Lion's Share Marketing Podcast

Strategies for Post-Pandemic Performance Marketing In Episode 123 of the Lion's Share Marketing Podcast, Tyler and Jon discuss Google's launch of Performance Max (PMax), which will go into effect this September. They explain how PMax rolls multiple Google apps into one platform, allowing marketers to manage campaigns from one location and leverage Google's machine learning to maximize their creative ability.  Then Tyler introduces Bobby Macauley, Director of Performance Marketing at ALOHA. Bobby explains his role at ALOHA and how Hawaiian culture influences the company's culture and products.  In their discussion, Tyler and Bobby examine recent trends and changes in performance marketing as Bobby shares his favorite marketing tools and strategies post-Covid.  To end the episode, Bobby gives his key takeaway: “test everything… keep testing”, and talks about the importance of testing in performance marketing.  Timestamps 00:00 - Intro  01:05 -What's in the News: Google Performance Max  04:50 - Featured Guest: Bobby Macauley, Director of Performance Marketing at ALOHA  05:12 - Bobby explains the story of ALOHA and his role at the company  07:49 - Changes in performance marketing since Covid  11:05 - The effects of iOS 14.5 on digital marketing and the need for attribution software  13:50 - What's working right now in performance marketing  17:45 - Bobby's favorite marketing software  21:00 - Advice for new media buyers in light of recent changes  23:20 - The biggest mistakes in performance marketing  26:20 - What's next in performance marketing?  29:50 - Key Takeaway  31:10 - Outro Music Music: Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Marketing Agency Red Flags with John Doherty In Episode 122 of the Lion's Share Marketing Podcast, Tyler and Jon discuss the upcoming addition of a cheaper, ad-supported Disney Plus subscription tier. Listen as Tyler and Jon weigh the potential pros and cons of the types of ads Disney will display and how this could make them the highest earning streaming platform. Then Tyler introduces John Doherty, a digital marketer and founder of Credo. During his interview, John discusses the path he took that led to him founding Credo, why companies are looking more toward utilizing agencies rather than employing full marketing teams, and some red flags to look for if you're a client. John discusses what separates the winners from the losers among agencies looking for new clients and why being creative with your client's ad budget is vital in our current economy. Finally, hear John explain his strategies for growing Credo, what he believes separates the marking amateurs from the marketing professionals, and what he would look for when hiring an agency. Timestamps 00:00 - Intro 01:50 - Ad-Supported Disney Plus 13:43 - John Doherty, Founder of Credo 24:32 - Winners and Losers 31:40 - Growing Credo 42:40 - Key Takeaway 47:54 - Outro   Music: Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Strengthening Community & Fan Loyalty Through TBL with David Magley   In Episode 121 of the Lion's Share Marketing Podcast, Tyler and Jon discuss Fidelitas' purchase of the San Diego Sharks. Listen as Tyler and Jon explain the design overhaul, from a new website to the team colors and fan experience.   Then Tyler introduces David Magley, former NBA player and current President of The Basketball League. During his interview, David explains the core differences between TBL and the minor league, what makes TBL players so special, and why these teams are so sustainable—more so than some pro teams. He discusses what, across the league, is working to bring fans out to games and to create loyalty.   David talks about how TBL is aiming to close gaps within the communities they're a part of, how doing so can lead to massive expansion, and why a league doesn't need the revenue dollars of the NBA behind it to be successful.   Finally, hear David explain how TBL is the first pro league to take on decentralization, switching their Atlanta team over to 100% NFT ownership, and how it's giving fans a say on everything from uniforms to arenas.   Timestamps 00:00 - Intro 01:02 - We Bought a Basketball Team 06:40 - How We're Building a Fan Base For Free  11:35 - Introducing David Magley 12:03 - What Is The Basketball League? 15:58 - How The Basketball League is like Jimmy John's 24:18 - The Basketball League's Biggest Opportunity 29:18 - Using NFTs to Buy a Basketball Team 34:55 - The Future of The Basketball League and Fantasy Sports 37:53 - Key Takeaway 41:14 - Outro   Resources: San Diego Sharks Basketball The Basketball League (TBL)   Music: Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Maintaining Effective Operations with Joshua Johnston Tyler and Jon discuss the recent events causing Peleton's stock to drop and the importance of ensuring product placement opportunities aren't detrimental to a brand's image.  Tyler is joined by Josh Johnston, founder of 321 Pocket Ops, to discuss how to effectively scale operations, the effects of inflation and the talent acquisition war on the PR and marketing landscape, and tips for brands on evaluating the agencies they partner with.  Josh's final thought to listeners is to utilize P&L as the main metric as success in lieu of attribution as challenges loom for the industry. Josh emphasizes the importance of transparency for both brands and agencies to build strong relationships with one another.  Join Tyler, Jon, and Josh for insight on how brands and agencies can maximize the value of their strategic marketing partnerships. Time Stamps 00:00 - Intro 01:22 - Peloton: Stock Drop, Marketing Efforts, and Product Placement  09:00 - Josh Johnston Introduced  13:55 - How To Scale Exponentially Overnight 15:45 - State of the PR and Marketing Landscape 17:25 - Identifying Dishonest Agencies and the Importance of P&L Reporting 21:04 - Determining What Marketing Efforts to Outsource 22:50 - Specialist Agencies vs Full-Service Agencies  25:54 - Where Are Agencies Missing the Mark? 27:20 - Who is Winning the Talent Acquisition War? 30:25 - How Inflation Affecting Agencies 34:35 - This to Consider When Scaling Your Business  36:15 - Key Takeaway Featured Guests | Joshua Johnston LinkedIn What's In the News  Peloton: Stock Drop, Marketing Efforts, and Product Placement  Lion's Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

A/B Testing: The Value of Split Testing Your Landing Pages In Episode 119 of the Lion's Share Marketing Podcast, Tyler and Jon discuss the exciting prospects of Bing's upcoming new features. Then, stay tuned to hear Tyler talk with Zach Rego, the VP of Sales & Marketing of Unstack, which helps companies develop landing pages that convert customers. Zach and Tyler discuss the elements that make up an effective landing page and consider marketing leaders' biggest mistakes when creating landing pages. They also consider great company landing pages examples while examining Unstack's own content marketing strategy.    Tyler and Zach ultimately examine how influencer marketing could expand potential marketing channels. Zach's key takeaway is never to overlook A/B testing, as it is critical to developing an effective marketing channel.    Join Tyler, Jon, and Zach for a glimpse into the process of landing page development, Bing's future prospects, and the future of untapped marketing channels.   Timestamps 00:00 - Intro 01:12 - What's in the News: Bing's New Features 08:09 - Featured Guest: Zach Rego 10:00 - eCommerce vs. Traditional Landing Pages  11:25 -  What to Pay Attention to for Increase Conversion Rates 13:27 - Landing Page Mistakes Marketing Leaders Make 15:22 - Brands Doing Landing Pages Right 17:25 - Unstack's Content Marketing Strategy 19:27 - Zach's Next Steps: Influencer Marketing 22:20 - Unstack's Ideal Customer 23:50 - Zach's Key Takeaway 26:25 - Outro   Featured Guests | Zach Rego LinkedIn What's In the News  Bing Now Let's You Search Local Stores Lion's Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Tune into your Turbulence with Monique Maley, President of Articulate Persuasion   In Episode 118 of the Lion's Share Marketing Podcast, Tyler and Jon break down NBC's new partnership with Yahoo for CTV ads. Tyler and Jon discuss the benefits of doubling down on connected TV opportunities and expect to see an influx of DTC brands allocating marketing dollars to. Then Tyler is joined by our featured guest, Monique Maley, to discuss navigating turbulence in your communication as a marketer as well as building confidence within your team.   In our discussion with Monique, the President of Articulate Persuasion, she shares how her unique history and training as an actress have helped her understand the power of connection with an audience. It's all about messaging. Who are you trying to connect with? The connection amongst internal teams is just as important as brands connecting to their audience. Monique states the value of mindful communication as a leader and emphasizes the many benefits of authentic confidence and how to achieve it.   Monique's key takeaway encourages marketing leaders to focus on their blind spots in their current roles. After identifying what's in your blind spot, you'll have the clarity to take the next step in achieving your goals.    Join Tyler, Jon, and Monique to gain insight on navigating the turbulence in your life and career, and learn how you can take the next steps in achieving your goals through better communication and building authentic confidence.    Timestamps 00:00 - Introduction 01:05 - In the News: NBC Partners with Yahoo for DSP Ads 06:30 - Featured Guest: Monique Maley 07:15 - Monique's Acting History 09:13 - Discussion of Turbulence 12:20 - Identifying Turbulence and Addressing It 16:05 - Being Understood as a Marketing Leader 18:10 - Internal and External Confidence 21:38 - Developing Authentic Confidence 23:58 - Writing as a Marketer 30:23 - Monique's Key Takeaway 32:47 - Outro Featured Guests | Monique Maley LinkedIn What's In the News  NBC Universal's Peacock CTV inventory via Yahoo DSP Lion's Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  

Optimizing The Customer Experience with ProximoCX's Michael McMillan   In Episode 117 of the Lion's Share Marketing Podcast, Tyler and Jon introduce and discuss Google's new three-strike ad policy and its potential effects on the marketing space. In addition, they talk about the possible implications and changes marketing teams may undergo due to Google's new policy.    Stay tuned to hear Tyler talk with Michael McMillan, the CEO of ProximoCX and BizSprints. Michael and Tyler talk about the importance of customer experience when developing marketing strategies and discuss several examples of poor and excellent CX strategies. Michael also emphasizes several reasons why marketing leaders should be paying particular attention to CX this coming holiday season. Finally, Michael and Tyler examine how people can pursue careers in CX and the impact they can make in those positions. Michael's key takeaway for marketing leaders is to spend more time with customer experience teams, and the reward will be 100-fold.    Join Tyler, Jon, and Michael for insight into how Google's new policy is changing up the marketing landscape and a lesson on how important customer experience is for marketing leaders now and in the future.    00:00 - Intro 01:16 - What's in the News: Google's New Three-Strike Ad Policy 08:16 - Featured Guest: Michael McMillan 09:15 - CX's Role in Marketing Strategies 12:12 - Key Indicators to Consider in CX 15:05 - Biggest CX Mistakes Companies Make 16:45 - Examples of Good CX Strategy 24:32 - Talent Shortage in Retail and Commerce in Q4 30:20 - Michael's Advice for Marketing Leaders This Holiday Season 33:30 - What it takes to Become a CXO 36:56 - Michael's Key Takeaway 38:37 - Outro   Featured Guests | Michael McMillan LinkedIn What's In the News  Google's New Three-Strike Ad Policy Lion's Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  

Adaptive Marketing: Tourism Post Pandemic   In Episode 116 of the Lion's Share Marketing Podcast, Tyler and Jon discuss the email marketing changes coming with the upcoming Apple IOS 15 update. In addition, they talk about the potential changes that marketing teams will adopt as email privacy increases with IOS 15's new features.    Stay tuned to hear Tyler talk with Brian Hilemon, the Senior Director of Marketing Partnerships for the San Diego Tourism Authority (SDTA). Brian and Tyler discuss how San Diego and the SDTA have adjusted their marketing strategy of San Diego's tourism industry during the COVID-19 pandemic, and the SDTA's strategy as the city begins to reopen. Brian also discusses the indicators that he looks for when considering marketing efficacy for the SDTA. Finally, Brian and Tyler examine how marketing should and can empower partnering organizations to help drive business growth. Brian's key takeaway is for marketing teams always to put the customer first and make marketing decisions with that mentality.    Join Tyler, Jon, and Brian for insight into how Apple is changing the world of email marketing and a lesson on how the San Diego Tourism Authority structured its marketing strategies during and after the pandemic.    Timestamps 00:00 - Intro 01:18 - What's in the News: IOS 15 Updates' Effect on Email Marketing 10:16 - Featured Guest: Brian Hilemon 12:01 - How the SDTA Navigated the Pandemic 17:51 - San Diego's Marketing Points 19:09 - Brian's International Marketing Strategy 23:00 - Brian's Favorite Marketing Channels 24:01 - Key KPIs for SDTA 25:05 - Comic-Con 2021 News 26:59 - Empowering SDTA Partners from a Marketing Perspective 29:30 - Brian's Key Takeaway 30:36 - Outro   Featured Guests | Brian Hilemon LinkedIn What's In the News  IOS 15 Updates' Effect on Email Marketing Lion's Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  

Utilizing Underrated Marketing Channels w/ Rand Fishkin   In Episode 115 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the unexpected resurgence of Sirius XM. Stay tuned to hear Tyler talk shop with Rand Fishkin, the CEO and founder of SparkToro, which streamlines user insights for marketers. Rand and Tyler discuss the dangers of Google’s new FLoC program, which addresses privacy problems but has little consumer benefit. The two consider the importance of Rand’s article that discusses the implications of Google searches that end with Google-authored results rather than independently created sites. Rand worries that this trend will lead to diminished content creation even though Google is making the user experience more efficient.   Tyler and Rand ultimately examine the importance of underrated marketing channels like podcasts and the power of influence marketing. Rand’s key takeaway is to identify what media your competitors aren't using, and then buy low, and sell high. So join Tyler, Jon, and Rand for a perceptive glimpse into the world of marketing privacy, Google's continued domination, and the future of untapped marketing channels.   Timestamps 00:00 - Introduction 00:56 - What’s in the News: Accurate Targeting Opportunities Expand for Marketers on Audio Platforms 07:19 - Featured Guest: Rand Fishkin 10:21 - Rand’s Opinion on the Google vs. Apple Privacy Battle 12:29 - What is FLoC? 19:30 - Rand’s Google Results Article 27:40 - Are Paid Ads a Necessity For Every Marketing Campaign? 32:13 - What is the Most Underrated Marketing Channel Right Now? 45:33 - How Do You Get a Site Ranked High on Google? 51:00 - Implications of the End of Facebook Insights 54:40 - Rand’s Next Moves 57:40 - Rand’s Key Takeaway Featured Guests | Rand Fishkin LinkedIn SparkToro What's In the News  Accurate Targeting Opportunities Expand for Marketers on Audio Platforms Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Consumer Marketing Tips in the Cannabis Industry - EP 114   In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Twitter may offer a subscription in the near future. Twitter recently acquired Scroll, a membership-based platform that curates articles from different sites but posts the articles without the ads from the original pieces, providing the reader with a better user experience. Scroll has transitioned to a private beta, and Twitter plans to partner with Scroll to offer this service as a part of their potential subscription offering.   Tyler introduces Eric Rogers, CCO and Co-Founder of Levia, a Cannabis-infused beverage. Eric has a background in consumer marketing and saw an opportunity with cannabis beverages to break the stigma of Cannabis, and the idea of Levia was born. Levia creates an experience for consumers through a low-dose beverage that offers fast and predictable effects with their various product offerings.    Eric emphasizes the value of the consumer experience with their products, whether they’re new to the product or regular customers. The Levia team tackles the marketing challenges of the cannabis industry by turning those obstacles into opportunities. Eric explains that prioritizing the point-of-sale approach engages the existing customer who visits dispensaries to try a new product at a comparable price with what they are already likely to buy. Levia focuses on Budtender and customer education to drive their marketing and sales goals. Eric’s key takeaway for marketing leaders is to always start with the consumer. The more you know your consumer, the more successful you’ll be.    Join Tyler, Jon, and Eric as they divulge into the marketing strategy for an innovative product within the restrictions of the ever-changing cannabis industry!   Timestamps 00:00 Introduction 01:15 What’s in the News: Twitter Acquires Scroll 06:34 Featured Guest: Eric Rodgers  08:58 Levia's Branding Process  11:45 The Effect of Legalization & Levia's Go-To-Market Strategy  13:59 Priority Channels for Growth  15;32 Point-Of-Sale Marketing Model  17:16 Allocating Marketing Budget  18:56 Levia's Biggest Marketing Challenge  20:19 Connected TV (CTV) & Ads for Cannabis-Based Products  20:49 eCommerce Plans  23:03 Traditional Retail vs. Scaling D2C 24:49 Eric’s Key Takeaway  26:42 Outro   Featured Guests | Eric Rogers LinkedIn What's In the News  Twitter Acquires Scroll Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

The Rise of PürInstinct with Dominique Soucy   In Episode 113 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Amazon has surpassed 10% of the US digital ad space market share. The pair examine the importance of paid Amazon search-marketing for eCommerce companies in their early years.   Then, Tyler introduces Dominique Soucy, the Founder of an emerging sport called PürInstinct. Combining basketball, football, soccer, and rugby, the no-contact sport is focused on critical thinking and quick decision making during gameplay. Dominique got the idea for PürInstinct when he saw how significant decision-making and critical thinking skills played a role in his performance as a basketball player and wanted to recreate the rush of excelling at a sport highlighting these skills.   Dominique lauds the importance of building a community around his sport, going so far as to say that the passion in his community is also the basis for his marketing strategy. Understandably, Dominique’s key takeaway is just that: focus on marketing to the close community around you to eventually build so much passion that players want to share your content with the world. Join Tyler, Jon, and Dominique for a deep dive into the future of new athletics, NFTs in the PR world, and the vital role of building community to support marketing endeavors.   Timestamps   00:00 - Introduction 00:58 - What’s in the News: Amazon Surpasses 10% of the US Digital Ad Market Share 07:17 - Featured Guest: Dominique Soucy 09:25 - PürInstinct 10:38 - Where did the idea for PürInstinct come from 16:57 - The Importance of Building a Community and Relationship with Potential Players 20:20 - Dominique’s End Game with PürInstinct 24:35 - The New Market of NFTs and PürInstinct 30:12 - Building a Community for PürInstinct 37:20 - Dominique’s Key Takeaway 39:54 - Outro   Featured Guests | Dominique Soucy Twitter What's In the News  Amazon Surpasses 10% of US Digital Ad Market Share Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Lucrative eCommerce Ventures with Ben Knegendorf In Episode 112 of the Lion’s Share Marketing Podcast, Tyler and Jon break down brands diving into the new world of Non-Fungible Tokens (NFTs). NFTs are tokens that represent a unique digital item, purchased with cryptocurrency. The new popularity of NFTs, in general, has encouraged brands to use NFTs as PR campaigns. While artists like Beeple have sold off digital art of 69 million dollars, Pringles, Charmin, and various alcohol brands have been using NFTs as conduits for major PR stunts. Tyler and Jon highlighted that the future of NFTs is unstable. There will be winners and quite a few losers, but it’s interesting to this crypto-driven land grab nonetheless.   Then Tyler introduces Ben Knegendorf, host of the BK Show and serial e-commerce expert. Ben first explains how his e-commerce journey began - with a job at Walmart. He began flipping items on eBay and the venture eventually emerged into the eCommerce business with drop-shipping.   Ben gained his eCommerce expertise by selling furniture, golf equipment, and running a wide variety of other specialized eCommerce stores. Ben highlights that SEO is nowhere near dead and needs to be valued more in the eCommerce community. Ben has used what he’s learned interacting with various brands to acquire better products that match more consumers' needs after seeing customer feedback.   Ben then passes along his key takeaway: don’t sleep on SEO and start the side hustle you’ve been mulling over. Join Tyler, Jon, and Ben for an exciting look into the future of digital currency and the latest developments in the e-commerce world.   Timestamps 00:00 - Intro 01:21 - What’s in the News: Pringles Jumps on the NFT Bandwagon 08:52 - Featured Guest: Ben Knegendorf 10:10 - Ben’s Start in eCommerce 11:30 - Ben’s First Successful eCommerce Venture 14:12 - The Dangers of “Fake it Till You Make It” eCommerce Courses 15:18 - Shopify’s New Impact on eCommerce 15:30 - Ben’s Various eCommerce Businesses 16:31 - How to Make a Lucrative Exit in eCommerce 20:04 - Sharing Resources Across eCommerce Businesses 22:51 - Trends in eCommerce and Apple’s Future Battle Over Privacy 30:55 - Apple vs Roku for Original Content 32:16 - OTT Ads for eCommerce 34:26 - Ben’s Advice on SEO and Link Building 37:47 - When Should You Exit an eCommerce Business? 40:08 - What’s Ben’s Biggest Challenge in eCommerce? 41:00 - Ben’s Newest eCommerce Ventures 41:55 - The BK Podcast and His Inspirations 44:46 - Ben’s Key Takeaway   Featured Guests | Ben Knegendorf Twitter The BK Show What's In the News  Pringles Jumps on NFT Bandwagon Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Evolving Into A Global Brand with Shiri Hellmann In Episode 111 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the breaking news that Bronto, an email marketing software, coming to an end in May of 2022. They discuss how Bronto was overtaken with other options due to the overcrowding of the email marketing space. They commented that market leaders can never become too attached to their software. Tyler and Jon also mention that the team at Fidelitas are more than happy to help with migrating over from Bronto to any other platform. (See FidelitasDevelopment.com for details) Then Tyler introduces Shiri Hellmann, The Vice President of Marketing at SodaStream. Hellman dishes on her career path leading up to leading SodaStream's US marketing. Tyler and Shiri go on to discuss the different factors of her marketing strategy working for an independent company versus being a part of a global entity like Pepsi. In addition, Shiri gives some insight into how to market the same product with various global narratives. Shiri ends the podcast by providing listeners with a key takeaway: to have fun, because if you don’t have fun it’s not going to be worth it. There are ups and downs, but by the end of the day you have to want to get up again.  Join Tyler, Jon, and Shiri for insight into the role of global marketing and communications strategies and ways to be creative when faced with various marketing challenges and opportunities. Timestamps 00:00 - Introduction 00:58 - What’s in the News: Bronto Declared They Will be Entering Their ‘End-of-Life’ Phase 06:09- Featured Guest: Shiri Hellmann 06:27 - Shiri’s Career Path 08:05 - Strategy Differences Between An Independent Company And A Global Brand 12:05 - Nuances of a Communication Strategy For a Global Brand 14:20 - Differences Between Marketing the Same Product In Different Countries 17:22 - SodaStream Through the Pandemic 20:30 - New Channels That SodaStream Is Investing In 24:17 - Creative Process of SodaStream and Shiri's Approach To The Brand's Messaging  27:06 - Advice For Younger Marketers  29:27 - Differences Between Agency Life and Brand Life 33:07 - Key Takeaway 37:05 - Outro   Featured Guests | Shiri Hellmann SodaStream What's In the News  Bronto Enters End of Life Phase Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Bridging the Gap Between Native Mobile Apps and The Web In Episode 110 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s commitment to removing third-party cookies. While the moves do limit cookies, it merely ensures that Google is no longer making new technology to track people on a personal level. Tyler and Jon discuss this step towards balancing the privacy of the consumer with appeasing advertisers on Google. They recognize that the overarching issue of the balance between privacy and ads is rooted in outdated telecommunication rules written before modern technology.  Then, Tyler introduces Stephanie Cox, VP of Sales and Marketing at Lumavate, a low-code platform to assist marketers in creating Progressive Web Apps (PWA). Stephanie highlights the emerging importance of Progressive Web Apps that take up less space and don’t require app store downloads like native apps do.  Tyler and Stephanie discuss the diverse uses of a PWAs in e-commerce, B2B, and the next steps after launch for marketing leaders. Stephanie ends the podcast with a key takeaway and a book recommendation: never build a native mobile app again and read “The Four Agreements: A Practical Guide to Personal Freedom”. Join Tyler, Jon, and Stephanie for an illuminating discussion about the new world of PWAs and how to increase sales through product-led engagement. Timestamps 00:00 - Intro 01:18 - What’s in the News: Google Attempts to Balance Relevant Ads with User Privacy 09:13 - Featured Guest: Stephanie Cox 09:57 - Traditional Apps vs Progressive Web Apps 14:53 - Why Do Marketing Leaders Need to Build Apps in The First Place? 20:24 - eCommerce PWAs Are Succeeding 21:34 - B2B Applications of PWAs 23:26 - Next Steps For Marketers Once They’ve Built Their PWA 29:10 - How Are Marketers Tracking ROI When Using PWAs 32:16 - The Real Marketers Podcast 34:50 - The Impact of Stephanie’s Podcast on Lumavate 37:56 - Channels of Choice For Growing Lumavate 44:08 - LinkedIn Ad Strategies 49:39 - Stephanie’s Book Recommendation 55:04 - Stephanie’s Key Takeaway Featured Guests | Stephanie Cox LinkedIn Lumavate What's In the News  Google’s Commitment to Removing Third-Party Cookies Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Revolutionizing Brand Growth with AI Technology from Vizit In episode 109 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the hits and misses of this year's Super Bowl ads. While Tyler and Jon praised Bud Light’s seltzer ad and Uber Eats’ Wayne’s World commercial, the two discussed the shortcomings of Toyota’s Paralympic ad with low brand recall and Oatly’s bizarre jingle. The pair agreed that this year’s ads had more winners than losers, but only if marketers can ensure brand recall and map out logical next steps for viewers in their journey to purchase. Then, Tyler introduces Jehan Hamedi, the Founder and CEO of Vizit, a visual intelligence software company working to measure the effectiveness of visual content, imagery, and design. Jehan describes the previously untapped world of image optimization and explains how Vizit empowers marketers to enhance their visuals with data. Tyler and Jehan discuss Vizit’s role in media buying strategies, landing page optimization, and conversion rate optimization while touching on which data points marketers should value more. Jehan ends the podcast with his key takeaway: empower your colleagues with data so that visual content will resonate with audiences. Let the visuals do the hard work. Join Tyler, Jon, and Jehan for an insightful journey into the world of measuring the impact of visuals on consumers and the future of visual marketing content at large. Timestamps 00:00 - Introduction 00:53 - What’s in the News: The hits and misses of Super Bowl ads 12:34 - Featured Guest: Jehan Hamedi of Vizit 13:15 - What is Vizit? 14:00 - The untapped market of image optimization 15:30 - Vizit’s role in SOP and media buying strategies  19:47 - How Vizit optimized Master Lock’s thumbnails on Amazon 26:13 - Marketers undervaluing visual data points 29:08 - Super Bowl ad rundown 36:24 - Marketing Vizit as a young software company 39:16 - What’s next for Vizit? 44:09 - Jehan’s Key Takeaway 46:08 - Outro Featured Guests | Jehan Hamedi LinkedIn Vizit What's In the News  Super Bowl Ads Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Amazon Business Strategy Insights with Isaac Kuhlman - EP 108 In Episode 108 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news on Robinhood's brand crisis and how they have been taking a huge beating. In short: Robinhood didn't have a bad crisis communications plan, it just didn't have a plan, period.  Tyler then goes on to introduce Isaac Kuhlman, an Amazon coach. Isaac talks about how he got into the business of working with Amazon and how his strategy comes from taking complicated things and making them simple. Isaac explains his tips and tricks on how to become a successful seller on Amazon, the biggest mistakes sellers make, and what it takes to get those five star reviews.  Isaac shares tips for Amazon marketing and even more advanced strategies to scale to six figure sales numbers and beyond. In addition, Isaac takes us behind the scenes of Amazon merchant support and how to deal with Amazon when you are in dispute with their customer service. Tyler and Isaac also discuss Isaac's favorite software tools for Amazon merchants.  Then Isaac provides his key takeaway of always building a plan and to focus on advertising, ranking, and selling on Amazon. Join Tyler, Jon and Isaac in this episode on how to grow your brand- and your bottom line- with these top Amazon strategies.  Timestamps: 00:00 - Intro 02:07 - What’s in the News: Instagram Professional Dashboard for Creators 07:04 - Featured Guest: Isaac Kuhlman  07:31 - Isaac’s Career Path Leading to Amazon 12:29 - Biggest Mistakes Amazon Sellers Make Today 16:47 - Isaac’s Favorite Review Building Strategies for Amazon Merchants 19:47 - What’s Needed to Scale Businesses on Amazon to Six Figures and Beyond  21:55 - Tips For Marketing and eCommerce Leaders 27:50 - More Advanced Amazon Strategies From Merchants  30:01 - Amazon’s Merchant Support 31:26 - Advice For Merchants Dealing With Amazon 33:36 - Isaac’s Favorite Software Tools For Amazon 35:30 - Key Takeaway  37:50 - Outro Featured Guests | Isaac Kuhlman LinkedIn What's In the News  Instagram Professional Dashboard for Creators Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Grooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107 In Episode 107 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the dispute between Australian Parliament and Google over a recent bill that would require Google to pay publications. The search engine has threatened Australia with pulling their services completely if further negotiations are not held. Tyler and Jon weigh the benefits of maintaining Google services in Australia with the losses the company will have to take if the bill is passed.  Then Tyler introduces Calvin Quallis, the founder of Scotch Porter. Calvin details his journey to the creation of the self-care company rooted in his mother’s own work at a barbershop. Seeing how people felt transformed leaving the shop with their new look really stuck with Calvin.  Tyler and Calvin speak on the importance of both offline and online sales, balancing risk with self-forgiveness, and building emotional relationships with consumers. The two also consider the risks of relying on rented-channel marketing. Calvin ends the podcast with his key takeaway: be kind to yourself, take more risks, and you can’t pay your way to the top. Join Tyler, Jon, and Calvin for insight into the relationship between consumers and brands as well as the newest marketing challenges for self-care brands in the pandemic. Timestamps 00:00 - Introduction 01:11 - What’s In The News: Google Threatens to Pull Search Engine Services in Australia 07:48 - Featured Guest: Calvin Quallis 08:16 - Calvin’s Early Life and Career Path 13:10 - Scotch Porter’s Brand Growth and Development 14:52 - The Unique positioning of Scotch Porter as a holistic self-care brand 16:19 - Essential Marketing Channels for Scotch Porter 17:09 - Vetting Micro-Influencers for Marketing Purposes 18:42 - Biggest Scotch Porter Opportunities in 2021 20:24 - Calvin’s Advice to His Younger Self 22:28 - Greatest Marketing Challenge for Scotch Porter 25:40 - Black Friday Promotions for Scotch Porter 26:52 - Self-care products in the Pandemic 28:15 - Calvin’s Key Takeaway 30:02 - Outro Featured Guests | Calvin Quallis LinkedIn What's In the News  Google Threatens To Pull Search Engine From Australia Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Effective Retail Marketing Strategies to Adopt with Black Diamond Equipment In Episode 106 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the start to 2021 and the recent decision from social media channels to ban Donald Trump from their platforms. They delve further into the rights of social media platforms as private companies, and how this fully allows bans and censorship through their terms of service. The two go on to discuss the risks of rented channels versus owned channels, and which is best for building an audience. (Spoiler: the answer is ALWAYS owned channels.)   Then Devin Gillette, the Director of Retail at Black Diamond Equipment, joins the podcast. Devin and Tyler discuss the process of opening a flagship Black Diamond store in Park City, Utah. Devin talks about the importance of integrating community into their stores as a front-facing consumer marketing effort. They then look at how the pandemic has altered retail strategies overall, mainly with identifying key markets and target locations as more people are moving out of big cities. Devin talks about how social distancing policies have affected messaging for the industry at large, specifically for an outdoor activity-oriented company.   The pair also touches on how best to gauge effectiveness of digital campaigns in retail stores, as Devin talks about structuring their marketing team to work side by side with retail to better foster a successful dynamic. They end the podcast with a reminder to marketing leaders to not let the current state of the pandemic determine where they are headed. Join Tyler, Jon, and Devin to gain a better insight into altering retail marketing strategies amidst the pandemic!    Timestamps   00:00 - Introduction 00:53 - What’s in the News: Social Media Bans Trump 12:50 - Featured Guest: Devin Gillette 17:16 - Challenges of Opening Up a New Store During the Pandemic 20:28 - How COVID Impacted Retail Strategies Overall 23:35 - How Social Distancing Affects Company Messaging  28:51 - Devin’s Favorite Marketing Campaigns 30:11 - Gauging Effectiveness of Digital Campaigns 31:44 - Structuring a Marketing Team 32:58 - PR Integration with Retail Strategy 35:13 - Key Takeaway  35:15 - Outro Featured Guests | Devin Gillette LinkedIn What's In the News  Social Media Bans Trump Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco In Episode 105 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss disagreements between tech leaders Facebook and Apple regarding Apple’s new privacy changes, as well as the impact of those changes on small businesses. They discuss the privacy changes' effects on marketers with mobile marketing campaigns and data linked to individuals. Then Tyler introduces Steve Pacheco, the President and CEO of the American Advertising Federation (AAF). Pacheco dishes on his career path that lead him to the AAF and what drove him to his start in the Ad Industry. Tyler and Steve go on to discuss challenges brought on by the pandemic for marketing leaders and the lasting impact on the industry. In addition, Tyler and Steve touch on company culture, opportunities, and inefficiencies in the industry. Steve then goes on to explain why the AAF matters and the benefits of membership.  Steve ends the podcast by providing listeners with a key takeaway, that this moment in time will pass and we will come out of it stronger and better prepared to take on what comes next. Join Tyler, Jon, and Steve to navigate the marketing industry and advertising trends through and after the pandemic. Timestamps 00:00 - Introduction 03:13 - What’s In The News: Facebook Criticizes Apple’s Privacy Changes 09:02 - Featured Guest: Steve Pacheco 11:02 - Steve's Career Path Leading to the AAF 17:18 - AAF Through the Pandemic  20:30 - Insourcing vs. Outsourcing for Brands 22:50 - Quality Available Talent in the Industry 26:52 - Advice For Young Marketing Leaders 29:17 - Trends in Brand Agency Relationships  31:48 - Biggest Opportunity For Marketing Leaders  36:28 - Industry Challenges Post Pandemic 38:35 - Digital Transformation 43:09 - AAF Membership Benefits 48:02 - Best Agency To Hire 52:18 - Steve's Key Takeaway 59:55 - Outro Featured Guests | Steve Pacheco LinkedIn What's In the News  Facebook Criticizes Apple’s Privacy Changes Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett In episode 104 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss their marketing predictions for 2021. The pandemic has inevitably dominated 2020, shaping eCommerce and changing consumer behaviors. Tyler and Jon go on to explain how user experience, personalization, and companies focused on selling health and happiness will continue to grow in importance and succeed in the following year.  Drink in hand, preferably Proper Irish Whiskey or Templeton Rye, Tyler invites guest Daniel Moznett, the Director of Marketing at Duraflame, for a virtual happy hour to discuss marketing strategies. Focused on bringing people together, the company has seen sales triple despite their challenges of having to adapt to an eCommerce strategy in a retail-oriented industry. By honing in on their core customer personas, they adjusted their marketing efforts to focus mainly on customer enablement, how to retain that customer through trust and authenticity, and by building relationships with their customer acquisition channels. Through all these efforts, Duraflame has managed to stay at the top of the mind regardless of the season. The knowledge-filled and humorous happy hour comes to an end with Tyler and Daniel discussing budget cycles, San Diego State University, and whiskey-inspired dad jokes.  Calling all listeners with connections in any drink industry, send us an email at info@fidelitasdevelopment.com with any sponsorship proposals!

EP 103: Last Mile Fulfillment Strategies with Brittain Ladd In Episode 103 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok & Samsung’s recent partnership in which you can now stream and navigate through the app on your Samsung Smart TV in Europe. They go on to explain that Samsung is trying to capitalize on TikTok’s success by allowing its users to experience the already addicting app on a larger screen. Marketers now have a huge opportunity (literally!) to leverage their TikTok ads on TV. Then Tyler introduces Brittain Ladd, Chief Marketing Officer & Supply Chain Manager for Pulse Integration. Pulse Integration leverages different types of technologies to help companies with Micro-Fulfillment, Order Fulfillment, Grocery Fulfillment, and more. Brittain explains that his role is to provide consulting to retailers and help them identify their optimal strategy. In this podcast, the two go in-depth on Last Mile Fulfillment strategies and how companies need to implement a new business model to align with the shift in consumer behavior. Are you getting the Lion's Share emails yet? If not, you're missing out! Sign up at FidelitasDevelopment.com. Timestamps 00:00 - Intro 00:55 - What’s in the news: TikTok & Samsung’s Partnership 06:12 – Featured Guest: Brittain Ladd 06:35 – Pulse Integration 07:55 – Last Mile Delivery 10:20 – Brands Battling for Last Mile Supremacy 12:15 – Challenges for Major Retailers 16:43 – The Rise of Social Commerce 26:33 – eCommerce Demand Planning 29:50 – Inventory Mistakes Companies are Making 31:23 – Opportunities for eCommerce Brands 33:43 – Black Friday & Cyber Monday Debrief 35:20 – Why Differentiation is Important 37:15 – Clicks to Bricks Attribution 38:32 – Key Takeaway 39:32 - Outro Featured Guests | Brittain Ladd LinkedIn What's In the News  Samsung's New Partnership with TikTok Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 102: How the Pandemic Is Influencing the Podcast Industry   In Episode 102 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new customer relation management startup called Kustomer. The two explain that this investment centralizes customer interactions across Facebook's various platforms into one interaction. This transition will be a seamless transition for customers, providing a more cohesive experience.  Then Tyler introduces Cole Raven, the Co-Founder of Podchaser. Cole explains Podchaser as an IMDB or Rotten Tomatoes for podcasts, so listeners or PR firms can better understand each podcasts’s audience size and discover more niche podcasts. In this podcast, Tyler and Cole talk all about the industry and cover the hit that the podcast industry saw at the beginning of the pandemic, however things began to pick up in the later months and even resulted in record breaking numbers of new podcasts in the summer months.  Cole and Tyler go into depth about the benefits of podcasts and guest appearances for PR strategies and how Podchaser is a useful site to find the best podcast for a specific audience. Podchaser publishes data and information that is not normally available and allows for greater understanding about specific shows. Join Tyler, Jon, and Cole to gain better insight into the role of podcasts in marketing and how to choose the best show for specific brands and messages.   Time Stamps 00:00 - Introduction 01:05 - What’s in the News: Facebook Acquires Kustomer 06:14 - Featured Guest: Cole Raven 06:50 - Podchaser Overview  08:12 - How the Pandemic is Affecting the Podcast Industry 11:50 - Brands Investing In Their Own Content 14:17 - Podchaser’s Assistance in Implementing a PR Strategy for Guests 17:02 - What Podcasters Should Pay Attention To 18:21 - How PR Companies Can Better Pitch Podcasts Guest Appearances 21:12 - Tips for Starting a Podcast 24:17 - Agency Success on Podchaser 27:41 - Missed Opportunities for Marketing Leaders 29:10 - Key Takeaway 30:04 - Cole Raven Socials 30:22 - Outro   Featured Guests | Cole Raven LinkedIn What's In the News  Facebook Agrees to Acquire Kustomer Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 101: Homerun eCommerce Strategies with Dugout Mugs In Episode 101 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss shoppable commerce and the influence that in-app purchases have on gaining customers. They explain how the ads that include in-app purchases have the unique ability to draw in impulse buyers by eliminating the typical steps of eCommerce journey to purchase.  Then Tyler introduces Nate Lagos, Chief Marketing Officer at Dugout Mugs. Nate explains his role at the company, as well as the company’s origin story unique product offering. He discusses the role that Facebook ads have played in their success and growth, as well as the overall role Facebook plays in supporting the small business community.  Leading up to the holiday season, Tyler and Nate discuss what Black Friday and Cyber Monday will look like for both large and small companies as well as Dugout Mugs specifically. In addition, Nate touches on the balance of discounting and sales and how to find the sweet spot for customer incentives and company profitablity. Nate ends the podcast by providing listeners with a quote, “Fail fast and fall forward.” He suggests that marketing leaders allow projects and ideas to fail, and to move forward trying new tactics instead of continuing to push a failed idea.  Join Tyler, Jon, and Nate to gain better insight into the role Facebook advertising plays into small business growth and how to change marketing strategies during the pandemic. By the way, have you left us a review yet? If not, please do! You'll be entered to win a "Winners Keep Score" t-shirt from Fidelitas. Timestamps 00:00 - Intro 01:05 - What’s in the News: Shoppable Commerce with Instagram 09:30 - Featured Guest: Nate Lagos 10:05 - Dugout Mugs 14:16 - Benefits of Becoming an MLB-Licensed Brand 16:25 - Most Important Marketing Channels  18:05 - Tips for Marketing Leaders Around Review Generation 20:43 - Black Friday and Cyber Monday Approach 22:22 - Discounted Brands Debate 25:19 - Dugout Mug’s Biggest Challenges 26:22 - Essential Marketing Tools 27:22 - Email Marketing to Increase Returning Clientele  30:48 - Key Takeaway 32:28 - Outro Featured Guests | Nate Lagos LinkedIn What's In the News  Shoppable Commerce with Instagram Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 100: 10 Insightful Tips from Top Marketing Leaders   In episode 100 of the Lion’s Share Marketing Podcast, Tyler looks back on some of our favorite guests that have come on the show. Some of the most important key takeaways offer critical insights and strategies for marketing leaders and remain timely to this day.    Each featured guest gives away some words of wisdom for listeners to remember in the form of Tyler's "One Thing" question. This episode features ten of our favorite guests and their "One Thing" answers in an abbreviated episode as Tyler, Jon, and the LSMP team keep it simple for listeners in this milestone episode.   Join Tyler and ten of our guests to gain better insight into the accomplishments of several marketing leaders that can help others like you become more knowledgeable about the world of advertising.     ***Want to Win a Winners Keep Score T-Shirt? Leave Us A Review and You’re Automatically Entered to Win! Winners Drawn Monthly and Announced on the Show!***    Timestamps   00:00 -Intro 03:14 - “Top 10 Key Takeaways” 04:34 -Guest: Sam Parr from The Hustle 05:49 -Guest: Patrick Lencioni from Table Group  07:51 -Guest: Ivonne Kinser from Avocados from Mexico 09:21 -Guest: Rand Fishkin, Founder of SparkToro 11:12 -Guest: Oren Klaff, Author of Pitch Anything 15:10 -Guest: Charlie Cole, eCommerce Officer at Samsonite 17:11 -Guest: David Neville, Senior Director at Callaway Golf 19:22 -Guest: Brad Santanna, Head of eCommerce Sales at Hershey 21:56 -Guest: Crystal Mackenzie, Head of Marketing at Bose 23:41- Guest: Tim Creed, eCommerce Director at Bridgestone Americas 28:40 -Outro Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 99: Integrating Sales and Marketing Strategies with Showpad's Russell Wurth In Episode 99 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the removal of Facebook’s 20% text limits on ad images. They explain that the more text that’s displayed on an ad, the fewer people Facebook will show it to. Tyler and Jon discuss how with fewer rules in place, ad creators have more opportunities to be creative. Then, Tyler and Jon go on to discuss the launch of LinkedIn Stories, which creates a significant opportunity for savvy B2B marketers, recruiters, and job seekers. Then Tyler introduces Russell Wurth, Vice President of Sales Enablement at ShowPad. Russell goes on to explain ShowPad’s services and his role at the company. He uses his knowledge and experience to advise about sales enablement technologies. He also explains the differences in the mindsets and priorities of sales and marketing teams and the importance of cross-team communication.  Russell wraps up by suggesting that one should not hesitate to broaden their perspective. Marketing leaders should be prepared to share a hypothesis with sales leaders and collaborate on the results in order to improve the output from both teams.  Join Tyler, Jon, and Russell to gain better insight into the role of sales enablement and communicating better with marketing members.  ***Want to Win a Winners Keep Score T-Shirt? Leave Us A Review and You’re Automatically Entered to Win! Winners Drawn Monthly and Announced on the Show!*** Time Stamps 00:00 - Intro 01:54 - What’s In The News | Facebook Removes 20% Text Limit on Ad Images + LinkedIn Stories 08:05 - Featured Guest | Russell Wurth  08:39 - ShowPad 14:19 - Tips for Sales and Marketing Leaders to Drive Better Results 15:32 - How Marketing Leaders Can Leverage Sales Insights To Connect With Prospective Customers 16:56 - The Importance of Content Marketers Collaborating with their Sales Teams 18:12 - How AI is Changing the Sales Process 20:49 - Biggest Missed Opportunities for Marketing Leaders 23:30 - Tips For Building an Effective Lead Scoring System 24:38 - Key Takeaway 26:00 - Outro Featured Guests | Russell Wurth LinkedIn What's In the News  Facebook Removes 20% Text Limit on Ads Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 98: Video Marketing Tips and Tricks with Daniel Glickman In Episode 98 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new ad limit that Facebook is set to impose in February. As Facebook continues to revamp their ad platform, businesses will be sorted into various groups spending on their previous ad budget, which will result in a set number of ad variants that marketing leaders will be allowed to utilize at any given time. Tyler and Jon discuss how this will affect marketing agencies. The two also brought up the question about how dynamic ads will be counted and that many agencies are still waiting for additional information from Facebook. Following this conversation, Tyler introduces Daniel Glickman, the Chief Marketing Officer at Wave.Video. Daniel goes on to explain Wave.Video's services and his role at the company. He uses his experience and expertise to dish out advice video advertising as well as tactics to avoid. Then Daniel reveals his comprehensive list of video marketing tips, ultimately advising to keep it simple and leverage a set marketing strategy instead of running on the fly. Join Tyler, Jon, and Daniel to gain a greater insight into the role of video marketing and centralizing new and personal technology.  Timestamps 00:00 Introduction 01:04 What’s in the News | Facebook’s New Ad Limit 07:38 Featured Guest | Daniel Glickman 08:03 Overview of Wave.Video 08:39 Tips for Practical Video Ads 10:12 Reasons Video Campaigns Go Wrong 13:56 Gated Videos vs White Papers 17:54 Advice on Budgeting for Video Production 20:19 Integrating Videos into Marketing Funnels 24:28 Wave.Video’s Go To Marketing Strategies 32:52 Key Takeaway 33:16 Outro Featured Guests | Daniel Glickman LinkedIn What's In the News  Facebook's New Ad Limit Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and convenience market. The service will come with a $98 annual subscription fee, coming in $21 lower than Amazon’s (albeit with far less features). Jon and Tyler agree that Walmart+ could be a game-changer for rural areas, and provide more targeted marketing opportunities for Walmart's third party sellers and flagship brands alike.    Next, Tyler talks with Daniel Frohnen, the Chief Marketing Officer at Sendoso. Daniel explains Sendoso and the services it provides to customers. Daniel goes on to discuss differences between ABX and ABM before elaborating on Sendoso’s strategy with hyper-relevance, especially during the COVID-19 pandemic. Daniel provides some great demand gen hacks for marketing leaders to apply as we live out "the new normal." Daniel’s key takeaway was to not spend your way out of a pandemic; he suggests continuing to do what works and find channels that are successful for you.   Join Tyler, Jon, and Daniel for more insights on demand gen hacks and marketing strategies. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! ***Want to Win a Winners Keep Score T-Shirt? Leave Us A Review And You're Automatically Entered To Win! Winners Drawn Monthly And Announced On The Show!*** Timestamps 00:00 - Intro 00:49 - What’s In The News | Walmart Plus Launches September 15th  07:25 - Featured Guest | Daniel Frohnen  08:18 - Sendoso at a Glance  09:25 - Differences between ABX and ABM 15:30 - Daniel’s Pillars of a Successful ABX Program 16:35 - Case Study of Success - Sendoso 19:00 - The Pricing Page Debate  21:20 - Dan’s COVID-19 “New Normal” Marketing Hacks 27:20 - Virtual Conferences during COVID-19 28:30 - Dan’s Key Takeaway 30:23 - Outro Featured Guests | Daniel Frohnen LinkedIn What's In the News  Walmart Plus Launches in September Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online events through Facebook. The Online Event tool is free for the first year. Facebook is launching this to aid SMBs during the pandemic since the majority of Facebook’s revenue comes from smaller brands. This could be a game-changer if Facebook executes it correctly. Jon and Tyler agree that when there’s a new feature available within a strong platform like Facebook, marketing leaders should test it and see how it works; it may turn out to be something incredibly profitable. Next, Tyler introduces Jonathan Steffens, eCommerce Manager at American Outdoor Brands. Jonathan explains his role at American Outdoor Brands and the unique circumstances that come with housing eighteen different brands. Drawing on his experience in eCommerce, Jonathan explains his approach to attribution modeling, selling products that are challenging to advertise—such as firearm accessories and tools—and managing multiple re-platforming projects at once. He also covers the current trends in eCommerce and the new opportunities for eCommerce marketing leaders during the COVID-19 pandemic. Ultimately, Jonathan advises marketing leaders to constantly be innovating while focusing on one process, technique, or method at a time. Join Tyler, Jon, and Jonathan for more information on effective eCommerce management and marketing challenging products.  Timestamps 00:00 - Intro 01:41 - What’s in the News | Facebook’s New Online Event Tool 05:37 - Featured Guest | Jonathan Steffens 06:39 - Jonathan’s Role at American Outdoor Brands 10:04 - Jonathan’s Approach to Attribution Modeling 14:42 - Trends in eCommerce During the COVID-19 Pandemic 17:19 - Differences Between eCommerce Platforms  21:13 - Handling Site Redesigns 24:30 - eCommerce Site Launch Pitfalls to Avoid 29:47 - The Causes of eCommerce Projects Going Over Time and Budget 36:09 - Biggest Opportunity for eCommerce Brands Right Now 37:52 - Jonathan’s Key Takeaway 40:28 - Outro Featured Guests | Jonathan Steffens LinkedIn What's In the News  Facebook’s New Online Event Tool Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 95: Marketing a Telehealth Brand During a Pandemic In Episode 95 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Microsoft is continuing to pursue the purchase of TikTok. Due to security concerns, TikTok is facing a ban in the United States if its parent company, ByteDance, doesn't liquidate to an American firm. Not only would this impact ByteDance, the parent company of TikTok, but also the companies who have invested their marketing in TikTok. Jon and Tyler agree that marketing leaders must invest in owned channels like email and SMS no matter how tempting it can be to go all-in on shiny objects like TikTok.  Next, Tyler introduces Babak Movassaghi, the CEO of InfiniteMD, and Amanda Wood, the Vice President of Marketing Strategy and Communications for InfiniteMD. Babak discusses the role InfiniteMD plays in the Telehealth industry before Amanda describes InfiniteMD’s marketing strategy by honing its brand and message through its existing channels. Amanda and Babak then emphasize on the importance of building trust with existing and potential customers and how to achieve such trust. They also explain the positive impact COVID-19 has brought upon not just InfiniteMD’s business in general, but also its marketing strategy. Overall, Babak and Amanda advise marketing leaders to lead with empathy and to be authentic. Join Tyler, Jon, Babak, and Amanda for more on strategic marketing and building trust with existing and potential customers.  Timestamps 00:00 - Intro 01:15 - What’s in the News | Microsoft Pursues Purchase of TikTok 11:30 - Featured Guests | Babak Movassaghi, InfiniteMD and Amanda Wood, InfiniteMD 12:22 - InfiniteMD’s Marketing Strategy 16:20 - Building Trust with Customers 19:21 - The Impact of COVID-19 on InfiniteMD 21:40 - InfiniteMD’s Customer Acquisition Channels 23:31 - InfiniteMD’s Biggest Marketing Challenge 24:54 - Disruptions in the Telehealth Industry 26:38 - Measuring ROI in Marketing 29:23 - What’s on the Horizon for InfiniteMD 32:04 - Amanda’s and Babak’s KeyTakeaways 34:00 - Outro Featured Guests | Babak Movassaghi and Amanda Wood, InfiniteMD Babak LinkedIn Amanda LinkedIn What's In the News  Microsoft Pursues Purchase of TikTok Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 94: The BigCommerce IPO and other eCommerce Trends In Episode 94 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Disney’s Hulu is launching a self-service platform that will make it easier for smaller advertisers to buy ads on its platform. The program is in beta currently and the waitlist to participate is available. Jon and Tyler agree that creativity, great storytelling, and messaging are key elements for advertisers of all sizes on Hulu, but especially those with smaller budgets dipping their toes into the platform for the first time.   Next, Tyler introduces Rick Watson, the Founder and CEO of RMW Commerce. Rick discusses the biggest news in the eCommerce industry as BigCommerce prepares to go public and the predicted impact the IPO could have on the rest of the industry. Drawing from the role he plays in RMW Commerce, Rick explains how he guides business owners to select the best fit eCommerce platform and agency. He also lists the common challenges in eCommerce operations and how to solve them. Ultimately, Rick advises business owners to assess their business’ aspects of organization, finances, and capabilities to determine the next steps for their business’ eCommerce operations. Join Tyler, Jon, and Rick for more information on eCommerce operations and finding the right agency (hint: head over to FidelitasDevelopment.com).    Looking for Strategic Marketing Partner to help grow your business during these challenging times? We'd love to speak with you! Drop us a line at info@fidelitasdevelopment.com.    Timestamps   00:00 - Intro 01:11 - What’s in the News | Disney’s Hulu Offers Self-Managed Ad Service for Marketers 05:33 - Featured Guest | Rick Watson, RMW Commerce  05:52 - BigCommerce Moving to Go Public? 07:58 - Does BigCommerce Make it to it's IPO? 15:20 - Shopify’s Strengths 21:08 - Choosing the Right Platform for eCommerce Start-ups 26:05 - Hiring the Right Agency 32:00 - Great Agency Pitches  38:19 - Common Challenges in eCommerce Operations 43:38 - eCommerce Trends 49:03 - Rick’s Key Takeaway 50:12 -Outro Featured Guests | Rick Watson LinkedIn What's In the News  Disney's Hulu Self Service Ad Tool Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 93: Navigating the New Normal in eCommerce Marketing In Episode 93 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok’s new self-serve advertising platform and how it may benefit marketing leaders. They go on to cover TikTok's ongoing data privacy issues and Tyler advises that if marketers have the resources to try out TikTok's ad platform, it's not the worst bet out there. Next, Tyler introduces Patrick Moran, a marketing leader with experience at a wide variety of household brands including Netflix and Spotify. Patrick dishes on the commonalities between the different brands and how companies need to evolve with their consumers. He dives into his experiences between Netflix and Spotfiy and the differences of their marketing outreach. He also gives his perspective of his time at Yik Yak and its issues involving username handles and bullying within the community. With Patrick’s current company, he says that working in smaller teams has helped improve efficiency. Ultimately, Patrick advises that the biggest marketing platform is the product itself.   Join Tyler, Jon, and Patrick for more information on brand performance and marketing strategies.  Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:00 - Intro 01:10 - What’s in the News | TikTok’s Self Serve Ad Platform 07:50 - Featured Guest | Patrick Moran 08:44 - Commonalities Between Brands 12:10 - Comparing Spotify and Netflix  18:12 - Yik Yak  22:30 - Pandemic Affecting Patrick’s Current Company 26:20 - Team Engagement While Working Remotely 29:00 - Underrated KPIs 33:00 - Marketing Challenges  34:35 - SEO 35:45 - Patrick’s Key Takeaway 38:06 - Outro Featured Guests | Patrick Moran LinkedIn What's In the News  TikTok's Self Serve Ad Platform Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 92: Mastering the Customer Experience with Bridgestone’s Tim Creed In Episode 92 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Pinterest is developing a new advertising model that will split revenue with creators. Tastemade was the first to sign on for the pilot run. Jon and Tyler believe that while Pinterest is growing popular as a social media platform, it will have to learn how to close the gap compared to Facebook advertising campaigns.  Next, Tyler introduces Tim Creed, the Director of eCommerce at Bridgestone Americas. Tim explains the process and appeal for customers to purchase tires online. For a brand like Bridgestone, Tim focuses on the challenges of the DTC experience and the importance for effective eCommerce solutions. He also discusses Bridgestone's partnership with third party platforms like Amazon and exploring the different aspects of customer acquisition. Ultimately, Tim advises our marketing leaders to play a key role in accommodating the shift of the customer experience. Join Tyler, Jon, and Tim for more information on customer acquisition and eCommerce strategies.  Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:00 - Intro 01:10 - What’s in the News | Pinterest’s New Advertising Model 06:37 - Featured Guest | Tim Creed 06:58 - Buying Tires Online 10:43 - Firestone's Retail Trends 14:40 - Optimizing the Customer Experience  17:37 - eCommerce Strategies  19:03 - eCommerce Challenges in Tires 22:40 - Partnership with Third Party Platforms 26:05 - Amazon's Battle with Counterfeit Products 28:56 - Opportunities with Amazon  30:28 - Item Level Profitability 33:53 - Attribution Modeling  37:19 - The Future of eCommerce 40:06 - Tim’s Key Takeaway  41:12 - Outro Featured Guests | Tim Creed LinkedIn Bridgestone Americas What's In the News  Pinterest's New Advertising Model Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz In Episode 91 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss brands pulling their advertising on Facebook behind the “Stop Hate for Profit” campaign. They believe that some, if not most of these brands are trying to use this opportunity to cut ad spend while hiding behind a noble cause.    Next, Tyler introduces Eric Bandholz, the Founder of BeardBrand. BeardBrand is an American men’s grooming company in Austin, Texas. Eric talks about starting BeardBrand and their unique mission statement (To Make Men Awesome) that factors into their marketing strategies. Eric also dishes on growing a DTC brand from scratch and some of his strategies, including influencer marketing and customer acquisition through direct engagement.    Tyler and Eric go on to talk about the issue of privacy from companies using data from social channels. Ultimately, Eric advises listeners to step up as leaders and take risks.    Join Tyler, Jon, and Eric for more information on customer attributions and marketing.    Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!   Timestamps   00:00 - Intro 01:12 - What’s in the News | Facebook Boycott  13:36 - Featured Guest | Eric Bandholz 13:48 - The Idea of BeardBrand  16:39 - BeardBrand's Mission 18:14 - Customer Acquisition Strategies 20:36 - Attribution Challenges 22:35 - Influencer Marketing  25:55 - Data Tracking 30:20 - Amazon 35:45 - BeardBrand’s Quiz and Tips for Listeners on Best Practices 38:47 - Lessons Learned 41:00 - Facebook Boycott  45:15 - Eric’s Key Takeaway  47:25 - Outro   Featured Guests | Eric Bandholz Twitter Beardbrand What's In the News  Facebook Boycott Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 90: eCommerce Marketing Strategies with Hylete’s Jon Palmer In Episode 90 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new partnership between Walmart and Shopify and its importance to eCommerce merchants. They both believe that this diversification presents opportunities for marketing leaders to push their product across third party channels outside of Amazon.  Next, Tyler introduces Jon Palmer, the Marketing Director for Hylete. Hylete's a digital-first fitness lifestyle brand. Jon discusses how Hylete’s native digital organization stems from other competitors and how working directly with customers drives their success. He also dishes on other marketing strategies that have worked for Hylete during the pandemic. He provides great insight for eCommerce differentiation and the importance of customer engagement before talking through his approach to attribution. Ultimately, Jon advises listeners to push the limitations of their systems.  Tyler and Jon wrap up the episode with Words of Twisdom, featuring a quote from Matthew Kobach (@mkobach) who states "YouTube isn’t social media, but also a video search engine". Join Tyler, Jon (the Wizard), and Jon Palmer for more insight on digital branding and eCommerce strategies.   Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!   Timestamps   00:00 - Intro 00:47 - What’s in the News | Walmart and Shopify’s Partnership 05:33 - Featured Guest | Jon Palmer  06:48 - What differentiates Hylete from its competitors? 08:57 - Working from Home's impact on Customer Engagement 12:02 - The Impact of Investor Relations on Marketing 14:03 - Email Marketing Strategies 17:45 - Hylete’s Welcome Series 19:42 - Hylete’s Quiz for Size Shopping  24:28 - Maintaining Price Integrity 27:00 - eCommerce Mistakes to Avoid 28:26 - Biggest Challenge for Hylete Today 31:46 - Attribution Models 32:47 - Jon’s Key Takeaway 35:00 - Words of Twisdom  36:50 - Outro Featured Guests | Jon Palmer LinkedIn 25% OFF - Use Code: LION25 What's In the News  Walmart Partners with Shopify Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 89: Customer Experience and Growth Marketing Lessons In Episode 89, Tyler and Jon start off by talking LinkedIn's new engagement re-marketing feature for advertisers. Tyler discusses the benefits for b2b marketing leaders that have been running the same top of funnel ads again and again throughout longer sales cycles. Jon reminds us as well that with browsers like Chrome removing third-party cookies, LinkedIn is ahead of the game in adaptation to more reliance on platform analytics and data. Then Tyler introduces Valentino Perrina, CEO of Nutre Meal Plans. Right off the bat, Valentino goes into his personal connection to the company and its motivation to help people to eat better and feel better. Valentino highlights how brand ambassadors and influencers have helped build a network of consumers. Growth also comes from educating potential and current customers while providing a great experience. In all, Valentino leaves us with his key take away in anticipating the needs of the consumer and fulfilling needs of the customer that competitors don’t account for. After the interview, Jon gives us this episode's Words of Twisdom. This week's tweet comes from @Yoni_Solomon, “Your ability to turnaround high quality + high impact programs in days/weeks (rather than months) is a marketing moat. Very few teams can move quickly, even fewer can do it well.” Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:00 - Intro 00:52 - In The News: LinkedIn Launches Engagement Re-marketing Ads 04:20 - Featured Guest | Valentino Perrina 04:33 - Getting Started with Nutre Meal Plans 05:44 - Growth with Brand Ambassadors 06:23 - Picking Brand Ambassadors 07:23 - Push Marketing with Social Media 08:18 - Paid vs. Organic in Social Media 09:43 - COVID-19s Impact on Nutre Meal Plans Business Model 13:24 - Dealing with Big Budget Competitors 15:44 - Crafting a Customer Experience at Nutre Meal Plans 16:33 - Customer Retention Strategies 17:04 - Email Campaigns at Nutre Meal Plans 18:16 - Event Marketing Experience Crossover 19:03 - Whats Next for Nutre Meal Plans 19:59 - Expansion Plans? 21:02 - Key Take Away 22:09 - Words Of Twisdom 24:00 - Outro Featured Guests | Valentino Perrina LinkedIn What's In the News  LinkedIn Engagement Remarketing for Video and Lead Ads Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing Trends In Episode 88 Tyler and Jon discuss Google's push into Facebook's advertising territory with the launch of discovery ads. Jon explains how Google's launch may be easier due to the amount of data they already possess. Tyler continues by sharing Facebook's plan to begin compensating creators on Instagram for content. This could cause some marketing leaders to pull budgets off of secondary platforms like Snapchat or TikTok in order to increase budget with both Facebook and Google.  Afterward, Tyler introduces John Wall, Partner and Head of Business Development at Trust Insights. John is also a host on the Marketing Over Coffee podcast. John explains the importance of analytics at Trust Insights. They use this data, after using a machine learning algorithm, to develop predictive analytics moving forward. John highlights the importance of machine learning in making a comprehensive model of the climate of the future for marketing. He also explains the accessibility to the technology with services like google analytics. With machine learning accessibility, outsourced work can be eliminated depending on which bidding strategies are most optimal. After discussing favorite software and tools along with their integration into machine learning, Tyler and John chat on TikTok’s short form appeal in advertising. Tyler gets into the difficulty on creating sustainable micro content. John reiterates that sustainable content for marketing can be achieved when it can be connected to the customer's journey. Then John gives us his key take away. He shares Trust Insights' motto, urging marketing leaders to utilize their technology to enhance the human experience and tell the story of their brands in a genuine way. After Tyler and John Wall wrap up the interview with an insightful conversation on the economy of podcasting, Our resident wizard, Jon Merlin, delivers our Words of Twisdom. This week they come from @skillongo_com, who shared a quote from Joe Chernov. Both Jon and Tyler highlight the importance of taking the emotional route in connecting with customers. As promised, here's a link to the Marketing Over Coffee Podcast: www.marketingovercoffee.com Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:59 - Intro 01:20 - In The News: Googles Launches Discovery Ads 07:58 - Featured Guest | John Wall 08:17 - Trust Insights 09:08 - Most Important PR Metrics 10:10 - Benefits of Machine Learning and AI 13:05 - Predictive Analytics 15:01 - John’s Favorite Tools and Software in Marketing 16:45 - Utilizing Data in Machine Learning Algorithms 18:00 - SEO Keyword Strategies 22:05 - TikTok 26:52 - Marketing Trends 30:33 - Best Take Aways From Marketing Over Coffee 32:39 - Leveraging a Podcast as a Marketing Tool 34:52 - The Marketing Over Coffee Playbook 38:27 - John’s Key Take Away 39:55 - Economics of Podcasting 48:16 - Words of Twisdom 49:00 - Outro   Featured Guests | John Wall LinkedIn What's In the News  Google Launches Discovery Ads Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 87: eCommerce Growth Strategies with Bulk Reef Supply’s Jeff Cash In Episode 87, Tyler and Jon bring us a double feature for in the news, starting with Facebooks acquisition of Giphy. Tyler and Jon dive into the relevance of utilizing gifs in an online marketing setting while reminding listeners of the complications that can come with it. With the majority of gifs made up of popular IP’s and celebrities, licensing issues abound.    Shifting gears, Tyler brings up the “new” delivery pizza chain, Pasqually’s, and its true identity. Dealing with the current climate, companies like Chuck E Cheese and Hooters have resorted using different names in order to bring in customers via delivery services like Grubhub. But Tyler and Jon warn of the down sides of a marketing strategy hinging on bait-and-switch tactics. Also, Jon makes sure to note that he ONLY goes to Hooters for the burgers.    After some humorous back and forth discussion on twitter and emails, Tyler introduces Jeff Cash of Bulk Reef Supply. They dive into the Jeff's experience in the hobby industry and the rise in sales in the current climate. Jeff details the importance of marketing on sites like YouTube, where Bulk Reef Supply uploads over 5-7 videos each week. Jeff emphasizes the importance of being an authority in your niche and helping your customers realize how your products help fulfill their dreams. He states that when people can see the final product, they can imagine it in their own space as well. Jeff also gets into their independence from third party marketplaces like Amazon. While Jeff speaks highly of Amazon, he wants to cultivate the most personal and beneficial experience for their consumer base through DTC or brick and mortar distribution. To wrap up the interview, Jeff leaves us with his key take away: to always maintain a culture of testing. He reminds us that what works today may not work tomorrow and it never hurts to acquire more data.   Jon gives us this episode's Words of Twisdom from @12thcross saying, “Advertising is saying you're good. PR is getting someone else to say you're good.” Tyler and Jon highlight the importance of leveraging PR, especially in a times like these.    Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!   Timestamps   00:17 - Intro 01:12 - In the News: Facebook's Acquisition of Giphy, Hooters and Chuck E. Cheese Take Up Delivery 15:46 - The Permanence of Email Addresses 18:06 - Featured Guest | Jeff Cash 20:33 - Bulk Reef Supply’s Strategies in Today's Climate 22:37 - Brand Loyalty 25:33 - Leveraging 3rd Party Sales Channels 28:29 - Selling the Dream 29:28 - Most Effective Channels for Bulk Reef Supply 30:46 - Being a Source Of Authority for your Customer Base 34:05 - Bulk Reef Supply's SEO Strategy 34:50 - Believing in What You’re Selling 40:03 - Tailoring A Message to Bulk Reef Supply's Diverse Customer Base 44:31 - Underrated Marketing Strategies 50:04 - Being Competitive In Fulfillment 51:29 - 3rd-Party Financing as a Conversion Optimization Tool 52:31 - Biggest Marketing Opportunities Today 55:55 - Words Of Twisdom 56:00 - Outro Featured Guests | Jeff Cash LinkedIn What's In the News  Facebook acquires Giphy Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 86: Whitelisting and Influencer Marketing with Hashtag Paid’s Phil Jacobson In Episode 86, Tyler and Jon dive into Shopify's new app: Shop. Tyler goes deeper into the potential battle with Amazon that Shopify is setting into motion with their new app by providing services that will impact a significant portion of the eCommerce ecosystem. With advantages like local listings and no extra charges to merchants, the Shop app has great potential. Moving forward Tyler introduces Phil Jacobson, the VP of Product and Growth at Hashtag Paid. Phil describes Hashtag Paid as a market place for businesses to get in touch with creators as well as an innovator in providing marketing tools for businesses. He goes on to highlight the importance of working with creators to build legitimate brand relationships anchored in relevance as opposed to commission.  This relationship is discussed in greater depth when factoring in the authentic experience Phil strives for when working with brands at Hashtag Paid as he details with how some of their best customers are leveraging whitelisting. Phil discusses the need for authenticity and goes on to outline some of the common mistakes brands are making when working with influencers and implementing their own whitelisting campaigns.  After wrapping up the interview, Jon brings us Words of Twisdom from @CleverTap that remind business leaders to focus on the value their products bring their customers. Have you subscribed and left us a review yet? If not, please do- it's super helpful in enabling other marketing leaders to discover the pod! By the way- is there anything we can do for you? Shoot an email to info@fidelitasdevelopment.com if there is and we'll do our best to help! Timestamps 00:34 - Intro 00:44 - In The News: Shopify’s New App, Shop 06:15 - Interview with Phil Jacobson 06:31 - Hashtag Paid 07:25 - Creator Whitelisting 08:55 - Creators vs. Influencers 12:29 - Whitelisting in Different Industries 14:29 - Can Whitelisting be Used as a Work-around for Facebook's Ad Policies? 15:23 - Tracking Metrics with Third Party Creators 16:55 - The Potential Competition of Facebook Ad Manager Implementing Influencer Management 19:36 - Could Facebook be Interested in Acquiring Hashtag Paid? 20:20 - Brand + Creator Relationships 22:01 - Channels Brands are Integrating with Whitelisting 25:14 - Common Influencer Marketing and Whitelisting Mistakes 29:12 - What Successful Whitelisting Campaigns are Doing 30:29 - The importance of 3rd Party Review Platforms for Hashtag Paid's Own Marketing 32:33 - Changes to Come in eCommerce 37:02 - Phil's Take On Shopify's new Shop App and its Potential to Compete with Amazon 45:30 - Key Take-away 48:48 - Words of Twisdom 49:00 - Outro Featured Guests | Phil Jacobson Phil Jacobson What's In the News  New App for Shopify Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP: Google Helps Merchants with Free Shopping Feed Listings, Plus a Panel! In Episode 85, Tyler and Jon discuss Google making product listings available for free to merchants. Jon goes on to explain how Google wants to make more items noticeable to the public as a response to the current climate of COVID-19. Tyler makes an important point in not slashing one's paid ad budget due to the new organic listings possibly being hidden by paid adds still. He goes on to point out the opportunity available to invest in both organic and paid shopping feeds, highlighting the importance of a well organized and optimized feed. Tyler continues to mention the great opportunity this brings for Google as well as other third party marketplaces like Shopify and Pinterest as Amazon alternatives.    