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Social Marketing Nerds – Facebook Ads und Social Advertising Podcast
Das Creative Strategy Flywheel muss sich drehen. Research, Ideation, Briefing und Analyse gehören zusammen. Max Modrich zeigt, dass Struktur Kreativität schlägt. Es wird eine Flut an AI-Content geben. Nur mit echten Insights stichst du heraus. Fang an, deine Hausaufgaben zu machen. Hier geht es zu [Max LinkedIn-Profil](https://www.linkedin.com/in/maximilian-modrich-8013b9164/) Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).
Das Creative Strategy Flywheel muss sich drehen. Research, Ideation, Briefing und Analyse gehören zusammen. Max Modrich zeigt, dass Struktur Kreativität schlägt. Es wird eine Flut an AI-Content geben. Nur mit echten Insights stichst du heraus. Fang an, deine Hausaufgaben zu machen. Hier geht es zu [Max LinkedIn-Profil](https://www.linkedin.com/in/maximilian-modrich-8013b9164/) Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input.
Das Creative Strategy Flywheel muss sich drehen. Research, Ideation, Briefing und Analyse gehören zusammen. Max Modrich zeigt, dass Struktur Kreativität schlägt. Es wird eine Flut an AI-Content geben. Nur mit echten Insights stichst du heraus. Fang an, deine Hausaufgaben zu machen. Hier geht es zu [Max LinkedIn-Profil](https://www.linkedin.com/in/maximilian-modrich-8013b9164/) Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).
Sinead Courtney, RTÉ Reporter, on new features for TikTok aimed at addressing concerns around AI content and app overuse.
AI is everywhere in real estate right now—but not all AI content is helping your business. In fact, some of it is quietly killing trust with your clients.In this episode, Matt and Garrett dive deep into how some real estate agents are unintentionally damaging their brand by using AI shortcuts, generic content, and inauthentic messaging. They get into real examples, personal stories, and practical strategies for using AI without losing the human touch that makes your business valuable.Your business is built on relationships. Don't let careless AI content break what took years to build.
This week in PREVIOUSLY ON…, Jason and Rosie break down the newest trailers for Wicked: For Good, Fallout season 2, Monarch: Legacy of Monsters season 2, and Gore Verbinski’s Good Luck, Have Fun, Don’t Die. They also discuss the announcement of an in-universe Jimmy Olsen DC crime series in development for HBO Max, as well as Bob Iger’s reveal that Disney+ is exploring features that would let users generate their own AI-powered content, including material based on major IP like Frozen. Finally, they tackle several other big industry headlines from the week. Follow Jason: IG & Bluesky Follow Rosie: IG & Letterboxd Follow X-Ray Vision on Instagram Join the X-Ray Vision DiscordSee omnystudio.com/listener for privacy information.
AI gets you to “good enough.” The edge that earns trust comes from something you might have overlooked.
Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I'd crush it. Guess what? AI cut our cost-per-lead in half and I was left eating its digital dust. It blew my mind because I used to hate AI. Now I'm hooked. Today on the podcast I'm sharing recordings from our brand-new "Messaging Meets AI" workshop. You'll learn exactly how we built AI to leverage relevancy triggers that stop the scroll, write ads delivering $7–$9 leads instead of $15–$20, craft three content types that explode engagement, produce high-converting copy, and insert mid-video calls-to-action that drive follows. If you've been experimenting with AI—or completely avoiding it—this episode will transform how you create (and sell with) content. Tune in now to find out what happens when you combine proven messaging formulas with trained AI. It's time to let the bots do the heavy lifting. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
In this episode I share the behind the scenes where iI ran the same transcript through two different AI assistants—one trained, one untrained. The results? Completely different. The untrained version was full of "let's dive in" and "unlock your potential." My trained assistant sounded exactly like me with almost zero editing needed.If you've been spending 30 minutes crafting the perfect prompt only to get stiff, generic content that doesn't sound like you, this video will show you why prompting isn't the problem—training is.I'm taking you inside both assistants so you can see the actual outputs side by side and learn exactly how I trained my AI to write in my voice. What You'll Learn:• Why better prompts won't fix robotic AI content• The exact difference between trained and untrained AI assistants• What to include when training your AI (voice playbook, examples, boundaries)• How to get publish-ready content without spending hours editing• Why your AI should work like a trained team member, not just a toolWant help training your AI assistant to sound like you? Comment "AI ASSISTANT" below or DM me and I'll send you my training framework.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You'll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality now beats playbooks.ㅤFollow Yamini on LinkedIn and explore HubSpot's Loop playbook content and the HubSpot Media Network for practical examples you can borrow.ㅤBest Moments:(02:45) The college drop-off half-tear that turned into a full-on drive-to-the-airport cry.(05:01) Is the funnel dead or just changing shape as HubSpot shifts thinking toward a loop.(06:41) Eight out of ten Google searches end with no click, and what that means for your site.(08:50) Content has to answer specific LLM-level questions with citations and case studies.(12:52) Personality beats generic content as podcasts, YouTube, and newsletters win on trust.(16:15) AI won't replace humans; it finally makes one-to-one personalization at scale real.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
*This is a rerun of a previous DTM episode. Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts. 00:00 Opening 01:03 Introducing Manick Bhan 01:32 Why Was Search Atlas Created? 03:53 Is SEO Dead? 06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search 09:12 Optimizing Content for Competitive Search 42 How Should Marketers Think about AI Today? 14:28 Quality vs Quanity 17:42 Rented vs Owned Spaces 20:09 Lessons Learned from a Founder Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
The Panic Call That Changed EverythingPicture this: You launched your course seven months ago. Everything's going great. Students are engaged. Then someone asks about the bonuses you promised on the sales page... and you realize you never created them.That's exactly what happened to one of my clients last week. And instead of spiraling into weeks of overwhelm, we fixed it in less than 10 minutes.In This Episode, You'll Learn:Why your AI content sounds generic (and what to do about it)The difference between generic ChatGPT and a trained AI assistantStep-by-step: How we created 3 course bonuses in under 10 minutesWhat you need to train an AI assistant on your business (voice, frameworks, audience)How to set up Claude or ChatGPT with your brand voice guideReal-world reality check: Where this approach fails (so you can avoid it)What you can create once you have a trained AI assistant working for youThe Big Idea:Most coaches and course creators are using AI wrong. They're asking a stranger to write content for their business and wondering why it doesn't sound like them. But when you train an AI assistant on YOUR voice, YOUR frameworks, and YOUR audience? You get content that's accurate, aligned, and ready to use—in minutes, not hours.This Episode Is For You If:✓ You're tired of editing generic AI content that doesn't sound like you ✓ You want to save time on content creation without losing your authentic voice ✓ You're curious about AI but overwhelmed by all the tools and prompts ✓ You're a coach, course creator, or consultant who needs content that converts ✓ You keep putting off projects because they feel too big or time-consumingThe Truth About AI Content Creation:AI isn't going to replace you. But it can help you get your expertise out of your head and into the world faster—IF you train it right. In this episode, I'm showing you exactly how to do that, including the setup work most people skip (and why that's costing them hours of editing time).Resources Mentioned:Claude AI (project-based training)ChatGPT (custom instructions and memory)Free AI Agents Guide - DM me "AGENTS" on Instagram or comment on the YouTube versionConnect With Me:If you want help setting up your own trained AI assistant—not just the tools, but the strategy behind them—this is exactly what I help clients do. I teach AI your voice, your frameworks, your business, so you can create content faster without sacrificing quality or authenticity.
Mr. Beast Biography Flash a weekly Biography.Jimmy Donaldson, known globally as MrBeast, continues to dominate headlines and define digital culture as the world's top YouTuber and a relentless entrepreneur. Over the past few days, he's again shown why he's such a biographical heavyweight: According to Fortune, he recently opened up about the crushing grind of running his $85 million YouTube empire with more than 370 million subscribers. In an unusually candid conversation on The Diary of a CEO podcast, he revealed that his daily life is a punishing marathon of work, so relentless that he feels more “unhappy than happy” in 2025. Donaldson confessed that he struggles to find time for basic leisure activities and compared the CEO life to being a “zoo animal,” locked into obligations and schedules, but also described this discipline as the price of changing the world.Meanwhile, the financial velocity of his operation only intensifies. Times of India reports his estimated net worth on paper at $2.65 billion in 2025, with an eye-popping $50 million in monthly earnings spanning YouTube, sponsorships, Feastables chocolate, MrBeast Burger, and other ventures. His new packaged food brand, Lunchly, continues to expand, while Feastables recently celebrated a $60 million Series A financing round, further strengthening his grip on the intersection of YouTube and consumer products.On the personal side, Donaldson is now engaged to fellow content creator Thea Booysen, with their relationship first igniting in 2022 and culminating in his proposal last Christmas. His engagement sparked substantial buzz on Instagram and across entertainment outlets, and he is credited with transforming his health journey, inspiring fans with a viral lifestyle and fitness overhaul after publicly battling Crohn's disease.MrBeast's relationship with the platform that made him famous is also evolving. Economic Times notes that YouTube CEO Neal Mohan gave Donaldson a never-before-seen “400 Million Subscribers” trophy to honor his record-shattering milestone, though the award itself drew mixed reactions across Reddit and X—some loved the acknowledgment, while others panned the trophy as uninspired.Social media has been fiery as well. According to Times of India Tech News, MrBeast took to X to issue a pointed warning about the existential threat of AI-generated content to independent creators, reigniting debate in the creator community only months after he faced backlash for launching—and then retracting—an AI thumbnail tool. Donaldson's advocacy for a human-driven creator economy set off spirited conversations among fans, artists, and rival influencers.Speculation continues, with The National News Desk reigniting rumors of MrBeast as a potential buyer in the ongoing saga surrounding a possible TikTok sale to US interests—though there is no reliable confirmation of Donaldson being in serious negotiations at this time.That's the whirlwind of MrBeast news for this edition. Thanks for listening and don't forget to subscribe so you never miss an update on MrBeast. For more bios like this, search the term Biography Flash.And that is it for today. Make sure you hit the subscribe button and never miss an update on Mr. Beast. Thanks for listening. This has been a Quiet Please production."Get the best deals https://amzn.to/4mMClBvThis content was created in partnership and with the help of Artificial Intelligence AI
AI-generated content is growing fast, but accuracy has become a real business risk. In this Belly2Belly episode, Bill Kenney talks with Yana Lapitskaya from YAi Digital about preventing AI hallucinations, protecting brand credibility, and keeping content compliant across industries.Yana shares how Content Lift automatically fact-checks AI-assisted writing, suggests corrections, and helps teams scale content without putting reputation or revenue at risk. If your organization creates content at volume, this conversation is a must-watch.Yana LapitskayaYAi Digital, https://yai.digital/...Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, https://meetroi.com/
Joshua (Josh) Fulmer is the Executive Creative Director of Lunge Marketing, a full-service eCommerce agency specializing in Amazon, Walmart, TikTok Shop, and Google Ads services. With over 18 years of design and brand strategy experience, he leads creative teams in developing engaging, inclusive visual narratives. Before joining Lunge, Josh served in the US Marine Corps, worked in the craft beer industry, and built a design consulting practice. In this episode… Content creation has become more essential and complex than ever. AI tools promise faster, cheaper results, but at what cost to brand trust and authenticity? How can brands balance speed and creativity while maintaining a consistent voice across every channel? According to content strategist Josh Fulmer, the key lies in using AI as an enhancer, not a replacement. He recommends developing clear content strategies grounded in audience research and user personas to ensure every asset serves a purpose. Brands should focus their budgets on creators and platforms that truly align with their target market, while maintaining consistent tone and messaging across formats. The goal is thoughtful integration, where technology supports creativity without diluting brand integrity. Welcome back to The Digital Deep Dive as Aaron Conant talks with Joshua (Josh) Fulmer, Executive Creative Director of Lunge Marketing, about AI's impact on content creation. Josh discusses how brands can maintain consistency amid disruption, build smarter strategies through audience targeting, and balance automation with authentic storytelling.
-As part of an AI-focused reorganization, YouTube CEO Neal Mohan told employees that it will offer voluntary buyouts, according to an internal company memo. At the same time, he emphasized that there would be no specific role eliminations as part of the new structure. -It looks like Meta's Vibes feed is just the start of the company's pivot toward AI slop. In an earnings call, CEO Mark Zuckerberg said that "we're going to add yet another huge corpus of content" to Meta's recommendation system, via AI's ability to create and remix content — so you're likely to see even more AI generated posts on Facebook and Instagram. -Proton, the company behind Proton VPN and other encrypted apps like Proton Mail and Proton Drive, just launched a new web page called the Data Breach Observatory that aims to make accurate cybercrime data more widely accessible. The Observatory is intended to be a continually updated report that records any data leak detected on the dark web, with information sourced from the underground data marketplaces themselves. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode of AI Answers, Paul Roetzer and Cathy McPhillips answer the complex, and often uncomfortable questions shaping the future of AI. From the moral framing of “good” versus “evil,” to the technical risks of viruses, misinformation, and intellectual property, the discussion unpacks what it really means to use AI responsibly in a world moving faster than regulation or understanding. Along the way, Paul and Cathy discuss fact-checking AI, the emerging need to authenticate synthetic content, and keeping a human-centered role in creation and communication. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:31 — Is AI good or evil? 00:08:51 — Is AI a vector for viruses or trojans? 00:11:13 — If we're using AI information, can we be sued if AI is pulling intellectual property? 00:13:10 — Is there one AI company that's more ethical than others? 00:16:10 — Someone told me to add a prompt to ‘exclude hallucinations' to avoid problems. Is that accurate? 00:18:03 — Is it helpful to use one AI tool to fact-check another? 00:20:08 — Will there ever be a way to definitively identify AI-created videos? 00:23:39 — Where do you decide where the human stays front-facing, like the podcast or webinars? 00:29:18 — What books do you recommend reading to learn more about Gen AI? 00:30:52 — My organization is focused on what not to do with AI. But I think we should also communicate what to do. What do you think about that balance? 00:34:18 — As a Director of Learning and Development, who's doing AI in L&D right? 00:36:47 — Is there an AI concept for retirees that can help manage issues like healthcare decisions or transfer of wealth? 00:41:51 — It's estimated Spotify has 100 million songs, and 75 million are AI-generated. Should Spotify and other streaming platforms flag this content as AI? 00:46:47 — Do you have any moments from 2025 that you want to, that you've been thinking about over the past few weeks? This episode is brought to you by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
K100 w/ Konnan & Disco is presented to you by FanDuel Sportsbook! Quickest deposits & withdrawals, plus betting available on all sports in the US & worldwide! Support K100 & check out the best in the game, FanDuel! Check out our Patreon site at Konnan.me and Patreon.com/Konnan for extra audio, exclusive video, listener roundtable discussion shows, watch-a-longs, call in shows with Konnan and DI, plus so much more! Get Interactive on Twitter @Konnan5150 @TheRealDisco @TheCCNetwork1 @K100Konnan @TheHughezy @HarryRuiz @HugoSavinovich @RoyLucier Youtube: https://www.youtube.com/@KeepinIt100OFFICIAL @K100Konnan on Facebook, Twitter, and Instagram! Rugiet's 3-in-1 formula gets you ready in just 15 mins on avg & effects can last up to 36 hrs. Stay confident, present, & in control in the bedroom! Connect at rugiet.com/k100 to see if Rugiet Ready's right for you. You can use code K100 to get 15% off! To get the best discount off your NordVPN plan - go to http://nordvpn.com/k100 ! get 4 extra months on the 2-year plan. There's no risk with Nord's 30-day money-back guarantee! Check out LegacySupps.com and use the code K100 for 10% off of their fat burner, pre workout, testosterone supplement, and sleep aid! Brought to you by friend of the show, Nick Aldis! Plus they now carry Women's supplements, brought to you by Mickie James! Get 15% off the exciting & innovative products at Manscaped.com by using our code K100! Smell good, stay groomed, & support Konnan, Disco, & Joe! That's a win for everyone! TheAeonMan.com brings you high quality Superfood Protein, world class New Zealand Deer Antler Velvet extract for natural testosterone, & supplements to eradicate joint pain & more for all of your health & needs! Use code WELCOME15 for 15% off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Saturday morning. Coffee cup in hand. Listening to one of my mentors when she said something that made me literally pause mid-sip:"AI is just a yes person. It'll give you whatever answer you want, but only as good as what you feed it."Instantly, I started thinking about how many people (including myself) try to use AI tools, get bland results, and think "this AI stuff doesn't really work."But that's not AI's fault. It's not that it's not smart. It's because most people are skipping the one thing that makes it actually work.In This Episode, You'll Learn:Why your AI results sound generic (even when you've trained it on your voice)The one ingredient most people forget that changes everythingThe cake metaphor that explains exactly how AI worksWhat happened when I added "sugar" to my email writing assistantWhy AI is like an intern on day one (and what that means for your content)The exact question to ask yourself next time AI doesn't sound like youHow to find your "training gold" (it's already sitting in your content somewhere)What to do if you don't have great examples yetThe Cake Metaphor:Think about baking a cake. You've got:The flour (your brand voice guide)The recipe (your prompt)But what if you forget the sugar?Technically, it's still cake. But it tastes awful.That's exactly how AI works.Without examples—real, winning examples—it has the right format but none of the flavor. It's missing the sugar.What Changed When I Added Sugar:When I built my email writing assistant, I didn't just feed it a guide on writing structure or how to sound like me.I gave it my best performing emails. The ones that got the most replies. The ones that turned into sales. I showed it exactly what good looks like.Just like that, my AI assistant stopped guessing. It started reflecting back my best self—based on the information I was giving it.Here's the Truth:AI is like an intern on day one.Imagine hiring an intern or virtual assistant and expecting them to write your best email without ever showing them what great looks like.That's what most people do with AI. They skip the examples, expect brilliance, and get frustrated instead.But if you give it one powerful piece of content that connected? That's your sugar. That's the transformation.The Question That Changes Everything:What's the one piece of content—one email, one post—that you've created recently that really resonated?That piece is your AI training gold. That's the input you can use to shift everything from generic to genuine.AI doesn't need to be perfect. It just needs a strong first example to learn from.And you have it already—sitting somewhere in your content universe.What If You Don't Have Great Examples Yet?Go find someone whose content you want to sound like. Not to copy them—but to show AI what the OUTPUT should look like.We're not talking about cheating or recreating someone else's work. You're just showing it the pattern, the structure, what good looks like in your industry.The Two Questions to Ask:Next time you say "AI doesn't sound like me," pause and ask yourself:Have I actually shown it what good looks like?Or am I trying to bake a cake without any sugar?AI isn't broken. It's waiting for you to lead it with your voice, your brand, and flavor it with the best of what you've already created.
Check out Mostly Growth and get episodes early. Available on all platforms.* YouTube* Spotify* AppleIn this episode, CJ Gustafson, Kyle Poyar, and Ben Hillman dive into the concept of “sloponomics”—a tongue-in-cheek look at the overwhelming flood of mediocre AI-generated content and what it means for creators, startups, and investors. They discuss how unique voices and genuine creativity will stand out in an AI-saturated landscape, the economic parallels between modern content creation and startup growth, and the tricky dynamics of building sustainable momentum in a world of noise. The trio also unpack the “$10K MRR” meme, pricing psychology, and the difference between chasing vanity metrics and building lasting value. With humor and real-world insight, they explore how AI, distribution, and early-stage investment are reshaping what success looks like in tech and media.Timestamps:00:00 Preview and Intro00:35 Being Mean to AI and Early Banter02:05 When You're Rude to AI: The Penn State Study04:57 Sponsor – Metronome06:02 The Rise of AI-Generated “Slop” Content07:15 The Creator “Haves and Have-Nots”09:00 Losing Credit to AI Models11:20 Feeding the Beast: 400 Posts Later13:13 “Slop Talk” and Human-Made Slop14:27 The $10K MRR Meme and Startup Momentum15:49 Pricing Psychology and Product Traction17:42 Hunting Mice, Buffalo, and Elephants20:19 Venture Funds, Bubbles, and Ecosystem Investing23:39 When Startups Invest in Startups26:25 Slack, Lattice, and the Platform Play30:39 Wrapping Up and Late-Night Insights33:12 The Hemingway Story and CJ's No-Instagram Lifestyle36:10 Electric Boats, Group Discounts, and Sign-OffEpisodes Referenced:Slop Talk (coming soon)https://www.youtube.com/slackerstuffWhy Only 2% of Startups Make ItWhen startups burn cash faster than they learn | Ivan Makarov:996 Culture, Exploding AI Bills & SaaS ChaosLinks:https://www.dexerto.com/entertainment/study-proves-being-rude-to-ai-chatbots-gets-better-results-than-being-nice-3269895/https://www.usg.edu/galileo/skills/unit07/internet07_02.phtmlhttps://futurism.com/altman-please-thanks-chatgpthttps://futurism.com/artificial-intelligence/over-50-percent-internet-ai-slophttps://www.axios.com/2025/10/14/ai-generated-writing-humanshttps://www.economist.com/business/2025/10/16/sloponomics-who-wins-and-loses-in-the-ai-content-floodhttps://x.com/madhuraaa_/status/1978390720881819884https://www.mostlymetrics.com/p/eat-what-you-killhttps://christophjanz.blogspot.com/2014/10/five-ways-to-build-100-million-business.htmlhttps://www.growthunhinged.com/p/how-to-build-your-early-gtm-strategyhttps://www.mostlymetrics.com/p/startups-investing-in-startups-peak-bubble-behaviorhttps://www.economist.com/science-and-technology/2025/10/10/are-barefoot-shoes-good-for-runnershttps://x.com/ivanomaksf/status/1978852000298320068?s=46https://www.linkedin.com/news/story/uber-offers-drivers-extra-pay-to-perform-tasks-that-train-ai-7116401/https://www.mostlymetrics.com/p/is-ltv-to-cac-the-nickelback-of-metricshttps://www.hollywoodreporter.com/tv/tv-news/final-2024-25-network-tv-ratings-tracker-high-potential-1236312223/https://christophjanz.blogspot.com/2014/10/five-ways-to-build-100-million-business.htmlhttps://www.theinformation.com/articles/ben-horowitz-hires-jensen-vercel-starts-venture-fundhttps://www.instagram.com/chasemytail/Today's podcast is brought to you by MetronomeYou just launched your new AI product. The new pricing page looks great. But behind it? Last-minute glue code, messy spreadsheets, and running ad-hoc queries to figure out what to bill. Customers get invoices they can't understand. Engineers are chasing billing bugs. Finance can't close the books.With Metronome, you hand it all off to the real-time billing infrastructure that just works—reliable, flexible, and built to grow with you. We turn raw usage events into accurate invoices, give customers bills they actually understand, and keep every team in sync in real time.Whether you're launching usage-based pricing, managing enterprise contracts, or rolling out new AI services, Metronome does the heavy lifting so you can focus on your product, not your billing.That's why some of the fastest-growing companies in the world, like OpenAI and Anthropic, run their billing on Metronome.Visit metronome.com to learn more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com
Episode Title: Data That Delivers: Governance & Authentic AI ContentHost: Donna Peterson, Owner & President of World InnovatorsGuest: David Clemen, Editor & Publisher of Global Market NewsEpisode Summary-In this episode, host Donna Peterson sits down with David Clemen, Editor and Publisher of Global Market News, to unpack what truly drives database performance in 2025 and why the era of “bigger is better” lists is over.Together they explore how data governance, clear naming conventions, and regular list cleaning lead to more engagement, better ROI, and fewer headaches. From removing “dead wood” contacts to documenting how lead sources are named, David explains the real-world steps that keep data reliable, even as titles and roles change faster than ever.The conversation also dives deep into AI's role in modern publishing and marketing: how it can amplify productivity but never replace human insight. Donna and David discuss the fine line between efficiency and authenticity, warning that unverified, AI-generated content can damage brand credibility.Finally, they reflect on leadership, honesty, and trust- both within teams and with readers. From setting clear standards to saying “no” to misfit advertisers, this episode is packed with practical lessons on maintaining integrity in an era of automation and noise.Key Takeaways You Can Implement Right Away-Establish data governance early. Create clear naming conventions and rules for list maintenance, updates, and deletions.Purge or “hibernate” dead contacts. An oversized list with low engagement hurts deliverability and performance.Refresh your data regularly. Titles and roles evolve rapidly- outdated data equals missed opportunities.Focus on engagement, not vanity metrics. A smaller, active audience delivers higher open rates and ROI.Partner with credible publishers. Industry publishers like Global Market News maintain vetted, engaged, and compliant databases.Use AI responsibly. Treat AI as a junior assistant- great for ideas and speed, but always review for accuracy and tone.Lead with integrity. Transparency and honesty with your team and audience build long-term trust and brand strength.Episode Chapters-00:00 Why clean, governed data outperforms big lists05:00 The 23 spellings of one lead source- how naming chaos kills insights10:30 Cutting “dead wood” and setting re-engagement rules15:00 Why frequent updates are critical in a fast-changing job market19:30 The AI advantage: faster workflows without losing your voice25:30 Maintaining credibility: saying no to misfit advertisers28:30 Leadership & trust: no white lies, clear feedback, real teamworkBio- David Clemen is the Editor and Publisher of Global Market News, where he leads editorial strategy, audience growth, and media partnerships for one of the fastest-scaling investor news platforms in the U.S. A 20-year digital media veteran, he has built and monetized audiences in finance, technology, and B2B media, growing subscriber bases into the millions and generating eight-figure revenue through content, sponsorships, and lead-gen programs. David's work sits at the intersection of media, trust, and monetization, and his leadership reflects a deep understanding of how brands earn credibility in an AI-saturated world. Email: dclemen@globalmarketnews.comCall to Action-Stop chasing database size- start building relationships that convert. If you're ready to strengthen your data governance, refine your email lists, or apply AI responsibly in your marketing, contact us below. *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
The round was led by Eclipse and saw participation from Nvidia's venture capital arm, NVentures. Also, Wonder will use the fresh funds to double its engineering team and accelerate its push into IP ownership and original content production. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In the last few years, video and other content created with artificial intelligence have begun to flood almost every part of the internet. It has appeared everywhere from Spotify to the Kindle Store. But on social media, it is almost unavoidable. William Brangham takes a deep dive into the world of "AI slop." PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy
Discoverability isn't “just SEO” anymore. It's the entire customer journey. VML's Chief Discoverability Officer, Heather Physioc, joins host Lacey Peace to unpack how AI search, LLM overviews, social media channels, and agentic assistants are rewriting how customers find, trust, and choose brands. We cover: the rise of zero-click results and GEO (generative engine optimization), why trust + authority beat content volume, connecting your content supply chain, and where to invest next. Practical, human-centered—and way beyond keyword stuffing. Key Moments00:00 Meet Heather Physioc, VML's Chief Discoverability Officer7:33 What Is a Chief Discoverability Officer?10:07 Discoverability's Role in the Modern Customer Journey13:00 The Biggest Gaps in Marketing and CX Today17:00 From 10 Blue Links to AI Overviews: The Timeline of Discoverability22:00 How AI Overviews Are Changing Search Behavior23:45 Three Shifts Defining the AI Search Revolution27:45 Is This the Death of the Website?28:40 Can We Track What People Search on LLMs?30:53 Does SEO Still Matter in an AI-First World?33:17 What Platforms Actually Matter Most Right Now37:00 Building Trust and Authority in the Age of AI Content40:30 The Content Supply Chain: Why Brands Struggle to Connect the Dots43:33 The New Metrics That Actually Matter for Discoverability45:26 Ad Buying and Sponsored Content in LLM Search48:05 The Next Challenges Every Brand Should Prepare For50:00 AI Assistants and the Rise of the AI Buyer54:25 The One Fundamental Truth About Human Search Behavior –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Send us a textStill rewriting everything your team writes "to sound more like you"? It's not your team—it's your system.If you're spending hours editing social posts, emails, and podcast promos because they just don't sound like you, this episode is your game-changer. Dawn Andrews reveals how to train AI and your team to write in your authentic voice—so you can stop being the bottleneck in your business. Learn the 3-pillar "Voice-First Content System" that saves you time, protects your brand, and actually scales your message. Whether you're DIY-ing or want the shortcut, this episode shows you how to sound like you (without writing every word).Grab the free guide: 10 Ways AI Will Make You a Better Leader. It includes the exact prompts Dawn uses to train AI and her team. Ready to go deeper? Join the AI for Founders Community and stop content bottlenecks for good.Key Takeaways:Train AI to Mirror Your Voice: Use your own writing samples to create a "voice fingerprint" and finally ditch generic AI-speak.Build a Voice Bible: Create a living document that outlines your tone, do's & don'ts, and sample copy—so your team and tools aren't guessing.Repurpose Like a Pro: Turn one insight into 10 pieces of content with a simple AI-powered framework.Automate Without Losing Your Soul: Plan 90 days of strategic content that sounds like you and gets done without you.Stop Micromanaging, Start Leading: Your content should reflect your leadership, not drain it.Resources & Links:Download 10 Ways AI Will Make You a Better LeaderJoin Community AI for FoundersUpcoming Workshop: Voice Bible Build & Test Day (Oct 25) — Only 10 spots!Related Episode: Episode 72 How Female Founders Delegate Like a CEO Before They Burn OutWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
It's Fall /25 and Instagram is testing algorithm updates that could change how often you show up in front of your ideal clients.In this episode we talk about how this change could be good for business, rage bait, the rise of AI-generated content and actionable tips for enjoying your time spent online and protecting yourself from brain rot.➡️ Join Make Content Quick - Tuesday co-working and accountability: https://parkdale-republic.thrivecart.com/create-content-quick/➡️ The Hank Green Video I mentioned: https://www.tiktok.com/@hankgreen1/video/7561220435745049886?lang=enThis one's part digital detox, part Instagram strategy. Listen now if you want your social media to feel like a place you want to hang out—so your business content reflects that energy too.✨ Keywords: social media marketing, business, Sora, AI Generated content, Instagram updates.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new
In this episode of Hashtag Trending, titled 'Project Synapse,' host Jim Love, along with Marcel Ganger and John Pinard, dive into the evolving concept of a 'Company of One.' They discuss the potential of AI to automate various business roles and the emergence of individuals running entire businesses single-handedly with AI agents. The conversation also touches upon the challenges and societal implications of such advancements, including those related to job displacement and universal basic income. The panel also examines the latest developments in AI video generation technologies like Sora 2 and VO 3.1, Google's integration of video into its tools, and the potential for AI-driven operating systems. Amid these discussions, there's a light-hearted exploration of personal interests and capabilities in the realm of technology and science fiction. 00:00 Introduction to Hashtag Trending 00:04 Exploring the Concept of a Company of One 01:01 The Role of AI in Modern Business 01:20 Challenges and Realities of IT Projects 03:15 Reddit: The Social Media Cage Match 04:22 The Rise of AI Agents in Business 08:27 Purpose and Vision in Business and Education 17:33 The Future of AI and Its Societal Impact 26:55 The Evolution of AI and Science Fiction 35:36 The Popularity of Audiobooks 37:09 Google's Video Innovations 37:52 Advancements in AI Video Tools 42:32 Ethical Concerns in AI Content 47:35 The Future of Operating Systems 51:32 The Role of AI in Content Creation 01:06:57 Economic Implications of AI 01:08:58 Show Wrap-Up and Viewer Engagement
As OpenAI's chip spree rolls on, Danny Fortson and Katie Prescott ask the question – are we already in an AI bubble? And they hear from Cloudflare CEO Matthew Prince about AI content wars and making LLM's pay for the content they use. Image: Getty Hosted on Acast. See acast.com/privacy for more information.
In this episode of Hashtag Trending, host Jim Love dives into the latest AI and tech news. Topics include OpenAI's Sora2 2 breaking user records, Elon Musk's Xai unveiling Grok Imagine, Google's impressive VO 3.1 updates, and misinformation about Xbox on social media. Microsoft's new ‘Help Me' tool for tracking AI use in the workplace is also discussed, along with Germany's ongoing transition to open source software and India's AI developments potentially impacting its call center industry. Listen to understand how these advancements are reshaping the tech landscape. 00:00 Introduction and Overview 00:34 The Rise of AI Video Tools 01:26 Controversies in AI Content 03:57 Xbox Rumors and Misinformation 05:22 Microsoft's AI Benchmarking Tool 07:10 Germany's Open Source Shift 08:52 India's AI Industry and Call Centers 10:23 Conclusion and Sign-Off
Modern AI content platforms use sophisticated systems to create podcasts, videos, and articles by extracting brand voice, generating scripts, and automating distribution across multiple channels—freeing up time and energy for business owners.To learn more, visit https://www.NewMediaLocal.com New Media Local City: Baltimore Address: 1 E. University Parkway Website: https://newmedialocal.com
Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? The answer is no.Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience.In this episode, I'm walking you through my two-stage editing process for AI-generated content. You'll learn how to use in-tool refinement to improve AI's output before you even start manual editing, how to review content for messaging, voice, story flow, and style, and—most critically—how to fact-check everything before it goes live. Sound good? Then let's start talking copy.__________________________________________EPISODE 163.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!
You've seen the promises: “300 posts in a day” or “an entire month of content in 30 minutes.” And yes, AI makes it possible—but here's the problem: more content doesn't equal more visibility.What actually matters is resonance. If your message isn't landing, no amount of posting will fix it.In this rant-style episode, I'm sharing why visibility without calibration is just noise, and how to use AI the right way—so it sounds like you and helps you build momentum instead of burnout.Here's what I cover:Why “more” isn't the answer to your visibility strugglesThe biggest lie the online space keeps feeding entrepreneursHow AI is a mirror, not a magic wandWhat calibration really means (and why it changes everything)My own story of feeling like an imposter at a tech event—and the clarity that shifted everythingThought leadership episode:>>Your Next Steps:Train AI to sound like you (in under 2 hours) with BrandCalibrator™ Grab the Ease & Alignment with AI bundle (FREE until Oct. 12)Register for the FREE Her AI Era SummitLet's chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Get visible without social media Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodc
Get the exact blueprint to Build A Content Engine Like Dan Koe (Prompts Included): https://startup-ideas-pod.link/content-engine Join me as I chat with Dan Koe where he shares his content creation system that allows him to efficiently produce high-quality content across multiple platforms. He explains how he uses Twitter as a testing ground for ideas, then repurposes successful content for newsletters, YouTube videos, and other social platforms. Dan demonstrates how he uses AI tools to research topics, generate content ideas, and analyze successful content structures without sacrificing his unique voice and perspective. Timestamps: 00:00 - Intro 02:09 - Overview of AI Content Engine 04:45 - How Dan generates newsletter ideas 10:32 - Using Twitter as a litmus test for content ideas 14:19 - Tools Dan uses to find viral content 36:32 - Dan's AI Workflow and Prompts 21:01 - Daily content creation routine 26:06 - Discussion about visual assets in content 32:20 - Creating Viral Content with AI (Prompt Breakdown) Key Points: • Dan uses a systematic approach to content creation, starting with Twitter posts to validate ideas before expanding to other platforms • He leverages AI tools (primarily Claude and ChatGPT) to research, summarize, and generate content ideas • His weekly workflow includes writing newsletters that become YouTube videos, and creating 2-3 social media posts daily • Dan uses specific AI prompts to analyze high-performing content and create frameworks for replicating successful formats The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND DAN ON SOCIAL Dan's Newsletter: https://letters.thedankoe.com Youtube: https://www.youtube.com/@DanKoeTalks X/Twitter: https://x.com/thedankoe
Tim Moore returns to discuss the essential roadmap to AI content creation (00:00).Tim and Peter break down the first 3 core frameworks from Tim's new white paper, exploring the rise of the curator economy, the commoditization of content, and the impact of AI on storytelling and production workflows (02:45).Then, They dive into the other 3: the changing shape of content, from linear to interactive experiences, intuitive interfaces, and content at the speed of thought (35:34).Tim Moore is the CEO and Co-Founder of Vū Technologies.You can learn more about Tim and connect on LinkedIn.You can read the white paper, The Future of AI Content Production here.Follow the Virtually Everything! Podcast on Instagram.If you want to send an email with feedback or show suggestions, you can reach us at virtually.everything@vustudio.com.Otherwise you can:Find Peter on LinkedIn.Here's the 20% you need to know about this episode:AI is taking over content creation—are you ready to adapt or get left behind?Why the “creator economy” is DEAD and the “curator economy” is the new gold rush!Content is now officially disposable.The new face of content is liquid, and boundless—are you ready?Your next creative brief needs a transmedia strategy.Human creativity is still the X-factor.-------------The Virtually Everything! Podcast is presented by Vū Technologies. #VuStudio #ContentAtTheSpeedOfThoughtBye for now! Hosted on Acast. See acast.com/privacy for more information.
In this episode of "Father and Joe," hosts Father Boniface Hicks and Joe Rockey dive deep into the fast-evolving world of artificial intelligence and its implications on human relationships. With AI becoming an integral part of our lives, it's crucial to understand its impact, especially on the sanctity and quality of human connections. Father Boniface and Joe explore the nuances of trust within relationships in an age where AI can imitate human behavior with uncanny precision. Can technology ever replicate the profound depth of human relationships? Join the hosts as they discuss the dangers of blurring the lines between genuine human interaction and AI-powered communication.The episode looks into the potential pitfalls of AI-generated content and how it may compromise our ability to discern truth from fiction. Our relationship dynamics, whether personal or professional, rely heavily on the trust and authenticity that AI may challenge. This conversation underscores the importance of maintaining robust in-person relationships and developing skills to ensure what we perceive as real is indeed so. Father Boniface touches on the philosophical and theological aspects of these changes, calling listeners to reconsider the value of human connections that transcend mere transactional interactions.Joe brings to light the effects seen in the business and social landscapes, where AI is often used to automate everything from advertising to customer interactions. The hosts discuss the potential saturation and diminishing quality of AI-generated content, which could cause a decline in meaningful human engagement.As Joe and Father Boniface navigate these complex ideas, they challenge listeners to enhance their "relationship muscles" and prioritize cultivating genuine human connections. Whether it's strengthening existing bonds or repairing broken ones, they highlight the critical need for human interaction in our technology-driven world.Tags: Artificial Intelligence, AI Impact, Human Relationships, Trust, Technology and Humanity, Father and Joe, Podcast, Spiritual Guidance, Relationship Skills, AI Concerns, Authentic Connections, Digital Age, AI Content, Communication, Human Interaction, Father Boniface Hicks, Joe Rockey, Personal Development, Spirituality, Theology, AI Challenges, AI Future, Business Impacts, Social Media, Online Interactions, Human Connection, Life Skills, Technological Growth, AI Ethics, Digital Communication, AI Algorithms, Relationship Dynamics, Trust in Technology, Spiritual Reflection, Real vs Fake, New Technology, Human Creativity, Generative AI, AI in Society, Faith and TechnologyHashtags: #ArtificialIntelligence, #AIImpact, #HumanRelationships, #TrustIssues, #TechAndHumanity, #FatherAndJoe, #PodcastTalk, #SpiritualGuidance, #RelationshipSkills, #AIFears, #DigitalConnections, #AIContent, #TrueCommunication, #HumanInteraction, #FatherBonifaceHicks, #JoeRockey, #PersonalGrowth, #Spirituality, #TheologicalTalk, #AIChallenges, #FutureTech, #BusinessImpact, #SocialMedia, #OnlineInteractions, #RealHumanConnection, #LifeSkills, #TechGrowth, #AIethics, #DigitalCommunication, #AIGeneration, #RelationshipDynamics, #TechTrust, #SpiritualReflection, #RealVsFake, #NewTech, #HumanCreativity, #GenerativeAI, #AISociety, #FaithAndTechThis line is here to correct the site's formatting error.
Have you noticed that podcast guesting doesn't deliver the same results it used to? Maybe you've been showing up on great shows, sharing your expertise, and yet… the leads, clients, and opportunities aren't flowing the way you expected. That's because the industry has shifted. And if you're still approaching podcast guesting the way you did 3 to 5 years ago, you might be putting in effort without seeing the return on investment. In episode 459 of Amplify Your Success Podcast, I break down 3 big shifts in the podcasting landscape that are dramatically changing the ROI of podcast guesting. When you understand these changes—and adapt your strategy—you could unlock new opportunities to boost visibility, authority, and client attraction without wasting valuable time. If you're ready to get more from every interview and stop spinning your wheels, this episode will give you the clarity you need. Key Takeaways: [03:41] Why podcast guesting results have diminished over the last few years [06:28] How audience listening habits and attention spans play into many experts seeing fewer leads from their guest appearances [10:55] Why the growth of new podcasts has actually led to three problems for hosts and guests [14:40] What hosts expect from high-value guests (and how this has led to a rise in less bookings on popular shows.) [00:18:17] What to do differently so your interviews convert into opportunities [00:21:02] How to position your message to adapt to today's noisy visibility landscape [00:24:11] Why embracing, and adapting to, these market shifts keeps you relevant and in demand Resources Mentioned in This Episode: Suspect you could be squandering your guest appearance ROI? Download my FREE 17 Mistakes Guests Make That Cost Them The Lead & Client Scorecard so you can avoid these common mistakes, as a guest expert, and start seeing better results. Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here
In today's MadTech Daily, we discuss Verve Group acquiring Captify, Meta Seeking AI content deals with media firms, and China dropping its Google antitrust case.
In this Short, Harper Carroll, leading AI educator and creator, shares her journey from technical guides to 400,000+ followers. She discusses why authenticity beats flashy content, how she found her unique style, and why Rick Rubin's creative philosophy shapes her approach to content creation. What You'll Learn: How to build authentic educational content The balance between technical and accessible content Why calm presentation can outperform flashy edits Effective content planning and production ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery Where to find Harper: LinkedIn: https://www.linkedin.com/in/harpercarroll/ Website: https://www.harpercarroll.com/ Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the Portland Trail Blazers' $4.25 billion sale to the Dundon Group, ESPN's record-breaking WNBA viewership numbers averaging 1.3 million viewers, and how AI-powered content creation tools are transforming media production - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google's AI Max and how they're reshaping the future of online marketing.You'll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.In This Episode:- SEO in the age of AI- Content quality and distribution strategies- How AI Max has impacted Google ads- The future of media buying and data flow- Optimizing landing pages and the post-click experience- Why aligning marketing and sales is critical - How to optimize data flows & micro conversions for better leads- Targeting the right customers with AI- Case study on the impact of dedicated landing pages- How to get in touch with Andrew MillerMentioned In the Episode:Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/Previous episodes on landing page optimization:https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/ https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple:
From texting workflows and estimate calculators to Google's four-result “Monopoly board,” Phil shows how better ops beat “more leads.” We dig into retargeting your ignored database, the five metrics that matter, and how AI/LLM authority content will shape the next decade. Whether you run HVAC, plumbing, gutters—or manage 1,800 units—these tactics turn chaos into pipeline. Watch to level up your home service marketing today.Connect with Phil RisherWebsite: https://phlashconsulting.com/ Chapters:00:00 – Introduction 07:19 – Two big fixes: ROAS visibility + lead management 09:11 – Text-first workflows that boost response & bookings 13:37 – Chat-to-text widgets & estimate calculators that convert 22:10 – Google “Monopoly board”: LSA, Search Ads, Map Pack, SEO 24:26 – Content flywheel from real customer calls (They Ask, You Answer) 27:21 – AI search & becoming the local authority with content 38:28 – Scaling ladder & PE honey holes (retargeting) 44:45 – Gino Wraps it Up We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)
#AI tools #marketing #automation #trustinAI #contentcreation #AIplatforms #salesstrategies #digitalmarketing #AIcapabilities #humaninteraction #businessgrowthSummaryIn this conversation, Wes Schaeffer and Roger discuss the significance of AI tools in marketing and sales. They explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business growth. The discussion emphasizes the importance of building trust in AI, understanding its limitations, and the practical applications of AI in enhancing marketing strategies. They also highlight the need for businesses to embrace AI technology to stay competitive in the evolving digital landscape.Takeaways— AI tools are essential for modern marketing strategies.— Building trust in AI is crucial for effective communication.— Understanding different AI platforms can enhance content creation.— Practical applications of AI can streamline business processes.— Free AI tools provide a great starting point for businesses.— Embracing AI technology is necessary for staying competitive.— AI can help create unique content that reflects individual styles.— Overcoming confusion about AI is key to successful implementation.— Investing time in learning AI tools pays off in the long run.— Marketing agencies must adapt to the changing landscape of AI. TitlesUnlocking the Power of AI ToolsNavigating the AI Landscape for BusinessSound bites"Free's always good.""Pick one, run with it.""It's a brave new world."Chapters00:00 Introduction and Background01:19 The Role of AI in Sales05:00 Understanding AI Confusion07:07 Creating Personalized AI Content10:34 Free Tools for AI Content Creation13:09 Choosing the Right AI Tool18:11 Practical AI Implementation19:08 Introduction to AI and Prompt Engineering21:23 Analyzing Writing Styles with AI24:01 Utilizing AI for Content Creation26:47 Training AI on Personal Voice29:39 Building Your Unique Voice with AI31:36 The Future of Content Creation and Marketing33:44 Custom AI Tools for WritingUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
Is all that content you're putting out actually doing anything or just adding to the noise? Mike Koenigs has been creating content that converts longer than most of us have been online. He's a five-time founder with multiple exits, 19 books (including a WSJ bestseller), and decades of helping entrepreneurs turn attention into revenue. And in this conversation, he breaks down why the old rules of content no longer apply. We talk about the trap so many creators fall into (chasing likes, followers, and attention for attention's sake) and why that strategy is dead in the water if there's no conversion on the other side. Mike shares how to stand out in a sea of AI-generated noise, why founder-led brands are the most defensible asset in any business, and how to make sure your content actually drives revenue. He also walks you through his brilliant “$1,000 Cup of Coffee” method for qualifying high-ticket clients and the simple six-part framework he uses to reinvent founders and their brands. If you're feeling stuck in the content hamster wheel (or just want a smarter way to grow) then this episode will show you how to create stuff that actually moves the needle. Tune in now and get ready to rethink everything you thought you knew about content. — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. — Key Takeaways: 00:00 Intro 02:26 What you're missing when creating content 05:19 Content marketing then and now 08:31 Let's talk about AI-produced content 22:40 The six Ms 39:21 The importance of accepting (and celebrating) your past 42:40 The $1,000 cup of coffee 51:04 “If you could spend 95% of your time doing one thing, what would it be?” 58:18 Why you need your own equivalent of a TED Talk — Additional Resources:
AI is everywhere right now — writing blogs, captions, even creating full video content. On the surface, it sounds like a dream: an endless stream of polished marketing without you lifting a finger. But here’s the truth… AI content won’t grow your practice. Why? Because patients don’t just connect with information — they connect with you. When your marketing voice gets replaced by AI, trust gets built with the wrong thing. And that disconnect shows up where it hurts most: conversion and retention. In this episode, I’ll break down: Why AI content alone won’t bring loyal, long-term patients. The hidden danger of abdicating your marketing (vs. delegating it). The real role content plays in building trust before a patient walks in. A simple 4-step framework for using AI without losing your authentic voice. If you’ve ever been tempted to let AI take over your marketing, this episode is a must-listen.See omnystudio.com/listener for privacy information.
Boost productivity and visibility with AI tools tailored for local SEO, marketing, and automation. The future of marketing is AI-powered, make sure you're business doesn't get left behind. In this episode of SEO Tactics, we unpack a lineup of powerful AI tools designed to elevate your business. From automated review management to AI-powered ad optimization, learn how these platforms can save you time, improve customer engagement, and help you dominate local search. Whether you're a small business or a marketing agency, this episode delivers actionable insights and recommendations from hands-on experience with tools like BirdEye, MailChimp, BrightLocal, Jasper, and more. What You'll Learn How AI tools can streamline local SEO, review responses, email marketing, and content creation The pros, cons, and real-world use cases of platforms like BirdEye, Podium, Jasper, ChatFuel, BrightLocal, and more Insider tips on using AI-driven chatbots, voice search optimization, and ad automation to boost customer conversion Get a free SEO audit at LocalSEOTactics.com and reach out to chat about the best-fit tools for your goals.
Send us a textTrust has become the scarcest resource in the digital marketplace. As consumer skepticism grows and advertising costs skyrocket, brands are discovering that third-party validation isn't just nice to have—it's essential for survival and growth.Digital growth strategist Tye DeGrange pulls back the curtain on how affiliate marketing has evolved from a misunderstood, often maligned tactic into a sophisticated trust-building ecosystem. "Affiliate is probably the most misunderstood and the most underrated part of performance marketing," he explains, detailing how his agency Roundbarn Labs has helped technology companies like Nextdoor, MetaQuest, and Grammarly build authentic performance marketing programs that deliver measurable results.The conversation takes a fascinating turn when exploring the intersection of AI and affiliate marketing. Brands are now seeking partnerships not just to reach consumers directly but to secure citations in AI systems like ChatGPT and Google's various LLMs. With AI-generated influencers gaining millions of followers (sometimes without disclosure), the premium on genuine human connection continues to grow. DeGrange predicts platforms facilitating authentic communication—particularly YouTube—will dominate by 2025 precisely because they're difficult for AI to replicate convincingly.For founders and marketing leaders, DeGrange offers practical guidance on when to implement affiliate strategies (typically after achieving product-market fit, around the $5M revenue mark) and how to approach matchmaking between brands and potential partners. The key? Authentic alignment that audiences can feel. As he puts it, "Kim Kardashian might be great for skincare, but maybe not for a tire company." This thoughtful approach to partnerships creates the foundation of trust that makes modern affiliate marketing effective.Ready to transform your marketing strategy from chasing clicks to building authentic trust? Listen now to discover how performance marketing can scale both your reach and your credibility in an increasingly skeptical digital landscape.
Is Reddit the most overlooked - and potentially most powerful - marketing platform for eCommerce brands today? This week, I'm joined by my friend Danny Kirk, founder of ReddiReach, to explore the high-risk, high-reward nature of Reddit marketing, why it's different from any other platform, and how generative AI is reshaping how people find and trust brands. Listen in as we talk about how to market on Reddit without getting roasted, how LLMs are changing search and discovery (and what you can do about it), and why Danny's company is betting big on GEO - Generative Engine Optimization. We also dive into Danny's philosophy on productivity, managing team growth, and choosing the right business size for your goals. If you've ever wondered how to build a fulfilling business that doesn't eat your life, this one's for you. You can find show notes and more information by clicking here: https://bit.ly/4fbdgwS Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
In this episode of The Note Closer Show, Scott Carson welcomes Thomas Black, MD, and Cole Oliver, the driving forces behind BlackRidge Capital, to delve into the intricacies of capital raising and navigating today's dynamic markets. Discover their unique insights on building investor relationships, managing risk, and identifying opportunities across various asset classes from someone who has raised over $100 million in private capital and exited over 30 different funds.Key Points Covered:BlackRidge: Focuses on strategic, value driven raising.Authenticity & transparency is key.Operations over marketing.Prioritize safety & predictable cash flow.Managed market challenges w/ communication.Preferred asset classes: industrial, raw land, distressed debt, affordable housing.Due diligence: Assess leadership & risk skills.Geographic focus: High-growth Texas, tax-efficient states.Avoid overpromising & understand deal pitfalls.AI: Content, analysis, client outreach.Invest in value.Thomas and Cole offer invaluable insights into raising capital, navigating the markets, and building lasting investor relationships. By emphasizing authenticity, strategic risk assessment, and transparent communication, BlackRidge Capital is poised to continue its success.This provides a high-level overview of the key topics discussed in the podcast. If you want to learn more, listen to the whole episode and visit BlackRidge.financial.Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes PinterestBook a call with Scott today at HTTP://TalkWithScottCarson.com to see if 1:1 Note Coaching is right for you!
What happens when AI starts generating content for everyone—and no one wants to watch it?In this episode, MSNBC's Chris Hayes and ad tech veteran Antonio García Martínez join a16z General Partner, Erik Torenberg to unpack the shifting economics of attention: from the rise of “AI slop” and spammy feeds to the difference between what we want to pay attention to and what platforms push on us.They explore:How AI changes what gets created and what gets seenWhy internet ads still mostly suckThe return of group chats—and the slow death of mass cultureBased on Chris's new book The Sirens Call, this is a candid look at what AI might amplify or break in our online lives. Timecodes:0:00 Introduction 1:47 Meet the Guests: Chris Hayes & Antonio Garcia Martinez3:01 The Economics of Attention & AI Slop6:38 Acquisition vs. Retention: The Attention Challenge10:01 Fame, Identity, and Social Media Fragmentation13:21 The Group Chat Solution & Privacy16:01 Business Models, Community, and Technology19:01 Mass Culture, Fragmentation, and the Algorithm23:01 Ad Tech, Personalization, and Advertising Effectiveness29:01 The Future: AI, Growth, and Abundance Resources: Find Chris on X: https://x.com/chrislhayesFind Antonio on X: https://x.com/antoniogmLearn more about Chris' book ‘The Sirens' Call': https://sirenscallbook.com/Learn more about Antonio's book ‘Chaos Monkeys': https://www.harpercollins.com/products/chaos-monkeys-antonio-garcia-martinez?variant=32207601532962 Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.
It's the monthly question time again, and this month we talk about what's going to happen when AI is only left with AI-generated content to consume, our thoughts on ad-blocking as people who used to subsist on ads, how to blog about a tech project, why you shouldn't listen to podcasts (or maybe anything) on Spotify, a whole bunch about electricity and power supplies, why geolocating sometimes gets weird, the surprising prevalence of WhirlyBall even 30 years later, plus tidbits about Cheerwine, bears, and a bunch of other stuff.Support the Pod! Contribute to the Tech Pod Patreon and get access to our booming Discord, a monthly bonus episode, your name in the credits, and other great benefits! You can support the show at: https://patreon.com/techpod