GovComms: The Future of Government Communication

Is your comms team keeping up, or just keeping busy?In this episode of GovComms, David Pembroke sits down with Mitchell Dye, the dynamic voice behind the City of Greater Geelong's external communications. From community radio to leading digital strategy, Mitchell shares a front-row view of how local government is reinventing the way it engages with citizens—one authentic story at a time.David and Mitchell unpack what it takes to stand out in the crowded digital landscape, why the best communicators aren't always in the comms team, and how to build trust through relatable, local voices. With fresh insights from years of hands-on experience, Mitchell offers a practical roadmap for future-proofing local government communication.Discussed in this episode:Reinventing comms in local governmentAuthentic storytelling vs polished brandingWhat community radio taught Mitchell about public commsFinding trusted voices beyond the comms teamManaging 24/7 comms without burning outShow notes:Planner | Microsoft94.7 The Pulse | Geelong Community RadioBlog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

How will AI reshape the future of government communications—and what skills will you need to thrive?In this episode of GovComms, host David Pembroke is joined by Wayne Aspland, expert in public sector communication and AI strategy, to explore how artificial intelligence is transforming the role of communicators today and into 2030.Wayne shares how government teams can build AI capability, drive strategic alignment, and stay trusted in an era of rapid technological change. He also explains why human creativity, leadership, and critical thinking will be even more essential as automation accelerates.Discussed in this episode:How AI is reshaping communication rolesAchieving alignment across complex teamsBuilding AI skills as a teamManaging AI risks with clear guardrailsShow notes:Day in the life of a comms person in 2030 | Wayne AsplandState of the Sector report | GallagherBlog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

What happens when your council loses public trust—and you're the one answering the questions?In this episode of GovComms, host David Pembroke speaks with Chloe Casey, Manager of Communications and Corporate Governance at the City of Casey, about leading through the fallout of the Operation Sandon investigation.Chloe shares how her team managed misinformation, community confusion, and the absence of elected councillors for almost five years, all while ensuring communications remained clear, composed, and responsive.She also reveals how they're using AI, short-form video, and cold outreach to connect with the City of Casey, home to one of Australia's most culturally and linguistically diverse communities. Her insights offer practical guidance for any government communicator navigating through change.Discussed in this episode:Leading through crisis with clarity and speedCombining comms and governance for stronger responsesEngaging CALD communities with targeted outreachUsing AI, video, and plain English to boost impactShow notes:Brolly | Social Media ManagementBlog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

What if the best ideas in your team are the ones you never hear?In this episode of GovComms, host David Pembroke speaks with Richard Etienne—internal communications expert, author of The Introvert's Survival Guide, and founder of The Introvert Space. Together, they explore how introverts can lead, influence, and thrive in workplaces that often reward volume over value.From overcoming self-doubt to navigating hybrid work, Richard shares powerful, practical strategies to help introverts find their voice—without having to shout. He also offers advice for leaders on how to build inclusive teams where every personality type can succeed.Whether you identify as an introvert, manage one, or simply want to create more inclusive and effective teams, this episode is packed with eye-opening insights and actionable tips.Discussed in this episode:Why introverts often go unheard—and how to change thatHow to build your personal brand without self-promotionThe hidden strengths introverts bring to leadershipWhat Theresa May taught Richard about quiet influence at the topShow notes:The Introvert Space | Richard EtienneThe Introvert's Survival Guide | Richard EtienneQuiet | Susan CainBlog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

Trust is on life support. People are tuning out. Tech is speeding up. Noise is everywhere. So how can government communicators break through?In this powerhouse episode of GovComms, host David Pembroke is joined by Ros Weadman – strategic communication expert, author, and driving force behind the Elevate Local Government Communications Summit 2025 – to unpack what it really takes to cut through and connect in today's chaotic communication landscape.Ros doesn't pull punches. With four decades in the game, she makes it clear: the old ways of pushing messages just won't cut it. It's time to ditch the jargon, lead with heart, and communicate with courage.This is more than an episode—it's a call to arms for public sector communicators who want to build trust, lead with purpose, and transform how government speaks to the people it serves.Discussed in this episode:How to ditch “message selling” and embrace bold, emotional storytellingThe real reason people feel disconnected—and how to bring them backHow to paint a vision people can believe in (and see themselves in)What's broken in community engagement—and how to fix itWhy communicators must stop hiding behind process and step up as leadersShow notes:Elevate Local Government Communication Summit | GOVCOMMEvaluation Framework for Strategic Communication | PRIABlog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

Is Google still the king of search or has AI changed the game forever?The way people find information is undergoing the biggest shift in decades and government communicators can't afford to be left behind. In this episode of GovComms, host David Pembroke speaks with Jim Stewart, CEO of Stewart Media, about the seismic shift in digital search and what it means for public sector communication.A 25-year SEO veteran, Jim explains why this transformation is as significant as the birth of the internet and how government agencies can stay visible in AI-driven searches. From optimising government websites for AI-driven platforms to ensuring search bots can access critical public information, Jim breaks down the practical strategies to stay ahead.This isn't just another tech trend – it's a fundamental shift in how people find and use information. If you're in government communications, you can't afford to ignore it. Tune in now to learn how to keep your content discoverable, credible and ready for the AI era.Discussed in this episode:Learn how AI is reshaping search and SEO strategies.Discover why government communicators must adapt to AI search.Find out how to keep public sector content visible online.Expert tips on optimising websites for AI bots.Explore AI tools that enhance communication and accessibility.Understand the future of government messaging in the AI era.Show notes:NotebookLM | GoogleChatGPT | OpenAITrends | GoogleHow Robots.txt works | GoogleBeyond Google: Mastering Search in A World Of AI Assistants | Jim StewartWebsite | StewArt MediaBlog | GovComms Podcast Hosted on Acast. See acast.com/privacy for more information.

Great communicators aren't born—they're made.In this episode of GovComms, host David Pembroke chats with Dr. Louise Mahler, an expert in leadership communication, about the art of presence, authenticity, and confidence. With a background in business and opera, Louise brings a unique perspective to what makes a great communicator—and why government professionals need to master these skills.Louise shares practical techniques to improve public speaking, from voice control and body language to storytelling and audience engagement. She explains the power of the "rule of three", how to structure compelling messages, and why good communication starts with breathing and body awareness.Whether you're presenting to stakeholders, leading a team, or engaging the public, this episode is packed with actionable insights to help you command attention and build trust. If you want to captivate, connect, and communicate with impact, this is the masterclass you need.Discussed in this episode:Gravitas builds trust through presence, authenticity, and confidence.Strong delivery relies on voice, body language, and gestures.The rule of three makes messages clear and memorable.Overcome self-doubt with mantras and better posture.Storytelling, humour, and connection keep audiences engaged.Breathing and structure improve communication impact. Show notes:Website | Louise MahlerGravitas | Louise MahlerThe 5 Canons of Classical Rhetoric | ThoughtCoThe Rule of 3 | Leadership GardenGovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

Governments generate endless information, but so much of it goes unseen. So, how do we turn it into content people actually care about?In this episode of GovComms, David Pembroke chats with Heather Lansdowne, a leader in transforming social media in government. As the social media manager at the Australian Bureau of Statistics, Heather and her team are turning heads in the government space, proving that data can be engaging, relatable, and even fun. She's helped reshape how agencies communicate, bringing bold ideas and engaging content to the table. Her fresh approach connects with audiences in ways traditional comms never could.From navigating government approvals to making stats go viral, Heather shares how agencies can rethink their content strategy. She talks about building trust with leadership, using humour to engage audiences, and why governments need to act more like digital publishers. Whether you're a social media pro or a government communicator looking to push boundaries, this episode is full of insights, strategies, and inspiration to help you create content that truly connects.Discussed in this episode:Making government content engaging by turning reports into stories.Building trust with leadership to get buy-in for social strategies.Using humour to make statistics fun and relatable.Navigating approvals while staying compliant.Exploring social media trends in government.Showcasing ABS's social media success.Show notes:Data Release Calendar | ABSGraphic Design App | CanvaSocial media | ABSGovComms Podcast | BlogTranscript:A transcript of this episode can be found here. Hosted on Acast. See acast.com/privacy for more information.

Buckle up for an episode packed with creativity, innovation, and a bit of storytelling magic!In this first GovComms Podcast of 2025, David Pembroke sits down with Andrew Parsons, a communication powerhouse with a knack for turning challenges into storytelling gold. From his humble beginnings as a cameraman to transforming public sector communication strategies, Andrew's career is proof that creativity thrives when bold ideas meet action.Step into the evolving world of public sector content as Andrew reveals how he built massive social media followings, pioneered video content, and ran communication teams like newsrooms—fast, fearless, and focused. He'll also share why 2025 is the year for governments to embrace new technology, leverage podcasts, and connect with citizens like never before.Packed with practical tips and fresh perspectives, this episode will leave you inspired to level up your content strategy.Discussed in this episode:Turning challenges into powerful stories.Why 2025 is the perfect time to rethink your content strategy.The secret to building trust and support for bold communication ideas.Running comms teams like newsrooms—speed and creativity in action.Andrew's journey from behind the camera to leading communication innovation.Show notes:Water's Edge – The Podcast | IGWCGovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

Today, we're revisiting one of the most impactful episodes of GovComms! Stephanie Speck, Head of Communications for the Green Climate Fund, shares how authentic storytelling can transform the climate conversation.Explore the power of "Story Sovereignty," a revolutionary approach that empowers climate-impacted communities to tell their own stories—humanising the issue and making it deeply relatable. Stephanie also takes us inside the Green Climate Fund's evolution, shifting from output-focused tactics to strategies that prioritise reputation, relationships, and global impact.She doesn't stop there. Tackling the challenge of misinformation, Stephanie reveals practical ways to counter false narratives, build trust, and foster consensus in the fight against climate change. Whether it's your first listen or a revisit, this episode is packed with actionable insights to inspire meaningful climate communication.Discussed in this episode:Co-designing climate strategiesLeveraging AI for efficiencyAddressing misinformation challengesBuilding trust through transparencyEmpowering authentic storytellingStrengthening stakeholder collaborationShow notes:Stephanie Speck | LinkedInGovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

Happy New Year! We're starting 2025 by revisiting an inspiring chat between host David Pembroke and Stanley Henry, founder of The Attention Seeker. They discuss storytelling, strategy, and building a thriving content agency.Stanley takes us on his journey from growing up in South Auckland and working in hospitality worldwide to becoming a LinkedIn success story. His mastery of personal branding on the platform gave him the confidence to launch his own agency, which now boasts a team of 31 and is gearing up to expand to New York.He shares invaluable lessons on storytelling and social media strategy, offering practical tips on engaging audiences across platforms. Drawing from his hospitality background, Stanley reveals how those experiences shaped his leadership and business growth.This episode is packed with advice on creating authentic brand messages, balancing internal and client content, and embracing strategic storytelling to thrive in the ever-changing digital landscape. Stanley also reflects on the evolution of his business and the exciting future ahead.Discussed in this episode:Using LinkedIn strategicallyAuthentic storytelling techniquesTailoring content by platformAligning brands with human truthsDriving business growth strategicallyShow notes:Stanley Henry | LinkedInThe Attention Seeker | TikTokThe Attention Seeker | WebsiteGovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

What did 2024 teach us about communicating better? In this special 'Year in Review' episode, David Pembroke takes us through the stories, lessons, and ideas that made this year unforgettable. From LinkedIn storytelling tips with Stanley Henry to tackling climate anxiety with Ruth Dewsbury, this episode revisits the moments that made us think and grow. You'll hear how behavioural science is transforming public health. What the Olympics can teach us about connection, and why Alex Aiken's 'five Vs' framework might just change the way you approach your next big message. Packed with practical advice and case studies, this episode is a journey through the best of GovComms in 2024. It's insightful, relatable, and a must-listen for anyone passionate about making communication meaningful. Tune in to reflect, learn, and get ready for an even brighter 2025!Discussed in this episode:Storytelling and reframing mindsetsBuilding resilience and growthBehavioral nudges in public healthAddressing climate anxiety in communicationsAI challenges in government messagingModern communication frameworksShow notes:GovComms Ep #161 | Stanley HenryGovComms Ep #156 | Mardi StewartGovComms Ep #165 | Sharon RosenrauchGovComms Ep #151 | Ruth DewsburyGovComms Ep #160 | Dr. Nathan Borgford-ParnellGovComms Ep #157 | Strath GordonGovComms Ep #159 | Jennifer MuirGovComms Ep #150 | Alex AikenGovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen explains how AI can act as a "clerk, colleague, and coach" for communicators.However, it's not all smooth sailing. They dig into the risks, the need for ethical governance, and why every organisation needs clear policies to stay ahead. Stephen also shares his thoughts on the shifting media landscape, the growing influence of niche communities, and what it means for how governments connect with citizens.Hear about Socially Mobile, the not-for-profit PR school empowering diverse professionals to lead in the industry. Whether you're a government communicator, public sector leader, or PR professional, this is a must-listen for anyone looking to future-proof their role in an evolving industry.Discussed in this episode:AI in communications transforming workflowsEthical governance and responsible AI adoptionShifting media landscape and niche communitiesAI applications for communication professionalsFutureproofing by adapting to changesSocially Mobile supporting diverse professionalsShow notes:The Use of AI in Corporate Communications and Public Relations | Wadds Inc.Invisible Rulers | Renee DiRestaThe not-for-profit PR school | Socially MobileCo-Intelligence: An AI Masterclass with Ethan Mollick | Stanford BusinessResearch & Reports | Wadds Inc.GovComms Podcast | Blog Hosted on Acast. See acast.com/privacy for more information.

What if leadership was less about authority and more about connection?Imagine a young boy in rural Zimbabwe, discovering the world through books borrowed from a modest village library. That boy is Alfred Chidembo, whose love for stories sparked a journey from his village to Australia, where he now serves in the Australian Public Service and leads a literacy charity, Aussie Books for Zim.In this episode of GovComms, host David Pembroke explores how the Ubuntu philosophy—“I am because we are”—has guided Alfred's life and work. Alfred shares how empathy, storytelling, and genuine connection are at the heart of his mission. He also discusses how these values can enhance communication in government by fostering trust, understanding, and community engagement. It's a heartfelt look at how empathy, flexibility, and the stories we tell can create lasting change. This episode is for anyone who believes that by lifting others, we all rise together.Discussed in this episode:Ubuntu philosophy and leadership through empathyPower of storytelling in connectionFounding Aussie Books for Zim charityBuilding relationships in public serviceOvercoming challenges with resilienceEnhancing government communication with trust Show notes:Aussie Books for ZimUbuntu | Alfred ChidemboUbuntu Philosphy | The CollectorLiteracy: the greatest treasure of all |TEDx Hosted on Acast. See acast.com/privacy for more information.

As cities around the world grapple with a wave of disinformation, how can they fight back and restore public trust? In this episode of GovComms, David Pembroke sits down with Ika Trijsburg, leader of the Disinformation in the City project, to tackle this urgent question. Ika unveils the Global Response Playbook, a powerful toolkit designed to help cities counter false information at a local level. She walks us through its three-phase approach—pre-empting, pre-bunking, and debunking—and shows how cities can become hubs of trust and resilience.Drawing on many years of experience in city diplomacy and local government, Ika shares stories and insights on why disinformation impacts every layer of city life, from elected officials to public service teams. With her unique perspective, Ika emphasises the power of collaboration and the critical role cities play in protecting their communities. Full of actionable insights and real optimism, this episode is a must-listen for government communicators and public sector leaders who are ready to step up in the fight against disinformation.Discussed in this episode:How disinformation challenges local governments and impacts public trust.A three-phase strategy to tackle disinformation.Why cities are well-positioned to address disinformation where people experience policy firsthand.The importance of community-focused strategies to build trust and counter disinformation.Partnerships within and beyond government strengthen resilience to disinformation.How cities worldwide can share strategies and amplify impact through diplomatic collaboration.Show notes:- Disinformation in the City Response Playbook | University of Melbourne- Disinformation in the City Project | University of Melbourne- Melbourne Centre for Cities | University of Melbourne Hosted on Acast. See acast.com/privacy for more information.

What happens when disaster strikes?In this second-part episode of the GovComms Podcast, crisis communication expert Michael Player shares his experiences managing some of New Zealand's most significant crises, including the Rena oil spill and Pike River mining disaster. Michael gives us a behind-the-scenes look at how he led teams through media storms, community unrest, and logistical challenges in the heart of chaos.Michael reveals the strategies that helped him succeed under pressure—building strong communication teams, adapting plans in real time, and working closely with local communities. His stories showcase the power of collaboration and the human side of crisis management.As crises become more common, how can we be better prepared? Michael discusses the need for frequent training and the importance of involving communities in recovery efforts. Whether you're in government communication or just curious, this episode offers key insights into managing chaos and building trust when it matters most.Discussed in this episode:· Managing communication during disasters· Assembling strong, adaptable crisis teams.· Community involvement in disaster recovery efforts.· Frequent tabletop exercises for crisis prep.· Balancing media demands and operational focus.· Collaborating across government and local agencies. Show notes:- Tragedy at Pike River Mine – Rebecca Macfie- The Rena grounding | NZ GOV- Pike River | NZ GOV Royal Commission- Exercise and Preparedness Tools | FEMA Hosted on Acast. See acast.com/privacy for more information.

What does it take to navigate a decades-long career in government communications while navigating ethics, changing media landscapes, and building lasting influence?In this special two-part episode of GovComms, David Pembroke sits down with Michael Player, a communications veteran with nearly five decades experience. From his very first job to his long stint with NZ Police, Michael shares the highs and lows of working in public sector communications.Join us as Michael reflects on the ethical backbone of the profession, revealing how great communicators must speak truth to power, even when it's uncomfortable. Michael's journey is full of wisdom for both introverts and extroverts alike, proving that in a people-first profession, it's the quiet listeners who often make the biggest impact.This episode is packed with insights on how to navigate the shifting tides of today's media landscape, where misinformation abounds, and how to maintain influence in an ever-evolving field. Whether you're a seasoned professional or just starting out, Michael's career lessons on leadership, ethics, and crisis management will inspire you to step up, take initiative, and become a true communications leader.Discussed in this episode:· Importance of initiative and building rapport· Ethical responsibility and speaking truth to power· The three A's: accessibility, affordability, ability· Being a good listener· The evolving media landscape and digital platforms· Career advice: patience and continuous learning Hosted on Acast. See acast.com/privacy for more information.

How can digital communications spark real-world change and drive social impact? In this episode of GovComms, David Pembroke speaks with Nicholas Bruneau, a global leader in digital advocacy and purpose-led marketing. Together, they explore how Nicholas' AGILE Framework for social impact communications inspires organisations to leverage digital tools, tell compelling stories, and mobilise communities. Through real-world examples like the “Raise Your Hand” campaign, which raised over $4 billion for global education, Nicholas reveals how digital strategies can inspire lasting movements and revolutionise public sector communications.Discussed in this episode:· Digital communications for social impact through advocacy.· AGILE Framework empowering public sector organisations.· "Raise Your Hand" campaign· Storytelling and digital tools to drive community engagement· Post-pandemic shifts and growing risk aversion in digital strategy· Data-driven strategies for greater communication impact Hosted on Acast. See acast.com/privacy for more information.

What if small behavioural tweaks could transform government policies and change society for the better?In this exciting episode of GovComms, David Pembroke chats with Sharon Rosenrauch, Principal Behavioural Scientist at the Department of Climate Change, Energy, the Environment, and Water. They uncover the powerful impact of behavioural science in the public sector, diving into how these insights can tackle misinformation, drive lasting change, and strengthen collaboration between scientists and communicators. Plus, she introduces game-changing tools like the EAST framework that are helping government departments revolutionise their strategies for more effective communication. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the GovComms Podcast, Adrian Brown, Executive Director of the Centre for Public Impact, explores the evolving role of government in society and the importance of public legitimacy, trust, and resilience. Adrian discusses how governments can adapt to crises like COVID-19 by becoming more agile and citizen-centered, and highlights the role of innovation in public administration. Adrian also shares strategies for improving government-citizen communication, the significance of cross-sector collaboration, and the ethical considerations necessary for successful government innovation. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the GovComms Podcast, host David Pembroke interviews Alison Senti, a strategic communications professional with a career spanning both public and private sectors. Alison shares her journey from hotel management and legal marketing to consulting at KPMG, and various positions within government departments. Alison outlines the role of government communicators during major events, drawing on her experiences with the ASEAN-Australia Special Summit.This episode also explores the importance of social cohesion, evaluation, and accountability in government communication. Alison shares insights on the future of the public sector and reflects on the evolving landscape of government communication and the vital role it plays in supporting public trust and policy implementation. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the GovComms Podcast, host David Pembroke interviews Bob Jensen, a leading expert in crisis communication with over four decades of experience in emergency and disaster risk management. The episode dives into Jensen's extensive career, including his roles in the US Air Force, the State Department, and FEMA, as well as his work with international organizations like the World Bank. Jensen shares insights from his career, emphasizing the importance of having robust systems in place for effective crisis communication and the need for regular training and exercises to ensure preparedness.Jensen discusses the critical role of crisis communication in managing public perception, particularly in the face of disinformation. He introduces the concept of pre-bunking, where organisations anticipate and address potential disinformation before it spreads, and highlights the increasing use of AI by malicious actors to create deepfakes and spread false narratives. Jensen stresses the importance of understanding and countering these tactics, using technology to detect manipulated content, and developing clear, proactive communication strategies.The conversation also touches on the challenges of communicating the impacts of climate change and the necessity of making such information relatable and understandable for the public. Jensen emphasises the importance of empathy and respect in communication, particularly when addressing widespread issues like climate change. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the GovComms Podcast, host David Pembroke sits down with Stanley Henry, founder and CEO of The Attention Seeker, a New Zealand-based, New York-inspired advertising agency. Stanley shares his fascinating journey from growing up in South Auckland to establishing a successful career in hospitality, which eventually led him to start his own agency. He emphasises the importance of understanding and engaging with audiences by creating content that resonates with them rather than focusing solely on the message the speaker wants to convey.Stanley elaborates on how The Attention Seeker transitioned from leveraging LinkedIn for personal branding to becoming a full-service agency offering content creation across multiple platforms, including TikTok, Instagram, and YouTube. He details their iterative content production process, which involves constant testing and refining based on performance data to ensure effective communication. Stanley also discusses the diverse range of clients they serve, from small businesses to large corporations, and the consistent onboarding process that ensures a deep understanding of each client's needs.Throughout the conversation, Stanley provides valuable insights for government communicators, stressing the need to focus on what their audience wants to hear and to integrate their messages into existing narratives. He cites the example of Jacinda Ardern's social media strategy to illustrate how effectively listening to and engaging with the audience can lead to successful communication. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the GovComms Podcast, host David Pembroke speaks with Dr. Nathan Borgford-Parnell, the science lead at the Climate and Clean Air Coalition (CCAC) Secretariat. Dr. Borgford-Parnell provides an in-depth look at the CCAC's mission to mitigate short-lived climate pollutants (SLCPs), such as methane, black carbon, hydrofluorocarbons, and tropospheric ozone. He emphasises the coalition's efforts to integrate climate and air pollution policies to achieve multiple benefits, including improved public health, labor rights, and population resiliency. The discussion highlights the scientific understanding of SLCPs, their sources, and the immediate and long-term advantages of reducing emissions.The conversation dives into the challenges of communicating the complexities of climate change and the importance of presenting climate actions as delivering multiple benefits to various communities. Dr. Borgford-Parnell critiques the limitations of using CO2 equivalents as a metric for all greenhouse gases, advocating for a more nuanced approach to treating each pollutant as unique. He provides real-world examples of how different pollutants interact with ecosystems and human health, illustrating the need for tailored communication and policy development.Dr. Borgford-Parnell also addresses the impact of misinformation and disinformation on climate action, offering strategies to combat these challenges by focusing on the multiple benefits and engaging diverse constituencies. He shares his optimism about the potential to achieve climate goals through existing technologies and policies, despite the current trajectory of global emissions. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the GovComms Podcast, host David Pembroke welcomes back Jennifer Muir, a communication professional with over 25 years of experience in the not-for-profit, government, social impact, and civil society sectors.Jennifer, who has recently been appointed to the Global Alliance board for Public Relations and Communication Management, shares insights into the Global Alliance's mission and her role in leading international collaborations and community connections across the Asia-Pacific region. Her discussion emphasises the rapid growth of the communication profession in Asia and the need for aligning professional standards globally.The conversation also discusses the transformative impact of artificial intelligence on the communications field. Jennifer highlights the importance of a human-centered approach to AI, urging communication professionals to understand and responsibly use AI tools. She discusses the slower adoption of AI in government due to regulatory and privacy concerns, contrasting it with the faster-paced technology advancements in the private sector.Jennifer also shares information about the upcoming World PR Conference (WPRF) in Bali in November 2024, a great opportunity for communicators for professional growth and networking opportunities. More information about this conference can be found at: https://www.globalalliancepr.org/wprfDiscussed in this episode:Professional capability frameworks and their alignment in the ASEAN region.Importance of trust and transparency in corporate and government communications.Role of the Public Relations Institute of Australia and its recent name change.The benefits of attending international communication conferences for professional development.Show notes:Jennifer Muir | LinkedInWorld Public Relations Forum | Global Alliance PR Hosted on Acast. See acast.com/privacy for more information.

In this episode of the GovComms Podcast, host David Pembroke interviews Tim Gavel, a veteran sports broadcaster who has transitioned into the role of Media Director at Sport Integrity Australia, an Australian Government agency aimed at promoting safe and fair sports.Tim shares insights from his extensive career in media and broadcasting, detailing his journey from a disc jockey in Western Queensland to a highly respected commentator in Canberra. The discussion highlights his relentless work ethic and the skills he developed over decades, which he now applies to his current role in the public service.Tim provides an in-depth look at the multifaceted issues managed by Sport Integrity Australia, including anti-doping, sexual abuse, integrity in sports betting, and racial abuse. He discusses the dynamic leadership of David Sharpe, the CEO of Sport Integrity Australia, and the challenges of building a robust framework for the organisation on the go. Tim elaborates on his daily routine, which involves early morning media analysis and maintaining strong relationships with journalists to ensure transparency and accurate reporting.The conversation also touches on the importance of collaboration with key stakeholders, such as the Minister's office and national sports organisations. Discussed in this episode:Tim's strategy for handling media inquiries and building trust with journalists.The role of the National Integrity Framework in Australian sports.The evolution of Sport Integrity Australia's communication strategies.Innovative educational initiatives for athletes using virtual reality. Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms, we are joined by Strath Gordon, Head of Public Affairs and Communications at the Australian Olympic Committee.With the 2024 Paris Olympics starting in July, Strath shares insights into the planning involved in preparing for the Olympic games, including the introduction of 460 Australian athletes to the public and the coordination required to manage media coverage for the event. He emphasises the importance of storytelling in sports communication, and discusses the AOC's plans for effective on-ground media communication in Paris to ensure all athletes receive appropriate coverage and support.Reflecting on the Tokyo Olympics, Strath highlights the challenges posed by the COVID-19 pandemic, from the postponement of the games to maintaining constant communication with athletes to keep their spirits high. He touches on the lessons learned during this period, such as the critical role of effective communication and the necessity of leveraging technology to stay connected with stakeholders.Strath outlines how the AOC adapts to the rise of streaming services and digital media by providing content that enhances the viewing experience across various platforms. Additionally, the conversation highlights the AOC's community engagement efforts, such as the Olympics Unleashed Program, which aims to inspire young Australians by connecting them with Olympians. Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms, we are joined by Mardi Stewart, the Branch Manager of Campaigns and Strategic Communication at the Department of Social Services.As a leader with extensive experience in strategic communication and public campaigns, Mardi shares insights on creating impactful and award-winning campaigns. From the foundational aspects of embracing a learning mindset to the intricacies of campaign management, she highlights the multifaceted approach required to navigate and excel in government communications.Leadership in public communication not only involves the strategic dissemination of information but also encompasses fostering resilience and passion among communication professionals. Mardi emphasises the importance of loving what you do, and that passion fuels perseverance and success in any professional endeavor.Mardi also explores the role of public communication campaigns in addressing societal issues and enhancing community well-being. She outlines the structured processes behind successful campaigns, from initial research to creative development and rigorous evaluation.Discussed in this episode:Mardi Stewart's journey and passion in public sector communications.Key campaigns like "Stop it at the Start" and community awareness initiatives.Importance of mentorship and professional networks in communications.Challenges and shifts in media landscapes impacting government communication. Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms, we continue our conversation with Bevan Hannan, General Manager of the Communications Division at Services Australia.Bevan delves into the complexities of government communication, drawing on his extensive experience to explore how crises like the Bali bombings have shaped public narratives and the role of media in managing these narratives.Bevan reflects on the human aspects of communications and shares lessons learned from coordinating the government's response and supporting affected families. He explains how he strategically used media to maintain control over the public discourse and ensure sensitive handling of the aftermath.The conversation also ventures into the future of communication in public service, particularly the integration of Artificial Intelligence (AI). Bevan discusses the potential for AI to enhance service delivery and improve the accessibility and efficiency of government communications.The episode takes a reflective turn as he addresses the Robodebt scandal, considering its impact on public trust and the essential role of integrity in government communications.Follow GovComms Podcast on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of the GovComms Podcast, we are joined by Bevan Hannan, General Manager of the Communications Division at Services Australia.Bevan shares insights into the nuances of crisis communication during the COVID-19 pandemic, and outlines the strategies and technologies employed by Services Australia to manage public information needs effectively.Bevan also discusses the challenges and strategies of maintaining team dynamics in a remote and hybrid work settings, and emphasises the importance of a supportive and collaborative culture. He highlights how his team adapted to ensure productivity and engagement despite the distance.Furthermore, Bevan explores the significant role of government spokespeople in delivering complex information to the public. He stresses the importance of trusted, non-political figures in building public trust and ensuring clear communication from the government.Discussed in this episode:Impact of mentorship and networking in Bevan's early career development.Bevan's lessons from transitioning from sports journalism to the public service.Balancing between in-person and remote work for team effectiveness.Evolution of government communication practices pre and post-COVID. Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms, we are joined once again by Stephanie Speck, who is now the Head of Communications for the Green Climate Fund, for a conversation focusing on effective climate change communication.With extensive experience in public sector communication globally, Stephanie shares insights into empowering climate-impacted communities to tell their authentic stories through "Story Sovereignty." This approach humanises climate change and grounds narratives in real-life experiences.Stephanie also delves into the strategic evolution of the Green Climate Fund's communication, moving from output-focused tactics to strategies that prioritise reputation, return on investment, and relationship building, aiming to enhance global impact and drive effective climate action.The conversation explores the challenge of misinformation in climate discourse, with Stephanie highlighting strategies to counter false narratives and the emphasising the importance of accurate communication in building trust and consensus on climate issues. Hosted on Acast. See acast.com/privacy for more information.

This time on GovComms we are joined by Andrea Garcia, a communication professional with over 15 years' experience working for various organisations.Andrea shares her stories working in UNICEF, Weber Shandwick and the New York State Court System in the United States and the Canberra Light Rail project, Museum of Australian Democracy (MOAD), and the Canberra Institute of Technology in Canberra, Australia.Discussed in this episode:Andrea's work across various sectors, including government, non-profit, and private sectors.The importance and strategies of stakeholder engagement and community consultationThe role of integrated marketing communications in effectively disseminating information and engaging with diverse audiences.The transition from working in high-profile, private sector roles to more community-focused, public sector positions. Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms Podcast, we are joined by Ruth Dewsbury, a communication strategist with more than 20 years' experience in government communications in the Australian federal government. Her most recent role was as a Senior Director of Communications at the Department of Climate Change, Energy, the Environment and Water.Along with host David Pembroke, Ruth reflects on the significant changes in the communication landscape, particularly the shift from traditional methods like typewriters and carbon paper to the digital revolution, which introduced new communication channels and tools, and the impact of the 24-hour news cycle.“Things have changed massively in the whole communications land... Especially with the digital revolution.” – Ruth DewsburyRuth emphasises the need for clear communication objectives by ‘going back to the basics', and clear outcomes to effectively determine target audiences, messages, and channels.“While there have been massive changes, a lot hasn't changed like the general approach to communications, strategic communications in its entirety hasn't changed, and in some ways, I think there's a real need to get back to basics." – Ruth DewsburyRuth also talks about the unique challenges of communicating about climate change, including dealing with disinformation, engaging diverse audiences, and the importance of addressing climate anxiety, especially among young people.“Disinformation has just gone wild, and different groups in the community are responding in different ways. There's huge climate anxiety with young people, in particular, something like 67% of young people think." – Ruth DewsburyTune in to gain insights into gathering authentic stories to make government communications more relatable and effective, and more.Show notes:Ruth Dewsbury | LinkedIn Hosted on Acast. See acast.com/privacy for more information.

