Podcasts about search intent

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Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to map user journeys and understand customer paths in search. Grace also shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhance search strategies.Follow GraceBrainlabs: https://www.brainlabsdigital.com/ Follow Grace on LinkedIn: https://www.linkedin.com/in/grace-frohlich/ Grace's article on Wix: https://www.wix.com/seo/learn/resource/user-journey-map-for-seo Grace's Whiteboard Friday: https://moz.com/blog/chatgpt-customer-journey-whiteboard-friday Grace's talk at BrightonSEO: https://www.youtube.com/watch?v=a4_9Yj9yDUg Chapters00:00 Introduction to User Journeys01:56 Sponsored by AlsoAsked03:21 Introducing Grace Frohlich04:31 Understanding User Journeys07:16 The Importance of Search Intent15:03 Creating Bespoke User Personas20:16 Motivations and Non-Linear Journeys25:49 Search Intent and Motivations30:08 The Evolution of Search in 202530:22 Personalised and Conversational Search32:33 Integrating Social Platforms into Customer Journeys36:42 Milestones and Pain Points in User Journeys46:32 Tracking and Organizing Search Data54:34 Final Thoughts and Future Episodes

Search intent is key to ranking in Google and attracting the right customers. Learn how to align your content with what people really want so you get more leads and sales. Listen and find out more at DelosInc.com/episode388.  

Welcome back to another Follow Through Friday on the Simple and Smart SEO Show!

In this episode of the Private Practice Elevation Podcast, Daniel dives into the fast-paced, ever-evolving world of SEO and what therapists can expect as we look toward 2025.  With Google's algorithms constantly shifting and new technology—like AI-powered search engines—coming into play, keeping up with SEO trends can feel overwhelming for private practice owners. However, understanding these changes is essential for staying visible online and continuing to attract new clients. For many therapists, the world of SEO can feel like a maze of ever-changing rules and best practices.  Google's algorithms now analyze everything from page load times to user experience and even the expertise of content authors. This means that simply having a website or using a few targeted keywords is no longer enough to achieve high rankings.  Staying on top of SEO requires not only understanding what Google's search engine is prioritizing but also adapting content and website strategies to match those priorities. In this episode, we'll cover five major SEO trends predicted to dominate 2025.  Each prediction is meant to help you reach more of your ideal clients and understand the shifting  landscape of SEO for your private practice. With clear explanations and straightforward action steps, you can learn what's coming next—and what you can do to stay ahead. Key Takeaways: AI in SEO: AI-powered search engines are set to revolutionize SEO strategies in 2025, demanding conversational and precise content in addressing user queries. Search Intent over Keywords: Emphasizing the importance of understanding and responding to search intent, rather than focusing solely on keywords, for enhanced user engagement. Visual and Interactive Content: Incorporating engaging visual and interactive content, such as videos and images, into websites to better captivate audiences and improve search rankings. Voice Search Optimization: Adapting for voice search use by making content more conversational and ensuring websites are mobile-friendly to capture on-the-go users. E-A-T Principle: Strengthening the trustworthiness and authority of content through consistent, high-quality, expert-backed articles and displaying credentials effectively on websites.

Send us a textUnderstand how to optimize your Amazon listings with long tail high-intent keywords for both human buyers and search bots. Learn keyword placement and campaign strategies from Amazon experts.Why you should stop negating good keywords https://www.youtube.com/watch?v=Rp28Aqcrmjs&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=13#AmazonKeywords #AmazonSEO #EcommerceTips #AmazonMarketing #AmazonSellers #AmazonSEO Watch these videos on YouTube:Rank #1 on Amazon with these tips https://www.youtube.com/watch?v=vYbA6U65cUc&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12FREE Amazon PPC masterclass https://www.youtube.com/watch?v=gudIjpDMLto&list=PLDkvNlz8yl_ZmFBbjhQP7rm6iW2lOqgZ2&index=2Launching a supplements brand? https://www.youtube.com/watch?v=nzU1vEDCN50&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=7Timestamps:00:00 - People vs. Bots00:15 - Using Keyword Phrases in Listings00:41 - Example of High-Intent Keywords for Dog Pads01:32 - Why High-Intent Keywords Are Important for Sales02:01 - Starting with High-Intent Keywords for New Products03:00 - Checking Keyword Competition on Desktop and Mobile03:52 - Backend Keywords and Their Prioritization05:00 - Launching Strategies: Retail Ready vs. Launching with Ads06:08 - One-to-One Campaign Format Explained07:20 - Grouping Keywords by Search Intent for Efficiency08:16 - The Importance of Campaign Segmentation08:45 - Join Our AMA for Expert Amazon Advice-----------------------------------------------------------------------Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Sam "The SEO Guy" and Shiva Manjunath discuss all things SEO and content in this episode of From A to B. Why is it that SEOs and CROs are fighting for resources... when in reality, they should be SHARING resources under a shared goal! In addition, they discuss things why page intent matters, and how CROs should be focused on this just as much as SEOs. Timestamps: 00:00 Show Kickoff 3:37 SEO and CRO Overlap 10:37 Search Intent and Page Purpose 18:10 Why Do SEOs and CROs Hate Eachother 24:15 Tips on SEO/CRO Collaborating 34:12 AI and SEO - Do They Play Nicely? Go check out everything Sam does on his website, (https://www.breakingb2b.com/) and go check out his podcast (https://open.spotify.com/show/1rJ7NqYMMsULgeIN9rjdG0)

In dieser Folge lernst du alles über die möglichen SERP Features bei informationsgetriebenen Suchanfragen. Also bei sog. "informational keywords" und dem dahinterstehenden Search Intent. Wir diskutieren, welche SERP Features bei Ratgeber-Inhalten auf Google angezeigt werden. Außerdem klären wir die Bedeutung des SERP-Layouts und zeigen dir auf, welche Potenziale sich daraus ergeben. Viel Spaß!

