Podcasts about product images

In this episode, Dave shares some easy Amazon image hacks that can help you improve your click-through rates (CTR) and conversion rates. We'll talk about how important it is to show your packaging in your main images, how you can sneak in some keywords without alerting Amazon's ban hammer,  and how you can A/B test against your competition.    Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.  As an Amazon seller, you always have to be ahead of the competition. This means offering a better customer experience overall, but what does that look like in e-commerce?    This means better product imagery. Images are the only way for customers to truly know what they're getting and better images often means higher click-through rates and higher conversion rates.    How do you get better product images? Here's 7 easy ways you can make your product imagery better than your competition.  The Big Takeaways Include a keyword in your main image packaging and add your packaging to your main Amazon image. More items in the main gallery image convey better value. A/B test your product image against competitors using PickFu. Check Amazon brand analytics for the performance of keywords for your product. Regularly update product images to reflect trends. Do not fear Amazon's TOS when it comes to images. Review competitors' images in competitive categories. Sometimes, ugly images perform better than beautiful ones. Continuously refresh your images to avoid looking dated. Timestamps 00:00 - Introduction to Amazon Image Hacks 01:55 - Utilizing Packaging for Keywords 03:48 - Enhancing Product Images for Better Value 05:15 - A/B Testing Against Competitors 06:38 - Leveraging Amazon Brand Analytics 08:33 - Regularly Updating Product Images 09:59 - Pushing the Limits of Amazon's TOS 10:56 - Learning from Competitors' Successes And that's the 7 ways you can improve your images. If you have any questions, feel free to leave a comment below!  Thanks for listening and happy selling!   

Is your product photography secretly sabotaging your eCommerce success? In this eye-opening episode, Dresma Inc. CEO Siddharth Sinha reveals why image quality might be the hidden factor killing your conversions. Discover why customers rarely read product descriptions anymore, how AI is revolutionising product photography, and why that white background product shot just won't cut it. From mobile shopping behaviour to the future of personalised product imagery, this conversation is packed with insights that could transform your approach to visual content.---What You'll Learn:Why most customers make buying decisions without reading product descriptionsHow to use AI to create compelling lifestyle shots without expensive photo shootsThe critical difference between basic product shots and context-rich imageryWhy mobile shopping is changing everything about product photographyThe future of personalised product imagery and what it means for your storeCommon product photography mistakes that increase return ratesHow to balance investment between website design and product imagery---Get in touch with Siddharth: siddharth@dresma.comSiddharth Sinha | LinkedIndresma.comGet in touch with Mattmattedmundson.comMatt Edmundson | LinkedInMore of the eCommerce Podcast ecommercepodcast.netExplore PodjunctionHomepage - Podjunction

Send us a textEveryone's talking about Rufus, Amazon's new AI, but is it actually changing how products rank? Some claim it's a game-changer, but the data tells a different story. If you're relying on Rufus to improve your rankings, you might be missing out on what really moves the needle. Watch to see what's actually working in Amazon SEO for 2025.Stop wasting money on ads that don't convert. Download our PPC guide https://bit.ly/4hAmqn8#AmazonSEO #AmazonRankings #amazonrufus #SEOWatch these videos on YoutTube:Amazon SEO Guide https://www.youtube.com/watch?v=-Dc-ufvTHVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=73Maximize Amazon Sales with A+ Content and SEO https://www.youtube.com/watch?v=fqgt4BlpZ1w&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=16-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Amazon's Rufus AI Is Overrated!00:08 - What Is Rufus & Why Are Sellers Talking About It?01:05 - Does Rufus Actually Affect Amazon Rankings?02:40 - Perplexity AI's Claim vs. Real Amazon SEO Data04:00 - Amazon's Patent vs. What's Really Happening05:20 - A Simple Test to See If Rufus Changes Rankings07:00 - Alt Text & A+ Content: What Still Works08:45 - Can Rufus Read Text on Product Images?10:15 - The Limitations of AI in Amazon SEO11:30 - Search Volume Trends: Has Rufus Made an Impact?13:00 - What Actually Helps Rank Products in 2025?14:20 - Final Thoughts – Why Rufus Isn't Changing SEO----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the evolving e-commerce landscape.In this episode of DTC Pod, Mina explores the potential of TikTok Shop as a powerful platform for reaching younger audiences and driving sales. He offers practical advice on setting up a TikTok Shop account, engaging affiliates to create authentic and compelling content, and leveraging competitor insights through tools like FastMoss to optimize ad strategies. Mina also explores the synergistic relationship between TikTok Shop and Amazon, highlighting the positive impact on Amazon sales and organic ranking when brands effectively leverage external traffic from TikTok. He discusses the importance of setting realistic budgets for testing ad content on TikTok, emphasizing the need for brands to focus on quality content creation and authentic representation. Throughout the conversation, Mina stresses the significance of adapting to the unique storytelling aspects of the TikTok platform to maximize success and cautions against overengineering content, as authenticity is key to resonating with the TikTok audience.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Amazon vs. TikTok Shop2. TikTok Shop Basics3. TikTok Shop Logistics4. TikTok Affiliate Marketing5. TikTok Competitive Analysis6. Cross-Platform Effects7. TikTok-Amazon IntegrationTimestamps00:00 Mina Elias' background in Amazon03:34 TikTok and future shopping trends06:12 How TikTok solved the content problem for brands09:15 How TikTok merged affiliate and attribution10:12 How to start selling on TikTok Shop: account and page setup, logistics14:29 Affiliate marketing on TikTok: manual and automated outreach17:42 Strategies for running ads with affiliate content19:18 Budgeting for TikTok ads, data analysis with FastMoss23:51 Finding the right TikTok creators for your brand25:33 The impact of TikTok Shop on Amazon sales and organic rankingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this video, we go into the crucial aspects of Amazon product listings, focusing on effective image use, targeting specific customer avatars, and strategies to boost sales. Learn how to optimize your listings with eye-catching visuals and personalized approaches for different customer segments. If you are an Amazon seller looking to enhance your product's visibility and appeal, this is a helpful video for you.Brand Manager Takeaway:Yesterday I had a meeting with Steven Pope, we went through a listing of a client together and we noticed that we could be targeting better our customer avatar for this account. After doing research in some competitors and brainstorming we ended with great conclusion about how to improve lifestyle images to improve sales.I learned that we could be targeting an specific client for every variation of the same product which will bring different audiences to our listing based on the MBA.#AmazonSEO #AmazonProductImage #AmazonFBA2024 #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Evaluating Listing Images1:01 - Effective Use of Red Color in Listings1:48 - Tailoring Images for Target Customers2:35 - Understanding Customer Avatars3:00 - Customizing Listings for Multiple AvatarsSupport the Show.

Send us a Text Message.Join us as we chat with Jose about the intricacies of optimizing your main image on Amazon. In this video, we explore the importance of seasonal products, click-through rates, and the power of visual elements in driving sales. Watch as we conduct a detailed audit of a blanket listing, analyze the secondary image stack, and discuss the significance of running a PickFu test to determine the best main image. Learn actionable insights on improving your product listings to enhance visibility and conversion rates on Amazon. Don't miss out on these valuable tips to boost your sales. Brand Manager Takeaway:Had a great call today with Steven PopeHere is a list of my takeaways:1. Lower Prices at product launch and  to revive the listing to create momentum2. You go into a lower price with a product to generate interest3. Brands are native to Amazon mostly because they don't have brand outside of Amazon4. If they have a brand outside of Amazon redirecting traffic to Amazon can be great move But it can be hard5. Propose a test to the client show it/your plan can work6. Know you client's avatar and communicate to the avatar through the pictures7. Without PPC the product is dead in the water#AmazonSEO #AmazonProductImage #AmazonFBA2024 #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamp0:03 - Intro 0:07 - Discussing main image0:14 - Seasonal nature and price0:27 - Analyzing seasonal data0:51 - Reviewing listing and images1:21 - Analyzing Competitors' images1:26 - Running PikFu test1:51 - Reviewing test results2:35 - Conclusion and takeawaysSupport the Show.

Send us a Text Message.Learn the best practices for improving your Amazon product listings! In this video, we discuss effective product image strategies, the importance of branding, and when to upsell additional services to your clients. Gain insights on how to pitch new services and make your clients more profitable. #AmazonSEO #AmazonPPC #AmazonTips #AmazonOptimization #AmazonBrand → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Product Image Analysis00:51 - Client Relationship and Options01:12 - Design Needs01:54 - Brand Store Pitch02:17 - Timing for Upselling Services03:14 - Approval and StrategySupport the Show.

Send us a Text Message.When you have a product business you are always trying to figure out where to spend your money and where the best next place to invest your cashflow is.A constant struggle right. ONE of the places I always suggest whether you are a new brand, established Retail stores or those who want to constantly evolve in this online visual space is your imagery!  We humans are visual people! The visual imagery you share is part of the reason customers buy your products. And one pic is not enough.In this latest podcast episode I share the 8 types of product shots you need either online or in your wholesale catalogue to convert browsers into buyers. Here's a sneak peek of what you'll discover in this episode:

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it's important to follow Amazon's guidelines. They also touch on the latest trends in product photography. We'll see you in The PPC Den!

Can a minor tweak to your Amazon listing images earn you an extra $40,000 a year? We uncover the incredible power of optimizing click-through rates and how even a 4% increase can transform your sales figures. Using split testing and tools like Helium 10 Audience, we guide you through the process of obtaining crucial market feedback to enhance your listings. From experimenting with main images and titles to leveraging Amazon's "Manage Your Experiments" feature, we leave no stone unturned in our quest to maximize your product's potential. What if you could figure out exactly which product image will capture consumers' attention before you even launch on Amazon? We dive into a fascinating case study involving a coffin shelf to reveal how audience testing can refine your images and help customers see the full value of what you offer. By investing in audience feedback, you can start with the best possible image, avoiding costly mistakes and boosting your chances of success right from the get-go. Ever wondered how psychological and demographic factors influence shopping decisions? We explore advanced listing optimization strategies and the importance of organic ranking during product launches. Through a real-time example with our Project X egg rack product, we illustrate how offline split tests can provide quick insights without risking revenue loss. Plus, discover the mechanics of A/B testing for product images, using Helium 10 Audience powered by PickFu to enhance your listings and drive your Amazon sales through the roof. Don't miss these game-changing tips and practical advice on making the most of your Amazon presence! In episode 567 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Optimizing Amazon Listing's Click-Through Rate for Sales 01:08 - Split Testing Images for Amazon Success 09:22 - Amazon Listing A/B Testing Image Results 11:17 - Optimizing Product Images With Audience Testing 16:00 - Improve Your Product Launches With Helium 10 19:13 - Targeting Audience for Advertising Campaign 24:13 - Listing Optimization Strategies and Launch Tactics 26:18 - Importance of Helium 10 Audience Testing 30:34 - A/B Testing for Product Images 31:33 - Testing for Best-Selling Variation in Audience 34:30 - Utilizing Tools for Amazon Sellers Transcript Bradley Sutton: Did you know that improving your click-through rate from search results on a product even only 4% for a product that maybe only sells even on just 10 units a day could mean up to $40,000 of extra sales in a year? Today, I'm going to show you exactly how you can split test your listing images in order to achieve results like this. How cool is that? Pretty cool, I think. Not sure on what main image you should choose from, or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo. Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience. Just enter in your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me/audience.   Bradley Sutton: All right, hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything, where we do a training on a certain topic and then we open it up to all the members out there to go ahead and ask whatever questions you have about Helium 10 or Amazon that we can help you with. And today we're going to be talking about split testing images, both on Amazon, off Amazon, and we're going to do some live examples of this, and we're going to talk about why this is important and how it can help you. I think it's one of the most slept on things that a lot of Amazon sellers aren't doing.   Bradley Sutton: All right, let's get started here. Now let me just give some framework on why I think this is something that literally every Amazon private label seller should be doing. When we create a new listing right, we have in our own mind what might convert the best as far as images, as far as titles, things like this, and it's based on, you know, hopefully some solid research. You know, maybe we've checked out the competition, maybe we know this certain niche right, but the problem is sometimes we might be a little bit biased, or we might kind of like overvalue our own knowledge of a certain niche, and when we do that, we could be leaving money on the table. You know, let's just do some calculations, guys. Let's just say that you know you want a certain click-through rate from the search results.   Bradley Sutton: Let's just talk about main image, right now. Let's just say that your conversion rate, once people actually get to your page, is 10%. Let's just say it's 10%. All right, 10% of the people who click on your product they're going to convert. Now, if your click-through rate is also, let's just say 10%, right, that means that on a certain keyword page or just overall, let's just talk about it overall let's just say you know you're getting like a thousand impressions, right? You know a thousand people see your product and if you have a 10% click-through rate on it I'm not just talking about PPC, just in general I'm doing some general numbers here that means a hundred people click on your product. If it's 10% your click-through rate and then if your conversion rate is 10%, how many people buy your product? 10. All right, so 10 out of 1,000. So let's say your product is a coffin shelf, that's $30. With these numbers. Right, that means you're doing every day about $300 worth of orders. Okay, $300 worth of orders over the course of a year, that's about a hundred thousand dollars. So you've got a six figure product, a hundred thousand dollars.   Bradley Sutton: Now let's just pretend that nothing else changes except your click-through rate. That means that the more the people see it in the search results, then the more they're going to click on it. What if we could bring your click-through rate from 10%, not even 5%. Let's bring it from 10 to 14. So that's a 4% increase. All right, 4% increase. So that means if, instead of 100 people a day clicking on your product, how many is that going to be? So we take 100, or we take 1000 and multiply that by 0.14. That means that 140 people are going to see your product. And if you still have the conversion rate of 10%, how many people are buying that per day? That's now 14 people who are buying that a day. So we take that 14, Times it by what's the retail price? $30. That's $420 a day you are doing on your product. We times that by 365. Now you have gone from a product that does just over $100,000 a year $109,000.   Bradley Sutton: Now you've got a product that is getting $153,000 per year. You just increased by over $40,000 and you did not even change your conversion rate. You only changed the amount, your click-through rate, the amount of people who see your product in the search results and click through it, and not even by 5%, a 4% increase. Okay, Now, that's what I'm talking about here. So this is why I think this is a very important topic, and I'm just only talking about one thing you know what are the things that influence click-through rates. You know it could be your price point, it could be the way you have your title set up. It could be your main image, which is what I was talking about. So, this is why it's so important to make sure that, at the very least, you start split testing different things of your listing. All right, now Amazon has a live split tester and we're going to talk about that. First, how many people use, you know, manage your experiments. Those of you who have, who have brand registry. All right, let me show you how to do that, and then I'm going to talk about in what situations I use it, but then also the potential drawbacks of using this.   Bradley Sutton: This is in Seller Central, in the how Cool Is that? Project X account. The part that you can do split testing for free if you have brand registry is called manage your experiments. So you click on brands and then you click on manage experiments and what this does is it allows you to do live split testing of new things. All right. So, the kind of things that I can split test is my A+ content, I can do my Bullet Points, Product Images, Product Description, Product Title, A+ Brand Story, or I can do Multi-Attribute. All right, we're just going to keep it real simple and mainly talk about main image, because in my opinion that's one of the biggest things that could really make an impact on your either click through rate or conversion rate. All right. So I did a few of these recently, all right, one of them is going right now, all right.   Bradley Sutton: So this is a product I had called a bat bath mat, all right, and I had two different main images I was split testing. Let me show you the actual content. One was an old, like computer generated image I had and one was a newer one that AMZ one step did, all right, so you can see very similar images. Those of you watching this online, I can see. You can see it's very similar images, but just different angles, all right. And so it's like hey, I wanted to split, test this in the search results and take a look at this is ongoing. This is literally going right now. That's why it hasn't gone through yet and you can see that one of them, I sold 24 units and the other one 18 units. All right, one of them, 11 units sold from search. The other one, 4 units from search. Okay, one of them has a 0.07 conversion rate. One of them has a 0.05.   Bradley Sutton: All right, so it looks like version A, which is what I have, is going to win. Okay, so that's one that's literally going right now. Here's the other one we're going to be going over today is the coffin shelf, all right. So here is this one and it completed. Okay. Now look at this one here, this one actually, I started around the same time, but look at this one. This one had a 0.1 version at a 0.04 conversion rate and the other one had a 0.005 conversion rate. That option A sold nine units over this very short period of time, and the other one only one unit. So this one already stopped because Amazon's like, oh my goodness, this is like night and day. This is going to be the good one compared to what I was showing. All right, so this one shows good information. But here's the thing. Let's just say that, on this live split test that I was doing with Manager Experiments, this one was it was almost like a 10X better one image over the other. But how Amazon is doing this is it is showing this product with the different images and search results like half of the day showing one, like half of the day showing the other.   Bradley Sutton: So the problem with doing this live split test if it's a brand new listing especially is that, by definition, sometimes half the time you are showing an unoptimized image. What if, during this time, I was showing just the good image? I would have maybe, in this situation, almost doubled my sales, if not more, because I was wasting half of the day showing an image that was not well converting. Ok, now I think there's a time and place to do manager experience, especially some with some of the nuances of your bullet points, A+ content or more mature listings. But when you are trying to, you know rank or you've got a brand new product, you can understand maybe a little bit why it's probably not good to just go ahead and launch a product and then do a manager experiments from the get go, because you don't want to be, by definition, screwing your listing 50% of the day, if that makes sense, all right.   Bradley Sutton: So let me show you what I think that everybody should be doing and I've been doing this for years is using a service called PickFu and inside of Helium 10, it's called Helium 10 Audience, and before I even launched my listing, I am doing this research, all right. So let me just show you. I did the exact same test yesterday and we're going to do a couple of tests together. Let me show you what I did yesterday or last night in Helium 10 audience. I set up a poll and I told the customers hey, you are searching for a coffin shelf. This coffin shelf includes a gift box and spooky accessories. If you saw the following 3 images in the search results for a product, which would make you want to click it the most, and do you see the one that won by overwhelming amount, a score of 56 to 22 to 22, this one that won in the manager experiments.   Bradley Sutton: Now, let's just pretend that this was a brand-new product release. I mean, this is not a brand-new product release. This is the Helium 10 coffin shelf that's been out there. But I came to the exact same conclusion using my test audience, and so I could have started from day one with the right image without having to have 50% of the time a bad image showing up because it's a live listing. So this is the beauty about using Helium 10 Audience that I think everybody like literally every single product launch. You should be running this. Now granted, you know some of you may have, you know, be launching, like you know, 20 products at a time. I was just talking to my friend, a Helium 10 Elite member, Yizhak, and he was launching some leggings and you know, when he launches leggings, he's got like three different kinds of variations. Launching some leggings and you know, when he launches leggings, he's got like three different kinds of variations. So every single group has, you know, like 100 variations because it's three different kinds. He's got size and inseam and color and then each of those has like eight combinations, right. So I'm not saying, oh yeah, Yizhak should have done 100 Pickfu or Helium 10 Audience tests, that that's not very economical or feasible, but at least you want to check it once.   Bradley Sutton: For the main, you know image results, right? So the beauty about this is it's not just, oh, random people are voting on what image they think is the best to be able to get money. The people who are doing the Helium 10 Audience, you know they actually get paid. That's why each time we do this, it costs money between 50 and $60 or so because each of the people who are responding are getting paid to give their responses. And to give their response, they have to give you information, and you don't have that in the manager experiments in Amazon. So, for example, some of the people who picked option A, which is the one that won you can read here what they're saying. This one person says hey, this image shows me all of the accessories and multiple angles of the box. Another person says option A shows the coffin both open and closed, as well as clearly showing what the accessories look like. Now, this is important. This is important, I never would have thought about this. Did you guys catch this? They think that this tells me something right here the fact that two people said multiple angles of the coffin. Let's go back to the image. This is not multiple angles of the coffin.   Bradley Sutton: All right, these are two products that are included in the product. One is a coffin shelf and one is a coffin shaped box. So, right away, this is not something that I'm just going to go and say oh, this image one, right? Because now, all of a sudden, my thought process has changed. I thought that this image is going to clearly show that a gift box is included and it's two separate products. But no, here are two people who just said that they think it's the same product, but just showing open and close in different angles. So now I know I might need to go back and figure out something to make it more obvious that, no, you're getting two products for the price of one. This coffin box is a gift box that's separate from the regular coffin. Let's keep reading. I literally haven't looked at these until this second. Here's another person. I find A more appropriate. It has an all-around preview of the product. Okay's another person I find a more appropriate. It has an all around preview of the product. Okay, another person says I like to see the two trinkets at the bottom right of the image. That was important to me because I wanted to make it clear that people who order our coffin shelf they get, like this LED candle plus something else.   Bradley Sutton: So, I'm going to keep reading this and see how many people are saying that they think that this is just showing a different angle. So, you see how it's different levels. All right, it's not just a matter of oh, which image is best. But now I might have to go back to the drawing board and say how do I make sure that people understand that they actually get two products in one? And then I would. I would go ahead and try to make a new image and then run it again versus this one, versus the other images. So sometimes I run Helium 10 audience maybe three times on a certain, a certain product. Okay, I hope you guys understand the value of this Number one. The first value is before I even launch a product, I can make sure that from day one I am launching with the most optimized image. The other option I could have done is even taking it a step further is Photoshop this into like Amazon search results and actually show the title and maybe show a couple of competitors. This is why I run Helium 10 Audience, sometimes 2,3 times. Yeah, it cost me like 200 bucks to do it. I mean I was using this since it was PickFu, since it wasn't in Helium 10, but it was worth it to me, the kind of insight I get.   Bradley Sutton: So number one is hey, am I running the most optimized search result image or experience? I guess, if you can consider the title also in the price? And then, secondly, am I completely overlooking something like I just did here, where I thought it was very clear that people are getting 2 different products here in the same package, but some people thought it was just a different angle of one product? Okay, we are going to run this live, a brand new one, and it just has two options, and it's a brand-new product launch that I'm doing. So let's go ahead and run this live together. I'm going to go to Helium 10 Audience and I have 2 images that are very, very similar. Okay, very, very similar, and it's a product I'm going to launch today or tomorrow on Amazon. So here's what we do. We go to tools in Helium 10. Under listing optimization, we hit audience and then I'm going to hit create new poll. All right, and I could do use poll builder or build from scratch. I'm going to go ahead and use the poll builder and we are going to do. You can see all the different things that we can test here A+ content, a general idea, logo, infographics or secondary image, product listing, product title, a video, a voiceover, even something about a website. All of these things we can do. I'm going to do product images, which is main image, right here.   Bradley Sutton: Okay, do I'm going to do product images, which is main image, right here? Okay, now I'm going to write my question. So let's go ahead and write. A question is, you are searching on amazon for a stackable egg rack? Which of these main image options would make you want to click on the product more? I can probably have made this better, but we're going to do this live, all right, let's go to the next step. All right, what are my two options? Let's go ahead and add these. See, very similar, but again, I want every little bit counts. Remember, I just showed you guys that having a difference of even just 4% for my click-through rate could mean $50,000 a year, almost all right. So you can see there's two different images here. One has a full rack of eggs and one only has half of them, and it's a slightly different angle. Let's go ahead and see the next step.   Bradley Sutton: I can pick the audience, all right. So I could just go general audience first, available respondents. I might just go ahead and do that now. Or I can choose a custom audience where I'm like hey, I want men, I want women, I want dog owners, I want people who exercise four times a week. There's a billion different options here. The one that I usually pick is Amazon Prime subscribers. All right, that's what I'm looking for. I could pick an age range, right, in this case. I want this to run super fast, because the more I segment it like this, it takes longer. I'm just going to hit general audience because this product is general. You know, like men like it, it all ages. But like if I was doing a pet grooming product and it's specifically for dogs, you better believe I'm going in there and I am going in and choosing, you know, like dog owners or something like that, or if I have a product that's specifically for men or for women of a certain age group. I'm going to go in there and make sure that the people who are going to vote on this are exactly my target market. I'm only going to choose 50 people for the audience. I can find out, you know, behavioral habits or personal traits of the people who are responding here if I wanted. I'm just using the free option here. Next, step 50. Let's just go with this.   Bradley Sutton: All right. Now again, is this the best way to do it? No, the best way is probably to also show my competitors you know image, okay, and maybe even show it in the search results. I'm doing something simple, just so you can see how this works. All right, let's go ahead and proceed to checkout. Boom, okay, it is working now. All right. So, this one is going to be in progress. We're going to poll it up right here and we're going to keep going back to this. This is live. It's literally going out to a whole bunch of people right now. We're going to go back and check that. What situations would you want to use this, compared to when you would want to use the Amazon manage your experiments. Well, if I haven't launched my product, 10 out of 10, I am doing this, I mean literally 100% of the time that I launch a product I'm running a Helium 10 Audience on some of my main aspects right, because, remember, I don't want to start off with potentially an unoptimized or not the best option for my image or title. Right from day 1, especially during the honeymoon period, I'm trying to get the best click-through rate possible and the best conversion rate.   Bradley Sutton: Now, sometimes, if I'm just testing something else and I don't, I think I'm doing pretty well and there's nothing I'm going to do. That's going to be a big change. Well, yeah, I'll go ahead and run manager experiments, because it's free, right on an exact listing. And actually, when you run manager experiments, you can get additional details on what's going on, as you saw from what Amazon was showing, right? Let me just show you again what are the kind of things that you can see. You know you can see what your conversion rate is. You can see how many units are sold from search, how many sales from search. You can see the exact sample size, et cetera, et cetera. So in that situation, if I'm like, hey, I've got a pretty optimized listing. I've already run my Helium 10 Audience before and I just want to tweak something that I don't think is going to make a big difference.   Bradley Sutton: Well, yeah, I'll go ahead and use the manager experiments, but if you have not tested your main image on a brand-new listing, you haven't launched yet. 100% guys, I do not launch any product without having run this, and so if you are out there and you're launching products and you are not split testing your image first, or split testing perhaps your price point or how the product might show up in the search results, I strongly believe you could be leaving money on the table. I mean, some people can change your click-through rate by up to 10%. Even if you change it 1%, 1% guys, on that one that I was showing you, that would sell what did I say? Like 10 units a day only. If I was only selling 10 coffin shelves a day and if I just change my click-through rate by 1%, we're still talking thousands of dollars difference per year I'm getting by increasing my click-through rate just 1%. So is that worth a $50 Helium 10 audience? Well, you better believe. That's why I do it for every single one of my listings.   Bradley Sutton: Any questions so far with this concept of like split, testing your images before you launch. Kan says can you show me please how to navigate to the experiment page in Helium 10? Yeah, absolutely, let me show you really quick. So where this is you click your main menu in Helium 10 at the top left where it says tools and under listing optimization. And, by the way, everybody has this option. This is not something that's only Diamond, because it's a pay-per-use, so everybody has access to it. You click under listing optimization. It's Audience. All right, there's. Oh, my goodness, look at this, guys. I just started this like what? 5 minutes ago, not even 5 minutes ago. What am I saying? Like 3 minutes ago, and I've already got 18 results. And do you remember? I said you guys were kind of split down the middle between option A and option B. Well, take a look here. We've got now 10 to 9, so it's very similar with what you guys had thought, except it's slight chance to option A.   Bradley Sutton: All right, so what are, what are some of the things that people are saying all right, one person here says I'm more likely to click on A, the left one, because this is full of eggs, which makes me think that'll hold a lot more likely to click on A, the left one, because this is full of eggs, which makes me think that'll hold a lot more, even though I know they hold the same amount. It feels like it can store and organize more. It's also more visually appealing to see the eggs neat and orderly like this instead of the other image, so it makes me, you see, like that's something I didn't even think about. You see this other one where it's like you know, somebody with like ADD or something like might be looking at this and like, hey, why do people just have random holes in this egg rack used? And it's not all full. It's like it's just a psychological thing. All right, so I see, always when I run this guys, I always have new things that I didn't think about. Look at this in the last one minute that I was talking, seven more people already responded.   Bradley Sutton: Let's go ahead and load those seven. We are still at almost half each here. Wow, that's crazy. Right on the line of what people want more. I could see hey, what's the age range of the people who are responding right now, it looks like 58% of younger people are choosing B, but of the older age range, 45 and up, 66% want option A. So there's something right there. All of a sudden, I have some insight. Well, if my target market is older people, I might go ahead and favor option A regardless of the score here, because that's who likes my product more. So that's the kind of level that you can go in, all right.   Bradley Sutton: So, your takeaway, guys, is if you're in the midst of launching a product, don't ever launch a product without running Helium 10 Audience. Okay, this is how important I think it is. You might think you have the best main image or the best title, but really make sure you have some solid proof before doing it. Now, if you already have a listing active, you still if you never split test anything and it's something big like the main image it might be still better to run Helium 10 audience just so that you can get instant results within like a day, of which one might be better, and then immediately change it if you need to. Because remember, if you run manager experiments in Amazon, it might take 30 days to get a. You know enough results and in those 30 days 15 of the days, half of the day, half of the month you are running an image or a title or whatever. That is not exactly that. That is not optimized, and so you know you can just kind of understand that you might be leaving hundreds of dollars on the table half the month if you're running something, a live split test like that. So that's why I always like running my split test immediately in one day and offline.   Bradley Sutton: All right. Did you say that when you do an A-B test on Amazon, they automatically convert the listing to use the best image they tested? If you choose that. So that is an option on Amazon where you can say automatic it's called, automatically publish the winning result or something like that it's called, and you just check that if you want it to automatically do it, or you just say you uncheck that and then you just look at the results and then you decide which one you want to go with. You have both of those options on Amazon. All right, we already have. The vote is finished for the egg rack pictures, and the one with all of the egg racks won with a score of 52 to 48. So this is not like a very clear cut winner here, but you know, like the other one, the coffin shelf one which had a score of like 50 to 20 to 20. But now at least I have a little bit more confidence to go with this image that has all of them, and then I'm going to start reading these comments here to see if I get more information. Look, it's 50 people respond in like what? 10, 15 minutes here and now I have all this data to go through to really make my decision when I launch this later today.   Bradley Sutton: Matter of fact, as soon as I get off this call, I'm probably going to do it. What am I? Which image am I going to use? And is there something I didn't consider. Like remember what happened on the coffin shelf? I realized that people think that it's the same. It's the same image, just a different angle. So I'm going to definitely read this once I'm done with the call. Ali says using launch strategies like the Maldives honeymoon, when do you really start focusing on actual profit and long-term viability of the product? What's the perfect balance? So all I think about during the launch strategy is getting to page one organically. I'm not concerned about profit. Now, I usually can't, you know if I'm not launching a super competitive niche. I can usually get to page one within a week and then at that point I start maybe rate if I got, if I started getting my Vine reviews or other reviews, I might start raising the price up and take my foot off the gas. But I'm usually going really hard and heavy. Even if I get to the top of page one for 10 full days, even if I got to the top of page one after only 2 or 3 days, which happens sometimes in my launches.   Bradley Sutton: All right. So I try to go really hard and heavy at least 10, 10 days to help me stick my landing more, and then at that point it's a matter of all right now do I start to try and rank organically for my secondary set of keywords and then I just do it all over again. I still go really hard and heavy and losing money. Now if after 30 days of launch and losing money and putting a lot of money in PPC, I'm not getting the conversions I need organically or maybe I'm getting bad reviews, I have to. I have to like, kind of like, take a step back and look at what am I really doing Right? What am I doing wrong? Why am I not sticking my landing? Why are people not converting? Or why is my listing, not converting even though I'm at page one, all right. So these are things that you have to start considering, you know, after 30 days or more of your launch. Great question by Alex says how would you do your A-B test for your image against competitor images on Amazon search result pages?   Bradley Sutton: All right, so what I would do? Let's just say I was doing this large coffin shelf. Well, I'm not going to take a picture of the Helium 10 widget up here, right, I might take a screenshot. I would have to take away this previously viewed of this whole image right here, from the top of the image all the way down to the price, potentially right. And then I would make that an actual image, right? And then I would go ahead and choose a couple of the main competitors and take that same spot. And then you say, hey, you searched for large coffin shelf and these were the 4bmain search results you saw at the top of the page. Which one would you select and why? And always, I'm going to get comments on not just the image. Sure, I'll get comments on the image. But then some people are going to comment on the price, some people are going to comment on the reviews and the star rating. And then now you can understand how people kind of like navigate the search results a little bit more by using the Helium 10 Audience there.   Bradley Sutton: Joan says a little bit more by using the Helium 10 Audience, what do you test show if you have six variations? Well, you want to pick which one is the best-selling, right, because that's probably what's going to be in the search results. So, for example, for coffin shelves, I've got three variations, right. I've got a black one, I've got a purple one and a pink one. I do not test the purple and pink ones why? I know even before day one of when I launched my coffin shelf, the black one is the one that sells the best for everybody else and it's the one that shows up in the search results right. Now if I was doing some super, super niche tests where I was like, hey, I just want to test my pink coffin shelf versus other pink coffin shelf, sure I could do it, but in this situation I'm only going to test the black coffin shelf because I know that is the one that sells like five to one over the other ones, and that's the one that is the one that shows up in search results for everybody's listings.   Bradley Sutton: Kim says would you also recommend doing A-B tests on infographic images or is it more useful, important for the main image? All right, this is a great question. And then Kim says essentially have you found your conversion improved by testing infographics? Yes, okay. So remember I said I was only talking about one thing today, which is improving your click-through rate of the actual images. And remember I said at the beginning hey, we're going to assume that your conversion rate is going to stay the same and I showed how much your sales could increase just by improving your click-through rate from the search results. But you can take the opposite. Let's say you already have a fully, fully optimized main image and price point and title and your click-through rate is not going to improve. Well, what's the other thing you can improve? You can improve your conversion rate. It's the same exact thing almost. I mean not as much of a scale as the click-through rate, but if you can improve your conversion rate by 3%, right, that means if you get 100 clicks a day, you get three more orders if you improve your conversion rate by three.   Bradley Sutton: So it's the same thing. So maybe, if you think the infographics can make a difference if it's not optimized. Absolutely, that should be something that you can test. All right, I always want to start with the thing that moves the needle the most and that's the click-through rate. Because, remember, if I improve 3% click-through rate on a thousand impressions, that's a big difference compared to changing the conversion rate by three, right. You know, on something that only gets 100. So you want to go ahead and split test your A+ content. Split test the things that are inside of your listing, your bullet points, like I've done that before. I show screenshot of bullet points and then Photoshop in other bullet points and then see what people think. Absolutely. All right, guys. Hope you guys enjoyed this episode. We're going to go ahead and shut it down soon. We did a live test of Helium 10 Audience. I showed you how to use manager experiments in Amazon.   Bradley Sutton: I really hope I got through to you, because I'm looking at numbers of how many people use Helium 10 audience or how many people are using PickFu, and it should be 100% of private label sellers Literally should be, but it's not anywhere close to that or what people are using. So if you don't have Helium 10, use PickFu. If you've got Helium 10, you've already got it right there in your Helium 10 Audience tool. Make sure to do that If you've never run it. Go to your number one selling product and get some variations of the image you know based on what else is selling, or compare your image to your competitors and get some insight, guys into how your target audience is interacting with your images and price and title in the search results. And if you're launching a new product anytime soon, always have your graphic designer give you three or four options of main images and then split test that first before launching your product. So hope you guys found this beneficial. Thank you guys for joining and we'll be back next month for another. Ask Me Anything, but if you're a Serious Sellers Club member or Helium 10 Elite member, we'll see you either next week or the week after, since we do this every single week. Thank you guys very much and enjoy the rest of your day or weekend. Bye-bye now.

Andrei Ureche. A Canadian entrepreneur originally from Moldova, boasting a seven-figure success story. He manages three thriving brands on Amazon and proudly serves as the founder of Sellametrics.com, home to the most advanced A/B Testing Suite tailored for Amazon Sellers.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of clarity, effectiveness, and popularity in optimizing conversion ratesRole of images and messaging in addressing customer pain pointsUnderstanding customer's needs and pain points for effective product servingSignificance of main image and compelling imagery for product listingsImportance of secondary images and clear messagingUtilizing strong copy phrases to convey product benefitsBook recommendation "Contagious" for insights into product popularitySpecial offer from Andrei Ureche for a free consultation and bonus for using SellametricsInsights into building brands and scaling products in e-commercePractical tips for enhancing product listings on AmazonIn this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Andrei Ureche, founder of Sellametrics, to share his expertise on optimizing Amazon product listings for better conversion rates. They highlight the crucial role of understanding customer pain points and the power of impactful imagery and messaging to meet customer needs. Andrei illustrates his points with a simple lemon peeler example, emphasizing the human aspect of business. The discussion also includes a nod to the book "Contagious" for its wisdom on product popularity, and a special offer from Andrei for a free consultation and a $100 bonus for Sellametrics services.Here are the 3 action items that Josh identified from this episode:Action Item #1: Prioritize Clarity, Effectiveness, and Popularity: Ensure your Amazon product listings are clear, effective, and popular. Customers need to easily understand what you're selling, how it benefits them, and why it's popular among others.Action Item #2: Optimize Images and Messaging: Pay special attention to your main image—it's the gateway to your product. Ensure it grabs attention and addresses customer desires. Additionally, utilize secondary images and consistent messaging across visuals to convey product benefits effectively without overwhelming customers.Action Item #3: Focus on Serving Human Needs: Remember that at its core, business is about serving human needs. Understand your customers' pain points and provide solutions through your products. Crafting compelling listings involves more than just showcasing features; it's about addressing real needs.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLonestar ArtChatGPTCustom ChatGPTA/B Testing ToolsScale InsightsData DiveSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMatt Clark on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough PodcastSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Andrei Ureche of Self Metrics, and we are going to be talking a lot about how to optimize and improve the conversion rate on your Amazon product listings, and thus helping you increase in your organic ranking as well. This episode is brought to you by Ecomm Breakthrough Consulting, where I helped seven figure companies grow to eight figures and beyond. Listen, Andrei. I started my business back in 2015, and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. At times, I made a lot of bad hiring decisions. I had to take money from my personal bank account in order to fund payroll for our team.Josh (00:00:58) - , because of cash flow constraints, I stressed about whether our brand was going to survive when we experienced a 90% decline in sales during Covid. I remember wishing and hoping that I could have a mentor that could guide me along the way of scaling up somebody who had been there, done that, and could share all the secrets to help me overcome those obstacles. And that's why I've decided to offer one on one coaching or consulting, where I help share the nitty gritty cash flow frameworks, sales strategies, and operating systems that have helped me scale my own business. And because I believe in giving each entrepreneur my undivided attention, I only work with three clients at a time. But f...

In this exciting episode, we dive into the world of AI-generated imagery with the incredibly creative Salma Aboukar, founder of CREATE. Salma shares her journey from e-commerce to becoming a pioneer in AI-driven creative production, revealing how she harnesses tools like MidJourney, Stable Diffusion, and GPT to transform product photography.Key Takeaways:Start with a conversation: Engage with GPT conversationally to generate initial ideas and refine your vision for the perfect product image.Leverage MidJourney for aesthetics: While GPT is great for ideation, MidJourney excels at capturing artistic elements like lighting, reflection, and refraction.Upscale for photorealism: Use upscalers like Crea or Magnific to add details and make images look photorealistic, especially when working with GPT-generated images.Experiment with styles: While focusing on photorealism for work, don't be afraid to explore different styles like anime or niche aesthetics for personal projects.Resources Mentioned:CREATE Studio: Salma's platform for creating photorealistic product images using AIhttps://linktr.ee/salmaaboukarSalma on twitterMidJourney, Stable Diffusion, GPT: AI tools used for image generation and ideationCrea and Magnific: AI upscalers for enhancing image details and photorealismThanks for listening to this episode of Beyond The Prompt! If you enjoyed the conversation, please share it with a friend and subscribe to the podcast on your favorite platform. For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show producer: Natja Rosner (nat@dreamingincolors.com)

Mina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market.He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His approach underlines the role of flexibility in advertising, where constant adjustments can lead to enhanced visibility and higher conversions.Additionally, Mina discusses how click-through and conversion rates dramatically affect a product's organic ranking on Amazon. He recommends driving branded traffic from external sources to Amazon pages to raise product visibility against fierce competition.Mina also shares a few tips on crafting effective product detail pages. He stresses the importance of each component—from images to reviews—working together to showcase the product's merits and convince shoppers to purchase. Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC Pod, we cover:1. Keyword Strategy and Budget Management2. Understanding Amazon's Sales Ecosystem3. Amazon Advertising Strategy4. Maximizing Amazon Product Visibility5. Amazon's Traffic and Conversion Funnel6. Product Listing and Conversion Improvement Strategies7. Review Acquisition Challenges and Strategies8. Amazon's Growing Platform and Optimization Challenges9. Market Trends and PredictionsTimestamps00:00 Scaling brands on Amazon05:38 Optimizing product detail page for better conversion08:15 Maximizing impressions, improving click-through rates, and increasing sales11:14 Systematic keyword testing for profitable ad campaigns18:12 The impact of customer behavior on Amazon organic sales24:32 The importance of reviews in driving customer choices26:59 Influencing reviews with reciprocity and community building35:53 Succeeding on Amazon in 202437:03 Profitable niches to sell products on Amazon in 2024Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  -----Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Join us as we deep dive into the art of perfecting your Amazon product listings. In this video, our merchandising expert, John Aspinall, review a wrist rest product, analyzing its current listing and suggesting impactful improvements. Learn why it's crucial to avoid 'free gift' promotions and how to effectively stand out from your competition. Get expert tips on optimizing your main hero image and leveraging product imagery to showcase your value proposition. Discover how to use screen space for effective merchandising, just like the top players in the TV industry. Share your thoughts and join the conversation in the comments below!Timestamps:00:00 - Introduction to Reviewing a Wrist Rest Product00:20 - Critique of Product Listing: Avoid 'Free Gift' Promotions00:34 - Analyzing Competitor's Product Images and Strategies01:00 - Suggestions for Improving Main Hero Image01:21 - Recommended Changes to Product Imagery01:50 - Utilizing Screen Space for Merchandising and Value Proposition02:17 - Closing Remarks and Call to Action for Comments Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.Support the show

In this episode, we explore the visual brilliance behind Amazon's generative AI, delving into how it's reshaping the landscape of product images for advertisers, discussing the innovative features, and envisioning the potential impact on the world of e-commerce marketing. Invest in AI Box: https://Republic.com/ai-box Get on the AI Box Waitlist: https://AIBox.ai/ AI Facebook Community Learn About ChatGPT Learn About AI at Tesla

Unlock the secrets to skyrocketing your Amazon sales! Join Ron Parker, a seasoned brand manager, as he unveils his top hacks for boosting sales. From image optimization to leveraging A+ content, get insider tips to excel in the Amazon marketplace. Learn more about our Brand Management Services here https://myamazonguy.com/full-service-management/Timestamps:00:00 - Introduction to Amazon Sales Hacks00:22 - Hack 1: Importance of Product Images on Amazon01:44 - Example Analysis of Effective Amazon Images02:46 - Starting Experiments on Amazon for Image Optimization02:55 - Hack 2: Enhancing Amazon A+ Content03:41 - Bonus Tip: Using 'Add to Cart' Section in A+ Content04:03 - Conclusion and Invitation to Hire the Brand ManagerSupport the show

In this episode, we delve into Amazon's latest generative AI tool designed to assist advertisers in enhancing their product images. Discover how this innovation is set to reshape the e-commerce advertising landscape and improve the visual appeal of online product displays. Investor Email: jaeden@aibox.ai Get on the AI Box Waitlist: ⁠⁠https://AIBox.ai/⁠⁠ Facebook Community: ⁠https://www.facebook.com/groups/739308654562189 Follow me on X: ⁠⁠https://twitter.com/jaeden_ai⁠⁠

Get ready for an Amazon sales game-changer! In this video, Steven Pope, the founder of My Amazon Guy, unveils the ultimate strategy to double your Clickthrough Rate (CTR) on Amazon and supercharge your sales.Join Steven Pope on this journey to transform your Amazon sales with the power of CTR optimization. Don't wait; your success awaits! 

Introducing Paige, aka The Product Stylist!  With a background in styling and curating products for Editorial Magazines, Paige brings a wealth of expertise to help small business owners conquer product photography with ease. Her heart lies in empowering product based business owners to feel confident in their imagery, promote themselves with pride, and ultimately make more money.  In this episode Paige shares the 3 types of photos you need for your eCommerce business to create an emotional connection from your audience,  gain trust and ultimately answer all their questions so they feel confident purchasing from you. Paige also shares her top tips for getting photos ready for the Christmas holiday season.  Paige is an absolute wealth of knowledge on photography and styling and I'm so grateful for all the gold she shares in this episode.   Episode Highlights: How Paige Noelle Got Into Photography (1:30) The Importance of Product Photography (4:01) Types of Product Photos We Need (9:20) Types of Product Photos- 1. Lifestyle Imagery (10:19) 2: Stylized Imagery (17:59) 3: Classic Imagery or E-commerce Shots (22:31) Preparing for Seasonal Images (27:33) How to Get Ready for a Photoshoot: Tips for Working with a Photographer (33:31)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up.In this episode of DTC POD, Mina joins Blaine to  dive into the world of Amazon and what it takes to be successful as a brand on the platform. From setting up a seller account to optimizing listings and advertising strategies, we cover everything you need to know as you launch products on Amazon's marketplace. You're not going to want to miss this one.We cover:1. Setting up and navigating Amazon's seller central account.2. Optimizing listings with SEO keywords and effective product images.3. Using customer feedback and reviews to improve products and branding.4. Understanding and navigating Amazon's complex advertising and marketing strategies.5. Managing inventory and avoiding stockouts to maintain sales performance.6. The importance of aggressive marketing and traffic generation on Amazon.7. Strategic pricing and profitability considerations for success on Amazon.Timestamps:02:06 Mina's founding of Trivium, an Amazon advertising agency; 142 brands.07:37 Strategies for success on Amazon; assessing product fit, competition.18:14 Analyzing keywords, studying competitors, creating unique products for Amazon.20:41 Amazon for research and testing; leveraging reviews, pricing competition.26:09 Process of setting up a seller central account on Amazon.30:20 Importance of optimizing listings, shipping strategies, avoiding stockouts.44:22 Managing loss, improving conversion rate, increasing ad spend.48:01 Let Amazon handle customer service; focus on feedback.53:00 Amazon's marketing improvements; tailored promotions, retargeting campaigns.54:42 Updates are noteworthy, especially for sellers.Shownotes powered by Castmagic---Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Check out our guide to all the best brands here. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Mina Elias- CEO of TriviumRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic 

If you're running an eCommerce business, you know the importance of excellent product photography and media. High-quality images and videos can make a huge difference in your sales, but that doesn't mean you have to spend a fortune on creating them!In this episode, Kasim Aslam, our founder and CEO, John Moran, our Senior Client Strategist, and Ivan Bunin, our CTO, will share the basics for creating effective product images and media for your website, Shopify store, or Google Ads campaigns.With these tips and tricks, you can create powerful product images and media that help you build your brand, attract your ideal customers, and boost your sales without breaking the bank. So tune in and start maximizing your eCommerce potential today!PS:This episode was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? That's because it was filmed in 2021! The concepts taught, however, remain the same ;)eCommerce masterclass has sunsetted, but if you're interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/ Related video:

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-marketing-services/Paying attention to your product images online is highly important as it can shift the number of sales you are making. This episode shares what to focus on when posting images of your products so that you can increase your sales.A whopping 90% of online buyers say that photo quality is the most important aspect of online purchase.Thus, making your visual content a determining factor in a sale. It goes without saying that quality control is essential to effective product photos.And by the end of this episode, you're going to have a clear blueprint for creating product images that sell.// LYFE Marketing➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

00:00 What is Canva00:25 When  to use Canva 00:57 How to use Canva 02:04 Using the Background Remover03:16 Other Canva features 

In this episode I'm talking about optimized your Amazon listings, with a specific focus on making world-class product images Creating 3D renderings for your products has been an emerging trend over recent years, and AMZ Optimizer is one of the best services to help you with doing that. I'll be showing you listing images using a 3D render that they created for Mariel's newest product in her dog brand + we'll explore their portfolio

Most featured snippets come from what would have been organic results 1 through 3. However 20% of featured snippets come from results 6-10 and while featured snippets do not offer the click through rate of a #1 organic result, if you can answer a question query well and jump from a position down the page, it can be a huge SEO win and a quick way to the top of the rankings. Consumers had much higher expectations of chat response than SMS. With live chat, users expect responses within minutes and with SMS there is a much greater latitude. What does this mean for business responses to customers when the number of messages coming from different sources? By switching to asynchronous messaging businesses can gain an advantage in responding to customers that customers might prefer. A hallmark of Google's competition with Amazon strategy is their integration of local product search with local business search. This development, of showing products and product availability in the 3 pack, is a tell of both Google's product search ambitions and of the direction of their local search results. The ability to integrate real time product availability directly into local search results indicates Google's aggressive move into a local search result that is both more visual AND more transactional.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 57

In this episode, we talk to Saddam and Kamal of AMZ One Step on what strategies are currently working to improve your conversion rates this 2022.

Building a sense of trust is critical when it comes to eCommerce conversion optimization, and it's the first step if you want to increase sales! Welcome to the fifth episode of The Growth Booth Podcast, a show focused on supporting budding entrepreneurs and established business owners alike, towards achieving lifestyle freedom through building successful online businesses. This episode is the first of a two-part series with Sean Agnew, my business partner. We will discuss not only the components of a perfect online store but also how to increase conversions. Online traffic is highly variable in today's world. If you can't get visitors to enter your conversion funnel the first time, the chances of them returning and performing the desired action are slim. This is merely a missed opportunity for your company. Running effective campaigns is the best way to increase your chances of conversion. Whether you're looking for step-by-step strategies to start building an online business, simple game plans to grow your business, or proven lifestyle freedom frameworks, you're in the right place. Stay tuned and be sure to join the thousands of listeners already in growth mode!Timestamps: 00:00 - Intro01:44 - Ideal Layout of an eCommerce Page 04:00 - Best Practice for Creating Headlines 06:25 - Building Credibility for Products 08:20 - Having Contact Details on Your Website 10:40 - Displaying Different Types of Payments on the Website 14:11 - Are Trust Badges Essential to a Website? 16:50 - Having a Well-Written Product Description 22:30 - Importance of Product Images and Videos 24:17 - Pricing and Discounts 27:20 - Outro About Our Host:Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on Clickbank.com, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler.Let's Connect!●  Visit the website:  https://thegrowthbooth.com/●  Follow Aidan on Facebook: https://www.facebook.com/aidanboothonline●  Follow Aidan on Instagram: https://www.instagram.com/aidanboothonline/●  Subscribe to Aidan's YouTube Channel: https://www.youtube.com/c/thegrowthboothThanks for tuning in! Please don't forget to like, share, and subscribe! 

On Thursdays, with Sharon we talk: PRODUCT IMAGES made for conversion, How to create the brief for your photographer or graphics designer. Product Images are the most important part of your product page, It is what gets the click from the search results, what helps to showcase your product, and what helps the shopper envision your product in their life, or how it will solve their problem. In order to know what type of images you need for your product, you must first understand the following about your product: * Main Benefits * Main Features * Where it is used * How it is used * Who uses it? * What does your Branding need to look like in order to attract your buyer avatar? Once you understand the above, then you will know what types of images your product NEEDS to have so that it can showcase your product best and help boost conversion. Only then can you create the brief and give the direction to the service provider making your images. Different Types of Images: * Main Image (hero) *Lifestyle: a few when possible (can turn into a collage) * Different angles of product (Can be mixed with infographics on the side) * What's Included (when applicable and can also include some other information like dimensions for example ) * Dimensions / measurements / weight * Collage: 4 images in a collage showing either where to use, how to use, main benefits etc * Infographics: Stand Out Features, must be to the point, Icons with limited text, can be mixed with a lifestyle like shown in the video of the podcast, must have Easily read texts and fonts ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

Today on Lunch with Norm from Fast Product Photography Services, we have Stephen Braun. We will be discussing why images play such a large part of a listing, the process for creating high quality product images, and the things to avoid when you are taking product photos. Stephen has made it his mission to create a service which makes the process as easy as possible. Stephen works with sellers directly to make sure images turn out as envisioned. This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://www.sellerise.com This episode is brought to you by Zee Are you a private label seller looking to expand into larger markets internationally or need an experienced  import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale. Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more! This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit https://www.get.club. On today's show we have Fast Product Photography Services' Stephen Braun. We'll be talking about the importance of quality product photos. Stephen has helped sellers get their envisioned high quality images, providing a low cost fast service that makes the process as easy as it can be. This episode is brought to you by Global Wired Advisors, Sellerise, Zee & .CLUB Domains.

This week on The Digital Marketing Scoop, Mark is talking about conversion optimisation tips to help turn more of your website traffic into leads and sales.During the podcast, Mark shares tips on how to turn more of your website traffic into leads and sales by discussing the importance of your product imagery. If you're an unknown brand, Mark shares tips on how you can build trust with your customers by using different types of testimonials, and product reviews among other types of social proof. Mark also shares his advice on testing your pricing, split testing and how selling the benefits of your product rather than the specs can lead to more leads and salesFollow CLIQ on:Facebookhttps://www.facebook.com/cliqmediaandmarketingInstagramhttps://www.instagram.com/cliq.ieTwitterhttps://twitter.com/Cliq_ieLinkedinhttps://ie.linkedin.com/company/cliq-media-&-marketingYouTubehttps://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwgTikTokhttps://www.tiktok.com/@cliqtok

You have one opportunity to get someone's attention and reel them in…are you looking professional or are you not?

In this episode I cover the latest news and rumors from: https://www.canonrumors.com https://nikonrumors.com https://www.fujirumors.com https://www.sonyalpharumors.com Canon Canon will soon announce the RF 600mm f/4L IS USM, RF 400mm f/2.8L IS USM and RF 100mm f/2.8L IS USM Macro Patent: Ultra-wide zoom lenses for the RF mount, including an RF 9-24mm f/4 Three new Canon lenses appear for certification Canon releases firmware v1.3.1 for the Canon EOS R6 Canon EF 70-200mm f/4L IS II USM & Canon EF 85mm f/1.2L USM II Discontinued Canon EF 40mm f/2.8 STM officially discontinued Nikon Nikon Nikkor Z 28mm and 40mm f/2 mirrorless compact prime lenses concept Meyer Optik Görlitz lenses will be available also for Nikon Z-mount Nikon demonstrations planned for 2021 Delkin announced new BLACK CFexpress Type B memory cards The latest releases and deals from Topaz, Adobe, Capture One and more Financial report: “Strength seen in Nikon Corp. Can its 8.2% jump turn into more strength?” Fuji Fujifilm Instax Mini 40 Website Online with Product Images and Specs Rocket Start: Fujifilm GFX100S Beats Them All and Success Beyond Fuji's Dreams – NEW SURVEY INCLUDED DPReview TV Fujifilm GFX100S Review Fujifilm X-H2 in 2022, Fujifilm GFX50SMKII in 2021, XF 33mmF1.4 in 2021, Top 5 Forgotten X Mount Lenses & More – The Best of March IN STOCK: Fujinon XF 70-300mmF4-5.6 – Limited Number Epic Fujifilm GF Lens Deal Spreads Over Europe: Save up to €1,000 GF Lenses (for GFX100 Owners Only) Sony Nice images of the Sony A7c with leather case Adobe Europe is offering up to 20% off Creative Cloud – selected single apps What f/1.2 GM lens should Sony do for you? Sigma 28-70mm FE reviews by Ted Forbes, Dpreview, Photographyblog The new Viltrox 24mm f/1.8 FE autofocus lens is now in Stock at Amazon New Sony 50mm f/1.2 GM review by Photographyblog, Jason Vong, Sidney Diongzon and Manny Ortiz: “the best 50mm lens currently available for Sony Alpha cameras” Also be sure to join the Liam Photography Podcast Facebook Group https://www.facebook.com/groups/liamphotographypodcast/ You can reach the show by call or text @ 470-294-8191 to leave a comment or request a topic or guest for the show. Additionally you can email the show @ liam@liamphotographypodcast.com and find the show notes at http://www.liamphotographypodcast.com. You can find my work @ https://www.liamphotography.net on and follow me on Instagram, Facebook and Twitter @liamphotoatl. If you like abandoned buildings and history, you can find my project @ http://www.forgottenpiecesofgeorgia.com. and http://www.forgottenpiecesofpennsylvania.com. Please also stop by my Youtube channels Liam Photography Forgotten Pieces of Georgia Project Forgotten Pieces of Pennsylvania Project

Intellectual property is a powerful form of property you should look to own in your ecommerce business. Intellectual property can be incredibly valuable. Intellectual property can have two powerful functions for our ecommerce businesses: It is both a powerful form of everyday defence against raiders, to protect what we've built. It's also a form of property that can - in the right circumstances - have value in itself.  

Graphic Rhythm DesignsRecommended Tool for DIY Design: Glorify  (like Canva for ecommerce ) SHOW HIGHLIGHTS:3:00 - how to optimize product images 12:12 - how to capture a product image when you have a commodity product like a supplement 17:30 - why all you need is $40 to create great brand images23:22 - DIY image software (Glorify App)30:34 - How to capture the Voice of the Customer 

Rocking a good old plain white shirt is cool, but a white shirt with the Nike ‘Swoosh’ on it? A hundred times cooler. A great brand design means so much more than a sight for sore yes—it’s the easiest way to establish your brand, drive your conversion rates, and invite 5-star product reviews.  Think Steve Job’s bitten apple or the golden arches of McDonald’s. Joining me today is Miriska Harris of Outlinematic. Her company is a consultation and design firm that’s dedicated to brand design, whether it be your official brand logo, lifestyle images for your products, and or package inserts. In this episode, we’ll be talking about why brand design matters, tips and best practices to make your designs stand out, and which aspects of your e-commerce business you should be infusing with great designs.  Timestamps: What Outlinematic does - 3:34 #1. Your Brand Logo - 4:28 #2. Packaging - 9:09 How updated packaging designs drove our revenue  - 12:11  Tips in creating awesome packaging - 14:18 #3. Inserts - 18:33 Thanking customers and getting product reviews through inserts - 19:26 #4. Product Images - 22:28 Best practices for listing images - 24:25 #5. A+ Content (EBC) - 29:46 It was great having Miriska on the show, and her insights into brand design is invaluable. Make sure to check out Outlinematic’s services over on their website or shoot them an email at info@outlinematic.com. If you want to get a copy of the presentation that we were talking about in the episode, just email us at support@ecomcrew.com. By the way, our next free public webinar is coming on the 14th of April. We will be releasing more details about it in the coming episodes, so be sure to subscribe to the Podcast to stay up to date. Did you enjoy this episode? Leave us a review over on iTunes to let us know!  Until the next one, happy selling!

$260 For 6 Product Images?? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ecom-era/support

Anthony Cofrancesco is a man with a diverse background in Amazon, travel, and business. We talk about his history working in fulfillment centers, servicing Amazon sellers in the creative media business, exiting a company, and now being an industry liaison for PickFu.~WHAT YOU’LL LEARN~ The security process dealing with vendor fraud in Amazon fulfillment centersThe challenges building a service based business for Amazon sellersHow Anthony's clients went from $2MM to $20MM in Sales by Getting 100s of Customer Feedback to Improve their Product ImagesThe common use cases that improve your listings using PickFu~KEY POINTS~ Agencies can use PickFu on behalf of their clients to improve their product listing and brandingThe cost of customer feedback is a fraction of the cost that most big brands pay forThe Sanity Check on product images and brands are important than your gut feelings~CONTACT DETAILS~If you would like to know more about Anthony, you can email him: Anthony@PickFu.com---Thanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg?Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Subscribe to the eCOM EXITS Podcast now

Amazon product photography can make the difference between earning thousands and $ millions when you sell products on Amazon. Did you realize that 3D rendering product images for your Amazon listing is one of the best ways to feature your product today? In today's Kniep'n it real JODcast, Anthony Cofrancesco from PickFu brings the most in-depth content on using 3D renders for images on Amazon and ecommerce I have ever seen. If you are selling on Amazon or your own ecommerce or Shopify website, 3D product renders can make your product stand out from the competition and be the difference of 10's of millions for your company, as it was for Thras.io where they used PickFu to optimize their product packaging and grew an acquired brand from $2M to over $20M in sales.

Hi guys! Galyna Parker from Ecommerce Brief is here and this is my tip about Amazon product images.Did you know that it has been proven that absolute majority of consumers are basing their purchase decision on product's photographs? Amazon allows up to 7 images in its product listings, and its a very valuable space on products page that not every seller utilizes in full. There are normally 9 slots for images allowed for majority of … Continue reading "#13 Best Amazon Product Images Practices"

I have worked with a lot of beauty brands over the last couple of years with different budgets and different brand styles. And after working with so many brands, I've gathered a few tips that consistently lead to better beauty product photos. I feel these tips are so important because when you're taking the opportunity to do a photoshoot, you want to make sure you get the most from it and that your products are shown in a beautiful way. And here's the best part: the tips I'm going to give you below are actually things that are in your control and not dependent on a professional photographer. Catch the rest over on my blog at https://crystalclearcreativestudios.com/blog/.

John Li from PickFu drops by to discuss the best ways (from their in house data) to test product images and what tests tend to offer the best conversion and results.

You know that images are important for Amazon sales. But how do they actually contribute to sales? Is there a formula or a strategy we can learn from? Well, yes, although it is ever evolving, we share what has worked for us!    

You know that images are important for Amazon sales. But how do they actually contribute to sales? Is there a formula or a strategy we can learn from? Well, yes, although it is ever evolving, we share what has worked for us!    

This tool will completely remove the backgrounds giving you a transparent image Clipping Magic Tool

In the second episode of the Affpinions podcast the topic is; using unique products in your content to increase revenue generated from affiliate marketing.

Vehicle photos published on the web listing cars for sale typically include dealership logos, phone numbers, website addresses, and other calls to action. But on e-commerce sites, the conventional approach to product photos includes none of these elements. Product photos are plain and simple, letting the shopper focus on the product. Is there a reason that dealers take a different approach with their online listings, or is this more of a bad customary practice embraced by the majority? To discuss, we welcome Veteran Automotive Business Strategist Brian Miller, who explains why e-commerce vendors take the approach they do, and why dealers may want to consider following suit? Catch the original live streamed recording on our YouTube channel with this link to see the visuals discussed in this podcast episode.

Holly Cardrew from Pixc is here today to explain how just by editing and taking better images you can increase conversions by 20% and lower your return rates. Holly is the founder of the app Pixc and she created this app after realising just how important images are for an ecommerce store. **Get the full transcript and show notes at: https://justaskparker.com/podcast ** Holly answers all the questions you have about product images. Find out about sizes, shapes, photo backgrounds and the number of images you need per product. Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Explore how you can save a fortune on product images while being ahead of your competition with outstanding product picture quality! Amazon approved.   You will learn: Why big brand names chose the e-cargo photo studio What makes good product images How you can get super affordable product pictures to let your brand stand out FREE Web Class: "How to source your private label product in China, without getting screwed by Alibaba Suppliers" http://freetraining.me/SourceInChinaNow

Ecommerce and Amazon strategies for earning an excellent living and dominating markets with YOUR physical products brand with Ben Cummings.

Rob Boyle is the Head of Marketing at Homespares, a B2B & B2C eCommerce retailer supplying spare parts, accessories and consumables for in and around the home everything from washing machines to powerwashers. They carry over 13,000 items in stock which can be supplied within 24 hours, many of which are their own-brand ranges. Founded in 1962 they now ship about 300 products a day, turnover is around £6million. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

It’s time for another session of Ask Scott on this episode of The Amazing Seller! This is the place for sellers like YOU to ask your questions and get the motivation and insight you need to get out there and make your business thrive. On this episode, you’ll hear Scott go over a mindset rant, how to set up Facebook Ads, what to do with white products on a white background, how to compete in a small market, and so much more! Take the time out of your day to sit down with pen and paper to get the motivation and tools you need to succeed. Don’t miss this episode! Mindset Rant Are you one of those people who totally overlook and discount the significance of having a healthy or focused mindset? Do you think that having the right mindset is overrated? Wait - don’t get stuck with that kind of thinking. Listen to Scott on this episode of The Amazing Seller as he opens up about the power of having the right mindset and how he has seen it affect sellers positively. Holding on to skepticism can be really helpful in most cases, but consider adopting Scott’s outlook when it comes to mindset and business success. To hear Scott go deeper with this subject, make sure to catch this episode! Facebook Ads - Step by Step Do you want to know how to set up Facebook ads to build your email list? Wouldn’t it be great to have a step by step explanation of how the process works and how you can get started? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can access the resources he has put together for this very purpose! Don’t forget, it’s also about the offer you assemble as well, Scott explains how you can access the tools he's assembled for putting together quality offers as well. Make sure you take the time to sit down and listen to all the resources mentioned in this episode! Finding success in a small marketplace What does it take to find success in a small marketplace like Amazon UK? What do sellers like you need to do to stand out and make your product the best among the competition? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his perceptions of smaller marketplaces like Amazon UK. He goes over how you can adjust and adapt your product so it's different and compelling enough to make buyers choose you over the competition. You’ll also learn how important it is to consider branching out into larger marketplaces if you don’t want to take the time to build up a presence in a smaller market. To hear more on this subject, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] A weekly thought from Scott - Mindset Rant. [12:00] Question #1: Can you make a step by step video on setting up Facebook Ads? [17:00] Question #2: What is the best way to go about posting a product that is white on a white background? [21:30] Question #3: How do I succeed as a seller in a small marketplace like the UK? RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask The Sacred Six www.theamazingseller.com/fbtraining www.theamazingseller.com/392 www.theamazingseller.com/393 www.outlinematic.com www.alibaba.com

Gabrielle O'Hare is the Content Controller at Argos – managing the 5th biggest content production studio in Europe producing all the photography and video that's used on Argos's website. Argos is a UK multichannel retailer that turns over £4bn. For those of you outside the UK who aren't familiar with Argos they sell pretty much everything – from jewellery and toys through homewares and garden, have stores everywhere, and a massive catalogue of products that all kids in the UK have very fond memories of play-shopping from. We get deep into the role of visual content on your website - from product photography to lifestyle video and pre and post purchase requirements! Lots of great advice here that WILL have you money and increase sales. What more could you ask? This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Planning to launch a mobile website for your business? Learn about what you should and shouldn't do when optimising your website for mobile devices as Cameron and Sam discuss Buttons, Forms, Key Touch Interactions and Product Images for mobile sites. Learn it all in this episode of The Digital Cowboys. Show Notes: - Buttons and Call to Actions - 00:01:23:24 - Mobile Maps With Directions - 00:02:26:17 - Your mobile site's text is legible and readable - 00:03:19:26 - Collapsible content and image -sliders - 00:04:32:00 - Your key touch interactions are easily accessible - 00:05:40:29 - Easy Navigation - 00:06:00:19 - Video content - 00:06:23:27 - All non-essential elements are in the footer - 00:07:47:01 - Your Imagery Doesn't Contain Any Text - 00:08:19:22 - Your Imagery Is In HD / Retina Quality - 00:08:43:23 - Your Product Images Are Large - 00:09:01:16 - Your Image Gallery Is Presented As A Swipeable Carousel - 00:09:24:28 - Link to the full desktop site - 00:09:42:03 - Back to the Top Button - 00:10:25:18 - All Forms Use Custom Input Types - 00:10:48:00 - Your Forms Do Not Use Auto-Correct or Auto-Capitalise Options - 00:11:12:18 - The Importance of Mobile Website Optimisation - 00:11:38:18 - Don't Put Popups On Your Website - 00:12:02:17

EP66: Tap Into The Power of Quality Product Images The post Tap Into The Power of Quality Product Images appeared first on The Real Magic Podcast, Unpacking Design with Greg & Alan.

Having great product images is of the outmost importance if you want your private label product to do as well as it can do. Bad product images can very negatively affect conversions. Listen to this episode to make sure you are not making these mistakes.

Holly Cardew, a member of the Forbes 30 under 30 list and the founder of Pixc - an online image optimization service. Holly dropped out of college to grow an image editing empire that’s making just short of $1 million in revenue each year. Listen as Holly and Nathan talk about Pixc’s bootstrapping ethic, the importance of revenue over investment, and how to get the most from an affiliate program. Famous 5 Favorite Book? – The Lean Startup What CEO do you follow? — Ben Chestnut, though he’s kind of hard to track What is your favorite online tool? — Intercom Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? — I wish my parents had told me to go to Silicon Valley. I should have learnt how to code. Time Stamped Show Notes: 01:15 – Nathan’s introduction 01:56 – Welcoming Holly to the show 02:03 – Holly took a corporate job in London after university 02:20 – Tried multiple online businesses before Pixc 02:40 – Pixc is an online image optimization service 02:50 – Sells credit image packages 03:05 – Launched a landing page in 2013; started properly in 2014 03:20 – Largely self-funded; raised $150k in capital 03:55 – ‘At the end of the day, you need to have a business - not just capital’ 04:15 – 16 team members 04:30 – Revenue in the range of $200k - $1 million per year 05:10 – What are the running costs? 05:20 – Semi-automated process with some human input 05:35 – Currently breaking even and re-investing in the business 05:50 – Holly is 28; she dropped out of college to start her business 06:20 – Working with over 7,000 clients 06:40 – Acquisitions through referrals, integration, content marketing and affiliates 07:10 – Affiliate program is very effective. One article brought in 70+ customers in 3 weeks 09:20 – Affiliates make 20% commission on referrals 10:40 – What’s the competition? Largely freelancers. 11:03 – What’s Pixc’s growth strategy? 11:40 – Planning to expand the affiliate program and build partnerships 11:50 – Thinking about what other services they can offer in this niche 12:20 – Connect with Holly on Linkedin, Twitter and at her blog 14:58 – Famous Five 3 Key Points: Focus on revenue, not on investment. You have to know that your idea can make money. Learn how to code - it’s a basic skill that will pay you back a hundred times over. If you’re looking at expanding, consider what other services fit in your niche. What else do your customers need that you can provide? Resources Mentioned: Freshbooks - The site Nathan uses to manage his invoices and accounts. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives  

In this episode of The Amazing Seller Podcast I will answer listener questions about Amazon FBA Selling. This is session #2 of Ask Scott and it covers Profit margins, Refunds, Investors, Product Images and How To Bundle Products. The questions answered are…. 1. How Do I Find Products That Have Higher Profit Margins? 2. What […]

Tres años después seguimos con una edición más de Cinefrecuencias: la número 52 dedicada al amor y hablando de Moulin Rouge!. Además con los estrenos de la temporada: Votos de amor, Jóvenes adultos, El espía que sabía demasiado, El artista y De panzazo. Recuerda que también estamos en iTunes.Los invitamos a seguir la cobertura del Oscar el próximo 26 de Febrero vía Twitter y Facebook, además de nuestras predicciones en vivo antes de la gala todos los Miércoles y Viernes a partir del día 10 de Febrero en Cómo Crees a las 5 pm por XEVT.La próxima edición vendrá justo después de la magna entrega el próximo 29 de Febrero.Descarga el podcast AQUÍ.