Podcasts about pay per click ppc

In this episode, Matt sits down with R.J. Bates III, a seasoned real estate wholesaler with over a decade of experience in the industry. Together, they take a deep dive into their personal journeys into wholesaling, exploring the ups and downs of building a successful real estate business. R.J. opens up about how the wholesaling landscape has evolved over the years, from relying on traditional methods to leveraging advanced lead generation strategies like Pay-Per-Click (PPC) and Pay-Per-Lead (PPL) marketing. He shares invaluable insights into the importance of direct-to-seller marketing, offering practical advice on how to connect with sellers in a way that maximizes results and minimizes costs. Throughout the conversation, R.J. also sheds light on the challenges of navigating regulatory hurdles in different states and how to stay compliant while scaling your virtual wholesaling operations. He emphasizes the significance of optimizing systems and processes to ensure smooth, efficient business management, even when operating remotely. Beyond real estate, R.J. opens up about his passion for music and his unique hobbies, discussing how his creativity and entrepreneurial spirit intersect in ways that fuel both his personal and professional life. The episode touches on the fulfilling aspects of entrepreneurial success, from achieving financial freedom to the personal growth that comes with owning and operating a business. For aspiring wholesalers, this episode is packed with actionable advice, practical strategies, and valuable lessons learned from R.J.'s years of experience. Whether you're just starting out or looking to scale your virtual wholesaling operation, R.J.'s emphasis on continuous learning, adaptability, and innovation in the ever-changing real estate market will leave you motivated and ready to take your business to the next level. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have an idea or tip? Send us a text!Unlock the potential of your small business with expert insights from Zaid Ammari, founder of PPC Masterminds, as we dissect the world of Pay-Per-Click (PPC) advertising. Discover how to effectively leverage Google Ads, Bing Ads, Amazon Ads, YouTube Ads, and Pinterest Ads to target local customers and drive foot traffic to your brick-and-mortar store. Ammari helps navigate the complex landscape of PPC channels, providing invaluable advice on selecting the right platforms and highlighting the benefits of working with specialized PPC agencies.Maximize your advertising ROI by mastering keyword strategies, competitor analysis, and optimal cost-per-click calculations. Learn how to avoid the pitfalls of overpaying for clicks and understand the importance of monitoring sales statistics. Ammari offers actionable tips for focusing on high-return products and enhancing your website's user experience to improve conversion rates, especially in competitive markets.Enhance your online marketing efforts with strategies to streamline the customer journey and boost lead generation. From the power of social proof and fast-loading websites to the effectiveness of video marketing and targeted landing pages, Ammari provides a roadmap for increasing conversions. Explore the benefits of retargeting on platforms like Facebook, YouTube, and Instagram, and understand how repeated exposure can build trust and drive sales.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEVisual 1stVisual 1st is the premier global conference focused on the photo and video ecosystem. Independent Photo ImagersIPI is a member + trade association and a cooperative buying group in the photo + print industry.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Join us for this special episode of The Digital Marketing Mentor as we reflect on our conversations with various guests about their experiences with PPC advertising. We cover everything from why our guests entered this industry to bid management, control metrics, conversion tracking, and GA4. Whether you're new to PPC or a seasoned pro, this Best of PPC episode will offer advice and anecdotes regarding this rapidly evolving industry. Episode Highlights The many experts we've interviewed about PPC advertisingI seem to share a few understandings: A detailed PPC audit is an excellent way to ensure a new or revamped campaign will move in the right direction and best utilize company budgets.Manual vs. automatic bidding tends to be a popular topic in the PPC community and our guests believe that the intent and goals behind the campaign should drive the bidding strategy. Digital marketers must pay more attention to the power of good ad copy as even small changes can steer a PPC campaign in the right direction.In a lead generation campaign, some key indicators to evaluate and frame the budget include the length of the campaign (how long it has been running), CPL to acquisition, visibility, and conversion rate. PPC experts emphasize the value of attribution since the cost-per-lead data often drives the connection between campaign results and company growth.Google's elimination of third-party cookies will most impact companies that don't conduct online transactions or have an e-commerce presence as it will make accessing customer data more difficult. Episode Links Susan Wenograd - Mastering Google Ads: Secrets to Success in Search, Speaking, and StrategyNavah Hopkins - English, Ethics, Education, and Encouragement in Paid SearchSarah Stemen - Effective Digital Marketing and Entrepreneurial EndeavorsDuane Brown - Destination: Digital Marketing Data  Kirk Williams - Speaking, Sparking Connections, Star Wars, and (Google) Shopping Brianna Deboever -  Office Hours | Making Alphabet Soup for Lead Quality: PPC, UTM, CRM, and MoreRachel Howle -  Office Hours  | ManuFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Daniel Vardi dive deep into Pay Per Click (PPC) advertising, digital marketing, and more.  Born and raised in Israel, after the army service, Daniel moved to New York and received a marketing degree and AA degree in Judaic studies at Yeshiva University. After working 2 years at a home improvement company as an efficiency manager, Daniel wanted to pursue his passion in online marketing and was hired as an intern at (un)Common Logic. As the PPC product manager, in addition to managing accounts operations and strategy, he is responsible for developing the entire team's expertise and keeping ahead of industry trends and changes. 

Welcome to the first episode of our Amazon DSP Series! Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon's first-party data to offer unprecedented targeting capabilities for enhanced brand visibility and tailored audience engagement. Adam and Justin get into the strategic use of DSP to target competitor audiences and integrate with existing PPC campaigns, providing insights and strategies used by us and the brands we partner with. Hear firsthand how custom audience building and creative strategies can significantly improve your targeting efforts.New to DSP? Start hereA Few of the Topics Discussed:The understanding of the DSP platform's audience targeting and creative capabilities to be utilized effectively, differentiating it from your PPC advertising strategy.Custom audience building in DSP and the ability for brands to reach users based on specific behaviors, lifestyles, and purchase history, which is updated about every 8 seconds.Accessibility of DSP through agencies like BTR Media, with lower financial barriers compared to direct Amazon self-service.How DSP allows brands to advertise beyond the Amazon website using Amazon's first-party data, targeting potential customers on Amazon-owned and third-party websites.The integration of DSP and existing PPC strategies and creating a cohesive advertising approach that maximizes brand exposure and customer acquisition efficiency.➡️ Get weekly insights from BTR Media➡️ Connect with Adam on LinkedIn➡️ Connect with Justin on LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The digital age has transformed the real estate industry, opening new avenues for investors to find those all-important motivated sellers. In a recent episode of the Raising Private Money Podcast, digital marketing expert Brandon Bateman, founder of Bateman Collective, joined host Jay Conner to discuss effective strategies for real estate investors. Specializing in online lead generation, Brandon's insights reveal tactics to allocate budgets and target geographic areas to maximize return on investment (ROI) through Pay-Per-Click (PPC) campaigns.Crafting Budget Strategies for PPC CampaignsUnderpinning any successful digital marketing initiative is a sound budget strategy. According to Brandon, it's vital to consider budget allocation over a six-month period to allow PPC campaigns sufficient time to optimize and gather meaningful data. He warns against high budgets over short timeframes and suggests sustainable investments for at least half a year. Market size plays a crucial role, as smaller markets may not require hefty budgets, and overinvestment can lead to inflated ad costs. Brandon's company tailors its approach based on client goals, recommending specific channels like Google and Facebook to dovetail with market performance.The Role of SEO in Long-Term Lead GenerationWhen it comes to long-term growth, Search Engine Optimization (SEO) stands out as a strategy with potentially the best ROI. While SEO leads aren't instantaneous like those from PPC, they are earned through diligent optimization and can prove highly valuable over time. Jay Conner and Brandon delved into this, discussing the patient, strategic game of SEO and how it fits into a diversified marketing strategy for real estate investors.The Power of Data-Driven DecisionsBateman Collective's success hinges on a data-driven approach. The company shuns predictions, instead making marketing decisions based on real-world channel performance. This empowers clients to invest in digital marketing without guarantees of a specific number of leads—an approach divergent from the pay-per-lead model, but one that can build more sustainable long-term growth. Clients typically start with monthly investments ranging from $3,250 to $15,000, scaling as required, and these budgets are tailored to the client's objectives and the market conditions.Navigating PPC and Pay Per LeadPPC campaigns enable businesses to directly own their data and strategy, a contrast to buying leads from third parties. Brandon underscores that while pay-per-lead might tempt with its simplicity, the quality of leads can differ drastically, and it doesn't grant the control or data ownership that PPC offers. Moreover, utilizing PPC correctly demands specific expertise, leading many businesses to consider outsourcing this aspect of their marketing.The Art of Lead Generation and Campaign OptimizationPPC, pay-per-lead, and SEO have distinctive roles in marketing, depending on the needs and goals of a business. For those looking to generate motivated seller leads through digital channels, it's crucial to employ the right tools and techniques. Bateman Collective's service suite includes ad creation, targeting, budget management, and leading up to the point of lead generation. After that, the client takes over. This synopsis also hints at optimizing campaigns based on lead feedback, ensuring continuous improvement in lead quality.Channel Selection: Google vs. Microsoft vs. FacebookThe conversation with Brandon Bateman highlighted the importance of selecting the right platform for PPC campaigns. Google reigns supreme in volume, but Microsoft platforms like Bing offer cost-effective alternatives with lower volume. Facebook's targeting capabilities allow for reaching a broad audience and can be compared to moder

SEM is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM encompasses various paid advertising methods, with the most common being Pay-Per-Click (PPC) advertising.  

This time, the guys unpack Google's latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today's big thing—The News: Google's latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google's Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google's February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don't seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google's Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land's What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there's a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid.  Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte's books, including Building a Second Brain and The PARA Method for organizing your digital life.  Mentioned in this Episode: LHLM Office Hours are coming March 15th! Register or View Here The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

This time, the guys unpack Google's latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today's big thing—The News: Google's latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google's Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google's February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don't seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google's Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land's What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there's a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid.  Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte's books, including Building a Second Brain and The PARA Method for organizing your digital life.  Mentioned in this Episode: LHLM Office Hours are coming March 15th! Register or View Here The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Step into the world of e-commerce dominance with Steven Pope, founder and CEO of My Amazon Guy, in this exclusive masterclass.Uncover the secrets of integrating Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to skyrocket your online sales and digital marketing effectiveness.Steven dives deep into keyword optimization, revealing how a unified approach to SEO and PPC can exponentially boost your search engine rankings and e-commerce conversions.Learn crucial tactics for enhancing product visibility on platforms like Amazon, including how to master the art of keyword indexing and optimizing your listings for maximum impact. This essential guide is brimming with expert insights, practical tips, and real-world examples, making it a must-watch for anyone looking to enhance their online marketing strategies, drive traffic, and increase revenue. Whether you're a digital marketing professional, an Amazon seller, or an e-commerce entrepreneur, this masterclass offers the cutting-edge tactics and strategies you need to stay ahead in the competitive world of online retail.Support the show

What good is paying for PPC leads if you're just going to throw them away?! Brandon Bateman and Rob Wensley break down what works for the most successful wholesalers running PPC ads and how you can maximize these leads!Watch the whole playlist!https://www.youtube.com/playlist?list=PLNDQ7qfA7mTjQ2e_5Ji1N9PRsojfrZ3UxBrandon's FREE PPC Tool Kit:http://www.batemancollective.com/jerry-toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/jerrySign up for InvestorLift:https://get.investorlift.com/jerrynorton10% discount code: flippinggeniusThis podcast was originally released on YouTube. Check out Jerry Norton's YouTube channel, with over 1000 videos on all things wholesaling and flipping! https://www.youtube.com/c/FlippingMasteryTVAbout Jerry Norton Jerry Norton went from digging holes for minimum wage in his mid 20's to becoming a millionaire by the age of 30. Today he's the nation's leading expert on flipping houses and has taught thousands of people how to live their dream lifestyle through real estate.   **NOTE: To Download any of Jerry's FREE training, tools, or resources… Click on the link provided and enter your email. The download is automatically emailed to you. If you don't see it, check your junk/spam folder, in case your email provider put it there. If you still don't see it, contact our support at: support@flippingmastery.com or (888) 958-3028. Get Access to Unlimited Free Property Searches and Downloads:https://flippingmastery.com/propwire Wholesaling & House Flipping Software: https://flippingmastery.com/flipsterpodMake $10,000 Finding Deals:  https://flippingmastery.com/10kpodGet 100% funding for your deals!https://flippingmastery.com/fspodMentoring Program:https://flippingmastery.com/ftpodFREE 8 Week Training Program https://flippingmastery.com/8wpodGet Paid $8700 To Find Vacant Lots For Jerry:https://flippingmastery.com/lfpodFREE 30 Day Quickstart Kithttps://flippingmastery.com/qkpodFREE Virtual Wholesaling Kit:https://flippingmastery.com/vfpodFREE On-Market Deal Finder Tool:https://flippingmastery.com/dcpodFREE Wholesaler Contracts:https://flippingmastery.com/wcpodFREE Comp Tool:https://flippingmastery.com/compodFREE Funding Kit: https://flippingmastery.com/fkpodFREE Agent Offer Sheet & Scripts: https://flippingmastery.com/aspodFREE Cash Buyer Scripts:https://flippingmastery.com/cbspodFREE Best Selling Wholesaling Ebook:https://flippingmastery.com/ebookpod

Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service? Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He's here today to help us evaluate who the best client candidate for local PPC is. This starts with the customer journey and appreciating where they are at in their decision-making process when they're searching for a link. If it's a plumbing emergency, they're probably going to click on the top link with the closest plumber, right? But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?When it comes to local businesses, there's not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client's pain points is recommended. So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they'll likely hold you to that.Today's episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business - but is it really?There's a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries. Key Takeaways:02:05 Do you have an audience channel match for where you are advertising?04:20 What state is the searcher in when they're about to click on your link?05:54 Why organic search should be top of funnel07:07 What are the best candidates for PPC locally? 09:40 Having a vast array of different offers (to start a bigger conversation)11:29 What should you avoid with PPC?13:33 Should you niche down as a PPC agency?17:40 Why Justin only works with local businesses19:10 What is the best way to get started as a marketer with a PPC offer?22:08 What expectations are you setting with a new PPC client?23:33 Working with your client on their pain points 27:34 Why there's no room to ‘fail on the job' when working with local businesses Connect with Justin Rondeau:Website - https://invisibleppc.com/PPC Reveal - https://ppcreveal.ai/LinkedIn - Justin Rondeau | LinkedIn - https://www.linkedin.com/in/jtrondeau/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service? Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He's here today to help us evaluate who the best client candidate for local PPC is. This starts with the customer journey and appreciating where they are at in their decision-making process when they're searching for a link. If it's a plumbing emergency, they're probably going to click on the top link with the closest plumber, right? But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?When it comes to local businesses, there's not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client's pain points is recommended. So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they'll likely hold you to that.Today's episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business - but is it really?There's a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries. Key Takeaways:02:05 Do you have an audience channel match for where you are advertising?04:20 What state is the searcher in when they're about to click on your link?05:54 Why organic search should be top of the funnel07:07 What are the best candidates for PPC locally? 09:40 Having a vast array of different offers (to start a bigger conversation)11:29 What should you avoid with PPC?13:33 Should you niche down as a PPC agency?17:40 Why Justin only works with local businesses19:10 What is the best way to get started as a marketer with a PPC offer?22:08 What expectations are you setting with a new PPC client?23:33 Working with your client on their pain points 27:34 Why there's no room to ‘fail on the job' when working with local businesses Connect with Justin Rondeau:Website - https://invisibleppc.com/PPC Reveal - https://ppcreveal.ai/LinkedIn - Justin Rondeau | LinkedIn - https://www.linkedin.com/in/jtrondeau/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA...

Unveiling the hidden world of Pay-Per-Click (PPC) advertising and software development is none other than one of the founders of True Clicks, Wijnand Meijer. Meijer joins us to guide us down his unique path into PPC and software development - a journey sparked by a simple idea to bridge a gap in the market. This lightbulb moment led to the genesis of the PPC Survey, a community-led initiative that aims to share invaluable, up-to-the-minute data within the PPC industry. Since its May 2022 inception, this project has garnered an overwhelmingly positive response.Fasten your seatbelts as we navigate the most recent findings from the PPC Survey, revealing the inner workings and sentiments within the industry. We bring to you the reality of job satisfaction in the PPC realm, where seeing the fruits of their labor is the highlight for as many as 62% of industry professionals. Don't miss our discussion on the financial angles of PPC management, where we uncover that managing a single account leads to higher spend levels for in-house teams. We also shed light on the top pain points for PPC agencies, with the crown taken by unrealistic client expectations. And let's not forget the future - we're talking scripts and AI in PPC!Our deep dive doesn't stop there. We take you through the projections from the PPC Survey of 2024, laying bare key trends and forecasts. This data-heavy chat covers the rising trust in Microsoft compared to other platforms, such as Google, Twitter, and Amazon, and the average number of scripts running in each account. From the projected spend for major campaign types to satisfaction levels with Google Ads features, we've got it all. Whether you're a seasoned PPC professional, or taking your first steps in the industry, this episode is packed with priceless insights into the current and future state of PPC. You don't want to miss it!

Jared spoke with the owner of a digital marketing agency about best practices for leveraging Google Ads. The Above the Law Non-Event is supported by vendor sponsorships. Episode Highlights 03:37 How Google ads begins with a basic explanation of how Pay-Per-Click (PPC) ads work 05:29 Why you should still keep an SEO-friendly website 10:58 Steps in creating a Google campaign 17:02 The role of landing pages in converting site visitors into clients 20:52 The calculation of click-through rates and how it can influence the quality score  21:47 Tips on how law firms can create powerful Google ads 22:24 How emotion-based ad content can generate stronger responses and lead to higher click rates, which improve the quality score 23:06 Leveraging keywords to trigger the display of your ads 23:45 The most specific type, exact match, ensures that Google only shows your ad when someone uses your exact keyword in their search Episode Resources Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal Connect with Jeff Lantz https://esquireinteractive.com/ https://esquireinteractive.com/google-ads-set-up-videos/ https://www.linkedin.com/in/jefflantzesq 

Aaron Adamson, Founder and CEO of PPC Profit Pros, talks about the benefits of pay-per-click digital marketing.

PPC costs keep going upPinterest adsMore data, more reportsBrand AnalyticsFBA storage limits Q4 every year from here on outWe don't see an Amazon competitor emerge until at least 2026The fastest way to grow on Amazon will continue to be add new productsUnlock the future of Amazon for FBA sellers with Stephen Pope, founder of My Amazon Guide! In this insightful video, Stephen delves into predictions, best practices, and trends for 2023 and beyond.

Too many start-ups and small businesses waste their precious resources running Pay Per Click (PPC) campaigns without linking them to activity that drives new business. It's easy to get dazzled by vanity metrics, instead of targeting prospects who are ready to make a decision. So on this episode, we're talking about the best way to approach Google Ads and PPC advertising, with Katie Kingsbery, Senior Account Manager at RevKey.  Katie discusses the mechanics of Google Ads, the importance of keyword selection and ad copy, and the value of tracking conversions that are valuable to the business. Making sure that your campaigns are optimized to reach people further down the funnel, who are ready to buy. Katie  also shares tips for finding the right agency to manage Google Ads campaigns. Katie has seen this business from all angles - starting out on the media side with Tribune and The Wall Street Journal; then in the "belly of the beast" as an account manager at Google, and now with an agency, helping small businesses win in the PPC game. Key Takeaways: The Live Auction: It's not only about having the best product; the placement of ads is determined by a live auction system that takes into account both the bid amount and the relevancy of the ad. The Foundations of a Successful Campaign: Two primary things to consider are keyword selection and ad copy, to reach users who are most likely to be ready to take a specific action, optimizing ROI. Offline vs. Online Tracking: Businesses can link offline interactions (like phone calls) to online ad spend, ensuring they have a full understanding of their campaign's success. Finding the Right Agency: Look for someone with transparency in pricing, and who doesn't make unrealistic guarantees about lead numbers. Where Katie keeps up with the latest in media and marketing: Media Post AdAge Search Engine Land Rand Fishkin, CEO at SparkToro Kara Swisher / Formerly of All Things Digital (WSJ)  Timestamps 00:02:20           How Google Ads work and the auction system 00:05:00           Using Google Ads for a small businesses 00:08:00           Importance of keyword selection and ad copy in Google Ads 00:13:40           Counting revenue, not clicks 00:23:50           Taking a campaign from good to great 00:29:30           Finding the right agency to help you succeed 00:31:40           Pricing models for PPC and SEO agencies 00:33:30           Recommended resources 

Join us for an insightful conversation with Sam Lee, a true trailblazer in the world of Amazon advertising. Sam's journey began with crafting a thriving consulting business centered around Amazon's Demand-Side Platform (DSP), after spearheading the DSP team at Thrasio. Now at the helm of DLVRD Media, Sam's mission is clear: drive profitable growth on Amazon through a strategic blend of Organic Brand Management, Pay-Per-Click (PPC) campaigns, and the powerful DSP.Tune in to this episode for a deep dive into Amazon DSP, actionable tips for mastering PPC, and a refreshing take on achieving equilibrium in the bustling world of e-commerce. Whether you're a seasoned Amazon seller or just dipping your toes into the digital marketplace, Sam Lee's wisdom will guide you toward making waves of success. Don't miss out on this enlightening conversation! Takeaways: Importance of DSP (Demand-Side Platform): DSPs are crucial tools for Amazon sellers to run targeted advertising campaigns that reach potential customers at various stages of their shopping journey. Targeting Strategies: DSP allows for precise targeting based on demographics, interests, behaviors, and shopping patterns, enhancing the effectiveness of ad campaigns. Amazon Attribution: Amazon Attribution helps track the impact of off-Amazon marketing efforts on sales, allowing sellers to allocate resources effectively and measure campaign success. Multi-Channel Strategy: Expanding advertising efforts beyond Amazon's platform to other websites and apps can drive brand awareness, customer engagement, and ultimately boost sales. Remarketing and Audience Segmentation: Retargeting ads to previous website visitors and segmenting audiences based on their behavior can improve ad relevancy and drive conversions. Video Ads and Creative Content: Video ads have higher engagement rates and can effectively communicate a product's value proposition, leading to increased sales and brand recognition. Attribution Models: Understanding different attribution models helps sellers accurately attribute conversions to their advertising efforts and allocate budgets accordingly. Testing and Iteration: Continuously testing different ad creatives, placements, and strategies is essential for optimizing campaigns and achieving better results over time.  Quote of the Show:  When it comes to using Amazon DSP and boosting sales as a growing brand, I typically don't recommend running DSP on products with fewer than 100 reviews or anywhere less than four stars. This is because with DSP, you're charged at a CPM basis, meaning you pay for every 1000 impressions, regardless of clicks. In the PPC world, reviews play a crucial role in click-through and conversion rates. If potential customers are dissuaded by low review counts and don't click on your product, you still get an impression without paying anything. Within the DSP, charges occur when people see your ad. So, to ensure success, you need to be well-prepared. Once you're properly set up, Amazon DSP can become an incredibly powerful lever for your brand's growth. Links:Website: https://www.dlvrdmedia.com/ Linkedin: https://www.linkedin.com/in/samleenkedin/Want To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

In this episode of The Customer Acquisition Show, Tom and Nick dive into the world of Pay-Per-Click (PPC) metrics. They discuss the importance of understanding and improving these metrics for successful digital marketing. Nick emphasizes the significance of not just focusing on numbers, but understanding the behaviors behind them. They also discuss the importance of setting and meeting customer expectations throughout their journey. Chapters:00:00:00 Kickoff: Unraveling Crucial PPC Metrics with Nick Miller00:04:43 Google Ads' 'New Customers Only' Feature: A Game Changer00:05:51 The Future of Google and Facebook Ads: Metrics and Brand Traffic00:08:03 Decoding Impression Share in Search Shopping Campaigns00:12:54 The Truth Behind Google's Ad Strength Rating00:13:46 Automated Headlines and Ads: The Next Big Thing in Google Advertising00:16:56 Success Metrics vs Click Through Rate: What Matters More?00:21:35 Balancing Google's Data-driven Attribution with User Privacy00:25:01 The Power of Click Through Rates in YouTube and Google Ads for Retargeting00:27:42 Quality Over Quantity: The Role of Clicks and Conversions in Advertising Metrics00:33:14 Google Ads' Game-Changing Update to Attribution Models and Metrics00:37:40 The Impact of Data Regulations on Businesses: Leveling the Playing FieldLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode, we delve into Pay-Per-Click (PPC) advertising and uncover the winning strategies tailored for lawn and landscape companies. Whether you're looking to boost website traffic, generate leads, or increase sales, mastering PPC can significantly impact the success of your business. Join us as we explore the step-by-step process of optimizing your PPC campaigns to maximize your return on investment. We'll discuss essential tactics such as conducting thorough keyword research to identify relevant search terms, creating well-structured campaigns that align with your business objectives, and crafting compelling ad copy that resonates with your target audience. Discover the power of landing page optimization and how it can enhance the conversion rate of your PPC ads. We'll explore the elements that make a landing page effective, including persuasive content, clear calls-to-action, and user-friendly design. Furthermore, we'll explore advanced strategies like leveraging ad extensions to provide additional information and increase your ad's visibility. We'll also explore the importance of geo-targeting, negative keywords, and bid optimization in maximizing your PPC success. Learn how to set up conversion tracking to measure the effectiveness of your campaigns and the value of A/B testing to refine your ad copy, headlines, and landing pages for optimal performance. To stay ahead of the competition, continuous optimization is key. We'll discuss the importance of regular campaign performance reviews, making data-driven adjustments, and staying updated with industry trends. If you want to take your lawn and landscape company's PPC advertising to the next level, this episode will provide actionable insights and expert tips to help you win the PPC game and achieve your business goals. Tune in to this episode and unlock the secrets to PPC success for your lawn and landscape company!

Having been recognized as a 2022 Plastics News Rising Star, Jared has proven himself as an asset to the manufacturing community. In his role as Director of Digital Strategies, he manages and oversees Pay-Per-Click (PPC) campaigns, Search Engine Optimization (SEO) strategies, and various digital marketing tactics that support and enhance brand recognition/visibility. On this episode of The Manufacturing Alliance Podcast we discussed the  top-performing social media channels in manufacturing, in-house SEO, the importance of Google Business Profiles, and so much more!

Ilana Wechsler of www.teachtraffic.com is a Former Data Analyst turned Pay Per Click (PPC) expert. Almost ten years ago, she founded Green Arrow Digital — a digital agency specialising in Pay Per Click Marketing for businesses. Following the success of her agency, Ilana started Teach Traffic, her other business and the [...] The post PBX513: Ilana Wechsler – Google Ads for photographers like you’ve never heard before appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Ilana Wechsler of www.teachtraffic.com is a Former Data Analyst turned Pay Per Click (PPC) expert. Almost ten years ago, she founded Green Arrow Digital — a digital agency specialising in Pay Per Click Marketing for businesses. Following the success of her [...] The post 513: Ilana Wechsler – Google Ads for photographers like you've never heard before appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp In this episode, host Joie Roberts talks with Amazon PPC expert and AMZ Insiders coach Matt Atkins about common mistakes sellers make when advertising on Amazon using Pay-Per-Click (PPC). They discuss key areas where sellers can improve their strategies and achieve better results on Amazon. Outline: Introduction Interview with Matt Atkins, Amazon PPC expert Mistakes Made by Seasoned Sellers Overspending on branded terms Focusing on ACoS instead of TACoS Overinvesting in exploratory campaigns III. ACoS vs. TACoS Understanding the differences and their impact on overall business Product Launch Mistakes Insufficient keyword research Overreliance on Amazon's automatic and broad campaigns Prioritizing exploratory campaigns over targeted keywords Advice on Negative Keywords Lowering bids instead of negating non-converting keywords Maintaining relevancy with minimum bids Optimizing PPC Strategies Importance of data analysis and targeting profitable keywords Separating campaigns by match types Limiting keywords in a campaign to 10-15 VII. Bid Adjustment Strategy Utilizing automation tools for bid optimization Emphasizing human oversight Avoiding outdated data in bid adjustments VIII. Joining a Community of Sellers Benefits of sharing experiences and insights Importance of honest discussions and knowledge sharing By avoiding common mistakes and focusing on more effective strategies, sellers can improve their advertising performance and achieve better results on Amazon. Follow Joie on Instagram: @JoieRoberts.official Follow Matt on Instagram: @MattAtkins Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of Prosperous I.M. Inc, Eddy Hill.As the CEO and founder of Prosperous Internet Marketing, Inc., Eddy Hill is an expert in helping businesses achieve their marketing goals. With years of experience in the digital marketing industry, Eddy and his team have helped countless companies achieve their marketing goals and success. Eddy has also developed a trademarked program called the P.R.O.S.P.E.R. Formula, which has proven to increase prospects, sales, and retention for tens of thousands of small businesses and entrepreneurs. This program is a step-by-step guide to setting up systems to help businesses double their net bottom line.When you connect with Eddy, you'll have access to his wealth of knowledge and experience in entrepreneurship, digital marketing, and business growth. His proven strategies can help you improve your digital marketing efforts and achieve measurable results, leading to increased traffic, more leads, and higher sales for your business. Connecting with Eddy means you'll have personalized advice and support from an expert. Whether you're looking to improve your online presence, increase your social media following, or boost your website traffic, Eddy and his team can provide the tools and guidance you need to succeed.About Eddy Hill: Eddy is a number one international Amazon Best Selling author, he's the C.E.O./Founder of Prosperous Internet Marketing, Inc. and has been featured on ABC, NBC, CBS, FOX and dozens of radio stations, other publications, podcasts and media. Eddy has spoken to and taught tens of thousands of small business owners and entrepreneurs how to massively grow their businesses. He won the prestigious "Speaker of the Year" Award twice from the International Awards and Personalization Association. Through his registered trademarked P.R.O.S.P.E.R. Formula program, Eddy helps his clients set up specific systems to dramatically increase prospects, increase closing ratio, increase order average, increase sales frequency, increase productivity, decrease expenses and increase retention. The result will double your net bottom line guaranteed! Eddy's first book, Prosperous Christian, The 10 Commandments of Godly Prosperity, was not only number #1 in Christian Living in the USA, but also #1 for Professional Growth, #1 in Personal Growth, and #1 in Entrepreneurship in the US, Canada AND Mexico! Eddy is truly passionate about helping small business owners, and entrepreneurs prosper.About Prosperous I.M. Inc: As a full-service digital marketing agency and certified Google Partner, Prosperous I.M. Inc is based in Pensacola, FL, and has experienced tremendous growth, with a 500% increase in the past year. The agency is focused on helping its client partners prosper with their online marketing strategies across the US and Canada.Prosperous I.M. Inc's philosophy is centered around delivering client results. This means the agency focuses on achieving measurable outcomes that positively impact the client's bottom line. This approach can include services such as SEO, Pay Per Click (PPC) advertising, social media marketing, and reputation management. The agency's goal is to help clients stand out in the crowded online marketplace and improve their digital presence, which can lead to increased traffic, more leads, and higher sales. By partnering with Prosperous I.M. Inc, businesses can benefit from the expertise of a team of digital marketing professionals who stay up-to-date with the latest industry trends and best practices. Prosperous I.M. Inc's commitment to delivering results for clients makes them a valuable partner...

How do you make Pay Per Click (PPC) work for your firm? What's the difference between PPC, SEO and Local Ads? Can they work cohesively together or should they be used independently? Joining me for this conversation is Ameet Khabra. As a veteran PPC advertising specialist, Ameet has helped her clients achieve as high as a 500% increased ROI from their digital advertising campaigns.  Her work has included managing over $4 million in ad spend for a single client, as well as providing meaningful and measurable results for startups and small businesses. Her agency (Hop Skip Media) has carved out a position as a highly-effective PPC campaign management solution provider. They take accounts from zero to hero, working from scratch as well as taking over from other firms to get results for their clients.  Ameet gives listeners actionable tips on: [1:25] The difference between Pay Per Click (PPC) and SEO [5:40] The difference between Local Service Ads and PPC [9:30] How PPC ads works  [15:30] What to pay attention to in ad reports  [17:10] Combination of ads and how they work together  [21:50] How to figure out ad budgets and what to spend [28:55] Three types of calls to action  [34:30] Ameet's book review  Resources mentioned in this episode:What We Talk About When We Talk About Love by Raymond CarverConnect with Ameet here: Instagram Twitter LinkedIn Facebook www.hopskipmedia.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How do you make Pay Per Click (PPC) work for your firm?   What's the difference between PPC, SEO and Local Ads? Can they work cohesively together or should they be used independently?   Joining me for this conversation is Ameet Khabra.   As a veteran PPC advertising specialist, Ameet has helped her clients achieve as high as a 500% increased ROI from their digital advertising campaigns.    Her work has included managing over $4 million in ad spend for a single client, as well as providing meaningful and measurable results for startups and small businesses. Her agency (Hop Skip Media) has carved out a position as a highly-effective PPC campaign management solution provider. They take accounts from zero to hero, working from scratch as well as taking over from other firms to get results for their clients.    Ameet gives listeners actionable tips on: [1:25] The difference between Pay Per Click (PPC) and SEO [5:40] The difference between Local Service Ads and PPC [9:30] How PPC ads works  [15:30] What to pay attention to in ad reports  [17:10] Combination of ads and how they work together  [21:50] How to figure out ad budgets and what to spend [28:55] Three types of calls to action  [34:30] Ameet's book review  Resources mentioned in this episode: What We Talk About When We Talk About Love by Raymond Carver Connect with Ameet here: Instagram Twitter LinkedIn Facebook www.hopskipmedia.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

“If you're just promoting yourself, you've lost people right there. You have to give back. The more you give back, the more people are going to be receptive to you and know that you are an industry leader.“ - Brandon LeibowitzBrandon founded SEO Optimizers, a digital marketing agency that helps companies gain online traffic through search engine optimization (SEO), search engine marketing (SEM), Pay Per Click (PPC), blogging, and social media marketing (SMM). His company now employs upwards of 50 employees. Brandon began working in the space after graduating and eventually decided to start his own company centered around the free tool of SEO. Once he found success, he took the plunge and committed to it full-time. In this episode, Carol and Brandon explore what makes his business stand out from the fierce competition: something called backlinks. He also takes us on his journey from being a one-man-show to hiring a team, allowing him to focus on the business as a whole. Learn more about Brandon Leibowitz and SEO Optimizers.You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and Instagram.

What is International PPC, and how can you do it right? Digital Marketing Director, Sarah Presch, walks us through what we need to be looking for. 

On today's Podcast, I interview my friend Brandon Bateman about Pay Per Click (PPC) and SEO For motivated sellers. I first met Brandon at my Collective Genius mastermind when I was introduced to him by a mutual friend. Brandon is running the PPC and SEO campaigns for some of the biggest real estate investors in the country (including many of my friends in my mastermind). Since we spoke about motivated seller marketing on the last podcast episode on this show, I thought it would be a great time to ask Brandon to come on to the podcast so that he could share some of his PPC and SEO Wisdom with all of my listeners. This episode is packed with a lot of information related to marketing to motivated sellers. We talk about Google Ads (PPC), Facebook Ads, Search Engine Optimization (SEO), website design and many other concepts related to motivated seller marketing. Brandon is an expert in PPC and SEO, so get out your notepad and make sure you take some good notes from this podcast episode! OUR REAL ESTATE TRAINING PROGRAMS If you are brand new to real estate and want to learn more about our real estate training programs, investing in real estate, buying rental properties, wholesaling real estate, and fixing and flipping houses then please register using the free webinar training links below: FREE WHOLESALING TRAINING https://www.lexlevinrad.com/webinar FREE FIXING AND FLIPPING TRAINING If you want to learn how to fix and flip houses, I have a free fixing and flipping houses training webinar at this link: https://www.lexlevinrad.com/fixandflipwebinar DON'T FORGET TO SUBSCRIBE TO THIS PODCAST TO BE NOTIFIED OF UPDATES SUBSCRIBE TO MY YOUTUBE CHANNEL http://www.youtube.com/lexlevinrad?sub_confirmation=1 CONNECT WITH ME ONLINE http://www.lexlevinrad.com http://www.facebook.com/lexlevinradrealestate http://www.twitter.com/lexlevinrad http://www.instagram.com/lexlevinrad http://www.linkedin.com/in/lexlevinrad http://www.pinterest.com/lexlevinrad http://tiktok.com/@lexlevinrad/ DOWNLOAD A FREE COPY OF MY BOOK ON WHOLESALING BANK OWNED PROPERTIES For more real estate tips about property investment, investing in real estate, and how to start wholesaling, download a FREE copy of my best-selling book "Wholesaling Bank Owned Properties" at https://www.lexlevinrad.com

David and Clarity Creative's own Mike Thomas sit down with JLo from Jalapeño Digital to discuss all things Pay-Per-Click (PPC). Jennifer gives us the inside story on why PPC can work for pretty much everyone (yup, everyone), what it was like running Google Ads for Google, and her love of puns. David and Mike also discuss the news that maybe, just maybe, we will finally get some relief from all of those annoying robocalls! Hosts: David Forman (COO) and guest co-host Mike Thomas (Content Project Manager) of Clarity Creative Group in Orlando, FL Executive Producer: Jaime (“Jemmy”) Legagneur, Chief Enthusiasm Officer Producer: Amber Amortegui, Lead Content Producer at Flint Stone Media Guest: Jennifer Lopez of Jalapeño Digital Links: Jalapeño Digital's Facebook | LinkedIn News Link: Blocking Robo Calls For Good Tech Tip: Why you should write things down with Caleb Smith of Jefferson Capital LLC | Episode 17: Blockchain Technology Deep Dive with Caleb Smith Voice Over Artist: Jorge Hernandez Visit the TECHxploration Website: TECHxplorationPodcast.com Follow Craig and David on Social Media: Facebook | Twitter | LinkedIn | Pinterest |  YouTube Follow Florida Podcast Network on Social Media: Facebook | Twitter | Instagram | LinkedIn | YouTube Join the FPN Insiders Communities: Facebook | Clubhouse | Goodpods Additional Support Provided by: Listeners Like You and Flint Stone Media ------------------------------- Production House: Flint Stone Media Copyright of Flint Stone Media LLC 2022. Partner with FPN: Become the voice of YOUR segment of Florida!! From sponsoring episode segments through creating and growing your own branded show, we have the solution to promote you while we promote Florida! FPN Media Kit We are currently boarding shows to build out our network. And, you don't want to miss ANY of the new hosts and podcasts were have joining us. Search for and subscribe to “Florida Podcast Network” on iTunes and all your favorite podcast players to get more of this and ALL our shows. Become a Patron: Have a suggestion for the Network? Join us in the FPN Insiders group on Facebook and let us know!    FPN:  Check out the other shows on the Florida Podcast Network

Tomer Rabinovich joins us on this week's episode of Side Hustle City. He is a self-taught Amazon business owner and sought-after speaker at Amazon seller events worldwide. He is a consultant to some of the biggest names in the online sales industry and a trusted advisor to global aggregator companies. Passionate about sharing his valuable insights into Amazon selling, Tomer founded Top Dog, a community where advanced sellers come together online, in person, and at live events. With this book, Tomer hopes to help Amazon sellers transform their businesses and their lives. His goal is to extend the opportunity of selling on Amazon to anyone willing to do the work and make their dreams come true.Book DescriptionYou've launched your first product on Amazon—or second, or third—and you're planning another launch. Will it succeed? What if it fails? You need a strategy to improve the odds of success, but growing an Amazon business can be overwhelming. In Ride the Amazon Wave, Tomer Rabinovich shares critical secrets to selling on Amazon. He lays the foundation with chapters about the Amazon seller's mindset, the prelaunch process, and product launch. In the chapters on Pay Per Click (PPC), Inventory Management, and Key Performance Indicators (KPIs), Tomer provides vital steps for reaching the next level. He shows you how to go from Amazon seller to business owner, offers strategies for selling your business, and shows you how to leverage what you've created to follow your dreams. Tomer's straightforward approach is built on his experience, from quitting his job to becoming a top Amazon seller and consultant. If you're ready to ride the Amazon wave, grab this book and let's go. Support the show

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform.Fred has authored two books about automation and how to use it to gain a competitive advantagein digital marketing: "Digital Marketing in an AI World: Futureproofing Your PPC Agency" published in 2019, and "Unlevel the Playing Field: the Biggest Mindshift in PPC History" in 2022.A sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision.

One of the first resources people use when they need to find an attorney is the internet. If done correctly, a pay-per-click campaign can help your firm be the first organization they find. But that's not the only reason your firm should be using PPC campaigns. Other benefits include:

Can Five Sparks Marketing really get your businesses to show up on page 1 of google in less than 30 days for services that real buyers are searching for? Visit https://www.fivesparksmarketing.com/paid-advertising (https://www.fivesparksmarketing.com/paid-advertising) to find out.

Today we are talking about Pay Per Click advertising as part of our ongoing series about strategies from growing your audience online.My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I'm really looking forward to diving into those conversations.If you're on the fence about running ads, or trying to work out how to get started, our first two guests, Becky and Michael, should be able to help. Beck is the Managing Director, and Michael is the Creative Director, of a specialist ad agency called Digital Gearbox. They help their clients place ads on Google and on social media, and they have loads of tips and advice to share.Following on from those expert insights from Michael and Becky, I wanted to share a different perspective, from the business side of things. Of course it's all well and good hearing about ad strategy from experts, but it also helps to hear how that's worked out for people on the ground, and to look at a bit of a case study.To help me out with that, I spoke to Josh Smith from Serious Readers. He's the head of their marketing team and was responsible for running their initial ads, and for their partnerships with ad agencies in the past. They're now working with Digital Gearbox, so you'll hear a little bit from him about how that is, and how he went about finding an ad agency to work with who met his specific criteria. Full shownotes: thewhin.co/podcast

https://www.linkedin.com/in/alexlloro/ (Alex Lloro) of https://allmarketing.co/ (All Marketing Services) acknowledges that Search Engine Optimization (SEO) can be cheaper than Pay Per Click (PPC), but the best return on your investment comes from doing both. Many times PPC traffic is better quality than organic traffic as the intent to purchase is often higher. Alex is clear when he says if your goal is to make money, then traffic that converts, which is more likely to come from PPC, is the traffic you want. He emphasizes that PPC can eliminate your dependence on Google search engine algorithm changes but you'll overspend if you only do PPC without blending in some SEO. Mobile devices are shifting the balance towards PPC since the top organic results isn't even showing on the first screen due to all the ads Google displays first. Listen to the end for a compelling gift Alex is offering our listeners. Show highlights 02:18 It's SEO AND/BOTH PPC not EITHER/OR. 04:38 Getting SEO and PPC to play nicely in the same sandbox. 05:50 Collect and analyze your data to optimize your mix of SEO and PPC. 07:12 SEO is delivering less and less on mobile devices. 10:25 The benefits from optimizing your mix of SEO and PPC. 13:12 What you need to do to optimize your mix of SEO and PPC. 16:58 Learn about Alex. Email Alex at alex@allmarketing.co https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

“If you're going to be at the heart of [Amazon operations], that's going to require you to be deeply entrenched.”  -Elizabeth Greene The goal of every seller is to make more sales, but it is a real challenge to get visibility in the market. Approximately 80% of buyers only buy from page one of the search results and about 70% value organic rankings. Thankfully, there are advertising agencies that offer their expertise in this specific arena such as Junglr. In this episode, Nick and Junglr's Cofounder, Elizabeth Green share how you can leverage pay-per-click (PPC) advertising on Amazon. They also discuss important things you need to know about keywords, driving traffic, infographics, getting more positive reviews and increasing seller ratings, building out launch campaigns and Amazon operations, deciding on good pricing points, managing crises, and building your team. Running ad campaigns does not mean you'll automatically get more sales. It will take time, but you will have a joyful reap if you do not give up. Consistency is key. And while you're doing that, tune in and discover how you can claim your spot on Amazon's page one. Connect with Nick:  Website: https://www.argometrix.com/Facebook: https://www.facebook.com/argometrix Twitter: https://twitter.com/argometrix LinkedIn: https://www.linkedin.com/in/nickuresin/YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA Episode Highlights: 01:10 A Needed Service04:46 The Struggle with Keyword Attachment07:23 Building Launch Campaign: Auto Campaign vs Manual Campaign12:02 Mistakes to Avoid19:36 Sales and Reviews 28:22 FBM vs FBA and PPC Campaigns33:35 Crisis Management 38:19 Building Your Team for Amazon Operations 42:38 Consistency Builds Credibility

Pay Per Click management for dentists is an alternative to Yellow Pages ads. This article will show you how to get patients from the internet. I will share tips such as how to choose keywords, set up your Google Ads campaign, create a web page and has two free tools that my dental clients have found useful. Managing pay per click for dentists is overly complicated and requires a team of diverse skills including marketing, copywriting and website optimization. As your PPC expert, we can apply ethical methods for your campaign that will help you get the best return on investment. As a dentist, you know how important it is to get more new patients. One of the most commonly used advertising methods is Google PPC (Pay Per Click) Marketing. However, many dentists don't understand how to use it properly. By learning the proper way to set up your offer and ads, as well as how to track each campaign effectively, you can cut costs and boost your ROI! Nowadays, there is no way to reach people without advertising. All of the major search engines make billions of dollars in revenue from small businesses across the globe that advertise their products and services 24 hours a day, 7 days a week. Search engine marketing includes: keywords, pay per click (PPC), banners, pop-ups/floats, and mobile strategies. Advertisers can either manage these strategies themselves or use a 3rd party company to manage their campaigns. More info about who chose to do their own advertising. It's more than just optimizing your ads but it's https://ppc.co/ppc-for-dentists/  https://seo.co/dental/  https://dev.co/dentist/  Connect with us!  ttps://ppc.co/ // https://seo.co/ // https://link.build/ // https://dev.co/ 

Competitor analysis is an essential part of any search marketing campaign. By monitoring your competition, you can better gauge how much to bid to get more clicks. You can also develop a strategy based on your competition's keywords and ad content. In this article, we'll show you how to perform paid search competitor analysis, and identify what your next steps should be in your own PPC campaign. Paid search competitor analysis is a crucial tactic in the world of PPC advertising. It allows you to determine the strengths and weaknesses of your competitors, gives insights into how they are trying to conquer search engine results pages, and allows you to put yourself in your customer's shoes when it comes to pay per click campaigns. The two major components of any small business marketing strategy are - Search Engine Optimization (SEO) and Pay-Per-Click (PPC). SEO helps you get a seat on the top of the search listings and PPC helps you stay there. During your paid search competitor analysis you need to go through the top 10 pages for every single keyword similar to yours in order to gain the knowledge about your competitors strategies and try to find their possible weaknesses so you can face no worries while making use of them. You also need to ensure that your competition is not using some black hat seo techniques or they are not buying web traffic from other sources that you may be missing.  Learn more about paid search competitor analysis here:  https://ppc.co/competitor-analysis/  Connect with us:  https://ppc.co/ // https://seo.co/ // https://dev.co/ // https://link.build/ 

Brainstorm: How to Crush Inbound Marketing with Pay Per Click (PPC) Advertising

Tim Oppelt, Founder of Wholesaling PPC, used to work as a digital marketer for Gannett, a $3 Billion multimedia company. He left the company in 2015 to run his wholesaling business full-time. He combined his knowledge of real estate and marketing to generate 100% of his deals online. He is now implementing his systems in markets across the country to bring other investors the same success he has. Tim joins me today to talk about SEO and Pay Per Click (PPC) and how they can help your wholesale business. Tim shares some of the mistakes wholesalers make when they invest in PPC with agencies and when trying to do it themselves. Tim explains the most important thing you should do when a lead comes in and why PPC leads are different from other sourced leads. He also provides some resources to help you better understand PPC. “I look at campaigns all the time to audit them, and a lot of them are just not set up properly because people don't know how to PPC for real estate investors. “- Tim Oppelt On Today's Episode of Flip Talk: Mentioned Resources: Connect with Tim Oppelt: Check out Skip Force Not all skip tracing services are created equally, and I am telling you that you need to have the right one to maximize your profits. Check out Skip Force and it will be a game-changer for you, hands down. I made well over six figures in the last 30-days using this service. Go to skipforprofits.com and check out what they have for you. Rate, Review, Learn and Share Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. Join the community of FlipTalk fans on Facebook, YouTube, and visit our website for even more content, information, and resources about real estate investing.

Tim Oppelt, Founder of Wholesaling PPC, used to work as a digital marketer for Gannett, a $3 Billion multimedia company. He left the company in 2015 to run his wholesaling business full-time. He combined his knowledge of real estate and marketing to generate 100% of his deals online. He is now implementing his systems in markets across the country to bring other investors the same success he has.  Tim joins me today to talk about SEO and Pay Per Click (PPC) and how they can help your wholesale business. Tim shares some of the mistakes wholesalers make when they invest in PPC with agencies and when trying to do it themselves. Tim explains the most important thing you should do when a lead comes in and why PPC leads are different from other sourced leads. He also provides some resources to help you better understand PPC. “I look at campaigns all the time to audit them, and a lot of them are just not set up properly because people don't know how to PPC for real estate investors. “- Tim Oppelt On Today's Episode of Flip Talk: How Tim got started in Real Estate investing Where people and agencies go wrong when investing in PPC Finding the correct expectations and the proper criteria for your marketing campaigns Why Tim started his business and who he helps The most important thing you should do when a lead comes in Why PPC is not like any other type of lead source What mistakes people make when it comes to SEO Marketing What resources you can use to better understand PPC Mentioned Resources: PPC For Dummies Carrot Sign up for the Free Resource on Flip Talk Connect with Tim Oppelt: Website: Wholesailing PPC Check out Skip Force Not all skip tracing services are created equally, and I am telling you that you need to have the right one to maximize your profits. Check out Skip Force and it will be a game-changer for you, hands down. I made well over six figures in the last 30-days using this service. Go to skipforprofits.com and check out what they have for you.  Rate, Review, Learn and Share Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.

Tim Oppelt, Founder of Wholesaling PPC, used to work as a digital marketer for Gannett, a $3 Billion multimedia company. He left the company in 2015 to run his wholesaling business full-time. He combined his knowledge of real estate and marketing to generate 100% of his deals online. He is now implementing his systems in markets across the country to bring other investors the same success he has.  Tim joins me today to talk about SEO and Pay Per Click (PPC) and how they can help your wholesale business. Tim shares some of the mistakes wholesalers make when they invest in PPC with agencies and when trying to do it themselves. Tim explains the most important thing you should do when a lead comes in and why PPC leads are different from other sourced leads. He also provides some resources to help you better understand PPC. “I look at campaigns all the time to audit them, and a lot of them are just not set up properly because people don't know how to PPC for real estate investors. “- Tim Oppelt On Today's Episode of Flip Talk: How Tim got started in Real Estate investing Where people and agencies go wrong when investing in PPC Finding the correct expectations and the proper criteria for your marketing campaigns Why Tim started his business and who he helps The most important thing you should do when a lead comes in Why PPC is not like any other type of lead source What mistakes people make when it comes to SEO Marketing What resources you can use to better understand PPC Mentioned Resources: PPC For Dummies Carrot Sign up for the Free Resource on Flip Talk Connect with Tim Oppelt: Website: Wholesailing PPC Check out Skip Force Not all skip tracing services are created equally, and I am telling you that you need to have the right one to maximize your profits. Check out Skip Force and it will be a game-changer for you, hands down. I made well over six figures in the last 30-days using this service. Go to skipforprofits.com and check out what they have for you.  Rate, Review, Learn and Share Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.

Digital giants, Facebook and Apple, are at war! What does this mean for the consumer? Who will be largely affected by the changes that these tech giants will implement? What strategies should we have in place to make sure that our businesses will not suffer?  In this podcast episode, my guest Ilana Wechsler, gives us the details regarding the feud happening between Apple and Facebook. She talks about software updates to the iPhone that will allow users to opt-in or out of Facebook's data tracking. Ilana also gives the steps that you should do when you log-in to your Facebook ads account. We also tackle why it's important that you don't place all your eggs in one basket. Learn more from tuning in to this episode today.  Discussion Points:  0:00 The Elevation Program   4:02 Ilana's pivot in her business   6:01 Apple and Facebook are at war  6:34 Apple's phone software update  7:51 What happens if you enable Facebook to track you  10:12 Does the software update drive sales up or down for iPhones? 10:54 The impact of the update on small businesses and Facebook  11:33 Google will cut cookie tracking by end of the year  13:47 The result of explicitness of Facebook's data tracking  15:39 Is the choice to opt-in or out of data tracking a better move? 16:48 The need to invest and apply resource to your database  18:03 Using ads to build a database 18:42 Email marketing  19:42 Steps to do in your ad account now  23:34 Do not put all your eggs in one basket  24:39 Are tradies affected by the changes in Apple and Facebook?  26:00 Massive changes are to be expected industry wide  About the Guest:  Ilana Wechsler is a former data analyst turned Pay Per Click (PPC) marketing expert. She continues to run a dedicated PPC agency and managed well over $30 millions of dollars on behalf of clients. However, now, Ilana's commitment to herself is the passing on of the knowledge she's learned in her agency, especially what is working right now. Resources:  Tradie Web Guys ‘automation' - (https://www.tradiewebguys.com.au/automation/) Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/) Tradie Web Guys' Apply (qualification) page (https://www.tradiewebguys.com.au/apply/) Visit Ilana's website and check out her offerings (https://teachtraffic.com/)  Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now.

This week's episode of Sass & Sage is all about Search Engine Marketing (SEM), specifically Search Engine Optimization (SEO) and Pay-Per-Click (PPC). That's a whole lot of acronyms, right?! This week, we aim to break down and demystify organic and paid search. In this episode, Lynne and Dylan discuss the fundamentals of on-page and technical SEO—highlighting the sheer importance of content—and dive into paid search on the Google Ads Search Network. Interestingly, many business owners believe that SEO and PPC are either the same tactic or mutually exclusive. In fact, you can use SEO and PPC together strategically to boost the success of your marketing efforts! Learn all about organic and paid search this week with Sass & Sage!

Our interview with Zach Goldie, a mechanical engineer turned copywriter turned PPC genius, reveals the 3 keys to PPC success. We talk about how he was able to boost conversion on his pages by making a few tweaks to his google adwords campaign.

We discuss website relevance and its positive affects on Pay Per Click budgets. What value can you really get from phone call tracking with Pay Per Click (PPC). What control do you really have over traffic fluctuations to your website? Visit the Facebook SEO Page . Get a Free Internet Marketing SEO Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. E-Webstyle is the proud host of the this Search Engine Optimization Podcast.

In this episode find out about Pay Per Click (PPC), what aspects of pay per click are important, how do you run a successful PPC campaign. We also discuss a popular web traffic statistics software. Webalizer is well known, well utilized and Free. Find out what all the stuff means including Total Unique URLS. Find out how to "track traffic" with Webalizer.