Podcast appearances and mentions of Barbara Corcoran

Wendy Sloane joins me to discuss the importance of slowing down the divorce process. Yes, once we've decided to leave and let our decision be known, it's easy to fall into the “let's hurry up and get this done” phase.  In this conversation, Wendy and I discuss why taking your time, researching, and finding the right lawyer is the best first step forward. This episode is slightly different than most - we cover many important topics and share some of our personal experiences through divorce. Wendy honed her easy and authentic interview style, producing iconic, groundbreaking TV shows, including The Phil Donahue Show and The Geraldo Rivera Show. She covered some of the biggest news stories of our time, including the O.J. Simpson and JonBenet Ramsey murders. She uses that experience as the Host of two popular podcasts, What's Up with Wendy and Divorce Doesn't Suck.   Featured topics include: Know your state's divorce laws, do your research, and find the right attorney for your divorce. (4:50) Why rushing through a divorce is one of the biggest mistakes one can make. (11:37) It's okay to want more than just existing in a marriage. (14:18) Find your people to help support you during your divorce journey, and be strategic about who those people are. (20:01) Use tools and resources to help you block out the noise. (34:52) Some ways to practice self-care and why you shouldn't feel guilty about it. (36:59) Learn more about Wendy Sloane: Wendy Lowy Sloane honed her easy and authentic interview style, producing iconic, groundbreaking TV shows, including The Phil Donahue Show and The Geraldo Rivera Show. She covered some of the biggest news stories of our time, including the O.J. Simpson and JonBenet Ramsey murders. She uses that experience as the Host of two popular podcasts, What's Up with Wendy and Divorce Doesn't Suck. What's Up with Wendy is a talk series that features conversations you want to hear with A-List Celebrities, Newsmakers, Comedians, CEOs, Musicians, and Fitness & Nutrition Experts, including Dennis Quaid, Angela Bassett, Tony Danza, Billy Bob Thornton, Barbara Corcoran, Gabrielle Union, Kristen Chenoweth, JoJo Fletcher, Ayesha Curry, Melissa Etheridge, and Eric Stonestreet—as well as the country's most popular authors, athletes, psychic mediums, and more. Divorce Doesn't Suck is a different kind of divorce podcast. Wendy and her guests explore every aspect of divorce, including kids, finances, dating, sex, starting over, and more. They talk about the rich, rewarding, and happy life that's possible after divorce, and they share their personal stories, their challenges, and their successes. Divorce Doesn't Suck focuses on new perspectives and how to move forward and focus on the future—how to restart with a new blank canvas. Wendy connects with her guests on a genuine and personal level. Her refreshing and engaging interviews make listeners feel like they're part of the conversation and keep her guests coming back. Resources & Links: Information and links may also be found at: https://kateanthony.com/podcast/episode-235-a-slowed-down-and-strategic-approach-to-divorce-with-wendy-sloane/ Pre-order Kate's book “The D Word”Divorce Doesn't Suck Wendy on Instagram OurFamilyWizard app TODAY'S EPISODE IS SPONSORED BY: THE REVISED SHOULD I STAY OR SHOULD I GO? PROGRAM   An online coaching program designed to help you make the right decision about your marriage...once and for all.  In this groundbreaking online coaching program, you'll unlock the support, education and deep transformational work you need to finally answer to your most burning question: should I stay or should I go?   DISCLAIMER:  THE COMMENTARY AND OPINIONS AVAILABLE ON THIS PODCAST ARE FOR INFORMATIONAL AND ENTERTAINMENT PURPOSES ONLY AND NOT FOR THE PURPOSE OF PROVIDING LEGAL OR PSYCHOLOGICAL ADVICE.  YOU SHOULD CONTACT AN ATTORNEY, COACH, OR THERAPIST IN YOUR STATE TO OBTAIN ADVICE WITH RESPECT TO ANY PARTICULAR ISSUE OR PROBLEM.

Barbara Corcoran and Daymond John answer questions on small business; Fall pumpkins may be harder to find this year; Recipes to level up your leftovers Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you have in common with Tom Hanks, Meryl Steep, Barbara Corcoran, and Howard Shultz, founder of Starbucks? Before you respond with a resounding, “absolutely nothing, let me ask you a few more questions. Do you ever feel like you don't belong in your job or your position because you are not really qualified? Surely everyone can see that! Do you ever sit in a meeting and wonder “what am I doing here?” – not because you are bored to tears but because you think you are not qualified to be part of this impressive group of people gathered to discuss this important issue or problem? Deep down, do you think it's luck not skill that has gotten you where you are? Well join the club. Lots of other people are feeling the same thing. Tom Hanks, Meryl Steep, Barbara Corcoran, and Howard Shultz, founder of Starbucks have all owned up to feeling like they don't belong. #impostersyndrome #careertips, accounting Link to Tips on Becoming more assertive https://youtu.be/JJ_vx6DJBwU Looking for more of the most current business intelligence about + Best practices around your payment and accounts payable function + Current and new fraud protection protocols + The newest technology impacting your accounting, accounts payable, and payment functions + Career advancement +And much more!! Subscribe for more tips and insights like this: https://www.youtube.com/APNow?sub_confirmation=1 +++++++++++++++++++++++ See most recent videos at: https://www.youtube.com/@APNow/videos See all short tips at: https://www.youtube.com/playlist?list=PLtL6rWSXZ-He5ELp9TP3wqQdHIbfIcFAB Learn more about AP Best Practices; Playlist at: https://www.youtube.com/playlist?list=PLtL6rWSXZ-HcvMSJTdNs0BCQJ0Ivb4l9V Learn more about Internal Controls in AP; Playlist https://www.youtube.com/playlist?list=PLtL6rWSXZ-HdV9JIterJ-bf6TwMset_z_ Looking for Automation insights: Playlist at: https://www.youtube.com/playlist?list=PLtL6rWSXZ-Hf_cZwQOcDZrYV4dA0oDVby Other ++++++++++++++++++++++++++++++++++ Website: https://www.ap-now.com/ Linkedin AP Now: https://www.linkedin.com/company/ap-now/ Twitter: https://twitter.com/Accountspayable More about Mary Schaeffer: https://www.linkedin.com/in/accountspayable Facebook: https://www.facebook.com/AccPayNow  

