The Digital Entrepreneur

Everyone feels fear when faced with uncertainty — especially when starting a new business. But if you have the right mindset — and framework — you will find your own success. Starting a new business endeavor can be one of the most stressful events of your life. So many things to do and so many... Listen to episode

Are you in a creative rut? Well don’t worry, this episode is filled with great ideas to help you repurpose your content. We all get in a creative rut from time to time. Sometimes we are afraid of doing something new. Or maybe we have difficulty convincing others of our creative ideas. In this 32... Listen to episode

LinkedIn is rolling out a lot of new features for marketers; including video. If you are looking for creative ways to connect on LinkedIn, then this episode will inspire you. LinkedIn is one the oldest social media platforms on the web. However, it has not always been easy for marketers to create meaningful engagement through... Listen to episode

To blog or not to blog, that is the question … we’ll debate on this episode. Blogging is considered an essential tool in the content marketer’s toolbox. But is it worth the time? With so many options available for online ad buys and social media engagement, does having a blog really help you grow your... Listen to episode

Eric Enge — founder of Stone Temple Consulting — shares his insights on using content marketing to dramatically grow a service business. It takes a lot to grow a service business. You are constantly juggling client work against promoting and selling your service, all while trying to run your business. It is not easy. But... Listen to episode

An intimate interview with Rand Fishkin – Founder of Moz – on the perils and positives of being a tech entrepreneur. One of the most influential technology companies in SEO is MOZ, founded by Rand Fishkin. From the beginning of the business, he faced enormous challenges. But over the years he and the team at... Listen to episode

How you think about your business matters. And in this episode, we delve into the growth mindset you will need to succeed. Brandon Bruce, COO of Cirrus Insight (one of the fastest growing companies in America), joins the show to share his experience on growing a successful technology company. Brandon’s company has been through a... Listen to episode

Guest blogging is a great way to grow your audience, if you know the right way to do it. To all the people that blindly send us a request to guest post on our show, I have an answer for you … NO. But that cold answer comes with a lot of caveats; primarily because... Listen to episode

Podcasting is very popular, but not everyone can make money doing it — unless you know how. Obviously we are huge fans of podcasting — a technology that dates back to the beginning of the commercial web. But while podcasting has grown in popularity, not everyone can make money — let alone a living —... Listen to episode

Facebook made significant changes to the way marketers organically reach their customers. Does this mean free traffic from Facebook is over? On January 11, 2018, Facebook announced major changes to the way information is shared in user’s feeds. This announcement has caused great concerns for many online marketers that had counted on organic traffic from... Listen to episode

Scott Gerber, author of Superconnector, shares his insight on building — and maintaining — world-class membership communities. Building a shared community of interest can be an amazing way to propel your brand — if you do it the right way. Unfortunately, too many brands and online businesses do it poorly. In this episode, we discuss... Listen to episode

Annie Cushing (@annielytics) discusses how to avoid the most common mistakes with Google Analytics. At the heart of online marketing is data. And while it is important, it can often be confusing to understand and hard to act on. Lucky for you, we have a true expert in the field of Google Analytics joining the... Listen to episode

Google AMP represents a fundamental change to website development. But should you implement it? Google Accelerated Mobile Pages (AMP) is a unique method for displaying mobile content on Google. But as every expert will attest, implementing Google AMP is not easy. On this episode, we dive into the reasons for implementing AMP, along with the... Listen to episode

A smart and simple framework that will help you achieve your online goals! The start of a new year often brings with it the thoughts for the future; ensconced under numerous goals we provide for ourselves. But the key to achieving any goal, no matter how large, is following the right framework that leads you... Listen to episode

In this very special year-end show, Katy and Sean cover the big changes in online marketing for 2017 and what to look for in 2018. Online marketing continues to evolve at a fervent pace; with so many innovations and trends emerging it can be hard to know what matters. To help guide you, Katy Katz... Listen to episode

A behind the scenes discussion on how — and why — you should create a digital marketing agency. In 2017, the team behind Copyblogger.com launched a digital marketing agency … after 11 years of writing about, and teaching, content marketing to others. In this episode, we interview Brian Clark and Ed Bardwell to discuss the... Listen to episode

Lee Odden from TopRank Marketing shares his insights on the intersection of PR and online marketing In the past, traditional PR held a unique role — usually independent of the marketing department. But now, the role of PR has evolved — forming a symbiotic relationship within the online marketing framework. But while PR has evolved,... Listen to episode

An in-depth discussion on the intersection of search, social, and the open web, and how you can prepare for the future. Search and social marketing are a cornerstone of online marketing. But as the open web changes with the growth of Google, Facebook and Amazon, how should online marketers react? In this 34 minute episode,... Listen to episode

Tony Wright from WrightIMC shares his insight and tactics for protecting your online reputation when it matters most. Reputation management is an important part of online marketing management. And with so many online avenues for people to respond to, protecting your online reputation can be difficult. But if you follow the guidelines outlined in this... Listen to episode

A power-house round table discussion with three of the most influential women in online marketing. Being successful in any industry takes a lot of hard work and luck. But sometimes, it takes a lot more. While the online marketing space has a large number of women professionals, the challenges and issues they face to succeed... Listen to episode

Many online marketers are frustrated with social media as a sales driver. But if you approach it the correct way, it can have huge impact. For many online marketers, social media is a great way to engage with customers. However, when it comes to driving tangible financial results, it can often fall short. But before... Listen to episode

Have you ever considered selling your online business? If so, then there is a lot to consider, and this episode gives you the details you will need to know. At some point, every online entrepreneur has flirted with the idea of selling their web-based business. But selling a business can be a real challenge, especially... Listen to episode

Struggling with how to sell the benefits of your online products? Then this episode will help. In marketing, we often hear the phrase “sell the benefits, not the features.” The truth is that it is hard to find the right benefit unless you know what your customers actually want to buy. In this 15 minute... Listen to episode

Thinking about using chatbots for your online business? Then you will want to listen to this episode. Chatbots are growing in popularity – providing an entirely new and cost effective way to automate communications with customers and prospects alike. But like any new innovation, they have their limitations. But for the smart online marketer, chatbots... Listen to episode

An interview with Jonny Nastor and Jerod Morris, creators of The Showrunner. Podcasting is growing in popularity. More than 24% of US adults listen to at least one podcast per month. And if you ever wanted to start a podcast, or just looking for tips on how to grow your podcast audience, then you will... Listen to episode

A comprehensive review of the tactics and strategies you need to create an engaging community site. Building an online community is hard work. But it doesn’t have to be, if you have the right blueprints to guide your efforts. In this episode, we take a probing look at what it takes to build, grow, and... Listen to episode

Negative reviews can have disastrous consequences for your business, unless you are prepared. Recently, a Dallas jury awarded a wedding photographer a $1 million judgement against a couple she claimed made defamatory and malicious statements following a dispute about wedding photographs. But while this photographer prevailed in court, her business is no more. No matter... Listen to episode

Online entrepreneurs must overcome many factors to succeed online. But one challenge stands out the most. This is part 4 of a 4-part summer series of short, inspirational, and thought-provoking concepts to help you succeed online. Jessica and Sean will return to their normal programming schedule starting in September 2017.

Ever wonder how all those online experts became famous? This episode reveals their secrets. This is part 3 of a 4-part summer series of short, inspirational, and thought-provoking concepts to help you succeed online. Jessica and Sean will return to their normal programming schedule starting in September 2017.

This episode helps you address the most important question of being an online entrepreneur – Why does it matter? This is part 2 of a 4-part summer series of short, inspirational, and thought-provoking concepts to help you succeed online. Jessica and Sean will return to their normal programming schedule starting in September 2017.

Being an online entrepreneur can be stressful, but this one technique can make a huge difference. This is part 1 of a 4-part summer series of short, inspirational, and thought-provoking concepts to help you succeed online. Jessica and Sean will return to their normal programming schedule starting in September 2017.

A revealing look at the emerging marketing trends of 2017, and what you need to do to be prepared for them. Note: Our apologies for any audio issues on this episode. 2017 is shaping up to be an interesting year for online entrepreneurs; from major advancements in SEO to the rise of chat bots interacting... Listen to episode

We all face challenges when building and growing an online business. And in this episode, we give you practical advice on how to meet and overcome them. Most online businesses face two types of challenges; running their business and growing it. Both challenges present unique issues. And in this episode, we cover a few of... Listen to episode

If you have ever considered writing a book for printed publication, then you must listen to this episode. Somewhere, in the far recesses of your mind, you may have contemplated writing a book. I know I have. There is something special about being a published author. Being a published author can help you instantly gain... Listen to episode

Every online business faces competition for its product or service. But competition does not have to be a bad thing, if you look at it the right way. Online entrepreneurs tend to think of their products and services as unique. So unique that they don’t always worry about their competition. The truth is we all... Listen to episode

Finding the right people to join your growing online business is not easy. But, with a little effort, you can create a compelling offer that does not require you to spend a lot. Many people are becoming more selective in how they approach their career. For an online business this can be a challenge, especially... Listen to episode

It can be intimidating hiring contractors or employees for your online business. But it doesn’t have to be that way if you know how to do it. At some point as your online business grows, you will need outside help. And making that transition from a “soloprenuer” to running a team can be a little... Listen to episode

Sean Ellis and Morgan Brown from GrowthHacker.com join us for an in-depth look at how you can grow your online business. We have all been there – that point where you think all you need to grow your online business is a whole bunch of visitors. And while visitors are important, there is a lot... Listen to episode

PPC advertising can seem intimidating. But the truth is, it doesn’t take a lot to generate significant results … if you know what to do. Sean Dolan, from PushFire, joins us for an engaging conversation on how you can use PPC advertising to grow your business. We cover a range of topics and discuss practical... Listen to episode

Do you struggle with how to price your online products? Well, this episode will help. Pricing your product or service can be a challenge. Too cheap and you can’t make your rent, too expensive no one will buy. So what do you do? Pricing does not need to be a huge challenge … if you... Listen to episode

The Amazon publishing ecosystem is a great way to build your online audience — if you know what to do. Search and social media play an important part in growing your online audience. But what about Amazon? Even if you don’t sell physical goods, Amazon can play a vital role in helping you build your... Listen to episode

Running an affiliate marketing program can be tricky, especially when selling digital goods. So is it worth it? As online entrepreneurs, we are always on the lookout for ways to increase sales online. But what about affiliate marketing? Should it be in our marketing mix? At Rainmaker Digital, affiliate marketing has been an important part... Listen to episode

Email marketing has been the bedrock of online marketing. But with so many options available, can it still perform? Listen in and find out. Ask any online marketer about email marketing, and they will tell you it is the foundation, and driver, of their online sales. But with so many other communication channels available –... Listen to episode

Sure, getting traffic from search engines is important. But is it worth investing time in SEO to get that traffic? When you ask most digital entrepreneurs about SEO, you generally receive a mixed response. Some will say that traditional SEO no longer matters; too many changes from search engines, too much competition, and too little... Listen to episode

When it comes to creating a profitable online business, there are many options to consider. But is WordPress the right way to go? As some of you know, we are pretty big fans of WordPress. But is it the best way to start? And if you are committed to using WordPress, can you build a... Listen to episode

Are you looking for smarter ways to engage people in your online business? Then you will want to listen to this episode. With so many options to engage your website visitors and customers, you might be wondering which ones to focus on. Well have no fear, because in this new year, there is a way... Listen to episode

If you think that innovation is derived from a deep understanding of your customer, think again. In Clayton Christiansen’s new book – Competing Against Luck – he tackles the long held belief that innovation comes from understanding the customer. But based on his research, that thinking is wrong! His theory is that real innovation comes... Listen to episode

This week’s guest is a self-learner. She aspires to help people’s small businesses succeed beyond their wildest dreams by making social media marketing plain and simple to understand and implement. She is Laura Roeder, and she is a Digital Entrepreneur. In this episode, Laura walks you through her journey as a digital entrepreneur: How being... Listen to episode

This week’s guest is a visionary strategist for the digital age. She helps brands reach the next level by leveraging digital opportunities to drive meaningful results. She is Shama Hyder (aka the “Zen Master of Marketing”), and she is a Digital Entrepreneur. In this episode, Shama walks you through her journey as a digital entrepreneur... Listen to episode

This week’s guest specializes in helping small business owners and bloggers take their businesses to the next level. He wants to assist others in creating a strategy for long-term success. He is Seth Spears, and he is a Digital Entrepreneur. In this 34-minute episode, Seth walks you through his journey as a digital entrepreneur: How... Listen to episode

This week’s guest aspires to help you get your money right. He wants to assist others in taking back their purchasing power. He is Jarmar Dupas, and he is a Digital Entrepreneur. In this 35-minute episode, Jarmar walks you through his journey as a digital entrepreneur: The moment that got his ears “buzzing,” which got... Listen to episode