Podcasts about Keyword research

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Best podcasts about Keyword research

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Latest podcast episodes about Keyword research

Increase Your Website Traffic with Brandon Leibowitz
SEO & Digital Marketing for Real Estate Investors - Real Estate Investors Club Podcast

Increase Your Website Traffic with Brandon Leibowitz

Play Episode Listen Later May 28, 2025 18:42 Transcription Available


Jumpstart Your Dreams with Faith Hanan | Marketing, Mindset, & Spiritual Growth for Christian Business Owners
Ep 228 // #1 Mistake Biz owners are making when it comes to keyword research

Jumpstart Your Dreams with Faith Hanan | Marketing, Mindset, & Spiritual Growth for Christian Business Owners

Play Episode Listen Later May 20, 2025 10:08


I may have said “this is the biggest mistake” before… and that was true then… but as biz evolves and tech changes, so do the problems, so I'm NOT a liar McLiar pant, OKKKK.    Learn what the BIGGEST mistake is when it comes to doing keyword research AND how to overcome it!   Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour!   Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps

Search with Candour
Free Keyword Research Tools You Need To Know | Kobi Omenaka

Search with Candour

Play Episode Listen Later May 19, 2025 65:21


Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free. They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console.The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communities. Tune in for actionable tips and strategies to enhance your keyword research without breaking the bank.Follow KobiKobi's digital marketing: https://kobestarr.io/Kobi's podcasts: https://stripped.media/LinkedIn: https://www.linkedin.com/in/kobiomenaka/Bluesky: https://bsky.app/profile/kobestarr.bsky.socialInstagram: https://www.instagram.com/kobestarr/00:00 Introduction to Free Keyword Research01:19 Meet the Guest: Kobe Omenaka04:13 Kobe's Digital Marketing and Podcasting Journey07:21 Exploring Free Keyword Research Tools and Strategies20:47 The Importance of Understanding Customer Language33:03 Understanding Your Audience34:16 The Power of Branding36:25 The Importance of Touchpoints40:10 Keyword Research and Content Creation49:53 Community Engagement and SEO54:16 Kobi's recommendations01:03:28 Conclusion and Upcoming Episodes

SEO Is Not That Hard
Best of : Audience Research is better than Keyword Research

SEO Is Not That Hard

Play Episode Listen Later May 14, 2025 13:48 Transcription Available


Send us a textEdd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords.• High-volume keywords are often highly competitive and don't convert well• Traditional keyword research leads to "trophy terms" with traffic but poor conversion rates• Audience research helps identify specific needs of different customer segments• Understanding demographic, psychographic, and behavioral factors is essential• Different audience segments (like OAPs vs gamers) have entirely different content needs• Long-tail keywords have lower search volumes but higher conversion rates• Practical steps include surveys, social media listening, and analytics review• Testing and iterating based on audience feedback improves results• Tools like Keywords People Use help identify specific customer questionsYou can find links to everything mentioned in the show notes. Connect with Edd on LinkedIn and Blue Sky, try Keywords People Use at keywordspeopleuse.com, or visit eddawson.com for consulting.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Play Big Faster Podcast
#195: AI-Powered SEO Strategies: How Prerak Mehta Uses Keyword Research and Link Building for Lead Generation

Play Big Faster Podcast

Play Episode Listen Later Apr 24, 2025 18:29


Struggling to integrate AI into your marketing strategy? AI SEO expert Prerak Mehta reveals how entrepreneurs can leverage artificial intelligence tools without fearing job replacement in this tactical episode of The Play Big Faster podcast.  Discover how Gemini connects with Google Keyword Planner to extract valuable data completely free, giving you an edge in the evolving SEO landscape. You'll learn: why AI complements rather than replaces human work, how to choose between leading AI platforms for your specific needs, and strategies for building topical authority that Google rewards. Perfect for business owners wanting an inbound lead generation system without hefty investments. Prerak shares insights from his custom GPT tools designed to help answer HARO queries, optimize page elements, and improve CTR rates. Listen now to transform your approach to AI and SEO marketing

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will Traditional Keyword Research Become Obsolete In An AI Search World?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Apr 23, 2025 3:36


Keyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword targeting must adapt as search fragments across multiple AI platforms. He outlines how single keywords now expand into countless prompt variations with contextual nuance, requiring SEOs to develop more sophisticated mapping processes that connect traditional keywords to the complex intent patterns emerging in conversational AI search.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

121STUNDEN talk - Online Marketing weekly I 121WATT School for Digital Marketing & Innovation
Von der Idee zur Wirkung: Content Marketing mit Plan | 121WATT Podcast #149

121STUNDEN talk - Online Marketing weekly I 121WATT School for Digital Marketing & Innovation

Play Episode Listen Later Apr 22, 2025 36:41


In Episode #149 des 121WATT Podcasts räumen Sarah, Patrick und Franziska Großmann von Seokratie mit den größten Irrtümern im Content-Marketing auf – und zeigen, worauf es wirklich ankommt, wenn Inhalte nicht nur Reichweite bringen, sondern Vertrauen aufbauen sollen. Was du aus dieser Folge mitnimmst:

Millionaire University
How to Flip Websites With Matt Raad - Part 3 (MU Classic)

Millionaire University

Play Episode Listen Later Apr 21, 2025 38:33


#357 In part three of a four-part series, Justin Williams brings back digital entrepreneur Matt Radd to delve into the specifics of buying, fixing, flipping, or holding websites for wealth creation and long-term cash flow. (Original Air Date - 3/13/24) What we discuss with Matt: + The Importance of Testing and Adjusting in Business + Monetizing Websites: Starting Simple + The Power of Affiliate Marketing with Amazon + Expanding Affiliate Marketing Strategies + Success Stories and Tips for Affiliate Marketing + The Importance of Building Relationships in Affiliate Marketing + The Potential of Information Products and Creating Your Own Course + Exploring Different Niches for Affiliate Marketing + The Value of Learning to Build a Website + Building a Passion-Driven Website: A Real-Life Example + Exploring Niche Opportunities in Sports + The Importance of Having a Blog + The Power of Instagram and its Limitations + The Value of Owning Your Online Asset + The Role of Keyword Research in Building a Website + The Importance of WordPress Over Other Website Builders + The Risks of Relying on Wix and Other Similar Platforms + The Power of Networking and Community in Building a Successful Website Links and resources from this episode: AdSense WordPress Amazon Affiliate Google Trends MattandLizRaad.com Thank you, Matt! A BIG Thank you to Matt and Liz Raad for sponsoring today's episode! To connect with Matt on LinkedIn, click here! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Practice of Therapy Podcast with Gordon Brewer
Natalie Moore | How to Rank on Google: The Private Practice Guide to Keyword Research | TPOT 378