Market Proof Marketing · Ep 302: The Measure of SuccessIn this episode, Kevin Oakly, Andrew Peek and Jen Barkan! The team is currently participating in fantasy football and Jen shares her stats so far. Together, they consider how to measure the success of an ad if it doesn't become a lead and talk about how everything is hanging on interest rates right now. Spicy Kevin makes several appearances and keeps the conversation interesting!Story Time (06:34)Andrew is trying to figure out how you measure the success of a phone call or ad if it doesn't end up becoming a lead? Or can it be considered successful at all?Jen's daughter is going through the vet school application process and it's made her compare that process to people applying for The Nationals this year.Kevin says that managers and senior leaders who have zero desire to unpack why things are working are insecure in their own ability with what would be revealed. News (31:26)New sustainability tools help businesses and cities map environmental information (https://blog-google.cdn.ampproject.org/c/s/blog.google/products/maps/google-maps-apis-environment-sustainability/amp/)In Its First Monopoly Trial of Modern Internet Era, U.S. Sets Sights on Google (https://dnyuz.com/2023/09/06/in-its-first-monopoly-trial-of-modern-internet-era-u-s-sets-sights-on-google/)Mortgage demand drops to 27-year low as interest rates pull back (https://www.cnbc.com/2023/09/06/mortgage-demand-drops-to-27-year-low-as-interest-rates-pull-back.html)ONE+ By Rocket Mortgage® Is A 1% Down Payment Option (https://www.rocketmortgage.com/learn/one-plus?qls=QNS_20180523.0123456789)Favorites/Hates (59:50)Andrew watched a documentary film called “The Wild and Wonderful Whites of West Virginia” on Amazon. Jen loves that college football is back!Kevin's favorite is a sports jacket and a youtube video by Kyla Scanlon: https://www.youtube.com/watch?v=fdBSaG2cujM Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript:KevinJen do you know who you want to trade?JenWell, I tried to pull one over on Jackie Lipinski and tried to get Justin Jefferson from her, as if she didn't know who that was. But I did. I did try to offer her a couple of really good legit players, but she denied me.KevinOh.JenYes, I have not.KevinYou're a fantasy football professional, so can you talk right now who's like, if you had to call it right now, who has the best team? Do you think?JenUm, I mean, Jackie has a pretty good team. Mike has a pretty good team. I have a pretty decent team. I mean, I'm really not a professional. I just like to pretend that I know what you want.KevinRight. You won that unicorn trophy.AndrewIt's great.JenYeah, I won.AndrewIt's gold.JenI won once. Yes, but it's really just. It's really just luck. Plus, the way that we do it, guys, is this auto draft. So it's not even like you, you just, just auto automatically picks your players. You don't really have any say in what's.AndrewGoing to have the winners decided with the auto draft.JenSort of yeah.AndrewWell if you don't like such a.JenLineup it says projected standings with Mike Ryan and first place.AndrewSo happens every year somehow.JenTrying to.KevinRAZ Even though he's the commissioner right? Yeah.JenYeah. Like Jalen hurts or your quarterback.KevinLet's see. Here's here's what makes me mad is I had to make myself like math again. Like I failed the honors pre-calculus. And I took it twice. And then I never had to take math again. And I was like, I'm never. I chose a different like, I was like, I'm going to go Bachelor of Arts and a Bachelor of Science because I'm not taking anything close to math.KevinAnd then I had to make myself like math when I became a marketer, became important. Yeah. So it drives me nuts. Like I'm going up against Lipinski and it says projected score of 124 and a half for me, this is 122 and a half for her. Okay. How is it possible that what's going to happen is going to happen?KevinI'm going to get 65 and she's going to have 172. I mean, that's just gambling. That's just randomness.JenThey're just taking average projections. But what happens is somebody could get hurt. They might not even play. Hey, I mean, like, you never know.KevinI just think if we have, you know, I that can take us to Mars and back. Can it give us better projections at this? Like, come on, ESPN, get some GPUs fired up And.JenThen but there is.KevinMachine learning.AndrewHuman.JenTo human factor.AndrewAre reliable, unreliable.JenHuman factor.KevinBut they're all being paid off to like take a fall and stuff anyway. Right. Like it's it's all statistically for sure. Oh, it's all over.AndrewIf there is no drama in the game, no.JenOne wants to think.AndrewIt's like people think all the housewife shows are real. Like if there's no drama, there'd be no show. It's all manufactured.KevinI just think it should show around. You should be like, Here's. Here's that. Every year I am like, okay, I'll give Fantasy another shot. And then after the first two or three weeks of the same thing happening every time, or it's like I should have 180 points and I get 30.JenLike, there's no no, you just have to make sure that your players don't have a bye.KevinI don't. I do believe that never happens the first two or three weeks before I get.JenOkay.KevinSo that's why I was wondering, besides you and Mike, who is most likely to win so I can just trade them my best players now.JenBut now you're playing that game we're not in. Oh, man.AndrewI just opted out this year because now we have enough people. I do convert, you know, I don't feel like I'm like.JenNo pressure.AndrewNo pressure because I was not adding to it. I would I would set my thing, but I was just like, Oh, there's another person playing. I don't watch football. I watched some college football, but professional. But they said on.JenUsually guys, I went to the Virginia Tech Old Dominion game this past weekend. It was freaking electric. I was pretty sure Old Dominion was going to get pummeled, but they played pretty good. You know, that's my alma mater.AndrewSince that's where you went.JenThat's where I went to school, right? I'm a die hard fan. I go, Every time you have a home game, I'm there. But when they started playing Enter Sandman at the beginning, I mean, it was like it. In fact, they when everybody's jumping like that, it registers on the text size. Yeah, my grandma, I don't know what the type, but I registers as an earthquake.JenIt was crazy. Like, I was like, almost. I was so overcome with emotion. I was, I was like, it's not even I mean, look, I pay Virginia Tech a lot of money because my child goes there. So I like either way, whoever won it was fine. But I was like, Oh my gosh. Like, I brought me back to Meredith Oliver's fanatical selling and like, we have to our customers need to be fans of, you know, our our business and our brand and our company.JenAnd yeah, I mean, it was it was a thing, man. I was like, I'm all in on these Hokies.AndrewSo you can't replace you cannot replace humans, I guess is what it is.KevinYeah. It's not human to happening this year, but sometimes soon I'm going to have to get my kids to the summit just for like the first 30 minutes and then tell them to leave, because I think that's the only atmosphere that work. And I understand like, Oh, okay, Dad, you do you do real work outside of just talking to your computer upstairs.AndrewOr they might be like, wait, So you go on stage and talk for like a couple of minutes and all these people give you give you money, they listen to you. I don't know. That sounds like a scam. I feel like that's what you promise.KevinNo more sports talk for the rest of the podcast.AndrewNo more sports.KevinLet's start. Walk on to marketers marketing the podcast from the industry leaders. How do you convert where we talk about the current and future state of marketing and online sales for builders and developers across the globe? We're not here to sell you. We're here to help you and to try and elevate the conversation. Is there a topic you'd like us to cover or a question you'd like us to answer?KevinWe'll do it. Simply send an email to show at. Do you convert? Dot com. Welcome to episode 302. I'm Kevin. Okay. And with me today is Andrew Peek and Jen Barkin.AndrewWe're here. It's so exciting.KevinIt's a chat. Are we allowed to announce what's happening?JenOh, my gosh. What's happening?KevinSee, the thing that you're doing?JenAm I doing.KevinFast with the ends with podcast? Oh, are you kidding me? Talking about that? And we're not talking.JenAbout that yet.KevinOkay, we'll talk about it.AndrewI think you just talked about it like it's like, what do you know?KevinWe didn't.JenWe are pretty sure you didn't mind people talking.KevinOh, all right. Well, that's funny. What do you got?AndrewOh, what I got This is a fun question. And I talked about yesterday and this morning, so my. Oh, this could be open discussion. Maybe we make it a parallel to the online sales world. But at the same time, how do you measure a successful ad or how do you measure a successful phone call if it doesn't end up with a lead or an appointment?AndrewCan it still be successful? It's kind of like a gay like principle or like theory. Question This is like the long essay question at the end of an SAT. I don't know if they still do that or not. It's been quite a few years, so sort of open ended discussion. So let's talk about this with Beth, a coach convert and Bryce, a marketing strategist.AndrewAnd it really went down to this rabbit hole of like, oh, you kind of need to be rooted in some type of principles before you decide what is success or not success, because it could be like, Hey, it's really efficient. Was that successful or not? We need every single click out there. Like maybe that's actually the opposite. It's unsuccessful or maybe a very, very limited budget.AndrewSo having a really low or very efficient cost per click is success. Or maybe it's a coming soon community. You need as many leads as you can and you just need to spend as much as can. It doesn't matter what the cost per lead is because the urgency of more leads is significantly more important than trying to save some of the marketing budget.AndrewSo I kind of just gave the answer. It really depends. It really depends. There's no there's no good.JenAnswer, but the right answer as to your.KevinQuestion, it's a hard question. Salespeople leads.AndrewWell, that's it's online sales. People talk.JenAnd I was going to say I was going to say I don't know what the right answer is, but I would think it would be a good ad, would get leads and appointments and sales.AndrewYeah, sounds good to me.KevinYou know. Yeah.JenIf it's a it's.KevinIt's you know, I other maybe maybe land I don't know of a longer purchase cycle for most people to deal with and then homes.AndrewYeah.KevinMaybe mega yachts or airplanes I mean but like if you're shopping for an airplane, is that comparable to shopping for a car? I don't know. Like.AndrewYeah, yeah, yeah. Boats, boats and car boats and there's lots of personalized ocean.KevinLike I've seen lots of visualization tools for customizing your own private jet. Being advertised is like the new way to sell expensive stuff to people.JenI mean, ads are the need though just that really any.KevinWell right but I mean is like the number of decisions and trade offs to consider and you know but at that that's just what makes it all more complicated and.AndrewVery complicated. It's a hard question. Like it's well, it's I think it's.KevinIt's it's the question in advertising. But for us, it's important. Remember that there are multiple parts of the funnel. Different ads serve different purposes for different customers in different stages. You know, you can't I think about this way if you think about a pie pizza and everyone inside of that pie, it doesn't matter if you spend $2 million or $2,000 a month on search, if it's only within that pie, there is always a tradeoff of like if you spend all $2 million and the pie doesn't expand and it's not really pie, it's Rubik's Cube because it's like seven dimensional.KevinBut you you can't have any one tactic that you can just never max out.JenNow.KevinNot just in terms of I guess what I'm trying to convey is it's not just that the ads will get more expensive, but it will not raise the number of people that it reaches if it's defined by a certain radius or shape or audience already and so can't.AndrewYeah, we can't really create a market sort of.KevinWell, yes, but I guess my point is each channel is by definition we don't think about this way. It's own market. Like only the people who are searching can be reached by search marketing. It makes sense. Yeah. If people who aren't searching or they're not searching at every moment of their decision making process. Right.JenAnd so if they're searching, we want to capture them with your.KevinYeah, if they are search, you want to capture them. But you also have to realize that every every line goes back to Steve Schumacher's joke, which you repeat all the time, is if you've got five different things that are viable reasons why someone ends up being a purchaser or they have a realtor, they're referred by a friend, they saw you on a social ad, they did a search, they went on an event and then they purchase who gets credit.KevinBut it's just the acknowledgment that you have to have that every customer becomes a member of multiple channels, advertising channels all the time. And so, like there is this well-rounded ness that I don't think I understood early in my career that now that everyone's I mean, it's everyone's I'm data driven, dated or data driven, and it's like that curve that we get a name Dunning, Kruger data or whatever.AndrewGreater than.KevinFeeling data over.AndrewThat data.KevinYeah, but I would say to your point, what's the word you used to start with a piece that we need.AndrewPeople we.KevinKnow we need. Well, anyway, it's a good ad we need. We need what?AndrewBefore to me is as context we need I don't even know. I don't know where it's just come out my mouth is what usually happens.JenIt's a struggle and.AndrewEventually it forms a sentence that makes sense.KevinYeah, but anyway, the whole world has gone so over onto the data side that for sure there is a serious lack of around principles of thinking principle.AndrewThat we have principles.KevinHere that we will.AndrewLive by principles. That's what we need and building principles come from.KevinThis is the LinkedIn post that I made a little while ago. The principles come from having an ultra deep understanding of what your consumer's experiencing and doing and thinking That's not defined by just asking them, What are you doing? What are you thinking? Because they can't, they can't articulate. They do what's called preference falsification, where they just say what they feel like they're supposed to say to appear good.KevinAnd so you have to have that deep understanding. Just know like, well, of course they're doing these other things. And I don't actually I need data to continually prove to me that they're doing that because I'm constantly watching consumers do what they do and interacting with them and talking to them anyway.AndrewYeah, it's a loaded question. Yeah, we talked about it probably like an hour and a half until yesterday and today. Beth and Bryce. Well, not that single question, but it was a series of question. Yeah, from a very intelligent builder partner of ours. And it was like, Oh, this is actually like, this gets deep. Like you can't that's not a surface level question.AndrewIt's not like, Hey, just check on that. Click the rate, the CPC and conversion rate, and it is your answer because you could have amazing conversion rate.KevinAnd I think.AndrewI just asked.KevinMy sister, here's our episode and she doesn't listen anyway, but she's a CMO now at a at a university, I guess. I mean, sorry, Kristen, but, you know, remember all those bad things she did to me when I was a kid? There's no payback. She she read like a Harvard Business Review magazine article and then, you know, reached out to me and was like, how do I get my team to do this?KevinLike, I read this in an article and it's like, I mean, okay. But I think that's where our prints were. The principles come from Your principles either come from just things you like, observed from afar, or someone else just told you that's a terrible way to develop or principle you can shortcut by getting a coach right? Jenn My coaches help you shortcut to the best principles, but if you're going to your coach and you're like, Hey, I think maybe we should do, you know, squats this way.KevinAndrew Instead of this other way. Why I someone on TikTok said so you're like, Well, I've been in a couple competition. Like, that's, that's not good, right? So I think that's, that's where the friction comes from, is people who have strong principles without strong experience of testing those principles. They just decided it were good principles. Like that's and I it's just important for me to articulate, I guess, to everyone else.KevinAnd our principles don't come from our feelings. Back to your T-shirt. Andrew Yeah, the principles come from the data, but the data combined with experience and observation, not just data on its own. Yeah.AndrewAnd then kind of testing against those principles reinforces the.JenPrinciple, the direction this conversation was going about ads, successful ads.KevinThere. Again.AndrewI think moving it towards online sales world is like a principle on a phone call. Here's the intent of this.JenSo this this kind of plays into yeah, let's just just well, it just plays into the whole coaching and being coachable and wanting to do things the right way and the like. You said, the experience that like our coaching team, do you convert as like thousands upon thousands of hours in the seat. But, but then also coaching and training, I mean, just thousands.JenI don't even know what that might be.KevinHundreds of years. I think if you add up the whole. Yes.JenYeah, hundreds of years. And so it's like when we are speaking from like experience and relevance in the market because we work with, you know, over a couple of hundred online sales specials a month. So we know like what's happening in real time. It's a few, it's like this is yeah, like this is we're not this is not just, are we?JenWe're not is like pulling this out of thin air. What we think like this is what we know, you know, because of what we see on a daily basis. So and you got to be coachable. You got to be open to listening and learning. And I was actually on a podcast yesterday with the homes for Hope program. Yeah, it's awesome.JenDerek And he asked me something came up about coach ability and I was like, Yeah, you know, as a coach you can, you can be like, we're totally invested in that online sales specialist, right? But they have to be invested back in us. We can train, we can coach, we can lead them to the water. We can't make them drink.JenIt can't make them do that. They got to be invested back. And so, yeah.KevinThat's well, and I'm going to get I mean, you use a spice emoji so I'm, I don't know if you've chilled out since then, but I'm going to bring some spice back. So I feel, I think it's not the right word. I don't want use that word. There are absolutely managers and senior leaders out there who have zero desire to unpack why things work are working, and that it seems to be my hunch would be my hunch would be managers told me my wife, that I should never use that word.KevinDo people not use the word hunch anymore?JenI just know. Yeah, I use that hunch.KevinOkay. She's like, when you use that word, stop it.AndrewIs it like, quote, a word? I don't know if like that. That phrase.JenLike moist.KevinYou know, my hunch is that they are insecure in their own ability with whatever it is that would be unpacked.JenAbsolutely.KevinAnd that leads them to be like, nope, don't want to like results are good, don't care about. And I'll give you the tangible example here. There is a builder we were speaking with who it looked like the online salesperson was averaging like 30 to 40 leads a month for the last six months. Okay. And we were on a quarterly leadership call and our online sales coach, working with that person has been talking about things a certain way based upon an understanding that that lead volume, by the way, that lead volume is given by the LSC in the reporting that we use, it comes from the CRM, but he's always have the availability to make sureKevinthe numbers are accurate and consistent. So our leadership and the leadership sales manager, VP of Sales Marketing is like, Oh no, no, no. That only gets like way more than that. We're talking like a hundred plus more leads a month than what that is showing. But it's in this other system that doesn't talk to our CRM and, and I was like, well, that's why for about an issue, I don't know, two years we've recommended to stop using that thing and sorry the answer came back was but it's working really well for us.KevinLike how do you know?JenDo you know.KevinBecause you're your online salesperson doesn't know. Apparently because they don't, they don't count those things. There's no tracking of of how those people are followed up with. And what it boils down to is it's just someone who's highly uncomfortable with the use of technology themselves, someone somewhere told them or whatever, like this is a good thing to use and things are going fine enough, but that's just a that's a huge blind spot that is going to cause massive panic at some point that could be avoided if you just.JenHear.KevinMore about how you how you got to that end result.JenThere is definitely a.KevinKnow.JenYou know, listen online sales contribution is so high. I mean, 45 to 50%.KevinOf.JenSales are coming from this program. But there's still this disconnect of the resources, the support, the time spent understanding, learning the tools, the systems, the reporting.KevinFor this role.JenAnd so there's a lot of like just wild, Wild West happening out there with some of the online sales specialist because there's management is not is not getting in there and taking the time to understand it's it's like you said, Kevin, maybe a lack of understanding or technology but there's also bandwidth issues to feel like everybody is spread so thin and when push comes to shove, we need sales to keep everything running, right?JenSo I'm going to take my efforts and focus on the the sale, the end of the funnel here. But really, we're not going to get sales unless we have a point difference. And if we don't have a point, we got to manage it. So it's really the shift perspective that needs to happen. And I was talking with somebody earlier today that there's still there's still broken parts of the CRM, there's still broken parts of how the leads are managed and things like that.JenAnd it's like, Hey, we've been talking about this for like a year that's still broken.KevinLike, isn't that funny? Like serums As a broader topic, I feel like, you know, there was a time where it was like, are you using Outlook Express or Outlook or like, what's your email client? I haven't heard maybe once in the last two years someone talk about email or questions are around email and how to write their own email client, right?KevinMm hmm. Why the heck aren't serums the same way? It's 2023.Andrew2023. That would stress me out like I won Lead, lost or won. Lee That you lose. I'm like, that could be X amount of profit from one sale of the home that they just ignore that to someone else.KevinAgain.AndrewAnd that just like.KevinAll this.AndrewThat makes me feel.KevinOlder. We're on the call and I'm looking through their CRM system and there were months at a time where not a single prospect was ever entered into the CRM by the onsite sales team. That's like millions more months in a row, not a single lead.AndrewMy that could have been like, that's like, I get weird. I'm like, we could it's like they could have just like, paid someone to pay the whole company notification.JenI mean.AndrewAnywhere.KevinThey were always the lost revenue or. Ms..JenMs. Yeah. Or, you know, just looking at even when we could go on and on about this. I mean, you just looking at like, you know, average appointment to sale number right now is 21%. That's a, that's, that's strong 21%. Right. The average walk in traffic conversion is historically like 10 to 12%. Right. So we go, okay, we're still 21%, like one out of five keep appointments are going to write a contract, but we're still not focusing on that.JenDuring the handoff or making sure that this connection with on site and online is at the forefront of our training and our our discussions. I had some math this episode is all about now. I did some math on Friday where they're right, right now they're at 11% conversion of appointment to sale. And I'm like, if you did these four steps and you were able to increase your conversion to 21%, that's an additional $19 million of revenue.JenYeah, sales revenue, 19 million, 50 million, which equated to like an additional because we did this math in front of the sales team, that's an additional 400 and something thousand dollars in commission or whatever. That's like being left on the table as like when you put it in that perspective, like, well, oh, you know, like just, you know, like these.JenAnd again, this goes back to what we were just talking about, Like we're not just coming up with like, yeah, we think you should do it this way. Like, we know this works. We have the data to support it. We have the conversion metrics to show that this is what the averages are.KevinOkay, What do you think.JenThese four things.KevinOne more thing. Let's just say just for fun.AndrewOkay, fancy.KevinBecause no one else is listening. Right? Lower left lead to employment ratio. Yeah. Is currently.AndrewCan brighten 18.KevinPercent and our and our average benchmark currently is.Jen40.Kevin40. Okay lead to of women.JenWill get to women. Yeah.KevinMy favorite is when the person who has an 18% lead to appointment currently is again the one suggesting that they have found a better way something comes out. I mean and this is where this is where our approaches differ because we're all different humans that do convert, as I'm kind of like I mean, I'm going to explain to you why there's that.KevinThat's a bad idea. But you don't I would say to everyone, like, you don't pay me enough to make your decision for you. So, I mean, try it for a week or two, but not longer because you can't afford to go to five. Like 18 is bad enough. Let's get you to 35 with these proven things right first.KevinOh, yeah.JenYeah. Now, I just say that.KevinJohn, about that school application, I.JenOh, man, I feel like I you go back to school just by now. You know, I did apply to vet school and I if you guys knew that I did at one time want to be a veterinarian.AndrewSent a telegram I.KevinThink like, yes.JenI didn't get in. There's only 30 vet schools in the world.KevinOhio State is one of the best I hear like, yes, there goes a.AndrewLot of things.JenMy daughter is in her senior year, Virginia Tech, and is going through the vet school application process right now. She's applying and like I think 15 schools out of the 30. Oh oh yeah.KevinIs she going to live here or something?JenI so I said if you if you get into Ohio State you can go to Kevin's for dinner. So you know he'll take care of things every sale, you know, they'll feed you, make sure you're okay. But as she's going through this, you know, she's super stressed out. She's having to, like, go back through the last ten years of her life and basically and think about all these things and these prompts.JenIt's like, what's the defining moment of when you wanted to be a veterinarian, Right? So she's having to go through this. And I said.AndrewThese questions are terrible.JenWell, and listen, the vet schools, they only accept it's like the hardest one of the hardest things to get into. They only accept like a 100 out of thousands and thousands of applications. Wow. So I'm like, you've got to do something in this essay to make like to stand out. Like the first sentence has got to be some catchy thing, you know?JenBut it made me think about a couple a different think it's a one. If you are thinking about applying to the Nationals, you should because it's a great way to go through and like you go back into the archives, you just document all of this awesome stuff that you've done in your career and put it on paper. And if you're thinking about doing it, you should go for it.JenBut also make sure you tell this, tell a story that is what is going to help you stand out All in all of those applications that come in. So tell a story, be specific how you overcame something or whatever. But also maybe think about like when we're communicating with our customers and we're sending follow up and we're sending and we're leaving phone messages and we're communicating like you got a you got to spice it up a little bit.JenLike you got to be personal. You got to you got to put something in the subject line that's going to break through the clutter. It's going to make you stand out instead of touching base, checking in. How's it going? Because people's inboxes are inundated, like and they just get so many, you know, especially if if they're looking at your builder, they're looking at ten other builders that are all sending emails that are all sitting to these letters of.KevinWe are.JenAll doing all the things.KevinWe have.JenWe hope. We think, who knows? But you've got us. We've got to break through the digital pollution, right, and cut through the clutter. So that's good luck to Mia. Little Mia.KevinShe's like, Our.JenLocations are due September 18th.AndrewSo 15 of them, But I'd be paying someone to do that, I think.JenYeah, Yeah. That's what I would like to donate to the MIA application fund. But you've got to, like, pay like zillion dollars for all these different applications. So I'm really excited for. So put out some deposit invites.AndrewTo the universe.JenYes.KevinTo see what's her favorite animal is a dogs.JenYes. She's actually doing the research study on cows right now. So she gets to go hang out with cows and draw blood and do little like feeds. She had to, like, pile up on a big, like, green machine and, like, feed them. And I don't know, she's she likes horses, too. She's done some stuff with the horses, but mainly small animals.KevinNot a horse fan. Human kryptonite, those things.JenYou're not a horse.KevinThey can be really good. Yeah. It's not safe. Yeah, that'll.JenOh, they're so beautiful too.AndrewAbout, like, the miniature horses. Those are fun.KevinLittle tiny, maybe. Yeah. Yeah.AndrewWas just to see.KevinWhat would you rather be? Fight one giant hundred foot horse or 101 foot tiny horses?AndrewIt's like running around a little baby horses.KevinSorry, everyone. I'm in some kind of strange, strange minute here. On to the news multiverse.AndrewThis is Earth four.JenHey, online sales specialist, your D convert, Coach Jen Barkin here. Are you looking for guidance, structure and proven methods to help you set more appointments and create more sales? Then join online sales coach Jesse Suggs and myself. We are offering an intense two day virtual training experience, followed by eight weeks of training and coaching through our online sales academy.JenThis fall. Jesse and I have been in your shoes and we teach from our direct experience and years of coaching online sales specialists. Just like you. This will be hands on and real world no theory here. If you're interested, don't miss this incredible opportunity to reserve your spot today by visiting. Do you convert dot.com.KevinMan first up from D and Y use as I stand for, I need to know the news. The news. It's like.AndrewOkay, so two syllables that has generated.KevinThis one wasn't me.AndrewHow about this?KevinSo we're we're using the link and its first monopoly trial of modern Internet era. The US sets its sights on Google. So for those of you old enough to remember, I think the last big Monopoly trial breakup that happened was AT&T.; That was then split up into seven different regional companies in 1984, the article says. But effectively, the United States government is saying that Google is preventing any new opportunity for search to occur.KevinGoogle basically does what Facebook did back in the day. It was like any popular social app. We'll just go out and buy them. I mean, if you guys spend $1,000,000,000, going to spend $1,000,000,000 to Instagram, but it just prevents anyone from getting to the point where they could be a rival. And the charge here is that they're doing that with search and what's going to be so one, it's a big deal.KevinThe other thing is it's hard for monopolies. Monopolies are not illegal monopolies that harm consumers are illegal. And Android Android is was one really smart move by Google of saying we're going to make an operating system that's basically free. I mean, the catch is it has Google search built in as the default option, but it's hard to prove monopoly like consumers don't pay for ads on Google.KevinConsumers don't pay for Google sheets for Google Docs. They don't pay for it. I guess you're getting a lot of, you know, in quotes, free as are straight resources.JenYeah.KevinYou're getting a lot of resources as a consumer that you don't directly pay for. But they're going after it. And I think it's it's not I don't want to say this, it's just a distraction, but it's a really big distraction because this is like a very low percentage chance. But if it does like you, you just imagine working at Google in the senior leadership and you're like, we should be working on AI and we should be making this better and this better and YouTube and oh crap, we are.AndrewThere like we have Mitch McConnell reason out over here telling us what or how to run the business. I agree.KevinIt seems like Google is a monopoly.AndrewI think their monopoly in that they own their own search. Like you Google something, it's the verb, it's what you do versus what you do. I think they're trying to prove, right. Did they do things that were like the competitive nature? Of course they did. They wanted to get rid of the competition. So there's times where I'm like, I don't make any sense this.AndrewI can't stand this type of thing. But then I'm like, we kind of need more regulation over here and like zero regulation and stuff like this. So I feel like, you know, like there's contradictions there with government involvement in business and stuff like that. But this is like, come on, like, this is so dumb. Like everyone that.JenLike it.AndrewOn this thing against Google uses Google likely for their search engine and they're not on asked Jeeves or or Amazon.com or Bain. They're using Google to do it so and there's a reason it's still the better product. And they kind of prove that if even if they did all these, I think that's where the cases is. Probably even if we did not do these things, people would still use Google.AndrewThey're not using Bing. They're not switching to another search platform at all.JenThey're going all use being anymore.KevinYeah, they don't.AndrewEven have points. You can get the search stuff.KevinOn pay, please. Bing.AndrewThey try to pay you. Yeah. You give pretty.KevinLittle coupons or. Yeah. I mean, this is just one line builder here in Texas as an example. But year to date, they have 330,000 unique sessions from Google Search, and they have 13,000 from Bing, 4000 from Yahoo! 2000 from DuckDuckGo Technical.AndrewAnd those are the people, the tin foil hats, but the DuckDuckGo. So yeah, like the conversions, they're like, well, those are the crazy ones, so you don't want those people.KevinSo next from Google itself, new sustainability tools help businesses and cities map environmental information. This is again interesting one to me because Zillow's kind of led the charge of adding all this additional information around property. You know, like safety scores. And I think they also they do have it was started by Brad, Adam and I forget the name of the company where they give like a climate score rating.KevinBut now this is being built into Google Maps platform. They're going to let you see solar energy potential. So it'll identify roofs and talk about the amount of information that likelihood that it will produce a certain amount of power, air quality information and common allergens. That's and so everyone who has a Google map built into their site, you wouldn't, in essence, if you thought that this was important enough to be able to opt for offer a toggle on your own site or experience with access to this same information.AndrewLike it's pretty cool. The solar one is a little bit interesting because our you know, our electricity rates here expensive. We have a moderately large our home 3300 feet so we and I'm home all day so there's no saving of power during the day by turn AC down and we run the AC 23 to 60 days of the year for the most part.AndrewSo we've considered solar. So Project sunroof in our home is newer. Like for some reason, like our house is not in there yet, which is really bizarre. Sort of imagine even like a brand new home. It's obviously not going to be in there, but being that we have no trees because they tore everything down to make it easier and more efficient to develop.AndrewWe have some trees growing, but I'm like, man, solar is like ripe for most new home builds, especially in the South. Like, I think we did do a private survey with our property at one point and like the amount of power we can produce is insane. So I think that's like, oh, that could be that could be a really cool selling tool to go new home construction.AndrewIt's more efficient. Oh, and then now you have solar, the ROI on that. The payback is extremely quick because like you, the efficiency of it for a new home compared to an existing home, an older established neighborhood would be there. So be nice if they I would imagine as it gets use more often the how it refreshes the map and how that would be a little bit quicker.AndrewYeah, just fast for like two, three, five years from now. Pretty cool. All the tools we have.KevinI don't have the exact number, but whoever originally shared this article in my social network also included a stat that I, if I remember it was either close to 50% or like 60% of people who were surveyed had considered at least one environmental factor as part of their search for a home. I imagine both of you living near water in Virginia Beach and near Tampa, that like that's a but even in Ohio, like you can't build homes in a certain level of a floodplain.KevinLet's say 100 year flood, I think is you just can't build in here. So it's kind of surprising in one sense that that number sounded like a good number to use as a stat because I would think like 100% of people are considering like possession of the sun and amount of shade. Yeah, it seems like people who, you know, still quote like, did you know that 94.9% of people use the Internet to shop for a house?KevinAnd like we stop talking about this, it's everyone is like everyone.AndrewJust remember that.KevinAre we doing this? Yeah. Well, like, of course, the environment's a big like, that's what location is. It's all those things wrapped up together. But I mean, do you remember doing, like, a specific thing that you were?AndrewI'm a for me, definitely with hurricane evacuate like we just had a hurricane one week ago that passed by us. So we still had, you know, work zones. I think it's part of the same records and it's like ABCD and then X non evacuate or like a is like you're on the beach or you're a mobile home. The trailer home, manufactured home, no such a wind, wind and water and then B and then we're C, we're actually like B and a half.AndrewLike our kitchen is a B, the rest of the house is a C for whatever reason. So we, we stick with C, we're like, okay, if that gets wet over there, it's fine. We're staying like we're 13. You're yeah, you're gone. You're thinking.JenI'm underwater.AndrewYou're under water. So we're like 13 feet above sea level. You're below sea, you're like a bowl. You're like, you know.JenTraffic is is.AndrewYou have tunnels.KevinSinking. Oh, yeah. Yeah.JenSo you're saying bought a house in the flood zone. And I knew that. So this I'm not a good candidate.KevinIt's gone. But you still porous. I mean, if it was bad, it's.JenOkay to tension Lake. Yeah. Yeah.AndrewIf you need insurance, if you don't like, that's a huge factor.JenFlood insurance required.KevinIt's just a good thing that it's me. It goes in the category of if this place your advantage, you should be talking about it. If you're a builder in Albuquerque, New Mexico, or Southern California or the center of California, and you have now the ability availability to show the potential of solar usage on a on a home like you should be.KevinYou should be talking about that. Definitely. Yeah. All right. Next up from CNBC dot com, we're going to start with the scary and then get to someone trying to offer a solution. Mortgage demand drops to a 27 year low as interest rates pull back the average contract interest rate for 30 year fixed mortgages was $726,000 or less, decreased to 7.2% from 7.3%.KevinApplications for a mortgage to purchase a home fell 2% or 28% lower than the same week. One year ago. So affordability matters, huh? Who would have thought who.AndrewWould have thought of that? You were going to think there's some really smart builders that are offering some bite out of mortgages and I think the show 5.45 or any number less than seven is really attractive.KevinYeah, rates are I mean, again, I think it's catching people off guard. And I don't want to go into an economics lesson, but what's happening right now is that the government has to sell so many more treasuries to fund the government that investors are demanding a higher rate of return. And so, again, people just keep getting confused. It's worth at this point, it's it's kind of like, again, it's September of 20, 23.KevinInterest rates have been kind of a big deal for a while now. So if when I say interest rate, Treasury bonds, Treasury bills, tenure and you're like, whatever, just shut up and move on to the next topic, you should go watch a couple YouTube videos. Well, I'll give yeah, something like this. You know, it's a bit like you have at some point you have to be like, Huh, I guess this is big deal.KevinYou you don't have to understand it to solve it. You again, you can't empathize with your customers, say can't communicate, you can't educate, you cannot build trust. If you're not making any content about this at all because you're scared of it. Like just, you know, so people are like, I don't understand. We didn't raise interest rates or interest rates only went up by X when the Fed.KevinWell, the Fed's not the only factor here. You know, and and so rates are still sliding higher and the government's going to need more money for a while.AndrewSo I mean I think you would say. Kevin and to end interest rates is the I'm trying to think of the right word to phrase it at principal. That's a strong word. I think we all can feel that word. What it means like interest rates, that is the single biggest factor right now, above all everything else, like you could have a purple house with backwards doors and windows upside down, sideways, all this stuff.AndrewAnd the interest rate is right on that single home. Somehow, who cares? Nothing is selling, right? Yeah. Like it overrides the most amazing campaign, the most amazing website, the most amazing content. Yeah. Location. All that stuff is the rate right now. Shoot, we had a home just list in our neighborhood, and it's one that's like, closest to our our size home and like, Oh, what's something listed for?AndrewIt's like seven something. And then I see that's not the Zestimate, the Zillow's I've heard the call their, their mortgage calculator. I'm like, Oh gosh. I'm like, that's a whole different type of person income job life wise compared to, say myself.KevinI mean.AndrewWhen we got it and at this house now we're at two points, you know, like that's a whole different ballgame as far.KevinAs ask your parents for money. I don't know if you saw that Barbara Corcoran video. So. Barbara Corcoran, she's had a couple of these viral comments. I don't know if she just doesn't have anything going on with her real life.AndrewCPR form.KevinStatements that are compelling. But the first one was, of course, like if rates go, go down, prices will go up. So you better buy now. It's like, okay, we just want to look at one way and that could happen. It also could be their rates go down because the economy is terrible and people that have to sell their house and then there's more supply, then demand, and then prices go down.KevinSo either one could happen, but now she's come out and she just her it was one of these like dude bro podcast about like how to get rich quick. She's like, you just got to get into real estate and like if you can't afford it, no big deal. Just ask your parents for the money. Like the boomers have money, just get their money.KevinAnd so then she's just getting trolled. Get the boom so hard by people who are screenshotted that and they're like, you know, in their clearly not rich surroundings. And these are like teenagers even. They're like, yeah, thanks, Barbara. I'll definitely just ask my parents for, you know, a couple million to buy that apartment in Manhattan. And I'm like.AndrewI can imagine the reactions on that would be hilarious.JenWell, you know, just despite the Straits, it's not like, you know, you can easily slip into this, like, dude, I'm like, oh, my gosh, this sucks, right? But when we look at I mean, I just talked to a builders like we had our best month. August was our best month than ever, you know, at their best, Like it was.KevinThe best.JenMonth ever, ever. And, you know, conversion rates are still really strong, even more so than they were first quarter. Like.KevinYeah.JenSo it's like, yes, it's there and it's harder, but there's still a lot of positives happening justifying.KevinWay more there. There are actually way more positives than the negatives. I'm telling you I would rather have rates where they are or higher than I would like to have the same number of existing homes available on the market today as there were in 2018. If that happens, I'm telling you it's not that that is bad. I will find it.KevinA whole bunch of other things. More fire will take an extra couple million homes, you're saying?JenBecause you're saying because the existing inventory is so low. That's yes, it's so good for us. Yeah.KevinThe only common factor, not not the only the main common factor that unites individual markets that are struggling right now are builders are not hitting or exceeding their goals is where existing home supply get This has returned to like normal normal. And it's not like poems are sitting around forever, but they're like this is the same month supply that was like considered healthy is violently unhealthy now because.KevinBecause why? Because if you get the same healthy supply as is normal and demand is still down here, that's not good like you. Yeah. And so anything that reduces supply and this is why people get into housing experiences of like builders don't want to build that. People truly think this is hilarious. They think home builders are like Louis Vuitton and they're thinking of like, you know what?KevinWe'll do here's we'll do Jen. We'll just build homes a little bit slower or we'll make them a little less available just to protect the prices of our homes. Right. They've never met D.R. Horton. They've never met else, you know, Century Jimmy, like some of these builders that just focus on volume like that. It's hilarious. But your point is again, Andrew, 100% correct.KevinWe would not be in this House now when rates went down to three and a half and then kept going lower. I was like, Melanie, I mean, we own this property since 2015 that we built on and we had a loan and still the we were paying off on the land. But the loan on land was like seven and a half percent.KevinYour land aside, you realize that if we build a that's basically the same size as the house we're in now on the seven acres versus a three quarter acre, we all have a lower payment than what we are paying right now, paying the land and.JenThe spray money. Basically.AndrewShe was like, Shut the front door. Kevin, are you serious? This real interest rate, principally.KevinWhat she said like, well, then why.JenAre not doing that will ever see is that low.AndrewYeah. I don't I don't ever want to see that low.KevinBut that's.AndrewThat's.KevinConspiracy. That's what I wish more people would just honestly talk about if it went back to that guess what would happen like there's there is my friend Rob John says that you know there's just that these are the five these are four days and we added a fifth I think. But deaths, diamonds, diapers, divorce, divorce and displacement like physical, those are the reasons people move.KevinYeah, those reasons haven't stopped.JenRight.KevinWhat has stopped is the availability to easily move around.JenRight.KevinAnd transact. And so that means that I think it's very likely that when rates do go down, there's going to be a whole bunch of people just like the the race was on and people realized that there are still going to make money During the factors. Half of the world was shut down. The race was on to buy things and do things and get things.KevinI think there's a whole bunch of people who the minute rates get below 500 are like, Oh, this is our chance. We got we've got to say this. Yes, we made the dumbest decision ever to move to Nowhere Vermont and work remotely and try to raise yak wool on the side. We need to get back home to Chicago.KevinYeah, You know, put their house up 400%. Yeah. And that is. I'm just telling you, whatever keeps inventory low as what I'm in favor of for our industry now as a human being and wanting people to be able to have access to housing, I think it's terrible. Absolutely terrible. Yeah. But it it is it makes the market work right now.AndrewI think there's a lot of people that regret not doing something with the massive amount of equity they have. So they're like this. This might be like, who knows what's going to happen? Like, this is our chance. We have half million or whatever, number two, three, 400,000 inequity. I want to do something with it. I want to move.AndrewSo there's there's a lot of reasons, I guess.KevinYeah. Now, you can't really touch that equity because there's.JenA lot of people.AndrewLook expensive.JenWebsites and looking and lots of traffic to get you know people are looking.AndrewPeople love new.JenHomes. It's just waiting.KevinBut it's to the rescue, maybe.AndrewRescue.KevinTo the rescue, maybe.AndrewLike a rocket is.KevinIs one. Plus buy rocket mortgage, a 1% down payment option. Andrew, you found this?AndrewI did find this. I was actually. So we reified with Rocket. I logged in, we revived like 20, 20, 20, 21 or whatever, whenever it was. And then I saw this as like an ad something like, Oh, they got me. They got me enough to share this with, with the team. Like, this is interesting and it just read the fine detail.AndrewSo it, it essentially it is targeting it's first time buyers or if you're a repeat buyer, but you do have to fit certain income requirements they give you. You could put down 1%. That's all they're asking for, 1% down payment. They'll give a 2% grant as part of that down payment. So you're at three and you could only give up to 3%.AndrewSo there's max down, payment is 5%. So they're making sure that like, okay, they they'll make more money with less down payment. They have more principle to have interest attached, attached to, but then there's no PMI on it. So that's really interesting. But the and the credit requirements to you looking at this, I'm not a mortgage broker. I'm not a finance person, but you're like, okay, 620 or better.AndrewThat's pretty low. I feel like for like what seems in my brain like this seems to be like a higher risk product or, you know. Beth our team was like, This feels really familiar to VR alone in terms of requirements. Like it's it's kind of what the VA offers for military. But there are you know, there's that every mean something I'm not educated enough in this as far as like what does qualified income mean versus income on it.AndrewBut it seems like it is targeting kind of like the middle ish class income levels and that kind of like in number, we're not probably a lot of people that are very great renters. They pay on time. They have no issue with that yet. They're stuck. They're kind of like, I can't get a down payment, I can't get a down payment on houses, keep going up.AndrewInterest rates are higher. I want to get out of renting. This seems to be the perfect thing for them.KevinSo, yeah, my niece, this seems like a product product for and it's not it's not just I'm almost positive this is a government for Fannie and Freddie have kind of somehow this has been devised and rocket does always a really good job of packaging things up. They do easily and simply for people but I'm pretty sure this option exists for from a lot of different sources.KevinBut my nieces, I think she's 24. She's made good money for a couple of years. She's lived with her her mom. She's getting married and she's like, I really want to buy a house, but I can only afford to put down or only want to put down X. Even though she has more money, she just doesn't want to put it on one.JenOf the.KevinMedia.AndrewYou want to have backup? Yeah. You're like, Cool. That which makes sense. Yeah. You think that'd be like, rewarded somehow? Maybe it is like less down payment.KevinBy banks because they know that's more risk for.AndrewThem. It is risk. But another thing I think a take on this too, is if you read it, I think most builders I'll be meaning for a second any incentives, they're usually not great at explaining them on their website. Intentional, not intentional. To me, I think clear is kind of the more direct you are with it, the better conversions you'll have.AndrewSo I don't know if there's any like, Hey, just leave a little bit info out. People want to call. Well, that's not good because it's in the cards you get or confused. People like, Hey, I'm trying to read this thing, you know, online salesperson. Like, well, they didn't tell me either, so I don't really know. I don't really know.AndrewSo I think I.JenRead that deceptive. What itself what are you talking about?AndrewI think it's like 90% clear and at the bottom there are some like really? Well, that number does make sense. You know, about 6000 there but that's not reference in I was little details I think might not be the best.JenAnswer but it's just written the word incentive. Okay. We're like.AndrewIncentive.JenBuying options.KevinHome buying like.JenNew home options.AndrewOkay, I'm buying.KevinI don't know if.AndrewI can tell if you're messing with me or not, because.JenOptions.AndrewFeels like a really weird word. Really? Oh, we should talk about that. And options versus incentives and do a Did you watch the story on Netflix? I'm really distracting this right now, but it's about words choosing words. It's about when oxycodone content was created and they did a group what's a focus group on naming the drug? Like what is morphine mean to you?AndrewThey're like cancer death, my grandmother passing. What does this word mean to you? Oh, headache. What does this word mean to you? OxyContin, Breathing like oxygen and as all positive words. And they're sitting there and you're like, oh, well, this is terrible. Like, if you if you watch another person affected by it, you're.JenSitting there like, so and so and so it's it makes a big.KevinDifference.JenAnd will mean something rid of the word appointment of somebody is like thinking like I blow.AndrewMy mind. I'm stuck in nerd corner only know what's happening.JenAnd now we we were like don't even say appointment because that means that's transactional and the last more stressful. Like if you get an appointment like you're, you're going to go to contract basically what.AndrewWord to be like.JenSo like we don't even say that we were to discovery tours this Discovery tour community visit. If there's somebody who's really like, I don't know, like, Hey, how about let's just touch up with an informational session to get you started? Like, I.AndrewHope they're not like, so, like an appointment. I feel like I'm Jerry Seinfeld, right?JenBut I guess softening that verbiage, that's when like, you know, anyway, I don't know how we.AndrewGot my language is.KevinMy grandma.AndrewMeans something while.KevinShe's still alive. She's 104. So there might be something to this. But her and my grandfather used to take vitamin. Oh, Andrew.AndrewThat sounds made up too.KevinAnd it like had oxygen in it. And I, like, I was, I don't know, five at a time.AndrewI see it now.KevinBut I was so like, I'm pretty sure you can't put oxygen into powder form and shove it inside of a capsule.AndrewLike it's just hydrogen.KevinAnd I think they're probably that's one of the jokers got away with that is they're like, well you're breathing, you know, you're breathing while you're taking it. So you're taking it out.AndrewI guess I need to know what's in this. I found.JenIt. It's like.AndrewWell, I found the Amazon thing, which is terrible. It's it's like a white he gets like a white and blue bottle vitamin. Know about it, But no ingredients. Ingredients aren't even.KevinYeah, well, my father in law also sells total shyster thing. He sells saltwater. It's a cure all. He's from West Virginia. Okay. Okay. And then my mom used to take Queen Bee Rock Royal Honey, It was. It was special honey in gel tabs that only came from Queen Bees because Queen bees have some ideas. Like, why do we all want to live for?KevinOh, wait, I guess that's insane.AndrewSay I'm quality over quantity. I don't know.KevinIf on.AndrewAny given time.KevinI'll just be paying way more attention to cosmetics and vitamin companies. Yeah, because I know more and that's just make up more stuff. It's getting.AndrewLet's make it as.KevinWe have plenty to talk about. That's interesting to them that we don't have to.AndrewMake it and we have discovery tours. We could tell them about this information.KevinOh, it's I like this. I don't know. Do you like this, Kevin? Or do you hate this? Kevin, This Kevin could never appear another episode again. It's just too much cost me.JenHave you heard today? Maybe. Is it too much or not enough?KevinNo, I think I think it's just the knowing that this is my last thing of today. And I get that you.AndrewSo every Thursday for the month of September, I think it's month to September, Starbucks is doing buy one, get one fall drinks after 12:00. Oh they.KevinShould be Stanley.AndrewThey should be sponsoring me. Right. And that's why I went and got one before. Like this little thing doesn't look so little. I don't I'm not a big dude. I'm like, five, eight. But that's in this cup look so dainty. Like, that's a top, but it's the pumpkin cream cold brew.KevinPeople always think this stuff is contrived and made up, but I will add a Starbucks card and all access you all can scan.AndrewAnd they better post a picture using it.KevinBut I'm just kidding. Ha ha ha ha.AndrewYou better use.KevinAll right, let's move on to our favorites or things we hate either in either one. Oh gosh. What are your favorite shows? Books, Things you've watched. I'm going to give away one of my secret favorite thing I like. You know, I share a lot, but then I'm always like, Ooh, that person's got really good stuff. I can't share it with anyone, but I will.KevinI will share it today. You want I start inter Yeah.AndrewYou talk about West Virginia. So we were recommended. I'm not recommending this.KevinI'm just West Virginia. You're you wonderful people. My home.AndrewCountry roads. Shenandoah River. Right. It's a great place. So there's this documentary. I think Johnny, Johnny Knoxville made it so someone from East, right? But it's the wild and wonderful whites of West Virginia. Just watch on the Amazon. It seems like it's a high school project. Someone made an I'm movie and it's about this family the house and West Virginia and Boone County, Boone County, West Virginia.AndrewAnd it's just a train wreck of I mean, you don't watch it and try to figure out who the father is of any of these children. I think it's one person, the great grandfather or the grandfather. It's the craziest thing. But it's about this family that's they're all related interbred. So it's it's it's insane. I'm like, what are we watching right now?AndrewBut someone recommended it to us. So sure enough, we watched it. I'm not advising to watch it or to not watch it, but if you need something that's a change of pace.KevinYou're doing this with, you're like, Hey, watch this thing.JenYou don't need to be. You don't need to justify your favorite. Oh, you're very handsome.AndrewThis is definitely not I mean, this is about a ancestral family that's inbred. It's a little.JenWeird. Are you favoring favor?AndrewI don't know. This is just.JenWild. It's.AndrewIt's interesting when we finish this whole thing, if that says anything. So we didn't turn it off. I've heard people left.JenIt was like the train movie.AndrewNobody watching it was a train wreck. You're like, Wow, this is real. Everybody. When I said West Virginia, so am I, my boom mic. But the boom, my boom arm that I got, the new one, it's perfect. It doesn't.KevinMove.AndrewThe other one's on the ground. I need to throw it away.JenSo not 2

We are SO excited to welcome back the incomparable Matteo Lane! He fills us in on his recent whirlwind romance and wedding (with a special call-in from the new husband himself), gives us all the impressions (Barbara Corcoran, anyone?), and opens up about his insecurities. We also talk/laugh about flying and crying on planes, Selling Sunset, his career taking off, hair implants, and more. Before Matteo joins us, we're talking about liking/not liking your best friend's partner, Rayna's recent dating energy, and Ashley's airport hookup, plus new recs. Enjoy! Follow Matteo on Instagram @matteolane and visit his website for tour dates and more.  Follow us @girlsgottaeatpodcast, Ashley @ashhess, and Rayna @rayna.greenberg. Visit our website for tour dates, merchandise, and more. Shop Vibes Only. Thank you to our partners this week: Hello Fresh: Get 50% off plus 15% off the next 2 months at hellofresh.com/50gge and use code 50GGE.  Buffy: Get $20 off your order at buffy.co with promo code GGE. Nutrafol: Get $10 off your first month's subscription and free shipping at nutrafol.com when you use  promo code GGE. Hinge: Download Hinge https://hin.ge/GirlsGottaEat and share your dating intentions to find someone worth deleting the app for. Skims: Get free shipping on orders over $75 at skims.com. AG1: Get a free 1-year supply of immune-supporting Vitamin D and five free travel packs with your first purchase at drinkAG1.com/gge. 

Ever wondered how the fluctuation of interest rates affects the real estate market? Join us in a captivating conversation with Justin Bogard and Richard Thornton as we delve into this intriguing topic. We dissect Barbara Corcoran's prediction of a potential buyer frenzy if rates drop significantly. However, the picture is not all rosy and we consider the possible headwinds. Plus, we spice things up with a fun chat about movies and the challenge of finding the perfect show on streaming platforms. About the Host:Justin Bogard – Note Investor specializing in performing Residential Real Estate Debt. He finds deals and acquires them for his own portfolio as well as educates investors while walking them through the process of owning a Real Estate Note!Connect with the Host:Facebook - bethebankTwitter - bethebank1Instagram - bethebankpodcastAmerican Note Buyers - https://anbfunds.com/Monthly Broadcast - https://youtube.com/playlist?list=PLzc944w1xydt5aLDrrEPHJhdJeDkBjjD4

Today we have a true real estate titan: Josh Cantwell. He's not just a real estate investor; he's a maestro of multifamily transactions, a mentor to countless aspiring investors, and the host of the illustrious Accelerated Investor Podcast, where he's chatted with some of the biggest names in the business world, from Kevin O'Leary to Barbara Corcoran and even Donald Trump Jr. Now that's a lineup that's hard to beat! Josh is the CEO of Freeland Ventures and founded Strategic Real Estate Coach in 2007, a platform that allowed him to share his wisdom and guide countless apprentice partners and students toward their own real estate triumphs. In this captivating conversation, Josh peeled back the layers on his transition from financial markets to real estate, sharing how his expertise in capital raising became a potent tool in his real estate endeavors. He shared how he turned the corner from traditional investing to multifamily deals, offering invaluable advice on locating and seizing the most lucrative opportunities.  Josh walked us through his systematic approach to structuring multifamily transactions, sharing tactical insights on negotiation strategies that have consistently secured him profitable deals.  This episode is a masterclass in real estate entrepreneurship, imparting lessons that extend far beyond property transactions and into the realm of true wealth mastery. In this episode, we discuss: Tactical insights into multifamily deals The importance of community and building relationships Structuring and syndication of multifamily transactions in the current market The success formula of Peak Performance    Connect with Josh Cantwell Podcast: https://acceleratedinvestorpodcast.com/ Linkedin: https://www.linkedin.com/in/joshcantwell/  Facebook: https://www.facebook.com/srecnow/  Instagram: https://www.instagram.com/josh.cantwell/  Strategic Real Estate Instagram: https://www.instagram.com/srecnow  Youtube: https://www.youtube.com/@SRECvideo  Email: acceleratedinvestorpodcast.com    Connect with Pantheon Investments:  Join the Pantheon Investor Club: https://pantheoninvest.com/investor-signup/   Website: www.pantheoninvest.com   Podcast: www.pantheoninvest.com/podcast   Facebook: https://www.facebook.com/PantheonInvest   Instagram: www.instagram.com/pantheoninvest   LinkedIn: https://www.linkedin.com/company/pantheon-invest   Twitter: https://twitter.com/Pantheon_Invest    Youtube: https://www.youtube.com/channel/UC8EsPFlwQUpMXgRMvrmbAfQ   Holistic Wealth Strategy Book: https://www.amazon.com/Holistic-Wealth-Strategy-Framework-Extraordinary-ebook/dp/B0BX4SDMS7/ref=sr_1_1?keywords=holistic+wealth+strategy&qid=1681472301&sprefix=holistic+wealth%2Caps%2C99&sr=8-1   Email: info@pantheoninvest.com     Get you FREE copy of the book here: https://holisticwealthstrategy.com/ 

