Social Post

Networking develops the skills of self-leadership, self-awareness, and self-management all of which give you the momentum you need to develop a powerful network that gets results. Carolyn has even written a book on the subject, and you can find it here: https://lnkd.in/ddkNfPg (https://lnkd.in/ddkNfPg) You need to find the strategies that work for YOU! Identifying your strengths and knowing what to walk away from will take some time. It’s important to actually spend that time and do those things, or else you’ll have too small a sample to accurately determine whether or not your networking techniques are paying off. As you explore different ways to network, modify them according to your personality and schedule. If you’re an introvert and casual mingling feels like being thrown in a pit of vipers, why not try more structured in-person networking? (For example, some events are small enough that everyone gets to introduce themselves to the group. This makes it more likely that people will seek you out later when there’s mingling.) If you love giving advice online but also are disciplined about getting away from your electronic devices, why not https://meetedgar.com/blog/introducing-facebooks-next-feature-new-way-broadcast-live/ (try Facebook Live to give advice), and answer questions in a designated time frame? If you’re an extrovert, and composing emails full of carefully crafted copy just isn’t your style, why not meet people face-to-face at events first, so your follow-ups over email can be more informal? Tune in for more tips! Your Turn! Share your biggest takeaways and tag @meetedgar on Twitter or Instagram. ----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing!

Join MeetEdgar and Kate McKibbin for a chat about Marketing Funnels! Kate loves helping people to create, launch and grow their own profitable and impactful online businesses (using funnels!)Kate is the founder of https://hellofunnels.co/ and she believes funnels can be something any business owner falls in love with. And all you need is 3 simple things; 1 - You need a simple + effortless way to sell your product (that actually works!) 2 - You need a step-by-step plan to drive more of your dream customers to it 3 - You need someone to help you skip over all the BS.. and just get it done! Your Turn! Share your biggest takeaways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Today we're joined by Josh Garofalo. Download his copy makeover guide here: https://swaycopy.com/freelance-as-a-business/ Josh believes when your copy misses the mark, you scare away would-be customers, even if you have the best solution. Instead of choosing you, your prospects buy from an inferior competitor who nails their messaging, or they plod along as they always have. I hate when better technology loses to better messaging or the status quo. That’s why you need copy that bridges the gap between their pain points and your SaaS product. Copy that catapults you out of the ‘me too’ ranks, aka the SaaS graveyard. And copy that says everything your customers need to hear in a voice they can relate to. Without this copy, you’re left with outbound sales, the odd referral, and luck. Hardly a winning strategy. Except here’s the thing — writing copy for a company like yours is difficult and not everyone can do it well.  It’s translation with a dose of persuasion. It’s transforming features your customers can’t wrap their heads around into lightbulb moments. It’s positioning your product as the obvious choice without insulting anyone’s intelligence. It’s a specialized skill and hardly a place for the generalist copywriter to dabble. If your SaaS product solves a painful business problem, I’ll bring the copy that sells it. Your Turn! Share your biggest takeaways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” You can find more from Mari and tune into her FB Livestreams here: https://www.facebook.com/marismith/ This episode will address the following most common questions regarding Facebook content marketing: * What should I post and when? * How can I optimize my content? * How is FB and Instagram marketing different? * What can I do to grab the attention of the average Facebook user? * Should I ever use paid ads? * Who should be on clubhouse these days?  Tune in for answers to these and other beyond-the-basics Facebook marketing questions and tactics to optimize your Facebook reach! Your Turn! Share your biggest takeaways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Today we dive into a fascinating conversation with http://demio.com/ (Ashley Levesque). As Director of Marketing at https://demio.com/ (Demio), Ashley is responsible for empowering scrappy marketing teams with the skills and confidence they need to run engaging events with their prospects and customers. She is dedicated to making marketers' lives easier and happier. If you want to read more and go further on her tips for keeping an engaged team, check them out here: https://learn.demio.com/6-ways-to-keep-your-marketing-team-engaged-in-2021/ And connect with Ashley more on LinkedIn: https://www.linkedin.com/in/ashleylevesque/  if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ -------------------------------------- If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday.

Jessica Williamson is the Founder of Ete Swimwear turned online business success coach. Learn more about Jessica Here: https://www.jessicawilliamson.com.au/ Hailing from a background in digital marketing and advertising, and with no formal training in fashion, Jessica launched Ete at just 22 years of age. With Ete receiving almost instantaneous success, having been invited to showcase at New York Fashion Week just one week after launching making its fashion week debut in September 2016. And that was just week one... Since launching Jess has grown Ete Swimwear to over 55,000 social media followers, has customers in over 46 countries and turned over more than 6 figures in her first year of business! Tune in to hear her story and tips on how to start, scale and stand out online and the goal-setting strategies she uses for success! Your Turn! Share your biggest takeaways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

In this episode, Sue gives actionable tips to build relationships and use social media to position yourself as an authority in your field. Have you been seeing everyone profiting on Instagram™ growing their followers and connecting to the right people who want to buy products and services? Well, you can absolutely do it too! Instagram™ might seem overwhelming, but it's actually pretty simple when you have the right strategy. If you're ready to show up on Instagram™ and start gaining engaged and excited Instagram™ followers and buyers, this is the episode for you! Sue's website: https://www.suebzimmerman.com/ Her first declaration to become the Instagram Boss that she is: https://www.youtube.com/watch?v=_SFFiqFh2Vo&feature=youtu.be Her Instagram courses: https://www.suebzimmerman.com/programs/ Connect with Sue on Instagram: https://www.instagram.com/theinstagramexpert/ Subscribe to her YouTube channel: https://www.youtube.com/user/suebzimmerman ____ Your Turn! Share your biggest takeaways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

What is this episode all about? Instagram followers that become customers! Elise dives into tips for writing copy, upcycling the video content you have to make sure you have social media that actually sells and you can have your best month ever. We also dive into TikTok for business. TikTok is a social media network that revolves around video sharing. TikToks are 15 or 60 seconds in length and can be created right in the TikTok App. The app allows for integration with other social media channels and you can create, edit, and share your videos right in the app itself without any outside video editing software or experience. Most people know TikTok for things like lip-syncing and dancing videos but the app is surging in popularity and many brands and businesses are adding it to their social media content strategy because of it. Today we’re going to share how https://www.tiktok.com/business/en-US/ (TikTok) works and the best ways to use it in your content marketing game plan. Last, she shares her copywriting tips to create a blog people actually want to read! Find out more from Elise here: https://elisedarma.com/ The master class that she chats about here: https://instagrowthboss.com/join Your Turn! Share your biggest takeaways and tag @meetedgar on Twitter or Instagram. ----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday  

Go further and connect with April: https://www.aprildunford.com/about April believes: You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now. Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your product’s “secret sauce” and then sell that sauce to those who crave it. Your Turn!Share your biggest takeaways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

This week on Social Post we are joined from a member of Team Edgar Tia Calvin. LEAD stands for Learn Experience As a Delegate. Our objective is to open our doors to students and recent graduates from marginalized communities and welcome them into the world of a tech startup. LEAD is a paid three month experience where you are assigned a functional team to work with and mentored by. Tia is our first delegate and is working with our marketing department so we are diving deep into her experience to give a little behind the scenes at MeetEdgar.  Get started for free! Sign up here: https://ed.gr/youtube Keep in touch with Team Edgar Twitter: https://twitter.com/meetedgar Facebook: https://www.facebook.com/MeetEdgar Instagram: https://www.instagram.com/meetedgar LinkedIn: https://www.linkedin.com/company/meet... Pinterest: https://www.pinterest.com/meetedgar/ Subscribe to our weekly newsletter:  https://meetedgar.com/get-the-dash

How You Can Tell If Your Blog Is Actually Working? Ryan Robinson of ryrob.com gets more than 4 million views on his blog and is here to share his strategy!  Optimizing your blog’s performance doesn’t end here. Monitoring stats like your bounce rate, for example, can help you identify even more places with room for improvement. Blogging has evolved over the years. At first, you just needed to have a blog. It really didn’t matter if your blogs were poorly written or functioned only to cram as many keywords in it as possible. Then, you needed to have a quality blog. Search engines began to focus more on high quality, valuable posts over keyword stuffing. So content creators had to refocus on writing content that would be of value to their audience. Today, you still need to be writing high-quality blogs that are valuable to your audience. However, you also need to write blogs that are socially shareable. Today, part of writing a successful blog means your blog needs to succeed on social media. And, we don’t mean deciding that your blog strategy is to “go viral.” This means optimizing your blog post so that it stands out in social feeds, entices your followers to read more and is so engaging that readers want to click share after they’ve read it! If you want to make your blog posts share-worthy, make sure to tune in. for Ryan's tips!  Get started for free! Sign up here: https://ed.gr/youtube Keep in touch with Team Edgar Twitter: https://twitter.com/meetedgar Facebook: https://www.facebook.com/MeetEdgar Instagram: https://www.instagram.com/meetedgar LinkedIn: https://www.linkedin.com/company/meet... Pinterest: https://www.pinterest.com/meetedgar/ Subscribe to our weekly newsletter:  https://meetedgar.com/get-the-dash

If your clients are searching for you online, you want to make sure they see you as an expert in your industry. Providing value and sharing relevant tips on Instagram will showcase your expertise and can help sell you to future clients. Alex Beadon breaks down the strategy she uses to sell and establish her courses and business on Instagram. She is the founder and creator of GramSlam and Project storyline and has helped thousands get their Instagram strategy working for their business, and not the other way around. We chat today about how it can take some time to build trust online so providing value is one way to build up that trust in you and your skillset. This is a way to differentiate yourself from the competition and build credibility as an expert. The more you share, the more your followers will trust you and be willing to pay you for services! Selling on Instagram might not be as direct for freelancers as it is for brick and mortar or product-based businesses but Instagram can still play a role in your sales process and I cannot wait for you to hear how she uses her wall of "Sell-ebration" to bring her community together during a launch. Get started for free! Sign up here: https://ed.gr/youtube Keep in touch with Team Edgar Twitter: https://twitter.com/meetedgar Facebook: https://www.facebook.com/MeetEdgar Instagram: https://www.instagram.com/meetedgar LinkedIn: https://www.linkedin.com/company/meetedgar/ Pinterest: https://www.pinterest.com/meetedgar/ Subscribe to our weekly newsletter: https://meetedgar.com/get-the-dash

Dan Knowlton is one brother part of the Knowlton Marketing Company, a multi-award-winning Kent-based Video & Social Media Marketing Agency. Most marketers understand the power of social media. They get that it’s filled with audiences who match your ideal buyer personas, and a presence on social media is expected of any brand today. Adding video to the mix makes for a pairing that can elevate the trajectory of a brand. Dan shares the things to think about before and during a video marketing campaign that will lead to success and return on the investment you put into making that video. Lights, camera, action! Are you ready for your close-up? Videos are no longer the hottest trend on social media. They are the norm. Your audience expects and might even prefer video to other forms of social media content. The facts speak for themselves. Consider this: Social media posts with video have https://offers.hubspot.com/video-social-media-marketing (48% more views) Marketers who use video grow revenue https://offers.hubspot.com/video-social-media-marketing (49% faster) than non-video users 82% of users watch https://www.socialmediatoday.com/news/40-video-marketing-statistics-for-2019-infographic/545887/ (video) content on Twitter When compared to a photo tweet, a video tweet has a https://www.lyfemarketing.com/blog/social-media-video/ (6x higher) chance of getting retweeted. Video generates https://www.socialmediatoday.com/news/40-video-marketing-statistics-for-2019-infographic/545887/ (1,200x more shares) than text and images combined After watching a video, https://www.socialmediatoday.com/news/13-video-marketing-statistics-to-know-for-2019-infographic/545791/ (64% of users) are more likely to buy a product online The secret is out: videos work and everyone can see benefits from them. After seeing these stats, it shouldn’t really come as any surprise that more brands and entrepreneurs are stepping up their social media video marketing game. After all, everyone wants more shares, engagement, and revenue! Videos are engaging and memorable content that build a stronger sense of loyalty among your audience. If you’re not using video yet or you are only starting to dip your toes into the video pool, we want to give you a few ideas to kickstart your social media video marketing endeavors. Tune in for tips on video creation and social media marketing that will logically move your brand into the minds of people your product or service can help! Get started for free! Sign up here: https://ed.gr/youtube Keep in touch with Team Edgar Twitter: https://twitter.com/meetedgar Facebook: https://www.facebook.com/MeetEdgar Instagram: https://www.instagram.com/meetedgar LinkedIn: https://www.linkedin.com/company/meetedgar/ Pinterest: https://www.pinterest.com/meetedgar/ Subscribe to our weekly newsletter: https://meetedgar.com/get-the-dash

