Podcasts about use snapchat

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Best podcasts about use snapchat

Latest podcast episodes about use snapchat

Juljina's Podcast
How tf use snapchat

Juljina's Podcast

Play Episode Listen Later Dec 29, 2023 0:04


use snapchat
Connected Communication
E18: Patrick (23) - Snapchat, Filters and Finding Balance

Connected Communication

Play Episode Listen Later Jun 12, 2023 40:53


Christine chats to her youngest sibling Patrick to try to make sense of all the new, modern methods of communication that appear mystical to many of us in the older generations. What lessons can we learn from a new generation's ease and skill with these seemingly complex and technical ways of communicating and what is changing over the ages? CHRISTINE AND PATRICK REVEALThe meaning of Snapchat ‘blue' and ‘red' chats. The social impacts of the new methods of communicating.Possible dangers in modern social apps.Some of the new “lingo”!Healthier approaches to social media.Fun filters and fake filters.  Maintaining a healthy balance in communication. BEST MOMENTS“Social media is the first thing that comes to mind for me and how it's communication for everything now. I suppose that's developed from phones just as text messages and now Snapchat.”-Patrick“When you have the screen it's much easier to be yourself sometimes than in person. Not just Snapchat, to be fair, that's relevant to all social media.”-Patrick“You'd think that the goal of an app like that would be to create connection, to allow people to meet new people, to make new friends?”-Christine“They prefer to see the person naturally because they're not really ‘catfishing' I know, they're people who are pretending to be someone else. But the word ‘catfish' is used for mainly girls who because you look like a model on Instagram and then in real life not like that.”-Patrick“The Snapchat filters are funny. I love them, especially recently. There's so many more than they used to have.”-Patrick“It's this whole attempt at creating a sense of obligation in people to behave in a way that a greater or broader section of society approves of.”-Christine“Keep using it but limit your time on it. Use Snapchat when you need to talk to someone.”-Patrick  CONTACT METHODEmail: christine@languagecouragecoaching.comInstagram: connected_communicationWebsite : www.languagecouragecoaching.comTraining: www.phenomenalpresenters.com ABOUT THE PODCASTCultivate confident English-speaking skills with Connected Communication, the podcast series for anyone communicating in English as a global lingua franca. Join host Christine and expert guests as they explore effective cross-cultural communication, vocal mastery, and the intriguing interplay between communication and the brain. Transform your career with unique tricks and techniques. New episodes, challenges and quests every Tuesday. Listen on any device, and rate and review if you enjoy it. Communicate to connect today!ABOUT THE HOSTChristine Mullaney is a TEDx speaker, certified brain-based conversations and English neurolanguage® coach, cross-cultural trainer, and the founder of Language Courage Coaching, offering services in English Pronunciation and Communication, Public Speaking & Presentation, Intercultural Communication, and Personal Development Coaching.Her content blends over 25 years of training and practice in speech & drama, Englishteaching, public speaking, and customer service with her new-found love, neuroscience. It is designed to pump your dopamine, unblock fear and shatter shame, while nurturing natural confidence, courageous beliefs and new behaviours. Hosted on Acast. See acast.com/privacy for more information.

Mezcla Of Moguls
Why guys use Snapchat to cheat! Ep. 7

Mezcla Of Moguls

Play Episode Listen Later Mar 6, 2023 32:12


Do you feel like people use snapchat to cheat? I believe so, tune in to find out my thoughts. Follow my socials here https://www.skarxfacevisuals.com/links ECORTEZ10 Saves you 10% at PeteandPedro.com --- Support this podcast: https://anchor.fm/mezclaofmoguls/support

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THE RAMBLING VIKING!
#404 Some Kids Still Use Snapchat, But For Bad Stuff

THE RAMBLING VIKING!

Play Episode Listen Later Jan 27, 2023 29:51


Snapchat is still relevant for some young people contrary to my previous thoughts but apparently it's mainly for access to drugs. Is this snapchats fault? I also cover my quest to become involved more in my local politics and what I look for when vetting candidates. --- Send in a voice message: https://anchor.fm/theramblingviking/message Support this podcast: https://anchor.fm/theramblingviking/support

Comsteria Podcast
Samsung Games Hub Launches, Crosby Stills and Nash are back on Spotify, would you use Snapchat+?

Comsteria Podcast

Play Episode Listen Later Jul 4, 2022 1:19


We're back live with your 60 second tech update.   Starting with news for gamers - if you have a Samsung TV you'll be able to access its new Gaming Hub.   This is another move towards gaming without a console - grab a Bluetooth controllers and pair a set of headphones and you'll be able to play titles from Xbox Cloud Gaming, Google's Stadia and Nvidia GeForce Now - we're told Amazon's Luna platform is coming soon.     Snapchat has really been overtaken by the rise of Instagram and TikTok in the last few years but it's still hanging around with around 332 million people around the world using it every day.   Now it's trying to persuade them to PAY for additional content.   Snapchat+ features what the company calls ‘exclusive, experimental and pre release feature' - it costs 3 dollars 99 a month and the UK is included in the countries getting the new features first.   70s rock stars Crosby Stills and Nash have put their music back on Spotify, 5 months after they quit in protest at podcaster Joe Rogan's comments on COVID.   Neil Young's music remains OFF the platform.    

Social Minds - Social Media Marketing Answered
Ep. 189 - Snap Inc: How Retailers Can Use Snapchat Ads for E-commerce | Samuel Bevan

Social Minds - Social Media Marketing Answered

Play Episode Listen Later Jun 6, 2022 37:48


Gen Z's favourite messaging app isn't just that anymore. Since Snap Inc. pivoted into a camera company, the Snapchat platform has become a destination for brands to make the kind of creative they can't elsewhere. In this episode, we're joined by Snap Inc's director of emerging for EMEA, Samuel Bevan. In this, he explains how Snapchat is improving its organic products and ad tools to meet brand and shoppers' evolving needs. Expect to learn the best combination of its ad suite for retailers, how its AR tech is solving business problems like returns, and how to reach people up to 34yo when they're being their true self online. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

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Course Income Secrets
#397 - Why should you use Snapchat for your marketing?

Course Income Secrets

Play Episode Listen Later Mar 4, 2022 29:49


You might think that Snapchat is not worth using so why would I tell you to use it? Yeah, I know, even today, the app still has some negativity around it. However, if you use it for only what works for you, you don't need to worry about any of that. You might not know though that Snapchat was the first to introduce Stories, short form vertical videos that disappear after 24 hours. Now, that is a flagship feature of Instagram and Facebook. It was even available for a while on LinkedIn and Twitter. What's so great about Snapchat? As you might have already seen from the screenshot of the video, there are a few reasons why I like to use Snapchat for my stories. 1- Videos are 60 controlled seconds 2- There are thousands of cool filters to use 3- You can save video with no watermarks 4- You can build another following of fans Of course, those are the only reasons to use Snapchat, but they are the main reasons I use it. Reason #1: Videos are 60... READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-397---why-should-you-use-snapchat-for-your-marketing/

Recorded Content - Helping B2B marketers use a podcast for content marketing
How we use Snapchat to distribute our company's podcast with Lee Doubleday

Recorded Content - Helping B2B marketers use a podcast for content marketing

Play Episode Listen Later Feb 1, 2022 36:15


Podcasts have become a valuable marketing tool for many companies, especially after the pandemic hit. But, few organizations were aware of the complexity involved in producing such content and the devotion that podcasting requires. In addition, most of them struggled with consistency.That's why a well-thought-out plan is what makes a podcast survive. Although many believe that you need a high-quality tech stack, podcasting is all about discipline. But, of course, it's also about having fun and enjoying it.In this episode of Recorded Content, our host, Justin Brown, welcomes Lee Doubleday of Imagine America Foundation. Lee is also the host of Imagine America Radio, a career-focused podcast, and he is with us today to discuss what drove him to start a podcast, how Snapchat works for distribution and why sponsors are valuable partners.

Search Engine Nerds
How to Use Snapchat In Your Marketing Campaigns with Matt McGowan - EP 245

Search Engine Nerds

Play Episode Listen Later Oct 22, 2021 63:08


Have you ever thought of using Snapchat for marketing?   Snapchat is more than a camera tool and social media network  – it's also a keyword discovery engine!    Matt McGowan, Director and General Manager of Snap Inc Canada, joins Loren Baker to discuss Snapchat trends and how marketers can reach, influence, and engage millions of Snapchat users.   Aside from discovering and exploring trends that can help you drive better engagement, Matt will share how Snapchat Lenses are the future of augmented reality. This means an evolution of customer engagement for your business.   During this podcast, you'll learn more about this unique platform and how you can leverage imagery and other customer-engaging features into your marketing.   “Reinventing the camera represents our greatest opportunity to improve the way people live and communicate. It has empowered people to express themselves, live in the moment, and have fun together.”  –Matt McGowan [06:55]   “At the end of the day, it's all about discovering and exploring trends. You'll be able to find what topics perform well on the platform to help you drive better engagement.” –Matt McGowan [19:05]   “Augmented reality is here to stay. It's a tool that you can use it to help you communicate, it's a tool you can use for entertainment purposes, and it's also a utility.” –Matt McGowan [27:02] [00:00] - A little about Matt [05:08] - What differentiates Snapchat from competitors? [08:47] - What is the Discover section? [09:39] - How movie production studios can use Snapchat for their marketing [10:29] - How old are Snapchat users? [13:05] - The core principles that Snap was built upon [16:03] - How Snapchat is connected to search marketing and content marketing [15:54] - How Snapchat trends work [19:52] - Five ways marketers can utilize the data from Snapchat [20:07] - How you can take advantage of obscure holidays on Snapchat [24:55] - Google, augmented reality, and Snapchat [27:55] - Where the new Spectacles come into play [28:51] - The new scan function [29:22] - How the camera is becoming more and more powerful [32:56] - Snapchat's new software: Lens Studio [33:28] - Snapchat's certification programs [36:13] - Different Snap scenario opportunities for marketing  [45:09] - How the Snapchat Creator Marketplace works [56:21] - How Loren and Matt first connected in the early days of SEJ “Because it's not gonna live forever, because it's ephemeral, I feel more comfortable in general sending a picture of me at the moment. It's not like my best picture. It's not going to be like you're not going to find it in search engine results pages at some point in my career. It's not like I need to get rid of a blemish or change my hair. This is just a picture of me communicating to you, what I'm doing and how I'm feeling.” –Matt McGowan [15:09]   “I can't think of a faster platform to see something trending than within a tool like Snap. Just the ability to be able to pull that data as a marketer excites me because I can see what people are using from a day-to-day perspective when they're describing things and writing about things.”  –Matt McGowan [17:13]   “Augmented reality is probably the next in the evolution of computing. There's an evolution of customer engagement in a world where we're still often home much more than we have been in the past. It connects those flat, boring websites with the consumer in a very engaging fashion.”  –Matt McGowan [34:22]   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal   Looking to keep up with what's current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Matt McGowan:   Matt is the Director and General Manager of Snap Inc. Canada, the camera company that owns Snapchat. In addition to working at Google, McGowan has held leadership positions at Incisive Media and Adestra. Former New Yorker living in Ontario, Matt has worked alongside entrepreneurs, executives, venture capitalists, and more. Matt has developed his knowledge and skills and become the business professional he is today through working with these professionals.  Connect with Matt on LinkedIn: https://www.linkedin.com/in/mcgowan/ Visit: https://www.snapchat.com/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

The Marketing Analytics Show
How to use Snapchat Ads to increase your ecommerce revenue with Duane Brown

The Marketing Analytics Show

Play Episode Listen Later Dec 16, 2020 13:58


Snapchat Ads is becoming more popular among ecommerce brands but is it a good fit for your business? We caught up with Duane Brown, Founder and Head of Strategy at Take Some Risk, to find out. In this episode, you'll learn: If you have the right product-market fit for Snapchat How Snapchat Ads is different from other ad platforms How to set up an effective Snapchat Ads campaign What Snapchat Ads metrics you should measure Links: Follow Duane on Twitter. Take Some Risk. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter.

Course Income Secrets
#245 - How to use Snapchat in 2020 to share to all story platforms?

Course Income Secrets

Play Episode Listen Later Oct 16, 2020 38:46


Did you know that posting to stories is one of the best strategies you can use in 2020 to grow your business online? Especially if you are using Personal Branding and Attraction Marketing. But why use Snapchat? Isn't Snapchat dead? Everybody has stories now, right? There's stories on Facebook, Instagram, YouTube and now LinkedIn. Why Snapchat? For one, Snapchat was the first platform to create Stories. I guess they were ahead of their time. However, they still have many features that make it the best to use as the story recording platform. Here's a few reasons why I prefer using Snapchat to record my story: - You can record up to 60 seconds. - You can save your recording without any watermarks (with TikTok, you can record 60 seconds too and save it, but their logo is burned into it) - You can add face lenses to your video and choose from literally thousands (Instagram and Facebook have them too, but I find Snapchat does a better... READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-245-how-to-use-snapchat-in-2020-to-share-to-all-story-platforms/

Christoph Trappe: Business Storytelling Podcast
Snapchat Marketing: How to use Snapchat Ads to reach your target audience

Christoph Trappe: Business Storytelling Podcast

Play Episode Listen Later Jun 12, 2020 30:46


Amine Bentahar shares tips how brands can use Snapchat Ads to meet business goals. This was a livestream of the Business Storytelling Podcast on ctrappe.online/LinkedIn

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Gangland
How to really use Snapchat

Gangland

Play Episode Listen Later Oct 13, 2019 3:29


HELLOOO ‼️ Welcome back to another episode of gangland. In this episode I’ll be talking about how to benefit off of Sc. Thanks for tuning in. Make sure you leave a rating, itd mean the world to me‼️

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eCommerce & Dropshipping Podcast
10# Why You Should Never Rely On Just One Advertising Platform? And why Use Snapchat and Pinterest.

eCommerce & Dropshipping Podcast

Play Episode Listen Later Jul 16, 2019 13:39


On today's episode we have talked about Why You Should Never Rely On Just One Advertising Platform? It's very important to not lay all your eggs in one basket as this can damage your business, You can now get access to my 1-1 coaching here: https://calendly.com/11elevenads/business Enjoy this episode and Make sure you hit me up on instagram : www.instagram.com/lorddavibe --- Send in a voice message: https://anchor.fm/ecommercedropshipping/message

Get Crowdfunded Now
#17 How to use Snapchat in Crowdfunding

Get Crowdfunded Now

Play Episode Listen Later Oct 9, 2018 10:55


How to use Snapchat in Crowdfunding ~ Dr. Wright shares where Snapchat fits into crowdfunding and some simple strategies. You can connect with her Snapchat at DrWright1 Learn more about crowdfunding at http://www.getcrowdfunding.com --- Send in a voice message: https://anchor.fm/get-crowdfunded-now/message

WIRED Tech in Two
How to Use Snapchat: Critical Tips for New Users

WIRED Tech in Two

Play Episode Listen Later Oct 3, 2018 10:28


When Snapchat launched in 2011, the app seemed like a flash-in-the-pan teen messaging fad. Its signature function—sending photo and video messages that would self-destruct after viewed—echoed the fugitive thrill of passing notes. Correspondences vanish before meddling grown-ups have time to intervene. That's changed in the past few years.

Church Communications
Should Your Church Use Snapchat?

Church Communications

Play Episode Listen Later Jun 13, 2018 30:58


Today, we have a special episode featuring Nils Smith and Justin Dean. This is a live discussion about whether or not your church should be using Snapchat. 

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The Jake Boucher Show
Episode 030: Please Use Snapchat. Here's Why

The Jake Boucher Show

Play Episode Listen Later May 15, 2018 11:20


In this episode I discuss Snapchat and the benefits it provides (certain) businesses.

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Breakthrough Success
E108: Use SnapChat To Take Your Business To The Next Level With Virginia Salas Kastilio

Breakthrough Success

Play Episode Listen Later Mar 6, 2018 34:44


Virginia Salas Kastilio is a Snapchat expert who is helping the world's largest brands figure out how to use the platform to generate more engagement around their content. BBC, Nasdaq, Universal, and Yelp are some top clients on the long list. Today’s guest has been featured in places like Forbes and Inc Magazine for her expertise in the rising social network. She also runs online classes you can sign up for to learn how to maximize Snapchat!   Quotes To Remember: “Be transparent and as real as possible.” “First of all, you have to surrender to the fact that you won’t be comfortable.” “We have to realize that Snapchat is a closed room.” “You have to play outside of the platform in order to bring people inside the platform.” “In order to go viral, you have to have opposing opinions.” “If you don't have the balls to go to union square and strip down to your underwear in order to represent your brand, then maybe you shouldn't be in business.”   What You’ll Learn: Things you should be posting on Snapchat How to be more comfortable with being vulnerable How to grow your Snapchat audience Get more engagement in your Snapchat audience How to benefit your business through Snapchat Geofilters   Key Links From The Show: Virginia’s Site Virginia’s Facebook Virginia’s LinkedIn SnapChat YouTube Oracle Canva Der Spiegel   Recommended Books: The Mastery of Love by Don Miguel Ruiz The Surrender Experiment by Michael A. Singer Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.

Need to Know with Jeff Angelo
Can Predators Use Snapchat to Stalk You?

Need to Know with Jeff Angelo

Play Episode Listen Later Jun 29, 2017 10:01


Enlightened Mom Maria Luce explains the new feature on the popular app that could put your kids in danger

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Cubby and Carolina Full Show On Demand
McDonald's Will Use Snapchat To Hire 250,000 Employees; Wife Keeps Husband Alive By Regularly Donating Plasma

Cubby and Carolina Full Show On Demand

Play Episode Listen Later Jun 15, 2017 2:05


Empac Weekly
How Small Businesses Can Use Snapchat For Their Marketing

Empac Weekly

Play Episode Listen Later Apr 25, 2017 16:43


Snapchat is an interesting platform to tackle. Small businesses may feel intimidated trying to include Snapchat in their marketing mix. With the platform bringing in 100 million active users a day, it would be naive to dismiss Snapchat as a viable marketing platform. All it takes is a little bit of creativity and a new approach to how you create your content strategy for Snapchat.

Global Tech Box
Episode #4 Tamar Gives Some Basic Advice On How To Use Snapchat And How Not To.

Global Tech Box

Play Episode Listen Later Jan 25, 2017 5:12


Episode #4 Tamar Gives Some Basic Advice On How To Use Snapchat And How Not To. by Global Tech Box

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Till Boadella Show
Shopify Marketing Tips — How To Use Snapchat And Instagram…

Till Boadella Show

Play Episode Listen Later Jan 23, 2017 5:01


Social media marketing can be extremely profitable if done correctly. So in today’s post I will share two different ways you can use Snapchat and Instagram to sell more physical products. First of all, you need to ask yourself if you already have an audience. This will determine your overall social media marketing strategy. 1) … Continued The post Shopify Marketing Tips — How To Use Snapchat And Instagram… appeared first on Till Boadella.

Stories of The Influencer Economy with Ryan Williams
Snapchat MasterClass on Using Snapchat for Business with Kate Talbot Author of "Oh Snap! You Can Use Snapchat for Business"

Stories of The Influencer Economy with Ryan Williams

Play Episode Listen Later Jan 17, 2017 33:03


Kate Talbot is a social media expert, digital marketing consultant, and content creator who has been involved with online networking since its very early days. She has worked as a social media manager for both Kiva and Virgin America and has consulted with many other businesses and organizations regarding their social media presence and digital marketing strategies. Most recently, Kate is the author of Oh Snap! You Can Use Snapchat for Business, a bestselling guide to using Snapchat as a marketing and advertising tool. The book offers strategies for businesses and organizations to move beyond merely participating in social media and instead take charge of that influence to build brand recognition and ultimately to increase revenue. Please leave an iTunes review for the Ryno Lab Stories from the Influencer Economy, it really helps us gain more listeners! https://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2 This interview is a sort of "master class" on the strategic use of Snapchat. With their usual sharp irony, Millennials love Snapchat because of both its ephemeral nature and its sharable format, and companies can take advantage of both. Content is too dynamic to get stale on Snapchat, but it is also perfectly designed for constant evolution and infinite personalization. Millennials also favor Snapchat for its immediacy and authenticity. The very design of the platform strongly encourages straightforward, honest content, which in turn builds trust and allows companies to connect with their communities on a one-to-one basis.  Snapchat is demonstrably changing the way social media works and it is crucial for influencers to take advantage of those changes. Every major social media platform is aligning more closely to the Snapchat model. Even the established titan of social media, Facebook, recently revamped their Messenger program to work like Snapchat does. And these changes won't stop any time soon. In addition to its well-known Lenses, Filters, and the recently released Spectacle, Snapchat is actively developing plans to further integrate virtual reality, augmented reality, and artificial intelligence into its platform, and others will certainly follow. Listen to all The Influencer Economy archives: http://www.influencereconomy.com/ Quotes from the interview: "You are defined by your social presence. But with Snapchat you can just be you and you don't have to be that perfectly curated person.... People crave authenticity and the idea of curation and perfectionism, which was huge on Instagram, was going to decline. People can't keep that up long term."  "You want to send your friends ugly selfies. That means you have a true friendship. This is a key point from a millennial point of view." "It's advertising at its best. It's not a banner ad that you're, like, 'Ugh, I don't want to see it.' You're literally becoming the ad and sharing it with your community. It's bottom-up and it's great. People save it, they share it on other social channels, and the advertising ROI on Snapchat is huge." Links: Official website: http://www.katetalbot.me/ Book: http://amzn.to/2bLpnmJ  

B2B Growth
267: How B2B Brands Can Use Snapchat w/ Carlos Gil

B2B Growth

Play Episode Listen Later Dec 3, 2016 17:04


In this episode we talk to Carlos Gill, Global Head of Global Social Media at BMC Software.

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Church Communications
How Churches Can Use Snapchat...Better with @vanbaird

Church Communications

Play Episode Listen Later Sep 12, 2016 37:08


churches use snapchat
The Brand Journalism Advantage Podcast With Phoebe Chongchua
TBJA 299 How To Use Snapchat To Grow Your Business, Ted Rubin

The Brand Journalism Advantage Podcast With Phoebe Chongchua

Play Episode Listen Later Aug 10, 2016 26:01


Snapchat is gaining a recognition as serious platform for brands but will it actually help your bottom line? It will depend on how you use the social media platform and what your goals are. Ted Rubin shares his key insights.  See the show notes.

Hit the Mic with The Stacey Harris
Should You Use Snapchat or Instagram Stories?

Hit the Mic with The Stacey Harris

Play Episode Listen Later Aug 9, 2016 14:43


Welcome to Episode 288, "Hit the Mic with Stacey Harris". Alright guys, a lot of talk right now about Instagram stories. Yes, I mentioned it on Friday's episode and the 3 Things You Must Know About Social Media August 2016. Today I want to talk about it but less so about Instagram stories and more so about this conversation that is happening now about, "Do you choose Snapchat or do you choose Instagram stories? " I think that this same conversation can be had in a lot of places because more and more the networks are directly competing against each other for your time and your attention by utilizing a lot of the same technology and offerings. Meaning, do you do Periscope or do you do Facebook Live? Do you do Instagram stories or do you do Snapchat? That's what I want to talk about today, is this idea of how do you choose which tool to use when you're talking about similar features or the same exact feature, in some cases. That's what we're going to talk about. Here's why this conversation is relevant. If you've ever listened to me say anything before you know I'm a big proponent of being in the right places in the right time, not trying to be all of the places all of the time. I really encourage you to find the right space for your audience and we're going to dig through the three things you need to consider when you're choosing these. Remember it's more about where your audience is, where you can connect with people, where you can engage with people, and less about, "Oh, I really want to use," or, "Oh, this is super cool."  Make sure that you're making that differentiation when you are making these decisions because it's critical. Here's why this conversation is relevant. If you've ever listened to me say anything before you know I'm a big proponent of being in the right places in the right time, not trying to be all of the places all of the time. I really encourage you to find the right space for your audience and we're going to dig through the three things you need to consider when you're choosing these. Remember it's more about where your audience is, where you can connect with people, where you can engage with people, and less about, "Oh, I really want to use," or, "Oh, this is super cool."  Make sure that you're making that differentiation when you are making these decisions because it's critical. Ready? First things first, where's your audience, where are your people? For me, that's always, always, always going to be the first thing to consider and here's why. You're already trying to sell them on you, you're already trying to sell them on your message, your value, the change you can make for them. Whether that's from a business perspective or a personal perspective, a health perspective, through a service or a product or information. However it looks you're selling them on your brand. You don't also want to sell them on a new network. "Hey, I really want to provide you this value but you also have to come to this place that you're not usually spending time to get it." No, not going to happen, you need to go to where they already are. If they're already on Instagram then, yes, Instagram Stories is the way to go. Here's the thing. For a lot of you, a ton of you who, in the last couple of days have sent me messages asking this question and that's why this episode is up today, a lot of it is, you already have an audience built on Instagram. You've already got 100, 500, 1,000, 5,000, 10,000 followers on Instagram and you've got a couple of people following you on Snapchat. On a good day you're getting 25, 30 people to watch your snaps and it just feels like you're working against your momentum. I get that, I totally get that. If that's the case then yes, start using Instagram Stories. If you're also one of those people who, like me, has a pretty good Instagram following and has built a pretty good Snapchat following, remember that that audience part alone may not give you an either/or, it might be a, "What content do I share on Snapchat and what content do I share on Instagram Stories, and what do I duplicate?" It may be a both for you, that might be an option. I don't want you to throw that one out, okay? It's got to start, the first thing you've got to consider ... Always, always, always, always, whether you're applying this to Instagram Stories or Snapchat or whether you're applying this to Facebook Live versus Periscope or anything else really, it's go to be about where is your audience already. Whether you have established that audience and you've built that audience and you say, "Okay, well where are my people already hanging out with me?" Or you're building a brand new audience, "Where are these people already spending time?" That's where you're going to find them, that's where you're going to connect with them, and that's where you're going to be able to express to them the value that you need to be giving them and they need to be getting from you. Number one, where is your audience? Number two, that's right, it's personal preference. Which do you prefer? If you absolutely cannot stand Instagram ... You thought I was going to say Snapchat, huh? If you absolutely cannot stand Instagram, it's just not a network you can get into, then it doesn't make any sense for you to force yourself into Instagram  Stories, and the same as well. If you cannot get yourself into Snapchat, you have tried and tried and you just cannot get yourself into opening that app and sharing content or even watching content, then Snapchat is not for you, and that's okay. I think this is one of the things that really differentiates me from a lot of the people who you're going to hear talk about these networks in the next few months. You're going to be getting the people who are like, "Oh, I'm an Instagram Stories expert and that's the only tool you should be using and everybody's got to use it no matter what your business is." You're going to hear that and I want you to block it out because it's not true. No one tool is for every business. No one tool is for every audience. There is not one social media network to rule them all, contrary to what Facebook would like you to think. There's only what's going to work for you and what's going to work for your audience. If you hate being on Snapchat then you're never going to be able to connect with your audience the way you want to because that negativity, that feel, that force is going to come through in the content you're creating. Make sure you are not spending time on networks that you simply cannot stand. Now yes, there are going to be times where you have to take the medicine when it comes to social media. I know, I get that. Maybe none of this is what you want to be doing and that's when you should look at outsourcing. Especially when it comes to this, if you love Instagram already then jump in on Instagram Stories. That is what's so cook about these networks, really competing for our time, competing for our attention, competing for how we use them, and doing it in a way that's giving us duplicate functionality across multiple networks is ... We now have the option to go, "You know what? I have that network, it's a pain in the butt but, oh my God, I love this network over here. I can do this there so I'm just going to do it there." Again, number one, where's your audience? Number two, which do you love, which are you more comfortable in? I know for a lot of people, and I've heard this from a couple of you in the last couple of days, the thing that's getting them all in on Instagram stories is the fact that they're already comfortable on Instagram. I taught a Snapchat class a couple of weeks ago at a [inaudible 00:08:35] space here in Phoenix and one of the things that I expressed to them is that if you don't understand where things are in Snapchat, that's cool, you're not dumb, most people who open Snapchat for the first time don't. That's why I do things like the Snapchat training that's inside of Take the Mic backstage, that's why I do these speaking events where I go and I teach Snapchat. A lot of times the functionality you're looking for is just buried some place you don't know yet. If you're already comfortable on Instagram, you're already comfortable in that environment, then yeah, absolutely start using that space to express that live, behind the scenes throughout the day content. Okay? First things first, where's your audience? Second thing, where are you comfortable, where do you enjoy spending time? That's critical. The third thing you need to consider when you're talking about this either/or is, what kind of content are you sharing? At the end of the day nothing matters more than the content. It really doesn't. Not you, not even your audience. If the content is not there and the content's not quality there's not going to be an audience to care about. That's got to be priority number one. They say content is kind for a reason, I'm a big proponent that consistency is queen, but content and consistency have to happen side by side. What kind of content are you sharing there? Is it the kind of content that your audience wants to get there? I think Instagram is doing a really good job of making it competitive in the space against Snapchat by bringing in stories because Instagram as it was before Instagram Stories was really built for the highlight reel, if you will. Gary Vaynerchuk wrote a post about Snapchat stories and a link to it in the show notes where he talked about Instagram stories not being a Snapchat killer.  What I love is he refers to Instagram, as in regular Instagram, not Stories, before Stories came out, as sort of a museum. This really is for that beautifully crafted, filtered, ready to go image. Now, with Instagram Stories it's adding in a little bit of what we have happening on Snapchat, the live, the unfiltered, the disappearing in 24 hours, this is the sort of moment-to-moment whereas, again, Instagram where our photos sit normally is almost a highlight reel or, as Gary said, a museum of our moments.  Factor that in when we think about the fact that Instagram and the people who follow us there are used to seeing something a little more crafted and a lot of those users might not be Snapchat users.  You might need to ease them into this more raw and real and moment-to-moment feel of Instagram Stories. Whereas with Snapchat that's what those users are expecting, is that moment-to-moment, throughout the day, "What did I do today? What am I doing right now? What am I doing later?" Conversation starter, messaging system. That really is a difference and so factor in how you want to share and to deciding which network are you going to choose. Think about how they're used to receiving content. The kind of things they care about, because that's going to be really, really valuable when it comes to deciding which one you want to you. Again, I want to first recap, number one, where is your audience spending time? Number two, where are you most comfortable, where do you enjoy being? Number three, where does your content fit best with the user experience that the end user is going to get consuming your content? As a last closing note, I want you to think about something I mentioned briefly earlier. This doesn't have to be an either/or situation. For some of you, maybe not all of you but definitely a good portion of you, it may be that Snapchat and Instagram work side-by-side. That's what I'm doing right now, is I'm looking at ways to speak more to my Instagram audience through stories for sure, but I'm still keeping that fairly curated, fairly carefully put together whereas Snapchat gets a little more unfiltered. It gets a little bit of a different feeling, it's going to get slightly different content. I think really we're seeing this idea of expiring content, more real content, less of those museum highlight reel kind of content, that's the desire on social right now, that's all people are wanting to see. That's why we're seeing things like Instagram stories and Snapchat be such a big deal. That's why we're seeing things like Periscope and Facebook Live and this idea of live video instead of well crafted, well produced video being a really big deal. People are wanting that honesty and that realness and that connection and so it may be that both of these tools work together. It doesn't always have to be either/or, it doesn't always have to be both. It certainly shouldn't be all of the things all of the time, but look at how you can use these tools to support each other and less about how they work against each other. Resources Join us in Hit the Mic Backstage Gary Vaynerchuk - Instagram Stories vs Snapchat Connect with Me Get YOUR question on a future episode Email me at hello@thestaceyharris.com Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

Online Business Realm
004: 7 Ways To Use Snapchat For Business and Grow Your Brand

Online Business Realm

Play Episode Listen Later Jun 23, 2016 7:17


7 Ways To Use Snapchat For Business And Grow Your Brand There is no denying it; Snapchat is on the rise. It has always been a powerhouse in the 12-18 age bracket, BUT in the past 12-18 months, it has been on the rise with 21-45-year-olds. If you are not utilizing Snapchat for your brand, you are doing it wrong. In this article, I am going to list seven ways to use Snapchat for business, and how it can grow your brand. 1. Deliver Private Behind The Scenes Content You can use Snapchat to provide behind the scenes “special content” to your community. Exclusive access to you and your business is extremely valuable. The Snapchat platform allows for such an intimate look at what you are doing as a person and as a business. It’s just another way to provide content quickly that can bring extreme value to your community. Think of something unique to surprise your community with that will be exclusive to Snapchat. Think of releasing content on Snapchat as a preview before the masses have even seen it.  2. Contests, Perks, And Promotions Everybody LOVES social media giveaways and prizes; it’s just human nature. Especially if the item or perk that you are giving away is extremely valuable. Think of how you can utilize Snapchat’s platform to run special time-gated community giveaways that will have your followers coming back for more. Some brands even do scavenger hunts through Snapchat and send their community on a wild goose chase to locate an object related to their business. Get creative with this one and build an engaged community. 3. Partner With Snapchat Influencers Just as with Instagram you can utilize people who have HUGE followings on Snapchat to grow your Snapchat follower base and for brand awareness. What better way to use a platform than to promote your business with some of the most influential people on Snapchat. Get in touch with this people and build partnerships that can help both parties. When you partner with influencers, you will spread your brand awareness to a demographic that might be had to reach through traditional media, and other social networks. 4. The Snapchat Takeover This one is fun and useful. Allow someone else either an influencer OR someone your audience would recognize and have them take control of your Snapchat account for a day or two. Allowing someone else to do this will bring their following over to you AND will bring a fresh face and sound to your Snapchat account for a short while. It’s a good mix up, and will allow you to utilize other talented people who have new and unique ways to reach people that you may not have. 5. Tell An Interesting Story Most video, even on YouTube should be short and to the point, and this is certainly the case with Snapchat. With Snapchat, your audience is looking for brief content to consume while in line, at the Dr’s office, or short breaks in their day. Provide them with short content and they will eat it up. Snapchat works because the videos are limited to only 10 seconds at a time. Utilize those 10 seconds well, and pack them with as much value as you possibly can. 6. Provide Access To Live Events The NBA has done a great job with this during the playoffs. They are utilizing Snapchat to provide the audience with clips from the games going on that day. It’s a great way to allow the community to get involved with what is going on currently AND brings awareness to the current state of your brand/business. Use Snapchat for product launches, trade shows, or events such as the 100th customer to shop with you or 100th client to sign up for your product or service. This gets your audience excited as you are providing a different, more “real” view of what is going on at the event. 7. Learn How To Use Snapcodes The one downfall of Snapchat is how difficult it is for people to find your brand and become a follower. Snapchat has what they call “Snapcodes.” Learn more about Snapcodes here. You will need to familiarize yourself with this feature and how you can edit and share your Snapcode with your current following through your blog and social platforms. You can also create Snapchat direct links that will allow people to click on them on mobile and then be sent to your Snapchat profile to follow you from there. Some Snapchat Stats There are over 110 million active Snapchat users daily. Over 400 million snaps are sent each day Snapchat Ads are viewed over 100 million times each day Snapchat is worth 20 million dollars 60% of all smartphone users are on Snapchat 60% of Snapchat users are between the ages of 18-34 If you want, you can follow me on Snapchat here.

The Freelancer's Teabreak
#29 How to use Snapchat as a freelancer

The Freelancer's Teabreak

Play Episode Listen Later Jun 2, 2016 4:37


Thinking of using Snapchat for business? Here are my top three tips! Want to see what I do? I'm 'emmacossey'. You can also find my previous 'Pitch Snaps' on Youtube: https://www.youtube.com/playlist?list=PLGj_2Bl3ObfVW8mGZGRTPVLQoTJqZorjt Tweet me @freelance_life or come join us in the Facebook group by joining my FREE newsletter http://ift.tt/1Nz8qJ8

Employer Branding Podcast
How to Use Snapchat for Social Storytelling, with Victoria Taylor

Employer Branding Podcast

Play Episode Listen Later May 18, 2016 23:37


Have you embraced Snapchat for marketing yet? Many brands are struggling to get their heads around the destructive messaging app which keeps growing and innovating. To understand what the platform can do for your brand, I’ve spoken to Victoria Taylor of Blend Social. Questions for Victoria: Why should brands to be on Snapchat? What’s the key to success on Snapchat? Do you think Snapchat is better for people than for brands? Is the audience on Snapchat interested in what you had for breakfast? What exactly are stories on Snapchat? Sending regular snaps is just person-to-person? How do you get more followers on Snapchat? Images vs. video: What content works best on Snapchat? What’s best practice for drawing and emojis in snaps? What mistakes do you see brands making on Snapchat? How can you use Snapchat for talent attraction and recruiting? What is the return on investment of Snapchat and how do you measure it? What apps and tools are useful to use with Snapchat? Who would you recommend to check out on Snapchat? What’s next for Snapchat? How will the platform evolve? Answers are all inside, promise! Our tip of the week is none other than SoundCloud http://soundcloud.com and our big shout goes out to Daniel Cohen: https://twitter.com/danielcohen82. Read the full show notes: http://linkhumans.com/podcast/snapchat-storytelling And do remember to subscribe on iTunes: http://bit.ly/smknowhow Catch up next week! Jorgen

Mobile Journalism Show
How to use Snapchat, Facebook Live etc to build an audience - Thomas Schoeineich from European Handball Federation

Mobile Journalism Show

Play Episode Listen Later May 12, 2016 34:48


Platforms like snapchat, Facebook Live and Instagram are helping the European Handball Federation build a community of sports fans. Not everyone has the financial resources of bigger sports like football, so how can you use a team using mobile phones to create content on a budget?   Thomas Schoeineich from the EHL in Vienna explains to Mark Egan how they cover major tournaments using just an iPhone, monopod and cheap microphone. He also talks about how communications teams have to learn to allow more personality on social media accounts.  Follow mark on twitter at @markeganvideo and see the content Thomas is talking about at @EHF_Live

Going Deep with Aaron Watson
89 Aaron Martinez Teaches People How to Use SnapChat

Going Deep with Aaron Watson

Play Episode Listen Later May 5, 2016 26:50


Aaron Martinez is a Snapchat storyteller, YouTube personality, and professional voice actor. A lot of people know him as "AaronFPS" or "That Snapchat Guy from YouTube" and he has been blowing up recently.   He has been on YouTube scene for almost 5 years now and focuses on keeping his audience up to date with everything in the technology world! Be it social media like Snapchat, unboxings/reviews on technology, or different giveaways, Aaron brings it.   He has recently risen to prominence as a Snapchat influencer and you need to be following him if you are serious about learning this social media platform.   Aaron’s Challenge; Experiment with Snapchat. Watch “How to Use Snapchat” on Aaron’s channel.   Connect with Aaron on Snapchat; Aaronfps Add me on Snapchat; aaron_watson   If you liked this interview, check out episode 88 with Sunny Lenarduzzi where we discuss why she loves Snapchat, how she built a YouTube audience, and social media development.  

#OfTechAndLearning
Episode 7: Snapchat and Higher Education

#OfTechAndLearning

Play Episode Listen Later Apr 13, 2016 14:27


On this episode we take a look at what social media is popular in higher education. And focus on what, if any, place Snapchat has in the world of higher education. Using Ai (pronounced as “I”) Zhang's guest post on iSocialFanz.com on 5 Ways to Use Snapchat as A Teaching and Learning Tool in Higher Education. If you want to join into my conversation on Snapchat. You can add me http://www.snapchat.com/add/dkampmann.

Casual Fridays Podcast
4 Ways Businesses Can Use Snapchat’s On-Demand Geofilters

Casual Fridays Podcast

Play Episode Listen Later Feb 24, 2016 33:12


Have you heard about Snapchat’s latest on-demand geofilters update? Are you interested in ways Snapchat’s on-demand geofilters can be used for business? Snapchat has recently granted individuals and businesses the ability to create their very own on-demand geofilters. These “digital postcards”offer more than bragging rights, and open the door for brands to leverage them for […] The post 4 Ways Businesses Can Use Snapchat’s On-Demand Geofilters appeared first on Casual Fridays.

businesses snapchat casual fridays use snapchat geofilters
Freelance Blend Podcast
FBP 087: A Step-By-Step Guide on How to Use Snapchat

Freelance Blend Podcast

Play Episode Listen Later Jan 31, 2016 23:05


In this episode you’re going to learn: How I got started with Snapchat after interviewing Nikki Tiu.  (Listen to our interview here: freelanceblend.com/82) How and why I got addicted with this phenomenal new messaging app. The five reasons why solopreneurs should be on Snapchat now, and; How you can get started with Snapchat today. A […] The post FBP 087: A Step-By-Step Guide on How to Use Snapchat appeared first on Freelance Blend.

snapchat step by step guide fbp use snapchat freelance blend
Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job

In Find Your Dream Job, Episode 005, the Mac's List team shared the the importance of keeping up-to-date on new social media tools. In this special bonus clip, we discuss one of the newer platforms in social media: Snapchat. Once a domain solely for intrepid youth, Snapchat is now increasingly being adopted by companies and professionals. Cecilia Bianco shares one example of how a nonprofit, DoSomething.org, uses Snapchat, to connect with a younger audience and build a support base. Do you have a question you'd like us to answer on a future episode? Please send your questions to Cecilia Bianco, Mac's List Community Manager at cecilia@macslist.org.  If you have a job-hunting or career development resource resource you'd like to share, please contact Ben Forstag, Mac's List Managing Director at ben@macslist.org. Thank you for listening to Find Your Dream Job. If you like this show, please help us by rating and reviewing our podcast on iTunes. We appreciate your support! -- FULL TRANSCRIPT: Ben Forstag: Hi, Cecilia. Today, we were talking about different social media platforms and the topic of Snapchat came up, and maybe I am outing myself as an old guy who doesn't get it, but I really don’t understand the value of Snapchat. I understand how it works, that the pictures self delete, but how could a professional or an organization use this to an effective end? Cecilia Bianco: Yeah, definitely. A lot of organizations are actually using it effectively, and one non-profit in particular has done some really cool things with it. It's called DoSomething.org, and it was Valentine's Day, and they were Snapchatting throughout the day and all of their Snapchats culminated in this live event, and they used Snapchat to get people to come to the event. It's just another way to engage with your fans and if you grow a large audience base on Snapchat, if your audience is in that age group where everyone's on Snapchat, it’s a great way to engage with them and you can do really cool things, like have an all-day online event, and then bring it in person. It's just a new creative way to do something for your fans. Mac Prichard: The reason organizations are going to that platform is because that's where their audience is, essentially. Cecilia Bianco: Yeah, I think that's definitely true. Probably from 13 to 23, everyone’s on it. I'm on it, and I don't even know why, but I know I follow a lot of organizations and I can see what they're doing, what campaigns they're working on, and it’s a very personal approach, I think, to social media. Ben Forstag: Hey, Mac? Thirteen to 23, I'm not in that demographic group. Mac Prichard: Neither am I, but I think a lot of our listeners want to work with young people and they want to work with organizations that are involved, or help and serve young people, and I think it may be a different platform, but the principle's the same, whether it's Facebook or Snapchat. If the employers you want to hire you are in that world, it’s to your advantage to be there. Cecilia Bianco: Yeah. Ben Forstag: You go where the market is. Mac Prichard: Exactly, and you don’t have to be 13 to 23 to want to work with young people. There are lots of people my age or younger or older who want to do that kind of work, and being on Snapchat could help them build relationships. Cecilia Bianco: Yeah, it's probably more like 13 to 30, actually, just to correct myself, because I’m thinking of my sisters and my cousins, and they're in their 30s. They'd be offended if they heard me say 23, so 13 to 30. Ben Forstag: Unfortunately, I still don’t fall in that demographic group! But thanks for clearing that up for me.    

Let's Get Practical
0022: Should My Church Use Snapchat?

Let's Get Practical

Play Episode Listen Later Aug 24, 2015 11:28


Today's question comes from a conference I spoke at earlier this year: _Should my church use Snapchat?_ Snapchat... I've made it pretty clear that I'm not a big fan of this social media network. However, I know that Snapchat continues to grow at pretty rapid pace, so at some point it's worth looking at. So while, I'm not crazy about Snapchat, it's still worth discussing whether or not your church should being using Snapchat. We're now on iTunes! [Click here](https://itunes.apple.com/us/podcast/the-ask-darrel-podcast/id980727799?mt=2) to subscribe. --- Send in a voice message: https://anchor.fm/girardier/message

church christianity snapchat use snapchat snapchat snapchat
The Official Waiting For Next Year Podcast
How to use Snapchat, Cleveland Indians and True Detective with @SPORTSYELLING - WFNY Podcast - 2015-07-21

The Official Waiting For Next Year Podcast

Play Episode Listen Later Jul 21, 2015 34:40


The return of @sportsyelling to the WFNY podcast was long overdue. We discussed the current state of the Cleveland Indians, the realistic use cases with Snapchat and also broke down season two of True Detective (so far.) Cleveland Indians fans who are hopelessly optimistic Trying to enjoy baseball without it becoming something more Comparing the Indians to a summer love Investing in the Indians when the pitchers are hot Believing in the Cleveland Indians as they stand even with their record The front office is doomed no matter what they say Building hope versus tempering expectations Should the Indians DFA Michael Bourn? Is Michael Bourn blocking anyone? Sportsyelling name drops Jeff Nomina Trying to understand Snapchat and what the best part is Why Snapchat instead of Instagram? Will Snapchat survive forever? True Detective Season 2 Character development and the struggle of True Detective to introduce them Is there any chance you'd rewatch the first parts? Learn more about your ad choices. Visit megaphone.fm/adchoices

Casual Fridays Podcast
Snapchat For Business: 4 Ways Your Business Can Use Snapchat

Casual Fridays Podcast

Play Episode Listen Later Jun 5, 2015 20:50


Eager to learn more about Snapchat for business? Still in the dark on what Snapchat is or how it could play into your brands social media strategy? It’s very likely you’ve seen more people talking about Snapchat lately, but have no idea how it can be beneficial to your business. This week on the Social Media Social […] The post Snapchat For Business: 4 Ways Your Business Can Use Snapchat appeared first on Casual Fridays.

The Veterinary Marketing Podcast
VMP 033: How To Use Snapchat At Your Veterinary Practice With Dr. Cody Creelman

The Veterinary Marketing Podcast

Play Episode Listen Later Mar 2, 2015 32:40


You've probably heard about Snapchat, and unless you're under 25 chances are you aren't using it, not yet anyways. As is with most mobile apps or social networks younger demographics tend to flock to places before they become mainstream. What I think sets Snapchat apart from other apps and social media platforms is that large sized companies like CNN, Discovery Channel, VICE, ESPN and others are all creating native content and paying lots of money to show up in the discover section. Dr. Cody Creelman is a beef cattle veterinarian and practice owner of  Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production medicine. Cody is also very passionate about veterinary mobile technology. This includes consulting on veterinary application design projects, as well as digital marketing and social media platforms. Check him out on his website, Twitter, Instagram,  Snapchat (creelmancody), Vine, or YouTube…… he is active on them all! We go over Snapchat, Instagram and Twitter's new native video platform.

AmuseMEnts | A NewAmp Network Podcast

Find the iTunes here! This week’s episode is all about the Snap Chat app! Hear about popular blogs, insightful ideas and other tips for everyone who is interested.   As a warning, Megan is sick so her voice sounds like a raspy blues singer!   Here are all referenced media: http://www.buzzfeed.com/daves4/the-35-most-powerful-snapchats-of-2013 http://www.cnn.com/2014/03/26/opinion/schneier-snapchat-wickr/ http://www.connectsafely.org/wp-content/uploads/snapchat_guide.pdf http://www.businessweek.com/articles/2013-02-07/snapchat-and-the-erasable-future-of-social-media http://www.theguardian.com/technology/2013/nov/13/snapchat-app-sexting-lawsuits-valuation http://www.wikihow.com/Use-Snapchat […]