Podcasts about chief marketer

Who does not love to learn some high-impact marketing hacks? In today's fast-paced world, everyone will do anything just to get their target market's attention and convert it into actual sales. This is exactly what Eric Eden bring to this conversation with Karin Conroy. Tune in as the Founder and Chief Marketer of Workverse reveals the actionable marketing strategies for lawyers in this digital age. Eric explains how to maximize the power of personal branding in a world oversaturated with content and currently being shaped by artificial intelligence. He also discusses why businesses must view marketing as a long-term investment rather than simply as a quick fix.

Tonight on The ReidOut, Joy Reid leads with the bombshell allegations of a former NBC chief marketer, who says Donald Trump's portrayal as a successful businessman and more was faked for "The Apprentice." Plus, we bring you live coverage as former President Obama speaks at a VP Kamala Harris rally in Tucson, Arizona. Listen now, #reiders.

Bob Priest-Heck joined Trade Show Talk to share his experience as CEO of Freeman, a privately owned global events company that employs more than 4,500. As he prepares to step down from his role on June 28 after 15 years at Freeman and six years at the helm, Priest-Heck reflected on the risks and rewards of his career that spans more than 35 years in the events industry. We talked about the early days when he was on the show management side and had a front-row seat to launching and producing massive tech events during the Internet boom. Under his leadership at Freeman, the company was recognized by Forbes as #4 in the Best Employers for Women and also as a Best Large Employer, and Chief Marketer named Sparks, a Freeman Company, to its Top Marketing Agencies of 2022. He shared insight on succession planning, design thinking and the transformation of live events post-pandemic. Find out the scoop on what's next for his gap year.    Our guest: Bob Priest-Heck, CEO & Board Member, Freeman   Priest-Heck is known as a visionary leader of people and events. His extensive experience across industries, technologies, and geographies brings a forward-thinking view to people development, business strategy, and the industry at large.   Under his leadership, Forbes recognized Freeman as #4 in the Best Employers for Women and also as a Best Large Employer, AdAge listed Freeman as the world's largest global event marketing company in their World's 50 Largest Agency Companies list, and Chief Marketer named Freeman to its Top Marketing Agencies of 2022.   An advocate of design thinking, Priest-Heck inspires by demonstrating innovation, made possible in a diverse and risk-tolerant environment. He encourages and motivates employees to integrate and optimize new technologies, championing Freeman's vision to transform the world of live engagements.   Priest-Heck has always worked at the forefront of innovation in the events industry.  In the emergence of digital technology, he managed and created specialized trade events for early internet developers. He was a contributor when the first user-friendly web browser, Mosaic, was relaunched as Netscape Navigator. He moved to Japan to unveil the first major tech event produced outside of the U.S., NetWorld+Interop, and built a market for disruptive technology events. He helped host the first JavaOne conference for developers while working with Sun Microsystems, acted as an executive coach to Google leadership, consulted UBM (now Informa) on key acquisitions, and helped Dwell magazine expand its media platform into the new world of brand experiences.   Priest-Heck continues in the spirit of transformation and is respected for his progressive efforts in technology, advocacy, sustainability, and safety. He is optimistic about the future of the events industry and its evolution as the world's markets change. At the forefront of the pandemic, Bob brought together over 80 industry leaders to form Go LIVE Together, facilitating legislative action to support the industry. This effort lives on as the Exhibitions & Conferences Alliance (ECA), for which Bob serves as a board member. He also collaborated with John Cordier, CEO of Epistemix, on the creation of EnVision, a conference that brings together top health officials, scientific experts, and industry executives.   Most recently, Priest-Heck was part of the CEO advisory group that launched the Net Zero Carbon Events pledge at the UN Climate Change Conference, COP26. Additionally, he has been honored among BizBash's 2021 Most Influential Event Management & Consulting Professionals, received the 2021 Catalyst Award from Smart Meetings as an agent of change in the meetings industry, and was named by Meetings Today as one of the top twenty 2020 Meetings Trendsetters, recognizing those who stepped up when the industry needed them most.   Through Priest-Heck's leadership, Freeman continues to transform live events, working as a team to reshape experiences — virtual, in-person, or integrated — that unite people for the moments that matter, no matter the format or timeframe.   Related: FREEMAN NAMES JANET DELL AS CEO WHEN BOB PRIEST-HECK RETIRES IN JULY  

Aaron Hassen, Chief Marketer at AH Marketing, joins the show to highlight what medtech companies need to understand about brand perception to win in today's environment. Join Aaron and host Michael Roberts as they discuss the differences in how startups should approach brand perception vs. established companies, and how to be patient when customers are just looking for the right price. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Resources:AH Marketing Hosted on Acast. See acast.com/privacy for more information.

In this dynamic episode, we chat with Holly Martin, a seasoned entrepreneur and branding advocate, highlighting her success in harnessing personal branding for over two decades. Holly, the Managing Director & Chief Marketer at The Marketing GP, is celebrated for her achievements in building businesses through word of mouth and brand recognition.We delve into Holly's entrepreneurial journey, exploring her evolution from "Just Holly" to the influential brand, "The Marketing GP." We emphasise the impact of Holly's well-crafted personal brand on the growth of her businesses, underscoring the importance of brand consistency and recognition in the competitive landscape.The heart of the episode lies in our rich discussion on effective networking, where Holly shares invaluable insights and tips based on her extensive experience. She provides practical advice on building genuine connections, navigating networking events, and leveraging online platforms like LinkedIn. Links that we said would be in the show notes

In this episode, Dan dives deep into some of his favorite topics with seasoned marketing pro, thought leader, podcaster, and fellow denizen of the RISE Community, Aaron Hassen. An Air Force veteran with decades of corporate B2B sales and marketing experience, Aaron is the founder and Chief Marketer of AH Marketing, his consultancy focused on helping B2B clients multiply their annual growth. Never afraid to chase down a new idea or pursue a theory, Aaron's bold stance on current marketing matters has led him to become “the founder's best friend and secret weapon.” As a founder-turned-marketer, he knows what owners and founders need to market their businesses and stay connected to customers.  He and Dan explore some of that as they discuss how trust and emotion are absolutely necessary to make the kinds of connections that will shape the current and next generation of business. Listen to their conversation, and you will: Discover the essential role of trust and connection in marketing for strengthening customer relationships. Understand how to utilize personal branding to establish a formidable bond with your target audience. Unearth the potential of communities in fostering trust and creating a solid connection with your customer base. Recognize the impact of face-to-face interaction in building an authentic connection and lasting trust. Learn the significance of aligning your brand values with consumers to reinforce your brand identity and build trust.  Notable Quotes: “I learned from sales to listen and to really listen deeply with empathy and understanding.” (10:31), Aaron.  “Servant leaders and great entrepreneurs embody the same things.” – (13:17), Aaron.  “Sometimes we get behind these closed doors and we start to think selfishly and that's the worst thing you can do in terms of acquiring customers in my view.” - (14:40), Aaron.  “Consumers have control of a brand's reputation, and they have access to product information like they never have before.” – (16:55), Aaron.  “Personal brands help companies become more than a product or solution.” – (27:16), Aaron.  “People do not trust companies the way they used to.” (28:30), Aaron.  “Customers are looking for integrity that somebody is going to be consistent and reliable to their values, purpose, and vision.” – (32:03), Aaron. “You've got to go through the process of understanding who you are and what your role and relevance is in the market.” – (33:17), Aaron. “Different people will have different perspectives based on how they're traversing different challenges at their company.” – (42:44), Aaron.  On AI. “How do I know this is a real person behind it, how do I know the information isn't false.” – (44:45), Aaron. “People are seeking human beings and they ‘re looking for solutions through trusted sources.” (45:38), Aaron.  “Relationships are built on trust and trusted relationships drive referrals.” – (54:31), Aaron. “You can't buy trust.” – (57:16), Dan. About Dan Nestle  The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) | Twitter/X About Aaron Hassen Aaron Hassen – Website Aaron Hassen - Linkedin Aaron Hassen – YouTube Aaron Hassen - Twitter/X  The key moments in this episode (as generated by my AI buddy, Capsho) are: 00:00:00 - Introduction,  00:02:10 - The Value of Deep Conversations, 00:06:17 - The Emotional Side of B2B Marketing, 00:09:00 - The Journey to Becoming a Marketer, 00:12:32 - Being a Servant Leader in Marketing, 00:17:19 - The Power of Community in Building Brands, 00:18:28 - The Importance of Being Human and Building Trust, 00:20:30 - Personal Branding for All, not Just Entrepreneurs, 00:21:59 - The Success of Personal Branding, 00:28:30 - Building Personal Brands to Go Beyond Products, 00:35:01 - The Importance of Brand Identity, 00:36:07 - The Danger of Losing Focus, 00:38:01 - Trust and Connection in Marketing, 00:40:03 - The Challenge of Writing Frequency, 00:41:48 - Trust and Connection as Megatrends, 00:51:54 - Importance of In-Person Communication, 00:52:47 - Pros and Cons of Different Communication Methods, 00:54:07 - Hotels as Meeting Spaces, 00:55:39 - Trust in Different Communication Channels, 01:02:05 - The Role of AI in Trust, 01:07:40 - The Value and Challenges of Having an Intern, 01:08:03 - Teaching Once and Letting Interns Progress, 01:08:29 - The Benefits of Having Highly Skilled Unpaid Workers, 01:09:02 - Using Freedom to Innovate, 01:09:41 - AI's Origin in Humanity and the Need for Improvement Timestamped summary of this episode, also presented as generated by Capsho: 00:00:00 - Introduction,  Dan Nestle introduces the podcast and his guest, Aaron Hassen, who is a marketer and a contributing member of the Rise community. They discuss the importance of community and what makes a good community. 00:02:10 - The Value of Deep Conversations,  Dan and Aaron discuss the importance of deep conversations and the value they bring in contrast to short attention spans. They both appreciate the opportunity for meaningful discussions and learning in the podcast format. 00:06:17 - The Emotional Side of B2B Marketing,  Aaron shares his experience transitioning from the military to the corporate world and how it shaped his perspective on marketing. He emphasizes the emotional aspect of B2B marketing and the importance of trust, connection, and empathy in building relationships with customers. 00:09:00 - The Journey to Becoming a Marketer,  Aaron talks about his path from the military to starting his own business and eventually finding his passion for marketing. He highlights the lessons he learned from sales, such as the importance of listening deeply and understanding the emotional drivers behind purchasing decisions. 00:12:32 - Being a Servant Leader in Marketing,  Dan and Aaron discuss the qualities of a good marketer who approaches their role as a servant leader. They emphasize the importance of embodying the brand, leading with a clear vision, inspiring change, and prioritizing the needs of the customer over self-interest.   00:17:19 - The Power of Community in Building Brands,  Brands that facilitate communities are effective in connecting with customers and building trust. Live events and personal recommendations from trusted individuals are successful because people want to belong and connect. 00:18:28 - The Importance of Being Human and Building Trust,  In an environment where trust is lacking, it is important for brands to be more human, empathetic, and authentic. Personal branding allows marketing to connect with customers in a more personal way and build trust. 00:20:30 - Personal Branding for All, not Just Entrepreneurs,  Personal branding should not be limited to solopreneurs and entrepreneurs. Every executive and leader can benefit from developing their personal brand to survive in a changing industry and connect with customers. 00:21:59 - The Success of Personal Branding,  Personal branding works when it is based on authenticity, trust, and connecting with the customer's core issues. Building a personal brand that resonates with people can lead to business success. 00:28:30 - Building Personal Brands to Go Beyond Products,  Personal brands help companies become more than just a product or a logo. By connecting with people, sharing experiences, and developing emotions, brands can build trust and create a loyal customer base. 00:35:01 - The Importance of Brand Identity,  The conversation begins with a discussion about the significance of brand identity and how wrong positioning or a loss of values can lead to the downfall of a brand. The analogy is made that brands are like people and can also experience a loss of direction or values. 00:36:07 - The Danger of Losing Focus,  The conversation continues by highlighting the tendency for success to cause complacency and a loss of hunger, leading to a decline in quality. This phenomenon is compared to rock bands that lose their audience after deviating from their original sound and style. 00:38:01 - Trust and Connection in Marketing,  The conversation shifts to the importance of trust and connection in marketing. The guest emphasizes the need to build trust and establish genuine connections with customers rather than resorting to aggressive advertising or deception. The concept of personal branding and regular content creation is also discussed. 00:40:03 - The Challenge of Writing Frequency,  The host shares his struggle with writing frequency and the guest explains the benefits of regular content creation for developing thoughts and personal brand. The guest emphasizes the importance of learning from marketing experts and staying relevant in the industry. 00:41:48 - Trust and Connection as Megatrends,  The guest identifies trust and connection as megatrends in the B2B market. Nonlinear buyer journeys, dark social, and event-led marketing are all driven by the need for trust and connection. The guest highlights the impact of recent global events on the desire for interpersonal 00:51:54 - Importance of In-Person Communication,  In-person communication allows for both verbal and nonverbal cues, which are crucial for effective connection and understanding. Sangrim and GTM Partners are hosting road shows to facilitate face-to-face interactions and build relationships. 00:52:47 - Pros and Cons of Different Communication Methods,  Different communication methods have their own advantages and disadvantages. While in-person interaction is unparalleled, verbal conversations over the phone can be more focused. Each type of communication serves a purpose and has its place. 00:54:07 - Hotels as Meeting Spaces,  With the shift to remote work, companies have closed their offices, leading to a need for temporary meeting spaces. Hotels are investing in meeting spaces to accommodate these needs and capitalize on the demand for in-person collaboration and events. 00:55:39 - Trust in Different Communication Channels,  Content marketing has emerged as a highly trusted channel, surprising many. Live events can also be considered a form of content marketing, especially when combined with lead generation mechanisms. Trust is crucial in building relationships and driving referrals. 01:02:05 - The Role of AI in Trust,  AI has the potential to automate tasks and improve efficiency. However, human connection and personal branding remain essential. People want to connect with creators on a personal level, share experiences, and feel a sense of empathy, which AI cannot replicate. Differentiating through humanity is key. 01:07:40 - The Value and Challenges of Having an Intern,  Interns are a double-edged sword. While they help with grunt work, they also require teaching and supervision. This extra work is worth it because it allows you to educate and start someone off on their career. 01:08:03 - Teaching Once and Letting Interns Progress,  The goal is to teach an intern once and then let them move forward and improve on their own. This allows you to focus on what the intern can do next and frees you up to do other work. 01:08:29 - The Benefits of Having Highly Skilled Unpaid Workers,  Having an intern who continually improves and becomes highly skilled can be valuable, even if they are unpaid. This allows you to delegate tasks and frees up your time for more important work. 01:09:02 - Using Freedom to Innovate,  The freedom that comes from having an intern can allow you to innovate and find new ways to improve your work. It's important to take advantage of this freedom and constantly look for new opportunities. 01:09:41 - AI's Origin in Humanity and the Need for Improvement,  The intelligence of AI originates from humans, so it's important to address issues of bias, racism, and how we treat each other. We have the opportunity to improve and use AI to our advantage, but it starts with improving ourselves and our values. *Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

"Trust your gut. Most of those anxious feelings are coming from a place of intuition." says Mary Cate Spires, leading expert in using data and research to improve marketing ROI and co-founder of Harley James Consulting, a HubSpot inbound marketing agency.In this episode, Mary Cate shares her insights on leveraging CRMs to increase ROI and discusses the importance of finding the right CRM for your business. She also emphasizes the value of inbound marketing and dispels some common myths associated with it. Mary Cate provides practical advice for entrepreneurs on managing their CRM effectively and highlights the low-hanging fruit opportunities for driving ROI. Mary Cate's journey has included challenges and mistakes in the world of digital marketing and she offers valuable advice on trusting your gut and listening to your intuition. If you're looking to optimize your CRM and improve your marketing strategies, this episode is a must-listen!Key Takeaways:Finding the right CRM and implementing it properly is worth the time and investment.Inbound marketing is about educating and helping your audience, not just talking at them.Conversion rates and cost per acquisition are important KPIs to track in order to measure marketing success.When starting with a CRM, consider industry-specific options and determine if you need a fully customizable solution or an out-of-the-box one.Quotes:"It is absolutely worth it to take the time to find the right CRM and to hire help to implement it properly." (01:22 | Kylie Peters)"If you really utilize a CRM in all of the right ways, like you really invest in it, they're all kind of cult-like." (01:54 | Kylie Peters)"You really can't do good marketing if you don't know what's converting into your sales qualified leads and your customers." (09:05 | Mary Cate Spires)"Conversion rates are huge. And I really like cost per acquisition, too, versus looking at ROI." (10:02 | Mary Cate Spires)"I just want to empower people to know just enough to be dangerous and ask the right questions." (30:08 | Mary Cate Spires)#CRM #CRMsoftware #marketingroi #inboundmarketingConnect with Welcome to Eloma:Instagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail More about Mary Cate Spires:Mary Cate Spires is the leading expert on using data and research to improve marketing ROI. She has worked with dozens of prominent brands from all over the United States including SmartBug Media, HubSpot, and The Arbor Company to drive leads, ROI, and customers through digital marketing efforts. With a degree from the University of South Carolina in public relations and over ten years of digital marketing experience, she is widely regarded by marketing executives to influence marketing strategy and achieve results. Her insights have been featured on ABC News and in noteworthy publications and podcasts like Chief Marketer, HubSpot, and Maiden Voyage. Mary Cate helps leaders build a strong customer base to experience high returns on investment. Her unique approach dives deep into data and research to help businesses make marketing decisions work smarter not harder.Connect with Mary Cate Spires:www.HarleyJamesConsulting.com

Just about every B2C business is trying to build superglue stickiness into their user platforms. Nimble start-ups, at least prior to the big VC squeeze, were the poster children, leaving big legacy firms foundering in their wake. But SCA's pivot to uber app Listnr is a standout exception, reinventing its digital audience business and building a new brand from scratch – pretty much all in-house. Launched mid-Covid in a bid to see off local incursion from the likes of Apple, Spotify and iHeart, Listnr has already powered past 1.5m signed-up users. Now SCA is using the logged-in data – alongside a new martech stack and digitally upskilled marketing department – to move the needle across acquisition, retention and engagement, while giving advertisers sharper incentive to spend. CMO Nikki Clarkson said the pivot required the entire business to suspend traditional thinking – from finance, sales, marketing, content, distribution, research and tech – without dropping the ball on its day-to-day game. Then the business had to go through a major systems overhaul while learning the language of tech and customer experience. But she says the pay-off and ROI is already landing, with marketing alone making “monumental gains” by aligning sharper digital tools with brand-building assets. Her takeout for those planning mass audience transformations? Go broad or go home.See omnystudio.com/listener for privacy information.

Shelia Reed is the Business Engagement and Strategy Lead at Ameritas, a mutual-based organization offering insurance, financial services, and employee benefits. As an experienced sales and marketing leader in both the financial and healthcare industry, Shelia helps companies identify brand strategies that leverage the most growth. She was chosen as a finalist for the Chief Marketer of the Year award due to the impact she's had on the marketing industry. In this episode… Both private and public growth companies are diligent and responsible with corporate funding. The real challenge for private equity partners is the expectation for them to grow and provide results. The good news is that there are tools available to help track performance. When evaluating and implementing strategy, measuring your progress is paramount. Shelia Reed has adopted resources designed to track growth, retention, and engagement using dialed-in marketing strategies to scale businesses. In this episode of the Growth Fire Podcast, host Kevin Hourigan sits with Business Engagement and Strategy Lead at Ameritas, Shelia Reed to discuss levels of business strategy. Shelia talks about the differences between working for public and private companies, tools to track performance, and various opportunities for marketers in today's market.

Hey Soul Sista, we live in a period time where are seeing the rise in women entrepreneurship – did you now that two-thirds of new businesses created in Australia in the past decade have been founded by women. Even in light of these crazy COVID times, it seems women are certainly taking the brave step to creating and growing their own business. So have you ever had a yearning to leave your job and take the leap into starting your own business? Business woman and entrepreneur, Holly Martin, knows what it's like to build a business (or two!).She is the Managing Director; Chief Marketer at The Marketing GP and has also founded a number of other businesses in the last decade, ranging from product-based businesses to for-purpose tomedia. In this episode of Hey Soul Sista, she shares some of her business and life lessons and inspire all you wonderful entrepreneurial women! + Follow Mel at @melissahiston+ Follow Hey Soul Sista at @sistacode+ Subscribe to make sure you hear the next instalment of Hey Soul Sista Podcast+ www.thesistacode.com+ melissa@thesistacode.com+ Recorded at Newcastle Podcast StationSee omnystudio.com/listener for privacy information.

Are you planning for success in 2023? How are you going to make sure your team hits their goals in the new year?   Today's guest is bridging the gap between business leaders and frontline teams to promote constant progress, from organization-wide culture shifts all the way down to individual employee breakthroughs in job satisfaction and commitment.   If you have trouble communicating the business strategies in your head into actionable plans for your employees, this episode was made for you. It's time to stop letting miscommunication and lackluster customer experiences keep you from growing into a sought-after, 5-star service business.   Meet Chris Wallace, Co-Founder and President of InnerView Group, a company that helps big brands translate their customer strategies into simple, clear, and actionable plans for frontline teams to execute.   Join us as we chat with Chris about how to best communicate your business strategies so you and your team can deliver great customer experiences, no matter the size of your business.   In this episode we discuss: The tangible value of focusing on delivering value and great customer experiences. Developing a strategy for collecting customer feedback/reviews. How transforming your business processes impacts your company culture and employee retention.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about InFront InnerView Group Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Chris Wallace is the President and co-founder of InnerView, an organization that poses the question; as a brand or marketing leader, how confident are you that all the people who represent your brand are telling your company's story consistently?    With more than 20 years of experience in brand marketing and customer experience, Chris has become a regular contributor to Forbes, Harvard Business Review, and Chief Marketer. My passion for helping companies view their employees as a critical extension of the marketing strategy led to being frequently tapped as a speaker on topics like sales-marketing alignment, internal marketing and brand dilution.    Links to content here:  Connect with Chris on LinkedIn: https://www.linkedin.com/in/christopherewallace InnerView Group: https://innerviewgroup.com InFront: https://innerviewgroup.com/infront  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

In this Prime Talk Podcast Sponsored by GETIDA – John Lawson - CEO of Colder Ice Media - talks about running a hip-hop group to a worldwide e-commerce leader, and also has more information about his life's journey. #JohnLawson #ColderIceMedia About John Lawson of Colder Ice Media - https://www.johnlawson.com As CEO of 3rd Power Outlet, an online retail clothing and accessories company founded by John, he has sold millions of dollars in e-commerce merchandise. He has achieved the status of Platinum eBay Power Seller, a top-rated Amazon Merchant, and Small Business Influencer of the Year. He has facilitated more than 500,000 transactions online. John is a 3-time Amazon #1 best-selling author, entrepreneur, and international speaker. John is also the Chief Marketer at ColderICE Media, an IBM Cognitive College adjunct professor, and is celebrated as one of the Top 100 SMB Influencers and The 50 Most Influential in SMB Marketing. He has spoken to over 200,000 people worldwide on e-commerce and social media marketing. Find out more about GETIDA: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below.

If you've ever shuddered at the thought of having to go in to work the next day to work with a certain client, then you've felt the Sunday Scaries. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey discusses how the Sunday Scaries impact your work and your life, why you need to live life as your true self, and how to be compensated for the outcome of your work.   Takeaways: The Sunday Scaries is that feeling of dread that comes over you when you realize that you have to go back to working for someone that you really don't click with. Although you know you'll do the work for them, it's just a slog to get through.  When you feel the Sunday Scaries, it's a sign that things are off. For example, if a client is paying you well, but you really dread working with them, then you need to be prospecting for new potential clients so you can phase out this bad one. You need to have the courage to live a life where you are true to yourself. Don't let the expectations of others control your actions. If compensation is the main thing keeping you at your job, seriously consider if that is worth the cost of time spent personally, with your family, and enjoying life. There are other ways to attain the same financial freedom without sacrificing the rest of your life.  As a Fractional CMO, you have the ability to choose the clients you work with. If you start working with someone and they give you the Sunday Scaries, you can move on from them and solve bigger problems with clients that you align with. If you do have the Sunday Scaries with your current work, put up better boundaries to separate your work and your personal life.    Quote of the Show: “People on their deathbed would say that they didn't have the courage in their life to live a life that was true to themselves. They lived under the expectations of others.” - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ CMOx Website: https://cmox.co/call/ The Fractional CMO Method: https://cmox.co/book/   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/No7IbEBqCx4 

When you're committed to taking control of your life and solving bigger problems, you might be ready to become a Fractional CMO. Hannah Sturgill is the Client Engagement Specialist at CMOx. Hannah explains the impact that hiring a Fractional CMO can have on a business, why commitment is crucial to success, and how to join the CMOx Accelerator.   Takeaways The first step to becoming part of the CMOx Accelerator is a call with Hannah to make sure that you'll be able to get the most out of the Accelerator. The call is very low-stakes and Hannah asks basic questions mostly about your goals and marketing background.  Becoming a Fractional CMO provides you with a great opportunity to make a real impact on companies and the people that depend on them. There are so many businesses that have reached a ceiling of complexity and need someone to help them move beyond it.  Many of the marketers that have been impacted by the recent increase in big tech layoffs are looking to become Fractional CMOs because they see the need to become their own boss and diversify their income streams.  Before taking on clients as a Fractional CMO or even pitching potential clients your services, make sure that you have the right frameworks to be successful as a Fractional CMO.  One of the major draws to becoming a Fractional CMO is the ability to control your own schedule and choose to work whenever you want to. This is very appealing for parents who want to be around as much as possible during their children's formative years. If you're only looking for leads without also looking for a framework, you're not actually committed to the idea of becoming a Fractional CMO. You need to be willing to invest in yourself and your own business, not just in leads. Great opportunities come to those that are committed and willing to take risks. If you are committed, you can take control of your life and stop letting other people dictate your future.   Quote of the Show: “If you're not super hungry, then it's a lot harder to put in the effort that it takes to be successful, so you've got to come into this with a full appetite” - Hannah Sturgill    Links Hannah's LinkedIn: https://www.linkedin.com/in/hannah-sturgill/  Casey's Twitter: https://twitter.com/CaseyStanton  Casey's LinkedIn: https://www.linkedin.com/in/caseystanton/  CMOx Website: https://cmox.co/call/  The Fractional CMO Method: https://cmox.co/book/    Ways to Tune In Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show  Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671  Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec  Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/750vtUZlBpA

There are things that you do and do not have control over in all aspects of your life and business. Thankfully, there is someone to light the path for you and your clients. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Get ready to learn about what Fractional CMO have control over and what they don't, how to get ahead of future problems, and why using a timeline can make both you and your team more effective.    Takeaways: Dualism is the idea that you can hold two competing worldviews at the same time. Because of how interconnected all things are, you can perceive the duality of something as opposed to only wanting one thing to be one way.  A Fractional CMO has control over what they choose to focus on and the energy of the team they build around them. However, Fractional CMOs don't have control over things like CPM changes or platform errors. The job of a Fractional CMO is complex because of the downstream impacts of your decisions. This is why it's vital to take a deep breath and determine the most important problem that you can focus on. Which problem, if solved, has the biggest outcome?  For example, the most important problem could be the thing that generates cash the fastest, stops the bleeding the fastest, or it might be the thing that is the long-term fix, like SEO, but it's going to take a long time. Use a timeline based on months and quarters. Assign major outcomes that are tied to specific dates on this timeline to your team and let them do the work. This allows you to oversee an outcome rather than manage individual tasks.  Make you know, as a Fractional CMO, which outcomes have some wiggle room for their completion date. For example, a product launch will probably have a firmer deadline whereas for other projects you can extend the deadline. Try using the stoic practice of Negative Visualization to think about all of the things that are in your control and what would happen if they stopped working. Then, you can pre-emptively solve those potential problems or at least have a plan in place.  Work on strengthening your prediction muscle by predicting how long things will take you. Even predicting the completion time small things like grocery shopping will help you hone your skills.    Quote of the Show: “People ask, is it hard to be a CMO? And the answer is, it's not that it's hard, it's just that the downstream outcomes of the decisions I make or you make impact more things.”  - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ CMOx Website: https://cmox.co/call/ The Fractional CMO Method: https://cmox.co/book/   Shout Outs:  Already Free by Bruce Tift   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/4ImcwwtVMWk 

