Podcasts about what should be

When Huangbo first met Baizhang, Baizhang exclaimed, "Magnificent! Imposing! Where have you come from?” “Magnificent and imposing, I’ve come from the mountains,” replied Huangbo. “What have you come for?” “ Not for anything else.”Support the show (https://www.paypal.me/apalmr)

As a food blogger, this page can be a super valuable resource for your audience. I’ll break down what a recipe index and what it should have. Then I’ll be sharing 4 different ways you can customize a recipe index to fit your audience AND finally how you can promote your recipe index so people actually see it! In this episode, we'll cover: What is a recipe index? How does a recipe index differ from your homepage? 4 Different Ways to Customize Your Recipe Index 1. All recipes with category buttons 2. Recipe index template that’s part of your theme 3. Page with category images/buttons to link to category pages 4. Advanced recipe index with filtering Promoting Your Recipe Index Ways to promote your recipe index: Navigation Link to it from your homepage Put it after your blog posts Add it to your sidebar Highlight it in your emails Talk about it on social media Take Action Resources mentioned:  027: What Should Be on the Homepage of Your Food Blog 029: 5 Emails You Can Send to Your List Right Now Instagram | Website | Show Notes Web Design for Food Bloggers

How much time have you put into thinking about the elements that go on your blog sidebar, a well-designed sidebar can really increase engagement on your site and create a great user experience for your readers. In this episode, we'll dive into what elements should be part of your sidebar so that you can make the most out of this space on your blog.  In this episode we'll cover:  What is the purpose of your sidebar? How to use your sidebar strategically The above the fold section of your sidebar Search Bar Image + Your Bio Social Media Links Call To Action The bottom half of your sidebar Relevant Content Resources mentioned: 026: How to Strategically Set Goals for Your Food Blog 027: What Should Be on the Homepage of Your Food Blog Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing Instagram | Website | Show Notes Web Design for Food Bloggers

Today I have my good friend (and Community Manager at MiloTree), Paula Rollo, back on the podcast to talk about how to best optimize your blog's About Page. If you are a blogger, you already know how important your About Page is. Your About Page tells the story of your own personal journey, including struggles and successes. Why Do I Need an About Page? Your About Page sets you up as the expert in your niche which helps to build the know, like, and trust factor with your audience.  It is also typically one of the most-visited pages on your site, so you want it to be full of links and other information that will keep the visitor clicking around your site.  We'll go over what About Pages are, who they are for, and how you should think about them.  Your About Page sets the tone for how you are positioning yourself on your site. This is important for 2 reasons:  It helps your readers understand what the value is of your site or blog.  It allows brands to find out about you, understand what you do, and understand who your audience is. Your about page is one of the first pages you ever create when starting out, and it can be excruciating to get it perfect… and then often we never look at it again.  As your business grows, it's good practice to look back at your About Page and see what's missing, and what you can edit or tweak to make it a strong page on your site.  What Should Be On My About Page  There are a few things that are absolutely basic that you should always have on your About page: Your name -- If you are doing this casually, feel free to just use your first name. If you are using this as a business, definitely use both first and last.  Your contact information -- A lot of professional bloggers have special “Contact” Pages and that's great, but you want to give the reader a way to contact you directly from the About Page. This could just be a button that takes them to the Contact Page. Have it at the top of your page so that you are providing access to a relationship with the reader. Your content -- Share what you create and why.   Extras0 -- Share little quirks about yourself that people may not know from reading your posts.  Two types of people come to your About Page:  The raving fan who has already read a bunch on your website and wants to know more about you  The brand new reader who has only seen one post on your site and wants to decide whether to follow or not The focus of your About Page needs to be on your audience or the brands that are visiting and what value you can give to them.  Read your own About Page and see if you are putting the value of what you are doing right in front of your readers.  Statistics for Brands  Brand managers are looking for bloggers in specific niches.  We recommend directing these brands to a different Contact Page with more of your statistics and data. You can share who you're interested in working with, whether or not you do giveaways, etc. On your page with all your statistics, you can use logos from the brands you've worked with to give you more credibility. Logos are immediately recognizable so those are a great way to catch the eye of a brand manager.  Make Your About Page Interesting Your About Page is like anything on your site - it needs to be skimmable.  Have your fun facts in bullet points. You want the reader to be able to quickly scroll through and see what you are about without having to read every single word you wrote.  Make your page fun. You want to make it an interesting page for your reader to visit.  You want your reader to have an, “Oh, me, too!” reaction while reading your about page. Above all, you want your reader to be able to relate to you. If you have tougher things that you want to share, they can be linked to a blog post or even an Instagram post about that topic. You don't have to share all the intimate details on the About Page and we recommend not putting a lot of difficult topics in a bulleted list.  Add Your Most Popular Posts in your About Page Some people link to their most popular blog posts on their About Page.  We highly recommend doing this, because it's a great way to grab the visitor who is checking out your About Page to decide whether or not they want to follow you. Highlighting your most popular content, whether that's your favorite posts or your readers' favorites, creates a good sampler platter of what your site offers.   On your “Work with Me” page, you can share links to posts from previous sponsored content you have done.  Checking Your Page for Mistakes  Make sure that all of your links work.  Go over both your About Me and Work With Me pages and make sure that all your links go where they should. So many times I click on links and they are broken. That doesn't make me want to stick around.  When links are broken, it makes the reader feel like you don't care about them. That's frustrating for them. You want to be serving your audience well.  You don't want typos on your pages.  You also want it to be mobile-friendly. Once you finish typing it up on your laptop or desktop, go look at it on your phone and make sure it's also skimmable on your phone.  Think about your audience skimming your page in line at Target. Or the brand manager on his phone in a cubicle looking for influencers quickly. Make it a good and easy experience for them.  About Page Images It's a great idea to have a nice, professional headshot on your About Page so that your audience can see you.  Many bloggers like to add several other images on their About Page which is fine, but always check your site speed if you decide to add more images.  Few things drive new readers away faster than a blog that loads so slowly they can't see it within a few seconds.  If you're trying to attract brands, make sure that your images are as professional as possible. If your blog is more casual, you don't have to spend a ton of money on photos. Share Your Credentials  At the very top of your page, right after your name, you need to share what your credentials are and how you can serve your reader or a brand. If you have credentials that are relevant to your content, you want to share that immediately because it gives the reader that extra comfort and belief in who you are and what you're sharing.  If your credentials are relevant, but you still feel weird sharing them, you can soften the blow by sharing what your passion is immediately afterward. This shows that you aren't going to lord anything over them or make the reader feel bad about themselves.  Add a Call to Action One of the most important elements of your About Page is a "call to action." If you share that you live in Virginia, you can link to your Instagram where they can find more about where you live. Or if you talk about loving to cook, link to your Pinterest where you have more recipes.  The ultimate call to action is asking them to sign up for your email list.  Tell the reader what you want them to do. You always want to be clear about what you want from your audience.  Don't throw a ton of choices at the reader. Give them one call to action and they are more likely to follow it.  Conclusion Well, wow. After this conversation with Paula, I am reinspired to go back and take another look at my own About Page and see what I need to edit.  I encourage you to take some time this week to really look at your own About Page. Pretend you're a first-time visitor to your blog and give your About Page a thorough once-over. Or ask a friend who doesn't read your blog to visit your About Page and tell you what they notice or anything that confuses them.    What Type of Online Entrepreneur is MiloTree Right For? Are you serious about growing your online business (advanced beginner and above)? Have you got some traffic but you know you need more? Let your MiloTree pop-ups help you get to that next level by turn your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE! Timestamp Intro 0:50  Why Do I Need an About Page?  2:22 What Should Be on My About Page 9:45  Statistics for Brands  17:42 Make Your Page Interesting 21:58  Most Popular Posts 24:12  Checking Your Page for Mistakes  27:00  About Page Images 29:45  Share Your Credentials  33:15  Call to Action  Read the podcast transcript for “How to Best Optimize Your Blog's About Page” TOP 4 TAKEAWAYS FROM THE EPISODE If your About Page hasn't been changed since you began blogging, revisit it. Edit, adjust, and tweak it to make it fit your business as it is now.  The focus of your About Page should be on the reader or the brand you want to work with. What problems can you solve for the reader? How can the brand's product solve your reader's problem? Use bullet points and short paragraphs to make the About Page skimmable, especially on mobile.  Add a call to action. Ask the reader to do one specific task like sign up for your email list. 

ANSWERING LIFE’S BIGGEST QUESTIONS, Part 5 – What Should Now Be the Focus of My Life? Others. (2 of 2) Ecclesiastes 4; Our new series SEARCH: Answering Life’s Biggest Questions has really helped us to begin this new year with a greater level of intentionality. We have begun answering the question, What Should Be the Focus Of Our Lives? We will continue to answer this question with the second great priority God has told us to build within our everyday lives.

12: Listing Tool Box. What Should Be in Yours? by Mondays with Mike & Mary

Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play Few professionals in the sales industry are as influential as Jeffrey Gitomer, famously known as the King of Sales. Jeffrey is a world-renowned business coach, professional speaker, and the author of 13 books found on bestseller lists across the globe. He is a living example of how determination and desire can turn pipe dreams into reality. Jeffrey has developed a warrior attitude that can be connected to his own success and on this episode he shares his amazing mindset with you. I asked him to be my guest for this episode of #SellingWithSocial because I wanted to discover his sales best practices. Not only did he share his greatest insights, he did so with a level of ingenuity, honesty, and relatability that is not often seen. It’s a conversation that you don’t want to miss. Having the Right Attitude Means Always Responding With a Resounding “Yes!” Jeffrey and I start off our conversation by lamenting the fact that so many people go through life with a defensive or negative attitude. Too often people default to telling us what they CAN’T do rather than what they CAN do, especially when it comes to sales. Some of the best sales influencers Jeffrey knows always ask their customers, “Why don’t we try this instead?” rather than simply “No.” You’ll find that having a strong “Yes!’ attitude will greatly benefit both your professional career and interpersonal relationships. What Should Be the Ultimate Goal For a Salesperson? Gone are the days where the sales profession was only ever about making a sale with no regard to the impact it would have on the customer. This old guard way of thinking is often described as the “find the pain” sales tactic. It’s an antiquated practice and a disgrace to the sales profession. Unfortunately, that’s what many people still think of when they think of sales. Jeffrey is adamant about combating this mentality, which is why he tells people to consider finding the pleasure instead. The ultimate end goal for a salesperson is to identify with each prospect, become authentically relatable to them, and then use those connections to their advantage. It is only after that kind of connection has been made that a salesperson can convey and transfer the value message of a product or service to a customer. Salespeople Should Do 3 Things - Attract, Engage & Connect In the old days, when meeting with prospects you’d enter their office and look for something in common like “finding the big fish on the wall.” In other words, it was about finding commonalities between yourself and your prospect in order to build a sense of trust and connection. I asked Jeffrey, “How is a modern salesperson supposed to find the big fish when only 20-30% of meetings are face-to-face?” He responded by urging every modern salesperson to know the following about the other person prior to a sales call: their name, company, Linkedin profile, website, and basic Google search discoveries. If you’re not doing these 5 things you’re not setting yourself up for success. Another pro sales tip from the King of Sales... Use the company’s own language and content to get the attention of your prospect. Sometimes the big fish on the wall is something they’ve already produced and are proud of. These steps can be boiled down to 3 keywords: attract, engage, and connect. If you attract a sales prospect, engage with them on a personal level, and connect to things they perceive as valuable, your success rate will skyrocket. Take Some Sales Best Practices From A 10-Year-Old Kid What could 10-year-old kids and sales possibly have in common? Jeffrey explains to me that it’s the simple idea of a timeout. No longer relegated to elementary school classrooms, the psychological idea of a timeout can drastically improve your “Yes!” outlook on life and sales. It allows you to restart your thought process, break down what went wrong, and identify key changes to make during the next call or pitch. He also adds that injecting more fun and happiness into your sales routine will create an environment where sales best practices are easier to implement. Throughout his career, Jeffrey believes that people always want to interact with happy people. And if you’re asking yourself, “How can I balance professionalism and fun?” Jeffrey says you should always err on the side of being fun. Fun = relatable = more successful sales interactions. Outline of This Episode [1:03] Jeffrey Gitomer, the King of Sales, is my guest for this episode of Selling With Social [4:15] Jeffrey shares his background and how he became the King of Sales [10:36] Having the right attitude means replying with a resounding “yes!” [14:18] Protection with harmony vs. protection of territory internally within a company [15:42] The perceived value of a customer & the ultimate goal of a salesperson [20:30] Everyone has a story. Find the heartfelt connections within those stories. [27:39] Turning childhood lessons into sales best practices [34:51] Review of the main best practices covered in this episode [37:02] Should sales influencers be writing content? Resources Mentioned Jeffrey’s website Jeffrey on YouTube Jeffrey on Twitter: @Gitomer Jeffrey on Facebook: @JeffreyGitomer Jeffrey on Linkedin Gitomer Learning Academy BOOK: Little Red Book of Selling: 12.5 Principles of Sales Greatness BOOK: The Sales Bible: The Ultimate Sales Resource, Revised Edition BOOK: Little Gold Book of YES! Attitude Jeffrey’s favorite book: Atlas Shrugged Another of Jeffrey’s favorite movies: A Thousand Clowns Social Business Engine Podcast - Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play

