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Are you using video as part of your outreach? Are you using it for prospecting? How's it working out for you? You know, despite video sounding like it should work really well… for a lot of my clients it's simply not.There are a couple of reasons for that. 1: The standard prospecting video format has become tired or cliched2: An increase in spam and scam has meant larger organizations are telling their people, don't click on the link.3: Sales teams find it too difficult and too time consuming to create the video Today we are going to talk to Mike Pritchett, he is the CEO of a video vendor called Shootsta. If you'd like to be getting better results from video, then there is something in this for you.
The Catalysts Podcast focuses on the key benefits of corporates and startups working together and how these partnerships can become a catalyst for change for the future.In each episode we will undertake a very informal interview with either a startup or a senior corporate stakeholder, covering their unique experiences of working in partnerships, (this will include key benefits, key lessons, insights etc)Host: Ken Valledy (Partner/Co-founder at Progressive)https://www.thisisprogressive.comProgressive helps organisations unlock and commercialise new growth opportunities more rapidly than their competition and more effectively than traditional innovation programmes.The Catalysts Facebook Grouphttps://www.facebook.com/groups/171131600791759This episode's guest: Sebastian (Bazz) Deans: VP UK/Europe (Shootsta). Shootsta is the only subscription-based, scalable video solution in the world, educating and empowering brands to create high-quality, cost-effective videos – in just 24 hours.Bazz's contact details:LinkedIn page: https://www.linkedin.com/in/sebastiandeans/Email: bazz@shootsta.com Shootsta Website: https://shootsta.com/en-gb/If you would like to submit a question for a future guest, please email ken@thisisprogressive.comTo find out more about Progressive, please contact us on:Email: Ken@thisisprogressive.comLinkedIn: https://www.linkedin.com/company/18066213/admin/Twitter: https://twitter.com/Progressive_HQ
Mike Pritchett grew up obsessed with video, always carrying a camcorder around to film his friends doing skateboard tricks. He founded his first production company in 2006, working on big budget video projects, when he was challenged by one of his clients to create a scalable and affordable video offering. So he created Shootsta, a customised video kit and training platform; teaching clients to capture their own video and then use Shootsta's editing team to turn this content around within 24 hours. I ask Mike about how Shootsta is disrupting the video industry by simplifying the production process, the benefits of having clients film their own content and how his service has helped users improve their business' communication both internally and externally. Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube. Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses. Got a question or comment for Mark? Send an email. . See omnystudio.com/listener for privacy information.
Shootsta is a cloud video technology company helping enterprises transform their communications, using video to keep employees and consumers engaged whilst remote working and this especially with social distancing and minimal human contact. Mike Pritchett, Founder and CEO, Shootsta shares more about ensuring employee engagement when working from home and the future of virtual conferences.
Video production has traditionally been an industry that requires significant investment to be done well. However in recent years the game has changed. More and more people have access to high-quality camera equipment, and we've seen social media sites requiring regular video content for brands to stay relevant. But how do you produce more video, at a lower price, while maintaining quality? Mike Pritchett is the CEO and co-founder of Shootsta, a company that set out to solve that problem. Shootsta empowers businesses to film their own video content, and then they handle all the post production to make it look great. In just a few years Shootsta has grown to be a global company that is charting their own path and rewriting the rules.Find us on social: linktr.ee/buildingaunicornVisit our presenting sponsor: lawpath.com.au.
Brands around the world are demanding more authentic stories to share with their audiences. A company called Shootsta sat back, smiled, and decided to change the way video gets created. Calling out a professional crew can cost between $5-$7k. This is a budget many businesses can't afford. Not to mention the hassle of trying to organize your CEO for what should be a 5-minute shoot. Because of this, video output is irregular, the messages are mixed, and there's no consistency for viewers. The team behind Shootsta came from the corporate video production world and constantly had clients tell them that they wanted to produce internal, marketing, or promotional videos every week. Still, it was just too hard and too expensive. They realized if they could equip companies with the right gear and training, they could film their own content, and they could do all the heavy lifting with the post-production. And that's when Shootsta was born. Mike Pritchett, Founder & CEO Shootsta, joins me on today's episode of Tech Talks Daily. Mike has over 14 years of experience in the video production industry. Starting his career behind the camera then moving into post-production, as a visual media communications expert, he now specializes in directing and project management. Mike spent four and a half years of his career traveling across Asia, producing promotional and corporate videos for an international media company. He is the co-founder of Australian charity Kenya Aid leading him to be a guest speaker for The United Nations Young Professional Conference. He has also been a lecturer at the Digital Marketing Institute, on the effectiveness of video marketing. Mike Founded Trapdoor Productions Pty Ltd in 2006 and built it up to include a suite of fortune 500 clients, including Adobe, Nikon, Rio Tinto, Campbell Arnott's, Schweppes, and many more. Trapdoor were also finalists in two categories at the 2015 Business Excellence Forum. Over the past decade, Mike has switched his focus from video production to business, completing the Australian Institute of Company Directors Course in 2012. His passion is now to build a thriving international company that meets a growing demand for corporate video.
In today’s episode, Curt interviews String Nguyen, THE pioneer of LinkedIn video, a two-time LinkedIn Top Voice, a video evangelist for Shootsta, and all around awesome person. Curt and String geek out about LinkedIn, building online communities, entrepreneurship and more. More about String: String’s LinkedIn: https://www.linkedin.com/in/stringstory/ StringStory.co: https://stringstory.co/
In this MarTech Interview, we speak to Chad Lakin, the Vice President of Shootsta's Americas operation. We speak to Chad about why finding a video production like Shootsta unleashes your video strategy and enables your internal resources to focus on becoming amazing storytellers rather than worrying about equipment and post-production. Shootsta has disrupted the video production industry with a global subscription method, educating and empowering brands everywhere to make high-quality videos cost-effectively at scale. Their Shootsta Kit includes a DSLR camera, tripod, light, mics, and iPad autocue. And they don’t stop there – they train you to use the Kit, and offer value-adds like video strategy, camera operators, subtitles, animations, video hosting, and additional Kits. Videos are edited and ready to share in 24 hours. Shootsta is the only always-on video production company in the world, with staff in London, Sydney, San Diego, Singapore, and Hong Kong offices providing 24-hour coverage and consistency. So you can shoot today and share tomorrow. Special Guest: Chad Lakin.
EP 39: Video Marketing with Shootsta's Chad Lakin In Episode 39, Tyler and Andy start off by discussing Nike's new campaign with Collin Kaepernick and the brand strategy behind it. Then, Chad Lakin, the VP of Shootsta North America, shares his insights about what marketers can do to get the most value out of their video content, and how brands can position themselves to be successful in a B2B space. Chad talks about why Shootsta was created: as a solution to businesses looking to create a high volume of quality videos at a low cost. He says that the previous model of video content creation, involving large production teams, high costs, and long post-production periods, is no longer viable in today’s rapidly changing marketing landscape. Instead, due to the expectation of brands to create a much higher volume of short-form content for social media platforms, Chad advises companies to shift their focus onto story and authenticity. Throughout his talk with Tyler, Chad gives various tips on different types of videos for different platforms, including live video tips for Facebook and strategy for long form and short form content. Ultimately though, he urges brands to be thoughtful about where their content will be and what message they want to convey, and to personalize videos for the audience they are trying to reach. He leaves listeners with the advice that video does not have to be expensive, time consuming, or difficult. Join Tyler, Andy, and Chad in this conversation about video marketing best practices. Timestamps 00:00 - Intro 01:00 - What’s in the News | Colin Kaepernick Nike Ad 13:51 - Featured Guest Intro | Chad Lakin 14:09 - What is Shootsta? 15:04 - Staying Agile with Fast Video Content Turnaround 16:03 - Great vs. Average Video Content 17:58 - Planning and Producing Videos 19:14 - How to Prepare for a Shoot 20:25 - Mistakes Marketers Make when Shooting Video 21:13 - Importance of Native Video on Social Media Platforms 22:08 - Tips for Live Video 24:39 - Planning for Long Form & Short Form Content 26:47 - Making the Most out of Smartphone Video 28:15 - Missed Opportunities in Video Marketing 28:49 - Getting Started with Video Content Creation 30:42 - How Much Should My Video Cost? 32:34 - Shootsta Background | Growing Your Brand 36:22 - Setting Yourself Apart in the B2B Space 37:15 - Key Takeaway 40:09 - Outro Featured Guest | Chad Lakin Catch Tyler speaking at a conference near you! // Retail Global: RetailGlobal.com Promo Code for $100 Off Your Registration: FD100 Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
Video technology company, Shootsta, helps big brands in Singapore and beyond produce amazing video content without the need of relying on a production company. It is a completely unique business model. What was the impetus for it and how is it disrupting the industry? We found out from Mike Pritchett, Shootsta’s founder.
On the podcast this week we talk to Mike Pritchett, CEO and co-founder of Shootsta, a video production agency in Sydney. Designed to empower brands and agencies to produce high-quality video, Shootsta supplies clients with an all-in-one visual studio in a single hard case and offers a 24-hour turnover. Understanding the importance of delivering consistent and timely content, Mike shares with David the value of video production in 2018 and the power it has to connect brands with their audience. With humble beginnings in Sydney, Shootsta is slowly taking over the world with a presence in Southeast Asia, North America and Europe. It’s no secret anymore that video is the future of marketing and Shootsta has taken a complex idea and simplified it. Learn more! Discussed in this episode: What is Shootsta and why is it important The future of video production The role of video to connect brands and agencies with their audience While attention spans get smaller, video can only become more influential Reasons to consider introducing video production to your media/publishing team
On the podcast this week we talk to Mike Pritchett, CEO and co-founder of Shootsta, a video production agency in Sydney. Designed to empower brands and agencies to produce high-quality video, Shootsta supplies clients with an all-in-one visual studio in a single hard case and offers a 24-hour turnover. Understanding the importance of delivering consistent and timely content, Mike shares with David the value of video production in 2018 and the power it has to connect brands with their audience. With humble beginnings in Sydney, Shootsta is slowly taking over the world with a presence in Southeast Asia, North America and Europe. It's no secret anymore that video is the future of marketing and Shootsta has taken a complex idea and simplified it. Learn more! Discussed in this episode: What is Shootsta and why is it important The future of video production The role of video to connect brands and agencies with their audience While attention spans get smaller, video can only become more influential Reasons to consider introducing video production to your media/publishing team Hosted on Acast. See acast.com/privacy for more information.