Podcast appearances and mentions of Brad Smith

After more than a decade of crossing paths at conferences and following each other's work, Theodora Lau finally gets the opportunity to host Sarah Biller, Co-Founder & Member Board of Directors of Fintech Sandbox, and Bank Director and Investor of Thread Bank, on the One Vision Podcast. In this episode, Sarah talks about building innovation ecosystems beyond traditional hubs, including her work in West Virginia and the influence of leaders like Brad Smith and John Chambers. Sarah describes what she looks for in founders. It's about digging deep, listening closely, and finding solutions that truly matter. The conversation turns to AI's rapid adoption in financial services, the shift to agentic AI, risks of replacing human judgment in regulated credit decisions, and the need to prioritize understanding and human-centered outcomes over speed and efficiency. The real constraint on a better financial future isn't AI, it's data, and whoever controls access to it controls the upper hand. And the episode closes on something both Sarah and Theo keep returning to in their work: the fragility of the household balance sheet, the millions of Americans who are one flat tire away from financial distress, and the choice in front of an AI-enabled industry — to widen that gap, or close it.If AI is the most transformative technology any of us will see in our lifetimes., whose financial future are we actually building?

Jonathan Sturdivant welcomes a plethora of guests on this week's show. He begins with Jay Fausey and from Off The Pitch Podcast, Coach Shabazz to talk football and Memphis Hound Dogs, and Brad Smith to discuss a championship win, plus the legacy of Phil Clark.

Did the Milky Way used to be a quasar? On this episode, Neil deGrasse Tyson and comic co-host Chuck Nice explore quasars, the high energy universe, and the movie we're making of the night's sky with astrophysicist & host of PBS Space Time, Matt O'Dowd. NOTE: StarTalk+ Patrons can listen to this entire episode commercial-free here:  https://startalkmedia.com/show/quasar-quirks-sky-surveys-with-matt-odowd/ Thanks to our Patrons Alex Nuche, Christian Payne, Gage Ewing, Ryan Whynot, Temirlan, 2 Lives Left, Chad Keeler, Harli Shae Smith, Brad Smith, Norm Bailey, James Peterson, Ryan Coppens, David Whittenberg, Scott Jarboe, Varun Krishnan, Eric Salinas, Mary Seman, Melissa Davis, Stephen Rockwell, Catrina, Max Wilburn, keith Koenigsberg, LEIII, Vincent Loniello, Simon Toth, DoctorWaterGod, Ruthanne Nava, Martineau Alex, Matthew, Phil, Jaden, Arik Drori, Papersneaker, Steven Peeters, Trey Durango, Julianne, Robbie James, Jason Foreman, Liam, Steven Van Vleet, Marilyn, Zakk Why, Ben Wheeldon, Erik Leazure, KONAL SHARMA, Dušan Živanović, Erik Strandberg, berklie novak-stolz, Kazi Mahin Mahfuz, Tim Van Devender, Andrew Martin, Jason F, Charles Joubert, Youcef Kazwiny, Joy Joslyn, Freeman, Jessica, Pat, Phillip Brooks, Michael Hues, Jacqueline Sinclair, Robert Marsh, Botas, Raza Naqvi (Sid), Jake Colón, Christine Bartholomew & Family, Mr Xoot, Dyonté Houston, Daryl, Rob Weiss, Caleb Holmes, Jeffrey Luce, Kellie Owczarczak, and Brandt Reppond for supporting us this week. Subscribe to SiriusXM Podcasts+ to listen to new episodes of StarTalk Radio ad-free and a whole week early.Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After more than a decade of crossing paths at conferences and following each other's work, Theodora Lau finally gets the opportunity to host Sarah Biller, Co-Founder & Member Board of Directors of Fintech Sandbox, and Bank Director and Investor of Thread Bank, on the One Vision Podcast. In this episode, Sarah talks about building innovation ecosystems beyond traditional hubs, including her work in West Virginia and the influence of leaders like Brad Smith and John Chambers. Sarah describes what she looks for in founders. It's about digging deep, listening closely, and finding solutions that truly matter. The conversation turns to AI's rapid adoption in financial services, the shift to agentic AI, risks of replacing human judgment in regulated credit decisions, and the need to prioritize understanding and human-centered outcomes over speed and efficiency. The real constraint on a better financial future isn't AI, it's data, and whoever controls access to it controls the upper hand. And the episode closes on something both Sarah and Theo keep returning to in their work: the fragility of the household balance sheet, the millions of Americans who are one flat tire away from financial distress, and the choice in front of an AI-enabled industry — to widen that gap, or close it.If AI is the most transformative technology any of us will see in our lifetimes., whose financial future are we actually building?

Are all galaxies redshifting away? Neil deGrasse Tyson and comedian Negin Farsad tackle a grab bag of fan questions covering cosmic infrastructure, redshift, werewolves, gravitational waves, and the nature of time itself. NOTE: StarTalk+ Patrons can listen to this entire episode commercial-free. Thanks to our Patrons Alex Nuche, Christian Payne, Gage Ewing, Ryan Whynot, Temirlan, 2 Lives Left, Chad Keeler, Harli Shae Smith, Brad Smith, Norm Bailey, James Peterson, Ryan Coppens, David Whittenberg, Scott Jarboe, Varun Krishnan, Eric Salinas, Mary Seman, Melissa Davis, Stephen Rockwell, Catrina, Max Wilburn, keith Koenigsberg, LEIII, Vincent Loniello, Simon Toth, DoctorWaterGod, Ruthanne Nava, Martineau Alex, Matthew, Phil, Jaden, Arik Drori, Papersneaker, Steven Peeters, Trey Durango, Julianne, Robbie James, Jason Foreman, Liam, Steven Van Vleet, Marilyn, Zakk Why, Ben Wheeldon, Erik Leazure, KONAL SHARMA, Dušan Živanović, Erik Strandberg, berklie novak-stolz, Kazi Mahin Mahfuz, Tim Van Devender, Andrew Martin, Jason F, Charles Joubert, Youcef Kazwiny, Joy Joslyn, Freeman, Jessica, Pat, Phillip Brooks, Michael Hues, Jacqueline Sinclair, Robert Marsh, Botas, Raza Naqvi (Sid), Jake Colón, Christine Bartholomew & Family, Mr Xoot, Dyonté Houston, Daryl, Rob Weiss, Caleb Holmes, Jeffrey Luce, Kellie Owczarczak, and Brandt Reppond for supporting us this week. Subscribe to SiriusXM Podcasts+ to listen to new episodes of StarTalk Radio ad-free and a whole week early.Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the reason you're losing business has nothing to do with your service and everything to do with being forgotten? This week we're taking a break from InSights and Take the Stage to bring you a replay of Lunch with Haley, hosted by Brad Smith (Chief Strategy Officer, Haley Marketing). Brad reveals why the staffing firms that consistently win aren't necessarily the best firms. They're simply the ones that stay visible long enough to be there when opportunity strikes. About the Guest Brad Smith is the Chief Strategy Officer at Haley Marketing and a Certified Inbound Marketing professional who has helped hundreds of staffing and recruiting firms implement effective digital marketing strategies. He specializes in translating emerging marketing trends and technologies into practical growth strategies for staffing organizations. Key Takeaways Consistency creates opportunities that luck cannot. The firms that stay visible win more business. Education builds trust faster than selling. Nurturing outperforms persistence alone. Relationships grow when value comes before the ask. Timestamps [00:44] – Why staffing is a timing business [03:31] – The costly “I didn't know you did that” [06:42] – The math behind winning new accounts [08:44] – Why sales teams need marketing air cover [11:06] – Building trust through systematic nurturing [13:32] – Why education beats hard selling [15:21] – The powerful 3x3 relationship matrix [19:23] – The multiplier effect of multi-channel marketing [22:14] – Branded publications that drive conversations [26:55] – Why print mail stands out again [31:41] – Automating touches without losing personalization [42:20] – Using Challenger insights to create demand Sponsors InSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

At a moment some are calling the “Mythos Moment” for artificial intelligence, the conversation around technology is shifting in real time. In this episode of Tools and Weapons, Brad Smith sits down with former UK Prime Minister Rishi Sunak, now working at the center of global AI policy and innovation, to explore what happens when breakthroughs move faster than the systems built to govern them. The discussion looks at the risks that could define this era, the policy choices shaping global AI development, and what leaders must do now to build trust while enabling innovation. From cyber threats to economic disruption, this conversation examines what it will take to navigate one of the most consequential technology moments in decades. Listen to the full episode and join the conversation about how we shape the future of AI responsibly.

Juan Lavista Ferres, Microsoft Chief Data Scientist and Director of the AI for Good Lab, joins Brad Smith to unpack the latest AI diffusion report and what it reveals about how artificial intelligence is spreading around the world. In this quarterly update, Juan shares new data on where adoption is accelerating, how AI is reshaping software development, and why emerging divides between regions and communities could shape what comes next. From rising productivity to widening gaps between urban and rural communities in the United States, the conversation explores both the promise and the challenges of AI at scale and what it will take to ensure the benefits are broadly shared. In this episode, you'll learn: Where AI adoption is growing fastest around the world Why the U.S. is seeing an urban-rural AI divide How AI is changing software development and knowledge work What diffusion trends could mean for jobs, productivity, and growth Links  aka.ms/AIDiffusionReport2025  https://www.linkedin.com/in/jlavista/ aka.ms/toolsandweapons  https://www.linkedin.com/in/bradsmi/

Most business schools are still forming committees to figure out what to do about AI. Kogod School of Business at American University formed a committee, but far from the typical higher ed standards. Leadership gave it six weeks and a five-page limit, and used the recommendation to integrate AI into every department, major, and minor. Three years later, undergraduate enrollment is up 40%, applications are up 50%, and more than 90% of faculty are using AI in the classroom. In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with returning guests David Marchick, Dean of the Kogod School of Business at American University, and Angela Virtu, Professor of IT and Analytics and Associate Director of Kogod's AI Institute, about how the school moved from a dean's instinct that AI would be big to a fully embedded, faculty-driven transformation that has redefined how business education is taught, assessed, and experienced by students. Marchick and Virtu walk through how they navigated shared governance at speed, leaned into 14 core course coordinators to spread adoption like wildfire, and built a culture where faculty are making stuff up, trying things, and pivoting when something doesn't work. Virtu explains how courses are being rebuilt from the ground up, with professors shifting from lecturers to coaches and students building real software for real clients. Marchick shares the enrollment and media results, including being named the first AI-first business school by Bloomberg Businessweek. This conversation is especially relevant for institutional leaders trying to figure out how to move on AI without blowing up their governance structures or losing faculty trust. Kogod's playbook worked within existing academic processes, and the results are measurable. Topics Covered: •       How a conversation with a Google executive sparked the AI initiative before ChatGPT went mainstream •       Why Marchick gave the faculty committee six weeks and a five-page limit instead of a two-year study •       The top-down and bottom-up strategy that moved faculty adoption from a handful of volunteers to over 90% •       How 14 core course coordinators became the tactical lever for culture change across the school •       The shift from professors as lecturers to professors as coaches •       How non-quantitative students are programming and building functioning apps using AI •       Kogod's scaffolded four-year curriculum: AI literacy in year one, domain-specific applications in year two, deep dives in years three and four, and a capstone that combines all three pillars •       Why the school teaches what's wrong with AI before teaching what's right •       The AI assessment problem no institution has solved yet •       What's next: domain-specific AI apps, student portfolios, and an AI minor for non-business students Real-World Examples Discussed: •       Tommy White's course with no readings and no textbook, where students use AI prompts to find their own materials and come to class with different sources on the same topic •       Kelly Frias's advertising class where students built a social media content tool and owner dashboard for a real college-apparel business with brand ambassadors at 75 campuses •       Brad Smith, president of Microsoft, telling Marchick that the specific AI tool matters less than teaching students to feel comfortable experimenting and trying new things •       A distinguished Kogod scholar describing AI as like having a PhD student for research productivity Three Key Takeaways for Leadership: 1.    Culture first, training second, technology third. Faculty adoption spreads when leadership creates permission to experiment and fail, not when it purchases a platform. 2.    Teach what's wrong with AI before teaching what's right. A human has to be in the loop at the beginning and at the end. AI can be a collaborator, a partner, an assistant, but it cannot be a substitute. 3.    Don't wait for the technology to stabilize. AI capabilities are changing in weeks. If you tried it two years ago and weren't impressed, try it again. The updates in just the last few weeks represent really big strides. This episode offers a practical, replicable look at what happens when a business school treats AI integration as a culture change initiative and moves fast enough to stay ahead of the technology. Kogod's transformation is relevant to any institution trying to figure out how to act on AI without waiting for a perfect plan. Read the transcript: https://changinghighered.com/kogod-ai-first-business-school-enrollment-growth/ #AIinHigherEd #BusinessEducation #HigherEducation #HigherEducationPodcast #ChangingHigherEdPodcast

Oklahoma State Cowboys football faces a new era as Eric Morris steps in with a bold recruiting philosophy, but questions linger over the program's slow start in commitments. Can Carson White, the dynamic dual-threat quarterback from Texas, ignite a recruiting surge and reshape the Cowboys' future? Cody Stovall and Brad Smith highlight the untapped potential of players like Brenden Lacy and Mason Joshua, while examining the strategic push for standout wide receivers in a competitive Big 12 landscape. Key topics include Oklahoma State's reliance on transfer portal talent, depth concerns in the defensive backfield, and the high expectations surrounding Drew Mestemaker's sophomore campaign. The conversation tackles the impact of a potential 24-team College Football Playoff format, assessing whether the Cowboys and their Big 12 rivals can capitalize. With roster construction, player development, and playoff chances in focus, the Cowboys' path to resurgence demands attention. Everydayer Club If you never miss an episode, it's time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join the community: https://theportal.supercast.com/ Support us by supporting our sponsors! Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Rocket Money Let Rocket Money help you reach your financial goals faster. Join at https://RocketMoney.com/LOCKEDON. Wayfair Head to https://Wayfair.com right now to shop all things home. Wayfair. Every style. Every home. FanDuel Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get one-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lawyers participate in the downside and never the upside, and Jason Barnwell argues that is the single most important thing about to change. David Cowen sits down with Jason, the former Microsoft GM and associate GC who now leads legal at Agiloft, to unpack why the GC role is being rewritten around upside risk, why contract intelligence is becoming business intelligence, and why the legal leaders selling signal back to the enterprise will earn a seat at the CFO's table. Key Topics Covered: Upside risk vs. downside risk: Why legal moves from brake to accelerator and what that changes Probabilistic practice: Accepting outcomes that are less than perfect to open the aperture on what legal can do at scale Contract intelligence as business intelligence: How aggregated contract data becomes a strategic asset The cut line: How budget conversations reward the best stories — and what legal needs to do to stay above the line Storytelling as leadership: Lessons from Microsoft legends Brad Smith, Neil Suggs, and Hossein Nowbar Selling signal back to the enterprise: Packaging contract data into predictive insights that earn legal upside participation Faster deals as legal's superpower: Why predictive contracting becomes the GC's new currency