The Practice of Therapy Podcast with Gordon Brewer

Play Episode Listen Later Apr 21, 2025 53:44


If you've ever poured your heart into writing a blog post only to hear crickets, this episode of the Practice of Therapy Podcast is for you. Natalie Moore breaks down exactly why keyword research is the non-negotiable first step to getting found online—and she does it with a dartboard metaphor you won't forget. From picking the right phrases (think “EMDR therapist LA” instead of “trauma therapist California”) to building backlinks that actually move the needle, Natalie shares the exact strategies therapists need to compete online—without trying to beat Psychology Today at their own game. Tune in to learn how to create content Google wants to rank. Learn more about Natalie's SEO Roadmap Resources Mentioned In This Episode Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Google Ads for Therapists Start Consulting with Gordon The PsychCraft Network The Practice of Therapy Community Mental Health Wear TN Meet Natalie Moore Natalie is a licensed therapist, speaker, and consultant based in Los Angeles, CA, with over a decade of clinical experience. She runs a successful private practice called Space for Growth Therapy and Coaching, where she sees therapy clients and consults therapists in building their own practices. Natalie has spoken at conferences such as South by Southwest and The Yoga Expo on topics including mental health and holistic wellness. She is regularly featured in Huffington Post and other major media outlets for her expertise on people-pleasing, psychology, and relationships. Website Instagram HARO Mangools Keyword Research tool Qwoted

Believe you can because you can!
SEO and utilizing keyword research to validate topic selection (#784)

Believe you can because you can!

Play Episode Listen Later Apr 7, 2025 34:39


Chelsea: Hi everyone! Welcome to the Unmiss Podcast! Today, we have a special guest, Robb Fahrion, co-founder of Flying V Group, a leading digital marketing and advertising agency. Robb brings a wealth of knowledge in SEO, keyword research, and revenue operations, having worked with over 300 companies ranging from small businesses to Fortune 500s. Before…

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
2025 Keyword Research & Imposter Syndrome (Episode 456)

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Play Episode Listen Later Mar 31, 2025 36:46


How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/1RWfEQ_k7y4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Serious Sellers Podcast: Learn How To Sell On Amazon
#652 - Strategies from 10 E-Commerce Pros!

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Mar 29, 2025 36:26


Live from the Prosper Show! Get top strategies, tips, and discover a marketplace you never considered selling on. Tune in for expert insights and game-changing advice! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we bring you a special podcast recording from the Prosper Show in Las Vegas, where we sit down with multiple guests starting with Michael Shaffa, an accomplished Amazon seller who has transformed his company's e-commerce strategy. Michael shares his journey from selling only a few units per month to achieving $1.2 million in annual sales. Learn how his team harnessed tools like Helium 10 and strategies such as keyword indexing and the Maldives Honeymoon launch strategy to find success. Michael's story underscores the significance of understanding your target market and adapting your strategies, shifting focus from a general audience to a specialized niche, and leveraging graphic design to create engaging authentic content. We also explore the role of AI in revolutionizing various aspects of Amazon selling with Kevin King. Discover how AI agents transform customer service, PPC, and product sourcing, potentially automating significant portions of an Amazon seller's business. As the industry evolves, these technologies promise significant advancements. Additionally, the episode touches on the psychology of marketing and its impact on sales strategies. At the Prosper Show, we spoke with Vivian Sun, head of business development at Shein Marketplace, about their expanding platform. While Shein is widely known as a D2C fashion brand, it has been developing a marketplace over the past two years, inviting local sellers to offer products beyond clothing. Shein Marketplace now supports a wide range of categories, including beauty, home goods, electronics, and even food and supplements. With a flat 10% fees and flexible fulfillment options, including self-shipping and Amazon MCF, sellers have multiple ways to operate. Interested sellers can sign up through the Shein Marketplace website or connect with Vivian (Wenjia Sun) and her team via LinkedIn. Finally, we explore effective bidding strategies and the importance of brand awareness in advertising campaigns. With insights from industry veterans, including Bojan Gajic, former CEO and CTO of Helium 10 and now CEO at Avask. You'll learn the benefits of low bids and branding campaigns. The episode also introduces an upcoming initiative called "Expansion Ticket," designed to guide sellers in expanding their businesses internationally. As we navigate these strategies and innovations, we emphasize the importance of leveraging expertise and existing knowledge to grow in the competitive e-commerce landscape. In episode 652 of the Serious Sellers Podcast, Bradley and his guests discuss: 00:00 - Amazon Seller Strategies at Prosper Show 05:53 - Smart Showdown 06:27 - AI Agents and Shein Marketplace Expansion 17:28 - Amazon Success Strategies With Lem Turner 17:59 - Amazon Brand Strategies and Advertising Success 25:28 - Amazon Expansion Strategies for Growth 30:35 - Amazon Seller Success Story 35:35 - Keyword Research and UGC Impact

Serious Sellers Podcast: Learn How To Sell On Amazon
#650 - Launching New Products with Amazon Ads

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Mar 22, 2025 52:17


Ready to launch your Amazon product? In this episode, we discuss the essentials of optimizing your listings and the best ad strategies for driving more sales immediately. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us in our monthly TACoS Tuesday episode, as we explore the essentials of launching Amazon products, featuring expert insights from Destaney Wishon. We start by discussing how to make your product retail-ready, emphasizing the importance of indexing your listing for the right keywords to drive sales. From match types and targeting to effective keyword research methods often overlooked by sellers, we cover fundamental Amazon advertising strategies for 2025. With Destaney's extensive expertise in Amazon PPC and Bradley Sutton's experience launching over 600 products, they provide valuable guidance for both new and seasoned Amazon sellers. Listen in as they navigate the ever-changing landscape of Amazon advertising. They recount the evolution of strategies from two-step URLs and giveaways to modern methods that are currently non-compliant with Amazon's TOS. By sharing Bradley's recent success story of achieving top keyword rankings within three weeks, they provide practical insights into adapting to market dynamics while leveraging core strategies for sustained success. They also focused on optimizing keywords for seasonal products, using mason jars as an example to illustrate the need for specificity in targeting audiences and identifying seasonal trends and opportunity keywords. Finally, let's tackle the art of optimizing Amazon PPC strategies, focusing on understanding customer feedback and incorporating emotional touchpoints into product listings. They discuss bid management strategies, the importance of balancing profitability and scalability, and how successful bidding can enhance organic ranking. Additionally, they cover the significance of tailoring marketing strategies to fit specific product niches and maintaining brand loyalty amidst the shift from organic to paid search on Amazon. Throughout the episode, we aim to equip you with actionable insights and strategies to boost your product's visibility and success on Amazon. In episode 650 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:02 - Amazon Advertising Launch Strategies Workshop 01:22 - Navigating Amazon's Ever-Changing Advertising Landscape 10:08 - Optimizing Keywords for Seasonal Products 13:12 - Keyword Research Using Helium 10 18:41 - Optimizing Amazon Advertising Strategy 24:49 - Importance of Keyword Research in Advertising 26:52 - Effective Bid Management for Targeting Types 28:50 - Finding Balance in Amazon Bid Management 35:37 - Bid Management for Sales and ACoS 38:23 - Mastering Amazon Bidding Strategy 45:41 - Discussion on Algorithmic Love and Relaunch

Stay On Course: Ingredients for Success
Mastering SEO, Keyword Research & Digital Marketing Strategies for Business Growth with Jeff Clanton

Stay On Course: Ingredients for Success

Play Episode Listen Later Mar 22, 2025 22:44


Mastering SEO, Keyword Research & Digital Marketing Strategies for Business Growth with Jeff ClantonSummary:In this episode of Stay on Course, host Julie Riga and co-host Scott Smith welcome Jeff Clanton, co-owner of Blue Creek Digital LLC, to discuss the power of SEO, digital advertising, and content marketing. Jeff shares expert insights on keyword research, search intent, and SERP features like featured snippets and FAQ sections to enhance online visibility. He highlights the importance of optimizing website content, using tools like SEMrush and Ahrefs, and implementing a hub-and-spoke model to establish authority. The discussion covers practical strategies for improving search rankings, including leveraging image alt text and structuring content effectively. Jeff wraps up by emphasizing consistency in digital marketing and directs listeners to Blue Creek Digital's website, LinkedIn, and Facebook for more insights.Main Article:Stay on Course with Julie Riga: Ingredients for SuccessIn this insightful episode of the Stay on Course podcast, host Julie Riga welcomes co-host Scott Smith and special guest Jeff Clanton, co-owner of Blue Creek Digital LLC. Jeff, an entrepreneur and expert in SEO, digital advertising, and content marketing, shares invaluable insights into mastering search engine optimization to help businesses grow and leave a lasting legacy. The conversation is packed with strategies for leveraging keyword research, optimizing website content, and understanding search engine results pages (SERPs) to achieve measurable success online.Jeff breaks down the importance of search intent, explaining how businesses must tailor their content to match what users are truly looking for. Whether targeting informational, comparative, or transactional searches, the key to success lies in understanding audience behavior. He also highlights the role of key SERP features like featured snippets, FAQ sections, and image packs in boosting online visibility. Throughout the discussion, Scott and Julie gain new insights into the nuances of SEO, uncovering how elements like image alt text and properly structured content can enhance search rankings.Key IngredientsKeyword Research – Utilize tools like SEMrush, Ahrefs, and Google search suggestions to find high-performing search terms that align with audience intent.Search Intent Optimization – Create content tailored to informational, comparative, and transactional searches to meet users' needs effectively.SERP Features Utilization – Leverage featured snippets, FAQ sections, and image packs to increase visibility on search engine results pages.Website Content Optimization – Ensure content is well-structured, includes relevant keywords, and incorporates image alt text for improved search rankings.Hub-and-Spoke Model – Develop a central pillar of content (hub) supported by related subtopics (spokes) to establish authority in your industry.Image SEO – Optimize images with descriptive alt Connect with JeffWebsite: bluecreekdigital.comLinkedIn: linkedin.com/in/jeffery-clantonAbout Julie RigaLearn More About Julie: Julie Riga Website / linkedin.com/in/julierigaJulie Riga is a certified coach, trainer, speaker and author with over 20 years of experience in the Pharma Industry. Julie's education is vast with studies that include business, communications, training and executive coaching.Julie started on this journey because she had a strong desire to pass on the knowledge and skills passed on to her by her father, Ennio Riga, an inspirational man who taught her how to keep going irrespective of the challenges that life may present you with. Based in New Jersey, Julie has travelled the world supporting corporations, business leaders and individuals on their journey of empowerment and growth.

Free Real Estate Coaching with Josh Schoenly
Video Ads Bootcamp - For Realtors Who Want To Take More Listings From YouTube!

Free Real Estate Coaching with Josh Schoenly

Play Episode Listen Later Mar 22, 2025 56:12


Mastering Video Ad Marketing for Real Estate Listing Generation: Bootcamp Insights and Strategies(Go here to check out the video replay: https://youtu.be/pOaokbmIfv0)In this detailed session, we delve into video ad marketing strategies for realtors who want to take more listings with YouTube. We'll cover the importance of keyword research, targeting your geographic market, and evaluating potential commission opportunities. Understand how to strategically decide if this approach suits your business and learn how to use AI tools for creating compelling video and text content. Features include a walk-through of Google Ads' keyword planner, tips on audience reach, and a breakdown of profitability using custom formulas and spreadsheets. We'll also discuss best practices for targeting specific locations, the importance of retargeting, and setting up effective ad campaigns. Whether you are a seasoned real estate agent or new to video ad marketing, this bootcamp offers actionable insights to enhance your strategy and drive results.Links & info mentioned:https://docs.google.com/document/d/1mgdM6cSa7scRPs4lbnFxEf1B242XzGgJKl36X7oUjw8/edit?usp=sharing (outline for this session)https://docs.google.com/document/d/1Jr768uMhd5I_C6rd-sOca2AjoAnd6AQKNRCduadVxrc/edit?usp=sharing (details about the bootcamp)https://docs.google.com/document/d/1-8rS3RGuoF2lLA7Dae6qzw_yiBPsYahW1R4R5Nx1AQI/edit?usp=sharing (VAB sales letter & enrollment details)

Pest Control Marketing Domination Podcast

In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy.1. Keyword Research & StrategyWhat It Is:Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords.How It Applies to a Pest Control Company:Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite treatment in [location]"Researching service-specific terms like "bed bug removal Cincinnati" or "rodent exclusion Ann Arbor"Using keyword variations like "affordable pest control," "same-day exterminator," etc.Leveraging tools like Google Keyword Planner or SEMRush to find low-competition, high-intent keywords.What It Is:On-page SEO refers to optimizing website elements like page titles, meta descriptions, content, URLs, and images for search engines.How It Applies to a Pest Control Company:Creating optimized title tags (e.g., "Best Pest Control in Phoenix - Victory Pest Defense")Writing compelling meta descriptions that improve click-through rates (e.g., "Fast, reliable pest control services in Chandler, AZ. Call now for a free inspection!")Using header tags (H1, H2, H3) effectively with location-specific keywordsOptimizing images by adding descriptive alt text like "Bed bug extermination in Lexington, KY"Creating SEO-friendly URLs, such as:✅ www.example.com/ant-control-cincinnati❌ www.example.com/services1234What It Is:Local SEO focuses on optimizing your online presence for location-based searches. This includes Google Business Profile (GBP), local citations, and reviews.How It Applies to a Pest Control Company:Claiming and fully optimizing a Google Business Profile with correct business name, phone number, hours, and service areasAdding high-quality photos of technicians, vehicles, and completed jobsEncouraging positive customer reviews with follow-ups (e.g., “Thanks for using our service! We'd love to hear your feedback on Google.”)Ensuring NAP (Name, Address, Phone Number) consistency across all listings (Yelp, Angi, BBB, etc.)Creating location-based service pages (e.g., "Pest Control in Killeen, TX" or "Rodent Removal in Northern Kentucky")What It Is:Technical SEO involves optimizing the backend of the website to improve speed, mobile-friendliness, security, and crawlability.How It Applies to a Pest Control Company:Ensuring a fast-loading website (customers expect quick responses when dealing with pests!)Using mobile-responsive design (since most people search for pest control services from their phones)Implementing SSL security (HTTPS) for customer trust and SEO rankingCreating an XML sitemap and submitting it to Google for better indexingFixing broken links, duplicate content, and redirect errors that could hurt rankingsWhat It Is:Content marketing focuses on creating valuable content that educates potential customers and helps with ranking. Link building involves getting other reputable websites to link back to your site.Final ThoughtsBy applying these 5 SEO pillars, a local pest control company can rank higher in Google searches, attract more leads, and grow their customer base. A well-executed local SEO strategy combined with strong content marketing and technical SEO can significantly boost visibility and revenue.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

The Food Blogger Pro Podcast
Key Strategies for Taking Your Blog Full-Time with Alexandra Shytsman from The New Baguette

The Food Blogger Pro Podcast

Play Episode Listen Later Feb 25, 2025 62:28


Building a full-time business as a food creator over the course of eight years, understanding your 'why,' and meeting your goals with Alexandra Shytsman from The New Baguette. ----- Welcome to episode 507 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alexandra Shytsman from The New Baguette. Key Strategies for Taking Your Blog Full-Time In this podcast episode, Alexandra shares the ins and outs of becoming a full-time food creator and her reflections on what she would have done differently to meet her goals more quickly if she had the chance to start over. Alexandra breaks down the strategies and decisions that have moved the needle over the years — from projecting expenses and investing in courses or audits to building a community of fellow food creators and batching your time. It's a really practical and inspiring episode for beginner food bloggers looking to take your food blog to the next level! Three episode takeaways: Understanding your “why” — Alexandra speaks to the importance of defining your “why” as an entrepreneur to help provide clarity and direction for your business and to ensure that your time and efforts align with your core goals. Surround yourself with a supportive community — As a Ukrainian immigrant, Alexandra has had to navigate the challenge of pursuing a career path that breaks the mold of the more “traditional” jobs that her family might have chosen for her. She stresses the importance of having a supportive network of fellow food creators who understand the unique challenges of building a business in this space. How to overcome the fear of taking your food blog full-time — Alexandra reflects on the early years of her career as a food creator and what she would do differently now. She breaks down how she knew when she was ready to reduce her freelance work and commit to her site full-time and shares the advice she would give to beginner food bloggers waiting to make the leap. Resources: The New Baguette Mediavine QuickBooks Monarch Start with why – Simon Sinek | TEDxPugetSound 390: Overcoming Burnout and Building a Successful Career as a Food Creator with Karishma Pradhan Home Cooking Collective Curbly Notion Media Wyse Cooking with Keywords FBP Rewind: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk KeySearch Follow Alexandra on Instagram and Substack Email Alexandra Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by KeySearch. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Confessions of an SEO
Trad Keyword Research Failing Us

Confessions of an SEO

Play Episode Listen Later Feb 25, 2025 17:48


Keyword research has been the foundational activity in SEO since, well, forever. Grab a list of search phrases and optimize a page for each was standard when I entered into SEO.But data reveals that "trad" keyword research is not getting us what we or our clients want.There is a new idea on the block - espoused by myself and others. This week I share an article by Dale Bertrand from Search Engine Land - https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880Mentioned in the show⁠https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880https://www.confessionsofanseo.com/podcast/buying-is-hard-season-4-episode-26/Youtube Channel -⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠

On The Whorizon
EP 122: Time-Saving Secrets for Content Creators

On The Whorizon

Play Episode Listen Later Feb 21, 2025 39:53


In episode 122 of 'On the Whorizon' SWCEO founder and host @MelRose_Michaels addresses typical creator headaches like juggling social media promotion with explicit content production and managing fan interactions, providing a wealth of industry experience to maximize productivity. Whether leveraging content calendars, optimizing keyword use, or exploring cutting-edge automation tools, listeners will learn how to expand their reach and increase their revenue without overextending.⌚ TIMESTAMPS 00:00 Introduction 01:19 Key Reasons Why Time Management Matters 3:44 Developing a Social Media Content Calendar 10:34 Importance of Keyword Research for SEO 15:01 Streamlining Content Production with Scripts & Batching 20:16 Content Creation Hacks21:32 Leveraging Tools and Software for Efficiency 25:28 Actionable Steps for Automation & Outsourcing29:57 Time Blocking Strategies & Productivity Bonus Tips34:50 Time Saving Secrets From CEO Society Members38:25 Final Thoughts

The Ecomcrew Ecommerce Podcast
E587: How to Get Free Google Shopping Listings for Amazon Brands

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Feb 17, 2025 42:17


Jeff Oxford is on the podcast today to talk about how you can get free Google Shopping listings as an e-commerce seller. Jeff explains what Google Shopping is, why they're not just paid ads,  and how you can achieve better rankings on Google Shopping. We also touch on why diversification away from Amazon is important and the things we have observed in SEO for e-commerce businesses. Today's episode is sponsored by Autron. Maximize your ROI with Autron's real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Start optimizing today and get 30% off for 3 months! The Big Takeaway Google Shopping is not just about ads; it's a separate search ranking. Amazon dominates Google Shopping listings, holding 50% of the top spots. Domain authority is one of the biggest factors for ranking in Google Shopping. Building backlinks to specific product pages is more effective than general domain authority. Product reviews significantly impact rankings in Google Shopping. Diversifying sales channels beyond Amazon is something worth considering. Recent SEO updates have favored e-commerce sites over content sites, so if you are new to SEO, don't be afraid!  E-commerce has seen significant growth, with a 50% increase over five years. Main image and title optimization are critical for product listings. Having keywords in product titles helps with rankings, but correlation is minimal. Lower-priced products tend to rank better in Google Shopping. Premium brands may struggle with SEO due to higher bounce rates. Core updates from Google adjust ranking factors periodically. A good mobile experience is absolutely essential for website ranking. User experience significantly impacts SEO performance. Content on collection pages can enhance SEO effectiveness. Link building remains a key strategy for improving search rankings. Timestamps 00:00 - Introduction to Google Shopping Listings 03:03 - Understanding Google Shopping and Its Importance 06:07 - Getting Started with Google Shopping Listings 09:03 - The Role of Domain Authority in Google Shopping 11:58 - Optimizing Product Pages for Google Shopping 15:05 - The Impact of Product Reviews on Rankings 17:51 - Diversifying Beyond Amazon 21:08 - The Future of E-commerce and SEO Trends 21:33 - E-commerce Growth and Optimization Strategies 30:04 - Understanding Core Updates and Their Impact 35:52 - SEO Best Practices for E-commerce in 2025 As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!

The Simple and Smart SEO Show
Local SEO, Keyword Research & SEO Tools with Katie Stone

The Simple and Smart SEO Show

Play Episode Listen Later Feb 12, 2025 34:28 Transcription Available


In this episode of The Simple and Smart SEO Show, host Crystal Waddell sits down with Katie Stone, SEO Lead at LeadHub, to discuss local SEO strategies, keyword research, and essential SEO tools. Katie shares her insights from Brighton SEO, her journey in the industry, and practical tips for leveraging Google Search Console, Screaming Frog, and keyword gap analysis to gain a competitive edge.Key Takeaways:Google Search Console can be a free and powerful tool for uncovering content ideas and improving topical authority.Hyperlocal SEO is critical for small businesses, focusing on local pain points and industry-specific challenges.Keyword gap analysis helps identify content opportunities and outrank competitors.Competitor research is key—using tools like SEMrush, Ahrefs, and DragonMetrics to analyze backlinks and search visibility.SEO tools with AI integrations need improvement, but Screaming Frog's AI and Lighthouse integrations offer actionable insights.Zero-click searches are reshaping SEO metrics—impressions and visibility will play a bigger role in future rankings.Memorable Quotes:

Digital Trailblazer Podcast
Keyword Strategy to Help Your Website Rank in Google in 2025 with Matthew Ashton

Digital Trailblazer Podcast

Play Episode Listen Later Jan 30, 2025 46:49


Episode 124: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptIn this episode, Matthew Ashton explains the keyword strategy that is working in 2025 to uncover keywords that are high-volume and easy to rank for so you can rank in Google, increase organic traffic to your website, and build your online business bigger and faster.About Matthew Ashton: Matthew is a seasoned digital marketing and sales expert with over 14 years of industry experience. He helps businesses grow and thrive through strategic SEO, web design, PPC advertising, social media management, content creation, email marketing, online reputation management, and sales training.With a wealth of experience across diverse industries—including law firms, doctors, coaches, ecommerce, insurance, influencers, and trades like roofing and plumbing—Matthew has built a reputation for delivering impactful results. Notable achievements include scaling a law firm from a single location at the onset of COVID-19 to 10 locations across three states and managing millions of dollars in PPC ad spend.Get Matt's Free SEO Toolkit: http://risedigitalacademy.com/freeseokitConnect with Matt: http://millionairemakers.co https://www.facebook.com/millionairemakersco https://www.instagram.com/millionairemakers.co https://www.linkedin.com/company/millionairemkrsGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us: Website - https://DigitalTrailblazer.com Facebook - https://www.facebook.com/digitaltrailblazer TikTok: https://www.tiktok.com/@digitaltrailblazer Twitter: https://twitter.com/DgtlTrailblazer Instagram: https://www.instagram.com/DigitalTrailblazer

Serious Sellers Podcast: Learn How To Sell On Amazon
#635 - 2 Amazon Product & Keyword Research Strategies for 2025

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Jan 28, 2025 37:20


In this episode, we discuss two killer product and keyword research strategies. One of them found a product that has sold tens of thousands of dollars, but I found this product opportunity nine months ago. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Ever wondered how some Amazon sellers manage to uncover hidden e-commerce gems while the rest of us are left playing catch-up? Imagine having the tools and insights to identify high-performing products, long before they hit the big time. On this episode of the Serious Sellers Podcast, we break down the art and science of Amazon products and keyword research for 2025. From Bradley's personal success with the "Meat Resting Blanket" to the specifics of navigating Amazon's algorithm, this episode has strategies that can elevate your Amazon-selling game. Join me as Bradley walks you through the power-packed features of Helium 10. We'll explore niche markets that are ripe for the picking and how to harness the potential of Amazon's brand analytics. You'll get insider tips on dissecting search results to identify products with high click rates but low conversions, a surefire way to uncover untapped opportunities. This episode is not just about finding products; it's about mastering the art of listening to what the market is quietly whispering. Last but not least, we dive into the nuances of product visibility and keyword relevance. Discover advanced strategies for optimizing your Amazon listings with Helium 10's Magnet, Black Box, and Cerebro, and learn how keyword seasonality can impact your sales cycles. Plus, a sneak peek at how Amazon's AI is reshaping product listings and why understanding its algorithm could be your secret weapon. Are you ready to transform your approach and maximize your e-commerce potential? Tune in for actionable insights and a fresh perspective on the game-changing Amazon tools for 2025. In episode 635 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Amazon Product and Keyword Research Strategies 01:36 - Keyword Research Tools for Amazon Sellers 07:18 - Identifying Niche Products Through Brand Analytics 12:46 - Exploring Unfamiliar Keywords and Products 17:25 - Keyword Research Strategies and Historical Data 19:49 - Discovering Top-Selling Products in Brand Analytics 23:48 - Advanced Keyword Research Strategies 24:53 - Discovering Top Keywords With Amazon Data 31:57 - Amazon AI for Product Seasonality 35:15 - Amazon Product Sales Analysis & Seasonality

Mama Turned Mompreneur - Work from home moms | Moms in business | Coach for moms
232. My Simple Process for Doing Podcast Keyword Research

Mama Turned Mompreneur - Work from home moms | Moms in business | Coach for moms

Play Episode Listen Later Jan 14, 2025 13:20


You've heard about the importance of SEO for your podcast, but what does that actually mean or look like? That's what I'm breaking down today. Specifically, I'm taking you behind the scenes of how I do podcast keyword research. Podcast SEO and keyword research don't have to be complicated or confusing. Listen to today's episode to learn my simple process for finding the best keywords for my podcast content.In this episode, you will learn:Why podcast SEO matters for podcasting business ownersMy simple process for doing podcast keyword researchMy favorite tools for searching for keywords for podcastsResources Mentioned in Today's Episode:Recommended Keyword Research Platform: Keysearch.co (This is an affiliate link, meaning I may earn a small commission on your purchase)Learn more about Podcast With Strategy Coaching & ConsultingBTS of how I do keyword researchWays I Can Serve You:Join the Marketing Without Socials Email Community​The Social Media Detox ClubPodcast With Strategy Coaching & ConsultingThe Social Detox AcceleratorRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode232/Connect with Andria:Threads:

Wannabe Entrepreneur
#2.9 - What I Learned, Failed and Achieved in 2024

Wannabe Entrepreneur

Play Episode Listen Later Dec 31, 2024 30:56


I share a wrap-up of 2024, discussing both successes and challenges with Podsqueeze. I reflect on our disappointing growth compared to 2023 and the importance of sustainable marketing, particularly through SEO, which significantly increased our traffic. I analyze our MRR growth of 18% and the ongoing issue of churn, which remains a focus for 2025. I also touch on personal insights regarding my relationship with my co-founder and the need for confidence in our journey. Lastly, I outline goals for 2025, including reducing churn and exploring new monetization avenues.Contact InformationTwitter: https://x.com/wbetiagoTools and Websites"Podsqueeze": "00:01:14""SEO": "00:03:42""Flarecut": "00:18:30""Auto Shorts": "00:21:37"Metrics and Concepts"Domain Authority": "00:04:56""Monthly Recurring Revenue (MRR)": "00:08:30""Churn Rate": "00:10:35""Keyword Research": "00:04:56""Backlinks": "00:04:56""Conversion Rate": "00:15:02"Timestamps by PodSqueezePodcast Introduction (00:00:08)  Tiago introduces the episode, reflecting on the year 2024 and sharing lessons learned.Disappointment in Growth (00:01:14)  Tiago discusses feelings of disappointment regarding Podsqueeze's growth compared to the previous year.Sustainable Marketing Focus (00:03:42)  The realization of needing a sustainable marketing strategy leads to a focus on SEO starting in late 2023.SEO Success (00:04:56)  Tiago shares the achievements in SEO, including significant traffic growth and improved domain authority.Monthly Recurring Revenue Growth (00:07:16)  The company's MRR grew by 18%, which Tiago considers a decent achievement in a competitive market.Churn Rate Challenges (00:10:35)  Tiago addresses the ongoing challenge of customer churn, which remains a focus for improvement in 2025.Marketing Experimentation (00:12:52)  The team experimented with various marketing channels, including YouTube and TikTok, yielding mixed results.Conversion Rates Insights (00:15:02)  Tiago explains the importance of conversion rates and how they vary by marketing source.Co-founder Relationship Dynamics (00:17:21)  Tiago reflects on the close relationship with his co-founder and the challenges faced during tough times.Seasonality Effects (00:18:30)  The impact of seasonality on business performance becomes evident, particularly during the summer months.Lessons from New Product Attempts (00:19:23)  Attempts to replicate success with new products prove difficult, highlighting the unpredictability of entrepreneurship.Market Timing Realizations (00:20:28)  Tiago discusses the significance of market timing and how competition affects new product launches.Mindset and Perspective (00:22:47)  Tiago emphasizes the importance of mindset in evaluating business performance and overcoming feelings of inadequacy.Podcast TimestampsConfidence and Mindset (00:24:54)  Tiago discusses the importance of maintaining a positive mindset and confidence in the company's growth.Time as an Asset (00:25:53)  He emphasizes that time is the most valuable asset for entrepreneurs, more than money.Delegation and Investment (00:26:57)  Tiago reflects on the importance of delegating tasks to expedite growth and improve quality.Future Goals for 2025 (00:28:04)  He shares his aspirations for 2025, including salary goals and reducing customer churn.Self-Reflection and Learning (00:29:07)  Tiago expresses his growth as an entrepreneur and the lessons learned throughout the year.Excitement for the Future (00:30:17)  He concludes with enthusiasm for the upcoming year and invites listeners to engage with the podcast.

The Food Blogger Pro Podcast
FBP Rewind: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk

The Food Blogger Pro Podcast

Play Episode Listen Later Dec 24, 2024 57:06


Getting started with keyword research, finding the right keyword research tool, and tracking your keywords with Aleka Shunk from Cooking With Keywords.  ----- Welcome to episode 495 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our favorite episodes with Aleka Shunk from Cooking With Keywords! How to Increase Your Organic Traffic with Keyword Research Since launching her course, Cooking With Keywords, Aleka has taught countless students about the ins and outs of keyword research, and in this week's podcast episode, she's sharing her best tips to develop a strong keyword research strategy. You'll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you're just diving into keyword research for the first time or you're a seasoned pro, we know you'll have so many takeaways from this conversation. Enjoy! Three episode takeaways: How keyword research works: Aleka walks listeners through the keyword research process and explains what keywords and modifiers are, what the different phases of keyword research look like, how to get started with keyword research, and more. The keyword research tools Aleka recommends: There are so many different tools on the market for SEO and keyword research, it can feel impossible to choose. Aleka shares her go-to tools for keyword research and the pros/cons of various tools. Why it's important to analyze and track your keywords: The keyword research process doesn't end when you hit 'publish' — it's just beginning! Aleka explains why it is so important to continue analyzing, tracking, and optimizing your keywords in order to see the most benefits from keyword research. Resources: Cooking With Keywords Get 10% off any Cooking With Keywords course or coaching service (available for FBP members only) Aleka's Get-Together Keysearch Semrush Ahrefs Keywords Everywhere Keyword Surfer Substack Follow Aleka on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.  

Serious Sellers Podcast: Learn How To Sell On Amazon
#624 - Profitable Amazon Keywords You Never Knew Existed

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Dec 21, 2024 30:23


Learn how to audit old Amazon listings to uncover new keywords, drive sales, and gather valuable customer data that can help in listing optimization to boost your conversion rates. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Could Amazon listings that you haven't touched in a while be the hidden goldmine you've been overlooking? In this episode, Bradley Sutton reveals his tried-and-true method for breathing new life into overlooked product pages and uncovering keywords that boost sales and conversions. As 2025 approaches, it's vital to stay ahead of trends and search habits to refresh your listings. Using the Project X egg trays, he demonstrates how to effectively audit and optimize your Amazon listings using tools like Search Query Performance and Helium 10. We'll explore how examining new reviews and tweaking your advertising and product images can align your listings with consumer trends, ultimately driving profitability. Keyword optimization isn't just about throwing spaghetti at the wall to see what sticks. Instead, it's an art form, and Bradley is here to guide you through crafting a keyword strategy that resonates. With a focus on a wooden egg tray example, we'll uncover unexpected opportunities by analyzing platforms like Etsy and Search Query Performance. Discover how an overlooked keyword like "porcelain egg holder" can unlock new potential. By analyzing click-through rates and impressions with Helium 10's Cerebro tool, you'll learn how to capture untapped markets and expand your advertising reach. Understanding sales dynamics is crucial for any Amazon seller. By leveraging BSR history, we can pinpoint sales spikes and identify the keywords that fueled them. Bradley will show you how to use Helium 10's historical data tools to track keyword sales and ranking changes over time and outsmart competitors. It's not just about finding what works but creating a Standard Operating Procedure to efficiently manage the process across multiple products. Get ready to unlock hundreds of dollars in additional sales by strategically optimizing your keyword usage. Let's make tangible financial gains a reality. In episode 624 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Auditing Amazon Listings for Optimization 00:56 - Refreshing Product Listing for Project X 02:34 - Market Analysis Tools for Sellers 04:43 - Analyzing Keywords for Optimization 08:36 - Keyword Research for Wooden Egg Tray 14:14 - Utilizing Historical Data for Product Ranking 15:19 - Analyzing BSR and Keyword Data 17:40 - Organic Ranking Improvement Analysis 20:49 - Analyzing Keyword Performance Through Sales 25:33 - Analyzing Feedback for Product Improvement 28:24 - Optimizing Amazon Listings for Sales 28:41 - Discovering Profitable Keywords for Increased Sales

Self-Publishing with Dale L. Roberts
NEW! FREE Amazon Keyword Research Tool | Self-Publishing News (Dec. 16, 2024)

Self-Publishing with Dale L. Roberts

Play Episode Listen Later Dec 17, 2024 13:04


The audiobook direct sales platform, StoryFair is available to buy. IngramSpark sent out a service alert to account holders. And, Dibbly Create just launched a new keyword research tool for Amazon called KIP Scout. Find out more details in this week's self-publishing news. Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Wide Publishing for Authors - https://DaleLinks.com/WideBook Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks  Source: StoryFair Audiobooks - https://storyfair.net/. Contact: storyfairllc@gmail.com. IngramSpark - https://IngramSpark.com Apple Books for Authors - https://authors.apple.com/ Findaway Voices by Spotify - https://findawayvoices.com KIP Scout - https://DaleLinks.com/Scout (affiliate link)  Miblart: Email Marketing for Authors: How to Build an Author Email List - https://miblart.com/blog/how-to-build-author-email-list/?ref=daleroberts5 Miblart: Advent Calendar - https://miblart.com/advent-calendar-sign-up/?ref=daleroberts5  Mastering Author Branding with Andrea Jo DeWerd: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts - https://selfpublishingadvice.org/podcast-mastering-author-branding/  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

From Startup to Wunderbrand with Nicholas Kuhne
Master Google Ads with John Horn

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later Dec 16, 2024 23:42


Discover how to plan for success, balance your ad strategy, and tackle tough competition on a budget. Packed with actionable advice and real-world examples, this conversation is a goldmine for startups, entrepreneurs, and marketers looking to master paid advertising.Learn More:Free Google Ads Guide: StubGroup Free ResourcesChapters:Introduction and Guest Overview (0:00)Why Google Ads and Podcasts Work Together (2:00)What is Audience Testing in Google Ads? (4:00)How to Attract High-Quality Leads (9:00)Planning for Success: Avoiding Too Many Leads (10:00)Tips for Generating Leads and Revenue on a Budget (15:00)Niche vs. Broad Google Ads Strategies (17:00)Training Teams for Google Ads Excellence (21:00)The Journey to Becoming a Google Premier Partner (22:00)Closing Thoughts and Key Takeaways (23:00)

The Ultimate Blog Podcast
Keyword Research Reinvented: A New Path with Outdoor Blogger Kate Cooper

The Ultimate Blog Podcast

Play Episode Listen Later Dec 10, 2024 33:45


Kate Cooper is joining us today to talk about how she started and grew her outdoor blog with the goal of helping people get more information on a topic she's passionate about: hiking in Colorado and the American West. Not only is Kate the owner of Kate Outdoors, an outdoor blog, but she's also an attorney for creators and owner of The Legal Influence, a business that helps creators navigate the legal side of their job. Today, Kate is sharing all the details on her approach to SEO to drive more traffic to her blog, how she consistently creates blog content without having to constantly travel, and how she was approved for Journey by Mediavine to make a more consistent income. If you're ready to be inspired to share more of what you love on your blog, you need to tune in to this one! 

Ecommerce Brain Trust
What Can Google's SEO Evolution Teach Us About Amazon SEO? With Scott Walldren and Julian Galindo - Episode 371

Ecommerce Brain Trust

Play Episode Listen Later Dec 10, 2024 37:22


Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley. Today, we're excited to welcome two of Acadia's top experts in organic optimization for Google and Amazon. Scott Walldren, Head of SEO with over 15 years of experience, and Julian Galindo, Senior Account Manager, and Amazon organic growth expert, join us to tackle a key industry debate: does Amazon's advertising and SEO strategy follow Google's past playbook? We'll explore where the parallels hold up—and where Amazon is breaking new ground. Stay tuned for actionable insights from two leading voices in the field! Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Jordan, Scott, and Julian discuss: Conversion is the main goal of SEO on Amazon, emphasizing impactful keyword use over keyword stuffing. Google's Evolution: Transition from keyword focus to user-friendly, AI-refined content. Google's AI influences product titles and search result refinements. Amazon's Search and Product Promotion: Integration of richer content like editorial recommendations and badges on product listings that summarize customer feedback. AI streamlines customer journeys on Amazon, offering personalized recommendations but sometimes struggling with specifics. Importance of understanding consumer perspectives and conducting thorough keyword research. Aligning product descriptions with consumer search behavior. Evaluating search results to gauge consumer intent and market positioning. Balancing product features with search trends and refining naming conventions. The perpetual nature of SEO with continuous updates and adjustments. Regular content refresh cycles recommended for trend alignment and strategy effectiveness. AI's role in managing large-scale content updates and optimizing product discovery. Future implications of AI-driven search experiences. Utilizing questionnaires to gather client-specific information for accurate keyword targeting. Shifts in user search patterns requiring ongoing SEO strategy adjustments. Introduction of AI projects like "Rufus," providing personalized recommendations but facing challenges with detailed requests. User-generated reviews significantly impacting AI algorithms and customer trust in product discovery and purchase decisions. Future of E-commerce SEO: Optimizing for both AI-driven discovery and traditional search rankings.

The After Hours Entrepreneur Social Media, Podcasting, and YouTube Show
SEO, YouTube, and AI Secrets Revealed with Brandon Leibowitz

The After Hours Entrepreneur Social Media, Podcasting, and YouTube Show

Play Episode Listen Later Dec 9, 2024 24:51


Brandon Leibowitz is the founder and CEO of SEO Optimizers, a digital marketing company helping small and medium-sized businesses increase their online traffic and sales. Since founding the company in 2007, he's evolved from managing e-commerce marketing to teaching SEO workshops and delivering strategic digital marketing solutions.Discover the power of YouTube and podcasts in enhancing your SEO and increasing online visibility. Learn about the importance of consistency, crafting engaging hooks, and leveraging AI for content optimization.Takeaways:YouTube is obscenely powerful.AI transforms the way you execute.Consistency and strategic content creation.Connect with Brandon Leibowitz:Youtube | LinkedIn | Instagram | Facebook | Twitter | Pinterest | TikTokWebsite: www.seooptimizers.comTimestamps:00:07 Identify audience, create videos, and increase visibility.05:23 Strong scripts and calls to action are crucial.08:49 Google prioritizes YouTube for monetization in searches.12:12 Revamping thumbnails with expressive faces for engagement.14:41 Custom GPT creation enhances AI's assistive capabilities.18:19 Transcripts with timestamps aid efficient content indexing.21:06 Train custom AI on blog data, and boost services.23:51 Free SEO resources and website analysis are available._____________________________________________

The Savvy Scribe
EP289: 5 Ways to Capitalize on Keyword Research and SEO to Grow your Business with Faith Hanan

The Savvy Scribe

Play Episode Listen Later Dec 3, 2024 46:24


Send us a textWelcome back to The Savvy Scribe Podcast! In this episode, host Janine Kelbach sits down with Faith Hannon, an SEO expert and podcast host, to dive into the power of search engine optimization for freelance writers. Faith shares her journey into SEO and offers practical advice to help you enhance your own business while providing even greater value to your clients.Faith brings five actionable tips for mastering keyword research and implementing SEO strategies to help freelance writers create content that ranks and resonates. From understanding your audience to crafting the perfect title, these strategies are tailored to elevate your freelance writing game.5 Ways to Capitalize on Keyword Research and SEO to Grow your BusinessToday on The Savvy Scribe Podcast:Faith's accidental journey into SEO and how she turned it into a thriving career.What SEO really is and why it's critical for writers to understand.The importance of knowing your audience and client before diving into keyword research.Step-by-step guidance for effective keyword research, including assessing difficulty and search volume.Search intent: why it matters and how it influences your content strategy.Pro tips for crafting SEO-friendly titles that capture attention and drive traffic.How to authentically incorporate keywords throughout your blog content.Faith's formula for strategically placing keywords in titles, headings, and body text.The significance of domain authority and how it impacts keyword strategy for new websites.Resources for taking your SEO skills further with Faith's course, podcast, and website.Take these tips from Faith to heart and start integrating SEO into your content today. Whether for your own business or your clients, these strategies will make your writing more discoverable and impactful. Click play nowWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Serious Sellers Podcast: Learn How To Sell On Amazon
#618 - Q4 Amazon Keyword Research

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Nov 30, 2024 35:16


Are you or your competitors generating sales on hidden keywords this December? Join us in this step-by-step walkthrough to uncover these keywords and start driving traffic and conversions this holiday season! What if you could uncover the hidden keywords that skyrocket your Amazon sales this December? Join Bradley Sutton, as he reveals advanced strategies tailored for Amazon sellers eager to maximize their holiday profits. This episode of the Serious Sellers Podcast by Helium 10 guides you through a meticulous process of identifying high-conversion unique keywords using tools like Helium 10 and Amazon Seller Central. Discover the secrets to refining your keyword strategy, targeting specific product variations, and ensuring your listings are primed for maximum visibility during the peak holiday season. We dive into the art of finding new and previously uncharted keywords that could be the key to unlocking hidden sales opportunities on Amazon. By analyzing historical keyword trends and leveraging Helium 10's powerful tools like Cerebro, you'll learn how to uncover terms that have driven past successes, even with limited search volume data. The episode emphasizes the importance of prioritizing high-performing keywords and offers tips on refining your searches to focus on product variations that resonate with your audience. Boosting your product's visibility on Amazon requires more than just smart keyword selection; it demands effective optimization techniques. Learn how to generate a targeted list of keywords and use Helium 10's Index Checker to ensure your listings are searchable. Uncover strategies for updating your product descriptions with new keywords and employing traffic strategies to improve rankings. This episode equips you with the tools and insights necessary to create compelling product narratives that captivate your audience and enhance your sales efforts. In episode 618 of the Serious Sellers Podcast, Bradley discusses: 01:01 - Historical Keyword Research for December Sales 07:52 - Identifying New Unique Keywords for Amazon 12:55 - Finding Keywords for the Project X Products 19:44 - Analyzing Historical Keyword Rankings 20:28 - Optimizing Keywords for Amazon Indexing 26:46 - Running Keywords For Amazon Advertising 30:32 - Optimizing Amazon Keywords Inside Listing Builder 31:28 - Amazon Keyword Research Strategies Overview 35:11 - Keyword Optimization for Amazon Sales ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Inner Edison Podcast by Ed Parcaut
Elevate Your Digital Presence with Expert SEO Tips from Brandon Leibowitz

Inner Edison Podcast by Ed Parcaut

Play Episode Listen Later Nov 19, 2024 26:24


In this insightful episode of the Inner Edison Podcast, host Ed Parcaut sits down with Brandon Leibowitz, an SEO expert and digital marketing guru, to delve deep into the world of search engine optimization and digital marketing strategies. Brandon shares his journey from discovering SEO in 2007 to building his own successful business, SEO Optimizers. He provides invaluable advice on the importance of content, backlinks, and keyword optimization for anyone looking to enhance their online presence. Listeners will walk away with actionable tips such as: The relevance of SEO in today's AI-driven world Understanding and building quality backlinks The significance of keyword research and content creation Enhancing visibility on platforms like YouTube, Yelp, and Google Whether you're a business owner, digital marketer, or just keen on understanding the digital landscape, this episode is packed with practical knowledge and expert insights that can help you step up your SEO game. Don't miss out on these secrets from an industry expert! Tune in and ensure your content gets the visibility it deserves. Special Offer: Listeners can visit SEOoptimizers.com for a free website analysis, and access to valuable resources curated by Brandon Leibowitz. Time Stamps: [00:00:01] Introduction and Guest Welcome [00:00:46] Brandon's Journey into Digital Marketing and SEO [00:01:45] The Future of SEO [00:02:24] Understanding SEO and its Implementation [00:04:02] Selecting the Right SEO Professional [00:09:44] Building Quality Backlinks [00:14:48] Enhancing Website Content and Keywords [00:23:37] How to Connect with Brandon and Special Offers Join us for this informative conversation, and make sure to subscribe, rate, and review the Inner Edison Podcast! What more information on Ed Parcaut  #EdParcaut #BrandonLeibowitz #InnerEdisonPodcast #SEO #DigitalMarketing #BusinessMarketing #Backlinks #SEOOptimizer #ContentMarketing #GoogleSEO #KeywordResearch #PodcastGuest #MarketingTips #SmallBusiness #OnlineVisibility #SearchEngineOptimization #GoogleRanking #DigitalStrategy #WebsiteOptimization

Serious Sellers Podcast: Learn How To Sell On Amazon
#607 - What is the Best Amazon Keyword Research Tool?

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Oct 22, 2024 74:44


In this episode, we do a live case study as we compare Helium 10, Product Opportunity Explorer, Jungle Scout, and Data Dive for Amazon keyword research. See how Helium 10 uncovers more keywords and boosts potential sales by $6,000! Can unlocking the true potential of Amazon keyword research tools lead to a significant boost in your sales? In this episode, Bradley Sutton dissects, with a live case study, the Amazon keyword research capabilities of tools like Helium 10, Jungle Scout, Data Dive, and Amazon's Product Opportunity Explorer, revealing why Helium 10 might just be the game-changer you've been searching for. Through a live case study, Bradley showcases how Helium 10 stands head and shoulders above its rivals by uncovering a staggering number of relevant keywords that could translate into thousands of dollars in additional sales. With a focus on transparency, we promise an unfiltered look into how effective keyword research can transform your Amazon SEO strategy. Our journey into the art of keyword research begins with launching a Tamago Yaki pan on Amazon. We guide you through the crucial steps of identifying top competitors and selecting the right keywords to ensure success, even if you don't have access to advanced tools. You'll learn how to interpret search volumes and conversion rates to identify purchase trends and refine your keyword lists by exploring related niches like "square pan" and "omelet pan." With personal anecdotes and insights sprinkled throughout, this episode offers practical advice for sellers at every level. As we peel back the layers of keyword analysis, discover how tools like Helium 10 can help you sift through the noise and focus on keywords with true potential. We emphasize the importance of aligning with Amazon's algorithm and the role of sponsored ads in securing product visibility. By exploring tactics like creating comprehensive keyword lists and leveraging Helium 10's unique features, you'll understand why our Amazon keyword research tools are an indispensable ally for serious sellers. So, let's enhance your product's visibility and sales potential on Amazon, one keyword at a time. In episode 607 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Amazon Keyword Research Tool Battle Royale 07:41 - Amazon Keyword Research Strategies Using Tools 13:28 - Amazon Keyword Research Tutorial 16:41 - Amazon Keyword Research Tools Comparison 19:23 - Product Opportunity Explorer Niche Research 25:16 - Data Dive and Jungle Scout Keyword Research 26:42 - Amazon Keyword Research Tools Analysis 33:42 - Keyword Ranking Analysis and Competitor Evaluation 39:03 - Amazon Keyword Research Tactics and Strategies 41:35 - Keyword Research and Analysis Strategy  49:32 - Keyword Analysis for Listing Optimization 52:45 - Keyword Research Comparison and Analysis 56:05 - Keyword Research for Amazon Products  1:00:55 - The Importance of Getting Enough Keywords 1:08:14 - Keyword Analysis Comparison POE, Jungle Scout/Data Dive, & Helium 10 1:14:57 - Amazon Keyword Research With Helium 10  1:18:02 - Conclusion: What is the Best Keyword Research Tool For Amazon Sellers? ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos