Codeless Radio

On today's show we talk through the necessity of mobile optimization for your website. Most people today use their phone much more than a desktop or laptop computer. So it stands to reason your website needs to be mobile-friendly. Learn the hows and whys of mobile optimization from Daniel and Kevin. 

After an extended break... we are back! Today we are joined by our main man Kevin Kessler for a discussion about Repurposing Content. No, you don't need to create entirely new content pieces every single week. In fact, you can rework, revise, and repurpose your existing content into new formats and mediums. Here's how it works!

Codeless Editorial Captain James Scherer is back on the show this week. He and Daniel are talking all about how marketing funnels are used in business, and how they have impacted the online marketing world.

The road to marketing success is paved with Search Intentions. That's why Daniel is joined this week by Codeless writer and published author Kevin Kessler to discuss the different types of search intent that Google recognizes. By understanding the intent behind what your customers want, you will be able to more easily create the right match in content. Learn the different search intents and how to use them wisely on this week's all new episode.

In today's episode, Daniel is joined by the 'Famous' James Scherer, the head of Editorial for Codeless. He's here to share some insights regarding Lead Generation tactics. You'll be able to discover how to use simple lead generation tactics that will move your prospects through the pipeline, turning them into loyal customers. 

On an all new episode of Codeless Radio, Daniel is joined by writer and podcaster Kevin Kessler. Kevin shares his insights regarding building a successful podcast. His podcast, 2 Men and The Mouse has grown to over 40,000 downloads per month. How can you achieve success like that? Listen and find out.

Webinar Sales Funnels have gotten a bad rap due to a lot of people using them to sell info courses, but they do have a place in legitimate business if done correctly. In this episode, Daniel talks to James Scherer about how to use the medium to grow leads and build trust with your audience.

In this episode, Daniel is joined by the head of Codeless Editorial Content James Sherer to talk about the value of landing pages and how they affect the success of your PPC campaigns. If you're going to be running PPC campaigns in the future, this is an episode you can't afford to miss. 

In today's episode, Daniel is once again joined by author, podcaster, and Codeless writer Kevin J. Kessler. They're talking through the basics of keyword research. You always have to identify high value and relevant keywords for your blog and website. It can help grow your online reach and get noticed more easily on popular search engines like Google.

Email marketing is still important, and that's the overall theme of today's episode. Daniel is once again joined by Codeless Editorial Manager James Scherer to discuss the magic of email drip campaigns and what they can do to engage your prospects and keep people buying from your business.

Daniel is once again joined by author and Codeless content writer Kevin J. Kessler. They're going to break down how using different tones in your content can help you better connect with your target audience. You have to communicate with your target demographic in a way that appeals to them and their specific likes and issues. Find out how in this week's episode of Codeless Radio! 

In today's episode, Daniel is joined by James Scherer, the head of Editorial for Codeless. They're talking about to go about performing a content audit on your website to make sure that you are making the most of the assets you already have. This is the first step in just about any marketing plan, so it's something you have to intimately know! 

This week, Daniel is joined by author, podcaster, and writer for Codeless Kevin J. Kessler to discuss pillar content. Together, they talk about how to create content pillars that can attract more SEO traffic and grow your authority over time.

Most people say they hate pop-ups on websites, but the fact is they can have a big impact on your marketing results. In this episode, Daniel is joined by Codeless Editorial Manager James Scherer to discuss the proper use pop-ups along with how NOT to use them. 

Most people have used Amazon to buy something (or everything) over the past 25 years, but many are unaware of just how much they have changed the game for e-commerce. In today's show, James Scherer, the editorial manager for Codeless, joins Daniel to talk about all the ways that Amazon has innovated in the digital space to make the buying experience better for all. 

Today Daniel is joined by author and content writer Kevin J. Kessler at the height of the COVID-19 pandemic to discuss the reality of marketing during a crisis. What should you do? What shouldn't you do? And how can you avoid ruining your brand marketing during these 'unprecedented times?'

In this episode, Daniel is joined by Kevin Kessler to talk about how internal and external links are valuable to grow your website traction and rankings online. Why do you need internal links? How can you get external links? This is one of the most important and difficult aspects of SEO, so listen well and start linking! 

Daniel is once again joined by James Scherer, the head of editorial content for Codeless, to talk about the bane of all ecommerce businesses, cart abandonment. James and Daniel  will help you understand why cart abandonment happens and the steps that you can take to reduce it.

 Daniel's guest on today's episode is James Scherer, the head of editorial for Codeless. James is here to talk to us all about the tone and voice of our businesses and how that applies to content marketing. You have to develop a specific voice that speaks to your target audience. But what is the best way to do that? How can you keep is consistent? Listen to find out! 

Is bigger better when it comes to content marketing. Is the length of your blog indicative of quality? In today's episode, Daniel is joined by James Scherer, the head of Editorial Content at Codeless. Join them as they debate whether Quality is more important than Quantity when it comes to achieving success with content marketing and how you can improve the effectiveness of your regular blog content. 

Author and Podcaster Kevin J. Kessler is joining Daniel once more for a new episode of Codeless Radio. In the world of digital marketing, two acronyms you're going to hear a lot are SEO and PPC. What's the difference between the two? How can they help you? Which one should you be spending your marketing budget on. This week, Daniel and Kevin are unraveling the confusing differences between Pay-Per-Click (PPC) advertising, and Search Engine Optimization (SEO) and how both can benefit your business with a little strategic planning. 

In today's episode of Codeless Radio, Daniel is joined by James Scherer, the head of Codeless Editorial Content. Together, they're going to talk about the basics of A/B Testing. A lot of experts say that A/B testing is a very important part of your marketing strategy, with the ability to dramatically improve your results. But how does A/B testing help you? And how can you maximize your A/B testing to ensure that you're serving your audience to the best of your ability? 

Daniel is once again joined by author, podcaster, and Codeless content writer Kevin J. Kessler to talk about how websites have become the new storefront for most businesses. At one time, your storefront was enough to draw people through your door. Nowadays it's your website that most people are going to see first. How can you make sure that your website is doing its job and encouraging visitors to make a purchase? 

Codeless Marketing Director Anna Crowe is back with Daniel for another episode of Codeless Radio. This week, they're talking about how to repurpose your old content into new formats, breaking down the benefits it can bring to your marketing strategy. Get twice the results by doing only half the work. 

Let's face it, you're on Facebook Messenger all day anyway, right? Why not use it to grow your business as well? In this episode of Codeless Radio, Daniel is joined by Danielle Antosz to discuss how to do just that. Facebook Messenger can be a valuable tool for marketing. It provides you an organic platform from which to engage your current and potential customers. 

It's another all-new and information packed episode of Codeless Radio, wherein Daniel is joined by the head of Codeless editorial content James Scherer. They're going to be breaking down the wonder that is email marketing. Despite the many advancements in content marketing over the years, email is still one of the most effective channels for modern marketers. Join Daniel and James as they discuss the often overlooked value of email marketing in today's marketplace and how it can help your company succeed. 

It's always an informative chat when Daniel is joined by content marketing veteran, director of marketing for Codeless, and overall marketing superstar Anna Crowe. This week, they're talking about the pros and cons of using Google AMP pages on your website.  This open sourced project helps you deliver faster page speeds, which is an important Google SEO ranking factor. What are the benefits of using this service? What are the drawbacks? Listen and learn! 

In today's episode, Daniel is joined by James Scherer, the editorial manager for Codeless. They're breaking down why the oldest content on your website is often the best, and how you can leverage that content to get more eyes on your product and increase your conversion rate. One of the greatest secrets of modern content marketing is explored in detail throughout this episode!  

Email marketing holds a lot of value for your business, but it's also not easy. In this episode of Codeless Radio, Daniel is joined by author, podcaster, and Codeless staff content writer Kevin J. Kessler to discuss the secret behind improving the open rate of your email campaigns. It all boils down to the subject line. What makes a great email subject line? How can you boost your open and click-through rates by optimizing this important aspect of email marketing?

This week on Codeless Radio, Daniel is joined by author, podcaster, and Codeless content writer Kevin J. Kessler. Together they're breaking down the ins and outs of lead scoring, answering questions like what the heck even is lead scoring? And how can lead scoring help to streamline and improve your sales results? Learn how to identify your most important prospect on this week's all-new episode! 

In another exciting episode of Codeless Radio, Daniel is joined by the one and only Danielle Antosz who is sharing her insights and experiences in using Facebook Groups to create engagement online. Social media is an incredibly valuable area of content marketing, and groups are a great way to build a community around your brand and get some much needed one on one engagement! 

On today's all new episode of Codeless Radio, Daniel is joined by Codeless Senior Marketer and Assistant Editor for Search Engine Journal, Anna Crowe. They're talking about what it takes to make it in the SEO world in 2020, and how the SEO process has changed over the years. Hear it directly from a woman who was once the social media voice of Jimmy Buffet. Anna is giving you three tangible tips that will help you create better content that will rank better and boost your pages to the number one spot on Google.  

Today, Daniel is joined by Anna Crowe, the marketing lead for Codeless, and they're talking about the world of emojis. No, not the poorly conceived cartoon film. Specifically, they're diving into how you can use emojis to help increase your click through rate. They discuss a few awesome uses of emojis throughout the digital marketing world and even go into how to use emojis in your SEO campaign. If you miss this episode you're going to be :-( 

The attention span of your average reader is dwindling. It's a sad but true fact, and something that you have to overcome as a content marketing professional. Brad Smith from Codeless is sitting down with Daniel today to discuss content creation as opposed to content production. Brad discusses the major differences between these two philosophies and explains how you can bring production value to your content and hold onto the attention of your readers long enough for them to convert.  