What are the true limits of life, will we even recognize it when we see it? Neil deGrasse Tyson and comic co-host Chuck Nice explore the beginnings of life on Earth and what they might tell us about life everywhere else with astrobiologist and bacteriologist, Betül Kaçar. NOTE: StarTalk+ Patrons can listen to this entire episode commercial-free here:  https://startalkmedia.com/show/how-did-life-begin-with-betul-kacar/ Thanks to our Patrons Christian Payne, Gage Ewing, Ryan Whynot, Temirlan, 2 Lives Left, Chad Keeler, Harli Shae Smith, Brad Smith, Norm Bailey, James Peterson, Ryan Coppens, David Whittenberg, Scott Jarboe, Varun Krishnan, Eric Salinas, Mary Seman, Melissa Davis, Stephen Rockwell, Catrina, Max Wilburn, Keith Koenigsberg, LEIII, Vincent Loniello, Simon Toth, DoctorWaterGod, Ruthanne Nava, Martineau Alex, Matthew, Phil, Jaden, Arik Drori, Papersneaker, Steven Peeters, Trey Durango, Julianne, Robbie James, Jason Foreman, Liam, Steven Van Vleet, Marilyn, Zakk Why, Ben Wheeldon, Erik Leazure, Konal Sharma, Dušan Živanović, Erik Strandberg, Berklie Novak-Stolz, Kazi Mahin Mahfuz, Tim Van Devender, Andrew Martin, Jason F, Charles Joubert, Youcef Kazwiny, Joy Joslyn, Freeman, Jessica, Pat, Phillip Brooks, Michael Hues, Jacqueline Sinclair, Robert Marsh, Botas, Raza Naqvi (Sid), Jake, Christine Bartholomew & Family, Mr Xoot, Dyonté Houston, Daryl, Rob Weiss, Caleb Holmes, Jeffrey Luce, Kellie Owczarczak, Brandt Reppond, Joseph Savage, Grace Smith, Joe Pacillo, Gregory Wright, Eric Brothwell, IvanM, Pattie Particle, Cory Fenstermaker, James H Lawson, Embreebane, Dai Stiho, Raymond C King, J M, Alex Wheeler, Jason Rushmore, Idris, Damian Correa, Dylan Woody, Julia Nolen, Chris Petit, Anna, David Kapner, Lalo, Vic, Ash Anthony, and Wayne Stubblefield for supporting us this week. Subscribe to SiriusXM Podcasts+ to listen to new episodes of StarTalk Radio ad-free and a whole week early.Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In January of 2015, a neighbor in Apple Valley, Minnesota glanced through a front window and saw what he thought were mannequins on the floor. They weren't. David Crowley, his wife Komel, and their five-year-old daughter Rani had been dead for nearly a month — and a black handgun lay nearby. Investigators called it a murder-suicide. But Crowley wasn't just any filmmaker — he was the man behind Gray State, an independent film depicting a government takeover of America that had already raised over $60,000 and drawn the attention of anti-government movements across the country. To his supporters, the answer was obvious: David Crowley wasn't a killer. David Crowley was silenced.FEATURED STORIES IN THIS EPISODE: A Minnesota man espousing a coming “New World Order” was found dead with his family in 2015. Was it a murder-suicide as investigators say, or could it be that the government had him silenced to keep from speaking the truth? (Death of a Conspiracy Theorist) *** A girl finds out her family all her life had hidden the fact that she grew up in a haunted house. But the secret came out when she found the photos that were taken of the evidence ghosts left behind. (We Only Knew It As The Entity) *** In the early 1900s women simply weren't usually allowed to take part in murder investigations. But Mary E. Holland was no ordinary woman. And the case of Margaret Grippen was no ordinary murder. (A Famous Woman Detective and The Murder of Margaret Grippen) *** For your next move to a new home, do you want a little peace and quiet? Something a bit more secluded so you can get away from nosy neighbors? You might consider Garnet, Montana… population zero. It's scenery is beautiful, but nobody wants to live there – despite the government offering to pay people to do so. Why is that? (The Montana Town No One Wants To Live In) *** In Louisiana's Honey Island Swamp, you're sure to find alligators, turtles, snakes, and other creepy critters. But legend has it, the swamp is home to something that is much more wild. (Swamp Monster of Honey Island)CHAPTERS & TIME STAMPS (All Times Approximate)…00:00:00.000 = The Foreboding00:00:56.485 = Show Open00:03:06.863 = Gray State: Death of a Conspiracy Theorist00:12:52.629 = Montana Town No One Wants To Live In ***00:24:53.651 = A Famous Woman Detective And The Murder of Margaret Grippen00:31:02.520 = We Only Knew It As The Entity ***00:51:37.445 = Swamp Monster of Honey Island ***00:58:53.664 = Show Close*** = Begins immediately after inserted ad breakLISTEN ON PODCAST APPS: Look for this podcast on YouTube Music, Apple Podcasts, Spotify, iHeart Radio, Amazon Music, Pandora, TuneIn Radio, and other apps. Get the full list of options here: https://pod.link/1078714736*No AI Voices Are Used In The Narration Of This Podcast*SOURCES and RESOURCES:“Gray State: Death of a Conspiracy Theorist” by Pat Pheifer for the Star Tribunehttps://weirddarkness.tiny.us/yf6chbzd; and David Neiwert for SPL Center https://weirddarkness.tiny.us/2p8anexh“Gray State” 2013 trailer: https://www.youtube.com/watch?v=igH_7EndvyM“Gray State: The Rise” uncompleted documentary from 2015: https://www.imdb.com/title/tt5651026“A Gray State” 2021 documentary: https://amzn.to/3Xuik5A“Gray State” Facebook page: https://www.facebook.com/graystatemovie“Justice For David Crowley” Facebook page: https://facebook.com/justicefordavidcrowleyDavid Crowley Speaks at Ron Paul Festival in 2012: https://www.youtube.com/watch?v=hDqdOjfNXcU“A Famous Woman Detective And The Murder of Margaret Grippen” by Kathi Kresol for Haunted Rockford:https://weirddarkness.tiny.us/mv8fav3k“The Montana Town No One Wants To Live In” by Brad Smith for Relatively Interesting: https://weirddarkness.tiny.us/u8v636vf“We Only Knew It As The Entity” by Jessica Moffitt for Huffington Post (INCLUDES PHOTOS): https://weirddarkness.tiny.us/yc3w7zfe“The Swamp Monster of Honey Island” by Cole Kinchen for Pelican State of Mind: https://weirddarkness.tiny.us/3e4dp8fnBook: “Honey Island Swamp Monster Documentations” by Dana Holyfield: https://amzn.to/3iOKcmfFilm: “The Legend of the Honey Island Swamp Monster”: https://amzn.to/3WhwNAL(Over time links may become invalid, disappear, or have different content. I always make sure to give authors credit for the material I use whenever possible. If I somehow overlooked doing so for a story, or if a credit is incorrect, please let me know and I will rectify it in these show notes immediately. Some links included above may benefit me financially through qualifying purchases.)WeirdDarkness® is a registered trademark. Copyright ©2026, Weird Darkness.Originally aired: January 18, 2023EPISODE BLOG PAGE (includes sources and full transcript): https://weirddarkness.com/GrayState

Unlocking the Power of Frontier Partnerships Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ In this compelling discussion from the Ultimate Partners Winter Retreat, Microsoft GM Katharine Kennedy joins Vince Menzione to break down the operating models of “Frontier Firms.” Katharine shares her incredible journey of scaling the ServiceNow partnership from zero to $1 billion in TCV and reveals her current mission: building Adobe into the next great frontier firm for Microsoft. The conversation dives deep into the necessity of AI-led innovation, the critical importance of placing trust at the center of every technological stack, and why traditional quarterly business reviews are being replaced by real-time, constant connectivity. Whether you are an ISV, SDC, or channel partner, this session provides a roadmap for navigating the tectonic shifts in the AI ecosystem through organizational alignment and shared vision. Key Takeaways Frontier firms integrate AI up and down the UI, agent, and data layers while evolving their internal operating systems. Successful partnerships require a shared vision at the highest level that melds two mission statements into a single belief system. The traditional QBR is becoming outdated, replaced by real-time, constant communication across engineering and product teams. Trust must be the primary pillar of AI development, supported by core principles like fairness, reliability, and accountability. Leading with co-innovation and customer-centric data solutions is more effective than leading strictly with revenue goals. Strategic use of the Microsoft Marketplace remains a “hidden gem” for achieving scale and high-velocity growth. https://youtu.be/OU22MIfs-1A If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Frontier Firms, SDC, Microsoft GM, Adobe Partnership, ServiceNow, AI Operating Model, Responsible AI, Co-innovation, Partner Value Chain, Organizational Alignment, Microsoft Marketplace, TCV, Data Sovereignty, AI Agents, Adobe Firefly, Azure, Ecosystem Growth, Digital Transformation, AI Governance, Strategic Partnerships, Tech Leadership. Transcript: Katharine Kennedy Vince Menzione: [00:00:00] Honestly, it’s people. Yes, with agents. Um, and I know we hear that and it’s very like, oh, what does it mean? Are we really using it? I cannot tell you how many agents I use in a day. We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Come join me now for a compelling discussion on the impacts of the tectonic shifts we’re all seeing. We, we’ve talked about MSP, we’ve talked about channel. We’ve talked about marketplace. We haven’t really dug deep into the SDC conversation, and I still, that doesn’t roll off my tongue. I still say ISV in my own mind, but the software development corporations, um, we’ve had several executives from that, from that world. Sandy Gupta has been. Um, many time guests, uh, at, at, at our events and we really wanted to double click. And I was so fortunate to meet Katherine Kennedy several months ago and learned about what [00:01:00] she’s doing and what the work that she’s driving. So I wanna invite her on stage ’cause we’re gonna have a very intimate conversation by Yeah, we call these so great to have you here. And, uh, you’re a GM at Microsoft, which is a big deal, by the way. A lot of people don’t know that. Thank you. And you’re running, uh, two of, I’d say two of the most significant partners within the Microsoft ecosystem. I would say obviously two. Now. Just one. Okay. We’re doubling down on focus. So nice to meet everybody. I, I wish there was a fire ’cause it did. What you Well come on. This goes off heat by the way. We get back off a little bit. This goes off our, so all good. So tell us, give us your, yeah. Give us your background and your role. Katharine Kennedy: Sure. So Catherine Kennedy. Nice to meet you all. Um, I’m a GM at Microsoft previously overseeing both the ServiceNow and the Adobe practice. Um, spent the last four years building ServiceNow too. What now our previous guests got to refer to as our REO, you know, exciting, uh, big growth [00:02:00] partnership. Um, so we took that from, for them from $0 in terms of shared revenue to a billion dollars in TCV. Um, and they have one of the largest Macs now with Microsoft. And we did that over the course of three years. So we’ll talk a little bit about. Um, the mindset, uh, and the operating models and things that we implemented with ServiceNow. Um, and then at the time, um, they asked me to take on Adobe as well. And when we saw the opportunity at Adobe, we said, wow, we really need to focus here. And so I have the privilege of being able to focus on Adobe this year. And, um. What I’m most excited about is the ecosystem and the ecosystem opportunity with Adobe as we build them into the next frontier firm or Microsoft. Vince Menzione: And of course we use the term spark, the ecosystem, so yes. Um, so let’s, let’s dive in [00:03:00] here. Use the term mindset. I was thinking about mindset. Market shift, frontier Firm, how do those things align together? Microsoft has been talking, I mean, Judson up on stage and Ignite talking about frontier firms. Nina’s talked about frontier firms. This is a shift in how organizations operate. Yes. In for some, yes. Uh, for others. I was thinking, what are you seeing across the SDC community specifically where you’ve managed before, where you’re managing now, but with ServiceNow and Adobe as an examples? What defines a company that’s truly making this leap? Katharine Kennedy: So as we’re looking at these frontier firms, uh, especially in the S-D-C-I-C spaces, we’re looking at, um, how do they implement AI up and down their stack, but then across the operating system, um, and. I refer to it in our business as the partnership value chain. ’cause we look at our SDCs and ISVs as partners. Um, and so the partner operating model between Microsoft and in this [00:04:00] case, Adobe or ServiceNow, has to be solely in lockstep and moving at warp speed. It’s as, as we’ve been talking about all day, it’s just moving so fast and so the tighter. We’re connected. The Cohesity across the company, um, is absolutely critical, but it’s AI up and down, AI across, um, and what I mean by that is, uh. That’s from the UI layer to the agent layer down to the data layer. So unlocking all of the layers of the stack. And then across the operating model, how are we empowering each executive to buy in on that North star or that strategy that we have jointly? And then how do we drive that operationally to execute at the field level? And that’s. Probably the biggest undertaking, um, I’ve ever done because it’s really you, your team becomes, uh, [00:05:00] these we’re like ants running between two giant companies. I mean, it’s just back and forth, back and forth, back and forth. And um, that’s really the art and the science of it is that honestly it’s people. Yes. Um, and I know we hear that and it’s very like, oh, what does it mean? Are we really using it? I cannot tell you how many agents I use in a day. It’s truly remarkable. Vince Menzione: You mentioned North Star, so I wanted to Yeah. Can I double click on it? Katharine Kennedy: Please do. Yes. Happy to. Vince Menzione: Yeah. I think about mission and purpose and all that tying into North Star. Are, are you implying that an organization needs to get its North Star, right? First and then how, how, and what, what are most of these organizations you’re seeing today, not the ones you manage, but other organizations in the SDC portfolio? Like where are they in terms of the continuum? How are, how are they moving along and what’s your guidance to them? Katharine Kennedy: It’s a good question. So I’ll start by saying my observation, my opinion is [00:06:00] as I’m looking across the companies that are successful and the ones who are yet to be successful, um, the key differentiator is that there is a shared vision at the highest level of the company that drives all the way down to the field. And what I mean by that is we’re taking two mission statements and we’re melding them together. Then we’re creating a belief system and it becomes a cultural shift across two companies versus, Hey, we’re gonna have all of these siloed, tactical, yeah. Operating units and they’re gonna do their own thing and maybe they’ll be successful over here. Maybe they’re doing something different over here, but we’re really. I think I heard Nina say this also, we’re pulling that red thread through the company. Yes. Um, which is critical. And I’ve seen so many companies just show up for the revenue. And yes, that’s an absolute outcome and it’s a [00:07:00] tremendous outcome if you do it right, but you have to do it right. You have to pull that red thread and you have to have every single part of the. Partner value chain buying into this strategy and this North Star, and if they don’t, if one piece of that chain is not bought in, you fail. Yeah. Vince Menzione: Organizational alignment is what you’re saying and what, what I’m hearing is in order, in terms of getting the AI Strat, the North Star aligned. Yes. You’ve gotta get the, I call the C-Suite aligned. Yes. You need to get all the functions of the organization aligned to the thread that you talked about. Yes. And then what does that look like? What does that North Star look like? What is it, what is the ideal example of what the North Star would look like? I’m, I’m a frontier firm. I brought in on ai, music agent ai. I’m doing all the things that we’ve talked about earlier. Katharine Kennedy: Yes. Um, so I think it, so operationally, um, it’s moving the operational rhythm from what used to be [00:08:00] qbr. Frankly, I think that’s outdated. Yes, it is. It is real time, constant communication. And yes, there will be checkpoints and they could be weekly, they could be monthly, they could be quarterly, but this is just real time constant communication because the pace of business, the pace of innovation is going so fast. We have to have that direct line of communication product to product team. We have to have that direct line of communication, engineering to engineering, because with everything going in on. Everything going on in the macroeconomic climate today, especially given concerns around sovereignty. Um, I run a global business, so we have customers saying, Hey, I don’t wanna host my data in a place where I don’t align with the values. That’s a real situation. That was actually a topic at Davos, as you mentioned, um, Nina. And so, um, we’re rapidly addressing these concerns with our customers and meeting our customers where they are. [00:09:00] Um, but it’s that real time constant connectivity. Um, and we’re frankly. We’re seeing it across the board. Um, but the operating model has to change. We have to look at more advanced, modern models, uh, for these partnership businesses to sustain in this next wave of transformation. Frankly, Vince Menzione: you know, it’s, so, you talked about values? Yes. This is, this leads into another conversation, right? When we talk about ai, we talk about, we talk about AI and the use, use cases. We skip over things like values and trust and governance. Katharine Kennedy: Oh, good segue. This is, this is my passion, please. Oh, I get so worked up about this. Good. So I, I had the privilege of, um, sitting, uh, with our SLC community a couple weeks ago, and, uh, they introduced, oh, here’s our amazing new, uh, pitch. We were just [00:10:00] speaking about it in the back actually. And, and it is, it’s amazing. And, uh, they said, do you have any feedback? And I was like, oh. And I waited and I saw everybody, every, you know, oh, we need to change this or tweak that. And I, and I waited. And then at the last moment I stood up. I was like, okay, I gotta say it. I was like, you say intelligence and trust. I, this is a small tweak, but trust has to be first, foremost, first, last, center, everything. Trust has to be everything. And, um, and I truly mean that. And I think, you know. Of all the companies I’ve worked for and I’ve worked for quite a few, um, Microsoft is the company that I believe in the most that can do the most good in society and in the global. Macroeconomic economy, a anything right in the world, in your communities. Um, and so one of the things that really struck me, and I keep coming back to with Microsoft and the, the topic of trust is how Microsoft, [00:11:00] um, was first to the table in this, in this, um, moment of ai. You know, introduction a few years ago to say, Hey, we need a set of core values and ethics and principles that we’re all gonna, we’re all gonna marshal around and I haven’t heard it as much recently, and now it’s coming back. And, uh, you know, the, the six core principles that Microsoft used is, I’m just gonna tell you right now, our fairness, reliability and safety, privacy and security, inclusivity, um, transparency and accountability. And it’s not. Just six principles that you see on a poster in the offices. These are embedded, again, back to the operating model across every single aspect of our business. So within our product, within our engineering, even just in our collaboration tools, you could be sending a teams message and you’ll get a notification, Hey, this is not aligned to the Microsoft. Core [00:12:00] values of ai. And so there are gates and governance and guardrails built into every layer of our technology stack and then across the company in our operating rhythms. And that is what gets me so excited and gets me up at, at out of bed in the morning. Um. I actually got a call from Sila. No one wants a call from Sila. Does anybody know Sila? Uh, yeah. Yes. Okay. That’s our legal, that’s our legal team. Legal affairs. Sila. Yeah. No one wants that call. Uh, I actually, I got so excited. I was like, are you calling about responsible ai? ’cause I was one of the first, um, I was one of the first to raise my hand to say. We will sign up. Was it Brad Smith calling you? Oh gosh. Oh, that would be a dream. I think he’s so, I’m, I love him. I think he’s so cool. Um, I love that you actually, sorry, side, I’m gonna take you on a side tour. Next slide. Um, my favorite thing to do is pull up the news and you’re seeing something from the Prime Minister in, you know, Germany and Brad [00:13:00] Smith’s in the foreground Yes. Of every photo. You’re just like, wow, we’re influencing at such a global. Um, base that I could just, it’s hard to wrap your head around sometimes, but, so anyways, going back, I’m gonna take us back to trust. Um, please. Vince Menzione: Well, I just think we need to apply it back to ai, right? Because it is so important. It is. It is. These agents are out there and if they’re not governed and if you don’t Yeah, yeah. Katharine Kennedy: I’m so, so, yeah, thank you. Keeping me on track. So, so why I am excited about it is, is because, um. As we’re going out into our communities, um, we’re here in the southeast and one of the biggest issues that comes up over and over again is, how do I trust that AI is not gonna learn off my data? How am I gonna trust that it’s telling me the right information? And so on and so forth. And that’s when I get to this great conversation about trust and our responsible AI pact and, um. This is, this is truly what I mean, that it can be a force [00:14:00] multiplier, but it can be a force for good. And if you don’t have those guardrails and that governance and those principles aligned across the companies. You fall down, right? You fall down with the customers, you fall down with the organizations you’re serving. And so going back to our North Star two, we align there, we align with the values and the ethics, and then we can start to really build a business together. And that’s how we were able to do it so fast. And so, um, at such scale, at such global scale, um, with. ServiceNow, but now we’re going to take a mature partner in Adobe and we’re gonna take them to the frontier in a way you haven’t seen before. So. Just a little commercial. Adobe is gonna be announcing their Adobe marketing agent. I love it as GA next month. So they are a frontier firm for us. Yes, very exciting round of applause for Adobe there. For Adobe. Yeah. And more to come. So we’ll be [00:15:00] having, uh, their firefly, uh, video models coming out on Azure and available through Marketplace as well, um, coming soon. So lots of exciting things happening. Vince Menzione: Sounds exciting. So let’s talk about those partner big wins that you’re saying. Give us some examples of those. Katharine Kennedy: Now are you talking about from a Microsoft and Adobe co-innovation perspective? Yes, from the co-innovation perspective. Okay. Yeah. Um, so from a co-innovation perspective, this is. This is a labor of love. Um, I approach it in a very disciplined manner. The way that we look at, um, these frontier firms is we’re leading with co-innovation versus leading with revenue. And it’s a, it’s, it’s a paradigm shift that takes everyone to buy in back to my earlier point, but also, um, the hardest part is. Teaching companies, um, to do things differently. Uh, so we start with [00:16:00] engineering and product. And actually before we get there, we start with customer and we sit with our customers. We understand what our customers are asking for. We’re understanding the value that they need unlocked, and typically it’s at the data data layer. And so what we’re doing is we’re seeing, okay, what are the data things? What are the data silos that need to be unlocked? And so we start to kind of build up from there, taking the customer perspective. Then we sit with engineering and product and we say, okay, what do we have on the truck today? How can we elevate this to an AI led AI first motion that meets our customers where they are in their AI journey? And delivers value and business outcomes day one versus, hey, we have to go through this laborous process. One of the other things we’re seeing is forward deployed engineers. Um, so thinking about, Hey, how do we sit with our customers and start architecting. What they need to address their business challenges today, um, because AI [00:17:00] can solve a lot of this, right? And so it’s a really interesting model shift that we’re seeing across the board within Microsoft, within our largest ISVs, and within our customer and our, um, ecosystem community with our GSIs, our sis, as well as our channel. Vince Menzione: So I know we were. You’ve had a lot. We, we had Jason up here talking about marketplace. Yes. And Jason Grey, Ja. Oh no, Jason. R Jason. R Jason. Yeah. We’ve had Jason Grey. He’s had Jason Grey. Yes. Well, we, um, you’re, you ServiceNow got called out in that last set session. I know. I was thinking about marketplace and co-selling. Yes. And then ecosystem. So I wanna like tie those three things together if that’s possible with you. Like what are you seeing from a best practice perspective. Obviously ServiceNow has been a top a top partner. We’re starting to see a lot of, well, channel D, channel [00:18:00] resellers, and the like. What are you seeing from a best practice perspective and is there yes. Central opportunities there? Katharine Kennedy: Yes, yes, yes, yes, yes, yes, yes. Okay. Three things. Um, one is AI led innovation. First and foremost, you gotta have the solution. You gotta have it. If you don’t have the solution, you don’t have something to sell. Second is a, um, AI led go to market hero motion. And what I mean by that, so in the, I’ll use ServiceNow as a, as a. Example ServiceNow. We created a, the first, uh, copilot plus, um, ServiceNow assist agent to agent go to market hero story. It landed really well with our customers and so we started to build off of that and we integrated across, um, up and down the stack. Like I mentioned, the data layer, the agent layer, and the ui. Um, and our customers were thrilled. They were like, wow. What else can we do with this? Can we unlock HR with this? Can we unlock. [00:19:00] What else can we do? Finance? Can we do finance? And so we started to see these, these moments in time where our customers were taking the technology and taking it to places we just hadn’t even thought about yet. Um, so I would say those two. And then the third would be, uh, making sure that we’re enabling the field. In a way that they know that story, they can tell that story, and then they have access to people to support that story. Um, and then wrap that in marketplace leverage micro, uh, marketplace as a scale motion. And now I know we still have opportunities to continue to improve around marketplace. Um, but we’ve come a long way and we’re seeing tremendous growth and scale out of this engine. So it’s, it’s definitely a hidden, um. I would say honestly, it’s still a hidden gem in the Microsoft. Uh. Bag, if you will. Vince Menzione: $300 billion in total.[00:20:00] Katharine Kennedy: Yeah, I seriously, yeah, but not anymore, I should say. Yes, I’ve been to Singing from the Rooftop. Yes. Vince Menzione: And you’re gonna be back this afternoon, right? Yes. A session with Ashley, so, oh, okay. I think, was it with Ash? Maybe? Oh know, maybe. I don’t know. Maybe. I’d be delighted it’ll be back the same. I’m happy to be back. I wanna make sure, I do wanna make sure, we’ll, we’ll cover some more of this there. Katharine Kennedy: And then the last thing, yeah. Shared KPIs. Yes. Shared KPIs. We gotta track it. We gotta be accountable. So get your vision aligned. Get your vision, get your organizations across all of the disciplines aligned. Yes. And then have a set of shared KPIs and owners for each of those KPIs. Yes. Right. And govern it. And govern it. Govern it, yeah. Report up to the CEO on a weekly basis, on a monthly basis, on a quarterly basis. I started reporting up to our CEO and he was like. What is she doing? He’s like, this business is going really, it’s growing fast. What is she doing? Can we do this somewhere else though? Um, it’s, you know, making sure people know the story, um, [00:21:00] and everyone’s buying in and they’re accountable. It’s, um, it’s a simple thing, but it’s powerful. Thank you for having me. Vince Menzione: Thank you so much. I really, yeah. Appreciate it. Thank you everyone. Alright, thanks. You don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

