Roof Coating Life™ | Commercial Roof Coatings, Roof Coatings, Roof, Roofing, Roof Restoration, Fluid Applied, Roof Rabbit

Todays episode is a mobile recorded recap of my thoughts on the 2023 IRE tradeshow in Dallas TX.  This years show solidified what I have been preaching for years when it comes to the growth of Fluid Applied Roofing systems and the future of it in commercial roofing. ——   Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife    Roof Rabbit™ ordering at RoofRabbit.com   

Quick Marketing Tip: Facebook Groups (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Quick Marketing Tip: YouTube  (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Quick Marketing Tip: Uniqueness (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Quick Marketing Tip: PPC (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Quick Marketing Tip: Repeat Business (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Follow along today to get a first hand look at the story of the Roof Tube and the man behing=d the amazing game changing tool. Jake Burns takes us on a journey from his entry into the industry and the trials and mindset that he had to build to be successful in the coatings industry.  Jakes product has now started to infiltrate every facet of coatings and is being used by coatings industry as a standard for applying mastics and butter grade products in a quick yet controled & duplicatable manner. Check out Jake's social media platforms under "The Roof Tube"

Quick Marketing Tip: DIRECT MAIL (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Quick Marketing Tip: UTILIZING TESTIMONIALS (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

When you turn a roof from a darker color to a bright white one all while sealing all points for air/vapor to escape you open up yourself to creating condensation issues. Interior inspections & knowing what's going on inside a building can help fix these issues before they even happen, & knowing that early on can be a huge advantage when dealing with building owners & managers. Coating a roof can and will move dew points and can change the overall performance of a buildings envelope.  Understanding this from the start is great knowledge to have. ——   Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife    Roof Rabbit™ ordering at RoofRabbit.com 

—— ROAD TRIPS:   Quick Marketing Tip: Gotta be Relatable (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

The multitude of options and methods available to do moisture detections in your pre job inspection or contingency contracts is vast. Knowing how to do which option or using multiple options can be the difference between a profitable project or a nightmare. Listen in as we talk on different options and your poosibilities. ——   Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife    Roof Rabbit™ ordering at RoofRabbit.com   

——   ROAD TRIPS:   Quick Marketing Tip: Q & A (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

In todays episode we are going to go basic but important. We are going to be discussing common roof issues that you will find on the most common roof substrates out there. Knowing what's there and what to look for gives you a heads up on how to deal with them & making sure you bid accordingly. Sometimes the little basic fundamental things can make or break the bottom line on jobs.  Its always best to learn from others mistakes. ——   Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife    Roof Rabbit™ ordering at RoofRabbit.com   

Breaking into the commercial sector is accomplished quickly & easily by using service & repairs. Incorporating a true service program is a great way to build your local rapport & start getting service work that can lead to full restorations & reroofs. Today we discuss best practices & what you need to do to set up a profitable service department. —— Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife  Roof Rabbit™ ordering at RoofRabbit.com 

**Don't miss Chad's announcement inside of this episode. {{Spoiler alert... you can score $750 OFF your brand new Roof Rabbit with our biggest sale ever by using the coupon code below!}} Back to the podcast... The end of the year (and cold weather) is in sight, Boss. Let's cover some sales strategies to help you close out 2022 with success: We're talking year end discounts, free winter prep inspection, post storm inspection, and what we like to call our repair/extend/restore method. Today's topic will help you increase year end sales and start your 2023 season with a bang. ------------- Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin/com/in/roofcoatinglife **Roof Rabbit ordering at RoofRabbit.com - USE CODE: BLACKFRIDAY to score $750 off your new Roof Rabbit (while current stock lasts!)     