Tune in to hear tips from Julian Junemann on how to use data to structure your social media strategy. Julian is the founder of: https://measureschool.com/ Learn from his free courses here: https://measureschool.com/products/ If there’s one thing that every entrepreneur knows, it’s that if you are going to put in the work, you need to know what’s working for you. This is especially important if you are a solopreneur because your time is limited so you need to know that you’re spending your time on things that work. One of the best things about social media marketing is that you can measure almost everything about it. While this is fantastic for us data nerds, it can cause a bit of a dilemma for solopreneurs who are just looking for the data they can turn into actionable results. You don’t want to end up measuring the wrong things and prioritizing metrics that don’t contribute to your business growth. Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Being part of a marketing bundle has many benefits:  - Your name gets associated with dozens of other high-quality brands - You reach a larger audience - You have people who are able to affiliate for your product to an audience that already trusts them - And you get to help cut through people's limiting beliefs and help them achieve their dreams.   What could be better than that!  Today Kyle Young walks us through the type of content that works in bundles, how to position yourself properly to convert the right people, and how to market content that actually helps people in the world! Learn more about ultimate bundles and Kyle here: https://ultimatebundles.com/meet-the-team/ Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Pinterest is one of the best platforms for driving consistent traffic to your blog, especially if you have an https://meetedgar.com/blog/evergreen-content-strategy/ (evergreen content strategy). Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are https://www.oberlo.com/blog/pinterest-statistics (over 2 billion searches) on Pinterest every month. That is a lot of opportunities for your Pins to show up in a search and drive traffic back to your website! So how can you get a piece of that Pinterest pie? Tune in to find out and connect further with Laura here: https://www.pinterest.com/laurarike/ https://www.linkedin.com/in/laurarike/ Your Turn! Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Today we chat to Alyssa Coleman about all things productivity to make your holiday season enjoyable. Find more from Alyssa here: https://www.alyssacoleman.ca/ The holidays can be a tough season for freelancers and solopreneurs. There’s no paid time off when you work for yourself. Adding the extra holiday expenses and additional social obligations to your already long to-do list might have you a little bit stressed. We know that some things are a little tougher when you’re the one calling the shots in the business and the holiday season is just one of them. Before you go reminiscing about paid vacations and office potlucks, we want to remind you that you are in charge of your business! You get to call the shots which means that you really can make it through this crazy season with your sanity intact! You need to get a few things in order first before you dive into holiday fun. 1. Be clear your boundaries Setting clear boundaries with your family, friends, clients, team members and yourself is one of the most important things you can do this time of year! One of the best perks of being self-employed is that you get to make the rules on how you and your business operate. Get clear on how much you want to work this holiday season, when you want time off and when you need to work and then communicate it to those around you! We asked some of our Twitter friends during our Twitter chat, the #SoloBizChat a few weeks ago how they set boundaries during the holiday season and here are some ideas we heard: Add your holiday hours into your email signature Email or communicate with your clients about your holiday hours. Give them plenty of lead time about your hours so they are able to plan in advance for their needs Create an out of office email autoresponder that informs individuals of your hours and when you’ll return Designate “business hours” if you’re feeling stressed about completely disconnecting. For example, commit to only checking your email and social feeds twice a day. Be sure to reflect that in all communication Don’t worry so much about making your clients angry when you take time off. Most will understand that you are a human and you need time to recharge. Also, many of your clients will be taking time off as well! 2. Plan your content in advance Even though you might be taking some free time from your business, your business still needs to run even while you shop, travel and relax. You deserve time off but you don’t want to lose any momentum. It’s important to try to keep marketing and customer communications as normal as possible. If you have been regularly posting on social media, publishing blogs and sending out email newsletters, then you have set an expectation around your content. Whether or not they realize it, your audience has been trained to expect regular communication with your business. Don’t disrupt the pattern. Luckily, you have automation to come and save the day! Things like emails, blogs, and social media updates can be scheduled in advance. This may take a little prep work on your end but it will save you plenty of last-minute stress. If you’re having trouble figuring out what content to share over the holidays when you are taking it easy, here are some recommendations: Curate content from other sources. Reshare older blog posts. The end of the year is a great time to do a “Best Of” social media. Share personal or behind the scenes posts. Remember that your business is you and that your fans and followers want to see a more personal side of you. The holiday season provides a great opportunity for you to share more personality, behind the scenes or personal posts. 3. Use your time wisely Taking time away from your business can actually grow your business in the long run. When you’re relaxed and not trying to force brilliant ideas, they are more likely to come to your organically. You might be surprised at how much inspiration shows up when you aren’t...

