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Viajamos a España para hablar con Borja Girón, una de las personas que más domina en el mercado hispano todo lo relativo a creación y posicionamiento de blogs, además de ser habitual invitado de medios de comunicación y famosísimo "Periscoper". Borja nos habla en esta charla de: - Qué es un blog y por qué es indispensable hoy en día - un montón de consejos para conseguir que nuestros contenidos se posicionen y sean más vistos y consumidos - qué herramientas debe incorporar hoy en día una empresa para acercarse a sus clientes, diferenciarse y humanizarse - cómo conseguir más prospectos y clientes para tu startup ENLACES DE INTERÉS: Herramientas recomendadas: - Yoast SEO - AnswerThePublic.com Libros recomendados: - 33 Técnicas de Persuasión Infalibles, de Borja Girón - La Semana Laboral de 4 horas, de Tim Ferriss - El Monje que Vendió su Ferrari, de Robin Sharma - En 100 Años Todos Muertos, de Joan Boluda - Buyology, de Martin Lindstrom - Influencia, de Robert Cialdini - DotCom Secrets, de Russell Brunson - Expert Secrets, de Russell Brunson Dónde encuentras a Borja: - BorjaGiron.com - TriunfaConTuBlog.com ________ Episodio patrocinado por Instituto de Emprendedores: Conoce el Plan Midas, 5 fases y 10 pasos para pasar de no tener ni siquiera una idea de negocio a tener una empresa de éxito, funcionando, generando ingresos y calidad de vida para ti y los tuyos. Enfócate en conseguir tus metas con una empresa que te proporcione los mejores resultados. El Instituto de Emprendedores te da el plan de ruta para alcanzarlo. Contenidos, cursos y coaching grupal con Luis Ramos, de Libros para Emprendedores. Consigue tus metas, ¡AHORA! ________ ¿Necesitas un hosting de garantías para tu página web? ¿Rápido y con el mejor servicio al cliente? En Libros para Emprendedores utilizamos Siteground, porque nos da flexibilidad, rapidez en el servidor y rapidez en el servicio. Habiendo probado muuuuchas otras opciones, nos quedamos con Siteground, porque por muy poco más, obtienes mucha más calidad y tranquilidad. Haz click aquí para obtener un 60% de descuento al contratar tu servidor Siteground: https://librosparaemprendedores.net/siteground _______________ En esta página encuentras las notas del episodio de hoy: https://librosparaemprendedores.net/mpe006 Esta es nuestra página oficial de Facebook: https://librosparaemprendedores.net/facebook Nuestro grupo de Retos para emprendedores: https://librosparaemprendedores.net/retos Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: https://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNet - Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html - Spreaker: http://www.spreaker.com/user/8567017/episodes/feed - Stitcher: http://www.stitcher.com/s?fid=81214 y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ).
Viajamos a España para hablar con Borja Girón, una de las personas que más domina en el mercado hispano todo lo relativo a creación y posicionamiento de blogs, además de ser habitual invitado de medios de comunicación y famosísimo "Periscoper". Borja nos habla en esta charla de: - Qué es un blog y por qué es indispensable hoy en día - un montón de consejos para conseguir que nuestros contenidos se posicionen y sean más vistos y consumidos - qué herramientas debe incorporar hoy en día una empresa para acercarse a sus clientes, diferenciarse y humanizarse - cómo conseguir más prospectos y clientes para tu startup ENLACES DE INTERÉS: Herramientas recomendadas: - Yoast SEO - AnswerThePublic.com Libros recomendados: - 33 Técnicas de Persuasión Infalibles, de Borja Girón - La Semana Laboral de 4 horas, de Tim Ferriss - El Monje que Vendió su Ferrari, de Robin Sharma - En 100 Años Todos Muertos, de Joan Boluda - Buyology, de Martin Lindstrom - Influencia, de Robert Cialdini - DotCom Secrets, de Russell Brunson - Expert Secrets, de Russell Brunson Dónde encuentras a Borja: - BorjaGiron.com - TriunfaConTuBlog.com ________ Episodio patrocinado por Instituto de Emprendedores: Conoce el Plan Midas, 5 fases y 10 pasos para pasar de no tener ni siquiera una idea de negocio a tener una empresa de éxito, funcionando, generando ingresos y calidad de vida para ti y los tuyos. Enfócate en conseguir tus metas con una empresa que te proporcione los mejores resultados. El Instituto de Emprendedores te da el plan de ruta para alcanzarlo. Contenidos, cursos y coaching grupal con Luis Ramos, de Libros para Emprendedores. Consigue tus metas, ¡AHORA! ________ ¿Necesitas un hosting de garantías para tu página web? ¿Rápido y con el mejor servicio al cliente? En Libros para Emprendedores utilizamos Siteground, porque nos da flexibilidad, rapidez en el servidor y rapidez en el servicio. Habiendo probado muuuuchas otras opciones, nos quedamos con Siteground, porque por muy poco más, obtienes mucha más calidad y tranquilidad. Haz click aquí para obtener un 60% de descuento al contratar tu servidor Siteground: https://librosparaemprendedores.net/siteground _______________ En esta página encuentras las notas del episodio de hoy: https://librosparaemprendedores.net/mpe006 Esta es nuestra página oficial de Facebook: https://librosparaemprendedores.net/facebook Nuestro grupo de Retos para emprendedores: https://librosparaemprendedores.net/retos Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: https://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - Youtube:
I am a Roman archaeologist. I live in Rome Italy. Every day I experience history. I excavate, I teach, I livestream. I was actually awarded Periscoper of the year this year at the Shorty Awards. I look forward to exploring history underneath the pavements of Rome, throughout Italy, and throughout the Mediterranean with you. Follow me on Twitter @DariusAryaDigs Produced by @DanMorelle See acast.com/privacy for privacy and opt-out information.
I am a Roman archaeologist. I live in Rome Italy. Every day I experience history. I excavate, I teach, I livestream. I was actually awarded Periscoper of the year this year at the Shorty Awards. I look forward to exploring history underneath the pavements of Rome, throughout Italy, and throughout the Mediterranean with you. Follow me on Twitter @DariusAryaDigs Produced by @DanMorelle See acast.com/privacy for privacy and opt-out information.
Un ouragan passe près d'un MoJo La couverture en périscope du passage de l'ouragan Maria près de la Martinique par Guillaume Vents violents à Fort de France #Maria Le jour se lève sur Fort-de-France après #Maria Maria, le lendemain. Une video tournée à la main et au kit mains-libres Bonus : l'ascension de la Montagne Pelée au drone L'astuce pour attacher un kit mains-libres Attacher un kit main libre avec un capuchon de stylo Android : seulement le haut de gamme liste de processeurs compatibles par Kinemaster Laurent adore le court-métrage de Zack Snyder Sur Youtube Les rencontres de la video mobile, deuxième édition Le 8 février à Paris
Thom Singer met Brian Fanzo on a video podcast where they were both guest. Thom knew from the start that the backwards hat and the cool tattoos made Brian the cooler of the two guest. Since that time they have become friends and Thom knew he had to share Brain's story with the CTED audience. Brian Fanzo talks fast and tweets faster. A proud, pager-wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian also co-hosts SMACtalk Podcast & FOMOFanz Podcast. Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, Snapchat, and Facebook Live under the username @iSocialFanz. He was awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and was nominated for the first ever #ShortyAwards Periscoper Of The Year 2016. In 2016, Brian keynoted in 11 countries at more than 40 events highlighting his passion for change, collaboration and community – dubbed the 3 C’s these elements are the foundation of his first book A Millennial Mindset due out in 2017. Career Highlights ❖ 9 years working for the Department of Defense in Cyber Security & Collaboration where he managed 30+ employees and traveled to over 50 countries including multiple trips to Iraq & Afghanistan. ❖ Economist Named Brian Fanzo “Top 25 Social Business Leaders of the Future” in 2014 ❖ Host of two Podcasts: ➢ SMACtalk - 80 episodes (Sponsored by IBM, SAP, Adobe & Pegasystems) ➢ FOMOfanz - 35 episodes (100k+ downloads in first 4 months) ❖ Been Interviewed on over 100 Podcasts since 2015 ❖ Spoke at over 50 events in 11 countries in 2016. ❖ Nominated for the 1st of it’s kind Periscoper of the Year Shorty Award 2016 Digital Footprint: ➔ Twitter: 110k+ Followers ➔ Live Streamed 1800+ times on Periscope + Facebook Live since 2015 ➔ 250k total social media followers ➔ Brand Account Takeovers for: Buffer, IBM, Applebees, SAP, HP, Dell EMC, LeEco, Social Media Examiner
Episode 54 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). On #LivestreamStars with Ross Brand, Leslie Nance of http://go2kitchens.com/ (Go2Kitchens.com) discussed what it means to be nominated for the Shorty Awards' Perisoper of the Year, reaching a milestone in her recovery from cancer and speaking at Summit.Live in Los Angeles. Leslie Nance is the owner and founder of go2kitchens.com and the host of “Lunch with Leslie,” weekdays at 2pm ET on Periscope. She is a 4-year cancer survivor who has spent 80% of her time navigating the “healthy” lifestyle waters. Leslie helps people make their bodies inhospitable to cancer through their kitchens. She is a Periscope Gold VIP livestreamer and will be a featured speaker and panelist at Summit.Live. Her solo talk is entitled, “Preventing Cancer Through Livestreaming.” On her website, Leslie writes, “My mission is to empower YOU to take 100% control of your health. I want you to have that spectacular life you are looking for! I want to teach you that adopting a healthy lifestyle is not black and white, its somewhere in the colorful middle! I believe moderation is key to a long healthy life! I am going to teach those principals here at go2kitchens.com.” Leslie has a professional background is marketing with an emphasis on customer relationship management. Vote for Leslie for “Periscoper of the Year!” The top 6 finalists are invited to New York City for the awards ceremony. UPDATE: Leslie finished in the top 6 in the voting for Perisoper of the Year and will be attending the Shorty Awards ceremony in NYC. Below is Leslie's bio from her Shorty Awards' nomination: “Founder of Go2Kitchens.com, Leslie Nance inspires personal health empowerment through one's kitchen. Receiving a cancer diagnosis years ago, Leslie embarked upon a wellness journey in a trademark “lightbulb moment” to prove to herself and others that cancer does not control your destiny. “She coaches and connects with fans however she can, using social media feeds, the Go2Kitchens.com health and food blog, YouTube videos, and @Go2Kitchens Persicope “virtual hangout kitchens” and #LunchWithLeslie interactive live streams. Leslie's actionable and accessible approaches to health have earned her thousands of followers and millions of hearts on Periscope, which honored her with #Gold VIP status through its new creator incentive program in 2016.” Find Leslie on Twitter: @go2kitchens.