Greg Brady, Brad Smith, Host of NO B.S. with Brad Smith which you can hear 9 to noon & David Cooper, host of The Last Show with David Cooper, 12pm-1pm and 7pm-9pm discuss: 1 - What is your favorite space movie? 2 - What is the oddest condiment you've put on something? 3 - What was the first album you bought and what format was it? Learn more about your ad choices. Visit megaphone.fm/adchoices

It's a bonus episode this week, taken from Lunch with Haley.   Top staffing firms aren't just selling differently — they're selling smarter. In this Lunch with Haley, we'll walk through the essential tools, content, and AI workflows every staffing firm needs in 2026 to shorten sales cycles, differentiate effectively, and empower buyers to make decisions faster. Expect to Learn: What's changed in the 2026 buyer journey — and how to adapt The self-service and buyer-enablement assets every firm should have Practical examples of sales collateral that increase conversion How to use automation and AI to strengthen follow-up Tools that accelerate proposals, presentations, and positioning Whether you're refining your process or rebuilding it, this Lunch with Haley gives you a sharper sales toolbox for 2026. About the Speakers David Searns, Co-CEO, Haley Marketing When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years. Brad Smith, Chief Strategy Officer, Haley Marketing Brad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms. Rachel Reed, Senior Automation Specialist Rachel is a recruitment and sales automation expert specializing in marketing automation strategy and execution for clients large and small. With experience in both recruitment automation and B2B sales strategy, she brings a unique perspective to the potential of automation tools in the industry. Rachel excels in making sophisticated platforms accessible and valuable for staffing and recruiting professionals – delivering actionable strategies to drive sales leads, qualified applications and customer retention.

Weer kopzorgen voor de directie van ASML. Leden van het Amerikaanse congres hebben namelijk een wetsvoorstel ingediend dat de chipmachinemaker raakt. In dat voorstel worden de exportbeperkingen voor hoogwaardige chiptechnologie bij bondgenoten aangescherpt. Eerst moet dat via diplomatie gebeuren. Als dat niet lukt, willen de senatoren dat de VS zelf maatregelen neemt. Dat kan dan bijvoorbeeld door de export van Amerikaanse onderdelen aan banden te leggen. Deze aflevering hebben we het over deze nieuwe tegenvaller voor ASML. Wat betekent het voor de omzet die ze uit China halen? En schieten de Amerikanen zichzelf niet in de voet, nu ze nog een handelsdeal met China proberen te sluiten? Microsoft komt ook voorbij deze aflevering. Dat zet z'n zinnen op Japan. Microsoft gaat 10 miljard dollar investeren Japanse AI-infrastructuur. Over bedragen gesproken: we moeten het ook hebben over de beursgang van SpaceX. Die wordt gekker en gekker. Er wordt nu een prijskaartje van 2000 (!) miljard dollar aan het bedrijf gehangen. Als dat uitkomt, is het ruimtevaartbedrijf meer waard dan Meta én Tesla. Verder hebben we het dit keer over: Het Amerikaanse banenrapport. Je hoort wat dit zegt over de Amerikaanse economie (en het rentebeleid) Shell, dat een bod wil uitbrengen op een olie- en gasveld OpenAI heeft al wat gekocht: een talkshow! Al die sombere voorspellingen over de impact van de Iran-oorlog. We vertellen je welk scenario je nu écht serieus moet nemen Te gast: Bob Homan van ING Investment Office BNR Beurs is een journalistiek onafhankelijke productie, mede mogelijk gemaakt door Saxo. Over de makers: Jelle Maasbach is presentator van BNR Beurs en freelance financieel journalist. Zijn favoriete aandeel om over te praten is Disney, maar daar lijkt hij de enige in te zijn. Sinds de eerste uitzending van BNR Beurs is 'ie er bij. Maxim van Mil is presentator van BNR Beurs en journalist bij BNR, waar hij zich focust op de financiële markten en ontwikkelingen in de tech-wereld. Je krijgt hem het meest enthousiast als hij kan praten over ASML, of oer-Hollandse bedrijven zoals Ahold of ABN Amro. Jorik Simonides is presentator van BNR Beurs, economieredacteur en verslaggever bij BNR. Hij wordt er vooral blij van als het een keer níet over AI gaat. Milou Brand is presentator van BNR Beurs, freelance podcastmaker en columnist bij het Financieele Dagblad. Jochem Visser is presentator van BNR Beurs, maakt Beursnerd XL en de podcast Onder Curatoren. Vraag hem naar obscure zaken op financiële markten en hij vertelt je waarom het eigenlijk nóg leuker is dan je al dacht. Over de podcast: Met BNR Beurs ga je altijd voorbereid de nieuwe beursdag in. We praten je in een kleine 25 minuten bij over alle laatste ontwikkelingen op de handelsvloer. We blijven niet alleen bij de AEX of Wall Street, maar vertellen je ook waar nog meer kansen liggen. En we houden het niet bij de cijfers, maar zoeken ook iedere dag voor je naar duiding van scherpe gasten en experts. Of je nu een ervaren belegger bent of net begint met je eerste stappen op de beurs, de podcast biedt waardevolle inzichten voor je beleggingsstrategie. Door de focus op zowel de korte termijn als de lange termijn, helpt BNR Beurs luisteraars om de ruis van de markt te scheiden van de essentie. Van Musk tot Microsoft en van Ahold tot ASML. Wij vertellen je wat beleggers bezighoudt, wie de markten in beweging zet en wat dat betekent voor jouw beleggingsportefeuille.See omnystudio.com/listener for privacy information.

VOV1 - Doanh nghiệp công nghệ thông tin (IT) hàng đầu thế giới của Mỹ Microsoft vừa công bố một dự án đầu tư và hợp tác kinh doanh có quy mô rất lớn tại Nhật Bản.Hôm nay 3/4, tại Tokyo, Phó Chủ tịch kiêm Tổng giám đốc Microsoft, Brad Smith đã công bố một kế hoạch đầu tư vào Nhật Bản đến năm 2029, với quy mô lên tới 10 tỷ USD. Theo dự án này, Microsoft sẽ liên kết với Hãng Softbank - một tập đoàn công nghệ và viễn thông đa quốc gia hàng đầu Nhật Bản, để xây dựng và vận hành một trung tâm dữ liệu cần thiết cho phát triển trí tuệ nhân tạo (AI) tại Nhật Bản.Microsoft cũng sẽ hợp tác với các doanh nghiệp Nhật Bản như NTT Data, NEC để đào tạo khoảng 1 triệu kỹ sư IT, với lộ trình đến năm 2030. Ngoài ra, trong bối cảnh các địa phương và doanh nghiệp Nhật Bản đang chịu nhiều thiệt hại từ các vụ tấn công mạng, Microsoft sẽ phối hợp với Cơ quan cảnh sát Nhật Bản và các cơ quan chức năng khác nghiên cứu các biện pháp đối phó.Dự án này của Microsoft được Chính phủ Nhật Bản đánh giá cao. Trong cuộc gặp vừa diễn ra hôm nay với ông Brad Smith, Thủ tướng Nhật Bản Takaishi Sanae nói: “Tôi rất hoan nghênh việc Microsoft đánh giá cao tiềm năng tăng trưởng của Nhật Bản, mong muốn tăng cường đầu tư, quản lý dữ liệu và đào tạo nhân lực tại Nhật Bản. Tôi mong muốn chúng ta tiếp tục thúc đẩy hợp tác hơn nữa”.Về phần mình, nhà lãnh đạo của Microsoft cho biết ngoài dự án nêu trên, Microsoft còn quan tâm đến một số vấn đề khác. Trả lời báo chí sau cuộc gặp với Thủ tướng Nhật Bản, ông Smith nói: “Tôi cũng đã trao đổi ý kiến với Thủ tướng Takaichi cả về vấn đề tăng cường an ninh mạng của Nhật Bản, nâng cao kỹ năng cho các kỹ sư của Nhật Bản. Đây là những yếu tố mang lại nhiều cơ hội.”Dự án đầu tư này của Microsoft cũng được đánh giá là rất phù hợp với nhu cầu trong giai đoạn hiện nay của Nhật Bản, khi Tokyo đang mong muốn thúc đẩy phát triển AI trong nước, song song với việc nâng cao năng lực quản lý và bảo đảm an toàn dữ liệu./.Tuấn Nhật và Ngọc Huân/ VOV Nhật BảnPhó Chủ tịch kiêm Tổng giám đốc Microsoft Brad Smith và Thủ tướng Nhật Bản Takaishi Sanae Ảnh: Jiji Press

