Podcasts about Upload

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Best podcasts about Upload

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Latest podcast episodes about Upload

The One-Person Business
228. Onboarding Strategies for Solopreneurs That Keep Customers Coming Back for More

The One-Person Business

Play Episode Listen Later Sep 16, 2025 15:48 Transcription Available


Think of onboarding like a marriage: you don't stop showing up once the vows (or the sale) are made. In this episode, they unpack why onboarding is the delight phase of the buyer's journey, how to prevent buyer's remorse, and the small but powerful touches that turn customers into lifelong fans (and evangelists). If you've ever wondered how to make sure your clients feel like they “married the right business,” this one's for you.A Few Q&As From The EpisodeWhy is onboarding such a critical step after a sale? Answer: Because the sale isn't the finish line, it's the starting point of the customer relationship. Onboarding reassures buyers they made the right decision, prevents buyer's remorse, sets clear expectations, and begins building long-term trust.What are some simple ways solopreneurs can make onboarding effective?Answer: Start with a warm welcome, whether it's a personalized email, a short video, or even a handwritten note. Follow up with clear next steps, resources, or tutorials to help customers get value quickly. The key is making clients feel seen, supported, and confident right away.How does great onboarding impact future sales and referrals?Answer: Thoughtful onboarding turns new customers into fans and fans into evangelists. When clients feel cared for and successful with your product or service, they're far more likely to renew, upgrade, or tell their friends about you, which makes lead generation and sales much easier down the line. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

Wellness & Wahala
Episode 120: Wellness Wahala Virtual Reading-Chapter 1 (Born for a Purpose)

Wellness & Wahala

Play Episode Listen Later Sep 14, 2025 16:37


The Treatment
This interview (with Rob Reiner) goes to 11

The Treatment

Play Episode Listen Later Sep 13, 2025 52:34


This week on The Treatment, Elvis speaks with director Rob Reiner about Spinal Tap II: The End Continues, the long awaited sequel to This is Spinal Tap. Then, boundless creative comedic force Greg Daniels stops by to talk about the final season of the Prime video series Upload, the reboot of King of the Hill, and the new The Office spinoff The Paper.  And on The Treat, Pulitzer Prize-winning writer Robin Givhan makes the case for showing up.

Planet Upload
MrBeast's Leaked Plan to Start a Mobile Network | YouTube's NFL Takeover | Creator Upload

Planet Upload

Play Episode Listen Later Sep 12, 2025 24:58


Is MrBeast starting a mobile phone company? In this episode, we break down a leaked pitch deck that reveals Jimmy Donaldson's next potential business venture and what it tells us about his plan for profitability.Plus, YouTube's first exclusive NFL broadcast set a new livestreaming record, but traditional sports fans are NOT happy about creators like IShowSpeed and Deestroying taking over the commentary. Did YouTube fumble the ball or score a touchdown with a new generation of fans?We also cover a brief recap of Press Publish NYC, Steven Bartlett's podcasting secrets, Salish Matter's skincare launch to 87k fans in a mall in New Jersey, and the acquisition of Vimeo.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro00:28 Recap: Inside the YouTube Creator Collective & Publish Press Event03:57 Steven Bartlett's Secrets to a Great Podcast06:05 YouTube's Record-Breaking (and Controversial) NFL Game12:13 The Perfect Example of Creator x NFL Content13:58 LEAKED: MrBeast Wants to Start a Mobile Network18:31 This Creator Broke MrBeast's Mall Appearance Record22:13 Why Vimeo Was Just Acquired24:10 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

The One-Person Business
227. Building a Sales Process You Believe In

The One-Person Business

Play Episode Listen Later Sep 11, 2025 13:26 Transcription Available


Sales doesn't have to feel slimy or stressful. In fact, when you treat it as service, selling becomes a natural extension of helping people. In this episode, Carly and Joe break down the planning side of sales for solopreneurs, from understanding levels of touch to qualifying leads and nailing your quick pitch. If the thought of selling makes you cringe, this conversation will help you rethink the process and build a sales plan that actually feels good.Important Questions Answered In This EpisodeHow can solopreneurs approach sales without feeling sleazy? By reframing sales as service. Instead of trying to push a product, focus on finding people who have problems you can genuinely solve. When you approach conversations with the goal of helping rather than selling, it becomes natural, authentic, and far less intimidating, even for introverts.What does “level of touch” mean in sales planning? The level of touch refers to how much interaction you have with a potential customer. High-touch sales involve more personal engagement, like coaching calls or consultations, while low-touch or no-touch sales rely on things like websites, emails, or quick transactions for lower-priced products. Solopreneurs need to match their sales process to both their offering and the time they can realistically invest.Why is qualifying leads so important? Not every prospect is worth your time. By qualifying leads, making sure they have a problem you can solve, the authority to make a decision, and the budget to buy, you avoid wasting hours chasing “tire kickers.” A simple system for filtering leads upfront saves time, energy, and frustration later on. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

The Take
"Immortality Tech" Is Coming, But... Do We Really Want To Live Forever?

The Take

Play Episode Listen Later Sep 11, 2025 14:02


We might one day soon have the option to live forever, but… is that even a good thing? And what would it really look like in practice? Let's take a look at some examples from on screen, like Upload, Pantheon, The X-Files & more, and in real life to get a deeper understanding of the issue. Humans have always had fantastical ideas about what might happen to us after we shuffle off of this mortal coil. In our modern era, technology seems to be on its way to giving us the option to bring these wild ideas into reality: from preservation to maybe never truly dying at all. This is, on the one hand, exciting to a lot of people. But on the other hand, it also opens up a whole lot of questions around technological capabilities and ethics... Learn more about your ad choices. Visit megaphone.fm/adchoices

HSVInside
S05E04 - Derby, Deadline, Allianz-Arena

HSVInside

Play Episode Listen Later Sep 11, 2025 39:02


Derby, Deadline, Allianz ArenaNach technischen Problemen im Upload, bekommt Ihr hier nun unsere neue Folge in der wir über alles sprechen, was zuletzt so passiert ist. Außerdem wagen wir einen Blick in Richtung Allianz-Arena.Viel Spaß!

The Unmistakable Creative Podcast
Dennis Xu: Testing Upload Episode

The Unmistakable Creative Podcast

Play Episode Listen Later Sep 10, 2025 47:01


Testing the upload functionality with markers. Hosted on Acast. See acast.com/privacy for more information.

Kickball Friends
Episode 274: Task, Peacemaker, The Paper & Upload

Kickball Friends

Play Episode Listen Later Sep 9, 2025 53:11


After this episode's Kicks of the Week (6:35), we review Task (25:22), check in on season two of Peacemaker (30:08), discuss season one of The Paper (37:37) & say good-bye to Upload (44:33).

The One-Person Business
226. Why Human Connection Is Your Most Important Marketing Tactic As A Solopreneur

The One-Person Business

Play Episode Listen Later Sep 9, 2025 13:07


After nine years of collaborating virtually, Carly and Joe finally met face-to-face at the INBOUND conference in San Francisco. The sessions were buzzing with AI talk, but Carly and Joe zeroed in on what really matters for solopreneurs: marketing strategy that puts people first. In this episode, they unpack why human connection is more powerful than any algorithm, how trust fuels business growth, and why a solid strategy beats chasing every shiny new tactic. Whether it's AI Engine Optimization or grassroots networking, you'll learn how to cut through the noise and build marketing that actually works for solopreneurs.Important Takeaways From The EpisodeWhy is marketing strategy more important than tactics for solopreneurs? Because tactics change constantly. New platforms, AI tools, and algorithms come and go, but if you have a clear strategy, knowing who you serve, what your brand stands for, and how you build trust, you can adapt to any trend. Strategy is your foundation, tactics are just the tools you plug in along the way.How does AI impact solopreneur marketing? AI is creating noise in the marketplace, making it harder for people to know what's authentic. The good news? That actually gives solopreneurs an edge. Solopreneurs have always relied on real human connection and trust to grow their businesses, and those skills are now more valuable than ever. AI can support your work by handling repetitive tasks, but it should never replace your strategy or your voice.What are the key steps to building an effective solopreneur marketing strategy? It comes down to five essentials:Build trust.Create resonance.Establish desire.Inspire action.Repeat the process.This loop ensures your marketing always stays people-centered, no matter the trends. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

Blogging Creatives On Fire
3 Ways to Make Passive Income from Your Blog in Q4

Blogging Creatives On Fire

Play Episode Listen Later Sep 8, 2025 9:54


the holiday season has you dreaming of more blog income with less hustle, you're not alone. Q4 is the busiest (and most profitable) time of year for content creators—but it can also be the most overwhelming. In this week's episode of the podcast, I'm walking you through three smart, simple ways you can start making passive income from your blog right now—so you can spend more time with your family and less time stressing about sales. https://creativesonfirepodcast.com/episode212 Each strategy is set-it-and-forget-it, designed to help your blog work for you while you sip hot cocoa and watch Christmas movies. 1. Update and Republish Your Seasonal Blog Posts with Affiliate Links If you already have holiday blog posts on your site, this is the easiest passive win. Here's what to do: Head to your WordPress dashboard and search for posts that include “2024” or are clearly seasonal. Update or add affiliate links where it makes sense (Amazon, LTK, Walmart, etc.). Refresh your intro paragraph and schedule the post to republish this season. Pin the post now so it has time to gain traction on Pinterest. And don't worry—this doesn't have to be a huge job. Just focus on your top 5 to 10 seasonal performers. If you notice a strong traffic post that doesn't yet have affiliate links, now is the perfect time to add them. Want to take it further? Create a new holiday gift guide and publish it now. It can be niche-specific like “Gifts for Teen Girls” or broader like “My Favorite Amazon Finds for the Holidays.” Then remember: pin it now so it's already circulating when people start searching in October and November. 2. Add a Low-Ticket Digital Product to Your Blog Digital products are one of the most underrated sources of passive blog income. Start simple: Create a printable checklist, holiday planner, cookie cookbook, or gift tag bundle. Upload it to Flodesk (or your email platform) and set up a simple opt-in and thank-you page with payment. No fancy funnel needed. Just a link to the product and automatic delivery upon purchase. Design a basic promo graphic and pin it now so it has time to gain reach before the holidays hit full swing. You could start with one seasonal product—or create several (one for fall, one for Black Friday, and one for Christmas). Just keep it simple, useful, and focused on solving a seasonal problem your audience has. 3. Increase Blog Traffic to Boost Ad Revenue Sometimes the most passive money-maker of all is right under your nose—your ad revenue. If you're with an ad network like Mediavine, Raptive, Journey, SHE Media, or Ezoic, then Q4 is when RPMs are at their highest. That means more money per pageview. Here's how to maximize that traffic: Make a list of your top-performing holiday posts. Save the direct links in your Notes app so they're easy to access on the go. Share those posts regularly across your social media (especially in Stories and Facebook). Create new pins or fresh Facebook captions for each post to drive traffic in different ways. Bonus Tip: Use tools like Facebook Fuel to simplify this process. Inside Facebook Fuel, I provide ready-made Amazon collages and high-converting product roundup graphics that can be uploaded to your blog sidebar or embedded within posts to increase both traffic and affiliate conversions. Your Weekly Action Plan To make this totally doable, break the steps into weeks: Week 1: Update and pin your best seasonal posts with fresh affiliate links. Week 2: Create one low-ticket digital product and pin it with a simple promo image. Week 3: Build your traffic plan by organizing your top post links and promoting them weekly. By the time October rolls around, you'll already have the systems in place for your blog to generate income on autopilot through Q4—freeing you up to actually enjoy the holidays. You don't need a complicated strategy to make your blog profitable this season. You just need to take action now. Choose one of the three methods above—affiliate links, digital products, or ad revenue—and take 30 minutes this week to set it in motion. Your future self (and your holiday calendar) will thank you. If this episode inspired you to take action, I'd love to hear what you're implementing first. Send me a DM or tag me in your pin so I can cheer you on. Stay creative and keep planting those income seeds, friend. Links Mentioned in the Episode: Facebook FUEL Order the Book & Get Bonuses FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new episode of Creatives on Fire each week to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

Episode One – 9.2.16
Post Punk Plus Podcast Playlist 143 – Original upload 7.9.25

Episode One – 9.2.16

Play Episode Listen Later Sep 7, 2025 120:12


This playlist is 79% vinyl friendly. Not bad. The Vertere SG-1/Xtrax! Named by designer and founder, Tourag Moghaddam like a very expensive thing… and at nearly £45,000 in 2023 it was. With its ‘strategically placed LEDs embedded in the sumptuous acrylic plinth‘, when What Hi-Fi reached their 50th birthday earlier this year the turntable made […] The post Post Punk Plus Podcast Playlist 143 – Original upload 7.9.25 appeared first on 41Rooms.

The God Pod
Billionaires Can't Buy Their Way Into Heaven

The God Pod

Play Episode Listen Later Sep 5, 2025 31:34


Dear Humans, September kicks off with a bang on the God Pod, because Jesus and I welcomed the one and only Zainab Johnson! You might know her from Amazon Prime's Upload — a show God has secretly been obsessed with for years. (Yes, even I fangod from time to time.) We talked about everything from her AI chatbot overlords, to my bad standup material on air travel, to why billionaires are so desperate to cheat death. Zainab also shared her thoughts on the Trump Administration and explained why Upload is the perfect show for this awful moment we're living through. She's brilliant, she's funny, and she even made us blush by asking for a selfie at the end. This one was a blast. Don't miss it. Love, God PS - This show only exists because good people like you decided to back it. Are you with me? No, seriously, are you? If you are, it's long past time to step up. Take 25% off before midnight and get in the fight!!

The One-Person Business
225, [Re-Release] Biggest Takeaways for Solopreneurs from INBOUND 2024

The One-Person Business

Play Episode Listen Later Sep 4, 2025 38:18


* In light of the INBOUND conference taking place right now, we decided to re-release the biggest takeaways from the 2024 event. While this episode was originally released last year, the information is still very relevant to solopreneurs now, so be sure to tune in! *HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs. Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you have some very credible sources sharing their insights today.From groundbreaking strategies to fresh perspectives on automation, AI, and scaling small businesses, this episode is packed with golden nuggets for solopreneurs who want to stay ahead of the curve.Whether you're looking for new ways to generate leads, streamline your processes, or take your customer experience to the next level, this episode has you covered. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

The Fan Girls Podcast
Upload Complete!

The Fan Girls Podcast

Play Episode Listen Later Sep 3, 2025 18:59


Tune in today as The Fan Girls chat all about the season finale of "Upload".

Geek Spot News
Geek Spot News - Episode 193

Geek Spot News

Play Episode Listen Later Sep 3, 2025 62:48


This week: Are these the Greatest Sports Movies of all time? Upload, Peacemaker, Twisted Metal and all the latest with the boys! Minute Markers:List:  11:00Office Recap: 26News: 31:00What we watched: 42:00

Blah Blah Blah with Katee Sackhoff
Robbie Amell on the Final Season of Upload, Code8 and Showing His Son the Flash

Blah Blah Blah with Katee Sackhoff

Play Episode Listen Later Sep 2, 2025 65:59


Happy Tuesday, Everyone! I hope you're enjoying the end of Summer! I had such a great time chatting with my guest this week— the one and only Robbie Amell! If you don't know Robbie, he is currently starring as Nathan Brown in the final season of Upload, a show which I absolutely love. He also played Ronnie Raymond on The Flash, as well as Connor Reed in Code 8 and Code 8: Part II, which he also produced. We talk about his recent move back to Canada (you know I love my Canadians) and what it was like becoming a dad while shooting Upload. We also talk about his comedic timing, his experience learning from some of the greats early on in his career and what he's learned from watching Upload creator Greg Daniels work alongside his son Owen, who also stars on the show. We are also both huge F1 fans, so I try to control myself and not let us talking about his recent trip to Monaco COMPLETELY take over the conversation. I'm excited for you to get to know him better and for everyone to watch the final season of Upload, which is streaming now! As always, make sure you stick around after the interview for the Hindsight, where I try to convince my producer Jeph to join me for a spartan race and we talk about plans for our upcoming live recording of The Sackhoff Show right here in my hometown of Portland! Send me an email thesackhoffshow@gmail.com Produced by Rabbit Grin Productions Mail Sack Song by Nicolas @producer_sniffles Join us on Patreon! http://patreon.com/thesackhoffshow ----------------------------------------------------- Support our Sponsors: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/SACKHOFF and get on your way to being your best self.

The One-Person Business
224. [Re-Release] The Solopreneur Blueprint You Didn't Know You Needed

The One-Person Business

Play Episode Listen Later Sep 2, 2025 11:57


Now that we're halfway through the Solopreneur Success Cycles series we're doing leading up to the launch of our book, Solopreneur Business For Dummies, we wanted to re-release the first episode in the series that gives an overview of what it is, so that new listeners can be brought up to speed. It also serves as a good refresher for those who are following along!Ever feel like you're building your solo business one guess at a time?In this episode, Carly and Joe pull back the curtain on the Solopreneur Success Cycle, the foundational framework behind their new book Solopreneur Business for Dummies. From defining your goals (hello, Step Zero!) to tweaking, refining, and reimagining your business as it grows, they break down the entire cycle designed specifically for one-person businesses.It's not a lecture, it's a roadmap with a healthy side of real talk, laughs, and lessons you can apply right away. Whether you buy the book or not (but, like, you should), this series is your shortcut to building a business that actually works for you. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

Geektown Radio - TV News, Interviews & UK TV Air Dates
Geektown Radio 471: Thursday Murder Club, Upload, Superman & Alien: Earth Reviews, plus TV News & UK TV Highlights

Geektown Radio - TV News, Interviews & UK TV Air Dates

Play Episode Listen Later Sep 2, 2025 62:47


We're back with another packed episode of Geektown Radio! This week, Dave is joined by Darryl to chat through what they've been watching, including Netflix's The Thursday Murder Club, the final season of Prime Video's Upload, James Gunn's Superman, and FX's Alien: Earth. We also discuss Countdown, F Marry Kill, and much more, along with the latest TV news, cancellations, renewals, and the highlights of next week's UK TV.Timestamps:01:20 – Intro & catch-up02:10 – Darryl reviews Countdown (Prime Video)07:00 – Darryl reviews Alien: Earth (FX)13:00 – Darryl on Wednesday Season 2 Part 1 (Netflix)16:40 – Darryl reviews F Marry Kill (Prime Video)19:20 – Dave reviews Superman (DCU film, home release)24:00 – Dave reviews Upload final season (Prime Video)26:30 – Dave reviews The Thursday Murder Club (Netflix film)30:00 – TV News: cancellations & renewals (Motorheads, The Waterfront, Death Valley, more)35:00 – Air date news (Taskmaster S20, Into the Badlands on ITVX, High Potential S2, Fawlty Towers The Play, Billy the Kid S3, Robin Hood, Trying, Sesame Street)45:00 – Pickups (Doc, The Hunting Party, Harry Wild, Art Detectives)52:00 – Disney D23 announcements (Toy Story 5, Hoppers, Zootopia 2, Star Wars: Starfighter, Hexed)58:00 – Harry Potter casting update – Warwick Davis returns as Flitwick01:02:30 – Highlights for the week ahead (Grand Designs, Universal Basic Guys, NCIS: Tony & Ziva, Mitchell & Webb Are Not Helping, The Paper, Task, Only Murders in the Building)01:05:30 – Wrap-up & where to find us onlineSupport this show http://supporter.acast.com/geektown. Hosted on Acast. See acast.com/privacy for more information.

Faux Real
Zainab Johnson (Re-Release)

Faux Real

Play Episode Listen Later Sep 1, 2025 53:44


On this flashback episode, I am thrilled to talk with comedian and actress Zainab Johnson (Upload, Hijabs Off) who stars in the Amazon Prime original series Upload. The fourth and final season is now streaming! Zainab joins me to talk about navigating life as one of a family of thirteen kids, her first late night standup appearance on Late Night with Seth Meyers, and her incredible time working on Upload! Follow Zainab @ZainabJohnson Listen to Faux Real on Spotify, iHeart Radio, Apple Podcasts, and all your favorite podcast platforms! Instagram @FauxRealPod Twitter @FauxRealPod Facebook @FauxRealPod Logo design by Chris Michaud Faux Real is a production of Wilder Entertainment © 2025

Social Media News Live
5 AI Tools We're Using Right Now to Create Faster & Smarter Content

Social Media News Live

Play Episode Listen Later Sep 1, 2025 54:54


Ever buy a “miracle app” that promised to automate your business, write your copy, and maybe even walk the dog… only to have it end up collecting dust in a folder called Someday? Same here. That's why this week Conor and I are comparing notes on the AI tools that actually stuck. These are the ones we've folded into our real workflows, the tools saving us time and keeping us sane when the content calendar feels relentless.From editing podcasts into social clips to spinning up client portals in minutes, these five tools are pulling serious weight in our businesses. We talk about Descript's new AI B-roll, what feels different in ChatGPT 5, smart ways to chain prompts for images, why Notion + Notion AI is so versatile, how MidJourney's video option is sneaking into our thumbnails, and where Perplexity and NotebookLM fit into our research and SOP systems. If you've wondered which AI apps are worth your time, you'll find some solid answers here.Key TakeawaysDescript remains our editing hub: Upload the recording, use Find Clips for cold opens, and try the new AI-generated B-roll right in the editor. ChatGPT is our daily driver: We use it for planning, drafting, brainstorming, and research. The new 5.0 update makes it noticeably faster and more direct, which keeps our workflow moving smoothly.Prompt chaining beats giant prompts: Build images step-by-step—create the base, then layer in overlays, text, or tweaks for more consistent results. Notion + NotionAI: Spin up client portals, SOPs, and shared databases quickly. The Save to Notion clipper and mobile share sheet make it easy to stash articles and ideas on the fly. MidJourney's new video option: Great for animated thumbnails, email GIFs, or short loops. NotebookLM for SOPs and team queries: Upload docs or transcripts, then let teammates search only your materials for answers. Keeps systems tight. ResourcesCheck out Conor's Vacation KingdomsConor's 60-day Content Challenge on Instagram My Toolbox, which includes all the tools we talked about!The Ultimate AI Tool for Beginners: Magai (affiliate)----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------

RWM Sunday Pulpit
Bibliology: The Doctrine of Scripture | Systematic Theology | Dr. Randy White _ upload

RWM Sunday Pulpit

Play Episode Listen Later Aug 31, 2025 115:54


The Ramblecast After Dark
Ep. 304 "The Pleasure Brothers"

The Ramblecast After Dark

Play Episode Listen Later Aug 30, 2025 127:32 Transcription Available


On this week's episode, the RCAD crew talk about Jack's label change, technology, and bad apples. Foods that made us, smells, and pet hair. Matt discusses “It's a wonderful life, Jack brings up “Roadhouse,” and we discuss the alien franchise and Alien Earth. Russell Crowe films. Aging, E-bikes, and computers. Jacks spoils “Pleasure Ranch.” Lastly, Amazon Prime and the end of Upload.Please leave a review on iTunesBecome a Patron at JayandJack.comWrite us an email at RCADCast@gmail.comFollow us on Instagram at RCADCast

The Ramblecast After Dark
Ep. 304 "The Pleasure Brothers"

The Ramblecast After Dark

Play Episode Listen Later Aug 30, 2025 127:32 Transcription Available


On this week's episode, the RCAD crew talk about Jack's label change, technology, and bad apples. Foods that made us, smells, and pet hair. Matt discusses “It's a wonderful life, Jack brings up “Roadhouse,” and we discuss the alien franchise and Alien Earth. Russell Crowe films. Aging, E-bikes, and computers. Jacks spoils “Pleasure Ranch.” Lastly, Amazon Prime and the end of Upload.Please leave a review on iTunesBecome a Patron at JayandJack.comWrite us an email at RCADCast@gmail.comFollow us on Instagram at RCADCast

Streamgestöber
Upload ist die beste Sci-Fi-Serie, die ihr noch nicht kennt

Streamgestöber

Play Episode Listen Later Aug 30, 2025 13:55


Seit dem 25. August streamt die finale 4. Staffel von Upload bei Amazon Prime Video. Es ist ein kurzweiliger und perfekter Abschluss für die Science-Fiction-Serie mit Robbie Amell. Und es ist nie zu spät, zum Upload-Fan zu werden! Deshalb erklärt Sci-Fi-Expertin Andrea in dieser Check-Folge, warum sich die Serie von Greg Daniels (The Office, Parks and Recreation) generell lohnt. *** Dieser Podcast wird gesponsert von MagentaTV – dem TV- und Streaming-Angebot der Telekom. Abonniere und bewerte Streamgestöber bei der Podcast-App deines Vertrauens! Wenn du mit deiner Meinung im Podcast landen willst, schick uns eine Sprachnachricht oder einen Kommentar per Mail an podcast@moviepilot.de.

Grumpy Old Geeks
711: Oh Thank Heaven

Grumpy Old Geeks

Play Episode Listen Later Aug 29, 2025 44:45


Remember when we thought AI was going to bring about utopia or Skynet? Turns out, it's mostly just a bunch of fancy spreadsheets, a potential bubble ready to burst (looking at you, Nvidia), and a legal minefield. We're talking wrongful death lawsuits because a chatbot encouraged suicide, OpenAI admitting their 'safety controls degrade,' and then secretly siccing the cops on users. Plus, the Citizen app's AI can't even tell a murder vehicle from a motor vehicle, and Grok 2.5 is now open source if you want to invite that chaos into your life. Also, don't ask Google if 1995 was 30 years ago, because apparently, AI can't do basic math.Meanwhile, the adults in the room are just doing what they do: the U.S. government is buying a chunk of Intel, while Trump wants to "design" government websites (with badly edited photos, naturally). Meta's own AI stuff is so bad they're just licensing Midjourney's tech, proving it's always easier to buy than build. Apple TV+ raised its prices, and Spotify finally figured out how to let you DM songs. Over at Apple Fitness, it seems the execs are fostering a "toxic workplace environment," because who knew working out could be so hardcore? Oh, and Chipotle is doing drone delivery now. Welcome to Zipotle, because getting off your ass is apparently too much to ask.As for what we're actually watching, it's a mixed bag. Star Trek: Strange New Worlds' documentary episode was... fine, but Paramount's axing jobs and "un-renewing" Dexter: Original Sin to focus on Dexter: Resurrection (because that always works out). We're trying to keep up with Alien: Earth, Wednesday, and Upload, but good luck with those staggered release dates. Apple TV+ has some good sci-fi, but Foundation might just be a hate-watch for Brian. And in the library, we've got Budgie's surprisingly depressing memoir and some solid sci-fi from Scott Meyer and Dennis E. Taylor. It's almost enough to make you miss the simpler times before AI broke everything.Sponsors:CleanMyMac - clnmy.com/Grumpyoldgeeks - Use code OLDGEEKS for 20% off.Private Internet Access - Go to GOG.Show/vpn and sign up today. For a limited time only, you can get OUR favorite VPN for as little as $2.03 a month.SetApp - With a single monthly subscription you get 240+ apps for your Mac. Go to SetApp and get started today!!!1Password - Get a great deal on the only password manager recommended by Grumpy Old Geeks! gog.show/1passwordShow notes at https://gog.show/711FOLLOW UPWelcome to Acast Ads Academy - your go-to learning destination for podcast advertising.Deep Questions with Cal Newport - Ep. 367: What if AI Doesn't Get Much Better Than This?AI Bubble Watch: Nvidia Shares Skid on Middling Q2 ResultsReports Of AI Not Progressing Or Offering Mundane Utility Are Often Greatly ExaggeratedIN THE NEWSThe US government is taking an $8.9 billion stake in IntelTrump is forming a 'National Design Studio' to spruce up government websitesTrump Mobile is promoting its smartphone with terribly edited photos of other brands' productsChatGPT Lawsuit Over Teen's Suicide Could Lead to Big Tech ReckoningOpenAI Admits Safety Controls 'Degrade,' As Wrongful Death Lawsuit Grabs HeadlinesOpenAI Says It's Scanning Users' ChatGPT Conversations and Reporting Content to the PoliceHuge Number of Authors Stand to Get Paid After Anthropic Agrees to Settle Potentially $1 Trillion LawsuitMeta is licensing Midjourney's AI image and video techMidJourney TVCitizen Is Using AI to Generate Crime Alerts With No Human Review. It's Making a Lot of MistakesYou can now download and tweak Grok 2.5 for yourself as it goes open sourceMEDIA CANDYStar Trek: Strange New WorldsParamount Job Cuts In Excess Of 2,500 Coming In November, With Cost Savings To Exceed $2 Billion‘Dexter: Original Sin' Un-Renewed as Paramount Opts Out of Second SeasonAlien: EarthWednesdayUpload‘The Institute' Renewed for Second Season at MGM+Apple TV+ subscriptions just rose to $13 a monthSpotify is adding DMsAPPS & DOODADSApple fitness exec accused of creating toxic workplace environmentZipotle: Chipotle, Zipline Launch Drone Food Delivery in DallasAT THE LIBRARYThe Absence: Memoirs of a Banshee Drummer by BudgieMaster of Formalities by Scott MeyerFlybot by Dennis E. TaylorCLOSING SHOUT-OUTS'Was 1995 30 years ago?' Google's AI overviews is having issues with a simple questionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Pop Culture Pros Podcast Network
Am I On The Air? #194 - Oh Lord

The Pop Culture Pros Podcast Network

Play Episode Listen Later Aug 29, 2025 38:59


Season 30 Episode 17: "Oh Lord"DONMEGA is back for episode #194 of *Am I On The Air?* on the PopCulturePros Network, dropping another week of movie and TV breakdowns from August 20 to August 26, 2025. A veteran in the podcast game, he's serving up insights with his signature mix of fun, wit, and sharp commentary.On the movie side, there's a brand-new thriller on deck—does *Eenie Meanie* live up to its sinister name or fall short of the scare? Plus, it's time to celebrate the 20th anniversary of *The 40-Year-Old Virgin*, the comedy that turned awkwardness into an art form and launched Steve Carell into superstardom.TV fans won't be left out either. We're breaking down the return of *Peacemaker* with its second season of chaos and charm, and saying goodbye to *Upload* as it hits its fourth and final season. Add in more headlines, trailers, and entertainment buzz, and your watchlist is about to grow.From comedy milestones to superhero antics and sci-fi farewells, episode #194 proves that when it comes to movies and TV, DONMEGA has you covered. Hit play—oh lord, you won't want to miss this one. #EenieMeanie #The40YearOldVirgin #Peacemaker #AIOTA #PopCulturePros

The One-Person Business
223. How to Build a Brand That Actually Resonates

The One-Person Business

Play Episode Listen Later Aug 28, 2025 11:51


Your brand is so much more than a logo and some colors—it's your personality, your values, and the story you tell the world. In this episode of The Aspiring Solopreneur, Carly and Joe dive into what it really means to build a brand as a one-person business. From defining who you are (and who you aren't) to crafting messaging that resonates, they'll show you how storytelling becomes the foundation for every marketing move you make. If you've ever wondered how to stand out authentically without feeling “salesy,” this one's for you. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

Sci-Fi Talk
Explore Weekly: Frankenstein, Demon Hunters & DC Crossovers

Sci-Fi Talk

Play Episode Listen Later Aug 28, 2025 8:42


This week on Explore Weekly, we dive into a genre-rich roundup of the biggest stories in entertainment—from supernatural satire to superhero synergy. Michael Sheen teases the ineffable return of Good Omens, Guillermo del Toro's Frankenstein prepares to electrify Venice, and Stephen King's The Institute gets a chilling season two renewal. Plus, we unpack the cultural phenomenon of KPop Demon Hunters, explore the viral screen test that crowned David Corenswet as Superman, and decode the latest DC Studios crossover buzz between Batman and the Man of Steel. We also spotlight the evolution of Peacemaker in season two, with fresh Easter eggs and canon shifts, and offer a heartfelt review of Upload season four—Prime Video's digital afterlife comedy that ends with a surprisingly emotional punch. Start Your Free One Year Trial on Sci-Fi Talk Plus, Today

Am I On The Air?
Oh Lord

Am I On The Air?

Play Episode Listen Later Aug 27, 2025 38:23


Send us a textSeason 30 Episode 17 "Oh Lord" - On this Episode we breakdown all the news in TV and Movies from 8/20/25-8/26/25, We have Non-Spoiler Movie Thoughts on "Eenie Meanie" The 20th Anniversary of "The 40 Year Old Virgin" Along with TV Notes on Peacemaker S2, Upload 4th and Final Season- Plus so much more... Support the showwww.AmIOnTheAir.comFollow on Twitter at @AmIOnTheAirLike us on Facebook at Facebook.com/AmIOnTheAirFollow on TikTok, Instagram and YouTubeSupport the Show on Cashapp $DONMEGA and Venmo at @DONMEGA

KMJ's Afternoon Drive
Did DOGE Upload EVERYBODY'S Social Security Info?!?

KMJ's Afternoon Drive

Play Episode Listen Later Aug 27, 2025 12:21


DOGE Put Critical Social Security Data at Risk, Whistle-Blower Says Man arrested for burning American flag near White House after Trump signs order Please Subscribe + Rate & Review Philip Teresi on KMJ wherever you listen! --- KMJ’s Philip Teresi is available on the KMJNOW app, Apple Podcasts, Spotify, Amazon Music or wherever else you listen. --- Philip Teresi, Weekdays 2-6 PM Pacific News/Talk 580 & 105.9 KMJ DriveKMJ.com | Podcast | Facebook | X | Instagram --- Everything KMJ: kmjnow.com | Streaming | Podcasts | Facebook | X | Instagram See omnystudio.com/listener for privacy information.

Philip Teresi Podcasts
Did DOGE Upload EVERYBODY'S Social Security Info?!?

Philip Teresi Podcasts

Play Episode Listen Later Aug 27, 2025 12:21


DOGE Put Critical Social Security Data at Risk, Whistle-Blower Says Man arrested for burning American flag near White House after Trump signs order Please Subscribe + Rate & Review Philip Teresi on KMJ wherever you listen! --- KMJ’s Philip Teresi is available on the KMJNOW app, Apple Podcasts, Spotify, Amazon Music or wherever else you listen. --- Philip Teresi, Weekdays 2-6 PM Pacific News/Talk 580 & 105.9 KMJ DriveKMJ.com | Podcast | Facebook | X | Instagram --- Everything KMJ: kmjnow.com | Streaming | Podcasts | Facebook | X | Instagram See omnystudio.com/listener for privacy information.

The One-Person Business
222. Why Nobody Notices Your Solo Business (and How to Fix It)

The One-Person Business

Play Episode Listen Later Aug 26, 2025 13:04 Transcription Available


Most solopreneurs make the mistake of trying to serve everyone and end up standing out to no one. In this short and punchy episode of The Aspiring Solopreneur, Carly and Joe dive into one of the most overlooked steps in building a successful solo business: positioning. They break down why niching down isn't limiting, but rather the key to charging more, marketing smarter, and actually getting noticed. If you've ever said, “My product is for anybody,” this episode will make you rethink everything. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

Frank Buck Consulting
How to Use AI to Create Perfect Study Guides

Frank Buck Consulting

Play Episode Listen Later Aug 26, 2025 8:37


Spockcast - a Star Trek Discovery podcast

In this episode we review Star Trek: Strange New Worlds S03E07 What Is Starlet? We also review Alien Earth S01E03 Metamorphosis and Foundation S0306 The Shape of TimePinewood Toronto Studios - WikipediaLee Pace on His Juicy Role in Foundation and Starring in the Practical Magic Sequel‘Star Trek: Lower Decks' Wins 2 Hugo Awards, First Franchise Wins Since TNG Finale – TrekMovie.com‘Stranger Things' Creators Matt and Ross Duffer Negotiating Netflix Exit for Massive Paramount Overall DealActor Terence Stamp, who starred as Superman villain General Zod, dies aged 87Fallout season two has a teaser trailer and a December 17 release dateWatch Prime Video's official trailer for Upload's final seasonKaren Gillan Joins Henry Cavill in ‘Highlander' Remake (Exclusive)Wreck it Ralph 2 - Princess Scene - MeridaSee How BACK TO THE FUTURE On Broadway Creates Thrilling EffectsF1 | Official TrailerSquid Game Season 3Peacemaker | Official Trailer | HBO MaxSupport this podcast at — https://redcircle.com/spockcast-a-star-trek-discovery-picard-and-lower-decks-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The Best Thing We Watched This Week
Peacemaker S2, Upload S4, Hostage, Last Breath, Elio, Fall for Me, & more!

The Best Thing We Watched This Week

Play Episode Listen Later Aug 24, 2025 70:03


On this episode of The Best Thing We Watched This Week, Ruben and Chris talk about HBO Max's Peacemaker season 2, Prime Video's final season of Upload, Netflix's Hostage and Fall for Me, Last Breath, Elio, Liam Neeson in Darkman, and Blood Orange (or Three Stops to Murder)! What's the best thing you watched this week?

Tumble Science Podcast for Kids
Tumble Mailbag: The Science of Questions and What State of Matter Is Fire?

Tumble Science Podcast for Kids

Play Episode Listen Later Aug 22, 2025 24:06


Is fire a liquid, a solid, or is it even matter at all? And what is the science of asking good questions? Lindsay and Marshall dig into the Tumble mailbag to answer listener questions with the help of Tumble's science advisors, and respond to reviews! Somehow, the whole "cats are evil" thing just refuses to die. We want to hear from you! Send us YOUR science questions, and let us know what you think of this mailbag episode! Here's how to do it: Email Lindsay & Marshall at tumblepodcast@gmail.com Upload a voice recording on our website sciencepodcastforkids.com Want to support Tumble on Patreon? Go to patreon.com/tumblepodcast, and for a limited time you can get 75% off the first month using the code BTS2025 at check out! You can also stream Science Songs vol. 1 here, or find the album on Bandcamp here. Our merch store is tumblepodcast.dashery.com, where you can find the bird jacket t-shirt!

YouTube Creators Hub
One Million Subscribers With ONE Upload Each Month | Dave Whipple Interview

YouTube Creators Hub

Play Episode Listen Later Aug 22, 2025 36:43 Transcription Available


In this episode of the Creators Hub podcast, Dusty Porter interviews Dave Whipple, the creator behind the successful YouTube channel Bushradical. They discuss Dave's journey from building cabins in Alaska to sharing his rustic living experiences on YouTube. The conversation covers the importance of storytelling, effective branding, and the challenges new creators face. Dave shares insights on monetization strategies, the significance of quality content, and his thoughts on the future of YouTube in the age of AI. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50. Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

The One-Person Business
221. Is Your Solo Business Actually Feasbile? Find Out!

The One-Person Business

Play Episode Listen Later Aug 21, 2025 9:57 Transcription Available


So, you've got a business idea you're excited about. But here's the big question: does it actually work on paper, or will it drain your bank account before it takes off? In this episode of The Aspiring Solopreneur, Carly and Joe break down how to test the feasibility of your business idea, spot potential deal-breaking showstoppers, and price your services with confidence (without letting imposter syndrome drag you down). If you're ready to stress-test your solo venture before you dive in headfirst, this one's for you. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

LA LISTA: A Latinx Writers Podcast
178. MARCELINA CHAVIRA

LA LISTA: A Latinx Writers Podcast

Play Episode Listen Later Aug 19, 2025 58:39


A SMART-ASS TEJANA WRITER Marcelina Chavira shares growing up in Texas with Mexican and white roots, moving from anthropology into sketch and voiceover, writing for Amazon's Upload in the thick of our AI anxieties, bringing her Texas upbringing to the King of the Hill continuation, and shaping a voice grounded in magical realism and postcolonial identity in our current climate! Instagram - @lalistapodcast Music: Arriba Mami - Jingle Punks

The One-Person Business
220. The Biggest Mistake Solopreneurs Make: Selling to “Everyone”

The One-Person Business

Play Episode Listen Later Aug 19, 2025 16:53 Transcription Available


Before you dive headfirst into your solopreneur journey, there are two things you absolutely need to nail down: your competition and your customers. In this episode of The Aspiring Solopreneur, Joe and Carly continue the series on the Solopreneur Success Cycle and break down why “everyone” is not your audience, how to spot opportunities your competitors are overlooking, and why creating personas (yes, even giving them names and backstories) can completely change how you connect with your market. Whether you're refining your niche or just starting to sketch out your customer base, this episode will give you practical insights to avoid spinning your wheels and start building a business that truly resonates. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

Using the Whole Whale Podcast
“10 blue links” era is over, Create AI-Resistant Content | Avinash Kaushik

Using the Whole Whale Podcast

Play Episode Listen Later Aug 18, 2025 54:26


Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

MacVoices Video
MacVoices #25217: Live! - Apple Succession Challenges and Free Service Upload Cautions

MacVoices Video

Play Episode Listen Later Aug 18, 2025 34:02


The panel examines Tim Cook's record tenure, Apple's leadership future, and the company's innovation challenges. Debates include whether the next CEO should come from inside or outside, Apple's reinvention cycle, the Vision Pro's role, and the balance between privacy and business growth. Chuck Joiner, David Ginsburg, Eric Bolden, Marty Jencius, Web Bixby, Brian Flanigan-Arthurs, Jim Rea, and Mark Fuccio also assess Adobe's free AI tool, raising questions about user trust and data security for online free services.  This edition of MacVoices is supported by MacVoices After Dark. What happens before and after the shows is uncensored, on-topic, off-topic, and always off the wall. Sign up as a MacVoices Patron and get access!http://patreon.com/macvoices Show Notes: Chapters: [0:00] Tim Cook's Tenure Surpasses Steve Jobs[1:57] Inside vs. Outside Candidates for Apple CEO[2:48] Apple's Need for Reinvention and Innovation[5:28] Organizational Culture and Leadership Models[7:26] The Vision Pro as a Halo Product[9:58] Privacy, Product Ethos, and CEO Background[11:26] Innovation, Growth, and Flatlining Debate[12:56] Ecosystem Strength and Regulatory Pressures[14:55] Devices, Services, and Apple's Lane[18:03] Stock Performance and CEO Decisions[19:24] Engineering Backgrounds in CEO History[22:13] Adobe's Free AI Tool and Privacy Concerns[27:28] Academic and Business Views on Online Tools[29:16] CEO Backgrounds: Spindler and Emilio[31:02] Lessons from Past Apple Leadership Links: Tim Cook's Reign as Apple's CEO Has Now Lasted Longer Than Steve Jobs' Entire Tenure https://www.mactrast.com/2025/08/tim-cooks-reign-as-apples-ceo-has-now-lasted-longer-than-steve-jobs-entire-tenure/ This free Adobe tool offers Photoshop-strength background removalhttps://www.fastcompany.com/91375212/remove-background-free-adobe-express   Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter, LinkedIn, or on Mastodon. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

MacVoices Audio
MacVoices #25217: Live! - Apple Succession Challenges and Free Service Upload Cautions

MacVoices Audio

Play Episode Listen Later Aug 18, 2025 34:03 Transcription Available


The panel examines Tim Cook's record tenure, Apple's leadership future, and the company's innovation challenges. Debates include whether the next CEO should come from inside or outside, Apple's reinvention cycle, the Vision Pro's role, and the balance between privacy and business growth. Chuck Joiner, David Ginsburg, Eric Bolden, Marty Jencius, Web Bixby, Brian Flanigan-Arthurs, Jim Rea, and Mark Fuccio also assess Adobe's free AI tool, raising questions about user trust and data security for online free services.  This edition of MacVoices is supported by MacVoices After Dark. What happens before and after the shows is uncensored, on-topic, off-topic, and always off the wall. Sign up as a MacVoices Patron and get access! http://patreon.com/macvoices Show Notes: Chapters: [0:00] Tim Cook's Tenure Surpasses Steve Jobs [1:57] Inside vs. Outside Candidates for Apple CEO [2:48] Apple's Need for Reinvention and Innovation [5:28] Organizational Culture and Leadership Models [7:26] The Vision Pro as a Halo Product [9:58] Privacy, Product Ethos, and CEO Background [11:26] Innovation, Growth, and Flatlining Debate [12:56] Ecosystem Strength and Regulatory Pressures [14:55] Devices, Services, and Apple's Lane [18:03] Stock Performance and CEO Decisions [19:24] Engineering Backgrounds in CEO History [22:13] Adobe's Free AI Tool and Privacy Concerns [27:28] Academic and Business Views on Online Tools [29:16] CEO Backgrounds: Spindler and Emilio [31:02] Lessons from Past Apple Leadership Links: Tim Cook's Reign as Apple's CEO Has Now Lasted Longer Than Steve Jobs' Entire Tenure  https://www.mactrast.com/2025/08/tim-cooks-reign-as-apples-ceo-has-now-lasted-longer-than-steve-jobs-entire-tenure/ This free Adobe tool offers Photoshop-strength background removal https://www.fastcompany.com/91375212/remove-background-free-adobe-express   Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter, LinkedIn, or on Mastodon. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Grumpy Old Geeks
709: Grumpy Old Gardeners

Grumpy Old Geeks

Play Episode Listen Later Aug 15, 2025 72:09


Well, strap in, because this week the tech world decided to set itself on fire just for kicks. First up, Elon Musk's much-hyped Tesla Diner in Los Angeles is already a culinary disaster, slashing its menu faster than you can say “over-promise and under-deliver.” Speaking of rolling garbage fires, the Cybertruck now apparently sounds like Fred Sanford's junk pickup rattling down the street, a fitting soundtrack for the ongoing dumpster fire that was Project 2025. Remember how that was supposed to save trillions? Turns out it was just a festival of bullshit math that likely cost taxpayers a fortune. It seems the only thing being successfully launched is our collective patience into the sun.The implosions continued with the launch of GPT-5, which effectively lobotomized its predecessor and sent thousands of users into mourning for their suddenly stupid digital "friends." It's a harsh lesson for anyone who thought building their business—or their entire social life—in someone else's backyard was a bright idea. While the normals are dealing with emotionally unavailable AI, the tech billionaires who broke the world are busy prepping for the collapse they engineered. Zuckerberg is building a $300 million apocalypse bunker in Hawaii, Sam Altman is stockpiling guns and gas masks, and Peter Thiel has his New Zealand hideout. It's comforting to know the architects of our dystopian future have their escape hatches ready. Meanwhile, Meta was caught with internal documents greenlighting its AI chatbots to have "sensual conversations" with kids, proving once again that when it comes to tech ethics, the call is coming from inside a burning, abandoned house.If you thought it couldn't get dumber, Musk and Altman got into a public slap-fight over who's more full of crap, with Musk's own AI, Grok, hilariously declaring its creator the loser. Google, admitting its search results are now a toxic sludge pile, has decided to just let users build their own news echo chambers. On a more nostalgic note, AOL Dial-Up is finally logging off for good, taking the screeching sound of our formative years with it. As we contemplate trading our devices for pitchforks, we're retreating to simpler times, like teaching our kids Solitaire with premium Star Wars playing cards (a concept apparently too advanced for Dave) or justifying dropping a cool grand on the new 9,000-piece Lego Death Star, which features a hot tub full of Stormtroopers in swim trunks. From a surprisingly decent Wicked movie adaptation to the sad, slow demise of Kodak, it's enough to make anyone want to become a Grumpy Old Gardener.Sponsors:Private Internet Access - Go to GOG.Show/vpn and sign up today. For a limited time only, you can get OUR favorite VPN for as little as $2.03 a month.SetApp - With a single monthly subscription you get 240+ apps for your Mac. Go to SetApp and get started today!!!1Password - Get a great deal on the only password manager recommended by Grumpy Old Geeks! gog.show/1passwordDeleteMe - Head over to JoinDeleteMe.com/GOG and use the code "GOG" for 20% off.Show notes at https://gog.show/709FOLLOW UPMusk's Tesla diner faces immediate setbacks with massive menu cuts, restricted hours, and tech issuesDOGE Has Wasted Billions While Saving Only a Fraction of What It Claims: ReportsIN THE NEWSGPT-5 AMA with OpenAI's Sam Altman and some of the GPT-5 teamThe Real Reason You Haven't Been Replaced by AI YetThe World Will Enter a 15-Year AI Dystopia in 2027, Former Google Exec SaysResearchers Made a Social Media Platform Where Every User Was AI. The Bots Ended Up at WarWhy Are Silicon Valley's Utopians Prepping for Collapse?Meta Caught Saying Its OK for Underage Children to Have "Romantic or Sensual" Conversations With AISam Altman and Elon Musk Trade Barbs Over Who Is More Full of ShitOpenAI and Sam Altman are reportedly creating a startup rival to Elon Musk's NeuralinkPerplexity offers more than twice its total valuation to buy Chrome from GoogleNow That Google Is Trash, It Will Let You Pick Your Own News SourcesTesla Robotaxi scores permit to run ride-hailing service in TexasDiabetic Man With Gene-Edited Cells Produces His Own Insulin—No Transplant Drugs RequiredButter made from carbon tastes like the real thing, gets backing from Bill GatesTerraform Labs founder Do Kwon pleads guilty to fraud over $40 billion crypto collapseGoodbye to dial-up: AOL closes a chapter in web historyMEDIA CANDYThe Bad Guys 2Strange New WorldsWickedKPop Demon HuntersThe PickupAlien: EarthThe InstituteWatch Prime Video's official trailer for Upload's final seasonAshes & Diamonds - On a RockaLove & Rockets - MotorcycleTHE DARK SIDE WITH DAVEDave BittnerThe CyberWireHacking HumansCaveatControl LoopOnly Malware in the Buildingtheory11 Star Wars: Year of The Dark Side Playing Cards, Premium Playing Cards, Poker Size Standard IndexDerren Brown Playing CardsAntigravity A1 - 360 DroneLego Death StarKodak Says It May Have to Close Up ShopSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Blogger Genius Podcast with Jillian Leslie
How to Create and Sell Your First Digital Product in 7 Days (Free AI Prompts + Step-by-Step Plan)

The Blogger Genius Podcast with Jillian Leslie

Play Episode Listen Later Aug 14, 2025 7:16


Watch the YouTube video here to see the step-by-step instructions. If you think you have no idea for a digital product, I promise you do — you're just too close to your own skills to see them. The things that feel normal to you could be worth $10, $20, or even $100 to someone else. In this post, you'll learn how to create and sell your first digital product in just one week — without an online store, without complicated tools, and without spending a cent. We'll use four free AI prompts to help you: Find your best-selling product idea Build it in minutes Set up a sales page instantly Promote it without feeling pushy And the best part? You can do all of this using MiloTree's Free Plan, which lets you sell a digital download, offer freebies, and grow your social media followers — all for free. Show Notes: MiloTree FREEBIE: 4 Prompts to Find Your First Product That Is Already in You FREEBIE: 10 Awesome Digital Products You Can Launch This Week Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Nadalie Bardo from Your Pin Coach Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why Digital Products Are the Easiest Way to Make Money Online Digital products are perfect for creators, bloggers, and entrepreneurs because: They cost nothing to create — no inventory, shipping, or overhead. They can sell forever — you make it once and sell it 24/7. They position you as an expert — people pay for your knowledge. With the right process, you can go from idea to first Stripe notification in one week. Step 1: Discover Your Hidden Product Idea Open ChatGPT (free version works) and paste in this: Prompt #1 Act as a business idea coach. I want to start selling digital products with no money. Here's my job, my hobbies, and my life experience: [insert yours]. Give me five simple digital product or service ideas I can start this week for free. I'd like ideas that make people money, save them money, save them time, move them toward happiness, move them away from pain, and/or raise their social status. These are your six buying triggers — the psychological reasons people buy. ChatGPT will connect skills you take for granted with problems people will happily pay you to solve. Step 2: Choose the Easiest, Fastest Product to Make From ChatGPT's list, pick something you can create quickly that solves one small but painful problem. If you're unsure, ask ChatGPT to pick the simplest idea with the most customer appeal. Step 3: Create Your Product in Under 10 Minutes Use this second prompt: Prompt #2 Write me a short, high-value checklist or guide that solves [insert problem] in under 10 minutes. Copy the results into: Google Docs → edit → save as PDF, or Canva → choose a free guide template → paste → customize → download as PDF. Step 4: Get Over the Fear of Selling Nervous about putting your product out there? Try this: Prompt #3 Act as my business coach. I'm feeling nervous about selling my product. Write me a short pep talk about why my product is valuable and how sharing it will help people. Read it before you post — it works like a confidence switch. Step 5: Set Up Your Sales Page (Free & Fast) Go to MiloTree.com and sign up for the free plan. Now you can: Click Digital Download in your dashboard. Name your product, set a price (e.g., $14), and write a short description. Upload your PDF. Click Create Sales Page — MiloTree's AI writes it for you. Customize text, colors, and images. Connect your Stripe account for instant payments. MiloTree even delivers your product automatically after purchase. Step 6: Promote Without Feeling Pushy Here's the final prompt: Prompt #4 Act as a social media marketing expert. Give me five short, engaging post ideas to promote this product without sounding pushy, the top 10 places to share it, and a quick pep talk on why consistent promotion is essential. Remember: you're not begging for sales — you're solving problems. 7-Day Plan to Your First Sale Day 1: Use Prompt #1 to brainstorm ideas Day 2: Pick your simplest, most promising idea Day 3: Use Prompt #2 to create your product Day 4: Format it in Google Docs or Canva Day 5: Use Prompt #3, upload to MiloTree, set up sales page Day 6: Use Prompt #4 for marketing ideas Day 7: Share your link everywhere — even in DMs and texts Final Thoughts The only thing standing between you and your first $100 online is starting. Your skills are more valuable than you think — and someone out there is ready to pay for them.

The One-Person Business
219. From Vision to Plan: The Next Step in the Solopreneur Success Cycle

The One-Person Business

Play Episode Listen Later Aug 14, 2025 11:17


In this episode, we kick off the Planning phase of the Solopreneur Success Cycle and break down the must-knows before you dive in. From choosing the right title for yourself to simplifying your business model into three core parts, you'll learn how to set yourself up for efficiency, clarity, and higher earning potential. Whether you're just starting or refining your business, these insights will help you plan smarter and avoid costly detours. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

RHLSTP with Richard Herring
RHLSTP 575 - Zainab Johnson

RHLSTP with Richard Herring

Play Episode Listen Later Aug 11, 2025 56:42


RHLSTP #575 - Creepy Gandhi - It's Richard's second live Edinburgh podcast and he's got some berry facts that will astound you. His guest is US comedian, actor and writer Zainab Johnson. They chat about whether her name is unique, growing up with 12 siblings, the terrible accident that changed her life, whether having one ball counts as a disability, pretending to be stupid to attract (maybe stupid) men, getting to work with Greg Daniels and annoying him at lunch, the terrific sitcom Upload and whether eternal life is all it's cracked up to be, first impressions of Scotland and why a comedian should aim for silence and embrace failure.See Zainab's show https://www.pleasance.co.uk/event/zainab-johnson-toxically-optimisticCheck out her special on Amazon https://www.amazon.co.uk/Zainab-Johnson-Hijabs-Off/dp/B0CGZYS18QCome and see RHLSTP live (in Bewdley) http://richardherring.com/rhlstpSUPPORT THE SHOW!Watch our TWITCH CHANNELBecome a badger and see extra content at our WEBSITE See details of the RHLSTP LIVE DATES Buy DVDs and books from GO FASTER STRIPE Hosted on Acast. See acast.com/privacy for more information.

JFK The Enduring Secret
Episode 282 Revision Announcement... Upload Latest Version and Remove Previous Version

JFK The Enduring Secret

Play Episode Listen Later Aug 8, 2025 0:57


Hello listeners, I added a few interesting  facts  and made a few edits. So please do use this updated version of episode 282 and delete any prior downloads of this episode.  Thanks again! Jeff 

Head in the Office
Upload Your ID to View This Episode

Head in the Office

Play Episode Listen Later Aug 6, 2025 88:26


The men gather to discuss the total lack of privacy online and the Kids Online Safety Act, Trump's “ultimatum” for Hamas, and the unfolding Texas redistricting war. Become a Patron, leave a 5-star review, and follow us everywhere!Patreon: https://www.patreon.com/headintheofficepodHITO Merch: https://headintheoffice.com/ Get 40% off Ground News: https://check.ground.news/headintheoffice YouTube: https://www.youtube.com/channel/UC4iJ-UcnRxYnaYsX_SNjFJQTikTok: https://www.tiktok.com/@headintheoffice?lang=enInstagram: https://www.instagram.com/headintheoffice/Twitter: https://twitter.com/headintheofficeBluesky: https://bsky.app/profile/headintheoffice.bsky.social Discord: https://discord.gg/hito Collab inquiries: headintheofficepod@gmail.comSeen on this episode:TikTok hate speech manager is from the IDF - https://www.jpost.com/diaspora/article-862765Everything is Palantir - https://www.wired.com/story/vpn-use-spike-age-verification-laws-uk/ https://apnews.com/article/congress-social-media-kosa-kids-online-safety-act-parents-ead646422cf84cef0d0573c3c841eb6d https://apnews.com/article/senate-child-online-safety-vote-f27c329679feb2d74787fc3887aa710f Israel & the US issue an “ultimatum”  - https://www.nytimes.com/2025/08/03/world/middleeast/israel-gaza-hamas-ceasefire.html https://www.nytimes.com/2025/07/31/us/politics/democrats-israel-gaza-netanyahu.html Redistricting wars - https://www.politico.com/news/2025/08/01/democratic-governors-advise-strong-counteroffensive-on-redistricting-00490344 https://www.pbs.org/newshour/show/the-texas-redistricting-battle-and-its-impact-on-next-years-midtermshttps://apnews.com/article/redistricting-trump-republicans-democrats-texas-california-e53fd3df17fb9677c29cbd155b91c353https://pressgallery.house.gov/member-data/party-breakdownTrump gets mad at data - https://www.nytimes.com/2025/08/01/business/economy/trump-bls-firing-jobs-report.html