Market Proof Marketing · Ep 299: One Stop ShopIn this episode, Kevin Oakly, Beth Russell and Julie Jarnagin marvel that they're only one episode away from episode 300! They discuss Zillows new "Super App" which promises to be the one-stop shop for everything by cutting out the middleman and how the one group that will struggle with the change is realtors. Together, they celebrate kids going back to school and discuss the difference between highlighting scarcity and creating artificial scarcity.Story Time (04:45)Julie says she gave her son “bad parenting advice” by telling him he doesn't need to do his best in school…other than math.Kevin helped a builder problem solve: 6 leads to 54 (18 walk-ins + 36 online leads) Beth has another house update: their house is nearing completion and have a closing date of Sept. 5th!Kevin says AI is not going to solve your “people problem” or make them adapt to change.News (21:38)Zillow Group to acquire Spruce, a tech-enabled title and escrow company, as a building block in the housing super app (https://www.zillowgroup.com/news/zillow-group-to-acquire-spruce/)Real estate agents grapple with cyberattack on Rapattoni (https://www.housingwire.com/articles/real-estate-agents-grapple-with-cyberattack-on-rapattoni/)Strained housing affordability is a ‘manufactured crisis' created by bad zoning—just look at L.A. (https://fortune-com.cdn.ampproject.org/c/s/fortune.com/2023/08/13/los-angeles-housing-affordability-manufactured-crisis-through-oning/amp/)Self-driving cars were supposed to take over the road. What happened? (https://www.cnn.com/2022/11/01/business/self-driving-industry-ctrp/index.html)Favorites/Hates (55:03)Julie is propagating her house plants.Beth hates when one person can taint an organization, that one friend or family member who can taint a room.Kevin's favorite is his peek design wallet.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript: KevinWelcome to episode 297. I'm Kevin Oakley. And with me today is Julie Jarnagin and Andrew Peek, because Beth Russell went full on Miley Cyrus with her voice today. I didn't know thats a thing.AndrewAnd?KevinWe were conversing this morning. And I was like, huh, You're talking about you've gone for Miley Cyrus and she's like, Sorry, that was a mom joke, which I didn't realize mom jokes were a thing. So I just was happy that we have equal opportunity bashing adult jokes.AndrewI, I support it. Yeah. Miley has a pretty low voice, little boy raspy. It's not that. Well.JulieHer kid has been sick and so apparently it got passed down.AndrewIt's this is the beginning. Schools just started. So.JulieYeah, that's true. That's true. It's going to hit all of us.AndrewIt will only get worse.KevinNo one else in my family got an apology covered. That was shocking.JulieGood.AndrewGood.KevinTotally. Totally in the clear. All right, story time. Who's going first?JulieI can go.AndrewOh your first.JulieMine is kind of. Kind of random. So just randomly in my email, I got an email, like a marketing email from Hidden Valley Ranch. I was like, How in the world did I end up on this list? Is it a really, really old list I was on from like, maybe I got a recipe or maybe they sold it.JulieSomebody? I don't know. I just thought it was funny that I got it because I was like, That's random. Then I woke up the next morning. I had two from them overnight, so that was my third. Then within the span of like less than 48 hours, I had six different marketing emails from Hidden Valley Ranch, and I would try to and I would try to unsubscribe and I would keep getting them.JulieAnd so finally I just had to hit the like, this is spam button in my email, you know, quit sending them to me because it's just a reminder, not that you're Hidden Valley Ranch, but don't if you have a list and you haven't sent any emails and you just start spamming, don't do that. You need to send emails consistently on some kind of normal basis so people are expecting them.JulieAnd don't just send six in a day about Hidden Valley Ranch because.AndrewIt's like they're it's like a marketing automation just exploding.JulieCrazy.AndrewThe more, you know, thank me. What could they even promote? Like, do you get like a 36 pack of of all these.KevinOh no they they cross promote using recipes like sour cream or something. Yeah. Like you know you can ads you can add a ranch packet to sour cream and make them.JulieIt was a lot of recipes, I think. So I don't know how I ended up on it, but they were aggressive fun.KevinIs there a preferred email cadence like as well? I got this email today from someone said, Hey, my onsite team doesn't ever want marketing to send emails because they said, We don't want to overwhelm our customers with too much communication when it comes to too from marketing, what do what do we think?JulieI personally, I say twice a month from from marketing, maybe once a month. If you can't do two good once a month, do one good one a month, and probably no more than two a month. That's me. You all may have a different.KevinNumber two is my cap from marketing.AndrewLike and I like that I gave props to Opendoor a while ago where they gave a lot of value in their email. They're like, your new offer. Your new offer. I think it's every three weeks and it's there's value in there. They probably see that I open it. And so that's why they're giving me maybe I have an accelerated cadence compared to someone else.AndrewYeah, I think twice. And then maybe some type of like trigger that helps you slow down that cadence. Like, okay, now they're a purchased let's not give them all of the marketing emails, maybe they switch different list whatever maybe. But I think we all agree lean on less versus more from marketing.JulieWell, less as long as it's not non or randomly have a new just when we think that everybody needs some, I feel like it needs some kind of plan and strategy around it instead of when we get to it, because that usually means never until we're panicking. And then people get it and they're like, Wait, who is this?JulieWhat is this? If you do have a cadence, they at least are used to seeing you pop up in their inbox and it's not so insulting. I don't know if it's things are awkward, but with Hidden Valley Ranch Spammy.AndrewYeah.KevinYeah. It's one of those areas that as an industry we still don't use data properly, I think, to clearly find like, you know, from the time something becomes a lead to the time they decide to go on an appointment, I would argue that you you could if you to your point, if you had the great content, Julie, if you had, let's say, 15 amazing in-depth articles, slash blogs with photo galleries and or videos or virtual walkthroughs, about 15 different stories of customers who chose your homes and love them.KevinI think you could send one of those a month if they're good enough or sorry, one of those a week if they're good enough over 15 weeks. But the signal of once they once you go to an appointment, you're kind of transitioned to another phase. And while it might still be interesting to get those, you might then have to do the work of saying where are the best three that they haven't already seen and spacing them out more because there's now it's it's still going to be interesting just like people love watching issue TV even though they already know where they're going to move or you know, they just bought something.KevinThey still want to, but they don't need to be deluged with it in the same way. And of course, all those ideally would have the signal of go here in view more if you want, let the customer binge them, but then know not to send them because they've already seen them in an ideal world.AndrewSo maybe.KevinI'll write. Mine comes from a call early this week because I feel like this is happening a lot, not just with the builders that we work with, but but around the country where traffic is still high. In fact, the aggregate data set from homebuilder data, it's about the same as where it was in February, March in terms of traffic to homebuilder websites, lead volume depending on the price point an area some some places are down.KevinBut if you look at year over year, most people are still up tens. And so you're talking about a struggling neighborhood. And this last month in June, they had six leads in there. So this particular better uses lasso. When you use lasso and you're analyzing lead volume, a reminder that you typically have to go look in two places.KevinYou have to go look into the individual community project. And that's going to let you see all of the online leads that have transitioned to on site through an appointment as well as walk in traffic. And then you're going have to go to the online sales bucket project and look at the leads that have come in just for that neighbor.KevinThen you have to add the two together. So we started out looking in the project folder. First thing was that no one on the call immediately kind of already had their finger on the pulse of what the lead volume was for the community, which is marketers. We should always, especially the ones that are high focus, like this is a neighborhood that I taken over the call from Jacqui, the Penske issue on maternity leave, but they're like, Oh yeah, we talk about this one like every time.KevinSo cool, so many leads that we have. Last month. It's okay. Like, you know, they didn't know it, but we looked it up and they had 38 leads in the onsite project. And I was like, okay, cool. Well, we looked at where the lead sources were coming from, both in terms of like just phone call form submission as well as actual marketing source.KevinAnd then we go to June and there were six. It's like, Wow, that's a statistically significant difference. Like something changed what happened? And we go through the list and you want to guess what changed? Actually, I'm going to make a guess. You probably don't want to because you're like, I don't know, but.AndrewWhat's the number.KevinOf 6 to 38 leads just in the onsite project? What do you think.AndrewSix up to 38.JulieMM Oh, they increased more finished quick movements listed or I.KevinGuess.AndrewI think they just added them. They were there before that at everybody their close like they register them like, like they're like this. They had the same number. Maybe the number didn't change but they just decided like, well everyone's looking at me, I'm in the hot seat. I better add something in here.KevinWhich. Okay, so that's your final clue. For those of you playing at home, when leads start being put in the system by onsite agents, after there has been five or six months of intense scrutiny of said onsite agents, what's happened is there is a new one. There is a new onsite agent who doesn't know the game to be played and silly, silly salesperson.KevinYou're putting all of your walk in leads in the system. They don't know better. It's like I always go back to when I first started playing golf. It was the best golf I've ever played in my life, in my life, because I was just playing. I wasn't overthinking it. And then you start overthinking it. You start doing all these adjustments that are wrong.KevinTypically when you're new, you start playing worse, you get in your head. And so new salesperson now in the online bucket, we went back and there were 36 online leads for July for this neighborhood. And and so then we went back to the onsite project and just ran only the walk ins and there was eight of them. And then I'm really bad at Mass.KevinIt took me about 45 seconds to figure out that the total lead count for this struggling neighborhood was 54 in a 30 day period.JulieWow. Well.KevinThe one thing I always like to remind everyone is the way that we approach marketing and advertising and do you convert means that we don't have to consider at all unless our builder partner has chosen to do something that we don't recommend. We never have to wonder to ourselves. I wonder if those 54 people are interested or qualified in any sense of the word.KevinWhy don't we have to do that? And again, this is a really big deal because every ad we ever run talks about the location, price point and type of products that you are selling. So when those leads come across, they're not just like, you know, trying to collect a $50 scratch off ticket by entering in their contact information or entering to win a car or whatever the like.KevinSo to bring it all back down to the now that I've told you that journey, it was just like, wow, we don't have a struggling community from an advertising problem. We don't have a struggling community from a lead problem. What we have is an appointment to sale conversion challenge and with 54 people in a 30 day period, someone needs to give the sales team permission to screw it up.KevinAnd what I mean by that is just start getting sales. You know, they were like, Well, this is a hiring neighborhood. And we always get the feedback that a lot of customers are concerned about selling their existing home. I go make up and make up an existing home sale package incentive. Hey, no problem. What will we'll create? What is that?KevinMake it up. Just say, Well, will partner with three agents that we know are great agents and they're they've promised to do an enhanced listing package on any referral that we send over so you can pick any of those three agents. And then as the builder, you might have to pay an extra couple hundred bucks to them to make sure you get the best photographer that they typically would use an on site or do a little bit more advertising, whatever it is.KevinBut just say, yeah, we're just putting together the finishing touches of our list. Your home VIP experience. Let's just sign contingent upon using the details of that program and feeling comfortable selling your house or whatever. But something there's too much like, yeah, it's price. Yeah, but it and I think I talked about this last time so I'm not going to go into it but that builder that had a 6% performance sell ratio really changed some things around and got to a 20% that 11 sales to 51 sales.AndrewThat's a lot of.KevinNew cumulative leads for that incentive for people that are already in their system. And I was on a call with Jesse Suggs, online sales coach for another builder this morning. She did analysis for a builder and something like 80% of their sales were to people who had been in the system for over three months. All of the friction that's preventing sales is coming from the middle and the bottom of the funnel right now.KevinAnd that's likely to continue through the end of the year. And so just wake up, smell the coffee smell and then start adjusting accordingly because you're not. I have not. Maybe one of you two have. I haven't seen any promotion that anyone has done. 80 different builders, almost every state in the country over the last three months. That has significantly increased their lead volume.KevinAnd again, the only aspects there would be qualified leads, not just leads that are from performance max campaigns and mostly spam.AndrewDon't do that.KevinYou're not you're not going to convince anyone that today is the first day that they should start thinking about buying a house or moving.AndrewNo. And we'll we definitely have some news lined up to really support that.KevinLet's just jump into that one. Oh, we got it. So from a Business insider, over 80% of Americans think it's a bad time to buy a house, which coincidentally also means that the majority of Americans also think it's a bad time to sell a house. So sellers are also buyers and so they don't want to sell if they think it's a bad time to buy because most of them are going to have to buy.KevinSo 82% think it's a bad time to buy a new home. Affordability has plunged. So unless there is a reason to move, like even this goes back to I mean, you're someone text me this right now and I'm just I'm overdoing this point because it is so important. For the second half of this year, someone said, hey, what's your thoughts about success and failures around special inventory events, i.e. showcase of homes, liquidation event, year end sales, event, everything must go, etc. It's like, well, let's not call it everything must go or liquidation sale.KevinBut even in a good market, doing that consistently once a year and then at Heartland, we just that was the only incentive we did all year. Everything else was adjusting pricing to market. But every year we did basically a December to remember sales event. It was the only sales event of the year and that trick will work once.KevinSo I was just saying, you know, maybe end of summer and fall is a better time to get your stuff sold before the end of the year when everyone else is panicking. I kind of I don't mind that, but I said, Hey, just remember 70% of the buyers are probably already in the system. So it's communicating to those people you already know.KevinAnd they said back, we were thinking of doing this event for 75 to 90 days. What's your reaction to that?AndrewI I'm trying to figure out what I want to say out loud, but it feels like it's not a real event. Then it's garbage. Like it like I'm I view it negatively. Like it's not a real deal. It's just a fake promotion.KevinIt's too long. I feel like it's too long, especially knowing that the majority of people who will take advantage of that opportunity will be people they already know. So I said, Hey, probably doesn't need to be that long, you know, just heads up and said, Well, I think we're going to have to do longer because we don't do well.KevinFostering leads long term too, which I just wanted to say that's, that's an unacceptable.AndrewThat I misunderstand that they need it longer because they're not good at fostering leads.KevinBecause they think that, yeah, they're not good at nurturing leads longer term.AndrewOkay?KevinAnd so they feel like the salesman has to go for 90 days so that new leads can come in, have time to absorb the opportunity.AndrewEtc.. So they lose people after that when they're all leads aren't useful anymore, right? And you're like, No, no, no, that's your mortgage sitting there. You have your revenue.KevinEver been right now?AndrewYeah. Yeah. Interesting.KevinYeah. Back to the article. I kind of like merging story time. Article time.AndrewYeah, that's one's perfect. Unplanned. So that's fun.KevinThe average 30 year fixed mortgage rate has risen from under 5% to nearly 7%, according to Freddie Mac. With the Federal Reserve's most aggressive interest rate hiking campaign since the 1980s. I was born in 81, so the it's been a while and everyone's still kind of pessimistic now. But that doesn't mean that but that does mean by default the people who have to are more urgent.AndrewRight?JulieYeah, they have to. And I think it's such a good opportunity to just agree with them. But yeah, it is a terrible time to buy an existing house like. Yes, absolutely. You are completely right. It is a terrible time to buy an existing house. It's a great time to buy a new house because look at this great thing.JulieWe can do to help you and look how our how they hold their value. And it just is a good opener to a conversation to talk through these things. So I don't think you're ever going to convince all these people that, oh, 80% of people are wrong. You know, everybody because they.KevinThink about the think about the psychology here of you think it's a bad time to buy and you see an ad that a builder runs that says 50, 75 grand off if you buy by the other month. I think I think your negativity bias is like, see, I told you it's bad time to buy. You don't think you're so much money.AndrewYeah, I.KevinWasn't going to buy, but now I can save 75 grant like again. It doesn't mean it doesn't work, but it doesn't work for the reason we tell ourselves. It works. When someone buys something that's on sale, that's because that's what they believe it's actually worth. Or they believe that there's some that like it's not the savings we justify that we tell our spouse, Hey, don't get mad at me.KevinI just saved us $100. But in our minds, we knew that that's not what we did.AndrewYeah, that's what it should be paid. I can see that reaction being like, oh, desperation. It's still overpriced. This as far as like if you're being kind of indoctrinated with like these articles like this where like 80% say it's bad time to buy, your reaction is to be correct with the rest of society. And so you're like, Well, I'll go along with that.AndrewI feel like they'll make me look smart. And like you said, Julie, like, well, the builders are the ones offering like these great incentives 5.25, five and a half, 4%, whatever. Like that's different than 7%, significantly different. So.KevinWell, and the other thing that's interesting about interest rates. Barbara Corcoran, you all know her from Shark Tank. Well, she's kind of got a thing that's going viral around the the U.S home industry right now because she's like everyone. You've got to buy a house now that rates are at 7% because when rates go down, the prices are going to go up.KevinSo what she's correlating to and it's not a crazy thought at all, is when rates were at four and a half and they went down to three. It took it took too long for most builders to figure this out. But builders are like, wait a minute, I can you know, I still remember people were like, how much should we raise prices by Kevin?KevinI mean, they just keep selling. What should we raise? And so I go, Just do the math of exactly what is the same payment and you can go there. Now it's the affordability around payment. You can just go to that price. You have to look at your cost, just go to that price. And so her argument is if you buy now and take that pain, you'll be better off because the rates go down, the prices of everything will go higher.KevinThat's not a guarantee, by the way, because if rates go down, it still means that there's bad things going on in the economy and the job market. It's earned.AndrewBut it's, I think to say kind of rudely my brain like that's like privilege problems, right? Like she's like I have X amount a bank account like I'm I'll deal with this and two years I'm out of the situation. But if you're stuck at 7% forever, you can't refi. Your financial situation doesn't change or drastically go up. Then you're kind of you could be stuck.AndrewSo for normal people, maybe not. But I, I definitely understand what she's what she's saying there. What's interesting is do we know anyone This is going way back. Remember Daw d0r the.KevinYork tracking the infrared tracking tool?AndrewYeah, I remember. They weren't that expensive to implement. And then, like, as we kind of got used to that and I'm not sure if there's any builders still using it, but there's a recommendation like put it, don't put it at the front door. But like in the primary bathroom or something or whatever, it'd be like, okay, real people and the model home will definitely go here versus someone going in and out, in and out deliveries, mail, etc., etc..AndrewInteresting. Having that data to kind of normalize like the salesperson. This is back to the first part of your story. Like leads went up. Now it's just a new you'll see a new sales agent on site. It's like, well, we've had 300 people come in, 200 people, a hundred people, whatever it is, that person has six, six. So that just kind of like normalize the data.AndrewBe interesting. So my little story is just like maybe it's it'll make you feel comfortable. J4 is still quirky. I don't, I don't like it. I don't get it. I was just on a call about an hour and a half ago. Really intelligent guy is like, Hey, we're seeing this like what is happening? And I'm sitting there like, Man, I wish I could be super smart right now and have the answer to this.AndrewI'm like, I have no idea. Like, let me just rebuild that report for you and maybe that will fix it. Like, I do not know, like essentially it was only charting one campaign, but the other campaigns were down here. The numbers were making sense. The ad and like, you know, everyone has the delay of the data. It seems like 24, 36, 48 hours.AndrewThere seems to be a little bit longer than that. It's a lot of fun and they have a lot of data. So it's not like we've seen some where like at the sampling a smaller is could be goofy, but it just seems to be inconsistent all over the place and it's not much fun. Thank you. Google it's not fun at all.KevinYeah it's well and the inconsistencies fortunately are not. It'd be one thing if it was just Google but it's implementation still up for on some web environments that you know it's yeah and that's where you can't I mean you will because you're human you'll get mad at the web developer but it's it's multiple web developers that are having this issue it's not just one.KevinAnd sometimes it's for a bit of code that really should have nothing to do with causing any interference with GFR. So I feel like I use this a lot. But you know, WordPress is a great format for a blog, but trying to build a website with WordPress, in fact, again, just this morning talked with a large organization, multistate organization that still uses WordPress for their and we were talking about they are having a spam issue.KevinAnd I said, well, a lot of times WordPress is something that doesn't help that and they're like, Oh really? Why go? Because you don't often update WordPress as often as you should when you've got 20 different plug ins that are connected to that. Yeah. So then we'll potentially break when you update it. Like, yeah, we're on a really old version.KevinI go, Yeah, you're going to get spammed.AndrewIt's been hacked.KevinSo it's that same kind of issue though that WordPress has where you're using the same website you always have go for said, Hey, no big deal, just put in this line of code and put it here exactly where we tell you and everything will be fine. But there's interaction with other lines of code that really shouldn't be affecting it, that that are for some people, thankfully, it's only about 5% that are still working through that issue.KevinAnd also, thankfully, I just saw an article posted yesterday like for 90% of people, UK is still alive and kicking and I.AndrewDidn't see it. I'm like, I want to use it. But then I. Principal Mike, I don't think I could be the one that says I.KevinFinally converted all of my little stars on Google Analytics over to Jay for accounts versus UK. But it is terrible.JulieI have to say I've gotten more use to die for than I thought because the other day I was in there and I was like, Oh shoot, I'm using you. Like just because it looked familiar to me. And I was like, Oh, I'm not. I'm just used to this now. So that's good. And Andrew, the most frustrating thing is when a piece of data is showing up in one place, like randomly, but it's showing up in the place it needs to show up.JulieYou're like, I know it's there, it exists, I just can't make it. So that was where it needs to show.AndrewI think that was Tuesday. Julie and I were troubleshooting Google Tag Manager and J4 and like everything was correct, it just wouldn't show up in both places. For certain events. We're setting up to support conversion tracking. Yeah, there's no certainty. Which by the way, I look above my head. The site added. You look right, that perfect.JulieWill.AndrewColor my room. It's stuff that's that's all my story is but I get the 5% of of all of it so like 90% of my world is it's it's broken J for I'm like are you kidding?KevinAndrew is our level five tech support. Yeah.AndrewSo it all rolls sideways and uphill and diagonally to me. It's great.KevinWe don't have a perfect tracker here to fixing everything, but we are, I think, nearly perfect on identifying the cause. Like if it's something that we can't touch, like a website or a server issue or whatever. But we can, we can usually help sometimes.JulieI'm actually happy when Andrew can't fix it out, so I feel like it was a dumb question. It was like, This might be stupid. Andrew And then when you can't and I'm like, Yes, it's a real.AndrewProblem and sometimes that's enough is like, okay, cool. I'm not going crazy anymore. Like we all agree this is just weird and quirky. We're not going to worry about it for a little bit. And then sure enough, I'll just fix itself on its own.KevinNext up, I guess we'll link to my tweet. We still call it that. I don't know. But Zillow is hiring over 100 photographers around the country like to continue to enhance their enhanced listings product. And so what's really cool about this is Zillow. If you've missed somewhere, been under a rock over the last six months or so, showing shown time plus which they purchased, which is like the centralized scheduling platform and then they've kind of built around that enhanced listing features, 3D tours, photos, basically everything you need to get your listing to look better.KevinYou get a better layer on the actual map as well. They're going all in on this and I think it's the right call for any syndication company to do so because, you know, Julie wrote a book and that's great, but content's still hard for builders, harder than it maybe should be. A lot of times it's just because they are still doing something really stupid, like connected TV advertising or billboards or whatever.KevinLike you have the money to solve this problem, but you're using it for for less efficient purposes. But I, I have a feeling this is going to be huge when they start to roll it out. And I have no idea when they'll be doing this. But the moment the builders can just say are already advertising on Zillow and it's like, yeah, for X amount more or I don't know if they're going to include it, but you want to just come take pictures of this house, like really good pictures and it's also a good box out move for home XCOM, which is trying to come in and disrupt.KevinAlthough I read an article that basically they even know they're not going to be Zillow, it's like where our goal is to be a really good number two and keep Zillow honest. But we're not going to we're not going to take over.AndrewI mean, there's there's being ads to Google ads. So there's always the number two. I wonder if they'll even have the photographers edit, Which would be.KevinI think so. I mean, basic basic edits. Yeah, basic cleanup.AndrewAnd that's like, imagine that.KevinBe really smart about this from a strategic perspective. And homes while Costar Homes parent company started this on the commercial side they can take these pictures and again I haven't seen any paperwork so I have no clue how this will work. But my hunch is it will work similar to Costar. And that Costar lets the commercial agents use the imagery that they shoot for anything except to send to other commercial real estate syndication portals.KevinSo this whole concept Inman Connect in Vegas has gone on this week, and one of the panels with Robert Rifkin, the CEO of Compass and someone from Redfin and the CEO of Next Next Home, I think is the name of the company. They're all talking about how like pocket listings or like listings that are unique to to a company are just so incredibly important right now because there's not enough of them.KevinAnd that's why we talked about Howard Hanna's move in the Cleveland area to be like, Nope, we're not sharing our listings with other offices in the same way we have been. This is just like, again, it's in the technology world. They call it like getting closer to the bare metal. You're talking about taking pictures of listings, You're getting closer to boxing out competitors in like the most bare metal approach, like here, like it's where the rubber meets the road.KevinLike you don't have pictures. Great. So you're listing on homes that com says that the house is 2000 square feet but it has no pictures.AndrewYeah, it's pretty simple.KevinNo one's going to care, Alison.AndrewEspecially the beat, I'm sure. Great pictures to like. They'll be standardized and like, that would be the look for real estate photography. Whatever Zillow decides, if they end up being like they set the mood, they set the tempo of it. So that's, that's pretty cool. Good for them.KevinYeah. I just think what good for everyone if it's done right and we don't know if it will be done right, but anything that helps a builder solve a problem at a reasonable price and help Zillow like that's doesn't happen often again. But win win wins are really good.AndrewYeah, I like it again.KevinAll right. Back to bad news that we're we're going. I think so.AndrewIt's like bad news I think it's bad.KevinFrom from Redfin dot com housing market Update The typical U.S. homebuyers monthly payment is up nearly 20% from a year ago as prices rise.AndrewThat's a big 20%.KevinThe average price of a home is only up 3.2%, but the average payment is up 20. Thank you. Interest rates?AndrewYeah. Interest rates, do you think? Obviously lower down payments, I would assume so. That's affecting it. Yes. Is it my mind on this goes to everything outside of housing like this does affect housing, but I'm like, so I'm in Florida right here by the water 5 minutes away. I'm thinking like, oh, like a lot of people on a boat.AndrewYou got a boat show. You do not see a price. You see a monthly payment on every boat. And you're like, yeah, boats 229 a month bring a boat warranty and include seats. So all this stuff here, like I'll be looking at Lindsay 229 month, like we just don't have to go to Chick-Fil-A six times. Like that's not bad.AndrewLet's sacrifice that. We could get a boat, bring boat. But as things like this go up, I'm like, Oh, that's not an option anymore. Let's not do that. And now the person that's selling the boat, they have less commission now they're making less money. That's kind of like a cascading effect of like if you're what's the phrase like house house for like eventually I feel like that long term, I don't have the data on this and not on The Economist info on this like you eventually that affects other industries and it's this full circle of like, that's not good.AndrewI'm sure there's like a perfect number to be at, right? That I don't know. Maybe there isn't where if it's too high, then it affects you spend less in other places. If it's too low, then there should be more spend and housing. You could afford more as that keeps prices lower, keeps demand lower, if that makes any sense in my head.AndrewThis makes perfect sense.KevinI think it makes it just like, I don't know, 2000 people who work for the Fed, who are trying to figure out like answer that question extremely complicated. That's why rates are moving around and I'm just I got a little bit distracted because I'm looking at this chart, which is on the video version on on YouTube. For those of you watching or on do, you can become yeah, home listings are down 21% year over year look at so 2022 the red line this is when everyone's like see I told you so the world is going to end because listing listings started reappearing and then June, July they fell off and they I mean, the yellowKevinline for 2023 is just I mean, it's it's in the range, let's just say, of 2020 COVID lows, like April, May, number of new homes that hit the market was at an all time low for April May. But we've kind of been hanging around there all of 20, 23. It's just incredible, like the amount of pain on the used home side of the world for these folks who don't have the number of transactions is crazy.KevinAnd I am hearing again, we got to get an agent or a broker on the program to talk about this because I'm getting more emails and texts as well from builders who are like, what is going on with real estate agents? They are losing their their mind. Every deal is like a huge there. I mean, some of the words they use to describe the behavior, I don't know if I can say on air, but.AndrewYou need a little sensor.KevinBut they're like, please tell us that you have something happen at the summit in September talking about how to handle agents and what to do because it's just it's but I mean, you have to understand the pain that a lot of them are going through here. It's not it might be irrational behavior, but it's irrational behavior caused by irrational source, if that makes.JulieSense. That's why I just had a conversation with a builder that I'm like, Why? What did you do? Why are your walk ins so much higher? And it's somebody who they have never wanted to bother with realtors. They never needed realtors. They were just a pain in their side. And she was like, What? Honestly, we've been Dylan more with realtors and open to working with them now just because they need they need listings and we've got the listings.JulieSo we're like, okay, so what's kind of even changing how some people are open to working with realtor.AndrewRealtors.JulieI'm sure.AndrewPursuing.JulieIt's going to make things more crazy for them for sure.KevinYeah. Interesting. All right. I don't think there's anything else really that I want to talk about from the news. It's more like we know that stuff. Elon Musk is trying to win back advertisers with brand safety technology. I mean, I'm I don't even want to think.AndrewAbout it for. That's my thought. I'm then I have this for this this new or old news I don't know.KevinFirst of all the whole the whole thing, I mean, maybe it settles down and in some ways it has because thread thread who like, what's that thing? All the users that I and the community is alive and well they're most of the people I interact with are not have not gone away or stopped actually on. Okay but like advertisers are so fact I do want to read this I pulled up another thing that we can't share the link to because it's a subscription to Digiday plus they called me in to like a $200 subscription for the year because I really wanted to read get you again a point for like great content wins.KevinBut advertisers are so fickle and right now they're such pressure to perform that experimentation on a platform that's been there, done that, and not much has changed. It's like now we all tried. Remember, everyone was going to boycott Instagram and Facebook and never used them again and they were going to go on LinkedIn and Twitter and Pinterest and all these other places.KevinWell, guess what? They're back because they need things that actually deliver qualified people in revenue. So this article is here's what ad and media execs really mean when they commented on their queue to earnings. This is hilarious to me. So and so far so good. I'll try to use different voices just for entertainment value. So these are all things that that high level executives said on their earnings call.KevinThe is Doug Horn, the CFO at Gannett. For those of you who are born in the last 35 years, that's a newspaper company who tries to do digital media as well. But here's what he said. Despite secular headwinds, the decrease in print advertising revenue was limited to 8.9% year over marking the smallest decline observed in the past year.KevinAnd then here's what he actually meant. That quarter could have been a lot worse, except for the fact that our print advertising sucked less than expected. I think people are still dumb enough to buy print ads. Spence Newman, the CFO at Netflix, said. Our overall ad arm subscription plus ads continue to be higher than basic ad free globally, same as the statement on standard Bore.KevinHere's what he meant. Advertising is not a major moneymaker for Netflix, yet we made all of our money by just not letting people share subscriptions. I'm not even going to say what they actually said, just what they meant, because it's it's to me, it's just a really good insight into the chaos that is the traditional advertising world. Zaslav Warner Brothers CEO said.KevinWho needs a massive subscriber base When you can focus on a handful of loyal customers and make millions, am I right? So basically it's like we're not even going to try to grow the number of subscribers we have there. Just charge them a heck of a lot of money for not a lot of content, and it's working just fine.KevinMichael CAVANAUGH Comcast president. There are too many moving parts that would need to align for a deal of the magnitude to come together of being sold or swapping business units. See, I think there's one other one in here that was really interesting. Bob Bakish, CEO of Paramount Global, talking about the whole writers strike and labor dispute. Basically, whoever has the goal tends to make the rules and we've got the gold.KevinAnd they also by the way, it's been interesting just hearing all of the AI generative AI discussions around like, could you pick a worse time to have a strike over something that.AndrewSo yeah.KevinIt just is really interesting. So I mean, Mark Zuckerberg, this is pretty good. Rails plays exceeded 200 billion per day across Facebook and Instagram. We're seeing good progress on real monetization as well with the annual revenue run rate across our apps now exceeding $10 billion up from 3 billion last fall. What he actually meant is we're about to make a whole crap ton of money from short form videos.KevinVery soon.AndrewYeah.KevinBut like people in the print industry, I mean, even TV again, I've hinted at a couple of times, but connected TV advertising sounds awesome. And like Disney Plus right now is pivoting their last call. Iger just said, You know what? We don't want people like we're going to up the price of Disney Plus because we will make way more money.KevinIf we can sell ads, then if we make people pay what they're willing to pay for the platform. So their goal is actually to grow the ad supported subscriptions more than anything else. And if if they and others convince more people to do that and you can start affordably, that's the key. Affordably targeting households with TV advertising on streaming services, that would be great for right now.KevinIt's the only way that people like Disney can make money. They can sell the that because the concept of it is so good in an actual performance it it's not worth the expense being paid except for those people who are making money from the ads being being bought.AndrewYeah, I mean, essentially it is Go ahead.JulieDoes it it feel weird that we're like subscriptions? No more ads. And then the pendulum is swinging other way, right? It's like our kids aren't going to understand. No, no, we're just going back to cable. Like, we already had this, and then we didn't have this, and now we have this again. It's just the way things cycle through is interesting to me.KevinWell, I think it's a cat and mouse game of we as advertisers. We want this ability to target at the household level. What screen streaming accounts allow that cable accounts didn't I used to do cable TV advertising at Heartland and you could pick a zip code. That was it like you could you can say target all of the Time Warner or Comcast subscribers in the zip code.KevinThat was the most you could target. Now that you can target accounts and you know who those accounts are, and that data gets blended with other data sources, it's the right thing that advertisers want. Whether consumers will put up with it is another thing, because it's it's hard to go back to like we use YouTube TV. Big brother is out.KevinMy wife loves Big brother. That's usually I get her the subscription to like the all access thing for Big Brother for her birthday. We missed the first two episodes, so we have to go back and watch YouTube, TV records, everything. But you have to. If you don't put it in your own DVR tool, you have to watch it with ads.KevinAnd I kid you not like every ad break is 8/32 commercials and they ad and like double it's like punitive. It's like you missed it haha we got you.AndrewYou want it.KevinAnd it's just painful to watch that stuff.AndrewPainful. I mean, at the end of the day, it's revenue per user, right? Just like you look at Facebook when they deliver their quarterlies, you read the PDFs and you're like, okay, okay. Like, all right, a average U.S. user is worth $23.54 per quarter. So you're like, Oh, well, I'll just pay $15 a month. I have no ads on my Facebook for them.AndrewYou know, they're not making that choice to do that. But that's what it is. That's at least that's why I interpret it like, right, we could go this way or this way. Revenue per user and then revenue at the end. But then they get into like, well, we need longevity, we need retention of these users. We can have attrition and dying off.AndrewSo they have to factor in all those things. But a fun, fun analysis for billions of dollars and and revenue to do. And like, here's what I'm presenting shaking your hands like I'm nervous to tell this to someone.KevinBut okay favorites.AndrewOh man. Oh man.KevinYeah. Andrews. Andrews again filling in for Beth last second. Let's see I think.AndrewFavorite.KevinAnd you can skip if you need to.AndrewActually you.KevinGot everything.JulieI got one. So my son just turned 15. He's starting high school, so for his birthday, he wanted us to take him shopping at the backpacker, which is like a it's more expensive than we're like usually for school clothes we would do like Target and all Navy because it's very everybody knows that I'm thrifty like that, so it's more expensive.JulieBut they had the they got the coolest school backpacks there to him out of the loop but they're there have an insulated pocket in the front for their lunches. So you know, you're 15 at high school. You don't want to carry a lunch bell. You must have like, built into the cool little backpack. So watch me cringe. Like it.JulieYes. Made me cringe a little bit when we.AndrewYeah, these are up there. I'm looking at them.JulieWhat we paid for all his clothes there. But, you know, he's getting older. He wanted the the cooler clothes.AndrewYeah. Yeah.KevinI'll just I'm wondering, I think your favorite should be the kids are back in school.AndrewThat is. That is my favorite. Yeah, that's great. It's my favorite. That's that. You want to do it this year. But yeah, I started This will be our next so like two weeks ago they started I time this is out I think or a week ago, whatever it may be. But yeah, I'm excited for that. But the fun challenge though is record 330 Eastern day at home.AndrewLike right now I want at 4:00 but I want to start is when they get home. So I'm like mute, unmute, mute because I have to walk through the door, which is, you know, 15 feet that way with my door shut and all that stuff is fine. But yeah, that was fun shopping for them. We have three so that you have to but you went to the backpacker, which Looks like a super sweet spot to go to.JulieFor a few things not have.AndrewYou think about.JulieEverything.AndrewBut it's yeah, our kids are in uniforms which is great, but you still like they got to get the dry fit ones otherwise, like the collared shirts shrink and then so they don't last long time. But yeah, so it's expensive starting back up school but I'm glad they're gone. It's quite the power bill will definitely go down because Fortnite and the Ps5, the Xbox and desktop are not running upstairs all day.AndrewRight. I'll take that. Forgot about that.KevinBut I am. I'm late to the game here. I feel like food shown up in boxes has come and gone for most people. They're like, Yeah, I tried Blue Apron, all that stuff. This is factor 75. I don't know if you've heard of this, but their refrigerated meals, they're all fully, fully prepared.AndrewOkay.KevinAnd the quality of the meat in particular is incredible. Like it is. It's like going to Cardinals, which is the premier butcher here in town. If you're going to make ribs or steak for special occasion, you're going to craft onions. All the meat is really, really good. It's not I guess some people use it for like dieting or whatever, but there's four or five categories like keto or like low calorie vegetarian, vegan or whatever.KevinIt's all really good. There is a pork chop thing that my wife had because she did it first and I was like, What are we doing? This is dumb. And I tried it. I thought it was filet mignon covered with like a cheese sauce. It was some pork chop thing. And I was like, okay, I'm sold. They can make pork chop tastes like filet mignon.KevinI'm in. I don't I'm sure it's expensive. But here's the thing. Everyone's going to school for the first time. No more home schooling for the Oakley's. And that means there's not lunches that are going to be downstairs and I won't eat anything. Like, I'll just eat a a a protein bar for lunch.AndrewKevin.KevinAnd it's way better for my body if I just eat actual meal.AndrewIt does a good and it's, yeah, we do some meal meal prep like this as well. It's definitely worth it. It's still cheaper than going to cheaper as in, if I do leave the office, I go pick up Chick-Fil-A, then I wait in line and then I drive back and then I sit at it like there's 45 minutes right there.AndrewEven though chick flies 10 minutes and this is maybe a dollar two because.KevinIt's all refrigerated, there's really no prep time for every single one of these entrees is 2 minutes.AndrewYes. And it's real food. Like, it's not like the ingredients are like chicken.KevinIn the bath. It does take up a little bit of fridge space. But yeah, that's some surprisingly because this is not really my thing.AndrewSecond fridge, I'm thinking that's well. Oh, have you had their blueberry buttermilk pancakes or.KevinIt's not done any breakfast. It's just purely a lunch thing. So Melanie doesn't have to mess with extra groceries for lunch for either of us. We just. And the portion sizes. I'm not. I'm not hungry.AndrewWith a smoky bacon and cheddar egg bites. Four of them looks pretty good.KevinFor those of you who may not be familiar, Andrews to all of the sessions are food and clothes.AndrewShorts, shopping for short.KevinOr shopping for shirts.JulieSpecifically shorts.AndrewIt's hot. It's hot and miserable. Yeah. I'll just move to like, not unlike the cold either. I'm stuck here.KevinAll right, That'll do it for this week. Thanks again for tuning in and joining us every week. We've got some fantastic guest episodes coming out shortly, one including Julie, talking a little bit more in-depth about her book. For those of you who haven't order in yet, you get a little bit of a preview. So check that out. We'll see you next time. The post Ep 299: One Stop Shop appeared first on Online Sales and Marketing for Home Builders - DYC.

Hey Heal Squad, I know we are all about healing, but we are also about thriving, owning our power, and living our best lives. No better guest to help us get there than Shark Tank's Barbara Corcoran! In this episode, Barbara navigates topics such as resilience, innovation, and seizing opportunities. She shares how overcoming rejection and setbacks fueled her journey from real estate mogul to 'Shark Tank' star. Barbara underscores the power of gut intuition and delves into lessons like the art of delegation, learning from failures, and how 80% proficiency can be the sweet spot in hiring. Discover her strategy to build a thriving empire by understanding people, and her two essential questions for any business idea's viability. Gain insights that span 10 transformative years of building a successful business and navigating evolving industries. This episode will empower you to embrace challenges and embark on your entrepreneurial journey. Hopefully, this will help you to own your power, launch your dreams and attain financial success as much as it did me. Barbara Corcoran Action Over Perfectionism: waiting for perfection hinders progress. Overcoming Rejection and Embracing Resilience: the strength that comes from setbacks. Gut Intuition: gut instincts in business decisions, even when it defies rational explanation. Learning from Failures: more than success shines a light on the transformative power of setbacks. Adaptability and Flexibility: the ever-changing nature of business plans, the importance of flexibility, and how adaptation is key. Hiring and Delegating: aiming for perfection in employees hinders growth, and 80% proficiency is often sufficient. Leveraging Life Experiences: early life experiences, being an outsider and dealing with rejection contributed to resilience and the ability to think differently. Learning from Supportive Figures: the significance of strong support systems. Business Building Takes Time: one should be prepared for the long journey with determination and patience. Transition to New Opportunities: the changing landscape of industries, encouraging adaptation and exploration of new opportunities. HEAL SQUAD SOCIALS IG: https://www.instagram.com/healsquad/ TikTok: https://www.tiktok.com/@healsquadxmaria HEAL SQUAD RESOURCES: Website: https://www.mariamenounos.com Curated Macy's Page: https://www.macys.com/healsquad Rosetta Stone: https://www.rosettastone.com/healsquad Noom: https://www.noom.com Just Thrive: https://justthrivehealth.com and use promo code: HEALSQUAD ABOUT MARIA MENOUNOS: Emmy Award-winning journalist, TV personality, actress, 2x NYT best-selling author, former pro-wrestler and brain tumor survivor, Maria Menounos' passion is to see others heal and to get better in all areas of life. ABOUT HEAL SQUAD x MARIA MENOUNOS: A daily digital talk-show that brings you the world's leading healers, experts, and celebrities to share groundbreaking secrets and tips to getting better in all areas of life. DISCLAIMER: This Podcast and all related content [published or distributed by or on behalf of Maria Menounos or Mariamenounos.com] is for informational purposes only and may include information that is general in nature and that is not specific to you. Any information or opinions provided by guest experts or hosts featured within website or on Company's Podcast are their own; not those of Maria Menounos or the Company. Accordingly, Maria Menounos and the Company cannot be responsible for any results or consequences or actions you may take based on such information or opinions. If you have, or suspect you may have, a health-care emergency, please contact a qualified health care professional for treatment.

Join us for the very last episode of Season 14 of Shark Tank (yes, we know it aired in May. Blame Hulu). This week, we're talking crop tops, our inevitable deaths, and a world in which college merch is actually cool. Lori cried, we cried (figuratively), and we'll all see you next season. Hey, Chums! Welcome to the officially unofficial Shark Tank podcast, with friends & co-hosts Alyssa and Sylvie (plus: guest appearances by noted "tank guy," Ralph). We break down each episode's drama, intrigue, and offers (or lack thereof) each week, so swim on back for more chum about Lori Greiner, Mark Cuban, Kevin O'Leary, Daymond John, Barbara Corcoran, and Robert Herjavec.

Market Proof Marketing · Ep 297: Less is MoreIn this episode, Kevin Oakly, Andrew Peek and Julie Jarnagin discuss the lack of data being used by large corporations in regards to their marketing strategies as well as their frustrating experience with GA4 so far. They muse on the cascading effect on the economy of monthly mortgage payments being 20% higher than they were a year ago and how the low used homes inventory is causing realtors in a frenzy to reach out to builders for their listings.Story Time (04:41)Julie is being spammed by Hidden Valley Ranch emails.Kevin helped a builder problem solve: 6 leads to 54 (18 walk-ins + 36 online leads) Andrew finds that GA4 is still pretty clunky and has odds and ends to work out.News (31:10)Housing Market Update: The Typical U.S. Homebuyer's Monthly Payment Is Up Nearly 20% From a Year Ago As Prices Rise (https://www.redfin.com/news/housing-market-update-monthly-mortgage-payments-near-record-high/) Mortgage demand drops again after FHA loan interest rate hits 21-year high (https://www.cnbc.com/2023/08/09/mortgage-demand-drops-again-after-fha-loan-interest-rate-hits-21-year-high.html) Over 80% of Americans think it's a bad time to buy a house (https://www.businessinsider.com/house-price-outlook-homes-real-estate-investing-fannie-mae-survey-2023-8)Elon Musk's X aims to win back advertisers with new brand safety technology deal (https://www.cnbc.com/2023/08/08/elon-musks-x-aims-to-win-back-advertisers-signs-deal-with-ias.html)Favorites (48:45)Andrew's favorite is the kids are back to schoolKevin: Is loving his new refrigerated meals and especially is impressed with the quality of the meat.Julie loves the new backpack she got for her son to go back to school with that has an insulated pocket in the front for lunch.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript: KevinWelcome to episode 297. I'm Kevin Oakley. And with me today is Julie Jarnagin and Andrew Peek, because Beth Russell went full on Miley Cyrus with her voice today. I didn't know thats a thing.AndrewAnd?KevinWe were conversing this morning. And I was like, huh, You're talking about you've gone for Miley Cyrus and she's like, Sorry, that was a mom joke, which I didn't realize mom jokes were a thing. So I just was happy that we have equal opportunity bashing adult jokes.AndrewI, I support it. Yeah. Miley has a pretty low voice, little boy raspy. It's not that. Well.JulieHer kid has been sick and so apparently it got passed down.AndrewIt's this is the beginning. Schools just started. So.JulieYeah, that's true. That's true. It's going to hit all of us.AndrewIt will only get worse.KevinNo one else in my family got an apology covered. That was shocking.JulieGood.AndrewGood.KevinTotally. Totally in the clear. All right, story time. Who's going first?JulieI can go.AndrewOh your first.JulieMine is kind of. Kind of random. So just randomly in my email, I got an email, like a marketing email from Hidden Valley Ranch. I was like, How in the world did I end up on this list? Is it a really, really old list I was on from like, maybe I got a recipe or maybe they sold it.JulieSomebody? I don't know. I just thought it was funny that I got it because I was like, That's random. Then I woke up the next morning. I had two from them overnight, so that was my third. Then within the span of like less than 48 hours, I had six different marketing emails from Hidden Valley Ranch, and I would try to and I would try to unsubscribe and I would keep getting them.JulieAnd so finally I just had to hit the like, this is spam button in my email, you know, quit sending them to me because it's just a reminder, not that you're Hidden Valley Ranch, but don't if you have a list and you haven't sent any emails and you just start spamming, don't do that. You need to send emails consistently on some kind of normal basis so people are expecting them.JulieAnd don't just send six in a day about Hidden Valley Ranch because.AndrewIt's like they're it's like a marketing automation just exploding.JulieCrazy.AndrewThe more, you know, thank me. What could they even promote? Like, do you get like a 36 pack of of all these.KevinOh no they they cross promote using recipes like sour cream or something. Yeah. Like you know you can ads you can add a ranch packet to sour cream and make them.JulieIt was a lot of recipes, I think. So I don't know how I ended up on it, but they were aggressive fun.KevinIs there a preferred email cadence like as well? I got this email today from someone said, Hey, my onsite team doesn't ever want marketing to send emails because they said, We don't want to overwhelm our customers with too much communication when it comes to too from marketing, what do what do we think?JulieI personally, I say twice a month from from marketing, maybe once a month. If you can't do two good once a month, do one good one a month, and probably no more than two a month. That's me. You all may have a different.KevinNumber two is my cap from marketing.AndrewLike and I like that I gave props to Opendoor a while ago where they gave a lot of value in their email. They're like, your new offer. Your new offer. I think it's every three weeks and it's there's value in there. They probably see that I open it. And so that's why they're giving me maybe I have an accelerated cadence compared to someone else.AndrewYeah, I think twice. And then maybe some type of like trigger that helps you slow down that cadence. Like, okay, now they're a purchased let's not give them all of the marketing emails, maybe they switch different list whatever maybe. But I think we all agree lean on less versus more from marketing.JulieWell, less as long as it's not non or randomly have a new just when we think that everybody needs some, I feel like it needs some kind of plan and strategy around it instead of when we get to it, because that usually means never until we're panicking. And then people get it and they're like, Wait, who is this?JulieWhat is this? If you do have a cadence, they at least are used to seeing you pop up in their inbox and it's not so insulting. I don't know if it's things are awkward, but with Hidden Valley Ranch Spammy.AndrewYeah.KevinYeah. It's one of those areas that as an industry we still don't use data properly, I think, to clearly find like, you know, from the time something becomes a lead to the time they decide to go on an appointment, I would argue that you you could if you to your point, if you had the great content, Julie, if you had, let's say, 15 amazing in-depth articles, slash blogs with photo galleries and or videos or virtual walkthroughs, about 15 different stories of customers who chose your homes and love them.KevinI think you could send one of those a month if they're good enough or sorry, one of those a week if they're good enough over 15 weeks. But the signal of once they once you go to an appointment, you're kind of transitioned to another phase. And while it might still be interesting to get those, you might then have to do the work of saying where are the best three that they haven't already seen and spacing them out more because there's now it's it's still going to be interesting just like people love watching issue TV even though they already know where they're going to move or you know, they just bought something.KevinThey still want to, but they don't need to be deluged with it in the same way. And of course, all those ideally would have the signal of go here in view more if you want, let the customer binge them, but then know not to send them because they've already seen them in an ideal world.AndrewSo maybe.KevinI'll write. Mine comes from a call early this week because I feel like this is happening a lot, not just with the builders that we work with, but but around the country where traffic is still high. In fact, the aggregate data set from homebuilder data, it's about the same as where it was in February, March in terms of traffic to homebuilder websites, lead volume depending on the price point an area some some places are down.KevinBut if you look at year over year, most people are still up tens. And so you're talking about a struggling neighborhood. And this last month in June, they had six leads in there. So this particular better uses lasso. When you use lasso and you're analyzing lead volume, a reminder that you typically have to go look in two places.KevinYou have to go look into the individual community project. And that's going to let you see all of the online leads that have transitioned to on site through an appointment as well as walk in traffic. And then you're going have to go to the online sales bucket project and look at the leads that have come in just for that neighbor.KevinThen you have to add the two together. So we started out looking in the project folder. First thing was that no one on the call immediately kind of already had their finger on the pulse of what the lead volume was for the community, which is marketers. We should always, especially the ones that are high focus, like this is a neighborhood that I taken over the call from Jacqui, the Penske issue on maternity leave, but they're like, Oh yeah, we talk about this one like every time.KevinSo cool, so many leads that we have. Last month. It's okay. Like, you know, they didn't know it, but we looked it up and they had 38 leads in the onsite project. And I was like, okay, cool. Well, we looked at where the lead sources were coming from, both in terms of like just phone call form submission as well as actual marketing source.KevinAnd then we go to June and there were six. It's like, Wow, that's a statistically significant difference. Like something changed what happened? And we go through the list and you want to guess what changed? Actually, I'm going to make a guess. You probably don't want to because you're like, I don't know, but.AndrewWhat's the number.KevinOf 6 to 38 leads just in the onsite project? What do you think.AndrewSix up to 38.JulieMM Oh, they increased more finished quick movements listed or I.KevinGuess.AndrewI think they just added them. They were there before that at everybody their close like they register them like, like they're like this. They had the same number. Maybe the number didn't change but they just decided like, well everyone's looking at me, I'm in the hot seat. I better add something in here.KevinWhich. Okay, so that's your final clue. For those of you playing at home, when leads start being put in the system by onsite agents, after there has been five or six months of intense scrutiny of said onsite agents, what's happened is there is a new one. There is a new onsite agent who doesn't know the game to be played and silly, silly salesperson.KevinYou're putting all of your walk in leads in the system. They don't know better. It's like I always go back to when I first started playing golf. It was the best golf I've ever played in my life, in my life, because I was just playing. I wasn't overthinking it. And then you start overthinking it. You start doing all these adjustments that are wrong.KevinTypically when you're new, you start playing worse, you get in your head. And so new salesperson now in the online bucket, we went back and there were 36 online leads for July for this neighborhood. And and so then we went back to the onsite project and just ran only the walk ins and there was eight of them. And then I'm really bad at Mass.KevinIt took me about 45 seconds to figure out that the total lead count for this struggling neighborhood was 54 in a 30 day period.JulieWow. Well.KevinThe one thing I always like to remind everyone is the way that we approach marketing and advertising and do you convert means that we don't have to consider at all unless our builder partner has chosen to do something that we don't recommend. We never have to wonder to ourselves. I wonder if those 54 people are interested or qualified in any sense of the word.KevinWhy don't we have to do that? And again, this is a really big deal because every ad we ever run talks about the location, price point and type of products that you are selling. So when those leads come across, they're not just like, you know, trying to collect a $50 scratch off ticket by entering in their contact information or entering to win a car or whatever the like.KevinSo to bring it all back down to the now that I've told you that journey, it was just like, wow, we don't have a struggling community from an advertising problem. We don't have a struggling community from a lead problem. What we have is an appointment to sale conversion challenge and with 54 people in a 30 day period, someone needs to give the sales team permission to screw it up.KevinAnd what I mean by that is just start getting sales. You know, they were like, Well, this is a hiring neighborhood. And we always get the feedback that a lot of customers are concerned about selling their existing home. I go make up and make up an existing home sale package incentive. Hey, no problem. What will we'll create? What is that?KevinMake it up. Just say, Well, will partner with three agents that we know are great agents and they're they've promised to do an enhanced listing package on any referral that we send over so you can pick any of those three agents. And then as the builder, you might have to pay an extra couple hundred bucks to them to make sure you get the best photographer that they typically would use an on site or do a little bit more advertising, whatever it is.KevinBut just say, yeah, we're just putting together the finishing touches of our list. Your home VIP experience. Let's just sign contingent upon using the details of that program and feeling comfortable selling your house or whatever. But something there's too much like, yeah, it's price. Yeah, but it and I think I talked about this last time so I'm not going to go into it but that builder that had a 6% performance sell ratio really changed some things around and got to a 20% that 11 sales to 51 sales.AndrewThat's a lot of.KevinNew cumulative leads for that incentive for people that are already in their system. And I was on a call with Jesse Suggs, online sales coach for another builder this morning. She did analysis for a builder and something like 80% of their sales were to people who had been in the system for over three months. All of the friction that's preventing sales is coming from the middle and the bottom of the funnel right now.KevinAnd that's likely to continue through the end of the year. And so just wake up, smell the coffee smell and then start adjusting accordingly because you're not. I have not. Maybe one of you two have. I haven't seen any promotion that anyone has done. 80 different builders, almost every state in the country over the last three months. That has significantly increased their lead volume.KevinAnd again, the only aspects there would be qualified leads, not just leads that are from performance max campaigns and mostly spam.AndrewDon't do that.KevinYou're not you're not going to convince anyone that today is the first day that they should start thinking about buying a house or moving.AndrewNo. And we'll we definitely have some news lined up to really support that.KevinLet's just jump into that one. Oh, we got it. So from a Business insider, over 80% of Americans think it's a bad time to buy a house, which coincidentally also means that the majority of Americans also think it's a bad time to sell a house. So sellers are also buyers and so they don't want to sell if they think it's a bad time to buy because most of them are going to have to buy.KevinSo 82% think it's a bad time to buy a new home. Affordability has plunged. So unless there is a reason to move, like even this goes back to I mean, you're someone text me this right now and I'm just I'm overdoing this point because it is so important. For the second half of this year, someone said, hey, what's your thoughts about success and failures around special inventory events, i.e. showcase of homes, liquidation event, year end sales, event, everything must go, etc. It's like, well, let's not call it everything must go or liquidation sale.KevinBut even in a good market, doing that consistently once a year and then at Heartland, we just that was the only incentive we did all year. Everything else was adjusting pricing to market. But every year we did basically a December to remember sales event. It was the only sales event of the year and that trick will work once.KevinSo I was just saying, you know, maybe end of summer and fall is a better time to get your stuff sold before the end of the year when everyone else is panicking. I kind of I don't mind that, but I said, Hey, just remember 70% of the buyers are probably already in the system. So it's communicating to those people you already know.KevinAnd they said back, we were thinking of doing this event for 75 to 90 days. What's your reaction to that?AndrewI I'm trying to figure out what I want to say out loud, but it feels like it's not a real event. Then it's garbage. Like it like I'm I view it negatively. Like it's not a real deal. It's just a fake promotion.KevinIt's too long. I feel like it's too long, especially knowing that the majority of people who will take advantage of that opportunity will be people they already know. So I said, Hey, probably doesn't need to be that long, you know, just heads up and said, Well, I think we're going to have to do longer because we don't do well.KevinFostering leads long term too, which I just wanted to say that's, that's an unacceptable.AndrewThat I misunderstand that they need it longer because they're not good at fostering leads.KevinBecause they think that, yeah, they're not good at nurturing leads longer term.AndrewOkay?KevinAnd so they feel like the salesman has to go for 90 days so that new leads can come in, have time to absorb the opportunity.AndrewEtc.. So they lose people after that when they're all leads aren't useful anymore, right? And you're like, No, no, no, that's your mortgage sitting there. You have your revenue.KevinEver been right now?AndrewYeah. Yeah. Interesting.KevinYeah. Back to the article. I kind of like merging story time. Article time.AndrewYeah, that's one's perfect. Unplanned. So that's fun.KevinThe average 30 year fixed mortgage rate has risen from under 5% to nearly 7%, according to Freddie Mac. With the Federal Reserve's most aggressive interest rate hiking campaign since the 1980s. I was born in 81, so the it's been a while and everyone's still kind of pessimistic now. But that doesn't mean that but that does mean by default the people who have to are more urgent.AndrewRight?JulieYeah, they have to. And I think it's such a good opportunity to just agree with them. But yeah, it is a terrible time to buy an existing house like. Yes, absolutely. You are completely right. It is a terrible time to buy an existing house. It's a great time to buy a new house because look at this great thing.JulieWe can do to help you and look how our how they hold their value. And it just is a good opener to a conversation to talk through these things. So I don't think you're ever going to convince all these people that, oh, 80% of people are wrong. You know, everybody because they.KevinThink about the think about the psychology here of you think it's a bad time to buy and you see an ad that a builder runs that says 50, 75 grand off if you buy by the other month. I think I think your negativity bias is like, see, I told you it's bad time to buy. You don't think you're so much money.AndrewYeah, I.KevinWasn't going to buy, but now I can save 75 grant like again. It doesn't mean it doesn't work, but it doesn't work for the reason we tell ourselves. It works. When someone buys something that's on sale, that's because that's what they believe it's actually worth. Or they believe that there's some that like it's not the savings we justify that we tell our spouse, Hey, don't get mad at me.KevinI just saved us $100. But in our minds, we knew that that's not what we did.AndrewYeah, that's what it should be paid. I can see that reaction being like, oh, desperation. It's still overpriced. This as far as like if you're being kind of indoctrinated with like these articles like this where like 80% say it's bad time to buy, your reaction is to be correct with the rest of society. And so you're like, Well, I'll go along with that.AndrewI feel like they'll make me look smart. And like you said, Julie, like, well, the builders are the ones offering like these great incentives 5.25, five and a half, 4%, whatever. Like that's different than 7%, significantly different. So.KevinWell, and the other thing that's interesting about interest rates. Barbara Corcoran, you all know her from Shark Tank. Well, she's kind of got a thing that's going viral around the the U.S home industry right now because she's like everyone. You've got to buy a house now that rates are at 7% because when rates go down, the prices are going to go up.KevinSo what she's correlating to and it's not a crazy thought at all, is when rates were at four and a half and they went down to three. It took it took too long for most builders to figure this out. But builders are like, wait a minute, I can you know, I still remember people were like, how much should we raise prices by Kevin?KevinI mean, they just keep selling. What should we raise? And so I go, Just do the math of exactly what is the same payment and you can go there. Now it's the affordability around payment. You can just go to that price. You have to look at your cost, just go to that price. And so her argument is if you buy now and take that pain, you'll be better off because the rates go down, the prices of everything will go higher.KevinThat's not a guarantee, by the way, because if rates go down, it still means that there's bad things going on in the economy and the job market. It's earned.AndrewBut it's, I think to say kind of rudely my brain like that's like privilege problems, right? Like she's like I have X amount a bank account like I'm I'll deal with this and two years I'm out of the situation. But if you're stuck at 7% forever, you can't refi. Your financial situation doesn't change or drastically go up. Then you're kind of you could be stuck.AndrewSo for normal people, maybe not. But I, I definitely understand what she's what she's saying there. What's interesting is do we know anyone This is going way back. Remember Daw d0r the.KevinYork tracking the infrared tracking tool?AndrewYeah, I remember. They weren't that expensive to implement. And then, like, as we kind of got used to that and I'm not sure if there's any builders still using it, but there's a recommendation like put it, don't put it at the front door. But like in the primary bathroom or something or whatever, it'd be like, okay, real people and the model home will definitely go here versus someone going in and out, in and out deliveries, mail, etc., etc..AndrewInteresting. Having that data to kind of normalize like the salesperson. This is back to the first part of your story. Like leads went up. Now it's just a new you'll see a new sales agent on site. It's like, well, we've had 300 people come in, 200 people, a hundred people, whatever it is, that person has six, six. So that just kind of like normalize the data.AndrewBe interesting. So my little story is just like maybe it's it'll make you feel comfortable. J4 is still quirky. I don't, I don't like it. I don't get it. I was just on a call about an hour and a half ago. Really intelligent guy is like, Hey, we're seeing this like what is happening? And I'm sitting there like, Man, I wish I could be super smart right now and have the answer to this.AndrewI'm like, I have no idea. Like, let me just rebuild that report for you and maybe that will fix it. Like, I do not know, like essentially it was only charting one campaign, but the other campaigns were down here. The numbers were making sense. The ad and like, you know, everyone has the delay of the data. It seems like 24, 36, 48 hours.AndrewThere seems to be a little bit longer than that. It's a lot of fun and they have a lot of data. So it's not like we've seen some where like at the sampling a smaller is could be goofy, but it just seems to be inconsistent all over the place and it's not much fun. Thank you. Google it's not fun at all.KevinYeah it's well and the inconsistencies fortunately are not. It'd be one thing if it was just Google but it's implementation still up for on some web environments that you know it's yeah and that's where you can't I mean you will because you're human you'll get mad at the web developer but it's it's multiple web developers that are having this issue it's not just one.KevinAnd sometimes it's for a bit of code that really should have nothing to do with causing any interference with GFR. So I feel like I use this a lot. But you know, WordPress is a great format for a blog, but trying to build a website with WordPress, in fact, again, just this morning talked with a large organization, multistate organization that still uses WordPress for their and we were talking about they are having a spam issue.KevinAnd I said, well, a lot of times WordPress is something that doesn't help that and they're like, Oh really? Why go? Because you don't often update WordPress as often as you should when you've got 20 different plug ins that are connected to that. Yeah. So then we'll potentially break when you update it. Like, yeah, we're on a really old version.KevinI go, Yeah, you're going to get spammed.AndrewIt's been hacked.KevinSo it's that same kind of issue though that WordPress has where you're using the same website you always have go for said, Hey, no big deal, just put in this line of code and put it here exactly where we tell you and everything will be fine. But there's interaction with other lines of code that really shouldn't be affecting it, that that are for some people, thankfully, it's only about 5% that are still working through that issue.KevinAnd also, thankfully, I just saw an article posted yesterday like for 90% of people, UK is still alive and kicking and I.AndrewDidn't see it. I'm like, I want to use it. But then I. Principal Mike, I don't think I could be the one that says I.KevinFinally converted all of my little stars on Google Analytics over to Jay for accounts versus UK. But it is terrible.JulieI have to say I've gotten more use to die for than I thought because the other day I was in there and I was like, Oh shoot, I'm using you. Like just because it looked familiar to me. And I was like, Oh, I'm not. I'm just used to this now. So that's good. And Andrew, the most frustrating thing is when a piece of data is showing up in one place, like randomly, but it's showing up in the place it needs to show up.JulieYou're like, I know it's there, it exists, I just can't make it. So that was where it needs to show.AndrewI think that was Tuesday. Julie and I were troubleshooting Google Tag Manager and J4 and like everything was correct, it just wouldn't show up in both places. For certain events. We're setting up to support conversion tracking. Yeah, there's no certainty. Which by the way, I look above my head. The site added. You look right, that perfect.JulieWill.AndrewColor my room. It's stuff that's that's all my story is but I get the 5% of of all of it so like 90% of my world is it's it's broken J for I'm like are you kidding?KevinAndrew is our level five tech support. Yeah.AndrewSo it all rolls sideways and uphill and diagonally to me. It's great.KevinWe don't have a perfect tracker here to fixing everything, but we are, I think, nearly perfect on identifying the cause. Like if it's something that we can't touch, like a website or a server issue or whatever. But we can, we can usually help sometimes.JulieI'm actually happy when Andrew can't fix it out, so I feel like it was a dumb question. It was like, This might be stupid. Andrew And then when you can't and I'm like, Yes, it's a real.AndrewProblem and sometimes that's enough is like, okay, cool. I'm not going crazy anymore. Like we all agree this is just weird and quirky. We're not going to worry about it for a little bit. And then sure enough, I'll just fix itself on its own.KevinNext up, I guess we'll link to my tweet. We still call it that. I don't know. But Zillow is hiring over 100 photographers around the country like to continue to enhance their enhanced listings product. And so what's really cool about this is Zillow. If you've missed somewhere, been under a rock over the last six months or so, showing shown time plus which they purchased, which is like the centralized scheduling platform and then they've kind of built around that enhanced listing features, 3D tours, photos, basically everything you need to get your listing to look better.KevinYou get a better layer on the actual map as well. They're going all in on this and I think it's the right call for any syndication company to do so because, you know, Julie wrote a book and that's great, but content's still hard for builders, harder than it maybe should be. A lot of times it's just because they are still doing something really stupid, like connected TV advertising or billboards or whatever.KevinLike you have the money to solve this problem, but you're using it for for less efficient purposes. But I, I have a feeling this is going to be huge when they start to roll it out. And I have no idea when they'll be doing this. But the moment the builders can just say are already advertising on Zillow and it's like, yeah, for X amount more or I don't know if they're going to include it, but you want to just come take pictures of this house, like really good pictures and it's also a good box out move for home XCOM, which is trying to come in and disrupt.KevinAlthough I read an article that basically they even know they're not going to be Zillow, it's like where our goal is to be a really good number two and keep Zillow honest. But we're not going to we're not going to take over.AndrewI mean, there's there's being ads to Google ads. So there's always the number two. I wonder if they'll even have the photographers edit, Which would be.KevinI think so. I mean, basic basic edits. Yeah, basic cleanup.AndrewAnd that's like, imagine that.KevinBe really smart about this from a strategic perspective. And homes while Costar Homes parent company started this on the commercial side they can take these pictures and again I haven't seen any paperwork so I have no clue how this will work. But my hunch is it will work similar to Costar. And that Costar lets the commercial agents use the imagery that they shoot for anything except to send to other commercial real estate syndication portals.KevinSo this whole concept Inman Connect in Vegas has gone on this week, and one of the panels with Robert Rifkin, the CEO of Compass and someone from Redfin and the CEO of Next Next Home, I think is the name of the company. They're all talking about how like pocket listings or like listings that are unique to to a company are just so incredibly important right now because there's not enough of them.KevinAnd that's why we talked about Howard Hanna's move in the Cleveland area to be like, Nope, we're not sharing our listings with other offices in the same way we have been. This is just like, again, it's in the technology world. They call it like getting closer to the bare metal. You're talking about taking pictures of listings, You're getting closer to boxing out competitors in like the most bare metal approach, like here, like it's where the rubber meets the road.KevinLike you don't have pictures. Great. So you're listing on homes that com says that the house is 2000 square feet but it has no pictures.AndrewYeah, it's pretty simple.KevinNo one's going to care, Alison.AndrewEspecially the beat, I'm sure. Great pictures to like. They'll be standardized and like, that would be the look for real estate photography. Whatever Zillow decides, if they end up being like they set the mood, they set the tempo of it. So that's, that's pretty cool. Good for them.KevinYeah. I just think what good for everyone if it's done right and we don't know if it will be done right, but anything that helps a builder solve a problem at a reasonable price and help Zillow like that's doesn't happen often again. But win win wins are really good.AndrewYeah, I like it again.KevinAll right. Back to bad news that we're we're going. I think so.AndrewIt's like bad news I think it's bad.KevinFrom from Redfin dot com housing market Update The typical U.S. homebuyers monthly payment is up nearly 20% from a year ago as prices rise.AndrewThat's a big 20%.KevinThe average price of a home is only up 3.2%, but the average payment is up 20. Thank you. Interest rates?AndrewYeah. Interest rates, do you think? Obviously lower down payments, I would assume so. That's affecting it. Yes. Is it my mind on this goes to everything outside of housing like this does affect housing, but I'm like, so I'm in Florida right here by the water 5 minutes away. I'm thinking like, oh, like a lot of people on a boat.AndrewYou got a boat show. You do not see a price. You see a monthly payment on every boat. And you're like, yeah, boats 229 a month bring a boat warranty and include seats. So all this stuff here, like I'll be looking at Lindsay 229 month, like we just don't have to go to Chick-Fil-A six times. Like that's not bad.AndrewLet's sacrifice that. We could get a boat, bring boat. But as things like this go up, I'm like, Oh, that's not an option anymore. Let's not do that. And now the person that's selling the boat, they have less commission now they're making less money. That's kind of like a cascading effect of like if you're what's the phrase like house house for like eventually I feel like that long term, I don't have the data on this and not on The Economist info on this like you eventually that affects other industries and it's this full circle of like, that's not good.AndrewI'm sure there's like a perfect number to be at, right? That I don't know. Maybe there isn't where if it's too high, then it affects you spend less in other places. If it's too low, then there should be more spend and housing. You could afford more as that keeps prices lower, keeps demand lower, if that makes any sense in my head.AndrewThis makes perfect sense.KevinI think it makes it just like, I don't know, 2000 people who work for the Fed, who are trying to figure out like answer that question extremely complicated. That's why rates are moving around and I'm just I got a little bit distracted because I'm looking at this chart, which is on the video version on on YouTube. For those of you watching or on do, you can become yeah, home listings are down 21% year over year look at so 2022 the red line this is when everyone's like see I told you so the world is going to end because listing listings started reappearing and then June, July they fell off and they I mean, the yellowKevinline for 2023 is just I mean, it's it's in the range, let's just say, of 2020 COVID lows, like April, May, number of new homes that hit the market was at an all time low for April May. But we've kind of been hanging around there all of 20, 23. It's just incredible, like the amount of pain on the used home side of the world for these folks who don't have the number of transactions is crazy.KevinAnd I am hearing again, we got to get an agent or a broker on the program to talk about this because I'm getting more emails and texts as well from builders who are like, what is going on with real estate agents? They are losing their their mind. Every deal is like a huge there. I mean, some of the words they use to describe the behavior, I don't know if I can say on air, but.AndrewYou need a little sensor.KevinBut they're like, please tell us that you have something happen at the summit in September talking about how to handle agents and what to do because it's just it's but I mean, you have to understand the pain that a lot of them are going through here. It's not it might be irrational behavior, but it's irrational behavior caused by irrational source, if that makes.JulieSense. That's why I just had a conversation with a builder that I'm like, Why? What did you do? Why are your walk ins so much higher? And it's somebody who they have never wanted to bother with realtors. They never needed realtors. They were just a pain in their side. And she was like, What? Honestly, we've been Dylan more with realtors and open to working with them now just because they need they need listings and we've got the listings.JulieSo we're like, okay, so what's kind of even changing how some people are open to working with realtor.AndrewRealtors.JulieI'm sure.AndrewPursuing.JulieIt's going to make things more crazy for them for sure.KevinYeah. Interesting. All right. I don't think there's anything else really that I want to talk about from the news. It's more like we know that stuff. Elon Musk is trying to win back advertisers with brand safety technology. I mean, I'm I don't even want to think.AndrewAbout it for. That's my thought. I'm then I have this for this this new or old news I don't know.KevinFirst of all the whole the whole thing, I mean, maybe it settles down and in some ways it has because thread thread who like, what's that thing? All the users that I and the community is alive and well they're most of the people I interact with are not have not gone away or stopped actually on. Okay but like advertisers are so fact I do want to read this I pulled up another thing that we can't share the link to because it's a subscription to Digiday plus they called me in to like a $200 subscription for the year because I really wanted to read get you again a point for like great content wins.KevinBut advertisers are so fickle and right now they're such pressure to perform that experimentation on a platform that's been there, done that, and not much has changed. It's like now we all tried. Remember, everyone was going to boycott Instagram and Facebook and never used them again and they were going to go on LinkedIn and Twitter and Pinterest and all these other places.KevinWell, guess what? They're back because they need things that actually deliver qualified people in revenue. So this article is here's what ad and media execs really mean when they commented on their queue to earnings. This is hilarious to me. So and so far so good. I'll try to use different voices just for entertainment value. So these are all things that that high level executives said on their earnings call.KevinThe is Doug Horn, the CFO at Gannett. For those of you who are born in the last 35 years, that's a newspaper company who tries to do digital media as well. But here's what he said. Despite secular headwinds, the decrease in print advertising revenue was limited to 8.9% year over marking the smallest decline observed in the past year.KevinAnd then here's what he actually meant. That quarter could have been a lot worse, except for the fact that our print advertising sucked less than expected. I think people are still dumb enough to buy print ads. Spence Newman, the CFO at Netflix, said. Our overall ad arm subscription plus ads continue to be higher than basic ad free globally, same as the statement on standard Bore.KevinHere's what he meant. Advertising is not a major moneymaker for Netflix, yet we made all of our money by just not letting people share subscriptions. I'm not even going to say what they actually said, just what they meant, because it's it's to me, it's just a really good insight into the chaos that is the traditional advertising world. Zaslav Warner Brothers CEO said.KevinWho needs a massive subscriber base When you can focus on a handful of loyal customers and make millions, am I right? So basically it's like we're not even going to try to grow the number of subscribers we have there. Just charge them a heck of a lot of money for not a lot of content, and it's working just fine.KevinMichael CAVANAUGH Comcast president. There are too many moving parts that would need to align for a deal of the magnitude to come together of being sold or swapping business units. See, I think there's one other one in here that was really interesting. Bob Bakish, CEO of Paramount Global, talking about the whole writers strike and labor dispute. Basically, whoever has the goal tends to make the rules and we've got the gold.KevinAnd they also by the way, it's been interesting just hearing all of the AI generative AI discussions around like, could you pick a worse time to have a strike over something that.AndrewSo yeah.KevinIt just is really interesting. So I mean, Mark Zuckerberg, this is pretty good. Rails plays exceeded 200 billion per day across Facebook and Instagram. We're seeing good progress on real monetization as well with the annual revenue run rate across our apps now exceeding $10 billion up from 3 billion last fall. What he actually meant is we're about to make a whole crap ton of money from short form videos.KevinVery soon.AndrewYeah.KevinBut like people in the print industry, I mean, even TV again, I've hinted at a couple of times, but connected TV advertising sounds awesome. And like Disney Plus right now is pivoting their last call. Iger just said, You know what? We don't want people like we're going to up the price of Disney Plus because we will make way more money.KevinIf we can sell ads, then if we make people pay what they're willing to pay for the platform. So their goal is actually to grow the ad supported subscriptions more than anything else. And if if they and others convince more people to do that and you can start affordably, that's the key. Affordably targeting households with TV advertising on streaming services, that would be great for right now.KevinIt's the only way that people like Disney can make money. They can sell the that because the concept of it is so good in an actual performance it it's not worth the expense being paid except for those people who are making money from the ads being being bought.AndrewYeah, I mean, essentially it is Go ahead.JulieDoes it it feel weird that we're like subscriptions? No more ads. And then the pendulum is swinging other way, right? It's like our kids aren't going to understand. No, no, we're just going back to cable. Like, we already had this, and then we didn't have this, and now we have this again. It's just the way things cycle through is interesting to me.KevinWell, I think it's a cat and mouse game of we as advertisers. We want this ability to target at the household level. What screen streaming accounts allow that cable accounts didn't I used to do cable TV advertising at Heartland and you could pick a zip code. That was it like you could you can say target all of the Time Warner or Comcast subscribers in the zip code.KevinThat was the most you could target. Now that you can target accounts and you know who those accounts are, and that data gets blended with other data sources, it's the right thing that advertisers want. Whether consumers will put up with it is another thing, because it's it's hard to go back to like we use YouTube TV. Big brother is out.KevinMy wife loves Big brother. That's usually I get her the subscription to like the all access thing for Big Brother for her birthday. We missed the first two episodes, so we have to go back and watch YouTube, TV records, everything. But you have to. If you don't put it in your own DVR tool, you have to watch it with ads.KevinAnd I kid you not like every ad break is 8/32 commercials and they ad and like double it's like punitive. It's like you missed it haha we got you.AndrewYou want it.KevinAnd it's just painful to watch that stuff.AndrewPainful. I mean, at the end of the day, it's revenue per user, right? Just like you look at Facebook when they deliver their quarterlies, you read the PDFs and you're like, okay, okay. Like, all right, a average U.S. user is worth $23.54 per quarter. So you're like, Oh, well, I'll just pay $15 a month. I have no ads on my Facebook for them.AndrewYou know, they're not making that choice to do that. But that's what it is. That's at least that's why I interpret it like, right, we could go this way or this way. Revenue per user and then revenue at the end. But then they get into like, well, we need longevity, we need retention of these users. We can have attrition and dying off.AndrewSo they have to factor in all those things. But a fun, fun analysis for billions of dollars and and revenue to do. And like, here's what I'm presenting shaking your hands like I'm nervous to tell this to someone.KevinBut okay favorites.AndrewOh man. Oh man.KevinYeah. Andrews. Andrews again filling in for Beth last second. Let's see I think.AndrewFavorite.KevinAnd you can skip if you need to.AndrewActually you.KevinGot everything.JulieI got one. So my son just turned 15. He's starting high school, so for his birthday, he wanted us to take him shopping at the backpacker, which is like a it's more expensive than we're like usually for school clothes we would do like Target and all Navy because it's very everybody knows that I'm thrifty like that, so it's more expensive.JulieBut they had the they got the coolest school backpacks there to him out of the loop but they're there have an insulated pocket in the front for their lunches. So you know, you're 15 at high school. You don't want to carry a lunch bell. You must have like, built into the cool little backpack. So watch me cringe. Like it.JulieYes. Made me cringe a little bit when we.AndrewYeah, these are up there. I'm looking at them.JulieWhat we paid for all his clothes there. But, you know, he's getting older. He wanted the the cooler clothes.AndrewYeah. Yeah.KevinI'll just I'm wondering, I think your favorite should be the kids are back in school.AndrewThat is. That is my favorite. Yeah, that's great. It's my favorite. That's that. You want to do it this year. But yeah, I started This will be our next so like two weeks ago they started I time this is out I think or a week ago, whatever it may be. But yeah, I'm excited for that. But the fun challenge though is record 330 Eastern day at home.AndrewLike right now I want at 4:00 but I want to start is when they get home. So I'm like mute, unmute, mute because I have to walk through the door, which is, you know, 15 feet that way with my door shut and all that stuff is fine. But yeah, that was fun shopping for them. We have three so that you have to but you went to the backpacker, which Looks like a super sweet spot to go to.JulieFor a few things not have.AndrewYou think about.JulieEverything.AndrewBut it's yeah, our kids are in uniforms which is great, but you still like they got to get the dry fit ones otherwise, like the collared shirts shrink and then so they don't last long time. But yeah, so it's expensive starting back up school but I'm glad they're gone. It's quite the power bill will definitely go down because Fortnite and the Ps5, the Xbox and desktop are not running upstairs all day.AndrewRight. I'll take that. Forgot about that.KevinBut I am. I'm late to the game here. I feel like food shown up in boxes has come and gone for most people. They're like, Yeah, I tried Blue Apron, all that stuff. This is factor 75. I don't know if you've heard of this, but their refrigerated meals, they're all fully, fully prepared.AndrewOkay.KevinAnd the quality of the meat in particular is incredible. Like it is. It's like going to Cardinals, which is the premier butcher here in town. If you're going to make ribs or steak for special occasion, you're going to craft onions. All the meat is really, really good. It's not I guess some people use it for like dieting or whatever, but there's four or five categories like keto or like low calorie vegetarian, vegan or whatever.KevinIt's all really good. There is a pork chop thing that my wife had because she did it first and I was like, What are we doing? This is dumb. And I tried it. I thought it was filet mignon covered with like a cheese sauce. It was some pork chop thing. And I was like, okay, I'm sold. They can make pork chop tastes like filet mignon.KevinI'm in. I don't I'm sure it's expensive. But here's the thing. Everyone's going to school for the first time. No more home schooling for the Oakley's. And that means there's not lunches that are going to be downstairs and I won't eat anything. Like, I'll just eat a a a protein bar for lunch.AndrewKevin.KevinAnd it's way better for my body if I just eat actual meal.AndrewIt does a good and it's, yeah, we do some meal meal prep like this as well. It's definitely worth it. It's still cheaper than going to cheaper as in, if I do leave the office, I go pick up Chick-Fil-A, then I wait in line and then I drive back and then I sit at it like there's 45 minutes right there.AndrewEven though chick flies 10 minutes and this is maybe a dollar two because.KevinIt's all refrigerated, there's really no prep time for every single one of these entrees is 2 minutes.AndrewYes. And it's real food. Like, it's not like the ingredients are like chicken.KevinIn the bath. It does take up a little bit of fridge space. But yeah, that's some surprisingly because this is not really my thing.AndrewSecond fridge, I'm thinking that's well. Oh, have you had their blueberry buttermilk pancakes or.KevinIt's not done any breakfast. It's just purely a lunch thing. So Melanie doesn't have to mess with extra groceries for lunch for either of us. We just. And the portion sizes. I'm not. I'm not hungry.AndrewWith a smoky bacon and cheddar egg bites. Four of them looks pretty good.KevinFor those of you who may not be familiar, Andrews to all of the sessions are food and clothes.AndrewShorts, shopping for short.KevinOr shopping for shirts.JulieSpecifically shorts.AndrewIt's hot. It's hot and miserable. Yeah. I'll just move to like, not unlike the cold either. I'm stuck here.KevinAll right, That'll do it for this week. Thanks again for tuning in and joining us every week. We've got some fantastic guest episodes coming out shortly, one including Julie, talking a little bit more in-depth about her book. For those of you who haven't order in yet, you get a little bit of a preview. So check that out. We'll see you next time. The post Ep 297: Less Is More appeared first on Online Sales and Marketing for Home Builders - DYC.

Shark Tank's Barbara Corcoran predicts a major shift in the real estate market, driven by lower interest rates, leading to a surge in housing prices, geographical variations, and commercial market recovery. ⁠Click here to read the full news report with content extras.⁠ If you'd like to get started in real estate investing, download our free guide, 5 Step Beginners Guide To Real Estate Investing, at ⁠https://unitedstatesrealestateinvestor.com/freeguide/⁠ Follow us on social: Facebook, ⁠https://www.facebook.com/UnitedStatesREI/⁠ Instagram, ⁠https://www.instagram.com/unitedstatesrei/⁠ Twitter, ⁠https://twitter.com/unitedstatesrei⁠ LinkedIn, ⁠https://www.linkedin.com/company/unitedstatesrei⁠ TikTok, ⁠https://www.tiktok.com/@unitedstatesrei?⁠ Spotify, ⁠https://open.spotify.com/show/6f2Xz83KMZA43OUIUmuJ34?si=DxWjeG6ESOmRii9Eivvb8Q&dl_branch=1⁠ Helping you achieve financial freedom through media, networking, and knowledge. Enjoy listening to United States Real Estate Investor content to gain more knowledge and strategies of real estate investing and real estate investment in finance, landlording, property wholesaling, property rehabbing, entrepreneurship, to build wealth, learning, teaching, professional networking, property law, tips and tricks, inspiration, motivation, and creating true financial freedom. ⁠United States Real Estate Investor⁠ ⁠Universe Media Mastering: Your audio, more listenable.

Alan interviews Tiffany Krumins. Growing up in rural Georgia, Tiffany Krumins had big dreams. As a young nanny, she invented Ava the Elephant to help children take medicine. Pitching her product in the inaugural episode of Shark Tank - she closed a deal with Barbara Corcoran. Today she markets her own line of probiotics - Opu Probiotics. Website: www.TiffanyKrumins.com  

Conducting interviews is an art. And, you can learn to produce better interviews with just a few steps. Today, I'll give you four ways to create better interviews. I also have examples for you to help you make progress. Then, I'm going to give you a great deal on my course How To Crush Your Next Podcast Interview Like A Radio Pro Without Decades Of Training And Hours Of Preparation. Just for being a listener, you'll get over half off the course. STORIES The first way to create great interviews is to not make it an interview. In my course, pop star Jason Derulo says he hates interviews. He would rather have a conversation. The key to engaging interviews is the art of the story. Get your guest to tell authentic stories. Shane Sams is the host of the Flipped Lifestyle podcast. He helps real families create a membership site and make their living online. In this episode, he shares a great story about his son Isaac. Shane was being real and authentic. It takes courage to be that raw. That's why few people do it and why it will make you stand out from everyone else. When you share your authentic self with your listeners, you show that you trust them. The law of reciprocity will kick in and they will begin trusting you. THE SPACE The next way to create better podcast interviews is that space that Shane left in his episode. So many podcasters want to edit out that silence. When you edit out the silence, you sterilize the story. The silence will cause your listener to lean in. It catches their attention. Your listener will also try to predict what will happen next. That anticipation is exciting. They naturally want to close the loop. Have you ever watched American Idol, America's Got Talent, or any of the other reality shows like it? You know the host is going to pause longer than natural. Yet you still lean in and want the answer even more. The same is true with your podcast. Create anticipation by leaving in the pregnant pause. Let me give you an example. Alex Hormozi hosts a podcast called The Game. He published a fantastic book called "$100M Offers". His new book "$100M Leads" will be released during an online event on August 19th. Get the details at www.PodcastTalentCoach.com/100M. Alex was recently interviewed on Diary of a CEO with host Steven Bartlett. He then repurposed an edited, shortened version of that interview on his podcast. These two versions will give you a great example of how the conversation is affected by removing the silence. Here is a bit of the original version. Can you feel the emotion build up in Alex as he is talking about the impact his wife has had on him? You could cut that emotion with a knife. The host Steven Bartlett did an amazing job NOT talking. Rather than jumping in because he was uncomfortable in the silence, Steven let it sit there. He let the listener feel the emotion. That was fantastic. True pro. Now, this is a sterilized version from Alex's episode with the silence shortened. Notice how the anticipation is sucked out of this version. Can you see how removing the silence completely wipes out the emotion. INCLUDE YOUR LISTENER Next, treat your listener like they are sitting right there next to you. Bring your listener in as the 3rd party to the conversation. Your listener isn't part of a group or "everybody out there". They are listening to you typically with ear buds or alone in their car. Your podcast is a very intimate conversation. They aren't "out there". You are in their head having this conversation. When you say "everyone" or "hey guys" or use terms like "out there", you separate your listener from the conversation. They will think, "Who is everyone? I'm sitting here by myself." Include them in the conversation. Don't leave them "out there". Here is an example from the Flipped Lifestyle podcast again. By using "everyone out there", the host just removed us from the conversation. We aren't part of the clique. Now here is another example from the same episode. The host does a great job simply turning his focus from Jason the guest to us as the listener. When the host says "do what Jason did", he is speaking directly to me as a listener. He speaks to one person rather than everyone. This will make your interviews connect in a powerful way with your listeners. FRAME THEN ASK My final tip is regarding a misstep I hear many podcasters make. When we are conducting an interview, we spend a lot of time thinking about our next question rather than having a conversation. When there is a pause or the guest finishes their answer, we jump in with the next question. Then we try to add context to the question or we give multiple choice answers to help the guest better understand what we are trying to say. By the time we are done qualifying the question, we've either asked two more questions and completely confused our guest, or they have forgotten the original question. Instead, have a conversation. Give context and set up the question. Then ask it. Here is a sample from Daymond John's podcast That Moment when he is interviewing Barbara Corcoran. Daymond says, "Where does the tunnel vision come from?" He then offers a ton of clarifying comments. That eventually leads him to ask, "Do you realize that's a gift or no?" Add the context and clarifying comments before you ask the question. THE COURSE These are just four tips to producing better interviews. If you would like to take your interviews to a whole new level and separate yourself from every other podcast in your niche, check out my interviewing course. It is called Crush Your Next Podcast Interview Like A Radio Pro Without Decades Of Training And Hours Of Preparation. If you are a podcaster who conducts interviews with guests on your podcast, this course is for you. Others can copy your information, interview questions and formula. But when you use the principles you will discover in this course, you will create unique interviews unlike any other. In this program, you will discover... Why we conduct interviews Your personal why The essential elements of unique interviews 17 most powerful interview questions How to ask great questions This course was developed from my experience and interviews over 3 decades in radio. It include examples and tips from my interviews with Lady Gaga, Uncle Kracker, Carrie Underwood and many others. Many coaches struggle to use their interview style podcast as a marketing tool for their business. Stand out in the crowd by using this powerful method to creating great interviews. The course is typically $197. You can get it for just $97 until September 30, 2023 by using the coupon code SAVE100. You'll find the course at www.PodcastTalentCoach.com/interviewcourse. This course isn't incredibly long, but it is incredibly powerful. You don't need a lot of steps. You just need the right steps. This course will provide that roadmap. And for a limited time, you can save $100 off the price by using the coupon code SAVE100. When you visit www.PodcastTalentCoach.com/interviewcourse, you'll get all the details on the course. Click "get instant access" to get to the checkout page. On the right side of the page right under the icon of the course, you'll see “add coupon code”. Click that and enter SAVE100. The price will drop by $100 for you. But it is only available at this price until September 30th. If you would like a free podcast strategy call with me to refine your podcast profit strategy, apply HERE.

Another famous name is weighing in on the housing market. A few weeks ago, it was Elon Musk claiming that home values would plummet as commercial real estate faced headwinds. Now, it's Barbara Corcoran—albeit a more experienced source when it comes to real estate—touting the opposite. The statements came in a recent interview Corcoran did with Fox Business's Liz Claman. “There's no relationship between the commercial and the residential,” Corcoran told her. “The residential is starting to rebound, but the commercial is in trouble.” “So Elon's wrong?” Claman asked. “Of course he's wrong,” Corcoran said. “Yet again.” Learn more about your ad choices. Visit megaphone.fm/adchoices

WE'RE BACK!!! Join us to hear about the cavalcade of calamities that has befallen Sylvie and Alyssa so far this summer, and to dive into Season 14, Episode 21 of Shark Tank. This week, it's all about hair care, how much mealtime happiness $6 can buy, and why anyone would be interested in berries that make you hallucinate but not in the good way. Hey, Chums! Welcome to the officially unofficial Shark Tank podcast, with friends & co-hosts Alyssa and Sylvie (plus: guest appearances by noted "tank guy," Ralph). We break down each episode's drama, intrigue, and offers (or lack thereof) each week, so swim on back for more chum about Lori Greiner, Mark Cuban, Kevin O'Leary, Daymond John, Barbara Corcoran, and Robert Herjavec.

In our latest market update, Rebecca dives into the conversation with expert sponsors Joe Smith, Tara Krieg, and Anthony Penna to discuss the current state of the market

This episode is brought to you by our friends at Minoan.  Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world's leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money!  Create your free account here and be sure to tell the team that Zach from Behind the Stays sent you there way! Meet Julia Rossi — a Shark Tank alum turned hospitality entrepreneur.  Julia has spent the better part of her career working in corporate sales and marketing for a myriad of SaaS companies.  Back in 2015, Julia had an idea for a fairly niche product…that product was NeatCheeks — flavored face wipes for children.  As a mom of young children, Julia knew how difficult it was to get kids to sit still while wiping their faces after a gooey snack, and that's when the idea of NeatCheeks was born. After securing an investment for Barbara Corcoran and building the brand over the next couple of years, Julia wound up exiting from the business so she could pursue her other passions of design and hospitality.  In this episode, Julia shares the founding story of her design consultancy Grey Domain, how she brought McKenzie Corner, an intelligently designed and fully-shoppable Airbnb, to life, and   how Julia thinks STR hosts can leverage their spaces as more than just places to stay. Connect with Julia on Instagram Explore Grey Domain Book a Stay at McKenzie Corner About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

In the latest episode of the MedicineGirl Podcast, Robin Stebbins interviews Shark Tank endorsed Crystal O'Connor, a three time celebrity endorsed author and creator of 'Moxie Entrepreneur' & Moxie Media Solutions with programs like High Ticket Mastery, Wealthy Wellness Academy, Moxie Bod, 'Rich, Fit and Happy' and author of Unleash Your Moxie endorsed by Barbara Corcoran from Shark Tank. Crystal teaches women and small business owners all over the world how to create 6 & 7 figure incomes by getting raw & Moxie in business.  In this episode we talk about everything from estrogenic wisdom,  transgenderism to pathologizing menopause, creating a meaningful, lit up, sexy life and how to chose when we stop our periods. Crystal is a joy to listen to and it's easy to see why she has her moxie running high! This episode is for anyone and everyone who wants to escape the matrix programmning of what it means to age and start to tap into what we are capable when we are harmonized with nature and God.  To Find Crystal: http://www.moxieentrepreneur.com/about-crystal/ Robin: purifywithin.com

Joe Jonas Reveals Embarrassing Moment He Pooped Himself on Stage: ‘Such Is Life' (PEOPLE)Jake Owen addresses rumors claiming Taylor Swift wrote ‘Sparks Fly' about him (Page Six)‘Shark Tank' star Barbara Corcoran shows off $1M mobile home: ‘It's my Taj Mahal' (NY Post)Emotional Emily Blunt and Florence Pugh lead stars making an early exit from the UK premiere as acting unions bring the industry to a halt (Daily Mail)Khloé Kardashian denies shading Blac Chyna with Dream comments: She's ‘doing the best she can' (Page Six)The Kardashians RecapThe Toast with Jackie (@JackieOshry) and Claudia Oshry (@girlwithnojob) The Camper and The Counselor by Jackie OshryMerchThe Toast PatreonGirl With No Job by Claudia Oshry

Caleb Simpson is laying the groundwork for an all-encompassing internet presence. Gibson Johns interviews the man behind those viral home tours that you've definitely seen on TikTok, which have featured the likes of Scarlett Johansson and Barbara Corcoran, and he shares behind-the-scenes details of what goes into each episode, what it's like featuring his celebrity guests and how his subject's living spaces serve as a backdrop for telling their stories. They also discuss how he plans to expand the types of series he produces, what motivates him to continue to grow and much more.

Three time celebrity endorsed author Crystal O'Connor is the creator of 'Moxie Entrepreneur' & Moxie Media Solutions with programs like High Ticket Mastery, Wealthy Wellness Academy, Moxie Bod, 'Rich, Fit and Happy' and author of Unleash Your Moxie endorsed by Barbara Corcoran from Shark Tank. Crystal teaches women and small business owners all over the world how to create 6 & 7 figure incomes by getting raw & Moxie in business. Not only do we dive into topics like marketing for small businesses, but also how our hormones impact our daily stress levels and how to feel your best by developing the proper mindset.

Join host Mark 'MJ' Jackson in this engaging "Invest Anywhere From Anywhere" episode as he welcomes Crystal O'Connor, the creator of Moxie Entrepreneur and Moxie Media Solutions. Crystal, endorsed by Barbara Corcoran of Shark Tank, shares her inspiring journey as a single mother and her transition into entrepreneurship.Crystal discusses her desire for a flexible schedule and her pursuit of passive income. She reveals how she started learning about real estate through courses and eventually began teaching others online. While she encountered challenges, such as getting into trouble with a property flip, she also highlights her successes and the exponential growth of her business.Towards the end of the episode, Mark congratulates Crystal and reveals that she has been invited to speak on a global platform in New York, addressing the connection between health and human rights. Crystal also introduces her program, Rich, Fit, and Happy, which integrates these three essential pillars. The episode concludes with a rapid-fire round of questions, adding a touch of fun and lightheartedness. Mark wraps up by encouraging listeners to share Crystal's powerful message and engage with the podcast, leaving everyone inspired to unleash their own moxie and create a life of wealth, fitness, and happiness.Reach out to Crystal:Website: https://richfitandhappy.com/

On today's episode, Neal and Chandler break down the current housing crisis facing Canada as well as how cities across the country are dealing/planning to deal with it. Tune in now! Show notes: 00:00 - Introduction 1:25 - Framing of real estate in the news 5:30 - Is the housing crisis manufactured? 18:55 - 18 million dollar pool in Halifax 22:20 - Barbara Corcoran predicting house prices are about to go “ballistic” 31:40 - How Calgary is dealing with the housing crisis 35:10 - Inflation update CHECK OUT OUR PATREON: www.patreon.com/masterkeyspodcast The Master Keys Podcast is hosted by Neal Andreino and Chandler Haliburton, two top real estate agents in Nova Scotia, Canada. Neal and Chandler have each built sizable portfolios of investment properties and leverage their expertise to inform their clients as well as viewers. The podcast covers all things real estate from the first steps as a beginner all the way to expert skills for experienced investors. Please contact us with any questions or suggestions at contact@staxtv.ca FIND US ON INSTAGRAM - https://www.instagram.com/masterkeyspodcast/?hl=en TIKTOK - https://www.tiktok.com/@masterkeyspodcast? FACEBOOK - https://www.facebook.com/Master-Keys-Podcast-110495988057336/ FIND NEAL ON: INSTAGRAM - https://www.instagram.com/remaxneal/?hl=en LINKEDIN - https://ca.linkedin.com/in/neal-andreino-90854b102 FIND CHANDLER ON: INSTAGRAM - https://www.instagram.com/tchandh/?hl=en LINKEDIN - https://ca.linkedin.com/in/t-chandler-haliburton-40a88468

What does your "ideal" life look like? It's different for each person, but what you're imagining is your version of uncommon success. In today's episode of "The Greatness Machine," Darius talks with John Lee Dumas, founder and host of Entrepreneurs on Fire, an award winning podcast that has featured over 2700 guests, a million monthly listens and 18 million in revenue since 2012. Through EoF, JLD has interviewed inspiring, successful entrepreneurs including Tony Robbins, Barbara Corcoran, Tim Ferriss, Seth Godin, Gary Vaynerchuck and more to help entrepreneurs "fire up" their journey. You'll learn how JLD shifted from a military background to running a multi-million dollar business. You'll discover The one single question you must ask yourself in order to be successful in the podcast world. You'll also learn the two key steps for creating uncommon success taken from his new book, The Common Path to Uncommon Success. Join Darius and JLD as they light the spark that will help you ignite your business and take it to new levels! Topics include: How John went from a military background to running a multi-million dollar company The ONE question you need to ask yourself in order to make it big in the podcast world Two key steps for finding uncommon success straight from his book, The Common Path to Uncommon Success And other topics… Connect with JLD: Website: https://www.eofire.com/ LinkedIn: https://www.linkedin.com/in/eofire/ Instagram: https://www.instagram.com/johnleedumas/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/whoompdarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Bryan & Krissy are back trying to make sense of Theresa Caputo's many, many lies. And, Barbara Corcoran just can't get away from Theresa's wig. Skatetown, USA Patrick Swayze & Scott Baio The greatest story ever rolled… Should we watch Skatetown together on YouTube? Theresa Caputo & Barbara Corcoran She's so honest… Spirits might exist, but Theresa is a liar She was on Dr.Oz, who is definitely legit Ol' namedropping Theresa Her brain is flatlining What about the bad guy? Barbara is def trying to expand her audience…but she does not like Theresa There's no negativity? Sus The logic just isn't there Barbara is really fixed on the wig Oh Theresa…so full of shit LINKS: Send us show ideas, comments, questions or concerns by texting us or leaving a voicemail at: 1.855.TCB.8383 Speak to TCB LIVE by calling 775.TCB.LIVE (1.775.822.5483) Tuesday-Thursday 12pm-5pm EST Watch TCB on YouTube Creator: Bryan Green Co-Host: Bryan Green Co-Host: Krissy Hoadley Written By: Bryan Green Exec Producers: Bryan Green & Krissy Hoadley Content Production & Research: Tina Khano YouTube Producer & Editor: Morgan Please Audio Editing: Christina A. Executive Director: Astrid B. Associate Producer: Gustavo Episodic Contribution: Marianne, Diane, Natalie, Will The Champ, Will D** Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tired of encountering challenges in logistics and sourcing products from reliable suppliers. We have an exclusive opportunity for you to gain valuable insights from an industry expert and elevate your sourcing game to new heights! Here is the podcast episode on Global Sources, where David Hoffmann, the renowned sourcing and quality control expert from GlobalTQM, reveals the secrets to successful sourcing and building direct relationships with suppliers. Gain a competitive edge in the e-commerce marketplace. Listening to this podcast episode will provide you with practical strategies and expert advice to overcome the challenges of sourcing and ensure a smooth supply chain process for your business. Here are some key takeaways from the episode: Direct Communication: Learn why small entrepreneurs should prioritize direct communication with suppliers, going beyond online resources and price points. Red Flags to Look Out For: Discover the red flags that indicate unreliable suppliers, such as unrealistic pricing and poor communication. Checklist for Evaluating Manufacturers: Gain insights into the checklist that GlobalTQM follows when evaluating manufacturers for sourcing products. Learn how to assess factors such as production capacity, communication skills, quality control measures, certifications, and experience in your country. Importance of Trust and Transparency: Understand the significance of finding trustworthy and transparent suppliers who are honest about their capabilities and limitations. This can help you avoid last-minute problems and production delays. Global Sources is best recognized for its multichannel B2B marketplace, sourcing platform, and trade exhibitions. Need help sourcing products or developing products in China?  ☎️  ⁠Schedule your FREE Call! ⁠

It's not every day Barbara Corcoran slides into your dms, but for Caleb Simpson this was suddenly the new normal. Now, if this name is sounding familiar at all, it's because you've probably met Caleb before….on your For You page. Known for his casual house tours and the signature question “how much do you pay for rent,” Caleb has amassed over 7.1 million followers on TikTok and 2 million YouTube subscribers in the past few years. Traveling from house to house in New York to LA, Tokyo, and Hong Kong, he isn't afraid to test out a stranger's bed or play with your pets, or listen to a soundcloud music sample. But while these videos seemed to go viral in an instant, Caleb's journey to filmmaking was anything but easy. From finding odd jobs on craigslist to sleeping behind a curtain in someone's living room, Caleb had to build his skillset from the ground up while learning how to survive in NYC. And before tik tok was even invented, before Caleb first picked up a camera, his journey started in the unlikeliest of places: being homeschooled, amongst his eight other siblings. 

Discover why home values will rise. Barbara Corcoran from Shark Tank, predicts home prices will rise. Why I agree. Are you investing well for financial freedom...or not? Financial freedom is a combination of money, compounding and time (my McT Formula). How well you invest, makes a huge difference to your financial future and lifestyle. If you only knew where to invest for the long-term, what a difference it would make, because the difference between investing $100k and earning 2% or 10% on your money over 30 years, is the difference between it growing to $181,136 or $1,744,940, an increase of over $1.5 million dollars. Your compounding rate, and how well you invest, matters!  INTERESTED IN THE BE WEALTHY & SMART VIP EXPERIENCE? -Asset allocation model with stock and crypto ticker symbols and percentages to invest -Monthly VIP investing webinars with Linda -Private VIP Facebook group with daily interaction with Linda -Weekly VIP stock market & crypto update emails -Lifetime access with no additional cost -US and foreign investors, no minimum $ amount required Extending the special offer, enjoy a 50% savings on the VIP Experience by using promo code "SAVE50" at checkout. Pay once and enjoy lifetime access without any additional cost. Click here to enter code and save 50%. Or have a complimentary consultation with Linda to answer your questions by requesting a free appointment to talk with Linda. WANT TO BUY STOCK PRE-IPO? #Ad For Accredited Investors, sign up to receive a $250 credit from Linqto, click here: https://www.linqto.com/signup?r=e9tdhbl49v  Need to find out how to get Accredited? Listen to my podcast:  https://www.lindapjones.com/how-to-become-an-accredited-investor/ PLEASE REVIEW THE PODCAST ON ITUNES If you enjoyed this episode, please subscribe and leave a review. I love hearing from you! I so appreciate it! SUBSCRIBE TO BE WEALTHY & SMART Click Here to Subscribe Via iTunes PLEASE LEAVE A BOOK REVIEW FOR THE CRYPTO INVESTING BOOK Get my book, "3 Steps to Quantum Wealth: The Wealth Heiress' Guide to Financial Freedom by Investing in Cryptocurrencies". After you purchase the book, go here for your Crypto Book bonus: https://lindapjones.com/bookbonus   PLEASE LEAVE A BOOK REVIEW FOR THE WEALTH HEIRESS BOOK Get my book, “You're Already a Wealth Heiress, Now Think and Act Like One: 6 Practical Steps to Make It a Reality Now!” Men love it too! After all, you are Wealth Heirs. :) WANT MORE FROM LINDA? Check out her program: https://www.lindapjones.com/why-join-the-vip-experience/ Get inspiration from Linda on Instagram: https://www.instagram.com/LindaPJones/ Follow her on Twitter: https://twitter.com/LindaPJones WEALTH MENTORING LIBRARY OF PODCASTS Listen to the full Wealth Mentoring Library of podcasts from the beginning. Use the search bar in the upper right corner of the page to search topics: https://www.lindapjones.com/podcasts/ Be Wealthy & Smart, is a personal finance show with self-made millionaire Linda P. Jones, America's Wealth Mentor™. Learn simple steps that make a big difference to your financial freedom.  (Some links are affiliate links. There is no additional cost to you.)      

Scott is the President & CEO of Douglas Elliman and has been a leader in the industry for nearly three decades. He is a driving force behind the globally recognized brokerage's ranking as one of the largest independent residential real estate firms in the United States. From the outset, Scott has helped oversee expansion efforts in New York, Florida, California, Massachusetts and Texas, and has restructured operations in Westchester, Connecticut and the Hamptons. He has also led the development of a more streamlined and strategic operations team, bringing together top-tier talent across a range of disciplines including public relations, marketing and technology. Previously, Scott enjoyed a 26-year tenure at The Corcoran Group, where he was a protégé of Barbara Corcoran. He quickly earned a number of esteemed titles, including Chief Operating Officer and Senior Managing Director of the Chelsea Flatiron office, which ranked among the company's top 10 locations nationwide during his 11 years of leadership.

In a recent Fox Business interview, real estate entrepreneur and “Shark Tank” star Barbara Corcoran shared her prediction for when home prices will rise, how much she expects them to increase and more.   I take a look at the data to show why she is right. This is a show for millennial first time home buyers looking to buy their 1st home and build generational wealth through real estate. Real estate is a way to build black wealth and close the wealth gap.  

This week, Jason is joined by entrepreneur, business leader, real estate investor, and fan favorite shark, Barbara Corcoran! We all know Barbara as one of the savvy, high-powered investors on Shark Tank, but what you may not know is her unique and diverse business career that sparked the opportunity for her to be on the show. Barbara founded her real estate company, the Corcoran Group, in 1973 and over the years, she grew her company from a small business into a $5 billion dollar real estate empire. Since then, she has expanded her skill sets into many other ventures, such as becoming a bestselling author, motivational speaker, podcaster, content creator, television personality, and so much more.  Barbara gives insight to the current state of real estate, the benefit to getting in the game early, why building an audience is easier today due to social media, using fear as a motivator, how she makes her decisions to invest on Shark Tank, and her take on prenups, postups, and discussing finances with your partner. Barbara also reveals how women have to compete for the seat on Shark Tank, why she never wants to lose someone else's money, the difference between making money and making money on your money, and what was the biggest loss of money on a single business transaction. Does she have anything to do with Corcoran Group currently? What are the rules for Shark Tank? What is the best return she ever got on a deal from an investment on Shark Tank? Who is the most impressive public figure she's met? Barbara reveals all that and so much more in another episode you can't afford to miss!  Be sure to follow the Trading Secrets Podcast on Instagram & join the Facebook

Three-time celebrity endorsed author Crystal O'Connor is the creator of 'Moxie Entrepreneur' & Moxie Media Solutions with programs like High Ticket Mastery, Wealthy Wellness Academy, Moxie Bod, and author of Unleash Your Moxie endorsed by Barbara Corcoran from Shark Tank. Crystal teaches women and small business owners all over the world how to create 6 & 7-figure incomes by getting raw & Moxie in business.Episode Links:Web: https://wealthywellnessacademy.com/Facebook: https://www.facebook.com/profile.php?id=1440527906Twitter: https://twitter.com/moxieuLinkedIn: https://www.linkedin.com/in/crystaloconnor/YouTube: https://www.youtube.com/crystaloconnorTikTok: https://www.tiktok.com/@thecrystaloconnorLinkTree: https://linktr.ee/thecrystaloconnorInstagram: https://www.instagram.com/thecrystaloconnor/Pinterest: https://www.pinterest.com/crystaloconnor/Joey Pinz Conversations Podcast Information: • Website: https://www.joeypinz.com • Link Tree: https://linktr.ee/joeypinz • Music by Tom Izzo: @wahlsinger  https://tomizzomusic.com  Support our podcast:  • Subscribe: https://joeypinzconversations.com/subscribe/ • How much is this podcast worth to you? Consider $5, $10 or $20/mo with Patreon: https://www.patreon.com/joeypinz  • How about a one-time payment?  • What is the episode worth to you? $25/$50/$100/$500 /$1,000/$5,000 with PayPal (one-time): https://www.paypal.com/paypalme/JoePannone Please subscribe/follow to Joey Pinz Discipline Conversations Podcast: • Spotify, Apple, Google, or others.  Please consider rating with 5 stars if you like it. • Apple: https://podcasts.apple.com/us/podcast/joey-pinz-discipline-conversations/id1583997438 • Spotify: https://open.spotify.com/show/69SFwY3XSwcw9qNvElAn10 • Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODI4OTA2LnJzcw • YouTube: https://www.youtube.com/c/JoeyPinzDisciplineConversations?sub_confirmation=1Please follow on social media: @TheJoeyPinz • Instagram: @TheJoeyPinz https://www.instagram.com/TheJoeyPinz  • Twitter: @TheJoeyPinz  https://twitter.com/TheJoeyPinz • Facebook: @TheJoeyPinz https://www.facebook.com/TheJoeyPinz • TikTok:  @TheJoeyPinz  https://www.tiktok.com/@thejoeypinz • Minds:  @TheJoeyPinz  https://www.minds.com/thejoeypinz • YouTube:  @TheJoeyPinz  https://www.youtube.com/@thejoeypinzFinally,  join our newsletter: https://joeypinzconversations.com/#newsletterSupport the show

Kennon Maurer joins me today and we have lots of great stories to cover from some of the highest mortgage rates in recent history, is demand dropping? Why aren't home prices going down!? Should you wait to invest? Is there a "bloodbath" coming as Barbara Corcoran says?? Why can't builders and developers build faster?? Investors are also backing off so what will save us?? Tiny Home? Now you can get one off the shelves at Home Depot but what is the cost and what do you actually get? Maybe you can build a home but now one state is running out of water! How do you fix that?? Plus we talk about some industry insider info like the NAR commission and pocket listing investigation continuing, Keller Williams, eXp and others are getting sued over discrimination, Loan Depot hires a new CFO and MORE!!

May jobs report complicates things for the Fed, a new House bill would incentivize home selling in an effort to boost supply, and bigwigs like Elon Musk and Barbara Corcoran escalate rhetoric around a looming 'real estate recession'.

After an insanely successful first day, the founders of Cousins Maine Lobster knew they had an instant classic on their hands. But what they didn't know was that some of their early customers were actually Shark Tank producers. Not once, but twice, the producers tried to convince the two founders into appearing but each time, they turned it down. Eventually, the call of the Tank was too powerful to ignore and Cousins Maine Lobster appeared on Season 4 of Shark Tank. Since closing a deal with Barbara Corcoran, they have been able to expand to over 50 trucks and locations across 24 states. In today's episode, we chat with Sabin Lamac, the co-founder of Cousins Maine Lobster about:

This week Kelli and Troy take it to the ballroom in this supersized star-filled episode! Who do they cover? Everyone that you can think of, from Barbara Corcoran of Shark Tank fame to Ravens legend Ray Lewis. So sit back and listen to Troy and Kelli try to say European last names, rave over Karina Smirnoff, and laugh at the behind-the-scenes debauchery. Even if you've never seen an episode of Dancing With The Stars, we promise you'll fox trot away smiling.  We have two incredible sponsors this week! Get 15% off of OneSkin with the code BLINDS at oneskin.co. Change your skin today with OneSkin!  Factor is also a sponsor this week! Head to FACTORMEALS.com/blinds50 and use code blinds50 to get 50% off your first box. It's our favorite meal program out there!  Learn more about your ad choices. Visit megaphone.fm/adchoices

The lads throw on their Throx and scrub their daddies as they dive headlong into the nightmares of capitalism in the hit reality TV show Shark Tank. Topics include what makes a good pitch, the number of socks in a Throx, and the odious core at the heart of American mythmaking. Want more TWOAPW? Get access to our full back catalogue of premium/bonus episodes and add your name to the masthead of our website by subscribing for $5/month at Patreon.com/worstofall! Media Referenced in this Episode: Shark Tank Available on Hulu Playlist for this episode of the podcast can be found here “Ex-NFL player thought ‘Shark Tank' would launch his barbecue empire. It became a nightmare, he says” by Stacey Perman, LA Times. May 18th, 2023. Lori Cheek's TEDxFultonStreet talk Maneesh Sethi's TEDxWindsor talk Senate Banking Committee Examines FTX Collapse by C-SPAN. Senate Banking hearing on the downfall of cryptocurrency exchange FTX — 12/14/22 TWOAPW theme by Brendan Dalton: Patreon // brendan-dalton.com // brendandalton.bandcamp.com Featuring David Armstrong as “Mark Cuban” and Eleanor Philips as “Barbara Corcoran”. 

The StclairSpeaks show amplifies the stories of industry experts through in-depth interviews. Hosted by Yahavy St Clair, the podcast features a diverse range of business professionals from around the world, diving into their industry knowledge and personal journeys to success. In this episode, we have the privilege of interviewing Crystal O'Connor, a three-time celebrity-endorsed author and the visionary behind 'Moxie Entrepreneur' and Moxie Media Solutions. Crystal's impressive repertoire includes programs such as High Ticket Mastery, Wealthy Wellness Academy, Moxie Bod, and the bestselling book, Unleash Your Moxie, which received a glowing endorsement from none other than Barbara Corcoran of Shark Tank. Join us as Crystal shares her expertise and empowers women and small business owners around the globe to tap into their inner strength and resilience, helping them create 6 and 7-figure incomes by unleashing their raw talent and embracing the Moxie mindset in their entrepreneurial pursuits. From practical strategies to inspiring stories, this conversation will provide invaluable insights into achieving financial success, maintaining physical well-being, and finding genuine happiness. Guest contact info https://wealthywellnessacademy.com/ Stream all interviews: https://www.thestclairspeaksshowpodcast.com/

5/19 Hour 3   1:00 John Feinstein 25:00 Two male musicians showered together 32:00 Barbara Corcoran posing at Martha Stewart 38:00 JP's weird cliche game

On this Thursday edition of Sid & Friends in the Morning, the crew gets invited to the Mets game this afternoon by Mr. Peerless Boilers, Pete Morgan. Fogged with overwhelming excitement, the end of today's program couldn't come fast enough. Regardless, Sid delivers the news of the day impeccably for your listening pleasure. That news includes New York City Mayor Eric Adams digging himself a bigger hole regarding the migrant crisis, the consequences of a default on the debt ceiling are believed to be very severe, Congressman George Santos' expulsion measure gets moved to an Ethics Panel, Governor Kathy Hochul responds to Nikki Haley's call for a pardoning of ex-marine Daniel Penny for the manslaughter charges brought on him for the subway death of Jordan Neely, and a bipartisan bill aims to keep AM radios in all vehicles. Curtis Sliwa, Barbara Corcoran, Andrew Napolitano, Monica Crowley, Bill O'Reilly and Bo Dietl join the program, and make sure you don't miss out on the Thursday installment of The Peerless Boilers Sid's Take Trivia Game. Learn more about your ad choices. Visit megaphone.fm/adchoices

Businesswoman and television personality Barbara Corcoran joins the program to promote the season finale of Shark Tank set to air this tomorrow night, May 19 on ABC. Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneur Barbara Corcoran (ABC's “Shark Tank”) joins Chris for a wide-ranging discussion about whether luck factors into success, the role that impostor syndrome plays in life and why some of the best entrepreneurs struggle with insecurity, how letting children experience failure early in life can help them become more independent later on, whether American culture no longer celebrates success, how the media weaponizes apologies, and much more. Follow and subscribe to The Chris Cuomo Project on Apple Podcasts, Spotify, and YouTube for new episodes every Tuesday and Thursday.

From ages 26 to 32, John Lee Dumas went through what he calls his ‘six years of struggle.' Fresh out of the military and bewildered with what to do with his life, he dropped out of law school and quit his corporate finance job after only one year. When he turned 32, he launched Entrepreneurs on Fire, the first daily entrepreneurship podcast, which skyrocketed him to success. In this episode of YAPClassic, you'll learn how JLD monetized his podcast and his top tips for new podcasters. He also explains how he batches his time and utilizes his mornings to maximize productivity.  John is the founder & host of Entrepreneurs On Fire, an award-winning podcast where he interviews inspiring entrepreneurs to help you along your entrepreneurial journey. He's also the author of The Common Path to Uncommon Success, a 17-step roadmap to financial freedom and fulfillment. JLD and his podcast have helped millions of people and revolutionized the podcasting space by putting out daily podcast episodes for over a decade.  In this episode, Hala and John will discuss:  - Being the only option for your audience  - Sticking to your vision amid negative feedback  - John's unique process of prepping for daily interviews - How batching work can give you several days of free time  - You may be poorly utilizing your mornings  - How John started making 6 figures a month from podcasting  - John's top tips for generating passive income  - The rise of the ‘procaster' - How to start a successful podcast in 2023  - And other topics… John Lee Dumas is the founder & host of Entrepreneurs On Fire, an award-winning podcast where he interviews aspiring entrepreneurs to help you along your entrepreneurial journey. He's also the author of The Common Path to Uncommon Success, a 17-step roadmap to financial freedom and fulfillment. He has interviewed over 3,000 incredible entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, and many more. JLD is also the creator of The Freedom Journal, The Mastery Journal, and The Podcast Journal, a series of journals dedicated to helping you master the necessary skills you need for success.  LinkedIn Secrets Masterclass, Have Job Security For Life: Sign up at yapmedia.io/course. Resources Mentioned: Entrepreneurs on Fire Podcast: https://www.eofire.com/  John's Books: https://www.amazon.com/stores/John-Lee-Dumas/author/B00BJXAPKW?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true  John's Journals: https://www.eofire.com/about/  John's YouTube: https://www.youtube.com/c/johnleedumas  John's LinkedIn: https://www.linkedin.com/in/eofire/?originalSubdomain=pr  John's Instagram: https://www.instagram.com/johnleedumas/?hl=en  John's FaceBook: facebook.com/johnleedumas1/  More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Barbara Corcoran understands real estate arguably better than anyone else. And while most of us know her from Shark Tank, Barbara swims in a league of her own as one of the most successful real estate investors and brokers in New York City. She knows the up-and-coming areas, the overpriced hipster neighborhoods, the streets to stray away from, and which will make you rich when owning real estate. And while Barbara has made a killing, she's done it in a way foreign to almost any other real estate investor. If you want to know the “formula” for making a fortune, this is the episode to tune into. In it, Barbara uncovers the exact way she finds the hottest rental markets before anyone else, why she consistently overpays for properties, the reason you should partner on almost EVERY deal you do, and why small-time investors are MUCH more likely to succeed than the big players. Not only that, but Barbara also shares her past failures and why falling flat on her face was what she needed to see great success. She talks about her infamous word-of-mouth campaign that sold out an eighty-unit apartment complex in hours, the “Corcoran Report” that landed her on the front page of The New York Times, and why you MUST talk to waiters whenever investing in a new area.  In This Episode We Cover: Barbara's investing formula that will make you a FORTUNE (if you take the risk!) A terrible first real estate investment and a crucial finding Barbara learned from failing Overpaying for properties and why savvy investors don't worry about the purchase price Cash-out refinances and why Barbara is ALWAYS taking money out of her properties Almost unbelievable marketing moves that Barbara made to boost her business Whether or not buying with today's “high” mortgage rates is a mistake Why taking a night drive could be your key to finding the best real estate markets  And So Much More! Links from the Show Find an Agent Find a Lender BiggerPockets Youtube Channel BiggerPockets Forums BiggerPockets Pro Membership BiggerPockets Bookstore BiggerPockets Bootcamps BiggerPockets Podcast BiggerPockets Merch BPCON2023 Listen to All Your Favorite BiggerPockets Podcasts in One Place Learn About Real Estate, The Housing Market, and Money Management with The BiggerPockets Podcasts Get More Deals Done with The BiggerPockets Investing Tools Find a BiggerPockets Real Estate Meetup in Your Area David's BiggerPockets Profile David's Instagram David's YouTube Channel Work with David Rob's BiggerPockets Profile Rob's Instagram Rob's TikTok Rob's Twitter Rob's YouTube Barbara Corcoran's Top 5 Tips for Winning During a Market Downturn 3 Rules for Crushing It in Business w/Barbara Corcoran Connect with Barbara: Barbara's Instagram Barbara's Podcast Barbara's Twitter Click here to listen to the full episode: https://www.biggerpockets.com/blog/real-estate-763 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to The Viall Files: Going Deeper Edition! Today we are joined by Barbara Corcoran to talk business, love, and pop culture. What were the defining moments of her career, what does she think about modern dating and hook-up culture, and how about flirting with Nick? We then have a “Sweating the Wedding” bridesmaid who has been plagued by Venmo requests from a very bougie Maid of Honor… the bachelorette trip is quickly approaching, and she's worried about the potential budget and charges coming her way.  “Pettiness, me? Of course!”  Start your 7 Day Free Trial of Viall Files + here: https://viallfiles.supportingcast.fm/  Please make sure to subscribe so you don't miss an episode and as always send in your relationship questions to asknick@theviallfiles.com to be a part of our Monday episodes. Join us for our new LIVE show on Thursdays at 9PM ET/6PM PT on Amp, available in the Apple app store. Android User? Listen here: https://www.onamp.com/  To Order Nick's Book Go To: http://www.viallfiles.com  If you would like to get some texting advice on Office Hours send an email to asknick@theviallfiles.com with “Texting Office Hours” in the subject line! To advertise on the show, contact sales@advertisecast.com or visit https://www.advertisecast.com/TheViallFiles  THANK YOU TO OUR SPONSORS: Alo Moves -  For a limited time, Alo Moves is offering our listeners a free 30-day trial PLUS – get this - 50% off an annual membership. But you can only get it by going to https://www.alomoves.com and use code NICKVIALL in all caps.  BetterHelp - Discover your potential with BetterHelp. Visit https://www.BetterHelp.com/VIALL today to get 10% off your first month. Episode Socials: @viallfiles @nickviall @barbaracorcoran @nnataliejjoy @alison.vandam @liffordthebigreddog @dereklanerussell