Clay a special place: Embracing controlled chaos23:15 - Comparing growth strategies at Webflow and Clay26:25 - Budget allocation and stress management at Webflow30:07 - Chasing opportunity vs. fear of missing out32:33 - Implementing product-led growth at Webflow and Clay35:27 - Common misconceptions about product-led growth (PLG)37:22 - Adding sales-led motion to PLG strategy40:07 - Scaling enterprise deals: From $40/mo to $40,000/year42:25 - Omni-channel vs. multi-channel marketing strategies45:25 - Importance of high volume and multi-channel in PLG46:20 - Discussing previous experience at BAMP48:25 - Risks of building services on single tactics50:06 - Hiring for leadership roles at hyper-growth companies53:35 - Traits that don't fit in startups: Need for structure55:23 - Bruno's journey from Rio to Silicon Valley56:40 - Transition from soccer to marketing57:52 - Reflections on career success and immigrant experiencesStay connected with us:
The craft of UX research is at an all-time high. How research leaders structure, staff, and scale their teams is more important than ever. Erin and Carol are joined by Brad Orego, Head of Research at Webflow, to talk all about the ways we can build better research teams.Brad shares their three-step process for creating a research practice that's ready to deliver for the business, including the questions you must ask stakeholders. Using examples from Webflow, Brad also talks about tactical considerations such as managing cross-team research requests, the importance of Operations, and how they think AI will help with democratization.This is must-listen for anyone building a research team, looking for ways to expand their influence or impact, and even early career folks who want a look inside an innovate team. Highlights03:14 Building Relationships and Networks for Long-Term Success16:18 Monitoring Customer Trends for Strategic Insights22:26 Optimizing Best Practices and Research Insights Activation29:37 Enhancing Efficiency and Reducing Risk Through Automation36:22 Four Key Questions to Guide Your Research40:41 Strategic Evolution and Research Maturity at WebflowAbout BradBrad (they/them) is a UX Leader, User Researcher, Coach, and Dancer who's been helping companies from early-stage startup to Fortune 500 develop engaging, fulfilling experiences and build top-tier Research & Design practices since 2009. They have helped launch dozens of products, touched hundreds of millions of users, managed budgets ranging from $0 to $10M+, and coached hundreds of Researchers.More ResourcesBuilding a UX Research Team From ScratchCreate Lasting UX Impact With StakeholdersThe Three Facets of High-Impact Research
Rodrigo Borges is a partner at Carvalho Borges Araujo Advogados in Sao Paulo. He joins host Aaron Stanley to discuss a newly proposed rule by the Brazilian Central Bank to prohibit crypto exchanges from transferring stablecoins to self-custodied wallets This is an extremely important development with lots of implications for crypto markets, operators and users in the Brazil market. The comment period on the proposed rule is open until February 28 You can connect with Rodrigo on Linkedin --------------------------------------------------------------- LIT Collective is the ultimate creative and design studio for Web3 companies. Based in Brazil and serving the globe, they've helped more than 100 brands with user-centric branding, UX/UI design, motion, Webflow development and other creative needs. Their experienced team will walk you through the complexities and nuances of Web3-native design and branding — helping you to grow faster, gain credibility and build brand awareness. Check out their website, follow them on X/Twitter and Instagram, and book a free consultation to learn about how LIT Collective can help you with your creative needs. ----------------------------------------------------------------
Join me as I chat with Omar Choudhry, a serial entrepreneur, as we dive deep into how to build and scale directories. Omar shares his strategies and frameworks for how to use AI and SEO to build and scale cash flowing directories.Episode Timestamps00:00 Intro04:26 Overview of GuiltyChef.com06:56 The Power of Schema in SEO14:04 Traffic 18:07 Monetization Potential24:34 Overview of bestdubai.com32:09 Live Cooking Session: Building a Directory35:47 Using Apify for Data Scraping39:54 Using Claude for organizing information and data44:01 Setting Up Zapier for Automation55:26 Formatting data on Claude 1:06:42 Building a Comprehensive Directory1) First directory: GuilteyChef.com- AI-generated recipes from top restaurants- Went from 0 to 100k monthly visitors in 7 months- Built in ONE week as a side project- Already monetizing with $2.99 recipe packsKey insight: People want to recreate restaurant dishes at home2) Second directory: BestDubai.com- Bought domain for $1.2k (incredible deal)- Competing with TripAdvisor in just 30 days- AI-generated reviews & scores- Automated everythingSmart move: Added referral tags to outbound links = restaurants see traffic source3) The Tech Stack - Webflow for website- Zapier for automation- Claude AI for content- Apify for data scraping- Google Sheets as input- Python snippets for formattingNo coding experience needed!4) The Secret Sauce: Schema markupOmar uses AI to generate perfect schema for each pageWhy it matters:- Helps Google understand content- Gets rich snippets in search- Ranks above established sites- Most competitors do this wrong5) The Process:1. Get place ID from Google Maps2. Scrape data using Appify3. Format data for Claude4. Generate content with AI5. Push to Webflow CMS6. Auto-generate everythingOne place ID = complete page with images, content & SEO6) Monetization strategies:- Premium recipe packs- Restaurant partnerships- Ingredient affiliate links- Sponsored listings- Brand partnerships- Custom AI toolsPro tip: Let restaurants find YOU through analytics7) Key Learning:You can now compete with giants like TripAdvisor using:- Smart AI automation- Proper schema markup- Geographic targeting- Language optimization- Clean UX designBudget needed: Under $2k The future of directories is here. Time to build!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND OMAR ON SOCIAL5 Day Sprint - Build with AI: https://www.skool.com/5-day-sprint/aboutInstagram: https://www.instagram.com/omarchoudhry/X/Twitter: https://x.com/OmarChoudhryLinkedIn: https://www.linkedin.com/in/omarchoudhry/?originalSubdomain=uk
Noelle Acheson is an expert analyst focusing on the intersection of crypto and macroeconomy. She was previously head of research at CoinDesk and led institutional research efforts at Genesis Trading, and now she's the author of the Crypto is Macro Now newsletter She joins host Aaron Stanley to discuss recent developments in the crypto markets, including the US presidential election, a potential strategic bitcoin reserve in the US, MicroStrategy's continued bitcoin accumulation and global monetary expansion You can connect with Noelle on Linkedin --------------------------------------------------------------- LIT Collective is the ultimate creative and design studio for Web3 companies. Based in Brazil and serving the globe, they've helped more than 100 brands with user-centric branding, UX/UI design, motion, Webflow development and other creative needs. Their experienced team will walk you through the complexities and nuances of Web3-native design and branding — helping you to grow faster, gain credibility and build brand awareness. Check out their website, follow them on X/Twitter and Instagram, and book a free consultation to learn about how LIT Collective can help you with your creative needs. ----------------------------------------------------------------
I'm your host, Jack, your failure connoisseur, and today I'm joined by the incredible creative, Lili Price. Lily is the founder of Onomy Studio, an innovative agency that helps future-focused brands stand out through bold storytelling, cutting-edge design, and tech brilliance.Although Onome Studio is relatively new, Lily brings a wealth of experience to the table. She's worked with top London agencies on projects for prestigious brands like the Tate Modern, Fever Tree, Clinique, and more. Currently, her studio is attracting an exciting mix of clients, particularly in the drinks and beauty industries. It's inspiring to watch her journey unfold, and in this episode, we'll dive into how she's been building and growing her brand.I've been following Lily's work on LinkedIn and couldn't resist inviting her on Webflail before she becomes so famous that my emails start getting ignored! Of course, her success didn't happen overnight. As you know, the creative journey often involves a lot of trial, error, and resilience.In this episode, Lily will share insights from her experiences, including:Starting a business at just 15 years old.Navigating the highs and lows of digital nomad life.Balancing too many ideas and skills while struggling to stay focused.This is going to be an incredible conversation filled with valuable lessons. I'm thrilled to have her here. Lily, welcome to WebFlail!00:00 Introduction to the Episode00:22 Meet Lily Price: Creative Journey and Background01:30 Challenges and Failures in the Creative Industry03:37 Insights on Agency Experience and Freelancing12:46 Starting a Business at a Young Age27:45 Navigating Dyslexia and Building Resilience36:05 The Importance of Communication in the Studio36:55 A Valuable Resource for Designers38:28 Embracing the Digital Nomad Life41:04 Challenges of the Digital Nomad Lifestyle43:31 Returning to the UK and Finding Community45:42 Navigating Multiple Skills and Finding a Niche56:41 The Future of Creative Work and Niching01:02:10 Concluding Thoughts and Future GuestsWEBFLAIL FREEBIES10 Step Process To Land Your First Webflow Clients: The Ultimate Guide:https://www.webflail.com/resources/10-step-process-to-land-your-first-webflow-clients-the-ultimate-guideLINKS FOR Lili
Ep. 281 Can AI really drive 3 million visitors a month to your site? Kipp and Kieran dive into the revolutionary impact of AI on SEO and modern marketing strategies with expert Chang Chen. Learn more about leveraging AI to handle repetitive tasks and enhance one-to-one user personalization, recognizing the shift in content strategy towards influence and impressions over clicks, and discovering the essential workflows and tools for efficient and high-quality content creation. Mentions Chang Chen https://www.linkedin.com/in/ccchangchen/ Webflow https://webflow.com/ AirOps https://www.airops.com/ AI for Growth and Marketing https://www.hockeystick.io/ai-for-growth-and-marketing We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
In this episode, Andrew talks about the rapid audience growth he's seeing on Bluesky and the challenges he's running into finding Founding Users for MetaMonster. The guys talk about the idea of product market fit as a spectrum and validation as a way to uncover where you might be on that spectrum, but without ever getting to 100% certainty. Then Sean talks through trying to find his next side project idea. Links:Andrew's Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/ChartJuice: https://www.chartjuice.com/Sean's Twitter: @seanqsunMiscreants: http://miscreants.com/CopyWork: https://copy.work/Wordpress to Webflow-ready CSV: https://contentgobl.in/For more information about the podcast, check out https://www.smalleffortspod.com/.Transcript:00:00.01SeanThis is a full Andrew podcast with Sean does a support character today Mainly because I was late before this call00:08.75AndrewUh, I was also kind of late. I was chatting with a friend and it took me a while. Yeah. what's up, man? How are you?00:17.09SeanI'm good. um I'm busy. um Yeah, I'm busy. A lot of things happening with miscreants, Q4, trying to get a lot of things wrapped up before the holidays and and just so much inbound.00:31.44SeanSo much inbound.00:31.83AndrewThat's great.00:32.67SeanYeah, it is. It's amazing. You know, partially00:34.65Andrewyou see You sound exhausted by it. but00:36.91SeanI'm so tired. Yeah. Well, partially thanks to you for for doing some really good work as well. So I appreciate it.00:43.48AndrewCool. I'm glad it's been helping.00:45.98SeanYeah, absolutely. What's up with you? What's going on?00:49.78AndrewSo two things I want to talk about today, a small one and then a bigger one that I want to work out some thoughts with, with you and our, our 12 listeners.01:01.03SeanYeah.01:02.70Andrewso the small one real quick blue sky is popping off right now. It is wild. I've been, I've had an account for like two weeks now and I'm up to 1200 followers.01:16.59Andrewstarter kits are this like magical growth hack, uh, where01:16.28Seanhe