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Before the Clouds (Business, entrepreneurship, hustle, influencers, career advice, marketing, jobs
Jaime Schmidt is the quintessential maker-made-good. As the founder and former CEO of Schmidt's, Jaime led the brand to sales in over 30 countries and onto the shelves of Target, Costco, CVS, Walmart, and Whole Foods. The brand was acquired by Unilever in 2017, and Jaime continues to support their global expansion. Today, as an investor with her fund Color, and through her media company Supermaker, Schmidt is elevating emerging and underrepresented entrepreneurs. On this episode, we feature Jaime and hear her humble beginnings. Please support her by reading her amazing book Supermaker!
Jaime has been recognized by Ernst & Young's Pacific Northwest Entrepreneur of the Year, Inc.'s Female Founders 100, and twice by Goldman Sachs' 100 Most Intriguing Entrepreneurs. Her story has been covered by Forbes, Inc., Fast Company, FOX News, NBC's Today, Well+Good, and more.Jaime Schmidt, founder of Schmidt's Naturals. She is now co-founder of the investment firm Color, co-founder of the business media company Supermaker, and author of the forthcoming book, SUPERMAKER: Crafting Business on Your Own Terms, the “secret sauce for launching and executing a successful business plan” and “a must-read for emerging entrepreneurs" according to Shark Tank's Barbara Corcoran.
When she was 31 years old and eight months pregnant, Jaime Schmidt unknowingly began building what would become the industry-leading natural personal care company, Schmidt's Naturals. Her experiences from maker to magnate eventually culminated in her future endeavors, including co-founding Color, a contemporary investment firm, and most recently, Supermaker—a media company and the title of Jaime's new book. The latter chronicles Jaime's experiences and expertise in building a better way to business in our constantly-changing landscape. In this interview, Jaime shared more about her entrepreneurial journey, the process of writing Supermaker, and what she's learned about leading with value in the businesses she's built and the stories she's told. This episode also opens with a story contributed by Megan Zink of Color and Curiosity.
Jaime Schmidt, Schmidt's Naturals Sold to Unilever ($9figure deal), Author Supermaker, Ernst & Young Entrepreneur of the Year by
About this episode Jaime Schmidt started Schmidt's Naturals after attending a local recreational class on how to make shampoo. From that class, she grew Schmidt's Naturals to the point that Unilever bought Schmidt's Naturals just seven years from when she started. Since Jaime's sale of Schmidt's Naturals to Unilever, she continues to represent the brand as an ambassador. However, she is now working on two new ventures, her book, Supermaker, is set to be released in the Fall. And she is also the co-founder of Color, an inclusive funding for early-stage consumer brands venture capital company. Both are centered around elevating the entrepreneurial story for makers and underrepresented founders. I am so excited for you to hear this episode of The Startup Story podcast because I love Jaime's story, and I think you will too. Her story paints a complete picture of how incredible entrepreneurship can genuinely be. This is Jaime Schmidt's startup story. In this episode, you'll hear: How entrepreneurship seemed to come naturally to Jaime, from having the best lemonade stand on the block to providing neighbors laminated ‘save the date' cards weeks in advance of a lemonade sale. Her business-savvy expanded to babysitting during her preteen years. Her parents' encouragement to save half of her earnings enabled Jaime to buy her first car. How growing up, attending college was expected as the next step, so even though Jaime had no clear path in mind, she attended Michigan State University. She chose a business degree with a focus in Human Resources because she did enjoy working with people. Her first employer paid for continuing education, which enabled her to get a Masters Degree in Sociology. Unfulfilled by Human Resources, Jaime took time off to figure out what she wanted to do with her life and her career. About the fateful Google search, which led Jaime to a shampoo making class, the class inspired her creative side and competitive side. After creating her shampoos and products, she eventually began to sell at Farmers Markets and used customer feedback to perfect them. Jaime describes her business journey and how she was able to enter the retail market as a result of being in Farmers Markets. The growth of her company: manufacturing in her kitchen, to eventually moving to a larger manufacturing space to create products for large retailers. Why she thinks inserting some of your own story into your brand is necessary; and what she says she would do differently. What she is doing now: including the release of her book, Supermaker, and the work she is doing with the Color. “I have never been the type to look too far ahead. I just took every single day at a time and decided that I would NEVER say no to anything.” – Jaime Schmidt, Schmidt's Naturals Resources from this episode Schmidt's Naturals - https://schmidts.com/ Jaime on Instagram - https://www.instagram.com/JaimeSchmidt/ Schmidt's Naturals on Instagram - https://www.instagram.com/schmidtsnaturals/ Jaime's book, Supermaker: Crafting Business On Your Own Terms, is scheduled to be released on September 8th. If you register for Startup Story LIVE at http://startupstorylive.com you will receive a very special offer for her book! Color Capital - https://color.capital/ The Startup Story LIVE - Virtual Conference: http://startupstorylive.com The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts. Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you! Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don't underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us. With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you! EPISODE CREDITS If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://emeraldcitypro.com/startupstory Special Guest: Jaime Schmidt.
Jaime Schmidt is Founder of Schmidt's Naturals, the natural personal care brand that she scaled from her kitchen to acquisition by Unilever in 2017. Today, the brand is sold in over 30 countries and 30,000 retailers, and Jaime continues to support their global expansion. Since Schmidt’s breakthrough, Jaime has focused her efforts on enabling other entrepreneurs to pursue their own visions for a better future, and empowering the next generation of consumer brands. Through her inclusive investment firm, Color, Jaime invests directly in emerging founders, primarily women and people of color. Links Website Color Schmidt's Twitter Credits Music by Jeff Kaale (1, 2, 3, 4) --- Send in a voice message: https://anchor.fm/yfm/message
Jaime Schmidt is the Founder of industry-disrupting brand Schmidt’s Naturals. With Schmidt’s, she brought natural personal care products into the mainstream and scaled the company from kitchen to acquisition. Jaime is dedicated to building better businesses and recently launched two new ventures: Supermaker, a media platform that celebrates emerging entrepreneurs, and Color, an inclusive investment fund. You can learn more about Jaime at jaimeschmidt.info Highlights from our conversation include: Retracing Jaime’s entrepreneurial path (1:58) How she knew it was time to scale Schmidt’s (5:27) Key hires that helped her grow her company (8:15) The unique challenges of recruiting for a startup (11:05) How she evaluated candidates beyond their resumes (11:40) The process of defining and assessing for Schmidt’s culture (18:44) The management and hiring structure behind Schmidt’s (20:27) Partnering with Unilever (24:50) Her new projects aimed at supporting entrepreneurs (26:13) Visit HowIHire.com for transcripts and more on this episode. Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.
In episode one of Supermaker Radio, we follow Jaime's growth from market stand to global brand. The result is a riveting mix of inspiration, the honest airing of mistakes, and indispensable business and career advice on branding, product development, sales, marketing, manufacturing, public relations, and customer engagement.Speaking directly to founders and creatives who are ready to go from maker to magnate, Supermaker is poised to galvanize the future of entrepreneurship.
Jaime Schmidt is the Founder of Schmidt's Naturals and it was great to have Jaime rejoin the podcast. In this episode we discuss life since the acquisition of Schmidt's by Unilever and Jaime's new projects: the investment fund Color and the new editorial site, Supermaker.
In an industry that’s left us wanting more, Schmidt's Naturals is committed to raising the bar and setting new standards for natural products. Michelle sits down with Portland based Jamie Schmidt of Schmidt's Naturals, in this episode Jamie shares her story on how she was able to take her business from her in-home kitchen to the shelves of giant retailers like Target and Walmart making natural products more accessible to the masses.
Jaime Schmidt, founder of Schmidt’s Naturals, created her award-winning natural deodorant when she was pregnant and concerned about the widespread use of unnatural ingredients in deodorant. So she created a better alternative for herself and others. From farmers' market tables, her products—which came to include soaps and toothpaste—stormed the shelves of CVS, Walmart, Costco, and Whole Foods. By 2017, when Schmidt sold her company to Unilever for an undisclosed amount, Schmidt's Naturals was in more than 14,000 stores in over 30 countries, with year-over-year growth of 300 percent. Alli and Michael caught up with Jaime to find out how she turned her hobby into a global company, and why she’s now now investing in fellow entrepreneurs. Keep up with Jaime at @jaimeschmidt22, @schmidtsnaturals, and @colorinvests. And don't forget to follow @alliwebb for #BTS of Raising The Bar and subscribe and rate us!
Jaime Schmidt is one of the best known natural beauty entrepreneurs these days after starting Schmidt's Naturals, a natural deodorant and personal care brand started here in Portland, Oregon. From humble beginnings to award-winning beauty maven, Jaime has learned a lot between her time growing up in Michigan to selling her natural deodorant at the Portland Farmers Market and her eventual partnership with Unilever. Today, we hear all about her winding path to success and what advice she has for young entrepreneurs looking to break into difficult markets. This show is brought to you by the Center for Retail Leadership, inspiring change through collaborative experiences between future thought leaders and industry to design the future of retail. For more updates on the show, or to find out more about the Center for Retail Leadership, visit our website at https://www.pdx.edu/retail-leadership/the-center-for-retail-leadership This podcast was edited by thatCast Creative. Brand your business and connect with your audience with a custom podcast. Learn more at thatCast.com
The Portland fog has fallen upon us and we’re kicking off this unintentionally hygge-themed episode with some autumnal hibernation topics (think: sleep, snacks, and meditation). Joining us this time around are Keeley Tillotson and Erika Welsh, best friends and co-founders of Portland-based, nut-butter centric brand, Wild Friends. We chat with these inspiring women about making nut butter fun, one wellness trend at a time.
In this episode of Beauty and Brands with Ariane, the topic is "Schmidt's Naturals." Episode six goes over advertisements, packaging, and brand values. In true Schmidt's fashion, listen to this podcast and think of products you want to make that will better the health of others.
Jaime Schmidt, co-founder of Schmidt's Naturals , joins us again as a special guest host! In this episode, Jaime and Jillian chat with the co-founder and CEO of barre3, Sadie Lincoln. Sadie explains all about the wisdom and psychology behind exercise, and how to enter your exercise with intention. But first, Jillian talks about how to survive red-eye flights and Jaime reveals her ultimate DIY dragon fruit bowl recipe.
Schmidt's Naturals started with humble beginnings before being acquired by Unilever. In this episode, Jaime discusses the early days of starting her company during the maker movement in Portland, her natural DNA of being an entrepreneur, and why she is staying and will be investing in companies in Portland.
Your underarm is the most sensitive area of your body and we talk all about it today with the founder of Schmidt’s Naturals, Jaime Schmidt. We chat about founding her brand, growing her brand, and the origins behind all of the popular Schmidt’s scents,... Learn more about your ad choices. Visit megaphone.fm/adchoices
Jaime Schmidt, co-founder of Schmidt's Naturals, drops by to reveal the craziest wellness trends she's tried. But first, hosts Alison McClaran and Jillian Engel talk about trends from Expo West, and later they find out if smiling really does change your mood.
Schmidt's Naturals was borne from the vision of natural product developer Jaime Schmidt in 2010 during the Maker Movement. With humble beginnings in a Portland, Oregon kitchen, entrepreneurship brought Schmidt's lifetime passion for innovative body care into focus. Motivated to make products that would benefit her family's health, and knowing that the natural deodorant offerings on the market were falling short of consumer expectations, Jaime made it her mission to change the way people think about deodorant. BEHIND THE BEAUTY NEWSLETTER http://bit.ly/2hnGo9L WEBSITE: https://www.behindthebeautypodcast.com FOLLOW ON INSTAGRAM https://www.instagram.com/behind.the.beauty.podcast/ GUEST: Jamie Schmidt from Schmidt's Naturals INSTAGRAM: https://www.instagram.com/schmidtsnaturals/ YOUTUBE: https://www.youtube.com/schmidtsnaturals TWITTER: https://twitter.com/schmidtsnatural SNAPCHAT: https://www.snapchat.com/add/schmidtsdeo FACEBOOK: https://www.facebook.com/SchmidtsNaturals ___________________________________ HOST SEREIN WU YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH VLOG/LIFESTYLE CHANNEL | https://www.youtube.com/moreserein INSTAGRAM | SNAPCHAT | TWITTER | FACEBOOK | PINTEREST @SEREINWU BLOG http://sereinwu.com/ VLOG/LIFESTYLE CHANNEL | https://www.youtube.com/moreserein