Laura Belgray is the founder of Talking Shrimp: https://talkingshrimp.com/ When it comes to growing an audience and driving consistent traffic to your website, there’s nothing quite as useful as a big ol’ email list. No matter how big your email list grows, though, it won’t do you any good unless you know what to actually send people. So what are the ingredients of an email newsletter that your audience can’t resist opening? What can you send people that’ll make them click week after week? Tune in to find out from Laura who has used her newsletter and social media presence not only to grow her course sales and client work, but to harness a book deal too. The biggest thing to remember when you’re fine-tuning your newsletter? There’s no one perfect way of doing it. Sure, there are lots of things like these that you should seriously consider including – but that doesn’t mean there’s a perfect template out there that everyone should use! Experiment with what you offer your readers on a regular basis. Try new things, and see which ones resonate with them – and which ones don’t. The more you can tailor your emails to your audience, the better they’ll respond! Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Laura Roeder started with an online education business and shifted into created two successful software companies. She shares how she started, and where she's going - tune in and read more of her tips here: 1. You can’t do it all yourself, so delegate early and oftenWe all have to face the facts: your time is finite. You can’t get more of it, and you certainly can’t recover any of that lost or wasted time. You only have a certain number of hours in the week, so trying to do absolutely everything in your business is tantamount to running a never-ending race. You can’t win! I faced this fact early on and hired my first part-time assistant during the first year of my business. I continued to bring on part-time employees for the next couple of years, people who took over the areas of the business that I wasn’t great at. Not only did those areas of my business start to thrive, but it allowed me to focus on what I did excell at. The result was surprisingly rapid growth, the kind of growth that now allows me to employ a team of 8 people, most of whom work for me full-time. There’s only so much you can get done alone, so expand your team, even if you don’t feel ready. 2. Try a lot of stuff and see what worksWhen I was creating my social media marketing training courses, I didn’t know ahead of time which programs would be a huge success and which ones would need to be cut off. I based my plans on some qualitative research (talking with people) and what I thought would be useful to small business owners. I started with a course focused on Twitter marketing, then moved on to Facebook and LinkedIn, until I eventually saw that my customers were also looking for other courses that weren’t all platform-based. So I adapted based on customer feedback and the ebb and flow of my revenue streams. Since I launched my first product, I have changed my business model, tried countless marketing strategies, launched new products only to shut them right back down, and much more. The bottom line? You have to try lots of different things, and be willing to abandon what doesn’t work and move on. 3. It’s your life and your business, so live it how you wantI only get emails from my team; my customer service person handles everything from customers. Some people think that’s a terrible idea and assume it would make me “out of touch” with our customers. But I know me: I hate getting tons of email, and I’m bad at replying to people quickly. I LOVE the decision to keep my inbox small. Once I launched a new product only to axe the whole concept only two months later. Part of the reason I shut it down was because it is difficult for me to commit to being available for a live session every month. This is how my team and I ended up setting non-negotiable standards for all future products we make.  4. Pick yourselfThis idea is so important to me that I created a program around it – https://bit.ly/1cmp2hF (Creating Fame). “Pick yourself” means owning your expertise and fearlessly seeking out recognition for it. Talk to the big shot. Pitch yourself for the conference keynote spot. Put yourself in the running. No one else is going to do it for you, so you need to go after your own big opportunities. The perfect example of this is the Empact Showcase Award. This award didn’t come as a surprise, landing on my doorstep while I was quietly growing a business online. No one “discovered” me; I’ve applied for this award 3 times, and that’s why I’ve won it twice! As a result of the first award, I got to go to the White House where I spoke during a https://lkrsocialmedia.com/2011/11/pledging-to-support-entrepreneurs-my-trip-to-white-house/ (live broadcast )on whitehouse.gov. Did all the honorees speak? NOPE. I “picked myself” and asked for the opportunity. 5. Slow and steady wins the raceThe truly successful business owners have created solid strategies and STUCK WITH THEM year in and year out. Having been in the online business space for...