yeah01:20.44SeanAre starter kits just lists but people can auto follow everyone in the list?01:25.31AndrewBasically, yeah, yeah, a starter kit is basically like a Twitter list.01:26.99Seanokay01:30.65AndrewBut so in Blue Sky, you have three concepts that that fulfill part of the responsibility of lists um in Twitter. So you have starter kits, which are a way to curate a list of people that you think others should follow most often around the topic. So like, I'm in a couple of like indie hacker, indie founder, bootstrap founder, starter kits. and you can, when you open a starter kit, you can follow individual people or you can just click follow all.02:01.31Andrewand And so that's how I found people to follow. I'm following like 360 people. It's almost all from like a handful of starter kits. And then and it's a really great mechanism for people to very quickly build a little network.02:18.09AndrewAnd it's if you get added to a couple of these, it's an awesome growth mechanism.02:22.54SeanHell02:22.64AndrewSo I'm up to 1,200 followers. very, very quickly, which is cool.02:28.21Seanyeah.02:29.29AndrewAnd we'll see how that correlates to engagement. wasn't seeing much engagement for the first like maybe 400 or 500 followers, but now I feel like I'm starting to see some pretty solid engagement.02:41.50AndrewI think engagement is naturally going to lag behind followers on the platform while people are still building a habit of checking and using Blue Sky, because it's still like A lot of people are switching over right now or like signing up and trying it for the first time, and so they're not going to have that usage habit right away. But I'm now seeing more engagement there than I am on tweets, and I have like 2700 Twitter followers.03:09.80AndrewSo there's there's starter kits, then there's lists. they do have lists that work exactly like Twitter lists, which are like a non-algorithmic way to curate a list of people whose content you want to view without following them. And then they have feeds, which are custom algorithms that developers can write and publish.03:31.61Andrewso there's like 50,000 feeds. So there's essentially 50,000 different algorithms you can choose to subscribe to and follow. So there's a default discover algorithm. There's a default like following algorithm, where it's just everyone you follow.03:46.88Andrewthen you can subscribe to lots of different feeds and customize your algorithm work the way you want to, which is a really cool idea.03:59.56AndrewYeah.03:57.79Seanthat is a really cool idea i wonder i wonder if there's like a secret like if your feed is used a lot you know how like you know plug-in like places that like have that you do upload plugins and stuff will pay out a certain amount if you have like a cool04:13.36AndrewMaybe. Yeah. I don't think they've started doing revenue sharing on blue sky yet. and they very openly said they're going to try to stay away from advertising and sell premium features, which is interesting. sort of Also the blue sky team is only 20 people. There are 20 people on the team.04:34.05SeanSo you're saying Musk didn't fire enough people when he joined Twitter. That's what you're telling me.04:39.64AndrewI'm saying it's really cool what they're doing. And they're they're being very open and like chatting with and interacting with the community. Overall, the vibes are just, it I think because it's new, like this won't last forever, but because it's new, people are looking for people to follow. They're looking for content to engage with. therere They're just more open and and curious than where people have more set patterns of behavior that they fall into.05:11.07AndrewSo the vibes are really good right ...
Today Aaron talks to Emin Gün Sirer — CEO of Ava Labs, a former computer science professor at Cornell University and the mastermind behind the Avalanche blockchain. We discuss how Avalanche's deployment of subnets offers an alternative to the ongoing modular versus monolithic debate, recent successes on the gaming and tokenization fronts, and the Avalanche community's strategic focus on emerging markets — evidenced by its recent summit in Buenos Aires. We also talk about Gün's front-row seat involvement in crypto dating back to the early days of bitcoin, the 2016 DAO hack and now deploying his own alternative Layer 1 chain. You can follow Gün on X/Twitter and Linkedin --------------------------------------------------------------- LIT Collective is the ultimate creative and design studio for Web3 companies. Based in Brazil and serving the globe, they've helped more than 100 brands with user-centric branding, UX/UI design, motion, Webflow development and other creative needs. Their experienced team will walk you through the complexities and nuances of Web3-native design and branding — helping you to grow faster, gain credibility and build brand awareness. Check out their website, follow them on X/Twitter and Instagram, and book a free consultation to learn about how LIT Collective can help you with your creative needs. ----------------------------------------------------------------
HTML All The Things - Web Development, Web Design, Small Business
How much power should you give your clients and non-tech colleagues? In this episode, Matt and Mike explore the evolving landscape of web development tools and workflows, inspired by Webflow's new page and component slots. They discuss how these innovations, along with popular page builders and CMSs, are empowering non-tech staff to take on more responsibilities, reducing developer involvement in day-to-day content updates. However, this shift comes with risks like design inconsistency, security vulnerabilities, and technical debt. The duo also examines the future of page editing, from AI-driven templates to voice-activated tools and automated quality checks, highlighting the balance between empowering editors and maintaining developer oversight. Show Notes: https://www.htmlallthethings.com/podcasts/are-developers-making-page-builders-too-powerful-for-content-editors Thanks to Magic Mind for sponsoring this episode, enjoy 20% off one-time purchases and subscription using our link and code (Link: https://magicmind.com/HTMLPOD20 Code: HTMLPOD20) Thanks to Wix Studio for sponsoring this episode! Check out Wix Studio, the web platform tailored to designers, developers, and marketers via this link: https://www.wix.com/studio
Alessio will be at AWS re:Invent next week and hosting a casual coffee meetup on Wednesday, RSVP here! And subscribe to our calendar for our Singapore, NeurIPS, and all upcoming meetups!We are still taking questions for our next big recap episode! Submit questions and messages on Speakpipe here for a chance to appear on the show!If you've been following the AI agents space, you have heard of Lindy AI; while founder Flo Crivello is hesitant to call it "blowing up," when folks like Andrew Wilkinson start obsessing over your product, you're definitely onto something.In our latest episode, Flo walked us through Lindy's evolution from late 2022 to now, revealing some design choices about agent platform design that go against conventional wisdom in the space.The Great Reset: From Text Fields to RailsRemember late 2022? Everyone was "LLM-pilled," believing that if you just gave a language model enough context and tools, it could do anything. Lindy 1.0 followed this pattern:* Big prompt field ✅* Bunch of tools ✅* Prayer to the LLM gods ✅Fast forward to today, and Lindy 2.0 looks radically different. As Flo put it (~17:00 in the episode): "The more you can put your agent on rails, one, the more reliable it's going to be, obviously, but two, it's also going to be easier to use for the user."Instead of a giant, intimidating text field, users now build workflows visually:* Trigger (e.g., "Zendesk ticket received")* Required actions (e.g., "Check knowledge base")* Response generationThis isn't just a UI change - it's a fundamental rethinking of how to make AI agents reliable. As Swyx noted during our discussion: "Put Shoggoth in a box and make it a very small, minimal viable box. Everything else should be traditional if-this-then-that software."The Surprising Truth About Model LimitationsHere's something that might shock folks building in the space: with Claude 3.5 Sonnet, the model is no longer the bottleneck. Flo's exact words (~31:00): "It is actually shocking the extent to which the model is no longer the limit. It was the limit a year ago. It was too expensive. The context window was too small."Some context: Lindy started when context windows were 4K tokens. Today, their system prompt alone is larger than that. But what's really interesting is what this means for platform builders:* Raw capabilities aren't the constraint anymore* Integration quality matters more than model performance* User experience and workflow design are the new bottlenecksThe Search Engine Parallel: Why Horizontal Platforms Might WinOne of the spiciest takes from our conversation was Flo's thesis on horizontal vs. vertical agent platforms. He draws a fascinating parallel to search engines (~56:00):"I find it surprising the extent to which a horizontal search engine has won... You go through Google to search Reddit. You go through Google to search Wikipedia... search in each vertical has more in common with search than it does with each vertical."His argument: agent platforms might follow the same pattern because:* Agents across verticals share more commonalities than differences* There's value in having agents that can work together under one roof* The R&D cost of getting agents right is better amortized across use casesThis might explain why we're seeing early vertical AI companies starting to expand horizontally. The core agent capabilities - reliability, context management, tool integration - are universal needs.What This Means for BuildersIf you're building in the AI agents space, here are the key takeaways:* Constrain First: Rather than maximizing capabilities, focus on reliable execution within narrow bounds* Integration Quality Matters: With model capabilities plateauing, your competitive advantage lies in how well you integrate with existing tools* Memory Management is Key: Flo revealed they actively prune agent memories - even with larger context windows, not all memories are useful* Design for Discovery: Lindy's visual workflow builder shows how important interface design is for adoptionThe Meta LayerThere's a broader lesson here about AI product development. Just as Lindy evolved from "give the LLM everything" to "constrain intelligently," we might see similar evolution across the AI tooling space. The winners might not be those with the most powerful models, but those who best understand how to package AI capabilities in ways that solve real problems reliably.Full Video PodcastFlo's talk at AI Engineer SummitChapters* 00:00:00 Introductions * 00:04:05 AI engineering and deterministic software * 00:08:36 Lindys demo* 00:13:21 Memory management in AI agents * 00:18:48 Hierarchy and collaboration between Lindys * 00:21:19 Vertical vs. horizontal AI tools * 00:24:03 Community and user engagement strategies * 00:26:16 Rickrolling incident with Lindy * 00:28:12 Evals and quality control in AI systems * 00:31:52 Model capabilities and their impact on Lindy * 00:39:27 Competition and market positioning * 00:42:40 Relationship between Factorio and business strategy * 00:44:05 Remote work vs. in-person collaboration * 00:49:03 Europe vs US Tech* 00:58:59 Testing the Overton window and free speech * 01:04:20 Balancing AI safety concerns with business innovation Show Notes* Lindy.ai* Rick Rolling* Flo on X* TeamFlow* Andrew Wilkinson* Dust* Poolside.ai* SB1047* Gathertown* Sid Sijbrandij* Matt Mullenweg* Factorio* Seeing Like a StateTranscriptAlessio [00:00:00]: Hey everyone, welcome to the Latent Space Podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co-host Swyx, founder of Smol.ai.Swyx [00:00:12]: Hey, and today we're joined in the studio by Florent Crivello. Welcome.Flo [00:00:15]: Hey, yeah, thanks for having me.Swyx [00:00:17]: Also known as Altimore. I always wanted to ask, what is Altimore?Flo [00:00:21]: It was the name of my character when I was playing Dungeons & Dragons. Always. I was like 11 years old.Swyx [00:00:26]: What was your classes?Flo [00:00:27]: I was an elf. I was a magician elf.Swyx [00:00:30]: Well, you're still spinning magic. Right now, you're a solo founder and CEO of Lindy.ai. What is Lindy?Flo [00:00:36]: Yeah, we are a no-code platform letting you build your own AI agents easily. So you can think of we are to LangChain as Airtable is to MySQL. Like you can just pin up AI agents super easily by clicking around and no code required. You don't have to be an engineer and you can automate business workflows that you simply could not automate before in a few minutes.Swyx [00:00:55]: You've been in our orbit a few times. I think you spoke at our Latent Space anniversary. You spoke at my summit, the first summit, which was a really good keynote. And most recently, like we actually already scheduled this podcast before this happened. But Andrew Wilkinson was like, I'm obsessed by Lindy. He's just created a whole bunch of agents. So basically, why are you blowing up?Flo [00:01:16]: Well, thank you. I think we are having a little bit of a moment. I think it's a bit premature to say we're blowing up. But why are things going well? We revamped the product majorly. We called it Lindy 2.0. I would say we started working on that six months ago. We've actually not really announced it yet. It's just, I guess, I guess that's what we're doing now. And so we've basically been cooking for the last six months, like really rebuilding the product from scratch. I think I'll list you, actually, the last time you tried the product, it was still Lindy 1.0. Oh, yeah. If you log in now, the platform looks very different. There's like a ton more features. And I think one realization that we made, and I think a lot of folks in the agent space made the same realization, is that there is such a thing as too much of a good thing. I think many people, when they started working on agents, they were very LLM peeled and chat GPT peeled, right? They got ahead of themselves in a way, and us included, and they thought that agents were actually, and LLMs were actually more advanced than they actually were. And so the first version of Lindy was like just a giant prompt and a bunch of tools. And then the realization we had was like, hey, actually, the more you can put your agent on Rails, one, the more reliable it's going to be, obviously, but two, it's also going to be easier to use for the user, because you can really, as a user, you get, instead of just getting this big, giant, intimidating text field, and you type words in there, and you have no idea if you're typing the right word or not, here you can really click and select step by step, and tell your agent what to do, and really give as narrow or as wide a guardrail as you want for your agent. We started working on that. We called it Lindy on Rails about six months ago, and we started putting it into the hands of users over the last, I would say, two months or so, and I think things really started going pretty well at that point. The agent is way more reliable, way easier to set up, and we're already seeing a ton of new use cases pop up.Swyx [00:03:00]: Yeah, just a quick follow-up on that. You launched the first Lindy in November last year, and you were already talking about having a DSL, right? I remember having this discussion with you, and you were like, it's just much more reliable. Is this still the DSL under the hood? Is this a UI-level change, or is it a bigger rewrite?Flo [00:03:17]: No, it is a much bigger rewrite. I'll give you a concrete example. Suppose you want to have an agent that observes your Zendesk tickets, and it's like, hey, every time you receive a Zendesk ticket, I want you to check my knowledge base, so it's like a RAG module and whatnot, and then answer the ticket. The way it used to work with Lindy before was, you would type the prompt asking it to do that. You check my knowledge base, and so on and so forth. The problem with doing that is that it can always go wrong. You're praying the LLM gods that they will actually invoke your knowledge base, but I don't want to ask it. I want it to always, 100% of the time, consult the knowledge base after it receives a Zendesk ticket. And so with Lindy, you can actually have the trigger, which is Zendesk ticket received, have the knowledge base consult, which is always there, and then have the agent. So you can really set up your agent any way you want like that.Swyx [00:04:05]: This is something I think about for AI engineering as well, which is the big labs want you to hand over everything in the prompts, and only code of English, and then the smaller brains, the GPU pours, always want to write more code to make things more deterministic and reliable and controllable. One way I put it is put Shoggoth in a box and make it a very small, the minimal viable box. Everything else should be traditional, if this, then that software.Flo [00:04:29]: I love that characterization, put the Shoggoth in the box. Yeah, we talk about using as much AI as necessary and as little as possible.Alessio [00:04:37]: And what was the choosing between kind of like this drag and drop, low code, whatever, super code-driven, maybe like the Lang chains, auto-GPT of the world, and maybe the flip side of it, which you don't really do, it's like just text to agent, it's like build the workflow for me. Like what have you learned actually putting this in front of users and figuring out how much do they actually want to add it versus like how much, you know, kind of like Ruby on Rails instead of Lindy on Rails, it's kind of like, you know, defaults over configuration.Flo [00:05:06]: I actually used to dislike when people said, oh, text is not a great interface. I was like, ah, this is such a mid-take, I think text is awesome. And I've actually come around, I actually sort of agree now that text is really not great. I think for people like you and me, because we sort of have a mental model, okay, when I type a prompt into this text box, this is what it's going to do, it's going to map it to this kind of data structure under the hood and so forth. I guess it's a little bit blackmailing towards humans. You jump on these calls with humans and you're like, here's a text box, this is going to set up an agent for you, do it. And then they type words like, I want you to help me put order in my inbox. Oh, actually, this is a good one. This is actually a good one. What's a bad one? I would say 60 or 70% of the prompts that people type don't mean anything. Me as a human, as AGI, I don't understand what they mean. I don't know what they mean. It is actually, I think whenever you can have a GUI, it is better than to have just a pure text interface.Alessio [00:05:58]: And then how do you decide how much to expose? So even with the tools, you have Slack, you have Google Calendar, you have Gmail. Should people by default just turn over access to everything and then you help them figure out what to use? I think that's the question. When I tried to set up Slack, it was like, hey, give me access to all channels and everything, which for the average person probably makes sense because you don't want to re-prompt them every time you add new channels. But at the same time, for maybe the more sophisticated enterprise use cases, people are like, hey, I want to really limit what you have access to. How do you kind of thread that balance?Flo [00:06:35]: The general philosophy is we ask for the least amount of permissions needed at any given moment. I don't think Slack, I could be mistaken, but I don't think Slack lets you request permissions for just one channel. But for example, for Google, obviously there are hundreds of scopes that you could require for Google. There's a lot of scopes. And sometimes it's actually painful to set up your Lindy because you're going to have to ask Google and add scopes five or six times. We've had sessions like this. But that's what we do because, for example, the Lindy email drafter, she's going to ask you for your authorization once for, I need to be able to read your email so I can draft a reply, and then another time for I need to be able to write a draft for them. We just try to do it very incrementally like that.Alessio [00:07:15]: Do you think OAuth is just overall going to change? I think maybe before it was like, hey, we need to set up OAuth that humans only want to kind of do once. So we try to jam-pack things all at once versus what if you could on-demand get different permissions every time from different parts? Do you ever think about designing things knowing that maybe AI will use it instead of humans will use it? Yeah, for sure.Flo [00:07:37]: One pattern we've started to see is people provisioning accounts for their AI agents. And so, in particular, Google Workspace accounts. So, for example, Lindy can be used as a scheduling assistant. So you can just CC her to your emails when you're trying to find time with someone. And just like a human assistant, she's going to go back and forth and offer other abilities and so forth. Very often, people don't want the other party to know that it's an AI. So it's actually funny. They introduce delays. They ask the agent to wait before replying, so it's not too obvious that it's an AI. And they provision an account on Google Suite, which costs them like $10 a month or something like that. So we're seeing that pattern more and more. I think that does the job for now. I'm not optimistic on us actually patching OAuth. Because I agree with you, ultimately, we would want to patch OAuth because the new account thing is kind of a clutch. It's really a hack. You would want to patch OAuth to have more granular access control and really be able to put your sugar in the box. I'm not optimistic on us doing that before AGI, I think. That's a very close timeline.Swyx [00:08:36]: I'm mindful of talking about a thing without showing it. And we already have the setup to show it. Why don't we jump into a screen share? For listeners, you can jump on the YouTube and like and subscribe. But also, let's have a look at how you show off Lindy. Yeah, absolutely.Flo [00:08:51]: I'll give an example of a very simple Lindy and then I'll graduate to a much more complicated one. A super simple Lindy that I have is, I unfortunately bought some investment properties in the south of France. It was a really, really bad idea. And I put them on a Holydew, which is like the French Airbnb, if you will. And so I received these emails from time to time telling me like, oh, hey, you made 200 bucks. Someone booked your place. When I receive these emails, I want to log this reservation in a spreadsheet. Doing this without an AI agent or without AI in general is a pain in the butt because you must write an HTML parser for this email. And so it's just hard. You may not be able to do it and it's going to break the moment the email changes. By contrast, the way it works with Lindy, it's really simple. It's two steps. It's like, okay, I receive an email. If it is a reservation confirmation, I have this filter here. Then I append a row to this spreadsheet. And so this is where you can see the AI part where the way this action is configured here, you see these purple fields on the right. Each of these fields is a prompt. And so I can say, okay, you extract from the email the day the reservation begins on. You extract the amount of the reservation. You extract the number of travelers of the reservation. And now you can see when I look at the task history of this Lindy, it's really simple. It's like, okay, you do this and boom, appending this row to this spreadsheet. And this is the information extracted. So effectively, this node here, this append row node is a mini agent. It can see everything that just happened. It has context over the task and it's appending the row. And then it's going to send a reply to the thread. That's a very simple example of an agent.Swyx [00:10:34]: A quick follow-up question on this one while we're still on this page. Is that one call? Is that a structured output call? Yeah. Okay, nice. Yeah.Flo [00:10:41]: And you can see here for every node, you can configure which model you want to power the node. Here I use cloud. For this, I use GPT-4 Turbo. Much more complex example, my meeting recorder. It looks very complex because I've added to it over time, but at a high level, it's really simple. It's like when a meeting begins, you record the meeting. And after the meeting, you send me a summary and you send me coaching notes. So I receive, like my Lindy is constantly coaching me. And so you can see here in the prompt of the coaching notes, I've told it, hey, you know, was I unnecessarily confrontational at any point? I'm French, so I have to watch out for that. Or not confrontational enough. Should I have double-clicked on any issue, right? So I can really give it exactly the kind of coaching that I'm expecting. And then the interesting thing here is, like, you can see the agent here, after it sent me these coaching notes, moves on. And it does a bunch of other stuff. So it goes on Slack. It disseminates the notes on Slack. It does a bunch of other stuff. But it's actually able to backtrack and resume the automation at the coaching notes email if I responded to that email. So I'll give a super concrete example. This is an actual coaching feedback that I received from Lindy. She was like, hey, this was a sales call I had with a customer. And she was like, I found your explanation of Lindy too technical. And I was able to follow up and just ask a follow-up question in the thread here. And I was like, why did you find too technical about my explanation? And Lindy restored the context. And so she basically picked up the automation back up here in the tree. And she has all of the context of everything that happened, including the meeting in which I was. So she was like, oh, you used the words deterministic and context window and agent state. And that concept exists at every level for every channel and every action that Lindy takes. So another example here is, I mentioned she also disseminates the notes on Slack. So this was a meeting where I was not, right? So this was a teammate. He's an indie meeting recorder, posts the meeting notes in this customer discovery channel on Slack. So you can see, okay, this is the onboarding call we had. This was the use case. Look at the questions. How do I make Lindy slower? How do I add delays to make Lindy slower? And I was able, in the Slack thread, to ask follow-up questions like, oh, what did we answer to these questions? And it's really handy because I know I can have this sort of interactive Q&A with these meetings. It means that very often now, I don't go to meetings anymore. I just send my Lindy. And instead of going to like a 60-minute meeting, I have like a five-minute chat with my Lindy afterwards. And she just replied. She was like, well, this is what we replied to this customer. And I can just be like, okay, good job, Jack. Like, no notes about your answers. So that's the kind of use cases people have with Lindy. It's a lot of like, there's a lot of sales automations, customer support automations, and a lot of this, which is basically personal assistance automations, like meeting scheduling and so forth.Alessio [00:13:21]: Yeah, and I think the question that people might have is memory. So as you get coaching, how does it track whether or not you're improving? You know, if these are like mistakes you made in the past, like, how do you think about that?Flo [00:13:31]: Yeah, we have a memory module. So I'll show you my meeting scheduler, Lindy, which has a lot of memories because by now I've used her for so long. And so every time I talk to her, she saves a memory. If I tell her, you screwed up, please don't do this. So you can see here, oh, it's got a double memory here. This is the meeting link I have, or this is the address of the office. If I tell someone to meet me at home, this is the address of my place. This is the code. I guess we'll have to edit that out. This is not the code of my place. No dogs. Yeah, so Lindy can just manage her own memory and decide when she's remembering things between executions. Okay.Swyx [00:14:11]: I mean, I'm just going to take the opportunity to ask you, since you are the creator of this thing, how come there's so few memories, right? Like, if you've been using this for two years, there should be thousands of thousands of things. That is a good question.Flo [00:14:22]: Agents still get confused if they have too many memories, to my point earlier about that. So I just am out of a call with a member of the Lama team at Meta, and we were chatting about Lindy, and we were going into the system prompt that we sent to Lindy, and all of that stuff. And he was amazed, and he was like, it's a miracle that it's working, guys. He was like, this kind of system prompt, this does not exist, either pre-training or post-training. These models were never trained to do this kind of stuff. It's a miracle that they can be agents at all. And so what I do, I actually prune the memories. You know, it's actually something I've gotten into the habit of doing from back when we had GPT 3.5, being Lindy agents. I suspect it's probably not as necessary in the Cloud 3.5 Sunette days, but I prune the memories. Yeah, okay.Swyx [00:15:05]: The reason is because I have another assistant that also is recording and trying to come up with facts about me. It comes up with a lot of trivial, useless facts that I... So I spend most of my time pruning. Actually, it's not super useful. I'd much rather have high-quality facts that it accepts. Or maybe I was even thinking, were you ever tempted to add a wake word to only memorize this when I say memorize this? And otherwise, don't even bother.Flo [00:15:30]: I have a Lindy that does this. So this is my inbox processor, Lindy. It's kind of beefy because there's a lot of different emails. But somewhere in here,Swyx [00:15:38]: there is a rule where I'm like,Flo [00:15:39]: aha, I can email my inbox processor, Lindy. It's really handy. So she has her own email address. And so when I process my email inbox, I sometimes forward an email to her. And it's a newsletter, or it's like a cold outreach from a recruiter that I don't care about, or anything like that. And I can give her a rule. And I can be like, hey, this email I want you to archive, moving forward. Or I want you to alert me on Slack when I have this kind of email. It's really important. And so you can see here, the prompt is, if I give you a rule about a kind of email, like archive emails from X, save it as a new memory. And I give it to the memory saving skill. And yeah.Swyx [00:16:13]: One thing that just occurred to me, so I'm a big fan of virtual mailboxes. I recommend that everybody have a virtual mailbox. You could set up a physical mail receive thing for Lindy. And so then Lindy can process your physical mail.Flo [00:16:26]: That's actually a good idea. I actually already have something like that. I use like health class mail. Yeah. So yeah, most likely, I can process my physical mail. Yeah.Swyx [00:16:35]: And then the other product's idea I have, looking at this thing, is people want to brag about the complexity of their Lindys. So this would be like a 65 point Lindy, right?Flo [00:16:43]: What's a 65 point?Swyx [00:16:44]: Complexity counting. Like how many nodes, how many things, how many conditions, right? Yeah.Flo [00:16:49]: This is not the most complex one. I have another one. This designer recruiter here is kind of beefy as well. Right, right, right. So I'm just saying,Swyx [00:16:56]: let people brag. Let people be super users. Oh, right.Flo [00:16:59]: Give them a score. Give them a score.Swyx [00:17:01]: Then they'll just be like, okay, how high can you make this score?Flo [00:17:04]: Yeah, that's a good point. And I think that's, again, the beauty of this on-rails phenomenon. It's like, think of the equivalent, the prompt equivalent of this Lindy here, for example, that we're looking at. It'd be monstrous. And the odds that it gets it right are so low. But here, because we're really holding the agent's hand step by step by step, it's actually super reliable. Yeah.Swyx [00:17:22]: And is it all structured output-based? Yeah. As far as possible? Basically. Like, there's no non-structured output?Flo [00:17:27]: There is. So, for example, here, this AI agent step, right, or this send message step, sometimes it gets to... That's just plain text.Swyx [00:17:35]: That's right.Flo [00:17:36]: Yeah. So I'll give you an example. Maybe it's TMI. I'm having blood pressure issues these days. And so this Lindy here, I give it my blood pressure readings, and it updates a log that I have of my blood pressure that it sends to my doctor.Swyx [00:17:49]: Oh, so every Lindy comes with a to-do list?Flo [00:17:52]: Yeah. Every Lindy has its own task history. Huh. Yeah. And so you can see here, this is my main Lindy, my personal assistant, and I've told it, where is this? There is a point where I'm like, if I am giving you a health-related fact, right here, I'm giving you health information, so then you update this log that I have in this Google Doc, and then you send me a message. And you can see, I've actually not configured this send message node. I haven't told it what to send me a message for. Right? And you can see, it's actually lecturing me. It's like, I'm giving it my blood pressure ratings. It's like, hey, it's a bit high. Here are some lifestyle changes you may want to consider.Alessio [00:18:27]: I think maybe this is the most confusing or new thing for people. So even I use Lindy and I didn't even know you could have multiple workflows in one Lindy. I think the mental model is kind of like the Zapier workflows. It starts and it ends. It doesn't choose between. How do you think about what's a Lindy versus what's a sub-function of a Lindy? Like, what's the hierarchy?Flo [00:18:48]: Yeah. Frankly, I think the line is a little arbitrary. It's kind of like when you code, like when do you start to create a new class versus when do you overload your current class. I think of it in terms of like jobs to be done and I think of it in terms of who is the Lindy serving. This Lindy is serving me personally. It's really my day-to-day Lindy. I give it a bunch of stuff, like very easy tasks. And so this is just the Lindy I go to. Sometimes when a task is really more specialized, so for example, I have this like summarizer Lindy or this designer recruiter Lindy. These tasks are really beefy. I wouldn't want to add this to my main Lindy, so I just created a separate Lindy for it. Or when it's a Lindy that serves another constituency, like our customer support Lindy, I don't want to add that to my personal assistant Lindy. These are two very different Lindys.Alessio [00:19:31]: And you can call a Lindy from within another Lindy. That's right. You can kind of chain them together.Flo [00:19:36]: Lindys can work together, absolutely.Swyx [00:19:38]: A couple more things for the video portion. I noticed you have a podcast follower. We have to ask about that. What is that?Flo [00:19:46]: So this one wakes me up every... So wakes herself up every week. And she sends me... So she woke up yesterday, actually. And she searches for Lenny's podcast. And she looks for like the latest episode on YouTube. And once she finds it, she transcribes the video and then she sends me the summary by email. I don't listen to podcasts as much anymore. I just like read these summaries. Yeah.Alessio [00:20:09]: We should make a latent space Lindy. Marketplace.Swyx [00:20:12]: Yeah. And then you have a whole bunch of connectors. I saw the list briefly. Any interesting one? Complicated one that you're proud of? Anything that you want to just share? Connector stories.Flo [00:20:23]: So many of our workflows are about meeting scheduling. So we had to build some very open unity tools around meeting scheduling. So for example, one that is surprisingly hard is this find available times action. You would not believe... This is like a thousand lines of code or something. It's just a very beefy action. And you can pass it a bunch of parameters about how long is the meeting? When does it start? When does it end? What are the meetings? The weekdays in which I meet? How many time slots do you return? What's the buffer between my meetings? It's just a very, very, very complex action. I really like our GitHub action. So we have a Lindy PR reviewer. And it's really handy because anytime any bug happens... So the Lindy reads our guidelines on Google Docs. By now, the guidelines are like 40 pages long or something. And so every time any new kind of bug happens, we just go to the guideline and we add the lines. Like, hey, this has happened before. Please watch out for this category of bugs. And it's saving us so much time every day.Alessio [00:21:19]: There's companies doing PR reviews. Where does a Lindy start? When does a company start? Or maybe how do you think about the complexity of these tasks when it's going to be worth having kind of like a vertical standalone company versus just like, hey, a Lindy is going to do a good job 99% of the time?Flo [00:21:34]: That's a good question. We think about this one all the time. I can't say that we've really come up with a very crisp articulation of when do you want to use a vertical tool versus when do you want to use a horizontal tool. I think of it as very similar to the internet. I find it surprising the extent to which a horizontal search engine has won. But I think that Google, right? But I think the even more surprising fact is that the horizontal search engine has won in almost every vertical, right? You go through Google to search Reddit. You go through Google to search Wikipedia. I think maybe the biggest exception is e-commerce. Like you go to Amazon to search e-commerce, but otherwise you go through Google. And I think that the reason for that is because