Raising a Business Podcast

We both played team sports growing up and into our twenties and we share how those ideas have translated to business.  “Hard work beats talent, unless talent works.” Leading, motivation and endurance all come into play. How as sports played a role in your career success or maybe it hasn't. Share your thoughts with us and have a listen. 

Ten Years, Two Minds, One Goal - a decade of heart and hustle. In this episode we talk about our 10-year business anniversary and discuss some of the things we've learnt along the way. Making it a decade running company isn't easy – we don't sugar coat what it took to make it happen. Sharing ideas and lessons so that it might be helpful to your business journey in small ways. 

If you are new business owner you know that being an entrepreneurs isn't a cake walk but it can be so rewarding. In this episode we talk about a few different tips for new small business entrepreneurs and things we learnt along the way. What are your best tips for other business owners? We would love to hear from you. 

Digital advertising – one of the things that might occupy an entrepreneur's mind more than it should. Are you looking for some Effective Digital Advertising Strategies for Small Businesses, if so check out this episode. We go through helpful concepts and examples of how you can make it happen and have a better plan.

Welcome to a fresh episode of 'Back in Action: Rekindling Your Hustle.' As the seasons shift, it's the perfect moment to re-evaluate your routines, refine your goals, and set your sights on the final two months of the year, looking towards the new year.  Join us as we unpack practical advice to rekindle your motivation and productivity, helping you make the most of this season of change. In this episode, we'll be sharing valuable tips on how to get your hustle back in full swing now that the leaves have fallen. 

This is a good one! Don't skip this one. We talk about the traditional for 4 Ps of marketing and our thoughts around how to create exciting marketing for your business. Crafting stories for your business is such an amazing way to get started. Listen to hear our thoughts, we go deep!Think Smallhttps://en.wikipedia.org/wiki/Think_SmallUgly adhttps://www.etsy.com/ca/listing/199206409/vw-beetle-car-print-1968-originalGoRVinghttps://www.youtube.com/watch?v=jjmONmwmZDgVW Commercialshttps://youtu.be/JT7R-xap8Rs https://youtu.be/ZiEXQsxL7BEhttps://youtu.be/KKjrPs7bnco

Once you make it past the first few years of business how do you keep it exciting and successful for the years ahead? In this episode we share some thoughts on giving your business the best shot at longevity and continued success. 

In this episode we talk about how to create memorable web experiences. Knowing what makes people tick, how your website can engage with them is critical. Experience based branding is what we are all seeking and we go through four things that can help create those memorable websites. What ideas do you have to add to this topic? 

In this episode we talk about our dog, Blue, passing away and what pets mean to us all in our business life. When we can work, live and build a business with our pets around us there are many benefits to living this way.  Blue was our sidekick in all things in our life and we will miss her, always. 

In this episode we talk about 7 website mistakes we commonly see people make and how to avoid them. Next time you are updating or revamping your website make sure you avoid these 7 things and put them into action for your business so that you can create the best possible experience for potential customers on your website.

In this episode we talk about all the bits and bites you need to gather and map out to create a business bible. This is something that needs to be documented for your own sanity and for onboarding others. Don't waste another day wondering where all of this information is. Let us help you get started.

In this episode we talk about something deep – does your brand have soul? How do you think about soul for your brand and how can you work on that. Creating a multi-dimensional, interesting and well-crafted brand will allow you to connect with your customer and your community in a way you might not have thought about before. 

In this episode we dive into developing your avatars for your business. What do you need to do to find the right target audience for your business. We explain what data to collect and how to turn that into a money-making persona that will help you make decisions for your marketing. Taking the time to get this step right will save you advertising money and make you more in the long run.

In this episode we talk leadership. We are all leaders in our company and leaders for our vision, but what is leadership and how can we be better leaders? It's a learned skill just like anything else and we wanted to share our thoughts on leadership and culture building.

In this episode we share one idea to set your business apart – develop your value proposition.  Also known as a unique selling proposition this episode will walk you through how to dig into yours further, what to consider and an example of a company that is doing it right. What is your value proposition? 

In this episode we share a few of our favourite productivity apps and programs that save our time and sanity. With there being a million and one options out there it's nice to have a few things narrowed down for what might work best. 

In this episode talk in depth about what you need to know about your SEO for your website and business. There are four buckets to think about and focus on. Having a solid foundation for your SEO is what will set you up for growth and being found when and where you need to be. Listen and let us know which bucket you would like more information on and we will dig deeper into that on a later episode.  

In this episode give you 5 simple tips to take your website from good to great. Details on where to focus your time and money to elevate your business to the next level. We also created this article for your reference to learn more or see a summary of the tips. Read more

In this episode we talk about what's in a name. Details for how to name a product or company, and the origin story of how we named our business – Switchback Creative.

In this episode we talk about social media and talk about some different ideas on how to utilize this love/hate tool to grow your business. 

In this episode of Raising a Business we dig into Brand Styleguides: what it is, why you need one and how to enhance yours if you have one or not. 

In this episode of Raising a Business, we talk about 7 great ways to make your website run faster. Simple things that will make a world of difference to your ranking and user experience. 

Alright stop, collaborate and listen – this week we talk about collaborations of course. It's an easy idea to understand and a hard idea to execute on. We go through why it will help your business grow and brainstorm ideas for making it happen. 

This episode of Raising a Business is all about wellness. We share our 4 pillars of health and wellness that keep us sane (mostly). The 4th one is unexpected and fun - can you relate? 

This week in the podcast we are talking about proposal writing and pitching to clients. It's a skill we all need: drafting quotes and proposals to gain new work. Why not make yours 10% better and push yourself outside of the box?

In this episode of raising a business we explain Mantras. Why do mantras matter and why you should create a really inspiring one. 

In this episode of the Raising a Business Podcast we talk about the idea of always be learning. Why we should never stop learning and why it's so good for us.

In this episode we discuss 1 specific idea for creating a non-marketing plan-plan sure to make you grow. Don't start with the tool or platform, start with the product. We have 4 specific questions to get you started. 

In this episode of the Raising a Business Podcast we go through a list of website trends and buzz words that we think you should know in 2021; things like progressive web apps and animations.

In this episode of the Raising a Business Podcast we talk about how stressful email can be and how to manage it better. You can make it efficient, and less time consuming. We have some great ideas on how to make it less stressful.

In this episode of the Raising a Business Podcast we talk about cash flow. What to consider, how to manage it and why it's so important. 

In this episode of the Raising a Business Podcast we talk about the key things we wish we knew when starting our business. These take-a-ways can save you grief.

In this episode of the Raising a Business Podcast we talk about what we learnt from the crazy year that was 2020: the good stuff. There are always upsides!

On this episode of the Raising A Business Podcast we have fun talking about how to work with your spouse and survive. It's a fun one, so have a listen.

In this episode of Raising a Business Podcast we talk about how to say no so that you can say hell yeah to the important things. It isn't easy to turn down all the opportunities that come your way but sometimes you need to - to make room for better. 

In this episode of the Raising a Business Podcast we talk about Giving Back and why it matters for your business. This isn't about donating to a charity once a year, but rather building a culture of doing good and making a profit. We have ideas, examples and ways you can think differently about how you can do good in your community. 

In this episode of the Raising a Business Podcast we talk about why we started our business. Why does anyone start a business and what is your inspiration for starting, or to keep going for that matter? 

This episode of Raising a Business Podcast we talk about design consistency, a great call to action, lead funnels and why great photography all matters for taking your website from good to great! There are some key things to put into action when elevating your business.

This episode of Raising a Business Podcast we talk in technical terms about what makes a good website great! There are some key things to think about when trying to elevate your website and raise your business. We have seen these things over and over again that people are confused about and miss doing and it hurts the performance of their website. There were so many thoughts we wanted to share that we divided this episode into two parts. Here is part one for you to have a listen to. 

This episode of the Raising a Business Podcast we talk in-depth about branding. It's what people say about your brand when you aren't in the room. How do you craft those stories, create culture that sticks and build a brand around experiences. So many tangible ideas and applications in this episode, check it out. 

This episode of the Raising A Business podcast we break down goal setting and how to make plans that will grow your business and make you feel successful and purposeful. Making plans for the future is what will make your business thrive.

This episode of Raising a Business Podcast, Suzy and Trevor talk about working remotely. Adapting to the world we live in now when it comes to using tools that make your work life better. 

A this weeks episode Suzy and Trevor discuss time management and strategies they use to get stuff done. They go over getting the toughest task done first, eating the frog, so you can have a more productive day.

In this episode of the Raising a Business Podcast, Suzy and Trevor tell the story of when they had to make the tough decision to go all in on their business and quite their day jobs. While telling this story they will give advice on what helped them make this decision easier and gave them the best change on succeeding in Raising a Business.

In this episode of Raising a Business Podcast, Suzy and Trevor discuss Storytelling and why is it so important for your business. Suzy will give advice on how to start crafting your story and how to make your clients the hero that story, because everyone has a story.

This is a place where we will discuss what it is like to Raise a Business. We are here to share ways to grow your business, level up, market, pivot and fail forward. We want to share our challenges, triumphs and perspectives that we've had along the way. We will bring in experts that are really good at what they do to hear their stories. We are business owners trying to build something amazing, as a husband and wife team, as people strengthening relationships and growing as human beings. Because every business owner has a story! Learn more about the show here.