The Vine Podcast

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The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

Madison Wetherill


    • May 27, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 23m AVG DURATION
    • 214 EPISODES

    5 from 36 ratings Listeners of The Vine Podcast that love the show mention: food bloggers, madison, blogging, readers, tips, grow, valuable, helped, information, always, listen, great, love.


    Ivy Insights

    The Vine Podcast is an incredibly valuable resource for bloggers of all levels. As someone who has been blogging for a while, I still find immense value in each episode. Madison, the host, has a straightforward and concise way of discussing the various problems that food bloggers face. She manages to pack in a lot of tips and information within a relatively short period of time. What sets this podcast apart is Madison's ability to provide insight, specific details, and clarity, leaving listeners inspired and motivated to take action.

    One of the best aspects of The Vine Podcast is the brevity of each episode. The episodes are not overly long, making it easy to listen to one while going about daily tasks like cooking dinner. Despite their shorter length, Madison manages to present information in a clear and concise manner without wasting any time on unnecessary fluff. Her background as a designer also brings a unique perspective to the discussions on food blogging, which adds an extra layer of value.

    As with any podcast, there may be some aspects that could be improved upon. One potential drawback is that the episodes could benefit from more depth in certain areas. While Madison does provide actionable steps and tips, some listeners might appreciate more detailed explanations or examples to further enhance their understanding.

    In conclusion, The Vine Podcast is an excellent resource for bloggers looking to optimize and grow their blogs. Madison's experience as both a blogger and designer shines through in each episode, providing valuable advice and guidance. The podcast stands out due to its concise format, allowing listeners to easily consume the information while accomplishing other tasks. Whether you're new to blogging or have been at it for a while, this podcast will undoubtedly provide helpful insights and inspiration for taking your blog to new heights.



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    Latest episodes from The Vine Podcast

    9 Things I'd Do Differently If I Was Starting A Blog Today

    Play Episode Listen Later May 27, 2025 23:43


    In this episode: Have you ever looked back at your blogging journey and thought, "If only I knew then what I know now"? If you've been blogging for more than a year, you've probably had that exact moment of reflection. The food blogging industry has transformed dramatically over the past decade, and what worked five years ago might not be the best strategy today. Whether you're just starting out or you've been blogging for years, these nine strategies can help you build a more sustainable, profitable, and engaging food blog that truly connects with your audience. Listen along as I share my honest take on what I'd do differently if I were starting a food blog from scratch today!     The 9 points I discuss: Start on self-hosted WordPress from day one Build your audience with strategic opt-ins Email your list consistently and more often Focus on video content Connect with your audience and understand their pain points Create a system for maintaining content updates Hire out writing sooner Build multiple revenue streams from the beginning Build authority through podcasting or YouTube             Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!       Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Why Your Digital Product Launch Failed (And How to Fix It) with Emily Baksa

    Play Episode Listen Later May 6, 2025 60:13


    In this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging. She unpacks a three-part framework that can transform your digital product launches — from creating offers your audience actually wants and building engaged email audiences to implementing marketing that connects rather than sells. Vine Podcast Exclusive! Get your FREE Digital Product Income Calculator from Emily today!     Key Points: Why digital products matter for food bloggers now What are we talking about when we say "digital products"? The 3 reasons your digital product launch didn't succeed Digital products as an evolution, not a one-time effort Be bold and try again       Related Episodes: EP 175: Exact Steps to Create a Digital Product ASAP EP 190: Monetizing Your Expertise Through Digital Products with Jillian Leslie       Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!       Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    How Your Website Should Support Your Personal Brand

