Podcasts about Spoke

It's good to be back on the mic! Spoke a lot about NFL preseason news. Laughed at my NFC East rivals. I got into Shedeur Mania. I also got into some fantasy football talk. The Nats suck but I'm still going to the games and believing in the young talent. The Mystics' direction is clear after their latest moves and they're still in the playoff race.

Now the late Chuck Girard, primary singer in the band Love Song wrote the most compelling Christian song I ever heard. Spoke to me more than all the sermons I sat under. The sweet serenity of a presence of God I felt in this song drove me to cross the country in search of my own … Read More Read More

Taylor Swift and Travis Kelce's relationship was still only a fresh rumor in 2023, when State Farm brought together Travis' mother, Donna Kelce, and Jake from State Farm at an NFL game.On a new episode of The Big Impression, State Farm's Patty Morris dives into how the company quickly capitalized on the opportunity despite being risk-averse.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing,Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're diving into one of the most buzzworthy brand moments in recent memory when Jake from State Farm crashed the Taylor Swift NFL multiverse in a way only he could.Damian Fowler (00:20):Our guest is Patty Morris, head of brand at State Farm. Patty and her team turned a viral cultural moment into a strategic marketing win from the sidelines of an NFL game to the front lines of CTV social and beyond.Ilyse Liffreing (00:34):We're talking about that famous seat swap with Mama Kelsey, and then digging into why Jake keeps showing up in all the right places and how State Farm is rewriting the playbook on building a culturally fluent brand.Damian Fowler (00:47):So let's get into it. We're going to go back to the fall of 2023 when Taylor Swift shows up at a chiefs game and sits next to Mama Kelsey and days later, Jake from State Farm's. In that seat, could you take us behind the scenes and how the idea came together so quickly?Patty Morris (01:07):Okay. Well first let me just back us up a little bit. Okay. State Farm is 103 year old, brand 103, so we have certain ways of doing things,Ilyse Liffreing (01:19):A lot of legacy there right?Patty Morris (01:19):Yes. A lot of legacy we, I think, have been successful as marketers and done a lot of great things over the decades, but we have a way of doing things and you can imagine we're an insurance company, we're risk averse, all of those things. I would just say knowing that context, how do you get from that to an agency calling you on a Friday night and saying, we have this big idea and we think you need to execute it, and it's in about 40 hours. And also it's on probably one of the biggest stages there is, and you say yes to that of course, but how do you get from A to BI think is your question. How did you make that happen? And I would just say a couple of things. One, you have to set the right conditions so that you are part of the cultural Lex Conna in a way that those opportunities come to you. And I think we had done that over time with Jake from State Farm, being really methodical about that and getting him out there in a way that people want to see him and in a way that is a best representation of our brand and allows us to be in cultural places that we otherwise couldn't without that physical brand asset.Damian Fowler (02:30):I mean, everyone obviously wanted to be part of that moment, and it's interesting that you bring up the fact that State Farm is risk averse, and yet you made it in it into that moment. Why was your connection to the Kelsey family and Jake's cultural capital so critical to making it land?Patty Morris (02:47):Yeah, I mean, I think the other context in the background around a moment like that is we've spent a long time over a decade really working to be endemic in the football landscape. Whether it was our longstanding campaign with Aaron Rogers and now Patrick Mahomes, we had brought Travis Kelsey into our football creative for the season and he was part of that work. If you remember, the Mahomes and Otto commercial was the best bundle in the league.Damian Fowler (03:15):Oh yeah, yeah, I do remember.Patty Morris (03:16):So we had all of those things working together, plus all the work we had done to make Jake from State Farm who he is, and you get this lightning moment where you have the right to be there because you have Jake and people love him, and he's a physical manifestation of an intangible product that you can put in these environments. We've built a brand that's endemic in football and is recognized in that space and just I think hats off to the creative mindset at maximum effort for calling us and saying, we think this could be a really great joyful cultural moment. And not many people could go sit in that seat next to Mama Kelsey the week after, but we think fans will love this and risk averse or not. When you hear an idea like that and you are able to put your brand in a position like that, you say yes. And if there's anybody that understands maximizing a cultural moment and doing it in the right way, I think it's maximum effort. So you trust them in that moment to do that with you. And man, we did it very quickly.Ilyse Liffreing (04:23):Very cool. Yeah, no, I know. I was just going to say it was very fast. The timing was impeccable.Patty Morris (04:30):Yeah, I think a week later it wouldn't haveIlyse Liffreing (04:32):Landed. No,Patty Morris (04:33):I agree. It had to be that weekend and just the next cultural beat right after that, and I think it really surprised people and added value to what they were seeing and during the game and just a really joyful way.Ilyse Liffreing (04:46):How quickly did it come together after the idea came into,Patty Morris (04:50):They called us on a Friday night and after a long week, a busy week said, Hey, we have this idea, but we have to make it happen on Sunday, or we don't think it'll work. And we said, we agree, but oh my gosh, how are we going to make this happen by Sunday? And so of course their next call is Jake from State Farm, are you busy? Can you be there? Can you get to New York overnight? Basically. And the actor that plays Jake, Kevin Miles is such a great partner,(05:21):He gets that call and says, what's the idea? And we tell him and he is like, well, we have to do it, we have to do that. We think so too. And he's like, then yes, I'll get there. I'll be there. So Friday night to, I can't remember what time the game was on Sunday, but wow, it was very fast and we're not used to moving that fast. That was an effort for us, but a really important moment. And I think in tipping point where we started to build some muscle around being able to capitalize on those kind of moments.Ilyse Liffreing (05:50):How long would you say campaigns usually take to come together toPatty Morris (05:54):PrepareIlyse Liffreing (05:54):A little bit?Patty Morris (05:55):It depends, right? It depends. Sometimes you plan something out and you're building something big. You do that really methodically and strategically, and it takes a while. Sometimes you're doing something that is a smaller scale and you can do that faster. But these types of things are really, we call 'em lightning in a bottle moment when it has to be, the specific parameters have to be exactly right. The stars have to align, and you have to be able to do that quickly. And so we try to work with our teams to be doing the long-term things, but also have the capacity to be able to turn and burn on a great idea when we see it. And I think that's why we've been able to hop into these cultural moments and punch above our weight as a brand because they're not paid moments, they're cultural moments that get a lot of earned attention, and that can be really powerful. Very cool.Damian Fowler (06:44):So beyond that moment, then you've got that, you capture that lining moment, then what do you do and how do you make it, you channel the cultural impact of that moment across the different channels going forward to maximize it?Patty Morris (07:00):First thing you do is celebrate, right? You took a risk and it landed and it paid off. And it's important to celebrate that because it can be really scary, right? I'm sure we've got this really precious, iconic brand in our hands. We've got this really precious asset in Jake from State Farm that we've worked so hard to build. And you take a risk like that. I think it's just important to celebrate when you make the right decisions and you're able to do it quickly. But we talk a lot about an equation that we have at State Farm, and it's a shift that we've made. We of course care about how many impressions we get. We of course care about our cost pers, right? All the things that we marketers have to care about and do care about. We try to focus on putting things through a lens, especially things like this through the lens of reach times engagement equals attention.(07:50):So when you get this sort of lightning moment, it's just a cultural moment that everybody's already paying attention to and you sort of are able to insert yourself into it. We have a lot of great partners that we work with, media partners, and we endemic in that football space. We knew everybody was going to look at that moment. We didn't really have to do a lot. We just had to put Jake from State Farm in the seat and everybody's attention turned to it, and it created its own 360 moment in its own way. And so the earned potential you get from that, the attention, that attention metric, syndicated headlines, engagement in social, everybody talking about it on replays and highlights, it's priceless. It's priceless. So I would say a lot of things, we have to work really hard to spread it across channels and make it 360. This was really just a matter of setting up the moment and then letting it do its thing.Ilyse Liffreing (08:46):How do you think about where Jake will show up next?Patty Morris (08:50):We actually try to be really disciplined about this. He is that physical manifestation of the promise that we sell in insurance and the relationship that we sell. And so I think the first criteria is, is it authentic to the brand and how we want him to show up, and is it demonstrating relationship and connection in the right way, and is it true to our values wherever he's going to show up? The reality also is he is one human being, so we have to manage his calendar appropriately. And Jake's a busy guy, very busy guy. He is an influencer in his own right. He's got 1.4 million followers on TikTok. The TikTok job alone is a lot. So we're pretty choiceful about where and when he shows up. So it's got to be the right fit. It's got to be an opportunity for us to really demonstrate that physical connection and we got to work it into the calendar. Yeah,Ilyse Liffreing (09:45):That's funny. So I would love to then now dig into some of your takeaways from that campaign. Were there any results, like reactions that you saw from the mom and Kelsey moment maybe in terms of brand lift or broader cultural impact?Patty Morris (10:01):Yeah, I mean, I think part of what has catapulted this branded asset into the cultural space in a way that just honestly, it's hard to measure. So of course we look at individual campaign metrics. Do we see brand lift in the body of commercial work that we put out? But in a case like this, it's harder to measure. So I think we mentioned the earned and the billions of impressions that created the engagement and the chatter online and all of that. But it's really all of those metrics combined with some of the intangibles. It's like when it comes to Jake from State Farm or our brand, we're constantly testing those assets for familiarity. So recognition and relevance, and we do it two or three times a year. And so we can see where he plots on that compared to our competitors and compared to our rest of our assets, we've got six, seven really important assets that are really familiar and we've worked really hard to build. Most brands are happy and lucky to have one or two. We've got seven of them.Damian Fowler (11:04):SoPatty Morris (11:05):That's a metric that we look at too, to say is what we're doing collectively and in cases like the Mama Kelsey moment, pushing those assets into higher recognition and higher relevance and uniqueness for our brand. And those are the metrics that we're looking at.Damian Fowler (11:22):I also want to ask you, what did you learn about your audience after the appearance and the way they engaged with Jake in that moment?Patty Morris (11:31):It's such a phenomenon to me that this character can be in a lot of different cultural places and be accepted. So we didn't know if you go sit him next to Mama Kelsey after a Taylor Swift moment, people are going to love it or they're going to hate it. It's not one of those things that maybe no one will notice and we'll just see. It's a big swing.(11:57):So I think we learned from fans that he is welcome in those cultural moments, and so that got us to have a little more confidence routes around some of the decisions we've made since then. So when you see him at Bravocon, you see him at TwitchCon, you see him at Coachella, and we do an exclusive drop with Travis Scott. And the reaction to him in those places, whether it's online and in social and how people comment and engage about it or in real life, is actually overwhelming. So many people will come up to us or we'll approach Jake, who are my kids love you. My kids won't stop talking about you. And even young kids, Jake from State Farm, they want their picture with him. So I think we've learned over time that he does have this universal appeal, and he's welcome. He's loved in these places, and so you're able to add value to people's experiences and to some of this context in a way that you just wouldn't expect from an insurance company.Ilyse Liffreing (12:55):So Jake obviously has become much more than a spokesperson. He's a TV personality at this point, and he's a spokes influencer as well.Damian Fowler (13:05):Spokes spoke.Ilyse Liffreing (13:07):Spoke.Damian Fowler (13:08):IIlyse Liffreing (13:08):Liked it. Okay. Say that three times. We need to redo this.Damian Fowler (13:11):No, no, it was good. I think it was good, the interaction. That was good.Ilyse Liffreing (13:14):Okay. The spoke flu? Yes. If you'll, I think you coined that perhaps. Maybe we did. Maybe we did maybe. But he has permission to show up anywhere, basically. How did you build that kind of brand equity?Patty Morris (13:30):I think it's a thousand little things over a long period of time. Original Jake from State Farm, that commercial was in 2011, right? So you've got a long history of equity in 2019. We recast that role and we're very specific about how we wanted to bring that to life. So I think it's been many things over a long period of time. But also I would say especially in some of these more recent cultural things, we test in small places. We test smaller things, we build competence, and then we try the next thing and you can see the reception to it. And I would say the other thing that stands out to people are his clothes. So red and khaki and his kind of uniform that he wears has also become pretty recognizable, and people talk about that a lot. And we take a lot of care in how he dresses and how he shows up.(14:23):So naturally we talk a little bit about apparel and fashion places and could he be accepted in that area and we can connect with a totally different audience that otherwise again, would not be connecting with insurance maybe. And so we test into small places. You wouldn't say, let's have Jake show up at the Met Gala right out of the gate you would say, where can we try a couple of places? So we work with gq, we send him to Vogue World and just see how does it go? He does a whole behind the scenes content series around it. He shows up there and fans loved it. They're so excited for him. They feel like he's their friend and they're just excited to see how he's moving through the world and everybody's cheering for him, rooting for him. I think you try in small places and you test in small places, you build confidence so that you can say yes to the big swings and you can just kind of know in your gut when that's right.Damian Fowler (15:15):Are you able to connect that recognition, that brand equity to business outcomes? I know people say, oh, there's Jake, in terms of actual business impact.Patty Morris (15:25):Yeah, of course. We're looking at brand awareness, especially with younger audiences. And like I said, Jake is universally loved. We're working hard to make sure we're relatable and relevant with younger audiences, especially in these big cultural moments. And we see our awareness scores being at the top of our category. We see our consideration scores and the trend of improvement over the last five, six years as we've really put Jake forward in this way and become really consistent about it. And there's also sort of the offline pieces of that, and you look at how people are talking about him online and the conversation and the performance on his TikTok and the brand lift that comes from that. So absolutely, we wouldn't be doing this if we didn't think it had profound business value. And I think we cracked the code a little bit on how to do it in a way that isn't a caricature or a mascot. It's this in-between version of it can really have a personal connection with consumers either digitally or commercially or in real life. And I think that's special about it.Damian Fowler (16:28):We're talking about maximizing impact, especially around new channels. Are there any that you are looking at in particular? Like CTV?Patty Morris (16:35):Yeah, in CTV streaming, just the collapsing of the funnel is how we talk about it. Where in a lot of these streaming environments, you're really able to pull people through an experience in a way that you couldn't before. So the connected piece of that, the data that surrounds that and how you actually make that work from a customer experience perspective in a way that can pull people through, not just from seeing your ad, but actually considering you and able to take an action in that moment is really exciting. So we are experimenting with a lot of different things and a lot of different partners. We did some really great work last year with Amazon and Thursday night football. So that to me is a super exciting area and one that I think marketers are going to be able to show results from in a way that we just haven't before, all across the funnel, which is super exciting.Ilyse Liffreing (17:27):It's hard for a lot of brands, especially legacy brands, to be so nimble and quick with their brand spokesperson. What would you say to marketers who are hesitant to take those kind of risks?Patty Morris (17:40):I would say know the places where you have to be vigilant about your brand and know the places where you can turn over your pen a little bit. And I think that's especially true just with the rise of creators and creators and influencers as a very important media channel. We've been talking about that a lot this week here and can around how brands work with creators and the partnership that you have to have because it can feel really uncomfortable as a brand to turn over your very precious thing to creators, but they know their audiences bestIlyse Liffreing (18:16):AndPatty Morris (18:16):They know what's going to work. And so it can feel scary, but you kind of have to turn over the reins a little bit and let them work and create with your brand in a way that's going to be relevant to consumers and their audiences. And so I think that is true in this context as well.Damian Fowler (18:32):To pull off a move like this, a brand has to move fast. And I'm curious just to hear from inside as it were, what structures or ways of working at State Farm made you capable first off of pulling something like this off, and then maybe what have you learned from it as a company?Patty Morris (18:47):Yeah, again, being 103, it's hard. We've got set ways of working and we have legal and compliance teams, and those are very real parameters that as a marketer you have to pay attention to. But culture waits for no one. Culture just keeps on moving. And if you really are going to capitalize on these moments as they happen, you have to be nimble in new ways. And I think it's just have the discussions, get on the phone, talk through it, is it the right thing at the right time? And is it worth taking some calculated risk because the benefit to the brand and the business is going to be strong enough to outweigh the risk. And there's no way you can do that or know that without just rolling up your sleeves and hashing through it with your team and making the best decisions you can for your brand.(19:31):And if you get it right, it can be a gold mine. If you get it wrong, it can really be hard. So I think that it is difficult and it's stressful, but for us, mama Kelsey moment was probably a tipping point where we said we have to recognize and be able to act quickly and nimbly when that makes sense. Not all the time that would be chaos, but when it makes sense and do it in a way that's going to be acceptable to our organization and feel good about that, but also in a way that is going to allow us not just to react to moments, but be moment makers. So I think we've moved on from that moment to do that in different spaces, and it's been great for the brand. That'sIlyse Liffreing (20:11):Wonderful. That was great. Now we have some rapid fire questions forPatty Morris (20:14):You. Okay. Okay.Ilyse Liffreing (20:17):So first one is a question that is a popular one for this podcast. What are you obsessed with figuring out right now?Patty Morris (20:26):Oh, so many obsessions. My biggest one right now is organic search and really just understanding how that's going to move and change with AI and generative AI and what that means for brands and how you need to show up. That landscape is changing and it's so critical to adapt to what really is consumer behavior, adapting to the consumer behavior in a way that is going to make sure we're showing up in the right places in the right ways. And it's probably one of the biggest places that I can see right now that is changing rapidly and significantly. So we're really working hard to make sure we're on top of that.Ilyse Liffreing (21:04):Yeah. On that note, are there other ways you are already using AI or experimenting with that?Patty Morris (21:10):Yeah, I mean, it's such an exciting time to be a marketer and also a little bit unsettling. And so I think like many others, we're experimenting in certain places. We've been using AI through certain things for a while, but there are other areas where we're really just experimenting. So probably the biggest is content scaling. How do you responsibly use AI to create content at scale and do that in the right way, in a compliant way? Because the unlock there is just exponential connection with consumers and personalized connection with consumers, and it has the potential to free up capacity of teams and agencies to do other things, more things, different things, which is really exciting, but we're also very focused on doing that responsibly.Ilyse Liffreing (21:59):Would you use it with Jake since the schedule is so packed?Patty Morris (22:04):That's a good question. No, not yet. Not yet. Jake. The beauty of Jake is he's a real person, and that's one of the core tenets of what we all love about him. I think we'll keep it that way for now. That's a good answer.Damian Fowler (22:18):Okay. So next, what's missing from the market from your point of view?Patty Morris (22:24):This week has been so interesting and inspirational. For me personally, and this might be a little bit weird, but my biggest takeaway from this week is making sure we're asking ourselves what are we trying to make people feel? I think as a marketer, you can just get really wrapped up in a lot of quantity over quality, and if there's anything we see here in can, it is definitely quality work from all over the world, and it's actually quite humbling and inspiring at the same time. My big takeaway and what I think might be missing is making sure we're trying to make people feel something about our brand. It's the most powerful thing you could do, I think, to move someone towards your products. And I think the balance of let's get everything done and let's get everything out there with are we making something of quality that's really going to create a consumer emotion and connect is something I'll be taking back to my team and something that I think is missing from the market.Ilyse Liffreing (23:27):Amazing. If Jake from State Farm could pop up anywhere next with zero constraints, where would you send him?Patty Morris (23:35):I would send him to my family reunion. So they will stop asking to meet Jake from State Farm. I get the question all the time, and yeah, everybody wants to meet Jake, which I love. Or you know what? Maybe I would send her to the future so he could tell us how all this is going toIlyse Liffreing (23:54):ShakePatty Morris (23:54):Out. That'd be pretty cool. Very cool. That'd be awesome.Damian Fowler (24:00):And that's it for this edition of The Big Impression.Ilyse Liffreing (24:03):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (24:09):And remember,Patty Morris (24:11):Reach times engagement equals attention. Culture waits for no one.Damian Fowler (24:16):I'm Damian and(24:18):We'll see you next time. 

Journalist, Bandsplain host and alternative 90s know-it-all Yasi Salek on vocal fry, wearing MF Doom's mask and not judging the lyrics of eighteen-year-olds. She reveals the future of music journalism, remembers her pyjama party with Courtney Love, an early meeting with Charli xcx and how a book on Nirvana changed her life. Produced by Joe Little. Get yourself some top class Shure microphone gear: https://shu.re/3YhV7p2 DistroKid makes music distribution fun and easy with unlimited uploads and artists keeping the ENTIRETY of their revenue. Get 30% off the first year of their service by signing up at https://distrokid.com/vip/101pod Learn more about your ad choices. Visit megaphone.fm/adchoices

David does The News.

From humble beginnings to becoming one of Texas's top 50 agents, Yitzchak Pearson reveals how he built a powerful personal brand that consistently attracts clients in today's competitive real estate market. This episode dives deep into his Hub & Spoke digital marketing model, his StoryBrand framework, and the practical steps any agent can take to dominate online.

The OG Wink Martindale spoke and a little AP poll triviaSee omnystudio.com/listener for privacy information.

I woke up this morning with the blues all around my headI woke up this morning with the blues all around my headI felt like someone in my family was deadI jumped up like a rabbit and fell down to my kneesI jumped up like a rabbit and fell down to my kneesI called all around me,Have mercy on me, pleaseThen over by the window, a voice came low and hollowOver by the window a voice came low and hollowIt s poke into my pain, into my yearning sorrowSpoke into my painWho was it? I criedWhat wild ghost has come in agitation?Who is it? I criedWhat wild ghost has come in agitation?It's half past midnightOh, why you disturb me so late?Then I saw a movement around my narrow bedI saw a movement around my narrow bedA ghost in giant sneakers, laughing stars around his headWho sat on a narrow bed, this flaming boyWho sat on a narrow bed, this flaming boySaid, "We've all had too much sorrowNow is the time for joy"All across the world they shout out their angry wordsAll across the world they shout out their angry wordsAbout the end of loveYet the stars stand above the earthBright, triumphant metaphors of loveBright, triumphant metaphors of loveThat blind us all who care to stand and look beyondThat dare to stand and look beyond, aboveAnd I jumped up like a rabbit and fell down to my kneesI jumped up like a rabbit and fell down to my kneesI called all around meHave mercy on me, please

The Raiders were back on the practice field on Saturday. What all did Raiders' RB Dylan Laube have to say? Hear it all on the Las Vegas Raiders Insider w/ Las Vegas Raiders on SI Senior Beat Writer Hondo Carpenter on PFI, Pro Football Insiders. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Raiders were back at camp on Sunday. What all did Raiders' Head coach Pete Carroll have to say? Hear it all on the Las Vegas Raiders Insider w/ Las Vegas Raiders on SI Senior Beat Writer Hondo Carpenter on PFI, Pro Football Insiders. Inside the Raiders Locker Room: Pete Carroll Spoke from Training Camp on Sunday Learn more about your ad choices. Visit megaphone.fm/adchoices

Often, the strategy of the world is to shame people out of faithfulness to Christ. This is seen in John 7 as the religious leaders of the day turn to insults to try and dissuade people from believing in Jesus. Pastor Dan Rude encourages us to not be ashamed of the Gospel and gives us a practical step on how to do this.

The Raiders took to the field for the very first time in the Pete Carroll era on Thursday in Seattle. What did Head Coach Carroll have to say after the tie? Hear it all on the Las Vegas Raiders Insider w/ Las Vegas Raiders on SI Senior Beat Writer Hondo Carpenter on PFI, Pro Football Insiders. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lama Zopa Rinpoche bestows the oral transmission of The Heart's Utmost Need (previously known as Heart-Spoon) by Pabongka Rinpoche. He says that he received the transmission of this very effective teaching on the nature of life, impermanence, and death from Ribur Rinpoche. Ribur Rinpoche received it from His Holiness Trijang Rinpoche, who received it directly from Pabongka Rinpoche.Lama Zopa Rinpoche shares his personal experience of supporting an ex-monk while he was dying. He says that the line in the text—“When I become as rigid as earth and stone”—was exactly how the man's body felt. He also explains how the ex-monk knew how to transfer his consciousness but couldn't accomplish this because of his attachment to shak (the butter that rises at the top of butter tea). His guru knew this, so he sent someone to tell him that there was better butter in the Tushita pure land. Rinpoche says that we can also help a dying person by telling them that whatever they are attached to (friends, cats, etc.) is better and more abundant in the pure realm.Rinpoche advises that it's important to mention the name of a pure land (Amitabha pure land or Tushita pure land), as it gives the person something to hold onto. Rinpoche says that Amitabha pure land is the easiest one for ordinary sentient beings to be born in because the bodhisattva, Rim of the Spoke made so many prayers in the presence of the Buddha, Tathagata Essence of Jewel for sentient beings. In the case of Tushita, you need very pure morality to be born there.Rinpoche invites a discussion by asking whether it's virtue if you generate a motivation of bodhicitta, but when you do the actual meditation, you're spaced out. He concludes the discussion by clarifying that there's no wisdom there. It's ignorance. It doesn't lead to liberation; it only becomes an obstacle for liberation.In continuing the oral transmission, Rinpoche discusses holy substances and relics that are placed in the mouth at the time of death. He says that these substances are very powerful in preventing rebirth in the lower realms. He also talks about three types of holy grass.Rinpoche concludes by explaining the preparations for sutra mahamudra and tantric mahamudra. He highlights that guru devotion is the root of path. Strong devotion, in turn, depends on strong purification and extensive merit.Rinpoche explains that having studied the whole Madhyamika subject and knowing it by heart, if there's no strong guru devotion, extensive merit, and powerful purification, then it cannot click in your mind. It's there, but you can't recognize it. However, with intensive devotion, powerful purification, blessings, and imprints from past lives, you can realize emptiness just by hearing two or three words. At that moment, when all the causes and conditions are there, everything clicks, and you can realize emptiness.From April 10 to May 10, 2004, Lama Zopa Rinpoche gave extensive teachings during the Mahamudra Retreat at Buddha House in Australia. While the retreat focused on Mahamudra, Rinpoche also taught on a wide range of Lamrim topics. This retreat marked the beginning of a series of month-long retreats in Australia. Subsequent retreats were held in 2011, 2014, and 2018, hosted by the Great Stupa of Universal Compassion in Bendigo.Find out more about Lama Zopa Rinpoche, his teachings and projects at https://fpmt.org/

Cork's Ellie & Waterford man Mark have cycled through Europe, through the Stans of Asia and are now in China where they catch up with PJ. Why? Because they want to! See also their blog here Hosted on Acast. See acast.com/privacy for more information.

For the second time in two days, a woman was stabbed in the subway... The New York Times is reporting Trump spoke with Cuomo on the phone... A severed foot is found on Staten Island full 502 Thu, 07 Aug 2025 09:44:42 +0000 rTMwn9wkjvgpK6uboSJdnLFXuON3iW8F news 1010 WINS ALL LOCAL news For the second time in two days, a woman was stabbed in the subway... The New York Times is reporting Trump spoke with Cuomo on the phone... A severed foot is found on Staten Island The podcast is hyper-focused on local news, issues and events in the New York City area. This podcast's purpose is to give New Yorkers New York news about their neighborhoods and shine a light on the issues happening in their backyard. 2024 © 2021 Audacy, Inc.

When Michael Koppy was a kid, he fell in love with running, logging a thousand miles in one summer. In his eighth decade, he's still pushing himself, breaking records, and following his dreams, one step at a time. Support Nocturne by donating at www.patreon.com/nocturnepodcast Ultra Credits Nocturne is produced by Vanessa Lowe Music Nocturne theme music by Kent Sparling Additional music by Kent Sparling and Kid Otter Find info about Michael Koppy at https://www.duluthymca.org/runkoppy Sled recording by Dan Kraker Episode art by Magdalena Metrycka Support Nocturne by donating at www.Patreon.com/nocturnepodcast Nocturne is a proud member of Hub and Spoke audio collective      

-Offense was the focal point of people's “pros” of the open practice on Saturday…but what does Butler think of his group as we sit 22 days away from kickoff?-And for Williams…Andrew Marshall looked good in the open practice…is he a certified starter this early in camp or still in a battle at CB?Show sponsored by SANDHILLS GLOBALOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This is the hardest episode I've ever recorded.Marc and Holly Cram sat down with me to share the unfiltered, gut-wrenching story of losing their 13-year-old son, Beckham, in a tragic drowning accident. Holly opens up about the very fear she'd carried for years, her child drowning, becoming her reality. We walk through the moment it happened, the chaos that followed, and the sacred, soul-shifting days that came next.But this isn't just a story about loss. It's about love, connection, and the invisible bridge between this world and the next. Marc and Holly speak candidly about how Beckham still communicates with them, how trauma freezes in the body, and how intentional healing has rebuilt their marriage and redefined their faith.We also talk about Holly's new course, How to Speak to God, a powerful invitation to reconnect with your own divine guidance, no matter your beliefs.This episode will break your heart and put it back together in the most unexpected ways. If you've ever lost someone or wondered what healing could really look like… this conversation is for you.Key Moments:0:00 The Moment Every Parent Fears2:49 “Beckham Was the Bridge”6:35 The Dream That Haunted Her17:11 Processing the Loss as a Family23:23 Connecting with Beckham28:49 Helping Marc Hear Him Too31:03 “Dad, This Is Awesome”36:05 How Ashton's Life Was Changed40:55 Trauma Stored in the Body57:03 “You Have to Feel It to Heal It”1:07:02 Clearing the Heart to Hear God1:18:05 A Message to Mothers in PainGuests Info:IG: marccram13 (https://www.instagram.com/p/DMRTNMOzSAI/?hl=en)IG: holly_cram_ (https://www.instagram.com/holly_cram_/)Website: howtospeaktogod.com (https://howtospeaktogod.com/)-Where to find Tyler Hall: LinkedIn: https://www.linkedin.com/in/tylerchall/ Newsletter: https://www.linkedin.com/newsletters/the-tyler-hall-archives-7018241874482122753/ Twitter: https://twitter.com/sirTHALL Work with Tyler: https://www.tylerchristianhall.com/

Hour 3 with Bob Pompeani and Joe Starkey: What's the more likely experiment to work: Mark Robinson at fullback or Darnell Washington at tackle? Bob helped Mark Kaboly get his car out of a divot at St. Vincent and it took over an hour! Arthur Smith said with Jeff Hathhorn that there have been ups and downs, but that the offense has made progress so far.

A caller referred to Joe as eeyore yesterday for being a downer. Bob helped Mark Kaboly get his car out of a divot at St. Vincent and it took over an hour! Arthur Smith said with Jeff Hathhorn that there have been ups and downs, but that the offense has made progress so far. Smith is excited to work with Aaron Rodgers and how they've worked in plays.

Chiefs OC Matt Nagy spoke with the media after practice full 446 Tue, 05 Aug 2025 16:50:36 +0000 9QPfQcV9j6r3Amkn1I14KSqpBLn71t7u nfl,kansas city chiefs,society & culture Cody & Gold nfl,kansas city chiefs,society & culture Chiefs OC Matt Nagy spoke with the media after practice Hosts Cody Tapp & Alex Gold team up for 610 Sports Radio's newest mid-day show "Cody & Gold."  Two born & raised Kansas Citians, Cody & Gold have been through all the highs and lows as a KC sports fan and they know the passion Kansas City has for their sports teams."Cody & Gold" will be a show focused on smart, sports conversation with the best voices from KC and around the country. It will also feature our listeners with your calls, texts & tweets as we want you to be a part of the show, not just a listener.  Cody & Gold, weekdays 10a-2p on 610 Sports Radio.  2024 © 2021 Audacy, Inc. Society & Culture False https://player.amperwavepodcasting.co

In this week's episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing spoke with Jake Bird, Director, JI Marketing to discuss the importance of AI readiness and strategy. They discuss why AI should be woven into your operations not treated as a side project and the risks of relying too heavily on sales bots or overlooking legal issues with AI-driven content. Plus, if you want to find out Jake's view on the future of AI in marketing, we recommend staying tuned until the very end of this week's episode.

Rhule was complimentary of the team for a good week of practice, and mentioned players like Elijah Pritchett who is still in a battle for starting LT but looked the part; he also said he doesn't view the new LBs as newcomers anymore He said in general that position battles are a bigger thing in Week 2, so watch out for that…what else? Show Sponsored by NEBCOOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hour 2 of Jake & Ben on August 8, 2025 McCae Hillstead, Treyson Bourguet, Bear Bachmeier & Aaron Roderick  Katherine Fitzgerald, Beat Writer for The Buffalo News, joined to talk about Dalton Kincaid & the rest of the Buffalo Bills.  Reigning Bozo of the Week Marcus Morris Sr. Spoke out on his arrest. 

Jake & Ben Full Show from August 4, 2025 Hour 1 David James talks with Ben about what he has learned from Training Camps throughout the years.  Top 3 Stories of the Day: BYU checks in at #23 in Preseason Coaches Poll, Damian Lillard announced as Weber State Basketball GM, Utah Jazz working towards buyout with Kevin Love.  BYU Offensive Coordinator Aaron Roderick wants LJ Martin to have a heavy workload Hour 2 McCae Hillstead, Treyson Bourguet, Bear Bachmeier & Aaron Roderick  Katherine Fitzgerald, Beat Writer for The Buffalo News, joined to talk about Dalton Kincaid & the rest of the Buffalo Bills.  Reigning Bozo of the Week Marcus Morris Sr. Spoke out on his arrest. 

Kristie Grzywinski, Director of Technical Services at SQF Institute, discusses why librarians are a great fit to work in associations. During our conversation, she mentioned Association for Women in Science, why we should not eat raw cookie dough, as well as how to cut your risk of food borne illness. Kristie also recommends Spoke and Bird and Good Ambler for good coffee in Chicago.

Hour 1 Starting Lineup: Kyle Whittingham says he's given Jason Beck full controll of offense and will use defensive players on offense. What You May Have Missed Hour 2 Former Utah QB Frank Dolce 60 in 60 Watchlist: Will Ferrin, BYU Kicker Whole World News Hour 3 BYU Quarterback McCae Hillstead Spourts Roulette  ASU Head Coach Kenny Dillingham is already getting fiesty at camp

FULL EPISODEWoman Murdered By Her Husband, The Holy Spirit Revealed Everything And Spoke To Her During Her NDE

The guys discuss Tyler Guyton's injury scare and G-Bag's awesome interview with George Pickens.

The Evergreen Park Girls Softball League is trying to make a historic run at the Little League World Series. Manager Adam Goyke joins us from Kirkland, Washington, to tell us how he's taking it a game at a time while his team is playing games in front of a nationwide audience. Catch up with your EPGSL team from the road! Plus, Frank Murray joins us with library events while Spoke & Vine teaches us a lesson about wine and grapes.   Brought to you by The First National Bank of Evergreen Park!  Find the account that is right for you today! Get the latest news and information concerning everything going on in and around Evergreen Park and stay connected to your neighbors! Evergreen Park residents join Chris Lanuti at his 9-foot homemade basement bar each week. Listen, interact & get all of your free subscription options at theEPpodcast.com​!

In this raw and electrifying episode, Detlef Schlich dives into the wild and rebellious past of punk legend Gregg Turner—co-founder of the Angry Samoans and a defining voice of the early West Coast punk movement. Together, they unearth the chaotic spirit of 80s LA punk, its cultural clashes, absurdist humor, and what it means to grow older with fire still in the soul. From stage dives to sonic riots, Turner shares his journey from fatso anthems to professorial lectures.The episode closes with the Angry Samoans' classic: “My Old Man's a Fatso.”Detlef Schlich is a rock musician, podcaster, visual artist, filmmaker, ritual designer, and media archaeologist based in West Cork. He is recognised for his seminal work, including a scholarly examination of the intersections between shamanism, art, and digital culture, and his acclaimed video installation, Transodin's Tragedy. He primarily works in performance, photography, painting, sound, installations, and film. In his work, he reflects on the human condition and uses the digital shaman's methodology as an alter ego to create artwork. His media archaeology is a conceptual and practical exercise in uncovering the unique aesthetic, cultural, and political aspects of media in culture.WEBSITE LINKS

Welcome to The Daily, where we study the Bible verse by verse, chapter by chapter, every day. Thank you for joining me today and following us throughout Project 23. If you would like to learn more about this project, click the link to discover more and partner with us. Our text today is Mark 12:38-40: And in his teaching he said, “Beware of the scribes, who like to walk around in long robes and like greetings in the marketplaces and have the best seats in the synagogues and the places of honor at feasts, who devour widows' houses and for a pretense make long prayers. They will receive the greater condemnation.” — Mark 12:38-40 Jesus has been teaching in the temple all day, and now he turns from answering questions to issuing a warning. “Beware of the scribes.” He calls them out on their own turf. And notice the exhortation. He does not say to “disagree with them” or “debate them.” He says "beware" as in, be on high alert. Why? Because their spiritual influence looked holy on the outside. They wore the robes. Spoke the language. Took the places of honor. Prayed eloquent prayers. But it was all for show. Underneath the surface, Jesus exposes something far more dangerous: They devoured widows' houses. They used their spiritual authority to manipulate, exploit, and take. Their power was not for people's good, but for their own gain. And Jesus doesn't just call it out—he warns of a greater condemnation. Spiritual leadership without spiritual integrity is deadly. And Jesus is clear. He's not impressed with religious appearances. He sees the robes. The seats. The greetings. The prayers. But more importantly, he sees the motives. Are you living for God's approval or people's applause? This warning isn't just for teachers and pastors, like myself, which is humbling to consider. It's for anyone tempted to put on a spiritual performance. It's for the man who prays in public but won't lead at home. The woman who knows Scripture but won't show grace. The leader who loves attention but won't serve in obscurity. God is not looking for polished people. He's looking for surrendered hearts. So beware of putting on a religious show. It may impress people, but it never fools God. #BewareTheShow, #Mark12, #SpiritualIntegrity ASK THIS: Why does Jesus say “beware” instead of just “disagree”? What does “devouring widows' houses” tell you about the scribes? Where are you tempted to perform spiritually? How can you pursue deeper integrity in your walk with Christ? DO THIS: Ask someone who knows you well: “Do you ever see a gap between what I say spiritually and how I actually live?” PRAY THIS: Jesus, protect me from the temptation to perform spiritually. I don't want appearance—I want authenticity. Shape my heart, not just my image. Amen. PLAY THIS: “Give Me Jesus”

“I believed, therefore I spoke” - Scripture Reflection for July 25, 2025 by Priests for Life

Mike Mulligan and David Haugh reacted to Bears head coach Ben Johnson's media session Thursday morning.

Cowboys receiver CeeDee Lamb visited with the media on Wednesday about how his contract situation during last year's camp relates to Micah Parsons.

College football kegger. CeeDee spoke to the media yesterday about Micah's contract situation. Neighborhood Watch!

CJ Stroud spoke to the media yesterday about the new Nick Caley offense, plus a quick visit from Cal McNair.

Ryan Day spoke yesterday at B1G Media DaysSee omnystudio.com/listener for privacy information.

In the second hour, Matt Spiegel and Laurence Holmes reacted to Bears general manager Ryan Poles holding a short press conference but refusing to take questions Tuesday as the team reported to training camp. What does it tell us that Poles didn't take questions? After that, the guys listened and reacted to Bears head coach Ben Johnson explain how he and quarterback Caleb Williams are working to get on the same page.

Content warning: The CMI team wishes to advise viewers that the following episode contains reports of extraterrestrial encounters involving sexual violence. Viewer discretion is advised. Receive the free 7-day stream of *Alien Intrusion: Unmasking * Join Gary Bates, arguably the preeminent Christian UFO researcher, as he explores the stories of those who have had alien "experiences". A common theme can be found, and it calls into question the alien's good intentions.

GBAG's disaster interview with Rowdy Telez. What does Trevon Diggs have to prove this year? Choppin it up!

Matt Spiegel and Laurence Holmes reacted to Bears general manager Ryan Poles holding a short press conference but refusing to take questions Tuesday as the team reported to training camp. What does it tell us that Poles didn't take questions?

The primary election for the Unified Government of Wyandotte County and Kansas City, Kansas mayoral race is August 5. Up To Date spoke with three of the candidates.

Jimmy welcomes David and Sarah Martell of JMASH Cider and Hilltop Orchards, as well as Ronald Sansone of the Connecticut Cider Association and Spoke & Spy Ciderworks. During this discussion, we learn a ton about owning/operating a three-in-one orchard, cidery and winery business, sustainable agriculture in New England, Apfelkorn, and the importance of relationships and networking among cider makers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Big Idea: We are awestruck by the God who is all powerful.Connect with us! https://www.lifebaptistchurch.com/connect

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Just wondered How are you? Spoke to my friend Brandon at Whirlwind Golf Club about The Open

Numbers are scary.