Learn when you listen. Know your strengths can be weaknesses. Take your space before someone takes it for you. This 200th 'Best of' episode collects hard-won lessons learned and one-of-a-kind moments from this podcast's past 6 years. Listen to the late Jane Goodall recall a transformative run-in with a grumpy cabbie or hear the critical question that helped AWS teams get future-ready. It's a hit parade of top names, from IKEA to Microsoft, from Misty Copeland to Matt Damon, drawing insights and turning points that have shaped CEOs, startup founders, actors, activists, fashion designers, AI pioneers, best-selling authors and more find solutions and drive meaningful change.  In this episode: Unexpected turning points Jane Goodall, Jane Goodall Institute, on connecting with people you disagree with (Recorded 2021) Al Gore, Former US Vice President and founder of the Climate Reality Project, on his climate  communication turning point (Recorded 2021) An AI Powered Future Swami Sivasubramanian, AWS, on the question that got teams future-ready (Recorded 2024) Adam Grant, organizational psychologist and Wharton professor, on how to practice the soft skills an AI era will need most (Recorded 2025) Suleika Jaouad, best-selling author, on thinking beyond our 'resume virtues' (Recorded 2026) Bringing people together: Diane von Fürstenberg, fashion designer, on a habit she swears by (Recorded 2024) Misty Copeland, ballerina and activist, on unlocking potential (Recorded 2025) Jagan Chapagain, IFRC, on why effective listeners are learners (Recorded 2024) Brad Smith, Microsoft, on having a personal sounding board (Recorded 2024) Seeking innovation Matt Damon and Gary White, founders - Water.org, on the value of experimentation and failure (Recorded 2026) Nela Richardson, Chief Economist - ADP, on thinking outside the box (Recorded 2024) Gail Whiteman, Rainn Wilson, Arctic Basecamp on rethinking communication (Recorded 2023) Advice they swear by Daphne Koller, AI pioneer and insitro founder, on how strengths can become weaknesses (Recorded 2024) Fidelma Russo, CTO - Hewlett Packard Enterprise, on knowing yourself (Recorded 2024) Ulrika Biesèrt, CHRO - Inkga Group / IKEA, on taking your space (Recorded 2024) Meeting the moment Jonathan Reckford, Habitat for Humanity, on how serving others to bridge division (Recorded 2024) John Amaechi, psychologist, leadership expert and author, on finding your inner giant (Recorded 2021) David Miliband, IRC, on how leaders can navigate an increasingly disordered world, and the change that will be needed next (Recorded 2025) Related episodes:  Meet The Leader - Adam Grant: Future leaders won't succeed without this key trait Watch here - YouTube: https://www.youtube.com/watch?v=buVVIpttzUA Meet The Leader - Ballerina Misty Copeland: Unlocking potential and a leader's most 'vital' role Watch here - YouTube: https://www.youtube.com/watch?v=qNwmJJMRt4o&t=1s IRC's David Miliband: How leaders can meet the moment in an increasingly disordered world Watch here - YouTube: https://www.youtube.com/watch?v=ABadygYvsZ0&t=16s Listen here - Spotify: https://tinyurl.com/42hzpvvmRead here - Transcript: https://tinyurl.com/3vk4723b Matt Damon and Gary White: Why the Global Water Crisis Is Really a Finance ProblemWatch here - YouTube: https://www.youtube.com/watch?v=d95kccQuFUk Listen here - Spotify:  https://tinyurl.com/ybwhf395 Read here - Transcript: https://tinyurl.com/b8a2sr34

Master the $500B Cloud Marketplace Engine Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this compelling discussion, Vince Menzione sits down with Dexter Hardy, founder of Ntegral and the visionary behind Spark, to deconstruct the massive transformation happening within the cloud ecosystem. Dexter shares his journey of evolving from a traditional systems integrator to a marketplace powerhouse with over 300 solutions and customers in 100 countries, revealing the “Marketplace Operating System” that drives global sales without a massive headcount. They dive deep into the Spark GTM methodology, discussing how companies can bridge the gap between building a solution and actually driving “Get It Now” transactions while navigating the $500 billion committed cloud-spend landscape. From the nuances of multi-party private offers to the critical role of AI in becoming a “frontier firm,” this episode provides a high-level masterclass for any partner looking to turn the marketplace into their most effective revenue stream. https://youtu.be/VLkkuHPpYuk?si=x03Odt2UsCjhtVf4 Key Takeaways The cloud marketplace represents a potential $500 billion in committed spend that partners cannot access without MAC-eligible, transactable solutions. Marketplace as a Service (MaaS) helps traditional SIs pivot to becoming SDCs or ISVs by providing a strategic roadmap for IP conversion. Successful marketplace strategy requires a “Marketplace Operating System” that aligns digital sales with your internal operations and business goals. The “Get It Now” economy allows for 24-hour global sales and lead generation without the need for traditional manual email or phone chains. Becoming a “Frontier Firm” means combining human experience with AI to do things faster, better, and more efficiently than the competition. Co-selling is evolving beyond just the hyperscalers to include rich, multi-party private offers involving resellers and distributors. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Integral, Spark, Marketplace as a Service, MaaS, Marketplace Operating System, Marketplace Strategy, Transactable Offers, Get It Now button, SI to ISV pivot, SDC, Microsoft Marketplace, AWS Marketplace, Google Cloud Marketplace, IP Co-sell, MAC eligible, Multi-party private offers, REO, Reseller enabled offers, Cloud Committed Spend, Frontier Firm, AI agents, Spark GTM methodology, Marketplace Optimization, Digital Sales Flywheel. Transcript: Dexter Hardy Audio Episode [00:00:00] Dexter Hardy: AI in the hands of someone who has no idea what they’re doing is just a, it’s a faster way to failure, right? Yeah. ’cause they have, they [00:00:06] Vince Menzione: still don’t understand the concepts. [00:00:11] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Dexter Hardy, the founder of Integral for a compelling discussion. Dexter, welcome back to the podcast. Great to be here, Vince. It’s [00:00:29] Dexter Hardy: always a pleasure. [00:00:30] Vince Menzione: It is so good to have you back in Boca. [00:00:33] Vince Menzione: Uh, we just wrapped up our ultimate partner executive winter retreat. We call it the Winter Retreat now. [00:00:39] Dexter Hardy: Yep. [00:00:39] Vince Menzione: It’s still February when this airs. It’ll probably be March or April. [00:00:43] Dexter Hardy: Okay. [00:00:43] Vince Menzione: But, um, yeah, the weather in the north has been, they’ve had a tough winter. [00:00:49] Dexter Hardy: Yeah. It’s been brutal [00:00:50] Vince Menzione: for, it’s been brutal. Even, even Atlanta where you are. [00:00:53] Vince Menzione: Had a little bit of winter this year as well. [00:00:54] Dexter Hardy: I was happy to get on the flight. Yeah. It was like 29 degrees the day out, so, [00:00:59] Vince Menzione: so, um, this is your second time Yeah. On Ultimate Partner. And we’ve been friends for, we’re just talking about this. You’ve been to every single one of our Ultimate Partner events. [00:01:10] Vince Menzione: Nine events, [00:01:12] Dexter Hardy: yep. [00:01:12] Vince Menzione: Three times here in Boca and then in other cities like Dallas and Las Colinas. Seattle, Seattle and Reston. Oh my goodness. And we’re back in Seattle again in May. So, uh, we’ve been, we’ve been busy. We’ve been busy. Both of us have [00:01:27] Dexter Hardy: Scott Myer [00:01:28] Vince Menzione: up and we’ve been, and we were introduced. We’ve been friends and worked together. [00:01:31] Vince Menzione: And so I would love to get caught up on you and Integral. [00:01:35] Dexter Hardy: Yeah. [00:01:36] Vince Menzione: Um, the first time we sat down, we talked about Integral as a marketplace. Uh, customer base or, or, or vendor supporting the marketplace. [00:01:45] Dexter Hardy: Yep. [00:01:46] Vince Menzione: And you were, you’ve been, uh, showcased at Microsoft with the Marketplace organization. You’ve done some astounding things in terms of driving business without like a big sales force, you know, and driving marketplace sales, uh, to very high levels. [00:02:02] Dexter Hardy: Yep. [00:02:03] Vince Menzione: And, uh, and now you, I’ll call it a little bit of a twist and turn, but now. You’ve taken all the great learnings, and I’m probably sharing some of your thunder here, but you’ve taken all the great learnings that you’ve had in marketplace and your business [00:02:16] Dexter Hardy: mm-hmm. [00:02:16] Vince Menzione: And now you’re like looking at all these other companies, they’re probably trying to do the same thing and finding ways to help them. [00:02:21] Vince Menzione: So let’s, let’s talk about that. Let’s talk about where you’re going. [00:02:25] Dexter Hardy: Yeah. So, so thanks for that. And it’s always a pleasure to be, you know, in the room with you, especially on the podcast, uh, seeing it grow over the years. And, um, to kind of double click on. How did we get to where we are with, uh, spark Bi Integral? [00:02:40] Dexter Hardy: Um, it’s our marketplace as a service offering. Um, we [00:02:46] Vince Menzione: marketplace as a service. You get that? I just wanna make sure people are listening and watching. Get that. That’s a, that’s a new acronym for me. [00:02:53] Dexter Hardy: That’s a new one. But, but what we, how do we get there? So to your point, yes, we. We’re a, um, marketplace first organization looking at the digital sales leaned in heavily on marketplace. [00:03:08] Dexter Hardy: Um, and what we were doing internally was we created our marketplace operating system. Like literally, how do we run our business? How do we digitize, how do we get those, uh, how do we turn the marketplace into our 24 hour sales guy? Yeah. Taking all those lessons learned how you deal with the hyperscale or how do you understand, you know, the, the signals that’s happening in the market. [00:03:33] Dexter Hardy: Uh, coupling that with, because we’ve been a member of this wonderful organization and getting into the partner community ecosystem, we get asked a million times, I bet. What do you do? How do you do it? That’s help us understand marketplace and so what we. What we saw there was an opportunity to both lean into the challenges that other partners are facing. [00:04:00] Dexter Hardy: If you’re an SI that’s trying to pivot [00:04:02] Vince Menzione: yep, [00:04:03] Dexter Hardy: and be in the marketplace, you’re already established company, how do you create Transactable offers? How do we take the the marketplace opportunity and leverage AI and put our agents in the marketplace? Our aha moment was this is, this is an en enablement opportunity that we can get into and basically be the first ones in because we leaned into it, we understand it. [00:04:35] Dexter Hardy: What makes us different from the other companies is we actually use that methodology every day. [00:04:43] Vince Menzione: For those who maybe didn’t listen to the last podcast we did together, I know this story, but I want others to know the context of it. Tell us about your transformation to a marketplace firm. [00:04:54] Dexter Hardy: Okay, for sure. [00:04:56] Vince Menzione: Maybe the shorter version. [00:04:57] Dexter Hardy: The shorter version, [00:04:57] Vince Menzione: but I, I do know that there was some, you were in business for a long time before this became the business strategy. [00:05:03] Dexter Hardy: Yeah, so the shortened version business founded 2002, Microsoft partner for many years. Yep. 2020. Si. Si as an si. 2020 COVID. [00:05:16] Vince Menzione: Yeah. [00:05:16] Dexter Hardy: Consulting 2.0. [00:05:17] Dexter Hardy: How do you do what you do at scale for others? Taking your ip, converting it. We did that at 2020. Embraced the marketplace. We created our solutions, deploy them to the marketplace. The rest is history. We leaned in how [00:05:32] Vince Menzione: many solutions in the [00:05:33] Dexter Hardy: marketplace, over 300 solutions. I wanna [00:05:35] Vince Menzione: make sure people [00:05:35] Dexter Hardy: got that. [00:05:35] Dexter Hardy: Over a hundred, 300 [00:05:36] Vince Menzione: solutions. [00:05:37] Dexter Hardy: Over 300 solutions. Yeah. Uh, we have. Customers in over a hundred countries. I mean, and [00:05:42] Vince Menzione: yeah. [00:05:43] Dexter Hardy: You know, continuing to build and expand our customer base on a daily basis. And so, [00:05:48] Vince Menzione: and they’re, and they’re buying when you, while you sleep. I mean, we, we’ve known each other pretty well for a number of years. [00:05:54] Vince Menzione: And [00:05:54] Dexter Hardy: yeah, [00:05:54] Vince Menzione: you have customers like, um, I’ll throw out a number, like 25,000 customers, probably, maybe beyond that. And these customers are buying your solutions. All hours of the day and night, [00:06:06] Dexter Hardy: right? Yeah. I I love the get it now button in the marketplace. Literally all they have to do to work with us or transact with us is click on, get It Now, and that’s the transactable offer that everyone, there’s this mystique around. [00:06:19] Dexter Hardy: People are like, well, we don’t have any leads. We can, you know, our, we have an offer in the marketplace and nobody’s clicking on it. And I’m like, Hmm, [00:06:27] Vince Menzione: yeah, [00:06:27] Dexter Hardy: we can help you with that. Right? And so, um, you know, that’s how we. Our, our story with that, our background with that was it’s our 24 hour sales guy. We drive our campaigns, we align with the solution plays. [00:06:41] Dexter Hardy: We’re getting those clicks with, to your point, without this huge army of people. Yeah. And so now we’re saying from a marketplace strategic advisory, a lot of people were saying it earlier, like, you know, marketplace isn’t this adjacent thing to business. How do you strategically think about it as. Um, part of your business all up. [00:07:03] Dexter Hardy: How do you add that as a revenue stream, uh, for your organization? And yeah, there may be some changes that you need to make, you know, how do you incorporate the channel? How do you add in all of the things that you’re currently doing, but create that as a flywheel for this. Get it now economy. [00:07:22] Vince Menzione: So all the, I’m, I’m thinking out loud, like there’s probably a lot of people watching you up on stage at these events talking about how you evolved your company and grew it. [00:07:31] Dexter Hardy: Yeah. [00:07:32] Vince Menzione: Going, that’s me. [00:07:33] Dexter Hardy: Yeah. [00:07:33] Vince Menzione: That’s me. The old, the old version of you absolutely is them. [00:07:37] Dexter Hardy: Yeah. [00:07:38] Vince Menzione: And they all, they all want help. [00:07:39] Dexter Hardy: They all, [00:07:40] Vince Menzione: everybody wants help in marketplace. [00:07:41] Dexter Hardy: Right. And [00:07:43] Vince Menzione: yeah. [00:07:43] Dexter Hardy: And, and to that end. Because I was them. I understand how their mind, it’s a mindset shift, right? You’re saying, okay, we have these traditional sales, we’re a systems integrator, we have all this ip, these, there are all these things that we can do. [00:07:57] Vince Menzione: Yeah. [00:07:58] Dexter Hardy: I don’t, how do we convert this to transact ability? How do we get our sales teams enabled to sell it? And I was, and my, my feedback and my response to that is, well, one, we have a service for that. It’s our marketplace advisor services. I’m sorry for the plug, but not sorry. [00:08:16] Vince Menzione: No, we’re, no, we’re gonna plug today as well. [00:08:18] Vince Menzione: Much as you want. [00:08:19] Dexter Hardy: Yeah. [00:08:20] Vince Menzione: And then I think about this too, because a lot of these sis are developing, we’re just, uh, talking with Agua about MSPs, developing agents for their customers and then making ’em repeatable. [00:08:30] Dexter Hardy: Yep. [00:08:31] Vince Menzione: And so you have other sis that are creating AI tools and agents. Microsoft is created and the, and so has AWS and Google, they’ve created space in their marketplaces for agent AI tools. [00:08:44] Dexter Hardy: Yep. [00:08:45] Vince Menzione: And so now you’ve got all these companies that were traditional sis that are now becoming what we would call ISVs or, or SDCs. And they need help in getting these solutions to the marketplace. [00:08:57] Dexter Hardy: Absolutely. [00:08:58] Vince Menzione: So, so talk about what you’re doing with Spark. [00:09:00] Dexter Hardy: Yeah. So our concept with Spark is. When you look at enablement, so you’ll have platforms that are enablers and a lot of people will say, well, what makes Spark different? [00:09:12] Dexter Hardy: Why? Why you versus Tackle Or Sugar? [00:09:15] Vince Menzione: Yeah. [00:09:15] Dexter Hardy: Any of the other work span. Work span or any, they’re all friendlys to us because we’re meeting you where you are. Right. In order for you to use their platform, you gotta already have the solution together. [00:09:29] Vince Menzione: Yeah. [00:09:30] Dexter Hardy: Right. They can help you deploy. There’s Deploy. They are a deployment firm or [00:09:35] Vince Menzione: Right. [00:09:36] Dexter Hardy: Um, platforms We’re saying [00:09:38] Vince Menzione: they’re middleware in many respects. Correct. Between the, they’re, [00:09:41] Dexter Hardy: they’re integrated into the marketplace. They’re highly embedded into the systems behind it, and we’re saying what happens before that? I have no idea what solution to build. I have no idea how we’re gonna take advantage of Marketplace. [00:09:58] Dexter Hardy: How is Marketplace gonna change? Again, we had these conversations at dinner. Um, [00:10:04] Vince Menzione: yeah, [00:10:04] Dexter Hardy: all of the big players are saying, we have channel, we have our sales teams, we have all these things already. How does marketplace play into that for us? And so that Marketplace strategic advisory goes into it and says, here’s how. [00:10:19] Dexter Hardy: Right. We have a. Our Spark GTM methodology goes into how do those things play together? What are your KPIs or what are your business goals as an organization all up? And then we marry this, basically a Venn diagram of how we marry marketplace with your current objectives. Okay. To not just be this, uh, ubiquitous thing that’s kind of sitting over on the side, like, let’s just put it in marketplace because we need to, and nobody knows it’s there and nobody knows it’s there. [00:10:49] Dexter Hardy: It’s part of. Everything all up. Your messaging, your sales organization, your, um, documentation that you have for your organization. So now everyone understands, not just you as the, let’s say you’re an SI that you were, but you, the si with your agents and how that plays into your bigger value proposition. [00:11:10] Dexter Hardy: So take [00:11:10] Vince Menzione: us through the, go to the methodology you described the Spark methodology. [00:11:15] Dexter Hardy: Yep. So, um, a lot of people, when they think about. The methodology, you’ll say we’re a, we’re an si. I’m just going to use an example. You’re an si. How, how do I get somebody to click on my, my opportunity? How do I get somebody to understand what we have as a value proposition? [00:11:39] Dexter Hardy: And I’d say to people, well, there’s this, it’s part of the methodology. There’s product viability. Can you build something? Versus should you build something. Right. [00:11:50] Vince Menzione: Interesting. [00:11:51] Dexter Hardy: If you are, if you are out there today and you’re saying, I mean, everybody’s seeing Claude, the agents, you can, you can ask AI to build you pretty much anything. [00:12:00] Dexter Hardy: Yeah. [00:12:00] Vince Menzione: Yeah. [00:12:01] Dexter Hardy: Now the question scary and that, that’s a, that, that introduces a new problem. But it’s, can you do it or should you do it? [00:12:08] Vince Menzione: Yes. [00:12:09] Dexter Hardy: And and what I’ll tell people is part of our advisory, so the steps are. What is your North Star right now and what is the software that would enable you to get on that AI rocket ship to propel you even further with where you are? [00:12:27] Dexter Hardy: Those are the solutions that we would try to [00:12:29] Vince Menzione: Okay. [00:12:30] Dexter Hardy: That out, pull out of, uh, as part of that marketplace. Um, advisory Second, what partner or partner organizations are you a member of? Is it Microsoft? Is it the AWS? Is it, you know, Google Cloud? Google Cloud, what have you, and let’s say Microsoft. What are solution plays? [00:12:51] Dexter Hardy: What is Microsoft focused on? How does what you’re doing as an organization align with that go to market? Mm-hmm. Because now you have that jet power of what they’re, um, promoting along with your organization. [00:13:06] Vince Menzione: Nice. [00:13:07] Dexter Hardy: And then the final piece is, well, now that you’ve done that, how do I get it into market? [00:13:12] Dexter Hardy: How do I, uh, get people to click on it? And that’s where some of the secret sauce that I won’t divulge on this, [00:13:19] Vince Menzione: uh, [00:13:20] Dexter Hardy: but there is some secret sauce to getting the ICPs to lean in, getting the [00:13:25] Vince Menzione: Yeah. [00:13:25] Dexter Hardy: You know, you’re listing to light up inside of that. And so that’s. You know, that’s at a high level. That’s kind of how the marketplace, [00:13:32] Vince Menzione: I think what you’re alluding to, and I, I don’t wanna put words in your mouth, but I do think you’ve done a very good job on what I would call maybe digital marketing, maybe. [00:13:41] Vince Menzione: Would that be the right terminology? Yeah. To make your solutions discoverable, to make people understand that they’re out there and to lean in and be able to purchase them. [00:13:51] Dexter Hardy: Yeah. [00:13:52] Vince Menzione: Which I think I would say that’s probably part of the secret sauce, probably of Spark. That is what you’re saying because a lot of organizations struggle here. [00:13:59] Dexter Hardy: Yeah. [00:14:00] Vince Menzione: They put something in the marketplace and nothing ever happens with it. Even even big companies do that. They don’t know how to do it. [00:14:06] Dexter Hardy: So, so yeah. Without divulging the secret sauce, I had a gentleman ask me yesterday, um, during the conference, so how is this different from SEO? I said, good question. [00:14:20] Dexter Hardy: Yeah. Is is SEOS? Is, is SEO involved? Sure, but that’s not the final answer. Because you could do SEO, that doesn’t mean anybody. That just gets you, doesn’t mean anything. Doesn’t mean anything. And so. That’s why I keep going back to this methodology of really aligning it with, uh, what it is you’re trying to accomplish, who it is you’re trying to get to lean in, and then what is the value proposition? [00:14:42] Dexter Hardy: Because at the end of the day, Vince, I think even with any service, like I said, we did our first offerings with our R zero offerings and now we’re doing this. It’s what is the value, right? Um, it’s a hard. Thing to do to really wrap your brain around how your, how your business is going to change from, if you’re doing direct sales and you got your bag and you’re out there selling to now, you mean I don’t have to pick up the phone and call you? [00:15:15] Dexter Hardy: There’s not an email chain that goes out. It’s literally people are just clicking on Get it now to get it [00:15:21] Vince Menzione: and getting it. [00:15:22] Dexter Hardy: That’s a, that’s a mind shift change and that’s. To your point, there is some market, there is some marketing expertise that is required. [00:15:29] Vince Menzione: And we’ve also talked about, I know you and I went down a journey on the co-sell business [00:15:34] Dexter Hardy: Yeah. [00:15:34] Vince Menzione: And how difficult it can be to get a, a seller from a Microsoft or a Google and Amazon involved, unless it’s, you know, a $10 million transaction, they don’t want to get involved. [00:15:45] Dexter Hardy: Right. [00:15:46] Vince Menzione: Uh, you really wanna reach the customer. Because you know, the hyperscalers is great. If you’re driving a ServiceNow or an ADO a big solution, it’s gonna be tens of millions of dollars. [00:15:56] Dexter Hardy: Yeah. [00:15:57] Vince Menzione: But if you are an SI and you’re selling this as part of maybe a services offering, or you’re selling it as, you know, you’re just selling as a standalone. [00:16:04] Dexter Hardy: Right? [00:16:05] Vince Menzione: Um, you want as much eyeballs and transactions as possible and you’re not gonna get that just going co-selling. [00:16:12] Dexter Hardy: Right. And, and the other part of that I will say about co-sell. [00:16:17] Dexter Hardy: I think co-sell has gotten like a dirty rap or bad rap around it. Co-sell is with the hyperscaler, but it’s with other partners too. [00:16:28] Vince Menzione: Sure, [00:16:28] Dexter Hardy: right? Oh yeah, absolutely. So, um, being in the marketplace gives you the option of co-selling would, not just the hyperscaler, but co-selling with other orgs. And so now anytime that you’ve give, you’ve given yourself that X factor on top of your existing ability to deliver. [00:16:44] Dexter Hardy: That’s where you’re seeing the true power of marketplace. [00:16:47] Vince Menzione: And yesterday you were on stage with Jason Rook. [00:16:50] Dexter Hardy: Yeah. [00:16:51] Vince Menzione: And this was part of the conversation. It was you, Jason Rook and Amit Sinha at, at uh, work Span. [00:16:58] Dexter Hardy: Mm-hmm. [00:16:58] Vince Menzione: And part of the conversation was around the, uh, reseller enabled offers. And I think what that’s somewhat of what you’re alluding to is that you have other wait routes to market channels to market. [00:17:10] Dexter Hardy: Right [00:17:11] Vince Menzione: through building other partnerships for co-selling. Yeah. That what you, you were alluding to. Yeah. [00:17:15] Dexter Hardy: So, so yeah, there, there are a million ways to, once you’re in, once you have a transactable offer, that’s when you get the magic unlocks. Right. You, the barrier to entry is being in marketplace with a transactable offer. [00:17:31] Dexter Hardy: And if you’re outside of that loop, again, the REO. You’re not available. Guess who? Guess who can’t do that? [00:17:39] Vince Menzione: Yeah. [00:17:40] Dexter Hardy: If you’re not in the marketplace, you can’t do that. [00:17:41] Vince Menzione: Can’t do that. [00:17:43] Dexter Hardy: Multi-party private offers can’t do that. ’cause you’re not in the marketplace. [00:17:47] Vince Menzione: No. [00:17:48] Dexter Hardy: Right. And so what we’re saying is think about all up, how you’re missing out on. [00:17:56] Dexter Hardy: All of these wonderful opportunities to, I think, I think the number got thrown out a couple of times. Jason ran away from it when you said it’s like a $300 billion number on, he [00:18:07] Vince Menzione: didn’t want, he didn’t, he didn’t want me sharing or he wasn’t, he, he didn’t want to, uh, what, what did he say? Validate that that was the right number, but $300 billion in potential cloud budgets. [00:18:21] Vince Menzione: That you could have access to. We know the number across the three hyperscalers is north of 500 billion. [00:18:27] Dexter Hardy: Yep. [00:18:27] Vince Menzione: It’s just that Microsoft doesn’t break out their numbers and make them public, and so we, you know, [00:18:32] Dexter Hardy: and, and [00:18:33] Vince Menzione: estimates. [00:18:33] Dexter Hardy: What I would tell everyone that’s listening, I would invite you to consider [00:18:37] Vince Menzione: Yeah, [00:18:38] Dexter Hardy: the following. [00:18:39] Dexter Hardy: If you’re not in the marketplace with a IP, co-sale or MAC eligible solution, you’re not eligible for that. [00:18:49] Vince Menzione: That’s right. [00:18:50] Dexter Hardy: Spend. And so is that worth it for you as an organization to say, yes, we need to figure out this and get involved with that? [00:19:01] Vince Menzione: So I’m an SI and I raise my hand. I’m like, Dexter, help me. [00:19:06] Vince Menzione: What happens next? [00:19:08] Dexter Hardy: I would say. Let me introduce you to my team. [00:19:12] Vince Menzione: I love it. I love it. [00:19:13] Dexter Hardy: Um, [00:19:14] Vince Menzione: and you’ve been building your team since, uh, we go back now four years, but like yeah. You, you’ve been growing your business, hired some incredible people in your [00:19:22] Dexter Hardy: team. Yeah, we have some rock stars on our team. I’m really, really happy with my team. [00:19:25] Dexter Hardy: Uh, you know, we’re still growing and it’s, it’s a wonderful thing to be in this economy and still growing. Yes. Um, and like I said, yes, we, I would introduce you to my team and my team would then help you, uh, through. The marketplace advisory. We can help you with the health check. We can do the strategic advisory, the alignment around, here’s what we’re doing. [00:19:47] Dexter Hardy: Another thing that I’ll go ahead and put in here, if you already have listings in the marketplace and people aren’t clicking on them, we have marketplace optimization as well. [00:19:58] Vince Menzione: I love that [00:19:59] Dexter Hardy: because we, again, that conversation comes up all the time. Yeah. We put, we, we invested in Marketplace and we have our listing out there. [00:20:08] Dexter Hardy: Nobody’s clicking on it. Well, we can help you with that too. [00:20:11] Vince Menzione: Yeah. [00:20:12] Dexter Hardy: Right, because to your point, it’s not just building an ar, arbitrarily writing something about it, putting it in marketplace. Right. That’s, that’s an arbitrary approach. We’re saying how do you turn those into a lead gen, revenue gen, um, operation arm of your business. [00:20:29] Vince Menzione: Nice. [00:20:29] Dexter Hardy: Which is what we call market marketplace operating system. [00:20:33] Vince Menzione: Marketplace operating. Okay. So we got another, I got another word I need to learn. Another acronym I need to learn. [00:20:38] Dexter Hardy: Yeah. You know, I [00:20:39] Vince Menzione: less, [00:20:40] Dexter Hardy: I’ve been around Microsoft too long, I guess. [00:20:42] Vince Menzione: Yes. I [00:20:42] Dexter Hardy: created all these, [00:20:45] Vince Menzione: so, um, just perspective could, because you’ve been in the marketplace since we talked about COVID. [00:20:50] Dexter Hardy: Yeah. [00:20:51] Vince Menzione: Really. So that’s five years. Five [00:20:52] Dexter Hardy: years. Yeah. [00:20:54] Vince Menzione: Um, talk about how it’s changed from your perspective. I mean, I, we talk about it all. We talk, we have leaders like Jason and Cyril comes here and. Does, uh, speaks about some changes going on, but tell us your perspective on how it’s evolved. [00:21:08] Dexter Hardy: Um, so the marketplace is always evolving really. [00:21:12] Dexter Hardy: Um, from, from when we got in early in the marketplace. Uh, REO didn’t exist. Multi, multi-party. Private offers didn’t exist. The amount of committed spend on hyperscalers little was, wasn’t there. Um, the seller, the field sellers within the hyperscalers. Marketplace wasn’t part of their thing. So, um, you know, when that, when that frontier, not just that, not to confuse terms when that frontier opened up Yeah. [00:21:43] Dexter Hardy: Like there were, you know, it, it really wasn’t a clear path on how do you channel, how do you do sales, how do you integrate with the team? Um, and now there’s a lot more options, uh, for organizations that want to keep some of those motions together. Disti are now able to get involved with the conversation. [00:22:05] Dexter Hardy: They were kinda locked out for a while, but now with the s and the multi-party private offers and disti are in the conversation, [00:22:12] Vince Menzione: it’s lit up the disti like crazy. Yeah. In fact, we were, we just spent time with a few and some friends there and [00:22:19] Dexter Hardy: yeah. [00:22:19] Vince Menzione: Yeah, it’s been wild to watch this. [00:22:21] Dexter Hardy: Yeah. [00:22:21] Vince Menzione: We haven’t talked about AI very much. [00:22:24] Vince Menzione: I mean, we talked about it from a solution and something you put in the, the market as an agent. But we haven’t talked about the change in a big way. Um, what’s your perspective for the partners out there and how they need to think about AI and embracing it and where they are in the journey? [00:22:41] Dexter Hardy: Yeah. Um, I really, AUL said something, uh, in his, in the panel discussion that he had the other day and it, it just really resonated with me. [00:22:53] Dexter Hardy: Uh, will AI take your job? Probably not. The person who’s using AI [00:23:00] Vince Menzione: will take [00:23:00] Dexter Hardy: the job. Will take you [00:23:01] Vince Menzione: job. Yes. [00:23:02] Dexter Hardy: Same thing. That’s really [00:23:04] Vince Menzione: so true. [00:23:05] Dexter Hardy: Same thing for, same thing for companies. Yeah. If you don’t have, and I, I’ll, I’m, I, I’m really gonna ask, I should have asked Jason this question. Why isn’t there a badge for frontier firms for SDCs? [00:23:21] Dexter Hardy: That’s a solution. Partner badge, not a frontier firm. [00:23:24] Vince Menzione: Yeah, [00:23:24] Dexter Hardy: but I’ll say if your company isn’t investing in combining people and ai, you’re missing the boat. [00:23:36] Vince Menzione: Yeah. So be a frontier firm. [00:23:37] Dexter Hardy: Be a frontier firm where it doesn’t matter if you’re an si, SDC, if you are not leveraging that superpower of how do we do things faster, better, quicker. [00:23:50] Dexter Hardy: Make that part of your go to market and your operating total operations, you’re going to get left behind. [00:23:57] Vince Menzione: Yeah. We’re hearing it loud and clear. I mean, all the sessions we had yesterday. [00:24:02] Dexter Hardy: Yeah. [00:24:02] Vince Menzione: All the people like yourself that have been here are all frontier firms. They’re all companies that have leaned in, in a big way. [00:24:07] Dexter Hardy: Right. [00:24:08] Vince Menzione: Um, and in some respect, I mean, we we’re, I’m, I’m saying proceed with caution because I, I know by 2030 our world is gonna look very radically different than it looks today. [00:24:17] Dexter Hardy: Yep. [00:24:18] Vince Menzione: Uh, we just, I need to make sure we have the security and the governance and the data structure the right way so that we just don’t, things don’t just go crazy in some respects. [00:24:27] Vince Menzione: Right? [00:24:27] Dexter Hardy: Yeah. And I, I do think that, um, to your point, you have to, we still have to keep the human factor in everything that we’re doing. Um, there is, again, it’s AI plus your experience that makes you better. [00:24:46] Vince Menzione: Yeah, agreed. [00:24:47] Dexter Hardy: AI in the hands of someone who has no idea what they’re doing is just a, it’s a faster way to failure, right? [00:24:53] Dexter Hardy: Yeah. Because they have, they still don’t understand the concepts. And so I really want to make sure that, you know, when you think about ai, think about it from the context of experience, right? Yeah. [00:25:06] Vince Menzione: And yeah, we can go, we can go down a, a whole discussion point here about ethics and what I’ll call AI for good. [00:25:14] Vince Menzione: Mm-hmm. Like I said, having the right approach, having an ethical approach. We talked about Microsoft on stage yesterday with people like Brad Smith, who, uh, there’s people that have this, this right philosophy and approach to ai. Right. That [00:25:29] Dexter Hardy: right. [00:25:29] Vince Menzione: It will do good for the world and not bad for the world. [00:25:32] Vince Menzione: Yeah. [00:25:33] Dexter Hardy: And I think that has to be, well, I’ll just speak for myself. Can you do something and should you do something [00:25:42] Vince Menzione: Yeah. [00:25:43] Dexter Hardy: You have to, that should be a question that you’re asking yourself. You should be evaluating and you have to have whatever your moral compass is that has to align with your moral compass. [00:25:53] Dexter Hardy: Yeah. Because they’re, you know, because with AI the can you do something becomes a lot bigger. Yeah. [00:26:02] Vince Menzione: Good point. Good point. [00:26:03] Dexter Hardy: Should you do it well, you know, greater good. I think as a, as a collective, one of the things that’s. If it hasn’t rained true. Uh, we all live on this planet. We all are part of the, we’re all in part of a connected ecosystem. [00:26:21] Dexter Hardy: Um, and so can we do it? Should we do it? Those are questions that we need to, you know, really think about as we continue to leverage AI and do the things that we’re doing. I mean, there’s, there’s a lot of opportunities. [00:26:36] Vince Menzione: Good points, good points. So for partners watching, listening today, um, two, couple things. [00:26:43] Vince Menzione: First of all, it’s changing fast. We need like, what would be, we’re at the beginning of 2026. We’re the first quarter, 2026, maybe the end of the first quarter at this point. [00:26:53] Dexter Hardy: Yeah. [00:26:54] Vince Menzione: What is the one or two or three things that partners need to go do differently or better? And then, um, what would you say to them about marketplace and embracing marketplace? [00:27:09] Dexter Hardy: So I’m gonna answer the second question first. [00:27:12] Vince Menzione: Okay. Sounds good. [00:27:14] Dexter Hardy: Get in the marketplace. [00:27:15] Vince Menzione: Get in the marketplace, [00:27:17] Dexter Hardy: period. [00:27:17] Vince Menzione: Like why wouldn’t you be in the marketplace? [00:27:20] Dexter Hardy: Every hyperscaler has doubled down, tripled down. Yeah. On their marketplace. Microsoft had multiple marketplaces, now it’s just one. [00:27:28] Vince Menzione: Yeah. [00:27:29] Dexter Hardy: Writing should be all over the wall. Not that [00:27:31] Vince Menzione: one. There is, there is no market without marketplace. I mean, literally today, the old way, days of selling, the old days of co-selling are gone. [00:27:39] Dexter Hardy: Yeah. [00:27:39] Vince Menzione: Like the days when we, we got pos and we, we sent a, an Excel spreadsheet to Microsoft to tell ’em about the deals that were co-sell. [00:27:47] Vince Menzione: Ready? Those days are gone. So you’re saying we’ve gotta be in the marketplace now and then, what would you say maybe the one thing that’s, let’s limit it to one for all of our amazing viewers, listeners, and ultimate partner guests, when when you, when I see you in Bellevue again, ’cause you’re gonna be in Bellevue, May 11th to the 13th again. [00:28:08] Vince Menzione: Absolutely. With us helping lead the marketplace conversation. What do they need to be doing now? Right now? Besides getting the marketplace? [00:28:18] Dexter Hardy: Besides getting the marketplace, I, I would, I would do a hard look at operations. [00:28:24] Vince Menzione: Operations. [00:28:25] Dexter Hardy: Like a lot of companies, they’re growing and they, what is it? How are we looking internally in our organizations to figure out again, can we do it? [00:28:34] Dexter Hardy: Should we do it? Companies need to focus on their superpower, even, even the big ones, right? Um, being. Not having the focus, not look, looking at or listening to your why as an organization can, can put you in a, in a really weird space. And so, uh, with everyone being able to grow and do what we’re doing, I would say lean into your why, [00:29:01] Vince Menzione: like into your why. [00:29:02] Dexter Hardy: Lean into your why. [00:29:03] Vince Menzione: I think too, I think what you, what you’re saying here, and I’m, my, my reaction to it too is that, uh, we’re, we’re so caught up in the moment right now. And things are changing, so it feels like they’re changing so fast, like coming back to philanthropic and [00:29:20] Dexter Hardy: yeah. [00:29:20] Vince Menzione: What’s evolved just in the last month or so that people are taking their eye off the why or the wall, so to speak and reacting? [00:29:29] Vince Menzione: Is that, is that your point? [00:29:31] Dexter Hardy: Yeah, that’s my point and, and I’ll give you an example. So AI is different from the following technology, but. And I both were around for the blockchain, blockchain, blockchain conversation. [00:29:45] Vince Menzione: Yeah. [00:29:45] Dexter Hardy: And if you weren’t doing blockchain, you weren’t part of the conversation. I invite you to consider how many conversations have you heard about blockchain do? [00:29:56] Dexter Hardy: Again, AI is a little bit different because it’s, it’s an enabler. It’s, it’s, it’s, it, it does a lot more than that. But I, I will say. AI is gonna become table stakes. And that’s why I say you have to, you have to embrace it as an organization. Yeah. And if you’re not, you’re gonna get left behind. [00:30:13] Vince Menzione: Okay. It’s a drop. [00:30:14] Vince Menzione: Drop the mic moment there. So drop the mic. I’m gonna ask you one more question, personal question. Yeah. I’d love to ask this of every single one of my guests. [00:30:22] Dexter Hardy: Yep. [00:30:23] Vince Menzione: I probably have asked this to you before, but I’m gonna ask it to you again. [00:30:26] Dexter Hardy: Yes. [00:30:28] Vince Menzione: You are hosting a dinner party. You can have this dinner party anywhere in the world. [00:30:32] Vince Menzione: We could talk about locations as well, and you can invite any three guests from the present or the past to this amazing dinner party. [00:30:41] Dexter Hardy: Mm-hmm. [00:30:42] Vince Menzione: Whom would you invite today and why? [00:30:48] Dexter Hardy: Wow. So the last time I answered that question, for those who didn’t hear the first podcast, it was Barack Obama. [00:30:56] Vince Menzione: Yeah. Nelson [00:30:57] Dexter Hardy: Mandela. [00:30:58] Dexter Hardy: And my great-grandparents. [00:30:59] Vince Menzione: Your great-grandparents. I remember your great-grandparents [00:31:02] Dexter Hardy: In this conversation, it’s gonna be more than three people. I’m sorry. [00:31:07] Vince Menzione: All right. But [00:31:07] Dexter Hardy: it make [00:31:08] Vince Menzione: some exceptions here. We’ll make them. [00:31:10] Dexter Hardy: It would be my great-grandparents. Still [00:31:13] Vince Menzione: nice. [00:31:14] Dexter Hardy: My parents and my children. [00:31:18] Vince Menzione: Very cool. [00:31:19] Dexter Hardy: Because I want to look back and let them see the same reason that I had them there before. [00:31:25] Vince Menzione: Yeah. [00:31:26] Dexter Hardy: Look at what you started. [00:31:27] Vince Menzione: Nice. I love that. [00:31:29] Dexter Hardy: Look at the continuation of your legacy in my parents. [00:31:32] Vince Menzione: Yeah. [00:31:32] Dexter Hardy: Look at what I have been able to build because of the investments and the things that you’ve poured into the love, the energy, the effort, the sacrifice, and then the sacrifices that I’m making to pass into that legacy. [00:31:46] Dexter Hardy: The next legacy. So this would be a. This is why I would say leaning to your why, like understand the importance of family. [00:31:54] Vince Menzione: Tell us about your great, your great grandparents. You told me about this on the last podcast for those who didn’t, didn’t listen in. [00:32:01] Dexter Hardy: Yeah. [00:32:02] Vince Menzione: And don’t have the inclination to go back. [00:32:05] Dexter Hardy: Yeah. [00:32:05] Vince Menzione: But I think it’s a great story. [00:32:06] Dexter Hardy: Yeah. So, you know, growing up in the south [00:32:10] Vince Menzione: Yeah. [00:32:10] Dexter Hardy: Alabama specifically, uh, my great grandparents were part of, you know, slavery era. [00:32:16] Vince Menzione: Yep. [00:32:16] Dexter Hardy: Jim Crow. Jim Crow. Crow. Yeah. The whole. [00:32:21] Dexter Hardy: The history of the United States and what, how it was built, you know, [00:32:26] Vince Menzione: an important part of the history of the United States, by the way, that we all should never forget. [00:32:29] Dexter Hardy: Yeah. So again, some of those, some of the ceilings that are out there now, there wasn’t even an option for. [00:32:36] Vince Menzione: Yeah. [00:32:36] Dexter Hardy: And so that’s why I really wanted them to, I would really want them to be here to see something that they probably could never even conceive as an option of, of it being. [00:32:47] Dexter Hardy: Uh, to be able to see where things are and then to, you know, why my kids, if this is where we are right now, I want you to dream big. The same amount of energy it takes to think small is the same amount [00:33:04] Vince Menzione: of energy it takes to think big. Dream big. Dream big. Dream. [00:33:09] Dexter Hardy: Dream big. [00:33:10] Vince Menzione: I think we’re gonna leave on that message. [00:33:12] Dexter Hardy: Yeah, [00:33:12] Vince Menzione: that’s a great message. [00:33:13] Dexter Hardy: Awesome. [00:33:14] Vince Menzione: So great to see you, my friend. It’s [00:33:16] Dexter Hardy: always a pleasure [00:33:16] Vince Menzione: to be with you, so always a real pleasure for me as well. [00:33:19] Dexter Hardy: Yeah, [00:33:19] Vince Menzione: and I want to thank you for watching and listening and being part of Ultimate Partner and the Ultimate Partner YouTube channel and our great guest and friend, Dexter Hardy. [00:33:30] Vince Menzione: Great to see you again. [00:33:31] Dexter Hardy: Always a pleasure us. Thank you, [00:33:33] Vince Menzione: sir. [00:33:33] Dexter Hardy: All right. Appreciate it. Thank you. Thanks. [00:33:35] Vince Menzione: Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

A lot of people are asking the same question right now: Will I be left behind?  In this episode, Brad Smith sits down with Ryan Roslansky, CEO of LinkedIn and Executive Vice President at Microsoft, for a practical conversation about AI, the future of work, and what people can do now to stay ahead. Drawing on ideas from his new book, "Open to Work: How to Get Ahead in the Age of AI," Ryan shares a framework for thinking about careers in the era of AI that starts not with job titles, but with tasks.  Together, Brad and Ryan explore how work can be divided into three categories: tasks AI will automate, tasks AI can augment, and tasks that remain deeply human. They discuss why the most valuable skills may be the ones hardest to automate, including curiosity, courage, communication, and compassion. They also talk about how AI can become a genuine thought partner at work, helping people save time, sharpen ideas, and focus more energy on judgment, relationships, and creativity. Ryan explains why careers are no longer ladders but climbing walls, why cross-disciplinary roles are emerging, and why adapting to AI is as much a mindset shift as a technical one.  This is a conversation for anyone early in their career, mid-career, or helping the next generation navigate a changing workplace. It's about turning anxiety into action and using AI to build a more meaningful future of work.

In this episode of After Reality, I'm sharing my initial thoughts on the shocking cancellation of The Bachelorette season starring Taylor Frankie Paul.I break down what we know so far following the release of a disturbing video reported by TMZ, which includes allegations of domestic violence and details surrounding a toxic relationship with her ex-partner. From the network's decision to scrap a fully filmed season to the bigger questions around casting and accountability, I'm giving my real-time, unfiltered reaction to how this all unfolded.In the second half of the episode, I'm joined by Brad Smith, the first-ever lead of The Bachelor Canada, who brings a former lead's perspective to the conversation. We dive into the financial and cultural fallout for the franchise, whether producers ignored major red flags in an effort to chase ratings, and what this means for the future of the show.This episode explores what could be a major turning point for reality TV, as we question whether The Bachelor franchise can recover from a scandal of this magnitude—and where it goes from here.@bradcsmith Hosted on Acast. See acast.com/privacy for more information.

In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead.This episode is a companion to Brad's LinkedIn article, "Why Most Reporting Is a Waste of Time" — we'd recommend reading that first for the full framework before diving in.Brad makes the case that marketers have been stuck in a loop of tracking aggregate metrics that fluctuate constantly but rarely lead to better decisions. He introduces a cohort-based analysis approach that borrows from how paid marketers already think — grouping content by publish date and measuring against realistic time-to-results benchmarks rather than obsessing over yesterday's keyword rankings.The conversation also dives into the declining traffic reality most content teams are facing, why competitive benchmarking often does more harm than good, and Brad's skepticism around LLM optimization as a standalone tactic. Plus, Alex puts Brad on the spot with a live Superpath strategy exercise — walking through how Brad would set up goals, choose topics, and measure success for a content marketing community starting from scratch.This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.************************Useful Links:Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Follow Brad on LinkedIn: https://www.linkedin.com/in/bsmarketer/ Read Brad's article: https://www.linkedin.com/pulse/why-most-reporting-waste-time-how-fix-cohort-based-analysis-smith-ipbyc/ uSERP: https://userp.io************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Greg Brady, Brad Smith, Host of NO B.S. with Brad Smith & Alex Pierson, Host of the Alex Pierson Show noon to 3pm on the Corus Radio Network, discuss: 1 - Pierre Poilievre was on Joe Rogan's podcast. 2 - level of doneness for toast 3 - Read text marker Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Brady, Brad Smith, Host of NO B.S. with Brad Smith & Alex Pierson, Host of the Alex Pierson Show discuss: -Will you watch the Oscars on Sunday? -How you seen one of the ten best picture nominees? Learn more about your ad choices. Visit megaphone.fm/adchoices

Wildfires devastate communities, ecosystems, and lives, and they are becoming harder to stop. But what if firefighters could spot a blaze in its earliest moments, before anyone even calls 911? In this episode of Tools and Weapons, Brad Smith travels to California to meet Deputy Fire Chief Zachary Wells and Dr. Neal Driscoll, a professor at the University of California, San Diego and one of the leaders behind ALERTCalifornia, an ambitious early warning and situational awareness system designed to detect wildfires as quickly as possible. Brad speaks with Wells and Driscoll about how their partnership, along with contributions from Microsoft's AI for Good Lab and other collaborators, has helped build a system that improves situational awareness for emergency responders and expands access to life saving information for the public. They also discuss the future of wildfire technology, from predicting how fires might spread to making advanced tools more affordable and accessible to communities around the world.

Greg Brady, Brad Smith, Host of NO B.S. with Brad Smith & Alex Pierson, Host of the Alex Pierson Show discuss: -What's going on with Britney Spears? How concerned are you? -What do you put on your pizza? -Does changing from standard time to daylight saving time have any impact on you? Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Brady, Brad Smith & Alex Pierson disucss: 1 - How often do you wash your towels? 2 - Are you still using physical media like CDs and DVDs? 3 - How much do you care about Bill Clinton's deposition today? Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 45: The Enduring Legacy of Buckley v. ValeoJanuary 30, 2026, marked the 50th anniversary of the Supreme Court's landmark decision in Buckley v. Valeo. To commemorate the anniversary, the Institute for Free Speech convened a virtual panel to reflect on the history of the case and its enduring legacy. Moderated by Kim Strassel of the Wall Street Journal, the panel discussion featured the insights of Bradley A. Smith, Joel Gora, and Eugene Volokh.About the panel: Brad Smith is the Founder & Chairman of the Institute for Free Speech and a former Chairman of the Federal Election Commission. He is one of the nation's foremost experts on campaign finance law and the First Amendment. Joel Gora is a Professor of Law at Brooklyn Law School and a former attorney for the American Civil Liberties Union. While at the ACLU, Joel was one of three advocates that argued against the law challenged in Buckley v. Valeo before the Supreme Court. Eugene Volokh is a legal scholar who is the Thomas M. Siebel Senior Fellow at the Hoover Institution at Stanford University and the co-founder of the popular legal blog the Volokh Conspiracy. Kim Strassel is a member of the Wall Street Journal editorial board. She writes the  All Things with Kim Strassel  newsletter and hosts the associated podcast by the same name. Resources: ⁠Buckley v. Valeo blog series ⁠⁠Original Buckley v. Valeo oral argument audio⁠ ⁠Expert panel transcript⁠ (Note: The transcript was automatically generated. Please excuse any typos or transcription inaccuracies.) The Institute for Free Speech promotes and defends the political speech rights to freely speak, assemble, publish, and petition the government guaranteed by the First Amendment. If you're enjoying the Free Speech Arguments podcast, please subscribe and leave a review on your preferred podcast platform. To support the Institute's mission or inquire about legal assistance, please visit our website: www.ifs.org

Greg Brady, Brad Smith, Host of NO B.S. with Brad Smith & Alex Pierson, Host of the Alex Pierson asnswer the following questions: 1 - Did you ever have a fake ID? 2 - Have you ever played a game of curling? 3 - What winter Olympic sport would you like to do? Learn more about your ad choices. Visit megaphone.fm/adchoices

En el Radar Empresarial de hoy ponemos el foco en los compromisos económicos de gran envergadura que ha dejado la cumbre global de inteligencia artificial celebrada en la India. El encuentro, encabezado por el primer ministro Narendra Modi, reunió a destacados dirigentes internacionales como Emmanuel Macron y Luiz Inácio Lula da Silva. La cita tuvo como propósito principal examinar los desafíos y oportunidades que plantea el desarrollo de la inteligencia artificial en el país asiático, así como su impacto en la economía global. Además de los líderes políticos, participaron figuras clave del sector tecnológico, que aprovecharon el foro para anunciar ambiciosos planes de inversión. Entre los anuncios más relevantes destacó el de Thomas Kurian, máximo responsable de Google Cloud, quien confirmó una inversión de 15.000 millones de dólares durante los próximos cinco años. El proyecto contempla la creación de un gran centro integral de inteligencia artificial en Visakhapatnam. Por su parte, Sundar Pichai, consejero delegado de Alphabet Inc., comunicó la puesta en marcha de dos nuevas rutas de fibra óptica para reforzar la conectividad regional, y subrayó la relevancia estratégica que la IA tiene ya en la vida cotidiana y en la competitividad empresarial. Otra de las grandes protagonistas fue Microsoft. Su presidente, Brad Smith, avanzó un compromiso inversor de 50.000 millones de dólares hasta el final de la década con el fin de ampliar el acceso tecnológico en el sur global. Aunque se esperaba la intervención de Bill Gates, finalmente canceló su participación para que la atención se centrara en los objetivos esenciales del foro. Estas cifras se suman a los 17.000 millones ya destinados el año anterior, consolidando a India como un mercado prioritario. También OpenAI anunció avances significativos. La empresa creadora de ChatGPT se asoció con Tata Consultancy Services para levantar dos centros de datos dentro del proyecto Stargate, con una capacidad inicial de 100 megavatios ampliable hasta un gigavatio. Su director ejecutivo, Sam Altman, incidió en el papel transformador de la IA. La cumbre dejó además una imagen llamativa: Altman y Dario Amodei, máximo responsable de Anthropic, evitaron estrecharse la mano en la despedida oficial.

On the latest episode of "Mizzou Storytellers,” Dave Matter, Loretta Jones and Steve Sowers sit down with former Mizzou offensive coordinator Dave Christensen for a wide-ranging, deeply personal conversation that traces his journey from growing up in Everett, Washington, to calling plays for Brad Smith and Chase Daniel during Mizzou's rise in the 2000s. Christensen reflects on the early grind of coaching, his long partnership with Gary Pinkel, and the pivotal decisions that reshaped Mizzou's no-huddle spread offense and culminated in the unforgettable 2007 season. He also opens up about becoming a head coach at Wyoming, the lessons learned from four decades in the game, and why he couldn't resist coaching overseas. Christensen discusses his new book, Your Fourth Down, and how its leadership lessons are rooted not just in football, but in life — including the childhood tragedy of losing his older brother, and how that experience reshaped his perspective on resilience, purpose, and what truly matters. From bowl game memories and family life on the road, to leadership, legacy and debate over fourth-and-goal with Brad or Chase — this episode delivers stories, insight and perspective from one of the most influential architects in modern Mizzou football.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Greg Brady & Brad Smith, Host of NO B.S. with Brad Smith & Alex Pierson, Host of the Alex Pierson Show noon to 3pm on the Corus Radio Network, discuss: 1 - What should a school's policy be when it comes to Valentine's Day? 2 - What is your most memorable experience with a wild animal? 3 - How many movies have you seen in the theatre in the last 12 months? 4 - Will Doug Ford run for CPC leadership some day? Learn more about your ad choices. Visit megaphone.fm/adchoices

From the collapse of the pearl trade to becoming a global powerhouse in oil and gas, the UAE has repeatedly reinvented itself through resilience and long-term thinking. In this episode, His Excellency Khaldoon Al Mubarak, CEO of sovereign wealth fund Mubadala, joins Brad to explore how Mubadala thinks about long-term capital investment, why the UAE is positioned as an early leader in AI adoption, and what history can teach us about preparing for the world's next major technological shift. Khaldoon breaks down the role of sovereign capital in shaping emerging technologies, and why patience may be the most powerful competitive advantage in an era defined by rapid change.

Welcome to Dev Game Club, where this week we continue our series on Pikmin. We talk about building back from loss, a rough ending, and compact level design, amongst other things. Dev Game Club looks at classic video games and plays through them over several episodes, providing commentary. Sections played: Finished the Game (B) or Played a bit more (T) Issues covered: the charity stream, how many parts do you need, maybe less necessary ship parts, coming back from a bad day, combat and losing units, strategies to build up your armies, fighting the slog and demoralization, the tyranny of the day timer, stats at the end of the game, having a day to rebuild, a mismatch of tone and play, figuring out how the conversion flowers worked, an economical game with economical levels, playing against enemy ecologies, small footprint with lots of overlay, a daily bombing task, a player type that interacts poorly with the game, not handling the vertical well, the first iteration, thinking about the unit types in other RTSes, the final level and its environmental challenges, the final boss and changing the rules, dev team size, genre conventions and inspirations, drawing inspiration from elsewhere, make the final boss easier, context and tone working together with gameplay, catching up with a review. Games, people, and influences mentioned or discussed: CalamityNolan, BioStats, KyleAndError13, Silksong, LostLake86, Minecraft, N0isses, Hades, Brad Smith, Teenage Blob, Pilgrims, Kaeon, Untitled Goose Game, MegaMan X, Dwarf Fortress, Phil Salvador, Myst, Cyan, Splatoon 2, Project Octavia, Super Mario 64, Starcraft, Ensemble Studios, Halo Wars, Halo, Final Fantasy Tactics, Tactics Ogre, Ogre Battle 64, Breath of the Wild, Benimanjaro, Hitman, Spelunky, Kirk Hamilton, Aaron Evers, Mark Garcia.  Next time: Defeating Games for Charity Links: Donate!  Follow on Bluesky Defeating Games YT  Twitch: timlongojr and twinsunscorp YouTube  Discord  DevGameClub@gmail.com 

Episode 757: Neal and Toby look into December's inflation rolled out, which showed slight progress but ultimately didn't change anyone's concern on affordability.   Speaking of Microsoft, the company's president, Brad Smith, has pledged to build more AI data centers without the American taxpayer picking up the bill on electricity. A direct shot at Microsoft's Copilot. Meanwhile, Anthropic's new Claude AI-powered Cowork tool for general computing with no coding required. Finally, greenhouse gas emissions are going back up again…but why?  Explore Indeed's full findings at https://www.indeed.com/2026hiringtrends Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Satya Nadella gave up much of his CEO duties in 2025. Are we on the cusp of a new CEO? And does some money manager/political duo like Amy Hood and Brad Smith actually make more sense in this role than an engineer-type for the modern Microsoft? Microsoft is trying to win our hearts and minds on AI After spending three years trying to jam AI down our collective throats, Microsoft has only met resistance. Now, the real marketing begins Governments and regulators: Microsoft will build out its AI infrastructure by actually paying for it and respecting the communities in which this happens Customers: Satya Nadella is blogging, and he wants us to stop complaining about AI. He's the wrong messenger Windows 11 First Patch Tuesday of 2026 brings security and bug fixes but no new features First update of 2026 brings Copilot-powered image descriptions in Narrator, new IT policies for Copilot, other changes to Dev & Beta Dev is about to switch to 26H1 IDC says that PC sales rose 8.1 percent in 2025, warns again about 2026 The good & bad of Paul's Panther Lake laptop Dell doesn't sell any PCs to consumers so it obviously has opinions about why consumers don't buy PCs for AI Microsoft will soon retire its Lens mobile app AI Apple predictably partners with Google to bring Gemini to Siri Samsung correctly points out we're all using AI already so there's no reason to complain about it We can't trust AI, so Microsoft is letting Copilot go shopping with our credit cards We can't trust AI, so OpenAI is giving ChatGPT access to our private health data Gmail is getting more AI because email is the low-hanging fruit of data collection Xbox and gaming Developer Direct returns on January 22 with Fable and Forza 6 gameplay Microsoft to bring Avowed to PS5 in February Tips and picks Tip of the week: Kick off 2026 with a security checkup App pick of the week: Microsoft Local Foundry RunAs Radio this week: Azure in 2026 with Jeremy Winter Brown liquor pick of the week: Don Julio 70 Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: zscaler.com/security helixsleep.com/windows

Satya Nadella gave up much of his CEO duties in 2025. Are we on the cusp of a new CEO? And does some money manager/political duo like Amy Hood and Brad Smith actually make more sense in this role than an engineer-type for the modern Microsoft? Microsoft is trying to win our hearts and minds on AI After spending three years trying to jam AI down our collective throats, Microsoft has only met resistance. Now, the real marketing begins Governments and regulators: Microsoft will build out its AI infrastructure by actually paying for it and respecting the communities in which this happens Customers: Satya Nadella is blogging, and he wants us to stop complaining about AI. He's the wrong messenger Windows 11 First Patch Tuesday of 2026 brings security and bug fixes but no new features First update of 2026 brings Copilot-powered image descriptions in Narrator, new IT policies for Copilot, other changes to Dev & Beta Dev is about to switch to 26H1 IDC says that PC sales rose 8.1 percent in 2025, warns again about 2026 The good & bad of Paul's Panther Lake laptop Dell doesn't sell any PCs to consumers so it obviously has opinions about why consumers don't buy PCs for AI Microsoft will soon retire its Lens mobile app AI Apple predictably partners with Google to bring Gemini to Siri Samsung correctly points out we're all using AI already so there's no reason to complain about it We can't trust AI, so Microsoft is letting Copilot go shopping with our credit cards We can't trust AI, so OpenAI is giving ChatGPT access to our private health data Gmail is getting more AI because email is the low-hanging fruit of data collection Xbox and gaming Developer Direct returns on January 22 with Fable and Forza 6 gameplay Microsoft to bring Avowed to PS5 in February Tips and picks Tip of the week: Kick off 2026 with a security checkup App pick of the week: Microsoft Local Foundry RunAs Radio this week: Azure in 2026 with Jeremy Winter Brown liquor pick of the week: Don Julio 70 Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: zscaler.com/security helixsleep.com/windows

Satya Nadella gave up much of his CEO duties in 2025. Are we on the cusp of a new CEO? And does some money manager/political duo like Amy Hood and Brad Smith actually make more sense in this role than an engineer-type for the modern Microsoft? Microsoft is trying to win our hearts and minds on AI After spending three years trying to jam AI down our collective throats, Microsoft has only met resistance. Now, the real marketing begins Governments and regulators: Microsoft will build out its AI infrastructure by actually paying for it and respecting the communities in which this happens Customers: Satya Nadella is blogging, and he wants us to stop complaining about AI. He's the wrong messenger Windows 11 First Patch Tuesday of 2026 brings security and bug fixes but no new features First update of 2026 brings Copilot-powered image descriptions in Narrator, new IT policies for Copilot, other changes to Dev & Beta Dev is about to switch to 26H1 IDC says that PC sales rose 8.1 percent in 2025, warns again about 2026 The good & bad of Paul's Panther Lake laptop Dell doesn't sell any PCs to consumers so it obviously has opinions about why consumers don't buy PCs for AI Microsoft will soon retire its Lens mobile app AI Apple predictably partners with Google to bring Gemini to Siri Samsung correctly points out we're all using AI already so there's no reason to complain about it We can't trust AI, so Microsoft is letting Copilot go shopping with our credit cards We can't trust AI, so OpenAI is giving ChatGPT access to our private health data Gmail is getting more AI because email is the low-hanging fruit of data collection Xbox and gaming Developer Direct returns on January 22 with Fable and Forza 6 gameplay Microsoft to bring Avowed to PS5 in February Tips and picks Tip of the week: Kick off 2026 with a security checkup App pick of the week: Microsoft Local Foundry RunAs Radio this week: Azure in 2026 with Jeremy Winter Brown liquor pick of the week: Don Julio 70 Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: zscaler.com/security helixsleep.com/windows

Satya Nadella gave up much of his CEO duties in 2025. Are we on the cusp of a new CEO? And does some money manager/political duo like Amy Hood and Brad Smith actually make more sense in this role than an engineer-type for the modern Microsoft? Microsoft is trying to win our hearts and minds on AI After spending three years trying to jam AI down our collective throats, Microsoft has only met resistance. Now, the real marketing begins Governments and regulators: Microsoft will build out its AI infrastructure by actually paying for it and respecting the communities in which this happens Customers: Satya Nadella is blogging, and he wants us to stop complaining about AI. He's the wrong messenger Windows 11 First Patch Tuesday of 2026 brings security and bug fixes but no new features First update of 2026 brings Copilot-powered image descriptions in Narrator, new IT policies for Copilot, other changes to Dev & Beta Dev is about to switch to 26H1 IDC says that PC sales rose 8.1 percent in 2025, warns again about 2026 The good & bad of Paul's Panther Lake laptop Dell doesn't sell any PCs to consumers so it obviously has opinions about why consumers don't buy PCs for AI Microsoft will soon retire its Lens mobile app AI Apple predictably partners with Google to bring Gemini to Siri Samsung correctly points out we're all using AI already so there's no reason to complain about it We can't trust AI, so Microsoft is letting Copilot go shopping with our credit cards We can't trust AI, so OpenAI is giving ChatGPT access to our private health data Gmail is getting more AI because email is the low-hanging fruit of data collection Xbox and gaming Developer Direct returns on January 22 with Fable and Forza 6 gameplay Microsoft to bring Avowed to PS5 in February Tips and picks Tip of the week: Kick off 2026 with a security checkup App pick of the week: Microsoft Local Foundry RunAs Radio this week: Azure in 2026 with Jeremy Winter Brown liquor pick of the week: Don Julio 70 Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: zscaler.com/security helixsleep.com/windows