Then listeners are treated to an exclusive look at the Scale That Summit panel that Tyler moderated with Ivonne Kinser, the Senior Digital Marketing Director for Avocados from Mexico, Danica Carey, the Marketing Manager at Serius Innovation, as well as Jonathan Steffens, the eCommerce Manager at American Outdoor Brands.   The summit guests go on to explain their strategic pivots amidst the pandemic with many of them taking this opportunity as a way to educate both consumers and themselves in this unprecedented era.    The panelists touch on a variety of topics, including consumer education, attribution, and job interview tips for listeners that may be on the market.   Jon wraps up the podcast with Words of Twisdom from @Command_app. Jon and Tyler affirm the message of caring for consumer needs and having a level of anticipation akin to the methods the Summit guests have taken in order to solidify the consumer-brand relationship in a sincere fashion.   Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!   Timestamps 00:30 - Intro 00:51 - What's In the News | Free Google Shopping Listings 05:59 - Introduction to Panelists 09:52 - COVID-19’s Affect on American Outdoor Brands 11:16 - COVID-19’s Affect on Avocados from Mexico 15:52 - Seirus’s Pivot During COVID-19 19:04 - Seirus’s Customer Engagement Strategy During COVID-19 21:34 - How American Outdoor Brands Educates New Customers 24:06 - Avocados from Mexico’s Most Important Marketing Channels During COVID-19 28:50 - Seirus’s Use Of Social Media In Today's Climate 32:45 - How American Outdoor Brands Tracks Attribution and Integrates Campaigns 34:58 - Avocados from Mexico’s Integration of Traditional/Digital Media Into Their Attribution 40:23 - Seirus’s Integration of Earned Channels into Their Attribution 42:49 - Danica’s Tips on Standing Out as a Marketing Job Candidate 46:32 - Jonathan’s Take on Standing Out as a Marketing Job Candidate 47:44 - Ivonne’s take on Standing Out as a Marketing Job Candidate 52:09 - Ivonne’s Continued Growth/ Education As A Marketer 53:56 - Danica’s Take on Growth/ Education As A Marketer 56:09 - What Channels Would Danica Invest In Running a Start Up? 56:56 - What Channels Would Jonathan Invest In Running a Start Up? 57:21 - What Channels Would Ivonne Invest In Running a Start Up? 57:38 - The Biggest Opportunities Ivonne Sees for Marketing Leaders Today 59:28 - The Biggest Opportunities Danica Sees for Marketing Leaders Today 01:01:14 - The Biggest Opportunities Jonathan Sees for Marketing Leaders Today 01:03:45 - Key Take Away: Ivonne 01:04:46 - Key Take Away: Jonathan 01:05:56 - Key Take Away: Danica 01:08:48 - Words Of Twisdom 01:09:00 - Outro   Featured Guests Danica Carey Ivonne Kinser Jonathan Steffens What's In the News  Google Shopping Listings For Free Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 84: Crafting a Better Social Media Strategy with Minted’s Leah Randall In Episode 84, Tyler and Jon begin with an interesting bit of news out of Amazon. They continue to explain how Amazon's strategy of trying to reduce sales to deal with high demand is hurting third party sellers. They go on to discuss the benefits of having independence from sales platforms and diversifying your revenue streams as a brand. Jon makes a good point that while it may seem Amazon’s decision is in response to some “first world problems”, it actually is a move meant to benefit customer experience as a whole.    Then Tyler introduces Minted’s Senior Social Media Strategist, Leah Randall. She details her experience with multiple household brands, including Uber Eats and Hilton, and dives into her diverse set of experiences in marketing to different demographics.   She goes on to make the point that authenticity is critical in marketing to these communities. She also recommends the utilization of all social media channels in today's age, given that you have a solid plan in place. Without proper engagement, your audience will lose interest.   After much more engaging discussion Leah leaves us with an awesome quote stating, “Content is king but distribution is queen and she wears the pants”, enforcing the importance of quality over quantity in the world of social media marketing.   Then Jon shares some words of Twisdom from Heather Monahan which reminds marketing leaders and business owners not to dwell in the climate of today but look to the future for the opportunities that will come out of the current global crisis.   Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!   Timestamps   00:29 - Intro 00:59 - In the News: Amazon's New Strategy 08:02 - Interview with Leah Randall 08:14 - What is Minted? 09:33 - Working With Big Brands 12:14 - How Social Media Strategies Differ Industry to Industry 16:27 - The Changing Social Media Marketing Landscape 18:57 - What Marketing Channels are Most Important to Minted 20:43 - How Minted Measures Return on Investment 22:52 - Using Paid Ads to Grow Minted’s Social Presence 27:06 - Leah's Favorite Software/Tools 29:41 - When To Post to Social Media 33:15 - Audience Targeting 36:05 - Favorite Social Media “Hack” 37:39 - Busting Social Media Myths 42:06 - Key Takeaway 43:27 - Words Of Twisdom 48:29 - Outro   Featured Guests | Kyle Lacy LinkedIn Minted What's In the News  Amazon's Newest Strategy | Getting You To Buy Less Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 83: Marketing Lessons from Lessonly’s Kyle Lacy In Episode 83, Tyler and Jon get into some non-Corona Virus news for a change; discussing Google's removal of cookies and the effects it will have on collecting information. They make a good case for how businesses with a loyalty marketing strategy can use this method as a more non-threatening approach to collecting consumer data.  Afterward, Tyler talks shop with Kyle Lacy, the CMO of Lessonly. Tyler and Kyle discuss today's climate and the strategies that have been key to navigating it. Kyle notes that while there is change, Lessonly's mission statement of helping to do better work for better lives stays relevant and true. Then Kyle dives deeper into how the company manages marketing through a more targeted approach and holds making a direct, personal connection to the customer in high regard. He also dishes on some of his hiring methods to find the best team members using open ended questions during the interview process.  Then Jon and Tyler share some words of Twisdom from @BruceVH, highlighting the importance of how you present your business in a consistent fashion. Have you reviewed the podcast yet? If not, please do- it helps more fine marketing leaders like yourself find us. Thanks for listening along! Timestamps 00:00 - Intro 00:55 - What's In the News 09:27 - Interview with Kyle Lacy 10:37 - Personal Brands 11:37 - Brand Positioning Strategy 13:27 - Quarantines Effect on Business 15:25 - Product Innovation in Todays Climate 17:01 - Lessonly’s Recruiting Strategy 22:21 - Interview Strategies 25:20 - Most Important Marketing Channels for Lessonly 28:09 - Branded vs. Non-Branded Search Terms 29:33 - Email Marketing Strategy 30:43 - Lessonly’s Biggest Marketing Challenges 34:12 - How Marketing and Sales Teams Working together at Lessonly 37:37 - What Marketing Teams are Missing 40:00 - Whats Next for Lessonly?  45:46 - Key Takeaway  46:33 - Words of Twisdom 48:56 - Outro Featured Guests | Kyle Lacy LinkedIn Lessonly What's In the News  Will Loyalty Programs Gain Renewed Value in a Cookie-Less Era Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron Zagha In Episode 82 Tyler and Jon start us off with some insightful conversation on the new platform Quibi and its unique style of streaming content. They dive into the consumer-friendly nature of a mobile-based, short-form content provider perfectly tailored for the new generation and the current global climate. Tyler and Jon highlight the potential opportunities in advertising with the short form medium lending a hand to quality advertisements. Tyler goes on to introduce Aaron Zagha, the CMO of Newton Baby, a consumer startup providing the safest crib mattress on the market. They go on to discuss the ins and outs of effective D2C marketing and how to accurately target consumers. Aaron continues by emphasizing the importance of attribution data and feedback in understanding your current and potential consumer bases. To close out the episode, Jon shares some Words Of Twisdom from Jennifer Gluckow (@Jengitomer). Also, don't miss Tyler's upcoming talk on making the most of your depleted marketing resources at ScaleThatSummit.com, an online marketing conference committed to raising 100,000 pounds of food donations for Feeding America. The conference goes live on April 15th.  Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com or email us at info@fidelitasdevelopment.com! Timestamps 00:00 - Intro 00:48 - What's In The News: Quibi Launches 07:21 - Featured Guest Aaron Zagha 07:35 - Newton Baby 10:45 - Identifying Newton Baby's Target Audience 13:04 - What Marketing Channels Have Been Successful for Newton Baby 14:30 - Paid Search and SEO Campaigns Working Together 17:50 - Marketing Team Composition 18:23 - In-House Vs. Outsourcing 23:24 - SMS at Different Stages 28:34 - Attribution Through Facebook and Amazon 31:02 - Tools For Attribution Measurement 32:00 - Influencer Marketing Strategy 35:32 - Podcast Marketing Campaigns 37:07 - Building Brand Loyalty On Rented Platforms 43:23 - Key Takeaway 45:19 - Words Of Twisdom 49:53 - Outro Featured Guests | Aaron Zagha LinkedIn Newton Baby What's In the News  Quibi entering into Streaming Services Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 81: Marketing Amidst a Pandemic with MedZone CEO Joe Freeman In Episode 81 of the Lion’s Share Marketing Podcast, Tyler and Jon continue the COVID-19 conversation with the new stimulus package, including the Payroll Protection Program. They dive deeper into the benefits the program offers in keeping business moving for small businesses, alleviating the stress of budget cuts with a forgivable loan. They encourage marketing leaders to take advantage of the lucrative opportunity these programs present within this current climate. Then Tyler introduces MedZone CEO, Joe Freeman. In their interview, they discuss the elements of brand partnership and innovation that have lead to MedZone's success as well as their strategies in the current climate that have allowed for a smooth pivot. Joe makes important points on the necessity for a company to remain proactive in crisis situations through finding solutions such as adding and innovating products to fit the customers change in lifestyle. To wrap up the episode, Tyler and Jon share a Words of Twisdom quote from Dan Rockwell, encouraging business leaders to take a moment to consider their team and customer/client dedication in the midst of the pandemic. Need help navigating your marketing strategy through these turbulent times? Be sure to head over to Fidelitas Development and drop us a line, or just email us directly at info@lionssharepodcast.com! Timestamps 00:00 - Intro 00:46 - In the News: The Paycheck Protection Plan 07:03 - Casual Conversation with Joe Freeman 08:38 - Corona Marketing Hypothetical 14:40 - Featured Guest Joe Freeman 18:46 - How Medzone is being Proactive in Today's Turbulent Climate 20:46 - Providing Value to Your Customers 23:52 - COVID-19's Impact on Marketing Strategies 27:21 - Earned Media and PR Strategies During COVID-19 29:36 - Product Innovation at MedZone 33:27 - Market Research Methodology 35:09 - Asking The Right Questions 37:52 - Growing the MedZone Brand 39:21 - Brand Awareness  41:08 - What Joe Looks For When Hiring 44:37 - Key Takeaway 47:41 - Words Of Twisdom 49:33 - Outro Featured Guests | Joe Freeman LinkedIn MedZone What's In the News  SBA Loans - Coronavirus Stimulus Package Cares Act Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 80: The Ultimate Paid Digital Media Roundtable In Episode 80 of the Lion's Share Marketing Podcast, Tyler and Jon continue their discussion of how the Corona Virus is affecting businesses everywhere. Specifically, they discuss how direct to consumer brands are scaling back their budgets amidst the crisis. Ultimately though, they urge marketing leaders to find creative solutions with the budgets that they do have, especially since digital ad costs are comparatively low right now. Then at the beginning of the roundtable, Tyler makes the special announcement that Fidelitas has opened a new division in Boulder, Colorado called Ignis. Ignis specializes in helping brands that are already spending six figures or more per month on their ad campaigns scale to the next level profitably. In a special format for our marketing leaders listening along, Tyler brings on the Managing Partners of Ignis, Beau Haralson and Alex Herndon, along with the Digital Marketing Director at Fidelitas Development's San Diego headquarters, Ian Britton, for a roundtable discussion on paid digital media. Tyler and Jon wrap up the episode with an encouraging Words of Twisdom quote from Lewis Howes @lewishowes, who cites all of the iconic startups that came out of the 2008 financial crisis including Slack, Pinterest, and Venmo. Join Tyler, Jon, Beau, Alex, and Ian for the ultimate paid digital media roundtable. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:00 - Intro 00:50 - What's in the News? 05:25 - Paid Media Roundtable | Beau, Alex, & Ian 07:02 - Difference Between Small & Large Budget Campaigns 11:20 - Top Trends in Paid Media 12:38 - Attribution Tools 17:19 - The Most Undervalued Channels for Paid Media 19:50 - What Makes Great Creative? 22:30 - Navigating Paid Ad Campaigns During the Political Window 26:30 - Why Brands Hit Scaling Plateaus 28:56 - Telltale Signs that your PPC Agency is Underperforming 32:07 - How to Know if you can Trust your Paid Media Agency 33:55 - How Retargeting is Changing with Shifting Privacy Policies 38:38 - In House vs. Agency for Paid Media 46:33 - Key Takeaways 51:11 - Words of Twisdom 54:04 - Outro Featured Guests | Beau, Alex and Ian Beau's Twitter Alex's LinkedIn Ian's LinkedIn What's In the News  DTC Brands Tightening Spend on Digital Advertising Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 79: Launching a New Sport for Net Profit with CrossNet’s Chris Meade In Episode 79 of the Lion's Share Marketing Podcast, Tyler and Jon discuss the inescapable news of Coronavirus and all of the implications that it has had and will continue to have on businesses across the world. They both agree that while the pandemic is hurting businesses in various ways, there is still room for marketing leaders to take advantage of the situation and find creative solutions amidst the chaos. Next, Tyler brings in Chris Meade, Co-Founder of Crossnet, the world's first 4-way volleyball game. Chris shares his experience in taking Crossnet from concept to reality, diving into the marketing strategies that have led to Crossnet's success and growth as a game and sport. He provides great insight on how marketing leaders can use targeted video content, influencer marketing, earned media, and email lists to reach potential customers and build brand loyalty. Ultimately, Chris leaves listeners with the advice to just get started if they have a good idea. Tyler and Jon wrap up the episode with Words of Twisdom featuring a quote from Magdalena Kala (@MagdalenaKala). Join Tyler, Jon, and Chris for more of the inside scoop on Crossnet and the latest digital marketing trends. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:00 - Intro 01:50 - What's in the News | Coronavirus 06:25 - Introduction | Chris Meade 06:50 - What is Crossnet? 08:10 - Taking Crossnet from Concept to Reality 09:05 - Crossnet's Go-to-Market Strategy 10:10 - Marketing Channels and Strategies 11:43 - Calculating Customer Lifetime Value 12:35 - Crossnet's Geographical Footprint 13:36 - Experiential Marketing 16:03 - Influencer Marketing Strategy 17:20 - Crossnet's Plans for a Professional League 18:08 - Selling Crossnet to Schools 19:09 - PR and Earned Media 19:56 - Gathering Customer Data at Live Events 22:23 - Crossnet's Growing Marketing Team 23:04 - Chris's Key Takeaway 24:19 - Words of Twisdom 26:35 - Outro Featured Guest | Chris Meade LinkedIn Crossnet Game What's In the News  Coronavirus Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 78: Using Video for a Better ROI on Email Marketing In Episode 78, Tyler and Jon share that Uber is partnering up with Adomni, an ad-tech platform. Tyler shares that despite the bad press about driver compensation, this is a great way to monetize assets. Jon mentions that the market may be utilized by those with established Out-of-Home marketing campaigns. The pair theorizes that this partnership could be especially effective in tourist-dominated locations for impulse visits to brick and mortar businesses.  Next, Tyler welcomes Oli Bridge, the CMO of Bonjourno, onto the podcast. Oli shares the significance in building solid relationships with individuals in all roles when building a brand while aiming for brand longevity. Tyler and Jon's Words of Twisdom feature a quote by Jeff Sheldon (@ugmonk) this week. Join Tyler, Jon, and Oli for more insight on how to maximize your marketing strategies while establishing customer loyalty. Have you left us a review yet? If not, we'd be glad you did! Also, have a great marketing joke or guest idea to share? Drop us a line at info@lionssharepodcast.com! Timestamps 00:00 - Intro 00:58 - What’s in the News | Uber’s Partnership with Adomni 04:53 – Featured Guest: Oli Bridge  05:38 – What is Bonjoro? 06:55 – Oli’s Background 08:48 – E-Commerce Marketers' Results with Bonjoro 10:34 – Utilizing Bonjoro Tools to Increase Email Marketing ROI 12:17 – Video Marketing 14:08 – Creating Content 15:08 – Bonjoro's Marketing Strategy  16:23 – Key Lessons from Affiliate Marketing 17:38 – Determining Customer Lifetime Value While Measuring the ROI of Campaigns  19:36 – Most Effective Channels for Customer Acquistion 23:16 – Tracking Bonjoro’s PR Strategy and ROI 25:20 – Oli’s Key Takeaway 26:15 - Words of Twisdom 30:32 - Outro Featured Guest | Oli Bridge LinkedIn Bonjoro What's In the News  Uber’s Partnership with Adomni Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 77: Can You Hear Us Now? SEO, UX, & Project Management from Verizon Media In Episode 77, Tyler and Jon discuss the news that Brandless is shutting down their operations. Tyler shares that Brandless had an interesting concept but doesn’t possess adequate brand affinity compared to its competitors. He reiterates that it all falls back on identifying a brand story while building brand loyalty in order to instill trust with customers.  Next, Tyler welcomes Shalini Solomon, the Senior Manager of Demand Generation at Verizon Media, onto the podcast. Shalini shares great insight on UI/UX best practices and settles the Agile vs Waterfall project management debate before dishing on her views on SEO and Paid Media. Tyler and Jon's Words of Twisdom feature a quote by Edward Dearborn (@edwindearborn) this week. Join Tyler, Jon, and Shalini for more the inside scoop on Verizon Media and the latest digital marketing trends. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:00 - Intro 01:15 - What’s in the News | Brandless Shuts Down 07:19 – Featured Guest Shalini Solomon 07:47 – Shalini's Role at Verizon Media 09:00 – Paid Partnership Opportunities 10:07 – Lesser-Known UI and UX Mistakes 13:16 – Site Design and Development Project Challenges 18:35 – Agile vs Waterfall 20:29 – Current Challenges at Verizon Media 26:09 – Shalini's Approach to Lead Attribution 31:10 – Shalini's Most Important Metrics  33:14 – Verizon Media's SEO Strategy  37:32 – Prioritizing PPC and SEO 41:06 – Biggest Opportunity in Digital Marketing 44:24 – Shalini’s Key Takeaway 50:29 - Words of Twisdom 53:00 - Outro Featured Guest | Shalini Solomon LinkedIn Verizon Media What's In the News  Brandless Shuts down Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 76: Marketing a Brewery Sud-ccessfully with Karl Strauss’ Brian Skarin In Episode 76, Tyler and Jon discuss successful and not so successful Super Bowl ads from Super Bowl LIV. Tyler shares his thoughts on Google being a solid standout but Tide being his overall winner. Jon adds that repetition was key for Tide to deliver a memorable message on advertising's biggest stage. Next, Tyler dished on the losers of the night whose ads were most forgettable, due to sacrificing brand recognition for a chuckle. Next, Tyler welcomes Brian Skarin, the Communication and Events Manger at Karl Strauss Brewery, onto the podcast. Brian shares some of the key strategies in building the brand of one of Southern California's most prominent breweries. He goes on to share how Karl Strauss’ brand loyalty and brand partnerships have aided in the success of their successful marketing campaigns Tyler and Jon's Words of Twisdom feature a quote by Lucid Manager (@lucidmanager) this week. Join Tyler, Jon, and Brian for more insight on how to maximize your marketing strategies while establishing customer loyalty. Have you left us a review yet? If not, we'd be glad you did! Also, have a great marketing joke or guest idea to share? Drop us a line at info@lionssharepodcast.com! Timestamps 00:00 - Intro 01:08 - What’s in the News | Super Bowl Ads 06:42 – Featured Guest Brian Skarin 08:08 – Standing Out in a Crowded Field of Competitors 09:37 – Building a Great Customer Experience 13:44 – Prioritizing Sales Channels 15:11 – Maximizing Quality Content 16:33 – Integrating Paid Strategies 18:37 – Brian's Preferred Advertising Methods 20:04 – Key Challenges 23:40 – Tracking the ROI of Social Campaigns 24:53 – Effective PR Campaigns 27:52 – Prioritizing Media Coverage 29:31 – Building Customer Loyalty 32:02 – Brian’s Key Takeaway 35:10 - Words of Twisdom 43:47 - Outro

EP 75: Special 75th Anniversary Episode: All the Jokes!    In this episode, we present to you the Special 75th Anniversary Episode: All the Jokes! A recap of your favorite marketing podcast openers (and a few closers)! Here on the Lion Share Marketing Podcast, we'd like to take a moment to reflect, and thank our loyal listeners and subscribers with an episode full of our best (and cheesiest) marketing jokes!    Looking for help with your marketing strategy? Be sure to head over to  Fidelitas Development and drop us a line! Timestamps 00:00 - Intro 01:42 - All the Jokes  11:56 - Outro Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 74: Marketing a Startup Beverage Brand with O2’s Eric Le In Episode 74, Tyler and Jon discuss NBC Universal's announcement of its new streaming service, Peacock (coming this July). Tyler ponders if users will get to a point of subscription fatigue, with existing options like Hulu, Netflix, HBO, and Disney Plus already amounting to the equivalent of a modest cable bill. How many more subscriptions will users pay for?  Next, Tyler welcomes Eric Le, the Vice President of Marketing at O2 Natural Recovery, onto the podcast. Eric shares some of the key factors of success for beverage marketing. He discloses the key differences in O2 Natural Recovery and other leading sports drinks and dishes on his marketing processes when expanding into new markets. Eric encourages marketers to get creative, try new ideas, and to back it all up with sound thought and good intentions. Tyler and Jon's Words of Twisdom feature @Himani_Kankari this week. Join Tyler, Jon, and Eric for more insight on how to improve your marketing strategies and build brand loyalty. Looking for help with your marketing strategy? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:00 - Intro 01:07 What’s in the News | NBC Universal Launching A New Streaming Service 07:14 – Featured Guest Eric Le 08:45 - Positioning the O2 Brand 11:10 – Sampling O2 Products 14:07 – Growing the O2 Brand 17:22 – O2's Retail Strategy 19:07 – Balancing Sales and Marketing 21:11 – ROI Measurement 26:06 – Building Customer Retention 30:19 – Preferred Marketing Tools for O2  31:54 – O2's Strategy around Partnerships 39:00 – Creating Relative and a Engaging Content 41:08 - Eric's Key Takeaway 41:50 - Words of Twisdom  43:47 - Outro Featured Guest | Eric Le LinkedIn O2 Natural Recovery Drink What's In the News  Organic Popular Product Listings Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 73: Regional Marketing Success with Jerome’s Furniture In Episode 73, Tyler and Jon discuss outdoor advertising's surpassing of print ads in marketing spend over the past year. Tyler shares that marketing leaders tend to invest in out of home advertising alongside digital media as part of larger-scale branding campaigns. Of course, measuring the true impact of out of home advertising remains a challenge for marketing leaders everywhere. Next, Tyler welcomes Jim Navarra, the Executive Vice President of Marketing at Jerome’s Furniture, onto the podcast. Jim shares some of the key factors in Jerome's success in dominating the retail furniture across Southern California. He also addresses Jerome’s marketing processes when expanding into new markets. Jim also dishes on how his team evaluates new partnership opportunities.  Tyler and Jon's Words of Twisdom feature a quote by Matthew Kovach (@MKovach) this week. Join Tyler, Jon, and Jim for more insight on how to improve your marketing strategies and establishing customer loyalty. Looking for help with your marketing strategy? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:00 - Intro 01:00 – What’s in the News | Billboard Ad Sales Surpass Print Ads  05:05 – Featured Guest Jim Navarra 06:48 – Jerome's Keys to Becoming the Market Leader in Retail Furniture 08:27 – Evaluating Sponsorship Opportunities 13:18 – Building Customer Loyalty 15:56 – Jerome’s Furniture's Most Effective Marketing Channels 17:25 – Incorporating Addressable Television 18:32 – Evolving Marketing Strategies for Jerome’s Furniture 20:37 – ROI Measurement 23:45 – Jim's Biggest Marketing Challenge  25:41 – Assessing Appropriate Marketing Channels 28:55 – Email Marketing Opportunities  31:08 – Continued Market Expansion 31:53 – Assessing New Location Opportunities from a Marketing Perspective  34:07 – The Dream Shop Customer Experience 37:16 - Jim's Key Takeaway 39:18 - Words of Twisdom  41:50 - Outro Featured Guest | Jim Navarra LinkedIn Jerome's Furniture What's In the News  Outdoor Advertising market Poised to Eclipse Newspapers Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes