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In this episode of Coaching Conversations, Nick and Chris discuss more valuable topics to help your business grow.  It’s Nick’s birthday week and we learn how the 50’s are the new 40’s… or so the guys tell themselves. Launching a new enterprise?  Where should you place the most effort? The guys discuss everything from the need to get in the habit of reading every day, (a few pages or chapters, Audio is your friend) and hanging out with those who are pushing humanity forward, the value of researching your market early, to knowing the difference between what YOU think is great and what the MARKET actually wants. Find out the top 3 tips for launching your new product or service?  What should you focus on first to ensure you have a better chance of succeeding.  Lead Gen – Lead Gen – Lead Gen… plus the other vital action points. Enjoy the short, sharp and direct advice in this latest episode of Coaching Conversations…. with Nick and Chris. _______________ TIME CODES: 0.25  Chris’ welcome and introduction 1:00  It’s Nick’s birthday week!  50’s are the new 40’s 1.54  What is Nick reading right now… and why ? 2:35 There’s value to be hanging out with people pushing humanity forward.  Helping yourself through reading is a great way to develop that knowledge 3:11  When can you find time to read… the benefits of audiobooks (Audible).  Walking, the Gym… a little every day is doable. 5:16  Nick is currently reading “Money, Mastering the Game” – Anthony Robins.  A great insight into how to win at money.  Nick’s summary of the book… and what amazed him. 9:03  Why is research so important before launching a new product or service?  Nick provides reasons and examples 12:55  Why do a lot of businesses not succeed?  Do you offer a WANT or a NEED? 15:29  What are the top 3 things that need to be done at the start up stage of your business?  Lead Gen!!!!   15:44  Nick discusses most importing elements to focus on.  One - Get out there and get known.  Mingle, comment on threads, expand your contacts. Two – Add Value.  Share your knowledge, provide support and help to others, Hustle.  Three – Lead Generation.  Put some ads out there… get known. 17:46  Forget about the perfect website… focus on lead generation. 18:28  Don’t be afraid to talk about your business day and night.  EPISODE SUMMARY: In this episode, Nick and Chris highlight the value and benefits of developing a daily reading habit.  Whether that habit is a couple of pages over a bite of lunch, or plugging in the earphones for an audiobook at the gym… reading lets you “hang with the people pushing humanity forward”… Nick says.  Research is vital before launching any new product or service.  Too often what the business owner thinks is great, is valued the same by the market.  Focus on finding out what’s NEEDED first.  Get out there and talk to clients.  Mingle, get known and expand your contacts and awareness.  When you do launch, make sure you add value to what you supply and ensure you focus on generating leads.  This formula will go a long way to helping your business to succeed.  Don’t be afraid!  Focus on the basics … and reap the rewards.

There's no greater gift you can give to a seller than leads so we've uncovered 3 core SEO principles to help increase your inbound sales.  We're working to unite the two warring departments of sales and marketing. Kyle Carney has a passion for helping businesses grow and he does that with principles that help organizations earn inbound leads as fuel for growth.  Lead generation mistakes Many businesses chase after the wrong keywords in their SEO efforts. They know their industry and their target market but they pursue vague SEO terms. If, for example, I search for “new homes,” that could suggest that I'm looking to buy, or to build, or to discover what a new home costs.  Businesses can improve by being more strategic in their efforts. So instead of searching for “new homes,” they can work to rank for “new home builder in Colorado.” That strategy is crucial for online success because that generates traffic that has qualified itself before the conversation even begins. Google knows everything. It knows where you are, so if your website indicates the area that you're serving, it will figure that out.  One: Get your website right  The messaging on your website has a huge impact on your inbound sales. We must make sure we get the right message in front of the right clients so they qualify themselves prior to beginning the conversation.  At that point, it becomes like fish in a barrel because they come to you and say, “I saw this on your site and it's exactly what I need.”  Building a website with proper messaging for the right audience allows your prospects to move themselves down the funnel. #SEO Improve your site Sellers wear a lot of hats and sellers have the ability to influence anyone. If we want to increase our bottom line, it's in our best interest to connect with the marketing people and convince them of the importance of a smooth website.  Work toward a mobile-friendly site. Most sites are, but there are small tweaks that will make your site operate faster. If the site isn't designed correctly, it will run slowly which will affect your rankings.  Identify the things your customer wants by understanding how they find you. If they find you online, ask what they were searching for. You'll discover actionable information that will help you refine your website. Find keywords that match what you do. Strive for specific, clear intent.  Be data-driven. Find the search volume for keywords to help you decide on your messaging. Rank for the right things Most of the data about search content is freely available using tools like Google Keyword Planner. Initiate a conversation with the marketing department to ensure that you're ranking for the right phrases. If you're ranking for phrases that no one is actually looking for, it will do nothing for you.  Once you've got the website functioning smoothly, you'll focus on converting those prospects using content.  Two: Generate content This isn't a reference to a basic 300-word blog. It's quality content that focuses on answering their key questions, and includes every type of content.  If every seller would create videos to provide information, the potential would provide to be unreal. Create videos. Write blogs. Answer frequently asked questions.  Block out 15 minutes to create content daily, even if you have to do it during lunch. It's arguably one of the most valuable exercises a salesperson can do.   Write down every question people ask you and rank them from the most common to the least. People frequently ask “How long does it take for SEO to work?” SEO is kind of a nerdy topic that many businesses don't think about. Once they address it, they often want to know how long the results will take, so he wrote a massive article breaking the process down. He didn't intend to sell anything, but rather to provide quality information. Within a couple of weeks, people reached out to him asking if they could share it. Then, he landed on a list of 25 top Internet marketing articles worldwide, and he was surprised by the fact that people were even able to find him.  Kyle points to The Go-Giver as a book that changed his perspective and motivated him to enrich the lives of the people who engage with his content. Now he uses the article during conversations as a source of information he can share with people.  The article set him up as a thought leader and authority on the topic of SEO. Think long term SEO is a long-term game. It's a process that won't happen overnight. If you use it effectively, you'll see results.  The challenge, Kyle said, is that many sellers have huge lists of content they'd like to create but because they have big deals on the line, they have to prioritize those deals because that's money in the bank. It's difficult to prioritize stuff that doesn't pay off immediately.  In the long run though, you'll make so much more money if you can generate content and videos consistently. Kyle is a big proponent of YouTube but he recommends doing whatever is easiest. Just do something. It's much better to do something than to wait forever for the perfect opportunity. Use whatever you currently have available.  If that means starting from scratch, YouTube is a great place to start. It's a massive search engine all its own. Your videos don't have to be long, and you can even hire people to create them for you.   Three: Make quality connections  Kyle points to the hybrid approach as the best method of conversion. Provide gated content as well as free, accessible content. Create, for example, an amazing guide to the top 10 things to know about your business, and then ask for an email to access it. Connect that to your CRM so you're providing something valuable that benefits your audience. You're getting something and they are getting something in return. You're getting a warm lead and you have an opportunity for a simple follow up.  “I saw that you downloaded our guide. I'd love to answer any questions you have or hear any insights you had from a business owner's perspective.”  Then, use your CRM to determine what pages your visitors are seeing on your site. If you can track where they are going on your site and determine what things they are reading, then you can ask them to use this information in your sales process. People are thirsty for knowledge, so if you can be a resource that answers their questions, it will build a foundation of trust.  Give your prospects something specific they can apply to their own situations. In my case, I might ask prospects to try sending five emails to see what kind of results they get, or to test LinkedIn connections. Keep it simple. Don't ask them to read a 500-page SEO book. Give them a quick win.   Leverage your connections As you're out in the world networking, you're developing key partnerships and mutually beneficial connections. Leverage those opportunities.  If you've written something valuable, ask the people around you to share it. Then, offer to serve those connections as well by volunteering to write an expert blog post on their site. Tell them you're only asking for a small linkback. It involves writing and proactive outreach, but the payoff is huge.  The Internet is a popularity contest, and Google works the same way. When more websites talk about your website, that suggests to Google that there's something valuable for its searchers there. Google will bump it up in the rankings. It isn't glamorous work but it can be very impactful. Instead of working to leverage random contacts, you'll focus on the ones you've already built.  Social media can be powerful for reasons beyond those that we already know about. If you give someone a shoutout on social media, that doesn't necessarily improve their online visibility, but if you're an influencer within your network, it provides credibility and it may drive people to visit.  Write down the questions that people ask you every day and then provide answers to them. Provide the information people are looking for. Don't hide behind a curtain and don't keep trade secrets.  “3 core SEO principles” episode resources You can connect with Kyle at FirestarterSEO.com or on LinkedIn. He calls himself an open book and says he's happy to educate people about SEO. If you simply have a question to ask, reach out to him on social media.  You've heard us talk about the TSE Certified Sales Training Program, and we're offering the first module free as a gift to you. Preview it. Check it out. If it makes sense for you to join, you can be part of our upcoming semester. You can take it on your own or as part of the semester group. If you and your team are interested in learning more, we'd love to have you join us. Call (561) 578-1729 to speak directly to me or one of our team members about the program. This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. You'll receive real-time alerts anyone opens an email or clicks a link. As a savvy seller, you'll want to continue learning, and you can take advantage of a free 30-day trial, complete with a free audiobook, on Audible. They have thousands of books to choose from and you can begin your free trial today.  I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. When you share your experiences with the show, others will read the reviews and give us a listen. I truly appreciate you and appreciate your reviews and your subscription, and your willingness to tell your friends and anyone you know that's in sales about the podcast. Audio provided by Free SFX and Bensound.

Today we unboxed the Flavor Noire France Subscription Box. Spotify: https://open.spotify.com/playlist/2nNWlNTaxZXkhrPJjOukk1 Website: https://www.flavorsoftheworldbox.com/pages/lovers-in-france From their Website: EXPLORE FRANCE From cultural tidbits, to travel tips, local food facts and more, this is where you can find out all there is to know about France! Explore France! WHAT'S IN THE BOX? See what's inside your box this month! From the treats of the month to the activity, see what this month's box is all about. See Inside! FOUR . TWENTY . ONE Get your game bag, a pencil and paper. That's all you need to find a winner. You choose if the prize is nice or naughty. Game On! Behind food is music, set the mood with our specially curated French music playlist. Set the Mood! Herb De Provence Spatchcock Chicken HERB DE PROVENCE SPATCHCOCK CHICKEN Try making your chicken a different way. this juicy and delicious chicken will have you licking your fingers. Fork and knife recommended but we are not watching so enjoy it which ever way you want. Let's Get Cooking! sweetheart crepe SWEETHEART CREPE Easy to make and simply delectable, make this crepe and your nice level will skyrocket! Give it a try and don't forget to share with someone. Let's Get Cooking! GARLIC BUTTER ESCARGOT GARLIC BUTTER ESCARGOT A delicacy in France and certainly new on the block for many. Make this in the comfort of your home and let the aroma take you on a journey through France. Let's Get Cooking! NAUGHTY HAM & CHEESE CREPE BONUS: NAUGHTY HAM & CHEESE CREPE They say being naughty isn't half bad sometimes. This crepe is savory as it found a balance with the combination of the French mustard and sweetheart jam. Let's Get Cooking! BONUS: HERB DE PROVENCE POTATOES & LEEK Who said you can have too much flavorful combo. Pair this potatoes and leeks recipe with your spatchcock chicken, cook at the same time and enjoy a full meal that is satisfying and shareable. Follow Us: https://kadsreview.com/ https://Instagram.com/kadsreview

One - Get your sleep. Just as a healthy diet and regular exercise are necessary and essential for good health, so is sleep. Cutting back on snooze-time can lead to an out-of-control appetite (some studies show that people who sleep less are more likely to be overweight), a greater risk for coronary heart disease and type 2 diabetes. So try to get the recommended eight hours of sleep needed for good health, safety, and optimum performance. Two - Rise and shine — and eat. Breakfast gets your body’s metabolism going again after a night of sleeping, and gives you the gradual and adequate energy you need to get through the morning. You don't have to eat snacks to supplement your energy needs and expenditure. It doesn’t have to be complicated too. Microwave instant oatmeal, topping it with skim milk or yogurt and berries; in minutes, you’ll enjoy filling fiber with a protein and vitamin boost. Hard-boiled eggs, whole-grain toast with almond butter or a fruit and yogurt smoothie are also quick, nutritious choices. Three - Wash your hands. From banishing cold and flu germs to preventing foodborne illnesses, frequent hand-washing is one of the smartest preventive habits you can adopt. Wash your hands with warm water and soap before handling food, eating, or touching your face, and after using the bathroom or coming into contact with potentially contaminated objects such as doorknobs, toys, and menus. Four - Know your family health history. Your family’s medical history can give you valuable information about your health. Many diseases, such as heart disease, breast cancer, diabetes, and depression, can have a genetic component. The more you know about the health of your relatives, the better informed you’ll be about your risk factors and how to manage them. Five - Eat mindfully. One of the significant differences between people who successfully manage their weight and people who regularly struggle is mindful eating. Turn off the TV or computer, sit down at a table with your food on a plate, and focus on eating. Savor the smell and enjoy the taste. Put your fork down between bites, and take the time to enjoy your meal. Chances are you will eat less and feel more satisfied. Six - Add variety to your diet. Wild salmon and sardines are just a couple of the fish that provide heart-healthy fats such as omega-3, which lower your risk of cardiovascular disease and help preserve your cognitive function. Aim for two servings a week; more than that may add too much mercury to your system. On occasion, indulge in a glass of red wine (or any alcoholic beverage) or a bite of dark chocolate that contains at least 75% cocoa-both contain antioxidants that can benefit your heart. Also, both may relax blood vessels, which reduces clotting somewhat and makes it easier for blood to get to the heart. And finally, try to eat 5-7 servings a day of fruits and vegetables, and minimize your intake of carbohydrates. Seven - Volunteer. In addition to helping others, volunteers themselves often benefit from “giving back” to the communities in which they live and work and enjoy a rewarding sense of doing something good for someone else. As a volunteer, you gain valuable experience, learn new skills, make friends and meet others who share the same interests. 8Maintain strong family and social networks. Research has shown that people who have family and friends they can turn to for support and companionship may be healthier and less likely to experience depression than those who spend most of their time alone. Looking for new friends? Join a club, take a class or volunteer. Nine - Take a time out. At least once a day, close your eyes and focus on taking ten deep, full breaths. Inhale through your nose, feel your diaphragm expand, and exhale through your mouth. Deep, focused breathing slows your heart rate, calms the body and, as a result, calms your mind and reduces stress. Mix in at least 30 minutes of moderate physical activity at least five days a week as well. Choose something you enjoy and will stick to. Recent studies found that brisk walking is just as good for your heart as jogging, or try biking or swimming. You needn’t do it all at once; two 15-minute workouts or three 10-minutes blocks work equally well. Ten - Drink more water to prevent constipation, dehydration, and other related diseases. Whether you drink bottled, filtered or tap, water helps keep your cells hydrated, flushes out toxins and prevents dehydration. Tea, juices, and sports drinks count, too, but watch out for added sugar, artificial flavorings, and caffeine, all of which can detract from the benefits. I hope you enjoyed this edition of the podcast. If you want to help your staff or teams enhance professional and personal productivity, be sure to contact us. We would love to start a conversation. You can download the free eBook, The Resilient Professional at the end of this post. http://takechargeofchange.com/buy-the-book/  

Chrissie Parker Interview one on One Get to know more about this amazing and talented author and her books.   This is a one and one you do not want to miss.   #Author #UK  #Devon   #Historical #Thriiller  #Historian  #Archaelogy   #Greece  #Egypt  #Poet     Music Garage Band.