Podcasts about Keyword research

Liz Chapman was already super familiar with SEO—for podcasts.She's a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers do.Y'know… prioritizing everyone else's businesses while watching yours slip further & further down the “To Do” list.

In this insightful episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS demystifies the critical evolution of search in the age of artificial intelligence, focusing on a concept she terms "AI SEO 101." The central theme revolves around the distinction and strategic importance of closing both prompt gaps and keyword gaps to secure valuable brand citations. While traditional SEO has focused on optimizing for short, fragmented keywords (e.g., "best travel deals"), the rise of conversational AI assistants like ChatGPT and Perplexity has given birth to the prompt—a longer, full-sentence query (e.g., "What are the best international travel deals for a family of four in summer 2026?").Favour argues that many businesses are unprepared for this shift, leaving a "prompt gap" in their content strategy. While they may have content targeting keywords, they lack the in-depth, conversational, and authoritative answers that AI models seek when responding to user prompts. The ultimate goal for any brand is to become a direct brand citation in an AI-generated answer, a feat achieved only by providing comprehensive, well-supported information. As Favour compellingly states, the answers provided by AI are sourced directly from the content available on the web: "Where are those responses AI is getting coming from in the first place? They're coming from your website."The core of the strategy lies in recognizing that your website is the foundational pillar of your digital presence. To bridge the prompt gap, Favour advocates for a robust pillar-cluster content model. This involves creating a main "pillar" page that exhaustively answers a primary customer question, supported by numerous "cluster" pages that explore related sub-topics in detail. This creates a dense, interconnected web of expertise that signals authority to search engines and AI alike. The episode emphasizes a shift from merely creating blogs to creating comprehensive resource hubs, complete with FAQs, multimedia content, and evidence-backed claims, much like a digital research paper.Favour provides a clear action plan: identify the core questions your audience is asking, build out content that answers them conversationally and in-depth, and structure this content logically on your website. She also touches on the technical side, noting that URLs should remain concise and keyword-focused, while the content on the page should be rich and prompt-focused. Ultimately, the episode is a powerful call to action for businesses to stop dwelling on information and start implementing a forward-thinking content strategy. By treating your website as a definitive library of answers, you can close the gaps in your SEO strategy and ensure your brand not only survives but thrives in the new era of AI-powered search.Key TakeawaysPrompts vs. Keywords: A prompt is a conversational, full-sentence question (10-25 words) posed to an AI, whereas a keyword is a short, fragmented search query (2-5 words) used in traditional search engines.The Goal is Brand Citation: In the new landscape of AI search, the primary objective is to have your brand and website cited directly as the authoritative source in an AI-generated answer.Your Website is the Foundation: All digital roads lead back to your website. It is the most critical asset for building authority and providing the in-depth answers that AI models are looking for.Close the Prompt Gap with Conversational Content: To appear in AI search results, you must create content that directly and comprehensively answers the full questions your audience is asking, not just targets keywords.Adopt a Pillar-Cluster Model: For each major question your audience has, create one main "pillar" page with a complete answer and support it with multiple "cluster" pages that cover related sub-topics. This builds a powerful web of expertise.Content as a Resource Hub: Think of your content less like a series of blog posts and more like a library of research. Support your answers with data, evidence, multimedia, and links to other authoritative sources to build trust and credibility.Action Over Acronyms: While understanding terms like AEO (Answer Engine Optimization) is useful, the focus should be on the practical implementation of creating high-quality, question-answering content.Memorable Quotes"A prompt is keywords in confirmation of the context that has been started by conversation.""You can't say a brand without connecting a website.""Where are those responses AI is getting coming from in the first place? They're coming from your website.""Don't be in a place where you're dwelling on information and not taking action on implementation.""15% of new searches every day out of at least 8.5 billion searches a day are new, including yours.""You don't put a prompt in your URL, you put a keyword in your URL.""You're not just creating blogs, you're creating calls to action."Frequently Asked Questions (FAQs)What is the main difference between a prompt and a keyword? A prompt is a long, conversational question asked to an AI, while a keyword is a short, fragmented phrase used in a traditional search bar. Your content strategy needs to address both.Why are brand citations important in AI SEO? A brand citation is when an AI search tool names your website as the source of its information. It positions your brand as a trusted authority, driving traffic and credibility.Is blogging still relevant in 2026? Yes, absolutely. However, the format has evolved. Modern blogging should focus on creating in-depth, conversational articles that function as answers to user prompts, effectively turning your blog into a resource hub or "audio blog."How do I start closing the prompt gap on my website? Begin by identifying the most common and important questions your customers ask. Then, create comprehensive content (like a detailed FAQ page or a pillar article) that answers these questions thoroughly and links to supporting cluster pages.What is the pillar-cluster model? It's a content strategy where you create one major "pillar" page that covers a broad topic in-depth. You then create multiple "cluster" pages that address specific sub-topics related to the pillar, with all cluster pages linking back to the main pillar page. This structure organizes your content and signals deep expertise to search engines.Timestamps[00:00] Introduction: AI SEO 101 - Prompt Gaps vs. Keyword Gaps.[01:35] Defining a "Prompt": A conversational query of 10-25 words.[02:48] Defining a "Keyword": Traditional short, medium, and long-tail search terms.[05:52] The Central Role of Your Website in Brand Citations.[06:34] How Search Engines Match Pages to Queries.[07:17] Core Concept: A prompt is "keywords in conversation."[08:03] The Solution: Closing the gap with conversational, FAQ-style content.[09:43] Strategy Deep Dive: The Pillar-Cluster content model (1 Pillar + 9 Clusters).[15:02] Where AI Gets Its Answers: Your website is the source for LLMs.[16:02] Building Authority: Go beyond facts and support claims with experience and evidence.[19:00] Your website is the common thread in all customer interactions.[20:44] Technical SEO Tip: Use keywords in your URLs, not long prompts.[22:36] Market Opportunity: 15% of the 8.5 billion daily searches are entirely new.[23:38] Content with Purpose: Your content should create calls to action, not just exist as a blog.[24:14] Closing Remarks & How to Connect.[25:12] Podcast Outro.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As a money coach, the foundational pieces are VERY important to Dalene Higgins.She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew just who to go to!(Me! She came to me.

I sit down with James Dickerson, a growth marketer, Claude Code power user, and the mind behind The Boring Marketer, to watch him build an entire marketing system live from the terminal. James walks me through his full workflow: deep research with the Perplexity MCP, positioning angle discovery, direct response copywriting, landing page creation, lead magnet design, ad creative generation with Remotion, and traffic strategy — all inside Claude Code using stacked skills and MCPs. By the end, we have a conversion-ready funnel for a fictional AI marketing agency serving boring local businesses, and James shares the free playbook he created from a two-hour recorded session so listeners can replicate the process themselves. Timestamps 00:00 – Intro and Camera Setup Chat 02:57 – Episode Preview: Building a Vibe Marketing System 06:33 – Perplexity MCP for Market Research 08:13 – Live Demo: Researching an AI Marketing Agency Niche 09:48 – Positioning Angles Skill 11:34 – Direct Response Copywriting Skill 15:43 – Playwright MCP for Competitive Intelligence 17:37 – Keeping Your MCP Stack Simple (Perplexity, Firecrawl, Playwright) 20:59 – Anthropic's Front End Design Skill 25:51 – Remotion: Creating Video Ads from the Terminal 28:47 – Landing Page Review: "Boring Money" Agency 30:43 – Orchestrator Skill: Deciding What to Do Next 34:10 – Lead Magnet Skill 34:10 – Are Skills Underrated 39:08 – Claude Code Costs: $200/Month Max Subscription 42:03 – Live Lead Magnet Review 43:28 – Keyword Research and Traffic Strategy Skills 45:23 – The Evolution of Vibe Marketing 47:11 – Remotion Setup and Ad Creation Demo 54:47 – Final Ad and SEO Page Review 57:25 – Final Thoughts Links Mentioned: Vibe Marketing Playbook: https://startup-ideas-pod.link/vibe_marketing_playbook Vibe Marketing Skills: https://startup-ideas-pod.link/Vibe_marketing_skills Key Points Spending an hour on upfront research with the Perplexity MCP produces dramatically better marketing outputs than jumping straight into prompting. Skills are instruction manuals for your AI agent — the expert perspective you build into them (the last 10–20%) is what separates great output from generic AI slop. You can build a complete marketing funnel — landing page, lead magnet, ad creative, SEO content, and traffic strategy — in a single Claude Code session. Remotion lets you create programmatic video ads directly from the terminal at zero cost, in multiple formats, with custom branding. An orchestrator skill can guide you through what to do next, removing the "I have a landing page, now what?" paralysis. The same Claude Code environment where you build products can also ship your entire marketing system — research, copy, design, and deployment in one place. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JAMES ON SOCIAL X/Twitter: https://x.com/boringmarketer  LinkedIn: https://www.linkedin.com/in/jadickerson/

¿Es TikTok solo un canal de entretenimiento o una máquina de ventas real para las empresas? En este episodio, conversamos con Victoria, cofundadora de Resuelta Studio, la agencia detrás de cuentas que generan más de 250 millones de visualizaciones mensuales. Victoria nos revela cómo pasaron de ser creadores de contenido sin ingresos a gestionar la estrategia de marcas del IBEX 35 y nativas digitales.

In this episode, turn one seed keyword into a full Amazon PPC keyword map, uncover competitor keywords that actually drive sales (straight from Amazon data), and use AI to spot quick wins fast.   In Part 2 of the 2026 Amazon Keyword Research Masterclass, Bradley Sutton goes beyond reverse-ASIN research and shows how to uncover keyword opportunities you'll miss if you only look at competitor rankings. He starts inside Helium 10's Cerebro (where Magnet now lives) to expand a single seed keyword into hundreds of related terms. Especially long-tail variations that can quietly drive profitable sales and shape a smarter Amazon PPC structure.   Next, the episode dives into Amazon Brand Analytics inside Helium 10's Black Box tool and explains why it's one of the most valuable datasets sellers ignore, mainly because it's massive and hard to work with manually. Bradley breaks down how to interpret click share vs conversion share, and then reveals a key strategy: using filters across multiple weeks to surface keywords that Amazon itself is signaling drove sales, so you're not just guessing what's working for competitors.   Finally, he walks through Search Query Performance and Helium 10's Search Query Analyzer tool to understand the full funnel (impressions → clicks → add-to-carts → purchases), benchmark performance against the market, and identify where you're leaving money on the table. With AI analysis layered on top, sellers can turn overwhelming keyword lists into clear action items, then preview what Seller Strategy Masterclass is coming next: faster, more automated keyword discovery inside Listing Builder. Stay tuned! In episode 491 of the AM/PM Podcast, Bradley talks about: 00:00 – Introduction 02:12 – How To See An Expanded List Of Keywords Related To One Keyword 08:28 – Introduction To Black Box Brand Analytics 16:39 – How To See Keywords That Drove Sales For Amazon Products 20:11 – Introduction To Search Query Performance Analyzer 31:23 – How To Use SQP AI Analysis 35:11 – What Is Coming To Listing Builder 38:45 – How To Automatically Track Yours And Competitors' Keyword Ranks

Bradley Sutton shares Cerebro tactics to find sales-driving Amazon keywords, track ranking history, and uncover Amazon relevancy signals in this Part 1 Amazon Keyword Research Masterclass.   If you've ever wondered which keywords are actually driving sales on Amazon, this Amazon Keyword Research Masterclass Episode is for you. In Part 1 of this two-part series, Bradley Sutton walks through the fundamentals of Amazon keyword research in 2026 and why keywords still matter for discoverability, both for Amazon search and the AI tools shoppers now use along the way.   This episode is centered on Helium 10's Cerebro, a reverse-ASIN tool that lets you see exactly what keywords a product is showing up for; organically, through ads, and through Amazon's own relevance signals. Bradley explains how to quickly filter down to the terms most likely producing revenue, then demonstrates how to identify where competitors are winning and where you're missing opportunities.   You'll also learn how to “time travel” with Cerebro's historical features to see how a product's keyword footprint changes month to month, perfect for diagnosing sales dips or understanding seasonal spikes. Finally, Bradley reveals how to view which keywords Amazon considers most relevant for any listing, plus how to pull top keywords across multiple competitor ASINs. Part 2 will build on these foundations with even more advanced Amazon keyword research tactics and hidden gems. Stay tuned! In episode 489 of the AM/PM Podcast, Bradley covers: 00:09:45 – Introduction To Cerebro 00:14:06 – How To Find The Keywords That Are Driving Sales For Any Product. 00:20:30 – How To See The History Of All The Keywords A Product Has Ranked For. 00:26:50 – How To View Which Keywords Amazon Thinks Is Most Relevant For Any Product. 00:30:20 – How To See The Most Relevant Keywords For A Group Of Products 00:36:16 – How To Compare Your Product To Your Competitors. 00:40:04 – “10 Money Making Cerebro Strategies”

Send us a textI had an awesome time joining this podcast to dive deep into how SEO really works behind the scenes — and how Google actually decides who shows up on page one

I share why I bought my most expensive domain ever for $1,500 and break down the strategy behind it. I talk about the shift from product development to mastering distribution, especially through SEO. I discuss the difference between active and passive distribution and why owning the right keyword domains can give a huge advantage. I reveal our plan to turn keyword research into a SaaS factory, scaling by ranking for high-traffic, low-competition keywords. Plus, quick updates on Podsqueeze and our ongoing experiments with new products and domains.Timestamps by PodSqueezePodcast Introduction & Christmas Special (00:00:00)Tiago welcomes listeners, reflects on the podcast's four-year journey, and introduces the episode's main topic.The Most Expensive Domain Purchase (00:01:18)Tiago reveals he bought a domain for $1,500, much more than any previous purchase, and sets up the story.Distribution as the Key to Success (00:03:19)Discussion on why distribution, not development, is now the main challenge for digital products.Active vs. Passive Distribution Strategies (00:04:39)Comparison between content-heavy active distribution (social media) and more evergreen passive distribution (SEO).SEO and Its Predictability (00:05:59)Explains the team's focus on SEO, its predictability, and how it drives traffic for their products.Learning from SEO Mistakes (00:07:16)Shares a past mistake of deleting high-traffic pages and how they pivoted to monetize that traffic.Keyword Research and Domain Strategy (00:08:28)Describes their approach to keyword research and the importance of finding high-search, low-competition keywords.The Power of Exact-Match Domains (00:09:50)Examples of how owning the right domain (e.g., podcastshownotes.com, whispertranscribe.com, nanobanana.com) can dominate search rankings.The New Recipe: Find Keyword, Buy Domain, Build Product (00:11:15)Outlines their new strategy: identify keywords, secure the domain, create a product, and repeat.Case Study: VideoQualityEnhancer.com (00:12:41)Details their recent $10 domain purchase for a high-volume keyword and plans to build and rank a product.The $1,500 Domain Negotiation (00:14:02)Story of negotiating and purchasing the audioenhancer.com domain for $1,500, their most expensive domain yet.Reflections on the Investment and Future Plans (00:15:23)Tiago reflects on the investment, the excitement, and the hope that this strategy will pay off.Vision for a SaaS Factory (00:16:38)Shares the vision of building a repeatable process and teams to create, grow, and maintain multiple SaaS products.Closing & Holiday Wishes (00:17:59)Wraps up the episode, invites questions, and wishes listeners a Merry Christmas and relaxing holidays.

Send Rita a text with your thoughts!Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839So I did something a little crazy in November...I challenged myself to write a blog post every single day. Spoiler alert: I didn't hit my goal of 30 posts, but what I gained was way more valuable than just checking off a to-do list. I'm sharing all the messy details about keyword research struggles, using AI to speed up my workflow, and why I had to give myself grace when life decided to life. Plus, you'll get the real numbers on how blogging has already doubled my website traffic even with fewer posts than I planned. Questions this episode answers:How long does it take to write a blog post using AI? What is keyword research and why does it take so long? How many blog posts do you need before your website gains traction? What tools are best for keyword research for bloggers? How do you use AI to write blog posts faster? What is the difference between main keywords and supplementary keywordsHow many times should you use your main keyword in a blog post? What happens when you blog every day for a month? What are long tail keywords and how do they help small bloggers? How can blogging help travel advisors grow their business? What is keyword competition and how does it affect blog rankings? How do you overcome blogging inconsistency?Link to Nina Clapperton's Blogging and AI Resources: https://ritaventures--ninaclapperton.thrivecart.com/sheknowsseo/ (affiliate link)I have purchased and used: 6 Months to 50K Sessions, SEO Spreadsheets, and Group Growth Accelerator.  I'm also part of Profitable Part Time Blogger (https://ritaventures--ninaclapperton.thrivecart.com/profitable-part-time-blogger/), which is currently in the She Knows Everything Bundle: https://ritaventures--ninaclapperton.thrivecart.com/she-knows-everything-bundle/Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/off---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

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Send us a textIn this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit discusses how to find ranking opportunities in competitive markets through educational and multimedia-rich content. She also reflects on SEO's evolution in the age of AI, emphasizing the importance of balancing innovation with proven best practices. Listeners will walk away with practical insights for managing expectations, earning stakeholder buy-in, and achieving long-term SEO success. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Dorit's time in the military instilled a team-first mindset that shapes her approach to SEO, valuing humility, adaptability, and collective success over individual recognition. Her transition from teaching ESL to mastering SEO highlights how teaching and mentorship reinforce expertise, and how curiosity fuels long-term growth in a fast-paced field. Dorit's attention to detail when it comes to page rankings suggests there is untapped potential using educational content, glossaries, and multimedia engagements. While AI has revolutionized SEO strategy, Dorit emphasizes that technology should amplify creativity and understanding, not replace it. Dorit stresses the importance of managing expectations, communicating value, and positioning SEO as a long-term investment in sustained business growth. Episode Links:Dorit Sasson on LinkedInOptidge's SEO ServicesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

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ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there's one core ASO principle that still moves the needle… and most beginners miss it completely.In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:

Send us a textI had an awesome time joining the Affluencer Podcast to talk about one of the biggest questions everyone keeps asking me: Are Google's new AI updates killing small-business SEO… or opening the biggest opportunity we've ever seen?

In this episode, let's talk about how AI is transforming Amazon selling, from product research and listings to ads, Rufus optimization, and TikTok Shop growth.

What does it really take to scale a business to seven figures using only SEO, without spending a dime on ads? In this episode of Predictable B2B Success, Vinay Koshy sits down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the realities behind sustainable, conversion-focused content strategies that actually work. Is SEO just digital wizardry, or is it all about trust, patience, and playing the long game? Steven Schneider shares his journey from managing 40 blogs to running a high-performing agency, emphasizing the importance of building credibility in a world where promises of overnight SEO results have fostered widespread skepticism. Discover why Trio SEO insists on “boring” best practices, how high-intent content can transform business outcomes, and why being able to say “no” to the wrong clients is crucial. Curious about the impact of AI on content creation, ranking strategies, or the overlooked power of podcasts in B2B? This episode is packed with insider insights and actionable approaches, plus honest advice for anyone frustrated with SEO's reputation for unpredictability. Join us, and rethink what it takes to win predictable, scalable results through search. Some topics we explore in this episode include: Building Trust in the SEO Industry – Overcoming skepticism and client concerns from past agency experiences.Delegation and Operational Systems – The importance of systemizing and delegating to scale a business.High-Intent Content for Conversions – Focusing on bottom-of-funnel content that turns readers into buyers.Role of AI and Human Writers – Using AI as a tool, but prioritizing conversational, human-written content.Keyword Research and Funnel Alignment – A structured process for discovering and prioritizing keywords by intent.Adapting to Search Engine & AI Trends – How changes in Google and AI influence SEO strategies.Content Beyond Traffic: Conversation & Education – Using content to educate and fuel industry discussions.Adhering to Client Brand Guidelines – Customizing content to fit each client's brand and goals.Ensuring Quality and Consistency – Processes and team structure to maintain high standards.Focusing on Long-Term SEO Results – Emphasizing patience and realistic expectations for sustainable growth.And much, much more...

Chat-based search and LLMs are blowing up the old keyword-first playbook. Zach Ali (GM, US at Finder) makes the case for “anti-SEO”: persona-led content, utility over templates, and measuring revenue and LLM visibility - not vanity traffic. We dig into query fan-out (why many focused pages beat one pillar), how first-party data and calculators earn citations, and why today's SEO must be a full-stack marketer across paid, video, and newsletters. Plus: a quick take on making CRO wins stick beyond the initial spike.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley conducts a live strategy audit with eCommerce brand owner Charlie Mckenzie. They discuss advanced Amazon sales strategies, including keyword optimization, targeted PPC and product targeting ads, and leveraging Google Ads to custom Amazon Store pages for higher conversions. Josh emphasizes the importance of product innovation, catalog expansion, and understanding customer intent. Charlie receives actionable advice on improving ad efficiency, refining product listings, and sourcing new product ideas from platforms like Etsy. The episode offers practical tips for boosting Amazon performance and sustainable brand growth.Chapters:Introduction and Brand Overview (00:00:00)Josh introduces Charlie and outlines the brand's focus on a single main product with size variations.Keyword Research and Organic Ranking (00:01:05)Discussion on keyword research, current rankings, and strategies to move up to top organic positions.Amazon PPC and Product Targeting Ads (00:02:07)Advice on using PPC, especially exact match campaigns and product targeting ads against same-color competitors.Leveraging Google Ads and Storefront Landing Pages (00:03:11)Strategy for using Google Ads to drive traffic to custom Amazon store landing pages to improve conversions.Reducing Competitor Distraction and Conversion Optimization (00:04:41)Importance of removing competitor distractions on landing pages to increase conversion rates from external traffic.Charlie's Takeaways and Action Items (00:05:40)Charlie shares his main takeaways, including storefront creation and renewed focus on product targeting campaigns.Testing and Optimizing Product Targeting (00:06:51)Guidance on setting rules for product targeting ads and turning off underperforming campaigns.Product Innovation and Brand Expansion (00:07:34)Discussion on the importance of ongoing product launches and not relying solely on “home run” products.Marketplace Research and Arbitrage Opportunities (00:09:49)Charlie discusses using marketplace research and arbitrage to identify new product opportunities.Finding Trends Outside Amazon (00:10:48)Advice to look for trending products on other platforms (Etsy, DTC sites) and bring them to Amazon.Keyword Research and Listing Optimization (00:12:06)Charlie emphasizes his focus on keyword analytics and listing optimization for organic ranking.Focusing on Customer Needs in Sales Copy (00:12:53)Advice to highlight the root problem the product solves, not just compare features with competitors.Actionable Strategies Recap (00:13:46)Summary of key strategies: product innovation, customer-focused sales copy, and price testing for profit.Closing Remarks (00:15:47)Final thanks and well wishes as the episode concludes.Links and Mentions:Tools and Websites  Amazon PPC (Pay-Per-Click Advertising) Google Ads Amazon Store Builder Data Dive Podcast Episodes  Tyler Gregg of Ampd on LinkedIn  Transcripts:Josh 00:00:00  Welcome to the Econ Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in ecommerce. Today I'm speaking with Charlie Mckenzie, and we have recorded a live strategy audit session for you today. Charlie, welcome to the podcast. Thank you very much for having me on, Josh. I'm excited to be here. Awesome. At this point with Charlie Charlie's brand, he's got one skew. Well, he's got multiple skews because he's got some size variations in there, but he's got one product that is generating the sales for this brand. One of the first things that we looked at, for your brand, Charlie, was keyword research. And you're doing a great job of implementing the right search terms in your product title. In fact, you're crushing, you know, the competition in terms of the exact match keywords that you've got implemented in your title, and therefore you're actually ranked on the first page for many of those keywords. However, you're not in the top five positions right on most of those keywords.Josh 00:01:05  And so we then went through and discussed. All right. So what are some strategies that we can employ to. You've already got traction. You're obviously indexed for some of these big keywords. How do you move them up into that 1 to 5. You know organic ranking position? One of the things that we talked about was PPC. And Charlie, you know, you've started dipping your toes in the PPC waters. Initially we talked actually a couple of months ago, and you were not running ads on Amazon. And, you know, I told you like, hey, you should definitely start running some ads on Amazon because it is going to impact your organic ranking. You've been dabbling a little bit in that. My recommendation to you from our session was that, you know, create some exact match, keyword campaigns for those keywords that you're trying to rank for number one. But then number two, one of the things that we've found a lot of success with in our business is product targeting ads on Amazon.Josh 00:02:07  And so rather than just throwing it up against because with your particular product, there's there's other competitors that have different design variations, right. And so rather than just saying, hey, mine's beige, I'm going to go advertise on this pink one or this blue one. You the customer that's looking for a pink, product. They have a specific thought in mind. Right. Same thing. If somebody's looking for blue, like there's a reason why they clicked on the blue listing. So when it comes to setting up your product targeting ad campaigns, one of the things I would definitely recommend is only targeting those competitors that have the exact same color that you have, and you're going to get better performance that way. And what Amazon loves to see is if you can steal sales from those competitor listings, you will shoot ahead of them, on the organic ranking side, and that will allow you to increase your ranking a little bit faster there. In addition to that, we talked about some external marketing that you could be using and that is Google Ads.Josh 00:03:11  I know you've tested this in the past, had about a 200% ACOs there, which isn't great, obviously, but we talked about an additional tactic that you could use that could increase that performance because Amazon is definitely rewarding external traffic, right? in my prior one of the prior podcast episodes, we had Tyler Gregg of Amped on the episode, and he shared some fantastic strategies of how to create Google ads and the best way to maximize, you know, the return on investment on those. One of the big takeaways from that episode is that rather than just driving traffic to your current Amazon detail page, it's going to be better to create a store landing page for yourself. But in that store landing page, you recreate almost the exact way that your detail page looks on Amazon, and there's a specific section on the store builder page that allows you to basically recreate that detail page. That's exactly what you're going to want to do. And the beauty of driving that traffic to your store landing page that is literally identical to your detail page, is that you're able to remove all of your competitors because one of the tips, or I guess, one of the statistics that Tyler shared ...

Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research.Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking.Additionally, the dynamic duo share conference experiences, and tease upcoming speaking engagements.Links:Search ‘n' Stuff conference: https://searchnstuff.co.uk/conferences/search-n-stuff-antalya-conference-2025/International Search Summit: https://events.transperfectdigital.com/international-search-summit/Personas for AI search: https://searchengineland.com/seo-personas-ai-search-461343Google search drops num100 parameter: https://www.seroundtable.com/google-search-drops-100-results-parameter-40097.htmlJack's brightonSEO talk: https://brightonseo.com/events/october-2025/talks/the-future-of-content-with-zero-clicksSponsor Jack's charity MMA fight: https://justgiving.com/page/jack-chambers-wardTimestamps:00:00 Introduction00:44 Conference Highlights and AI Keyword Research01:58 Personalisation in AI Search07:30 Upcoming Conferences and Events12:56 Google's Search Parameter Changes21:55 Impact of Bot Traffic on Google Search Console Data24:13 Rise of New Crawlers and Tools25:34 Google's JavaScript Requirement Update27:33 AI Mode and the Future of Search35:10 Transparency and Data Limitations40:20 Upcoming Events and Conferences

In this episode: AI tools have revolutionized content creation workflows, but many bloggers still struggle with how to implement them effectively without losing their authentic voice. Aleka, creator of Learn with Aleka, shares her five-stage framework for using AI tools like ChatGPT and Claude to streamline everything from keyword research to content repurposing. She explains how AI has helped her break free from the monotonous blog post structures that were making all food content sound the same, while cutting her writing time in half. You'll discover specific prompts for generating SEO-optimized outlines, uncovering content gaps your competitors are missing, and turning one blog post into multiple pieces of content across different channels.   About Aleka:  Aleka Shunk is an educator, course creator, and former middle school teacher who specializes in helping bloggers master keyword research to increase traffic and revenue. She is the founder of 'Learn With Aleka', Formally 'Keywords With Aleka', which is a suite of SEO-focused courses that provide clear, actionable strategies for ranking higher on Google, tracking keywords and using AI to blog smarter.   Drawing on over a decade of experience in education and content creation, Aleka has taught thousands of bloggers how to identify high-value keywords, optimize existing content, and create posts that consistently attract the right audience.   When she's not teaching or creating content, Aleka enjoys cooking, entertaining, and spending time with her husband and two sons in Florida.   Key points we discuss in this episode: The Pre-AI Content Creation Struggle A 5-Stage Framework for AI-Powered Content Creation The Real-World Impact: From 3 Hours to 90 Minutes Smart Prompting Strategies That Actually Work Starting Small: Where to Begin Beyond Content Creation: Other AI Applications The Voice Mode Game-Changer Maintaining Your Authentic Voice The Future of Content Creation Getting Started Today             Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!       Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

Send us a textGet insight into what other sellers are actually watching the most when it comes to growing on Amazon. These topics cover product listings, SEO, seller setup, A+ content, storefronts, and conversion rates. All original videos featured in this list are linked below so you can watch them in full for more details.Struggling to move your brand forward? Book a call and see what's really working for sellers like you: https://bit.ly/43N1bZDTop 10. How to Design Enhanced Brand Content A+ for Amazon Seller Central with Photoshop & Keyword Research: https://www.youtube.com/watch?v=m45Cn7s2BZ0Top 9. Amazon Seller Identity Verification - Now with Live Video: https://www.youtube.com/watch?v=qOQALWbVh_ETop 8. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc&t=29sTop 7. Amazon Brand Registry in 2022 - How to Get Brand Registry on Amazon [Full Guide of Benefits]: https://www.youtube.com/watch?v=bxxKUFjibywTop 6. How to Change Your Amazon Seller Central Seller Name - YES You Can Change Your Seller Central Name!: https://www.youtube.com/watch?v=Kh8a3NHlxLoTop 5. Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLtoTop 4. I Dry Fasted for 3 Days - How it Helps Me Become a Better Leader: https://www.youtube.com/watch?v=FSEtlM6RXB0Top 3. Amazon - How to Build Enhanced Content using Brand Registry on Amazon: https://www.youtube.com/watch?v=9wzxxUdu5sgTop 2. How to Grow Amazon FBA Sales: Traffic & Conversion: https://www.youtube.com/watch?v=0VNxWOThrUc&t=10sTop 1. How to Create an Amazon Store Brand Storefront: https://www.youtube.com/watch?v=3BBiOaMehpc&t=22s-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:17 - #10: Designing A+ Content from Scratch00:41 - #9: New Seller Identity Verification Changes01:19 - #8: Steps to Rank #1 on Amazon01:56 - #7: Full Walkthrough of Brand Registry02:33 - #6: How to Change Seller Central Name03:14 - #5: Honest Amazon PPC Masterclass03:38 - #4: 74-Hour Fast & Seller Health Tips04:17 - #3: Beginner Enhanced Content Tips04:51 - #2: 2 Simple Ways to Grow Sales05:19 - #1: How to Use Amazon Storefronts-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of Search with Candour, host Jack Chambers-Ward sits down with freelance SEO consultant Ian Ferguson to discuss the delicate balance between user experience (UX) and search engine optimisation (SEO).They delve into the importance of integrating SEO at the start of web design processes, the impact of AI on SEO, and how to create valuable content that serves both users and search engines.The episode also touches on practical tips for improving UX, managing client expectations, and the future of SEO in an AI-driven landscape.Follow Ian:⭐Website: https://ferguseo.com/⭐Ian on LinkedIn: https://www.linkedin.com/in/ianjferguson/⭐Ian on Bluesky: https://bsky.app/profile/ferguseo.com⭐SEO TLDR Newsletter: https://seotldr.substack.com/Ian's recommendations:

It's time for another Bali Blast Strategy episode. Where Bradley Sutton gives you the most comprehensive Amazon keyword research strategies for your listings in 2025 and beyond. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if a single tweak to your Amazon listing could skyrocket your sales in 2025? In this episode, we uncover powerful Amazon keyword research strategies that are transforming the way sellers approach e-commerce on Amazon. Broadcasting from Jakarta, Indonesia, I take you on a journey that bridges past and future, drawing inspiration from the famous Bali Blast Strategy episodes. Discover how the dawn of AI and Amazon's own Rufus are reshaping the landscape, demanding we rethink our tried-and-true methods for optimal product visibility. Join me as we unravel the intricacies of Amazon's evolving search ecosystem. Despite the buzz around AI, traditional keyword research remains a cornerstone for success. We dissect examples like the "noodle camera" to illustrate the power of keywords in product indexing and visibility. Moreover, we'll examine the impact of Amazon's Rufus, revealing why sticking to foundational keyword strategies is still crucial amidst technological advancements. As we journey through advanced tactics, you'll learn how to leverage the Helium 10 tools to not only identify top-performing keywords but also capitalize on seasonal trends and competitor strategies. From using Etsy's related searches to uncovering niche opportunities with Amazon's Product Opportunity Explorer, this episode shares a ton of insights. Whether you're launching a new product or refining an existing Amazon listing, these cutting-edge tactics will position you ahead of the curve in Amazon's competitive marketplace. In episode 699 of the Serious Sellers Podcast, Bradley talks about: 00:00 - A New Bali Blast Episode 01:57 - New Approaches to Amazon Keyword Research 03:39 - The Importance of Amazon Keyword Research 11:50 - Amazon Product Page Usage Analysis 12:25 - Impact of Rufus on Amazon Search 25:27 - Maximizing Keyword Research for Amazon 28:10 - Brand Analytics Keywords in Helium 10 30:42 - Advanced Amazon Keyword Research Techniques 36:25 - Comprehensive Amazon Keyword Research Guide 39:31 - Leveraging Keywords for Complementary Sales

Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and founder of UnboundAnswers.com, argues that traditional keyword research must evolve beyond single-term optimization to remain effective in AI-driven search environments. The discussion covers query fan-out methodology for topic expansion, conversation-based keyword research techniques that mirror natural language patterns, and strategic frameworks for adapting keyword research processes to accommodate LLM search behaviors and retrieval-based ranking systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Everyone says ASO is dead. They're wrong.In this video, I'm sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn't your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

Everyone says ASO is dead. They're wrong.In this video, I'm sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn't your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

Check out my newsletter at TKOPOD.com and join my new community at TKOwners.comI sat down with Alex Boyd to talk about how a personal landscaping problem led him to uncover a wildly underserved niche forestry mulching. We broke down how he used YouTube content, keyword research, and Meta ads to dominate the market, all while running lean with just a few machines. He shares the full playbook for how he turned a $5K investment into a $500K+ service business in just over a year. We also riffed on a brand new idea involving the Green Climber a remote-controlled land-clearing robot that no one's doing yet.Check out his YouTube channel at Brushworks Services Co and learn more at brushworksco.comTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Identifying Market Demand for Brush Clearing03:01 The Journey of Starting a Brush Clearing Business05:50 Keyword Research and Content Marketing Strategies08:59 Leveraging YouTube for Local Service Marketing11:50 Equipment Investment and Financing Options15:07 Ad Targeting and Placement Strategies25:03 Maximizing Video Marketing Strategies30:10 Lead Generation and Conversion Rates35:00 Understanding Pricing and Job Estimates40:45 The Emotional Impact of Land Clearing41:43 Sales Growth and Future Projections45:05 Innovative Equipment and Market Opportunities

This episode is for:eCom brands struggling to rank & drive organic trafficBusiness owners tired of overpaying for adsEntrepreneurs looking for an SEO strategyBrands ready to dominate Google searchAnyone serious about using SEO to drive sales—Meet Zack Franklin, Founder of SmartEcomSEO and the strategist behind eCommerce brands doing $40M–$100M a year.While most businesses burn cash on ads, Zack helps big businesses on Google take control of their traffic, and turn SEO into a high-performing revenue engine.At SmartEComSEO, he and his team publish 3,000+ high-ranking content pieces per month, helping brands like Kikron ($150M+) and Mom Cozy ($400M+) explode their sales.Topics include:Why Amazon sellers are moving to Google (and making millions doing it)The SEO strategy that took an eCom brand from $40M to $100M+Zack's system to scale FAST using content

Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.Brought to you by Tacklebox.  

In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task (“just pick some keywords, right?”) quickly unravels into a minefield of audience intent, brand positioning, search behaviour shifts, and the sometimes soul-crushing reality of traffic that doesn't convert. The trio break down the full process with real-world insight, humour, and some very candid reflections on what not to do. From teaching postgraduate students at Imperial College to running real commercial SEO campaigns, Daniel shares his evolving approach to keyword strategy - highlighting how brand clarity, buyer personas, and mapping the full user journey are essential to getting keyword research right. What you'll learn in this episode: Why volume-based keyword selection is a trap How to balance traffic, intent, and competition in your keyword choices Why middle-of-the-funnel content is often your secret weapon How to prune and optimise your existing content for better conversions The problem with vanity metrics (and what to track instead) How new AI-powered tools like Content Raptor and Keywords Everywhere are changing the game The role of search across Google, YouTube, social and even email What to look for in competitor analysis and how to use keyword clustering effectively Louise brings sharp insight into modern search behaviour and the growing importance of voice, conversational search, and featured snippets, while Ciaran opens up about years of chasing traffic volume before realising conversions are what truly count. (Spoiler: a blog about banana peels and Botox might bring in traffic—but probably not sales.) The episode ends with a step-by-step process for approaching keyword research in 2025, including content ideation, testing, SEO hooks, and how to integrate what you learn across multiple marketing channels. Key Takeaways: Keyword research isn't about finding more keywords - it's about finding the right ones. Strategic alignment between brand, content, and intent is critical. Most marketers overinvest in top-of-funnel traffic and neglect conversion-focused content. Updating and optimising your existing content can often move the needle more than publishing something new. A good keyword is one that drives results - not just visits. With tools, frameworks, and honest advice, this episode is your ultimate keyword research sanity-check. Whether you're building a content strategy from scratch or refining an existing one, this is the guide you didn't know you needed.

If you've been trying to blog, build a following, or post content—but you're still not making money—this video is for you.I've been blogging for years, and while I don't have a huge audience or tons of pageviews, I still earn steady income each month from my blog.In this video, I'm breaking down:✔️ How I make money from a small blog✔️ Why you don't need to rely on ad revenue✔️ What actually matters if you want to earn consistently✔️ What I'd do differently if I were starting over today✔️ How I repurpose YouTube videos into blog posts to boost salesNEXT STEPS -

SEO's changing fast—with AI reshaping search and users looking beyond Google, it's time to evolve. I break down why topical authority beats chasing big keywords, how programmatic SEO is a game-changer, and why your content needs to work everywhere. Plus, I share how to build assets people actually want to link to. Timestamps: (00:00) Navigating the Changing Landscape of SEO (03:04) Keyword Research and Topical Authority (06:06) Programmatic SEO and AI Integration (08:46) Search Everywhere Optimization and Content Strategy How to Connect: IG: / ericosiu X: / ericosiu

Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Ask Me Your SEO Questions!Learn what you need to do understand about keyword research in order to make it a successful part (main part in fact) of your SEO strategy when it comes to growing your small business website. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

I may have said “this is the biggest mistake” before… and that was true then… but as biz evolves and tech changes, so do the problems, so I'm NOT a liar McLiar pant, OKKKK.    Learn what the BIGGEST mistake is when it comes to doing keyword research AND how to overcome it!   Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour!   Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps

Keyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword targeting must adapt as search fragments across multiple AI platforms. He outlines how single keywords now expand into countless prompt variations with contextual nuance, requiring SEOs to develop more sophisticated mapping processes that connect traditional keywords to the complex intent patterns emerging in conversational AI search.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#357 In part three of a four-part series, Justin Williams brings back digital entrepreneur Matt Radd to delve into the specifics of buying, fixing, flipping, or holding websites for wealth creation and long-term cash flow. (Original Air Date - 3/13/24) What we discuss with Matt: + The Importance of Testing and Adjusting in Business + Monetizing Websites: Starting Simple + The Power of Affiliate Marketing with Amazon + Expanding Affiliate Marketing Strategies + Success Stories and Tips for Affiliate Marketing + The Importance of Building Relationships in Affiliate Marketing + The Potential of Information Products and Creating Your Own Course + Exploring Different Niches for Affiliate Marketing + The Value of Learning to Build a Website + Building a Passion-Driven Website: A Real-Life Example + Exploring Niche Opportunities in Sports + The Importance of Having a Blog + The Power of Instagram and its Limitations + The Value of Owning Your Online Asset + The Role of Keyword Research in Building a Website + The Importance of WordPress Over Other Website Builders + The Risks of Relying on Wix and Other Similar Platforms + The Power of Networking and Community in Building a Successful Website Links and resources from this episode: AdSense WordPress Amazon Affiliate Google Trends MattandLizRaad.com Thank you, Matt! A BIG Thank you to Matt and Liz Raad for sponsoring today's episode! To connect with Matt on LinkedIn, click here! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever poured your heart into writing a blog post only to hear crickets, this episode of the Practice of Therapy Podcast is for you. Natalie Moore breaks down exactly why keyword research is the non-negotiable first step to getting found online—and she does it with a dartboard metaphor you won't forget. From picking the right phrases (think “EMDR therapist LA” instead of “trauma therapist California”) to building backlinks that actually move the needle, Natalie shares the exact strategies therapists need to compete online—without trying to beat Psychology Today at their own game. Tune in to learn how to create content Google wants to rank. Learn more about Natalie's SEO Roadmap Resources Mentioned In This Episode Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Google Ads for Therapists Start Consulting with Gordon The PsychCraft Network The Practice of Therapy Community Mental Health Wear TN Meet Natalie Moore Natalie is a licensed therapist, speaker, and consultant based in Los Angeles, CA, with over a decade of clinical experience. She runs a successful private practice called Space for Growth Therapy and Coaching, where she sees therapy clients and consults therapists in building their own practices. Natalie has spoken at conferences such as South by Southwest and The Yoga Expo on topics including mental health and holistic wellness. She is regularly featured in Huffington Post and other major media outlets for her expertise on people-pleasing, psychology, and relationships. Website Instagram HARO Mangools Keyword Research tool Qwoted

How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/1RWfEQ_k7y4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Live from the Prosper Show! Get top strategies, tips, and discover a marketplace you never considered selling on. Tune in for expert insights and game-changing advice! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we bring you a special podcast recording from the Prosper Show in Las Vegas, where we sit down with multiple guests starting with Michael Shaffa, an accomplished Amazon seller who has transformed his company's e-commerce strategy. Michael shares his journey from selling only a few units per month to achieving $1.2 million in annual sales. Learn how his team harnessed tools like Helium 10 and strategies such as keyword indexing and the Maldives Honeymoon launch strategy to find success. Michael's story underscores the significance of understanding your target market and adapting your strategies, shifting focus from a general audience to a specialized niche, and leveraging graphic design to create engaging authentic content. We also explore the role of AI in revolutionizing various aspects of Amazon selling with Kevin King. Discover how AI agents transform customer service, PPC, and product sourcing, potentially automating significant portions of an Amazon seller's business. As the industry evolves, these technologies promise significant advancements. Additionally, the episode touches on the psychology of marketing and its impact on sales strategies. At the Prosper Show, we spoke with Vivian Sun, head of business development at Shein Marketplace, about their expanding platform. While Shein is widely known as a D2C fashion brand, it has been developing a marketplace over the past two years, inviting local sellers to offer products beyond clothing. Shein Marketplace now supports a wide range of categories, including beauty, home goods, electronics, and even food and supplements. With a flat 10% fees and flexible fulfillment options, including self-shipping and Amazon MCF, sellers have multiple ways to operate. Interested sellers can sign up through the Shein Marketplace website or connect with Vivian (Wenjia Sun) and her team via LinkedIn. Finally, we explore effective bidding strategies and the importance of brand awareness in advertising campaigns. With insights from industry veterans, including Bojan Gajic, former CEO and CTO of Helium 10 and now CEO at Avask. You'll learn the benefits of low bids and branding campaigns. The episode also introduces an upcoming initiative called "Expansion Ticket," designed to guide sellers in expanding their businesses internationally. As we navigate these strategies and innovations, we emphasize the importance of leveraging expertise and existing knowledge to grow in the competitive e-commerce landscape. In episode 652 of the Serious Sellers Podcast, Bradley and his guests discuss: 00:00 - Amazon Seller Strategies at Prosper Show 05:53 - Smart Showdown 06:27 - AI Agents and Shein Marketplace Expansion 17:28 - Amazon Success Strategies With Lem Turner 17:59 - Amazon Brand Strategies and Advertising Success 25:28 - Amazon Expansion Strategies for Growth 30:35 - Amazon Seller Success Story 35:35 - Keyword Research and UGC Impact

Ready to launch your Amazon product? In this episode, we discuss the essentials of optimizing your listings and the best ad strategies for driving more sales immediately. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us in our monthly TACoS Tuesday episode, as we explore the essentials of launching Amazon products, featuring expert insights from Destaney Wishon. We start by discussing how to make your product retail-ready, emphasizing the importance of indexing your listing for the right keywords to drive sales. From match types and targeting to effective keyword research methods often overlooked by sellers, we cover fundamental Amazon advertising strategies for 2025. With Destaney's extensive expertise in Amazon PPC and Bradley Sutton's experience launching over 600 products, they provide valuable guidance for both new and seasoned Amazon sellers. Listen in as they navigate the ever-changing landscape of Amazon advertising. They recount the evolution of strategies from two-step URLs and giveaways to modern methods that are currently non-compliant with Amazon's TOS. By sharing Bradley's recent success story of achieving top keyword rankings within three weeks, they provide practical insights into adapting to market dynamics while leveraging core strategies for sustained success. They also focused on optimizing keywords for seasonal products, using mason jars as an example to illustrate the need for specificity in targeting audiences and identifying seasonal trends and opportunity keywords. Finally, let's tackle the art of optimizing Amazon PPC strategies, focusing on understanding customer feedback and incorporating emotional touchpoints into product listings. They discuss bid management strategies, the importance of balancing profitability and scalability, and how successful bidding can enhance organic ranking. Additionally, they cover the significance of tailoring marketing strategies to fit specific product niches and maintaining brand loyalty amidst the shift from organic to paid search on Amazon. Throughout the episode, we aim to equip you with actionable insights and strategies to boost your product's visibility and success on Amazon. In episode 650 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:02 - Amazon Advertising Launch Strategies Workshop 01:22 - Navigating Amazon's Ever-Changing Advertising Landscape 10:08 - Optimizing Keywords for Seasonal Products 13:12 - Keyword Research Using Helium 10 18:41 - Optimizing Amazon Advertising Strategy 24:49 - Importance of Keyword Research in Advertising 26:52 - Effective Bid Management for Targeting Types 28:50 - Finding Balance in Amazon Bid Management 35:37 - Bid Management for Sales and ACoS 38:23 - Mastering Amazon Bidding Strategy 45:41 - Discussion on Algorithmic Love and Relaunch

Building a full-time business as a food creator over the course of eight years, understanding your 'why,' and meeting your goals with Alexandra Shytsman from The New Baguette. ----- Welcome to episode 507 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alexandra Shytsman from The New Baguette. Key Strategies for Taking Your Blog Full-Time In this podcast episode, Alexandra shares the ins and outs of becoming a full-time food creator and her reflections on what she would have done differently to meet her goals more quickly if she had the chance to start over. Alexandra breaks down the strategies and decisions that have moved the needle over the years — from projecting expenses and investing in courses or audits to building a community of fellow food creators and batching your time. It's a really practical and inspiring episode for beginner food bloggers looking to take your food blog to the next level! Three episode takeaways: Understanding your “why” — Alexandra speaks to the importance of defining your “why” as an entrepreneur to help provide clarity and direction for your business and to ensure that your time and efforts align with your core goals. Surround yourself with a supportive community — As a Ukrainian immigrant, Alexandra has had to navigate the challenge of pursuing a career path that breaks the mold of the more “traditional” jobs that her family might have chosen for her. She stresses the importance of having a supportive network of fellow food creators who understand the unique challenges of building a business in this space. How to overcome the fear of taking your food blog full-time — Alexandra reflects on the early years of her career as a food creator and what she would do differently now. She breaks down how she knew when she was ready to reduce her freelance work and commit to her site full-time and shares the advice she would give to beginner food bloggers waiting to make the leap. Resources: The New Baguette Mediavine QuickBooks Monarch Start with why – Simon Sinek | TEDxPugetSound 390: Overcoming Burnout and Building a Successful Career as a Food Creator with Karishma Pradhan Home Cooking Collective Curbly Notion Media Wyse Cooking with Keywords FBP Rewind: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk KeySearch Follow Alexandra on Instagram and Substack Email Alexandra Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by KeySearch. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Jeff Oxford is on the podcast today to talk about how you can get free Google Shopping listings as an e-commerce seller. Jeff explains what Google Shopping is, why they're not just paid ads,  and how you can achieve better rankings on Google Shopping. We also touch on why diversification away from Amazon is important and the things we have observed in SEO for e-commerce businesses. Today's episode is sponsored by Autron. Maximize your ROI with Autron's real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Start optimizing today and get 30% off for 3 months! The Big Takeaway Google Shopping is not just about ads; it's a separate search ranking. Amazon dominates Google Shopping listings, holding 50% of the top spots. Domain authority is one of the biggest factors for ranking in Google Shopping. Building backlinks to specific product pages is more effective than general domain authority. Product reviews significantly impact rankings in Google Shopping. Diversifying sales channels beyond Amazon is something worth considering. Recent SEO updates have favored e-commerce sites over content sites, so if you are new to SEO, don't be afraid!  E-commerce has seen significant growth, with a 50% increase over five years. Main image and title optimization are critical for product listings. Having keywords in product titles helps with rankings, but correlation is minimal. Lower-priced products tend to rank better in Google Shopping. Premium brands may struggle with SEO due to higher bounce rates. Core updates from Google adjust ranking factors periodically. A good mobile experience is absolutely essential for website ranking. User experience significantly impacts SEO performance. Content on collection pages can enhance SEO effectiveness. Link building remains a key strategy for improving search rankings. Timestamps 00:00 - Introduction to Google Shopping Listings 03:03 - Understanding Google Shopping and Its Importance 06:07 - Getting Started with Google Shopping Listings 09:03 - The Role of Domain Authority in Google Shopping 11:58 - Optimizing Product Pages for Google Shopping 15:05 - The Impact of Product Reviews on Rankings 17:51 - Diversifying Beyond Amazon 21:08 - The Future of E-commerce and SEO Trends 21:33 - E-commerce Growth and Optimization Strategies 30:04 - Understanding Core Updates and Their Impact 35:52 - SEO Best Practices for E-commerce in 2025 As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!

In this episode, we discuss two killer product and keyword research strategies. One of them found a product that has sold tens of thousands of dollars, but I found this product opportunity nine months ago. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Ever wondered how some Amazon sellers manage to uncover hidden e-commerce gems while the rest of us are left playing catch-up? Imagine having the tools and insights to identify high-performing products, long before they hit the big time. On this episode of the Serious Sellers Podcast, we break down the art and science of Amazon products and keyword research for 2025. From Bradley's personal success with the "Meat Resting Blanket" to the specifics of navigating Amazon's algorithm, this episode has strategies that can elevate your Amazon-selling game. Join me as Bradley walks you through the power-packed features of Helium 10. We'll explore niche markets that are ripe for the picking and how to harness the potential of Amazon's brand analytics. You'll get insider tips on dissecting search results to identify products with high click rates but low conversions, a surefire way to uncover untapped opportunities. This episode is not just about finding products; it's about mastering the art of listening to what the market is quietly whispering. Last but not least, we dive into the nuances of product visibility and keyword relevance. Discover advanced strategies for optimizing your Amazon listings with Helium 10's Magnet, Black Box, and Cerebro, and learn how keyword seasonality can impact your sales cycles. Plus, a sneak peek at how Amazon's AI is reshaping product listings and why understanding its algorithm could be your secret weapon. Are you ready to transform your approach and maximize your e-commerce potential? Tune in for actionable insights and a fresh perspective on the game-changing Amazon tools for 2025. In episode 635 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Amazon Product and Keyword Research Strategies 01:36 - Keyword Research Tools for Amazon Sellers 07:18 - Identifying Niche Products Through Brand Analytics 12:46 - Exploring Unfamiliar Keywords and Products 17:25 - Keyword Research Strategies and Historical Data 19:49 - Discovering Top-Selling Products in Brand Analytics 23:48 - Advanced Keyword Research Strategies 24:53 - Discovering Top Keywords With Amazon Data 31:57 - Amazon AI for Product Seasonality 35:15 - Amazon Product Sales Analysis & Seasonality