GovComms Podcast is back with brand new episodes.Our first episode of the season welcomes back Alex Aiken, the Executive Director for Government Communications in the UK, who was our very first guest when the podcast debuted in 2015 as the 'InTransition Podcast'. The landscape of government communication has evolved since then, and this episode dives into the latest developments.Host David Pembroke and Alex Aiken explore the collaborative efforts between the UK Government Communication Service (GCS) and the Organisation for Economic Co-operation and Development (OECD). Alex sheds light on the OECD's role in auditing and evaluating the UK's government communication practices, sharing insights into the process.“One of the things that the OECD asked us to do was submit UK Government Communications to a what they call a country scan. What they really mean is an audit of UK Government Communications and the report we published next month early in February. Now that takes a degree of courage.” – Alex AikenThe episode also delves into the UK Government's communication response to the war in Ukraine.“When it was inevitable that the Russians were set to invade then we set up what we call the Government Information Cell. This was to bring together all the specialists that you need to deliver modern high volume communications into one place so we could have a fast, coordinated, and effective UK Government Communications response.” – Alex AikenIn a world where disinformation is rampant and synthetic media is an emerging threat, Alex emphasises the importance of compelling storytelling.“I think that the absolutely central point is unless you can tell your story brilliantly, you will fall victim to disinformation. On the 24th of February 2022, I listened to Boris Johnson thinking through the challenges we faced... 'Putin must fail.' That is our policy. Putin must fail." And that in a sense is a story that we told then and a story we're telling now"​ – Alex AikenFurthermore, Alex discusses the potential of artificial intelligence, and how the UK government seeks to use it as a ‘force for good'.“The London Summit recently had a whole range of countries around the world looking at the threats but also the opportunities. As the Government Communication Service, we are seeking to bring together all the plans, the strategies, the knowledge that we have and create a large language model where we can plug all that in" – Alex AikenTune in to gain insights into the UK Government's strategic communication frameworks, such as OASIS and PITCH, and much more.Discussed in this episode:The evolving role of government communication.Impact of technology and the challenge of mis- and disinformation.OECD's involvement in government communication.UK Government's strategic frameworks: OASIS and PITCH.The importance of international collaboration.Show notes:Guide to campaign planning: OASIS | Government Communication ServiceLaunch of PITCH: a strategic communication tool | Government Communication Service Hosted on Acast. See acast.com/privacy for more information.

This week's episode marks the final episode of Govcomms 'From the Vault'. In this episode, host and CEO of contentgroup, David Pembroke, revisits his conversation with Tim Price, the Acting Director of Strategic Communications and Content at the Australian Federal Department of Prime Minister and Cabinet.David begins by exploring where Tim's career began - creating massively successful fan websites for Will Smith and DJ Jazzy Jeff. Tim explains"when I look back on my career, I was like, 'Well, that's really where it all started'. Back then, there was no such thing as a digital career. There was no such thing as a career in social media. So I travelled the wave of the constantly changing nature of digital and social media and into government as well."The pair discuss the challenges of a new narrowcast world and the importance of building a sense of community no matter the type of communications you are executing. On top of this, the one key takeaway from this episode is the importance of building connections. Tim explains that making connections with individuals throughout your organisation can greatly benefit you when it comes to having a seat at the table from the get-go.Stay tuned for a brand-new Govcomms episode coming Wednesday 7th February. Hosted on Acast. See acast.com/privacy for more information.

This week on GovComms 'From the Vault,' we revisit our conversation with a special guest, the CEO of the Open Government Partnership, Sanjay Pradhan.Sanjay joined OGP in May 2016. Prior to joining OGP, he served as the Vice President for Leadership, Learning, and Innovation at the World Bank, as well as the Vice President of the World Bank Institute, and as the Director for Governance.David Pembroke, CEO and Founder of contentgroup, discusses with Sanjay the mission of OGP and its role in addressing governance challenges faced by ordinary citizens. Using three examples from Nigeria, Ukraine, and Costa Rica, Sanjay illustrates the impact of OGP in the real world. The pair explore the true effect OGP has in making governments more transparent, participatory, inclusive, and accountable."When you think of democracy, you think of the ballot box, citizens cast their vote, but all these problems existed beyond the vote. They continue to not get these services. So OGP is a way to indeed focus on the ballot box, but also beyond the ballot box empowering citizens to shape and oversee their government every year, every day, not just once in a few years when we cast our precious vote. "They also delve into how digital technology has influenced the transparency of governments and how OGP can counter the rise of authoritarianism by tackling both domestic and external drivers.Topics discussed in this episode include:Building citizens' trustInclusion of marginalized groupsTaking democracy beyond the ballot box. Hosted on Acast. See acast.com/privacy for more information.

This week on Govcomms 'From the Vault', we revisit our conversation with Osama Saeed Bhutta, who is currently the Director of Communications, Policy & Campaigns at Shelter UK. At the time of this conversation, he was the Director of Communications at Amnesty International.Osama started out as a volunteer organiser and press officer for the Stop the War movement in the UK, which later landed him a position with the Scottish National Party as a media and research officer.Fast forward a decade and a remarkable career with news organisation Al Jazeera. His role at Amnesty International was to unite and mobilise the world against ever worsening humanitarian crises, widening gaps in wealth, education and equality and more refugees than ever before in the history of the world. Along with host David Pembroke, Osama discussed the intersection of public relations and government communications, exploring how effective communication strategies can help build trust, credibility, and support for government initiatives.“When you're trying to get into people's hearts, that kind of fact-based approach, which has historically been the approach of NGOs, is less successful, and at the moment, we are being eaten for breakfast as a movement.”Discussed in this episode:When images work against you and disempower your audienceThe problem with highlighting the problemThe need for positive messaging in the harshest timesThe importance of publicising the historicalThe role of the internet in uniting people and the need for people to get out from behind their keyboards. Hosted on Acast. See acast.com/privacy for more information.

