Podcasts about pay per click ppc

In this episode, Matt sits down with R.J. Bates III, a seasoned real estate wholesaler with over a decade of experience in the industry. Together, they take a deep dive into their personal journeys into wholesaling, exploring the ups and downs of building a successful real estate business. R.J. opens up about how the wholesaling landscape has evolved over the years, from relying on traditional methods to leveraging advanced lead generation strategies like Pay-Per-Click (PPC) and Pay-Per-Lead (PPL) marketing. He shares invaluable insights into the importance of direct-to-seller marketing, offering practical advice on how to connect with sellers in a way that maximizes results and minimizes costs. Throughout the conversation, R.J. also sheds light on the challenges of navigating regulatory hurdles in different states and how to stay compliant while scaling your virtual wholesaling operations. He emphasizes the significance of optimizing systems and processes to ensure smooth, efficient business management, even when operating remotely. Beyond real estate, R.J. opens up about his passion for music and his unique hobbies, discussing how his creativity and entrepreneurial spirit intersect in ways that fuel both his personal and professional life. The episode touches on the fulfilling aspects of entrepreneurial success, from achieving financial freedom to the personal growth that comes with owning and operating a business. For aspiring wholesalers, this episode is packed with actionable advice, practical strategies, and valuable lessons learned from R.J.'s years of experience. Whether you're just starting out or looking to scale your virtual wholesaling operation, R.J.'s emphasis on continuous learning, adaptability, and innovation in the ever-changing real estate market will leave you motivated and ready to take your business to the next level. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have an idea or tip? Send us a text!Unlock the potential of your small business with expert insights from Zaid Ammari, founder of PPC Masterminds, as we dissect the world of Pay-Per-Click (PPC) advertising. Discover how to effectively leverage Google Ads, Bing Ads, Amazon Ads, YouTube Ads, and Pinterest Ads to target local customers and drive foot traffic to your brick-and-mortar store. Ammari helps navigate the complex landscape of PPC channels, providing invaluable advice on selecting the right platforms and highlighting the benefits of working with specialized PPC agencies.Maximize your advertising ROI by mastering keyword strategies, competitor analysis, and optimal cost-per-click calculations. Learn how to avoid the pitfalls of overpaying for clicks and understand the importance of monitoring sales statistics. Ammari offers actionable tips for focusing on high-return products and enhancing your website's user experience to improve conversion rates, especially in competitive markets.Enhance your online marketing efforts with strategies to streamline the customer journey and boost lead generation. From the power of social proof and fast-loading websites to the effectiveness of video marketing and targeted landing pages, Ammari provides a roadmap for increasing conversions. Explore the benefits of retargeting on platforms like Facebook, YouTube, and Instagram, and understand how repeated exposure can build trust and drive sales.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEVisual 1stVisual 1st is the premier global conference focused on the photo and video ecosystem. Independent Photo ImagersIPI is a member + trade association and a cooperative buying group in the photo + print industry.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Join us for this special episode of The Digital Marketing Mentor as we reflect on our conversations with various guests about their experiences with PPC advertising. We cover everything from why our guests entered this industry to bid management, control metrics, conversion tracking, and GA4. Whether you're new to PPC or a seasoned pro, this Best of PPC episode will offer advice and anecdotes regarding this rapidly evolving industry. Episode Highlights The many experts we've interviewed about PPC advertisingI seem to share a few understandings: A detailed PPC audit is an excellent way to ensure a new or revamped campaign will move in the right direction and best utilize company budgets.Manual vs. automatic bidding tends to be a popular topic in the PPC community and our guests believe that the intent and goals behind the campaign should drive the bidding strategy. Digital marketers must pay more attention to the power of good ad copy as even small changes can steer a PPC campaign in the right direction.In a lead generation campaign, some key indicators to evaluate and frame the budget include the length of the campaign (how long it has been running), CPL to acquisition, visibility, and conversion rate. PPC experts emphasize the value of attribution since the cost-per-lead data often drives the connection between campaign results and company growth.Google's elimination of third-party cookies will most impact companies that don't conduct online transactions or have an e-commerce presence as it will make accessing customer data more difficult. Episode Links Susan Wenograd - Mastering Google Ads: Secrets to Success in Search, Speaking, and StrategyNavah Hopkins - English, Ethics, Education, and Encouragement in Paid SearchSarah Stemen - Effective Digital Marketing and Entrepreneurial EndeavorsDuane Brown - Destination: Digital Marketing Data  Kirk Williams - Speaking, Sparking Connections, Star Wars, and (Google) Shopping Brianna Deboever -  Office Hours | Making Alphabet Soup for Lead Quality: PPC, UTM, CRM, and MoreRachel Howle -  Office Hours  | ManuFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Daniel Vardi dive deep into Pay Per Click (PPC) advertising, digital marketing, and more.  Born and raised in Israel, after the army service, Daniel moved to New York and received a marketing degree and AA degree in Judaic studies at Yeshiva University. After working 2 years at a home improvement company as an efficiency manager, Daniel wanted to pursue his passion in online marketing and was hired as an intern at (un)Common Logic. As the PPC product manager, in addition to managing accounts operations and strategy, he is responsible for developing the entire team's expertise and keeping ahead of industry trends and changes. 

Welcome to the first episode of our Amazon DSP Series! Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon's first-party data to offer unprecedented targeting capabilities for enhanced brand visibility and tailored audience engagement. Adam and Justin get into the strategic use of DSP to target competitor audiences and integrate with existing PPC campaigns, providing insights and strategies used by us and the brands we partner with. Hear firsthand how custom audience building and creative strategies can significantly improve your targeting efforts.New to DSP? Start hereA Few of the Topics Discussed:The understanding of the DSP platform's audience targeting and creative capabilities to be utilized effectively, differentiating it from your PPC advertising strategy.Custom audience building in DSP and the ability for brands to reach users based on specific behaviors, lifestyles, and purchase history, which is updated about every 8 seconds.Accessibility of DSP through agencies like BTR Media, with lower financial barriers compared to direct Amazon self-service.How DSP allows brands to advertise beyond the Amazon website using Amazon's first-party data, targeting potential customers on Amazon-owned and third-party websites.The integration of DSP and existing PPC strategies and creating a cohesive advertising approach that maximizes brand exposure and customer acquisition efficiency.➡️ Get weekly insights from BTR Media➡️ Connect with Adam on LinkedIn➡️ Connect with Justin on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The digital age has transformed the real estate industry, opening new avenues for investors to find those all-important motivated sellers. In a recent episode of the Raising Private Money Podcast, digital marketing expert Brandon Bateman, founder of Bateman Collective, joined host Jay Conner to discuss effective strategies for real estate investors. Specializing in online lead generation, Brandon's insights reveal tactics to allocate budgets and target geographic areas to maximize return on investment (ROI) through Pay-Per-Click (PPC) campaigns.Crafting Budget Strategies for PPC CampaignsUnderpinning any successful digital marketing initiative is a sound budget strategy. According to Brandon, it's vital to consider budget allocation over a six-month period to allow PPC campaigns sufficient time to optimize and gather meaningful data. He warns against high budgets over short timeframes and suggests sustainable investments for at least half a year. Market size plays a crucial role, as smaller markets may not require hefty budgets, and overinvestment can lead to inflated ad costs. Brandon's company tailors its approach based on client goals, recommending specific channels like Google and Facebook to dovetail with market performance.The Role of SEO in Long-Term Lead GenerationWhen it comes to long-term growth, Search Engine Optimization (SEO) stands out as a strategy with potentially the best ROI. While SEO leads aren't instantaneous like those from PPC, they are earned through diligent optimization and can prove highly valuable over time. Jay Conner and Brandon delved into this, discussing the patient, strategic game of SEO and how it fits into a diversified marketing strategy for real estate investors.The Power of Data-Driven DecisionsBateman Collective's success hinges on a data-driven approach. The company shuns predictions, instead making marketing decisions based on real-world channel performance. This empowers clients to invest in digital marketing without guarantees of a specific number of leads—an approach divergent from the pay-per-lead model, but one that can build more sustainable long-term growth. Clients typically start with monthly investments ranging from $3,250 to $15,000, scaling as required, and these budgets are tailored to the client's objectives and the market conditions.Navigating PPC and Pay Per LeadPPC campaigns enable businesses to directly own their data and strategy, a contrast to buying leads from third parties. Brandon underscores that while pay-per-lead might tempt with its simplicity, the quality of leads can differ drastically, and it doesn't grant the control or data ownership that PPC offers. Moreover, utilizing PPC correctly demands specific expertise, leading many businesses to consider outsourcing this aspect of their marketing.The Art of Lead Generation and Campaign OptimizationPPC, pay-per-lead, and SEO have distinctive roles in marketing, depending on the needs and goals of a business. For those looking to generate motivated seller leads through digital channels, it's crucial to employ the right tools and techniques. Bateman Collective's service suite includes ad creation, targeting, budget management, and leading up to the point of lead generation. After that, the client takes over. This synopsis also hints at optimizing campaigns based on lead feedback, ensuring continuous improvement in lead quality.Channel Selection: Google vs. Microsoft vs. FacebookThe conversation with Brandon Bateman highlighted the importance of selecting the right platform for PPC campaigns. Google reigns supreme in volume, but Microsoft platforms like Bing offer cost-effective alternatives with lower volume. Facebook's targeting capabilities allow for reaching a broad audience and can be compared to moder

SEM is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM encompasses various paid advertising methods, with the most common being Pay-Per-Click (PPC) advertising.  

This time, the guys unpack Google's latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today's big thing—The News: Google's latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google's Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google's February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don't seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google's Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land's What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there's a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid.  Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte's books, including Building a Second Brain and The PARA Method for organizing your digital life.  Mentioned in this Episode: LHLM Office Hours are coming March 15th! Register or View Here The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

This time, the guys unpack Google's latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today's big thing—The News: Google's latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google's Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google's February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don't seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google's Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land's What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there's a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid.  Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte's books, including Building a Second Brain and The PARA Method for organizing your digital life.  Mentioned in this Episode: LHLM Office Hours are coming March 15th! Register or View Here The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Step into the world of e-commerce dominance with Steven Pope, founder and CEO of My Amazon Guy, in this exclusive masterclass.Uncover the secrets of integrating Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to skyrocket your online sales and digital marketing effectiveness.Steven dives deep into keyword optimization, revealing how a unified approach to SEO and PPC can exponentially boost your search engine rankings and e-commerce conversions.Learn crucial tactics for enhancing product visibility on platforms like Amazon, including how to master the art of keyword indexing and optimizing your listings for maximum impact. This essential guide is brimming with expert insights, practical tips, and real-world examples, making it a must-watch for anyone looking to enhance their online marketing strategies, drive traffic, and increase revenue. Whether you're a digital marketing professional, an Amazon seller, or an e-commerce entrepreneur, this masterclass offers the cutting-edge tactics and strategies you need to stay ahead in the competitive world of online retail.Support the show

What good is paying for PPC leads if you're just going to throw them away?! Brandon Bateman and Rob Wensley break down what works for the most successful wholesalers running PPC ads and how you can maximize these leads!Watch the whole playlist!https://www.youtube.com/playlist?list=PLNDQ7qfA7mTjQ2e_5Ji1N9PRsojfrZ3UxBrandon's FREE PPC Tool Kit:http://www.batemancollective.com/jerry-toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/jerrySign up for InvestorLift:https://get.investorlift.com/jerrynorton10% discount code: flippinggeniusThis podcast was originally released on YouTube. Check out Jerry Norton's YouTube channel, with over 1000 videos on all things wholesaling and flipping! https://www.youtube.com/c/FlippingMasteryTVAbout Jerry Norton Jerry Norton went from digging holes for minimum wage in his mid 20's to becoming a millionaire by the age of 30. Today he's the nation's leading expert on flipping houses and has taught thousands of people how to live their dream lifestyle through real estate.   **NOTE: To Download any of Jerry's FREE training, tools, or resources… Click on the link provided and enter your email. The download is automatically emailed to you. If you don't see it, check your junk/spam folder, in case your email provider put it there. If you still don't see it, contact our support at: support@flippingmastery.com or (888) 958-3028. Get Access to Unlimited Free Property Searches and Downloads:https://flippingmastery.com/propwire Wholesaling & House Flipping Software: https://flippingmastery.com/flipsterpodMake $10,000 Finding Deals:  https://flippingmastery.com/10kpodGet 100% funding for your deals!https://flippingmastery.com/fspodMentoring Program:https://flippingmastery.com/ftpodFREE 8 Week Training Program https://flippingmastery.com/8wpodGet Paid $8700 To Find Vacant Lots For Jerry:https://flippingmastery.com/lfpodFREE 30 Day Quickstart Kithttps://flippingmastery.com/qkpodFREE Virtual Wholesaling Kit:https://flippingmastery.com/vfpodFREE On-Market Deal Finder Tool:https://flippingmastery.com/dcpodFREE Wholesaler Contracts:https://flippingmastery.com/wcpodFREE Comp Tool:https://flippingmastery.com/compodFREE Funding Kit: https://flippingmastery.com/fkpodFREE Agent Offer Sheet & Scripts: https://flippingmastery.com/aspodFREE Cash Buyer Scripts:https://flippingmastery.com/cbspodFREE Best Selling Wholesaling Ebook:https://flippingmastery.com/ebookpod

Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service? Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He's here today to help us evaluate who the best client candidate for local PPC is. This starts with the customer journey and appreciating where they are at in their decision-making process when they're searching for a link. If it's a plumbing emergency, they're probably going to click on the top link with the closest plumber, right? But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?When it comes to local businesses, there's not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client's pain points is recommended. So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they'll likely hold you to that.Today's episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business - but is it really?There's a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries. Key Takeaways:02:05 Do you have an audience channel match for where you are advertising?04:20 What state is the searcher in when they're about to click on your link?05:54 Why organic search should be top of funnel07:07 What are the best candidates for PPC locally? 09:40 Having a vast array of different offers (to start a bigger conversation)11:29 What should you avoid with PPC?13:33 Should you niche down as a PPC agency?17:40 Why Justin only works with local businesses19:10 What is the best way to get started as a marketer with a PPC offer?22:08 What expectations are you setting with a new PPC client?23:33 Working with your client on their pain points 27:34 Why there's no room to ‘fail on the job' when working with local businesses Connect with Justin Rondeau:Website - https://invisibleppc.com/PPC Reveal - https://ppcreveal.ai/LinkedIn - Justin Rondeau | LinkedIn - https://www.linkedin.com/in/jtrondeau/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service? Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He's here today to help us evaluate who the best client candidate for local PPC is. This starts with the customer journey and appreciating where they are at in their decision-making process when they're searching for a link. If it's a plumbing emergency, they're probably going to click on the top link with the closest plumber, right? But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?When it comes to local businesses, there's not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client's pain points is recommended. So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they'll likely hold you to that.Today's episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business - but is it really?There's a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries. Key Takeaways:02:05 Do you have an audience channel match for where you are advertising?04:20 What state is the searcher in when they're about to click on your link?05:54 Why organic search should be top of the funnel07:07 What are the best candidates for PPC locally? 09:40 Having a vast array of different offers (to start a bigger conversation)11:29 What should you avoid with PPC?13:33 Should you niche down as a PPC agency?17:40 Why Justin only works with local businesses19:10 What is the best way to get started as a marketer with a PPC offer?22:08 What expectations are you setting with a new PPC client?23:33 Working with your client on their pain points 27:34 Why there's no room to ‘fail on the job' when working with local businesses Connect with Justin Rondeau:Website - https://invisibleppc.com/PPC Reveal - https://ppcreveal.ai/LinkedIn - Justin Rondeau | LinkedIn - https://www.linkedin.com/in/jtrondeau/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA...

Unveiling the hidden world of Pay-Per-Click (PPC) advertising and software development is none other than one of the founders of True Clicks, Wijnand Meijer. Meijer joins us to guide us down his unique path into PPC and software development - a journey sparked by a simple idea to bridge a gap in the market. This lightbulb moment led to the genesis of the PPC Survey, a community-led initiative that aims to share invaluable, up-to-the-minute data within the PPC industry. Since its May 2022 inception, this project has garnered an overwhelmingly positive response.Fasten your seatbelts as we navigate the most recent findings from the PPC Survey, revealing the inner workings and sentiments within the industry. We bring to you the reality of job satisfaction in the PPC realm, where seeing the fruits of their labor is the highlight for as many as 62% of industry professionals. Don't miss our discussion on the financial angles of PPC management, where we uncover that managing a single account leads to higher spend levels for in-house teams. We also shed light on the top pain points for PPC agencies, with the crown taken by unrealistic client expectations. And let's not forget the future - we're talking scripts and AI in PPC!Our deep dive doesn't stop there. We take you through the projections from the PPC Survey of 2024, laying bare key trends and forecasts. This data-heavy chat covers the rising trust in Microsoft compared to other platforms, such as Google, Twitter, and Amazon, and the average number of scripts running in each account. From the projected spend for major campaign types to satisfaction levels with Google Ads features, we've got it all. Whether you're a seasoned PPC professional, or taking your first steps in the industry, this episode is packed with priceless insights into the current and future state of PPC. You don't want to miss it!

Jared spoke with the owner of a digital marketing agency about best practices for leveraging Google Ads. The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 03:37 How Google ads begins with a basic explanation of how Pay-Per-Click (PPC) ads work 05:29 Why you should still keep an SEO-friendly website 10:58 Steps in creating a Google campaign 17:02 The role of landing pages in converting site visitors into clients 20:52 The calculation of click-through rates and how it can influence the quality score  21:47 Tips on how law firms can create powerful Google ads 22:24 How emotion-based ad content can generate stronger responses and lead to higher click rates, which improve the quality score 23:06 Leveraging keywords to trigger the display of your ads 23:45 The most specific type, exact match, ensures that Google only shows your ad when someone uses your exact keyword in their search Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Jeff Lantz https://esquireinteractive.com/ https://esquireinteractive.com/google-ads-set-up-videos/ https://www.linkedin.com/in/jefflantzesq 

Aaron Adamson, Founder and CEO of PPC Profit Pros, talks about the benefits of pay-per-click digital marketing.

PPC costs keep going upPinterest adsMore data, more reportsBrand AnalyticsFBA storage limits Q4 every year from here on outWe don't see an Amazon competitor emerge until at least 2026The fastest way to grow on Amazon will continue to be add new productsUnlock the future of Amazon for FBA sellers with Stephen Pope, founder of My Amazon Guide! In this insightful video, Stephen delves into predictions, best practices, and trends for 2023 and beyond.

Too many start-ups and small businesses waste their precious resources running Pay Per Click (PPC) campaigns without linking them to activity that drives new business. It's easy to get dazzled by vanity metrics, instead of targeting prospects who are ready to make a decision. So on this episode, we're talking about the best way to approach Google Ads and PPC advertising, with Katie Kingsbery, Senior Account Manager at RevKey.  Katie discusses the mechanics of Google Ads, the importance of keyword selection and ad copy, and the value of tracking conversions that are valuable to the business. Making sure that your campaigns are optimized to reach people further down the funnel, who are ready to buy. Katie  also shares tips for finding the right agency to manage Google Ads campaigns. Katie has seen this business from all angles - starting out on the media side with Tribune and The Wall Street Journal; then in the "belly of the beast" as an account manager at Google, and now with an agency, helping small businesses win in the PPC game. Key Takeaways: The Live Auction: It's not only about having the best product; the placement of ads is determined by a live auction system that takes into account both the bid amount and the relevancy of the ad. The Foundations of a Successful Campaign: Two primary things to consider are keyword selection and ad copy, to reach users who are most likely to be ready to take a specific action, optimizing ROI. Offline vs. Online Tracking: Businesses can link offline interactions (like phone calls) to online ad spend, ensuring they have a full understanding of their campaign's success. Finding the Right Agency: Look for someone with transparency in pricing, and who doesn't make unrealistic guarantees about lead numbers. Where Katie keeps up with the latest in media and marketing: Media Post AdAge Search Engine Land Rand Fishkin, CEO at SparkToro Kara Swisher / Formerly of All Things Digital (WSJ)  Timestamps 00:02:20           How Google Ads work and the auction system 00:05:00           Using Google Ads for a small businesses 00:08:00           Importance of keyword selection and ad copy in Google Ads 00:13:40           Counting revenue, not clicks 00:23:50           Taking a campaign from good to great 00:29:30           Finding the right agency to help you succeed 00:31:40           Pricing models for PPC and SEO agencies 00:33:30           Recommended resources 

Join us for an insightful conversation with Sam Lee, a true trailblazer in the world of Amazon advertising. Sam's journey began with crafting a thriving consulting business centered around Amazon's Demand-Side Platform (DSP), after spearheading the DSP team at Thrasio. Now at the helm of DLVRD Media, Sam's mission is clear: drive profitable growth on Amazon through a strategic blend of Organic Brand Management, Pay-Per-Click (PPC) campaigns, and the powerful DSP.Tune in to this episode for a deep dive into Amazon DSP, actionable tips for mastering PPC, and a refreshing take on achieving equilibrium in the bustling world of e-commerce. Whether you're a seasoned Amazon seller or just dipping your toes into the digital marketplace, Sam Lee's wisdom will guide you toward making waves of success. Don't miss out on this enlightening conversation! Takeaways: Importance of DSP (Demand-Side Platform): DSPs are crucial tools for Amazon sellers to run targeted advertising campaigns that reach potential customers at various stages of their shopping journey. Targeting Strategies: DSP allows for precise targeting based on demographics, interests, behaviors, and shopping patterns, enhancing the effectiveness of ad campaigns. Amazon Attribution: Amazon Attribution helps track the impact of off-Amazon marketing efforts on sales, allowing sellers to allocate resources effectively and measure campaign success. Multi-Channel Strategy: Expanding advertising efforts beyond Amazon's platform to other websites and apps can drive brand awareness, customer engagement, and ultimately boost sales. Remarketing and Audience Segmentation: Retargeting ads to previous website visitors and segmenting audiences based on their behavior can improve ad relevancy and drive conversions. Video Ads and Creative Content: Video ads have higher engagement rates and can effectively communicate a product's value proposition, leading to increased sales and brand recognition. Attribution Models: Understanding different attribution models helps sellers accurately attribute conversions to their advertising efforts and allocate budgets accordingly. Testing and Iteration: Continuously testing different ad creatives, placements, and strategies is essential for optimizing campaigns and achieving better results over time.  Quote of the Show:  When it comes to using Amazon DSP and boosting sales as a growing brand, I typically don't recommend running DSP on products with fewer than 100 reviews or anywhere less than four stars. This is because with DSP, you're charged at a CPM basis, meaning you pay for every 1000 impressions, regardless of clicks. In the PPC world, reviews play a crucial role in click-through and conversion rates. If potential customers are dissuaded by low review counts and don't click on your product, you still get an impression without paying anything. Within the DSP, charges occur when people see your ad. So, to ensure success, you need to be well-prepared. Once you're properly set up, Amazon DSP can become an incredibly powerful lever for your brand's growth. Links:Website: https://www.dlvrdmedia.com/ Linkedin: https://www.linkedin.com/in/samleenkedin/Want To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

In this episode of The Customer Acquisition Show, Tom and Nick dive into the world of Pay-Per-Click (PPC) metrics. They discuss the importance of understanding and improving these metrics for successful digital marketing. Nick emphasizes the significance of not just focusing on numbers, but understanding the behaviors behind them. They also discuss the importance of setting and meeting customer expectations throughout their journey. Chapters:00:00:00 Kickoff: Unraveling Crucial PPC Metrics with Nick Miller00:04:43 Google Ads' 'New Customers Only' Feature: A Game Changer00:05:51 The Future of Google and Facebook Ads: Metrics and Brand Traffic00:08:03 Decoding Impression Share in Search Shopping Campaigns00:12:54 The Truth Behind Google's Ad Strength Rating00:13:46 Automated Headlines and Ads: The Next Big Thing in Google Advertising00:16:56 Success Metrics vs Click Through Rate: What Matters More?00:21:35 Balancing Google's Data-driven Attribution with User Privacy00:25:01 The Power of Click Through Rates in YouTube and Google Ads for Retargeting00:27:42 Quality Over Quantity: The Role of Clicks and Conversions in Advertising Metrics00:33:14 Google Ads' Game-Changing Update to Attribution Models and Metrics00:37:40 The Impact of Data Regulations on Businesses: Leveling the Playing FieldLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode, we delve into Pay-Per-Click (PPC) advertising and uncover the winning strategies tailored for lawn and landscape companies. Whether you're looking to boost website traffic, generate leads, or increase sales, mastering PPC can significantly impact the success of your business. Join us as we explore the step-by-step process of optimizing your PPC campaigns to maximize your return on investment. We'll discuss essential tactics such as conducting thorough keyword research to identify relevant search terms, creating well-structured campaigns that align with your business objectives, and crafting compelling ad copy that resonates with your target audience. Discover the power of landing page optimization and how it can enhance the conversion rate of your PPC ads. We'll explore the elements that make a landing page effective, including persuasive content, clear calls-to-action, and user-friendly design. Furthermore, we'll explore advanced strategies like leveraging ad extensions to provide additional information and increase your ad's visibility. We'll also explore the importance of geo-targeting, negative keywords, and bid optimization in maximizing your PPC success. Learn how to set up conversion tracking to measure the effectiveness of your campaigns and the value of A/B testing to refine your ad copy, headlines, and landing pages for optimal performance. To stay ahead of the competition, continuous optimization is key. We'll discuss the importance of regular campaign performance reviews, making data-driven adjustments, and staying updated with industry trends. If you want to take your lawn and landscape company's PPC advertising to the next level, this episode will provide actionable insights and expert tips to help you win the PPC game and achieve your business goals. Tune in to this episode and unlock the secrets to PPC success for your lawn and landscape company!

Having been recognized as a 2022 Plastics News Rising Star, Jared has proven himself as an asset to the manufacturing community. In his role as Director of Digital Strategies, he manages and oversees Pay-Per-Click (PPC) campaigns, Search Engine Optimization (SEO) strategies, and various digital marketing tactics that support and enhance brand recognition/visibility. On this episode of The Manufacturing Alliance Podcast we discussed the  top-performing social media channels in manufacturing, in-house SEO, the importance of Google Business Profiles, and so much more!

Premium Members, click here to access this interview in the premium area. Ilana Wechsler of www.teachtraffic.com is a Former Data Analyst turned Pay Per Click (PPC) expert. Almost ten years ago, she founded Green Arrow Digital — a digital agency specialising in Pay Per Click Marketing for businesses. Following the success of her [...] The post 513: Ilana Wechsler – Google Ads for photographers like you've never heard before appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp In this episode, host Joie Roberts talks with Amazon PPC expert and AMZ Insiders coach Matt Atkins about common mistakes sellers make when advertising on Amazon using Pay-Per-Click (PPC). They discuss key areas where sellers can improve their strategies and achieve better results on Amazon. Outline: Introduction Interview with Matt Atkins, Amazon PPC expert Mistakes Made by Seasoned Sellers Overspending on branded terms Focusing on ACoS instead of TACoS Overinvesting in exploratory campaigns III. ACoS vs. TACoS Understanding the differences and their impact on overall business Product Launch Mistakes Insufficient keyword research Overreliance on Amazon's automatic and broad campaigns Prioritizing exploratory campaigns over targeted keywords Advice on Negative Keywords Lowering bids instead of negating non-converting keywords Maintaining relevancy with minimum bids Optimizing PPC Strategies Importance of data analysis and targeting profitable keywords Separating campaigns by match types Limiting keywords in a campaign to 10-15 VII. Bid Adjustment Strategy Utilizing automation tools for bid optimization Emphasizing human oversight Avoiding outdated data in bid adjustments VIII. Joining a Community of Sellers Benefits of sharing experiences and insights Importance of honest discussions and knowledge sharing By avoiding common mistakes and focusing on more effective strategies, sellers can improve their advertising performance and achieve better results on Amazon. Follow Joie on Instagram: @JoieRoberts.official Follow Matt on Instagram: @MattAtkins Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of Prosperous I.M. Inc, Eddy Hill.As the CEO and founder of Prosperous Internet Marketing, Inc., Eddy Hill is an expert in helping businesses achieve their marketing goals. With years of experience in the digital marketing industry, Eddy and his team have helped countless companies achieve their marketing goals and success. Eddy has also developed a trademarked program called the P.R.O.S.P.E.R. Formula, which has proven to increase prospects, sales, and retention for tens of thousands of small businesses and entrepreneurs. This program is a step-by-step guide to setting up systems to help businesses double their net bottom line.When you connect with Eddy, you'll have access to his wealth of knowledge and experience in entrepreneurship, digital marketing, and business growth. His proven strategies can help you improve your digital marketing efforts and achieve measurable results, leading to increased traffic, more leads, and higher sales for your business. Connecting with Eddy means you'll have personalized advice and support from an expert. Whether you're looking to improve your online presence, increase your social media following, or boost your website traffic, Eddy and his team can provide the tools and guidance you need to succeed.About Eddy Hill: Eddy is a number one international Amazon Best Selling author, he's the C.E.O./Founder of Prosperous Internet Marketing, Inc. and has been featured on ABC, NBC, CBS, FOX and dozens of radio stations, other publications, podcasts and media. Eddy has spoken to and taught tens of thousands of small business owners and entrepreneurs how to massively grow their businesses. He won the prestigious "Speaker of the Year" Award twice from the International Awards and Personalization Association. Through his registered trademarked P.R.O.S.P.E.R. Formula program, Eddy helps his clients set up specific systems to dramatically increase prospects, increase closing ratio, increase order average, increase sales frequency, increase productivity, decrease expenses and increase retention. The result will double your net bottom line guaranteed! Eddy's first book, Prosperous Christian, The 10 Commandments of Godly Prosperity, was not only number #1 in Christian Living in the USA, but also #1 for Professional Growth, #1 in Personal Growth, and #1 in Entrepreneurship in the US, Canada AND Mexico! Eddy is truly passionate about helping small business owners, and entrepreneurs prosper.About Prosperous I.M. Inc: As a full-service digital marketing agency and certified Google Partner, Prosperous I.M. Inc is based in Pensacola, FL, and has experienced tremendous growth, with a 500% increase in the past year. The agency is focused on helping its client partners prosper with their online marketing strategies across the US and Canada.Prosperous I.M. Inc's philosophy is centered around delivering client results. This means the agency focuses on achieving measurable outcomes that positively impact the client's bottom line. This approach can include services such as SEO, Pay Per Click (PPC) advertising, social media marketing, and reputation management. The agency's goal is to help clients stand out in the crowded online marketplace and improve their digital presence, which can lead to increased traffic, more leads, and higher sales. By partnering with Prosperous I.M. Inc, businesses can benefit from the expertise of a team of digital marketing professionals who stay up-to-date with the latest industry trends and best practices. Prosperous I.M. Inc's commitment to delivering results for clients makes them a valuable partner...

How do you make Pay Per Click (PPC) work for your firm? What's the difference between PPC, SEO and Local Ads? Can they work cohesively together or should they be used independently? Joining me for this conversation is Ameet Khabra. As a veteran PPC advertising specialist, Ameet has helped her clients achieve as high as a 500% increased ROI from their digital advertising campaigns.  Her work has included managing over $4 million in ad spend for a single client, as well as providing meaningful and measurable results for startups and small businesses. Her agency (Hop Skip Media) has carved out a position as a highly-effective PPC campaign management solution provider. They take accounts from zero to hero, working from scratch as well as taking over from other firms to get results for their clients.  Ameet gives listeners actionable tips on: [1:25] The difference between Pay Per Click (PPC) and SEO [5:40] The difference between Local Service Ads and PPC [9:30] How PPC ads works  [15:30] What to pay attention to in ad reports  [17:10] Combination of ads and how they work together  [21:50] How to figure out ad budgets and what to spend [28:55] Three types of calls to action  [34:30] Ameet's book review  Resources mentioned in this episode:What We Talk About When We Talk About Love by Raymond CarverConnect with Ameet here: Instagram Twitter LinkedIn Facebook www.hopskipmedia.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How do you make Pay Per Click (PPC) work for your firm?   What's the difference between PPC, SEO and Local Ads? Can they work cohesively together or should they be used independently?   Joining me for this conversation is Ameet Khabra.   As a veteran PPC advertising specialist, Ameet has helped her clients achieve as high as a 500% increased ROI from their digital advertising campaigns.    Her work has included managing over $4 million in ad spend for a single client, as well as providing meaningful and measurable results for startups and small businesses. Her agency (Hop Skip Media) has carved out a position as a highly-effective PPC campaign management solution provider. They take accounts from zero to hero, working from scratch as well as taking over from other firms to get results for their clients.    Ameet gives listeners actionable tips on: [1:25] The difference between Pay Per Click (PPC) and SEO [5:40] The difference between Local Service Ads and PPC [9:30] How PPC ads works  [15:30] What to pay attention to in ad reports  [17:10] Combination of ads and how they work together  [21:50] How to figure out ad budgets and what to spend [28:55] Three types of calls to action  [34:30] Ameet's book review  Resources mentioned in this episode: What We Talk About When We Talk About Love by Raymond Carver Connect with Ameet here: Instagram Twitter LinkedIn Facebook www.hopskipmedia.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

“If you're just promoting yourself, you've lost people right there. You have to give back. The more you give back, the more people are going to be receptive to you and know that you are an industry leader.“ - Brandon LeibowitzBrandon founded SEO Optimizers, a digital marketing agency that helps companies gain online traffic through search engine optimization (SEO), search engine marketing (SEM), Pay Per Click (PPC), blogging, and social media marketing (SMM). His company now employs upwards of 50 employees. Brandon began working in the space after graduating and eventually decided to start his own company centered around the free tool of SEO. Once he found success, he took the plunge and committed to it full-time. In this episode, Carol and Brandon explore what makes his business stand out from the fierce competition: something called backlinks. He also takes us on his journey from being a one-man-show to hiring a team, allowing him to focus on the business as a whole. Learn more about Brandon Leibowitz and SEO Optimizers.You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and Instagram.

What is International PPC, and how can you do it right? Digital Marketing Director, Sarah Presch, walks us through what we need to be looking for. 

On today's Podcast, I interview my friend Brandon Bateman about Pay Per Click (PPC) and SEO For motivated sellers. I first met Brandon at my Collective Genius mastermind when I was introduced to him by a mutual friend. Brandon is running the PPC and SEO campaigns for some of the biggest real estate investors in the country (including many of my friends in my mastermind). Since we spoke about motivated seller marketing on the last podcast episode on this show, I thought it would be a great time to ask Brandon to come on to the podcast so that he could share some of his PPC and SEO Wisdom with all of my listeners. This episode is packed with a lot of information related to marketing to motivated sellers. We talk about Google Ads (PPC), Facebook Ads, Search Engine Optimization (SEO), website design and many other concepts related to motivated seller marketing. Brandon is an expert in PPC and SEO, so get out your notepad and make sure you take some good notes from this podcast episode! OUR REAL ESTATE TRAINING PROGRAMS If you are brand new to real estate and want to learn more about our real estate training programs, investing in real estate, buying rental properties, wholesaling real estate, and fixing and flipping houses then please register using the free webinar training links below: FREE WHOLESALING TRAINING https://www.lexlevinrad.com/webinar FREE FIXING AND FLIPPING TRAINING If you want to learn how to fix and flip houses, I have a free fixing and flipping houses training webinar at this link: https://www.lexlevinrad.com/fixandflipwebinar DON'T FORGET TO SUBSCRIBE TO THIS PODCAST TO BE NOTIFIED OF UPDATES SUBSCRIBE TO MY YOUTUBE CHANNEL http://www.youtube.com/lexlevinrad?sub_confirmation=1 CONNECT WITH ME ONLINE http://www.lexlevinrad.com http://www.facebook.com/lexlevinradrealestate http://www.twitter.com/lexlevinrad http://www.instagram.com/lexlevinrad http://www.linkedin.com/in/lexlevinrad http://www.pinterest.com/lexlevinrad http://tiktok.com/@lexlevinrad/ DOWNLOAD A FREE COPY OF MY BOOK ON WHOLESALING BANK OWNED PROPERTIES For more real estate tips about property investment, investing in real estate, and how to start wholesaling, download a FREE copy of my best-selling book "Wholesaling Bank Owned Properties" at https://www.lexlevinrad.com

David and Clarity Creative's own Mike Thomas sit down with JLo from Jalapeño Digital to discuss all things Pay-Per-Click (PPC). Jennifer gives us the inside story on why PPC can work for pretty much everyone (yup, everyone), what it was like running Google Ads for Google, and her love of puns. David and Mike also discuss the news that maybe, just maybe, we will finally get some relief from all of those annoying robocalls! Hosts: David Forman (COO) and guest co-host Mike Thomas (Content Project Manager) of Clarity Creative Group in Orlando, FL Executive Producer: Jaime (“Jemmy”) Legagneur, Chief Enthusiasm Officer Producer: Amber Amortegui, Lead Content Producer at Flint Stone Media Guest: Jennifer Lopez of Jalapeño Digital Links: Jalapeño Digital's Facebook | LinkedIn News Link: Blocking Robo Calls For Good Tech Tip: Why you should write things down with Caleb Smith of Jefferson Capital LLC | Episode 17: Blockchain Technology Deep Dive with Caleb Smith Voice Over Artist: Jorge Hernandez Visit the TECHxploration Website: TECHxplorationPodcast.com Follow Craig and David on Social Media: Facebook | Twitter | LinkedIn | Pinterest |  YouTube Follow Florida Podcast Network on Social Media: Facebook | Twitter | Instagram | LinkedIn | YouTube Join the FPN Insiders Communities: Facebook | Clubhouse | Goodpods Additional Support Provided by: Listeners Like You and Flint Stone Media ------------------------------- Production House: Flint Stone Media Copyright of Flint Stone Media LLC 2022. Partner with FPN: Become the voice of YOUR segment of Florida!! From sponsoring episode segments through creating and growing your own branded show, we have the solution to promote you while we promote Florida! FPN Media Kit We are currently boarding shows to build out our network. And, you don't want to miss ANY of the new hosts and podcasts were have joining us. Search for and subscribe to “Florida Podcast Network” on iTunes and all your favorite podcast players to get more of this and ALL our shows. Become a Patron: Have a suggestion for the Network? Join us in the FPN Insiders group on Facebook and let us know!    FPN:  Check out the other shows on the Florida Podcast Network

Tomer Rabinovich joins us on this week's episode of Side Hustle City. He is a self-taught Amazon business owner and sought-after speaker at Amazon seller events worldwide. He is a consultant to some of the biggest names in the online sales industry and a trusted advisor to global aggregator companies. Passionate about sharing his valuable insights into Amazon selling, Tomer founded Top Dog, a community where advanced sellers come together online, in person, and at live events. With this book, Tomer hopes to help Amazon sellers transform their businesses and their lives. His goal is to extend the opportunity of selling on Amazon to anyone willing to do the work and make their dreams come true.Book DescriptionYou've launched your first product on Amazon—or second, or third—and you're planning another launch. Will it succeed? What if it fails? You need a strategy to improve the odds of success, but growing an Amazon business can be overwhelming. In Ride the Amazon Wave, Tomer Rabinovich shares critical secrets to selling on Amazon. He lays the foundation with chapters about the Amazon seller's mindset, the prelaunch process, and product launch. In the chapters on Pay Per Click (PPC), Inventory Management, and Key Performance Indicators (KPIs), Tomer provides vital steps for reaching the next level. He shows you how to go from Amazon seller to business owner, offers strategies for selling your business, and shows you how to leverage what you've created to follow your dreams. Tomer's straightforward approach is built on his experience, from quitting his job to becoming a top Amazon seller and consultant. If you're ready to ride the Amazon wave, grab this book and let's go. Support the show

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform.Fred has authored two books about automation and how to use it to gain a competitive advantagein digital marketing: "Digital Marketing in an AI World: Futureproofing Your PPC Agency" published in 2019, and "Unlevel the Playing Field: the Biggest Mindshift in PPC History" in 2022.A sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision.

One of the first resources people use when they need to find an attorney is the internet. If done correctly, a pay-per-click campaign can help your firm be the first organization they find. But that's not the only reason your firm should be using PPC campaigns. Other benefits include:

Can Five Sparks Marketing really get your businesses to show up on page 1 of google in less than 30 days for services that real buyers are searching for? Visit https://www.fivesparksmarketing.com/paid-advertising (https://www.fivesparksmarketing.com/paid-advertising) to find out.

Today we are talking about Pay Per Click advertising as part of our ongoing series about strategies from growing your audience online.My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I'm really looking forward to diving into those conversations.If you're on the fence about running ads, or trying to work out how to get started, our first two guests, Becky and Michael, should be able to help. Beck is the Managing Director, and Michael is the Creative Director, of a specialist ad agency called Digital Gearbox. They help their clients place ads on Google and on social media, and they have loads of tips and advice to share.Following on from those expert insights from Michael and Becky, I wanted to share a different perspective, from the business side of things. Of course it's all well and good hearing about ad strategy from experts, but it also helps to hear how that's worked out for people on the ground, and to look at a bit of a case study.To help me out with that, I spoke to Josh Smith from Serious Readers. He's the head of their marketing team and was responsible for running their initial ads, and for their partnerships with ad agencies in the past. They're now working with Digital Gearbox, so you'll hear a little bit from him about how that is, and how he went about finding an ad agency to work with who met his specific criteria. Full shownotes: thewhin.co/podcast

https://www.linkedin.com/in/alexlloro/ (Alex Lloro) of https://allmarketing.co/ (All Marketing Services) acknowledges that Search Engine Optimization (SEO) can be cheaper than Pay Per Click (PPC), but the best return on your investment comes from doing both. Many times PPC traffic is better quality than organic traffic as the intent to purchase is often higher. Alex is clear when he says if your goal is to make money, then traffic that converts, which is more likely to come from PPC, is the traffic you want. He emphasizes that PPC can eliminate your dependence on Google search engine algorithm changes but you'll overspend if you only do PPC without blending in some SEO. Mobile devices are shifting the balance towards PPC since the top organic results isn't even showing on the first screen due to all the ads Google displays first. Listen to the end for a compelling gift Alex is offering our listeners. Show highlights 02:18 It's SEO AND/BOTH PPC not EITHER/OR. 04:38 Getting SEO and PPC to play nicely in the same sandbox. 05:50 Collect and analyze your data to optimize your mix of SEO and PPC. 07:12 SEO is delivering less and less on mobile devices. 10:25 The benefits from optimizing your mix of SEO and PPC. 13:12 What you need to do to optimize your mix of SEO and PPC. 16:58 Learn about Alex. Email Alex at alex@allmarketing.co https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

“If you're going to be at the heart of [Amazon operations], that's going to require you to be deeply entrenched.”  -Elizabeth Greene The goal of every seller is to make more sales, but it is a real challenge to get visibility in the market. Approximately 80% of buyers only buy from page one of the search results and about 70% value organic rankings. Thankfully, there are advertising agencies that offer their expertise in this specific arena such as Junglr. In this episode, Nick and Junglr's Cofounder, Elizabeth Green share how you can leverage pay-per-click (PPC) advertising on Amazon. They also discuss important things you need to know about keywords, driving traffic, infographics, getting more positive reviews and increasing seller ratings, building out launch campaigns and Amazon operations, deciding on good pricing points, managing crises, and building your team. Running ad campaigns does not mean you'll automatically get more sales. It will take time, but you will have a joyful reap if you do not give up. Consistency is key. And while you're doing that, tune in and discover how you can claim your spot on Amazon's page one. Connect with Nick:  Website: https://www.argometrix.com/Facebook: https://www.facebook.com/argometrix Twitter: https://twitter.com/argometrix LinkedIn: https://www.linkedin.com/in/nickuresin/YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA Episode Highlights: 01:10 A Needed Service04:46 The Struggle with Keyword Attachment07:23 Building Launch Campaign: Auto Campaign vs Manual Campaign12:02 Mistakes to Avoid19:36 Sales and Reviews 28:22 FBM vs FBA and PPC Campaigns33:35 Crisis Management 38:19 Building Your Team for Amazon Operations 42:38 Consistency Builds Credibility

Pay Per Click management for dentists is an alternative to Yellow Pages ads. This article will show you how to get patients from the internet. I will share tips such as how to choose keywords, set up your Google Ads campaign, create a web page and has two free tools that my dental clients have found useful. Managing pay per click for dentists is overly complicated and requires a team of diverse skills including marketing, copywriting and website optimization. As your PPC expert, we can apply ethical methods for your campaign that will help you get the best return on investment. As a dentist, you know how important it is to get more new patients. One of the most commonly used advertising methods is Google PPC (Pay Per Click) Marketing. However, many dentists don't understand how to use it properly. By learning the proper way to set up your offer and ads, as well as how to track each campaign effectively, you can cut costs and boost your ROI! Nowadays, there is no way to reach people without advertising. All of the major search engines make billions of dollars in revenue from small businesses across the globe that advertise their products and services 24 hours a day, 7 days a week. Search engine marketing includes: keywords, pay per click (PPC), banners, pop-ups/floats, and mobile strategies. Advertisers can either manage these strategies themselves or use a 3rd party company to manage their campaigns. More info about who chose to do their own advertising. It's more than just optimizing your ads but it's https://ppc.co/ppc-for-dentists/  https://seo.co/dental/  https://dev.co/dentist/  Connect with us!  ttps://ppc.co/ // https://seo.co/ // https://link.build/ // https://dev.co/ 

Competitor analysis is an essential part of any search marketing campaign. By monitoring your competition, you can better gauge how much to bid to get more clicks. You can also develop a strategy based on your competition's keywords and ad content. In this article, we'll show you how to perform paid search competitor analysis, and identify what your next steps should be in your own PPC campaign. Paid search competitor analysis is a crucial tactic in the world of PPC advertising. It allows you to determine the strengths and weaknesses of your competitors, gives insights into how they are trying to conquer search engine results pages, and allows you to put yourself in your customer's shoes when it comes to pay per click campaigns. The two major components of any small business marketing strategy are - Search Engine Optimization (SEO) and Pay-Per-Click (PPC). SEO helps you get a seat on the top of the search listings and PPC helps you stay there. During your paid search competitor analysis you need to go through the top 10 pages for every single keyword similar to yours in order to gain the knowledge about your competitors strategies and try to find their possible weaknesses so you can face no worries while making use of them. You also need to ensure that your competition is not using some black hat seo techniques or they are not buying web traffic from other sources that you may be missing.  Learn more about paid search competitor analysis here:  https://ppc.co/competitor-analysis/  Connect with us:  https://ppc.co/ // https://seo.co/ // https://dev.co/ // https://link.build/ 

Brainstorm: How to Crush Inbound Marketing with Pay Per Click (PPC) Advertising

Tim Oppelt, Founder of Wholesaling PPC, used to work as a digital marketer for Gannett, a $3 Billion multimedia company. He left the company in 2015 to run his wholesaling business full-time. He combined his knowledge of real estate and marketing to generate 100% of his deals online. He is now implementing his systems in markets across the country to bring other investors the same success he has. Tim joins me today to talk about SEO and Pay Per Click (PPC) and how they can help your wholesale business. Tim shares some of the mistakes wholesalers make when they invest in PPC with agencies and when trying to do it themselves. Tim explains the most important thing you should do when a lead comes in and why PPC leads are different from other sourced leads. He also provides some resources to help you better understand PPC. “I look at campaigns all the time to audit them, and a lot of them are just not set up properly because people don't know how to PPC for real estate investors. “- Tim Oppelt On Today's Episode of Flip Talk: Mentioned Resources: Connect with Tim Oppelt: Check out Skip Force Not all skip tracing services are created equally, and I am telling you that you need to have the right one to maximize your profits. Check out Skip Force and it will be a game-changer for you, hands down. I made well over six figures in the last 30-days using this service. Go to skipforprofits.com and check out what they have for you. Rate, Review, Learn and Share Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. Join the community of FlipTalk fans on Facebook, YouTube, and visit our website for even more content, information, and resources about real estate investing.

Tim Oppelt, Founder of Wholesaling PPC, used to work as a digital marketer for Gannett, a $3 Billion multimedia company. He left the company in 2015 to run his wholesaling business full-time. He combined his knowledge of real estate and marketing to generate 100% of his deals online. He is now implementing his systems in markets across the country to bring other investors the same success he has.  Tim joins me today to talk about SEO and Pay Per Click (PPC) and how they can help your wholesale business. Tim shares some of the mistakes wholesalers make when they invest in PPC with agencies and when trying to do it themselves. Tim explains the most important thing you should do when a lead comes in and why PPC leads are different from other sourced leads. He also provides some resources to help you better understand PPC. “I look at campaigns all the time to audit them, and a lot of them are just not set up properly because people don't know how to PPC for real estate investors. “- Tim Oppelt On Today's Episode of Flip Talk: How Tim got started in Real Estate investing Where people and agencies go wrong when investing in PPC Finding the correct expectations and the proper criteria for your marketing campaigns Why Tim started his business and who he helps The most important thing you should do when a lead comes in Why PPC is not like any other type of lead source What mistakes people make when it comes to SEO Marketing What resources you can use to better understand PPC Mentioned Resources: PPC For Dummies Carrot Sign up for the Free Resource on Flip Talk Connect with Tim Oppelt: Website: Wholesailing PPC Check out Skip Force Not all skip tracing services are created equally, and I am telling you that you need to have the right one to maximize your profits. Check out Skip Force and it will be a game-changer for you, hands down. I made well over six figures in the last 30-days using this service. Go to skipforprofits.com and check out what they have for you.  Rate, Review, Learn and Share Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.

Tim Oppelt, Founder of Wholesaling PPC, used to work as a digital marketer for Gannett, a $3 Billion multimedia company. He left the company in 2015 to run his wholesaling business full-time. He combined his knowledge of real estate and marketing to generate 100% of his deals online. He is now implementing his systems in markets across the country to bring other investors the same success he has.  Tim joins me today to talk about SEO and Pay Per Click (PPC) and how they can help your wholesale business. Tim shares some of the mistakes wholesalers make when they invest in PPC with agencies and when trying to do it themselves. Tim explains the most important thing you should do when a lead comes in and why PPC leads are different from other sourced leads. He also provides some resources to help you better understand PPC. “I look at campaigns all the time to audit them, and a lot of them are just not set up properly because people don't know how to PPC for real estate investors. “- Tim Oppelt On Today's Episode of Flip Talk: How Tim got started in Real Estate investing Where people and agencies go wrong when investing in PPC Finding the correct expectations and the proper criteria for your marketing campaigns Why Tim started his business and who he helps The most important thing you should do when a lead comes in Why PPC is not like any other type of lead source What mistakes people make when it comes to SEO Marketing What resources you can use to better understand PPC Mentioned Resources: PPC For Dummies Carrot Sign up for the Free Resource on Flip Talk Connect with Tim Oppelt: Website: Wholesailing PPC Check out Skip Force Not all skip tracing services are created equally, and I am telling you that you need to have the right one to maximize your profits. Check out Skip Force and it will be a game-changer for you, hands down. I made well over six figures in the last 30-days using this service. Go to skipforprofits.com and check out what they have for you.  Rate, Review, Learn and Share Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.

Digital giants, Facebook and Apple, are at war! What does this mean for the consumer? Who will be largely affected by the changes that these tech giants will implement? What strategies should we have in place to make sure that our businesses will not suffer?  In this podcast episode, my guest Ilana Wechsler, gives us the details regarding the feud happening between Apple and Facebook. She talks about software updates to the iPhone that will allow users to opt-in or out of Facebook's data tracking. Ilana also gives the steps that you should do when you log-in to your Facebook ads account. We also tackle why it's important that you don't place all your eggs in one basket. Learn more from tuning in to this episode today.  Discussion Points:  0:00 The Elevation Program   4:02 Ilana's pivot in her business   6:01 Apple and Facebook are at war  6:34 Apple's phone software update  7:51 What happens if you enable Facebook to track you  10:12 Does the software update drive sales up or down for iPhones? 10:54 The impact of the update on small businesses and Facebook  11:33 Google will cut cookie tracking by end of the year  13:47 The result of explicitness of Facebook's data tracking  15:39 Is the choice to opt-in or out of data tracking a better move? 16:48 The need to invest and apply resource to your database  18:03 Using ads to build a database 18:42 Email marketing  19:42 Steps to do in your ad account now  23:34 Do not put all your eggs in one basket  24:39 Are tradies affected by the changes in Apple and Facebook?  26:00 Massive changes are to be expected industry wide  About the Guest:  Ilana Wechsler is a former data analyst turned Pay Per Click (PPC) marketing expert. She continues to run a dedicated PPC agency and managed well over $30 millions of dollars on behalf of clients. However, now, Ilana's commitment to herself is the passing on of the knowledge she's learned in her agency, especially what is working right now. Resources:  Tradie Web Guys ‘automation' - (https://www.tradiewebguys.com.au/automation/) Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/) Tradie Web Guys' Apply (qualification) page (https://www.tradiewebguys.com.au/apply/) Visit Ilana's website and check out her offerings (https://teachtraffic.com/)  Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now.

Join Nick Lamagna on The A Game Podcast with guest Chris Kelly for a second appearance updating us on his exploding PPC real estate business, bringing in over 80 deals a year and growing! Chris is the founder of Fast Sale Florida and Fast Track me, a real estate education company. Chris has a tried and tested system for figuring out how to niche down and use data to specifically target zip codes, price points and buyers allowing you to spend money on marketing ONLY to leads you actually want and put money back in your pocket and time back on your sales team to focus on your desired leads.  Chris is now teaching this to real estate investors all over the country and will soon be doing over 100 deals in one of the most competitive real estate markets in the country, proving the effectiveness of his PPC systems.  Topics on this episode include: Pay Per Click (PPC) 101 Inbound leads vs Outbound leads Differences in US vs UK Data Restrictions Marketing, marketing, marketing!!! How to avoid marketing to leads you do not want What zipcodes should you market to? How to get specific on targeting sellers How To find out what your niche is How To Avoid Entrepreneurial FOMO Is it better to do wider into more markets or deeper in your current market What is a real estate investors true business model and how does it compare to other businesses The importance of having multiple exit strategies Common PPC mistakes How To Identify a Good PPC Marketing company from a Bad company How to score you lists and leads for maximize conversions How To Generate more quality leads Fast Track me Course details And More! Check out Naked Warrior Recovery CBD and please subscribe to the podcast.  See show notes for all the ways to connect with Chris and contact Nick to start doing some real estate deals together!  Connect with Chris Kelly: Facebook: Chris Kelly on Facebook Instagram: Chris Kelly On Instagram LinkedIn: Chris Kelly on LinkedIn Websites: www.rightnowrealty.org www.fastsaleflorida.com www.fastfloridahousesale.com www.ablesterlingconstruction.com ~ --- Connect with Nick Lamagna 630.384.9443 www.NickNickNick.com Click here discounted CBD from Naked Warrior Recovery!!! Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you're subscribed to the podcast so you get the latest episodes on Platforms by Clicking Here To Subscribe Find all social media connections at Social media Links for Facebook, IG, Twitter, LinkedIn, etc.

Das Thema Pay per Click Marketing (PPC) ist für viele Praxen ein Buch mit sieben Siegeln! Du möchtest Wissen wie Google Ads und Facebook Ads funktionieren und worauf du achten solltest? Sei dabei wenn am Sonntag der nächste Clubhouse Talk mit Dr. Stefan Helka und Marketingexperte Sascha Maynert von praxismarketing.digital stattfindet. Viel Spaß mit der Episode! Euer Dr. Stefan Helka ________________________________________________________________ Entdecke mehr von uns: ✅Unsere Praxis: www.implantatzentrum-herne.com ✅ Unser Startup: www.implacheck.de

This week's episode of Sass & Sage is all about Search Engine Marketing (SEM), specifically Search Engine Optimization (SEO) and Pay-Per-Click (PPC). That's a whole lot of acronyms, right?! This week, we aim to break down and demystify organic and paid search. In this episode, Lynne and Dylan discuss the fundamentals of on-page and technical SEO—highlighting the sheer importance of content—and dive into paid search on the Google Ads Search Network. Interestingly, many business owners believe that SEO and PPC are either the same tactic or mutually exclusive. In fact, you can use SEO and PPC together strategically to boost the success of your marketing efforts! Learn all about organic and paid search this week with Sass & Sage!

What Are the Digital Advertising Formats? Since its inception in 1994, digital advertising has been steadily innovated upon. Today the diverse digital advertising landscape consists of various ad formats. You could even use an amalgamation of two ad categories to create a new one. For example, you can use remarketing with display ads to reach out to your existing visitors to remind them to complete a purchase. This section lists five of the most commonly used digital ad formats. 1. Search Engine Marketing When searching for something on Google or Bing, a few search results with the tag ‘Ad' appear at the top of the Search Engine Results Page (SERP). These ads are the result of search engine marketing. Search Engine Marketing (SEM) is arguably the most commonly used ad format. In SEM, you bid on keywords along with your competitors to appear at the top of the page. SEM ads can either be Pay Per Click (PPC) — pay every time someone clicks on your ad or Cost Per Mille (CPM) — pay for every 1000 impressions on your ad, regardless of the clicks. 2. Display Ads Ads, as we know it, began here. Display ads primarily use text and images and appear on third-party websites, which are usually affiliated with search engines or other ad networks. Many websites self-host display ads as well. The most common types of display ads are images, mobile, text, banners, pop-ups, and video ads. 3. Social Media Ads Your audience spends a lot of time on social media, and this presents a huge opportunity to advertise your brand. You can use social media platforms such as Facebook, Twitter, YouTube, Instagram, Linked In, Reddit, etc. to promote your brand and products. Social media ads can help you right from building a community, generating leads and increasing event attendees, to boosting website conversions, app installations and growing footfalls to your retail store. 4. Native Advertising Native ads can appear on social media sites or other web pages, and they don't look like typical ads. They appear under ‘Recommended Reading', ‘Related Stories' or ‘Promoted Stories' that visually match the content you're currently reading, only upon clicking, you're redirected to the advertiser's website. Native advertising is generally routed through content discovery websites such as Taboola, Outbrain, and Columbia to name a few. 5. Remarketing Have you ever checked a product on Amazon and later while scrolling through your social media feed come across an ad for that exact product? That's remarketing. Also known as retargeting, remarketing uses cookies to follow you on the web. Almost every major social media platform as well as Google currently offer the remarketing feature. for more details, kindly look podcast manager Facebook page --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/digital-influencer/message Support this podcast: https://anchor.fm/digital-influencer/support

Sean White, CEO of Whiteboard Marketing, specializes in helping dental offices establish an effective media presence and optimize available web search tools. When it comes to ensuring a thriving practice, today's tools go far beyond the traditional referral. Knowing how to harness the power of Google and related technology requires specific expertise that Sean shares in detail. Google's coveted “front page” real estate involves Page 1 points of entry for prospective patients including Google's Pay Per Click (PPC) ads, the Google Local 3-Pack (maps, review and listing) and search engine optimization. Proximity, relevancy and Google reviews are the first things to consider optimizing and are featured at the top of any given search return, but it can involve more time than pay-off for the inexperienced practitioner. When it comes to the most valuable real estate, the search results below the ads, maps and business listings are actually where 60-70% of prospective patients click for more information, especially if they are on a desktop computer. The payoff is significant, but the effort is unlikely to succeed without a commitment of time and resources to manage search engine optimization (SEO). Dental practices need to be aware of domain settings, logo icons, webpage tags and unique content creation (website, blog). To climb the ranks to Google's Page 1 it requires time, patience and persistent effort to manage tools and track return on investment. Follow-up is necessary to ensure that, once they convert and click through, prospective patients arrive at a user-friendly website that includes things like an interface that is friendly, provides access to a one-click phone call from the screen, offers live chat and online options for scheduling and bill payment. Main Takeaways Why understanding Google search is key to growing a dental practice. (04:34) What is Google Pay Per Click and how does it work? (08:25) What constitutes the Google Local 3-Pack offering? (10:11) The majority of prospects click through on the actual search returns, which are trickier than Google ads and require commitment and optimization. Here's why. (19:20) Best practices for optimizing and leveraging Google products in ways the search engine will reward with improved visibility. (24:52) Key Quotes “If you're a dentist trying to figure out how to work all this stuff you're essentially wasting money. We want you to be in the chair, treating your patients and doing what you're best at.” “There's 20 to 25 potential results on that first page of Google, which is enough for most folks to look at. Some folks don't even know how to go to the next page. So the answer is, Yes. You definitely want to be on the first page.” “What SEO is about is generating opportunities: Phone calls, web forums, web chats. The days of key word rankings and searching for yourself and not showing up — you can't have that mindset anymore. You've got to look at the back-end data.” “You have to have your conversion tracking set up on Google analytics because that's the real true testament to the efficacy of SEO. That's what the goal should be of your marketing partner or yourself — tying lead generation to your SEO efforts.” “Any SEO company that's confident in what they do should be more than confident telling you that you're going to get at least three to four patients a month on a minimum just from your SEO effort.” “If you want to be available and have a good presence in all the factors, then it costs money to do that and typically it's a really good value.” “Ultimately, without sales nothing happens. You gotta get your phone to ring more than it is. You gotta be able to convert new prospects over the phone and over chat and over web forums. You gotta have scheduling ambassadors if you really are truly interested in growing a practice.” Snippets 02:49 - 03:40 - A little background about Sean White, CEO of Whiteboard Marketing 22:12 - 22:25 - Major Google ad...

What is a Virtual CMO? - http://virtualcmo.expert/1) Owned Media - Your Website, Blog, YouTube channel, Podcast, Facebook Page, Email, etc. This is the media you control. 2) Earned Media - Appearing as a guest on someone else's blog, YouTube channel, or Podcast. Being featured in the news or in an industry publication. Also called “Publicity”. 3) Paid Media - Google Ads, Facebook Ads, YouTube ads, direct mail, etc.Earned, Owned, and Paid Media Further Defined Earned mediaIf owned media sites are the destination then earned media is the vehicle that helps people get there.What good is a website or social media site if no one is seeing or interacting with it? That's where earned media comes in. Earned media is essentially online word of mouth, usually seen in the form of ‘viral' tendencies, mentions, shares, reposts, reviews, recommendations, or content picked up by 3rd party sites. One of the most effective driving forces of earned media is usually a combination of strong organic rankings on the Search Engines, and content distributed by the brand. First page rankings and good content are typically the biggest drivers.Rankings on the first page of the search engines place your owned media sites and content links in a position to receive higher engagement and shares, which is why a good SEO strategy is crucial. When it comes to brand content, interesting, informative content can come in all shapes and sizes. Whether it be a blog, info-graphic, video, press release, webinar or e-book, the bottom line is that the content has to be worthwhile in order to receive the value of earned media; which is why a great content strategy is also important.Owned mediaOwned media is any web property that you can control and is unique to your brand.One of the most common examples is a website, although blog sites and social media channels are other examples of owned media properties too. Channels like social media and blogs are extensions of your website, and all three are extensions of your brand as a whole. The more owned media you have, the more chances you have to extend your brand presence in the digital sphere. (Check out our post on SEO for blogs to earn better rankings!)Paid mediaPaid media is a good way to promote content in order to drive earned media, as well as direct traffic to owned media properties.Paying to promote content can help get the ball rolling and create more exposure. Social Media sites like Facebook, Twitter and LinkedIn offer advertising that could potentially help boost your content as well as your website. Another way to gain more exposure for your content is to pay influencers to rep your products or services, impacting the reach and recognition your pieces receive. Using retargeting, Pay Per Click (PPC) and display ads is an effective and more direct way to drive searchers to your owned media sites like your website, to help increase traffic and/or conversions.

Author and Podcaster Kevin J. Kessler is joining Daniel once more for a new episode of Codeless Radio. In the world of digital marketing, two acronyms you're going to hear a lot are SEO and PPC. What's the difference between the two? How can they help you? Which one should you be spending your marketing budget on. This week, Daniel and Kevin are unraveling the confusing differences between Pay-Per-Click (PPC) advertising, and Search Engine Optimization (SEO) and how both can benefit your business with a little strategic planning. 

Have you ever wondered why some PPC specialists get the most out of their campaigns while others can't get their ads to convert? In many cases, it's because they are using bid optimization tools for their marketing campaigns. Bidding software is used to optimize bids (how much you're willing to pay for ad clicks) many times a day. The software bases its decisions on many different data points such as profit, conversion value, and more. In this episode, I am talking with Reza Zadeh from AdSpert (adspert.net) about bid optimization tools, which they provide for Google Ads, Amazon, Bing, and Yandex. Follow Me Online Here: ------------------------------------------------------ LinkedIn: https://www.linkedin.com/in/artemdaniliants/ Facebook: https://www.facebook.com/artem.daniliants Twitter: http://twitter.com/artemd Website: http://www.daniliants.com

This kills businesses and devastates employees.... It's dependency on other businesses that can shut you down with one push of a button. Todays video will help you to be aware of the RISK when using Amazon FBA, Amazon Per Per Click (PPC), Amazon Affiliate Program, Facebook ads, Google Ads, Paypal and more...

In this episode, you will learn more about Search Engine Optimization (SEO) vs Search Engine Marketing (SEM) and you will understand what the difference is. You'll also learn how this is related to Pay Per Click (PPC) advertising and Social Media Marketing (SMM).Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-10/seo-sem-ep-10.htmlAll episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlDownload our free SEO Checklist: https://www.dragon-digital-marketing.com/offers/seo-checklist.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Today we break down Keith’s unsuccessful Amazon private label business, and explain what he should have done to generate a greater profit. We break down the costs of sourcing and selling a product through Amazon, including fulfillment by Amazon fees (FBA) and Pay-Per-Click (PPC). We explain how to get your product to rank against keywords, including doing giveaways through 3rd party services. We also talk about Keith’s product and what he has to do to get it to his 5X requirement. We talk about some of the disadvantages of building a business on Amazon, including the lack of end-buyer interaction and customer feedback, inhibiting the expansion of your product lineup. We advise that you need unique and niche ideas to make it on Amazon. -Costs, Amazon Fees (FBA, PPC)1:39-More About Sourcing and Pricing; FBM; Using Facebook 11:38-Making Money vs. Building a Business; Disadvantages of Amazon 15:02“If you’re going to sell something on Amazon, make sure you can source it for 20 percent of your cost. Or, said differently, make sure that you can charge 5X of what you’re going to buy the product for. Not including shipping, just for what you can get it for in China, or U.S., or Mexico, or wherever you’re gonna have it made. Because that’s what it’s gonna take to actually make a decent margin -- I’m talking about maybe a 20 percent net margin -- by the time you pay for all these fees.” 3:31

Marathi Digital Marketing Podcast by Akshay Bhabutkar. Digital Marketing Modules hya nawin episode madhe mi modules war thodkyat mahiti sangitale aahe.1.Content Marketing 2.Search Engine Marketing (SEM) 3.Search Engine Optimization (SEO) 4.Affiliate Narketing 5.Email Marketing 6.Wodrpress Website Design 7.Pay Per Click (PPC) 8.Mobile Marketing etc etc....

About Michael Short Waas-pro & Blitz Industries WHAT I DO: Since 1999, I've helped PAINTLESS DENT REPAIR (PDR) PROFESSIONALS, AUTO BODY SHOPS, AUTO DETAILERS / MOBILE DETAILERS and OTHERS leverage online marketing strategies to generate leads, add clients and increase revenue. HOW I DO IT: My team and I developed a "done for you", conversion-focused mobile-ready website system...ProSites by Blitz Industries. (http://industry-pro.com) We also help our clients with other digital marketing services such as; proven Search Engine Optimization (SEO) strategies, Pay-Per-Click (PPC) management and Social Media Marketing (SMM) to get more customers, increase influence, and free up their time. (Learn more at: http://blitzindustries.com) WHO WE WORK WITH: I've personally redesigned/built and optimized websites of A-List Companies, Entrepreneurs, Non-profits and Consultants including. https://waas-pro.com/ https://blitzindustries.com/ https://www.linkedin.com/in/michaellshort/

About Michael Short Waas-pro & Blitz Industries WHAT I DO: Since 1999, I've helped PAINTLESS DENT REPAIR (PDR) PROFESSIONALS, AUTO BODY SHOPS, AUTO DETAILERS / MOBILE DETAILERS and OTHERS leverage online marketing strategies to generate leads, add clients and increase revenue. HOW I DO IT: My team and I developed a "done for you", conversion-focused mobile-ready website system...ProSites by Blitz Industries. (http://industry-pro.com) We also help our clients with other digital marketing services such as; proven Search Engine Optimization (SEO) strategies, Pay-Per-Click (PPC) management and Social Media Marketing (SMM) to get more customers, increase influence, and free up their time. (Learn more at: http://blitzindustries.com) WHO WE WORK WITH: I've personally redesigned/built and optimized websites of A-List Companies, Entrepreneurs, Non-profits and Consultants including. https://waas-pro.com/ https://blitzindustries.com/ https://www.linkedin.com/in/michaellshort/

Delighted to speak to Neil Robbins MD of Silverbean and AGY47. At Silverbean, they work with businesses across sectors and sizes to accelerate sales by developing and implementing bespoke marketing strategies. Their mission is to support your business using strategic thinking and data-driven decisions.For over fifteen years, Silverbean have worked with clients including L’Oreal, Clarks and HelloFresh, as well as SMEs and start-ups from across the UK and beyond. From Search Engine Optimisation (SEO) and Pay Per Click (PPC), to Conversion Rate Optimisation (CRO), B2B and Affiliate Marketing to transform your marketing and generate more revenue for your business.

Welcome to the Digital Nomad Cafe Podcast, todays guest is Daniel Hall from http://danielhall.tech/about/Working with brands such as Toys R US & Rentokil on their PPC, Daniel has been consistently ranked first in the world on Upwork for Pay Per Click / PPC whilst working as a freelancer. He literally wrote the book on how to make money as a freelancer! See it here https://amzn.to/31PnRqdTune in to hear the ups and downs of working online on job sites like PeoplePerHour & Upwork as well as why working with agencies can be a great way to get recurring work or turn into an absolute disaster! This episode has a ton of interesting stories that every freelancer should hear.Check out Daniels Upwork Profile Here Subscribe & Review the Digital Nomad Cafe Podcast on iTunesSubscribe on SpotifyPodcast Topics:0:53 - Intro to Daniel1:44 - Why Daniel started to work Online7:53 - How to stand out on Upwork in the beginning when your profile is not built up9:30 - Do a quick audit with some suggestions to stand out - Never work for free!13:30 - Become comfortable challenging clients! Daniel tells a story of an upwork customer who wouldn't take his advice and then spent $17k on PPC with Zero sales with other freelancers.15:15 - Only take on jobs you know you can perform on15:40 - Daniel won't do phone-calls! Find out why... It's a really interesting18:35 - Managing PPC for Toys R'Us in Australia & New Zealand20:45 - How Daniel charges for his PPC based on revenue spent21:05 - White-labeling your services for agencies & the benefits of working with agencies as a freelancer27:25 - Upwork Rankings - how does it work? Getting back into it after taking a break.33:00 - Disconnecting - Why it's so important to set filters for your own mental health38:00 - Having small clients vs large clients. Which is better?39:30 - Negatives of working with agencies as a freelancer.45:55 - Should you work with agencies or work with clients directly?47:00 - Choosing your battles!49:30 - Getting back into sales mode!Join the Digital Nomad Cafe Podcast on Social Media. #digitalnomadcafeConnect on LinkedInConnect in Twitter Like our Facebook Page Follow my InstagramJoin me on Pinterest Youtube ChannelRSS Feedhttps://feed.pippa.io/public/shows/5b1810bb1d1f7cfc53070f83 See acast.com/privacy for privacy and opt-out information.

Have you ever been to a negotiation where it takes a contractor 30-45 days to come back with a meaningful repair quote? Do you want to go through your transaction process quicker and more efficiently? Join Daniel Ramsey of MyOutDesk and Christian Adams, the CEO of RepairPricer. He is an experienced leader with a demonstrated history of working in the real estate and information services industries - and skilled in Search Engine Optimization (SEO), Data Analysis, Digital Marketing, Pay Per Click (PPC), and Real Estate lead generation and management. Christian's company, RepairPricer leverages in-house pricing experts, satellite imagery and AI technology to translate complicated inspection reports into accurate repair estimates for realtors and their clients.

Want to know what’s working RIGHT NOW for care providers using pay-per-click marketing? In this episode, featuring Tobi Alli Usman, you will discover: What is “intent marketing”, particularly Pay-Per-Click (PPC) marketing using Google and other search engines for care homes and care operators. Why, in all likelihood, you are under-utilising PPC marketing. What’s working RIGHT NOW in the PPC world. For example, imagine a a son or daughter that lives in London, but their parent who needs a care home lives in Birmingham. How can you target that London person who’s looking for a care home in Birmingham? What keywords to use – words which suggest someone might be looking for a care home – for example, care or nusing homes in a particular area. The basics of Google “text ads” to drive traffic to your care home website How Tobi uses a “recording suite” to find out EXACTLY where once someone goes to your care home website after clicking on an ad, this enables you to monitor what happens afterwards e.g.how many of those visits turn into a phone call, an e-mail, a form submission, or a live chat lead. How the recording suite enables you to listen to any telephone calls made, for training purposes. How you can investigate which keywords are responsible for generating the leads, and which do not. This will help you understand what 20% of the keywords are responsible for 80% of leads How and why different keywords work for different homes in different areas Why different regions have different costs per click How you can calculate the average cost per click, BEFORE setting up a PPC campaign . e.g. if an average cost per click was £2, if you want to get a minimum of 10 clicks to your care home site this will equal £20 a day. How one care provider, using Google and Bing ads, a 24-hour live chat and re-marketing strategy secured a 350% revenue growth week-on-week. Why your care operator MUST consider using Bing, as much as Google. For example, most people using Bing are ageed between 40 and 50 which, for care home leads, is a prime audience to target and, at the moment, Bing is about a third of the price of Google. The reasons why care homes must use Live Chat more than other business sectors. How care providers can use real human live-chat 24-/7 representatives - real human beings, not bots! Why, for PPC, your landing page is VITAL in pushing up conversion rates i.e. increasing occupancy faster. E.g. the core USP for the care home, and relevant information about the home, and “trust-builders” such as testimonials from families, awards, staff training Why your care home website must have “lead triggers” e.g. brochure requests and the 24-hour live chat          

Part 7 of 7 from our Building Your Brand seminar.Why would you pay to appear in Google?! The answer is simple, to get more customers. It also works with LinkedIn and Twitter. In this episode, we look at when you may choose to use a PPC campaign alongside your SEO to help your business grow.Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf

Wondering if your digital advertising budget is going to good use, or out the window? Explore five common Pay Per Click (PPC) mistakes legal marketers are making and how to address them.  READ ORIGINAL BLOG HERE - https://www.consultwebs.com/blog/2019/02/five-common-pay-per-click-mistakes-law-firms-make-82351/

PPC atau Pay Per Click adalah salah satu metode yang dilakukan oleh para marketer untuk memperluas branding. Kali ini gua mau berbagi tips soal Pay Per Click biar optimal. Bukan bermaksud menggurui, cuma mau berbagi. hehe.

In this episode, Louis Massaro discusses the difference between Search Engine Optimization (SEO) and Pay-Per-Click (PPC). You'll learn: What you should know before choosing SEO or PPC. How to properly implement SEO or PPC into your marketing plan. Why you need to understand how SEO and PPC work before choosing an outside marketing service. Are you thinking about doing SEO or PPC? There's a lot to understand about these two types of online marketing strategies. They each have their strengths and both can prove very profitable when implemented properly into your moving company. But it's important to understand the differences between them. Decide if SEO or PPC are right for your company by listening to SEO vs. PPC now. Subscribe to my YouTube channel for more tips on growing your moving company. Get free on-demand video training on how to book more moves and learn The 6 Stages of a Moving Company Sales Machine. Follow me on Instagram for daily tips and motivation.   ABOUT Louis Massaro is the world's leading moving business trainer and success coach. He's the founder and CEO of Moving Mastery, a training, coaching, and education company dedicated to helping moving company owners, managers and employees reach higher levels of success in their business. Through his coaching programs, online training and live seminars he's helped hundreds of people unlock their full potential by giving them the strategies and systems to take their moving business to the next level. Louis opened his first moving company at 19 years old with two rental trucks and after overcoming many challenges and struggles, he went on to build a $20 million a year business. His company, Neighbors Moving & Storage had locations nationwide performing local moves, long distance moves as well as storage. After 16 years of success in the moving business, Louis sold his companies and is dedicated to helping others “Profit in Their Business and Thrive in Their Life”. Meet him at LouisMassaro.com  

In this episode, Michael and Chris talk with Bob Alesio talk about paid search advertising, and how to use pay-per-click to build your painting business. Learn what makes it cost effective, and how PPC campaigns work. Grow Your Painting Business is a free podcast from SearchPrimer.com. In this episode, we cover: What's the difference between paid search and organic traffic? What are the main Pay-Per-Click (PPC) format? How does Pay-Per-Click (PPC) work? How does it show up on Google results? How do agency experts build a PPC campaign? Can you do PPC on your own? How much should you budget for PPC? How do Google and PPC agencies ensure PPC is fair and cost-effective? For more information on the tools and resources mentioned in this episode, please visit: SearchPrimer: https://www.searchprimer.com/ Industrial Clicks: https://www.industrialclicks.com/ Google Ads: https://www.ads.google.com/ A David Creation: https://www.adavidcreation.com    

In this episode, we talk about 6 Best Google Ads Keyword Research Software Tools - Adwords Pay Per Click PPC Campaigns.

Matt Bertram, C.P.C., is a consultant in digital marketing and social selling, author, local keynote speaker, and trainer. He is currently the Co-Host of the most popular SEO podcast on iTunes and is Interim COO at eWebResults, a top internet marketing agency since 1999. Matt happens to know more than a thing or two about building a brand online. Our talking points include: The evolution of the internet The evolution of internet marketing The evolution of branding How to do a Pay-Per-Click (PPC) marketing campaign Why you should use WordPress over Wix You can see Matt's work at https://www.ewebresults.com/ and listen to his popular SEO podcast at https://www.ewebresults.com/best-seo-podcast p.s. show us you are listening by taking a screenshot of this, sharing it on your Instagram story, and tagging @J_Paris_ ! Also be sure to leave us an HONEST review on Apple Podcasts to help us spread the message of growth even further. Thanks!

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by Marin Software, extrapolated from billions of dollars of PPC budgets. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was responsible for machine learning improvements to various Google products, including search, Gmail and the Google Assistant. At the time, we wrote that it wasn’t clear what Giannandrea’s involvement with Siri would be, but the virtual assistant definitely could definitely use his help. Indeed, earlier this week, Apple merged Siri and its machine learning groups under Giannandrea’s leadership. He’s now “Chief of Machine Learning and AI Strategy.”

During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by Marin Software, extrapolated from billions of dollars of PPC budgets. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was responsible for machine learning improvements to various Google products, including search, Gmail and the Google Assistant. At the time, we wrote that it wasn't clear what Giannandrea's involvement with Siri would be, but the virtual assistant definitely could definitely use his help. Indeed, earlier this week, Apple merged Siri and its machine learning groups under Giannandrea's leadership. He's now “Chief of Machine Learning and AI Strategy.”

Ilana Wechsler is the founder and director of Green Arrow Digital, a boutique digital agency, specialising in Pay Per Click (PPC) marketing. About Ilana Wechsler Ilana, a former Data Analyst, turned PPC expert has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC, IT and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their businesses online. Ilana currently lives in Sydney, Australia with her husband and 3 children. Connect with Ilana GreenArrowDigital.com Facebook YouTube Please listen to the podcast to hear Ilana's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, James Schramko, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US

Welcome to Episode 20 of The VentureFizz Podcast, the flagship podcast of Boston's most trusted source for startup and tech jobs, news, and insights! For this episode of The VentureFizz Podcast, I interviewed Howard Kogan, CEO of WordStream. WordStream is a venture-backed SaaS company and a thought leader in the world of Pay-Per-Click (PPC) marketing. They develop online advertising software and provide managed services to help businesses and agencies grow through paid search and paid social. Howard is an expert at growing and scaling companies as an executive, and his track record speaks for itself. The last two companies he was apart of—Communispace and Molecular—were both acquired. In this episode, we cover lots of topics like: -The journey through his career -Building the foundation to allow your company to scale -When you should hire a COO -What companies might be thinking about when it comes to an acquisition -And a lot more! Lastly, if you like the show, please remember to subscribe to and review us on iTunes, or your podcast player of choice! And make sure to follow WordStream on Twitter @WordStream and VentureFizz @VentureFizz.

Our interview with Zach Goldie, a mechanical engineer turned copywriter turned PPC genius, reveals the 3 keys to PPC success. We talk about how he was able to boost conversion on his pages by making a few tweaks to his google adwords campaign.

On today's show, I walk you through 3 of my websites revenue for the year. I give you an example of a small website (under 150 unique visitors per day), a medium sized website (under 500 unique visitors per day) and finally a large website that had 1.4M page views during 2017.  I talk about how much money I made on each website, and give you ideas on how much work was involved to get that revenue.  Then I give an update on my Private Label product I'm selling on Amazon. I have been running Pay Per Click (PPC) ads since I launched the product, and I give you my tips that I have worked on to reduce my ACOS from nearly 100% down to the low-teens. Finally I give you some goals that I have for 2018 and some of the things I'll be working on.

Epic Real Estate Investing shifts gears to dive deep into the world of pay per click marketing for motivated sellers with PPC professional Scott Corbett. Expand your business to include this powerful lead generation strategy and obtain the most valuable motivated leads that money can buy. If you are on top of your follow-up game and have reliable lead response processes, you are ready for a lead generation strategy that guarantees to turn up distressed sellers. PPC mastery is this way. Listen! ______   The free course is new and improved!  To access to the two fastest and easiest strategies to a paycheck in real estate, go to FreeRealEstateInvestingCourse.com or text “FreeCourse” to 55678. What interests you most? • E.ducation • P.roperties • I.ncome • C.oaching

What does it take to construct a solid and well performing Pay Per Click (PPC) campaign? How can you avoid typical pitfalls and common mistakes that many sellers make? On this episode of The Amazing Seller, Scott sits down with Jeff Cohen from Seller Labs to go over KEY elements that make up a successful PPC campaign. You’ll hear them discuss the role of sponsored ads, keywords, the “Halo Effect” and much more! This is an in depth and detailed episode that you don’t want to miss! Make sure you have pen and paper near by - there are several tips that you’ll want to check out later. Increasing your PPC bid You might be tempted to think as many other Amazon sellers do that to maximize your ACOS you’ll need to decrease your PPC bid. Don’t be so quick with that response. You might want to slow down and consider INCREASING your PPC bid to have that effect. On this episode of The Amazing Seller, Jeff Cohen explains why this method works and why you need to take a good look and possibly an audit of how you are proceeding with your PPC strategy. Are you really ready to take your ecommerce business to the next level? Make sure to catch this episode so you have all the tools you need to get there! Common issues with Keywords Do you struggle with finding the right way to use keywords and search terms? Are you wondering if there is something you can do to maximize your efforts so you are wasting resources? Look no further! On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Jeff Cohen as he goes over common mistakes he has seen Amazon sellers make when it comes to keyword optimization. If you are ready to really hone in and make the most of your keyword efforts, sit down and take your time with this episode! How to Start a Paid Ad Campaign What does it look like to start a successful paid ad campaign? How do some of the top sellers on Amazon start their campaigns? On this episode of The Amazing Seller, you’ll hear from Jeff Cohen as he describes how he starts his ad campaigns. Make sure you take the time to really listen to what Jeff has to share, you might even consider pulling up your ad campaign and see if what you are doing matches up with what Jeff talks about. If you haven’t started an ad campaign, this is the episode that you want to earmark and come back to - don’t miss it! How Seller Labs Can Help YOU! What can you do to get the most out of ecommerce tools like the ones offered by Jeff Cohen and his team at Seller Labs? Do companies like Seller Labs even care about the average Amazon seller and their experience with their products like Ignite? On this episode, you’ll hear from Jeff Cohen as he explains how his team at Seller Labs works with sellers like you to improve upon their tools. If you’ve been wondering how support platforms like Seller Labs work, make sure you catch this episode to get the inside track from Jeff - you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Jeff Cohen joins the podcast. [6:30] Setting up the correct PPC campaign structure. [16:00] Does raising your PPC bid maximize your ACOS? [22:30] Using sponsored ads to target your competitor. [28:00] Does Amazon pay attention to the sellers who spend the most money? [33:00] What is the Halo effect? [38:00] Common complaints around Keywords. [58:00] How Jeff starts a new sponsored ad campaign. [1:01:30] Jeff talks about why he created Ignite. [1:08:00] Parting thoughts from Jeff. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ppc Sellers Summit www.theamazingseller.com/Ignite Scope Seller Labs www.sellerlabs.com/contact

What is it like to have the insight and wisdom of ecommerce industry leaders just a click away? You don’t have to wonder! Join Scott, Chris, and Dom on another special edition of The Amazing Seller for a TAS Power Hour. On this episode you’ll hear the guys address an aggressive PPC launch strategy, how to rank for keywords, and so much more! If you are ready to dive in and learn some great information that will help you zoom past the competition, make sure you take the time to catch this episode! PPC Strategy How will you position your Amazon product listing for maximum exposure and ensure it’s on the right path toward robust sales? One of the best methods to achieve this goal is to make sure you have a solid Pay Per Click (PPC) strategy in place. On this episode of The Amazing Seller, you’ll hear from ecommerce expert Dom as he breaks down an aggressive PPC strategy you can implement TODAY that will help you get the results you are looking for. Don’t fumble around in the dark! Learn from guys like Dom who have been around for awhile and have the battle scars to show for it! Consider it an Investment Do you consider your efforts to build a thriving ecommerce business selling on Amazon as a get rich quick endeavor or do you see it as a long-term investment plan? If you are looking for quick cash and an easy no hassle way to get it, you might be looking in the wrong place! On this episode of The Amazing Seller, Scott, Chris, and Dom explain why selling on Amazon should be considered with a long view in mind. What are you willing to pay to get this business up and running? You need to make sure you have the right mindset, you will “lose” money in the beginning - but don’t think of it as a loss, consider it an investment. To hear the guys explain this concept even further, make sure to listen to this episode! Begin with the End in Mind Wouldn’t it be great to have the personal rundown and launch list of one of the leading ecommerce industry thinkers? Imagine how you could adjust your approach and rely on the wisdom of someone who has been successful and knows the way to get there. On this episode of The Amazing Seller, Dom generously shares how he approaches product research, product launch, and promoting his product listing. If you’ve been waiting for that one KEY insight or lesson that will help you get an edge on your competition, make sure you listen to this episode! Best Seller Ranking One of the best ways to make sure your business if off to a great start is to double check your product listing. There are steps you can take to ensure that you have fully optimized your product listing so there is nothing in the listing itself that is causing you to show up at a lower ranking when buyers search for products in your category. On this episode of The Amazing Seller, Scott, Chris, and Dom explain how you can optimize your product listing and make sure you are doing everything you need to show up with a strong Best Seller Ranking (BSR). Don’t leave any stone unturned! Make sure you catch this episode to stay on top of your game! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] Jump into this TAS Power Hour session. [8:00] The guys talks about a good PPC strategy. [14:30] What does it take to get a high ranking on search terms? [29:00] You will lose money in the beginning - consider it an investment! [39:00] Dom talks about his ideal launch strategy. [45:00] Be patient with your PPC strategy and how to budget for it. [1:01:00] The guys talk about sales and BSR for one of their listings. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/fb Scope Seller Labs www.1kfasttrack.com www.theamazingseller.com/buildlist www.theamazingseller.com/ppc www.theamazingseller.com/splitly

Sometimes the simplest phrases can be the most helpful. What phrases or sayings have helped you stay focused and on target toward your goal of success and business growth? On this episode of The Amazing Seller, Scott shares some helpful insight from a fellow TAS follower like you! His phrase is simple but helpful - Research,Take Action, and Refine. This clear and constructive advice can help you cut through the complexity and focus on what really matters! To hear Scott go further with this topic and also address questions from TAS listeners like you, make sure you catch this episode! Dealing with Negative Product Reviews What do you do when a negative review starts gaining traction and people keep upvoting it on your product listing? Is there any way to combat this difficult situation or do you just have to suffer through it? On this episode of The Amazing Seller, Scott explains what options you have at your disposal to react to this negative turn in product reviews. He also breaks down why you should be cautions moving into more highly competitive categories that tend to attract more of these negative assaults on your product reviews. Make sure to catch this episode to hear Scott go even deeper with this topic! Search Terms Amazon Buyers Use You know the search terms that your buyers use when you get them in via Pay Per Click (PPC), but what about the organic sales, what search terms are those buyers using? Imagine the benefit that would be to your efforts if you knew what search there those buyers were using! On this episode of The Amazing Seller, Scott breaks down how you can start to build a picture of what words and phrases those buyers are using to arrive at your product listing. Take note that this tool isn’t perfect and it can be difficult to figure out exactly what search terms those buyers were using but this should give you a good place to start. Find out more from Scott by listening to this episode! Competing with Products that have a Patent Pending If you are in your product research phase and you find a great product that you KNOW will position you for huge profits but realize that you competitor has a patent pending on their product, what do you do? Do you give up? Do you move forward? Is it even worth the headache? On this episode of The Amazing Seller, Scott goes over options you should consider if you find yourself in a similar situation. You’ve got to figure out if the benefits outweigh the risks when it comes to a product like the one described. If you’d like to learn more, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Research.Take Action.Refine [5:00] Question #1: How do I combat negative reviews of my product that get upvoted? [14:00] Question #2: How do I figure out what search terms my buyers are using? [25:30] Question #3: Should I still pursue a product that sellers have a patent pending for? RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/fb Seller Labs Scope www.theamazingseller.com/ppc The Compound Effect

What does it take to see rapid growth and success selling on Amazon? How can someone like you get started and hit the ground running? On this episode of The Amazing Seller, you’ll hear from a TAS follower like YOU who was able to get started and see quick results. Hear Scott’s conversation with Josh as he walks through how he got started and his current level of success. If you’d like an inside look into what it takes to get started, push through difficulty, and plan for the future, make sure to catch this episode! You’ve Got To Optimize Your Product Listing! One of the best ways to position your product listing for success and growth in sales is to optimize your product listing. This entails, walking through your listing with fresh eyes and going through a checklist that will help you identify what you need to fix to make your product listing the best it can be. On this episode of The Amazing Seller, Scott and his guest Josh, discuss steps you can take to make sure you have an optimized product listing. Don’t miss this episode full of helpful tips and insights to help leaders like you succeed! Why You Should Secure a Provisional Patent Have you considered obtaining a provisional patent for your product? What if you could get your products manufactured and listed secure in the knowledge that you have a tool to help you fight individuals who try to hijack your listing? On this episode of The Amazing Seller, Scott talks with Josh who walks through his experience obtaining a provisional patent application. This process essentially allows the seller a one year headstart to establish a foothold with a particular design model. If you’d like to know more about how you can use a provisional patent application to help your brand succeed on Amazon, make sure to listen to this episode! Connecting with Social Media Influencers What would it mean for your brand if you could connect with social media influencers? Imagine the spike in sales and the raised awareness that you could get if a YouTube personality to highlight your product? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a social media engagement strategy with his guest, Josh. This is a great episode to catch if you are looking for that missing piece that could help take your brand to the next level of success. If you’d like to hear more on this topic, make sure to listen to this episode - don’t forget to jot down some notes! How is your PPC Strategy? What does your Pay Per Click (PPC) strategy look like? Have you taken the time to really think out and plan how to best use your resources for PPC? What would it mean for you if you had the tips and tools to help you get the most out of your efforts with PPC? On this episode of The Amazing Seller, Scott and his guest, Josh address several questions and issues that sellers like you have in regards to using PPC. If you’d like to hear more about PPC optimization, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Josh joins the podcast. [7:00] How Josh got started with selling on Amazon. [12:30] Josh shares his current status of growth. [20:00] Why you should optimize your listing. [22:00] Josh talks about securing a provisional patent. [26:30] Brand registry with Amazon. [31:00] Josh talks about having his manufacturer make design changes. [43:00] Facebook Ads, Email lists, and connecting with Social Media influencers. [49:30] Goals for the future and sizing up the competition. [52:00] Josh talks about his PPC strategy. [1:01:00] How to connect with Josh and parting advice. RESOURCES MENTIONED IN THIS EPISODE theamazingseller.com/Ask theamazingseller.com/ppc theamazingseller.com/nc theamazingseller.com/fb Jungle Scout Shopify Camelcamelcamel

Ilana Weschler on Google Ads and Holistic of Pay Per Click (PPC) Advertising – Part 2 Share this Episode: Click to Tweet Links Mentioned: GreenArrowDigital.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.ProductiveInsights.com/129 www.ProductiveInsights.com/130 Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s 084. How To Use The PEST Framework […]

Ilana Weschler on Google Ads and Holistic of Pay Per Click (PPC) Advertising - Part 2   Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes GreenArrowDigital.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.ProductiveInsights.com/129 www.ProductiveInsights.com/130 Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s 084. How To Use The PEST Framework To Assess Your Industry Landscape 105. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 1 of 2) 106. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 2 of 2) 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search 126. Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product 041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge Key Points and Insights 00:35 - Intro 3:13 - The importance of meeting your buyer while THEY are on THEIR journey 4:24 - Google Ads allows its users to tag people based on their search activity 4:50 - Google Ads can track the audience behavior 5:12 - Keywords: Phrase, Exact, Broad 6:09 - Are there businesses where PPC advertising is not suitable? 8:50 - Facebook live and what it can do for you 9:35 - Remarketing pixels 11:30 - Key challenges around PPC advertising? 14:38 - Content marketing and where it fits into advertising 15:52 - Ad Management Service Fees 17: 05 - Sales funnels 19:56 - Action steps that you can take right now 22:45 - Change is the only constant in the marketing industry Action Steps Consider the lag and the fulfillment of the product/service Be aware of cash flow and how lag impacts your cash flow over a typical transaction Become aware of how banner blindness and ad fatigue can impact your advertising and plan accordingly Adopt a holistic approach to Google Ads and Facebook Ads (muti-channel approach) Install a facebook and google remarketing pixel on your website TODAY Build custom audiences and experiment with them on faceboook If you have the budget, hire a professional ad manager - go to GreenArrowDigital.com    

Robert Heineke ist der Moderator des Stay Hungry & Foolish Podcast, Gründer der Leaders Media Agentur und hilft aktuell vielen Unternehmen den Sprung in die digitale Welt zu schaffen. In Folge 8 haben wir darüber gesprochen, wie du den Sprung aus dem Angestelltenverhältnis in die Selbstständigkeit schaffen kannst und heute dreht sich alles um digitales Marketing. Was ist digitales Marketing? Nach Roberts Definition ist digitales Marketing die neueste und reinste Form des Marketings: Kein langweiliges Google SEO oder AdWords mehr, sondern voller Fokus auf Facebook, Instagram und weitere Social Media Kanäle. Hierbei gilt es weiterhin zwischen Pay Per Click (PPC), also bezahlter Werbung und organischem Traffic über deine Inhalte zu unterscheiden. Für organische Reichweite eignen sich ein eigener Podcast, ein YouTube Kanal, ein Blog, Instagram, Facebook, Snapchat, Pinterest und viele mehr. Für bezahlte Reichweite sind vor allem Facebook Ads interessant und Instagram Ads eine Möglichkeit. Wofür nutze ich die Reichweite? Nach der Reichweite kommt oftmals ein kostenloses Angebot, das deinem Interessenten Mehrwert bietet, um diesen in deinen Sales Funnel zu lotsen und deine Traumkunden zu finden. Lerne jetzt automatisiert deine Traumkunden zu finden und Interessenten in Kunden zu verwandeln. Shownotes: Roberts Webseite: robertheineke.com Stay Hungry. Stay Foolish auf iTunes Stay Hungry-Club auf Facebook Quellen: digitalmarketer.com, adespresso.com, allfacebook.de 5 Ideen Bücherliste Never eat alone & Psychologie des Überzeugens (auf Amazon kaufen) See acast.com/privacy for privacy and opt-out information.

  For very long time Scott has recommended a specific approach to launching new products on the Amazon platform. But he's making some adjustments based on the feedback and input he's received from some of his friends who are selling products on Amazon as well. On this episode of the podcast Scott is outlining the specifics of these tweaks and telling you why they work as well as they do. On future product launches he's going to be trying the suggestions and will report back to you in the future about the success he's he's on his personal products.   Have you gone through Scott’s free 10 day course?   If you are brand new to the world of Amazon private label sales, you don't have to reinvent the wheel or start from square one. Scott has put together a tremendous resource for you to help you understand and apply the principles behind everything from finding a great private label products to getting it listed on Amazon and making sales. You can find out how to get Scott's free 10-day course by listen to this episode of the podcast. Be sure you do so that you don't have to learn all of the hard learned lessons the hard way.   An adjustment to using promotions to launch a product.   So far when Scott has launched a new private label product he has done a very large promotion at the beginning to get quite a few reviews on the product listing so that the social proof for the product will be higher and therefore spawn more sales. But he's taking a new approach now based on the feedback from some friends. He's going to be doing a smaller promotion at first to get the ball rolling and wait for a bit to see if it prompts organic sales. If it does he will wait before he does any further promotions if it doesn't then is when he will put together his larger promotional strategy. You can hear all the details of this new approach on this episode of the podcast.   Do you understand WHY product reviews are so important?   One of the key components to a good product launch strategy on Amazon is facilitating a way for your buyers to give you reviews on the product. Reviews are vitally important, not because they cause your products to rank higher in the Amazon search results, but because when people do search on Amazon and find your product there is more social proof behind your product that will prompt him to become a purchaser. It is those purchases that rank your product higher in organic search. On this episode of the podcast Scott walks you through the new approach he is taking to his product launch so that you can understand the benefits of the adjustments.   The Amazing Seller Facebook Community is ready to welcome you!   If you have not joined The Amazing Seller Facebook Community you are missing out. It is filled with Amazon private label sellers who are there to share their successes, failures, and encouragement for those who are just getting started. It's a great place to hang around like-minded people and get the boost you need to keep going in your private label sales business. You can find out how to become a part of that community, and it’s FREE, on this episode of the podcast.   OUTLINE OF THIS EPISODE OF THE AMAZING SELLER   [0:04] Scott’s introduction to the podcast! [1:23] How you can get involved with Scott on Periscope. [2:24] Scott’s 10 day free course. [2:55] A shout out to Nathan, a TAS community member. [5:00] What is a product launch? [6:40] Why reviews are so important to a product launch. [12:17] Rich Kimball’s “test” to see if he’s found a good product. [13:00] Small product promos followed by larger promos. [16:36] The role Pay Per Click (PPC) plays in this strategy. [18:20] The use of a small but powerful email list. [21:41] The results of these tweaks. http://Periscope.tv - and search for @ScottVoelker www.FreePrivateLabelCourse.com - get the free course. www.TheAmazingSeller.com/fb - get into the Facebook Community www.TheAmazingSeller.com/8  and www.TheAmazingSeller.com/101 - episodes mentioned. www.TheAmazingSeller.com/Resources - find a great review group  

In this episode of the Technibble Computer Business Podcast (with transcript below) I have Rachel Logan who is a Pay-Per-Click (PPC) expert who is currently doing work for the remote support software Instant Housecall. We talked about how to be successful with Pay-Per-Click advertising, how to choose good keywords and refine them so that they […] Source: Tech’s Guide to Pay-Per-Click Advertising with Rachel Logan - Technibble.com

This is a rapid-fire episode highlighting Scott’s personal Amazon sales numbers and income for June of 2015. Scott’s private label products are doing very well and he’s excited to share his real numbers with you for two reasons: #1 - It shows you that this Amazon Private Label model is real and can work for you, and #2 - it encourages you to go out and take action for yourself.   Scott’s not sharing his numbers to impress, but to impress upon you that your Amazon business can work if you take the right action. Thanks for listening!   OUTLINE OF THIS Q & A EPISODE OF THE AMAZING SELLER   [0:05] Intro to this bonus episode. [0:35] Your invitation to one of Scott’s live workshops. [1:08] The typical July and August is a slow time. [2:27] The impact of “Prime Day” on Scott’s sales. [3:21] Scott’s July numbers - $35,644.36 | 1995 units | 1833 customers. [4:31] Product costs - $10,080.00. [5:01] FBA fees & Pay Per Click (PPC) fees. [5:58] The impact PPC had on organic sales. [6:58] Scott’s keyword rankings. [7:14] Miscellaneous charges. [9:04] Scott’s take-aways from this month’s numbers. [10:27] Why it’s important to keep an eye on your inventory, and how to keep an eye on your competitor’s inventory. [12:00] Working with your supplier to better manage inventory. [13:01] Understanding that any sales business will have upward and downward trends, and why you should pay attention to those. [13:44] Scott’s third product is starting to gain some traction, and what he’s thinking as a result for the rest of the year. [15:10] Plans for new products in the future and the importance of preplanning. [15:53] The TAS Facebook community ROCKS! Find out how YOU can be a part! [16:50] The TAS T-shirt - get yours and support cancer research!   LINKS MENTIONED IN THIS EPISODE   Scott’s free workshop  - http://www.TheAmazingSeller.com/workshop   www.TheAmazingSeller.com/PPC - Scott’s system for doing PPC campaigns   www.TheAmazingSeller.com/Facebook - The TAS Facebook Community   www.TheAmazingSeller.com/shirt - The TAS T-shirt which supports cancer research

Have you been monitoring your Amazon account? Particularly the product reviews?   You should be. Monitoring your account is the only way you can keep tabs on what is going on with your products sales. You want to do that you can make adjustments and tweaks to your products, prices, and listings to maximize your Amazon FBA sales. If you’ve been monitoring your account, you may have noticed that some of your product reviews have been removed by Amazon. What’s up with that? Amazon has been cracking down on people who are getting reviews in illegitimate ways, and even removing some that seem questionable. In this episode of The Amazing Seller, Scott is going to walk you through what’s going on, why it’s happening, and what you can do to safeguard yourself and your reviews as best as you can.   Here’s how you should think about those “base reviews” you get during your product launch phase.   The reviews you push to get by giving away free or discounted products have one purpose only - to give your product some social proof or legitimacy so when sellers see your product, they feel good that it’s legitimate and good quality. That way they’re more prone to buy it. Once they do, you should be following up with them to encourage reviews from them, the purchasers of your product who paid full price. At that point you’ll be building on top of your base reviews with organic reviews. When you do this right, it won’t matter if Amazon comes in and removes some of those initial base reviews you got. Why? Because you’re replacing them with organic ones - which is exactly what Amazon wants you to have most of all. Listen to this episode to find out what Scott recommends when it comes to your base Amazon product reviews.   Here’s the biggest reason Amazon is removing product reviews   It’s not because you gave the products away for free in exchange for a review. It’s not because you discounted a product in exchange for a review. It’s because the person who reviewed your product did not disclose that they received the product for free in exchange for an honest review. That’s it. So when you give those products away or discount them, make sure you’re stressing to the recipients that they MUST include a disclaimer similar to that when they leave a review for the product on Amazon. If they don’t, it may not only wind up not helping you, it could actually hurt you by the loss of that review. It would also turn out to be a waste of their time, so generously given. Listen to this episode to learn exactly how Scott recommends you stress this issue with your potential reviewers.   There’s also a theory about an additional reason product reviews are being removed by Amazon.   It has to do with what have come to be known as “review groups.” You know what they are, groups on Facebook, or some forum where people agree to exchange reviews on products. It’s a simple idea and it’s worked for a while, but many people who have a lot of experience on Amazon believe that Amazon is starting to target those groups somehow and are removing reviews that they believe may have come from those kinds of groups. It makes sense, and it’s a review tactic that could become more and more risky as months pass. Scott’s going to cover this issue in depth and give you his recommendation about review groups, so give this episode a listen.   What are the top 5 things you should do to ensure your product reviews on Amazon stick?   That question is at the heart of what Scott covers on this episode. He wants you to know how to make the most of your efforts to get reviews, so he’s holding nothing back. Here they are: (1) Understand the purpose of initial launch reviews. (2) Have reviewers include proper disclaimers. (3) Don’t rely on review groups. (4) Focus on organic sales (Pay Per Click / Pricing Strategies) (5) Use a good follow-up sequence to encourage organic reviews. Listen to this episode of The Amazing Seller to hear Scott’s explanations of each of these 5 things so you know how to maximize the “stickiness” of your product reviews on Amazon.   OUTLINE OF THIS EPISODE OF THE AMAZING SELLER   Welcome to this episode - Why Amazon is removing product reviews and what to do about it. Get your own Amazing Seller shirt! - all proceeds go to charity - http:www.TheAmazingSeller.com/shirt Thanks to everyone coming to the live workshops - http://www.TheAmazingSeller.com/workshop Amazon has been removing reviews - why is it happening? Getting reviews during your launch phase - how to think about it if they vanish in months ahead. The 10 X 10 X 1 formula reviewed. Scott’s answer to an Amazing Seller Facebook Member comments about reviews Amazon is removing. The biggest reason reviews are disappearing - the disclaimers if the product was offered at a discount in exchange for a review. How reviews flow into the use of Pay Per Click (PPC) to drive traffic and get more reviews. In the end, do things by the book (Amazon’s book) and you’ll be OK. A possible connection between missing reviews and Facebook review groups. 5 Tips to move forward in regard to reviews. Understand the purpose of initial launch reviews. Have reviewers include proper disclaimers. Don’t rely on review groups. Focus on organic sales (Pay Per Click / Pricing Strategies). Use a good follow-up sequence to encourage organic reviews. Summarizing the issue and wrapping up. Shout out to iTunes reviewers!   LINKS MENTIONED IN THIS EPISODE   http://www.TheAmazingSeller.com/FB   Scott’s free workshop  - http://www.TheAmazingSeller.com/workshop   Get your own Amazing Seller shirt - all proceeds go to charity - http://www.TheAmazingSeller.com/shirt   http://www.TheAmazingSeller.com/Reviees - Get your discount on Chris Guthrie’s tool “Sales Backer.” (affiliate link). If you want to go directly to Chris’ site - http://www.SalesBacker.com   http://www.FeedbackGenius.com - another sequence delivery tool   Scott’s TAS episode on getting more feedback and reviews - http://www.TheAmazingSeller.com/77   Scott’s live workshops - http://www.TheAmazingSeller.com/workshop

Amazon PPC is not all that hard   You just need to take the time to learn the platform and how to use the tools at your disposal to target the exact people you’re trying to reach with your ads. But most Amazon sellers don’t take the time to learn the platform well enough, so their PPC ads don’t have as much impact as they could. A ton of your sales can come through PPC if you will take the time to develop a strategy to use the tools for the powerful purpose they were created for. In this episode of The Amazing Seller, Scott’s going to walk you through the top 7 mistakes Amazon Sellers make when using PPC and how you can avoid every one of them.   PPC on Amazon is about more than just the obvious keywords   That’s because it’s impossible to get into the mind of the people who are searching for what you have to sell. You don’t know how they think about the product, or how they formulate their search query. You’ll tend to pick the most obvious keywords, which is good, but the people searching for your product may search for it in ways that are not so obvious. There are very simple ways you can find a clearer picture of the other keywords and phrases buyers are using to search for your product and you’re going to hear about those methods in this episode.   If you’re going to make PPC work for you, you have to check your data regularly   When you first set up an Amazon PPC campaign, you won’t have everything dialed in to its maximum potential. You just won’t, it’s not possible to hit it just right the first time. You should view your first attempts at PPC as an experiment that will show you what you need to do to dial it in to its maximum potential. That means you check out how it’s working and make tweaks as you go along, refining your PPC effectiveness as you go. So don’t set your PPC campaign and leave it alone. Watch it, beginning 7 days after you set up your campaign. Once you reach that 7 day threshold, begin making minor adjustments. Find out the details about how to do that on this episode of The Amazing Seller.   The way PPC benefits your Amazon products   PPC is one of the things that pushes your product higher in the search rankings because it puts your product directly in front of the people who are searching for it. When they click through your PPC ad and eventually purchase your product, your product just got a boost in Amazon’s search algorithm because it is seen as a more legitimate product. That’s when you need to follow up with your email sequences to generate more reviews - which in turn moves your product up in the sales process. It all begins with a sale, which begins with driving traffic to your product through Pay Per Click (PPC).   YOU CAN GENERATE NEW PRODUCT IDEAS FROM PPC   Running an effective PPC campaign for your product on Amazon is great, but there’s a side benefit that most people don’t consider. As you monitor your PPC campaign you’ll come across other product ideas related to yours from the data that is shown through your PPC campaign. That data could be telling you how to add to your product line in a way that will set you apart from other vendors and give you an appearance of legitimacy that will establish your business rather than just sell individual products. Scott covers that concept in today’s episode, so make sure you listen in.   OUTLINE OF THIS EPISODE OF THE AMAZING SELLER   Scott’s introduction to this PPC focused episode! iTunes reviews from The Amazing Seller listeners. Scott’s recommendations for how to do PPC the right way (past episode). MISTAKE #1: Using the wrong PPC strategy. MISTAKE #2: Only focusing on the obvious keywords. MISTAKE #3: Not doing enough testing regarding the keywords they’ve chosen. MISTAKE #4: Not regularly checking the data and making adjustments. MISTAKE #5: Hesitance to spend more money once you find keywords that work. MISTAKE #6: They stop using PPC once sales begin. MISTAKE #7: They don’t look at their data for possible product ideas. How PPC benefits a product, and how Scott recommends you make it happen for your product. Two strategies you can use to maximize your PPC campaigns.   LINKS MENTIONED IN THIS EPISODE   http://www.TheAmazingSeller.com/PPC   http://www.MerchantWords.com   Simple Keyword Tool - Get your discount to try it out - http://www.TheAmazingSeller.com/keywords

Are you considering instigating a Pay-Per-Click (PPC) campaign to drive traffic to your site? Do you want to know the secrets of how to make that campaign successful? You might want to consider hiring a PPC expert to ensure your campaign achieves its best. PPC is a complicated marketing tool and only the experts can […] The post Episode #22 – 5 Reasons Your Business Should Hire a Pay-Per-Click (PPC) Expert appeared first on SmarterChaos.

This is the audio version of our GoatCloud Internet Marketing Hangout from the same date.

This Google+ Hangout with Rebecca Otis took place on August 20th for members of the mini-course, Applications of Social Media for STEMx Teaching. In this session, Rebecca shared tips on how social media platforms can be leveraged for teaching and learning, along with ideas for developing the voice and tone for any social media communities you build. About Rebecca Otis: Rebecca Otis is a connector, speaker, and writer who shares ideas and collaborates as the Content/Social Media Manager at Digital Third Coast, a digital marketing agency in Chicago. She founded a social media consultancy, LocalizeAustin, in 2009, serving up ideas in marketing, communications, and social media strategy and she continues to believe in the power of connecting with people online and offline. Rebecca served as the Social Media Administrator and strategist for the official State website, Texas.gov where she developed social media strategy and policies that were used as a model for State and local governments nationwide. Rebecca is a proud Longhorn alum, graduating from the McCombs School of Business. Rebecca was a Rising Star Finalist in the 2012 Women of Influence 'Profiles in Power' awards hosted by the Austin Business Journal. About Digital Third Coast Internet Marketing Digital Third Coast is a high-fivin’, food-loving, results-driven Chicago digital marketing agency specializing in Search Engine Optimization (SEO), Pay Per Click (PPC), Local Search, Social Media, and Content Marketing services focused on making a measurable difference for our clients and partners.

What startling facts did Google discover in their study of 400 customers with 1st page rankings running PPC Pay-Per-Click Advertising at the same time? Hi guys.  Today I want to talk to you about pay-per-click advertising and why you should…Watch video ›

Internet Marketing is a journey into new country for many. Join us on this journey as we take you across the border into the world of Internet Marketing. On today's show we speak to Carol Douthitt from Evergreen Marketing, Indiana USA. Carol started her first home based business in 1978. Carol is a wealth of information, she will reveal the Secret to a successful business - and that is your Lead Capture Page and Auto Responder, and why. She is a master at marketing and will discuss the avenues of paid advertising, such as Solo Ad Ezines and Pay Per Click (PPC) advertising.

Internet Marketing is a journey into new country for many. Join us on this journey as we take you across the border into the world of Internet Marketing. On today's show we speak to Carol Douthitt from Evergreen Marketing, Indiana USA. Carol started her first home based business in 1978. Carol is a wealth of information, she will reveal the Secret to a successful business - and that is your Lead Capture Page and Auto Responder, and why. She is a master at marketing and will discuss the avenues of paid advertising, such as Solo Ad Ezines and Pay Per Click (PPC) advertising.

We discuss website relevance and its positive affects on Pay Per Click budgets. What value can you really get from phone call tracking with Pay Per Click (PPC). What control do you really have over traffic fluctuations to your website? Visit the Facebook SEO Page . Get a Free Internet Marketing SEO Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. E-Webstyle is the proud host of the this Search Engine Optimization Podcast.

We discuss website relevance and its positive affects on Pay Per Click budgets. What value can you really get from phone call tracking with Pay Per Click (PPC). What control do you really have over traffic fluctuations to your website? Visit the Facebook SEO Page . Get a Free Internet Marketing SEO Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. E-Webstyle is the proud host of the this Search Engine Optimization Podcast.

In this episode find out about Pay Per Click (PPC), what aspects of pay per click are important, how do you run a successful PPC campaign. We also discuss a popular web traffic statistics software. Webalizer is well known, well utilized and Free. Find out what all the stuff means including Total Unique URLS. Find out how to "track traffic" with Webalizer.

In this episode find out about Pay Per Click (PPC), what aspects of pay per click are important, how do you run a successful PPC campaign. We also discuss a popular web traffic statistics software. Webalizer is well known, well utilized and Free. Find out what all the stuff means including Total Unique URLS. Find out how to "track traffic" with Webalizer.

This week we take at look at the subject of Pay Per Click. PPC can be an excellent means of getting targeted traffic to … See acast.com/privacy for privacy and opt-out information.