It's the second part to Daniel's discussion with Brad Smith of Codeless regarding the Key Performance Indicators, or KPIs that you should be tracking in your blog. It's the topic so nice we came back to it twice! If you want to maximize the potential of your blog and take it to the next level, you're going to want to hear which KPIs deserve your attention, and which don't. 

If you're trying to find professional writers to help you out with your blog, there's good news. They are out there. And there are some really great one out there too! Of course, there's also some really bad ones. How can you ensure that you're finding the best blog writers possible? That's the question Daniel is trying to answer this week when he is joined by Brad Smith from Codeless. If you're considering bringing on some outside writing help, this is a beneficial episode for you! 

On today's show, Daniel is joined by Brad Smith of Codeless to talk about an interesting article Brad wrote for Moz regarding Advanced Content Strategies.Together they explore the concept of newsjacking, answering questions on Quora as a form of marketing, and reference the Netflix series Tiger King more than most podcasts! This is a can't miss discussion regarding a very important aspect of marketing. To read the full article, click here.  

Brad Smith is back for part two of our deep dive into his successful content marketing case study for Codeless. Hear how this tale of content marketing mastery concludes in today's can't miss episode of Codeless Radio!

Are you considering hiring a content agency to help your content marketing strategy? It could be beneficial for you, but like all business related ventures, there are pros and cons associated with the decision. Daniel is joined by Brad Smith of Codeless today to discuss some of the benefits and drawbacks of working with a content agency. If you've been weighing the decision in your head, even for a second, then this is a can't miss episode!  

Daniel is joined once more by one of his favorite guests, Brad Smith from Codeless! Together, these content marketing titans are discussing why the content that you think is good enough actually isn't. SERPs are a competitive and vicious atmosphere, where every day it's a knock down drag out fight to get eyes on your content. Listen in for some tips on how you can improve your online presence and create content that truly goes beyond. For more information on this topic, click here. 

On today's show, Daniel is once again joined by Brad Smith, the owner and founder of Codeless, to discuss a blog post he wrote entitled "This Blog Post Has No Keywords. Here's Why."Brad and Daniel discuss the article and its message, namely that keywords don't always matter. "How is this possible?" you may ask! "This flies in the face of everything I've ever been taught about marketing!" Calm down, listen up, and let us explain to you why this blog has no keywords, and why that's not a bad thing! 

If you're a B2B business struggling on your social content strategy, then boy is it ever your lucky day. Brad Smith of Codeless is sitting down with Daniel to discuss an article he wrote for Search Engine Journal explaining "3 Social Strategies Every B2B Marketer Should Memorize ASAP."Social media has often been a confusing place for B2B marketers, but it's an avenue that you can't afford to ignore. Learn how to maximize your social presence on this week's episode of Codeless Radio. 

As content marketers, the dream is always to do less while getting more results, right? While that might seem like a pipe dream to some, it's actually the topic of discussion on today's episode of Codeless Radio. Brad Smith of Codeless is in the house once more to talk with Daniel about an article he wrote for Search Engine Journal entitled "Get 2x the Results with 1/2 the Content." How can you double your results while cutting your workload in half? Listen and find out!  

Brad Smith from Codeless is joining Daniel on another all-new episode of Codeless Radio, and this week the topic is Blog KPIs, or Key Performance Indicators. Daniel asks Brad specifically about an article he wrote for Codeless where he talked about how many blogs measure the wrong KPIs and provided insight into what they should actually be looking at. For more information on this topic, click here to read the original article.  

Daniel is joined by Brad Smith from Codeless once more to have a chat about the Content Marketing Case study which Brad performed for Codeless. While content is a subjective concept, sometimes they have to be reworked in the future. Find out all about that process in today's episode of Codeless Radio and take your content to new heights! 

Welcome to Codeless Radio! This new content marketing podcast is designed to teach you more about the content marketing world while having some fun in the process. For our first episode, we're giving you (the audience) a chance to get to know us a little better! This introduction to Codeless will tell you everything you need to know about us and why you should trust the things that we're saying about content marketing! Daniel is joined by Brad Smith, the founder and owner of Codeless to give you a little bit of background information! 

Brad is back to discuss three more mistakes that taught him valuable lessons for developing his business. In this episode Brad and Daniel discuss:Overestimating new people Not getting out of the day-to-day ASAP Firing too slowly

In part one of this two-part series, Brad and Daniel delve into some of the mistakes Brad made on his journey to $70K MRR. The mistakes they discuss in this episode are: Moving too slowlyCompromising quality  UndercapitalizationMaking it too easy to start new engagements