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3 episodes with quantitatively
2 episodes with quantitatively
2 episodes with quantitatively
We propose an intuitive LLM prompting framework (AgentKit) for multifunctional agents. AgentKit offers a unified framework for explicitly constructing a complex"thought process"from simple natural language prompts. The basic building block in AgentKit is a node, containing a natural language prompt for a specific subtask. The user then puts together chains of nodes, like stacking LEGO pieces. The chains of nodes can be designed to explicitly enforce a naturally structured"thought process". For example, for the task of writing a paper, one may start with the thought process of 1) identify a core message, 2) identify prior research gaps, etc. The nodes in AgentKit can be designed and combined in different ways to implement multiple advanced capabilities including on-the-fly hierarchical planning, reflection, and learning from interactions. In addition, due to the modular nature and the intuitive design to simulate explicit human thought process, a basic agent could be implemented as simple as a list of prompts for the subtasks and therefore could be designed and tuned by someone without any programming experience. Quantitatively, we show that agents designed through AgentKit achieve SOTA performance on WebShop and Crafter. These advances underscore AgentKit's potential in making LLM agents effective and accessible for a wider range of applications. https://github.com/holmeswww/AgentKit 2024: Yue Wu, Yewen Fan, So Yeon Min, Shrimai Prabhumoye, Stephen McAleer, Yonatan Bisk, Ruslan Salakhutdinov, Yuanzhi Li, Tom M. Mitchell https://arxiv.org/pdf/2404.11483
Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Being against involuntary death and being open to change are compatible, published by Andy McKenzie on May 28, 2024 on LessWrong. In a new post, Nostalgebraist argues that "AI doomerism has its roots in anti-deathist transhumanism", representing a break from the normal human expectation of mortality and generational change. They argue that traditionally, each generation has accepted that they will die but that the human race as a whole will continue evolving in ways they cannot fully imagine or control. Nostalgebraist argues that the "anti-deathist" view, however, anticipates a future where "we are all gonna die" is no longer true -- a future where the current generation doesn't have to die or cede control of the future to their descendants. Nostalgebraist sees this desire to "strangle posterity" and "freeze time in place" by making one's own generation immortal as contrary to human values, which have always involved an ongoing process of change and progress from generation to generation. This argument reminds me of Elon Musk's common refrain on the topic: "The problem is when people get old, they don't change their minds, they just die. So, if you want to have progress in society, you got to make sure that, you know, people need to die, because they get old, they don't change their mind." Musk's argument is certainly different and I don't want to equate the two. I'm just bringing this up because I wouldn't bother responding to Nostalgebraist unless this was a common type of argument. In this post, I'm going to dig into Nostalgebraist's anti-anti-deathism argument a little bit more. I believe it is simply empirically mistaken. Key inaccuracies include: 1: The idea that people in past "generations" universally expected to die is wrong. Nope. Belief in life after death or even physical immortality has been common across many cultures and time periods. Quantitatively, large percentages of the world today believe in life after death: In many regions, this belief was also much more common in the past, when religiosity was higher. Ancient Egypt, historical Christendom, etc. 2: The notion that future humans would be so radically different from us that replacing humans with any form of AIs would be equivalent is ridiculous. This is just not close to my experience when I read historical texts. Many authors seem to have extremely relatable views and perspectives. To take the topical example of anti-deathism, among secular authors, read, for example, Francis Bacon, Benjamin Franklin, or John Hunter. I am very skeptical that everyone from the past would feel so inalienably out of place in our society today, once they had time (and they would have plenty of time) to get acquainted with new norms and technologies. We still have basically the same DNA, gametes, and in utero environments. 3: It is not the case that death is required for cultural evolution. People change their minds all the time. Cultural evolution happens all the time within people's lifespans. Cf: views on gay marriage, the civil rights movement, environmentalism, climate change mitigation, etc. This is especially the case because in the future we will likely develop treatments for the decline in neuroplasticity that can (but does not necessarily always) occur in a subset of older people. Adjusting for (a) the statistical decline of neuroplasticity in aging and (b) contingent aspects of the structure of our societies (which are very much up for change, e.g. the traditional education/career timeline), one might even call death and cultural evolution "orthogonal". 4: No, our children are not AIs. Our children are human beings. Every generation dies, and bequeaths the world to posterity. To its children, biological or otherwise. To its students, its protégés. ... In which one will never have to make peace with the tho...
Link to original articleWelcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Being against involuntary death and being open to change are compatible, published by Andy McKenzie on May 28, 2024 on LessWrong. In a new post, Nostalgebraist argues that "AI doomerism has its roots in anti-deathist transhumanism", representing a break from the normal human expectation of mortality and generational change. They argue that traditionally, each generation has accepted that they will die but that the human race as a whole will continue evolving in ways they cannot fully imagine or control. Nostalgebraist argues that the "anti-deathist" view, however, anticipates a future where "we are all gonna die" is no longer true -- a future where the current generation doesn't have to die or cede control of the future to their descendants. Nostalgebraist sees this desire to "strangle posterity" and "freeze time in place" by making one's own generation immortal as contrary to human values, which have always involved an ongoing process of change and progress from generation to generation. This argument reminds me of Elon Musk's common refrain on the topic: "The problem is when people get old, they don't change their minds, they just die. So, if you want to have progress in society, you got to make sure that, you know, people need to die, because they get old, they don't change their mind." Musk's argument is certainly different and I don't want to equate the two. I'm just bringing this up because I wouldn't bother responding to Nostalgebraist unless this was a common type of argument. In this post, I'm going to dig into Nostalgebraist's anti-anti-deathism argument a little bit more. I believe it is simply empirically mistaken. Key inaccuracies include: 1: The idea that people in past "generations" universally expected to die is wrong. Nope. Belief in life after death or even physical immortality has been common across many cultures and time periods. Quantitatively, large percentages of the world today believe in life after death: In many regions, this belief was also much more common in the past, when religiosity was higher. Ancient Egypt, historical Christendom, etc. 2: The notion that future humans would be so radically different from us that replacing humans with any form of AIs would be equivalent is ridiculous. This is just not close to my experience when I read historical texts. Many authors seem to have extremely relatable views and perspectives. To take the topical example of anti-deathism, among secular authors, read, for example, Francis Bacon, Benjamin Franklin, or John Hunter. I am very skeptical that everyone from the past would feel so inalienably out of place in our society today, once they had time (and they would have plenty of time) to get acquainted with new norms and technologies. We still have basically the same DNA, gametes, and in utero environments. 3: It is not the case that death is required for cultural evolution. People change their minds all the time. Cultural evolution happens all the time within people's lifespans. Cf: views on gay marriage, the civil rights movement, environmentalism, climate change mitigation, etc. This is especially the case because in the future we will likely develop treatments for the decline in neuroplasticity that can (but does not necessarily always) occur in a subset of older people. Adjusting for (a) the statistical decline of neuroplasticity in aging and (b) contingent aspects of the structure of our societies (which are very much up for change, e.g. the traditional education/career timeline), one might even call death and cultural evolution "orthogonal". 4: No, our children are not AIs. Our children are human beings. Every generation dies, and bequeaths the world to posterity. To its children, biological or otherwise. To its students, its protégés. ... In which one will never have to make peace with the tho...
Investors are continually looking for a good deal in the stock market. But how exactly should we define value? Quantitatively, publicly-traded companies should serve as compounding machines for their investors. They raise capital -- either through debt or by issuing stock -- then put it to work into projects. If the after-tax profits they generate are greater than their associated costs, they're creating value for us as the owners of the business (i.e. as the investors). But the investing world is also extremely complex. Markets are changing and being disrupted by new technologies every year. CEOs and leadership teams are continually trying to balance between their desire to be visionary and their need to be efficient. Underinvesting in growth could put a company several steps behind its competitors. Yet going "all-in" on an acquisition that turns out badly could very quickly light their shareholders' capital on fire. So what are we as the investors to do? Are there specific metrics we should look at, to determine if a company is using our money responsibly? How should we figure out what the right price is to pay for a stock? And are their any specific stocks out there right now, which might be significantly undervalued and could represent a great bargain for us as investors? investing CEO Simon Erickson recently spoke with John Rotonti, who is the host of the JRo Show podcast (and available on both Spotify and Apple Podcasts). John previously worked for nine years at The Motley Fool, where he was an analyst on several newsletters and most recently served as their Head of Investor Training and Development. Simon and John have been friends for a decade, and we recently exclusively published his interview with legendary Fidelity fund manager Joel Tillinghast on our own 7investing site. Tune in for an in-depth and fascinating look at how to find value in today's stock market. --- Send in a voice message: https://podcasters.spotify.com/pod/show/7investing/message
Jon constructs and Eric cleans house. Let google send your spam, bipartisan (??) surveillance reform bill, and how AI may change democracy. Quantitatively adults have better attention spans now than 30 years ago, and you should read Seth Ring's novels (start with the Titan series). 0:00 - Intro 10:41 - Quiz Spam 15:32 - Surveillance Reform 21:27 - AI for Democracy 31:44 - Better Attention 35:10 - Seth Ring (Terra Nova)
Saturna Capital Chief Investment Officer Scott Klimo joined Steve Darling from Proactive to discuss the Islamic global equity ETF and its unique investment strategy. Saturna Capital, founded in 1989, became a pioneer in managing Islamic compliant assets in the United States. They recently expanded their offerings to include an ETF in Europe. Islamic investing involves both qualitative and quantitative criteria. Qualitatively, certain prohibited business activities, such as alcohol, pork, tobacco, and exploitative media, are avoided. The primary restriction is on interest or usury, as mentioned in the Quran. Consequently, they do not invest in conventional financial activities like banks or insurance companies. Quantitatively, they prohibit excessive debt, defined as debt exceeding 33% of total market capitalization. This results in a portfolio with companies characterized by strong cash generation and robust balance sheets. The portfolio mainly includes technology, healthcare, industrials, and consumer staples/discretionary sectors. These sectors align with their criteria, offering strong balance sheets and stable cash flows. Saturna Capital's strategy traditionally provides attractive downside protection. Their low debt levels insulate them from rising interest rates, making their strategy favorable in the current environment. Saturna Capital's longstanding success stems from their commitment to Islamic-compliant investing and their ability to adapt to changing market conditions. #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews #SaturnaCapital #ScottKlimo #IslamicInvesting #GlobalEquityETF #InvestmentStrategy #FinancialMarkets #IslamicFinance #AssetManagement #EthicalInvesting #MarketInsights #IslamicCompliantAssets #ETFInvesting #InvestmentPortfolio #EconomicOutlook #StockMarket #TechnologyStocks #HealthcareInvesting #IndustrialsSector #ConsumerStaples #ConsumerDiscretionary #InterestRates #MarketConditions #EconomicTrends #WealthManagement #AssetAllocation #InvestorInsights
Today's episode of the podcast features Dr. Rollin McCraty, Director of Research at the HeartMath Institute.The primary focus of the HeartMath Institute is on the connection between the heart, brain, and emotions, and how this connection can impact health, well-being, and overall performance.Here are some key aspects of HeartMath:Heart-Brain Connection: HeartMath emphasizes the importance of the heart in influencing our emotions, cognitive functions, and overall physiological state. Research conducted by HeartMath suggests that the heart communicates with the brain in ways that can affect our emotional responses, decision-making processes, and stress levels.Coherence: One of the central concepts in HeartMath is "heart coherence." This refers to a state in which the heart's rhythms become more ordered and harmonious. Achieving heart coherence is believed to have a positive impact on mental and emotional well-being, as well as physical health.Techniques and Tools: HeartMath provides various techniques and tools to help individuals achieve heart coherence. These techniques often involve practices like rhythmic breathing, focusing on positive emotions, and using biofeedback devices to monitor and improve heart rate variability.Applications: HeartMath techniques and tools are used in various contexts, including stress management, performance optimization, and emotional regulation. They have been applied in educational settings, corporate environments, healthcare, and sports performance.Research and Science: The Institute of HeartMath conducts research to explore the scientific basis of their methods and to demonstrate the benefits of heart coherence and emotional regulation. Some studies suggest that HeartMath techniques can help reduce stress, improve emotional well-being, and enhance cognitive performance.It's important to note that while many people find value in HeartMath practices and techniques, the scientific community may not universally accept all of its claims, and more research is ongoing to better understand the mechanisms and effects of these practices.I hope you enjoy this episode with Dr. McCraty, which is but a tiny portion of what you'll discover studying HeartMath in-depth!In this interview with Rollin, you'll discover:-A bit of Rollin's life history and career measuring consciousness...02:00-What is "heart math" and how does it equate to "heart coherence"?...06:00-A case study of how just one incoherent person can distort the energy in an entire room...11:00-Does our physical heart have its own consciousness separate from our mind?...14:40-Coherence correlated to physical activity...17:00-How collective action and thought affect global trends, for better or worse...21:30-Any one of us have the power to build or destroy an entire city with our level of consciousness...25:30-How to learn more about HeartMath™...30:10-And much more...Resources mentioned:Global Coherence PulseRollin's profile at Heart MathAbout the guest:LinkedInRollin McCraty, Ph.D., director of research at the HeartMath Institute, is a professor at Florida Atlantic University. McCraty is a psychophysiologist whose interests include the physiology of emotion. One of his primary areas of focus is the mechanisms by which emotions influence cognitive processes, behavior, health and the global interconnectivity between people and Earth's energetic systems. He has been with HeartMath Institute...
Jon shares the importance of looking at things in a quantitative standpoint. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!
In today's episode, we will be discussing why standard diversity training cannot always be effective and we will be exploring alternative approaches to DEI programs. Decades of research have shown that these programs typically produce short-term changes in understanding certain concepts, plans for future behavior, or attitudes, with some studies reporting positive effects and others finding negative effects. Our discussion will focus on biases, including the tendency to feel more at ease with people who are similar to ourselves. Join us to learn more about effective DEI strategies. What We Discussed in this Episode: - Are there sustainable alternatives to solely relying on training for effective DEI? - Quantitatively speaking, is there notable progress in DEI, and how long until we reach a satisfactory level? - Overcoming human bias is crucial for fostering an inclusive workplace culture - how can individuals be trained to mitigate the impact of their biases? - Is having a dedicated DEI function correlated with better performance compared to companies without one? - Should DEI training be mandatory or voluntary for employees? - DEI programs may evoke vulnerability in individuals, highlighting their inherent biases. - How can this risk be transformed into an opportunity for growth and progress? About Maria Morukian Maria Morukian's upbringing was shaped by her multicultural and multilingual family in the outskirts of Detroit. Her father, an Armenian-Cuban refugee, and her mother, who grew up in a small Polish farming community in northern Michigan, instilled in her a positive mindset, a passion for storytelling, and a strong desire to combat oppression. As the President of MSM Global Consulting, Maria specializes in fostering holistic organizational change and leadership development while prioritizing diversity, equity, and inclusion. Additionally, she serves as a faculty member at American University, where she teaches graduate-level courses on intercultural communication and training design. Connecting with Maria Morukian LinkedIn: https://www.linkedin.com/in/maria-morukian/ Her podcast Culture Stew: https://msmglobalconsulting.com/category/culture-stew-podcast/ Maria's Book Diversity, Equity, and Inclusion for Trainers: Fostering DEI in the Workplace https://www.amazon.com/Diversity-Equity-Inclusion-Trainers-Fostering/dp/1953946054 Join the Simply Human Newsletter Want to receive unreasonable ideas for great people at work - Growth hacking human-centered performance, innovation and work culture. - You are just a click away https://simplyhuman.substack.com/
In this episode, we're going to talk about how Travis Steffen used smart ideas and tests to sell 8 companies, the newest one for almost $70,000,000! This same smart way can help you make more money in your own business, even though it's not what most people say to do. When he showed me how it works, I was really surprised, but it makes a lot of sense! We explore how businesses can use data-driven decision-making to identify and solve problems, optimize their processes, and ultimately increase profitability. And most importantly how you should do this from the very beginning. We'll be sharing real-world examples of companies that have successfully used hypothesis testing to gain a competitive advantage and generate wealth. We'll also be discussing how this approach can help businesses innovate and uncover new opportunities for growth. So if you're looking to take your business to the next level, join us for an insightful and practical discussion on how you can deploy hypotheses and experiments to create wealth. Let's get started! Get Travis Steffen's Book on Amazon - Viral Hero: How To Build Viral Products, Turn Customers Into Marketers, And Achieve Superhuman Growth Link here: https://amzn.to/3TghJTZ Connect with Travis Steffen: Instagram Twitter LinkedIn All right, so I'm gonna throw a complete boomerang at you here this morning and talk about something that's not necessarily business related, but this is something that I've been really crushing pretty hard on lately. Uh, I'm, I'm just obsessed with this technique and it's, it's really, it's a cooking technique, right? So we're going to jump into the cooking arena here. And, uh, I'm a big cast iron guy, right? And I would imagine this technique probably wor would work. Other things as well, you might not wanna do it with, uh, you know, something that might be non-stick. I don't personally use any non-stick pans, which is a whole other conversation in itself. But I, so again, getting back to non-stick pans, and if you've ever cooked eggs in non-stick pans, Or I'm sorry. If you've ever cooked eggs in a cast iron skillet, you know that it's probably a pain in the ass. Most of the time. You gotta sit there with them, the chain mail scrubber thing and get all the remnants of breakfast off of that, that pan, right? So this technique basically makes it so that the pan is quite literally non-stick, obviously, without any of the non-stick stuff in there. Uh, and it's incredibly easy to do. And I obviously, I've been cooking for, I do. 25 years and never knew anything about this before. So I'm so glad that, that I came across it. You can literally kiss the stuck-on scrambled eggs onto the cast iron pan goodbye. You can literally just take a, a, uh, a paper towel and wipe it out at the end. So really the technique, again, really, really simple. All you have to do is. You, start heating the pan. And I used, uh, I knew I use, uh, avocado oil, right? So avocado oil has a higher, uh, heat temperature. So, um, you have to get the pan pretty, pretty warm. So the avocado oil will just start to smoke, right? , and you can test this. You can test to see if the pan is hot enough yet by, you know, just kind of dipping your hand in a, a cup of water and you kind of flick that water onto the pan if the water evaporates, you know, like immediately, like right away. As soon as it hits the pan, it's not hot enough yet. What you want it to do is you, It kind of, the best way that I can describe it is kind of looks like Mercury, so the water is just, Hovering on the pan's surface, uh, then the pan is hot enough, you then take a little bit more, um, uh, avocado oil and, and put it in the middle and, you know, pick the pan up and kind of swirl the, the avocado oil around so that it coats the bottom of the pan. And then just go ahead and cook whatever it is that you're cooking in there and you get completely non-stick. , I know that's gonna be helpful. You gotta. I'm amazed by it. I use it every single time I cook
Jon shares the importance of looking at a quantitative standpoint when making or losing money. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!
December 2022The papers behind the pod: Menéndez ABC et al. (2022). Creating a kidney organoid-vasculature interaction model using a novel organ-on-chip system. Scientific Reports 12:20699. doi: 10.1038/s41598-022-24945-5Karp N et al. (2022). A qualitative study of the barriers to using blinding in in vivo experiments and suggestions for improvement. PLOS Biology 20(11): e3001873. doi: 10.1371/journal.pbio.3001873Talbot S et al. (2022). RELSA—A multidimensional procedure for the comparative assessment of well-being and the quantitative determination of severity in experimental procedures. Frontiers in Veterinary Science 9:937711. doi: 10.3389/fvets.2022.937711 It's the third Thursday of December, and you're listening to 3 Minute 3Rs, your monthly recap of efforts to replace, reduce and refine the use of animals in research. To round off 2022 we are highlighting a paper for each R.Follow this link for the full transcript: https://www.nc3rs.org.uk/3-minute-3rs-podcast-december-2022-transcript Hosted on Acast. See acast.com/privacy for more information.
How do you measure success? Is it through money, is it by reaching a certain number of followers? Success is a very complex term. In today's episode, we have Faisal Sajwani, a career entrepreneur and life coach who has written renowned articles on success, discussing, and how to achieve your lofty success goals. Key takeaway Your metric of success may vary from what most people do; however, the key is a consistency in your craft that will make you success regardless of the metric used. Put positive energy into the world, and it will come back to you Don't let a financial point be the driver or end goal for your success. Consider things like leaving an impact on the world. Money should be the side effect
A severe heatwave that is sweeping through large swathes of India has pushed temperatures above 45 degrees Celsius in several places in north and central India. Heatwaves have caused 24,223 deaths from 1992 to 2015 across the country, as per official records. The India Meteorological Department qualitatively describes heatwave as a condition of air temperature which becomes fatal to the human body when exposed. Quantitatively, it is defined based on the temperature thresholds over a region in terms of actual temperature or its departure from normal. A heatwave is considered if the maximum temperature of an IMD weather station reaches at least 40C or more for plains and at least 30C or more for hilly regions. A 4.5 to 6.4-degree departure from normal is considered to declare a heatwave and a more than 6.4-degree departure for a severe heatwave. And, when the maximum temperature is equal to or above 45°C, it is a heatwave, while if it's 47°C or above, it is a severe heatwave. The above criteria should be met at least in 2 stations in a Meteorological sub-division for at least two consecutive days to declare a heat wave. Heat waves usually occur in the months of March to June and in some rare cases even in July. The peak month of the heat wave over India is May. Heat waves generally occur over plains of northwest India, Central, East and north Peninsular India. It covers Punjab, Haryana, Delhi, Uttar Pradesh, Bihar, Jharkhand, West Bengal, Odisha, Madhya Pradesh, Rajasthan, Gujarat, parts of Maharashtra and Karnataka, Andhra Pradesh and Telangana. Sometimes it occurs over Tamilnadu and Kerala also. However, maximum temperatures more than 45°C are observed mainly over Rajasthan and Vidarbha region. IMD's network of surface observatories covering the entire country measure various meteorological parameters like temperature, relative humidity, pressure, wind speed and direction etc. Based on daily maximum temperature station data, climatology of maximum temperature is prepared for the period 1981-2010 to find out the normal maximum temperature of the day for a particular station. Thereafter, IMD declares a heatwave over the region as per its definition. The health impact of heat waves typically involves dehydration, heat cramps, heat exhaustion and heat stroke. The IMD uses four colour codes for weather warnings. Green means no action needed, yellow refers to watch and stay updated, orange means be prepared while red alert means take action. Watch video
We look at these measures of Super Bowl performance. Total audience size. iSpot analysis. USA Today Ad Meter. And the fake audience data online. #superbowlads #quantitativeresearch This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/16/assessing-super-bowl-lvi-ads-quantitatively/
In episode 65 of The Cyber5, we are joined by Jon Iadonisi, CEO and Co-Founder of VizSense. Many people think of open-source intelligence (OSINT) as identifying and mitigating threats for the security team. In this episode, we explore how OSINT is used to drive revenue. We talk about the role social media and OSINT play in marketing campaigns, particularly around brand awareness, brand reputation, go-to-market (GTM) strategy, and overall revenue generation. We also discuss what marketing and security teams can learn from OSINT intelligence tradecraft, particularly when there are threats to the brand's reputation. Four Key Takeaways: 1) Even in Marketing, Context and Insights Provide Intelligence, Not Data Raw data is not intelligence; rather, intelligence is a refined product where context is provided around information and data. Similar to the national security and enterprise security world, where adversaries are trying to commit crimes and espionage, businesses want to attract people to their brand. Open-source and social media information are powerful data points when analyzed, providing critical intelligence on what consumers and businesses want to buy. Every human being is now a signal no different from radio intercepts during Pearl Harbor. 2) The Role of OSINT in Driving Revenue for the Brand; Quantitative and Qualitative Metrics In the security world, attribution to a particular organization is necessary to continue to receive fundraising, whether it's a hacking group or a terrorist organization. In the marketing world, brand intelligence is a crucial piece in the following three elements to influence a person: Persuasive content Delivered from a credible voice Network or audience with a high engagement rate Open-source intelligence can be mined in a way that provides insights stronger than traditional marketing focus groups. While celebrities attract attention, people are likely to follow people like themselves, aka micro-influencers. Quantitatively, numbers increasing in revenue, sharing, engagements are critical metrics. Qualitatively, marketing teams can mine social media data to determine what people are thinking about a particular product, but also to understand how the products are performing, and then design and build future products. The crowd will tell a brand what they want and they don't have yet, and you can use that data to build future products. 3) Where Marketing Meets Security: Threats to Brand Reputation Security teams should work with marketing teams daily to protect the brand. In today's threats to brands, the human dimension of what people say online is of equal credibility if not more important than technical signals that show a company has suffered a breach, particularly regarding misinformation and disinformation. The human dimension is converging with a technical dimension, and a true holistic hybrid model is needed for enterprise security and intelligence teams. An example of reputation threats that happen in business every day: Smear campaigns using disinformation and misinformation from competitors introduce uncertainty into a brand's ecosystem. 4) Where Security Meets Marketing: Privacy Taken Seriously That Enhances the Brand On the flip side, marketing teams should look for ways to promote the security of their products as business differentiators. Marketing teams should also consult with the security teams to understand all the different data lakes that are available in social media, dark web, and open source to ensure they can collect on the proper type of sentiment where brands are being discussed.
Tim Hwang is the most interesting man on the internet. He runs a project called the Trade Journal Cooperative, which I've subscribed to for years. We talk about how the Trade Journal Cooperative got started it, how Tim *secretly* went to law school, and several other projects Tim is working on including an academic journal dedicated to bizarre images of Mark Zuckerberg. Thought that was all? That's not all. Also using bots to wage information wars on social media, and Tim's book which predicts an online advertising bubble. My favorite thing about Tim is his ability to sit on the fence between very serious and very whimsical. To start our conversation, Tim talks off the cuff about one of his heroes, Charles Fort, who compiled books of anomalous phenomena and is the source of the term “Fortean.” This explains a lot about Tim. We then explore Tim's role as a trade journal sommelier and the Trade Journal Cooperative which provides a quarterly exploration of various industries. We talk a bit about the vastness of the trucking industry and also about the elevator, i.e., vertical transportation, industry. Tim also tells us the awkward story of how he somewhat unintentionally ended up going to law school secretly, and we explore some of the projects he started after graduating, including Rosen, Wolfe and Hwang, a boutique law practice that specializes in serving the unique needs of independent creators and small to midsize technology businesses, and Robot, Robot & Hwang, which was created off the notion of creating a fully automated law firm. Among other projects, Tim also started the academic journal The California Review of Images and Mark Zuckerberg, which explores why Zuckerberg seems to be exceptionally good at ending up in strange images and what that says about the media and culture. I ask Tim to talk about his 2019 paper titled “Maneuver and Manipulation: On the Military Strategy of Online Information Warfare,” which is about how bots shape discussions online and the possible strategies of combating public manipulation. We also talk about a couple of branches off the information warfare piece, the National Conspiracy Writing Month (NaCoWriMo), in which participants complete a “daunting, but straightforward challenge to develop a deep, viable and complete conspiracy theory during the 30 days of November,” and COGSEC, which is a conference on the real-world practice of countering online influence operations. We wrap up our discussion talking about Tim's recently published book The Subprime Attention Crisis that explores the bubble of online advertising and its potential implications on web2 giants. Links: Charles Fort Books The Trade Journal Cooperative Iron Clad Contract Management Maneuver and Manipulation: On the Military Strategy of Online Information Warfare Sub-prime attention crisis by Tim Hwang The Dawn of Everything by David Graeber TimHwang.org Tim on Twitter Topics: (1:51) - Who are your heroes? (3:04) - The Trade Journal Cooperative: Trucking, Magicians & the Pasta Economy (9:36) - Has this led you into any investments or is it pure voyeurism? (11:28) - Engineering Randomness & Curating the Journal (16:17) - The man behind the Co-Op: Secretly going to Berkeley Law School (19:06) - Being a lawyer for the “Extremely Online” market and trying to build a fully-automated firm (21:46) - The Legal Automation space (26:05) - Tim's Scholarly Papers about Absurd Cultural Phenomena (34:14) - Thoughts on AI over the next decade (37:05) - Information warfare & the responsibility of Social Platforms (44:30) - National Conspiracy writing month & COGSEC (Countering Online Influence Operations) (48:50) - The premise for Tim's book: Subprime Attention Crisis (54:07) - Web3 (55:56) - Book recommendations Additional Episodes If You Enjoyed: Sean O'Connor: How Blockchain is Changing Society with Costless Transactions If you want to support the podcast, here are a few ways you can: >> Buy a copy of the Navalmanak: www.navalmanack.com/ >> Share the podcast with your friends and on social media >> Give the podcast a positive review to help us reach new listeners >> Make a weekly, monthly, or one-time donation: https://app.omella.com/o/9Bufa >> Follow me on Twitter: @ericjorgenson >> Learn more and sign up for the “Building a Mountain of Levers” course and community: https://www.ejorgenson.com/leverage I appreciate your support! Important quotes from Naval on building wealth and the difference between wealth and money: How to get rich without getting lucky. - Naval Ravikant Making money is not a thing you do—it's a skill you learn. - Naval Ravikant I came up with the principles in my tweetstorm (below) for myself when I was really young, around thirteen or fourteen. I've been carrying them in my head for thirty years, and I've been living them. Over time (sadly or fortunately), the thing I got really good at was looking at businesses and figuring out the point of maximum leverage to actually create wealth and capture some of that created wealth. - Naval Ravikant Seek wealth, not money or status. - Naval Ravikant Wealth is having assets that earn while you sleep. - Naval Ravikant Money is how we transfer time and wealth. - Naval Ravikant Ignore people playing status games. They gain status by attacking people playing wealth creation games. You're not going to get rich renting out your time. You must own equity—a piece of a business—to gain your financial freedom. - Naval Ravikant The most important skill for getting rich is becoming a perpetual learner. You have to know how to learn anything you want to learn. The old model of making money is going to school for four years, getting your degree, and working as a professional for thirty years. But things change fast now. Now, you have to come up to speed on a new profession within nine months, and it's obsolete four years later. But within those three productive years, you can get very wealthy. - Naval Ravikant Important quotes from the podcast by Naval on Leverage: “Give me a lever long enough and a place to stand, and I will move the earth.” —Archimedes To get rich, you need leverage. Leverage comes in labor, comes in capital, or it can come through code or media. But most of these, like labor and capital, people have to give to you. For labor, somebody has to follow you. For capital, somebody has to give you money, assets to manage, or machines. - Naval Ravikant Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media). - Naval Ravikant Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you. - Naval Ravikant Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep. - Naval Ravikant If you can't code, write books and blogs, record videos and podcasts. - Naval Ravikant Leverage is a force multiplier for your judgment. - Naval Ravikant Apply specific knowledge, with leverage, and eventually you will get what you deserve. - Naval Ravikant “We live in an age of infinite leverage, and the economic rewards for genuine intellectual curiosity have never been higher. Following your genuine intellectual curiosity is a better foundation for a career than following whatever is making money right now.” - Naval Ravikant Important Quotes from the podcast on Business and Entrepreneurship There is no skill called “business.” Avoid business magazines and business classes. - Naval Ravikant You have to work up to the point where you can own equity in a business. You could own equity as a small shareholder where you bought stock. You could also own it as an owner where you started the company. Ownership is really important. Everybody who really makes money at some point owns a piece of a product, a business, or some IP. That can be through stock options if you work at a tech company. That's a fine way to start. But usually, the real wealth is created by starting your own companies or even by investing. In an investment firm, they're buying equity. These are the routes to wealth. It doesn't come through the hours. - Naval Ravikant
It's Episode 200 and what better way to mark a milestone than by creating a show inspired by the greatest duo around: us! Join us for a discussion on two great tastes that taste great together, both on your screen and on your plate. Prologue - We're taking a break, but we're not breaking up S1 - Top Film Duos, Quantitatively and Qualitatively S2 - Weird Food Combos: Have you, would you? S3 - Name Those Movie Duets OT - Keeping us in suspense Follow the show on Twitter: @2on3pod Buy show merch: store.2on3pod.com See all our shows: www.2on3pod.com Email the show: holler@2on3pod.com Your hosts: @seatjk @cdvillasenor Music: “Quittin' Time” by Pat Lee
It's been an exhausting week, and it's only Tuesday. We gather tiles to score points, auction things to score points, and silently contemplate (off mic and through gestures) if Monikers is PG13 or R rated. Off Brand takes the week off, but our usual nonsense is even more nonsensical as we make every effort to keep focus amid our lack of sleep and complete exhaustion. Fresh Plays:03:40 Sushi Go Party (Phil Walker-Harding)11:05 Monikers (Alex Hague, Justin Vickers, CMYK)24:18 dude. (Beau Beckett, Jeph Stahl, North Star Games)26:40 Overboss (Aaron Mesburne, Kevin Russ, Brotherwise Games)Featured Game:41:41 Nidavellir (Serge Laget, GRRRE Games)57:32 Q.E. (Gavin Birnbaum, BoardGameTables.com)Off Brand - Taking the Week Off
The FDA Group's CEO, Nick Capman, sits down with Tobias Kuners of Koenders, Managing Consultant at Tob Management, to discuss his integrated approach to implementing and interpreting qualitative and quantitative metrics in the GMP and non-GMP sides of a life science business. Read his full column in Pharmaceutical Online: https://www.pharmaceuticalonline.com/doc/quality-management-review-benchmarking-quantitatively-0001 Tobias has worked with Biogen, Ipsen, Thermo Fisher, Kite Pharma, and Danone, among other companies, gaining hands-on experience in engineering services, equipment qualification, maintenance, supply chain, warehousing, and distribution. He has led the design, engineering, and construction of multiple facilities to meet cGMP requirements. He performs audits, identifies gaps, and develops remediation plans, working within organizations to assist with deviation investigations and CAPA implementation and to develop scientific, risk-based solutions. You can contact him at tobias.kunersofkoenders@tobmanagement.nl. Need RA/QA/Clinical project or resourcing support? The FDA Group helps thousands of life science organizations rapidly access the industry's best consultants, contractors, and candidates. Our resources assist in every stage of the product lifecycle, from clinical development to commercialization, with a focus in Quality Assurance, Regulatory Affairs, and Clinical Operations. Learn more and get the conversation started: www.thefdagroup.com.
Electroplating is an important industrial process to prevent corrosion and upvalue jewelry and cutlery (0:30). Electroplating takes place in electrolytic cells, which need an external power source (1:25). Our episode qualitatively describes electroplating using the example of a zinc spoon and silver (1:52). Quantitatively, we discuss Faraday’s law and the relationship between electric charge, current, time and Faraday’s constant first theoretically (3:41) and then with an example problem asking how much silver is being produced when applying 5.0A for 31 minutes (5:07).Question: Electrolysis can also be used to produce or refine metals in electrometallurgy. What is the name of the electrolytic process to produce aluminum?Thank you for listening to The APsolute RecAP: Chemistry Edition!(AP is a registered trademark of the College Board and is not affiliated with The APsolute RecAP. Copyright 2021 - The APsolute RecAP, LLC. All rights reserved.)Website:www.theapsoluterecap.comEMAIL:TheAPsoluteRecAP@gmail.comFollow Us:INSTAGRAMTWITTERFACEBOOKYOUTUBE
We divide this post into three parts: (1) Companies not advertising on the Super Bowl telecast. (2) Qualitatively assessing Super Bowl LV advertising. (3) Quantitatively assessing Super Bowl LV advertising. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/09/assessing-super-bowl-lv-advertising/
Follow me on Twitter: https://twitter.com/heydave7 Follow me on Instagram: https://www.instagram.com/heydave7 Read my article, "The coming Tesla cash cow and the short burn of the century", https://teslamotorsclub.com/tmc/threads/the-coming-tesla-cash-cow-and-the-short-burn-of-the-century.114625/ Watch my previous videos on TSLA: My TSLA Exit Plan, https://www.youtube.com/watch?v=r9HtG-jJSTY TSLA Breaks 700, https://youtu.be/2kiZzhjz5Os TSLA Breaks 600, https://youtu.be/f32-qNH11u0 Tesla Crushes 500, https://www.youtube.com/watch?v=w_VAoVj-ZxI Tesla Breaks 400, https://www.youtube.com/watch?v=HwvXHRXH8hs When is the right time to accumulate stock in a company like Tesla? The opportunity with a generational company is you can 10x your investment in 5-10 years, but you need to get in at the right time. Many investors underestimate the importance of timing. There are ups and downs, and there are certain times if you get in you can double or triple your investment than if you got in at a later time. I'm interested in helping create a framework on how to value generational companies and how you can accumulate a position. There are two types of FOMO (Fear of Missing Out): 1. Memetic FOMO 2. Anti-memetic FOMO Best time to get into a stock is when you have anti-memetic FOMO that is derived from your own qualitative and qualitative analysis, forecasting the stock to double within the next 1-2 years and then doing another 5x in 5-7 years. Investing is a difficult skill. In order to be superb forecaster, there needs to be a combination of exceptional quantitative skills and exceptional quantitative skills, and it's the blending of these two skills that separates the great investors from the mediocre ones. Qualitatively you're looking at the product, owner feedback, superiority and defensibility of product, leadership, strategy, etc. Quantitatively you're looking at revenue, market size, margin, profit projections and multiples that investors give. Please share this video with others on Reddit, Facebook groups, and forums. Check out my archived articles/posts on Tesla: https://teslamotorsclub.com/tmc/threads/articles-megaposts-by-davet.23473/#post-485768 Disclaimer: All content on this channel is for informational and educational purposes only and should not be construed as professional financial advice. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of information on this channel. Tags: Tesla, Elon Musk, Model 3, Model Y, Cybertruck, Investing, China, TSLA ShortsSubscribe to Dave Lee on Investing on Soundwise
Follow me on Twitter: https://twitter.com/heydave7 Follow me on Instagram: https://www.instagram.com/heydave7 Read my article, "The coming Tesla cash cow and the short burn of the century", https://teslamotorsclub.com/tmc/threads/the-coming-tesla-cash-cow-and-the-short-burn-of-the-century.114625/ Watch my previous videos on TSLA: My TSLA Exit Plan, https://www.youtube.com/watch?v=r9HtG-jJSTY TSLA Breaks 700, https://youtu.be/2kiZzhjz5Os TSLA Breaks 600, https://youtu.be/f32-qNH11u0 Tesla Crushes 500, https://www.youtube.com/watch?v=w_VAoVj-ZxI Tesla Breaks 400, https://www.youtube.com/watch?v=HwvXHRXH8hs When is the right time to accumulate stock in a company like Tesla? The opportunity with a generational company is you can 10x your investment in 5-10 years, but you need to get in at the right time. Many investors underestimate the importance of timing. There are ups and downs, and there are certain times if you get in you can double or triple your investment than if you got in at a later time. I’m interested in helping create a framework on how to value generational companies and how you can accumulate a position. There are two types of FOMO (Fear of Missing Out): 1. Memetic FOMO 2. Anti-memetic FOMO Best time to get into a stock is when you have anti-memetic FOMO that is derived from your own qualitative and qualitative analysis, forecasting the stock to double within the next 1-2 years and then doing another 5x in 5-7 years. Investing is a difficult skill. In order to be superb forecaster, there needs to be a combination of exceptional quantitative skills and exceptional quantitative skills, and it’s the blending of these two skills that separates the great investors from the mediocre ones. Qualitatively you’re looking at the product, owner feedback, superiority and defensibility of product, leadership, strategy, etc. Quantitatively you’re looking at revenue, market size, margin, profit projections and multiples that investors give. Please share this video with others on Reddit, Facebook groups, and forums. Check out my archived articles/posts on Tesla: https://teslamotorsclub.com/tmc/threads/articles-megaposts-by-davet.23473/#post-485768 Disclaimer: All content on this channel is for informational and educational purposes only and should not be construed as professional financial advice. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of information on this channel. Tags: Tesla, Elon Musk, Model 3, Model Y, Cybertruck, Investing, China, TSLA ShortsSubscribe to Dave Lee on Investing on Soundwise
Follow me on Twitter: https://twitter.com/heydave7 Follow me on Instagram: https://www.instagram.com/heydave7 Read my article, "The coming Tesla cash cow and the short burn of the century", https://teslamotorsclub.com/tmc/threads/the-coming-tesla-cash-cow-and-the-short-burn-of-the-century.114625/ Watch my previous videos on TSLA: My TSLA Exit Plan, https://www.youtube.com/watch?v=r9HtG-jJSTY TSLA Breaks 700, https://youtu.be/2kiZzhjz5Os TSLA Breaks 600, https://youtu.be/f32-qNH11u0 Tesla Crushes 500, https://www.youtube.com/watch?v=w_VAoVj-ZxI Tesla Breaks 400, https://www.youtube.com/watch?v=HwvXHRXH8hs When is the right time to accumulate stock in a company like Tesla? The opportunity with a generational company is you can 10x your investment in 5-10 years, but you need to get in at the right time. Many investors underestimate the importance of timing. There are ups and downs, and there are certain times if you get in you can double or triple your investment than if you got in at a later time. I’m interested in helping create a framework on how to value generational companies and how you can accumulate a position. There are two types of FOMO (Fear of Missing Out): 1. Memetic FOMO 2. Anti-memetic FOMO Best time to get into a stock is when you have anti-memetic FOMO that is derived from your own qualitative and qualitative analysis, forecasting the stock to double within the next 1-2 years and then doing another 5x in 5-7 years. Investing is a difficult skill. In order to be superb forecaster, there needs to be a combination of exceptional quantitative skills and exceptional quantitative skills, and it’s the blending of these two skills that separates the great investors from the mediocre ones. Qualitatively you’re looking at the product, owner feedback, superiority and defensibility of product, leadership, strategy, etc. Quantitatively you’re looking at revenue, market size, margin, profit projections and multiples that investors give. Please share this video with others on Reddit, Facebook groups, and forums. Check out my archived articles/posts on Tesla: https://teslamotorsclub.com/tmc/threads/articles-megaposts-by-davet.23473/#post-485768 Disclaimer: All content on this channel is for informational and educational purposes only and should not be construed as professional financial advice. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of information on this channel. Tags: Tesla, Elon Musk, Model 3, Model Y, Cybertruck, Investing, China, TSLA ShortsSubscribe to Dave Lee on Investing on Soundwise
In this latest Level5 Podcast, Matthew Kelly, Level5 Strategy Managing Partner, outlines how companies can gain competitive advantage by leveraging emotional and rational research. Did you know emotion is as powerful a driver of purchase intent as reason? Despite an increased market focus on customer experience, many brands don’t truly understand their customers. By aligning […] The post Episode 7: The Power of Quantitatively Measuring Emotions appeared first on Level5 Strategy.
Amniotic fluid is the liquid that surrounds your baby and it appears after the first few weeks of pregnancy. This fluid is really important for your baby and your baby's health. In this Episode, You’ll Learn About: What’s in amniotic fluid The antibacterial properties of amniotic fluid How this fluid protects your baby from any trauma Qualitatively and Quantitatively measuring the amniotic fluid Types of quantitative ways to measure the amniotic fluid Oligohydramnios (low fluid) Polyhydramnios (excess fluid) What does it mean for your pregnancy if the fluid is low or high Links Mentioned In The Episode: Free Online Class - How To Make A Birth Plan That Works The Birth Preparation Course
Jesse Kropelnicki is the Head Coach and Founder of QT2 Systems training Ironman triathletes such as: Linsey Corbin, Angela Naeth, Jeanni Seymour, and Justin Metzler. Jesse is an engineer by trade and has approached triathlon coaching with an engineers mindset, creating systems, processes, tests, protocols, and calculators to systematically identify the primary areas holding each individual athlete back from excellent triathlon performance so that training can be designed to overcome those limiters and create a better athlete. Topics discussed in this interview: QT2 Systems OutRival Racing The Core Diet The Run Formula Race time prediction calculator Field work Nutrition The Cycling Formula
EP110 - Holiday 17 Hot Take with Rob Garf of Salesforce.com Rob Garf (@retailrobgarf), is the VP of Industry Strategy and insights at Salesforce Commerce Cloud. His team has access to insights from all the Salesforce Commerce Cloud clients (formerly Demandware). We have a broad ranging conversation about what he's seeing this holiday season and trends he expects for next year. You can read more about his teams insights here: Salesforce Reveals Black Friday Was the Busiest Digital Shopping Day of the Holiday Season Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 110 of the Jason & Scot show was recorded on November 30th 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. New beta feature - Google Automated Transcription of the show Transcript Jason: [0:25] Welcome to the Jason and Scott show this is episode 110 being recorded on Thursday November 30th 2017 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot & Rob: [0:40] Hey Jason and a welcome back Jason and Scott show listeners. Jason R series that is a hot take on holiday 17 continues here in episode 110 we're excited to have the first time to the show someone you and I've known both for a long time and I've been trying to get on the show and we finally made it work, Rob Garf rub is the VP of Industry strategy and insights at Salesforce Commerce Cloud welcome to the show Rob. [1:06] Thanks gentlemen it's great to be here I feel honored to be amongst digital Commerce loyalty I feel like I'm obliged to say first time long time. Jason: [1:17] Appreciate it you know one thing we always like to do on this show is give listeners a little bit of context about how you came into your your control, I'm in what what the scope of the current role is so I know, like ourselves I know you've been kicking around the industry for a little while can you you talk to us about your career matriculation and what you're doing at Salesforce today. Scot & Rob: [1:44] Yeah yeah absolutely literally retail is in my blood my father actually was at a supply chain a bunch of different retailers around the country when I was growing up and I didn't have any, prettiest aspirations of getting into retail but I did grow up working in his distribution centers and working in some stores at. Ricky work for in retailers that he worked for and really really cut my teeth in a genuine way in headquarters, right around 99 2004 Lids the specialty hat retailer, where I live Ecommerce and at the time we're doing some really fun things like buy online pickup store we had an endless aisle app we didn't know, really what we're doing and put it together you know I shoestring budget but it worked and it was a lot of fun, and tell you guys probably are the only ones on the show that will remember that we ran into world back almost 20 years ago of course they're long gone as a, e-commerce platform but anyways from there. Certainly continue to kick around was industry analysts at AMR research leaving retail practice moved to lead retail strategy to IBM when I was in fortunate to land at demandware. Which took me about 5 years in when we got Acquired and summer 2016 by Salesforce, what is known as the Commerce cloud my role it's really fun I get to kind of put all the hats on that I've worn over the last 20 25 years and I lead a team called Industries for insights and really. [3:22] In short it's it's our job to stay in the market, understand where the industry's going would you that primarily through research and then we turn that back over to the industry, our customers and we use that to better understand where we should bring our company products so it's been a lot of fun over last coming up on 7 years for the last year-and-a-half as part of Salesforce. [3:44] Very cool and then another one of the reasons you wanted to get you into this series is you guys have been releasing some holiday data and I don't I don't recall you doing much of that, demandware tell us about what's going on there and for listeners that don't know let's let's kind of help them understand the scope of the day that you guys would have and kind of where it comes from. [4:06] Sure yeah I think that's going to start some good contacts on the conversation I'm sure we're about to have so even wear a cloud platform that enables retailers and Brands to connect, to their consumers across the Myriad of different channels whether that's personally online or through mobile store. Social even the increasingly iot invoice devices we collect a lot of data in fact on a monthly basis we have 500 million Shoppers Traverse City. Rousey ultimately buying, AR platform across around 3000 sites and not representing retailers in 53 country so we take that information we aggregated up and very thoughtful and secure way and it really helps us, gauge meter Digital Trends and then again we as part of our perky turn that back over or consumers help them Benchmark I'm sorry. Back over to our customers retail Brands and allows them to better Benchmark the business and then broadly it allows us to see you know where where the industry's going what are some of the major Trends and we've been doing, what are we reporting for some time but we really double down on the holiday this year to turn it into some interesting insights as to what we predict and then be what we're seeing. [5:27] Cool so if we if we kind of start at 30,000 ft view did you have any forecast for holiday or you're not in the forecast visiting just kind of looking at insights. Yeah so week we had some predictions based on the data from the platform, what we see in the past quarter past years and we also did some primary research as well, so yes and I get right into it tell him which I talk to you about kind of what we saw a little bit and get back yeah, you know like how did you guys did you think holiday would be 15% that came in at 20 and then you have any other kind of macro stuff and we'll get into some of the individual days in a minute but the the big picture what do you think. [6:09] The big picture yeah so you know back in September October we release them prediction information or three key points that we among many others that we hold in on and in one piece was, cigarettes, wow discounts were going to be abundance as they normally are creeping earlier and earlier in the year we felt like the holiday season would smooth out, a bit in terms of actual demand and that's in fact what we saw by the end of. Monday Cyber Monday only 35% of digital shopping was completely, and so there's still a lot of Runway to go there the second piece that we saw is that 40% of. Statically Millennials will be doing a lot of research and Discovery through voice assistance in. Alexis in the world in the Google homes and Sirius of the world and we don't have data yet to back it up. Quantitatively button talking to our customers there they're definitely testing and. Playing with poison in Lexington circular craving some skills around shipping notifications and, order status which I think is a nice step forward on the convenience play of the of the three. Last one was in this really started last year. [7:38] Black Friday becoming more and more of a digital day you know we score screw up all of us here Scott Jason you know with. Black Friday more of a store based way doorbusters and getting out of the, Thanksgiving craziness at family and getting some the stores and works we're seeing a real uptick both and we predicted and we in fact saw it as a really big, really big digital day as well so I can dive in all of this in particular but those are some of the variations Rahsaan and how they kind of played out over the last. 789 days I would say. Jason: [8:15] Awesome but just want to get an idea of how Granny or the data use you see is your the the actual platform that that all these retailers are are using for their, so I'm assuming you get, pretty granular data so you you mentioned for example discounting like are you are you able to to see the actual sort of. [8:35] Is was pricing that that is offered by your customers and are you guys sharing any data about like how promotional this holiday. [8:44] Season has been versus past holiday season. Scot & Rob: [8:47] Yeah yeah absolutely so you know one of the things we saw as I mentioned discounts starting earlier and earlier we're calling it. You know game of discount chicken right it's like the retailers are moving it more and more, towards the beginning of November opening hoping that the consumers will by and by the way though we all know, what happened but in terms of the rates and yeah we're seeing across the, the Cyber week starting on the Tuesday 2 days before American Thanksgiving and then going through through Cyber Monday, we saw an average at 28%. Discount rate so there's some really nice discounts really teaching on Cyber Monday will see a little bit of a wall and then once again we anticipate another Spike, around December 11th and for few days further when, consumers are starting to feel the crunch of the shipping window starting to close and retailers taking advantage of that kind of emotional oh gosh I need to get it now or I'm not going to be able to get that deliver to my doorstep. I'll put the other interesting part if I could be on just discounts is what we saw a round free shipping. And so across the week as I defined a moment ago we saw 84% of orders, that were free shipping in fact on Cyber Monday alone it actually spiked up and was the highest 89% so in what was seen as a really nice to have in past years really the expectations the consumer is. [10:30] We want it free or not at all and so as a consumer if you're on and listening, definitely look for those free shipping and if your retailer you got to get the game if you're not already. Jason: [10:44] Yeah yeah and I did just maybe put that in a little bit of context comes Gore would say that that year-round about 65% of all e-commerce sales are with free shipping so when you see a spike up to 85 to almost 90% that's, a version of a promotion that retailers are running and it just turns out free shipping is the most effective promotion you can run if you if you don't already offer it because, it seems like consumers are really weary to make any purchases that that where they have to pay for shipping. Scot & Rob: [11:16] Yeah that's right and that's why I talked about in the context of. Discount since you know a lot of our customers are in the luxury and apparel space where they want to try to us from Apperception perspective hold onto price Integrity but free shipping is a nice way as you mention to essentially give, it total cost of ownership if you will discounts on getting that a product you on. Jason: [11:39] For sure you also mentioned Black Friday becoming a little bit more of a digital holiday and that that's only seems like a trend that we've seen as well, are you starting to see you mention that a lot of deals are peaking on Cyber Monday are you starting to see a spike of. Online deals on Black Friday as well or do you feel like like as a consumer you're going to get better deals on Monday then you can get on Friday. Scot & Rob: [12:03] Yeah I mean it's it's just to get really deep we saw a 27% discount rates on Black Friday compared to 29% on Cyber Monday. [12:16] Negative Outlets closed right but generally speaking when I step back we're seeing that, deals have really in demand in fact has been smooth over across, the seven days of cyber week where in the past it was for consumers got to get the deal on Friday in the store or Monday. I'm online and I'm finding both based on a research and helping a sample size of one and doing a bit of shopping myself is that retailers are becoming a lot more transparent about the length. [12:53] In the duration of their promotions and there's not as much of a. Gosh I got to get it on Friday or I'm going to lose out so yeah I know that's my roundabout way of saying there's a spike Cyber Monday at 29%. We see 27% but overall we're seeing deal smooth out through the entire week. Jason: [13:17] Yeah that that is interesting that is that's one of the challenges with promotions right is that the promotions are going to be most effective, if there's almost some scarcity to them like if consumers believe that that deal is going to end on Friday and that's the best deal I'm ever going to get if. It we're promoting stuff on Friday and all the consumers have a a real belief that there's going to be an even better deal on Monday then the. Promotions tendon not have the desired effect into your point in the old world the consumer attended the only know what we tell them right so we said hey big sale on Friday that's the only information the consumer has not had but today. The consumer knows everything and they have. Perfect transparency and oh by the way there's probably 50 websites that are designed to telling them what what deals are the best each day and what did the historical, best time to buy all these products are so it's hard to hard to get away with any of those those promotional games anymore. Scot & Rob: [14:13] It's really good point I think it's a really good point in the fact that. Retail for finally listening you know what I mean in terms of their acknowledging that consumers have a lot more control in Access than ever before and why not be a little bit more, transparent around the pricing in motion so that while you are giving a little bit away on the scarcity side you're giving a little bit more away saying I don't. Each go to another retailer cuz I think I missed that window right. [14:44] Put it makes me I know Salesforce is really big on the AI in it you guys call York or a Einstein if you guys do any exploration of kind of could you plug that in there and try to have the AI out smart smart the consumers on this whole, pricing game of chicken thing, yes and we are doing that in fact we actually have some interesting data around artificial intelligence and how that has actually influenced a lot of the, the sales when it comes down to it so what we found across again these sample set that we have is that. [15:21] And I'll pick on Black Friday so on Black Friday 6%, Shoppers engage or clicked on a product recommendation that was powered by artificial intelligence so that recommendation was based on the shopping Behavior. Either a known consumer in the various digital profile and preferences that have been accumulated or an unknown based on the clicks that. They did either on-site or off-site and while it was only 6% its Rove 32%, of the revenue so huge impact when retailers can turn this data into intelligence and get it in front of the consumers in a meaningful way throughout the journey. Jason: [16:14] That that's fascinating I'm always curious like how how are you defining artificial intelligence for the recommendation and in that case cuz it you know obviously you know there's there's multiple definitions of artificial intelligence but I have a feeling all the the vendors that are in the the Salesforce Commerce Cloud link exchange that have been doing, recommendations for for 5 or 10 years would probably call their engines artificial intelligence wouldn't they are. Scot & Rob: [16:40] Yeah they likely will and so yeah we're at the very core it's. From machine learning that is taking in all of the data that's, being generated on the platform by that retailer and allowing the algorithm to continually learn and in an automated way. Dr. Relevant interaction LG interesting part is that, artificial intelligence Einstein is both making the merchant in marketer the retailer smarter so they're just getting more fishing around planning, their pricing in there but then it's also Autumn eating a lot of manual rules-based type of Assortment, that the consumer will interact with on the site cool, yes it's need to see you and you're always Acquisitions talk about synergies sounds like there's already a rich set of capabilities over on the sales for side that you guys are tapping into. [17:41] For sure yeah I mean particularly on the Einstein front given the fact that salesforce.com on this across across the entire company so yet while we have a date, with in Commerce Cloud we are we are definitely leveraging, all of the Innovation that's happening back at San Francisco from machine learning to visual, intelligence to voice intelligence to natural language processing so it's it is really exciting where as we came, India the Acquisitions with some pretty cool. [18:20] Artificial intelligence were able to now look to our colleagues and really amp it up quite a bit and again. The fun part about this is It's really baked into the plan. So it snow in the same console that a marching will do their promotions in their assortments and figuring out the promotional calendar so they don't have to talk between different screen so you know going back to data. It's really showing while you know small, portion of consumers are coming across these product recommendations and stay clicking on then it's driving a lot of Revenue and I assume at some point we'll talk about mobile but, in a very small form factor world that we're living in now making sure where you might have one if two products that are made available getting those right ones, in front of the consumer makes all the difference in the world yeah real estate is definitely the premium, just want to talk about mobile one quick thing that you just kind of made me think about so early are you talking about skills being kind of a prediction you guys as part of the platform can you just kind of turn on for a new beer Merchants an Alexa skill or or. [19:36] You know you're watching what's happening there before you do something like that. [19:40] Yeah so you know Boyce in general is something we're looking at our customers given our open platform already testing some out there finding it just the way they're not necessarily seeing. Today. You're clicking the bottle like it's not really clicking or tapping are you but you know having to buy happen but it's more on some of the purple, research Discovery or on the other side service but that's more happening for your partners or independently given again are open platform our customers are able to innovate and extend vrep eyes, Darius didn't ask Dex like order and customer and price and, so on and so forth I figured I would keep your interest though given I know it's a Hot Topic around these parts so obviously what you're seeing on The Voice side it's typically around this holiday anything. Pop up for you and your discussions, I always check the specials that the Amazon has there and just interesting to see what they're choosing to push that way I think. Retailers that are doing it our way out on the Edge at this point we haven't heard a ton Jason have you heard anything. Jason: [20:53] In general I think even though the most dominant voice players would say nobody really expects voice to be a primary interface for Commerce I mean there's there's just a bunch of. Deficiencies like most things you buy have a bunch of variance you pick a color and a size and potentially a brand and like, getting interrogated for all of those details to place a a Commerce order via voice. [21:16] Actually isn't a super elegant experience so while they're there certain products that lend themselves to voice Commerce and there certainly are people that are engaging in voice Commerce. [21:26] It's not like oh man that's the better user interface in the whole world is going to shift to voice. For Commerce I think it's really obvious that voice is going to be a major you user interface overall and I think we're going to see voice being used a lot too. Manage and modify order so you know once you start buying all your groceries online for example and you have an auto replenishment order. You probably using voice to say hey I'm going to Grandma's for Thanksgiving you know let's cancel this week's grocery order or hey I need to make a pumpkin pie for Thanksgiving, let's let's add these ingredients to my. [22:04] My normal list but I really think that's going to be the the primary role of a voice in Commerce more so than it is. [22:15] Product Discovery or you know first time order types. Scot & Rob: [22:19] So it's super interesting to me is incorporating voice for on-site search right so you're still looking at, the screen but you're able to search using voice and then layering on top artificial intelligence or putting artificial it's on the bottom whichever way you want to look at it architectural e in any case but being able to really help. Again really cut down the time between inspiration and ultimately getting to the product that. The customer wants but I hear what you're saying in terms of perhaps you know on site to eat navigation versus doing it by. Talking to a device saying I want this product that I've never seen before. Jason: [23:02] And I think the use case you mentioned makes all the sense in the world in particularly on mobile we already see you like that voice as a user interface in Mobile has huge adoption in China are ready and so I think that's inevitable. Here and in there are some fascinating nuances that happened there right because when customers type into our search box with a keyboard. We've taught them all how to type to how to do keyword searches right so two people type the words that they think. [23:34] Are are most likely to come up with that results but when people speak to a voice interface they tend to speak in full sentences and so what's what's interesting is. There's voice search as we get 10 to have a lot more contacts. Then that type searches and that actually enables us to give more relevant results. Which is which is interesting but you do have to think about your indexing and your your if your you know a content creator on this product detail Pages you need to think about your SEO strategies and things differently when a meaningful percentage of your. [24:08] Your customers are are searching via voice so I would certainly agree with that and I think. [24:13] I'm not sure that that's a huge piece of the market this year but I would suspect by next year. [24:19] It's a much bigger part I guess weather thing that slightly interesting is to the extent that you are going to shop via voice obviously Alexis the dominant voice platform out there. And you know they predominantly want you to buy from from Amazon although you know they recently made an announcement of a partnership with. [24:36] Best Buy to enable you to do Commerce through Best Buy. [24:41] You know that you have to add a few extra words to that search but what's interesting is so everyone that wants to compete with Amazon has the problem of not having a product catalog like Amazon has and not having all the sales data that Amazon has to help. [24:54] Sort of determine what what brand you probably want when you ask for batteries and so we're seeing like Google in particular. Go out and start to do these Partnerships with retailers where the retailers are sharing their first party data with Google to make search more more context really relevant on. Google home with those retailers and it occurs to me that they'd be really smart to partner with a platform like you to enable that for all of your clients not. [25:25] How to give away any future product strategy but yeah. Scot & Rob: [25:27] Your way into much but I can say that certainly you know we're always looking at ways to extend our platform and I'm realizing that. [25:38] More and more Commerce is happening off property right and so you know our whole business model from the beginning of time was. Consumers go to a Retailer's website and buy and the reality is more and more of that happening off property so. Retail RC to push their brand or the consumers are we want to help them we want to help them do that and if that's you know again partner in to make that happen. Definitely looking at those Avenues Cooper Ford Jason continues to, can you know an uncontrolled Corner about future product releases this pivot to mobile, so I remember the early days of demand where you guys were in this wacky thing called the cloud and and some of the earliest successes were convincing people to let you run their mobile site because you guys were really good at responsive and all that and then, pretty quickly earned the entire site so you guys have been kind of mobile Pioneers from from as early as I can remember I've seen a lot of your. Quotes of been around mobile give us what what do you see in as far as mobile Trends and and how did that meet your expectations. [26:50] Yeah so. Willie we think the headline or one of the key headlines for the holiday this year so far is Mobile in the continued adoption. [27:04] By consumers not just to browse but to actually buy and if you remember mention one of the three predictions was Thanksgiving being a really big digital. Holiday and we take the major driver to that is mobile. You know cuz really in the past it was consumers had to wait either well going to the way back time machine to 2005 one day to get to a high speed internet connection but even at home. On Thanksgiving or Black Friday oh gosh I got to open my computer I got to put in my username and password I got to bring up a browser I got up, yeah there are a lot of steps there's a lot of friction and really it do the day the mobile phone is the remote control of our daily lives right it's tether to us so, it's really just creating instant access like it does any time of the year. During Thanksgiving during Black Friday through the entire cyber week for consumers just to take out their phone. And in brows but what's happened you know the last couple years is. Most retailers have really stub their toes around their their mobile strategy didn't really make it easier so why you kept on seeing traffic creep up. They were still that friction Aaron consumers ultimately like either wait until they get to a computer or weighted went to the store to buy but again. [28:38] Consumers are pulling out their phone on Thanksgiving on Black Friday and actually buying so just some of that we think are some, mind blowing status is. Some I guess I'll give it to you for the Cyber week we saw Mobile Share, traffic at 61% to 61% of the traffic was coming from Mobile by the way we to find Mobile as home, .. Tablets are a separate category there but what I think is even more interesting is that, mobile Sheriff orders for the week was 41% and that was up by the way from 34% for the week. [29:21] Your prior so the idea. And we can talk about and I love your perspectives on this like what are retail can talk about what a retailers doing to make it easier but that's that's the bottom line they're really breaking down the friction between inspiration and purchase and not. Part of what's contributed again to Black Friday being a big digital day in the smoothing out in general of demand across the entire 7 Days of cyber week so it's really, if I could say inflection points a big shift that we've been seeing for quite some time and it's actually coming through to fruition. Jason: [29:59] Yeah I I think it's it's really fascinating we talked about it it'll a lot on the show we called the mobile Gap and essentially that's that. That you know the fact that. [30:11] Increasingly traffic is all shifting to mobile but the conversion rate on mobile tends to be a lot lower than desktop and so on these big holiday days when. It's in a mobile traffic by Stephen Moore. Like you know there's there's a potential catastrophe of 61% of my my traffic is on mobile in that unit converts it you know 1/3 or 1/4 the desktop traffic used to convert I'm actually going to lose money on the site and Zoe. That the fact that you're seeing that mobile Gap Nero like obviously. Is 61% of traffic and only 41% of the sales are happening there still is a gap but that you know that's a lot better than when it's 60% of the traffic and only 25% of the sales. [30:53] So interesting to think about the series y that Gap is near Owings I certainly have some I'd be curious to hear if you have any thoughts but. It is equally interesting question is. [31:09] Whitney Rose is it just narrowing because of something that you need to Holiday. And so once we get through holiday. We're going to revert back to that you know same old nasty mobile Gap we've been living with for the last couple years or have we systemically figure you know improve the mobile experience enough that we're actually starting to see a permanent shift, tomorrow mobile purchases. Scot & Rob: [31:31] Yeah so I think the flywheel has started and it's not going to slow down and so one other interesting data point and then I'll give you a couple of my. Hypotheses as to why no. Why this is happening but I hate this part of the conversation by the way so if we do the mask on Thanksgiving. For the first time mobile order share bypass computer order share so that's like. Big deal right so 46% of orders on Thanksgiving were Mobile in 45 we're on computer now actually reverted back for the rest of the week but it just shows you like. Okay computer is continue to. Creep down and finally mobilize that Stout I think that's going to continue to a degree you know going to the point around why you no like I contributed it. [32:31] Put it on two things one we talked about a bit or more than a bit which is a I so applying to buy to the small form factor. That's huge benefits cuz they get that you mention it so little real estate figuring out what that it goes back to the what has no right product Right Price Right Time there it is, and then the other one that were tracking is around the check out because it was not terrible was an awesome but it wasn't terrible and so I was terrible. We all missed the rookie still are in terms of okay now I can put my name okay now I send put my address and credit card and whatever else the. [33:15] Adoption of integrated payments like Apple pay and Android pay in PayPal for that matter. We should not really helping in fact we anticipate nearly 10% of iOS orders will be by Apple pay and so that's just making it. Easy and so I think it will go higher as more and more consumers use Apple pay, and I'm part of the reason why isn't hires because more more people are using it yet but it's on again one of these things so that you know I'm a man and I do think it's one of these things work, consumers kids are getting this experience they're going to have more confidence where they didn't before that it will then. [34:01] Come make its way into the other 360 ish whatever many days you want to say year. Jason: [34:07] Yeah for sure and I'm going to. Drill down into those in just a sec but I do want to ask one of the data point if you happen to have it so, you're one of the problems we always have with mobile as is conversion rates lower right so that's what we've been talking about but another typical problem with mobile is, people tend to use mobile to buy fewer items per cart so you know the average order items per cart you know is a lot closer to 1 on a mobile device than it is on a desktop so I'd be curious when using these like nice bikes in Mobile / holiday. Are you tracking the items per order and are you seeing that Spike up as well. Scot & Rob: [34:48] So we track it I don't work all of that data is, and the next episode or we can sweat it out at some point right let's do that because that stuff ice we definitely track it and we know what it is generally but I don't know what it is comparatively for this time of year between mobile, shopping cart so let's let's get that with W nice cheese or let's get that out today. Jason: [35:10] Perfect. [35:12] If I do surgery with you like I tend to think that there's kind of a systemic thing that's improving about mobile that hopefully makes for a permanent change in Mobile Gap and then there is a. Kind of tertiary thing that improves mobile around holiday right like to this system a thing to me I totally agree with you it's improving the checkout experience and reducing friction in the checkout experience. And integrated payments is the easiest way to do that there also are just. [35:41] Better best practices in user experience there's things like using you know the Google Maps API or someone's Alice's API to enter. [35:50] Addresses with waywest clicks then the traditional Fifield thing the the Apple pay. [35:59] Those things are interesting but for example this year Google launched this thing called the payment request API. Which is a 8 method built into their browsers in their mobile browsers that makes it way easier to store payment information on your phone. Once and auto and security auto fill all those forms from from every retailer that supports it and so once retailers start supporting that that pin request API. Check out becomes much lower friction there and we're starting to see see some pretty significant deployment so I think they're a bunch of things working in favor of. Reducing checkout friction and I I suspected hope that that's going to. Eagle a permanent reduction in the mobile Gap and that's super important to me because Scott and I actually had a debate about whether that mobile Gap was going to go away or not last year and I think I said it was so if it doesn't I'm going to I'm going to lose that fat. Scot & Rob: [37:00] What happens when it goes away. What are you talking about well I guess you got plenty of topics. Jason: [37:04] Yeah yeah I mean by quick weave shortage of topics has never been Scott and eyes problems. [37:12] The but the other thing that I do think just works in Mobile favor over holiday is what I'll call buying intent right that. [37:22] There's a lot of reasons a consumer would go to a Retailer's website. [37:26] So you know I used to use the phone book to get the phone number and find out if there's a product in stock. [37:33] Today I'll go to the website and look up online whether the product in stock before I drive to the store. I used to use the newspaper circular to see if the store has a sale today I'll go to the website and look and see if they're having a sale. I used to use the Yellow Pages to see where the store nearest me was today I'll go to the store locator on the site to see where that the store was all all so they're all these. [37:56] Visits that happened to a retailer site where no one ever intended to buy anything they intended to get information off and that they're going to use to visit a store. [38:07] And so all of those things are actually happy things that you unscrewed that consumers are doing but they have the unintended consequence of making conversion rate look lower. [38:16] Inside out during holiday when a higher percentage of the overall traffic are coming to the site with the specific intent to buy something. [38:26] That that affects gets diluted and so I think it's. It it's just a natural thing that as traffic goes up on these on these days when people are mostly trying to buy online. That we're going to see the mobile Gap near a little bit but I do also think that the the the longer-term happier reason is. It is just getting easier and easier to, to check out and send Chopper stuff into your point as artificial intelligence gets better so the right product show up in front of you quicker and as we know it. Things like boys interfaces that are easier and faster than, typing you know complicated searches and a search engine that I got that just all going to work in mobiles paper. Scot & Rob: [39:09] For sure I'd like to find you some we actually track that throughout the year and that's a that's a nice leading indicator as to what consumers are thinking so I'd like that like that apply to the mobile in Holiday. [39:22] Any talk about some of the key days hear anything else on mobile that that you want to. [39:32] Again I think the key piece of it is it's it's helping to a bit smooth out the the demand because the consumers have that access and control in Tazewell. Reference before that transparency and and it's in it showed. As as consumers just continue to go to that as their mechanism to connect with the retailers. [39:57] About a Multi-Device because you guys are running, go towards the side against after you logged in effectively but anything anything interesting their arguments people I say as well people are on their phone and they're doing research and they throw something in the cart and then they go to the desktop and check out now, I've never been a big believer of that but haven't had enough data to either agree or dispute. [40:23] Yeah for sure I mean that is happening and we're seeing the data because we're able to give an arm. Persistent cart were able to see that consumer through most of the digital if not all of the digital Journey right and we are seeing fact that there are multiple digital touch points before. The buy button which is of course just driving retailers absolutely Baddie because most of them can't attribute know where the demand is coming from and where else only they're buying and kind of needing it all together but we're finding that. For sure to be the case and that we're seeing it even, more so during the holiday time when if you can believe it or not, consumers are even more time starved and distracted so they are starting their shopping journey in one stage for One Touch point and then. Consummating in another so yeah that's it that's a big Dynamic that's happening and also they're using in many cases the, you know the shopping cart if you will as a registry or a wish list and allowing them to also do a lot of research for not only, gifting to others but self-gifting is well will self-gifting on, the start digging into so many ski days and you hit on some of them is as we, been going over the broader topics but what was pick November kind of first which is I guess the kickoff there through Thanksgiving but not including Thanksgiving. [41:54] Anything have you guys been watching that. And as I feel like it is accelerated compared to last year a lot of retailers are kind of now calling it you know a month of black Friday's and they're trying to get consumers to ACT earlier or any anything by that kind of. Early holiday. Talk about. [42:11] Yeah for sure I mean it goes back to this game of discount chicken and it's not only between the retailer and a consumer it but it's between or among all. The retailers and there were some that just went out of the gate really strong right on November 1st and if retailers didn't. Already planned for that we saw that there were several that actually scramble to to make it happen but. Are TV shows that wow the discounts continue to. He brought forward the consumer is still in control and it might have helped with. Brand recognition and certainly to get a jump on the preference of the shop where and when but. Only 35% and I say only cuz it still needs a lot of Runway will occur of digital shopping by. [43:09] This month is not Monday what we also stopped by the way just to kind of give you a broader sense of When shopping will be complete we anticipate we, predict that 50% of the digital shopping will be complete by December 3rd so that's right up on us and then 80% by December 15th right again right around. [43:28] That what I would say nautical shipping windoware. People even though they might be promise to get the product in a certain amount of time or it's starting to get a little worried about that but that's my long way of saying yeah we're definitely tracking this the discount keys. [43:45] And other promotional activities what we started to see to I don't know if it was purposely plan for. This time of year or not but more more subscriptions. That are being launched a subscription Services right so stance as an example just launching their there. [44:09] Their subscription for socks or Fruit of the Loom so I wonder if that has a little to do with hey this is an interesting gift to get this time of year that last throughout the entire year. Jason: [44:21] That is totally interested I haven't noticed that transfer I will redouble my Maya observations and follow that, as we move from that kind of pre pre Thanksgiving. And start looking at it's a big 5 days what what are you guys seeing in terms of Thanksgiving Black Friday, that the weekend and then Cyber Monday. Scot & Rob: [44:43] Yeah absolutely yes sir we saw just actually across the seven days to. Throw it out there we saw a 26% / All Digital growth and we saw. Really high spike in Black Friday and it actually based on our data was the biggest digital shopping day. Of the holiday season but we also saw Thanksgiving being. Significant growth as well so people aren't again aren't waiting and so you know across the board we're seeing some really really nice growth as we anticipated because of the strong digital growth that we saw. In our shopping index in Q3 we anticipated it but it was really really interesting to see you again particularly on Black Friday. Jason: [45:36] Very interesting in just a clarification some vendors like see a subset of all the the. E-commerce traction transactions and they they use a statistical model to try to extrapolate that and say. And here's you know here's what we think happened in a hundred percent of the industry in your case. I think you're being a little more straightforward right like when you say 26% grilled you're talking about like all the Salesforce Cloud customers I sent you a saw 26% growth in so that that may or may not perfectly mirror the entire. E-commerce industry or the entire internet 500 or something like that do I do I have that right or are you trying to do a. Scot & Rob: [46:19] That is. [46:21] That is totally fair and so we do have a great cross-section of retailers and branded manufacturers of every size, but that is in fact the case we do not apply Cisco model on top of we have here we just used the R3000 sites across 53 countries as as the sample set, and that's another important the 6th and I think is ours is global we can and do subsequently slice it by. Size and by geography and by segments phenotype. A retailer but in this case we are providing Global numbers across all of the segments. Awesome so we're running up against time and appreciate you recording this in the evening preciate you taking time out of your end of your busy day here I was going to get out of holiday mode towards the end here and, you've already been super helpful with some of the voice Commerce stuff that we left talk about in an AI, any interesting non-holiday trends that that you can share as you look kind of towards the next year or even three to five years out. [47:33] Yeah you don't want friend where fracking really closely and it's I would say in the context of AI is. Actually putting the consumer or. The consumer data back in the consumer experience near a hypothesis is that we've been talking about putting the customer incentive everything you do for the last 10 15 20 years I remember. Writing reports on it as an analyst but with. The increasing importance of AI there's increasing importance on actually figuring out how to better manage and. Operationalize your consumer data physically because it's just scattered in many cases all across the difference operational systems and so, really interesting Theory Focus over the next 12 months on the data which isn't that, sexy honestly but it's something we need to do so we think there's going to be a lot of investment there were looking at that closely from the my team and a research perspective and what that's going to look like. [48:37] We also you know given. [48:41] Now part of Salesforce for the last year-and-a-half certainly looking at what does a platform look like. That helps manage the journey from all the way up the final at you know as you know, Discovery research coming through Commerce and fulfillment and service and advocacy and that's what's really getting us excited as you know with the densities coming together. Salesforce applying artificial intelligence to it we think there's this great value to be had by by retailers Brands to and rethink their front end systems, animal holistic of unified way. Jason: [49:30] I do think that's an interesting opportunity I actually think there's two Trends are somewhat related in that like one of the problems we had start they have a data is that there's a ton of of. Data within an Enterprise but it's all trapped into these you know the spirit silos so there's like. The personalization engine on top of your eCommerce engine that knows something in your analytics for e-commerce know something else and your customer service guys know something else and you know that to that consumer that doesn't look at those two separate Services they're like. Man I sure did all this information about myself and they should go to use that to have way more relevant interactions with me and reduced you know a lot of friction and they shouldn't be asking me all these questions they already know about me. But for the retailer to solve those. They got to break down all those silos and integrate all that that data so I actually think the leveraging AI to get better experiences and kind of you know. Doing a better job of integrating all of your systems are are closely related. Scot & Rob: [50:32] Yeah for sure no I think you articulated that really well if they all kind of playoff each other I guess the other point to is what can send you to see, your Brand's going Direct on and become even more vertically integrated in retailers, certainly going back for this life-changing and creating unique differentiated through products and services and so forth but you know really where you'll become interesting is. How Brands and retailers as a reference before moves Beyond just their property which is, really uncomfortable for many of these organizations because since the beginning of time it was about pulling the consumer to their property and owning them and not sharing them and now needs to be more of, pushing their brands where the consumers are and that might be in various Partners or third parties that you know, that's where the demand is being created so be asking to see I'm more of whatever you call it distributed Commerce or conversational Commerce property, Daiquiris retailers outside your comfort zone from a technical perspective much as you know operational perspective as well to go where the consumers are. Jason: [51:53] I totally agree and in fact I'll even give a little Club to your architecture that's sort of beneficial for all those those things. [52:03] The challenges you know that all of these new opportunities are launched it's hard to know which ones are going to be huge successes and which ones are are just kind of. [52:14] Buzzy and there's potentially a significant amount of effort to implement the technology to try these things so Pinterest launches shoppable pins. Hey is that going to be a huge thing or is that a novelty Apple pay makes itself available through a web browser is that you know the most important thing I could do my inside or not and if you're. [52:36] If you're a site with a non-friend Connor solution that you sort of own. And you got a bunch of developers that have to implement each of these things you have to make big strategic bets about which ones you're going to chase and which ones you're going to try to be a fast or follower on. But when one of the awesome things about your cloud-based solution is. [52:59] You guys tend to do those implementations and then you know the customers wake up to the new version of the platform and it and just all of those those things are available and often like super easy and low friction to turn on and try. And you know I do think. That your your customers you know tend to be in a better position to implement and try some some of those new features and learn which ones are going to work and which ones aren't much quicker then. Then maybe some of the the more Legacy on-prem Solutions. Scot & Rob: [53:32] Yeah well I appreciate that and certainly the consumers are moving really quickly in, stating the terms to a large degree and so yeah I mean gone are the days of 12 months implementations to get a mobile site up or even you know a month to get Apple pay going it's Let's test the stuff if it works awesome, it doesn't let's move on but let's not invest too much time and energy and put too much risk on the business oh yeah I'm in the cloud model continual innovation. Certainly agility we're seeing our customers take advantage that weather we're putting. The innovation in the platform of their innovating but themselves or third-party say I appreciate it specially coming from you the recognition of that and you know Cloud certainly as a key enabler. Jason: [54:20] Well Rob that's why she can be a great place to leave it because it does happen again, we have burn through our a lot of time but definitely one thank you for taking time out during what I know is a super busy season for you and sharing what the Salesforce. Scot & Rob: [54:38] Thanks so much helmets absolute pleasure and happy holidays to everybody thanks Rob. Jason: [54:43] Until next time happy commercing.
Wisdom is getting answers to questions you’ve never had. If you’ve ever wondered how to help clients when you know you don’t have the skills to solve their issues – Dr. Licata has some ideas to help. We sat down and chatted with Dr. Giancarlo Licata, a Pasadena based Head & Neck Chiropractor, Co-creator of the Pasadena Integrative Community of Health Professionals, Interdisciplinary Concussion specialist, multi-linguist, graduate of UCSD with a B.A. in Political Science and a minor in Spanish literature, former guest on The Ricki Lake Show, husband, and father of three. Dr. Licata is one of only 220 doctors in the United States trained in NUCCA (National Upper Cervical Chiropractic Association). He is board certified by the National Board and California Board of Chiropractic Examiners and works with individuals with complex challenges to their head and neck. He is also the clinic director at Vital Head & Spinal Care in Pasadena, California. We cover: The importance of surrounding yourself with other experts How to create a network of specialists How to set up systems to audit clients and track progress How to extricate yourself from seeing things in only one paradigm Why shifting your mindset is your biggest obstacle and more! For references to everything mentioned in this episode, head over to www.behindthepodiumpodcast.com. If you enjoyed this episode, please leave us a review and share with your friends and colleagues! (more…)
How do you know when to raise your prices? Quantitatively and qualitatively, what signs should you look for?
Nellie Akalp is a serial entrepreneur, small business expert, speaker and author. She is the founder and CEO of CorpNet.com - an online legal document filing service - where she helps entrepreneurs start, grow and maintain a business. Nellie shares her expert tips with readers at Forbes, Entrepreneur and Mashable and is a regular guest expert on the Fox Small Business Center. Nellie has presented a workshop at Small Biz Expo and sat down with members of Girls in Tech, General Assembly, and more, to inspire and motivate others to make their business dreams a reality. Playing Small Moment Nellie started her first business straight out of law school and right at the start of the Internet. The business took right off, as there was not a lot of competition. In 2005, the company was sold for a large sum of cash. Nellie took time off to focus more on being a mom. After her non-compete clause ran out, she realized she was too young, bored and passionate to take early retirement. So, Nellie jumped back into the game and started CorpNet in 2009, at the height of the recession. She was bombarded by competition and felt out of place with the new social media world we were in. After Nellie’s quick success in the past, she suffered from a false sense of being able to do the same thing again. Nellie had to adapt to a new way of doing things, and rethink her approach. The Wake Up Call Nellie is very public about her panic attacks, even writing about them on The Huffington Post. A year ago she went to an Intuit convention and listened to Ariana Huffington speak publicly about her panic attack. Nellie realized she was not alone, and wanted to share her experiences. Style of Leadership Nellie is not your typical CEO. She expects a ton from her team, but she is very ‘all for one, one for all’. A great big company is a result of the sum of its parts. What Are You Excited About? CorpNet is updating their CRM software into a new, more engaging platform for their clients and employees. Leadership Practice Nellie has an open door policy where any of the employees can talk to her about what is going on. There should be a balance between keeping your clients and your employees happy. Nellie always makes sure her employees are thriving in a positive environment. She focuses on the positive rather than the negative. Book to Develop Leadership “Burnt Toast: And Other Philosophies of Life” by Teri Hatcher Inspirational Quote “Make the impossible your reality and it will ultimately become your reality.” Interview Links www.corpnet.com twitter.com/CorpNetNellie linkedin.com/in/nellieakalp facebook.com/nellie.akalp If you enjoyed this episode subscribe in iTunes or Stitcher Radio and never miss out on inspiration and community!
We provide indirect empirical evidence of profit shifting behavior by multinational enterprises (MNEs) employing a panel study for the years 1995 to 2005, while controlling for unobservable fixed firm effects. We use a large micro database of European MNEs which includes detailed accounting and ownership information. Our results show a strongly negative relationship between an affiliated company's statutory corporate tax rate difference to its foreign parent firm and the affiliate's gross profits. Quantitatively, a 10 percentage points decrease in the tax rate of the affiliate (relative to the parent) increases its pre-tax profitability by 7%, other things being equal. Various robustness checks support this profit shifting inference. Furthermore, we provide evidence that a higher parent's ownership share of its subsidiary leads to intensified shifting activities between these two affiliates.
The style of magma eruption depends strongly on the character of melt degassing and foaming. Depending on the kinetics of these processes the result can be either explosive or effusive volcanism. In this study the kinetics of foaming due to the internal stresses of gas expansion of two types of obsidian have been investigated in time series experiments (2 min-24 h) followed by quenching the samples. The volumetric gas-melt ratio has been estimated through the density measurements of foamed samples. The variation of gas volume (per unit or rhyolite melt volume) with time may be described by superposition of two exponentials responsible for gas generation and gas release processes respectively. An observed difference in foaming style in this study is interpreted as the result of variations in initial contents of microlites that serve as bubble nucleation centers during devolatilization of the melts. Quantitatively the values of the gas generation rate constants (k g) are more than an order of magnitude higher in microlite-rich obsidian than in microlite-free obsidian. Possible origins of differences in the degassing style of natural magmas are discussed in the light of bubble nucleation kinetics in melts during foaming. In a complementary set of experiments the mechanical response of vesicular melt to external shear stress has been determined in a concentric cylinder viscometer. The response of vesicular melt to the pulse of shear deformation depends on the volume fraction of bubbles. The obtained response function can be qualitatively described by a Burgers body model. The experimental shear stress response function for bubble-bearing melt has an overshoot due to the strain-dependent rheology of a twophase liquid with viscously deformable inclusions.
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