Episode 48 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). On #LivestreamStars with Ross Brand, Leslie Nance of http://go2kitchens.com/ (Go2Kitchens.com) discussed how her livestreams teach people to make their bodies inhospitable to cancer through their kitchens, living an anticancer lifestyle and how her cancer diagnosis ultimately led her to find her purpose in life. She also talked about how she started livestreaming and announced that she will be speaking at Summit.Live in Los Angeles in February 2017. Leslie Nance is the owner and founder of go2kitchens.com and the host of “Lunch with Leslie,” weekdays at 2pm ET on Periscope. She is a 4-year cancer survivor who has spent 80% of her time navigating the “healthy” lifestyle waters. Leslie helps people make their bodies inhospitable to cancer through their kitchens. She is a Periscope Gold VIP livestreamer and will be a featured speaker and panelist at Summit.Live. Her solo talk is entitled, “Preventing Cancer Through Livestreaming.” On her website, Leslie writes, “My mission is to empower YOU to take 100% control of your health. I want you to have that spectacular life you are looking for! I want to teach you that adopting a healthy lifestyle is not black and white, its somewhere in the colorful middle! I believe moderation is key to a long healthy life! I am going to teach those principals here at go2kitchens.com.” Leslie has a professional background is marketing with an emphasis on customer relationship management. UPDATE: Leslie has been nominated for the Shorty Awards in the Periscoper of the Year category. Vote for Leslie for “Periscoper of the Year!” The top 6 finalists are invited to New York City for the awards ceremony. UPDATE: Leslie finished in the top 6 in the voting for Perisoper of the Year and will be attending the Shorty Awards ceremony in NYC. Below is Leslie's bio from her Shorty Awards' nomination: “Founder of Go2Kitchens.com, Leslie Nance inspires personal health empowerment through one's kitchen. Receiving a cancer diagnosis years ago, Leslie embarked upon a wellness journey in a trademark “lightbulb moment” to prove to herself and others that cancer does not control your destiny. “She coaches and connects with fans however she can, using social media feeds, the Go2Kitchens.com health and food blog, YouTube videos, and @Go2Kitchens Persicope “virtual hangout kitchens” and #LunchWithLeslie interactive live streams. Leslie's actionable and accessible approaches to health have earned her thousands of followers and millions of hearts on Periscope, which honored her with #Gold VIP status through its new creator incentive program in 2016.” Find Leslie on Twitter: @go2kitchens.
Periscoper, writer, and creator Anita Wing Lee returns to James Talks today. Anita has used her creative talents to make huge difference in the world - Periscoping from refugee camps to raise awareness of the refugee crisis, and combining her talents with a friend to create and crowdfund a book of stories and photographs of these refugees to raise money to support them. What we need right now are people willing and courageous enough to step out and create a new world, a better world, for all of us. Anita and I both believe strongly that we have the power to create the work, the lives, and the world we want - if only we can claim that power and use it positively. Anita and I discuss this in the podcast and explore how you and I can begin that process in our own lives and the world around us today.
Anita Wing Lee, Periscoper, communicator & writer, joins me today to talk about a really important cause. The Soul Of Humanity is a book of stories, photos and creative work surrounding the story of refugee crisis, with all profits going to aid awareness and give direct support to the refugees themselves. Their project is on Kickstarter, and today Anita shares about the genesis of the project, it's importance, and invites you to contribute to this potentially life-saving project.
Most startups depend on word-of-mouth marketing to create awareness of their new product, and iOgrapher is no different. But what makes iOgrapher unique is its focus on customer service as a driver of that word of mouth. “The convergence of marketing and customer service is key for us,” says Founder and CEO David Basulto, who describes iOgrapher as “literally a garage startup” (and we can confirm: his interview on Blab was done from his garage!). iOgrapher sells a proprietary line of cases, lenses, microphones, tripods, and LED lighting to turn almost any iPhone or iPad owner into a traveling video producer. The company’s motto is “Life, Camera, Action”, and it counts Brian Fanzo, Mari Smith, the Miami Dolphins, the Boston Celtics, Manchester United, the BBC, and Harvard University as its fans. “You have to live and breathe and believe your vision, your company, 24/7,” Basulto says about being an entrepreneur. He has a background as an executive producer at Lifetime Television and more recently as a teacher, but today he spends much of his time personally responding to customers on social media. His goal on Twitter is to answer questions “within a few minutes” – “unless I’m sleeping”. Customer service is what caused Brian Fanzo (a Shorty Awards nominee for Periscoper of the Year) to talk about iOgrapher during a ’Scope at the Periscope Summit, and what caused fellow live-streamer Chris Strub to tweet about it using the Focus on Customer Service hashtag (#FOCS). A week later, iOgrapher’s founder and CEO is a guest on the Focus on Customer Service podcast – talk about word of mouth! Basulto’s newest fixation? Snapchat. For customer service. “I love the personal-ness of it,” he says, telling the story of how he easily rectified a new customer’s problem via the video platform because he could see that the man had plugged in his cables backwards. The result: A happy customer who tweeted “Wow, I just talked to the CEO and he told me how to fix it”. iOgrapher has also used social media listening to determine what kind of content to create, including tutorials on Snapchat and Instagram. “I’m providing an entire online film school,” says Basulto, adding that he tracks questions he gets on Facebook, and if he gets enough of the same one, he’ll create a video tutorial on YouTube and point people there. He has also used social media feedback for product development – including an upcoming line of Android cases. With its active presence on multiple social media channels, and Basulto’s willingness to engage with customers wherever they are, iOgrapher has created a community of influencers who “feel like part of the family” because the company continually engages with them with both text and video. Startups and existing businesses alike can learn a lot from Basulto’s approach to social media engagement and customer service, which he shares in Episode 24 of the Focus on Customer Service podcast. Here are some of the key moments in the podcast and where to find them: 1:43 David’s background and how he developed the first product that became iOgrapher 4:35 How David ended up at “the right place at the right time” with the advent of livestreaming 6:06 How iOgrapher uses multiple channels – including video – for customer service 9:34 How David plans to scale social care to handle larger volumes 11:05 Using Snapchat for customer service 12:57 David’s strategy of using influencers for engagement for both marketing and service 16:32 How other brands might use video or livestreaming for customer service 18:53 (Audience question) The challenges of tracking customer interactions on Snapchat 20:56 The role of iOgrapher’s Facebook community in content creation and product development 22:38 What’s next for iOgrapher and why it’s the “year of customer service” 26:22 David’s advice to other entrepreneurs on how customer service plays a role in making a startup succeed
In this episode, I have an authentic chat with Rocco DeLeo, blogger, Blabber, Periscoper and podcast host of "And Dad Makes 7." Rocco and I talk about platform building as a whole from blogging and mastermind groups to Blab, Periscope and podcasting.
I want to give you a quick recap of what happened during the certification and I want to show you what happened the very first time I accidentally Periscoped. On today’s episode Russell talks about the event and what some of the best parts were and why it was so amazing. He also shares his strategy with Periscope and the plans he has for it. Here are some interesting things to listen for: Why there were a few people that didn’t get anything out of the event and why that reflects more on them than it does on Russell. A few highlights from the Certification Event, including the best part. And what Russell’s strategy for Periscope is and why he thinks it will be successful. So listen below to hear what Russell is starting to do with Periscope. ---Transcript--- Hey everyone. This is Russell and welcome to Marketing in Your Car. All right. So I’m excited for today and for everything and for so much fun stuff. So I guess my call today with you guys, I got a couple of things to talk to you about and we need to discuss. So first is I feel bad. I was going to vox you guys…or not vox you guys, I was going to give you some messages during the certification event last week but it went so crazy and it was amazing and I just ran out of time and I had people – I was driving around in the mornings and anyway, needless to say, it was a smashing success. Of the 120 people there, everyone had an amazing time except for four people which I was going to do a whole podcast about – I was going to call it The Anatomy of a Loser but I thought I’m just going to focus on the good. Four people didn’t… one of them went through all four days. The last day he showed up and said he got zero value from the entire week so far and wanted a complete refund which basically means he’s a stone cold unethical liar because I had other people crying saying it changed their whole life and it was amazing. I was going to break down why I don’t like this person now. Actually you guys want to know why? Well, I want to keep this positive but anyway, it’s funny because the guy left and he said, “Hey, do you mind if I stay the last day.” No, you freaking are refunding. We’ve supported you, my entire team has been working with you. We have been here literally until 4 or 5 o’clock in the morning every single morning helping you. Of course he didn’t show up for those which is kind of funny. He skipped all the night sessions and didn’t do the homework assignments or any of the other projects and he wants a refund. Then has the nerve to say, “I got zero value from this. I’m going to try to make some more money. That way I can invest in Russell’s higher ticket programs later on.” My response was: “No, we do not allow losers into our higher end programs.” People who, freaking, will use your time for four of the five days of the event and then the last day come and ask for a refund after they didn’t do the assignment, which we pulled an all-nighter on Thursday and people loved that. That was the best part. That was annoying. The other person is one of my friends. He sent three people from his team, three women and I will – anyway, they didn’t show up for the last three days and they went home and told Perry that it was a complete waste of their time. They didn’t show up for the last three days. So outside those four people who I will deem losers and I shouldn’t say it. That’s not nice. But that’s how I feel. It was really upsetting. That you can go through and have this amazing experience… we have literally – I had people coming to me crying at the end about the experience. We help people build out entire businesses and they had a chance to work with the clients. It was, as a whole, one of the best events we’ve ever done. I just had 4 people of 120 that are coming with that attitude and by the way happened to be the four people who didn’t freaking show up and do the work and it’s just – anyway, that’s how life is, right? So there you go and that’s why I didn’t honestly message you guys because I was frustrated by those people. I didn’t want that to cloud it. Now you guys got the cloud but now the cloud is gone. Everything else was amazing. It was awesome. We had – my favorite part of it was on Thursday. We brought in three business owners and I consulted those businesses in front of them and kind of mapped out funnels and then all those guys, we got done like 6 o’clock at night. They had to go out and pull an all-nighter and they got to pick which one of the three funnels they like the most. We had a chiropractor, someone who owns a certification program and someone who’s doing survival info products. So they got to see my map of the funnel and then they can make up their own if they wanted and they had to create the entire thing, all the pages, all the funnel, all the sequences and literally people – some people didn’t go to bed. They pulled all-nighters. They worked the whole thing and then the next day on Friday, everyone who had killed themselves building funnels, they had everyone kind of vote and we picked the top three in each category and the top three got to present it for the entire group and for that business owner and then the business owner picked who they thought was the best and they won a $1000 cash prize. We had big old stacks of $1 bills. It was so much fun and it was amazing. I can’t even tell you like some of these people what they built, how amazing it was. They built funnels and had ideas and concepts I never even dreamt of and it was just – gall, it was amazing! And then obviously salt that off with the dude who comes back and said that he didn’t learn anything. Oh, how did the hack-a-thon go for you last night? I went to bed. Well, you missed the most important part. So yeah, it makes sense that it didn’t have any value for you. Anyway, just makes me laugh. It was interesting. I went to Tony Robbins’ Date with Destiny which is Tony is the best on earth. It’s a five or six-day event and in the last day he does a session. He was like, “Who here has not had a breakthrough in the last five days?” and sure enough like 20 people raised their hands and it was kind of awesome. Tony went through and just made them all look like idiots in a nice way or basically like help them see they had breakthroughs but they just weren’t intelligent enough to notice it, right? Anyhoo, so there’s my rant. It’s over. Let’s focus on the positive. So this is what I’m talking about today because this is something that I think is crazy exciting and I feel like I’ve missed the boat on some things and I don’t want to miss the boat on this. I don’t want you to miss the boat on this. So a couple of things. First off, a lot of you guys know Gary Vaynerchuk and I watched him as he grew Wine Library TV from nothing to this huge thing and his whole thing was like “I do a video every day. I’m consistent. Every day I do a video.” Alright… I thought that was kind of cool and I think my big takeaway from that was consistency, consistency. And then I heard a little while ago that there’s a guy, I think you guys know him, his name is Eric Worre. And he – I don’t know if this is true, this is my understanding what I heard happened but he was kind of a good guy, making money but not like the biggest name on earth and he went and he hired Gary Vaynerchuk and Gary basically said make a video every day. Be consistent. So he did and now five years later, he has done a video every day for five years and he has got – he does these live events where he gets 10,000 people signing up. He did a webinar last month with Tony Robbins. He had over 100,000 people register and it’s insane. Eric Worre is a smart dude, genius, really nice guy but I don’t feel like he’s the most charismatic leader in the world. I wouldn’t have – you might be watching his videos and like OK. But I was like “how has this dude got so many people that follow him?” and it’s consistency, right. So I’m going to do that with Marketing in Your Car. This is the most consistent I’ve ever been with a content publishing platform and I like it but it’s kind of like it’s delayed publishing. I record it. You might listen to this a week from now or two weeks from now or six weeks from now. One thing I do like about podcasts that has been really interesting is that I’ve done, like I don’t know, 150 episodes or something for the last like three years and people will come and they join Marketing in Your Car and then they go on these binges. Like one of my coaching clients, one of like the coolest people I’ve met this year. His name is Noah. He was just messing with me. He’s like, “Hey, man.” Him and his wife, they’re amazing coaches and entrepreneurs and they drive around the country in like an RV and they just work from wherever they’re at, right? Which is super cool and he said – he said, “I went on the Marketing in Your Car binge and listened to like half of the episodes in three days,” which is cool. It’s funny. If you look at our stats, that’s what happens. People come in, listen to one to two episodes and they like it and they binge and they go through the entire like last three years of my life. It’s kind of cool because – anyway, so I like that part of it. It’s kind of cool. But one thing that I don’t like is just it’s not instant, right? Not instant like if I want to send you a message, it doesn’t necessarily mean you’re going to get it right away. Like we did – a couple of weeks ago, I did the whole like – my number one entrepreneur supplement. I wanted to kind of test this. If I send this out, how many responses do I get? How long does it come? What’s interesting is I got a lot better response from that than I had assumed I would which is cool but there has been a long drag on it. There’s this drag that I’m still getting people coming in now and I will probably get those people coming in for the rest of my life. It’s kind of interesting. How there’s that drag… So there’s that. I remember when Twitter first came out. It’s like I don’t get it. I remember hanging out with Frank Kern. We were doing a project together and so I flew out to his offices and we talked about Twitter and he’s like, “The coolest thing is I tweet and wherever I tweet, within like five minutes, there’s a thousand visitors go to wherever I just tweet about.” I was like, “That’s kind of cool. It would be nice to be able to get 1000 clicks anytime you wanted just by tweeting something, right?” And obviously Twitter kind of came and went and most of those guys don’t tweet or twit or whatever you call it. They don’t do that anymore, right? But conceptually, I said that’s really cool. So I started getting Twitter and I got all excited. By that point, like nobody cared and I’m assuming people still tweet or twit, whatever you call it. But I don’t even know. So I kind of missed that platform. Now Periscope, so this is my entrance into Periscope, right? So that has been happening for the last like month or so and I keep seeing different people popping on it and the first time I was – I downloaded the app and somebody was like, “Hey, you should Periscope.” And I’m like; I don’t know what that means. Downloaded the app, I found it was hooked to Twitter, so I integrated it with my Twitter account, or whatever. Anyway, one day I’m driving around. My phone bleeps and I look down and it’s one of my friends, Stacy Highland, and she’s like – it said Stacy is starting – she’s – whatever, she’s Periscoping live. I was like I don’t know what that means. So I clicked on it and it popped up and instantly I’m talking – I’m watching her talk and she’s like, “Oh, hey Russell just logged in,” and she said, “How is it going?” and I’m driving around in Boise for the next like five, ten minutes and she’s just like sharing this really great training and then it ended. I was like that was the coolest thing. I just – my phone beeped. I clicked the button. I’m watching her stream live and then she’s done and I was like there’s this instant thing where I could push – where she pushed content to me. I didn’t even know how it popped on my phone honestly. So that was kind of cool. So then I was like OK, I want to figure this Periscope thing out but I hadn’t had time yet. Now, fast forward like a month later or a couple of weeks later, which is yesterday actually, I was working on Actionetics. I was building out my email sequence in there and I was editing the footer in my email to have like here’s my Twitter following and my Facebook and all those things and I was like I’m going to add my Periscope thing. I don’t even know what my Periscope thing is. So I opened my phone app and I’m clicking around and also accidentally clicked the button for like to publish and I click on this thing and within like – within a minute, I had 50 people. I didn’t even know who these people are and how they found out about it. I don’t even know. I hooked this up to Twitter, so maybe they saw me tweet it because I think Periscope tweeted it out. Anyway, 50 people are on and we were just hanging out and talking and sharing some cool stuff and that fast I had this instant like direct channel to people instantly and I could – I had their focus and their interest and it was awesome. Then when it was done, I think that Twitter stores it for like a day and then it kills the video. So I sent it to my brother. I’m like hey, every time I do the Periscope, you got to grab it. We’re going to turn it into a video. That way I can post it on my blog and I can now start doing all the other stuff. But I’m like, this is now a platform where I could publish daily where – so what I’m going to do now is every day at the end of the day, when I get – I’m doing Marketing in Your Car usually when I’m driving to the office or driving home but typically I’m driving to the office and I’m sharing my thoughts for the day and just cool ideas and then I’m going to start using Periscope when the day is over. Hey guys, this is what I did today and I will just kind of show off the cool stuff I’m doing and just use it as kind of an over the shoulder – like this is what I’m doing today. This is what I got done. This is what I’m working on. It’s exciting. Just share with people and see what you’re actually doing. I also want to use it as a way to amplify my content. So like I’m trying to get to a point where I’m doing like a blog post every – a couple of times a week or we’re doing – everything we’re doing and it would be cool like to use Periscope. Hey guys, I just wrote a blog post. This is what it’s about. If you like that, go over there and comment. I’m using this as a tool to live stream – in live real time to go get people to go comment on my post and my Facebook thing or whatever it is. I don’t know yet. But that’s kind of the concept. So I’m excited for it. If you are a Periscoper, come check me out. Come – I think you just got to go to Periscope. You just go in there and you search for @russellbrunson. And then my brother is storing them all on our blog which is blog.dotcomsecrets.com. We haven’t really launched that yet but its happening and all the Marketing in Your Carare there along with the transcripts. A bunch of cool stuff is happening over the blog soon. So anyway, I’m excited. I think Periscope is cool. I think that you guys should all start looking at it. That’s one of my big initiatives I’m going to be doing. I will try to do a Periscope a day and hopefully in five years from now, I will be like Eric Worre and have events with 10,000 people at it and I can get 100,000 people show up on webinars. So that’s my goal and hopefully you guys use this as a platform too because I know it’s here. I know there’s going to be a ton of competition. Facebook is coming out with one, a bunch of them are coming out with one. The reality is it does not matter which one you use. Just pick a platform and stick with it because that’s the key is just being consistent. So I picked my platform. I don’t care which other one comes out. I’m focusing there and we’re going to start growing this thing out and come hang out with me on Periscope. Thanks everyone. I’m out of here and I will talk to you guys all soon.
I want to give you a quick recap of what happened during the certification and I want to show you what happened the very first time I accidentally Periscoped. On today's episode Russell talks about the event and what some of the best parts were and why it was so amazing. He also shares his strategy with Periscope and the plans he has for it. Here are some interesting things to listen for: Why there were a few people that didn't get anything out of the event and why that reflects more on them than it does on Russell. A few highlights from the Certification Event, including the best part. And what Russell's strategy for Periscope is and why he thinks it will be successful. So listen below to hear what Russell is starting to do with Periscope. ---Transcript--- Hey everyone. This is Russell and welcome to Marketing in Your Car. All right. So I'm excited for today and for everything and for so much fun stuff. So I guess my call today with you guys, I got a couple of things to talk to you about and we need to discuss. So first is I feel bad. I was going to vox you guys…or not vox you guys, I was going to give you some messages during the certification event last week but it went so crazy and it was amazing and I just ran out of time and I had people – I was driving around in the mornings and anyway, needless to say, it was a smashing success. Of the 120 people there, everyone had an amazing time except for four people which I was going to do a whole podcast about – I was going to call it The Anatomy of a Loser but I thought I'm just going to focus on the good. Four people didn't… one of them went through all four days. The last day he showed up and said he got zero value from the entire week so far and wanted a complete refund which basically means he's a stone cold unethical liar because I had other people crying saying it changed their whole life and it was amazing. I was going to break down why I don't like this person now. Actually you guys want to know why? Well, I want to keep this positive but anyway, it's funny because the guy left and he said, “Hey, do you mind if I stay the last day.” No, you freaking are refunding. We've supported you, my entire team has been working with you. We have been here literally until 4 or 5 o'clock in the morning every single morning helping you. Of course he didn't show up for those which is kind of funny. He skipped all the night sessions and didn't do the homework assignments or any of the other projects and he wants a refund. Then has the nerve to say, “I got zero value from this. I'm going to try to make some more money. That way I can invest in Russell's higher ticket programs later on.” My response was: “No, we do not allow losers into our higher end programs.” People who, freaking, will use your time for four of the five days of the event and then the last day come and ask for a refund after they didn't do the assignment, which we pulled an all-nighter on Thursday and people loved that. That was the best part. That was annoying. The other person is one of my friends. He sent three people from his team, three women and I will – anyway, they didn't show up for the last three days and they went home and told Perry that it was a complete waste of their time. They didn't show up for the last three days. So outside those four people who I will deem losers and I shouldn't say it. That's not nice. But that's how I feel. It was really upsetting. That you can go through and have this amazing experience… we have literally – I had people coming to me crying at the end about the experience. We help people build out entire businesses and they had a chance to work with the clients. It was, as a whole, one of the best events we've ever done. I just had 4 people of 120 that are coming with that attitude and by the way happened to be the four people who didn't freaking show up and do the work and it's just – anyway, that's how life is, right? So there you go and that's why I didn't honestly message you guys because I was frustrated by those people. I didn't want that to cloud it. Now you guys got the cloud but now the cloud is gone. Everything else was amazing. It was awesome. We had – my favorite part of it was on Thursday. We brought in three business owners and I consulted those businesses in front of them and kind of mapped out funnels and then all those guys, we got done like 6 o'clock at night. They had to go out and pull an all-nighter and they got to pick which one of the three funnels they like the most. We had a chiropractor, someone who owns a certification program and someone who's doing survival info products. So they got to see my map of the funnel and then they can make up their own if they wanted and they had to create the entire thing, all the pages, all the funnel, all the sequences and literally people – some people didn't go to bed. They pulled all-nighters. They worked the whole thing and then the next day on Friday, everyone who had killed themselves building funnels, they had everyone kind of vote and we picked the top three in each category and the top three got to present it for the entire group and for that business owner and then the business owner picked who they thought was the best and they won a $1000 cash prize. We had big old stacks of $1 bills. It was so much fun and it was amazing. I can't even tell you like some of these people what they built, how amazing it was. They built funnels and had ideas and concepts I never even dreamt of and it was just – gall, it was amazing! And then obviously salt that off with the dude who comes back and said that he didn't learn anything. Oh, how did the hack-a-thon go for you last night? I went to bed. Well, you missed the most important part. So yeah, it makes sense that it didn't have any value for you. Anyway, just makes me laugh. It was interesting. I went to Tony Robbins' Date with Destiny which is Tony is the best on earth. It's a five or six-day event and in the last day he does a session. He was like, “Who here has not had a breakthrough in the last five days?” and sure enough like 20 people raised their hands and it was kind of awesome. Tony went through and just made them all look like idiots in a nice way or basically like help them see they had breakthroughs but they just weren't intelligent enough to notice it, right? Anyhoo, so there's my rant. It's over. Let's focus on the positive. So this is what I'm talking about today because this is something that I think is crazy exciting and I feel like I've missed the boat on some things and I don't want to miss the boat on this. I don't want you to miss the boat on this. So a couple of things. First off, a lot of you guys know Gary Vaynerchuk and I watched him as he grew Wine Library TV from nothing to this huge thing and his whole thing was like “I do a video every day. I'm consistent. Every day I do a video.” Alright… I thought that was kind of cool and I think my big takeaway from that was consistency, consistency. And then I heard a little while ago that there's a guy, I think you guys know him, his name is Eric Worre. And he – I don't know if this is true, this is my understanding what I heard happened but he was kind of a good guy, making money but not like the biggest name on earth and he went and he hired Gary Vaynerchuk and Gary basically said make a video every day. Be consistent. So he did and now five years later, he has done a video every day for five years and he has got – he does these live events where he gets 10,000 people signing up. He did a webinar last month with Tony Robbins. He had over 100,000 people register and it's insane. Eric Worre is a smart dude, genius, really nice guy but I don't feel like he's the most charismatic leader in the world. I wouldn't have – you might be watching his videos and like OK. But I was like “how has this dude got so many people that follow him?” and it's consistency, right. So I'm going to do that with Marketing in Your Car. This is the most consistent I've ever been with a content publishing platform and I like it but it's kind of like it's delayed publishing. I record it. You might listen to this a week from now or two weeks from now or six weeks from now. One thing I do like about podcasts that has been really interesting is that I've done, like I don't know, 150 episodes or something for the last like three years and people will come and they join Marketing in Your Car and then they go on these binges. Like one of my coaching clients, one of like the coolest people I've met this year. His name is Noah. He was just messing with me. He's like, “Hey, man.” Him and his wife, they're amazing coaches and entrepreneurs and they drive around the country in like an RV and they just work from wherever they're at, right? Which is super cool and he said – he said, “I went on the Marketing in Your Car binge and listened to like half of the episodes in three days,” which is cool. It's funny. If you look at our stats, that's what happens. People come in, listen to one to two episodes and they like it and they binge and they go through the entire like last three years of my life. It's kind of cool because – anyway, so I like that part of it. It's kind of cool. But one thing that I don't like is just it's not instant, right? Not instant like if I want to send you a message, it doesn't necessarily mean you're going to get it right away. Like we did – a couple of weeks ago, I did the whole like – my number one entrepreneur supplement. I wanted to kind of test this. If I send this out, how many responses do I get? How long does it come? What's interesting is I got a lot better response from that than I had assumed I would which is cool but there has been a long drag on it. There's this drag that I'm still getting people coming in now and I will probably get those people coming in for the rest of my life. It's kind of interesting. How there's that drag… So there's that. I remember when Twitter first came out. It's like I don't get it. I remember hanging out with Frank Kern. We were doing a project together and so I flew out to his offices and we talked about Twitter and he's like, “The coolest thing is I tweet and wherever I tweet, within like five minutes, there's a thousand visitors go to wherever I just tweet about.” I was like, “That's kind of cool. It would be nice to be able to get 1000 clicks anytime you wanted just by tweeting something, right?” And obviously Twitter kind of came and went and most of those guys don't tweet or twit or whatever you call it. They don't do that anymore, right? But conceptually, I said that's really cool. So I started getting Twitter and I got all excited. By that point, like nobody cared and I'm assuming people still tweet or twit, whatever you call it. But I don't even know. So I kind of missed that platform. Now Periscope, so this is my entrance into Periscope, right? So that has been happening for the last like month or so and I keep seeing different people popping on it and the first time I was – I downloaded the app and somebody was like, “Hey, you should Periscope.” And I'm like; I don't know what that means. Downloaded the app, I found it was hooked to Twitter, so I integrated it with my Twitter account, or whatever. Anyway, one day I'm driving around. My phone bleeps and I look down and it's one of my friends, Stacy Highland, and she's like – it said Stacy is starting – she's – whatever, she's Periscoping live. I was like I don't know what that means. So I clicked on it and it popped up and instantly I'm talking – I'm watching her talk and she's like, “Oh, hey Russell just logged in,” and she said, “How is it going?” and I'm driving around in Boise for the next like five, ten minutes and she's just like sharing this really great training and then it ended. I was like that was the coolest thing. I just – my phone beeped. I clicked the button. I'm watching her stream live and then she's done and I was like there's this instant thing where I could push – where she pushed content to me. I didn't even know how it popped on my phone honestly. So that was kind of cool. So then I was like OK, I want to figure this Periscope thing out but I hadn't had time yet. Now, fast forward like a month later or a couple of weeks later, which is yesterday actually, I was working on Actionetics. I was building out my email sequence in there and I was editing the footer in my email to have like here's my Twitter following and my Facebook and all those things and I was like I'm going to add my Periscope thing. I don't even know what my Periscope thing is. So I opened my phone app and I'm clicking around and also accidentally clicked the button for like to publish and I click on this thing and within like – within a minute, I had 50 people. I didn't even know who these people are and how they found out about it. I don't even know. I hooked this up to Twitter, so maybe they saw me tweet it because I think Periscope tweeted it out. Anyway, 50 people are on and we were just hanging out and talking and sharing some cool stuff and that fast I had this instant like direct channel to people instantly and I could – I had their focus and their interest and it was awesome. Then when it was done, I think that Twitter stores it for like a day and then it kills the video. So I sent it to my brother. I'm like hey, every time I do the Periscope, you got to grab it. We're going to turn it into a video. That way I can post it on my blog and I can now start doing all the other stuff. But I'm like, this is now a platform where I could publish daily where – so what I'm going to do now is every day at the end of the day, when I get – I'm doing Marketing in Your Car usually when I'm driving to the office or driving home but typically I'm driving to the office and I'm sharing my thoughts for the day and just cool ideas and then I'm going to start using Periscope when the day is over. Hey guys, this is what I did today and I will just kind of show off the cool stuff I'm doing and just use it as kind of an over the shoulder – like this is what I'm doing today. This is what I got done. This is what I'm working on. It's exciting. Just share with people and see what you're actually doing. I also want to use it as a way to amplify my content. So like I'm trying to get to a point where I'm doing like a blog post every – a couple of times a week or we're doing – everything we're doing and it would be cool like to use Periscope. Hey guys, I just wrote a blog post. This is what it's about. If you like that, go over there and comment. I'm using this as a tool to live stream – in live real time to go get people to go comment on my post and my Facebook thing or whatever it is. I don't know yet. But that's kind of the concept. So I'm excited for it. If you are a Periscoper, come check me out. Come – I think you just got to go to Periscope. You just go in there and you search for @russellbrunson. And then my brother is storing them all on our blog which is blog.dotcomsecrets.com. We haven't really launched that yet but its happening and all the Marketing in Your Carare there along with the transcripts. A bunch of cool stuff is happening over the blog soon. So anyway, I'm excited. I think Periscope is cool. I think that you guys should all start looking at it. That's one of my big initiatives I'm going to be doing. I will try to do a Periscope a day and hopefully in five years from now, I will be like Eric Worre and have events with 10,000 people at it and I can get 100,000 people show up on webinars. So that's my goal and hopefully you guys use this as a platform too because I know it's here. I know there's going to be a ton of competition. Facebook is coming out with one, a bunch of them are coming out with one. The reality is it does not matter which one you use. Just pick a platform and stick with it because that's the key is just being consistent. So I picked my platform. I don't care which other one comes out. I'm focusing there and we're going to start growing this thing out and come hang out with me on Periscope. Thanks everyone. I'm out of here and I will talk to you guys all soon.