Are you interested in public health advocacy?This week on Govcomms ‘From the Vault', we revisit our conversation with Clare and Alice Collins, a mother-daughter duo who run Insight Communications- a multi-award winning agency specialising in communication management for cause, culture, community and health organisations.We highlight the complexities surrounding asbestos awareness, including the challenges and strategies involved in educating the public about this often-overlooked health hazard. Clare and Alice discuss innovative approaches to public engagement and awareness campaigns, highlighting the importance of effective messaging in public health initiatives.As they navigate through their journey in the public health sector, Clare and Alice offer valuable lessons learned from their extensive work in raising awareness about asbestos. Through their case study on asbestos awareness, they discuss the significance of community involvement and government action in tackling such public health challenges.Discussed in this episode:Utilising a holistic approach in communication through multiple channels.Targeting influential figures for effective public health awareness.Forming key stakeholder partnerships for efficient information distribution.Employing detailed strategic planning for campaign objectives.Applying a 'day in the life' technique for audience engagement. Hosted on Acast. See acast.com/privacy for more information.

Russell Grossman wears many hats; he was, and still is the Director of Communications at the Office of Rail and Road, an Executive Committee member and adviser to the BoardIn this episode from the archives, Russell Grossman and David Pembroke discuss the best practices in government communication, and the establishment of the Government Communications Services (GCS) in the UK.We hear about Russell's experience as Director of Group Communications at the UK Department for Business, Innovation and Skills, as well as International Chair of the IABC and Director of Engage for Success.Discussed in this episode:Maximising communications budgetsUsing a project management approach to reform communicationsCreating long-term marketing strategiesStrong bold leadership and sharp project managementFuture directions and innovations within the GCS. Hosted on Acast. See acast.com/privacy for more information.

This week on Govcomms ‘From the Vault', we revisit our podcast with the Founder & Managing Director of Propel, Roger Christie. This podcast in particular investigates the role of social media and how government communicators can use social media effectively.Founder and CEO of contentgroup, David Pembroke, asks Roger tips to start conversations in organisations that are notoriously risk-averse when providing responses quickly to events online. Roger then stresses the importance of not trying to sell social media, but rather see social media as a meeting point.Continuing the conversation, Roger talks about the importance of understanding the environment in which your organisation is operating to avoid mistakes in a public and permanent forum. In Roger's words, “Don't build a fort in a battle”.Discussed in this episode:How to position social media as a way to overcome barriersThe P-L-A-N FrameworkRole of Individual vs the organisation Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault', we revisit our conversation with Ian Cleary, Founder of the acclaimed social media training business and blog, RazorSocial. He joins host David Pembroke remotely from Dublin, Ireland.With over 15 years in the software industry, Ian shares his technical expertise in utilising various applications to boost your content marketing efforts. Ian's RazorSocial, a global leader in providing expert advice on social media tools, has been a game-changer in the digital marketing industry. Tune in as Ian unveils the essence of selecting the right tools to enhance your social media marketing and blogging, encapsulating insights from his venture, the RazorSocial Training Academy. Hosted on Acast. See acast.com/privacy for more information.

As communicators, we should all know by now that internal communication is the beating heart of any healthy organisation. Because without it, everything falls apart. And though that may sound scary there are plenty of tools available to introduce smooth internal communication to your department or agency.In this week's Govcomms 'From the Vault', we look back at our 2018 conversation with Rita Zonius, a communication strategist and consultant based in Australia, where we discussed the deployment of enterprise social media, or large-scale internal communication.Rita shares insights on various topics related to communication, such as the importance of storytelling, the impact of technology on communication, and the role of leaders in fostering effective communication within their organisations.With a rich career in the bank sector, Rita was the Head of Internal Communication for ANZ for more than a decade. One of her biggest achievements was the implementation of an enterprise social network to connect over 60,000 ANZ employees around the world. After leaving ANZ in late-2017, Rita has become a leading consultant in the field and recognised internationally for her work in enterprise social networking. Under the alias The Enterprise Social Engineer she now works with brands around the world assisting them with all their internal comms needs.Discussed in this episode:What is enterprise social networking and why is important?The increased efficiency from implementing internal social networksMeasuring risks and challenges in internal communicationTraining your team in teamwork, not technologyPerfecting internal content, creating an internal narrative Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault', we revisit our insightful conversation with Howard Parry-Husbands, CEO and Founder of Pollinate, one of Australia's consulting and market research leaders in the world of branding, innovation and communications. The conversation explores how systems thinking can be used to solve complex problems.Howard emphasises that everything is interconnected, suggesting that solving one problem might unintentionally cause another. Using the Murray Darling Basin as a case study, he explains how humans often struggle with understanding complexity and instead rely on cause and effect. To bridge this gap, Howard champions the use of metaphors, visuals, and storytelling to communicate complex messages to the public.Discussed in this episode:Definition of systems thinking, and how it can be used by communications professionals.The benefits of understanding systems thinking from a policy perspective.Comparing the management of the COVID-19 pandemic in Australia, New Zealand, and the US.The drawbacks of a single-message strategy in government communications. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault', we revisit a conversation between our host David Pembroke and Russell Sparkman, who is one of the pioneers of global content marketing and a believer in its inevitability. As the Co-founder of FusionSpark Media, Inc., Russell brings more than two decades of expertise to the table, specifically focusing on how content marketing can solve complex challenges in government and non-profit sectors.The conversation explored the multifaceted benefits of content marketing for public and non-profit organisations. Russell discussed how strategically crafted content can not only engage but also empower citizens.Established in 1999, FusionSpark Media boasts a diverse portfolio of content initiatives, specialisng in sectors such as environmental conservation, public health, and sustainability. With a global presence through offices in the United States and Japan, FusionSpark Media collaborates with a dynamic network of professionals skilled in marketing, PR, digital media, and journalism.Russell's versatile role in these impactful projects extends from new business development to content strategy, and even to hands-on content creation through photography and videography. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault', we revisit our insightful conversation with Claire Madden, author of ‘Hello Gen Z: Engaging the Generation of Post-Millennials' and social researcher on generational engagement. Along with David Pembroke, Claire explores the technological cultural shift and what communicators can learn from these leaders of tomorrow though still young today.By 2030, it's projected that Gen Z will make up one-third of the Australian workforce, setting the stage for an evolution in the way we communicate and work. This conversation explored the essential role of social media in shaping this generation's worldview and explore why it's crucial for governmental bodies and the public sector to harness their unique skill sets.Discussed in this episode:Generational change and how Gen Z broke the mouldThe material and technological impact on Gen ZWhat technology has done to how people learn, research and communicateWays government and the public sector can utilise the skills and abilities of Gen ZGen Z are born knowing the rules of social media engagementAdvice to effectively communicate and talk with Gen Z Hosted on Acast. See acast.com/privacy for more information.

On this episode of Govcomms, contentgroup CEO David Pembroke is joined once again by the Founding Director of Social Marketing @ Griffith, Professor Sharyn Rundle-Thiele.Joining us from Queensland, Sharyn is an expert in all things social marketing. Drawing from her background in commercial marketing, her current research focuses on applying marketing to benefit both people and the planet. She has worked on numerous social marketing projects that help tackle issues such as marine pollution in Indonesia, unhealthy eating habits of military personnel, domestic pet and wildlife interactions and teen drinking habits.In this conversation, we revisit the concept of ‘social marketing' and uncover the positive impact it can create. Sharyn also highlights some of her recent work that involved mitigating koala threat from dogs and raising awareness of the importance of cleaning leaves in gutters.We conclude the episode with details about the Change 2023 conference hosted by Social Marketing @ Griffith, which will take place on the 19th and 20th of October, with options to attend either in-person or online. This conference delves into the latest insights and best practices for achieving measurable change that benefits people, communities, and the planet. Govcomms listeners are eligible for a 10% discount on their tickets using the code CONTENTGROUP10. Reserve your spot today by visiting their website: https://www.griffith.edu.au/griffith-business-school/social-marketing-griffith/change-conference Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault', we revisit a conversation between our host David Pembroke and Amanda Dennett, a former Head of Digital Experience at the Australian War Memorial, who is now the Senior Manager at creativeXpeople, Synergy Group. Amanda is an experienced communication professional, specialising in digital communication strategy, crisis communication, and media issues management.The Australian Government is increasingly harnessing digital platforms to create engaging and informative content. This conversation delves into the findings of Amanda's research on the way the Australian Government is using social media. Amanda highlights industry success stories and the future direction of online communications.Discussed in this episode:How to measure a social media strategyGetting permission from senior leaders to deliver communication strategiesWhere has social media been used successfully in the public sector?The key skills of a communicatorCreating credible and consistent information for online platforms. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault', we revisit our insightful conversation with Shannah Hayley, which took place at the Content Marketing World 2016 conference in Cleveland, Ohio. Shannah is the Director of Communications and Community Outreach for the city of Plano, Texas, with responsibilities in strategic planning for all aspects of the city's communications, marketing and community outreach.Along with David Pembroke, she discusses how local governments can capitalise on unfavorable incidents and utilise content marketing to enhance social awareness for their communities. Shannah shares her successful strategy which turned a disparaging comment from the reality TV show "Real Housewives of Dallas" into a powerful marketing tool. When a cast member compared Plano to an uncomfortable conversation, Shannah seized the opportunity to transform it into a clever marketing campaign. She embraced the phrase "It's a little Plano in here" and turned it into a meme of civic pride, effectively raising awareness for the city through content marketing. By capitalising on unfavorable incidents and utilising content marketing, Shannah demonstrated how local governments can increase social awareness and turn challenging situations into positive exposure. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Govcomms ‘From the Vault', we revisit our insightful conversation with Nicole Thomson-Pride. Nicole is a professional speechwriter and communication coach with experience working across the Australian government, private sector and not-for-profit organisations. Her previous workplaces include the New South Wales Government, Department of Prime Minister and Cabinet, and Department of Defence.Nicole's passion for communication emerged at a young age, when she had a work experience placement at CLEO magazine at just 13 years old. This passion led her to successfully complete an undergraduate and postgraduate qualification in the field. Today, Nicole excels as a professional speechwriter, with keen interest in understanding human cognition to write speeches that can better influence and persuade.In today's ever-evolving landscape, characterised by increasingly complex issues, Nicole stresses the importance of having some of the smartest people in the country working in communication, because good communication can help shape and change the world.Discussed in this episode:JFK and using cognitive understanding to underpin his greatest speechesEmotional decision-making at the crux of human beingsPlacing audiences in a threat or reward state, using the the NeuroLeadership Institute's SCARF (Status, Certainty, Autonomy, Relatedness, Fairness) Model®Finding the balance of art and science in communicationsThe current opportunity for communicators to be creative Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Collective Engagement for Social Purpose podcast series, we are in conversation once again with the University of Adelaide's Dr. Taylor Willmott and Professor Jodie Conduit for the sixth and final instalment of the series. Jodie is the lead investigator on the Australian Research Council (ARC) funded ‘Collective Engagement Towards Social Purpose' project, and has been working closely with Taylor on the analysis of qualitative data from interviews with community engagement managers and leaders of social purpose organisations. She stresses the importance of storytelling as a tool for leaders to connect with people. It's only with that really deep understanding and almost feeling the emotional connection as well, that for someone having gone through it, that we can start to have a common understanding of where we want to go and really connect with those people. – Professor Jodie Conduit Also joining us in this episode is Dr. Taylor Wilmott, a member of the University of Adelaide's research team for the Collective Engagement for Social Purpose research project. She emphasises the importance of the leader being a participant in workshops to ensure everyone feels like their voices will be heard. The leader has to be there as a participant and someone who is managing their power dynamics in the room and is able to step back, and recognise that everyone has unique strengths and weaknesses including themselves, and how best can we leverage them and make sure that everyone feels like their voice will be heard in the room. – Dr. Taylor WillmottThe conversation focuses on 7 tips for effective leadership in collective engagement:People-first.Make it tangible.Create access points.Get the right people in the room.Create a safe space.Empower people.Celebrate success. Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms' 'From the Vault,' we revisit our insightful conversation with Ian Andersen, who dedicated 35 years to improving communication for Europeans at the European Commission. As a passionate Participatory Innovation Adviser, Ian strived to foster genuine engagement and co-creation with stakeholders, even in the midst of the challenges posed by online discussions during the COVID-19 pandemic. During the interview, we delve into Ian's remarkable journey as an Interpreter. He shares valuable insights, highlighting the crucial factors that contribute to an interpreter's success. Ian also emphasises the crucial role of active listening in achieving sustainable outcomes, and the importance of involving everyone in policy-making discussions.“Generating solutions start with the conversation. By focusing on actually listening, we can get to results that are sustainable, that people will actually happily engage in rather than try to flee from it.”Furthermore, Ian states that adopting a participatory policy-making framework reduces the influence of lobbyists and is the most productive way of involving stakeholders. As the interview concludes, effective strategies for harvesting and hosting productive conversations are explored, providing valuable insights for successful communication endeavors.Discussed in this episode:Why communication is leadership made fleshHow to develop your listening skillsHosting and harvesting conversations Hosted on Acast. See acast.com/privacy for more information.