Podcasts about content promotion

Send Us a Text MessageAs podcast hosts, we want our audience and downloads to increase. But this has proven to be difficult to do. Even paid growth options are expensive and yield little results. Thankfully, there's a paid growth opportunity that works and is more affordable than alternatives. In this episode, Megan Shields explains how running Facebook ads to your podcast can grow your listenership. Get ready to consistently drive new listeners to your podcast with minimal effort!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/312Chapters00:00 Introduction to Podcast Growth Strategies01:24 Understanding the Marketing Funnel03:47 Leveraging Social Media for Growth07:12 Building Your Email List11:28 Growing Your Podcast AudienceTakeawaysYour content can be seen every day without constant promotion.The marketing sales funnel is no longer linear.Higher engagement leads to more monetization opportunities.Facebook ads allow for precise targeting of audiences.Repurpose existing content into ads for better reach.Building an email list is crucial for podcasters.Facebook's lead forms simplify email list growth.Targeted ads can significantly increase podcast listenership.Video clips from podcasts can be effective ad content.Consistency in advertising leads to steady audience growth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/312

Episode Ten of Season Seven. We interview Bob Bowdon. Bob is the CEO of VidaFair, a content monetization platform that allows creators to set their own fees for their content. Bob has experience as a television reporter, TV producer, talk show host, and documentary filmmaker. Bob talks about his experience as a recurring character on The Onion News Network and shares a story about a foreign news agency mistaking an Onion story for real news. Bob shares his vision for the future of VidaFair and gives advice to creators on how they can promote their content. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Unleash the full potential of your blog with Zirkels' latest content promotion features! Dive into a world where SEO, personalized newsletters, and social media magic elevate your content, making every post a beacon for engaged readers. Zirkels: Where bloggers become legends. https://zirkels.com Zirkels City: Orlando Address: 5764 North Orange Blossom Trail Website: https://zirkels.com

Welcome to The EMBC Network: Your Worldwide Directory for Content Promotion! Welcome to your network! YES, YOU READ IT CORRECTLY, THIS IS YOUR WORLDWIDE NETWORK. YOUR DIRECTORY TO LIST AND PROMOTE YOUR CONTENT! FREE LISTING TO ALL STANDARD DIRECTORIES UNDER THE NETWORK'S UMBRELLA. AND INCLUSION IN THE IHEALTHRADIO BROADCAST AND THE PODCASTERS CHANNEL AND NOW GET YOUR OWN CUSTOMIZED PODCAST GENERATED IF NEW TO PODCASTING. Whether you are a new content creator, new to podcast, just starting or a pro, why not make The EMBC Network your directory, your additional worldwide network! Your Audio-Visual Feed to the World, Increase Your Reach With us "Spread The Love to the World". If you are on YouTube, Spotify, iTunes etc. then you know that the more your work is promoted out there, the more reach and results you will get. However, the directories just list your content and it is up to you to share and promote. We are different! We both list and promote you and your work. So, if you are a Podcaster, Creator, Youtuber, Author, Inventor, DJs etc. and want to expand your reach worldwide, The EMBC Network is the place for you. Marketing your content and paying for ads costs a lot, boosting social media can be costly, and purchasing podcast platforms adds up. With The EMBC Network, you can get a comprehensive spread for pennies. We will share and promote your content on our social platforms to our audiences, giving you added value. Think of us as your "One Stop Shop Promoter Showcase Platform". Our packages are simple, month to month subscriptions that you can cancel anytime, no strings attached. But we are confident that you will get hooked. Start today for a fraction of the cost compared to any TV network, channel, or radio. Share your podcast and shows worldwide on The EMBC Network and reach a wider audience. Click the link and begin your expansion today, How does it work? Subscribe to a package, review and execute our promo release agreement, submit your show and podcast audio/video channel link, submit your promotional audio/video files, and we do the rest. Within 72 hours, your show or video is live everywhere and anywhere we broadcast. Join The EMBC Network today and watch your reach grow exponentially. Don't miss out on this opportunity to showcase your content to a global audience. Welcome to your worldwide network! #EMBC #contentpromotion #directory #worldwide #network #promotion #YouTube #video #marketing #digitalmarketing #contentcreation #contentmarketing #socialmedia #global #branding #onlinepromotion #advertise #contentcreators #promotionnetwork #engagement CLICK THE LINK AND LAUNCH YOUR FLIGHT! PODCASTERS & CREATORS - THE EMBC NETWORK

Welcome to The EMBC Network: Your Worldwide Directory for Content Promotion! Welcome to your network! YES, YOU READ IT CORRECTLY, THIS IS YOUR WORLDWIDE NETWORK. YOUR DIRECTORY TO LIST AND PROMOTE YOUR CONTENT! FREE LISTING TO ALL STANDARD DIRECTORIES UNDER THE NETWORK'S UMBRELLA. AND INCLUSION IN THE IHEALTHRADIO BROADCAST AND THE PODCASTERS CHANNEL AND NOW GET YOUR OWN CUSTOMIZED PODCAST GENERATED IF NEW TO PODCASTING. Whether you are a new content creator, new to podcast, just starting or a pro, why not make The EMBC Network your directory, your additional worldwide network! Your Audio-Visual Feed to the World, Increase Your Reach With us "Spread The Love to the World". If you are on YouTube, Spotify, iTunes etc. then you know that the more your work is promoted out there, the more reach and results you will get. However, the directories just list your content and it is up to you to share and promote. We are different! We both list and promote you and your work. So, if you are a Podcaster, Creator, Youtuber, Author, Inventor, DJs etc. and want to expand your reach worldwide, The EMBC Network is the place for you. Marketing your content and paying for ads costs a lot, boosting social media can be costly, and purchasing podcast platforms adds up. With The EMBC Network, you can get a comprehensive spread for pennies. We will share and promote your content on our social platforms to our audiences, giving you added value. Think of us as your "One Stop Shop Promoter Showcase Platform". Our packages are simple, month to month subscriptions that you can cancel anytime, no strings attached. But we are confident that you will get hooked. Start today for a fraction of the cost compared to any TV network, channel, or radio. Share your podcast and shows worldwide on The EMBC Network and reach a wider audience. Click the link and begin your expansion today, How does it work? Subscribe to a package, review and execute our promo release agreement, submit your show and podcast audio/video channel link, submit your promotional audio/video files, and we do the rest. Within 72 hours, your show or video is live everywhere and anywhere we broadcast. Join The EMBC Network today and watch your reach grow exponentially. Don't miss out on this opportunity to showcase your content to a global audience. Welcome to your worldwide network! #EMBC #contentpromotion #directory #worldwide #network #promotion #YouTube #video #marketing #digitalmarketing #contentcreation #contentmarketing #socialmedia #global #branding #onlinepromotion #advertise #contentcreators #promotionnetwork #engagement CLICK THE LINK AND LAUNCH YOUR FLIGHT! PODCASTERS & CREATORS - THE EMBC NETWORK

I'm joined by none other than the incredible John Sommez from the "Bulldog Mindset YouTube channel." We're diving deep into the world of traffic generation, list building, and high-end content strategies.You see, John's got a whopping 350,000 subscribers on YouTube, and he's been through it all. But today, he's sharing his insights into mastering traffic, a topic that's crucial for any content creator or marketer.You see, John's story is like a rollercoaster ride through the peaks and valleys of success. He went from making millions in his early 20s to losing it all and had to find a new motivation to build a business outside the pursuit of external things. It's a tale that'll leave you hanging onto every word.Here's a sneak peek of what we chat about on the show today:1. The Road to Traffic Mastery: John spills the beans on how he got started with list building using the power of YouTube. Discover his journey and how he used high-quality content to attract a warm audience.2. Content Quality vs. Effort: Learn how John started with high-end video production and evolved his process to make it more efficient while maintaining top-notch quality.3. Inbox Domination Strategies: We dig deep into email deliverability and hygiene. Learn how John ensures his messages hit the inbox, not the promotions or spam folders.4. Mental Toughness: John's got a Bulldog Mindset, and he's here to share how you can cultivate mental toughness to conquer the challenges on your entrepreneurial journey.Ready to take your podcast game up a notch? Connect with John and dive headfirst into the world of traffic mastery:Connect with John Sommez:Bulldog Mindset YouTube ChannelBulldog Mindset WebsiteAnd don't forget to check out John's awesome quiz to discover your Bulldog score and unlock the secrets of mental toughness. It's a game-changer, folks!Bulldog Mindset Quiz: Take the QuizSo, if you're curious to hear how John mastered traffic, built mental toughness, and turned his life around, tune in to this episode and get ready for some serious podcasting inspiration.About Your Host - Jules Dan:https://julesdan.com/gptgift/Are you a coach, consultant or info-marketer that's looking to ramp up your sales & conversions with email marketing?If so, then you're in the right place. This podcast is designed to help you with three core areas of your marketing.How to get more customersHow to make MORE per customerHow to keep them coming backAnd I'll show you how to do this with the power of the pen…aka selling with your words.So who am I and why should you trust me?I've been in the trenches of freelance copywriting for 2.5 years. I've made plenty of mistakes. I've made heaps of stupid decisions.However on my journey, I've also generated my clients over $15 million dollars in results.This is the place to learn from someone in the trenches every day...'How to make it rain with your email list'So whether you've just got a taste for list building...Or you're an established list owner that's curious how to profitably maximise the profit potential of every lead...Then stick around, because you're in good hands on Email List Profit Secrets. 

I'm back with another exciting episode of Email List Profit Secrets. Now, if you're anything like me, you love seeing your inbox blow up with responses and bookings. Well, do I have a treat for you today!

In this episode of Predictable B2B Success, we invite James Tennant, a seasoned content marketing strategist, to dive deep into content promotion. If you've ever wondered why some businesses struggle to get their content noticed despite creating valuable pieces, this episode is a must-listen. James Tennant shares his expertise on overcoming one of the biggest content marketing challenges: content promotion. He outlines a step-by-step process to ensure your content reaches your target audience and engages them effectively. From understanding your audience's preferences to choosing the right promotion strategies, James emphasizes aligning marketing, content, and sales teams for optimal results. Delving into the fascinating world of collaborative content, James reveals how working with others or brands can elevate the quality of your content and expand its reach. He shares remarkable insights from his own experience and highlights the positive impact of collaborative efforts on businesses of all sizes. James offers invaluable tips and tools to streamline and automate the process if you've ever needed help finding the time or resources to promote your content effectively. Learn how to create a cohesive content strategy that prioritizes promotion, maximizes impact, and ultimately drives exceptional results for your business. Tune in to this episode of Predictable B2B Success for an enlightening conversation with James Tennant on cracking the code of successful content promotion. Some areas we explore in this episode include: Importance of conducting research to create valuable contentIdentifying the preferred content format and platforms for target audience engagementStrategies for actively promoting content to overcome diminishing organic reachEstablishing common goals and aligning marketing, content, and sales teamsChallenges in accurately attributing the impact of B2B and content marketing activitiesThe role of collaborative content in improving quality and reaching a larger audienceThe issue of businesses not prioritizing content promotionDifferentiating between time-sensitive news content and evergreen advice/opinion contentTools and platforms like Converge for streamlining and automating content promotionThe impact of images and videos in enhancing written content and user experienceAnd much, much more.

The MVP Approach: Why Less is MoreBriefing:

In this episode, fitness and nutrition professionals can learn how to optimize their online presence and save time in their content creation process. I'm sharing an efficient workflow to convert a video into a podcast episode and an SEO-friendly blog post. 

In this episode, we discuss the importance of promoting your content forbuilding an audience. We picture it as organizing animaginary event and how it relates to content creation.While creating valuable content is crucial, without effective promotion, it may not reach the intended audience. We explore the balance between contentcreation and promotion and offer strategies for gaining traction andvisibility.Key Ideas: Organizing an imaginary event. The significance of excess preparation ensued by disappointment as the event attendance falls short despite valuable content and extensive resources invested. The revelation that effective promotion is as important as content quality, aligning with the recommendation of marketing experts Neil Patel and Eric Siu. Resources:Resource: How to Promote Your Blog Post on a Tight Budget: https://www.youtube.com/watch?v=BawiiZXDzy4 Please remember to subscribe, rate and review!Need tools and resources to make podcasting easier? Get everything you need here: https://talkingsilkworm.com/resources/ 

We've been through uncertain economic times before. But today's challenges seem to be hitting us from every direction. The knee-jerk reaction throughout the world of business is to cut marketing expenses. Yet the old adage in the world of content creation and promotion is quite different: when times are good, you should advertise; when times are bad, you MUST advertise. This episode considers the economic uncertainties in today's world for small and large business leaders - and advises redeploying existing resources as part of a trajectory of investing more strategically. Specifically, this episode looks at podcasting as one of the newest - and increasingly valuable - components in a company's arsenal. Podcasting isn't used widely in the business world, and this episode explains why it should be. Harnessing your audio messaging represents "sound" business advice. Podcasting - Explained! and Podcasting - The Companion Handbook are available through dozens of retailers globally, including Amazon, Barnes and Noble, Walmart, Target, Waterstones and McNally Robinson. Also check out Henley Point for more information. --- Send in a voice message: https://anchor.fm/steven-christianson/message

Link building is the hardest part of SEO. Many webmasters and big websites ignore it because of having strong authority and a loyal audience that shares fast new pieces of valuable content. But link building is a must-have for new websites because Google doesn't rank high websites with low authority. If you need backlinks, it's…

Farzad Rashidi is the co-founder of Respona, an all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. Show Notes: • https://saasclub.io/323 Join Our Email List • Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Our Community for Free • SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join

Hey budding entrepreneurs, serial founders and content creators!It's Chris Cownden again with Talking With Experts Podcast. We have a great expert lined up for you who was the first marketing hire at Visme.com and has moved up the ranks as the Director of Marketing. In the last few years, Farzad Rashidi has also been building out Respona.com which will we go in to more detail about soon. He's going to be sharing how Visme and Respona create content that ranks so you can mimic their success. What's exciting about both Visme and Respona is that they are self-funded and bootstrapped meaning they have no outside investors to rely on for capital and they've built a high level of success by excelling in content creation and content promotion.Visme has a successful launch on AppSumo in 2017 too!Start with your own problem. If you are willing to pay for it, you've hit a jackpot.Farzad Rashidi covers both technical and practical advice, the history and theory behind it so you can get the full context of why to do something, how to do it and what to do when. We talk about producing quality content, gaining topical authority, link-building, site structure and at the end Farzad shares how you can get access to Visme's Full Marketing Strategy.Watch the full episode on YouTube here.Sponsored by KitcasterExecutive Produced by Phil Better Inc See acast.com/privacy for privacy and opt-out information.

Keith Perhac: Hello and welcome to Data Beats Opinion. I am Keith Perhac. And I'm here together with Alan Silvestri. He is the founder and director of strategy at Growth Gorilla. And in your own words, Growth Gorilla is a no BS content promotion and distribution agency for B2B SaaS companies. Thanks for joining us on the podcast.Alan Silvestri: Hi Keith. It's great to be here. And so yeah, the no BS part, I actually took it out of the name and I was listening to one of your older episodes where you were talking about and making fun of people that have the no BS part in the name, so it's appropriate as well. We don't have that anymore now.Keith Perhac: It's hilarious. It's so funny how quickly that whole... The view of those things changes. Eight years ago, nine years ago, that was like, okay this is something that's brand new. People are BSing us all over the place. Putting that in, it's like, "Yes, this is a straight shooter." And then as soon as something gets popular like that everyone's like, "Wait a minute. We're all no BS." And it becomes noise at that point. And then you have to find the next one to go onto.Alan Silvestri: Yes, exactly. That's the main reason we didn't want to. We had that for a while. I think we were in the batch of people that were in the first ones to do that, but then it becomes trendy and so yeah, we said just let's leave it.Keith Perhac: Yeah, before that it was, you remember when everything was named Sumo for some odd reason.Alan Silvestri: Oh yeah.Keith Perhac: And then after that it was Sherpa and it was like content Sherpa and all this stuff. And I found out later that Sherpa is a people, in English we always thought, it's a guide, but it's like saying, “Content Indians” or “Content Polish”. It's a group of people. And I was like, "Oh, that doesn't work as well anymore."Alan Silvestri: Yeah. That's one of those SaaS trends, like having the name that finishes with LY.Keith Perhac: LY yep. Yep.Alan Silvestri: Like Calendly basically. Everybody started doing the same thing, yeah.Keith Perhac: Awesome. Awesome. Yeah. Well, I want to talk today a lot about content promotion and that strategy. I mean, most of us follow the, “Build it and they will come” from Field of Dream strategy and you've worked with a number of people like Podia and UpLead and a bunch of others. And just wanted to talk about how people generally go around content promotion, how they generally think about it and then why they're all wrong - and what you would recommend in those cases.Alan Silvestri: Yeah. So I wouldn't say that everybody is wrong. The main thing that we notice with SaaS companies is that they're very good. Well, for the most part, they're very good at content strategy, content production. So they're really good at knowing the types of keywords that they need to rank for. They are good at knowing the different types of pages that they need to publish. So feature pages, the alternative two kinds of pages. But the problem is that, basically once the content is published, they don't really know what to do with it for the most part. So some of them, what they do is they just do a little bit of social media, reposting content into maybe Infographics or articles or podcasts or stuff like that, which is what I would say is the more classic “content distribution”.Alan Silvestri: So, the way that we see content promotion is a proactive way of taking the content and putting it in front of the right people. And for us, what we do is more content promotion with the main focus of ranking pages higher in Google for the target keywords. So it's content promotion/link building essentially. But yeah, the way that we see it is link building done the right way. So for the main purpose of increasing rankings for your main target pages, that can be the pages that can give you the best ROI in the shortest term possible. So this is the difference here between what we do and the standard link building just randomly building links to pages. We have a very strategic approach that we use to identify these pages that are the best pages in terms of ROI for you.Keith Perhac: And how do you go about that? I think one of the problems a lot of places have is they have so much content and they're like, "I don't even know where to start." We have these things that we've spent a lot of time on, but that doesn't necessarily mean that they're good for that type of content promotion. So what's your filtering process?Alan Silvestri: So first off, I like to talk about what I call the “Content Graveyard”. So content graveyard is essentially where content just sits on the website and does nothing for the company. So like you mentioned before, people think that they can just magically keep publishing and pumping out content in the hope they will magically rank, but sooner or later, you will get to the point where you hit a threshold and you will need more backlinks or better on-page optimization, so better keywords and better improve them that way. But the problem - what most people do is they try some link building. They get to a certain point where they think they have worked very hard on it and didn't get very nice results. So they just stop and decide to quit and just keep publishing content in the hope they will magically rank.Keith Perhac: That something's going to magically pop up there into the social almost like Geist.Alan Silvestri: Yeah. Yeah. So this is what we call the content graveyard. So what we found out is the best way to fix this problem is to essentially make it in a way that your content production efforts are supported by a constant flow of backlinks to your most important pages. So the way that we do it is, we identify the pages that are already ranking quite well, maybe page one, page two, page three of Google. And we start building backlinks to those pages in a way that makes sense, obviously. And we have a whole process for that. But the main idea is to try to push those pages higher in the rankings first. So that then once they rank higher, they start to also get backlinks naturally from people that are looking for information on the web.Alan Silvestri:  And so, all of these efforts start to snowball. Sorry. So in a way it looks natural to Google because Google sees that your page is ranking higher, it started getting more backlinks and then more pages start ranking higher, the overall strength of the website in terms of links. So the domain rating or domain authority starts to increase and all of this contributes to making the site rank better for all of the keywords. So yeah, the whole idea is to get this constant flow of backlinks in a way that looks natural to domain and the most important pages essentially.Keith Perhac: Is this something that you see? I think a lot of people when they start thinking about getting pages to rank or SEO, they feel... I think that there's a hurdle because everyone's like, "Oh, it's going to take three to six to nine months before I even see any results." How do you overcome that hurdle when talking with clients or with any starting a new project where you're coming in and it's like, "Is this going to take six months to see anything?"Alan Silvestri: Yeah. So first off, yes. For the most part, it does take a long time. For this reason. We only work with clients at 12-month engagements. So we don't do the three-month test because essentially that doesn't work. So we only, yeah, we only want to work with the clients that know that this takes a long time. So typically what I say is if you are an established company with a high domain rating and a lot of content published already and some traffic and some momentum, then you might be able to even see results in two, three months, depending on the types of links that we do. And on the types of pages that we decide to focus on. So if the company is newer, that typically takes in between six and 12 months to start seeing some momentum. So these are, I will say the typical ballpark numbers that I give to new clients that come to us.Keith Perhac: So when you say high domain rank, what, so that people listening under have an understanding, what is high domain rank in your mind? Because I know a lot of people they look at Ahrefs and everything and they're like, "Oh, I'm doing great." Then they look at their competitors like, "Oh my God."Alan Silvestri: Domain rating for stuff is a metrics at Ahrefs and there's also domain authority, which is by Moz. So it's two different software companies. Each one is slightly different. We focus on the Ahrefs metric. The main reason for this is because the Ahrefs metrics is built mainly on backlinks while the Moz metrics use a few other different factors in there. So it's slightly different, more comprehensive. But since we only work with backlinks and content promotion, we prefer to use Ahrefs metrics. So the way that you typically can identify the domain rating and your need of increasing domain rating is that you need to calculate what we call the link gap between you and your competitors. So you can do some kind of analysis where you essentially determine how many links your competitors have more than you.Alan Silvestri: And you can do this across multiple competitors at the same time. So once how many total links their website has more than you, then you can also calculate how many new backlinks they are building every month. And so all of this data is available in Ahrefs. And so essentially you then sum the two numbers, so the total link gap, plus the new backlinks every single month. And then you can do, for example, let's say that you want to focus on a 12-month campaign, then that you need to close the gap with the total number of links, plus keeping also in mind the new links that they build every month. So you need to do better than that essentially.Keith Perhac: Right, exactly. Exactly. And I think one of the struggles that... And I think one of the benefits of working with someone like you and Growth Gorilla is that like you said, it is a time-intensive thing. And as a founder or as someone who is running the business every day, there's always going to be fires, there's going to be things coming up. And the issue that you then run into is like, okay, this is something that needs to be on clockwork every single day, every single week, doing it over and over. And it's like, it's really difficult to find a two-week stretch -I can focus on something for two weeks, but then can I do it for six months? And I think that's the value that you bring in a lot, not only just the knowledge but also the single-minded focus into that.Alan Silvestri: Yeah. So the way that I typically explain this to the client, is they hire us for the expertise and for the hands that we put into the work. Because something else that we noticed in a lot of SaaS companies, and this is also one of the main reasons why we decided to specialize in B2B SaaS is because most of them have a content marketing department, which is mainly content strategy and content like publishing production, but then they don't have the content promotion department. So essentially, so yeah, they're missing the last piece, which is very important.Keith Perhac: Yeah, exactly. And even with our own stuff and we've built internal processes, we call it the Infinite Content Plan where essentially the idea is we build cornerstone content and then we build out satellite content around that of webinars and videos and audio and tweets and blah, blah, blah, all based around the singular idea. But you're exactly right. It's like, "Okay, we've launched this to our existing list." And then all the other content is out there and then poof, and it's like, then nothing happens. So you're exactly right. That is the bottleneck. That is the challenge because some of us are really good at that and some of us are really not.Alan Silvestri: So yeah, something else that's very interesting. There's a study made by Ahrefs where they found out that 90% of all of the content published on the web doesn't get search traffic basically. And the main reasons for that is - I think three main reason the first one is because it doesn't have backlinks, so that's number one. Second one is because people choose keywords that don't have search traffic potential. So keywords that they think are good, but nobody's searching for them. And the third one is because they are not using the correct content type for the specific keywords that they want to rank for and content type is essentially. So if you have, so for example, let's say that your keyword is called “email templates”, that you want to rank for. And then you look in the top 10 and all of the pages ranking there are so essentially blog articles that are talking about how to create called email templates and some tips and tricks, some examples.Alan Silvestri: And your page, you're targeting called email templates, but your page is maybe a feature page or a product page. So, in that sense, the content type is different than what's already ranking in Google. And so for this reason, it is going to be very difficult for you to be able to rank and compete with the other pages. Essentially something that's very useful to know for everybody is that Google shows you what it wants to rank. So, as long as you look in the top 10, what you see there is what Google wants to rank. The main idea is to try and do something that is like that, but better or maybe with a different spin. We've seen that content that's controversial can rank better as well. So even though it's not the same exact thing, so those are the two main things to keep in mind. So either do it better or doing different than the other people.Keith Perhac: So taking your email template - instead of having 10 templates, it's like “Why email templates should never rank” or “Why you should destroy all your email templates” or “10 email templates you should never send” … that kind of stuff.Alan Silvestri: Yeah. Correct.Keith Perhac: So this is something that I think, especially in SaaS, that we run into a lot and I think less so for like Infoproducts and stuff, but very much in SaaS, where we have our content engine that is mainly blog based or article based or whatever that is those listicles they're trying to hit keywords. But we as business owners and people who are like, "Okay, we need to improve the business side. We want to focus on feature pages." Like you're saying, we want that 10 email templates - we don't want them to go to a blog article. We want them to go to our feature page. And that's a fool's errand because that's never going to rank, so how do you balance that when you're talking to a company that is no, no, no, we don't want blogs we want signups?Alan Silvestri: Yeah. So first thing to mention is we only work with companies that already have a content strategy where all of the different stages of the funnel are being covered. So they will have blog articles, they will have essentially all the different types of pages. So in case, we get a client that wants to work with us, but they only have product pages. We tell them, please go to these guys …. Keith Perhac: Come back when they can.Alan Silvestri: Yeah. So come back when you're ready. That said there are ways to build backlinks to product pages. It's probably like 20% of what we do just because it's more difficult. The main way to do that is through guest posting, which is probably the oldest link-building strategy out there. But the good thing about, guests posting is that you are building backlinks through new content that you are publishing.Alan Silvestri: So you have control over the link, the anchor text and everything that you do inside that article. What we do instead is we do link placements in existing content on the web. So, in our case, we don't have full control over the link. We can't typically ask the website to change the anchor text or change the text because it's an existing article. So what we do is simply find the articles that are already perfectly written and structured for the link that we need. But yeah. So if you want to build links to product pages, the best way is probably guest posting. Just because you can be sneaky and add the link in there. Yeah. So you can control that. That said, we typically tell clients that they should be focusing on all three stages of the funnel. So typically start from the middle, then move to the bottom. And then once you have more revenue coming into the door, you can go back to the top of the funnel and get more traffic to attract more and newer customers that way.Keith Perhac: Yeah. So when you are looking at optimizing for articles and for content, how do you then talk to clients as far as… people are reading these blog articles and then ….what? So how do you then build a strategy around,... someone's coming into this article, this is what... Do you give advice on, here's what you need in the article in order to bring them into being a trial or a customer?Alan Silvestri:  So no, technically. So the other thing is we typically want to work with companies that have a process or something in place to be able to measure the ROI from the content. So typically either having goals in Google Analytics that can measure how many visitors are going from a block to a sign up essentially. So then what we simply do is we, so we start off by defining the strength of the website and we call it the keyword difficulty baseline. So, if you check Ahrefs or some of those tools, they have a keyword difficulty metric, typically easy, hard, and all that. And then what we do is we, so we have a process to be able to define the strength of your site at any specific time. So we know what kinds of keywords your website can rank for, with the current domain rating that it has now.Alan Silvestri:  So with that data, we can then segment all of the main keywords that your site is already ranking for and be able to focus on the ones that are the easiest ones first. So it's not like just speaking and taking the Ahrefs like buckets of difficulty, because those are very generic. This is specific for your website. So it works better. And it allows us to focus on the easiest pages first, so we're able to rank those higher in the next 60 to 90 days typically. So then yeah, what we do is after we have defined this websites strength, we can do... So we export all of the pages that are ranking, for example, from position four to position 20 or 30, so page one, page three. Then at this point we get back in touch with the client and we ask for their input on which pages they think are the most important for them from a business standpoint, because this is like data points that we don't have typically.Alan Silvestri: So this is good to have the input from the client, so they can tell us, "Yes, this page is converting very well. So we would like to focus on this one and all that." So at this point they can also send us their conversion data that they have. So the Google Analytics spreadsheet CSV and we can match it to the pages that we have left in the list. So then at this point, what we do is we have a short list of pages that are, so yeah, they're already ranking well, page one, page three, that the clients told us that they have a very good business potential and ROI potential. What we do next is we take each of those pages and we do what we call a deep dive analysis. So we make sure that the page is matching the searching intent for the keyword that is matching the content type that we were talking about earlier.Alan Silvestri: And that also it's matching or that it better than the content quality. So for content quality, we use Surfer SEO, it's like an SEO audit tool that can give you a content quality score. So that then, so if you need to, you can maybe add more keywords in the title, in the body. You can add internal links to improve the onsite optimization for the keywords. Because the whole idea is that the backlinks that we build are going to be more effective if the technical and the on-page side of things is better.Keith Perhac: Right.Alan Silvestri: So we try to come in once everything else is taken care of essentially.Keith Perhac: Right. And do you lead people through that? Because I think that's one thing that a lot... Even if you have a content strategy, even if you know what's happening, there's always holes in this. And this is one of the things that I think is a struggle with content marketing and really any sort of digital marketing is that there are so many things-  like people might have all their keywords dialed in, but they don't have their schemas installed or they don't... Like, there are so many pieces. Do you help people walk through that? Because there's always a lot of low-hanging fruit.Alan Silvestri: Yeah. So, we get started, as I said, trying to do a discovery process. So we really try hard to find companies that have everything or as much as possible of their other stuff taken care of, because otherwise, we would have to do 10 different things.Keith Perhac: Start from the beginning. Yeah.Alan Silvestri:  Yeah, yeah. That said, there are a few companies that are newer and they don't know some of these things. So what we do is we can point them to other people that can help them. Or we have a quick checklist of the main things that they need to have covered. So it's part of the onboarding process. We have this checklist and the client survey. So they can tell us no, this thing we don't have it or this is not working at the moment. So then we can point them to someone else that can help. So basically fix it before they come into work with us.Keith Perhac: Yeah. So, what is some of the best advice you would give for someone in both cases where they want to come work with you, but they're not sure if they're ready. What are some of the things that you would say, look, get these five things in line and this is going to build that foundation so that we can do our job the best, what would those be?Alan Silvestri: Yeah. So first off I would say having the technical aspect covered, so the site is fast, it is loading fast. The site looks good as well. So the design aspect is very important, especially. So if you're trying to get people to link to your content, the content really needs to look good because unfortunately, people do judge a book by its cover. So yeah, that's very important. Having a super-fast snappy site that looks good and modern. And then the second thing is to have a content strategy in place that as I was saying before, covers all three stages of the funnel. So you should have your top of the funnel content, the middle like reviews, alternative to, and all of the how-to guides, plus the feature pages and all of the bottom of the funnel pages. Once you have-Keith Perhac: Real quick. Yeah. When you're talking about top of funnel, you're talking about essentially SEO content, that is something that hits those 2:00 AM search queries, something like, I need an email template or I need, what's the best thing to use for X? Those types of contents, yeah.Alan Silvestri: So those, I would say it's middle, it's more of the middle of the funnel because people are in the consideration stage. So they're looking and searching for solutions. So the top of the funnel is, so I would say is the type of content that is more generic and broader in a way, but it has to do with your niche, with your industry and the problem that your software solves. All of those topics are very useful to attract new people that maybe still don't know that they have this problem. But then by reading the content they are like, "Oh, okay, so maybe I need this." And then they dive deeper into the middle of the final content, so discovery. They start to look for alternatives. And then the final part is the bottom of the funnel where they essentially either know your name, so they are just ready to buy or they are looking for alternatives and competitors and stuff like that.Keith Perhac: Okay. Awesome. And then, sorry, I interrupted when we were talking about the content side. And then, so we talked about the technical side, we talked about, okay, they have the full funnel, top, middle, bottom of content. And then what else would they need before they really are able to make this work with you?Alan Silvestri: Yeah. So the last thing is those three things that we mentioned before. So once you have the content, you should make sure that the content is matching the search term, the content type and the quality as well, for the keywords that you want to rank for. Once you have all of this ready, then you're ready to build backlinks and promote the content because the structure is essentially solid.Keith Perhac: Right. And that's a guide that you also provide and help people through when they start working for you. It's like, we went over it now, but it's also like, okay, when you start working together, here's the checklist of the 20 things, look at these, make sure you're-Alan Silvestri: So we do this with the sites that are the more new, so yeah, new companies that are just starting out, maybe they have five, 10 articles on the blog. So it's still a good time now to let them know about these things so they can work on it. Because otherwise if the company is already a little bit established, maybe they already have 30, 40 pages on the site, then it will take too much time for them to fix everything and then come us. So in this case, I just tell them, come back to us in next quarter, maybe once you fixed all of these things.Keith Perhac: Got it. Interesting. So once someone gets that together, what would be some of the first things that you would really recommend looking at or doing in that outreach? Is it just like, okay, once all your ducks are in a row, is just continual outreach to the right people and finding the right content to get those backlinks to, is that really the magic that you bring there?Alan Silvestri: So the magic I would say is more into the strategy. So the three main problems that most SaaS companies have with content promotion and links is, number one, they don't know which pages to promote and in which order, and this is the solution is what we discussed now. So by being able to identify the pages that have the most potential from an ROI standpoint, the second problem is knowing the types of links that they need to be able to rank these pages higher. And the last problem is having a system and a process to do basically the work.Keith Perhac: Do the whole thing, yeah.Alan Silvestri: Yeah. So number two. So knowing the types of links is something that is quite of a technical thing to do, but this is where an agency like us can come into place and be very useful. So what we do is we have a process where we analyze all of the competitor backlinks and we can identify the main metrics that these backlinks need to have for you to be effective. So the domain rating that the backlinks need to have the type of traffic, the URL rating, so - the strength of the page and not only of the domain and then things like topical relevance. So knowing the types of anchor text that the backlinks need to have. The distribution of the anchor text and the distribution between links that are pointing to your homepage and links that are pointing to the internal pages, like blogs and stuff like that. All of these things, you put them together, we have a report for this, that then we use, and that's going to be determining the whole outreach that we do.Keith Perhac: Right. To me, this is the most fascinating change in marketing over the last 10 years. Because you just explained things that, I mean, I know how backlinks work, but now you're talking about anchor position and what is the relevance score and just how often you're doing anchors versus regular, like all this stuff.Alan Silvestri: Yeah. Yeah.Keith Perhac: And it's so in-depth and it's so outside, if you're not an expert in this, there's no way that you're going to be able to understand and manage this because marketing has honestly gotten... Like when I started doing digital marketing, it was like, you have one person doing the landing page design and the SEO and probably writing a bunch of the content. And now it's gotten so expert-based, you have to have an expert to get into any points of these because you can't do the general anymore. You can't do general optimization.Alan Silvestri:  Because the main problem is the thing that media has become so democratized now that anybody can just publish anything they want. So there's so much stuff published around that, I don't know how many millions of pages are published every day. To be able to really compete and stand out, you really need to dive deeper basically into all of these things.Keith Perhac: And it is, it's standing above the crowd. So do you know Stack Overflow on the web?Alan Silvestri: Yeah.Keith Perhac: Yeah. So there are a number of different Stack Overflow. It's not even clones. They just scrape the information off of Stack Overflow and they rank higher than Stack Overflow now because they've been able to game that system. And because they understand at a deeper level what Google is looking for and they're able to produce that and it's mind-blowing.Alan Silvestri: Yeah, yeah exactly. So, everybody says that SEO is dead, but actually, it's just that Google has changed. And so SEO is changed with Google as well. So yeah, that's the thing you really need to be constantly on top of things and things change super fast. So this is, yeah. Another reason why having somebody that's dedicated to only this is a good idea.Keith Perhac: And it stops the things of, because you're in the know, you understand all this stuff, so it stops the, "Oh, my page rank just dropped on the 15th. Why?" Because we don't know because it's this black box of Google, but as someone who's invested and working every day, you're like, "Okay, I've seen this against..." So when I was back doing some of this stuff, I was able to say, "Oh, look, all of our clients in healthcare saw this drop." So obviously Google put out something that hit health systems as opposed to other ones and be able to see that at a macro level, which as an individual, like me doing a SaaS company, I can't do.Alan Silvestri: Yeah. Yeah. And so the other thing is, you really need to be a specialist, but also be able to know when your specialization is not enough. So we just recently did a test with this client and we were building links to this page of them. But the page wasn't ranking higher than position four, three or something like that. And number one was a competitor with a page that has zero back links. And the domain rating was even lower than the client. So they're like, "Okay, what's happening, what's going on?"Keith Perhac: What the heck?Alan Silvestri: Yeah. So we found out that the only reason why the clients wasn't ranking higher is because they didn't have one of the keyword variations inside the title. So we just did a test. We simply added the keyword in the title. And basically once the on-page optimization was done properly with this extra keyword-Keith Perhac: Just up to number one.Alan Silvestri: So yeah, it's like finally the backlinks were able to unleash their power and the page shot up to number one. And the competitor basically disappeared after a while.Keith Perhac: How do you even go about figuring that out though? Was it just testing or like? It's mind blowing.Alan Silvestri: So basically every month we reassess and make sure that the roadmaps, the strategy that we have with all the pages is - still working. So we saw that page wasn't ranking higher and so there was basically a delay compared to the expectations there. So we ran the on-page audit tool, again, Surfer SEO. And we saw that the only difference between them and the competitor's was from the on-page side of things. The lack of that one yeah, related keyword in the title.Keith Perhac: That's crazy. That's absolutely crazy. So then I guess what would someone who wants to get started with this, we talked about, okay, what should you have at the beginning? What should you have like to get all your ducks in a row before you work with you or with Growth Gorilla? What advice would you give for people who are looking to get started with this, who maybe aren't ready for that? What's the number one piece of advice you would give for someone who's like, "My ranking just sucks. We're not getting the traffic we want, we're having to pay for ads to supplement that. I want to get out of the ad game." What should they do? What's your number one piece of advice?Alan Silvestri:So the first thing that most SaaS companies can do themself straight away, is try to increase their own domain rating. So the best way and the easiest way typically to do that is to try and get placements in all of those listicals or list articles that are mentioning best 10 tools for customer service, for example. So find out the main industries that your software covers. You should know them already. If you found product-market fit. So then it's simply a matter of finding all of these articles. So you can do searches for like best tools for this, best tools for that. And then you can get all of them into a list, make a note of, for example, what this article is missing or what this article is covering, the specific angle, maybe. So you can use that to pitch the inclusion of your tool in that specific list.Alan Silvestri: So maybe the list is the “10 Best Tools for Busy People”. So find a way to say why your tool is good for busy people so that they will get you placed inside that list. So all of these list articles are very good because you would get a link to the homepage and that typically increases the domain rating, the strength of the whole site. And then once you've done this for a while and you capture like all of the opportunities that you could, then the domain rating will be higher. So then all of the other content that you have should start ranking higher. So maybe it will get to page two, page three, something like that. So at this point you can start doing the process that we talked about before. So identify which ones of these pages that are already ranking well without back links have the most potential for revenue for you.Alan Silvestri: And then you can focus on those first, push them higher in the rankings and then move on to the other ones as well. The important thing to mention for people that are just starting out with this, is to find an outreach process or template or method that works for you specifically for your situation. Because the thing with link building and content promotion is there's a ton of different strategies and tactics and all of that stuff out there, like broken link building, guest posting. So, none of this will definitely work a hundred percent for you. So it's just a matter of finding what works for you. So you can try a couple of them and see which one you think works best, basically.Keith Perhac: Yeah. Awesome. Awesome. Thanks. I actually have one thing. I've got to show this because this is probably the most amazing thing I've ever seen. So this is your website and this is the most amazing Vaporware Eighties Aesthetic that I've ever seen. And I just got to ask why? It's so cool. I love it. I love it. But I mean, you've got the posters behind you and everything, how did this come about?Alan Silvestri: So I've always been very much into the eighties. I was born in 1986, so it's not like I'm an eighties kid, but yeah, I got, so yeah, the leftovers from that, I would say. Then I'm Back to the Future fanatic. That's like my main obsession. I have a whole sleeve tattoo that's just Back to the Future stuff basically. The wall in front of me is all Back to the Future stuff. I do have like here, for example, a little-Keith Perhac: Oh, nice. Love it. Love it.Alan Silvestri: So yeah. Then I was able to buy a DeLorean as well, two years ago. That's my main car that I use every day. I go grocery shopping with it. So you could tell I'm really into that mood and yeah, I mean, so it was just like a natural progression to have the agency and the business reflect yeah, the way I am basically.Keith Perhac: That's awesome. So have you put a flux capacitor in your DeLorean?Alan Silvestri: Not yet because I still spending a lot of money to fix the actual car, but yeah.Keith Perhac: I mean, at this point, it's what a 40 year old car I think.Alan Silvestri: Yeah. 41 years old.Keith Perhac: 41. Wow. That's crazy. Awesome. Alan, thank you so much. So where can people find you online? So we're going to link to Growth Gorilla. Where else should people find you online?Alan Silvestri: Yeah, the main place is the website. http://growthgorilla.com and then my Twitter account is @AlanGGorilla   Those are the main places.Keith Perhac: Awesome. Alan, thank you so much for taking the time. Pleasure talking to you as always.Alan Silvestri: Thank you, Keith. It's been great.Keith Perhac: Take care.