Session 10 In this episode, I'm discussing whether or not you should reach out to the medical school admissions committees before you apply or while you're applying? Yes, you should. I'm not saying you shotgun email all of the, say, 50 schools you applied to. You shouldn't email every school on your list just because you wanted to say hello. [00:53] Which Schools Should You Send Email To Find the schools that you are most interested in. Find the ones that if you got acceptance to that school, you're going to be so excited. Whether it's because of location and education. Find those top few schools and look at their requirements, prereqs, letter of recommendation requirements, the MSAR (Medical School Admissions Requirement) or the College Information Book (for DO schools). Look at those resources and see if there's anything in there that you can ask a question about. [01:35] What Should Be in Your Email If for instance, you're a nontraditional student, and the school wants a letter of recommendation from two non-science professors and you've never had non-science in ten years. What are you going to do? So you call the school or email the school. Tell them you're a nontraditional student. You're applying next cycle and you're really interested in going to the school. Then explain your situation and ask if an exception can be made for you. Ask if you can instead, give a letter of recommendation from a volunteer supervisor or work supervisor, or research supervisor, or whatever it is. "You're opening a door to a conversation and you are asking them a very specific question that pertains to you." This being said, don't ask a question that you can easily go and find the information for. Ask a question that is going to allow you to reach out to that school and to ask a very pointed question. This will allow you to show them who you are. You can also ask other specific questions you have with the classes you're taking, with your grades or your GPA. etc. For instance, ask for their recommendations to helpfully make you more competitive. Again, this is very pointed. This is specific to your situation. [04:18] Start the Conversations Early "The key to all of this is you need to start these conversations early. You can't do them a month before you apply." There's really nothing you can do to fix things if they have certain recommendations that may require time. So you really need to start the conversations as early as a year to two years earlier. Ask for help because they are there to help you. Moreover, once you cross over into the applicant pool, then the help they can give you is completely different. Before you're an applicant, a lot of them will help you as much as they can. But once you're an applicant, they can't help you as much because you're now in the pool of students. They don't want to seem like they're helping some students who are applying. [05:34] Build Relationships Build those relationships. Relationships in this world are everything. Not by emailing those 50 schools general questions. But by emailing your top choice schools. Figure out where you want to go to school. Figure out how you can reach out to them and ask for help with whatever it is you need help with. Ask for help and they will be there to help you. By the way, the episodes in this podcast are recordings of our Facebook Live that we do at 3pm Eastern on most weekdays. Check out our Facebook page and like the page to be notified. Also, listen to our other podcasts on MedEd Media. If you have any questions, call me at 617-410-6747. Links: MSAR (Medical School Admissions Requirement) College Information Book MedEd Media Medical School HQ Facebook page Medical School HQ YouTube channel