    Play Episode Listen Later Apr 15, 2025 26:37


    In this episode: Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website with your personal brand. Today we're talking about how your website should support your personal brand - the element that truly sets you apart in a crowded niche of food bloggers.     Key Points: What is your personal brand (and why does it matter)? The About Page: Your brand's foundation Bridging the Gap: Aligning your website with your social media persona Weaving your story throughout your content The power of consistency & regular audits Your Challenge: Conduct a personal brand audit     Related Episodes: EP 199: Risk Proof Your Business Through Personal Branding     Related content: See how we can help you refine your personal brand! The Crafted Website Experience Sign up to get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Beyond Technical SEO: Content Strategy for Food Bloggers with Jeff Hawley

    Play Episode Listen Later Apr 9, 2025 62:35


    In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can transform your blog from just another recipe site to a trusted authority in your niche!     Key Points: Why traditional SEO advice falls short for food bloggers Building a long-term brand strategy (not just content) The 75/25 Rule for Content Planning Building topical authority through strategic content Balancing new content vs. updating existing posts Practical tools for implementing this approach Moving Forward: A Balanced Approach to SEO     Related Episodes: EP 154: 5 Ways to Boost Your SEO This Year EP 207: SEO Still Matters in 2025 with Carl Ross   Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Making Data Based Decisions For Your Business

    Play Episode Listen Later Apr 1, 2025 27:26


    In this episode: Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your business, but you could find yourself frustrated with the lack of results. In today's episode I'll share how you can shift away from emotion based decision making and focus on making data based decisions that will serve your business and help it grow! If you're tired of feeling like you are spinning your wheels, this episode will help you determine and focus on the things that move the needle forward for your food blog.     Key Points: The Emotional Decision Trap Data points you should be tracking Creating a framework for data-based decisions Combining emotion and data for smart decisions When to hire help     Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Balancing Instagram Strategy with Connection with Kimberly Espinel

    Play Episode Listen Later Feb 11, 2025 41:43


    In this episode: Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining authenticity while growing your audience. If you're tired of feeling like every post needs to drive traffic or sales, you'll learn how to create content that not only performs well but keeps you creatively energized.     Key Points: The Wake-Up Call The power of personal connection Creating a sustainable content strategy Instagram trends for 2025 and beyond The path forward     Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Using AI to Support Your Blog Growth with Hanelore Dumitrache

    Play Episode Listen Later Feb 4, 2025 43:55


    In this episode: If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a business tool. Join me for a great conversation with Hanelore Dumitrache as we dive into practical ways AI can streamline your workflow—from cutting blog post writing time by 75%, to uncovering hidden patterns in your analytics. Plus, you'll discover how to use this technology in a way that actually strengthens your brand, without sacrificing what makes your content unique.     Key Points: Ethical AI implementation for food bloggers Streamlining content creation with AI Leveraging AI for analytics and growth Additional AI applications for food bloggers Embracing the future of food blogging   Exclusive Offer! Receive 50% OFF Hanelore's ebook "AI for Food Bloggers!" Click the link below and enter discount code VINEPODCAST at checkout! AI for Food Bloggers Deal     Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    A 90 Day Reels Challenge with Ansley Beutler

    Play Episode Listen Later Jan 28, 2025 44:32


    In this episode: What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I'm chatting to a blogger who came up with the challenge to create and share daily recipe videos without batching content in advance. You'll hear what she experienced instead of massive follower growth like you might expect! Whether you're feeling disconnected from your audience or stuck in a content rut, you'll learn practical strategies for how to break through those challenges without burning out.     Key Points: The Challenge: Going all in Breaking free from perfectionism Unexpected results Building authentic connections Content creation tips The power of consistency     Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    SEO Still Matters in 2025 with Carl Ross

    Play Episode Listen Later Jan 21, 2025 46:37


    In this episode: Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traffic on the internet, and food blogs are still ranking prominently in search results. Today, I sit down with Carl Ross from Uku Digital for a discussion all about what's really working right now, from smart content strategy to the technical elements that can make or break your site's performance!     Key Points: Core web vitals deep dive Common technical issues Advanced technical SEO Future-proofing your site     Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    New Rules for Pinterest Success with Kate Ahl

    Play Episode Listen Later Jan 15, 2025 46:22


    In this episode: Are you wondering if Pinterest is still worth your time in 2025? Here's the truth - Pinterest isn't just another social media platform, it's a powerful search engine that can drive consistent traffic to your site for months or even years. In today's episode, I sit down for a really insightful conversation with Kate Ahl from Simple Pin Media about breaking down what actually matters for success on Pinterest, which metrics to track and how to turn traffic into email subscribers.     Key Points: The evolution of Pinterest Current strategy deep dive Future-proofing your Pinterest strategy     Related content: Sign up to get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Realistically Navigating the Food Blogging Landscape Today

    Play Episode Listen Later Jan 7, 2025 19:30


    In this episode: If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episode, I'll share some reflections over the past year and some action steps you can take to navigate the food blogging industry this year!     Key Points: Time tracking & time blocking Embracing a CEO mindset Protecting the asset in your business Taking time to experiment     Related content: Sign up for my Blogger Playbook course today! Get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Semi-Custom Never Cookie Cutter (Our Semi-Custom Approach)

    Play Episode Listen Later Sep 24, 2024 26:11


    In this episode: Over the last two years we started offering a new way to redesign your website with us called Crafted. These are semi-custom websites that allow bloggers like you to get a one of a kind look without the hefty price tag of a custom website. But if you've ever wondered what exactly semi-custom means and whether it's right for you, this episode is for you.   I'll share exactly what we mean by semi-custom, how our approach differs from others in the industry and ultimately whether it's a good fit for you or it isn't. Let's jump in.     Key Points: What does semi-custom mean? What about our approach is sem-custom? Which parts of your project are custom?     Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Beyond the Recipe: Enhancing User Experience On Your Food Blog

    Play Episode Listen Later Sep 17, 2024 25:06


    In this episode: Have you ever gone to a food blog and been super frustrated by the experience you had on their website? Creating a solid user experience is something I think we all want for our readers, but what do we need to do to make sure that happens?   Today we're diving into some best practices, both things to do and not to do for better user experience. I'll share 6 key best practices of how to make sure your readers have a quality experience on your website and want to come back for more of your content.   Key Points: Limiting intrusions and distractions Having a Table of Contents for Long Form Posts Making your content readable Having multiples of the same thing Checking your website on mobile Adding helpful and unique pieces of content   Resources mentioned in this episode: Sign up to receive my FREE Blogger Playbook guide today!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Income Streams Outside of Ads

    Play Episode Listen Later Sep 10, 2024 27:23


    In this episode: Are you a food blogger feeling stuck in the cycle of relying solely on ad revenue? You pour your heart into creating new recipes and improving your food photography, but your bank account may not be reflecting the hard work you put in. In today's episode, I'll be sharing over 10 ways you can monetize your food blog outside of traditional ad revenue. These income streams are a great way to increase your income as a blogger without having to rely solely on increasing traffic to increase your ad revenue. By the end of this episode, I'm sure you will have at least one or two new ideas to diversify your revenue streams and increase your income streams as a food blogger.     Key Points: Creating digital & physical products Monetizing your expertise Affiliate marketing & brand deals       Related Episodes: Episode 190: Monetizing Your Expertise Through Digital Products with Jillian Leslie My Interview on Food Blogger Pro     Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    How To Stop Being The Bottleneck In Your Business

    Play Episode Listen Later Aug 27, 2024 24:54


    In this episode: Do you ever feel like there are not enough hours in the day to get everything you need to get done? Maybe you decide to hire an assistant, thinking that will solve all of your problems! But now you have a bigger problem. Now you have to give your assistants tasks and feedback and now you have more on your plate. If you have ever found yourself in this position, you have been the bottleneck in your business. Today I'm going to unpack a few ways to untangle this web and help create a more seamless experience for you and your team.    Key Points: Give ownership not delegation Create systems around your bottlenecks Rely on task management systems Streamline your plan and goals Utilize other team members DO LESS   Resources Mentioned in This Episode: Sign up for my Blogger Playbook freebie today!   Related Episodes: Episode 101: The Standard and Systems Your Food Blog Needs With Jillian Dolberry Episode 147: How to Create More Content   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Creative Ways to Showcase Social Proof

    Play Episode Listen Later Aug 6, 2024 23:26


    In this episode: What is social proof? Essentially it's the trust that a reader has in your blog or recipe because they've seen other people like it. Social proof is really important these days because of how much other social proof is out there already between Amazon reviews, restaurant reviews, etc. If you've been wondering the best way to showcase social proof on your blog, listen in for these creative ways you can share your readers feedback and engagement on your blog!   Key Points: Add recipe rating stars to your header Optimize Commenting Showcase a reader comment in blog post Add social sharing plugin and display total number of shares Encourage people to share when they make your recipes   Related Episodes: Episode 194: 3 Quick Wins for E-E-A-T Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Risk Proof Your Business Through Personal Branding

    Play Episode Listen Later Jul 30, 2024 29:56


    In this episode: If you want to be successful as a food blogger you cannot afford to blend in. Personal branding is the way that you can stand out as a food blogger and it's incredibly important that you focus on that more than ever. In this episode you'll hear why personal branding is an essential part of risk proofing your food blog. Key Points: The importance of establishing a unique niche beyond just "food blogging" Crafting and sharing your personal story to build authority and trust Choosing authentic ways to connect with your audience across various platforms Actionable Tips: Define your specific niche using a three-layer approach Showcase your expertise and experience on your About page and homepage Incorporate your brand message into CTAs and recipe card blocks Update your social media bios and create pinned content highlighting your story Consider starting a podcast or email sequence to share your brand's origin   Resources mentioned in this episode: Personal Brand Checklist   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Adjusting Your Goals Mid-Year

    Play Episode Listen Later Jul 23, 2024 21:16


    In this episode: If you feel like this year has flown by at record pace, you are not alone. This year feels especially chaotic with everything going on in both our industry and the world. After the mid-point in the year, checking in and adjusting your goals is a great way to get back on track and make the most of the remainder of the year. Whether you set goals back in January and need to review and adjust them or you need a process for setting some goals for the rest of the year, tune into this episode!   In this episode, we'll discuss: Finding and reviewing your goals Whether you have them digitally in a task management tool like Asana or you wrote them down on a piece of paper, gather them so you can analyze them. Analyzing your goals What status are your goals? For the goals that are not completed, analyze why. Deleting or Resetting Now that you know what your previous goals were, you can choose to let them go (or delete) them or to reset them to be more realistic and achievable.  Adding new goals If you set goals during another quarter or month, they may not be relevant for the upcoming season. Add in any new, relevant goals that you need for this season.   Related Episodes: Setting SMART Goals for Your Blog   Setting Quarterly and Monthly Goals   Setting Weekly Goals   Summer & Beyond: Prioritizing and Surviving   Resources mentioned in this episode: 30 Different Things You Can Do To Prepare Your Blog For Q4!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Summer & Beyond: Prioritizing and Surviving

    Play Episode Listen Later Jul 16, 2024 24:28


    In this episode: Do you feel like you're just treading water keeping up with your business over the summer? There can be multiple times throughout the year where it just all feels like too much. When those seasons come up, there are a few ways you can prioritize, set boundaries and ultimately feel on top of your workload despite the chaos of the season. Listen in for how you can prioritize and get the most important things done in a crazy season! In this episode, I'll share about: Setting aside intentional work time I'll share from my own experience of setting aside protected work days as a working mom to insure that I spend designated time on my business each week Reviewing and resetting goals I'm going to be sharing a whole process on the next episode, but for now, I'll say that it's incredibly important to revisit your goals often but especially at mid-year or before each quarter. Try setting goals for one season at a time to help you stay on top of your tasks and priorities! Setting better boundaries The nature of our businesses being online means we have about a million things to distract us at all times. When we have less time to work in the summer, it's incredibly important to be diligent with your boundaries! "Taking care of the crying baby" When you are prioritizing what to do, you take care of the baby that is crying first. When you have limited time, you have to prioritize and triage your tasks for what is the most important.  Planning ahead By taking a step back to analyze and categorize content on your site, you will be able to laser focus on the direction of your blog, and therefore the type of content you need to start creating, to further fill out those categories.   Resources mentioned in this episode: Subscribe to my Blogger Playbook today! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Organizing Your Blog Categories

    Play Episode Listen Later May 28, 2024 19:16


    In this episode: Let's talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. Listen along as we discuss the importance of categories, how many you should have, and what to do if you've never considered your categories before. In this episode: Categories VS Tags I'll hash out the difference between a category and a tag, and how to properly utilize both of them How to organize your categories Start with thinking about your niche, make sure you have this nailed down and stick with it! With your niche in mind, you can start to choose which categories make the most sense for your blog. The next step is to look at how your website is organized. Thinking about your user experience can really help you to start to wrap your head around what categories you might need.  How many categories do you need? First look at how many blog posts you have in the first place. Feast Design Co has a guideline of a 1:10 ratio of categories to posts as a guideline. So that means if you have 200 posts, it would be okay to have upwards of 20 categories. Ultimately, it's about drilling down specifics as many levels down as possible, so that it is easier for visitors to find what they are looking for. Fully fill out your category pages It's a good idea to have an outlook on the number and types of categories you think you will want to fill out eventually. You want your categories to be as filled out as possible and you don't want to have categories with one or two posts unless you plan to be building those posts out in the next few months.  How to fix old categories By taking a step back to analyze and categorize content on your site, you will be able to laser focus on the direction of your blog, and therefore the type of content you need to start creating, to further fill out those categories.   Resources mentioned in this episode: EP 18: Figuring Out Your Niche as a Food Blogger EP 27: What Should Be On the Homepage of Your Food Blog EP 30: How to Customize Your Recipe Index Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Should You Delete Old Content

    Play Episode Listen Later May 21, 2024 21:01


    In this episode: If you have been blogging for a handful of years it's likely you have hundreds or thousands of blog posts in your archives. If you have ever wondered if you should delete old content or revise and update them, this process of deciding and taking action will help! In this episode: Review the traffic Research keywords Think about your audience Choose what to do Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    3 Quick Wins for E-E-A-T

    Play Episode Listen Later May 14, 2024 22:00


    In this episode: Most creators have heard of E-E-A-T, but have you thought about how it could benefit your blog? Use these 3 tips to start using E-E-A-T to set you apart! In this episode: E-E-A-T prime real estate: your About Page Prove you are a real person Share your expertise and authority Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    5 Ways To Make Your Blog Post Stand Out

    Play Episode Listen Later May 7, 2024 22:17


    In this episode: In the very crowded sea that is Google results, it's so important to have a strategy to make your blog posts stand out. Today I cover five ways in which you can do this!  In this episode: Styled Gutenberg blocks Recipe at a glance Design your recipe card to stand out Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    How To Do A Content Audit

    Play Episode Listen Later Apr 30, 2024 31:01


    In this episode: No matter how long you have been running your blog, you're bound to have a lot of old content you want to improve. Performing a content audit on your blog posts can help you deep dive into all the content you have ever produced.  Listen along to learn how gathering this crucial SEO data can give a better idea of where you want to take your blog and what actions you need to take to boost your SEO and make a better experience for your readers. In this episode: What is a content audit What you can learn from a content audit How to perform a content audit Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Is Your Blog Ready for Growth?

    Play Episode Listen Later Apr 23, 2024 18:45


    In this episode: As a food blogger, you want to continue to grow to reach more people with your blog. But have you ever considered if your blog is ready for growth?  Listen in to hear the things you might not have considered that you can prepare for before your blog's growth feels out of control.  In this episode: Being ready for comments & email increase Being proactive about site speed & hosting Making your website easy to navigate Having an easy-to-find email opt-in Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

    Monetizing Your Expertise Through Digital Products

    Play Episode Listen Later Apr 9, 2024 39:52


    In this episode: Getting past the fear of selling The best digital product ideas for bloggers The mentality you need to adopt for success in digital products Connect With Madison Instagram | Website | Show Notes Connect With Jillian Instagram | Website | MiloTree Cart Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way to redesign your website! Learn more and get a quote here.

    Helpful Things to do Before a Redesign

    Play Episode Listen Later Mar 19, 2024 26:38


    In this episode: Setting your goals Content and category audits Creating content Researching other sites Resources Mentioned in This Episode:  The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here!

    Five Ways to Spend CEO Time

    Play Episode Listen Later Mar 12, 2024 27:41


    In this episode: Financial To-Do's How to review your metrics Goal setting, planning or executing Resources Mentioned in This Episode:  The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here!

    How to Get More Out of Your Popular Content

    Play Episode Listen Later Mar 5, 2024 17:48


    In this episode: Repurposing your content Using popular content for more ideas Turning your popular content into resources Resources Mentioned in This Episode:  The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here!

    Do's and Don'ts of Category Pages for Food Blogs

    Play Episode Listen Later Feb 6, 2024 26:33


    In this episode: Why you should include descriptions and links to relevant content  When to use subcategories and built-in taxonomy pages  Why you should not use tags Our first What's Working in Food Blogging tip! Resources Mentioned in This Episode:  Subscribe to my E-Course Playbook today! Learn more about ConvertKit! Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here!

    How to Weather the Storm as a Seasoned Food Blogger with Megan Porta

    Play Episode Listen Later Jan 30, 2024 33:42


    In this episode: Who are seasoned bloggers? What is different now vs 5 years ago in blogging How mindset impacts your blog growth How networking and community can support you Resources Mentioned in This Episode:  Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here!

    Do This Each Week to Save Hours of Time

    Play Episode Listen Later Jan 15, 2024 19:46


    In this episode: Why you need a planning block What to do during your planning block Related Episodes: Episode 140: Creating An Ideal Week Resources Mentioned in This Episode:  Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn more and get a quote here!

    Why Stepping into the CEO Role of Your Blog This Year is Your Key to Success

    Play Episode Listen Later Jan 9, 2024 26:05


    In this episode: Reflecting back on the last year How I've shown up as the CEO of my blog in the last year How YOU can show up as the CEO of your food blog this year Resources Mentioned in This Episode:  Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info! 

    Major Takeaways From My 2023 Blog Growth Plan

    Play Episode Listen Later Dec 19, 2023 19:49


    In this episode: Always be looking ahead with your content Improve efficiency with task batching Reusing parts and pieces There is always a bottleneck Creating rhythms to stay on top of tasks Related Episodes: EP 180: What I Learned from Publishing 175 Blog Posts This Year Resources Mentioned in This Episode:  Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info! 

    Make a Plan for January in 1 Hour

    Play Episode Listen Later Dec 12, 2023 19:31


    In this episode: Spending time to reflect on this past year of your business Doing a review of your capacity & content calendary Setting up a system to plan out your blog posts Re-evaluating your marketing focus Resources Mentioned in This Episode:  Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info!

    What I Learned from Publishing 175 Blog Posts This Year

    Play Episode Listen Later Dec 5, 2023 28:01


    In this episode: Why I decided to increase content published What I did to revamp my post strategy What I learned through the whole process  Related episode: Episode 146: My Blog Growth Plan for 2023 Episode 147: How to Create More Content Resources Mentioned in This Episode:  Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info!

    3 Systems You Need to Grow Your Traffic

    Play Episode Listen Later Nov 28, 2023 26:06


    In this episode: Content creation and promotion How and why you should spend time on keyword research Setting up systems for the administrative and tech side of your blog  Resources Mentioned in This Episode:  Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info!

    How to Refresh and Revive a Stale Blog

    Play Episode Listen Later Nov 14, 2023 22:23


    In this episode: The four things to focus on when reviving a stale blog How to check up on your blog's health The push to start publishing content The thing that can push your blog to the next level Resources Mentioned in This Episode:  Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info!

    You Qualified for Ads... Now What?

    Play Episode Listen Later Oct 31, 2023 21:35


    In this episode:  Ways that you can focus on building your brand Tips for focusing on building your email list How you can focus on creating excellent content (and updating it!) Related episode: Episode 39: All About Running Ads  Episode 170: Thinking Beyond Ads: Ways to Diversify Revenue Resources Mentioned in This Episode:  Subscribe to my E-Course Playbook today! Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info!

    Don't Skip This Step When Hiring

    Play Episode Listen Later Oct 17, 2023 9:33


    In this episode:  A brief overview of my hiring process The key part of the hiring process How this element has impacted recent hires Related episode: Episode 147: How to Create More Content Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info!

    Exact Steps to Create a Digital Product ASAP

    Play Episode Listen Later Oct 10, 2023 21:52


    In this episode:  Decide what your new product could be Ask your audience for feedback Set a deadline and create the product How to launch and promote your product Connect with Madison Instagram | Website | Show Notes  Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info!

    Team Roles to Support Your Blog Growth

    Play Episode Listen Later Sep 19, 2023 24:50


    Today we are talking about the essential team roles to boost your blog's success and support you as your blog grows. From the roles that are going to support you as the CEO to the roles that help you to execute content, I go over the key players that you need to build a team for your food blog. In this episode:  Tips for hiring and building a team Blog manager Writers/photographer Virtual assistant SEO/keyword research Website and design team Related episodes:  5 SOPs Your Blog Needs ASAP How to Manage Your Blog Projects in Asana Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine: Services for Food Bloggers Curious about our new offer? Email us for more info!

    4 Ways to Make Your Website Stand Out

    Play Episode Listen Later Sep 12, 2023 9:58


    There are over 6,000 food blogs using the same theme. That means that it is tough to stand out in this crowded world of food blogging. Not only that but our users have less and less attention and time spent on our websites. Keep listening if you want to know how you can make your website stand out from the crowd. In this episode:   Add a custom pattern or branded graphics Customize your recipe card  Use styled reusable block patterns to teach your readers to pay attention Weave your brand throughout your website Related episode:  7 Ways to Improve Engagment on Your Website 3 Ways to Showcase Your Brand in Blog Posts Connect with Madison Instagram | Website | Show Notes  Work with Grace + Vine in 2023: Services for Food Bloggers Curious about our new offer? Email us for more info!  

    Q4 Marketing

    Play Episode Listen Later Sep 5, 2023 19:22


    Quarter 4 is the busiest season for food bloggers as we juggle even more things than normal, with the holidays, creating content and juggling opportunities for our blogs. Sometimes we forget to think ahead to all of the possibilities of marketing that Q4 holds. So today I'm chatting about how to tackle your Q4 marketing plans. In this episode:  Sustainable planning Collaborating with others Email Marketing  Do a website audit Related episodes:  3 Things to Help You Write Posts Faster How to Create More Content Nurturing Your Email List with Allea Grummert DIY Website Audit for Food Bloggers   Connect with Madison Instagram | Website | Show Notes   Work with Grace + Vine in 2023: Services for Food Bloggers Curious about our new offer? Email us for more info!    

    7 Ways to Improve Engagement on Your Website

    Play Episode Listen Later Aug 29, 2023 22:47


    If you want to retain new users to your website, it's important to optimize your website for engagement. When readers stay on your website longer, they are more likely to actually read your content, understand your niche and take action. In this episode I'm sharing 7 ways to improve engagement on your website. In this episode:  Return New Users Optimize Your Website Encourage User Action   Resources Mentioned in This Episode:  Grow.me   Related episodes: Best Recipe Card Plugins for Food Bloggers  How to Customize Your Recipe Index Connect with Madison Instagram | Website | Show Notes   Work with Grace + Vine in 2023: Services for Food Bloggers  Curious about our new offer? Email us for more info!    

    Thinking Beyond Ads: Ways to Diversify Revenue

    Play Episode Listen Later Aug 22, 2023 23:35


    It seems like the gold standard for a food blog is qualifying for an ad network. Of course, you want to monetize your hard work and continue generating revenue from your past content. But, there are many other ways to monetize a blog!    Whether you are looking for ways to earn money before qualifying for ads or you are looking to diversify your income streams with ads, these ideas will help open your mind to the possibilities. In this episode:  Think beyond ads Brand partnerships Affiliate marketing Digital & physical products   Resources Mentioned in This Episode:  Summit in a Box   Connect with Madison Instagram | Website | Show Notes   Work with Grace + Vine in 2023: All Design Services Web Design for Food Bloggers Food Blogger Support Package

    3 Things to Help You Write Posts Faster

    Play Episode Listen Later Aug 15, 2023 18:38


    We all want to create content more effortlessly but sometimes writing your posts for your food blog can be the most draining part of the process. There are a few things you can do to make your writing process less intense and hopefully help you to write your blog posts faster! In this episode:  Start with an Outline Reuse Parts of Content Isolate Your Writing Tasks Related Episodes: How to Create More Content AI For Food Bloggers How to Manage Your Blog Projects in Asana Connect with Madison Instagram | Website | Show Notes    Work with Grace + Vine in 2023: All Design Services Web Design for Food Bloggers Food Blogger Support Package

    3 Tasks You Can Do In Bulk

    Play Episode Listen Later Aug 1, 2023 9:17


    If you are looking to supercharge your productivity and get more done with less effort, this episode is for you! Task batching is the idea of doing similar tasks together to increase your efficiency. I'm sharing 3 tasks you can do in bulk as a food blogger to boost your blogging workflow. In this episode, I'll cover: Recipe Development and Testing Content Creation and Photography Social Media and Engagement Instagram | Website  Show Notes | Podcast Updates Web Design for Food Bloggers Resources: 3 Things to Make More Time How to Create More Content Time Management: How to Save Time with Batching Tasks  

    3 Things to Make More Time

    Play Episode Listen Later Jul 25, 2023 15:13


    Does it ever feel like there just isn't enough time in the day to get all of the things done? As food bloggers, we wear lots of hats, but there are some ways to get more time in your day and maximize your results. Today I'm sharing three powerful time management tips to boost your productivity and create more time in your day. In this episode, I'll cover: Stay focused Streamline your process Outsource >> Wait List for Food Blogger Template Shop

    Start Your Q4 Plan

    Play Episode Listen Later Jul 18, 2023 17:45


    Have you started your Q4 plan yet? I know it's only summer, but quarter 4 always sneaks up on us. In this episode, we'll chat about getting started on your Q4 plan and creating amazing content for the end of the year. It's never too early to start planning and preparing for the holiday season, so let's dive in! In this episode, I'll cover: Why You Need a Q4 Plan Mini Audit of Holiday Content Finding Low Hanging Fruit Creating Content to Fill Your Gaps Get Started ASAP Resources: How to Create More Content Instagram | Website  Show Notes | Podcast Updates Web Design for Food Bloggers  

    Creative Ideas to Boost a Post's Ranking

    Play Episode Listen Later Jun 26, 2023 16:53


    It is always so exciting when you see a blog post that is increasing in ranking and starting to drive more traffic. Ever wondered how you could boost a post even further? Try these strategies to boost the rankings even higher! In this episode:  How to Find the Posts Creative Ways to Boost A Post's Rankings Creating a System to Repeat Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: All Design Services Web Design for Food Bloggers

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