Podcasts about pillar content

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a 'pillar content' video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands.Highlights:"You don't have to post all the time, but you do have to do what they're unwilling to do, which is to spend some advertising dollars.""We're not purely dependent upon the algorithm to make sure if we ever pause, then it goes away.""It's truly amazing what can happen when you step out of the day-to-day.""If you're a business person, you're not a YouTuber, and you're not a creator, and you want to give YouTube a shot... what's the one piece of content you wish everybody saw before they talked to anybody in your sales team?"Timestamps:00:00 - Introduction to YouTube Struggles and Strategies01:52 - The Merit of Consulting and Content Creation03:53 - Approaches to Social Media and Content Impact05:57 - Special Event Announcement: Get Scalable Live10:15 - Detailed Discussion on Content Strategy and YouTube12:43 - Deciding on Pillar Content for Business16:22 - Relaunching with Optimized Content20:00 - Driving Traffic with Discovery Ads22:24 - Analyzing Budget and Audience Impact25:28 - Sustaining Business through Strategic Ad SpendingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable Workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

In this episode we interview Jay Cooke, a seasoned content marketer with over 20 years of experience in the field. What you'll learn in this episode: The essence of pillar content and its significance. Strategies to create and repurpose pillar content. How to efficiently use resources with pillar content. The role of brand voice and storytelling in differentiating your content. Engaging your audience with content in the age of AI.

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Jamie Hudson, SEO Content Manager at Dash Hudson. Join them as they discuss strategies for SEO success.

In this episode of ‘Content in the Kitchen', we explore how businesses, especially startups and those with tight budgets, can scale their content marketing efforts efficiently. Joined by Casie Gillette, a content marketer with 18 years of experience, we discuss the significance of evaluating existing content for improvement, leveraging the power of tools for content optimization, and innovative strategies for content repurposing.Casie shares her journey from agency to startup, offering actionable tips on utilizing AI and other tools to save time without compromising on content quality. She emphasizes the importance of quick wins, mid-term, and long-term content strategies, and the role of customer insight in shaping content that drives traffic and leads. The discussion also covers how to align content with organizational goals and leveraging influencer insights for content ideation.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

Whether you call it core content, anchor content or pillar content, the concept is the same. It's the long-form content that feeds all the other content you create. Having one main type of pillar content can be effective because you can focus on perfecting it and distributing it consistently. You also free up time and expertise to repurpose it, meaning nothing goes to waste. In this episode of The Content 10x Podcast, join host Amy Woods as she discusses the benefits of having one type of pillar content for your brand, choosing the best type for you and your team, and why it means less boring content! Find out: What is pillar content? Why it's beneficial to focus on one medium How to choose the best type of anchor content for your team Important links & mentions: How to Create a Content Brand with John Bonini https//www.content10x.com/293 7 Reasons Why Your Marketing Strategy Needs Episodic Content https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/ Is There a Best Type of Content to Repurpose? https://www.content10x.com/is-there-a-best-type-of-content-to-repurpose/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

__________________ OFFERS FOR YOU ⤵️ ✔ Use Email Marketing in Your Biz: https://store.evanshank.com/simple-email-marketing ______________ FREE FOR YOU ⤵️ ✔ Which One-Person Business Should You Start? Take the quiz to find out! https://evanshank.com/cf-quiz ✔ A Simple Checklist to Ensure Your Marketing Emails are Top-Notch: https://evanshank.com/ultimate-email-checklist ✔ Additional Articles Built for Solopreneurs: https://evanshank.com/articles ______________ JOIN ⤵️ ✔ Join hundreds of others on the M&M email list: https://evanshank.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/mm-mondays/message

In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to content creation, be it writing, recording, or speaking. We break down how to make the most out of your pillar content by remixing it for a variety of platforms and reaching an exponentially larger network!TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How To Use Pillar Content to 10x Your Output in 2023. [00:25] The definition of pillar content and how it shifts depending on your context. [01:13] How to identify and 10x your pillar content. [02:06] Using other channels to get the most out of your content. [04:27] How to leverage your various networks. [05:18] How Vanessa Lau repurposes her content, to great effect. [06:49] That's it for today! Don't forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [07:01] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Vanessa Lau Vanessa Lau on Instagram Vanessa Lau on YouTube Vanessa Lau on TikTok Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro. Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to content creation, be it writing, recording, or speaking. We break down how to make the most out of your pillar content by remixing it for a variety of platforms and reaching an exponentially larger network! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How To Use Pillar Content to 10x Your Output in 2023. [00:25] The definition of pillar content and how it shifts depending on your context. [01:13] How to identify and 10x your pillar content. [02:06] Using other channels to get the most out of your content. [04:27] How to leverage your various networks. [05:18] How Vanessa Lau repurposes her content, to great effect. [06:49] That's it for today! Don't forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [07:01] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Vanessa Lau Vanessa Lau on Instagram Vanessa Lau on YouTube Vanessa Lau on TikTok Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro. Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 7/8 of the SEO Writing Series: Your Pillar Content This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. In part seven, we talk about the "pillar" part of the pillar and cluster content strategy. Let's go! -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WITH ME: YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw INSTAGRAM @LETSTALKCOPY COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM --- Send in a voice message: https://anchor.fm/letstalkcopy/message

Liking Selling With Love? Join the LinkedIn Community and discover everything that we are doing for our members: https://www.notion.so/Jason-Marc-Campbell-3c26858e787d415697dbfc026f113530 ===== In this episode (Spoiler Alert: really cool surprise at the end), we discuss the power of videos as a pilar content for your marketing strategy. Amber Vilhauer, from NGNG, works on finding your why, your values, and your pillar content. With those three, you can easily design a whole marketing plan that works for months without burning out. You can gain the trust and attention of your prospects and customers to keep on building a more humane and close relationship with them. Overcome your fears and don't miss out on this opportunity of becoming the Hollywood star of your own life. =====

How do you use pillar content to rank for a variety of keywords around your target customer's interests and search terms? Julia breaks down this SEO term and the confusion around cannibalization in SEO, another important term to know. What you don't know could be stopping you from ranking.   Get clear on pillar content, and how to create SEO blogs that are specific answers to the conversational questions being searched in Google these days – without accidentally annihilating your rankings in the process.   * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tonus: Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

In today's episode, I chat through how you can use your podcast interviews as pillar content. If you find yourself creating content for multiple platforms with no overarching theme, tune in to learn how to use your interviews as content you can repurpose in multiple ways. When planning to use podcast interviews as pillar content, it's important to plan for repurposing before you ever send a podcast pitch. What are the types of pillar content that you want to be known for? Once you know that and the types of audiences that are best suited for those topics, you'll be well on your way to leveraging your podcast interviews as pillar content. When you decide that your podcast interviews will be the key piece of content that you create, sharing interviews will feel more intentional and likely become more impactful.   Topics covered include: Why are podcast guest interviews pillar content? How to plan differently when you're going to use interviews as content Different ways to repurpose your podcast interviews How - and when - to involve the podcast host in your plans How evaluating the topics you are asked to talk about can highlight themes you can use for future content sprints Full show notes and resources: https://thepodwizegroup.com/podcast-pillar-content

Now that we've introduced our revolutionary Pillar-Based Marketing strategy, it's time to roll up your sleeves and put the digital pen to paper—that's why we're focusing our Writers Roundtable series on pillar pages and topics. In part 1, Andrew Gold and Clare Sheehan, Content Manager and Senior Content Manager at DemandJump, share how to get started with your pillar page and strategy—and what else you need to know before diving into researching and writing.Quotes“What helps me set up a pillar page is by asking, ‘What is my motivation for writing this piece? What are the pain points? What does my customer care about? What are they feeling?' Getting the imagery and the empathy into the introduction on the page first really sets the scene for the whole blog.” - Andrew Gold, Content Manager, DemandJump “When doing the research process, we're looking at articles and trying to find authoritative sources on a topic. It's really beneficial to read as much of the content that the competitors have pushed out relating to the topic as possible just to see what they're saying, and how it differs from messaging that we learned about in our kickoff call with the customer.” - Clare Sheehan, Senior Content Manager, DemandJumpKey TakeawaysThe pillar page is the main piece of content and should cover a broad range of information and sub-topics relating to your central subject.The best method to map out your pillar strategy is by first breaking down the pillar page topic, sub-pillar topics, and supporting keywords. Engage readers by placing yourself in their shoes in order to provide solutions to their pain points vs. selling a product.Time Stamps:* (3:09) What is a topic cluster or pillar page? * (4:11) What goes into the process of creating a pillar page?* (10:32) How to balance sales with storytelling* (13:03) Where to begin research on your pillar page topic* (22:30) What motivates you to be a writer?* (25:57) Lightning Round! * (30:00) Drew & Ryan's takeaways --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about DemandJump's marketing toolsBecome a Pillar Based Marketing expert at DemandJump University

Welcome to the Simple and Smart SEO Show!Want to be a guest? Apply here!