Our industry is witnessing amazing growth due to a handful of issues: Supply chains, energy demand and regulatory agencies all are driving factors in the roofing industry. The ability of fluid applied roofing systems to navigate the supply chain issues help lower our energy demands and fit the needs of regulatory agencies has been a key to some of our success. In today's episode we discuss all of these and what's driving our industry. —— Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife  Roof Rabbit™ ordering at RoofRabbit.com     

A proper Scope of Work (SOW) can make your jobs go smoother, payments more timely & limit your overall liability if leveraged properly.  Today we discuss how keeping things to the point, clear & concise on what's going to happen from start to finish makes jobs flow much smoother.   —— Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife  Roof Rabbit™ ordering at RoofRabbit.com   

Adam Araujo of Leadweb discusses their unique process & method of using a high tech approach of cold emails to supercharge appointments. He compares it to a modern day full electric drivetrain installed in a classic Mustang. When it's done right, it not only works great but it's looks & costs are something to be proud of as well. —— Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife  Roof Rabbit™ ordering at RoofRabbit.com   

Whether it's SMS, Email, Calls or if it's a combination of all of it, its the system as a whole that makes the wheels keep spinning. Nick Peret with PeakLeads.io has a dedicated focus in the commercial roofing world to help take your company to a new level.  —— Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife  Roof Rabbit™ ordering at RoofRabbit.com 

I'm often asked “what does it take to get into roof coatings successfully?” Although there is no silver bullet, there are a few things that will set you up for success if you will put them in place early on. In today's episode we will cover 10 items that will build you a great foundation to grow from. —— Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife  Roof Rabbit™ ordering at RoofRabbit.com   

We all know there is a cost associated with acquiring leads, much less leads that turn into clients. Knowing what each client actually costs you to move from marketing to job is a metric that all contractors should work on fine-tuning. The lower you can get that cost per client down to, the better off you are.  We dive into an example based off of a real world situation in today's episode of the Roof Coating Life™ podcast.  —— Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife  Roof Rabbit™ ordering at RoofRabbit.com   

Quick Marketing Tip: COMMUNITY INVOLVEMENT (Road Trips with the Rabbit Man) ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Quick Marketing Tip: SEO OPTIMIZATION (Road Trips with the Rabbit Man) ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Quick Marketing Tip: FACEBOOK RETARGETING (Road Trips with the Rabbit Man) ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Understanding the strong points of both recoating and reroofing can give you an advantage & if you choose correctly, allows you to set yourself up as the hero to your client. When should you choose to coat a roof? When should you just let the building owner know that their roof's not a viable restoration candidate & it's set up for a new reroof? We'll deep dive into these options in today's episode.   —— Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife  Roof Rabbit™ ordering at RoofRabbit.com 

Quick Marketing Tip: MOBILE OPTIMIZATION (Road Trips with the Rabbit Man) ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Do you have a safety plan in place? Do you do interior inspections as part of your safety plan? Do you make fall protection mandatory? Do you use equipment that is motorized & if so do you know the OSHA rules on using it? We cover these key points & more in today's episode of the Roof Coating Life™ podcast.  —— Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife  Roof Rabbit™ ordering at RoofRabbit.com 

Quick Marketing Tip: BUILD AN ALLIANCE (Road Trips with the Rabbit Man) ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Is it pressure, hose size, Mil thickness, pump size, or material temps that matter the most when deciding what tip you should use? Today, on the Roof Coating Life™ podcast, we're breaking down all of these things to help you decide what tip to choose when spraying your roofing materials.  ——   Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife    Roof Rabbit™ ordering at RoofRabbit.com   

Quick Marketing Tip: UTILIZING TESTIMONIALS (Road Trips with the Rabbit Man   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife    

Whether it's onsite water, power, or restrooms, how you plan can cost you $$$. Having enough spare parts, hoses & backup methods can make or break a job. Did you discuss the leak potential during the cleaning process? These are all things we will be discussing in today's episode.  ——   Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife    Roof Rabbit™ ordering at RoofRabbit.com     

Quick Marketing Tip: BLOGGING (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

Quick Marketing Tip: BUILD YOUR EMAIL LIST (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

Water containment and run off during a roof cleaning can be no big deal or it can be an absolute nightmare. Knowing rules, regulations and surrounding geography are all things that need to be noted during your pre-job start SOP. What will you do if there's an issue? How will you adapt? These are things we'll be discussing inside of today's episode.  ——   Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife    Roof Rabbit™ ordering at RoofRabbit.com   

Quick Marketing Tip: LEVERAGING SOCIAL MEDIA (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

Jason Greene, a 20+ yr fluid applied veteran from the Sunshine state of Florida stops by the Roof Coating Life™ podcast to share about the similarities and differences between the contracting/applications side and then transitioning into the distribution side of the industry. This conversation as a whole will help the industry level up the professionalism of the trade.  ——   Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife    Roof Rabbit™ ordering at RoofRabbit.com       

Quick Marketing Tip: USING REVIEW SITES (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

“World's Greatest Roofer” & brand influencer TJ McCormack stops by to talk on emotional connections in your content, reaching your consumer with your brand & other key methods to help you stand out from the crowd & build your commercial coating company or division. He also discusses ROI & what kind of content to spend your time on in this episode of the Roof Coating Life™ podcast.  —— Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife  Roof Rabbit™ ordering at RoofRabbit.com   

Quick Marketing Tip: GOOGLE MY BUSINESS (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

Collaboration is the quickest & easiest way to eliminate competition and dominate industry's. Find out how & why you should be giving jobs to your top competitors. If you can successfully deploy these tactics with 2-3 of your closest “perceived” industry competitors you raise your game, their game & your overall market's profit by all of you equally providing top tier service & products. ——   Connect with Chad at RoofCoatingLife.com or on Linkedin at linkedin.com/in/roofcoatinglife    Roof Rabbit™ ordering at RoofRabbit.com   

Quick Marketing Tip: STORM TRACKING APPS (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

Josh Nickles joins Chad this week and touches on culture, as well as how he has witnessed the Coatings Industry change over the life of his career in it. With some off the cuff humor, as well as changes they would both like to see in the industry, this episode is a great one. Chad and Josh also dig into finding a mentor and being willing to reach out to other peers in the Industry to help you learn. We are all better if we lift each other up. With large companies the size of Tecta America pushing for higher quality and education in the Fluids Sector, we have a bright future ahead of us. ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

Quick Marketing Tip: COLD CALLING (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

Last week we talked about metal roof inspections. This week, it's all about the steps that you need to accomplish during an inspection on a flat roofing system. We focus on single plys, whether that's Tpo, EPDM, Pvc, or on Mod Bit and asphalt Bur's. This is part 2 of a 2 part series designed to equip you on things you need to note & cover during your inspection with the building owner that will save you headaches & make you better profits.   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

We're breaking down the bare necessities that you need to know about when it comes to doing metal roof inspections. These steps can not only make you more money, but they will set you apart from your competition when the building owner sees the value of what you're doing. ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

In this episode we discuss the things that really matter when you're choosing products to match up to the project you're looking at. Knowing the different chemistries and where their specs differ is key to helping you pick the best one for the job. You can eliminate a lot of cheap products when you understand how the premium products are built and perform. —— Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

This week's episode is a discussion about the different aspects that affect the efficiency of your spraying roofs. From application techniques, to tip height/distance, application speeds, stitch lines, posture, wand length, sizing tips, & fluid pressure.  All of these are driving points for your efficiency and ultimately, your bottom line. ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

It's all about technology this week on the Roof Coating Life™ podcast. Chad shares the way that technology had changed the available products that you the contractor now have access to in the fluids industry. The magnitude of chemistries and hybrids out there today is mind blowing. Tune in to hear about the pros & cons of each & find out what's available to help meet your clients' needs. Chad also briefly covers some of the issues the industry is witnessing, as well as things to look for to see if a roof is a candidate. ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Silicone expert Fred Wolfe of Everest Systems joins host Chad Hedrick, to discuss the current state of the coatings industry from a manufacturer's standpoint, as well as the short term outlook on the state of the coatings industry. Fred and Chad also share some best practices that contractors can do to help capitalize on potential opportunities and some differences in the 2 different chemistries of silicone Oxime & Alkoxy. With 25+ yrs in the coatings industry, Fred brings a wealth of knowledge that everyone can use to help increase their bottom line.    ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife  

Today's episode is the origin story of the now Industry known Roof Rabbit™ spraying equipment. Chad takes you back to the initial job that inspired the first attempt at creating his equipment. Albeit functional it wasn't very user friendly or maneuverable, so after many years of it residing in a warehouse he resurrected it and used it on a large re-coat. Flash forward & that job is what gave him the dream of streamlining the machine and making it super user friendly and duplicatable. The Roof Rabbit™ is now patent pending & used on millions of sq ft annually.   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife