Evans on Marketing Podcasts

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These podcasts are from Evans on Marketing, a multimedia blog: https://evansonmarketing.com/ The blog comprises these categories: The blog covers a lot of topics in the following categories. There are a lot of different kinds of information here. Enjoy! Business Analytics and Marketing Information Business-to-Business Careers Consumers and Their Behavior Distribution Global Marketing Good and Bad Examples of Marketing Health Learning How to Blog, Design Web Sites, and Innovate with Mobile Media Marketing Communications Online Marketing Pricing Privacy, Identity Theft, and Ethics And more!

Professor Joel Evans


    • Oct 27, 2022 LATEST EPISODE
    • monthly NEW EPISODES
    • 2m AVG DURATION
    • 392 EPISODES


    Search for episodes from Evans on Marketing Podcasts with a specific topic:

    Latest episodes from Evans on Marketing Podcasts

    Tips for Searching for a New Job

    Play Episode Listen Later Oct 27, 2022 2:25


    The Wall Street Journal regularly publishes career-oriented material. Below are links to several recent articles about the job hunt. #career #jobhunt This episode is also available as a blog post: https://evansonmarketing.com/2022/10/27/tips-for-searching-for-a-new-job/

    Sunday Is Not Just About the NFL

    Play Episode Listen Later Sep 9, 2022 2:27


    It is hard to believe that this Sunday is the 21st anniversary of the 9-11-01 tragedy. We must never forget. #91101 #september11 #21stanniversaryof911 This episode is also available as a blog post: https://evansonmarketing.com/2022/09/09/sunday-is-not-just-about-the-nfl/

    A Good Time to Switch Jobs

    Play Episode Listen Later Sep 7, 2022 1:50


    Now Is the most rewarding time to switch jobs in years. Pay raises for job hoppers are the biggest they've been in more than two decades, a sign of workers' power despite hints of a cooling job market. #jobs #power #switchingjobs #pay This episode is also available as a blog post: https://evansonmarketing.com/2022/09/07/a-good-time-to-switch-jobs/

    BrandZ Global Ratings 2022

    Play Episode Listen Later Jun 21, 2022 2:51


    The combined value of the world's Top 100 most valuable brands increased by 23% to $8.7 trillion over the past year. Highlighting the importance of brand strength in navigating an unsettled global economy. #brandz2022 #glonalbrandrating #Kantar This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/06/21/brandz-global-ratings-2022/

    People with Disabilities as Marketing Influencers

    Play Episode Listen Later Jun 14, 2022 1:45


    Much could be done to work with deaf and disabled creators. People with disabilities make up 15% of the population. #marketing #influencers #peoplewithdisabilities This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/06/14/people-with-disabilities-as-marketing-influencers/

    2022 Marketing Budgets Back on the Upswing

    Play Episode Listen Later Jun 13, 2022 2:46


    Following record lows in 2021, how have marketing budgets recovered? Gartner's annual survey captures the state of marketing in 2022. With infographics. #marketing #2022budget This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/06/13/2022-marketing-budgets-back-on-the-upswing/

    Getting Your Resume Past AI

    Play Episode Listen Later Jun 2, 2022 2:30


    Candidates must build better resumes. With that in mind, we now address getting your resume past AI (artificial intelligence. #artificialintelligence #resume This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/06/02/getting-your-resume-past-ai/nce

    Avoid These Ten Marketing Sins

    Play Episode Listen Later May 31, 2022 2:30


    Your marketing tactics from a few years ago could cost you sales rather than boost them. What worked well even last year might come off as tone-deaf or clueless. #marketing #activitiestoavoid This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/31/avoid-these-ten-marketing-sins/

    Benchmarking Your Digital Strategy in 2022

    Play Episode Listen Later May 11, 2022 2:28


    With infographic tips. For readers involved with digital marketing, today's post will be quite useful. Benchmarking your digital strategy in 2022. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/11/benchmarking-your-digital-strategy-in-2022/

    Leadership Lessons to Improve Yourself

    Play Episode Listen Later May 10, 2022 2:29


    What does it take to be a great leader? A topic we have explored many times before. Now, we highlight leadership lessons to improve yourself. #leadership This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/10/leadership-lessons-to-improve-yourself/

    The Marketing of Mother's Day

    Play Episode Listen Later May 8, 2022 2:14


    First, we highlight three examples of Mother's Day ads. Then, we examine how people feel about the marketing related to this holiday. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/08/the-marketing-of-mothers-day/

    Perceived Vs. Actual U.S. Incomes

    Play Episode Listen Later May 5, 2022 2:17


    A much-debated aspect of income levels is the disparity between the highest and lowest earners. For current information, we examine perceived vs. actual U.S. incomes. #incomeinequality This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/05/perceived-vs-actual-u-s-incomes/

    How to Devise a Better Product Innovation Strategy

    Play Episode Listen Later May 4, 2022 4:17


    The work of innovation doesn't have a start date or stop date. It's a practice, a mindset, and always ongoing. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/04/how-to-devise-a-better-product-innovation-strategy/

    More Cyber Security Tips for 2022

    Play Episode Listen Later Apr 19, 2022 1:53


    With infographic tips. Many factors have encouraged cybercriminals to double their efforts at extorting personal information. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/19/more-cyber-security-tips-for-2022/

    What Will Be the New Workplace Norm

    Play Episode Listen Later Apr 18, 2022 2:15


    Read on. Earlier in 2022, Morning Consult examined the new normal for the workplace. In doing so, it surveyed 6,000 U.S. adults with regard to their priorities, work preferences, and lifestyles. #work This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/18/what-will-be-the-new-workplace-norm/

    A Post Both Serious and Ironic -- Current Prices

    Play Episode Listen Later Apr 13, 2022 2:10


    Yes, we have recently witnessed some pretty hefty price increases across many product categories. Much higher than we reported last year. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/04/a-post-both-serious-and-ironic/

    L'Oréal Groupe's CMO Talks About Customer Engagement

    Play Episode Listen Later Apr 13, 2022 2:19


    Watch the video in the post. As a forward-looking firm, L'Oréal places great reliance on customer engagement. And it uses the latest technology to do so. #engagement #video This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/13/loreal-groupes-cmo-talks-about-customer-engagement/

    High-Pay High-Growth Jobs

    Play Episode Listen Later Apr 12, 2022 2:35


    Recently, Business Insider highlighted a list of thirty jobs with both both high pay and high growth, updated to April 2022. Read on. #jobs #growth This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/12/high-pay-high-growth-jobs/

    How to Personally Connect with Customers

    Play Episode Listen Later Mar 31, 2022 2:00


    View the infographic for some important takeaways and actionable steps. Plus statistics to help you remember just how impactful these changes will be for your business. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/30/how-to-personally-connect-with-customers/

    World's Most Ethical Firms 2022

    Play Episode Listen Later Mar 28, 2022 2:17


    136 organizations are recognized for their unwavering commitment to business integrity. The honorees span 22 countries and 45 industries, #business #ethics #ethisphere This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/28/worlds-most-ethical-firms-2022/

    Be Careful with Job Offers

    Play Episode Listen Later Mar 21, 2022 1:41


    Today's advice — be careful with job offers. It is OK to say no to an unsatisfactory offer. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/21/be-careful-with-job-offers/

    Building a LinkedIn Profile for the Future

    Play Episode Listen Later Mar 18, 2022 2:05


    LinkedIn is growing in popularity among Gen Z. And it's setting off a wave of envy and fear of missing out (FOMO) for some college students who worry they're behind. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/15/building-a-linkedin-profile-for-the-future/

    Update on Business Social Responsibility and Ukraine

    Play Episode Listen Later Mar 14, 2022 2:17


    In just one week, the number of firms exiting or reducing their Russia footprints grew substantially. #ukraine This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/14/update-on-business-social-responsibility-and-ukraine/

    In Honor of the Women in Our Lives

    Play Episode Listen Later Mar 9, 2022 1:48


    This year's campaign theme— #BreaktheBias —spotlights the individual and collective biases against women that fuel gender inequality. Read on! This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/09/in-honor-of-the-women-in-our-lives/

    Global Forecast About the Future of BOPUS

    Play Episode Listen Later Mar 8, 2022 2:29


    The Global Buy Online Pick Up in Store (BOPIS or BOPUS) Market is expected to reach US$ 703.18 Billion by 2027. Read on. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/08/global-forecast-about-the-future-of-bopus/

    Business Social Responsibility and Ukraine

    Play Episode Listen Later Mar 7, 2022 5:07


    We divide this post into two main sections. The parameters of social responsibility in 2022. And then social responsibility as it relates to business responses to the Ukraine situation. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/07/business-social-responsibility-and-ukraine/

    Create Uniqueness Through Niche Marketing

    Play Episode Listen Later Mar 2, 2022 2:15


    A good niche market combines high market demand, high-income potential, and low competition. It should also ideally something you are passionate about and have expertise in. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/02/create-uniqueness-through-niche-marketing/

    How to Handle Tough Interview Questions About Yourself

    Play Episode Listen Later Mar 1, 2022 3:16


    Many interviews include the prompt “Tell me about yourself.” Which can often leave candidates stumped. Answer this question with ease with these actionable steps about your present, past, and future career goals. #career #future This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/01/how-to-handle-tough-interview-questions-about-yourself/

    Enhance Your Digital Profile on LinkedIn

    Play Episode Listen Later Feb 23, 2022 1:47


    Today, we look at how to enhance your digital profile on LinkedIn. Certainly, in 2022, we need to highlight such skills. #digital #linkedin. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/23/enhance-your-digital-profile-on-linkedin/

    NFTs Are Soaring Higher and Higher

    Play Episode Listen Later Feb 17, 2022 2:30


    With WSJ video at our blog.. It's hard to believe that our first post on NFTs (non-fungible tokens) was less than a year ago. To be exact, March 2021. Since then, NFTS have blossomed. #NFTs This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/17/nfts-are-soaring-higher-and-higher/

    Assessing Super Bowl LVI Ads – Quantitatively

    Play Episode Listen Later Feb 16, 2022 5:05


    We look at these measures of Super Bowl performance. Total audience size. iSpot analysis. USA Today Ad Meter. And the fake audience data online. #superbowlads #quantitativeresearch This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/16/assessing-super-bowl-lvi-ads-quantitatively/

    Assessing Super Bowl LVI Ads – Qualitatively

    Play Episode Listen Later Feb 15, 2022 3:19


    Within 24 hours of the Super Bowl ending, a lot of sources offered their opinions about the best and worst ads. Here is a cross-section of reviews. Note the differences by reviewer! #superbowlads This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/15/assessing-super-bowl-lvi-ads-qualitatively/

    Examples of Highly Anticipated SB LVI Ads

    Play Episode Listen Later Feb 10, 2022 1:37


    Watch the ads. Featuring celebrity ads, sports betting ads, and a whole lot more. This episode is available as a multimedia blog post: https://evansonmarketing.com/2022/02/10/examples-of-highly-anticipated-sb-lvi-ads/

    Sponsors for Super Bowl LVI

    Play Episode Listen Later Feb 9, 2022 0:47


    We cite the roster of sponsors for Super Bowl LVI below. Tomorrow, we will show ads generating a lot of pre-game buzz. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/09/sponsors-for-super-bowl-lvi/

    Q and A About the Business of Super Bowl LVI

    Play Episode Listen Later Feb 9, 2022 3:54


    Many have limited knowledge about the business side of the Super Bowl. So, we now present a Q and A about the business of Super Bowl LVI This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/08/q-and-a-about-the-business-of-super-bowl-lvi/

    Tom Brady Is a Marketing Superstar

    Play Episode Listen Later Feb 3, 2022 4:02


    While excelling in the NFL, Brady also become a marketer supreme. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/03/tom-brady-is-a-marketing-superstar/

    Key Events in Super Bowl History

    Play Episode Listen Later Feb 2, 2022 3:57


    To begin our coverage, let's look at key events in Super Bowl history. There will be marketing posts leading up to the game. And analysis of media performance after the game. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/02/key-events-in-super-bowl-history/

    The NFL Nails TV Ratings for 2021-2022

    Play Episode Listen Later Feb 1, 2022 2:31


    This post covers the regular 2021 season. As well as the first three rounds of the 2022 playoffs. Next up, the Super Bowl. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/01/the-nfl-nails-tv-ratings-for-2021-2022/

    The State of Marketing in 2022

    Play Episode Listen Later Jan 27, 2022 1:37


    For the seventh edition of our “State of Marketing” report. Salesforce Research surveyed over 8,200 marketing leaders worldwide. Respondents include marketers from B2B, B2C, and B2B2C companies. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/27/the-state-of-marketing-in-2022/

    Product Management Terms to Grasp

    Play Episode Listen Later Jan 26, 2022 1:57


    The product profession has its own language. And it can be an odd one. #productmanagement This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/26/product-management-terms-to-grasp/

    Ad Age's Best Places to Work in 2022

    Play Episode Listen Later Jan 25, 2022 1:32


    The 50 winners reflect the highest overall scores based on an analysis of questionnaires submitted by employers. As well as survey responses from employees. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/25/ad-ages-best-places-to-work-in-2022/

    What's Next for Sustainability in 2022?

    Play Episode Listen Later Jan 19, 2022 2:12


    During 2022, look out for the growing youth voice, ESG tug-of-wars and new standards, and more partnerships to solve big problems, among other coming trends. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/19/whats-next-for-sustainability-in-2022/

    B2B Marketing Trends in 2022

    Play Episode Listen Later Jan 18, 2022 1:59


    Recently, HubSpot published “The Ultimate Guide to B2B Marketing in 2022″ by Allie Decker. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/18/b2b-marketing-trends-in-2022/

    MIT Sloan Management Review on Sustainability

    Play Episode Listen Later Jan 18, 2022 1:42


    Today , we look at the MIT Sloan Management Review on sustainability. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/15/mit-sloan-management-review-on-sustainability/

    Burger King Looking to Keep It More Real

    Play Episode Listen Later Jan 18, 2022 2:05


    Over the last several years, fast-food chains faced more criticism about the unhealthy nature of their food. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/17/burger-king-looking-to-keep-it-more-real/

    Lessons for 2022 from Martin Luther King Jr.

    Play Episode Listen Later Jan 17, 2022 3:12


    Somehow, we need to find more kindness toward one another. And respect for everyone. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/17/lessons-for-2022-from-martin-luther-king-jr/

    The Latest Info on Women in Business

    Play Episode Listen Later Jan 13, 2022 1:53


    In spite of the effects of COVID 19, women-owned businesses have continued to flourish in many ways. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/13/the-latest-info-on-women-in-business/

    How to Effectively Ask for a Raise

    Play Episode Listen Later Jan 13, 2022 2:23


    This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/12/how-to-effectively-ask-for-a-raise/

    Enhancing YOUR Negotiating Skills

    Play Episode Listen Later Jan 13, 2022 1:28


    Do you have a tough time speaking up about yourself? This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/20/enhancing-your-negotiating-skills/

    Tim Cook Benefited from Apple's Excellent 2021

    Play Episode Listen Later Jan 11, 2022 3:14


    Along with the Apple company, Tim Cook benefited from Apple's excellent 2021. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/11/tim-cook-benefited-from-apples-excellent-2021/

    The 2021 Top 250 Best-Managed Firms

    Play Episode Listen Later Jan 11, 2022 2:35


    The Management Top 250 ranking, developed by the Drucker Institute, measures corporate effectiveness by examining performance in five areas. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/10/the-2021-top-250-best-managed-firms/

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