Share all of your links on one server and promote them with us. Join and post as many links as possible. We welcome everyone. No one is banned on this Discord server. Invite, excite and engage! Add your links:) Consider inviting others too. https://disboard.org/server/970083389946335242 --- Send in a voice message: https://anchor.fm/jack-bosma3/message Support this podcast: https://anchor.fm/jack-bosma3/support

Content creation is just one piece of the puzzle for growing your sales... but do you think content PROMOTION is of any use?

In this episode, I interview Alan Silvestri, who is based in London, UK. Alan is the founder of Growth Gorilla, who provide their "No B.S. Content Promotion & Distribution for B2B SaaS Companies". In the interview, Alan discusses why the Growth Gorilla content promotion strategy is completely different to the average SEO service, how it benefits B2B SaaS companies, and why content on its own (without promotion) doesn't work... plus lots more. www.SaasStartupStories.com

If you're looking to amp up your omnipresence in the world wide web this new year, it pays to know which tools work, which helps save you a lot of keystrokes and makes repurposing content easier.  Tune in to learn more

What are the best practices for producing technical content? In this episode we talk to Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.Visit our website for the detailed episode recap with key learnings.Cassidy's Twitch channelDraft.dev — Karl's agencyBuzzSumo — tool for evaluating content reachAhrefs — popular suite of SEO toolsBuilding a Scalable E-Commerce Data ModelUnderstanding Docker NetworkingThe Bulk of Software Engineering is Just PlumbingThe Best Golang Blogs50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021Sarah Doody's NewsletterThe Big Blog Promotion ChecklistDraft.dev BlogFollow Karl on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDraft.dev — Karl's agencyBuzzSumo — tool for evaluating content reachAhrefs — popular suite of SEO toolsBuilding a Scalable E-Commerce Data ModelUnderstanding Docker NetworkingThe Bulk of Software Engineering is Just PlumbingThe Best Golang Blogs50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021Sarah Doody's NewsletterThe Big Blog Promotion ChecklistDraft.dev BlogFollow Karl on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In this episode, Neil Patel, the man behind CrazyEgg, NP Digital, Kissmetrics, and Ubersuggest, joins us to discuss content promotion and distribution in the B2B SaaS space. Here are some key timestamps from the conversation you might want to jump to: 3:25 Neil shares how there wasn't any specific path or solution that led to where he is today and how it is more about being patient and doing things for a long time and learning from mistakes 5:00 What to do if you have a hard time getting your content in front of the right audience or getting the right kind of reach 7:58 Is it possible to create some level of predictability into what content might take off and what might not? Neil talks about how the 'numbers game' is not about the number of visitors but the uniqueness of the content. 9:15 How influencer marketing is becoming a key part of content marketing, and what can you do when you don't have the budget for influencer marketing? 10:20 Why Display Network still works and how you can make the most out of it on platforms like LinkedIn 14:27 When we have somebody like Neil competing for, say, a set of 5 keywords -- should we still go ahead and create that content and compete? Or is there a better approach that yields a higher success rate? 16:55 With 4 massively successful companies in the backdrop, what's one key quality that Neil looks for in a cofounder?

In this episode of The SaaS SEO Show, we've interviewed Alan Silvestri, Director of Strategy at Growth Gorilla, and discussed how SaaS companies can take advantage of content promotion and link building.Here's what you're going to learn: When B2B SaaS companies should invest in content promotion & distribution How to measure the ROI of link building How B2B SaaS companies can find growth tactics that work for them Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.

Alan Silvestri is the founder of Growth Gorilla, an agency that provides in their words no BS content promotion for B2B SaaS companies. Show Notes: https://saasclub.io/299 Join Our Email List Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Our Community for Free SaaS Club is the community for early-stage SaaS founders and entrepreneurs. https://saasclub.co/join

Alan Silvestri is the founder of Growth Gorilla, an agency that provides in their words no BS content promotion for B2B SaaS companies.Show Notes:https://saasclub.io/299Join Our Email ListGet weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox:https://saasclub.io/email/Join Our Community for FreeSaaS Club is the community for early-stage SaaS founders and entrepreneurs.https://saasclub.co/join

Video is arguably the best medium to resonate well with your audience. After all the blood, sweat, and tears of producing a video, a piece of the puzzle is often overlooked.... drive people to find, click, and watch your video. Welcome to 'Get Coached', the Video Marketing Legend podcast segment where you submit your video marketing questions and Chris will help coach you through them.In this episode, Chris Schwager, Video Marketer from Ridge Films,  will give tips on how to market your videos once they're made. Learn how to leverage your videos to a wider audience and maximise your video marketing investment for years to come.Remember that you have to market your marketing.If you're trying to solve the mystery of video marketing your business... what has you feeling overwhelmed?CLICK HERE TO ASK YOUR QUESTIONOr download our guide, because we're always helping the business community become better video marketers.CLICK HERE FOR THE 'CONVINCE YOUR BOSS' DOWNLOADIf you want more content like this, check out The Power of Video Marketing (On-demand)where  you'll find 60-minute seven-lesson course just for you just for you where you can access anytime you want.Click here to connect with Chris on LinkedInClick here to ask questions, rate, comment on the showSupport the show (https://www.ridgefilms.com.au)

Meet Alan Silvestri, the founder, and director of strategy at Growth Gorilla - a no B.S. content promotion and distribution agency for B2B SaaS companies.In this episode, you'll hear about the pain points that most SaaS companies have around content promotion and the strategic framework you need to use. You'll learn how to do quality link-building outreach and content injections in SaaS sales pages. And finally, how to think about content backlinking ROI for your business. Lots of takeaways in this episode. Enjoy!Notes:- 03:15 Content Promotion And Link-Building Agency For SaaS Companies- 06:20 Most SaaS Businesses Lack The Promotion Side Of Content- 08:10 The Three Things SaaS Companies Should Focus On For Content Promotion- 10:20 Doing Quality Link-Building Outreach- 11:30 The Four Types Of Website Pages Software Companies Have- 13:05 Doing A Top List Placement Campaign- 15:30 Finding The Right Person, Channel And Time To Reach Out- 18:05 Using Incentives For Placement While Staying ROI Positive  - 20:30 The Main Mistake That SaaS Do In Content Promotion- 21:40 The Qualities That Good Content Should Have For Promotion Success- 24:30 Doing A Content Injection- 28:15 The Link-Building Toolkit- 29:50 Measuring The ROI Of Link-Building- 32:05 Hard Lessons: Agency Positioning And Offerings- 35:10 Industry Opportunity: AI Text and Automation- 38:10 Lightning Questions 

Would you like your podcast to increase its reach and give people more ways to listen to it? One of the most crucial things to do, if you want this, is to add it in several podcast platforms like apple podcasts (iTunes), Stitcher, and many, many others. It sounds complicated but it's not as hard as you think. Don't worry because we'll tell you the secret of how you can do it easily in this episode. If you are new to podcasting and would love to have your show be visible in several podcasting platforms, you should definitely listen to this. How podcast platforms work. What is a podcast media host? Getting into your podcast media host and setting it up. Understanding the RSS feed. The process of uploading your podcast episodes. Get access to our FREE Podcast Mindset for Health and Wellness Coaches Course. Learn how to get the right mindset to start your own podcast now! Click here to enroll right away!   Related Episodes: 5 Things You Need to Start a Podcast Focus 20 Percent in Content Production And 80 Percent in Content Promotion

In this episode, you'll discover how to promote your content without spending too much money. And at the end of this episode, you'll discover why targeting the right audience matters in content promotion, and how do you find unique angles for your content promotion. Free resources: Broken Link Building Blueprint: 10 Effective Link Building Strategies for eCommerce Sites: Follow us for more link building and content marketing tips! Facebook Linkedin Twitter

2021 is the best year for you to start your own podcast! In today's episode I'm speaking with Josh Stanton, one of the people who inspired the creation of the Audience Coach Podcast. Josh works with his wife Jill in helping entrepreneurs move from their 9-5 jobs to running their own businesses. He will be giving us strategies and tips on how you can successfully start, launch and promote your own podcast with a bang. What You'll Learn About: Reasons why entrepreneurs should start their podcast 2021. First steps you should take before launching a podcast. Strategies for launching your show through an email list. Using social media for your launch. Executing a successful podcast launch with a small social media following. Mistakes people make when launching their podcast. Things you need to do after you launch your show. Waiting to see results from your podcast. Best tips for starting your podcast in 2021. Links: Screw the Nine to Five Podcast Related episodes: Focus 20 Percent in Content Production And 80 Percent in Content Promotion

In this episode, you'll discover the number one question you need to ask yourself when crafting an outreach email. Free resources: Broken Link Building Blueprint: 10 Effective Link Building Strategies for eCommerce Sites: Follow us for more link building and content marketing tips! Facebook Linkedin Twitter

Building an audience demands a great amount of time, energy and focus. You need to do research, take notes, create content, and make sure the publishing and promotion go as planned. However as a business owner you have so many other tasks demanding your time and attention that it's easy to neglect or pay less attention than is necessary to your audience building processes. No matter what other important projects you're carrying out in your business, showing up for your audience is still a priority. But, is there a way to consistently put content out there and engage with your audience and not hinder other vital tasks? To answer this question and learn some time and focus management strategies, we have invited Courtney Tully to the podcast. Courtney is a productivity coach who works with coaches and entrepreneurs to improve the way they manage their time, focus and priorities to reach their goals. She also hosts a free Facebook group to help coaches improve their consistency in their social media presence. Courtney shares with us ideas around time blocking techniques, getting the job done on time, not letting perfectionism hinder your progress and staying motivated. Let's dive in! Understanding YOUR roles in your business As a business owner, you have tons of roles under your sleeve. But there are 4 key roles of coaches, entrepreneurs and solopreneurs in business that you need to understand. Once you recognize your roles and see where you're investing and not investing your time on, you can structure a schedule for yourself that balances out each role you take on. It will also help  you prioritize important things to help your business move forward. Here are the 4 roles: 1. CEO Role This is knowing your business mission, direction, and performance. You do weekly evaluations of things that you did that worked and did not work. 2. Practitioner You coach people, have client sessions, talk to prospective clients, come up with protocols,  handouts and pieces that help serve your clients. 3. Admin role  This is where the tracking of your day to day operations come in. This includes scheduling, organizing, filing, answering emails, and interacting with clients. 4. Promoter role The promoter role is where you're showing up for your audience. You inform, offer, connect with them. A lot of coaches tend to shy away from this promoter role because as a solopreneur you're promoting yourself. Many coaches get into coaching because they want to help and support other people and struggle a little bit with putting themselves into that limelight. You need to market yourself, show up, connect with your audience, make an offer and provide value for content. Managing your time between your four roles All these 4 roles should have a value, space and place in your schedule. You can make specific time blocks in your schedule dedicated to each role. However, there's never going to be an equal balance between each role or equal balance between your personal and business life. If you understand this, it's okay when you cut back in a certain area so that another area can take a certain focus. It's normal to rotate or change your priorities depending on what you need to focus on at the moment. Keep in mind what your roles are overall. Have one block of time in a week to look at that aspect of your business so it's not forgotten about. Methods for increased productivity for creating content online There are plenty of ways to increase your productivity. Courtney suggests these methods to get you started in raising your productivity levels: 1. Time blocking Time blocking is a strategy that you can use to create a schedule where you complete one type of task at a time. For example, set aside 1 hour to create content for social media. Focus on just that. Eliminate all distractions. Once the task is done, you can shake things off a little bit and move to your next block like answering emails all at once instead of answering each one as they come throughout the day. You need to release the urge to multitask because it doesn't make you more productive. Research says that our brains need time to switch from one thing to another. With your brain all over the place when multitasking, you waste so much time trying to switch from one task to another. 2. Set Deadlines and Increase Accountability Set deadlines for yourself. For larger goals, create smaller deadlines for yourself. This creates a sense of urgency that will allow you to focus and concentrate on what is in front of you. Creating a sense of urgency and allowing yourself space to focus is really key to getting things done. 3. Use the Pomodoro Technique The Pomodoro Technique works like this: you set a goal with a 25-minute timer, eliminate distractions, and get started. With this, you create a sense of urgency for yourself where you have to finish in 25 minutes. By the end of that time, you'll be amazed by how much you were able to focus, concentrate, and get the job done. A pomodoro is 25 minutes of concentrated work time with 5 minute breaks in between. You can do 1 to 4 sessions then take a big break or mix the time depending on your need. Breaking larger tasks down into 25 minute segments gives you a clear deadline of where you're going and helps you focus on what's in front of you instead of just seeing a big goal. Allow yourself to take breaks. That's why the pomodoro method works so well because it forces you to take a break after 25 minutes because your body and mind need it. Frequent breaks make you more productive and makes you use your time more effectively. 4. Keeping your Motivation at a high How do you motivate yourself to get your job done with little or no motivation at all? Connect what you're doing to something bigger than yourself. If you can connect your task to your audience, the people you are going to reach, the value it's going to provide them, what it can do for them, and what it can do for your relationship, then you'll find that you have more drive to work on it because it stops being about you. It now becomes about helping them, reaching them. Additionally, accountability plays a huge piece as well. Letting people know what you're working on and when you're going to be finished can be a huge motivator to stay on task and focused. 5. Let go of perfectionism Start managing perfectionism right now because as they say, “perfect is the enemy of done.” How can you tackle this mindset so you get out of your own way and start creating and getting things done? Ask yourself the following questions: Does the content you have connect with your audience? Does it reach them and hit their pain points? Is your audience going to have or find value to what you're putting out there? If you can say yes to that then you're on the right track. If they find value, they're going to connect with what you're putting out there. Having your content out there and available means that you're serving your audience and potential clients. You are doing the thing that you are here to do. If you want to be a coach and help people you need to put your content out there. It's not about having everything perfect. It's about connecting your audience, hitting their pain points for them to find value. Step back and answer those questions for yourself. Let go of the things that are keeping you from that perfectionist mindset. 6. Delegate, automate and let go of your need for control With productivity it's not about doing all the things but doing the right thing. You have to recognize what needs to be done by you and what doesn't. If it doesn't need to be done by you then it's something that can be delegated. If you delegate you will free up time for your crucial priorities that are your zone of genius. It all comes down to maintaining your time, keeping down stress, keeping your energy up, and allowing somebody else to do the things that are not your thing or expertise. It could be writing, creating social media posts, managing your websites. If it's not your thing, delegate it. Automate what you can. Use social media tools, auto delivery of groceries, etc. because anything that you can automate, you can consider as delegation. Create a habit and use tools to become productive and consistent in content creation Being productive is a practice. You need to create a habit. Keep in mind that it may take a little time before you feel comfortable in that. What's most important is that you find a system that works for you and helps you form that habit. Content creation can be tricky because there's that creative aspect of it and sometimes it can be hard to tap into that. You could try to draw inspiration from the content you enjoy. Courtney personally checks in with her favorite podcasts or books that are around her topic or zone of genius. A lot of times it only takes a few minutes to notice something that will trigger you to get excited and think of ideas to tackle or talk about and get ready to create. Here are some tools you can use to make your content creation better: Trello – You can use this for storing ideas and putting pictures. For times when you have a writing block, you can refer to this for ideas to get your creative juices flowing. Make sure to have a plan as you enter into a content block so that you don't lose that motivation. You can also use this with your team. Google Drive – You can store all your created content here. It's very accessible because it's on the cloud. Pomodoro Technique App – To time yourself using the pomodoro method. There are many options in the App stores available. Asana – Task scheduling program you can use on your own or with a team. Tailwind – For scheduling posts on social media. Read books on productivity – Here are some Courtney's recommendations: Kate Northrup – Do Less, Brendon Burchard Books, James Clear – Atomic Habits, Steven Covey – 7 Habits of Highly Effective People, Charles Duhigg – The Power of Habit   There are so many things we can do to improve our productivity and create more meaningful and valuable content online for our audience and potential clients. In the end, it's all up to us to make that first step, to build that habit, to provide that value. Tell me, what have you done lately to increase your productivity, show up for your audience, and provide them with valuable and meaningful content? Please share your thoughts with us at audiencecoach.com/contact and also on Instagram at @audience.coach. LINKS: Daily Productivity Planner CGT Coaching Website CGT Coaching Blog Courtney Tully Instagram Coaches on Social Media Facebook Group Blog Topics Discussed in the Interview: Know Your Roles Scheduling for the Perfectionist  Time Blocking Pomodoro Technique Related Episodes: Building Support Systems to Grow Your Coaching Business and Your Audience with Molly Mandelberg Focus 20 Percent in Content Production And 80 Percent in Content Promotion

#017 Content creation is one of the most important aspects of any business (online or not). Unfortunately for most businesses and business owners, not many people know how to do it right.Today, we are talking with Hitesh Sahni of Smemark about his content creation process. Hitesh has been helping many businesses with their own content and has it pretty much down to a science at this point.In this interview we go through each step of content creation so you can start improving your own process. This includes:How to perform effective researchCreating consistent and quality contentPromoting and marketing the content you createHow to scale the content creation process.Stop spending time creating content for the sake of creating content.Start creating content the right way.If you want access to any of the links, transcripts, or the notes from this episode, you can head over to the Episode 17 Show Notes.

What you will learn How to promote your content Why you should promote your content The easiest ways to promote your content Full write up coming later this week! Resources Pro Signup Page Gleam.io Marketing Examples Agora Pulse Canva Quora

What you will learn How to promote your content Why you should promote your content The easiest ways to promote your content Full write up coming later this week! Resources Pro Signup Page Gleam.io Marketing Examples Agora Pulse Canva Quora

Imagine organizing a big event. You invite and prepare the best speakers and venue. You write your keynote speech weeks before the event and buy a new outfit for it as well. You make sure that all the content in your event is super relevant and useful. You spend dozens of hours and lots of resources in preparing and setting everything up. But the day of the event comes and the place is almost empty. Where did you go wrong?  This is one of the most common things we don't pay much attention to when planning these kinds of events - and that is promotions. We spend all our time preparing for the big event but exert only 10% effort in promoting it.  Look at this event as the combination of all the content you create for your podcast, blog, and social media channels. Many coaches give so much effort in creating these pieces but without an audience, this content will be of no use. Promoting your content is just as important as ensuring its quality. Marketing experts, Neil Patel & Eric Siu recommend that promoting your content should be 80% of the total work and 20% in creating it. In other words, 20% of your effort should provide 80% of results. Does this sound like a balanced situation? As someone who creates online content, you're probably aware that the internet is tremendously saturated with information. Your audience is already consuming related content from other creators plus hundreds of other pieces such as news, articles, memes, etc. Making your podcast, videos, images, etc. visible amongst all the noise is a very important piece of the equation. Providing the best content for your audience will gain traction by itself but developing a structured promotion strategy to grow your audience's attention will make you create a higher impact with less content. Now, what areas in your experience have worked for promoting your content? What other ways have you found out to be not so successful? Please, share your thoughts with me! DM me on Instagram at @Audience.Coach or contact me at audiencecoach.com/contact. Your comments and ideas could be the inspiration for the next episode of this show. References and resources:  How to Make Your Content Marketing Profitable Why You Should Start A Podcast If You Work In The Health And Wellness Industry

RS75 5 Must-Have Content Promotion Tactics

Hey, listeners, thanks for tuning into another episode of the Scripted podcast. In today's episode, we're going to be wrapping up our three three-part discussion on content promotion. If you didn't listen to the last episodes, we started the series off talking about how to write extremely shareable content, and then talked about how to actually share that content in both the B2B and B2C crowds. In today's episode, we're going to be joined once again by the scripted writer Brian Penny to cover how to promote content on LinkedIn, how to utilize social media landing pages, why they're effective, and how to work within other platforms like Reddit, Discord and even how to leverage video games for content promotion.

In today's episode, we're going to be continuing our discussion on content promotion. If you didn't listen to the last episode, we started the series off talking about how to write extremely shareable content. In today's episode, we're shifting to actually talking about how to promote that extremely shareable content. And we're going to be joined by the scripted writer Brian Penny to do so. To start, we're going to be talking about how to optimize your headlines and effectively share content on Facebook for that BDC crowd. And then we'll end the discussion by turning the coin over and covering content promotion on LinkedIn for the B2B crowd.

Hey Listeners! Thanks for tuning into another episode of the Scripted podcast. Today, we are joined by the Scripted writer Brian Penny. Brian has been published in HuffPost, High Times, Fast Company, Forbes, and Paste Magazine, and has reached even more publications through ghostwriting. On top of writing for others, he also has his very own blog. In this episode, we start a discussion on how to write extremely shareable content and how to promote content on various mediums.

Having trouble driving traffic to your content pages? The key is to understand methods of promoting content, including paid promotion on different platforms. In this episode, Solomon and Taylor talk about content marketing and strategies that they implement to increase the content’s visibility. Both Taylor and Solomon agree that one quality content, distributed across many platforms is better than a large amount of content distributed on one platform each. Some paid promotion options discussed in the talk are content discovery sites, long-tail search ads, carousel ads on Facebook and Instagram, promoted tweets, Reddit promoted posts, promoted pins, and Quora ads. DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. What should we talk about next? Please let us know in the comments below!

In episode 10 of Next Best Customer, I had Jeremy Boudinet of Nextiva join to talk about content strategy, promotion, and PR. Jeremy is an absolute expert in everything content-related. He has some incredibly tactical advice on how to build, distribute, and promote content to get the best results. Make sure you follow Jeremy on LinkedIn: https://www.linkedin.com/in/boudinet/

On today's show, Daniel is joined by Brad Smith of Codeless to talk about an interesting article Brad wrote for Moz regarding Advanced Content Strategies.Together they explore the concept of newsjacking, answering questions on Quora as a form of marketing, and reference the Netflix series Tiger King more than most podcasts! This is a can't miss discussion regarding a very important aspect of marketing. To read the full article, click here.  

Are there secrets to content promotion? The word secret seems so hush hush, but what if I could tell you some easy ways to promote your content. Let’s look at 5 Content Promotion Tactics that Work  Don’t skimp on writing high quality content. There are no shortcuts — I wish there were. If you want […] The post 5 Must-Have Content Promotion Tactics appeared first on Fast Marketing Minute.

The main focus is to produce a podcast that builds authority. To do that, you need to pay close attention to format and schedule, finding and inviting guests, and the actual production of the show. Join our episode today as we cover these critical steps in planning. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Podcast Production (00:32) Show format (00:48) Examples (01:01) Scheduling (01:16) Inviting guests (01:40) Creating the show (01:58) Software (02:11) Schedule (02:25) How to promote authority-based content (02:48)See omnystudio.com/listener for privacy information.

ปกติแล้ว การบรอดแคสต์บน LINE OA เราก็จะโดนจำกัดตามราคาแพ็กเกจที่เราสมัครไป ทำให้บางครั้งเราไม่ได้มีโอกาสที่จะปล่อย Content หรือ Promotion ดีๆ ให้ลูกค้ารับรู้ แต่รู้หรือไม่ว่าพื้นที่ Timeline ของเราเองนั้น สามารถเป็นพื้นที่ที่เราเผยแพร่ Content ได้เรื่อย ๆ ไม่จำกัด มาฟังกันได้ EP. นี้กันค่ะว่า LINE Timeline จะเป็นพื้นที่ที่น่าสนใจสำหรับ Influencer รุ่นใหม่ ได้ยังไงกันบ้าง

I sat down with Ross Simmonds, a content distribution expert, to talk about how busy marketers can distribute their content properly.Support the show (https://ryanwashere.com)

Today, on Quick Tip Tuesday, Chalene wants to talk to you about promoting that ONE piece of content that matters most to you. Whether it’s your podcast, Facebook Live, IGTV, YouTube video or whichever platform you’re super focused on at this time. Because we have the option to promote content onto other platforms, many influencers / brands take advantage of this strategy. However, it’s all in the execution. Chalene will give you examples — both good and bad — as to what’s working and what’s not when cross promoting your content. Links from today’s episode:   Check out the episode Chalene was referring to “Hey Mom’s Stop Pretending!” Chalene’s IGTV Promoting the Episode  Scroll through Chalene’s IG feed and see more examples  Videoleap App Learn more about Push Goal Coaching Go to Chalene.com/MyThing and see what your passion or hidden talents are!! Get Your Free Report by going to IGHACKS Check out the How To Hire Course Leave Chalene a Voicemail review or question for a chance to win a gift  HERE Hey Lifer917!!! Email me at Kristin@chalenejohnson.com and be sure to send your address!!      Stop dieting & start living:  www.131Method.com   Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson  Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Hey everyone, thanks for checking out the new episode of the IM Gaming podcast. This time I will talk about Reddit and Reddit marketing for any kind of gaming content creation. In it I hope to show you how to use Reddit for YouTube video promotion, but also how to use Reddit for traffic for your gaming venture. I will also try to explain why many take on the wrong approach when it comes to the basics of marketing on Reddit. Consider supporting me on Patreon! https://www.patreon.com/iamgamingpodcast Check out my book The Pursuit of Micro Success https://www.amazon.com/dp/B07VGBNND4 Find me on Twitter at https://twitter.com/filmzadanas

How To Create A Winning Content Promotion Plan - https://marketingwithsven.com/how-to-create-a-winning-content-promotion-plan/ If you are looking for covert how to create a winning content promotion plan, then listen to this episode. It will tell you everything you need to know about finding how to create a winning content promotion plan.

In this episode Ryan Robinson, content marketer for Close.com and editor in chief of ryrob.com shares his insights into content promotion. Insights he shares include:  How businesses can build relationships in a natural win-win wayHow Ryan has been able to pick up lucrative opportunities with big name companiesHis 80/20 approach to content marketingThe best approach to promote content on social mediaWhat results businesses are looking forHow Ryan positions himself in the industryWhy Ryan doesn't care for the hub and spoke SEO modelHow to get featured on major publicationsWhat in the content marketing space has helped create predictable success at Close.ioThe best ways to use webinars to drive engagement and sign upsThe metrics Close.io focuses on to inform their content strategy Discover more at - https://www.sproutworth.com/content-promotion-to-drive-business-growth

SEO For Beginners: 5 Powerful SEO Tips to Rank #1 on Google in 2020 Are you new to SEO and want to rank #1 on Google still this year? Here are 5 SEO strategies that will boost your rankings!

This week we're joined by Si Quan Ong, a marketer for Ahrefs. He's a true student of Quora and takes the time to study the platform. Tune in to learn how he uses Quora to promote their blog content and to engage with potential customers asking questions about their brand. A few insights from the episode: Learn his 4 step process for finding questions How your brand can engage with the Quora community How he measures success and the results they're seeing Get Ahrefs $7 for 7-days! 11 Proven Ways to Drive Traffic to Your Website Follow him on Quora and Twitter to learn more about his misadventures. And join our Quora Space, Digital Marketing News and Trends to connect with fellow marketers on Quora. Get started marketing on Quora today!

Welcome to episode 47 of the Passive Income Musician Podcast! In this episode, I discuss how I get the most out of every free music lesson I post online by creating a content promotion schedule. As music entrepreneurs we put a lot of hard work into our content and we want to make sure it gets seen and heard by as many people as we can. View Show Notes: https://passiveincomemusician.com/episode47 Get my free “Awesome Online Music Teaching Business Plan”: https://passiveincomemusician.com/free-business-plan/

In this episode, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers. His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp. The theme of this episode is "The Art of Paid Content Promotion." If you're a marketer or blogger who's looking for ways to leverage your existing content through paid channels like Facebook ads, you're going to enjoy listening to this episode. Be sure to take notes as we cover the following topics in this episode: The need for paid content promotion Understanding what you can spend Researching your audience Writing ad copy Designing ads Testing ads until profitable I hope you find this episode useful. As always, feel free to get in touch via Anchor voice messages or drop me an email at podcast@99signals.com. -=-=-=-=- Resources discussed in the episode: The Definitive Guide to Paid Promoted Content: Facebook Edition - https://www.ampmycontent.com/promoted-content/ Growth Hackers - https://growthhackers.com/posts -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog YouTube: youtube.com/c/99signals Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Wir durften für den Springer Gabler Verlag ein Buch zum Thema Content Distribution schreiben und stellen die Herausforderungen einer jeden Distribution vor und erklären warum das Thema so wichtig ist. Die gesamten Shownotes gibt es hier: https://podcast.farbentour.de/#allefolgen

Ryan: https://twitter.com/thinking_slowhttps://www.animalz.co/blog/content-promotion/

You've launched your podcast, and you've got your initial base of listeners. Now it's time to adopt a content promotion strategy to keep your show at the top of the charts and help you monetize your message. In this video, I offer tips on how to grow your podcast. My coaching client Catherine Tanaka hosts The Body Project Podcast. She's been producing weekly episodes for six months, and her podcast ranked 35th among new and noteworthy health and fitness shows. She asked me how to maintain momentum, create new buzz, and consistently earn top ratings. Here's how to grow your podcast using my content promotion strategy: - Increase your podcast subscription numbers. Vanity metrics on downloads and reviews are nice to know; but remember, getting subscribers should be your main goal. - Position yourself in front of your audience. Podcast listeners LOVE listening to podcasts, and their apps and Bluetooth are ready to go – you just have to attract them to YOUR show. - Appear on other podcasts similar to your own. You'll attract new listeners who are already excited about your subject matter. - Post and email updates about new episodes to boost interest in podcast subscription. - Contact your interview guests and provide them with assets they can share on their channels. - Showcase your five best episodes across various platforms to promote widespread awareness and expand your podcast subscription base. Now that you know how to grow your podcast and you're armed with a content promotion strategy, go make an even greater impact. And be sure to check out Catherine's fitness podcast – and subscribe! https://catherinetanaka.com/podcast/   Want to get your question featured on the show? Perfecto! Go to https://www.theinnerchangemaker.com/ and record your question!  -- Apply To The Legacy Driven Entrepreneurs Community and the discussion here (it's FREE):  http://www.theinnerchangemaker.com/tribe Are you enjoying the podcast? Listen to the episode here and leave us a review:  iTunes:  http://www.theinnerchangemaker.com/itunes Google Play: http://www.theinnerchangemaker.com/googleplay Stitcher Radio: http://www.theinnerchangemaker.com/stitcher iHeartRadio: http://www.theinnerchangemaker.com/iheart   TuneIn: http://www.theinnerchangemaker.com/tunein Breaker: http://www.theinnerchangemaker.com/breaker Spotify: http://www.theinnerchangemaker.com/spotify Soundcloud: http://www.theinnerchangemaker.com/soundcloud Want to grab my NEW audio training? Grab a FREE copy of "How To Be The Leader You Truly Are": http://www.theinnerchangemaker.com/leadership Launching a podcast? Grab my Podcast Creation Roadmap:  http://www.theinnerchangemaker.com/roadmap

HubSpot has experienced incredible growth since its founding in 2005, but in the last year, the company's marketing team has broken the company's website traffic growth records with a new strategy.  This week onThe Inbound Success Podcast, I spoke with HubSpot VP of Marketing Kieran Flanagan about the company's "hearts and minds strategy," and how it has driven 80% year over year traffic growth (and a commensurate increase in new leads).  The results that Kieran and his team have gotten are so strong that they have inspired a change in the way the company's editorial team is structured, and a new approach to how they carry out keyword research, develop editorial calendars, and measure their results. Some highlights from my conversation with Kieran include: HubSpot is targeting marketers and business leaders and its new strategy does this by appealing to their hearts and minds. All of the company's editorial content is segmented into those two categories - hearts and minds. Content for the mind is more tactical in nature and targeted at attracting existing search volume for a particular keyword. Content for the heart is more emotional and meant to tap into a pain point that their audience is experiencing and wants to solve for. Because there is not necessarily existing search volume for the "hearts" content (as there is with the "minds" content), HubSpot has an aggressive content promotion strategy for the hearts content. They started by rolling this strategy out on the company's english language web properties, and it has been so successful that they are now expanding it onto their non-english language sites. For the minds content, because it is targeted at existing search volume, HubSpot is using a pillar content and topic cluster strategy to establish authority for its target keywords with search engines. It is relatively straightforward to identify topics for the "minds" content using tools such as Google Adwords, Ahrefs, etc. For the "hearts" content, HubSpot relies upon customer research and interviews to understand the questions they are asking and the pain points they are experiencing. Kieran believes that when it comes to hearts content, brands must choose a side and be prepared to attract some audiences, and repel others.  Even in a B2B sale, you are selling to individual people, so it's important to appeal to things that matter to the individual, and be problem-focused before you are solution-focused, with your content. When it comes to content promotion, it is very important for any company (large or small) to have a strategy for getting back links. There are a variety of ways to do this and Kieran talks specifically about the "surround sound" strategy and the broken link strategy. If you are doing marketing for a smaller company with a lower domain authority, it is more important to produce less content that you heavily promote than to create more content that you don't promote at all. For the minds content, you should focus on keywords that have a high "search click volume" as opposed to simply high search volume. Kieran's hearts and minds strategy has resulted in 80% year over year website traffic growth for HubSpot. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit Kieran's website Connect with Keiran on LinkedIn Follow Kieran on Twitter Listen to The Growth TL;DR podcast with Kieran Flanagan and Scott Tousley Listen to the podcast to learn how Kieran's "hearts and minds" strategy for content creation has broken all of HubSpot's traffic records. Transcript Kathleen Booth (Host):Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth, and this week my guest is Kieran Flanagan, who is the VP of Marketing at HubSpot, and the host of The Growth TL;DR podcast. Welcome, Kieran. Kieran Flanagan (Guest): Thanks for having me, Kathleen. I appreciate you having me on. Kieran and Kathleen recording this episode Kathleen: Yeah. I'm interested to pick your brain. I always love talking to people from HubSpot because, obviously, you guys are at the forefront of the inbound marketing movement, and so rarely do most people get the opportunity to get a peek inside the kimono and find out what's really happening with the company. I'm excited to do that here today, but before we jump in, if you could tell my audience a little bit more about yourself and just a little bit about what you do at HubSpot. That would be great. About Kieran Flanagan and HubSpot Kieran: Yeah. Absolutely. I've really had three roles during my time at HubSpot. Pre-HubSpot, I worked for other SaaS companies. Then, I was lucky enough to join HubSpot when we opened up our first office outside of Cambridge, way back when I think the company was maybe 300 people. There was a small group of us who were tasked with growing out the international business. I did that for two and a half years. That business grew quite quickly. Then, I joined another small group of people that were in HubSpot that had the mission of growing a Freemium business - so like a go to market, where you could try our software for free, then you could upgrade as you needed to get more functionality. That went really well, and I did that for, I think, another two and a half years. Then, HubSpot really just adopted Freemium across the entire go to market. Today what I do in HubSpot is manage all of the different teams that are responsible for our global demand, and that demand is a mix of leads. We generate leads, turn them into marketing qualified leads, and send them across to sales people, turn into opportunities and customers. Then, we generate users who use our products for free, then can upgrade through either reaching out and talking to a sales person or actually upgrading themselves and buying the products themselves. Kathleen: You are based in Ireland, correct? Kieran: Yes. That's another interesting thing about my work in that I'm based in Ireland. I have a team of about 50 people. Four of them are based in Dublin with me, and everyone else is based in the States. I have gotten very used to remote working and appearing as a box on Zoom to everyone else. Kathleen: I always tell people that I live my life on Zoom and that soon my headphones are going to grow and become a permanent part of my body, because it's the same for me. I work out of my house, and I'm on Zoom basically 24/7. Kieran: Right. I usually check every single moment of every single day, and I've still got my AirPods in. I'm never sure if I've taken them out or not. Kathleen: Yeah, I feel like Zoom needs to sponsor my podcasts because we talk about it so much on here, about how we live our lives on video. It's great. It's the greatest thing. I honestly couldn't do my job without it. I imagine it's similar for you with people scattered all over. Kieran: Yeah, I'm very passionate about remote work. I believe that it's good for, not only companies, but just good for the world. It's a really great way to redistribute wealth across the different cities, not just all within a small group of cities that just become overly expensive. Kathleen: Yeah, it also - to me, I used to own an agency. I transitioned halfway through my tenure as an agency owner from hiring everyone locally to hiring folks remotely. For me, the greatest impetus behind that was really just to find the best person for the role no matter where they happened to be. Boy, what a difference that made to my company. It all of a sudden opened up this world of possibilities that was pretty amazing. Kieran: Yeah, it's actually the exact same for me. Obviously remote worked, it was just a good thing for me because I took a role that would generally be based in Boston, to take over a bunch of U.S.-based teams. I was allowed to do it because HubSpot allowed me to do it remotely, which was really good of them. They've done a lot to make remote work within HubSpot. The other benefit was because I was remote, I really didn't mind where I hired people. It's definitely been one of the best levers to both hire and retain talent into my teams, and having that flexibility and allowing people to work where they want to work within reason. We do have some guardrails, but generally we've gotten pretty good at it over the last couple of years. Kathleen: That's great. You said you manage all the teams that are responsible for this growth. I think you mentioned there are 50 people, is that right, that you manage? Kieran: Yeah, it's about 50 people spread across different offices that are regularly charged with growing the global demand of HubSpot. Kathleen: Wow, that is a lot to wrap one's head around. How Kieran's Blogging Strategy Broke HubSpot's Traffic Records Kathleen: One of the reasons I was excited to talk to you is that I was reading that in the last eight months you guys have broken HubSpot's traffic records, which is really impressive because for anyone who's familiar with HubSpot, this is a company that has had astronomical growth, both as a company in terms of its user base, but also in terms of its traffic. I often think - you intuitively think - that gets harder as time goes on because you've already made those big early gains. You've identified all the low hanging fruit. I'm very interested to hear how at this stage in HubSpot's evolution you guys are still able to break those kinds of records. What is it that lies behind that success? Kieran: You are definitely right in that it's definitely harder because you're generally doing everything so there's not this un-hidden channel that you have not tapped into. You're tasked with "How do I get better at the things that I'm already doing? How do I get better within these existing channels?" Or, "How do I layer on new channels for growth?" We do that. We're in a fortunate position where we can have teams who are focused on long term bets. We have a couple of those in the works at the moment. Really the thing that's been very successful for us over the last year is not only that the teams do get better - and they do get better just by the fact that they're super smart - but they also hire other smart people into the teams who bring you fresh ideas. We've got to grips for our content in terms of segmenting it into what our CMO, Kipp, calls the hearts and minds of individuals. How do you win the hearts and minds of business leaders? That approach to content marketing means you think about "How do I create tactical content?" If you think about when you start a blog, or a company starts a blog, they generally think how do I make this blog really appealing to people? How can I get this blog known by a wider audience? One of the things you can challenge yourself on is, does that actually matter? Does that really matter if you are trying to win the minds of business leaders through this tactical content? Content that does that is really created with promotion in mind, and generally through search. What we do is we have our content team segmented into a team that are trying to win the minds of business leaders. We're thinking through "How do I create a huge editorial calendar based upon all the things we could create across the things that our audiences are actually searching for?" We're not just creating content in the hopes that we can drive traffic demand to HubSpot. We actually think promotion first. There's actually existing demand for this content, and we create that content with that demand in mind. Then, there's also obviously how do you win the hearts of your audience? That's still super important, but that content is more focused on how do you facilitate emotion within people or how do you cause emotion with people? How do you make people feel something about your brand? How do you get people to connect with your mission? It's harder to directly measure the success of that content through the traditional things, like has it drove the lead, has it drove the user, has it drove our sale? Generally that's worked really, really well for us over the last year. We've seen a lot of success in doing that. We're just in the middle of replicating that strategy in all of our non-English territories. Kathleen: Oh, that's so interesting. I have so many questions. In my head I want to separate this conversation into minds and hearts- Kieran: Yes. Kathleen: ... Because it sounds like those are two different approaches, or two different prongs within the one approach. Kieran: Yes. Kathleen: Let's start with minds because if I'm understanding you correctly, it sounds like what you have done is said "Instead of trying to focus on bigger think pieces, or esoteric topics, let's get really granular and figure out what the audience is already searching for and let's scratch that itch, and tap into that pain." Is that correct? Kieran: Yeah, exactly. We do both of those things again, because we are very fortunate that we have the resources to have teams for both those things. I think there are companies of certain sizes that probably need to consider which one of those is the most important one for them to invest in. Yet, the minds team is really focused on "How do we create a whole editorial calendar?" We have this huge editorial calendar broken into all kinds of scientific metrics and ways to figure out the things you create content on. But, it's really focused on content that attracts traffic through search engines. Not trying to figure out how does this cause someone to feel a certain way that they want to share on social. How do you read this post and then you remember the blog. We're less concerned about that. It's more of a "Hey, I come in, I want this thing, I found this thing," then there's further information if you want to download that, or there're other ways you can explore more of the HubSpot ecosystem. It's really tactical content created with promotion in mind, and we create it with search in mind. For other companies it may be a different platform that they create that content in mind for that's applicable to however they promote their company. Kathleen: I feel like this sounds to me like the "Field of Dreams" approach. "If you build it, they will come." Kieran: Yeah, it's definitely "If you build it, and you have a really great promotion planned." Again, there're different phases of how this would work for a company. HubSpot is a company that has a lot of domain authority, so generally when we created content about something we do a little bit of promotion on that content, it ranks quite quickly. If I'm in a more early stage company, what I probably want to do is have a plan where I create, within the minds of whoever my audience is, content and I spend a lot more time on promotion than we would probably need to because I'm trying to build up the domain authority of my website. That promotion could be acquiring the links for it, and all these different ways that you can attract attention to it. Kathleen: Let's break this down even further. You mentioned that you guys have this big editorial calendar. You're really trying to map out what are the topics that these business leaders you're targeting are already searching for, and what's going to be really useful for them. Can you speak to that process and any kind of either strategies or tools that you use to surface those topics? Kieran: One of the things we use is the cluster and topic strategy. We think about what is the topic that this business leader is interested in learning more information about, because they're actively searching for it. Let's take the example of content marketing. Content marketing is a topic, it's an all encompassing topic that has many sub-topics. We will look at content marketing and break that down into the many sub-topics that people are searching for. Maybe people are searching for how do I build a content market and process, how do I create a winning content marketing strategy, how do I measure content marketing, how do I turn content marketing into customers? There's all of these different sub-topics that are related to that topic. We take one topic and break it down into all the things we could create content around. At the centerpiece we would create a piece of content on that core topic. Maybe it's the definitive guide on content marketing. Then, we would create all of this other micro content that's applicable to all of the different things that people are searching for given the examples that I've just gone through. We would interlink all that content. Basically, think about it as a hub and spoke strategy where you have the central piece at the heart of that, and you have all the many pieces around, and they are all interlinked. Generally if you do that, what you're helping Google to do is understand that you are an authority on this topic. You've not just got one or two pieces of content - you have deeply covered that topic. You have many different pieces of content that are relevant and helpful to the user. We do that by looking for those topics, looking for all the different keywords that are related to that topic, aggregating those up, deciding on the content we can create, listing out page titles, meta descriptions - all of the information that you actually need - and then prioritizing based upon the available search traffic for each topic. We also look at things like how relevant is it to our business. We have guardrails in place that it needs to drive traffic, plus it needs to drive the user or lead because again, remember, this is a topic that's tactical within the minds you should expect a conversion. Kathleen: Got it, okay. It has to be relevant to the business. It has to have a sufficient volume of search traffic. Kieran: Yes. Kathleen: I assume that the volume of search traffic, there's not one magic number that every company needs to look for? Is it relative to your company and the slice of market you're going after? Is there a magic number? Kieran: No, it's definitely relevant to the company. A topic that has 5,000 total visits available search traffic when you aggregate all this up, may be a lot for a company in a niche market. If you're a company in a broad market, maybe that's not that much at all. It's definitely specific to whatever company you are, and the product you have, and the amount of all the search traffic you can acquire. The number for HubSpot is probably very different from other companies. Kathleen: Got it. You have these really tactical, practical topics. Then, you have the ones that are meant to appeal more to the heart. This is the one that I think is so interesting to me because I feel like a lot of marketers who listen to this podcast, for a lot of them, the concept of finding these topic clusters, going for things of high traffic, being really practical, that's going to feel very familiar. It's much of what we're taught. That's the whole Marcus Sheridan, "They ask, you answer" paradigm. But, I find, funny enough, many marketers, especially content marketers are really bad at the heart side of things. I'm interested to hear how your team is approaching that. Kieran: The heart is slightly more difficult to actually pinpoint the content that's going to strike or resonate with your audience because the research piece is harder. The minds can be more mechanical because you can physically see that there's people interested in this, whereas the hearts are "How do I create things that help people feel some way about my company?" We actually have a similar setup in terms of how the mind and heart are set up in that we have an editorial team that creates a calendar based upon content that they want to connect to our mission, our products. The thing that differs is actually their research process. The research process has a lot more talking to people, talking to customers, talking to prospects, talking to other teams within HubSpot, figuring out what actually resonates with those people. Then, the way that you figure out what's going to work is actually trial and error. You create content, you see that it resonates with people, and you tweak it over time. The way they differentiate it is the mind has more tools that you can pull in relevant information from. I'm sure your audience knows, search traffic, all these different things. Whereas, the heart, you're spending a lot more time actually talking to people, doing what you would do if you were building a product, a lot of customer research, a lot of insights from other teams within the company. Kathleen: Is is fair to say that the heart strategy is more about pain that the customer is feeling? Kieran: Yeah, exactly. It's more about the emotion you want that person to have about your company. A good example of this, back in the day for HubSpot, what actually drew me to HubSpot before I worked there was Brian did a piece that was really a call to arms for marketers about why outbound marketing was not the best way to spend your time, why there's this better way of doing marketing. That's the piece that's more your heart. There's not people searching for inbound marketing back there and there wasn't people searching why they shouldn't do outbound marketing. That creates a tribe of people who feel that way about outbound marketing and then feel they need to actually make a change and do something else. Kathleen: Is it about taking a position or taking a stance? Is that part of the heart strategy? Kieran: Yeah, I think one of the most important things to do as a brand is choose a side. I think you should always have a clear enemy in terms of - a clear enemy is really what problem your product sells. "One of the most important things to do as a brand is choose a side" ~ Kieran Flanagan (@searchbrat) Click to tweet this quote Be very clear about that and know that means that you're going to have both people who are attracted to your company and people who are detractors from the company. That is way better than actually being vanilla and just having people who don't care much about your company. Kathleen: Interesting. For somebody who's listening, if they're thinking about this in the context of their own company, particularly with the heart strategy, any tips on how to get started on this and how to begin to identify those topics that you might want to cover? Kieran: On the heart side? Kathleen: Yeah. Kieran: Yeah, I think the most important thing marketers can do that they probably don't do enough of is talk to their customers. I've worked a lot with product and engineering because previous to the role I've done at HubSpot, I was in what we call a growth role. A growth role is basically a collection of marketers, product and engineers who are tasked with creating onboarding and all these different things to help people better use a product, and to upgrade to paid versions of your product. The thing I took away from working with product is they are so focused on the problem, so focused on stating the problem clearly before they ever jump to a solution. They are really obsessed about "Do we truly understand the problem?" The way they get there is through a lot of really great research and talking to customers. That's the thing, I don't know if for yourself, but definitely the way I used to work is I would always think about the solution. I would think a little bit about the problem and then I would think about ten solutions because marketers are generally creative. They're always on, looking to try to sell things. I think on the heart content, I would be super focused on the problem and being able to articulate the problem, and then trying to figure out what would resonate. What are the points within that problem that really resonate with a customer? They're, “Oh, yeah, I feel that way about this. I feel that way about that.” Then, you can better understand how to create content that shows them that you have solutions to this thing and that you have a certain position on this thing that you believe in. Kathleen: It's really interesting that you put it that way. I've now done close to 80 different interviews through this podcast. I've been trying to think about some of the themes that have emerged. People that are having a lot of success with inbound, what do they have in common? One of the common themes I've noticed is that they are more persona ... I don't even want to use the word persona. They are more problem-focused than they are solution-focused. What I mean by that is that the marketers who build campaigns and messaging around their products and services don't tend to do as well as the marketers who deeply tap into the person that they are trying to sell to. Sometimes it means creating content that actually has nothing to do with their products and services. What I've noticed is that particularly at the top of the funnel, in non-marketing speak, the best way to open the conversation is not always to talk about what you have to sell. It's to talk about something that that person is feeling that they want to solve for, that may have nothing to do with what you do, but you've opened the conversation. I'm interested to know with the hearts content that you're creating for HubSpot, does it always have some link back to the product, or is it really just purely problem-focused? Does that make sense as a question? Kieran: No, it definitely makes sense because people are not looking for products and services. They're looking for solutions to problems that make their life better. They're looking for a certain job that they want done and when they visualize themselves doing that thing, it makes their life better in some way. I think there's a balance because we've always tried to figure out this balance. There was a time when you talked to a lot of people about what HubSpot was and not many people knew we actually sold software. They didn't know we sold software because we were doing exactly what you just said, which is we were creating content around problems and helping people solve those problems before we ever mention our tools. I think that's a great way to draw people in, but I don't think you need to be overtly secretive about what you do. I think if you have a clear viewpoint on something you can clearly state a problem. It's fine to say, “Hey, these are ways that you can sell them. By the way, we also have this thing that can help you do that thing.” We have it tied back to our products because if you're consuming this content, you're generally on one of our web properties, so it's impossible to miss the fact that we are a software company. We've worked on that. We're not, in any way, in your face. We're not, “Buy, buy, buy this thing.” I think there's a thing in content marketing that most people struggle to measure the totality of their content marketing efforts because a lot of the content marketing is the law of serendipity when, if you give value through content, you know good things are happening, but it's not always easy to put a direct metric on it. That speaks to heart content. Kathleen: How important is it when you're talking about tapping into the problems? The other confusion I see marketers experience is that there are the problems of the individual and there are the problems of the company, because we're talking about a B2B sale here, for you. Kieran: Right. Kathleen: How important is it with the hearts content to tap into the problems of the individual versus the problems of the company? Kieran: That's actually a good question. I think they're one in the same in some respects. Let me try to give the example of one of our personas and see if this is true or not. I don't know if I've thought through that. We have a persona called Marketing Mary, and when you think about HubSpot ... I'm not trying to just do a sell of HubSpot software to your audience. But I'm just trying to- Kathleen: It is your day job, so... Kieran: Yeah, yeah. We have a persona Marketing Mary. That's a person, in a certain company size, who we think is ideal for HubSpot. The way that we think about how it helps her is that it makes her more efficient at her job, which is good for the individual, good for the company. It actually helps Marketing Mary figure out how she can be more successful to get a promotion because that's something she cares about. Again, it's good for the individual, good for the company. I think most of the things within B2B, most of your personas what's good for the individual is generally good for the company. You do want to make it individual-based, because even in B2B, it's the people making decisions, it's not the all-encompassing company making the decision. You want to try to make sure that person understands how their life is going to be made better using your product, because they're ultimately your customer. Kathleen: Yeah, that's really what I've observed, too. Going back to looking at all these interviews I've done, again I think a mistake that a lot of marketers make is, in the B2B area, we tend to focus on what does the company need? Yes, that's important. Kieran: Right. Kathleen: But, at the end of the day, I don't think you can tap into somebody's heart unless you make it about what they, as an individual, need. Kieran: Exactly. Kathleen: It has to somehow tie back to me. As you said, often it is either "I want a promotion", or "I want to look good in front of my boss." It tends to be things like that or, "It saves me time, and it makes my life easier." Kieran: Yeah, great B2B companies still sell to people. It just happens that those people are in companies and the tool is making their life easier, or helping them to do something within that company. Generally if you nail that value proposition what you'll see is your product within that company also spreads because that person is a champion of your tool. They start championing that tool within the company itself. The Role of Content Promotion in HubSpot's Traffic Strategy Kathleen: Yeah, now going back for a second to the minds content. You talked about how you come up with the topics and one of the things that you mentioned was that promotion is a really important part of this. Acknowledging that promotion, as you said, is a bit easier for HubSpot because you have such a high domain authority, talk me through just a little bit, for the average person listening, what should that promotion look like, or what does it need to include? Kieran: The hard facts about this is a promotion plan to getting better search traffic. The reality is that acquiring links still matters. I think that it seems old fashioned because you hear all these new things that marketers talk about, but it's still super important for acquiring search traffic. What you would probably want to have is an overall plan on how to acquire links to your site. That can be a lot of different things. There're tons of different tactics. There's something called broken link tactics where you can go and find these sites that your competitors have links from. You can go find broken links that they have, that are relevant to content you have, suggest they link to you instead because the link they already have is broken. There're just tons and tons of tactics you can go from. You should really have an overall domain link building plan that acquires links to your overall domain because that's going to help all content on your domain rank better. You can have very individualistic link plans for certain blog posts. You're probably not going to do that for every single blog post. You're not going to try to acquire links to every single blog post because that's a lot of time commitment depending upon how much content you create. If you're only creating one piece of content a week ... Again, if you're doing mind content, you may only do that because you don't create content unless there's actually available search traffic. What happens is your quantity actually goes down because you actually don't try to just plaster the internet with things and hope traffic comes in. You're actually way more strategic, so you create less content, but you put a lot more time onto promotion. One of the teams that I have, they have this thing called "surround sound strategy." Surround sound strategy is trying to make sure that anywhere there's content related to the thing you've created content for, like listicles and "best of" posts, and all of these different things, that your content is also listed within those posts. That is basically just building relationships with different publishers and things like that. Also, creating content that is better than what's currently available on Google. So if you go and search something, whatever the top page is, can you create a page that has better quality than what's already ranking at number one in Google? If you can, then generally you are in a pretty good position to get people to link out to your content. Kathleen: I feel like isn't that Brian Dean's skyscraper technique? Kieran: Yes, Brian Dean is the person to keep up to date on if you want really solid link building strategies, so his skyscraper technique. Finding dead back links and reaching out to people to get them to include your content is a really old tactic. I was doing SEO ten years ago and we used that, but you generally find the things that work in SEO still work today if you can do them to a high enough level, if you can do them better than other people. Kathleen: I think this is the challenge that many marketers feel, especially marketers in small and medium sized businesses, when they hear about back linking. I've had this conversation so many times over the years. It's, “How am I going to do this in a way that's efficient? I have a small marketing team.” Or, "It's just me, how could I possibly create the content and try to get links for it?" Many marketers, in my experience, just fall back on "I'm just going to push it out to my Facebook, and my Twitter, and my LinkedIn, and spray and pray." How does a small marketing team or a one-person marketing team do this? Kieran: Again, I think if you are being more strategic about the content you create, and only creating content that you think can drive a certain amount of volume. There's an important part in that is one of the things to think about, in terms of volume, is historically we would think about key word volume. How much key word volume is available for this key phrase? More and more you should probably think about the available search clicks. The difference there is that with featured snippets becoming way more popular on Google, the amount of search volume available for key word is a lot less than you think. Featured snippets cannibalized the amount of actual clicks different key words get. So, you would look at search click volume, only create content for keywords that have a higher threshold, whatever your search click volume is. Then, create a promotion plan. Know that the time spent promoting that content is probably better spent than you creating additional content if you are not able to promote it at all. If you're not able to promote it at all, you could create 10, 20 pieces of content within a month, and generate less traffic than creating two or three pieces of content that you actually have a real promotion plan for. The balance of creating content to promoting content shifts from when you're a start-up to when you're a bigger company. It shifts really with domain authority. You'll see that shift happen by just how quickly you start to rank for things when you have a bigger domain authority. Kathleen: Yeah, you said something I want to clarify because this is really important. You talked about the difference between keyword volume and search click volume. I think many marketers are familiar with how to find keyword volume. You can go into Google Adwords, or other programs like that. Where should they look to find search click volume? Kieran: I'll give you one tool, but there's probably many tools. Ahrefs is a tool that has click stream data. That means that you can go into Ahrefs and actually look at the search click volume of a keyword because it has enough data to show you what the effect of images or featured snippets or videos they're going to have on the amount of volume that that keyword gets. I think it's an interesting way to start to categorize volume of keywords in the world we live in today, where Google is cannibalizing a lot the traffic we get by showing users these different things. Kathleen: Yeah, it's really interesting. We experienced this this past year. Last March our traffic really took a bit of a nose dive. We couldn't figure out what was causing it. I had a couple people looking at it. We were digging deep. It was funny, I actually wound up sitting with someone from HubSpot's SEO team when I was in Boston for partner day, and he helped me figure it out. I think it was a guy named Victor who works for Matthew Barby. He's amazing. Victor is a magician. Kieran: They're both on my team. Kathleen: Yeah, he narrowed it down and helped me figure out that essentially we were losing traffic to featured snippets. As soon as we started optimizing for snippets, and started getting some of the snippets, it just came right back up again. Very interesting what's happening with that, but thank you. I didn't even know he was on your team, so thank you for giving me an hour of Victor's time. Kieran: I guess one of the things we did really well is, aside from all the different tactics, because actually the most important thing ... There are three things a successful company does is hire and retain talent, which is priority number one. Set people up for success in team structures. Team structures become a lot more complex when you grow. There's something you have to continually optimize, which is the second thing to get right. The third thing is actually the tactics. The tactics are not successful if you can't do the first two. One of the things we invested in a lot in over the past 18 months is building out a really great SEO team. Two of the people you've talked to, so Matt, he's on my team, runs a whole group that acquires all Freemium users, including our search team. Victor sits on the search team. Kathleen: I've never actually spoken to Matt, but I've always wanted to. So Matt, if you're listening, you could be my next guest. I've listened to his entire Skill Up SEO podcast series. He's just so smart, and I love the content that he creates. I consider him one of the people I need to follow to understand best practices for SEO. Kieran: Yep. Kathleen: You have a good team. Kieran: They're super smart on that team. Kathleen: Okay, we talked about understanding promotion. I loved your point about, to me it's the 80/20 rule, you're going to get 80 percent of the results out of 20 percent of the things you do. The 20 percent, in this case, sounds like it's create less content and focus more on promotion, especially if your domain authority isn't really high. The Results of HubSpot's Hearts and Minds Strategy Kathleen: Talk now about results. I would love it if you could give me a sense of ... I know broad-brush that you guys have broken traffic records, but can you speak specifically to what kind of traffic growth have you experienced over what time period and how are you measuring the success of your hearts and minds strategy? Kieran: This is where I'm always not very good on in terms of exact numbers because we're a public company. I think the best thing to do is even if you go to Ahrefs, you can use it for free. You can look at our domain. You can look at organic search traffic. I think it's something in the region of 80 percent year over year growth. I don't know. Kathleen: Wow. Kieran: I would need to go back and re-look the numbers. I could be under or over that because I haven't looked at that number in a while. Kathleen: If it's anywhere near close to that, that's amazing. Kieran: Yeah, it's large, but I think that is probably broken out into ... We look at it broken into many different things because we have a core site, we have blog, we have academy, then we have all of the non-English sites. Any one of those could be that number, or any of them may not. I could be wrong. It's quite substantial. The cool thing actually we noticed was our demand grew by a similar amount. Not exactly, so it's never going to be if you grow by 60 percent, you get 60 percent more demand. It's always going to be, I think, less. But, it was still correlated pretty well. The other cool thing was we saw, if you go into this tool called Similar Web, where you can break out your traffic by brand and non-brand. I was doing a lot of investigation, using that tool on our site and other sites. The growth in brand traffic, people searching for HubSpot, grew in line with our non-brand of traffic, which does show there was a correlation between this law of serendipity, which are people coming into the content that doesn't overtly mention your brand and its informational key words. Then, discovering your company and coming back at some point on a branded key word. We've seen really good growth over the last 12 months. Kathleen: That's amazing. You mentioned earlier it's somewhere easy to measure traffic growth, and specifically that's an out growth of your mind strategy. You talked about how it's a little bit harder to measure the success of the heart strategy. Are there any other metrics you're looking at to measure the degree to which you're tapping in on the emotional side? Kieran: There's a whole series, a whole document, that that team has put together under Meghan Anderson, who is VP of HubSpot, extremely smart, and manages and looks after all things brand. A couple of things, I'll give you a couple because this is quite large, but you can look at things like direct traffic. It's a good signal that your brand is growing. You can look at branded traffic, again a pretty great indicator that people are searching and care about your brand. You can look at number of mentions of your brand, which I'm sure people are all aware of, either on social or you can look at placements, the number of people who are mentioning you across the web. You can look at placements, and those placements can be put into different categories of publications, like Tier 1, Tier 2, Tier 3. I think there are some ways you can do it. I'll give you another example not from HubSpot. I had a really great conversation on this hearts and minds with the content marketing director called Jimmy Daly. He works at an agency called Animalz. We were talking about this. His metric for hearts was does our content create one conversation within a potential client. They figure that out by asking them on the phone, "Have you heard about us?" That speaks to a smaller company who thinks about content, and through that hearts lens, and their metric is not so easy to measure. It's something actually that you have to ask people about. Kathleen: It's interesting because we're struggling with this. Struggling is not the right word. We're grappling with what is the best way to measure that because as a company we've moved more from an agency to really leading as a publisher. Instead of measuring, for example, subscribers, we're measuring engaging subscribers, like number of subscribers that have really clicked on an email in the last month. Looking beyond sessions on our website to not only unique users as an aggregate measure of the audience size, but pages per session, and dwell time on the site, things like that. This is something I'm so interested in because I feel like nobody has really cracked this one yet. There's an opportunity here. Kieran: I don't think there's ever going to be definitive metrics because it's just so difficult to put your finger on one thing. You can also look at, what you're doing, health of subscribers, in the same way you could look at users of a Freemium product. What is the net new users you add? What is the attention of those users over time? How many of those users actually churn  and stop coming back? I think that's a good gauge. I think most companies would be better served to choose the things that they think are the best indicators, and be happy with those things, and know that they're still not going to be 100 percent of what they need. Kathleen: That makes sense. It's not a perfect science at this point. Well, so interesting to hear about all these strategies that HubSpot is pursuing. Now I'm going to pay much closer attention to your blog to see if I can determine which articles are more about the mind or about the heart. Kieran: We should put a little icon of a heart icon. Kathleen's Two Questions Kathleen: Switching gears for a minute. There's two questions that I always ask everyone that comes on the podcast. In your case I'm very interested to hear what you have to say. I was looking at your LinkedIn profile, and before you were at HubSpot you've been at Marketo, you've been at Salesforce, you have a very interesting perspective on this industry. Company or individual, right now, who out there do you think is doing inbound marketing really well? Who should my listeners go to and look at to see a great example? Kieran: That's a good one. You can tell me if this is not a good answer and to come back with a better answer. I've been more focused on what we call the flywheel force and friction than  inbound recently. I'm sure you've probably heard of it because you're aware of HubSpot. Just for your listeners the flywheel is basically ... in cap stage you're inbound in a loop, which basically is a tracking gauge to light. Each one of those stages you have force and friction. Force helps spin that loop and friction stops that loop from spinning. The examples I have are actually specific to some of the customers on the force and friction because they are the ones at most top of mind because that's what we've been looking at. Kathleen: Oh, yeah. I'd love to hear more about that. Kieran: Let me give you a couple of examples because they're quite different from giving you companies who are doing really well at creating content. These are actually slightly different. There's a customer called WashCard who has payment stations for car wash operators. If you think about one of the things that drives friction in the engaged stage is not showing your pricing, which seems pretty simplistic. If I add my price in, I create better force, because customers generally like experience and transparency. They're an example of a company that did not even just show their pricing, the simple task of being more transparent around their pricing, actually turned that page into their third biggest source of leads within two weeks. It's a very small example of how focusing on this idea across your entire flywheel can benefit you. There's another company called ChargeBacks911 who allows you to integrate their software into e-commerce and handles charge backs right when their customers want to give back their products. They had some friction again within the light stage where they had an onboarding process that allowed you to set up, that they had some friction within. There was missed expectations, so sales people were setting expectations that they were not fulfilling on. They didn't have the right documentation. What they did was took the difficult decision to put a sales rep in every onboarding with a new customer. That sales rep could then fill in the gaps. That sales rep could provide that additional context, but also the sales reps understood the friction they were creating by setting the wrong expectations. I can't share their public numbers, but just by doing that they vastly decreased their amount of churn they were having. They are not the traditional, "here's a company that's crushing inbound," but I think that the force and friction across your flywheel is definitely something that can give you a lot of actionable things to work on. Kathleen: I love those examples. It's always interesting when I ask this question, because it's a bit of a Rorschach test. It depends on when people hear "inbound marketing" what they think I'm talking about. Kieran: Right. Kathleen: That obviously has changed so much over the years, and over time. Even right now if you took a snapshot and asked ten people what it was, you'd probably get ten different answers. I love that answer. It's very different, and I love how specific you got. I'll be curious to go look at both of those companies' websites to see more of what they're doing. Kieran: Cool. Kathleen: Second question is, the world of digital marketing is obviously changing at a lightning fast pace. How do you personally stay up-to-date with all of the new developments? Kieran: There are three ways. I'm lucky that we have a Slack channel within our company that is called "What's Next." I get everything sent to me on the Slack channel, as does everyone else who's part of that Slack channel. I generally get content pushed at me outside of HubSpot through my network, which I find really interesting. I no longer actually go looking for content or subscribe content that much. I just wait until it comes to me. I probably miss out on content, but it suits me because I'm kind of busy. Then, the other thing I've gravitated towards is I'm an introvert, I started a podcast to be more extrovert and talk to people. Talking to other smart people has been the number one way I've learned above all else. It's the best investment I've made in terms of my own time, and just learning and becoming better at what I do. Kathleen: Amen. I talk about that a lot on this podcast. I, too, am an introvert although I fake it really well. Kieran: Same as me. Kathleen: I started this podcast out of purely selfish reasons because it's a good reason to talk to people I otherwise would not have a reason to talk to. Kieran: The two of us are on the podcast faking being an extrovert, on the podcast. Kathleen: Exactly. It's great. It's the perfect tool for that. Kieran: Right. How To Connect With Kieran Kathleen: Kieran, thank you so much. I really enjoyed hearing all of this. It's fascinating to get an understanding for how you, and your team at HubSpot internally are thinking about growth and the approach that you are taking. If somebody is listening, and they want to learn more about HubSpot, or if they wanted to reach out and ask a question of you, what's the best way for them to connect online? Kieran: HubSpot, you can reach at HubSpot.com. There's so many different ways if you go there that you can connect with us. Me, you can connect with me on LinkedIn or Twitter. I'm randomly called @searchbrat on Twitter, which is one of the worst handles. I've had it for too long. I need to change it. You can just find me on LinkedIn at Kieran Flanagan. Kathleen: I love it. I will put those links in the show notes. At the end I always tell people to tweet me if they know someone doing really great inbound marketing work. You will laugh because my Twitter handle is @workmommywork, because when I first started on Twitter that described my life. I guess we now have a club of introverts with really strange Twitter handles. Kieran: Yeah, really strange Twitter handles. Yeah, that's us. Kathleen: Yeah, so if you're listening, and you found this useful, please consider leaving a review on Apple Podcasts or the platform of your choice. As I mentioned, if you know someone doing kick ass inbound marketing work, tweet me at @workmommywork, because I would love to interview them. That's it for this week. Thank you so much Kieran. Kieran: Thanks for having me. I appreciate it.

Daniel Hutt, founder of ‘Amy My Content‘ and I talk about powerful ways to get more views of your content with paid promotion, ways to create powerful case studies, and how to make your content convert at an insanely high rate.

Daniel Daines-Hutt joins me on the podcast this week to talk about using paid traffic to content to drive conversions, leads, and sales. He completely over-delivered and blew my  mind.

On today's Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content to talk about content marketing and in-particular the importance of content promotion. On the show you'll learn: Why content promotion is so importantWhy you need to have both inbound and paid for ads as part of your content strategyHow paid promotion can help you to drive traffic whilst also building linksThe biggest blockers that prevent people from running paid adsHow to implement a blended approach and Daniel's 4 stepsWhy you need to be testing your ads and how you can do soWhy Facebook can often be a better platform for content promotion than LinkedIn, Twitter, YouTube or Google AdsPlus, Daniel provides his top tip/key takeaway for the audience. If you'd like to connect with Daniel you can find him on Twitter here, on LinkedIn here and and you can find Amp My Content on Twitter here.   See acast.com/privacy for privacy and opt-out information.

Promoting your content is harder than ever before. But all is not lost! We will share a number of ways to cut through the noise and get more attention on things like your articles, videos and other content.

In this episode of Startups For The Rest Of Us, Rob and Mike talk about content promotion tactics. Breaking the tactics down in three categories (Social Media, SEO, and E-mail Marketing), the guys share thoughts and expand based on some previously written articles on the topic.       

Your content is one of the best ways to show your expertise. However, creating great content alone is not enough. Getting people to actually see it is a skill unto itself. Benjamin Dell has some advice, and a tool, for you.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/promoting-your-content-with-ben-dell---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, May 7th, 2018. Content Creators are often hear that they are putting too much time and effort into creation and not enough into promotion and advertising. On LIvestreamDeals, Express Writers CEO Julia McCoy said her company is achieving great results by following a different path. Julia is the author “Practical Content Strategy & Marketing.” She says when it comes to written and audio content, quality wins. You can catch the entire LivestreamDeals interview with Julia McCoy on the Livestream Universe Facebook page. On Today's viewing schedule: At 12:30pm ET, Coach Jennie talks about why and how entrepreneurs sabotage their success and what to do about it. You can catch Coach Jennie Live Mondays to Fridays on the Coach Jennie YouTube channel. At 3pm ET, Owen Video hosts BeLive Weekly on the BeLive TV Facebook page. At 9pm ET, it's “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page. Show & event links at our website. For http://LivestreamUniverse.com, I'm Ross Brand. Have a great weekend! The post https://livestreamuniverse.com/content-creation-vs-content-promotion-which-is-more-important/ (Content Creation vs Content Promotion: Which is More Important? (Update Ep62)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, May 7th, 2018. Content Creators are often hear that they are putting too much time and effort into creation and not enough into promotion and advertising. On LIvestreamDeals, Express Writers CEO Julia McCoy said her company is achieving great results by following a different path. Julia is the author “Practical Content Strategy & Marketing.” She says when it comes to written and audio content, quality wins. You can catch the entire LivestreamDeals interview with Julia McCoy on the Livestream Universe Facebook page. On Today’s viewing schedule: At 12:30pm ET, Coach Jennie talks about why and how entrepreneurs sabotage their success and what to do about it. You can catch Coach Jennie Live Mondays to Fridays on the Coach Jennie YouTube channel. At 3pm ET, Owen Video hosts BeLive Weekly on the BeLive TV Facebook page. At 9pm ET, it’s “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page. Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great weekend! Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/ Enable on Alexa: http://LivestreamUniverse.com/Alexa Follow on Spreaker: http://LivestreamUniverse.com/Spreaker Listen on Spotify: http://LivestreamUniverse.com/Spotify

Everyone wants to know the secret. They want to know how to promote content AND meet their marketing goals. This week, we finally tell you. I interviewed fellow Fractlite Ashley Carlisle, who explains how promoting content is more of an art than a science.

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there! Time Stamped Show Notes: 00:27 – Today's topic: How Much Should You Spend on Content Promotion? 00:37 – Eric asked Larry Kim of Wordstream, who is well-versed in paid advertising 00:58 – Larry said that every time he publishes content, he'll try to find unicorns that have high engagement 01:11 – He's pushing $50 for every published piece of content 01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion 01:52 – At least half of the time should always be spent on content promotion 01:57 – You can spend time or spend money on promotion 02:00 – You can boost traffic from different social media sites 02:20 – If you don't want to spend money, you can promote your content by going through Google for similarly related content 02:35 – Email the people who tweeted your competitor's' content and ask if they can share yours too 03:17 – If you're just starting out, it is easier to reach out to people 03:33 – Make sure that your content is good 03:47 – A Dollar a Day Strategy by Dennis Yu of BlitzMetrics can you help you too 04:19 – Check your analytics and insights to create a more targeted audience 04:38 – Content marketing works if you're promoting it 05:08 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:27 – Go to SingleGrain.com/giveaway for multiple entries 05:31 – That's it for today's episode! 3 Key Points: For every piece of content you publish, you should spend half your time PROMOTING it. Your content marketing won't work if you're not promoting it—it simply won't reach people. Even with just a dollar, you can push your content on Facebook. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there! Time Stamped Show Notes: 00:27 – Today’s topic: How Much Should You Spend on Content Promotion? 00:37 – Eric asked Larry Kim of Wordstream, who is well-versed in paid advertising 00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement 01:11 – He’s pushing $50 for every published piece of content 01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion 01:52 – At least half of the time should always be spent on content promotion 01:57 – You can spend time or spend money on promotion 02:00 – You can boost traffic from different social media sites 02:20 – If you don’t want to spend money, you can promote your content by going through Google for similarly related content 02:35 – Email the people who tweeted your competitor's’ content and ask if they can share yours too 03:17 – If you’re just starting out, it is easier to reach out to people 03:33 – Make sure that your content is good 03:47 – A Dollar a Day Strategy by Dennis Yu of BlitzMetrics can you help you too 04:19 – Check your analytics and insights to create a more targeted audience 04:38 – Content marketing works if you’re promoting it 05:08 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:27 – Go to SingleGrain.com/giveaway for multiple entries 05:31 – That’s it for today’s episode! 3 Key Points: For every piece of content you publish, you should spend half your time PROMOTING it. Your content marketing won’t work if you’re not promoting it—it simply won’t reach people. Even with just a dollar, you can push your content on Facebook. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #411, Eric and Neil discuss what they do for content promotion. Tune in to learn why your competitors in the same space are actually your allies. You'll also find out the tools that Eric and Neil have leveraged to promote their content. Time Stamped Show Notes: 00:27 – Today's topic: What Neil and Eric Do for Content Promotion 00:35 – Neil isn't currently doing any content promotion but he used to 00:47 – Neil suggests finding other bloggers in your space to ask them to promote your blog 01:00 – You can pay them and have them send traffic to a landing page that has an ebook, download or giveaway 01:14 – Add social sharing icons to your blog post page 01:21 – Neil also emails the people who shares his competitor's article 01:25 – Go to BuzzSumo to find who shared your competitor's post 02:17 – Eric uses Wavve to share audio clips on social media 02:54 – Eric and Neil promotes their content on LinkedIn by writing 2-3 sentences and adding a link to the actual post 03:20 – If you link out to someone on your blog post, email them telling them that you love what they're doing, that you linked out to them and to check out your blog post 03:43 – The response for this is high 04:18 – You can repost your blog post on Medium where you can increase your reach 04:58 – Eric also targets emails that are cheaper 05:04 – Facebook is a good way to build your audience 05:22 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 06:04 – Go to SingleGrain.com/giveaway for multiple entries 06:20 – That's it for today's episode! 3 Key Points: Not everyone in your field are your competitors, find a way to mutually benefit from one another, linking out to each other's blogs. LinkedIn drives a lot of traffic, so take advantage of it—promote your content with a link to your page. Facebook is always a good place to promote your content and build your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #411, Eric and Neil discuss what they do for content promotion. Tune in to learn why your competitors in the same space are actually your allies. You’ll also find out the tools that Eric and Neil have leveraged to promote their content. Time Stamped Show Notes: 00:27 – Today’s topic: What Neil and Eric Do for Content Promotion 00:35 – Neil isn’t currently doing any content promotion but he used to 00:47 – Neil suggests finding other bloggers in your space to ask them to promote your blog 01:00 – You can pay them and have them send traffic to a landing page that has an ebook, download or giveaway 01:14 – Add social sharing icons to your blog post page 01:21 – Neil also emails the people who shares his competitor’s article 01:25 – Go to BuzzSumo to find who shared your competitor’s post 02:17 – Eric uses Wavve to share audio clips on social media 02:54 – Eric and Neil promotes their content on LinkedIn by writing 2-3 sentences and adding a link to the actual post 03:20 – If you link out to someone on your blog post, email them telling them that you love what they’re doing, that you linked out to them and to check out your blog post 03:43 – The response for this is high 04:18 – You can repost your blog post on Medium where you can increase your reach 04:58 – Eric also targets emails that are cheaper 05:04 – Facebook is a good way to build your audience 05:22 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 06:04 – Go to SingleGrain.com/giveaway for multiple entries 06:20 – That’s it for today’s episode! 3 Key Points: Not everyone in your field are your competitors, find a way to mutually benefit from one another, linking out to each other’s blogs. LinkedIn drives a lot of traffic, so take advantage of it—promote your content with a link to your page. Facebook is always a good place to promote your content and build your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Content Promotion starts much before you publish a content. There are few steps you need to take in the Pre - Publishing Phase and few steps in the Post - Publishing stage. Sameer Panjwani talks in depth about all the steps where you can follow them easily. Here is the video summery. Pre - Publishing Phase Step 1 - Influencer Grooming Try to attract the attention of potential experts or influencers in the topic that you are writing about. - By Ego Bait - By Asking for Opinion - By Collaboration Step 2- Keyword Optimization Do Keyword Research and identify your potential target term Post - Publishing Phase Step 3 - Internal Linking Make sure that Internal Linking is done from the new post to old post and also from old post to the new post with right target terms. Step 4 - Outreach Do outreach to those whom you have listed in step 1 by letting them know the article is pusblished and so that they could also promote to their audience. Step 5 - Newsletter It is time to send a newsletter to your audience to let them know that you have published a new article and ask for comments and feedback. Step 6 - Social Channels Post your article in all the social channels you are present to leverage those set of audience. Step 7 - Content Curation Communities Submit the article in various Content Curation Communities of your industry for maximum upvotes and traction Step 8 - Comment on Other Blogs Comment on other blogs by letting the audience know that you have a diffrent opinion on the article or additional points to the post with a link. Don't make it look spammy. Step 9 - Q&A sites and Forums Engage in answering in Forums and Q&A sites where you have your audience asking for an answer to a specific question which you post can answer. Find opputunities where you can give value and link to your article. Step 10 - Paid Promotions Advertise on all social media paid channels and other promotion channels such as outbrain.com, taboola.com, stumbleupon.com etc,. to gain further traction. Step 11 - Backlink Analysis Analyze the backlinks of all the articles who are competing with target term you are ranking. Research on the reasons they are linking out and reach out to them for a backlink as you have similar and better content If you liked the video, do consider subscribing to our channel. A transcript of this video along with more videos is available at: https://www.mondovo.com/blog/11-ways-to-amplify-and-promote-your-content/ To know more about Mondovo, visit https://www.mondovo.com Subscribe to Mondovo Podcast - https://soundcloud.com/digital-marketing-simplified Like us on Facebook - https://facebook.com/Mondovo Follow us on Twitter - https://twitter.com/Mondovo Follow us on LinkedIn - https://www.linkedin.com/company/mondovo Add to your circle in G+ - https://plus.google.com/+MondovoSEO Music: Majestic Casual - Kenny Segal - Procrastination: http://bit.ly/29CWdE2

Let's talk about my favorite new content promotion tool called "Quuu Promote"

In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you need for your content promotion plan and the importance of keeping your “unicorns” up to date! Time Stamped Show Notes: 00:27 – Today's topic: 7 Fundamentals That Every Content Promotion Plan Should Include 00:36 – First is to have a checklist where you document everything you need as well as your standard operating procedure 01:04 – Second is to create a list of people you are going to hit up in your space 01:08 – Every promotion has an outreach 01:13 – You want to keep a list so you will know who responded and promoted 01:17 – You want to hit up the same exact person 5x a week 01:29 – You could also determine who to hit up for a specific type of post 01:33 – You don't want to burn the relationship 01:40 – Have an inventory of the tools that you have 01:42 – Use LastPass to organize everything 01:58 – Eric uses Meet Edgar and Buffer for promotion 02:13 – Fourth is to test out timing 02:20 – Depending on your industry, there are times that are best to post 02:28 – Stick with that time and be consistent 02:44 – Fifth is to use paid advertising 03:04 – Look at your top performing content and check the ones that are getting the most shares and likes 03:12 – The top performing ones are your unicorns and you want to push them 03:14 – Larry Kim from WordStream and Dennis Yu from BlitzMetrics talk about this further 03:33 – Sixth is having your unicorns 03:41 – Every 6 months, check all the content that has done well, re-share and update them 03:57 – Update your old content or the traffic will decline 04:06 – Last is to measure results 04:15 – If you're not measuring and managing results, you're not being a good marketer 04:24 – That's it for today's episode! 3 Key Points: Set a goal and have a plan in place to reach that goal for your content promotion—this way you can track and measure your progress. Keep your unicorns up to date so your traffic and engagement won't decline. Make sure that you keep track of your processes, plans, and create checklists to help organize yourself. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you need for your content promotion plan and the importance of keeping your “unicorns” up to date! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Fundamentals That Every Content Promotion Plan Should Include 00:36 – First is to have a checklist where you document everything you need as well as your standard operating procedure 01:04 – Second is to create a list of people you are going to hit up in your space 01:08 – Every promotion has an outreach 01:13 – You want to keep a list so you will know who responded and promoted 01:17 – You want to hit up the same exact person 5x a week 01:29 – You could also determine who to hit up for a specific type of post 01:33 – You don’t want to burn the relationship 01:40 – Have an inventory of the tools that you have 01:42 – Use LastPass to organize everything 01:58 – Eric uses Meet Edgar and Buffer for promotion 02:13 – Fourth is to test out timing 02:20 – Depending on your industry, there are times that are best to post 02:28 – Stick with that time and be consistent 02:44 – Fifth is to use paid advertising 03:04 – Look at your top performing content and check the ones that are getting the most shares and likes 03:12 – The top performing ones are your unicorns and you want to push them 03:14 – Larry Kim from WordStream and Dennis Yu from BlitzMetrics talk about this further 03:33 – Sixth is having your unicorns 03:41 – Every 6 months, check all the content that has done well, re-share and update them 03:57 – Update your old content or the traffic will decline 04:06 – Last is to measure results 04:15 – If you’re not measuring and managing results, you’re not being a good marketer 04:24 – That’s it for today’s episode! 3 Key Points: Set a goal and have a plan in place to reach that goal for your content promotion—this way you can track and measure your progress. Keep your unicorns up to date so your traffic and engagement won’t decline. Make sure that you keep track of your processes, plans, and create checklists to help organize yourself. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

5-Step Content Promotion Strategy | #043   "Content without promotion is not a whole lot better than having no content at all." It’s true. Content marketing is one of the most effective marketing strategies available today. So, you put fort the time, effort, and energy into creating the valuable content that will make your marketing strategy a success. How do you ensure it gets put to good use in the most optimal and profitable ways possible?   In this episode, Adam recaps the 3 key pieces to content marketing success and discusses a 5-step promotion strategy that ensures your content ends up in front of the right people, in the right places, at the right times.   Episode Discussions: How to gain initial speed and momentum with your content 3 Key pieces to content marketing success How to optimize your content to give it the highest probability of success Ways to make your content easy to find and consume How to find the most relevant social media channels to promote your content How the quality of your content impacts your paid traffic efforts Ways to repurpose your content for maximum audience engagement   3:04 3 key pieces to content marketing success Be consistent Be strategic Be promoting   5-Step Content Promotion Strategy:   3:45 1.   Identify your target market This ensures your content won't fall on deaf ears and/or go to waste. Happens when businesses misidentify their markets and disrespect trends in consumer media consumption. Need help? Listen to episode #2 on how to create your perfect customer avatar!   4:32 2.   Optimize your content Gives your content the highest probability of success As simple as making your content easy to find and consume Use relevant and searched for keywords in your title, tags, and descriptions. Use short sentences. Keep it casual and conversational For video content: use captions or subtitles   Key Takeaway: Make it easy to find and consume.   5:16 3.   Share content on relevant social media channels Odds are good your content will benefit from at least 1 social media channel. Match your ideal target market with regular statistics on which demographics are using which social media platforms. Start with some combo of Facebook, YouTube, and Instagram if you're unsure.   6:16 4.   Amplify content with paid traffic "The beauty of paid traffic is that it takes whatever you have and makes it more of that." If you have a great piece of content that's getting positive results, adding paid promotion will help it reach more people. If you have poor content, it's likely to result in silence, diminished exposure, and cost you more. Paid traffic platforms reward quality content with greater reach and punish the weak with higher costs. Solution: Ensure you're creating the highest quality content possible Once published, monitor, measure, and analyze what content does well and what doesn't. Boost only the good content. 7:16 5.   Recycle, reuse, and repurpose your content Your content can be modified for alternative forms of distribution. Example: A blog post... Can be read aloud and turned into a podcast or… Broken down into talking points and turned into a video, power point, or keynote presentation. Syndicating your content across other media channels presents more opportunities to connect with your customers where and how they want to be connected with.   Mentioned in this Episode: Episode #02 – The Customer Avatar   Contact Adam: Adam@AdamErhart.com   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts  

In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent on promoting it. Tune in to see whether you're hitting these 7 strategies that help in promoting your content. Time Stamped Show Notes: 00:27 – Today's topic: 7-Point Content Promotion Checklist 00:35 – 20% of your time should be spent creating the content and the 80% should be spent promoting it 00:59 – 1: Hit your social media channels 01:00 – Use Meet Edgar to schedule your posts 01:36 – 2: Think of websites you can link to 02:09 – 3: The paid channels can boost your post for only $1/day 02:33 – Facebook Insights can be used to boost your post 03:30 – 4: Look for who shares similar content 03:54 – Send them an email asking if they'd be willing to share it 04:23 – 5: Make sure you're repurposing the content 04:58 – 6: Make your headline appealing 05:05 – Test your headline ideas on your friends or people in your network 05:30 – 7: Continue to build and push out your email list 06:10 – That's it for today's episode! 3 Key Points: Spend the majority of your time promoting the content you've written—this is especially important if you're starting out. Boost your social media channels and leverage it. A good headline attracts traffic, so make it appealing and compelling! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent on promoting it. Tune in to see whether you’re hitting these 7 strategies that help in promoting your content. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Content Promotion Checklist 00:35 – 20% of your time should be spent creating the content and the 80% should be spent promoting it 00:59 – 1: Hit your social media channels 01:00 – Use Meet Edgar to schedule your posts 01:36 – 2: Think of websites you can link to 02:09 – 3: The paid channels can boost your post for only $1/day 02:33 – Facebook Insights can be used to boost your post 03:30 – 4: Look for who shares similar content 03:54 – Send them an email asking if they’d be willing to share it 04:23 – 5: Make sure you’re repurposing the content 04:58 – 6: Make your headline appealing 05:05 – Test your headline ideas on your friends or people in your network 05:30 – 7: Continue to build and push out your email list 06:10 – That’s it for today’s episode! 3 Key Points: Spend the majority of your time promoting the content you’ve written—this is especially important if you’re starting out. Boost your social media channels and leverage it. A good headline attracts traffic, so make it appealing and compelling! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Episode 42 of Landscape Digital Show reveals how managing your marketing like a factory will increase your marketing production and efficiency. It turns out there is a very good reason for taking a production approach to marketing, as opposed to automating it. The Zeigarnik Effect states that people have a better memory for incomplete complete […] The post Marketing Production: Manage Your Marketing Like a Factory appeared first on Landscape Digital Institute.

Ever spend 5, 10 or even 20 hours writing a high quality blog post only to watch it fall by the wayside? Your new post fails to attract social shares, traffic or email subscribers. It’s the ultimate reason most bloggers quit after 3 months. So what should you do? Spend years honing your writing skills? Make a deal with the devil, go to sleep a nobody and wake up an Influencer? But what if there was a way… To drive more traffic and subscribers to every post you publish, to know with utmost certainty that every post you publish will crush it before you write it? Well, there is: Content promotion. About Cody Lister: When Cody Lister graduated, he stayed in New York to start his career in corporate finance. When Cody was 24, he caught an intense case of the startup bug and changed careers to work at two startups, one in financial research and news and another in social media reputation management. Before Cody worked at the social media reputation management company, he started managing pay per click ads for small and medium-sized businesses. Along the way, Cody found out that he had a knack for optimizing online ads! Once he left the social media company, Cody ramped up his pay per click advertising clients to turn it into a full-time business. Along the way, he learned how to write “epic” content and guest posts by following what the other top blogs were doing. (That means he jumped from “Financial Analyst” to “Marketing Director” to “CEO” as my job title) The issue then became scaling up. He's always had fire in my belly for helping small businesses and he love the impact paid search, content marketing and guest blogging can have on a business’ bottom line. But he knew if he wanted to grow his business and make more money, he would need to find larger corporate clients that could pay him bigger fees. That’s when Cody decided to start the MarketDoc blog and create online courses, to help small business owners, solopreneurs and bloggers grow their businesses by combining the power of effective blogging and content promotion strategies that work. There’s too much misinformation out there and he wants to serve as your go to resource for what’s working right now. Cody has been featured by some of the top blogs out there, like Lifehack, SEMrush, Kikolani and soon Kissmetrics, Nathalie Lussier’s AmbitionAlly blog and more! Cody writes at least 1,000 words per day because he enjoys it and enjoys teaching small businesses as much as possible.  About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video content consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? 

Philippe von Borries ist mit 15 als Austauschschüler in die USA gegangen und so schnell nicht mehr zurück gekommen. Vor über zehn Jahren gründet er Refinery29 – heute einer der größten Publisher mit Frauen-Zielgruppe. Im Podcast erzählt er, wie er das Portal groß gemacht hat, welche Strategie er mit Facebook Live und Snapchat verfolgt und wie seine Pläne für Deutschland aussehen. Alle Themen im Überblick: Das Projekt Refinery29: Wie hat es ein Deutscher geschafft, einen Mega-Publisher in den USA zu gründen? (ab 0:47) Von E-Commerce zu Content. Wie hat sich das Unternehmen seit 2005 gewandelt? (ab 3:06) Business as usual: Wieso gibt es wenige große Umbrüche in der Pornobranche? (ab 6:20) Was waren die großen Wachstumsmotoren für Refinery29? Wie wichtig ist und war Offline Marketing für die Marke? (ab 4:23) Der große Push durch Facebook und andere Plattformen (ab 7:07) Finanzierung auf 300-Millionen-Bewertung: Was ist das langfristige Geschäftsmodell? (ab 8:05) Axel Springer bezahlte 300 Millionen Euro für Business Insider. Können Publishing-Projekte das zurück verdienen? (ab 10:33) Wie wichtig ist Reichweite für Refinery29 und welche KPIs zählen am meisten? (ab 12:06) Die großen Reichweitenhebel: Facebook Live, Snapchat Discover, E-Mail, Google (ab 14:49) Warum hat Axel Springer noch nicht investiert? (ab 18:12) Mit E-Commerce ist kein Riesen-Geschäft mehr möglich, oder? (ab 18:43) Diesen Trends folgt Refinery29 gerade. Was passiert mit der Homepage? (ab 19:51) So ist das Unternehmen weltweit aufgestellt (ab 22:02) Welche Plattformen sind nicht mehr so interessant für Publisher? (ab 25:40) Zielgruppe Frauen: Spiegelt sich das auch im Unternehmen wieder? (ab 26:54) Die Deutschland-Strategie von Refinery29 (ab 28:10) Können er und sein Team in Sachen SEO mit den deutschen Playern mithalten? (ab 30:52) Aus dem Leben von Philippe: Vom Austauschschüler zum Vorzeige-Gründer (ab 33:00) Wer sind die großen Wettbewerber von Refinery29? Welchen Einfluss hat die Vogue noch? (ab 38:29) Sieht man als großer Publisher mittlerweile sinkenden Traffic von Facebook? (ab 39:50) Die Marketingstrategie von Refinery29 – ohne Adsense und Content Promotion (ab 42:45) Wie geht der Publisher Mobile an? Wie wichtig sind Apps noch? (ab 45:14) Wieso sind Influencer so wichtig und wie setzt Refinery29 sie ein? (47:39)

"The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing" by Chad Pollitt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-promotion-manifesto-chad-pollitt

Sujan Patel is a hard-working and high-energy individual, who is fueled by his passion to help people solve problems.  He is the VP of marketing for When I Work, a SaaS business that he has helped grow 300% each year for the last three years. He is also the co-founder of The Content Marketer (https://contentmarketer.io/), a popular content marketing tool, and Narrow.io (http://narrow.io/), a great tool for building your Twitter following. Sajan is an avid blogger, and writes six blog posts a week for publications like Forbes (http://www.forbes.com/sites/sujanpatel/#fd290e5570e6), The Wall Street Journey (http://blogs.wsj.com/accelerators/tag/sujan-patel/) and Entrepreneur Magazine (http://www.entrepreneur.com/author/sujan-patel). IN THIS EPISODE YOU'LL LEARN: * The ins and outs of the Content Marketer tool and how to use it to its full potential. * How to get the your content to reach a wider audience. * Effective strategies for building relationships that can extend and broaden the distribution of your content. * Other great promotional tools that are easy to use and effective in their application. * Ideas and templates for reaching out to that credible experts in your field that can share your content. * How to be smart with your content marketing and avoid spam-like tendencies. * What Sujan sees as the best way to capture emails and generate more leads. * How to decide which opt-in is best to use for your audience. * About Sujan's great Twitter product for building a Twitter following. * The psychology of FOMO (Fear of Missing Out) and how you can use it to your advantage. * How commenting on blogs is still a good technique to improve your SEO and build traffic and leads to your site.

Today's question comes from Tony, who asks about content promotion. Tony mentions Derek Halpern, who spends a lot of time promoting his content (http://socialtriggers.com/). The tool I use for recycling social posts is Edgar (http://meetedgar.com/); the tool I use for my editorial schedule is Coschedule (http://smartpassiveincome.com/coschedule) Do you have a question about promoting your content? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Jessica Rhodes, I got a lot of great tips from my conversation with Jessica and was able to implement a Pinterest sharing strategy immediately after we talked. ‌ ‌ ‌ ‌ ‌ (Of course, Pinterest is just one form of social media you can successfully leverage for your business. Check out our past interviews from Twitter expert Mark Schaefer and LinkedIn expert Viveka von Rosen for ideas specific to those sites.) ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