In this episode, Eric talks about the ultimate SEO tips to rank #1 in 2022. Find out how to make your content stand out for increased traffic, search rankings in Google, and even conversions! TIME-STAMPED SHOW NOTES: [00:00] - How to Rank #1 on Google: SEO Tips 2022 [00:33] - How to make your content stand out (Content Ideas For Beginners) [02:14] - Top Reasons Why Content TITLE matters [03:07] - How to get more clicks on Google? Improve your Information Gain! [03:44] - The Ultimate Guide on Pillar Content [04:27] - Help your business stand out with Google My Business [04:56] - Google Search Console: The Most Powerful SEO Tool [06:03] - How to make people STAY longer on your website [06:33] - SEO tips on guest posting/ Parasite SEO  [07:20] - Mergers and Acquisitions: SEO Perspective Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to generate ideas for sub-topics and lay the foundation for more content. It also allows you to create pages that are specific to niche topics and keywords, making it easier to rank highly and gain traction. Tune in to learn how to create pillar content and leverage it to 10x your strategy! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How Pillar Content Makes Content Creation 10x Easier. [00:27] Understanding pillar Content and how you can repurpose it. [01:13] Why pillar content is a great foundation for your overall content plan. [03:00] The creative aspect of content creation, and why pillar content makes it easier. [03:53] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:54] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [04:24] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Chances are, you're missing the two big links in your content and marketing strategy. Sure, you're publishing content regularly. You might be emailing your audience at least semi consistently. And this is great for nurturing the people who are already following you.   But are you leveraging other people's audiences so you can put together the pieces of minimum viable content marketing? I'm going to take a wild guess and say no, you're not.   The most common complaint I hear from podcasters is that they're struggling to grow their audience. Their email list isn't growing. And their social media isn't getting any interaction.   It's no wonder, because they're doing little to grow any of these.   This week on the podcast, I'm again sharing why leveraging other people's audiences is key to the success of your content marketing. And I'm also sharing a bit on how to put all these pieces together. Mentioned in This Episode   Ask Your Audience Challenge Episode 158: Case Studies: Tying Pillar Content to Other Content Episode 165: What to do Before You Work on Your Content Episode 167: Two Tips for Podcasters to Grow Their Email List Episode 169: Engaging New Subscribers With Your Welcome Sequence Episode 171: The When, What, and How of Nurturing Emails Episode 173: The Importance of Pillar Content in Your Business Episode 175: How to Use Social Media to Promote Your Podcast (or Not) Listen to the whole Minimum Viable Content Marketing series on Spotify

Social media is a great tool to promote your podcast…but it's not the end-all, and it's definitely not something that you can rely on to grow your podcast or business.   But it's still important.    This week on the podcast, I'm sharing why social media can't be the end-all of your marketing strategy and what you can do to make your own time on social media more effective.   This episode is a really great reminder of getting your head in the right place when it comes to social because that's not the place to solicit for sales. But your audience still expects you to show up there.  Mentioned in This Episode   Ask Your Audience Challenge Episode 158: Case Studies: Tying Pillar Content to Other Content Episode 165: What to do Before You Work on Your Content Episode 167: Two Tips for Podcasters to Grow Their Email List Episode 169: Engaging New Subscribers With Your Welcome Sequence Episode 171: The When, What, and How of Nurturing Emails Episode 173: The Importance of Pillar Content in Your Business Listen to the whole Minimum Viable Content Marketing series on Spotify

Are you creating pillar content for your business? Pillar content is the main content you're creating for your audience. This is often where people start with their content creation and planning, but I intentionally put this topic smack in the middle of the series on minimum viable content marketing because I didn't want you to forget about the other pieces. Be sure to go back and listen to those episodes if you haven't already (they're linked below). But, of course, pillar content is where you get to nurture your followers and demonstrate your expertise. And hopefully, for you podcasters, it's where you get to talk to other professionals in your arena so you can support your listeners. So what is pillar content, why does it matter, and how do you know what to publish on your pillar platform? Listen in this week, especially if you're feeling like you need some motivation to get back to consistency. Mentioned in This Episode Ask Your Audience Challenge Episode 158: Case Studies: Tying Pillar Content to Other Content Episode 165: What to do Before You Work on Your Content Episode 167: Two Tips for Podcasters to Grow Their Email List Episode 169: Engaging New Subscribers With Your Welcome Sequence Episode 171: The When, What, and How of Nurturing Emails Listen to the whole Minimum Viable Content Marketing series on Spotify

Have you established pillar content for your business? In today's episode I'm sharing what pillar content is, why it's important, and how to be intentional with it in your business and content strategy!The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.The Systems and Workflow Magic BundleIf you're ready to streamline your business, make sure you're on the waitlist for the Systems and Workflow Magic Bundle, where over 20 creatives and business owners have collaborated to create an exclusive collection of resources to help you start and implement workflows and systems in your business to go from scattered to streamlined! The Systems and Workflow Magic Bundle will be available January 24th-28th, so make sure you're on the waitlist today!Review the full show notes and transcript at dollydelongphotography.com/podcastResources Mentioned in this Episode:Content Creation & Batching Masterclass - Use PODCAST for 20% offConnect with Dolly:instagram.com/dollydelongeducationfacebook.com/DollyDeLongEducationpinterest.com/dollydelong See acast.com/privacy for privacy and opt-out information.

Today we explain how creating pillar content can make your social media effortless. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

Tying your main, pillar content to the rest of your content is one of the best ways to simplify your content marketing and content creation. It's about repeating your message in different ways and on different platforms and it's not as difficult as it may seem. This week on the podcast, I'm sharing how my team and I do this for two of our clients: one has a podcast and the other has a blog. But it all starts with knowing your goals and what your audience needs and wants. Without this important information, you won't be able to create content in a way that makes sense or that leads your audience to your content or your paid offers. Listen in to this dual case study of two of our clients and learn how you can make your own content creation just a little bit less overwhelming. Mentioned in This Episode Episode 63: Staying Inside Your Zones of Genius Episode 138: Know Your Zones of Genius for Content Ease Quick Chat VIP Intensive Education Evolution Fit For Profit

I had Devin Bramhall, CEO of Animalz, join me for this episode to talk about content marketing - the good, the bad, and the ugly. Devin is CEO of Animalz, a content marketing agency based out of NYC. Customers include enterprise companies, startups, and VC firms. Before Animalz, Devin was Director of Content at Help Scout (Series B SaaS startup). She's also the former Executive Director of Boston Content, the largest community group and career development resource for content marketers in Boston. Here's what we hit on: How has the concept of content marketing changed (or not) over time; Devin's journey from VP to CEO of the agency; Companies are trying to lead with their thought leadership, to create new and unique content - but how do you do this successfully? To create really good content, you need to analyze what's happening in your arena and write deeply about it; Do you need to hire a writer with domain expertise? What does "founder brand" mean and how can it work as a strategy; How should startups structure their content marketing for success; Hire a marketing leader first, and outsource your marketing execution (if you hire a team that reports to the founder, they'll suck up a lot of time); About Animalz - who you help and what you help with; Focus on consistency vs. stunts even though it seems less sexy; Produce content with a "limited series" mindset vs. the volume play and see how much better your content will be; How do you stay creative? You can reach Devin on LinkedIn: www.linkedin.com/in/devinbramhall Find out more about Animalz: www.animalz.co This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

In this episode, Nancy and I talk about the important aspects of content creation for your business using social media. There are four things that you need to understand that go into creating the ideal audience and showing up on social media each and every week: 1. Content Buckets 2. Pillar Content 3. Repurposing Content 4. Scheduling Your Content Check out our posting platform: https://www.thetimetogrow.com/BYOBSocialPostingOfficial Check out otter.ai and canva.com

In this episode we will discuss how 1 video can turn into 5 pieces of pillar content on LinkedIn: 1. Record 1 video on zoom that is between 2:30 - 5 mins in length 2. Transcribe that video into a txt document using Otter.ai 3. Use that pillar video and written content as a video post, article and 3 individual posts on LinkedIn Don't forget to sign up for our FREE 4 Day Network Marketing Academy Bootcamp from April 26th - 29th !! It is going to teach you how to better qualify your leads and close more sales: https://networkacademy.kartra.com/page/NMABootcampAPRIL2021?fbclid=IwAR3pivIOoEiA51QX3j4ph6N3c_HJyVbdO7R6D3syEnMkZbSuEJFpsQsoa1A Join the private group on Facebook where the trainings will be held: https://www.facebook.com/groups/thenwma

I am joined today by Gary Das, whom I keep seeing everywhere on social media! That means that his Facebook ads are working really well. Today we are talking about how you can be proactive in creating the pillar content for your business and social media.  What You Will Learn In This Episode : - How to make sure that you are creating content that represents you - How to put down the right foundations for your business - How the things that you've done wrong become the strength in your business - Making sure that you are putting out the right stuff and not wasting your time  - How to start creating pillar content If you are clear with your mission, it will be easy for you to articulate it. There will be no shyness and no reticence about what you're here to do. Just keep going and believe in failing forwards. Resources: - The Proactive Podcast with Gary Da‪s‬ - https://garydas.com/ - The Self Employed Mortgage Guide, a book by Gary Das - Get Visible: How to Have More Impact, Influence & Income, a book by Anna Parker-Naples

Episode 240 Stop struggling with pillar content - try this instead!  It sounds tempting to fit all of the content you want to create into little boxes or categories.  But, let's be real.  We are multi-faceted humans and our businesses are have just as many facets as we do.  If fitting your content into 5 boxes sounds restrictive and boring, this episode is for YOU!  Tune in to learn how you can create "pillar content" without being restricting topic ideas. Important Show Links: Digital Marketing Made Easy! Digital marketing doesn't have to be a bear or expensive!  Groove Funnels makes it easy.  You have access to: Funnels Landing pages Email marketing campaigns Email list management Shopping cart Calendar scheduling AND SO MUCH MORE   Try it for FREE with no credit card needed by CLICKING HERE. FREE Access to GrooveFunnels - the new best way to build better funnels   Free for LIFE No games. No fine print. No credit card needed ever! $99/month value… Now free.  Grab your account while you still can!   Best Social Media Scheduling Tool: Schedule social media content with ease!  Try CinchShare!   Get a 45-day free trial by clicking HERE  Lora's Ring Light click HERE Lora's Tripod click HERE Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE Canva click HERE CinchShare click HERE   Learn From Lora Daily: FREE Resources: https://lorashipman.com/resources/ Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/  Check out Lora's Blog:  https://lorashipman.com/blog/ Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube:  Click HERE Email:  LoraShipman@me.com   Address: 3152 Little Road, #192, Trinity, FL 34655   Some links listed above may be affiliate links and will award me a small commission.  Thank you for your support!

Wenn du dich ernsthaft mit SEO beschäftigst, musst du deine Überzeugungen und Methoden immer wieder auf den Prüfstand stellen. Die Suchmaschinen lassen sich nicht in die Karten schauen und ständig gibt es neue Kanäle oder Technologien. Kaum hast du „mobile first“ verdaut, musst du dir auch schon Gedanken machen, ob und wie du VR-Marketing einsetzt. Und jetzt auch noch Pillar Content? Doch keine Sorge: Mit Pillar Content stärkst du deine bestehenden Marketing-Maßnahmen oder baust sie von Anfang an richtig auf – unabhängig von den genutzten Kanälen.

You can reach out to me on.Info@seosingh.in . .Dropping daily SEO tips on: .Linkedin: https://www.linkedin.com/in/ishmeet2/ .. https://www.facebook.com/seosinghshow/.https://twitter.com/tweeetkaran.Instagram: https://www.instagram.com/seosinghshow/

Having pillar content is critical to every content creator. Essentially, it's long-form content that can live in a blog, podcast, or YouTube video. It's your big ideas and the cornerstone piece of everything you want to create. In this episode, we look at how you can develop pillar content that you can break down over time into smaller pieces of content. We also deep dive into the roles of various digital platforms and the different kinds of content you can produce for your brand. Highlights from the episode:  Going in-depth into topics that matter to your audience Creating a repurposing foundation Building authority in your niche  Growing your audience with long-form content The different digital platforms and their roles  Quotes: "You need something that you can just create once and use 40 times." "The power of being able to create that quickly is the power of podcasting." "Make the content move freely from one platform to the next." ★ RECOMMENDED EPISODES FOR YOU ★ What is Content Marketing Strategy - Ep. 121 Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 Personal Branding Masterclass with Chris Ducker - Ep. 112 Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE ★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 ✉ JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: Instagram: https://www.instagram.com/brandonbirkmeyer Twitter: https://twitter.com/bbirkmeyer Facebook: https://www.facebook.com/bbirkmeyer Website: https://www.brandsonbrands.com/

If content marketing is the secret ingredient of any strategic marketing plan, then for a very busy business owner, content repurposing is the magic formula for making it successful. Stop working your backside off to churn out content every single week - slow down and work what you have – by repurposing it with a content repurposing workflow! Henry Ma and his powerful tips are here to help you. Tune in!

Pillar content is really important for digital marketing in any industry these days and today I talk with Ryan on what Pillar content is and how we can use it. I also mention I have a free "Styled Shoot" workshop coming up. You can join the workshop here: http://jailong.co/styledshoot Find Ryan on Instagram here: @Featherandfinchphotography And Jai here: @Jailong.co  See omnystudio.com/policies/listener for privacy information.

This week, Daniel is joined by author, podcaster, and writer for Codeless Kevin J. Kessler to discuss pillar content. Together, they talk about how to create content pillars that can attract more SEO traffic and grow your authority over time.

Many times I see entrepreneurs either having very little content because they don't know what to create, or having too much content all over the place. In this episode I talk about your 5 pillar content formula I want you to design that you are going to be known for! Let's dive in!

Eine der besten Möglichkeiten, um gute Rankings bei Google zu erzielen und deinen Status als Experte in deinem Gebiet zu festigen, ist Pillar Content. Pillar was? Pillar Content. Was genau das ist, wie es funktioniert und vor allem: wie du es für deine eigene Sichtbarkeit nutzen kannst, erfährst du hier in dieser Folge! Wenn es dir gefallen hat, freue ich mich über deine positive Bewertung oder ein Abo des Podcasts. Du möchtest die Inhalte noch einmal nachlesen? Dann findest du hier den passenden Blog-Beitrag: Pillar Content

Pillar content is content that is a blog post that you create underneath a category that keeps people clicking around on your blog and create fans! Sounds perfect, right? Listen in as we talk about how to create these type of posts to set your blog up for success.  And be sure to head to our website for all the show notes, information on our upcoming conference, and more!  https://thrivetogether.blog/podcast Want to join the Thrive Blogging Community on Facebook? CLICK HERE! It's free and we'd love to chat with you there. 

Primer episodio del año. Y para celebrarlo os traemos unos consejos que os pueden ayudar en SEO, marketing online e incluso diseño gráfico de cara al 2020 Comenzamos el programa fisgando los móviles de Yannick y Elías. ¿Qué aplicaciones llevan sus teléfonos móviles?. Uno parece que ha venido del pasado y anda aún descubriendo Android, y el otro (Elías) es ya un veterano y nos cuenta todo lo que...Origen

Thee Eagle Realty Career Talk #Podcast - Pillar #Content is Essential

How can a simple change in your keyword research approach dramatically increase traffic, leads and revenue? This week onThe Inbound Success Podcast I spoke with Emily Maxie, VP of Marketing at software development company Very, and Stacy Willis, Emily's strategist at IMPACT, about the incredible results they got by focusing on pillar content and topic clusters.  The two of them shared how they worked together to revamp Very's SEO strategy and why the new approach they used for keyword research at Very has inspired Stacy to change how she carries out keyword research for all of IMPACT's clients. The results of this work are impressive - an 88% quarter over quarter increase, and 1100% year over year increase, in website traffic, along with notable improvements in the quality of the company's leads. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with keynote speakers including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Emily and Stacy include: Very is a software development company that focuses on IoT and machine learning. The company was doing digital marketing and while it was successful in driving traffic to its site, it was the wrong kind of traffic and the leads were unqualified. Working with her strategist, Stacy Willis of IMPACT, Emily identified three key topic areas that all fit within service offerings that would be the right fit for Very, and developed a pillar content and topic cluster strategy aimed at building credibility in those areas.  For those three main topic areas, Stacy and Emily used SEMRush to identify the related keywords that had the highest search volume and lowest competition. Pillar content needs to be at least 4,000 words long and to gain immediate traction while her team worked on creating that long form content, Emily started by publishing blogs that were focused on her subtopic keywords. Emily makes it easy for her team to produce content on highly technical subject matter by interviewing her company's subject matter experts and then writing the blogs herself, but giving them an opportunity to review the articles for accuracy before they are published. Her big tip? Don't "write past what you understand." Emily began posting the subtopic blogs at a pace of three articles per week in June of 2018 and before she could even publish her pillar content, the company saw an 88% quarter over quarter increase in website traffic. As of this January, the company's year over year traffic increase has been 1100%. Very is now also ranking number one for "IoT application development" and for "IoT app development" - two of its target keywords. Stacy shared that the experience with Very has been so positive that it has inspired her and the team at IMPACT to change the way we approach keyword research, and now they focus exclusively on keywords that are related to their pillar content topics. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit verypossible.com Check out the Very blog and resource center Connect with Emily Maxie on LinkedIn or follow her on Twitter Connect with Stacy Willis on LinkedIn Check out two of Stacy's favorite keyword research tools: SEMRush and Answer the Public IMPACT's pillar content on website redesign For great examples of companies and people doing inbound marketing really well, check out Emily's recommendations, Women Who Code and Harvard Business Review, and Stacy's recommendation, Invision. To stay on top of the latest changes and trends in the startup world, check out Emily's recommendation, the Reboot Podcast. Listen to the podcast to learn more about the changes that Emily and Stacy made, and get the specifics of their new keyword research and SEO strategy. Transcript Kathleen Booth (Host):Welcome back to the Inbound Success Podcast. This week on the Inbound Success podcast, I have two guests. One is Stacy Willis, who is a strategist with IMPACT. And the other is Emily Maxie, who's the VP of marketing with Very. Welcome to the podcast. Emily Maxie (Guest): Thanks. It's great to be here. Emily, Kathleen and Stacy recording this episode Kathleen: Stacy's been on the podcast before. She's a familiar name. You haven't been on before. Tell my listeners a little bit about yourself, your background, and also about Very. About Emily Maxie and Very Emily: Yeah, absolutely. So, my long ago background, I went to school thinking I was going to be a journalist, and graduated the year that the iPad came out. And all newspapers were laying people off. And so I worked at a newspaper for about a year, but ended up pivoting into marketing pretty quickly. And landed doing marketing at a technology company, and just really love doing marketing at tech companies because it's kind of the fact based very analytical side of journalism that I love. But it's also an ability to be creative, and it's much more in demand than print journalism is. And yeah, it's just kind of my niche, and it's something I love. And then Very is a software development company that focuses on IoT and machine learning. And we have been around for about seven years. I've been with them for about a year and a half. Kathleen: And IoT, for anyone listening, is the Internet of Things. Which I feel like I want to ask you to define that, but I also know that that's an incredibly hard thing to define. So I don't know, are up for it? Emily: That's like the Pandora's box right there, right? Yeah. I can give kind of ... I'm sure this isn't the official definition and it might make our technologists cringe, but for the marketers out there, any devices that you have that are connected to the internet is the Internet of things. So we've seen the refrigerators that are connected to the internet and you can see inside of them from your cell phone or things like that. We recently created a connected fish tank where you could turn the lights on and off, and check the water temperature from your phone. So all of those interactions between our physical world and the internet is what Internet of Things is. Kathleen: That's so cool. Well good definition. All I could think as I was listening to you say that is the last thing I want to be able to do is see inside my refrigerator, unless I absolutely have to because it's gross. Emily: Yeah, yeah. Stacy: And that refrigerator that can tell you when something's gone bad. That's great. Yeah, or if you're out of milk. Kathleen: I saw something in People Magazine the other day and it was Ryan Seacrest's refrigerator, and I'm not kidding, it looked ... There's no way they cook in that house. And he had baskets with ribbons on them inside of his refrigerator. And I think the only food in there was like spirulina shots. If I had that fridge I would be fine looking at it all day. Stacy: Of course. A Keyword Strategy for Very Kathleen: So interesting. So the reason that I was excited to talk to you guys, the two of you, is that you worked together on a really interesting effort to revisit the keyword strategy for Very, and it had some really impactful results. So let's rewind the clock and start with really what ... First of all, obviously Very is doing digital marketing. That's what you're focused on. What are your goals? What type of clients are you looking to bring in? And what types of keywords were you targeting? Emily: Yeah. So really our goals ... I came in a year and a half ago being the first marketer that Very had ever had. They'd been in business for seven years and never had any marketing. And it all had just been the partners out there hustling and using their personal network, some things like that. And the first time that we had someone reach out to us through the website, it was like magic to them. They were just like, "What? This is so much easier." After that happened I was really able to kind of not only grow the marketing budget, but I think elevate marketing within the company as more than just fixing the website or making things look pretty, stuff like that. So really, our goal with marketing this year is to drive millions of dollars of revenue for the company. Last year marketing drove 2.2 million for the company, and that was our first year actually doing marketing. So I'm really excited about 2019, and the keywords that we were focused on. Well, we spent about a year focusing on the wrong target segment. So we now rank really highly for a lot of blockchain related keywords, which is not a segment that we're going after anymore. So it might be something that we go after in the future, but we just really found that ... You think Internet of things is hard to explain, try explaining blockchain. And also just there was a lot of immaturity in the market. People didn't really know what they were buying or what they wanted. There was this gold rush with initial coin offerings where people got money overnight and then they were spending it very recklessly and it was just not the type of client that we wanted to work with for now. But that was really what we were focused on, with kind of a secondary focus on IoT and machine learning, which are now the core tenants of our business. Kathleen: So if I'm hearing you correctly, it sounds like what you're saying is that you understood that they were the wrong keywords mostly because the type of client you were getting was a poor fit. Is that accurate? Emily: Yes. We understand now that they were the wrong keywords because we ... And SEO and AdWords were not the only things we were doing, we're also sponsoring conferences. And so we were doing huge push across the board for these types of clients. And we kept getting people raising their hands and saying, "I have a project." And then they would move through the sales cycle and then, "Oh, I don't actually have funding." Or they'd get to the end of the sale cycle and then we'd just never hear from them again. We should have pivoted faster away from it, we should have seen it faster, but we have a pretty long sales cycle so it took us awhile to identify. Yes, we're getting tons of interest from this, but it's not the right fit for our business. Kathleen: Yeah, that's really interesting. I think that's definitely a situation I see a lot. And I've seen it with a lot of clients we've had at IMPACT and when I had my own agency, we saw it too. Inbound marketing can work really well, and you can be getting lots of leads and still not feeling like it's right. And that's a familiar refrain to me. So you recognized that you were driving leads but they were not the right kinds of leads. And at the time you were working with Stacy, correct? Emily: Yep. Kathleen: So you guys sat down, and how did you approach the challenge of determining what is the best way to attract the right kind of lead? Emily: Go ahead, Stacy. Kathleen: I'll let you start. Or you want me? Okay. You want me to jump right in? Emily: Yeah. Go for it. Stacy: What we wanted to do when we were looking to put together a holistic keyword strategy was to not isolate ourselves so far down one path, but to make sure that we were building credibility on a number of topics that all fit within service offerings that would be the right fit for Very. So full disclosure, at the time that we created this, we still weren't 100% sure that blockchain was the wrong one. So it is one of the three topic areas we did cover. But what we did was we created a bit more breadth, and made sure that we had three major topic areas we were going after. And organize these into a topic cluster kind of keyword strategy. So I'm sure that most people hearing this will probably be familiar with what pillar content is. But if you're not, it's the organization around a high level topic area, and then you'll have subtopics that are highly related. So the example that we always use from our own website is website redesign. And separately, a subtopic from that might be how much does the website redesign cost? It's a really specific area of that main topic. And so we wanted to go ahead and create a wholistic strategy for Very. That worked to give us coverage over three topic areas instead of just a single one. Kathleen: And what were those three topic areas? Stacy: So at the time that we created it, it was blockchain, IoT, and machine learning, were the three. Kathleen: And how did you ... And knowing the situation you had previously with that wrong type of client, how did you approach this in a way that you felt would eliminate that same issue from happening? Emily: So just to clarify, we realized that maybe two months ago and we did this keyword strategy probably five or six months ago. So it was after we did this keyword strategy, we got a ton of volume in the door, and then we were able to see, okay, two hits, one miss. And we're able to kind of eliminate blockchain from the bunch. But at the time of developing this, we were still very focused on blockchain. And in fact, it was the one that we're most focused on. Kathleen: Wow. That is so interesting to me because that, what it says to me is that the new strategy worked really quickly if you were able to see that fast. Emily: Definitely. Kathleen: And it worked in the sense that it did deliver leads, but they were the wrong leads and you realized it. So that's so interesting. All right, so let's go back to before you knew that you didn't want to target those. Stacy: Naive little Emily. Kathleen: Yeah. And no, I mean I don't think if there's anything naive about it, I mean I think this is just the reality in marketing is you have to try things and you have to watch them, and recognize quickly when they're not working and pivot. And so kudos to you for doing that. Pillar Content and Topic Clusters Kathleen: So going back, you identified these three big topics that you wanted to build clusters around that Stacy described. Walk me through the process that the two of you used to determine what those subtopics would be. Stacy: So I was lucky. Emily just gave them to me. She knew what her team was really, really good at, which I think is really important. So I'll let her speak to that. Emily: Yeah, I basically went to the team because we are a services company, we are very dependent on what our team's capabilities are. And because we're technical services company, it's not just, okay, we do blockchain, which we no longer do, but it's, we do blockchain, we build smart contracts. We don't work on this framework or that framework, we do work on these. And so it got down in the very specific nitty gritty and the technical. And so I kind of gave Stacy a list of here's what I think, I have no idea what the search volume is. And then she curated that list, and said, "Okay, here are some of the keywords related to these that we should be going for." Kathleen: Okay. And Stacy, so Emily delivered this list to you. How did you go about evaluating that and coming back with those recommendations? Stacy: Well, I'm a giant nerd. So I enjoy diving into really, really specific data. So not everybody may get as super excited about this as I do, but- Emily: No, we must both be giant nerds then, 'cause this is what I like to talk about every week. So- Stacy: Oh, that's good, that's good. Emily: Yeah. Stacy: So then nobody's gonna hold it against me as I talk about it at length right now. Excuse me. Apologies, I'm fighting a little bit of a cold so I might cough throughout this. Kathleen: Oh, there is something going around. Stacy: Especially if I get more excited. Yeah. Kathleen: There's something going around and these were the times when I'm happy that I can podcast over zoom so that I don't get your cold. Stacy: Darn, I wanted to give it to you. But what we did internally is we went and dove into a tool called SEMrush, which is possibly one of my favorite tools of all time because it gives you access to the greatest level of data on keywords that's out there. What we did is took the areas in which we knew that the team was really good at delivering, so those three topic areas, and said, "What are the combination of the terms that have the highest search volume?" So that's the most number of people out there looking for those terms. And the lowest competition. Essentially not that many other websites are competing with you trying to rank for the same term. And what bubbled to the top throughout all this research of keywords that were related to these areas, keywords that were maybe variations of ways to say this. The example that I can put there is machine learning and artificial intelligence, kind of ended up being synonymous terms. But they're very different terms when you're thinking about search, right? They have no words in common, but they're highly related. So it really helps to know which way people are referring to it to find you, right? And so what we did is we looked at all of those kinds of related terms and bubbled up to the top those that had the best potential based on that search volume and competition crossover. And we organized them into a structure that looked like we talked about what these topic clusters were. There was a high level keyword which is our big very general topic area that had a very high search volume. And then we connected all of the smaller subtopics that we found that were the best crossover of that high search volume, low competition, that are more specific. And some of the tools that we use when we're trying to get a little more specific with our keywords or things like Answer the Public. Kathleen: I love that one. Stacy: That's one of my favorite. Yeah. It- Kathleen: They also have the best website home page experience with that grumpy- Stacy: Oh my gosh. I sometimes will sit there and watch his face for about 30 seconds because I'm like ... Kathleen: Same. Stacy: I just need someone to be mad at me for about 5 seconds. Kathleen: He's mesmerizing. So if you're listening and you've never gone to answer the public, check it out and there's this super grumpy older man on the home page, and it's awesome. Stacy: Yeah. It's great. He's judging you for how fast you're typing in your keyword. It's hilarious. Kathleen: Okay, so you used to answer the public. Stacy: Yeah. So we pulled the data out of SEMrush, we bubbled up the best opportunities, and then we go to answer the public to say, "What questions are people asking about these terms that we want to be answering?" And so what we did was we actually started building out all of our subtopic blogs before we even started on our pillars. So pillar content is typically 4,000 words and above. So we're talking pretty hefty material that takes a little while to get all of the content put together that get maybe the subject matter experts you need on board and get something out the door. So we didn't want to hold that up. So we put together the full editorial calendar of all the subtopic blogs and started diving into those first. And I can let Emily share how she worked with her team to get those moving and forward because I think that's probably her journalism career coming out. I've never had a client that's been so great at getting content out the door. Creating Content for a Highly Technical Industry Kathleen: Ooh, Emily, I need to hear about this because this is the universal challenge that all marketers face. So talk to us. Emily: Yeah. Well, first of all, I've never been at a company where I have had such a responsive team of experts. We're small company and we are completely remote, which means we all have to be really good communicators. And so everyone in the company is just great at getting back to me. And so that is one thing that really helps. Another secret weapon thing of mine too is I'll interview them for a blog post on a topic. I'll write it up and then I'll tell them, "Hey, here it is. You can preview it. It's going live on this date. Please get your feedback to me before then." And so it's not leaving it to them of a question like, do you have any edits? Is this approved? It's just saying, "This is happening." And I always give them their respectful amount of time. I'm always very respectful of the fact that they have a job to do. And there's been times where someone has been like, "Oh, I had edits, and it went live." And I'm like, "That's okay, it's the internet. You can go and you can make edits." So that's kind of my sneaking enjoy of getting things out the door. The other thing I'll say is just having a writing background. I write a lot of it myself. And then just get them to sign off. So for a lot of the topics I would just go and become a subject matter expert on whatever it was by doing research and things like that. And then running it by our internal subject matter expert. And they'd say, "Here, this wording isn't quite right. But other than that it's good to go." And that's- Kathleen: I am impressed because it's ... I , it's one thing ... I've had lots of clients from lots of different industries over the years, so it's very funny and random, but I mean I know a weird amount about commercial landscaping and insurance. It's one thing to become an expert on commercial landscaping, it is entirely another to do research and make yourself into a subject matter expert on IoT machine learning and natural language processing. So I mean how do you do that? How much time does that take? And- Emily: It's very time consuming. Yeah. So it is very time consuming, but again, the journalism background, really they taught me. I mean I had classes where they would say, "Go attend this event and deliver us an article about it within the hour." Because that's the type of thing you have to do if you're a journalist. And so it's really kind of like going in, understanding as much as you can, not writing past where you understand. Don't go beyond what your understanding is. But just doing a ton of research and not getting hung up on, is this perfect? And I think that's one thing that is really difficult for a lot of people. It's difficult for me. You want everything that goes out to be perfect and the best that it can be, but sometimes just getting something out, especially if it's a timely topic or something that is a new term that no one's ranking for, is getting something out is better than getting nothing out. And then you can go back and refine it in the future. But at that point I was doing a lot more of that. Now I've moved into ... So I was director of marketing then, I'm VP of marketing now. And since being promoted I've been doing a lot more strategic work. And so I've offloaded a lot of that copywriting to IMPACT. And they're working with our internal subject matter experts on blog posts. But yeah, at the time I was writing a lot myself. And in fact, this morning, I spent about an hour writing a blog post about something that the fun thing about being able to be a marketer and a writer is we can have a client who has a question, and I can just write something about it, and get it on the blog post that day, and have our sales team send it over to the client. And potentially win that deal because I'm just able to be very responsive and nimble. Kathleen: That's fantastic. We have one of the partners at IMPACT is Marcus Sheridan, who's fairly well known in the marketing world. And he is adamant when he works with companies that they have an in house content manager. And he specifically tells them to hire journalism students. And I think it's for the reasons that you outlined, which is that they tend to be well trained in how to get the story out. And I loved what you said about not writing past what you know, because I think that that definitely is a trap that marketers fall into. And sometimes it's because you want to sound smart. And there's lots of reasons for it, but I think understanding your limitations and sticking within the guard rails you have is a really good lesson. And I love that you give people those deadlines and say, "I'm putting it up. If I don't hear from you, it's going up regardless." Very smart. Emily: Yeah. We also have just a great working culture at Very. And a very much a fail fast culture, and an agile, nimble, get out the MVP type culture. And so there are other companies that I've been at where there was a lot more bureaucracy around what goes out the door and who sees it, and the checks and balances and all of that. And here it's really just me, and I love that. I really find that interesting and engaging. Kathleen: Yeah, the startup world is not for every marketer. Some absolutely love it and wouldn't have it any other way. And some don't need a ton of resources. So I'm curious. Alright, you identified all these subtopics, you built out the themes you wanted for the articles. It sounds like you started writing as the pillar was being developed. Can you talk me through, how much content was this? And in what amount of time? How many articles did you put up? Emily: That's a really good question. Stacy: You guys were on pace for at least three a week for an entire quarter, is what the cadence is that we'd look like in terms of blogs. Yeah. Kathleen: Okay. Go ahead. Emily: We're not still at that cadence. But that's what we were for a while. Kathleen: Okay. And this started when? Emily: This would be, we were looking at the launch of this strategy around June of 2018. Kathleen: Okay. So that's when the articles started going up, or that's when you finished the strategy? Emily: So that's when the articles started going up. So the really interesting thing about this is we built this strategy knowing that the capstone is the pillar, right? The pillar pages was gonna tie everything together. But what we found is because over the course of the quarter is when we were going to even get the first pillar out. So we were like, "We'll just tackle the subtopic blogs first, then they'll all be there ready for our pillar when the pillow goes live," right? The Results of Very's Pillar Content Strategy Emily: Well, before the pillar even went live, our traffic went through the roof. So it was really telling in terms of how we should overall be structuring keyword strategies going forward. Stacy: And the results of this which had originally been, let's just put together three pillar content strategies, was now let's change the way we do keyword strategies as a whole for our clients at IMPACT. So that was what came out of this. Kathleen: So when you say the traffic went through the roof, put some numbers behind that for me. What was it at and what did it go to? Emily: So we saw an 88% quarter over quarter increase in traffic. Kathleen: 88? Emily: 88%, yeah. It went from 8,800 range of organic businesses, just organic, to 16,600 for the quarter. Kathleen: In one quarter. Emily: Yeah. So that's quarter two compared to quarter three. Kathleen: Wow. Emily: And the crazy thing about that is that in May of 2017 this was a brand new domain with zero SEO juice. When I came in, it was a 100 percent brand new domain. Kathleen: Wow. Emily: So our year over year growth this past year, January nine to January nine, compared to the previous period was 1100 percent gross. Kathleen: Oh my gosh. And do you have any numbers around what happened to your lead generation? What was the growth there? And I know some of it is growth, but some of it is also just the quality of the leads. I'd be curious to know more about what you saw. Emily: Yeah. So the really interesting thing is, obviously we dabbled in and in blockchain for a while, but we were also working on building up the topics around machine learning in IoT, and we have started to get in really, really high caliber clients. I wish that I could mention their names because they're names that you would recognize, but they're still in our pipeline and I definitely shouldn't. But we have gotten through organic really high quality leads coming to us and saying, "You are obviously the experts in facial recognition." Or, "You're obviously the experts in building internet connected products." And the content speaking for itself, we're ranking number one for IoT application development and for IoT app development. Several of those key words that if you'd asked us a year ago, it would've just been, no, that's not a thing that's possible. Maybe in five years or something like that. So yeah, we're definitely seeing the results in terms of business as well. Kathleen: And how long is the typical article that you're producing? Are these 800 words, 1600 words? Do you have any kind of guideline around that? Emily: I don't have any guidelines. I like to say right until the topic tells you to stop. Because again, it's kind of like getting too far out in front of your skis or getting to a point where you feel like you're just saying things just to say them. So I don't have any guidelines. If I had to guess, I would guess it's between 800 and 1600 words for the ones we're producing. Stacy: And I'd say on average the ones that you've outsourced to IMPACT, probably run around the 1,200 range. Emily: Yeah, that makes sense. Kathleen: Now when did you wind up getting the actual pillar content up? Stacy: That's a good question because it wasn't even in the quarter. No, where we grabbed all these results from, which is why it was so exciting. And we're like, "okay, all keyword strategies have to be done differently from now on." The blockchain one, I believe, Emily, was the first one to go up? Emily: It was, and it was created in September. Kathleen: And when that went live, did you see, again, any sort of a boost? I know that you wind up kind of shifting the focus away from that, so I don't know if that's the best one to use as an example. But I'm curious to know if that had an impact on the traffic as well. Emily: Yeah. But not as much as I kind of thought. So we got about 300 views to that pillar page. But compared to the blog posts, it's nothing. And so I think really the thing that shines about this or thing that stands out about this strategy is the strategy itself. And I think the ... At least, I don't know what you've experienced with other clients, but for us the pillar page is kind of like an afterthought, and it's more of the strategy behind it. Yeah. Kathleen: Well, it makes sense because if you have the more niche topics covered in the blogs, I think that tends to be what people are searching. So that does seem logical. Emily: Yeah. And quite honestly with every pillar strategy, it's the combination of all of the pieces is what really drives the traffic. There's not really any one piece that you'd say, "Hey, this is the only thing that matters." It's really the fact that all of them are connected together. Stacy: And Kathleen, we've seen this on the IMPACT website with our website redesign pillar. The traffic boost that it's given all of the blogs that it's been connected to has been far greater than the traffic boost to the actual pillar itself. Kathleen: Yeah, that's absolutely right. Interesting. So now at this point, fast forward to today, do you have all three pillars and clusters completely up? Or are you still working on some of 'em? Emily: No, we're still working on the content for IoT and for machine learning. And really it's not because we've been slow on the marketing side, but our business has been figuring out exactly where we want to play. And within, we say we do IoT and machine learning, well both of those are huge umbrellas. That's like saying we're a marketing agency. Well for who? And what do you do? And what technologies do you use? And so I'm still in the process of a couple of things. So first is working really closely with our sales team to do customer interviews and prospect interviews to figure out service market theft. And then the other thing is just publishing a lot of blog posts that could be potential pillar content reference material and seeing how they perform before going too deep into one. A New Approach to Keyword Research Kathleen: Interesting. And what would you say ... Stacy, I'll throw this one out to you. You talked about how this experience kind of inspired you to say we really have to change the way we do keyword research now and content strategies. If you had to distill this down into what was the biggest change that you made, the before versus the after, how would you describe that? Stacy: Yeah. So the way that we use to deliver keyword strategies was, here's a list of keywords that are completely ... We're not even considering how they're related to each other. We're looking at each keyword on an individual basis and its own performance, which is still important. But what this has done is now involved a layer deeper where we're actually grouping our keywords that we're recommending clients target into groups of related clusters. So if we ever are presenting a keyword strategy to a client and there's a single keyword, they're saying, "Go after this keyword," and there's nothing else related to it, that's not gonna happen anymore, essentially. So that was kind of the old way, that you know, it's been the way since inbound became a thing. It's get your long tail keywords and write a blog. And you just think about that one keyword at one time for one page, as opposed to thinking of it more holistically across your website, of how many keywords do I have in this group that can all lead up to the same topic area? And so now we're making sure that if we are putting together a keyword strategy or an editorial calendar that we are grouping topics together into groups like that. Because when we saw that even before we had all of the pillar built up together, that was a signal to Google that we were a topic area expert. And they rewarded us greatly for it. Kathleen: That's interesting. Now have you seen that ... What is the pace of growth look like since that first big jump? Has it been fairly steady, or? Emily: Yeah. Yeah, it's been pretty steady. I would say that we have some months that it looks like, "Oh, it's not growing quite as fast" and part of that is just we have backed off on the content creation to focus really hard on the business strategy. So that then we can go back and go hard, and know that we're making the right bet so that we don't make the same mistake again that we made with focusing on blockchain. Kathleen: It is so interesting how literally as you scale up and scale back content publication, it's like turning the faucet on and off. You can really see a direct correlation to traffic and leads- Stacy: Definitely. Kathleen: And that's fascinating. Interesting. So if somebody wants to check out your site and see some of this content that you're talking about and get a sense for what you guys are doing, where can they find it online? Emily: Yeah. Our URL is verypossible.com. And you can go to our blog or you can go to /resources, which is the place where we have a lot of videos and white papers and things like that. And you can find the pillar page there as well. Kathleen: By the way, I love your domain name. Emily: Oh, thank you. Kathleen: Yeah. Emily: Yeah, talk about SEO Challenge when your brand name is Very, forget about branding traffic. Kathleen: Yeah, that's tough. Kathleen's Two Questions Kathleen: Well before we wind up, I do have two questions I always ask my audience. And I'll start with you, Emily. Company or individual, who do you think is doing inbound marketing really well right now? Emily: So I'm going to be a terrible marketer and just let you know that I don't keep up with other marketers because I'm really occupied keeping up with technology so that I can be really good at my job where I'm at. And that's one reason I work with Impact is because I need people to help me who are keeping up with the latest trends and things like pillar content and stuff like that. Kathleen: So my question for you is - and I love that answer because I actually am more fascinated to hear about your experience as a consumer of content - so you just said you try to keep up with technology. Is there a technology website or blog that you think is doing a really great job? Emily: Yeah. Kathleen: Who do you like to read? Emily: I love Women Who Code. I love reading HBR, Harvard Business Review. Yeah, Women Who Code is really my favorite newsletter because they keep up with both women and tech stuff, but also just trends in the industry and things like that. And we're also ... Another thing that I'm just passionate about is women in tech, and we're really trying to recruit female developers. And so I'm looking at not just how are other tech marketing themselves, but how are they marketing themselves as an employer brand. And so figuring that out and kind of seeing what other people are doing. Kathleen: Ooh, I'll have to check that out because I'm kind of curating my own list of really good email newsletters. So that sounds like a good one to add to it. Emily: Yeah. Kathleen: And I love examples from outside of the marketing world. Emily: I also love the Reboot podcast, which is just a very grounded and thoughtful podcast about being in a startup and kind of keeping your head on straight while you're at a startup. So that's a really good one too. Kathleen: Ooh, that sounds like a good one. And it sounds like I already got my answer to my second question from you, which is, with digital marketing changing so quickly, how do you stay up to date? And it sounds like what you said is for you at least it's relying on an agency to kind of keep you up to date. Emily: Absolutely. Kathleen: Yeah. Emily: Yeah. I'm a one person marketing team, and I do events and the website content. I'm now an interim head of sales for a little bit and covering for someone while they're on leave. And so I have a thousand hats. And being able to stay up on marketing is something that is so important, but I just don't have the time to do. And so that's the biggest reason that I work with IMPACT. Kathleen: Great. And Stacy, I interviewed you recently and I got your answers. Any new tidbits to add to what we talked about last time? Stacy: Yeah. Um, I'll just throw out that I've also very recently been super impressed with Invision. Their content production engine is amazing. Not only to people who aren't users, but their community for designers and the way in which they engage people to use their tools successfully. So they have great examples of how you can use this part of their program or things like that I think probably go a whole heck of a long way in keeping their users satisfied and more engaged with their product over time, which is still a function of marketing, although we don't always think of it as such when we're really focused on bringing in new leads. But I've been really, really impressed with what they do. Kathleen: Oh, that's a good one. I'll definitely check that one out. Well, thank you both. This was so interesting. How to Reach Emily Emily: Emily, if somebody wants to find you personally online, what's the best way for them to connect with you? Emily: You can find me on Twitter @EmilyMaxie, M-A-X-I-E. Or on LinkedIn. The awesome thing about having a super weird last name is I'm the only Emily Maxie. So- Kathleen: Perfect. Emily: Just Google Emily Maxie and come find me. Yeah, I would love to connect and geek out about marketing or technology or whatever it may be. Kathleen: I love it, and Stacy, what's the best way for somebody to connect with you? Stacy: So directly through IMPACT's website is the easiest way to get to me, or on LinkedIn. And you can find my LinkedIn profile through the Impact website, which is probably easier 'cause Stacy willis is not a very unique name. Kathleen: Well and I'll include links in the show notes to all of your various profiles. Stacy: Awesome. Kathleen: Thank you both. It's been fascinating. I'm really excited to check out some of the content, Emily, and just get a sense for what you guys did to get these great results. But I appreciate you joining me. You Know What To Do Next... Kathleen: If you are listening and you learned something new or you enjoyed this episode, you know what to do. I would love it if you would give us a review on Apple podcasts or the platform of your choice. And if you know someone doing kick ass inbound marketing, tweet me @WorkMommyWork because I would love to interview them. Thank you, Stacy, and thank you, Emily. Stacy: Thank you. Emily: Thanks. Stacy: Have a good one.

In this segment, I will discuss some ideas of how the animal health industry, including veterinarian clinics, can begin to use video in their business practices

I am so excited to be talking about this approach! If you are a business owner or solopreneur looking to build a brand audience through YouTube or Facebook using video - you need to see why a Pillar Content Marketing approach could be just what you are needing.

Podcast: Thee Eagle Reality Career Talk | Pillar #Content Series - #Video

Podcast: Thee Eagle Reality Career Talk | Pillar #Content Series - Intro

As you know, SEO is constantly evolving. When I first started blogging, short posts (under 500 words) that narrowly answered a question was the secret to page one success. However, now Google is looking for longer form content from authoritative websites, aka "pillar posts."  What are pillar posts? How do they work? How can you create one? We answer all those questions and more with the first episode of 2019, an amazing interview with SEO expert Christine Whittemore.

Martin Bredl, Gründer der Inbound Marketing Agentur Take Off PR in Wien, erklärt Schritt für Schritt, wie Inbound Marketing funktioniert und wie wichtig Content ist. Er verrät auch, was es mit dem Traum von einer Farm in Afrika auf sich hat.

I’ve been working with Carina Duffy, IMPACT’s resident HubSpot & Inbound Specialist (and co-host of the Hubcast with Marcus Sheridan) on a piece of pillar content about HubSpot Marketing as part of a larger pillar content strategy I'm helming at IMPACT. Now that Carina is almost to the end of her writing marathon, with me cracking the whip and walking her through the process of what it really takes to create a piece of pillar content, I wanted her to join me this week to share her experience.  During our interview, she shared a candid pillar content creation retrospective on what surprised her, what she’s learned, and what advice she would give to others who have a similar content mountain to climb. (It's almost like a sequel to the very first episode of the Content Lab, during which I was joined by Justin Champion of HubSpot to demystify pillar content.) I would consider a must-listen for anyone who is tackling a pillar content strategy or is being asked to write a piece of pillar content -- or any large long-form piece, for that matter.

Learn this simple way to boost your lead-flow, traffic, engagement and authority today!

How to Produce more content? Create a pillar. Gary Vaynerchuk Posted an incredible guide to this strategy this morning. It just so happens we produced and scheduled this video weeks ago on the same day! As we discuss pillar content can be in many forms. Video, Vlog, or even written word these days can be transformed into so much more. This along with yesterdays topic is how we overcome "Writers Block" Thanks for listening to the Future Business Podcast. To find out more about us visit: jcfmedia.com.au By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: https://www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: https://www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1 Apple Podcast: https://itunes.apple.com/us/podcast/jcf-media/id1394358963 Spotify Podcast: https://open.spotify.com/show/1Yx3NJf9LrSNzAGALQ9dEC Anchor Podcast: https://anchor.fm/futurebusinesspodcast

Since it's the first episode, I could have played it safe by sticking a timid toe in the shallow part of the pool in the form of an easy topic. But instead, I decided to dive right in to the deep end with a big and meaty topic -- pillar content. In case you're new around here, I'm a little obsessed with pillar content, so I like to write about it: Pillar Content: 4 Important Lessons for Beginners [Series] Pillar Content: 2 Dos & 2 Don'ts for Marketers [Series] Pillar Content Workbook [Downloadable] (I'm also going to be talking about it at IMPACT Live!) Why pillar content? It's complex topic that has prompted a lot of chatter in the inbound community, and for good reason. It's big. It's scary. It's exciting. It's intimidating. It's the future of content. Most of all, it's misunderstood. To help me unpack and demystify pillar content, I invited one of my absolute favorite fellow content nerds and industry friends to join me this week -- Justin Champion, content professor at the HubSpot Academy.   Pillar Content Examples The Ultimate Guide to Website Redesign for Businesses How to Create a Brand Messaging Strategy  Colgate Gum Disease (page #1) vs. Crest Gum Disease (page #9) Content Strategy for Website Projects by GatherContent Other Resources & Articles Keywords Everywhere Chrome Extension & Plugin Content Marketing Certification by HubSpot Free Content Marketing Training by HubSpot Articles by Justin Champion Pillar Content Planning Workbook by IMPACT One Thing: Be Specific My "one thing" for you all to do differently this week is to narrow the scope of what you cover in one piece of content. More specifically, no matter how long a piece of content is -- 400 words or 14,000 words -- you should identify a specific problem or question for you to solve or answer in every single piece of content you create.  In the context of pillar content, that might seem impossible, considering that a pillar, by definition, is supposed to be the most definitive resource on a particular topic.  But trust me, you can solve for specific problems in your pillars.  That's what we did at IMPACT with our pillar on website redesign. Website redesign is a broad, complex topic. Instead of treating our pillar like a kitchen sink, we opted to solve the problem of educating businesses on everything they need to know before they call an agency.  (Now, we can go back later and build out other pieces on that topic -- for example, website redesign process or web design trends.) Content that is everything to everyone ultimately pleases no one. So, tighten the focus on the content you're creating. Not only will you create content that's more effective, you'll also be able to come back and visit broad topics in different ways more easily in future. Weekly Awesome: Ubersuggest Neil Patel's Ubersuggest is one of my favorite keyword research tools that I use when working on our pillar content strategies. It's easy to use and understand, and I also get a lot of great ideas out of the related keywords it spits out. Also, as someone who is a content nerd first, this super simple tool really helped me bring data into my content development work. Like we talked about in this episode, you can create the most amazing content in the world, but no one will find it if you don't have a research-backed keyword strategy behind it. Check Out Justin's Book, Inbound Content! Your content must be valuable, relevant, and consistent -- but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Get the book on Amazon. Connect with Justin Champion You can find him on Twitter, but also I would highly suggest checking out his Wild We Wander website and Instagram, which documents his and (his wife) Ariele's lives as digital nomads.  Subscribe to the Content Lab Monthly Newsletter Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple. So, what are you waiting for? Go to this page and sign-up. Content with Content Lab (& Me!) Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode!  Content Lab: Twitter, Instagram Liz: Twitter, Instagram  Or you can comment on this episode below! I'd love to hear from you.

Hey Team Tobe welcome to episode 22 of the #RunWithTobe Podcast! In this episode we discuss the significance of branding, the differences between personal and large corporate branding, as well as what's changed with SEO and led to the rise of pillar content.IN THIS EPISODE WE'LL DISCUSS:Why personal branding is so importantPersonal brands vs large company brandsWhat is pillar content & pillar pagesWhat has changed about SEORESOURCES AND LINKS:Pillar Content: 3 Keys to Creating Amazing ContentPillar Content: 4 Important Lessons for Beginners 7 Pillar Page Examples to Get You Started With Your OwnTopic ClustersAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at ask@tobeagency.co. See acast.com/privacy for privacy and opt-out information.

Ideas how to create smaller social media posts from one long piece of Pillar Content

Organic search brings in the most qualified visitors (at a more consistent rate) than any other digital marketing channel. So why is it so hard to explain to bosses? Let's find out. Also: is Facebook losing users?

MIX/SIZZLE&SHAKE Your Business: Cornerstone and Pillar Content for Your Website

Welcome to The Digital Natives Cast, where we help you get found! Every Monday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: Joakim Karud

If your content marketing strategy is missing one or more pillars, then you're destined for mediocre results. When you get all three pillars to your content marketing strategy working, liking to each other and growing, you are able to create a web of high authority content that can elevate your marketing results with minimal energy turning your wordpress site into an authority site. This is key to a successful internet marketing campaign. Content marketing positions you as a niche expert to your customer avatar and also helps your visitors get to know you, like you and trust you so when you do offer your opt in or products, the likelihood of them converting goes up significantly. This is a powerful inbound marketing strategy as described in this video: https://www.youtube.com/watch?v=hVt2YzdzYVs You are also able to leverage the brand value of the different platforms when you are displayed as a relevant search result and the shelf-life of content focused on these three pillars are infinitely greater than only focusing on social media marketing. You can also retarget your visitors with Facebook advertising once they visit your site if you have your Facebook tracking pixel installed and get a much better cost per click and cost per lead vs. cold marketing, as explained in this video: https://www.youtube.com/watch?v=sgJ6g3hjD_4 The three pillars are video marketing on YouTube, audio on Podcasts or written word on your WordPress blog. The first step is to figure out which pillar is going to be your content generation pillar. This pillar needs to fit your personality and DNA... Meaning if you are a comfortable and confident writer, use that! For me, writing is a total pain in the neck, and I'm comfortable speaking on camera, so video is my content generation pillar. After you have decided on how you want to generate content moving forward, you need to commit to taking massive action...  This video shows the power and results from consistent action taken over time in this fashion. https://www.youtube.com/watch?v=sOuAMtTxE6k It is important to keep in mind Search Engine Optimization at every step... For video marketing, you should optimize each one for YouTube SEO before publishing: https://www.youtube.com/watch?v=ffkxuvFAE2k For your wordpress blog posts, each one needs to be optimized for search on Google: https://www.youtube.com/watch?v=Nu5lo2_WC1c This is why I recommend you spend enough time mastering the first content marketing pillar before moving on to the next. You need to be sure you are maximizing your efforts on each of these and this is best taken in steps. Then, decide on what the next easiest pillar to add on will be for you... If you are writing long form blog posts, your next step is to get a spoken .mp3 of the content. You can find someone on Fiverr to do this for you for cheap! Many Fiverr providers will not only speak out the track but will make it into a full video for you so you can publish it straight to YouTube. This concludes your second pillar. Third, in this scenario would be to publish the mp3 file separately to a podcast hosting site like Libsyn or SoundCloud and create a podcast with your audio content.  For podcasting, you will want to 'drip out' your audio files on a launch schedule like we discussed in this video: https://www.youtube.com/watch?v=tsFvfJvADfE When podcasting is not your content generation pillar, I believe it is best saved for last... Focusing on YouTube and your WordPress blog as the first two pillars of your content marketing strategy. This is because you may not want every post/video to be an episode (exactly what I'm doing) so you may need a larger queue of content to pull from in order to get a consistent publishing schedule once you start. Another important thing to keep in mind about your content marketing efforts... You don't have to get this all up and running at the same time.  As I explained in this video, it took me several months to find and work with my writer who is turning my videos into written content (with the help of Trint)... And now, over 6 months into content creation, I am just barely getting started launching my podcast. The whole theory here is to get all you can out of everything you create... Mainly focusing on the platforms and locations that will get you the longest shelf life for your efforts. Once you have this strategy in place, you can move onto the concept of content syndication, which can leverage paid traffic and social media marketing to get even more reach for your content and your video marketing efforts.

Andy is starting a site to help people pass an exam. Is it better to focus on writing a few evergreen posts for his site, or should he write a blog on an ongoing basis? Andy references the site that got me started online, Green Exam Academy (http://www.greenexamacademy.com/). Some examples of evergreen content from Smart Passive Income include my Podcasting Tutorial (http://www.podcastingtutorial.com/), my email list tutorial (http://www.startanemaillist.com), and eBooks the Smart Way (http://ebooksthesmartway.com). Do you have a question about blogging and building a niche site? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.