About the Episode:Ashley Grant shares her journey from accidentally adopting the nickname "famous Ashley Grant" to becoming a successful freelance writer. With experience dating back to 2007, she narrates the evolution of her career, from writing for newspapers to crafting online content for businesses. Ashley discusses why it's essential to prioritize readers when creating content and offers insights on balancing user value with SEO. As AI continues to shape the digital content landscape, Ashley advises writers to focus on authenticity, relatability, and addressing user needs. Today, we'll cover:- The power of storytelling in personal branding- Key tips for creating engaging and valuable written content- Strategies for balancing SEO and reader value- The evolving blogosphere and the impact of AI on content creation- Leveraging AI to repurpose authentic contentWhat You'll Learn1. Characteristics of Great Content2. Optimizing for Search Engines and Readers3. The Impact of AI on Writing4. Repurposing Content with AI5. Authenticity in Content Writing6. Evolving Writing StrategiesTimestamps02:34 Becoming a full-time freelance writer05:36 Characteristics of great content07:40 Balancing SEO and value in content writing10:22 How to drive reader engagement through storytelling13:20 The role of storytelling in building a personal brand17:04 The importance of prioritizing customer needs19:16 Leveraging AI tools for repurposing content23:45 Authentic, relatable content and why they matterContent Writing Philosophy: "Unless it's your story that you're writing about, you cannot make it about you. You have to speak to your audience. Because if you're talking about, oh, I, me, that's all about me, every single time you're writing a piece of content, you need to be thinking, what is in it for them? What is in it for your reader? Because if you're writing about yourself, then it's very clear that you don't care about what they want." — Ashley Grant [00:05:40 → 00:06:04]The Future of Content Creation: "I think that what we're going to see a lot more is people trying to connect more with their audiences. They're not going to write these generic pieces that just answer the question. They want more than that. Though they do want the question answered." — Ashley Grant [00:10:28 → 00:10:41]The Power of Personal Story in Branding: "I think that with personal branding, it needs to be, again, not just about you, but also your story, because that's one thing that nobody can replicate. Not any AI, not any person." — Ashley Grant [00:13:20 → 00:13:32]Content Marketing Insights: "Of the clients I work with, the ones that are doing the best and hitting it out of the park with their content are the ones that aren't trying to make the sale. And I know that sounds counterintuitive because most of the time. All you're thinking about in business is, well, how do I move the needle? How do I make more money? But if you're caring more about the transaction than the person who's buying it, you've already lost them." — Ashley Grant [00:17:08 → 00:17:29]Efficient Content Creation: "Take the amazing piece of long-form content you created, whether it be a YouTube video or a Facebook live, or heck, even a meeting you had internally with your own people, put it into a program, and then spit out some awesome content that you can then turn into other pieces of digestible content." — Ashley Grant [00:20:52 → 00:21:08]Using AI to Produce Authentic Content: "Absolutely. The biggest reason is it's your content, it's your words, it's your voice. And so if you go to a ChatGPT or a Claude or a WordHero or whatever your favorite AI tool is, if you're just asking it to spit out something random, it's going to spit out something generic." — Ashley Grant [00:21:31 → 00:21:49]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicAshley Grant - Freelance Writer

In this special mix episode of the E-com Ops Podcast, we delve into the dynamic and ever-evolving world of eCommerce marketing. Join host Norbert as he talks with four industry experts - Matt Janaway, Richard Harris, James Mew, and Kyle Stout - each bringing unique insights into the heart of successful eCommerce operations.

In today's episode, Josh Kennedy and Andrew Wallis have an insightful discussion that every gym owner needs to hear. If you're looking to elevate your gym's online presence and attract more clients through effective content marketing, this episode is your goldmine. Join us as we dive deep into seven actionable tips that are not just theory but practices that have been tested and proven in the fitness industry.Timeline Summary:[00:00:05] Focus on SEO[00:02:25] Know Your Audience[00:03:51] Swipe Competitors' Best Topics[00:06:11] Optimize for Search Intent[00:07:35] Create a Content Calendar[00:09:37] Promote Content Across Channels[00:11:14] Quality Over Quantity in Word CountKey Takeaways:SEO is Crucial: Start with SEO to ensure your content gets found. Focus on what people are searching for, not just what you want to write about.Understanding Your Audience: Tailor your content to meet the specific needs and challenges of your target audience. This approach helps in building authority and rapport.Leverage Competitor Insights: Use tools like Ahrefs or SEMrush to understand what topics are working for your competitors and model (not copy) their success.Search Intent Matters: Align your content with the intent behind search queries to improve visibility and relevance.The Power of a Content Calendar: Planning your content in advance with a calendar helps streamline your workflow and ensures consistent content production.Cross-Promotion is Key: Amplify your content's reach by promoting it across all your digital channels, including email newsletters and social media.Focus on Content Quality: Don't obsess over word count. Shorter, high-quality content can be just as effective as longer pieces.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"SEO isn't just about being found; it's about being found by the right people." - Andrew Wallis"In helping everyone, we're helping no one. Specificity is key." - Andrew Wallis"Don't steal, model. There's a blueprint for success in your competitor's strategy." - Josh Kennedy"Your content calendar is your roadmap to consistent engagement." - Andrew Wallis"Quality over quantity will always win in the content game." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. A single can encompass multiple intents, introducing a layer of complexity to understanding search intent and optimizing content accordingly. As SEOs, we must adopt a test-and-learn mindset, continually analyzing user behavior and competitor research to ensure we're meeting user needs. Today, Cameron discusses the blurring lines between search intent and optimization. Connect With: Cameron Gordon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wondered why your meticulously crafted website content doesn't hit the mark with your audience? In our latest podcast, I, Ed Dawson, peel back the layers on search intent, revealing the crucial role it plays in SEO strategy success. We dive into the psyche of the searcher, from the curious homeowner whose lawn care journey starts with a question, to the moment they confidently click 'buy' on that lawn mower. It's a riveting exploration that doesn't just tell you about the four main types of search intent—informational, commercial, transactional, and navigational—but shows you how to make them the cornerstone of your digital content, ensuring every piece you publish strikes a chord with your audience.Unlock the secrets of Google's search features as we dissect them to decipher the veiled intentions behind each query. With a keen eye on featured snippets, knowledge panels, and the array of search result gems, we learn to interpret Google's clues to user intent. This isn't just an academic exercise; it's a strategic masterclass in fine-tuning your content to cater to your audience's needs at every stage of their journey. Whether you're dishing out expert advice on an informational blog or driving sales on an e-commerce juggernaut, our discussion offers actionable strategies to elevate your SEO game and, ultimately, your bottom line.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Leveraging AI for Content Writing and SEO: A Chat with Tom WinterToday I'm talking with Tom Winter.Tom designed the content research and writing tool, SEOWind.Tom's unique "Cyborg Method combines AI and  human innovation, for content creation and SEO. Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.The number one thing you can do today:  optimize old content Tom's prediction is that humans and AI will collaborate effectively to create more impactful and valuable content. Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.00:00 Introduction and Guest Introduction00:41 Tom Winter's Journey into AI and SEO00:54 The Birth of SEO Wind01:22 Tom's Entrepreneurial Journey02:12 The Challenges of Content Creation03:08 Understanding Content Briefs and Search Intent03:33 The Role of AI in Content Creation04:51 The Importance of Research in Content Creation05:37 How Google Evaluates Content06:57 The Risk Google Takes with Search Results07:43 The Role of AI in SEO09:21 The Importance of Helpful and Valuable Content10:52 The Power of AI in Content Research12:29 The Future of AI in Content Marketing14:30 The Role of AI in Business Operations15:39 The Importance of Context in AI16:35 The Role of AI in SEO Optimization19:52 The Future of AI in Business23:46 The Importance of Content in Business30:01 Conclusion and Contact InformationConnect With Tom:LinkedInSEOWindIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Summary In dieser Folge von SEOpresso sprechen Björn, Johanna und Timon Hartung über Agile SEO-Management. Sie stellen sich vor und erläutern ihre Erfahrungen in der Zusammenarbeit von Entwicklern und SEO-Teams. Das Thema des Gesprächs ist die Integration von SEOs in Product Teams und wie SEO von den Prinzipien des agilen Manifestos lernen kann. Sie diskutieren die Bedeutung einer guten Zusammenarbeit, die Spezifikation von Tickets und die Aufteilung von Projekten in kleinere Pakete. Außerdem betonen sie die Wichtigkeit von Testing und QA in der SEO-Arbeit. In diesem Gespräch geht es um agile SEO-Managementprozesse und die Bedeutung der User Experience für SEO. Die Gäste erklären den QA-Prozess und die Kontrolle von Bugs sowie die agile Zusammenarbeit im Content-Bereich. Sie betonen die Priorisierung des Nutzers und wie SEO-Ziele im Kontext der Unternehmung betrachtet werden sollten. Zudem diskutieren sie die Bedeutung von User Experience für SEO und schlagen den Buchtitel 'Agile SEO Management' vor. Takeaways Eine gute Zusammenarbeit zwischen SEOs und Product Teams ist entscheidend für den Erfolg von SEO-Projekten. Es ist wichtig, dass SEOs sich in Product Teams integrieren und eine gute Beziehung zu den Entwicklern aufbauen. Die Spezifikation von Tickets sollte präzise sein und das Ziel sowie den Search Intent berücksichtigen. Projekte sollten in kleinere Pakete aufgeteilt werden, um regelmäßige Ergebnisse zu erzielen und motiviert zu bleiben. Testing und QA sind entscheidend, um sicherzustellen, dass die implementierten Änderungen den Anforderungen entsprechen und fehlerfrei sind. Ein guter QA-Prozess und die Kontrolle von Bugs sind entscheidend, um die Qualität von SEO-Projekten sicherzustellen. Agile Arbeitsmethoden können auch im Content-Bereich angewendet werden, um kontinuierlich hochwertigen Content zu produzieren. Die Priorisierung des Nutzers ist essenziell für erfolgreiches SEO und sollte bei der Erstellung von Briefings und Spezifikationen berücksichtigt werden. SEO-Ziele sollten immer im Kontext der Unternehmung betrachtet werden und dürfen nicht die Conversion und den Umsatz sabotieren. Die User Experience hat einen großen Einfluss auf den Erfolg von SEO und sollte daher bei der Optimierung von Inhalten und der Gestaltung von Seiten berücksichtigt werden. Chapters 00:00 Vorstellung der Gesprächspartner 04:01 Einführung in das Thema Agile SEO-Management 09:49 Integration von SEOs in Product Teams 15:09 Bessere Kommunikation und Zusammenarbeit mit Product Teams 19:37 Bessere Spezifikation von Tickets 20:06 Aufteilung von Projekten in kleinere Pakete 26:02 Bedeutung von Testing und QA 27:52 QA-Prozess und Bug-Kontrolle 28:36 Agile Zusammenarbeit im Content-Bereich 32:51 Priorisierung des Nutzers 36:13 SEO-Ziele im Kontext der Unternehmung 39:27 Bedeutung von User Experience für SEO 40:24 Schlusswort und Buchtitelvorschlag

"Texte mit Mehrwert erstellen", was bedeutet das eigentlich? In dieser Folge erfährst du, wie du Inhalte erschaffst, die deinen Lesern perfekt helfen und gleichzeitig die Wahrscheinlichkeit für Top-Rankings in Google erhöhen. Wir teilen mit dir, wie du die Suchintention analysierst und die gewonnenen Erkenntnisse in der Praxis zur Perfektion deiner Texte und weiterer Inhalte einsetzt. Denn die Suchintention ist mehr, als nur "transaktional" oder "Informationell"

Join me for a deep conversation with Ola King, who shares his intriguing journey – from being a popular [and underage!] local DJ and music producer to making an impact in the SEO industry. Below is a summary of the main topics discussed:Ola talks about his experience of moving from Nigeria to Canada at a young age, including the challenges he faced adapting to a new environment.Ola shares details about his early career in music production, his transition into SEO, and the reasons behind the launch of his own company.As a user researcher at Moz, Ola highlights the significance of understanding customers and offers unique insights on how to future-proof SEO by focusing on providing unique information and customer insights.The conversation pivots to the true meaning of design thinking, debunking common misconceptions. They underline that design thinking is not just about art or aesthetics, but how things work, how to empathize with users, and putting this empathy into the design process.Ola explains his views on the misunderstanding of SEO - it's not about optimizing for search engines, but enhancing the user's experience by understanding their intent and context. The importance of diversity in the tech industry is discussed, with Ola sharing his experiences and the benefits of finding common ground for a more inclusive and welcoming environment.For more insights from Ola King, you can reach out to him through his website, LinkedIn,  or X.Don't forget to subscribe to the Simple and Smart SEO Show and share it with others interested in SEO and UX!If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Discover Cardinal's successful marketing strategy for Advanced Reconstructive Surgery Alliance (ARSA), a unique MSO with individual brand identities. From understanding ARSA's challenges and goals to discussing our meticulous approach to ad structuring, keyword strategy, and landing page optimization, CEO, Alex Membrillo, and Paid Media Supervisor, Ruchi Patel, unveil how our strategies led to remarkable results and the ongoing marketing support we're providing. ADDITIONAL RESOURCES: ARSA Case Study - https://www.cardinaldigitalmarketing.com/case-study/plastic-cosmetic-surgery-mso-ppc-google-ads/  Brand Architecture: Which Strategy is Right for Your MSO? -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/brand-architecture-strategy-for-msos/  How to Build A Scalable MSO Marketing Strategy  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/ Understanding User's Search Intent for Better Keyword Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-use-search-intent-for-keyword-research/ 

In episode 125, Victor Pan of HubSpot joins the show for a deep exploration into the world of search intent and its broader implications.Victor shares some insight into the Department of Justice's lawsuit against Google, examining its relationship with search intent. He provides some valuable thoughts on the complexities of understanding search intent and how it shapes user experiences online.We also discuss the concept of the data void in search, information gain, and the impact on information accessibility and quality.(0:00) Intro(1:55) Search Intent and the DOJ Lawsuit Against Google(8:11) Understanding Search Intent(15:31) The Data Void in Search(24:40) The Value of Information Gain(40:43) Rapid Fire RankingsTop 3 of anything:Uncomfortable SilencesConspiracy TheoriesWeird things on the internetRank your best SEO marketing win:HubSpot EcosystemRank your top 3 SEO tools:HubSpotAhrefsSEMrushRank your best SEO or trick or tactic:Keep your old URLs over creating new ones.Rank what you love most about the SEO industry:It's not new.It's always "dying"There's no one way to be successful in an SEO career.Rank your top 1-3 marketers:Mike KingGarrett SussmanWhoever I can run into at a conference that is producing great work onlineRank your best SEO learning resource:Reach out to people who really know their stuff.HubSpot Academy.Rank your top cause or charity:Wire money directly to the causes you believe in. Mine is the Ukranian armed forces.

In episode 124, we're joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI.Bernard chats with us about the past year's developments in search and AI and weighs in on whether Google is finally mastering search results.We also discuss his predictions for Google's Search Generative Experience, whether search will become fragmented in the years to come, and Bernard shares some deep insights around information gain.(0:00] Intro(1:38) The Past Year in Search and AI(4:21) Is Google Starting to Get Search Results Right?(11:58) Query Expansion vs Information Gain(18:25) Query Diversification(21:57) Predictions for Google's Search Generative Experience(28:03) Will Search be Fragmented in the Future?(34:00) Rapid Fire RankingsTop 3 of anything:Rare SteakSaunaThat's it!Rank your best SEO marketing win:We did a Food Crawl at SXSW. We ended up getting over 23,000 RSVPs.It got so big that SXSW made it an official food crawl in partnership with the festival.Rank your top 3 SEO tools:ClearscopeGoogle Search ConsoleGoogle SERPSRank your best SEO or trick or tactic:Understand the searcher's intent. Make sure your title tag matches the tags for the query, and make sure you're above the fold experience answers the question as quickly as possible.Rank what you love most about the SEO industry:It's constantly changing.Rank your top 1-3 marketers:Mike KingKevin IndigLily RayBONUS: Aleyda SolisRank your best SEO learning resource:Clearscope Webinars.Rank your top cause or charity:Women In Tech SEO

Sono state aggiornate le linee guida dei Quality Rater e ci sono delle belle chicche!Vieni a vedere 11 esempi chiari che spiegano quanto il Search Intent sta diventando specifico!Con Mariachiara MarsellaSito: https://www.mariachiaramarsella.it/LinkedIn: https://www.linkedin.com/in/marsella/

In this special mix episode of the E-com Ops Podcast, we delve into the dynamic and ever-evolving world of eCommerce marketing. Join host Norbert as he talks with four industry experts - Matt Janaway, Richard Harris, James Mew, and Kyle Stout - each bringing unique insights into the heart of successful eCommerce operations.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, Justin is joined by Tim Hanson and they dive into all things SEO. They take a look at the current state of SEO, how it fits into distribution, and how to use it as an effective piece of your overall content marketing plan.In this episode, you'll learn:Which stage of the funnel is best for SEOHow to use AI properly in your content creationWhy you can't ignore search intentCHAPTERS[00:00:00] How SEO Is Evolving[00:07:10] Ranking Challenges[00:021:56] Search Intent[00:28:52] Where to Start[00:41:08] Holistic SEO***CONNECT

Did you know there IS such a thing as using your keyword or key phrase too much?Yep. The rumors are true.Here's what you can do to stick to good keyword density practices:Make the most of synonymous or similar keywordsAim to use your target keyword one time for every 100-150 words (in your blog, on your web page, etc.) or in 2-3% of the total copyCrystal likes using Surfer SEO & their keyword clustersBe mindful of search intentYou might also like:SEO Dictionary Episode 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 2Google's Helpful Content UpdatePS:This is Brittany's Case Study Training Crystal mentioned in the show!Doors for enrollment are open until October 1, 2023

In this episode, Omniscient Digital founders Alex Birkett, Allie Decker, and David Ly Khim discuss a LinkedIn post about stealing SEO traffic from a competitor using AI-generated content. They explore the moral implications and the impact on the internet and information ecosystem. The conversation then shifts to the importance of backlinks in SEO and the need to play the long game and talk about the effectiveness of gated content in B2B marketing and the use of quizzes as a conversion strategy. The concept of "eating from a smaller plate" is introduced, highlighting the benefits of setting constraints in business strategies. The episode concludes with a discussion on prioritization, productivity, and the value of constraints in achieving focused actions.TopicsMorality and Integrity of the ApproachMisunderstanding of Effective SEO StrategyContent Velocity vs. BacklinksThe Effectiveness of Turning Content into PDFsMisalignment of Search Intent and Qualified LeadsValue of Gated Content and Types Worth Investing inThe Importance of Audience Growth vs. Conversion StrategyUsing Mental Models to Improve ProfitabilityThe Benefits of Constraints in BusinessCreativity and Results with Limited ResourcesShow LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Understanding search intent will allow you to make vast improvements in getting your content ranked.I'm not talking about the 4 labels that the SEOs and keyword tools always touch on (informational, navigational, commercial and transactional)Those are great, but the real masters go a step beyond that.1. Use Chatgpt to help you understand EXACTLY what the important concepts are for the specific term you are writing about.2. Use those concepts to build your outline - put them at the top, right away. (Don't use Chatgpt to build your outline. It's too verbose and can't help with experience.)3. Review the competition. - Are they answering those important questions Chatgpt shared? - Do they get right to the point? - Are they demonstrating their experience? - What charts, infographics, etc are they using in their post?Google is a-changing, folks. FAST. Understanding intention can help you continue to rank. It might take you outside your comfort zone.... but that's where the treasure lies. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Google verkleinert seinen Index! Ein so großer Index ist teuer und wenn sowieso jeder nur auf die ersten Suchergebnisse klickt, kann man den Index auch verkleinern... so scheint Google scheinbar zu denken. Für viele Webmaster ist es tatsächlich schwieriger geworden, mit ihren Inhalten in den Google-Index zu kommen. Wie du mit deinen Inhalten schnell und dauerhaft in den Index kommst, erfährst du in dieser Folge! Inhaltsverzeichnis: 00:00 Start 00:17 "My site isn´t indexed" 01:00 Content-Qualität Teil 1 02:11 Search Intent 03:20 Verzweifelte Maßnahmen bringen nichts 03:45 Technische Fehler Teil 1 04:44 Content-Qualität Teil 2 06:08 Backlinks! 06:27 Search Console kann helfen 07:20 Technische Fehler Teil 2 08:29 Indexmenow 09:07 Fazit Du willst nachhaltig mehr Traffic und Leads generieren? Mit unseren SEO-Leistungen führen wir dein Unternehmen zum SEO-Erfolg:

Ever wonder what SEO pros use for keyword research? We're answering this burning question today!We're also introducing you to our new segment: SEO Shorts

In episode 116, Lyndon Nelson-Allen stops by the show to have an in-depth discussion about search intent.Lyndon sheds light on what SEOs often misunderstand about search intent and provides insights into how Google approaches and evaluates intent using various signals and factors.We also chat about the reasons why Google may not always provide the "best" answer and the challenges surrounding content quality on the web.(0:00) Intro(2:30) What Do SEOs Get Wrong About Search Intent?(3:40) How Does Google Think About Intent?(4:43) Signals and Factors(6:25) How Should SEOs Approach Content?(8:27) Why Doesn't Google Provide the Best Answer?(10:22) SEO is Relative(11:58) Original Content vs Replication(13:53) SERP Volatility(15:55) Have Results Improved?(17:48) Are We Being Retrained by Google?(21:25) The Issue with Content Quality on the Web(24:20) Creativity vs Information(26:12) How SGE Will Impact List(28:33) Will Google Get Transactions Right?(30:03) Rapid Fire RankingsTop 3 of anything:My kidsCoconutSupernaturalRank your best SEO marketing win:16%+ CTR on Google Ads is likely my favorite (as it's just such a stupidly high figure).Rank your top 3 SEO tools:Google Search ConsoleSemrushPHP & MySQLRank your best SEO trick or tactic:Building out content stacks.Rank what you love most about SEO as an industry:Winning!Being able to apply knowledge/skills/experience from numerous jobs.Rank your top 1-3 marketers:David OgilvyShaun Anderson (HoboWeb)Ann SmartyRank your best SEO learning resource:Forums.Rank your top cause or charity:Women in Tech SEOTwitter: @techseowomen

Search Intent plays a pivotal role in the field of Search Engine Optimization (SEO) as it holds the key to delivering relevant and valuable content to users. Understanding and aligning with search intent allows businesses to provide solutions, answers, and experiences that precisely match what users are seeking. By deciphering the underlying motivations behind search queries, SEO practitioners can tailor their content strategy, keyword optimization, and website structure to meet the specific needs of their target audience. This level of synchronization enhances user satisfaction, improves engagement metrics, and ultimately boosts organic visibility and traffic. In an increasingly competitive online landscape, embracing search intent is not just an option but a necessity to stay ahead, connect with users, and establish a strong online presence.

Episode 56: How poetry, search intent, and social media can make you a better Content Designer In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other things that are valuable informants for Content Design decisions and strategies. Guaranteed to spark inspiration and give you some new impulses for your UX Writing and writing practice as a whole Learning outcomes:  What is SEO/search intent? How can you use SEO for Content Design? The future of SEO What does Poetry and UX Writing have in common? How Social media can inform your tone and voice Connect with host, Nicole Michaelis:  nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com Connect with the guest, Dan Porder: --- Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

Welcome back to the SEO for beginners series. This is SEO Ranking Factor #1: Search Intent In this episode, Torie is covering Search Intent and why it matters to your SEO success. For more SEO resources, tools, and tutorial get the free SEO guide at https://toriemathis.com/smart-seo/

When I started my first project, I didn’t pay much attention to search and user intent. At that time, Google seemed to rank e-commerce pages well no matter what. But as I learned, things can change quickly in the digital world. Google frequently updates its search algorithms, making it essential to understand what users want…

Geld verdienen mit einer Nischenseite und das neben dem eigenlichen Job: Geht das heute überhaupt noch? Im #SEODRIVEN Podcast spreche ich mit Nicolas Sacotte, dem Gründer von Contentking, über sein Nebenprojekt Womosuche. Dabei gehen wir auf die Bedeutung von Content Marketing ein und wie sein Nebenprojekt überhaupt entstanden ist. Nicolas erklärt die wichtigen Erfolgsfaktoren, wodurch er mittlerweile jeden Monat über 100.000 Visits erzielt. Natürlich gehen wir auch darauf ein, wie man identifizieren kann, ob die eigene Hobby-Website monetarisiert werden kann.➡️ Jetzt Semrush kostenlos testen (Werbung): https://semrush.sjv.io/c/3989571/1594236/13053 Nicolas Sacotte ist Gründer und Geschäftsführer von Contentking. Er zählt als Urgestein der deutschen SEO Szene und hat sich bereits Anfang der 2000er mit Online Marketing beschäftigt. Zu seinen weiteren Projekten gehören Seiten wie Seedking und Womosuche. Nicolas gibt auch regelmäßig Workshops zu Online Marketing Themen oder hält Vorträge als Speaker auf verschiedenen Events.Christian B. Schmidt optimiert seit 1998 Websites. In seinen Interviews befragt der Gründer der SEO Agentur Digitaleffects andere Unternehmer und Experten zu Trends und Herausforderungen im Online Marketing. 00:00:00 Intro & Vorstellung00:01:20 Was ist Content Marketing für Dich?00:02:30 Search Intent der User bedienen00:03:57 Wie entstand womosuche.de?00:08:09 Hobby oder Domain monetarisierbar?00:13:51 Erfolgsfaktoren bei womosuche.de00:17:24 Erfolgreich Content Marketing trotz Wordpress?00:19:59 User Generated Content optimieren?00:24:13 ChatGPT und Co. für User Generated Content?00:26:07 Wozu braucht man Content auf der Website?00:29:19 "Made for Adsense" Content?00:33:57 FazitAlle Folgen findest Du unter: https://digitaleffects.de/seodriven/ Vollständiges Impressum: https://digitaleffects.de/impressum/ Datenschutzerklärung: https://digitaleffects.de/datenschutz/

Although search intent is important, it should not be the sole focus when creating content or pages. It's crucial to consider other factors to understand why your content may not be ranking or why a competitor's content is performing better.  There is what we call Search Intent Mismatch and your type of content is not the type of content that Google wants to rank Podcast Highlights: 00:00 Prologue  00:09 Podcast Intro  00:20 Introduction of the topic  00:33 Why is Search Intent Mismatch the most important symptom that  causes your ranking to drop?  01:55 When rankings drop, what needs to be factored in the revisions based on what Google is looking for to rank?  03:01 Summary  03:43 End    Resources:  Get 5 quick wins for your website's SEO https://seoleverage.com/quick-wins   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers!Find Holly:WebsiteInstagramFREE SEO Checklist for Your Blog1.  Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes.To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a snippet, an organic link)."Infinite scrolling" keeps people on Google longer, making them more likely to click on a result.2.  Holly  suggests choosing five to seven topics for pillar posts to make Google see you as an authority on a topic.For blog posts, interlinking (aka internal links) is important for Google and headings should be included that help readers skim through the content easily.Tracking metrics is key to understanding if efforts are achieving desired goals.3. Metrics to track in Google Analytics and Search Console:Page Views, and SEO performance (organic traffic).Audit past content is to evaluate reader experience (images, headings, etc.) School of Podcasting - Plan, Launch, and Grow Your PodcastYou want to start a podcast, but you're not sure where to start. Now you do.Listen on: Apple Podcasts Spotify The Demand Gen FixB2B buyer behavior is changing and traditional lead generation tactics just don't work...Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showListen to the private podcast for just $10/mo: SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!Be our (podcast) guest! Apply hereBook your SEO AuditB's SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!

Welcome to the Unmiss Podcast with guest Clarissa Filius! In this episode, we're discussing Search Intent Optimization Tips for SEO. Clarissa Filius, a renowned SEO expert, will share her insights on SEO and how to optimize search intently for success. Here are some of the tips she'll be sharing: Consider the user intent when optimizing…

Episode #13 of the SEO Podcast by #SEOSLY features a special guest – Dan Shure from Evolving SEO. Dan shared a ton of super useful tips on optimizing content for SEO and why he DOES NOT obsess about E-A-T. Dan also shares his story of how he grew his following. Here is how you can connect with Dan: Follow Dan: https://twitter.com/dan_shure Dan's site: https://www.evolvingseo.com/ Dan's podcast: https://www.evolvingseo.com/category/podcast/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ To learn even more, go to https://seosly.com/blog/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

What's your job title? Chris Barlow, chief happiness director at Beeline Marketing, takes the cake in my humble opinion.Hear some of his insights from running tons of successful marketing campaigns for nonprofits. One of his driving principles: “If you serve people, they will be attracted to you.” As a nonprofit, service is at the core of your mission, and if you serve your donors and supporters as well, your community and impact are going to expand too!---------------Bio:Chris likes seeing good things multiply in the world. As the founder and customer happiness director of Beeline, every day he is grateful to get to help nonprofits use digital marketing to multiply the reach of their mission and the growth of their donors. Most of all, he's grateful to be the dad to seven kids, and to try to teach them how to live in a way that multiplies good in others.Guest links:Chris's LinkedIn profile: linkedin.com/in/cbarlow-nonprofit-marketing/Beeline Marketing: https://yourbeeline.com/Chris says, “If some of the ideas in this episode sounded like a strategy you want to apply for your own org, just download our free book on attracting new donors through digital marketing!” You can find that e-book right here: https://yourbeeline.com/finding-donors/Quote:“Because when you start to say, I don't know, it opens up this whole new world. You can say, ‘Hey, I don't have to be an expert anymore. Now, not having all the answers. I get to be an experimenter.'” - Jeff Giddens at NIO 2022Check out Jeff's entire talk or see other amazing speakers here: https://www.niosummit.com/videos-2022/Additional links:A comprehensive guide to the Google Ad Grant: https://www.feathr.co/resources/blog/google-ad-grantConnected Families: https://connectedfamilies.org/Bright Spot Network: https://www.brightspotnetwork.org/Playlist:Chaconne by BachBe Still, My Soul by Catharina von SchlegelStrange Meadowlark by Dave Brubeck***Hosted by the brilliant team at Feathr.coFeathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.

Keyword research is essential to any successful SEO campaign. To conduct effective keyword research and develop a strong keyword strategy, it's vital that healthcare organizations have a deep understanding of their patients and how they search for information online. Understanding search intent can ensure that your content aligns with what patients are looking for. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Technical & Strategy, John McAlpin, discuss: - Why keyword research is so important in the healthcare industry - How search intent impacts keyword research - How to segment keywords throughout the funnel - How healthcare groups can identify keywords - The best tools and platforms to use when conducting keyword research ADDITIONAL RESOURCES: Understanding User's Search Intent for Better Keyword Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-use-search-intent-for-keyword-research/ 4 Steps to Developing a Keyword Strategy That Drives Appointments - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-keyword-strategy-medical-practice/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignoring a critical piece of the puzzle: Keyword research.In this episode, we are going to go deep on SEO - and keyword research - with special guest Hilary Angrove, Director of Growth and Operations at Make Your Mark Today. She will help us all understand:The intent of the search determines how you should rank for the keyword'Money' keywords are terms your audience is actually using (not necessarily industry words) with high volume and high intentDo not start a blog if you find money keywords - > make evergreen pagesIf you don't have money keywords --> you may want to start a blog or you may to put your resources into other forms of marketing and not SEO (I'll explain how to know what to do)I think you will enjoy this holistic view on SEO as much as I did!Key Highlights[01:23] Introduction of Podcast Guest, Hilary Angrove[03:42] Hilary's Journey to Digital Marketing[09:48] Keyword Research As An SEO Pillar[12:05] Search Intent[12:54] Warming Up the Buying Journey [17:58] How Hilary Determine Keyword Difficulty[20:30] Things to Consider in Keyword Research and Intent[28:47] Non-Seo Form of Marketing You Can Invest ToNotable Quotes What I loved about SEO was just the analytical part of it. And it is a puzzle, the whole thing is a puzzle. And if you can figure out that puzzle, then you can make your client a lot of money, which is great.Google is the judge. But you also got to stay true to yourself. And that is, don't do everything for the judge. They'll see through it, you got to be true to yourself.SEO just mimics real life, your website, your web pages, they're your storefront. And so you just need to operate your store in a way that's like clean, organized, informational, useful, and people are gonna love it.So first thing that I do whenever I'm working with a client, is I build a customer persona. So who is their ideal client, whether that be and you want to look at who's the current client, I mean, a lot of people have already done this for all types of marketing.Go deep on that keyword research, and really look at that intent.You really want to bring it as close to your it's a keyword that matters to you. It's a money keyword, you want it to be as close to your homepage as possible, because you're essentially flagging to Google, hey, this is super important. Guest Links:Learn More about Make Your Mark Today: https://www.makeyourmarktoday.ca/Grab Your Free Personalized Google Ranking Mini-Guide:  https://www.makeyourmarktoday.ca/Connect with Hilary on LinkedIn: https://ca.linkedin.com/in/hilaryangroveLinks Mentioned:Influencer Marketing for SEOLearn More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer

Adriana joins Keira in episode 1 of the Technical SEO Podcast, kicking off season 4. In this episode, Adriana talks about why search intent is one of the most underutilized yet extremely powerful elements of SEO. Brought to you by SALT.agency.

Show Notes:00:12: Welcome, Bernard Huang, Co-founder of Clearscope1:19: Bernard's unique NFT marketing strategy7:44: The importance of “search perspectives,” predicting the evolution path of a SERP15:04: Where search perspective applies16:09: What Google's “what people have also asked” tells us17:21: Google's business model — is UX or ad revenue the priority?20:20: Solving for for individual sub-topics vs. topic clusters25:01: Total keyword opportunity in one post, “ranch-style SEO”28:45: Could any SEO write it? The significance of thought leadership33:49: Don't have counterarguments for the sake of it37:16: Bernard's “SERP similarity,” addressing the copycats of SEO40:09: How often do SERPs change on average?43:49: What are you excited about in the content space?Show Links:Learn more about ClearscopeFollow Bernard on TwitterFollow Ross on TwitterSend us an email

Have you ever gone to a website, typed in what you're looking for, and been presented with a list of results that have nothing to do with what you want? If so, you're not alone. A study by FleishmanHillard found that on average, only 35% of onsite searches return relevant results. This means that for every 10 onsite searches, only 3 will be successful. That's a lot of wasted time and frustration for customers, and it's also bad for business. After all, if customers can't find what they're looking for on your site, they're likely to go to a competitor's site instead. The good news is that there are steps you can take to improve your onsite search, and that's exactly what I talk about in this video

Wie zu erwarten war, hat Google noch im Mai mit dem Ausrollen des nächsten breitangelegten Core Updates begonnen. Das 'May 2022 Core Update' zeigt bereits erste Auswirkungen. Besonders eine bestimmte Art von Search Intent könnte betroffen sein. Zudem ist der Anteil von FAQ Rich Results an den Suchergebnissen von Google zuletzt wieder stark angestiegen.

In this week's episode, Jack is joined by Andy Chadwick from Snippet Consulting/Digital and Keywordinsights. Jack and Andy discuss: How Keywordinsights create keyword clusters How Keywordinsights understands keyword context & intent What came first: The content hub or the indented search results What's new with Keywordinsights V2 And more. Full show notes and transcripts are available at search.withcandour.co.uk.

While online marketplaces may be no further from a customer than the click of a mouse, most don't want to take the time to travel even from one online store to another. Once you've gotten them through the digital door, make the most of it with curated collections, product combination suggestions and distinct, dynamic categories to encourage multi-item purchases, and maybe even change your customer's shopping culture to your benefit. Tailor your general product categories and sections based on customer behaviour and specific lifestyles. Instead of, for example, His & hers Tops, group them based on the kinds of activities consumers can use the items for, like Winter Apparel, Active Wear or Business Casual. This can also help identify your brand with those activities, driving further interest and engagement from interested communities. Use dynamic combination suggestions that adapt based on your customer base's buying behaviour. If someone buys a winter jacket from a clothing store, chances are they would be interested in a pair of gloves and a warm hat as well,  or a kitchen mixer purchase could be paired with a set of bowls, whisks and recipe books. Presenting these combo suggestions before they hit the final checkout can lead to some great last minute sales, and provide you with valuable information about your customer's purchasing style. Curate special collections to allow for one-stop-shopping. Based on the information gathered from the previous suggestions, build specific collections of products to sell as complete packages, be it selling entire outfits, decore remodelling sets, home garden centres; regardless of the product, offer your consumer a ground floor total package that they can buy into a lifestyle with, instead of returning piecemeal. Even if provided at full price, customers will appreciate not having to go through the hassle of shop around, and will identify your brand with convenience and quality. Find out how people look for your products, and adapt accordingly. If consumers typically find the items you sell through more traditional catalogue searches, then keep with catalogues, but if word about new product is more often spread through blogs discussing and reviewing them, include a blog on-site, or pay for an affiliate blog to help drum up conversation and traffic for your store. Tailor the shopping experience to the consumer base's liking as much as possible, for maximum engagement. Sign up to learn more at https://seonotebook.com/ (https://seonotebook.com/) Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money. Pitstop is presented by https://www.getmesa.com/ (Mesa).

User Intent vs Search intent. Do either matter? What is more important? On this episode Shawn and Roger debate why, what and how to get the most out of them. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -To get the FREE 7 step process to online lead generation, go to Https://TopResultsConsulting.com/7steps Get your copy of the Avatar worksheet - Https://TopResultsConsulting.com/Avatar Follow the show weekly on Facebook - https://Facebook.com/TopresultsConsulting Have a topic you want Shawn and Roger to break down? - Send Shawn, Roger or Top Results Consulting a message on social media. Or live chat on the Top Results Consulting website. Shawn: https://Facebook.com/ShawnTiberio https://Instagram.com/ShawnTiberio https://ShawnTiberio.com Roger: https://Facebook.com/roger.valdez.80

While online marketplaces may be no further from a customer than the click of a mouse, most don't want to take the time to travel even from one online store to another. Once you've gotten them through the digital door, make the most of it with curated collections, product combination suggestions and distinct, dynamic categories to encourage multi-item purchases, and maybe even change your customer's shopping culture to your benefit. Tailor your general product categories and sections based on customer behaviour and specific lifestyles. Instead of, for example, His & hers Tops, group them based on the kinds of activities consumers can use the items for, like Winter Apparel, Active Wear or Business Casual. This can also help identify your brand with those activities, driving further interest and engagement from interested communities. Use dynamic combination suggestions that adapt based on your customer base's buying behaviour. If someone buys a winter jacket from a clothing store, chances are they would be interested in a pair of gloves and a warm hat as well,  or a kitchen mixer purchase could be paired with a set of bowls, whisks and recipe books. Presenting these combo suggestions before they hit the final checkout can lead to some great last minute sales, and provide you with valuable information about your customer's purchasing style. Curate special collections to allow for one-stop-shopping. Based on the information gathered from the previous suggestions, build specific collections of products to sell as complete packages, be it selling entire outfits, decore remodelling sets, home garden centres; regardless of the product, offer your consumer a ground floor total package that they can buy into a lifestyle with, instead of returning piecemeal. Even if provided at full price, customers will appreciate not having to go through the hassle of shop around, and will identify your brand with convenience and quality. Find out how people look for your products, and adapt accordingly. If consumers typically find the items you sell through more traditional catalogue searches, then keep with catalogues, but if word about new product is more often spread through blogs discussing and reviewing them, include a blog on-site, or pay for an affiliate blog to help drum up conversation and traffic for your store. Tailor the shopping experience to the consumer base's liking as much as possible, for maximum engagement. Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

In this episode, I'll explain the importance of search intent and what you need to do to optimize your content for search intent and rank higher on Google. You'll learn: What is search intent? Why search intent is important The 4 different types of search intent w/ examples 5 steps to optimize your pages for search intent To learn more about search intent and for more insights into optimizing your pages for search intent, read this in-depth search intent guide: https://www.99signals.com/search-intent-seo/ -=-=-=-=- Resources discussed in this episode: Search Intent and SEO: The Ultimate Guide - https://www.99signals.com/search-intent-seo/ SEO Case Study: How I Boosted Organic Traffic to an Old Article by 146% in 30 Days - https://www.99signals.com/seo-case-study-organic-traffic/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message