search in each vertical has more in common with search than it does with each vertical. And search is so expensive to get right. Like Google is a big company that it makes a lot of sense to aggregate all of these different use cases and to spread your R&D budget across all of these different use cases. I have a thesis, which is, it's a really cool thesis for Lindy, is that the same thing is true for agents. I think that by and large, in a lot of verticals, agents in each vertical have more in common with agents than they do with each vertical. I also think there are benefits in having a single agent platform because that way your agents can work together. They're all like under one roof. That way you only learn one platform and so you can create agents for everything that you want. And you don't have to like pay for like a bunch of different platforms and so forth. So I think ultimately, it is actually going to shake out in a way that is similar to search in that search is everywhere on the internet. Every website has a search box, right? So there's going to be a lot of vertical agents for everything. I think AI is going to completely penetrate every category of software. But then I also think there are going to be a few very, very, very big horizontal agents that serve a lot of functions for people.Swyx [00:23:14]: That is actually one of the questions that we had about the agent stuff. So I guess we can transition away from the screen and I'll just ask the follow-up, which is, that is a hot topic. You're basically saying that the current VC obsession of the day, which is vertical AI enabled SaaS, is mostly not going to work out. And then there are going to be some super giant horizontal SaaS.Flo [00:23:34]: Oh, no, I'm not saying it's either or. Like SaaS today, vertical SaaS is huge and there's also a lot of horizontal platforms. If you look at like Airtable or Notion, basically the entire no-code space is very horizontal. I mean, Loom and Zoom and Slack, there's a lot of very horizontal tools out there. Okay.Swyx [00:23:49]: I was just trying to get a reaction out of you for hot takes. Trying to get a hot take.Flo [00:23:54]: No, I also think it is natural for the vertical solutions to emerge first because it's just easier to build. It's just much, much, much harder to build something horizontal. Cool.Swyx [00:24:03]: Some more Lindy-specific questions. So we covered most of the top use cases and you have an academy. That was nice to see. I also see some other people doing it for you for free. So like Ben Spites is doing it and then there's some other guy who's also doing like lessons. Yeah. Which is kind of nice, right? Yeah, absolutely. You don't have to do any of that.Flo [00:24:20]: Oh, we've been seeing it more and more on like LinkedIn and Twitter, like people posting their Lindys and so forth.Swyx [00:24:24]: I think that's the flywheel that you built the platform where creators see value in allying themselves to you. And so then, you know, your incentive is to make them successful so that they can make other people successful and then it just drives more and more engagement. Like it's earned media. Like you don't have to do anything.Flo [00:24:39]: Yeah, yeah. I mean, community is everything.Swyx [00:24:41]: Are you doing anything special there? Any big wins?Flo [00:24:44]: We have a Slack community that's pretty active. I can't say we've invested much more than that so far.Swyx [00:24:49]: I would say from having, so I have some involvement in the no-code community. I would say that Webflow going very hard after no-code as a category got them a lot more allies than just the people using Webflow. So it helps you to grow the community beyond just Lindy. And I don't know what this is called. Maybe it's just no-code again. Maybe you want to call it something different. But there's definitely an appetite for this and you are one of a broad category, right? Like just before you, we had Dust and, you know, they're also kind of going after a similar market. Zapier obviously is not going to try to also compete with you. Yeah. There's no question there. It's just like a reaction about community. Like I think a lot about community. Lanespace is growing the community of AI engineers. And I think you have a slightly different audience of, I don't know what.Flo [00:25:33]: Yeah. I think the no-code tinkerers is the community. Yeah. It is going to be the same sort of community as what Webflow, Zapier, Airtable, Notion to some extent.Swyx [00:25:43]: Yeah. The framing can be different if you were, so I think tinkerers has this connotation of not serious or like small. And if you framed it to like no-code EA, we're exclusively only for CEOs with a certain budget, then you just have, you tap into a different budget.Flo [00:25:58]: That's true. The problem with EA is like, the CEO has no willingness to actually tinker and play with the platform.Swyx [00:26:05]: Maybe Andrew's doing that. Like a lot of your biggest advocates are CEOs, right?Flo [00:26:09]: A solopreneur, you know, small business owners, I think Andrew is an exception. Yeah. Yeah, yeah, he is.Swyx [00:26:14]: He's an exception in many ways. Yep.Alessio [00:26:16]: Just before we wrap on the use cases, is Rick rolling your customers? Like a officially supported use case or maybe tell that story?Flo [00:26:24]: It's one of the main jobs to be done, really. Yeah, we woke up recently, so we have a Lindy obviously doing our customer support and we do check after the Lindy. And so we caught this email exchange where someone was asking Lindy for video tutorials. And at the time, actually, we did not have video tutorials. We do now on the Lindy Academy. And Lindy responded to the email. It's like, oh, absolutely, here's a link. And we were like, what? Like, what kind of link did you send? And so we clicked on the link and it was a recall. We actually reacted fast enough that the customer had not yet opened the email. And so we reacted immediately. Like, oh, hey, actually, sorry, this is the right link. And so the customer never reacted to the first link. And so, yeah, I tweeted about that. It went surprisingly viral. And I checked afterwards in the logs. We did like a database query and we found, I think, like three or four other instances of it having happened before.Swyx [00:27:12]: That's surprisingly low.Flo [00:27:13]: It is low. And we fixed it across the board by just adding a line to the system prompt that's like, hey, don't recall people, please don't recall.Swyx [00:27:21]: Yeah, yeah, yeah. I mean, so, you know, you can explain it retroactively, right? Like, that YouTube slug has been pasted in so many different corpuses that obviously it learned to hallucinate that.Alessio [00:27:31]: And it pretended to be so many things. That's the thing.Swyx [00:27:34]: I wouldn't be surprised if that takes one token. Like, there's this one slug in the tokenizer and it's just one token.Flo [00:27:41]: That's the idea of a YouTube video.Swyx [00:27:43]: Because it's used so much, right? And you have to basically get it exactly correct. It's probably not. That's a long speech.Flo [00:27:52]: It would have been so good.Alessio [00:27:55]: So this is just a jump maybe into evals from here. How could you possibly come up for an eval that says, make sure my AI does not recall my customer? I feel like when people are writing evals, that's not something that they come up with. So how do you think about evals when it's such like an open-ended problem space?Flo [00:28:12]: Yeah, it is tough. We built quite a bit of infrastructure for us to create evals in one click from any conversation history. So we can point to a conversation and we can be like, in one click we can turn it into effectively a unit test. It's like, this is a good conversation. This is how you're supposed to handle things like this. Or if it's a negative example, then we modify a little bit the conversation after generating the eval. So it's very easy for us to spin up this kind of eval.Alessio [00:28:36]: Do you use an off-the-shelf tool which is like Brain Trust on the podcast? Or did you just build your own?Flo [00:28:41]: We unfortunately built our own. We're most likely going to switch to Brain Trust. Well, when we built it, there was nothing. Like there was no eval tool, frankly. I mean, we started this project at the end of 2022. It was like, it was very, very, very early. I wouldn't recommend it to build your own eval tool. There's better solutions out there and our eval tool breaks all the time and it's a nightmare to maintain. And that's not something we want to be spending our time on.Swyx [00:29:04]: I was going to ask that basically because I think my first conversations with you about Lindy was that you had a strong opinion that everyone should build their own tools. And you were very proud of your evals. You're kind of showing off to me like how many evals you were running, right?Flo [00:29:16]: Yeah, I think that was before all of these tools came around. I think the ecosystem has matured a fair bit.Swyx [00:29:21]: What is one thing that Brain Trust has nailed that you always struggled to do?Flo [00:29:25]: We're not using them yet, so I couldn't tell. But from what I've gathered from the conversations I've had, like they're doing what we do with our eval tool, but better.Swyx [00:29:33]: And like they do it, but also like 60 other companies do it, right? So I don't know how to shop apart from brand. Word of mouth.Flo [00:29:41]: Same here.Swyx [00:29:42]: Yeah, like evals or Lindys, there's two kinds of evals, right? Like in some way, you don't have to eval your system as much because you've constrained the language model so much. And you can rely on open AI to guarantee that the structured outputs are going to be good, right? We had Michelle sit where you sit and she explained exactly how they do constraint grammar sampling and all that good stuff. So actually, I think it's more important for your customers to eval their Lindys than you evaling your Lindy platform because you just built the platform. You don't actually need to eval that much.Flo [00:30:14]: Yeah. In an ideal world, our customers don't need to care about this. And I think the bar is not like, look, it needs to be at 100%. I think the bar is it needs to be better than a human. And for most use cases we serve today, it is better than a human, especially if you put it on Rails.Swyx [00:30:30]: Is there a limiting factor of Lindy at the business? Like, is it adding new connectors? Is it adding new node types? Like how do you prioritize what is the most impactful to your company?Flo [00:30:41]: Yeah. The raw capabilities for sure are a big limit. It is actually shocking the extent to which the model is no longer the limit. It was the limit a year ago. It was too expensive. The context window was too small. It's kind of insane that we started building this when the context windows were like 4,000 tokens. Like today, our system prompt is more than 4,000 tokens. So yeah, the model is actually very much not a limit anymore. It almost gives me pause because I'm like, I want the model to be a limit. And so no, the integrations are ones, the core capabilities are ones. So for example, we are investing in a system that's basically, I call it like the, it's a J hack. Give me these names, like the poor man's RLHF. So you can turn on a toggle on any step of your Lindy workflow to be like, ask me for confirmation before you actually execute this step. So it's like, hey, I receive an email, you send a reply, ask me for confirmation before actually sending it. And so today you see the email that's about to get sent and you can either approve, deny, or change it and then approve. And we are making it so that when you make a change, we are then saving this change that you're making or embedding it in the vector database. And then we are retrieving these examples for future tasks and injecting them into the context window. So that's the kind of capability that makes a huge difference for users. That's the bottleneck today. It's really like good old engineering and product work.Swyx [00:31:52]: I assume you're hiring. We'll do a call for hiring at the end.Alessio [00:31:54]: Any other comments on the model side? When did you start feeling like the model was not a bottleneck anymore? Was it 4.0? Was it 3.5? 3.5.Flo [00:32:04]: 3.5 Sonnet, definitely. I think 4.0 is overhyped, frankly. We don't use 4.0. I don't think it's good for agentic behavior. Yeah, 3.5 Sonnet is when I started feeling that. And then with prompt caching with 3.5 Sonnet, like that fills the cost, cut the cost again. Just cut it in half. Yeah.Swyx [00:32:21]: Your prompts are... Some of the problems with agentic uses is that your prompts are kind of dynamic, right? Like from caching to work, you need the front prefix portion to be stable.Flo [00:32:32]: Yes, but we have this append-only ledger paradigm. So every node keeps appending to that ledger and every filled node inherits all the context built up by all the previous nodes. And so we can just decide, like, hey, every X thousand nodes, we trigger prompt caching again.Swyx [00:32:47]: Oh, so you do it like programmatically, not all the time.Flo [00:32:50]: No, sorry. Anthropic manages that for us. But basically, it's like, because we keep appending to the prompt, the prompt caching works pretty well.Alessio [00:32:57]: We have this small podcaster tool that I built for the podcast and I rewrote all of our prompts because I noticed, you know, I was inputting stuff early on. I wonder how much more money OpenAN and Anthropic are making just because people don't rewrite their prompts to be like static at the top and like dynamic at the bottom.Flo [00:33:13]: I think that's the remarkable thing about what we're having right now. It's insane that these companies are routinely cutting their costs by two, four, five. Like, they basically just apply constraints. They want people to take advantage of these innovations. Very good.Swyx [00:33:25]: Do you have any other competitive commentary? Commentary? Dust, WordWare, Gumloop, Zapier? If not, we can move on.Flo [00:33:31]: No comment.Alessio [00:33:32]: I think the market is,Flo [00:33:33]: look, I mean, AGI is coming. All right, that's what I'm talking about.Swyx [00:33:38]: I think you're helping. Like, you're paving the road to AGI.Flo [00:33:41]: I'm playing my small role. I'm adding my small brick to this giant, giant, giant castle. Yeah, look, when it's here, we are going to, this entire category of software is going to create, it's going to sound like an exaggeration, but it is a fact it is going to create trillions of dollars of value in a few years, right? It's going to, for the first time, we're actually having software directly replace human labor. I see it every day in sales calls. It's like, Lindy is today replacing, like, we talk to even small teams. It's like, oh, like, stop, this is a 12-people team here. I guess we'll set up this Lindy for one or two days, and then we'll have to decide what to do with this 12-people team. And so, yeah. To me, there's this immense uncapped market opportunity. It's just such a huge ocean, and there's like three sharks in the ocean. I'm focused on the ocean more than on the sharks.Swyx [00:34:25]: So we're moving on to hot topics, like, kind of broadening out from Lindy, but obviously informed by Lindy. What are the high-order bits of good agent design?Flo [00:34:31]: The model, the model, the model, the model. I think people fail to truly, and me included, they fail to truly internalize the bitter lesson. So for the listeners out there who don't know about it, it's basically like, you just scale the model. Like, GPUs go brr, it's all that matters. I think it also holds for the cognitive architecture. I used to be very cognitive architecture-filled, and I was like, ah, and I was like a critic, and I was like a generator, and all this, and then it's just like, GPUs go brr, like, just like let the model do its job. I think we're seeing it a little bit right now with O1. I'm seeing some tweets that say that the new 3.5 SONNET is as good as O1, but with none of all the crazy...Swyx [00:35:09]: It beats O1 on some measures. On some reasoning tasks. On AIME, it's still a lot lower. Like, it's like 14 on AIME versus O1, it's like 83.Flo [00:35:17]: Got it. Right. But even O1 is still the model. Yeah.Swyx [00:35:22]: Like, there's no cognitive architecture on top of it.Flo [00:35:23]: You can just wait for O1 to get better.Alessio [00:35:25]: And so, as a founder, how do you think about that, right? Because now, knowing this, wouldn't you just wait to start Lindy? You know, you start Lindy, it's like 4K context, the models are not that good. It's like, but you're still kind of like going along and building and just like waiting for the models to get better. How do you today decide, again, what to build next, knowing that, hey, the models are going to get better, so maybe we just shouldn't focus on improving our prompt design and all that stuff and just build the connectors instead or whatever? Yeah.Flo [00:35:51]: I mean, that's exactly what we do. Like, all day, we always ask ourselves, oh, when we have a feature idea or a feature request, we ask ourselves, like, is this the kind of thing that just gets better while we sleep because models get better? I'm reminded, again, when we started this in 2022, we spent a lot of time because we had to around context pruning because 4,000 tokens is really nothing. You really can't do anything with 4,000 tokens. All that work was throwaway work. Like, now it's like it was for nothing, right? Now we just assume that infinite context windows are going to be here in a year or something, a year and a half, and infinitely cheap as well, and dynamic compute is going to be here. Like, we just assume all of these things are going to happen, and so we really focus, our job to be done in the industry is to provide the input and output to the model. I really compare it all the time to the PC and the CPU, right? Apple is busy all day. They're not like a CPU wrapper. They have a lot to build, but they don't, well, now actually they do build the CPU as well, but leaving that aside, they're busy building a laptop. It's just a lot of work to build these things. It's interesting because, like,Swyx [00:36:45]: for example, another person that we're close to, Mihaly from Repl.it, he often says that the biggest jump for him was having a multi-agent approach, like the critique thing that you just said that you don't need, and I wonder when, in what situations you do need that and what situations you don't. Obviously, the simple answer is for coding, it helps, and you're not coding, except for, are you still generating code? In Indy? Yeah.Flo [00:37:09]: No, we do. Oh, right. No, no, no, the cognitive architecture changed. We don't, yeah.Swyx [00:37:13]: Yeah, okay. For you, you're one shot, and you chain tools together, and that's it. And if the user really wantsFlo [00:37:18]: to have this kind of critique thing, you can also edit the prompt, you're welcome to. I have some of my Lindys, I've told them, like, hey, be careful, think step by step about what you're about to do, but that gives you a little bump for some use cases, but, yeah.Alessio [00:37:30]: What about unexpected model releases? So, Anthropic released computer use today. Yeah. I don't know if many people were expecting computer use to come out today. Do these things make you rethink how to design, like, your roadmap and things like that, or are you just like, hey, look, whatever, that's just, like, a small thing in their, like, AGI pursuit, that, like, maybe they're not even going to support, and, like, it's still better for us to build our own integrations into systems and things like that. Because maybe people will say, hey, look, why am I building all these API integrationsFlo [00:38:02]: when I can just do computer use and never go to the product? Yeah. No, I mean, we did take into account computer use. We were talking about this a year ago or something, like, we've been talking about it as part of our roadmap. It's been clear to us that it was coming, My philosophy about it is anything that can be done with an API must be done by an API or should be done by an API for a very long time. I think it is dangerous to be overly cavalier about improvements of model capabilities. I'm reminded of iOS versus Android. Android was built on the JVM. There was a garbage collector, and I can only assume that the conversation that went down in the engineering meeting room was, oh, who cares about the garbage collector? Anyway, Moore's law is here, and so that's all going to go to zero eventually. Sure, but in the meantime, you are operating on a 400 MHz CPU. It was like the first CPU on the iPhone 1, and it's really slow, and the garbage collector is introducing a tremendous overhead on top of that, especially a memory overhead. For the longest time, and it's really only been recently that Android caught up to iOS in terms of how smooth the interactions were, but for the longest time, Android phones were significantly slowerSwyx [00:39:07]: and laggierFlo [00:39:08]: and just not feeling as good as iOS devices. Look, when you're talking about modules and magnitude of differences in terms of performance and reliability, which is what we are talking about when we're talking about API use versus computer use, then you can't ignore that, right? And so I think we're going to be in an API use world for a while.Swyx [00:39:27]: O1 doesn't have API use today. It will have it at some point, and it's on the roadmap. There is a future in which OpenAI goes much harder after your business, your market, than it is today. Like, ChatGPT, it's its own business. All they need to do is add tools to the ChatGPT, and now they're suddenly competing with you. And by the way, they have a GPT store where a bunch of people have already configured their tools to fit with them. Is that a concern?Flo [00:39:56]: I think even the GPT store, in a way, like the way they architect it, for example, their plug-in systems are actually grateful because we can also use the plug-ins. It's very open. Now, again, I think it's going to be such a huge market. I think there's going to be a lot of different jobs to be done. I know they have a huge enterprise offering and stuff, but today, ChatGPT is a consumer app. And so, the sort of flow detail I showed you, this sort of workflow, this sort of use cases that we're going after, which is like, we're doing a lot of lead generation and lead outreach and all of that stuff. That's not something like meeting recording, like Lindy Today right now joins your Zoom meetings and takes notes, all of that stuff.Swyx [00:40:34]: I don't see that so farFlo [00:40:35]: on the OpenAI roadmap.Swyx [00:40:36]: Yeah, but they do have an enterprise team that we talk to You're hiring GMs?Flo [00:40:42]: We did.Swyx [00:40:43]: It's a fascinating way to build a business, right? Like, what should you, as CEO, be in charge of? And what should you basically hireFlo [00:40:52]: a mini CEO to do? Yeah, that's a good question. I think that's also something we're figuring out. The GM thing was inspired from my days at Uber, where we hired one GM per city or per major geo area. We had like all GMs, regional GMs and so forth. And yeah, Lindy is so horizontal that we thought it made sense to hire GMs to own each vertical and the go-to market of the vertical and the customization of the Lindy templates for these verticals and so forth. What should I own as a CEO? I mean, the canonical reply here is always going to be, you know, you own the fundraising, you own the culture, you own the... What's the rest of the canonical reply? The culture, the fundraising.Swyx [00:41:29]: I don't know,Flo [00:41:30]: products. Even that, eventually, you do have to hand out. Yes, the vision, the culture, and the foundation. Well, you've done your job as a CEO. In practice, obviously, yeah, I mean, all day, I do a lot of product work still and I want to keep doing product work for as long as possible.Swyx [00:41:48]: Obviously, like you're recording and managing the team. Yeah.Flo [00:41:52]: That one feels like the most automatable part of the job, the recruiting stuff.Swyx [00:41:56]: Well, yeah. You saw myFlo [00:41:59]: design your recruiter here. Relationship between Factorio and building Lindy. We actually very often talk about how the business of the future is like a game of Factorio. Yeah. So, in the instance, it's like Slack and you've got like 5,000 Lindys in the sidebar and your job is to somehow manage your 5,000 Lindys. And it's going to be very similar to company building because you're going to look for like the highest leverage way to understand what's going on in your AI company and understand what levels do you have to make impact in that company. So, I think it's going to be very similar to like a human company except it's going to go infinitely faster. Today, in a human company, you could have a meeting with your team and you're like, oh, I'm going to build a facility and, you know, now it's like, okay,Swyx [00:42:40]: boom, I'm going to spin up 50 designers. Yeah. Like, actually, it's more important that you can clone an existing designer that you know works because the hiring process, you cannot clone someone because every new person you bring in is going to have their own tweaksFlo [00:42:54]: and you don't want that. Yeah.Swyx [00:42:56]: That's true. You want an army of mindless dronesFlo [00:42:59]: that all work the same way.Swyx [00:43:00]: The reason I bring this, bring Factorio up as well is one, Factorio Space just came out. Apparently, a whole bunch of people stopped working. I tried out Factorio. I never really got that much into it. But the other thing was, you had a tweet recently about how the sort of intentional top-down design was not as effective as just build. Yeah. Just ship.Flo [00:43:21]: I think people read a little bit too much into that tweet. It went weirdly viral. I was like, I did not intend it as a giant statement online.Swyx [00:43:28]: I mean, you notice you have a pattern with this, right? Like, you've done this for eight years now.Flo [00:43:33]: You should know. I legit was just hearing an interesting story about the Factorio game I had. And everybody was like, oh my God, so deep. I guess this explains everything about life and companies. There is something to be said, certainly, about focusing on the constraint. And I think it is Patrick Collison who said, people underestimate the extent to which moonshots are just one pragmatic step taken after the other. And I think as long as you have some inductive bias about, like, some loose idea about where you want to go, I think it makes sense to follow a sort of greedy search along that path. I think planning and organizing is important. And having older is important.Swyx [00:44:05]: I'm wrestling with that. There's two ways I encountered it recently. One with Lindy. When I tried out one of your automation templates and one of them was quite big and I just didn't understand it, right? So, like, it was not as useful to me as a small one that I can just plug in and see all of. And then the other one was me using Cursor. I was very excited about O1 and I just up frontFlo [00:44:27]: stuffed everythingSwyx [00:44:28]: I wanted to do into my prompt and expected O1 to do everything. And it got itself into a huge jumbled mess and it was stuck. It was really... There was no amount... I wasted, like, two hours on just, like, trying to get out of that hole. So I threw away the code base, started small, switched to Clouds on it and build up something working and just add it over time and it just worked. And to me, that was the factorial sentiment, right? Maybe I'm one of those fanboys that's just, like, obsessing over the depth of something that you just randomly tweeted out. But I think it's true for company building, for Lindy building, for coding.Flo [00:45:02]: I don't know. I think it's fair and I think, like, you and I talked about there's the Tuft & Metal principle and there's this other... Yes, I love that. There's the... I forgot the name of this other blog post but it's basically about this book Seeing Like a State that talks about the need for legibility and people who optimize the system for its legibility and anytime you make a system... So legible is basically more understandable. Anytime you make a system more understandable from the top down, it performs less well from the bottom up. And it's fine but you should at least make this trade-off with your eyes wide open. You should know, I am sacrificing performance for understandability, for legibility. And in this case, for you, it makes sense. It's like you are actually optimizing for legibility. You do want to understand your code base but in some other cases it may not make sense. Sometimes it's better to leave the system alone and let it be its glorious, chaotic, organic self and just trust that it's going to perform well even though you don't understand it completely.Swyx [00:45:55]: It does remind me of a common managerial issue or dilemma which you experienced in the small scale of Lindy where, you know, do you want to organize your company by functional sections or by products or, you know, whatever the opposite of functional is. And you tried it one way and it was more legible to you as CEO but actually it stopped working at the small level. Yeah.Flo [00:46:17]: I mean, one very small example, again, at a small scale is we used to have everything on Notion. And for me, as founder, it was awesome because everything was there. The roadmap was there. The tasks were there. The postmortems were there. And so, the postmortem was linkedSwyx [00:46:31]: to its task.Flo [00:46:32]: It was optimized for you. Exactly. And so, I had this, like, one pane of glass and everything was on Notion. And then the team, one day,Swyx [00:46:39]: came to me with pitchforksFlo [00:46:40]: and they really wanted to implement Linear. And I had to bite my fist so hard. I was like, fine, do it. Implement Linear. Because I was like, at the end of the day, the team needs to be able to self-organize and pick their own tools.Alessio [00:46:51]: Yeah. But it did make the company slightly less legible for me. Another big change you had was going away from remote work, every other month. The discussion comes up again. What was that discussion like? How did your feelings change? Was there kind of like a threshold of employees and team size where you felt like, okay, maybe that worked. Now it doesn't work anymore. And how are you thinking about the futureFlo [00:47:12]: as you scale the team? Yeah. So, for context, I used to have a business called TeamFlow. The business was about building a virtual office for remote teams. And so, being remote was not merely something we did. It was, I was banging the remote drum super hard and helping companies to go remote. And so, frankly, in a way, it's a bit embarrassing for me to do a 180 like that. But I guess, when the facts changed, I changed my mind. What happened? Well, I think at first, like everyone else, we went remote by necessity. It was like COVID and you've got to go remote. And on paper, the gains of remote are enormous. In particular, from a founder's standpoint, being able to hire from anywhere is huge. Saving on rent is huge. Saving on commute is huge for everyone and so forth. But then, look, we're all here. It's like, it is really making it much harder to work together. And I spent three years of my youth trying to build a solution for this. And my conclusion is, at least we couldn't figure it out and no one else could. Zoom didn't figure it out. We had like a bunch of competitors. Like, Gathertown was one of the bigger ones. We had dozens and dozens of competitors. No one figured it out. I don't know that software can actually solve this problem. The reality of it is, everyone just wants to get off the darn Zoom call. And it's not a good feeling to be in your home office if you're even going to have a home office all day. It's harder to build culture. It's harder to get in sync. I think software is peculiar because it's like an iceberg. It's like the vast majority of it is submerged underwater. And so, the quality of the software that you ship is a function of the alignment of your mental models about what is below that waterline. Can you actually get in sync about what it is exactly fundamentally that we're building? What is the soul of our product? And it is so much harder to get in sync about that when you're remote. And then you waste time in a thousand ways because people are offline and you can't get a hold of them or you can't share your screen. It's just like you feel like you're walking in molasses all day. And eventually, I was like, okay, this is it. We're not going to do this anymore.Swyx [00:49:03]: Yeah. I think that is the current builder San Francisco consensus here. Yeah. But I still have a big... One of my big heroes as a CEO is Sid Subban from GitLab.Flo [00:49:14]: Mm-hmm.Swyx [00:49:15]: Matt MullenwegFlo [00:49:16]: used to be a hero.Swyx [00:49:17]: But these people run thousand-person remote businesses. The main idea is that at some company
In this episode, Sean talks about getting himself out of day-to-day client work at Miscreants, and Andrew provides an update on his slow progress with customer acquisition for MetaMonster. Andrew shares an idea for a side project and they talk about Dharmesh buying the chat.com domain and "flipping" it to OpenAI.Links:Andrew's Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/ChartJuice: https://www.chartjuice.com/Sean's Twitter: @seanqsunMiscreants: http://miscreants.com/CopyWork: https://copy.work/Wordpress to Webflow-ready CSV: https://contentgobl.in/For more information about the podcast, check out https://www.smalleffortspod.com/.Transcript:00:00.98SeanAll right, what is this thing, Andrew? What are you gonna tell me? even It's been 30 minutes since you told me we we're changing what we're talking about today. Now you've been, okay, go.00:12.23Andrewlet me Let me just play this for you and I think it'll all make sense.00:15.25SeanOkay.00:21.25Andrewand00:24.28Andrewhoping you can so into me baby00:28.45AndrewDo you know what this is yet?00:33.18SeanYes. I know what this is. I know what this is. This is the... I feel bad for all Asian guys in SF. I'll never outdo you, you tech bros. It's fucking over.00:51.69AndrewWait, wait! graves keepki godam oh01:02.88AndrewI never thought I would hear Mark Zuckerberg with T paid singing sweat, drip down my balls.01:04.84Seanz pain that's what what what do you want to do you want to dissect the lyrics you want to01:11.18AndrewOh, ski, ski motherfucker. Oh, ski, ski. God damn.01:17.79AndrewOh my God. I found this and I was like, holy shit. Clear everything. This is all I want to talk about.01:32.86Seanhoney01:32.98AndrewI think it's just fucking hilarious. And like, I can't decide if I like love it or hate it. Like I can't decide if it's the best thing ever or the most cringe thing ever. And I think I love it. And I think I love it in part because it is kind of cringe and he just doesn't give a fuck.01:52.89Seanfor what it's worth though maybe this was the light at the this was the this was the one piece of uplifting news in recent times my executor the one who keeps us going02:01.14AndrewRight. Oh my God.02:08.17AndrewYeah. So that, that is the, uh, Mark Zuckerberg collaboration with T-Pain. Uh, their group is unofficially or officially, I guess, Z-Pain. Um, they have one single, which is an acoustic version of Gitlo, which Mark recorded for his wife Priscilla because apparently it's the song they listened to every anniversary.02:28.74SeanYep, and then you played it for her, and...02:32.21AndrewIs there a video of him playing it for her?02:33.61SeanYeah, yeah, yeah, yeah.02:34.49AndrewOh my God, I gotta go watch that. i I mean, he's found something that works. Being a wife guy is working for his brand right now and he is leaning all all the way in.02:47.07Andrewand02:47.21SeanHey, you know what they say about wife guys, though?02:50.47AndrewYeah.02:50.85Seanon the internet. okay I just hope he doesn't.02:53.35AndrewYep, it's gonna blow up at some point.02:57.23SeanI don't think he was on the ditty list, so we'll be okay.02:57.61AndrewBut...03:00.01Seanwe might or Or the FC list, so we might be okay.03:04.72AndrewFor what it's worth, I love T-Pain so much.03:08.46SeanYeah, he's great. He's great.03:09.83AndrewT-Pain's Tiny Desk Concert is one of my all-time favorites. It's so good.03:13.97Seani I just love that he is just doing side quests at the moment. Like, the guy's a genius.03:21.04AndrewZuck or T-Pain?03:22.12SeanNo, no, T-Pain. Zuck, I guess, is also doing a side quests at the moment, but like...03:23.46AndrewYeah.03:26.12SeanI'll just like I'll watch random youtubers and like sometimes T-Pain will just show up like like that are not related to things related to him you know I'm watching like a car guy youtuber boom T-Pain's winning a drift competition yeah I'm on twitch all of a sudden or I'm not on I'm browsing twitch and all of a sudden T-Pain's a streamer I don't know yeah03:28.43AndrewMm-hmm.03:36.42AndrewMm hmm. Holy shit, that's cool.03:47.23AndrewBy the way, on the Zuck side, I just listened to the acquired episode about Metta, and it made me realize that like. I feel like public perception of Metta is changing a little bit like I feel like Elon Musk buying Twitter.04:01.86SeanYeah.04:04.11Andrewhas kind of has taken a lot of the heat off of meta.04:06.90SeanYeah.04:07.45AndrewAnd so now everyone's like, Elon's elon's the evil one.04:09.12SeanHe's almost like, it could be so much worse.04:13.00AndrewAnd yeah, Elon's like, you guys think 2016 Facebook was bad?04:13.84SeanYeah.04:19.71AndrewBro, hold my drink.04:21.08SeanListen, when you gotta be the best at everything, you know?04:26.64AndrewIncluding being a massive fucking troll.04:28.86SeanYeah.04:30.46AndrewYeah, but it made me realize that like I don't hate meta as much as I used to. And I i don't know if that's like.04:35.61...
