Let's Get Practical

#144 The Church Just Became Flat --- Send in a voice message: https://anchor.fm/girardier/message

#143 Someone Hit the Cultural Fast Forward Button --- Send in a voice message: https://anchor.fm/girardier/message

#142 Communicating about the Coronavirus --- Send in a voice message: https://anchor.fm/girardier/message

#141 The Myth of Creating a Balanced Life --- Send in a voice message: https://anchor.fm/girardier/message

#140 Three Quick Tips for Working Remote --- Send in a voice message: https://anchor.fm/girardier/message

 #139 How to Find the Right Project Management Tool --- Send in a voice message: https://anchor.fm/girardier/message

#138 When to Hire a Full Time Communications Person --- Send in a voice message: https://anchor.fm/girardier/message

#137 Why It’s Time to Look for a New Job --- Send in a voice message: https://anchor.fm/girardier/message

#136 What I Wish I Knew Before I Started --- Send in a voice message: https://anchor.fm/girardier/message

#135 The Formula for Creating Great Content --- Send in a voice message: https://anchor.fm/girardier/message

#134 Let's Get Uncomfortable --- Send in a voice message: https://anchor.fm/girardier/message

#133 Why We Build Landing Pages for Facebook Ads --- Send in a voice message: https://anchor.fm/girardier/message

#132 Effective Sermon Bumpers --- Send in a voice message: https://anchor.fm/girardier/message

#130 How to Talk About Giving --- Send in a voice message: https://anchor.fm/girardier/message

#129 It's Not What You Say, It's What You Do --- Send in a voice message: https://anchor.fm/girardier/message

#128 Why the Medium is the Message --- Send in a voice message: https://anchor.fm/girardier/message

#127 Some Surprising Insights from Text Messaging --- Send in a voice message: https://anchor.fm/girardier/message

#126 Three Key Reasons Your Social Media is Not Working --- Send in a voice message: https://anchor.fm/girardier/message

#125 You Should be Fired --- Send in a voice message: https://anchor.fm/girardier/message

#124 How to Deal with Technophobic Staff --- Send in a voice message: https://anchor.fm/girardier/message

#123 I've Got a Bad Idea --- Send in a voice message: https://anchor.fm/girardier/message

#122 How to Double Your Email Open Rates --- Send in a voice message: https://anchor.fm/girardier/message

#121 February Resource Recommendations --- Send in a voice message: https://anchor.fm/girardier/message

#120 Dealing with Digital Exhaust --- Send in a voice message: https://anchor.fm/girardier/message

#119 Should Your Church Use TikTok --- Send in a voice message: https://anchor.fm/girardier/message

#118 Two Simple Ways to Avoid Creative Burnout --- Send in a voice message: https://anchor.fm/girardier/message

Four Easter Marketing Ideas for Your Church --- Send in a voice message: https://anchor.fm/girardier/message

Let's talk about managing ourselves... --- Send in a voice message: https://anchor.fm/girardier/message

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What does it take to be a church communicator? Do you need to know to code or design websites? Or should you be a master at giving presentations? What are the essential skills that you need? That's what I'll cover in today's episode.Here’s peak inside this episode:Why technical skills don't matterThe four skills you needHow these skill compliment each other --- Send in a voice message: https://anchor.fm/girardier/message

One of the my favorite things about church communications is that you get see everything that's going on inside your church. You're like an air traffic controller. You see when everything is taking off and landing. However, with that view you often see when things aren't the way they're supposed to be. Whether it's the wrong font or color or a misuse of your church's logo, you'll see it all. So who do you keep up with it all? How do you make sure that everything flows smoothly?That's what I'll cover in today's episode.Here’s peak inside this episode:The problem of seeing everything happening in your churchWhy you need a brand guidWhat to put inside your brand guide --- Send in a voice message: https://anchor.fm/girardier/message

Every ministry wants their own logo. So how do you with all of these ministries wanting to create their own brand? If you're not careful of all these logos can your brand seem like the ads on the outside of a nascar. I believe there's a way around this thorny issue. That's what I'll cover in today's episode.Here’s peak inside this episode:What a sub-brand isTwo schools of thought on brandingWhat path I suggest for you  --- Send in a voice message: https://anchor.fm/girardier/message

One of the ugly truths of church communications is that money is required to do the job. However, most of us don't have massive budgets and we're barely scraping by with what we've got. So how do you get more money and freedom to do what you need to do? That's what I'll cover in today's episode.Here’s peak inside this episode:Why you need to learn how to do thisThe two types of leaders you're working withHow to communicate to those leaders --- Send in a voice message: https://anchor.fm/girardier/message

Every once in a while you need to take step from all the craziness that is church communications. You need to time to think through what you're doing and if it's actually working. So how do you do this? That's what I'll cover in today's episode.Here’s peak inside this episode:The key three hints you need to assess a communications strategyWhen to pivotHow your strategy can create burnout --- Send in a voice message: https://anchor.fm/girardier/message

We all we want to be good stewards of our church's money. Want to make sure that we spend it in such away that we invest in things that will last, but we don't want to be left behind by not investing in the latest gear and software. Here's a peak inside this episode:Where an increasing amount of your budget is goingThe three rules of spending your budgetWhat you can do protect yourself and the church --- Send in a voice message: https://anchor.fm/girardier/message

I've been thinking about what's next for our church's digital strategy. What's comes after social media and a website? Where's the next big area of growth for a church's digital strategy? That's what I'll cover in today's episode.Here’s peak inside this episode:The issues with our current digital platformsThe two areas we're focusing onTools you can use to grow in those two areas --- Send in a voice message: https://anchor.fm/girardier/message

Recently, I've started to focus on text messaging as a way to communicate with our church's congregation. Why? Well for starters, text messages have a 98% open rate. When you compare it to email, which has a 16% open rate, then text messaging seems like a no-brainer. So how do you get started with text message marketing? In today's episode, I'll walk you through four things you need to know about text message marketing. Here’s peek inside this episode:Short-codes vs long-codesWhat texting actually costsHow to see if your texts are effective.Why you should be clear about opt-in and opt-out --- Send in a voice message: https://anchor.fm/girardier/message

Looking to create a website for your church? Or maybe move your church's website to a new host? Well, as you probably know, there are a ton of options out there. So in this episode, I'll walk you through how to navigate all of the options and find one that's right for you and your church. Here's a peek inside this episode:A look at Squarespace, Wix, and WordPressThe pro's and con's of each platformWhat it looks like to have  a marketing agency build your website for you. --- Send in a voice message: https://anchor.fm/girardier/message

Here’s peak inside this episode:What communication channels to use when communicating with salespeople.Best practices when communicating with salespeopleWhat to look for in contracts before you sign them.When to ask for a discount. --- Send in a voice message: https://anchor.fm/girardier/message

One of the features that you'll find universal amongst online giving providers is mobile giving. The problem is that everyone defines it differently. So in this episode I'll walk you three different features of mobile giving and which one you should focus one. Here’s peak inside this episode:Text to Give vs App vs Mobile WebsiteWhat you need to know about short codesHow mobile app giving really works. Does Text to Give actually work? --- Send in a voice message: https://anchor.fm/girardier/message

Today, I’m going to show you a framework that you can use to evaluate these companies and determine which online giving company is right for you. Here’s peek inside this episode:There are a plethora of online giving options in the market.How they all will argue that they have the best features.How this can turn into a high-pressure situation.A framework to cut through the noise.Where my church landed when choosing an online giving provider. --- Send in a voice message: https://anchor.fm/girardier/message

In this episode, I'm going to give some personal thoughts on social media and my decision to pull back and re-evaluate its value in my life.  --- Send in a voice message: https://anchor.fm/girardier/message

Today we’re going to talk through the increasing commoditization of worship. Specifically, the creative aspects of worship and how we, as church communicators contribute to worship through our creative efforts. --- Send in a voice message: https://anchor.fm/girardier/message

In this episode, I'm going to walk you through what you need to think through before you hire someone to build your church's website. --- Send in a voice message: https://anchor.fm/girardier/message

In this episode I'm going to walk through the four things that I tell social media volunteers when they come to work with our church. --- Send in a voice message: https://anchor.fm/girardier/message

In this episode, we're going to talk through how you can use Uber to do market research for you church. --- Send in a voice message: https://anchor.fm/girardier/message

In this episode, we talk through how to write for the web. I'll give you a quick formula that will guide through the entire process. --- Send in a voice message: https://anchor.fm/girardier/message

In this episode, I'm going to walk through my team's current process of reimagining our church's website. Our last redesign was almost five years ago, so it's time for an overhaul. --- Send in a voice message: https://anchor.fm/girardier/message