Satya Nadella gave up much of his CEO duties in 2025. Are we on the cusp of a new CEO? And does some money manager/political duo like Amy Hood and Brad Smith actually make more sense in this role than an engineer-type for the modern Microsoft? Microsoft is trying to win our hearts and minds on AI After spending three years trying to jam AI down our collective throats, Microsoft has only met resistance. Now, the real marketing begins Governments and regulators: Microsoft will build out its AI infrastructure by actually paying for it and respecting the communities in which this happens Customers: Satya Nadella is blogging, and he wants us to stop complaining about AI. He's the wrong messenger Windows 11 First Patch Tuesday of 2026 brings security and bug fixes but no new features First update of 2026 brings Copilot-powered image descriptions in Narrator, new IT policies for Copilot, other changes to Dev & Beta Dev is about to switch to 26H1 IDC says that PC sales rose 8.1 percent in 2025, warns again about 2026 The good & bad of Paul's Panther Lake laptop Dell doesn't sell any PCs to consumers so it obviously has opinions about why consumers don't buy PCs for AI Microsoft will soon retire its Lens mobile app AI Apple predictably partners with Google to bring Gemini to Siri Samsung correctly points out we're all using AI already so there's no reason to complain about it We can't trust AI, so Microsoft is letting Copilot go shopping with our credit cards We can't trust AI, so OpenAI is giving ChatGPT access to our private health data Gmail is getting more AI because email is the low-hanging fruit of data collection Xbox and gaming Developer Direct returns on January 22 with Fable and Forza 6 gameplay Microsoft to bring Avowed to PS5 in February Tips and picks Tip of the week: Kick off 2026 with a security checkup App pick of the week: Microsoft Local Foundry RunAs Radio this week: Azure in 2026 with Jeremy Winter Brown liquor pick of the week: Don Julio 70 Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: zscaler.com/security helixsleep.com/windows

Carl Quintanilla, Sara Eisen, & David Faber kicked off a big morning on Wall Street with more fallout related to the DOJ-Powell probe, before hitting 2 other key stories of the day: consumer inflation & bank earnings. Evercore's Julian Emanuel and former Barclays CEO Bob Diamond joined the team to give their takes on the action.  Plus: Microsoft out with a new 5-part plan to reduce consumer impact from its growing energy, water, and land use tied to AI... President Brad Smith broke down the move and what comes next this hour.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let's start with the Bad News?The ICE game3 UnitedHealth Group Minnetonka41 Target Minneapolis105 U.S. Bancorp; IR site not working: Minneapolis108 Best Buy Richfield115 CHS Inver Grove Heights174 3M Maplewood216 General Mills Golden Valley230 Ameriprise Financial MinneapolisAnthony Saglimbene, Chief Market Strategist, Ameriprise Financial: Is Corporate America Up For Its First Big Test Of 2026? 1/12/2026“geopolitical and Washington headlines have increased risk, from developments in Venezuela to broader policy noise, including the pending International Emergency Economic Powers Act (IEEPA) decision which didn't occur last week, affordability proposals in Washington, and unexpected policies and executive orders that could impact housing and defense companies”233 C.H. Robinson Eden Prairie262 Land O'Lakes Arden Hills274 Ecolab St. Paul319 Xcel Energy Minneapolis352 Hormel Foods Austin388 Thrivent Financial MinneapolisThe Good GameThe oil CEO who stood up to Trump is a follower of the disciplined ‘Exxon way' with a history of blunt statementsBig Oil executives met at the White House to discuss investing billions to revive Venezuela's oil industry.Exxon Mobil CEO Darren Woods pushed back, calling Venezuela “uninvestable” without long-term reforms.President Trump reacted angrily, calling Exxon “too cute” and signaling he may exclude the company from Venezuela.Woods declined to appease Trump at the expense of Exxon shareholders.Analysts said Exxon stock would likely have fallen if it committed billions to Venezuela's uneconomic, high-risk environment.Veteran analyst Jim Wicklund said Woods was the only executive willing to speak plainly.Industry has little urgency to return to Venezuela, and no deal can offset the extreme political risk.Even sweeter terms wouldn't change the math: political risk outweighs potential rewards by “a factor of 10.”Microsoft Pledges to Pay More for Electricity, Drawing Praise From Trump A senior Microsoft executive on Tuesday addressed the impact data centers have on the electrical costs for home consumers, an increasingly touchy subject that became a political hot button in November's elections.In a blog post ahead of a speech on artificial intelligence, Brad Smith, Microsoft's president, reiterated that Microsoft wants to pay for the electricity its data center use and avoid affecting everyday customers. “We'll ask utilities and public commissions to set our rates high enough to cover the electricity costs for our data centers,” Mr. Smith wrote.US Judge Allows Orsted to Resume $5 Billion Rhode Island Offshore Wind Project Halted by TrumpRevolution Wind is a $5 billion development co-owned by Orsted that aims to deliver renewable power to Rhode Island and Connecticut. It is the first of five offshore wind projects paused by Interior Secretary Doug Burgum in late December over what officials described as radar interference risks identified by the Department of Defense.Trump tries to reduce CEO pay and halt billions in stock buybacks at defense contractorsThe executive order is creating a “new, government-mandated form of ESG,” referring to the environmental, social, and governance framework that grew prominent in recent years and prodded CEOs to focus on their companies' broader stakeholder impact and not just shareholders.Ironically, the prioritization of ESG was derided as “woke” by critics and the administration has been generally hostile toward ESG. The defense contractor order is conceptually similar in that it prods companies to prioritize a customer over maximizing value for shareholders.President Donald Trump signed an executive order zeroing in on pay packages for executives at large defense contractors deemed to have underperformed on existing government contracts while chasing newer, bigger deals, according to the White House. At the same time, the order claims, these companies have bought back billions in stock, enriching both shareholders and executives.“Effective immediately, they are not permitted in any way, shape, or form to pay dividends or buy back stock, until such time as they are able to produce a superior product, on time and on budget,” the order, titled “Prioritizing the Warfighter in Defense Contracting,” states.The order further directs the Secretary of War to identify contractors that have underperformed the terms of their deals with the government and hatch a plan to resolve delays and production issues. If the resolution plan is insufficient, according to the secretary, future contracts will include provisions banning stock buybacks and dividends and will prohibit tying pay to “short-term financial metrics” such as free cash flow or earnings per share.Trump elaborated in a post on his messaging platform Truth Social last week, railing against pay packages in the defense industry, claiming they are “exorbitant and unjustifiable” given the delays in delivering military equipment. Until those issues are remediated, “no Executive should be allowed to make in excess of $5 Million Dollars which, as high as it sounds, is a mere fraction of what they are making now,” the president wrote.US oil lobby group backs repeal of climate rule for vehicles, not power plantsThe American Petroleum Institute supports the Environmental Protection Agency's proposal to repeal the foundation of greenhouse gas regulations for vehicles but not for power plants and other stationary industrial facilities."We would not support repealing the endangerment finding for stationary sources," API President Mike Sommers told reporters, adding that the trade group believes it has "the greatest standing" from a regulatory perspective and it is clear the EPA has authority to regulate greenhouse gas emissions from those sources.Judge: Trump violated Fifth Amendment by ending energy grants in only blue statesCourt Rules Trump DOE Violated the Constitution When It Cancelled Clean Energy Funding in Specific StatesAdministration Action Violated Constitutional Guarantee to Equal Protection Under the LawNorway Pushes Electric Vehicles to Nearly All New Car Sales in 2025Electric vehicles accounted for 95.9 percent of all new car registrations in Norway in 2025, rising to almost 98 percent in December, placing the country far ahead of global peers.A mix of targeted tax relief for low cost electric vehicles and rising charges on petrol and diesel cars has reshaped consumer demand and manufacturer strategy.Norway's approach contrasts with the wider European Union, where weaker demand has prompted a rollback of the planned 2035 ban on internal combustion engine vehicles.Meet autistic Barbie: the newest Mattel doll launched in line intended to celebrate diversityMattel said it developed the autistic doll over more than 18 months in partnership with the Autistic Self Advocacy Network, a nonprofit organization that advocates for the rights and better media representation of people with autismThe eyes of the new Barbie shift slightly to the side to represent how some people with autism sometimes avoid direct eye contact, he said. The doll also was given articulated elbows and wrists to acknowledge stimming, hand flapping and other gestures that some autistic people use to process sensory information or to express excitement, according to Mattel.The development team debated whether to dress the doll in a tight or a loose-fitting outfit, Pervez said. Some autistic people wear loose clothes because they are sensitive to the feel of fabric seams, while others wear figure-hugging garments to give them a sense of where their bodies are, he said. The team ended up choosing an A-line dress with short sleeves and a flowy skirt that provides less fabric-to-skin contact.The doll also wears flat shoes to promote stability and ease of movement, according to Mattel.Each doll comes with a pink finger clip fidget spinner, noise-canceling headphones and a pink tablet modeled after the devices some autistic people who struggle to speak use to communicate.Elon Musk's X Under UK Investigation Over Grok's Sexualized A.I. ImagesA British regulator said it had started a formal investigation into Mr. Musk's chatbot over the spread of illegal images.Malaysia and Indonesia block Musk's Grok over sexually explicit deepfakes Meta removes nearly 550,000 social media accounts under Australian age ban This new crash test dummy could keep women safer in car accidentsWhile regulators have been testing crash impacts for decades, there's a dearth of data on women, who face a higher risk of death in auto accidents. In November, regulators unveiled THOR-05F — short for “Test device for Human Occupant Restraint, 5th-percentile Female” — the first crash test dummy specifically based on a woman's body.Elon Musk's Lawsuit Accusing ChatGPT-Maker OpenAI Of Betraying Its Nonprofit Mission Can Go To Trial, Judge Rules‍ ‍Trump calls for 1-year 10% cap on credit card interest ratesThis is a mistake President': Bill Ackman responds to Trump's call for a one-year 10% cap on credit card interestActivist investors set record number of campaigns in 2025Last year's number of attacks marked a nearly 5% increase over 2024 and eclipsed the previous record of 249 made in 2018, the data showed.

In this episode of InSights, presented by Haley Marketing, Brad Bialy sits down with Brad Smith to unpack why selling staffing services is harder than ever—and how tightly integrated sales, marketing, and AI-driven buyer enablement are becoming the real competitive advantage heading into 2026. About the Guest Brad Smith is Chief Strategy Officer at Haley Marketing, bringing more than 20 years of experience helping staffing firms turn digital marketing, technology, and strategy into predictable growth. A Certified Inbound Marketing professional, Brad is a frequent industry speaker and contributor to leading staffing publications. Key Takeaways Selling got harder—but avoidance won't fix it. Activity beats hope when markets tighten. Buyer education now happens before sales conversations. Specialization creates leverage in crowded markets. AI amplifies systems—it doesn't replace them. Timestamps [01:10] – Why sales feels harder than ever [02:35] – The real reason leaders avoid quotas [04:45] – When inbound stopped being enough [05:10] – The shocking truth about 72 touches [07:00] – Why reps quit before momentum starts [09:15] – Turning marketing into sales leverage [10:45] – How buyers decide before calling you [12:40] – What buyer enablement actually includes [15:10] – A $1.1M lesson in control and scale [18:05] – Why marketing can't fix broken sales [21:00] – Focus beats doing everything for everyone [26:20] – How AI shifts from advantage to necessity About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let's fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools:

Generative AI is spreading fast, but not evenly. In this special edition of Tools and Weapons, I sit down with Juan Lavista Ferres, Director of Microsoft's AI for Good Lab, to unpack the latest AI Diffusion Report and what it reveals about who benefits most from this new technology.We explore why diffusion, not just invention, determines long-term impact, examine the widening gap between the Global North and Global South, and spotlight the countries setting the pace, including the United Arab Emirates, Singapore, and South Korea. We also discuss the rise of models like China's DeepSeek and what shifting adoption patterns mean for the future of AI worldwide.

We are off for the next few weeks, so we are again reaching into the Discord Game Club interview archive. This time around, BioStats and Calamity Nolan interview Brad Smith, who talks about his independent developer life, art, punk, and skateboarding, among other topics. Twitch: timlongojr and twinsunscorp  Discord  DevGameClub@gmail.com

In this NBN episode, host Hollay Ghadery speaks with Brad Smith about his new novel, Billy Crawford's Double Play (Wolsak & Wynn, 2025).  Everything is legal – if you can get away with it. Billy Crawford is a hero. The star of the Rose City Rounders, the baseball player has been thrilling fans of the city for years. But Billy's not as young as he used to be and his tendency to play hard is catching up with him. A string of losses for the Rounders puts his position at risk as the team's owner, local developer Carroll Miller, doesn't like being associated with anything that loses. Miller's thinking of making changes, and not just at the team. When he decides to enter politics Billy suddenly finds himself facing an offer he can't refuse. In this wise-cracking, fast-paced novel, Brad Smith lampoons today's scandal-ridden politics and politicians. But among the laughter, Smith also shows us there can be hope, and even integrity, where we least expect it. Award-winning author Brad Smith is a novelist and screenwriter, born and raised in southern Ontario. Billy Crawford's Double Play is his fifteenth novel. His 2019 novel – The Return of Kid Cooper – won the Spur Award for Best Western Traditional Novel from the Western Writers of America. His novels One-Eyed Jacks and Copperhead Road were shortlisted for the Dashiell Hammett Prize. He adapted his book All Hat to feature film, starring Keith Carradine and Luke Kirby. He now lives in a ninety-year-old farmhouse near the north shore of Lake Erie, where he tinkers, respectively, on his vintage cars and his golf swing. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In this episode Brad puts me in the hot seat to break down how I actually use podcasting as a relationship engine, a content machine, and a long-game business strategy. We talk consistency, guests, gear, distribution, and why downloads don't matter nearly as much as people think.Key Highlights:- Podcasting is a mindset, not a metric:It's about relationships, reps, and distribution — not downloads.- Stop worrying about saturation:There isn't your podcast yet. That's the only one missing.- Consistency wins:I've released my Friday rant every week for 5+ years — no excuses.- 1,200+ episodes later…The show became my own mastermind, business school, and network builder.- Best guests aren't the "big names.":My highest-performing episode was a first-time guest with a powerful story.- Ask questions others don't:Look for what lights your guest up, not just what they're known for.- Start simple:Cheap mic, basic webcam, Zoom/Riverside — and launch with 10 episodes ready.- Repurpose everything:One episode becomes clips, emails, blogs, YouTube — a full content ecosystem.- Let the first 35 episodes teach you:The show evolves. Don't force a niche too early.- Podcasting grows your business indirectly:Warm relationships - cold DMs. Clients often come months later.If you liked this episode, share it with someone sitting on the fence about starting a podcast. Consistency compounds — hit record and show up.

In this Business Breakdown Live episode, Brad and I sit down with the incredible Jackie Hirsch, a veteran business broker who's seen hundreds of deals go right—and plenty go wrong. We dive deep into one of the most under-discussed but critical topics in business: integrity. Whether you're buying, selling, or partnering, Jackie shares how to recognize red flags early, trust your intuition when something feels off, and protect yourself with data and due diligence.We swap wild stories—from fake bank statements and shady buyers to deals saved by gut instinct—and break down the fine line between taking a risk and ignoring your better judgment. Jackie also shares her best insider tips for first-time buyers and sellers: how long deals really take, what to look for in an attorney, and why preparation is everything.Key Takeaways:- Integrity over income. No amount of money is worth compromising your values.- Trust your intuition. If something feels off—even without data—it probably is.- Back it up with data. Gut feelings matter, but always verify through research and documents.- Beware of fake funding. Confirm proof of funds directly with a lender before wasting time.- Preparation wins deals. Show up with your bio, financials, and a clear understanding of your experience.- Find the right legal help. Work with attorneys who specialize in business transactions, not generalists.- Play the long game. You're not just closing deals—you're building a reputation and lifelong relationships.Final thought:Business moves fast, but integrity lasts forever. Trust your instincts, do your homework, and remember—a deal that doesn't feel right is one you don't need to chase.