Hello and welcome to episode 110 of Webflail. I'm your host, Jack, your failure connoisseur, and today my guest is Zena Potter. Since 2022, she's been working as a freelance web designer and Webflow developer. She creates websites that attract, engage, and convert your target audience. But basically, she works with All sorts of different clients.She's worked with FinTech clients. She's worked with physiotherapy clients. She's done a lot of different websites in different industries before freelancing. She's worked in project management and PA consulting. So I think what's interesting about her is that she knows the client process really well, which I think a lot of web flows actually don't know as well as they need to.We'll talk a little bit about that in this episode. Another thing that we'll talk about is. Xena's approach to marketing herself as a freelancer. Alongside showing her work, she also shows behind the scenes like hiking, brunch, talking about things broader than just Webflow. So interesting to note there at the start of this episode too.But has it all been easy breezy for Zena? Of course not. The failures that we'll talk about today are:1) Not LinkedIn/networking2) Undercharging in cases where she could have charged more but lack the confidence3) Not establishing a routine as a freelancer00:00 Introduction and Initial Struggles00:28 Meet the Guest: Zena Potter01:37 Discussing Failures and Challenges04:58 Networking and Overcoming Isolation12:21 Project Management Skills in Freelancing16:12 Learning and Transitioning to Web Design17:46 Getting Clients and Marketing Strategies22:32 Importance of LinkedIn and Networking26:29 Building Connections as a Freelancer27:20 The Importance of LinkedIn Marketing28:23 Being Authentic Online29:29 Consistency and Engagement on Social Media31:58 The Slow Process of Gaining Clients35:23 The Struggle with Pricing39:00 Learning to Charge What You're Worth46:23 Balancing Fun and Financial Goals49:30 Establishing a Routine as a Freelancer53:56 Future Challenges and BoundariesWEBFLAIL FREEBIES10 Step Process To Land Your First Webflow Clients: The Ultimate Guide:https://www.webflail.com/resources/10-step-process-to-land-your-first-webflow-clients-the-ultimate-guideLINKS FOR ZENA
Hello and welcome to Episode 109 of Webflail! I'm your host, Jack, your failure connoisseur. Today, we have the multi-talented Bimo Tri joining us from Jakarta, Indonesia. Bimo is the founder of Studio BAMOJ, where he combines cutting-edge design with Webflow development to craft stunning web experiences across diverse industries, from luxury brands to NFTs.Check out his work at BAMOJ—that's B-A-M-O-J dot com. The site is incredible, showcasing top-tier work. I first came across BMO's work on Twitter, or as it's now called, "X," where he shared some remarkable projects. His ability to blend Webflow with GSAP animations is something you don't see often in the Webflow space.Bimo is an Awwwards judge, a professional Webflow partner, and a pioneer in pushing the boundaries of what's possible with Webflow and GSAP. But today's episode isn't just about his awards and amazing projects—it's also about his journey through failure to reach this level of success.We'll dive into some of Bimo's challenges, including:Failing with his first online dropshipping business,Struggling to recognize client red flags and learning it's okay to demand respect, andUnderstanding that freelancing or running a studio is still a business, even as a solo founder.00:00 Introduction to Freelancing as a Business00:28 Meet Bimo Tree: A Webflow Innovator01:39 Embracing Failure: Bimo's Journey02:47 The Freelancing Grind: Lessons Learned09:40 Building BAMOJ: From Solo to Studio15:33 Client Work: Strategies and Processes26:03 Early Failures: Dropshipping Woes31:32 Affiliate Marketing and SEO Adventures35:16 Mastering GSAP: Inspirations and Advice38:24 Client Revisions and Realizations39:23 The Importance of Contracts40:28 Setting Boundaries with Clients41:15 Balancing Quality and Scope41:38 Learning to Say No48:45 Understanding Freelancing as a Business51:28 Financial Planning for Freelancers54:01 Different Freelancing Approaches59:15 Comparing Yourself to Others01:01:05 Final Thoughts and ReflectionsWEBFLAIL FREEBIES10 Step Process To Land Your First Webflow Clients: The Ultimate Guide:https://www.webflail.com/resources/10-step-process-to-land-your-first-webflow-clients-the-ultimate-guideLINKS FOR BIMO
Video Episode: https://youtu.be/eXP0jiOQjFc In today’s episode, we explore the alarming rise of phishing campaigns exploiting Webflow to harvest sensitive login credentials from crypto wallets like Coinbase and MetaMask, alongside vulnerabilities in SonicWall VPNs linked to ransomware attacks. We also discuss a new technique allowing attackers to bypass Windows’ security features for kernel rootkits and a critical CVE affecting Cisco VPN services that can lead to denial-of-service attacks. Tune in for insights on how these attack methods are shaping the cybersecurity landscape and the challenges they present to organizations globally. References: 1. https://thehackernews.com/2024/10/cybercriminals-use-webflow-to-deceive.html 2. https://www.bleepingcomputer.com/news/security/new-windows-driver-signature-bypass-allows-kernel-rootkit-installs/ 3. https://www.bleepingcomputer.com/news/security/fog-ransomware-targets-sonicwall-vpns-to-breach-corporate-networks/ 4. https://www.cybersecuritydive.com/news/cisco-exploited-cve-vpn/731216/ Timestamps 00:00 – Introduction 01:03 – Webflow Phishing 02:06 – Windows Downgrade Updates 03:29 – VPN Vulnerabilities 1. What are today’s top cybersecurity news stories? 2. How are cybercriminals using Webflow for phishing attacks? 3. What is the new Windows Driver Signature bypass vulnerability? 4. How did Fog ransomware exploit SonicWall VPNs? 5. What is the CVE-2024-20481 vulnerability affecting Cisco VPNs? 6. Why have phishing attacks on crypto wallets increased recently? 7. What are the implications of the Windows Update takeover vulnerability? 8. How do ransomware operators breach corporate networks through VPNs? 9. What security measures can organizations take against VPN-related attacks? 10. What trends are emerging in cyberattacks against financial services? Webflow, phishing, credentials, scams, Windows Update, rootkits, vulnerabilities, Driver Signature Enforcement, Fog, Akira, SonicWall, ransomware, Cisco, VPN, vulnerability, denial of service,
Episode 29: Are you ready to dive into the world of AI-driven newsletter creation and content strategy? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) discuss the tools, techniques, and insider secrets to building a successful AI-powered business from scratch. In this episode, they explore AI's role in streamlining newsletter creation, bundling media properties for better monetization, and maintaining the crucial human touch for quality and engagement. Plus, they share their personal experiences and strategies for leveraging AI tools like Perplexity, Claude, Mixo, and many more to validate business ideas and enhance content production. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) Leverage AI tools, don't start AI businesses. (03:43) Mixo creates instant landing pages using prompts. (09:23) Firebase, Replit, and AI simplify business startup. (12:54) Amazon sellers use sentiment analysis to improve products. (14:14) Focus on human-centric content creation amid AI. (18:17) Mix of memorization and automated video editing. (22:12) AI-generated avatars as news anchors increasing. (24:48) AI simplifies newsletter creation with writing, editing. (28:50) Newsletters need unique voices for long-term success. (32:01) Timing was crucial for YouTube success. (34:49) Automated tool summary solution using Perplexity. (38:56) Covered strategies, tools, and ideas for businesses. — Mentions: Mixo: https://www.mixo.io/ Perplexity: https://www.perplexity.ai/ Claude: https://claude.ai/ Futureloop: https://www.diamandis.com/futureloop Timebolt: https://www.timebolt.io/ Firebase: https://firebase.google.com/ Cursor: https://www.cursor.com/ Webflow: https://webflow.com/ — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
Let's get real and share exactly how it is…WordPress is not the tool of choice for most web designers getting into the game today.It may be where most end up, because WordPress is the most popular, customizable, and only open-source platform online but as a starting point, it's not where most new web designers are starting.Drag and drop platforms like Framer, SquareSpace, and ShowIt and even more robust platforms like WixStudio, WebFlow, and Duda seem to be where young whipper-snapper web designers jump to first.So it begs the question…is WordPress just for old people nowadays?To dive into this topic and to explore both the challenges and opportunities ahead for WordPress, I'm pleased to bring on a young web designer and thought leader Mark Szymanski who, despite being a young whipper snapper web designer, decided to choose WordPress over all the options above.We explore:What made Mark decide on WordPress over more user-friendly buildersThe challenges in competition WordPress has moving forwardHow WordPress can market better to young web designersHow important it is to have a lean tool stack as an agency ownerThe key ingredient that continues to keep WordPress leading as the most popular platformNote: we recorded this conversation before the recent WordPress vs WPEngine drama happened so that is not discussed in this one.If you have anything to add on this topic - feel free to drop us a comment on the show notes at joshhall.co/349The Web Design Business Podcast is available on:Apple - https://apple.co/36wnnc3Spotify - https://spoti.fi/36ttMEor wherever you get your podcastsView all Web Design Business Podcasts with show notes and full transcriptions at: https://joshhall.co/podcastWe just added new listening pathways on the Podcast Playlists page!
One of the most important aspects of success is a team's ability to collaborate – but it can also be one of the most challenging parts. In this episode, we're highlighting a popular session ELC Annual 2024 on how to encourage collaboration, ultimately increasing productivity and creating more likely outcomes of success. This conversation features Marcel Weekes, VP of Product Engineering @ Figma, and Arquay Harris, former VP of Engineering @ Webflow. This conversation also features a robust Q&A session from ELC Annual attendees on their most pressing collaboration questions – including diagnosing teams that are struggling to collaborate, how to measure the success of collaborative tools, strategies for building rituals / processes around collaboration, and much more.ABOUT MARCEL WEEKESMarcel Weekes is VP of Product Engineering at Figma, where he oversees product and growth engineering efforts across Figma's entire platform. Marcel brings decades of experience and previously served as the VP of Engineering at Slack where he led the teams building Messaging features and Slack Connect."A trait of product engineers that I have found to be successful in predicting positive outcomes is they view code as a tool to get something done. Engineers on the other end of the spectrum who might be more elite code engineers or more like, ‘I got this algorithm to go like .005 percent faster,' frankly that's not what's going to get your product to product market fit. If you're not focused on the end goal here, you're going to make suboptimal decisions the whole way.”- Marcel Weekes ABOUT ARQUAY HARRISArquay has held Engineering leadership positions at Slack, Google and CBS Interactive. A developer who also has a Masters in Design, Arquay loves the marriage of form and function. Following her most recent role as VP of Engineering at Webflow, Arquay is currently enjoying retirement. She fills her days with occasional mentoring and speaking engagements as well as pursuing her many hobbies.SHOW NOTES:Marcel's definition of effective team collaboration (2:36)How Figma's dev mode is reducing collaborative tension (5:42)Processes & rituals that increase productivity early on (7:12)Marcel & Arquay's collaboration example: success with Slack Connect (9:44)Why collaborative teams are ultimately more productive teams (13:21)Audience Q&A: Frameworks for diagnosing teams that are struggling to collaborate (14:25)How to avoid over collaboration / communication (17:09)Strategies for creating collaboration standards early on in a project (19:33)Navigating the balance between collaboration & preserving autonomous teams (22:23)Encouraging engineers to care about broader outcomes & collaboration (26:54)Tips for measuring the success & productivity of collaborative tools (29:11)How to foster cross-collaborative respect between design & engineering (32:19)Building relationships across teams / functions to promote smooth operation (34:27)Recommendations to help developers & design to share more work in progress (36:52)This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
In today's episode, Noah Smith and Erik Torenberg dive into the complexities of immigration, global economic development, and cultural stereotypes. Noah also shares insights from his upcoming book on reviving Japan's economy, examining strategies like innovation, reforming large corporations, and attracting foreign investments. --