How can law firms rethink lead generation? What are the changes and tweaks you can make to your current strategy?Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business.Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro's clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon. Tom gives listeners actionable tips on: [4:50] How to think about lead generation differently [8:05] How to be creative with your message  [16:45] Lateral thinking vs. logical thinking [22:30] Tips for SEO as it relates to lead generation [25:35] The importance of persona research [29:25] Tom's book recommendation  Resources mentioned in this episode:Impossible to Ignore by Carmen SimonConnect with Tom here: Twitter LinkedIn https://stratabeat.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

How can law firms rethink lead generation?  What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business. Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro's clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.  Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.   Tom gives listeners actionable tips on: [4:50] How to think about lead generation differently [8:05] How to be creative with your message  [16:45] Lateral thinking vs. logical thinking [22:30] Tips for SEO as it relates to lead generation [25:35] The importance of persona research [29:25] Tom's book recommendation  Resources mentioned in this episode: Impossible to Ignore by Carmen Simon Connect with Tom here: Twitter LinkedIn https://stratabeat.com/    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

How can law firms rethink lead generation?  What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business. Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro's clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.  Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.   Tom gives listeners actionable tips on: [4:50] How to think about lead generation differently [8:05] How to be creative with your message  [16:45] Lateral thinking vs. logical thinking [22:30] Tips for SEO as it relates to lead generation [25:35] The importance of persona research [29:25] Tom's book recommendation  Resources mentioned in this episode: Impossible to Ignore by Carmen Simon Connect with Tom here: Twitter LinkedIn https://stratabeat.com/    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

Today's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.This episode was recorded through a StreamYard call on July 13, 2022.https://webdrie.net/why-you-need-to-rethink-lead-generation-with-tom-shapiro/Did you already about our CMO

In the latest episode of Subscriptions Scaled, we speak with Ryan Fritzky, Co-Founder and Chief Marketer at Bean Box. Bean Box delivers specialty coffee to customers every morning using a subscription-based model. The company's mission is to become the leading direct-to-consumer brand for specialty coffee at home. Ryan Fritzky started Bean Box back in 2014, which is on the longer end of subscription businesses. His background is in product management and online marketing. Ryan has also worked at ad tech companies.In 2012, Ryan made the leap to found a company with his partner Matthew Burke. They started a mobile app business initially for sharing personal recommendations. While Ryan and Matthew were interviewing consumers about their mobile apps, they spent a lot of time in coffee shops that roast their own coffees. The pair realized the coffee tasted different from chain coffee shops and the standard coffee you'd drink.The two started sending craft bags of coffee to their friends and family, which they loved, and that's how the idea of Bean Box began.Ten years later, Ryan and Matthew are still working together after finding inspiration from coffee.Discover how the successful coffee subscription company Bean Box was established and grown by tuning into the latest episode of Subscriptions Scaled with Ryan Fritzky, Co-Founder and Chief Marketer of the company.Bean BoxReady to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.

Dora Bloom, Chief Marketer at Iotum, joined The Building Downtown (@TheBuildingDT) hosts Jason Kelly (@JayKellyMMA), Kirill Kasatskiy (@KrilRaps) and Amy Barton (@amesbelle) to talk about recent changes to Talkshoe, the Talkshoe creator studio, the history of Talkshoe, how to build an online presence, how to monetize podcasts, the tactics she employs when executing a marketing campaign, common mistakes podcasters make when they promote their show, how to determine what analytics tell you, the future of Talkshoe, Iotum's other companies (freeconference.com, callbridge.com), Talkshoe's security for business conference calls, what Talkshoe offers compared to its competitors, and more. Follow the show and subscribe below: YouTube: https://bit.ly/2xDC6VV Spotify: https://spoti.fi/3cqLRWg Itunes: https://apple.co/3aeWXw9 Google Play: https://bit.ly/34LsRiq Twitter: https://twitter.com/TheBuildingDT Instagram: TheBuildingDT

Today we chat with Shannon Thomas, owner and Chief Marketer & Seller for Pura Villas in the Southern Pacific of Costa Rica (Uvita, Ojochal, Dominical).  We talk about how to maximise vacation rental income via experiences and services as well as when building a luxury vacation rental what amenities, services and layout will generate the most income and help resale.  She also tells us about her inventory's vacation rentals that rent best and why.Contact us:  info@investingcostarica.comGuests today:Shannon Thomas: shannon@puravillas.comPura Villas: https://www.puravillas.com/

Tom Shapiro is a B2B marketing leader bringing you lateral thinking and marketing innovation to unleash growth. Through the years, he has helped clients generate more than one million new business leads. Tom is the Author of “Rethink your Marketing; 7 Strategies to Unleash Revenue Growth.  He specializes in marketing strategy, digital strategy, lead generation, SEO, content marketing, conversion optimization and behavioral analysis Tom is also Passionate about Neuroscience, Psychology, and Behavioral Science.  Tom's thoughts have been published in Chief Marketer, CMO.com, CNN, Forbes, and MarketingProfs, and he's spoken at more than 30 industry events including INBOUND, Pubcon, and Digital Summit. For the second time round, Tom joins me on the podcast today as we discuss digital marketing, lead generation and content generation.  Key Takeaways. Rethinking your lead generation strategy. How and why stale marketing and lack of innovation has grown to become a stumbling block for most companies How the Covid pandemic has affected the events industry. The customer centric approach used by Tom and his team to analyze and understand customer needs. A sneak into Tom's book. Why the craziest and most laughable ideas can turn out to be the best ideas.The importance of revisiting your website inorder to innovate and generate more leads.Learning to create web content that focuses on the customer.  Connect with Tom Linkedin - https://www.linkedin.com/in/tomshapiro/   Personal Website - https://tomshapiro.com/    Company Website - https://stratabeat.com/   Twitter - https://twitter.com/TomShapiro

Yoni Kozminski of Escala and MultiplyMii joins the E-Commerce with Coffee?! podcast to talk about scaling in e-commerce. Yoni got his early experience working on operations optimizations and strategy with brands like Sony and Mastercard. Now he's focused on e-commerce, drawn in by exciting scaling opportunities there. In fact, one of Yoni's companies, MultiplyMii, connects brands with executive-level offshore hires. Why? Start-ups can scale faster with more accessible budgets while still gaining the specialized talent they need. Most of the roles brands fill this way, Yoni says, start with job titles that didn't even exist five years ago. Listen to the full episode to learn what Yoni has to say about this and other changes in the digital landscape. What to listen for: Right out of the gate, Yoni talks about how businesses today can identify needs and talent. These go hand-in-hand because, in the world of e-commerce, half the roles needed today are job titles that didn't exist five years ago. Yoni got his own early experience in operational infrastructure and strategy for brands like Sony and Mastercard. That's where he first learned how to determine bandwidth and create the business model that he used for MultiplyMii. Listen in to learn how his company finds executive-level talent specifically for the e-commerce ecosystem. Yoni's other business, Escala, is a consulting firm born to help e-commerce brands leverage people, processes, and technology. The origin story of Escala and MultiplyMii is well worth a listen to the full interview! “I thought we were bringing on a Chief Marketer,” Yoni says of one recent project. “But it turns out we were bringing on a Chief Growth Officer.” Listen in to hear what this example tells us about uniting needs with talent—as it turns out, most businesses looking to scale in today's environment don't even know the best titles for the roles they actually need to be filled. E-commerce represents a professional ecosystem that didn't exist even five years ago. As consumers, our entire interaction with some brands is now completely digital. Roles like Funnel Specialists, Chatbot Specialists, and even UX and CX professionals have to be on brands' radar today, and Yoni elaborates on why. Yoni then gets into some of the key signs that a brand is ready to scale out its team. For example, are high-producers burning out (or at risk of burnout)? Listen to the full episode to learn what Yoni says should come next. The biggest challenge in scaling an e-commerce business, Yoni explains, is the transitional phase when brand leaders get processes on paper. This is also the crucial moment when a brand should start creating a deliberate company culture. Yoni explains how company leaders should be prepared. Toward the end of the interview, Yoni wraps with an Abraham Lincoln quote: “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” Yoni loves this quote in the context of scaling an e-commerce business, and he makes it clear why. Listen to the full interview to hear what he has to say!

Scott Cassidy began his professional career as a copier sales rep in the Bronx and Harlem. After 6 years at Kodak, and a brief stint selling software, Scott began a long career at American Power Conversion where he held leadership positions in Order Management, Customer Service, Tech Support, Inside Sales and the last 15 years in Marketing. When Schneider Electric acquired APC, Scott was tapped to run the marketing function for the Industry Business Unit which led to his last position as VP of Marketing Communications, Events and Sponsorships for all business units in North America. In 2018, Scott joined ASLAN Training and Development as Chief Marketer as well as consultant and facilitator. In his role as CMO for Cenergistic, Scott's focus on all aspects of marketing that exist today. Follow Scott on LinkedIn here: https://www.linkedin.com/in/scott-cassidy-1858141/Learn more about Cenergistic on their website here: https://cenergistic.com/Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.comEpisode Summary:Scott Cassidy — CMO at Cenergistic, Strategist, Speaker, Sales Leader, and Podcaster — joins Connor to talk about getting more attention with your marketing — and converting that attention into deals. Learn how to prioritize your customers' needs and the benefits of a comprehensive understanding of your company's customer experience. Recognize and leverage the math behind marketing, and get your sales and marketing teams working together to produce better results for your company and your customers.Key Takeaways:Prioritize what the client needs — what's important to your customer — ahead of what's important to your marketing team, your sales reps, and even your company. Why is what you have important to them? What problems can your product or service solve for them? Putting customer needs first is the key to long term success.We say marketing is 50% art and 50% science. Today, the science of marketing is all about data and math. Potential customers can find a lot of information about your company without ever involving you, so they're about 70% of the way to deciding on your product or service before your sales rep is invited to the table. To figure out what they're looking for, marketers should recognize and utilize relevant data analytics.Sales and marketing are two sides of the same coin. In some companies, the culture pits them against each other, but they both work better — more efficiently and more effectively — when they're part of the same team. Sales reps can rely on marketing to create content with the information potential customers want and need, and marketing can get content direction, such as FAQs, from the sales team.Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

In this episode, we're talking with Jessica Heasley, Group Editor and Publisher of Event Marketer about the future of the live events industry. This conversation was a fresh breeze of optimism, like drinking a tall cool glass of lemonade while driving with the top down, and enjoying a sunset. So hit the download button, screw your headphones on tight, and get ready to take notes.Jessica Heasley is the Group Editor & Publisher for Event Marketer's Brand Activation Group, overseeing the Event Marketer and Chief Marketer brands. She's an award-winning writer, editor, and copywriter and has been published in Psychology Today, The Chicago Tribune, The Miami Herald, and dozens more newspapers around the country.CREDITSHosted and Written by Jeremy DobrishProduced by Bethany PotterTheme Music by Mike ManciniLogo design by Shraddha MaharjanSpecial thanks to Dossie McCraw WHERE TO FIND USProscenium WebsiteLinkedInInstagramTwitterFacebook

We Talk About: Finding your why and working in an aligned way Starting a business for the right reasons Making a mission part of your business Finding beauty in the ashes The power of saying yes   Resources: Follow Laura: @lehnashville Follow Alli: @alliwebb Follow Lori: @loriharder Follow Brittany: @britdrisc   Show Notes: Laura Hutfless has the longest list of accolades of anyone I know – just see her bio below. She's the real deal, and yet she remains incredibly humble and down to earth. Despite her incredible accomplishments, Laura has remained true to her relentless commitment to give back and serve her community. We cover everything from building a company to being a woman in business, as well as the harsh realities of life and how hard experiences can still lead to joy.   Question Highlights: What do you do? What inspired you to set out on your own? Can you talk about the intensity and difficulty of starting your own business? Can you tell us about your role in addiction support?   Guest Bio: Laura Hutfless is a Co-Founder of FlyteVu, a Nashville-based full-service entertainment marketing agency founded in 2015 that connects brands to consumers through compelling storytelling, unparalleled experiences, and the power of pop culture.    Under Hutfless's leadership, FlyteVu has been named to Chief Marketer's 200 List for 2021, Inc. 5000's 2021 and 2020 List of ‘Fastest Growing Private Companies in America', Nashville Business Journal's 2020 ‘Largest Advertising Agencies' List, and Adweek's 2021 and 2019 ‘100 Fastest Growing Agencies' List. Hutfless has also helped build an impressive roster of clients including American Red Cross, Barefoot Wine, Bumble, Carter's, Moët Hennessy, Cracker Barrel, Drybar, Enterprise, Journeys, Jack Daniel's, Norwegian Cruise Line, Spotify, Tennessee Tourism, Vanderbilt University Medical Center, Victoria's Secret PINK, and many others.  In 2020, FlyteVu launched the FlyteVu Fund to continue the company's commitment to giving back and serving the community. Over the past five years, and including the Fund's initial investment, FlyteVu has donated more than $850,000 to a wide range of certified 501(c)(3) nonprofits. Recent notable FlyteVu campaigns include Vanderbilt University Medical Center's ‘Gratitunes' with Brad Paisley and 100+ artists and influencers, Enterprise's “Share the Code. Hit the Road” with OneRepublic, Bumble's “In Her Court” with Serena Williams, Jack Daniel's Tennessee Apple events with Kesha, Tayla Parx, and Saweetie, Cracker Barrel's ‘Five Decades, One Voice', an AR music experience for Barefoot Wine with Black Eyed Peas, and a multi-year partnership between Norwegian Cruise Line and Kelly Clarkson. FlyteVu is known for creating first-of-its-kind campaigns that give back to the community and/or help shape culture. FlyteVu's campaigns have collectively earned multiple awards including three Gold, one silver, and three Bronze Clio Awards, Shorty Social Good Award, an Emmy Award, a GRAMMY Award, Davey Awards, and named to the Cannes Lions Shortlist. Laura was named to Billboard's ‘Country Power Players' list 2017 through 2021 and to Billboard's ‘Branding Power Player' list 2018 and 2019. She was also named to Billboard's ‘40 under 40 Power Player' list in 2012 and 2013 and the ‘30 under 30' list in 2010.  Additionally, Laura has been a featured speaker at Fortune's Most Powerful Women's Summit and NextGen Summit, Advertising Week, Billboard Touring Conference, BizBash, Who Knew: Women Who Rock, and has been covered in Ad Age, Adweek, Billboard, Forbes, and more.  Laura currently serves on the Board of The Onsite Foundation, a 501(c)(3) that provides trauma-informed counseling and emotional health education that transforms individuals and communities, and served on the Country Music Association Board 2019-2020. After experiencing the unexpected loss of a loved one due to substance abuse as a result of trauma, Laura's philanthropic efforts focused on mental health, substance abuse disorder, addiction, and trauma. Together with The Onsite Foundation, Laura helped develop and launch a first-of-its-kind trauma-informed therapeutic program called “Triumph Over Tragedy” that provides tools, support, and a safe community for survivors of mass shootings to find hope and healing regardless of gender, race, religion, sexual orientation, or socioeconomic status. Laura has recently been elected President of the Board of Directors for The Onsite Foundation.

CBP Stories showcase individual members who have an inspiring story to tell. Sam J Cruz, Co Owner and Chief Marketer at Against The Grain. ATG began as a Louisville KY brewpub operation, growing to build a production brewery also located in Louisville. Since then, Sam and team have added an additional brewpub unit in Louisville, as well as diversifying the business to include two music venue and bar locations located in Louisville, a property holdings company with real estate investment, international partnership in a brewpub, and plans to launch additional ATG units in surrounding states. www.CraftBeerProfessionals.org

Hey everyone and welcome back to Eggs Classics where we feature some of our favorite podcasts from our last four years of making Eggs, The Podcast.In the heat of summer, schedules grow tighter, and on the occasional week where Mike and I cannot get together, like this week, we want to share content that newer listeners may have missed from our amazing back catalog and revisit guests and conversations that we think are worth hearing again.We really value the support of the Eggs community and each week strive to reward the newbies and OGs with content sure to enrich your lives with relevant information and topics chosen to help you achieve whatever it is you hope to. So, without any further adieu please join me in this special re-presentation of episode number 122,  from September 19, 2019, CEO and founder of Innerview Group. ----This week on Eggs we have special guest Chris Wallace. Chris is the founder and president of InnerView, a marketing consulting firm that helps companies effectively transfer their brand messages to their employees and partners. He is a successful entrepreneur in the sales consulting and coaching space, with over 15 years of experience in sales, marketing, and corporate leadership.Beyond his work with clients, Chris is able to apply his passions as a teacher and author. He has taught as an adjunct MBA professor at Temple's Fox School of Business and has been published in outlets such as Harvard Business Review and Chief Marketer and is a contributor to publications including Inc.com and Forbes.com.We had an awesome conversation and learned a lot about developing meaningful relationships with clients and customers. Tune in and take a listen, lots to act on in here. Rate, like, share and subscribe on iTunes, GooglePlay, Stitcher, Spotify and anywhere else great Pod's are found!Our Guest:Chris Wallace - Co-Founder and President of InnerViewLinkedIn: christopherewallaceTwitter: @InnerViewGrouphttps://innerviewgroup.com/The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28The Eggs Podcast Spotify playlist:bit.ly/eggstunesCredits:Produced by Michael SmithHosted by Ryan Roghaar and Michael SmithRecorded at Access Studios in Salt Lake City, UTThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan R2 SLC/BCNr2mg.comryanroghaar.com@r2mg on twitter@r2mediagroup on instagram

In 2020,  Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded, Sway Group was selected by Chief Marketer as one of just three influencer agencies of the “2020 Chief Marketer 200”. So it's a safe bet that she has something to say about #influencermarketing. And that's what she did, in Epi 32 of Insider Interviews. I'd had the chance to experience Wiley's thoughts last year when she contributed to The Continuum, a publication about brand + demand marketing, which I'm privileged to edit. In that article she explained how to look at the KPIs of influencer marketing a little bit differently, and the varied ways to determine impact and engagement. We touched on that in this conversation, but a 30-minute conversation gives you a chance to understand much more -- not just about this food writer turned marketer, but things like how cause-marketing is another essential ingredient in influencing consumers. And these days, Sway has evolved to embrace that (and she shared case study examples) as well as digital advertising, both programmatic and paid social, and built what was a natural extension: a content studio. One of my favorite discoveries about Wiley (aside from learning about our common roots working at Food Network in the early days!) was that she was a baker and a cheesemonger at one point. I believe that takes the cake for eclectic pasts among my podcast guests. Her culinary chops have served her well, though, as she can name several brands in or around the category as clients, including Igloo, Coleman, and Domino's. If that didn't get you hungry to hear more, here's what else we discussed: Wiley's evolution from a baker and blogger to early stage expert in social media to our common ground in marketing chefs like Emeril as "c-hunks"! Her observation of the power of engagement with popular bloggers -- and the infusion of trust vs. the singular appeal of celebrity In its infancy influencers were treated more like journalists. Brands were just sending them product and expecting that they would get reviews out of it. That worked ...for a short period of time. ...Then they realized 'if we're just sending them a box of Mac & Cheese, we can't have control over messaging...'. And we started paying them. How the transition from providing product to bloggers to hiring them necessitated greater trust and authenticity in the influencer, and the path to creative content was laid How Sway itself evolved away from the "Hollywood agent" business model to be able to scale and replicate requests -- whether for moms of bedwetters or people who picnic with pizza How brands solve for the demand for content tonnage across multiple channels -- which sparked the birth of a content studio Why the most important step in the strategic brief is a deep dive into the brand's KPIs -- impressions? engagement? The big thing to remember is that as you increase in following the engagement rate goes down dramatically. What's a micro or a nano influencer and why does it matter -- and the various forms of sponsorship. (Hint: Feel free to sponsor THIS podcast just by buying me a coffee!) The shift from wanting to steer clear of influencers with a point of view, to actively seeking that out -- and how the GenZ demand for brand purpose has influenced how brands use influencers! Wiley explained the two initiatives Sway worked on for Stonyfield Farms, for example - tapping eco-conscious influencers and creating a cause-related corporate initiative We took a deeper dive into pro-social initiatives and examples, and the confluence of content channels. (Of course I mentioned the conference I'm producing about the intersection of television and podcasting for example!) And that led to a chat about why Wiley's family gets a little annoyed about her heavy podcast consumption habit! Find Danielle Wiley at: Twitter: https://twitter.com/danielle_sway

Marc “Blue” Bluestein is the President and Chief Executive Officer of Aquarius Sports and Entertainment, an award-winning sponsorship consulting, activation, and experiential marketing agency based in the Washington, D.C. market. A self-described sports aficionado, Blue has spent the last 20+ years developing and negotiating integrated sponsorships spanning the Super Bowl, Olympics, NCAA Men's Final Four, PGA Tour, NASCAR, and multiple NFL, MLB, NHL, and NBA local franchises, their venues, and major events. Aquarius, most recently, was named to the 2019 Chief Marketer 200 List as a Top Marketing Agency and recognized as a 2019 Best Employer in Sports by Front Office Sports; previously the agency was recognized in 2018 as a Chief Marketer 200 agency, 2017 and 2015 as an Event Marketer Top 100 Agency, 2016 Promo Magazine Top Shop, 2014 Sports Business Award Finalist for Best Sports and Experiential Marketing Agency and was named to Inc. Magazine's 2014 and 2013 Inc. 5000 list of fastest-growing companies in the U.S. Before launching Aquarius in 2007, Blue served as Vice President of Sales and Marketing at Sportsworx where he oversaw corporate marketing and sales for Major League Baseball's Washington Nationals, the Nationals' Radio Network, and the National Hockey League's Washington Capitals. He previously served as Senior Director of Sponsorship Sales for Comcast SportsNet Mid-Atlantic, the regional sports network (RSN) serving the Washington area. Prior to that, Mr. Bluestein managed integrated sponsorship sales for the nation's recognized leader in sports journalism, Sports Illustrated. Blue began his career in the sports marketing arena by handling sports media planning and buying for the prominent agency Mediavest Worldwide where he negotiated sports marketing sponsorships for top consumer brands including Procter & Gamble, Coca-Cola, and Philips Norelco, among several others. Creating Aquarius combined his passion for sports and brand management. He leads business development and supervises the day-to-day operations for the agency, having worked directly with the agency's clients including AAA, Advent Health, Baptist Health, Target Corporation, Hershey's, Kraft Foods, M&T Bank, MedStar Health, Emory Healthcare, Virtua Health, and others. A strong believer in community service, Blue is a past member of the U.S.A. National Board of Trustees for the United Way, the world's largest nonprofit organization, where he acts as the Board Liaison for the nonprofit organization in its long-standing relationship with the NFL. Blue is also active in the sports marketing industry currently serving as a Board Member of Most Valuable Kids, the University of Central Florida's DeVos Sport Business Management and University of South Florida's Sports and Entertainment Management Master Programs, a past Board of Director member of the National Sports Forum, the largest annual gathering of team sports marketing, sales, promotions and current member of the National Sports Marketing Network. Blue attended the University of South Florida, majoring in Business Administration and Marketing. He loves to travel, coach youth baseball, and spend time with his wife Randi and two sets of twins (15-year-old Allie and Bryce and 13-year-old Colby and Delaney) at their home in Sandy Spring, MD.

John Lawson is CEO of 3rd Power Outlet, an online retail clothing and accessories company. He has sold millions of dollars in ecommerce merchandise. He has achieved the status of Platinum eBay Power Seller, a top-rated Amazon Merchant and Small Business Influencer of the Year. He has facilitated more than 500,000 transactions online. John is a 3-time Amazon #1 best-selling author, entrepreneur and international speaker. John is also the Chief Marketer at ColderICE Media, an IBM Cognitive College adjunct professor and is celebrated as one of the Top 100 SMB Influencers and The 50 Most Influential in SMB Marketing. John has spoken to over 200,000 people worldwide on ecommerce and social media marketing. Free ebook: https://getbook.at/Prospeakerfunnels Cydney O'Sullivan enjoys teaching authorities and experts how to become a millionaire by honing and optimizing their irresistible offers, signature Million Dollar Positioning, authority books and signature coaching programs. Email: cydney@millionairesacademy.com Website: https://MillionairesAcademy.com Facebook: https://business.facebook.com/MillionairesAcademy/ and https://www.facebook.com/groups/celebrityexperts LinkedIn: https://www.linkedin.com/in/millionairesacademy/ Twitter: https://twitter.com/MillionairesAca

John Lawson is CEO of 3rd Power Outlet, an online retail clothing and accessories company. He has sold millions of dollars in ecommerce merchandise. He has achieved the status of Platinum eBay Power Seller, a top-rated Amazon Merchant and Small Business Influencer of the Year. He has facilitated more than 500,000 transactions online. John is a 3-time Amazon #1 best-selling author, entrepreneur and international speaker. John is also the Chief Marketer at ColderICE Media, an IBM Cognitive College adjunct professor and is celebrated as one of the Top 100 SMB Influencers and The 50 Most Influential in SMB Marketing. John has spoken to over 200,000 people worldwide on ecommerce and social media marketing. Free ebook: https://getbook.at/Prospeakerfunnels Cydney O'Sullivan enjoys teaching authorities and experts how to become a millionaire by honing and optimizing their irresistible offers, signature Million Dollar Positioning, authority books and signature coaching programs. Email: cydney@millionairesacademy.com Website: https://MillionairesAcademy.com Facebook: https://business.facebook.com/MillionairesAcademy/ and https://www.facebook.com/groups/celebrityexperts LinkedIn: https://www.linkedin.com/in/millionairesacademy/ Twitter: https://twitter.com/MillionairesAca

John Lawson is CEO of 3rd Power Outlet, an online retail clothing and accessories company. He has sold millions of dollars in ecommerce merchandise. He has achieved the status of Platinum eBay Power Seller, a top-rated Amazon Merchant and Small Business Influencer of the Year. He has facilitated more than 500,000 transactions online. John is a 3-time Amazon #1 best-selling author, entrepreneur and international speaker. John is also the Chief Marketer at ColderICE Media, an IBM Cognitive College adjunct professor and is celebrated as one of the Top 100 SMB Influencers and The 50 Most Influential in SMB Marketing. John has spoken to over 200,000 people worldwide on ecommerce and social media marketing. Free ebook: https://getbook.at/Prospeakerfunnels Cydney O'Sullivan enjoys teaching authorities and experts how to become a millionaire by honing and optimizing their irresistible offers, signature Million Dollar Positioning, authority books and signature coaching programs.   Email: cydney@millionairesacademy.com Website: https://MillionairesAcademy.com Facebook: https://business.facebook.com/MillionairesAcademy/ and https://www.facebook.com/groups/celebrityexperts LinkedIn: https://www.linkedin.com/in/millionairesacademy/ Twitter: https://twitter.com/MillionairesAca

John Lawson is CEO of 3rd Power Outlet, an online retail clothing and accessories company. He has sold millions of dollars in ecommerce merchandise. He has achieved the status of Platinum eBay Power Seller, a top-rated Amazon Merchant and Small Business Influencer of the Year. He has facilitated more than 500,000 transactions online. John is a 3-time Amazon #1 best-selling author, entrepreneur and international speaker. John is also the Chief Marketer at ColderICE Media, an IBM Cognitive College adjunct professor and is celebrated as one of the Top 100 SMB Influencers and The 50 Most Influential in SMB Marketing. John has spoken to over 200,000 people worldwide on ecommerce and social media marketing. Free ebook: https://getbook.at/Prospeakerfunnels Cydney O'Sullivan enjoys teaching authorities and experts how to become a millionaire by honing and optimizing their irresistible offers, signature Million Dollar Positioning, authority books and signature coaching programs.  Email: cydney@millionairesacademy.com Website: https://MillionairesAcademy.com Facebook: https://business.facebook.com/MillionairesAcademy/ and https://www.facebook.com/groups/celebrityexperts LinkedIn: https://www.linkedin.com/in/millionairesacademy/ Twitter: https://twitter.com/MillionairesAca

Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Esports Business, Cynopsis, Multichannel Merchant, PR News, Studio Daily, and more. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/11/another-great-job-search-site/

Derek Gaskins, Chief Marketing Officer at Yesway, is an experienced Brand Developer, Chief Marketer, Merchant, and Innovator that has launched numerous Packaged Goods, CRM and Retail Brands & Store Formats.  Anytime Derek visits any store from any company he has worked in the past, he still feels ownership and pride, just like he still works there. It’s a moment of lifetime pride for him.  In this episode, Derek shares that focusing on simplicity is the driver for market growth. He elaborates that it is important to focus on fewer things that deliver a much larger impact. He says, ultimate simplicity comes when you can tell your grandma in 15 words or less what you do.  Listen to Derek to learn how to feel lifetime pride in what you do.  Secrets to Win Big with Arjun Sen brings you leaders from around the world and all walks of life.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Since founding Imagine in 2004, Patrick has helped brands from small, local companies to Fortune 500 brands like CenturyLink, Nestle, and Xfinity. His business and marketing advice has been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, Comcast Business, and Chief Marketer.Patrick is currently the President of the American Marketing Association's Washington, DC chapter. He also serves on the Board of Trustees for CASA - a nonprofit that provides volunteer advocates for child victims of abuse and neglect. Website: https://imaginedc.net/   LinkedIn: https://www.linkedin.com/in/thepatrickking/Youtube: https://www.youtube.com/channel/UCMjbNNZYXjCjQEuCXc53KVgTwitter: https://twitter.com/Patrick_King

Resource Links: Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) InnerView website (https://innerviewgroup.com/) Would you say your team is working together effectively? Or sometimes pitting against each other?! Perhaps there's a little disconnect between management and ‘the front line'?If this sounds eerily familiar to you, then this is the podcast episode for you!  Today, Chris Wallace from InnerView Group joins us as we talk about how you can get everyone in your organisation, from the CEO to your maintenance guy, to be on the same page, focusing on common goals!  Stay tuned and find out how proper communication results in more effective leadership. What we discussed in this episode: Layman's definition of Christopher's profession [01:28] The disconnect between the top management and front lines [02:10] The first indicators when proper communications isn't happening [03:42] Misalignment comes out during execution [07:03] The importance of instilling the mission, vision, and values [08:42] Indoctrinating new employees [11:39] Changes brought in by the virtual work set-up [15:42] Maintaining good practices [18:31] Why do companies struggle in executing their strategies? [22:43]    About Christopher Wallace Christopher Wallace is the president and co-founder of InnerView, a marketing consulting firm that helps companies reach their most vital audience—their employees who represent their brand. Chris is also a regular contributor to Forbes, Harvard Business Review, and Chief Marketer.  You can connect with Christopher Wallace through LinkedIn or email him at cwallace@innerviewgroup.com   Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast.   Connect with The Kim Barrett Show:  Subscribe on Youtube Follow Us on Facebook See omnystudio.com/listener for privacy information.

Tune in as we chat with Alison Murdock - Founder and Chief Marketer at Trusted CMO. Trusted CMO is a firm that offers global marketing teams the resources, experience, and talent to make a greater impact on their businesses. Alison Murdock is a growth-focused, marketing executive with 25 years of experience building and scaling global marketing teams with an emphasis on establishing category leadership and product differentiation. Alison founded Trusted CMO in 2020 to help early-stage and growing startups fill gaps in their go-to-market initiatives We discuss: Remote working Forming unique strategies Branding & creative content What's on the roadmap And much more… This podcast is hosted by bluedropstudio.com a Digital Marketing & Creative Content Agency based in London, UK

Peter Finter joins our hosts in a fascinating emerging and cutting-edge technology talk. Chief Marketing Officer at Couchbase, he creates breakthrough programs to drive market awareness and leadership within the $45B+ database space. Prior to Couchbase, Peter served as CMO at Gigamon, where he repositioned the brand and launched the company into the cybersecurity market, growing its addressable market by more than $5B and revenues by 40+% CAGR. Before Gigamon, Peter was with Juniper Networks, where he was responsible for worldwide demand generation and the expansion of Juniper's Enterprise and Service Provider customer base in the Americas. Peter is an Electrical Engineering graduate of Imperial College, London, and a Chartered Engineer. Learn from the best and brightest! Great Insight on building your Brand and becoming a leader regardless of your title. Special Guest Christina Rohall Knittel of Couchbase joins the Brandology Team and crushes us all in BRAND CULTURE TRIVIA GAME! Peter on LinkedIn: https://www.linkedin.com/in/peterfinter/ Find Couchbase at: https://www.couchbase.com/ RATE THIS PODCAST at https://RATETHISPODCAST.COM/BRANDOLOGY Subscribe! Get New Content! Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/branditpodcast/support

Peter Finter joins our hosts in a fascinating emerging and cutting-edge technology talk. Chief Marketing Officer at Couchbase, he creates breakthrough programs to drive market awareness and leadership within the $45B+ database space. Prior to Couchbase, Peter served as CMO at Gigamon, where he repositioned the brand and launched the company into the cybersecurity market, growing its addressable market by more than $5B and revenues by 40+% CAGR. Before Gigamon, Peter was with Juniper Networks, where he was responsible for worldwide demand generation and the expansion of Juniper’s Enterprise and Service Provider customer base in the Americas. Peter is an Electrical Engineering graduate of Imperial College, London, and a Chartered Engineer. Learn from the best and brightest! Great Insight on building your Brand and becoming a leader regardless of your title. Special Guest Christina Rohall Knittel of Couchbase joins the Brandology Team and crushes us all in BRAND CULTURE TRIVIA GAME! Peter on LinkedIn: https://www.linkedin.com/in/peterfinter/ (https://www.linkedin.com/in/peterfinter/) Find Couchbase at: https://www.couchbase.com/ (https://www.couchbase.com/) RATE THIS PODCAST at https://RATETHISPODCAST.COM/BRANDOLOGY (https://RATETHISPODCAST.COM/BRANDOLOGY) Subscribe! Get New Content! Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Support this podcast

It’s not easy being CMO, especially today. The Chief Marketer consistently has the shortest tenure on the C-Suite and navigates an ever increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because of where they stand between customers and the corporation. They can help lead the C-Suite towards a common set of goals that impact growth and the bottom line. In this episode, CMOs from Levis Strauss & Company, Hilton, and Foot Locker share what it means to be a “modern CMO”, and how to elevate the role as a true business leader. We’ll also hear findings from a study by Google and Deloitte that explores how Fortune 1000 corporate board members perceive CMOs.

In this week’s episode, we sit down with Chris Wallace, President and Co-Founder of InnerView. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Chief Marketer and is a contributor to publications including Inc.com and Forbes.com.  Show Links https://www.linkedin.com/in/christopherewallace/

John is an international speaker and has spoken to over 200,000 people worldwide on ecommerce and social media marketing. He is also the Chief Marketer at ColderICE Media, an IBM Cognitive College adjunct professor and is celebrated as one of the Top 100 SMB Influencers and The 50 Most Influential in SMB Marketing. As CEO of 3rd Power Outlet, an online retail clothing and accessories company founded by John, he has sold millions of dollars in ecommerce merchandise. He has achieved the status of Platinum eBay Power Seller, a top rated Amazon Merchant and Small Business Influencer of the Year. He has facilitated more than 500,000 transactions online. Follow John Here: ✅Website: http://johnlawson.com/ ✅Speaker Challenge: www.speakermoney.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/merchmoney/message Support this podcast: https://anchor.fm/merchmoney/support

An interview with John Lawson from ColderIce Media on how to be successful with your ecommerce business in 2020. John Lawson also talks about the future of ecommerce, how many times an ad needs to be seen before you get a response and more ecommerce business tips. John Lawson from ColderIce also discusses: Dealing with Negative Reviews, Negative Feedback, and the media. How many times does an ad need to be shown to the consumer before they take action? Using social media to sell on ecommerce. When providing good content does it equal to getting a conversion. Tip for youtube video marketing to get more subscribers. The importance of networking. Example of when networking turned into an opportunity. John Lawson youtube show called Watching Amazon where he keeps up on everything Amazon. The future of ecommerce business. If you were not in the ecommerce world or living the life of a speaker what would you be doing? Free FeedbackWhiz trial here: https://www.feedbackwhiz.com/ About John Lawson https://www.johnlawson.com/ John's Book: https://www.amazon.com/Kick-Social-Commerce-preneurs-Likes-ebook John's American Express TV Commercial: https://www.youtube.com/watch?v=dP0Oe82t66k Speaking Videos: https://www.youtube.com/watch?v=iLEhXvtHSp8 https://youtu.be/MpU1KRlc204?t=95 As CEO of 3rd Power Outlet, an online retail clothing and accessories company founded by John, he has sold millions of dollars in ecommerce merchandise. He has achieved the status of Platinum eBay Power Seller, a top rated Amazon Merchant and Small Business Influencer of the Year. He has facilitated more than 500,000 transactions online. John an 3-time Amazon #1 best-selling author, entrepreneur and international speaker. John is also the Chief Marketer at ColderICE Media, an IBM Cognitive College adjunct professor and is celebrated as one of the Top 100 SMB Influencers and The 50 Most Influential in SMB Marketing. John has spoken to over 200,000 people worldwide on ecommerce and social media marketing. "John is a very dynamic and entertaining speaker. His presentations are packed with usable, actionable information and his delivery is simply unforgettable. When the response sheets come in, you can bet John will lead the pack for satisfaction scores. Make the event memorable because John is simply unforgettable on stage." --- Phil Leahy (Internet Conference Australia) About FeedbackWhiz FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Christopher Wallace is the Co-Founder and President of InnerView, which is a marketing consulting firm that helps companies effectively transfer their brand strategy to their customer-facing employees and partners. Chris builds upon previous success as an entrepreneur in the sales consulting and coaching space, as well as his more than 15 years of sales, marketing and corporate leadership. Chris’ primary professional focus is to help companies better align the strategies of the board room with the daily execution at the front lines. Beyond his work with clients, Chris is able to apply his passions as a teacher and author. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Chief Marketer and is a contributor to publications including Inc.com and Forbes.com. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and his MBA from Temple University. He lives in Villanova, PA with his family. Questions Could you share with us how you ended up in this particular field? Marketing and brand recognition and brand consulting. What are some of the key indicators are facets that business owner would need to consider in order to pretty much pioneer, hold or navigate how the shaping of their brand is going to be perceived by others. What is brand dilution? Could you explain to us why is it that you believe that many companies fall into the dilution and are they disillusioned or are they diluted in thinking that there's a communication breakdown or is it that a team members who are actually serving the customers are not clear on what it is that they're supposed to be delivering? Could you give us one or two metrics that organizations could look at even if they're a small business with just say two or three people employed to them versus an organization with two or 300 people and employed to them? Could you share with us how you stay motivated every day as a marketer, as an entrepreneur, as a teacher? Could you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you share with us what books have had the biggest impact on you? We have a lot of listeners who are business owners and managers who feel they have great products and services, but they lack the constantly motivated human capital. If you were sitting across the table from that person, what's the one piece of advice that you would give them to have a successful business? What's the one thing that's going on in your life right now that you're really excited about - either something that you are working on to develop yourself or your people? Where can our listeners find you online? What's one quote or saying that during times of adversity or challenge, they like to kind of revert to this quote or saying it kind of helps them to refocus to re-strategize and just remember what they're working towards. Do you have one of those? Highlights Christopher shared that just like anybody's story, it's a long and winding path, but he’s a salesperson by DNA, not by career, by DNA. It sort of runs in the family and after a career in sales or having a career in sales with a number of big, recognizable brands, he found himself at a crossroads and had the opportunity to essentially work with one of the companies that he had been employed by for a number of years and sort of flipped over into a contract and consulting role. And was sort of an overnight entrepreneur, an accidental entrepreneur as he likes to call it. But what he was asked to do was to take some new products and new services that the company he used to work for was launching to their frontline teams, launching into the market, bringing to market to their customers and really help get their frontline sales teams, their customer service representatives, in a number of different teams really up to speed on what these things were. But it was a lot less training and a lot more just dialogue, how to talk about it, how to position it, how to relay the value and sort of that opportunity being at that crossroads led to this career in really helping organizations to understand how to align the things that they want to bring to market their products and their services with the people who have to talk about them.   Christopher stated that it doesn't matter if an organization is big or small; your brand is your promise. What is your promise? That's really what it comes down to. What is the promise that you're making to your customers? What value do you bring to them? What makes you stand out? That's the brand story that we're talking about. Occasionally, the word brand can scare people, it sounds like a big concept, and it sounds like something for the Nike's of the world or the Coca-Cola's of the world. But the reality is people have personal brands, smaller organizations have brands and that brand simply comes back down to the what your promise is to the customer regardless of who your customer is and any organization needs to take the time to really sit down and figure out what that promise is before you go out and start advertising it or whatever the case may be. You have to understand really what it is and internalize it first.   Christopher shared that brand dilution is and thinking about the topic of the show and customer experience, brand dilution is the difference between what you tell your customers you're going to do and what the customer actually experiences. It's really the breakdown in that promise, the breakdown in that message and they did a research study earlier this year with 250 marketing and customer experience executives and what they found was, he would say astonishingly, but it's not really that astonishing. Two thirds of marketers believe that their brands’ messaged, through their key brand story is breaking down between their office and the people to front lines. So, they believe that there's a misaligned message inside their company. People are telling, however, many different versions of that story, of that brand promise. And if the organization promises one thing through their advertising and their marketing and they experienced something different when they show up, that's a big problem for most brands. So, that's really what we talk about with the dilution, it's that gap between what is promised through external marketing and what the customer actually experiences.   Yanique shared - It's interesting that you say that it's a breakdown because marketing and advertising costs a whole lot of money and organizations have extensive budgets dedicated to marketing and advertising their businesses every single year. Whether as you said, they're large, medium or even small organizations, you will allocate quite a percentage of your income or reserves or capital to ensure that the business marketed and advertised.   Christopher shared that he thinks it's both. And the research that they did, the study they published earlier this year with a market research firm called Focus Vision at a consumer insights company called Focus Vision. What they found was it’s really twofold. The organization is attempting to sort of spread this story via the main methods they use are email and product training, those were the top two things that rose to the top of the list each time and how they asked them, they were really communicating and engaging their people. And ultimately when they looked at the data, that wasn't driving results, that wasn't driving alignment, it was a set of other tactics that were really driving the companies who were good at this to be successful and just sending things out via email or doing a product training that's not going to drive the customer experience that you want, it's not getting through, it's not cutting through the noise. So, he thinks that on one hand you have the organization who's probably not doing as much as they should to get it downstream and get the message out to their front lines and then you have the people, the front line to use the phrase disillusion, he doesn’t think they're disillusioned. He just thinks that their organizations have failed to equip them in an interesting and compelling way. And he thinks that people at the front lines, whether you're on the phone, in the retail store, whatever that looks like, you need to be engaged in a new way, you've got a lot of things being thrown at you and if the organization is not treating you as a consumer of the information and just treating you like kind of a link in the chain, then that dilution is bound to be there.   Yanique stated that basically you're kind of reinforcing the fact that customer experience starts from within.   Christopher agreed and mentioned that their slogan is, “Win From Within.” So, they're big believers that the customer experience needs tremendous attention, it needs tremendous investment and it's an investment that pays off in a big way.   Yanique asked - Do you have any statistics, I know you said you used Focus Vision was the name of the company that does insight intelligence. Do you have any research that pretty much supports the ratio of how much companies invest to market and advertise per year versus how much they invest in training and development and customer experience training?   Christopher shared that they don't specifically on that, but he can tell you this, when they asked the executives in their study, what they thought the value of a consistent brand message was. So, they asked specifically for those people that thought that their organization was pretty well aligned in their brand message throughout their company, what was that worth to their organization? 62% of those people valued it at more $10 Million Dollars annually. So, nearly two thirds put an actual revenue tag, a revenue price tag on an align brand story at more than $10 Million Dollars a year. So, they look at that and say, “Organizations don't realize necessarily how much money is slipping through the cracks.” One interaction here, one interaction there but when we asked these folks point blank, they said, “Well yeah, actually the success of our marketing plan, the success of our brand really does depend on winning one conversation at a time.” And when you start to add up with the losses, it was more than $10 Million Dollars, that was the category they selected, was more than $10 Million Dollars annually. Who knows how much it could actually be for the organizations they studied, it could be 10 to 20, it could be $50 Million Dollars or more depending on the size of the organization.   Yanique stated that not because they're not measuring it doesn't mean that there isn't something slipping through the cracks.   Christopher agreed and shared that he thinks that it's one of those things where he’s sure Yanique knows and from the guests that she’s had on measuring it. Measuring it he thinks is perceived to be hard, measuring the impact of customer experiences perceived to be hard. He doesn't think it's that hard, every engagement that they do, they focus on very tangible revenue based metrics around just improving the quality of the interaction between the frontline team member that what they call a brand representative and the customer. If you improve their ability to tell your brand story, you are going to earn more business and if you just measure it the right way and you look at the right metrics, it's not that hard to quantify.   Christopher shared that metrics; it really depends on the type of business. Conversion is sort of the mother of all metrics that we work with. So, when you think about even as a small business, small business owner or an entrepreneur, looking at your pipeline, regardless of what you sell and really determining what percentage of those deals, what percentage of those opportunities you're able to convert into a sale, and really getting that to be a metric that you track over time. This is all about, like he said, winning one conversation at a time. If you win one more deal here, one more deal there, he knows for him as an entrepreneur that matters but if you think about these larger organizations, and that's really who they work with mostly is these larger organizations. One conversation here, one conversation across, in some cases tens of thousands of representatives or retail employees, that adds up really quickly and it adds up to a lot of money. So, he would say conversion is really the number one metric to be tracking.   Yanique asked - Do you think there's one question that you think all companies should ask their customers about their experience?   Christopher stated that that's a tough question. He knows the one that they pay a lot of money to ask, “How how likely are you to recommend this product or service to a friend or family?”That’s the NPS. They worked closely with some NPS customers as Fred Reichheld would call it, “The Ultimate Question” that's the title of his book. But in terms of asking, it's so hard to say that one question can actually capture it. He’s going to answer a question with a question. He’s going to say that when they talk to organizations, there's a question that they ask their executives. They asked the question, “How confident are you that the people who represent your brand can tell this story the way that you built it?”And that's sort of their measure of trying to figure out if they have alignment issues with their brand internally. How confident are you that the people who represent your brand can tell this story the way that you built it? And if you're talking to a product owner or a brand owner or somebody in consumer marketing, the answer to that is it's kind of a moment of truth question for them and they rarely hear that there's a lot of confidence. So, he would say to any business owner, if you have other people out representing you, other than just yourself, ask yourself that question. How confident are you that the people representing you can do it the way that you want it done every single time?   Yanique shared that that's a very good question, bills a lot of introspect for you to really think about the individual or the company or the set of people that are representing you and the platform that they are representing you on and are they really telling the story that how you built it to be told.   When asked how he stays motivated, Christopher shared that he’s thought about this a lot so he feels like he has a good answer to this question, at least he knows the answer. The motivation for him and he'll tell a quick story. When he was getting his MBA, he had a project that was being done toward the end of the program that was all about; you had to do a map out, a strategy for your career. You had to treat yourself as the client and you had to map out a strategy for your career and the leader of that class, the professor asked him what he wanted to do what, what his strategy was and he said he wanted to manage people and he said, well, where or how or how many? And I said, he doesn't know, just as many as he can. And so, his answer is he thinks about the team that he’s constructed, the team that he’s built, and what motivates him is the chance to add somebody else to their team, it's really that simple. He’s offering somebody the opportunity to come and work with them, bringing them into the fold for the family that they're building here is really, really motivating to him. That's what he works for every day and when he sell, he look at it as an opportunity to develop a new client and work with a prospect, any new client that he can bring on is a potential chance for him to add more people to his team, so, that's what motivates him every day.   Christopher shared that he’s going to give his CRM a plug. They have Zoho, Zoho CRM Plus, is their CRM and it's a wide ranging platform for those aren't familiar with Zoho. It’s a great software package, you can do a lot with it beyond CRM things like some sales automation, some marketing automation, but they use that tool and not being a process oriented person himself, he’s really become attached to going in, updating the CRM, working the pipeline, running the reports, things like that. So, adding some discipline around that has made it a pretty indispensable tool.   When asked about books that has had the biggest impact, Christopher stated that he would say the one that he thinks really motivated him the most to really build around what they're doing as a career and really commit to it was when he read To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink. For the listeners who aren't familiar, Daniel Pink is part of the new age authors that's really, really talking about a lot of similar things to like the Malcolm Gladwell's of the world does, Simon Sinek's sort of a new age management thinker and his premise and to sell is human, is everybody is selling in some way, shape or form. And whether it's as an entrepreneur or in your personal life, you're selling all day long and just about every role and really embracing that and figuring out how to tap into the ability that everybody has, to the need that everybody has to be able to influence and reach those around them. He thought it was a very straightforward, easy to digest concept, but one that many, many people in our line of work resist the idea that they're in sales and they try to help, make them a little bit more comfortable with it. That book is a great way to do it.   Christopher shared that he would say the number one thing and the number one piece of advice that they give to prospects, to listeners, they have their own podcast as well is the best thing you can do if you want to get somebody to do something, the best thing you can do is start by listening to them and you think about sales for those of you who are good salespeople and have gotten some training and consultative selling, everything's about learning, it's about asking questions, it's about identifying needs, it's not about talking. So, he would say it's a simple answer, but the best thing you can do if you want to motivate somebody is start by asking them questions, ask them what they think, ask them what they care about, ask them their viewpoint because if you can understand them, you can find the ways to connect with that individual and get them to really line up behind your mission, behind the tasks that you want them to do.   Yanique reiterated – So, listen to the person that you're speaking to whether it's your team member or your employee and after listening, you need to ask really good questions to understand what they want and where they're coming from because those things will help you to be more developed in figuring out what is motivating them, which nine out of 10 times is not only financial.   Christopher 100% agreed and stated that there is such a huge misconception that people are, as they say, coin operated. You put in another quarter and people will do what you want them to do. But the reality is, the intrinsic motivation is much higher. When people talk about engagement and engaging employees and things like that, he doesn't think most people know what that actually means. Engagement is that people feel part of something, it's that they feel like they're part of the process, they're part of the mission, they just want to feel like the work that they're doing is impacting something bigger and they want to feel like it's happening with them, not to them. And the best way to build that relationship and that trust is start by asking them things and asking their point of view and genuinely being curious to hear the answer. It can't be, it can't be an outcome in mind, and it has to be with true curiosity.   Christopher shared that he gets excited about a lot of things that they are doing. He would say that probably the thing that gets him most excited day to day is they are really trying to define the experience. You talk about customer experience, they're a boutique consulting company but they have spent a lot of time as a team talking about what experience they want to deliver for their clients and he and his partner have challenged their team to really look at that and internalize what it is that they want them to say, how they want them to feel and really find ways to deliver that experience and really think outside of the norm. Really think of new ways to do that. And they're developing a new set of sort of criteria for how they interact with their clients. That is probably, he would say that as an entrepreneur the most energizing conversation he has ever had was when they sat down. They had a team offsite earlier this year and they asked the team to think through how they wanted the customer to feel, what they wanted them to say. And then the ideas that came out of that for showing their clients how much they appreciate them, that's going to really take shape toward the end of this year and into next year. And he just can't wait to see that come together because it's all about them being genuine and treating their clients in a way that feels like them and he can't wait to see that come together.   Christopher shared listeners can find him at – www.innerviewgroup.com          LinkedIn @christopherewallace   Christopher shared that there's a quote that motivates him. So, he’s a big music lover and there's a band that a little bit obscure, probably not the most mainstream band in the world, but there's a quote in one of their songs that says, “It's all been luck until now.”And he really internalized that quote, anytime he looks at successes or challenges that he face as an entrepreneur, as an individual, he really goes back to that idea of treat everything as if you just got lucky to this point because it motivates him to keep working hard. So, it's all been luck until now, maybe the luck will run out and you'll have to rely on your hard work and your skills, so he sort of treat every day as if every day previous to that was luck and now it's time for him to focus on continuing to work hard, so, that motivates him every day. Links To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink      

As Founder and President of InnerView, Chris Wallace builds upon previous success as an entrepreneur and his 15 years of sales, marketing and corporate leadership experience. Over his career, Chris has identified a singular area of focus - helping brands better align their marketing strategies with the daily execution of their front-line teams. Helping to bridge that gap allows Chris to influence constant progress, from organization-wide culture shifts to individual employee breakthroughs in job satisfaction and commitment.  Beyond his work, Chris is able to apply his passions as a teacher and author. He has been an adjunct MBA professor at Temple's Fox School of Business and has been published in outlets such as Harvard Business Review's HBR.org, Chief Marketer and CMO magazine and was recently named to the Forbes Agency Council. Learn more about your ad choices. Visit megaphone.fm/adchoices

See Full Show Notes here: https://growensemble.com/tara-nicholle-nelson-soultour/ Before Tara-Nicholle truly recognized her soul’s calling, she spent much of her life in shadow careers, getting a Masters in psychology, working as a lawyer, and acting as the Chief Marketer for MyFitnessPal before they went through a major acquisition in 2015. After she left that position, she realized that while she was good at marketing, what she was really excellent at was coaching people on how to find their own true calling and how to master their life in all areas. Answering that calling is what led her to found SoulTour. With SoulTour, Tara spends most of her time helping high-achieving women and purpose-driven businesses. She guides them through daily rituals, courses, and challenges in SoulTour’s School of Spiritual Strategy to help them eliminate inner roadblocks up-level their reality on all fronts. She’s also authored an excellent book, The Transformational Consumer.  She is really excited about the future of what SoulTour has to offer. Having come to an understanding that her company’s people are looking to conquer the hard things that come their way, their future is about rebranding their content to address this shift in thinking. In this episode, Tara discusses the hero’s journey and how it applies to her daily work, her own personal transformation and how she references it daily, the specifics of her coaching methods, and the process of authoring her latest book.

This week on Eggs we have special guest Chris Wallace. Chris is the founder and president of InnerView, a marketing consulting firm that helps companies effectively transfer their brand messages to their employees and partners. He is a successful entrepreneur in the sales consulting and coaching space, with over 15 years of experience in sales, marketing, and corporate leadership.Beyond his work with clients, Chris is able to apply his passions as a teacher and author. He has taught as an adjunct MBA professor at Temple's Fox School of Business and has been published in outlets such as Harvard Business Review and Chief Marketer and is a contributor to publications including Inc.com and Forbes.com.We had an awesome conversation and learned a lot about developing meaningful relationships with clients and customers. Tune in and take a listen, lots to act on in here. Rate, like, share and subscribe on iTunes, GooglePlay, Stitcher, Spotify and anywhere else great Pod's are found!Our Guest:Chris Wallace - Co-Founder and President of InnerViewLinkedIn: christopherewallaceTwitter: @InnerViewGrouphttps://innerviewgroup.com/The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28The Eggs Podcast Spotify playlist:bit.ly/eggstunesCredits:Produced by Michael SmithHosted by Ryan Roghaar and Michael SmithRecorded at Access Studios in Salt Lake City, UTThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan R2 SLC/BCNr2mg.comryanroghaar.com@r2mg on twitter@r2mediagroup on instagram  

In the winter of 2007, the Nintendo Wii reigned supreme. It was cool, new, and impossible to get ahold of. So when the California radio station KDND-FM 107.9 The End announced their “hold your wee for a Wii” contest, 28-year-old mother of three Jennifer Strange signed up. She and 17 other participants went to the radio station, where they were given water every ten minutes for nearly three hours. As the contest went on, the participants ached with discomfort. It was entertaining radio. But concerned listeners called the station. They warned the DJs that the contest was dangerous. Hadn’t they heard of water intoxication? One DJ said that he had, but he wasn’t worried. The participants had all signed releases. No matter what happened, the station couldn’t be held liable.  Then Brandi tells us one of her strangest stories yet. It’s hard to know what’s true about Treva Throneberry’s complicated life, but one thing is for certain — she was a very troubled girl. When she was in high school, Treva sought the help of police. She told them that her father had raped her at gunpoint, and that when she’d tried to tell her mom, she’d just laughed. Treva’s three sisters doubted her story, but they didn’t doubt that she’d been raped. They’d all been sexually abused by an uncle. Surely the predatory uncle had gone after Treva, too. But before anyone could get to the truth, Treva vanished.  And now for a note about our process. For each episode, Kristin reads a bunch of articles, then spits them back out in her very limited vocabulary. Brandi copies and pastes from the best sources on the web. And sometimes Wikipedia. (No shade, Wikipedia. We love you.) We owe a huge debt of gratitude to the real experts who covered these cases. In this episode, Kristin pulled from: “Woman dies after being in water-drinking contest,” Associated Press “Jury rules against radio station after water-drinking contest kills California mom,” by Suzan Clarke and Rich McHugh for Good Morning America “Radio station behind ‘hold your wee for a Wii’ promotion shuts down,” by Joon Chun for Chief Marketer.com “Wii death case resolved,” by Patrick Kolan for IGN “Trial over woman’s death in radio station contest to begin today,” by Andy Furillo for McClatchy-Tribune “Jennifer Strange case finds end, Entercom forfeits license,” by Dan Morain for the Sacramento Bee “No charges in radio contest death,” by Henry Lee for the San Francisco Chronicle “Sue from Fiddletown took a stand in the public interest,” by Dan Morain for the Sacramento Bee In this episode, Brandi pulled from: “The Day Treva Throneberry Disappeared” by Skip Hollandsworth, Texas Monthly “Treva Throneberry” by Rachael Bell, The Crime Library “Forever Young” by Emily White, The New York Times “Treva or Brianna” by Katia Dunn, Portland Mercury “Treva Throneberry”http://wikipedia.org        

Rick Horrow discusses marketing women's soccer and the Women's World Cup with Global CMO and EVP of Octagon, Lisa Murray. Plus, Rick's take on some of the hottest topics in sports business. See acast.com/privacy for privacy and opt-out information.

"Stop being Switzerland!” This could sound like vague advice but it's so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina Walter and Jessica Gioglio have penned the new book The Laws of Brand Storytelling, which launches this week. Both joined me on the On Brand podcast to discuss. About Ekaterina Walter and Jessica Gioglio Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling. After pioneering social media and digital strategies for Fortune 500 brands such as Intel and Accenture, she cofounded a start-up that was acquired by Sprinklr, a customer experience management platform, where she served as Global Evangelist. She now helps global organizations build customer-centric digital transformation strategies. Ekaterina’s thought leadership has been featured on CNBC, ABC, NBC, FOX News, Forbes, Fast Company, TechCrunch, CNN, WSJ, Inc., and Huffington Post, among others. She’s been consistently recognized by the industry and her peers for her innovative thinking: she was number three on Forbes’s World’s Top 40 Social Marketing Talent, and Fortune magazine included her on the list of the most impactful business people on social media, alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others. When Ekaterina is not writing about digital and business innovation, she and her nine-year-old daughter coauthor children’s books. The first of a planned series, Amber and Sapphire: The Magic Spell, was published in 2017. Jessica Gioglio is a recognized digital and social business strategist and the coauthor of The Power of Visual Storytelling. She has spent over a decade leading transformative marketing, public relations, and social media programs for best-in-class companies including Dunkin’ Donuts, TripAdvisor, State Street, Comcast, and Sprinklr. From advising top companies on social media and digital business transformation, to leading an award-winning public relations and social media program for Dunkin’ Donuts, or providing disruptive communications programs for TripAdvisor, Jessica thrives on delivering customer-centric innovation and growth acceleration. A recognized thought leader and sought-after speaker, Jessica was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, and the United Kingdom’s We Are The City. Jessica’s thought leadership and industry commentary has been featured on CNBC, USA Today, PR Week, ComputerWorld, Chief Marketer, and more. Episode Highlights How is brand storytelling different? Ekaterina kicked off the show by reminding us that we need a new definition. “When people hear ‘storytelling’ they assume you mean marketing. Or content. Content was really storytelling 1.0. It’s not just for marketing anymore because your brand is built by what other people say.” Stop being Switzerland. Citing new data from Sprout Social, Jessica encouraged brands to take a stand. “You actually have more to lose by saying nothing. Two thirds want brands to take a public stance on issues they care about.” How do you embrace taking a stand? “You have to align advocacy with authenticity. Everyone has brand style guides for what to do visually. They don’t always have guidelines around values.” Who’s doing this really well? Ekaterina and Jessica pointed us to GE who’s focusing on 50/50 representation of females in STEM roles by 2020. We also discussed Nike and Honeymade with some good reminders on how to launch and execute campaigns like this. What brands have made Ekaterina and Jessica smile recently? Ekaterina told a story about a funny cease and desist from Bud Light while Jessica used Land Rover to reinforce the power of brand storytelling. To learn more, check out The Laws of Brand Storytelling on Amazon and visit Ekaterina and Jessica’s personal websites. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

NEW MIKE KANE CAST - iTunes|Android|Spotify In this special episode, I got the privilege of talking with Sam Ford, Director of Cultural Intelligence at Simon & Schuster. Sam's range of expertise is incredible, and includes a few shared passions: Intellectual life, Kentucky, and, of course, professional wrestling. Sam shares his small-town roots and early love of the USWA out of Memphis, and shows how he has combined that love of pro wrestling with a deep knowledge of comparative media to become an expert who remains a fan! If you've ever turned on a TV set, this episode will inform and entertain you! (From samford.wordpress.com) Sam Ford is Director of Cultural Intelligence for Simon & Schuster, a CBS company. In addition, he is leading various initiatives of the Future of Work in Kentucky with the MIT Open Documentary Lab, the University of Southern California Annenberg School’s Civic Paths team, and other partners, and is a member of the Kentucky team taking part in the MIT Regional Entrepreneurship Acceleration Program (REAP), the first U.S. region to ever be accepted to the program. As a Knight News Innovation Fellow with Columbia University’s Tow Center for Digital Journalism, he is co-leading the Community Stories Lab with Dr. Andrea Wenzel–work which received the inaugural Research Prize for Professional Relevance from the Association for Education in Journalism and Mass Communication (AEJMC) in 2018. Sam also serves as a research affiliate with MIT’s Program in Comparative Media Studies/Writing and as an instructor in Western Kentucky University’s Popular Culture Studies Program. He is also co-founder of the Artisanal Economies Project. With Henry Jenkins and Joshua Green, Sam co-authored the 2013 NYU Press book Spreadable Media: Creating Value and Meaning in a Networked Culture, which was released in paperback in Spring 2018. The book has also been translated into Spanish, Portuguese, Chinese, Korean, Italian, Swedish, and Polish. It was named one of Strategy+Business’ 2013 Best Business Books and voted as a “Top 10 Best Marketing Book You Read This Summer” by the readers of Advertising Age. He is also co-editor, with Abigail De Kosnik and C. Lee Harrington, of the 2011 book The Survival of Soap Opera: Transformations for a New Media Era as well. He frequently publishes academic work on media fandom, transmedia storytelling, professional wrestling, soap operas, the marketing and communications world, and a range of other subjects.  In 2015, Sam launched and ran the Center for Innovation & Engagement at Univision’s Fusion Media Group (as FMG’s VP, Innovation & Engagement), which he ran through the end of 2016. In that role, he helped manage relationships with a range of academic, industry, nonprofit organizations, and other key communities that are focused on innovation and experimentation in storytelling or new ways of building deeper relationships with key audiences and communities. He also collaborated with teams throughout the portfolio company to foster, build, and scale new approaches to storytelling and audience engagement. The Center was the subject of a Harvard Nieman Lab feature, and projects the Center played a key role in designing were honored with a Shorty Social Good Award and a Robert F. Kennedy Journalism Award. Before joining Univision/Fusion Media Group, Sam worked for strategic communications and marketing firm Peppercomm from 2007-2015, where he was named both 2014 Digital Communicator of the Year and a 2014 Social Media MVP by PR News, as well as 2011 Social Media Innovator of the Year by Bulldog Reporter. During that time, Sam served as both a member of the Board of Directors of the Word of Mouth Marketing Association and as co-chair of their Ethics Committee. From 2005-2008, Sam was co-founder and later research manager of the MIT Convergence Culture Consortium. He also acted as co-organizer of the MIT Futures of Entertainment conference series from 2006-2012. Sam has been a contributor to Harvard Business Review, Fast Company, and Inc. He has also written for Wall Street Journal, Boston Globe, BusinessWeek, Advertising Age, The Huffington Post, The Christian Science Monitor, Harvard’s Nieman Lab, Knowledge@Wharton, Columbia Journalism Review, Poynter, Tribeca, Portfolio, Chief Marketer, CMO.com, PRWeek, PR News, The Public Relations Strategist, Communication World, O’Dwyer PR, Firm Voice, PropertyCasualty360, Global HR News, TABB Forum, SLAM! Sports, and various other publications. He began his career as a reporter and columnist for various Kentucky newspapers and, in 2006, won a Kentucky Press Association award for Best Feature. Sam has appeared in documentaries Soap Life, Who Shot the Daytime Soap?, and VICE’s Lil Bub and Friendz and has been quoted in/on, or had his work cited by, a wide range of publications/shows, including The New York Times, The New York Times Magazine, The Financial Times, The Los Angeles Times, Mashable, CNN, APM Marketplace, BBC World Service, PRI’s TheWorld, CNBC, The Australian Broadcasting Corporation, Quartz, Fortune, Forbes, Investor’s Business Daily, CIO, Hollywood Reporter, Les Inrocks, Asahi Shimbun, Nikkei, DePers, Harvard’s Nieman Lab, American Press Institute, Knowledge@Wharton, The Washington Times, HLN, Venture Beat, AdWeek, MediaShift, ESPN: The Magazine, Télérama, Mental Floss, Boing Boing, Slashdot, Buzzfeed, Metro, Reader’s Digest, CableFAX, Soap Opera Weekly, The San Jose Mercury-News, and MIT Slice of Life…and most proudly as trivia on Jeopardy! and NPR’s Ask Me Another, as well as The New York Times crossword. In addition to being a featured speaker at South by Southwest on several occasions, Sam has spoken or moderated at a wide range of in-person and virtual events, including National Association of Television Programming Executives (NATPE), Social Media Week NYC, Future of Storytelling, Front End of Innovation, Back End of Innovation, Media Insights & Engagement Conference, Planning-ness, Annual Insurance Executives Conference, Media Days Munich, NeoTVLab in Argentina, Cartagena Inspira in Colombia, Consumer Culture Theory conference, Console-ing Passions, Flow, and Social Media for Utilities, as well as events for MIT, the University of Southern California, Brown University, UC-Berkeley, Northeastern University, Aberystwyth University in Wales, Western Kentucky University, ESOMAR, the Public Relations Society of America, CTAM, the Advertising Research Foundation, the Association of Cable Communicators, the Word of Mouth Marketing Association, PR News, CableFAX, the Popular Culture Association, the Society for Cinema and Media Studies, the Association for Corporate Growth, the Luxury Marketing Council, the American Association of University Presses, the Association of Management Consulting Firms, the International Association of Business Communicators, the Association of National Advertisers, MarketingProfs, the Kentucky Press Association, the Kentucky Travel Industry Association, the Corporate Communication Leaders Forum, Donate Life America, Social Media Today, and a range of other forums. Sam received his Master’s degree from MIT’s Program in Comparative Media Studies/Writing and a Bachelor’s degree from Western Kentucky University as part of the Honors Program, where he majored in news/editorial journalism, communication studies, mass communication, and English, with a minor in film studies. Currently, he serves as a member of the inaugural MIT Graduate Alumni Council. He is also past chair of WKU’s Department of Communication Advisory Council and a member of  WKU’s Popular Culture Studies Program Curriculum Committee and the WKU Department of Communication Ad Hoc Curriculum Committee. Previously, he served as a member of WKU’s Young Alumni Council and WKU’s Advertising+Public Relations Professional Advisory Committee. Sam is also on the editorial board of USC’s Case Studies in Strategic Communication, the Organization for Transformative Works’ Transformative Works and Cultures, and Soundings: An Interdisciplinary Journal. He lives between New York City and Bowling Green, Ky., with wife Amanda and daughters Emma and Harper.

Marti Konstant reviews core principles of agile thinking. She focuses on what she learned from her body of research and how it applies to people at any stage of their career and life but especially to those who are set in their ways and need a new way to see the world. Listen in for an exciting and purposeful conversation on agility!   Key Takeaways: [:56] Marc welcomes you to Episode 82 of the Repurpose Your Career podcast and invites you to share this podcast with like-minded souls. Please subscribe, share it on social media, write an honest iTunes review, or tell your neighbors and colleagues. [1:25] Several episodes back, Marc asked for volunteers for the “Can You Repurpose Your Career” series. Marc worked with Tim in episodes 48-51.[1:38] Marc has selected two volunteers — Juan, a 55-year old former school teacher, who’s trying to figure out what is next, and Sarah, a marketer who is a square peg. Sarah is in her early fifties and Marc will help her figure what the future may hold. Each of these will comprise of three or four episodes spread out over several months. [2:06] Marc wants you to see how some personalities have difficulty fitting in today’s workplace. Teachers, if they’ve taught for many years, they struggle to find their place in the traditional workplace. They don’t quite feel they fit in, but don’t know why. Marc will explore where they fit in and where they are misinterpreted. [2:48] In this week’s episode, Marc interviews Marti Konstant, author of Activate Your Agile Career: How Responding to Change Will Inspire Your Life’s Work. Marti is a workplace futurist with an agile mindset. She is a career growth analyst, author, speaker, and Founder of the Agile Careerist Project.[3:13] Marti’s career path includes artist, designer, brand developer, entrepreneur, technology marketing executive, investor, and a 2nd half of life career pivoter. [3:26] Marc welcomes Marti to the Repurpose Your Career podcast. [4:22] Marti talks about a career detour that started early in her life with diagnoses of skeletal diseases that put her in a full-body brace for her high-school years. What it did was taught Marti the value of true friends, and gave her focus on her schoolwork. She learned to adapt to a life of near-immobility. [7:39] Marc relates to that, as he recalls rupturing the L4-L5 disk in his back and being bed-bound for four months. [8:36] Marti started as a graphic designer, then ran a B-2-B business with a partner. The next third of her career, Marti migrated into marketing. She got an MBA and worked for growth-stage technology companies. When she was Chief Marketer at a company, it was sold to a Fortune 100 company. She had been working towards that success. [11:41] Observing engineers, she took their agile production techniques of breaking things into smaller pieces and collaborating on projects, and applied those methods to the marketing business. She learned about formal project management and cites the way it was used to put a man on the moon. [13:06] In 2012 Marti worked with a group of global marketers to apply agile methods to the marketing process. They came up with an agile marketing manifesto. [13:49] Marketing was modestly different from engineering, so the agile method principles had to be adjusted. Marti started thinking about adjusting some of the principles of agile methods to the management of one’s own career. In 2012, the world was reeling from the global financial crisis. People were not adapting to the changes. [14:50] There was downsizing and organizations became efficient. People became consultants who did not want to be consultants. Marti thought the world needed agile methods to adapt to changes. [16:00] Marti reviews “lean” methods — test a product; get market feedback; change the product according to the feedback. It is a subset of agile thinking. Marti put up some LinkedIn Slideshare pieces that were 12-15 slides long, based on 20 interviews she had conducted and they got thousands of views and hundreds of downloads. [17:00] Marti adjusted her interview process and did about 120 interviews of one-third Millennials, one-third Gen-Xers and one-third Boomers. Then she hired a marketing research firm to survey mid-careerists between the ages of 35 to early 50s. Marti learned many things through this project. [17:45] Marti’s big ‘aha’ was that every individual is skewed more towards being set in their ways or agile. Marti found that people who were adaptable and responded to change were able to advance, be happier in their jobs and had the mindset that they didn’t have to worry about things like recessions. [19:14] The career agility model starts with the design-thinking phase of life, when we’re exploring and refining what we want to do. We should never let the design-thinking phase of our life end. Then we determine at some point what our strengths, likes, and dislikes are. We enter the career hypothesis phase. [20:30] You graduate from school or a program, or you learn it on your own, and then you start your career. Marti found that 80% of the people who were interviewed got the job they could get — not that perfect job. Sometimes they ended up in completely unexpected roles. The first job very often impacted their career trajectory. [21:06] The model covers things like having a project mindset, A-B testing your career, the concept of an idea zone (similar to a backlog that software engineers use where they nurture ideas for the next generation of their product), activating the feedback squad of mentors, colleagues, advisors and “learning from dead people.” [22:05] Life and work aren’t about one thing. We are more productive when we explore on the side things unrelated to our core industry or interest. This helps us in the way that we solve problems. Parallel pursuits can be side gigs or freelance work. Meanwhile, optimize your career brand. [22:46] Similar to the five stages of grieving, you don’t have to do the steps of the agility model in order. Many of the most successful agile careerists went through all or most of the steps. [23:08] Marti talks about the project mindset. View your career as a series of projects rather than as one big thing. A project generates excitement. It has a foreseeable beginning, middle and end. When something gets too protracted, it get boring. The ideal segment of time today for a role is about two to three years. [24:46] The project mindset is pretty intriguing because one of the biggest problems we have in our workplace today is lack of engagement. A large percent of disengaged workers are actively negative. [25:15] Marti talks about optimizing the areas of creativity, growth, and happiness. If you are optimizing on these three fronts, you are in the right role and in the zone but it’s always important to think about what’s next. [25:45] Seth Godin proposed the concept of life as a series of projects. Seth started in corporate. Now he takes each of his book ideas, creates a project of it, gets a sponsor, and does workshops around it. Each book project is focused on helping people to be more productive and successful. Marti talks about debriefing and tweaking the project. [27:05] Marc relates his experience of his expected linear career on graduation in 1978. This was the steadfast mindset. Marc talks about the creative destruction of the iPhone and other innovations. Marc has people in his community who are stuck because they want to do things that don’t exist anymore. [28:52] If you don’t adapt, you will be left behind. Marti refers to Joseph Schumpeter’s theory of creative destruction. Today the destruction is accelerating. The half-life of an education is now less than five years. Agility thinking is not age-specific. Integrate agility into thinking or you will leave a lot of opportunities and rich experiences on the table. [31:49] You never really know what you’re walking into. When Marti started this project five years ago, she had just sold her company, was consulting, traveling to Silicon Valley, and doing this research on the side. She didn’t know why she was doing it or where it would lead but she was curious and couldn’t drop it. [32:43] She started to ask how she could use this body of work to help people and mitigate some of the pain and suffering they go through in managing their career. She devised models and workshops. She helped people develop career brand maps. She built tools useful in a webinar or an interview. She knew it couldn’t be about her opinion. [34:07] Marti provides exercises at the end of each book chapter similar to the types of things she would cover in a workshop to help people with tools of agility. Marti believes people of any age can learn this and learn to optimize their creativity, growth, and happiness. Marti wants to mitigate the technology overwhelm. [35:04] Marti’s last bit of advice: pick out a hobby or something that challenges you in a way that is exciting for you. Do something on the side that will be useful for you in the future. This isn’t a quick fix. You might find something that could be a parallel track for you and you could find yourself jumping a lane in the near future.” [36:00] In light of chaos theory, Marc recommends you randomly try stuff. “Go take a dart and throw it against the wall and see what it hits.” [36:37] Marti cites Tina Seelig of Stanford: “Experiences lead to passions, not the other way around.” Marti says that is a golden nugget. The reality is testing, experimentation, and measuring to find what you like. Give yourself permission to try new things. [40:27] Check back next week, when Marc starts the “Can Juan Repurpose His Career?” Series.   Mentioned in This Episode: Careerpivot.com CareerPivot.com/Episode-48 “Can Tim Repurpose His Career? Part 1” CareerPivot.com/Episode-49 “Can Tim Repurpose His Career? Part 2” CareerPivot.com/Episode-50 “Can Tim Repurpose His Career? Part 3” CareerPivot.com/Episode-51 “Can Tim Repurpose His Career? Part 4” Activate Your Agile Career: How Responding to Change Will Inspire Your Life’s Work, by Marti Konstant The Agile Marketing Manifesto Eric Ries The Lean Startup Project LinkedIn Slideshare Eleanor Roosevelt Elizabeth Kübler-Ross The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career, by Reid Hoffman and Ben Casnocha Seth Godin Mindset: The New Psychology of Success, by Carol S. Dweck Joseph Schumpeter CareerPivot.com/Episode-20 with Elizabeth Rabaey Tina Seelig AgileCareer.com   Please pick up a copy of Repurpose Your Career: A Practical Guide for the 2nd Half of Life, by Marc Miller and Susan Lahey. The paperback, ebook, and audiobook formats are available now. When you have completed reading the book, Marc would very much appreciate your leaving an honest review on Amazon.com. The audio version of the book is available on iTunes app, Audible, and Amazon. Marc has the paid membership community running on the CareerPivot.com website. The website is in production. Marc is contacting people on the waitlist. Get more information and sign up for the waitlist at CareerPivot.com/Community. Marc has three initial cohorts of 10 members in the second half of life and he is onboarding the fourth cohort. They are guiding him on what to build. He is looking for individuals for the fifth cohort who are motivated to take action and give Marc input on what he should produce next. He’s currently working on LinkedIn, blogging, and book publishing training. Marc is bringing someone in to guide members on how to write a book. The next topic will be business formation and there will be lots of other things. Ask to be put on the waiting list to join a cohort. This is a unique paid membership community where Marc will offer group coaching, special content, mastermind groups, and a community where you can seek help. CareerPivot.com/Episode-82 Show Notes for this episode. Please subscribe at CareerPivot.com to get updates on all the other happenings at Career Pivot. Marc publishes a blog with Show Notes every Tuesday morning. If you subscribe to the Career Pivots blog, every Sunday you will receive the Career Pivot Insights email, which includes a link to this podcast. Please take a moment — go to iTunes, Stitcher, Google Play, or Spotify through the Spotify app. Give this podcast an honest review and subscribe! If you’re not sure how to leave a review, please go to CareerPivot.com/review, and read the detailed instructions there. Email Marc at Podcast@CareerPivot.com. Contact Marc, and ask questions at Careerpivot.com/contact-me You can find Show Notes at Careerpivot.com/repurpose-career-podcast. To subscribe from an iPhone: CareerPivot.com/iTunes To subscribe from an Android: CareerPivot.com/Android Careerpivot.com

The Digital Nomad Entrepreneurs, Todd and Allison Nevins are moving from Austin TX to Mexico to build their online businesses and explore the vibrant culture and entrepreneurial ecosystem of the land south of the US border. Todd is the Founder and Chief Marketer of CLICKPlacement, an AdWords marketing agency that he started over 10 years ago. Allison is the Founder of TexMex Fun Stuff, an e-commerce business she started in 2016 selling authentic handmade Mexican goods throughout the US. She has grown her business into an Amazon FBA store and the move to Mexico will allow her to explore the country, find new products and build relationships with more artists that wish to tap into the US market with their handmade goods made in Mexico. This move also sets the groundwork for global expansion into Europe and Australia.

Andy Lark is the Chief Marketer and Chair of Group Lark. He is also been a CMO, a board adviser, a Non-Executive Director and industry commentator and here discusses with Darren the challenges and issues facing CMOs and Marketing Leaders today. Exploring everything from lack of alignment in objectives to increasing market diversity and complexity to issues with recognition and support. https://www.trinityp3.com/2018/06/challenges-facing-cmos-today/

In this session, John Young, Chief Analytics Officer, Epsilon Data Management, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey to Chief Analytics Officer, life @ Epsilon, and discussed some challenges/opportunities faced by data-driven organizations, its executives and shared some best practices. Timeline: 2:51 What's Epsilon? 5:12 John's journey. 9:24 The role of CAO in Epsilon. 12:12 How much John's role is in facing and out facing. 13:19 Best practices in data analytics at Epsilon. 16:15 Demarcating CDO and CAO. 19:52 Depth and breadth of decision making at Epsilon. 25:00 Dealing with clients of Epsilon. 28:48 Best data practices for businesses. 34:39 Build or buy data? 37:21 Creating a center of excellence with data. 40:01 Building a data team. 43:45 Tips for aspiring data analytics executives. 46:05 Art of doing business and science of doing business. 48:31 Closing remarks. Podcast link: https://futureofdata.org/analyticsweek-leadership-podcast-with-john-young-epsilon-data-management/ Here's John's Bio: Mr. Young has general management responsibilities for the 150+ member Analytic Consulting Group at Epsilon. His responsibilities also include design and consultation on various database marketing analytic engagements, including predictive modeling, segmentation, measurement, and profiling. John also brings thought leadership on important marketing topics. John works with companies in numerous industries, including financial services, technology, retail, healthcare, and not-for-profit. Before joining Epsilon in 1994, Mr. Young was a Marketing Research Manager at Digitas, a Market Research Manager at Citizens Bank, Research Manager at the AICPA, and an Assistant Economist at the Federal Reserve Bank of Kansas City. Mr. Young has presented at numerous conferences, including NCDM Winter and Summer, DMA Annual, DMA Marketing Analytics, LIMRA Big Data Analytics, and Epsilon's Client Symposiums. He has published in DM News, CRM Magazine's Viewpoints, Chief Marketer, Loyalty 360, Colloquy, and serves on the advisory board of the DMA's Analytics Community. Mr. Young holds a B.S. and M.S. in Economics from Colorado State University, Fort Collins, Colorado. The podcast is sponsored by: TAO.ai(https://tao.ai), Artificial Intelligence Driven Career Coach About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers, and lead practitioners to discuss their journey to create the data-driven future. Want to Join? If you or any you know wants to join in, Register your interest @ http://play.analyticsweek.com/guest/ Want to sponsor? Email us @ info@analyticsweek.com Keywords: #FutureOfData #DataAnalytics #Leadership #Podcast #BigData #Strategy

Dr. Shaun Ryan is Chief Executive Officer of SLI Systems. Shaun has 10 years of experience in search technologies. As a co-founder of SLI Systems, he was one of the developers of the company's unique "Learning Search" site search technology. Shaun was also an original founder of GlobalBrain, his first site search technology company bought by one of the world's leading portals Snap/NBCi.com in 2000, which he and his fellow founders bought back and later renamed SLI Systems. Prior to GlobalBrain, his background includes consulting with organizations such as international health technology company Invacare. Shaun is a frequent speaker at the Search Engine Strategies conferences in the U.S. and UK, and posts regular insights on site search trends to SLI's blog. In addition, his retail search bylines have published in Chief Marketer and Multichannel Merchant magazines. Shaun has a PhD in Artificial Intelligence from the University of Canterbury.

Dr. Shaun Ryan is Chief Executive Officer of SLI Systems. Shaun has 10 years of experience in search technologies. As a co-founder of SLI Systems, he was one of the developers of the company's unique "Learning Search" site search technology. Shaun was also an original founder of GlobalBrain, his first site search technology company bought by one of the world's leading portals Snap/NBCi.com in 2000, which he and his fellow founders bought back and later renamed SLI Systems. Prior to GlobalBrain, his background includes consulting with organizations such as international health technology company Invacare. Shaun is a frequent speaker at the Search Engine Strategies conferences in the U.S. and UK, and posts regular insights on site search trends to SLI's blog. In addition, his retail search bylines have published in Chief Marketer and Multichannel Merchant magazines. Shaun has a PhD in Artificial Intelligence from the University of Canterbury.