Podcasts about toprank online marketing

"Stop being Switzerland!” This could sound like vague advice but it's so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina Walter and Jessica Gioglio have penned the new book The Laws of Brand Storytelling, which launches this week. Both joined me on the On Brand podcast to discuss. About Ekaterina Walter and Jessica Gioglio Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling. After pioneering social media and digital strategies for Fortune 500 brands such as Intel and Accenture, she cofounded a start-up that was acquired by Sprinklr, a customer experience management platform, where she served as Global Evangelist. She now helps global organizations build customer-centric digital transformation strategies. Ekaterina’s thought leadership has been featured on CNBC, ABC, NBC, FOX News, Forbes, Fast Company, TechCrunch, CNN, WSJ, Inc., and Huffington Post, among others. She’s been consistently recognized by the industry and her peers for her innovative thinking: she was number three on Forbes’s World’s Top 40 Social Marketing Talent, and Fortune magazine included her on the list of the most impactful business people on social media, alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others. When Ekaterina is not writing about digital and business innovation, she and her nine-year-old daughter coauthor children’s books. The first of a planned series, Amber and Sapphire: The Magic Spell, was published in 2017. Jessica Gioglio is a recognized digital and social business strategist and the coauthor of The Power of Visual Storytelling. She has spent over a decade leading transformative marketing, public relations, and social media programs for best-in-class companies including Dunkin’ Donuts, TripAdvisor, State Street, Comcast, and Sprinklr. From advising top companies on social media and digital business transformation, to leading an award-winning public relations and social media program for Dunkin’ Donuts, or providing disruptive communications programs for TripAdvisor, Jessica thrives on delivering customer-centric innovation and growth acceleration. A recognized thought leader and sought-after speaker, Jessica was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, and the United Kingdom’s We Are The City. Jessica’s thought leadership and industry commentary has been featured on CNBC, USA Today, PR Week, ComputerWorld, Chief Marketer, and more. Episode Highlights How is brand storytelling different? Ekaterina kicked off the show by reminding us that we need a new definition. “When people hear ‘storytelling’ they assume you mean marketing. Or content. Content was really storytelling 1.0. It’s not just for marketing anymore because your brand is built by what other people say.” Stop being Switzerland. Citing new data from Sprout Social, Jessica encouraged brands to take a stand. “You actually have more to lose by saying nothing. Two thirds want brands to take a public stance on issues they care about.” How do you embrace taking a stand? “You have to align advocacy with authenticity. Everyone has brand style guides for what to do visually. They don’t always have guidelines around values.” Who’s doing this really well? Ekaterina and Jessica pointed us to GE who’s focusing on 50/50 representation of females in STEM roles by 2020. We also discussed Nike and Honeymade with some good reminders on how to launch and execute campaigns like this. What brands have made Ekaterina and Jessica smile recently? Ekaterina told a story about a funny cease and desist from Bud Light while Jessica used Land Rover to reinforce the power of brand storytelling. To learn more, check out The Laws of Brand Storytelling on Amazon and visit Ekaterina and Jessica’s personal websites. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

How does a small town boy from rural Minnesota become one of the most influential thought leaders in digital marketing? This episode of The Pivot, host Todd Wheatland talks with Lee Odden, CEO and Founder of TopRank Online Marketing. Learn how Lee's small town roots still direct how he runs his company today while traveling the globe teaching about attracting, engaging and converting clients and customers. 

Guest co-host Lee Odden of TopRank Online Marketing, and author of "Optimize," offers his perspective on how companies and brands should build a content strategy. Also, should publishers - and companies - repost and reuse their online content? A new report on the challenges that journalists face and their content needs from companies. Plus, the PR and marketing lessons of the Ice Bucket Challenge.

We chat with online marketing expert Lee Odden, co-founder and CEO of TopRank Online Marketing, author of Optimize, and keynote speaker. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF […]

Are you thirsty for some business blogging tips to drive more awareness and web traffic? Are you using a blog to generate leads and new business but struggling to see results? This week on the Social Media Social Hour, Lee Odden of TopRank Online Marketing joins me and shares tons of business blogging tips and strategies that […] The post Business Blogging Tips with TopRank’s Lee Odden appeared first on Casual Fridays.

Do you use social media and search to promote your business? Are you wondering how the landscape of search and social is changing, and how to benefit from it? In this episode, I interview Lee Odden, author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He’s the CEO of TopRank Online Marketing and the editor of Marketing Blog.  Show Notes: https://www.socialmediaexaminer.com/28

Content Marketing Roundtable as Miranda with Harris Schachter, Senior SEO at Capital One and blogger at OptimizePrime, Lee Odden, CEO of TopRank Online Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Skip Besthoff, with 20 years experience in software and digital media as a developer, strategist and investor, now the CEO at Eightfold Logics Inbound Writer.

Talking Tracking Hurricane Sandy with Google Auto Complete and other Hurricane Sandy related search results on Google with Avi Wilensky CEO/Founder of ProMediaCorp. We also preview the upcoming WebmasterRadio.FM series to be produced in conjunction with SearchEngineWatch (SEW Weekly) with one of the hosts, Thom Craver, Senior Technical SEO Manager, TopRank Online Marketing and Contributor to SEW.

Talking Tracking Hurricane Sandy with Google Auto Complete and other Hurricane Sandy related search results on Google with Avi Wilensky CEO/Founder of ProMediaCorp. We also preview the upcoming WebmasterRadio.FM series to be produced in conjunction with SearchEngineWatch (SEW Weekly) with one of the hosts, Thom Craver, Senior Technical SEO Manager, TopRank Online Marketing and Contributor to SEW.

Google to pull Gmail information into search engine results; Google Plus and rationalization? Jim discusses these and more with guest co-host Thom Craver, Senior Technical SEO Manager at TopRank Online Marketing

Google to pull Gmail information into search engine results; Google Plus and rationalization? Jim discusses these and more with guest co-host Thom Craver, Senior Technical SEO Manager at TopRank Online Marketing

Bas discusses Integrated Content Marketing with Search and Social Media with the CEO of TopRank Online Marketing and the author of the new book Optimize:How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Lee Odden.

Enterprise Press Release Tips, How you should use whats working for you in Google Adwords and use it in Microsoft AdCenter and Googles big move towards semantic search results. This and more are featured in this SES New York 2012 recap as Daron welcome guest co-host TopRank Online Marketing CEO Lee Odden and Incisive Media MD Matt McGowan.

Enterprise Press Release Tips, How you should use whats working for you in Google Adwords and use it in Microsoft AdCenter and Googles big move towards semantic search results. This and more are featured in this SES New York 2012 recap as Daron welcome guest co-host TopRank Online Marketing CEO Lee Odden and Incisive Media MD Matt McGowan.

The Push and Pull of Public Relations with guest Lee Odden of TopRank Online Marketing, plus Jiyan gets some SEO questions answered.

CEO of TopRank Online Marketing Lee Odden provides a free SEO training course in this exclusive podcast.   This PR podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales… The post SEO Training Deep Dive with Lee Odden appeared first on Eric Schwartzman.