Ecommerce Brief

Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text. Hey, what’s up? This is Carlos from Bluebird Marketing Solutions and the Wizards of Amazon and my tip for you today is has to do with tools and how you decide whether you can afford that tool. I think a lot of sellers make a mistake in saying that they are paying x amount … Continue reading "#36 Whether You Can Afford the Tools by Carlos Alvarez"

Here is some insighful data about consumers and online grocery shopping. Coresight Research released its “US Online Grocery Survey 2019”, finding that 36.8 % of United States consumers bought groceries online over the year, which is a jump of 23.1 percent from 2018 survey. This is an increase of roughly 35 million more consumers buying groceries online. When consumers are buying groceries online, Amazon.com is their first choice to shop. 62.5 % of who bought … Continue reading "#35 Online Grocery Shopping"

Did you know that you can get shipping supplies for free? The tip I am about to share with you will be especially helpful to small size businesses. Not many ecommerce entrepreneurs know that many shipping supplies like envelopes, boxes, shipping labels and packing materials you can get for free. Let’s start with USPS who offers free Priority service supplies, and they will also deliver them to you for free. To order you need to … Continue reading "#34 Where to Get Free Shipping Supplies"

Online spending represented 16.0% of total retail sales for the year, according to the United States Commerce Department retail data. Amazon.com accounted for more than 1/3 of all ecommerce in the United States.Consumers spent $601.75 billion online with U.S. merchants in 2019, up 14.9% from $523.64 billion the prior year. That was a higher growth rate than 2018, when reported online sales rose 13.6% year over year.

Hello my name is Ramon Gonzalez, and I’m an amazon seller who has been selling since 2015. the main business model I follow is the wholesale model. For those of you that dont know what the wholesale model is, I essentially buy branded products at wholesale prices, and I sell in Amazon at retail prices. Think buying Barbies and adidas shoes at wholesale pricing, and sellign them in amazon at full price. The main advantages … Continue reading "#32 How to Establish Wholesale Accounts by Ramon Gonzales"

Here are some interesting stats about Facebook messengers and why Ecommerce sellers need to pay close attention to them. Did you know that Facebook is the most popular mobile app? Well, do you know what is the second most popular app? Facebook messenger. There are 1.3 billion people / month who are actively using their Facebook Messenger. Facebook Messenger users send 8 billion messages a day. In fact, 11% of the world’s population use Facebook … Continue reading "#31 Facebook Messenger Stats for Ecommerce Sellers"

Hi, this is Galyna Parker from Ecommerce Brief and this is my expert tip. Did you know that Free shipping is one of the most important conversion factors for online shoppers? It has been proven by multiple studies that look at the bvehaviour of online shoppers. Product price in general is the main conversion factor for the majority of products. To capture more buyers you should utilize free shipping, and also consider pricing your products … Continue reading "#30 Why Offering Free Shipping is So Important"

Average conversion rate in ecommerce is 2%-3%. However Amazon’s conversion rate is 13% for non Prime members and 74% by Prime members. This is according to a 2015 study from Millward Brown Digital.

So Many Options In Amazon  Why Pick You? Here Are Some Tips For Pulling Customers In. Main Photos Buffet! Everyone has an Actual Photo of Product? Consider creating a 3D Rendering! Everyone has a 3D rendering? Use an actual product Photo. The brain will try to figure out why yours looks, different, strange and draw them to click. The goal is to be the “Purle Cow” in a field of Black/White Cows. Photo angle / … Continue reading "#28 How to Make Your Product Stand Out on Amazon by Alfred Fontanez"

56% of online consumers say they always look at ratings and reviews and usually base their purchases on them. 41% say they sometimes look at reviews and only 3% say they never look at reviews. These stats are provided by a Digital Commerce 360/Bizrate Insights consumer survey. So to put it in other words, online sellers should pay close attention to what customers are saying in reviews because most potential customers always look at them.Sellers … Continue reading "#27 Product Reviews and Ratings"

Hello! This is Galyna Parker from Ecommerce Brief. And this is a tip about how to get more Amazon product reviews. Did you know that only 2-5% of buyers actually leave product reviews? Which is why its important to follow up with them and ask if they are happy with their product. If you are selling on Amazon however, be careful with the excessive messaging as Amazon does not like it when THEIR customers are … Continue reading "#26 How to Get More Amazon Product Reviews"

New consumer survey from Comscore has revealed the list of the most popular stay-at-home activities during COVID-19 quarantine. I wanted to share about the activities that have a significant surge in younger age group (18 to 34 years old). While you may guess that watching TV and playing video games is among them, I wanted to mentioned the activities that could have an influence on your ecommerce business. Cooking food is one of such quarantine … Continue reading "#25 What are Popular Stay-at-Home Activities"

Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text. Hey, what's up? This is Carlos from wizardsofamazon.com and bluebirdmarketingsolutions.com . And my tip today has to do with purging your lists. I'm a huge fan of email marketing, yes email marketing, email is not dead. But whether were talking about email marketing or a messenger bot list on many chats, purging your list is extremely important. … Continue reading "#24 Purging a List by Carlos Alvarez"

Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text. For this series of podcast episodes I interviewed Alex Leal, a very experienced ecommerce seller who specializes in selling on different platforms including a very big Latin online marketplace.To watch the video recording of the interview, please visit our website. My name is Aleksejs Leal. I've been selling over 7 years different marketplaces like … Continue reading "#23 Tips on Diversification in Ecommerce by Alex Leal"

Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text. For this series of podcast episodes I interviewed Alex Leal, a very experienced ecommerce seller who specializes in selling on different platforms including a very big Latin online marketplace.To watch the video recording of the interview, please visit our website. My name is Aleksejs Leal. I've been selling over 7 years different marketplaces like … Continue reading "#22 Signing Exclusivity Contracts with Brands by Alex Leal"

Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text. For this series of podcast episodes I interviewed Alex Leal, a very experienced ecommerce seller who specializes in selling on different platforms including a very big Latin online marketplace.To watch the video recording of the interview, please visit our website. My name is Aleksejs Leal. I've been selling over 7 years different marketplaces like … Continue reading "#21 Tips on Selling Health Supplements on Amazon by Alex Leal"

Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text. For this series of podcast episodes I interviewed Alex Leal, a very experienced ecommerce seller who specializes in selling on different platforms including a very big Latin online marketplace.To watch the video recording of the interview, please visit our website. My name is Aleksejs Leal. I've been selling over 7 years different marketplaces like … Continue reading "#20 Tips on Selling on Mercado Libre by Alex Leal"

Big news in retail industry: Jet.com is officially no more. Launched in 2015 by Marc Lore (who had previously sold Diapers.com to Amazon) and then bought by Walmart a year later for $3 billion cash in 2016. Jet has existed for only 5 years. In their very short email note to their customers, Jet addressed this with the following: Dear Jet customer, We're seeing the Walmart brand resonate regardless of income, geography or age, and … Continue reading "#19 Bye Jet, its Been a Short Flight"

Here are the top 3 product categories on Amazon. The most popular products on Amazon are electronics (44%), followed closely by clothing, shoes, and jewelry (43%) and home and kitchen products (39%). This is according to Feedvisor consumer survey 2019

Hello this is Galyna Parker and this is a tip for Amazon sellers about Amazon's Subscribe and Save feature. If your product is the one that should be reordered again and again (for example, health supplements, skin care products, dishwasher liquid and such), it is important to help your customer to understand how OFTEN he or she should be reordering from you. Amazon's feature Subscribe and Save makes it easy for buyers to sign up … Continue reading "#17 How to Get More Buyers to Use Subscribe and Save"

Here are some stats on the most popular channels that buyers use to research products before making an online purchase: retailers websites (74%), email (43%), social media (38%) and retailer's mobile apps (36%). Also interesting to know that 40% of millennials (age 18-37) say they used voice-enabled digital assistants, such as Amazon Echo and Google Home, to research about the product before buying them online. These stats are based on an online poll (conducted by … Continue reading "#16 Where Buyers Look Before Buying"

Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text. Hey what's up everybody this is Carlos from wizardsofamazon.com and bluebirdmarketingsolutions.com and my tip for you today has to do with one approach for sourcing private label product or sourcing something you'd like to get in to sell private label. And this is not so popular method to doing this. It's was worked for me and when it … Continue reading "#15 One Approach for Sourcing PL Product by Carlos Alvarez"

Let's talk about personalization is ecommerce. Personalization can be tricky. Some people freak out by the fact of how much advertisers “know” about them and their internet searches. Some find it very useful. But no matter how you feel about it, personalization is the key to ecommerce success. The truth is: Shoppers hate irrelevant content. 74% of consumers get frustrated when they're shown content that isn't relevant to them. And 48% of consumers spend more … Continue reading "#14 Personalization in Ecommerce"

Hi guys! Galyna Parker from Ecommerce Brief is here and this is my tip about Amazon product images.Did you know that it has been proven that absolute majority of consumers are basing their purchase decision on product's photographs? Amazon allows up to 7 images in its product listings, and its a very valuable space on products page that not every seller utilizes in full. There are normally 9 slots for images allowed for majority of … Continue reading "#13 Best Amazon Product Images Practices"

Amazon has been testing out new feature on their product listings. Now instead of showing products Brand name right under the product title, there is a prefix to each name. For example, lets call our brand ABC. If ABC brand has an Amazon store, the link will be displayed before the title and will say: Visit the ABC store. And if brand did not setup their store, it will show after the product title and … Continue reading "#12 Amazon Testing New Feature on Product Pages"

Marketplace Pulse, an ecommerce intelligence firm which is collecting data about Amazon and their sellers, has revealed some information about Amazon shoppers behavior during COVID-19 quarantine. Over the past thirty days, Amazon buyers have left about a million negative reviews about sellers. This is more than two times over the usual amount. Buyers have been unhappy for the most part of the year actually. This year 13% of buyers had a negative shopping experience during … Continue reading "#11 A Recent Increase in Negative Amazon Reviews"

What I am about to say is important because this knowledge will help you understand where your customers are and therefore where they can be reached at. Here are the most downloadable smartphone apps: 1) Facebook2) Facebook Messenger3) YouTube4) Instagram5) WhatsApp This is according to App Annie report on July, 2018

Unless you have been living under the rock, you probably have heard of photo and video sharing app Instagram which was aquired by Facebook for $1 billion in 2012. And you probably don't need me to tell you that Instagram is not just for sharing pictures of avocado toasts and beautiful ocean sunsets. Although both of those Are really nice. Anyway, not only regular users have Instagram profiles, but many businesses as well. Did you … Continue reading "#9 Instagram and Ecommerce Data"

The average amount of time between a Google product search and a purchase is 20 days and about 1/3rd of Google product searches turn into transactions within 5 days. This is according to Jumpshot's Competitive State of eCommerce Marketplaces Q2 2018 Data report.

Amazon Business have launched a special webpage on Amazon.com that lists COVID-19 related health products for sale such as masks, gloves, thermometers and hand sanitizer. So far as of today there are only a little over a hundred product listings, many by major brands like Purell, and many products are out of stock. Earlier in the beginning of the pandemic, Amazon has suspended thousands of listings that could be related to the virus trying to … Continue reading "#7 Amazon Launches COVID-19 Store"

Please note that the transcription below is automated and may contain errors. Please listen to the audio episode for correct text. Hi my name is Yamaris Diaz. I'm CPA from ecomowl. And I'm going share tip with you today about tax planning. So my main tip for sellers will be to not wait until January or the end of the year to start getting organized with your numbers and to start looking your business finances. … Continue reading "#6 Taxes for Ecommerce Sellers by Yamaris Diaz"

Here is some interesting data on which age groups prefer to shop online. This is breakdown on ecommerce shopping by buyers age groups According to Statista: 67% of Millenials (or so called Generation Y) who were born from 1979 to year 2000, prefer to shop online56% of Generation X (born in 60s and 70s) prefer to shop online41% of Baby Boomers (born between 1946 and 1964) prefer to shop online28% of seniors prefer to shop … Continue reading "#5 Ecommerce Shopping by Generations"

eBay continues to push their sellers to change how they receive payments. eBay's intent is to move majority of sellers to their own payment system by the end of the year. Emails going out to ebay sellers encouranging to switch before the deadline. If you have been using Paypal, you will have to register for this new system in order to get paid after the final switch. eBay promises that most sellers will notice the … Continue reading "#4 eBay Continues to Ask Their Sellers to Sign Up for New Payment System"

Hello this is Galyna Parker from Seller Toolset and this is my advice on how to utilize producs seasonality even if your product is ever-green and usually sells all year long. First, I would like to define seasonality in the respect of product marketing.When we are talking about retail products, Seasonality has much broader definition that simply four seasons Winter, Spring, Summer and Fall. It also includes the holidays such as Halloween, Thanksgiving, Easter, Christmas, … Continue reading "#3 Make Your Product Standout by Utilizing Seasonality"

Amazon is trying out new ways to screen new third-party sellers who wants to sell on their platform by making a personal contact with each new seller. Initially such meetings took place in person with Amazon employees. But with the COVID-19 pandemic the process transformed onto video calling. These are welcome news for most Amazon sellers who are struggling with the flood of new accounts that are being opened for the purpose of fraud and … Continue reading "#2 Amazon Now Makes Video Calls to New Sellers"

Google has announced that it is now free to sell on their Google Shopping platform! Now when users click on Google Shopping tab they should see mostly free product listings. Google has hundreds of millions of shopping inquiry searches a day, every day. If you are an existing merchant, there should be no action on your part and if you are new to the platform, Google promised to work it out within just a few … Continue reading "#1 It is Now Free to Sell on Google Shopping"