It’s tempting to “just get going” with your business efforts – to operate without a real strategy or even a loose plan. We’ve all done it. A random task here, a minor tweak there. Before you know it, you’re aimlessly meandering through your day like a kitten on roller skates. It’s not pretty and, well, it’s not very productive. (Not to mention dangerous!) Reel it in for a moment and get back on steady ground. We’re here to share Kate's secret sauce to productivity! Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Scott shares how he co-founded BoozApp, a crowd-sourced liquor app that's on a mission to equalize pricing in the industry. Having no coding skills Scott built a successful app & shares how there is always a way to achieve your goals & create something that solves problems in the world!  Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

We’ve all experienced the mind-numbing, pointless monotony of filling out time tracking forms & using "productivity tools" that monopolize the day, strip us of joy, and destroy every bone in our once motivated and productive bodies. (Or something like that.) Point is, we all know these tools shouldn’t be that way, but yet round and round we go, right? So, how do you transform your workflow into the powerhouse of productivity that you and your business deserve? Here’s where to start! Today we chat with Megan Mitzel & David Budimir about their productivity app Squad We go deep into developing a tool that solves a real problem you see in the world, how to validate that problem & how to ensure your own unique brand voice is present in every aspect of your tool! Go further with Megan & David by checking out their tool at: https://squad.lol/ Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Today Andrew Michael shares how his podcast and his network on social media has helped him launch a new business. Marketers constantly act on false assumptions and misinterpret signals about their target audiences, resulting in similar well-intentioned blunders. However, there is hope for the savvy marketer! (And for the DIY gift-givers of the world, but we’ll have to cover that in a different post.) It all starts with audience personas, or semi-fictional archetypes, that represent your ideal type of customer. When approached correctly, audience personas help you: Anticipate and address audience needs (make them think you read their mind). Personalize messaging, brand voice, content, and product features. Prioritize initiatives, budgets, and resources. Drive desired actions (get them to spend that money – if that’s your goal, that is). When you nail who your audience is, and produce content to attract them, you can pivot your business and social media to start selling product! Get In Touch!You can check out Andrews podcast here: https://www.churn.fm/ Connect further with Andrew here: https://www.linkedin.com/in/andrewmichaelsa/ Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ (https://meetedgar.com/get-the-dash/) If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar (https://www.instagram.com/meetedgar/?hl=en) Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Want to learn more from Stephen, check out his resources here:  https://lifeskillsthatmatter.com/start-creating-your-own-work/ This week we are chatting with Stephen Warley from Life Skills That Matter. Stephen believes the simplest business model to try first is making money from what you already know by doing it for people you already know, and that starts with taking a Nitch Tribe model to your business practices.  Stephen's example of stating a Nitch Tribe Business for himself:  "I spent the first 5 years of my career in broadcasting, so as I refined my digital marketing skills, it was only natural that local broadcasters would become the niche tribe I served."  We dive deep into starting a business and why it takes longer than you might realize. These are the 4 simple strategies you need to master on your road to success:  How to manage yourself. How to validate a business idea. How to create systems. How to find clients/customers. Stephen says "Taking on any one of those learning curves is steep all on its own. When you’re starting a business, you’re tackling each one of them at the same time without even realizing it!" Tune in to find out more!  Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ (https://meetedgar.com/get-the-dash/) If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar (https://www.instagram.com/meetedgar/?hl=en) Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

There’s a reason why Pinterest is often compared to an “endless rabbit hole”: the social media platform, known for its visual curation of content, it’s eye candy at its finest. And the best news is, when you start using Pinterest for business, you’ll see that it is possible to harness this superpower for your own use. Pinterest makes it easy for users to search for content, collect the posts they like, and organize it in a way that is personal to their needs. And unlike Instagram, the biggest advantage is that content can be linked-to another source, allowing the potential to drive traffic and conversions. The platform is also constantly revitalizing its user experience and e-commerce options. Now people can shop directly from Pinterest (which is great, because 90% of weekly Pinners make purchase decisions (https://business.pinterest.com/en/blog/heres-how-people-shop-on-pinterest) on Pinterest). We’ve outlined some steps to help you create your perfect Pinterest content strategy. Tune in for tips! Resources Download our Pinterest Success Templates here: http://ed.gr/cuvxt (http://ed.gr/cuvxt)  See how the MeetEdgar RSS integration Kristina talks about during the podcast works here: https://help.meetedgar.com/en/articles/281183-connecting-rss-feeds-to-edgar (https://help.meetedgar.com/en/articles/281183-connecting-rss-feeds-to-edgar) Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ (https://meetedgar.com/get-the-dash/) If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar (https://www.instagram.com/meetedgar/?hl=en) Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Remember when receiving email felt exciting? You’d log onto your account and expectantly wait for the “You’ve Got Mail” sound. Well, sadly, those days are long gone. Today, we are all inundated with emails and consumers are no longer itching to hand over their email addresses to a business. But you know that there is “money in the list.” And that a bigger list can mean more opportunities to make money and build your business. So how can you entice people to sign up for your list? LEAD MAGNETS TO THE RESCUE A lead… magnet? Yep, you read that right. This funky sounding tool is the key to building a massively engaged email list and we’re going to spill our secrets on how to create the perfect lead magnet for your business. Sean presents some actionable tactics to create one of the most powerful lead magnets he has seen work across all industries : TIME BASED LEAD MAGNETS Tune in to find out more. Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ (https://meetedgar.com/get-the-dash/) If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar (https://www.instagram.com/meetedgar/?hl=en) Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Today we chat with Alicia Trautwein from The Mom Kind. www.themomkind.com Her blog, The Mom Kind, has been recognized as one of the best Autism blogs for the past three years. Alicia Trautwein is a special needs parent and advocate. She an inspiring mother of three Autistic children. She uses her experience as a certified life coach to help parents who are struggling to raise their children with Autism. We dive deep into what it takes to set the right boundaries in your business and family life, yet still get the behind the scenes content onto social media so people feel like they know you as more than your brand, but as a human. Are you considering starting a lifestyle blog? Get the MeetEdgar Secret Blogging Formula here: https://meetedgar.com/secret-blogging-formula/ (https://meetedgar.com/secret-blogging-formula/) Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ (https://meetedgar.com/get-the-dash/) If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar (https://www.instagram.com/meetedgar/?hl=en) Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

Martha is the founder and CEO of Flodesk, a platform founded to serve businesses email needs. And as you can tell from this interview, she passionately believes in putting the customer first, building content strategy around your community, and having an all around customer centric attitude. We just love her ambition and how she leads by doing and iterating. Her down to earth approach to business and marketing makes us think how more people should ditch the marketing plan with a gazillion pages and jargon. Instead, draft a simple one with clearly defined goals. Remember, the tactics you employ to reach these objectives may evolve, but you need to know what you are working toward. And that should always be working towards community and products that can support your community. Learn more about Flodesk here: https://flodesk.com/ Learn more about Martha Bitar here: https://www.linkedin.com/in/marthabitar/ Your turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ (https://meetedgar.com/get-the-dash/) If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar (https://www.instagram.com/meetedgar/?hl=en) Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

This week we are joined by Derren Ohanian from Social Sensei. Social Sensei is the leading Instagram influencer marketing agency. By leveraging the power of celebrity and micro influencers they help you gain followers who want to have a real relationship with your. brand. Darren Dives deep into what content creation on Instagram should be all about: Adding value to your followers without burning you out. Because let's be real, it can be tempting to create content ALL DAY, but if you're not taking time for yourself to recharge, your content suffers. And with almost so many companies are finding great success (https://meetedgar.com/blog/literally-just-dozen-great-ways-make-brand-stand-instagram-stories/) at building brands and driving engagement on this network. Take a listen and learn more about Darren here: https://socialsensei.co/ (https://socialsensei.co/)

A random post here, a minor profile tweak there. Before you know it, you’re aimlessly meandering through your social channels like a kitten on roller skates. It’s not pretty and, well, it’s not very productive. (Not to mention dangerous!) Reel it in for a moment and get back on steady ground. We’re here to share our secret sauce to social media productivity. As our guest today Sagan puts it: It’s hard to get stuff done when life gets in the way (as it has a tendency of doing!)… but that doesn’t mean that the time doesn’t exist, or that you can’t be more productive (in your personal OR your professional life). Instead, it’s all about maximizing your time and energy, figuring out your particular organizational style, getting past your personal obstacles, and taking action.  The truth is, anyone has it in them to be more productive. You can be a busy mom juggling a side hustle with your full-time 9 to 5 job and still make progress… without sacrificing your time with loved ones or losing yourself in the process. That’s right: you CAN have it all. You have it within you to take ownership of your time and energy, to do more in less time!  Tune in for more productivity powerhouse tips! Learn more about Sagan: https://saganmorrow.com/about/ (https://saganmorrow.com/about/) Learn more about Edgar: www.meetedgar.com

Check out the whole post here: https://meetedgar.com/blog/start-a-podcast/Transcript: Podcasting is hot right now and we’re not just saying that because we have one

Check out the full post over at https://meetedgar.com/blog/grow-your-podcast/Transcript:You started a podcast! Congratulations! Those first weeks after a launch are exciting and you might be filled with hope.But things can slow down a little after that initial launch and it’s common to see your numbers slow down. That’s when you move from launching a podcast into running a podcast and part of running a podcast is promoting and marketing it so you can see that growth!Promoting a podcast is work but it’s also fun! When you love your content, marketing feels good and we know you love your content

Check out the full post over at https://meetedgar.com/blog/successful-podcast-launch/Transcript:Did you know there are about 700,000 active podcasts today and there are more launching every single day! It’s safe to say we might be reaching the “Age of the Podcast.”It’s no wonder that podcasts are growing in popularity. They are relatively inexpensive to set up and low-tech so you don’t need to have a huge team to do the heavy lifting. They are also a fantastic way to spread your message and create engaging and valuable content to your audience. Team Edgar has even joined the fun with our newest podcast Social Post!We’ve heard from some of our audience that they too are planning to start their own podcasts as well so we’re sharing everything we know about a successful podcast launch.First, let’s chat about why your podcast launch is important.There are really two reasons you want to plan for and promote a podcast launch.The first is straightforward: a great launch can lead to better rankings right out of the gate. iTunes rankings are based on the number of subscriptions, downloads, reviews, and ratings collected in the short period of time following your podcast launch. If you can see a big burst of subscribers, downloads and five-star reviews immediately after you launch, you can see higher rankings and have the opportunity of breaking into that “New and Noteworthy” category.The second reason to plan and promote a launch is that it will act as your springboard to build your momentum and keep you consistently growing your podcast fanbase. When you start seeing that success and excitement around your initial launch, it’s natural to want to keep it going.Ready for the most successful podcast launch ever? Let’s get to it!1. Set a launch date and give yourself a deadlineLife gets busy! There are projects to complete, family events to attend, meetings to schedule, friends to see and, of course, your favorite Netflix show to binge. If you don’t buckle down and set a date, that podcast might be sitting on the “To Do” list for months or even years!Set a hard and fast launch date for your podcast. Write it on your calendar, circle it twice or if you’re a digital person, add a few exclamation points to itOnce you have that date set, you’ll want to work backward from that date to plan your promotional posts. If you use a category-based scheduling system like MeetEdgar, this is easy to do! Simply view your schedule and find ideal days and times to start promoting your podcast. Create a category for your podcast and drop it into those ideal days and times.Now all you need to do is start building that social content.2. Create promotional social media contentEven though you haven’t quite launched, it doesn’t mean you can’t start promoting your podcast and generating buzz about it on social media. Remember, social media is your community and your goal is to build connections and conversations. What better way to drive connection than by sharing what you’re working on?There are a few different types of social media posts you can use to build anticipation for your podcast without sounding repetitive.Behind the scenesPeople love seeing the inside of someone’s business! Do you have a cool podcasting set-up, a brand new microphone or notes from your interviews? Let your audience see those behind the scenes glimpses.TeasersWhile you may not have an entire episode ready to air just yet, you probably have a few recorded that are in editing or maybe you just have your intro recorded or your music ready to go or even a peek at your logo, like podcasting superstar Georgia Hardstark did below. Sharing a look at what’s to...

Check out the full article at https://meetedgar.com/blog/click-worthy-social-media-posts/Transcript:Have you ever felt that you’re screaming into the void when you post on social media? You’re not alone. In fact, many brands and business owners struggle to see any engagement on their social posts.According to a study by Rival IQ, brands see an average engagement of:0.9% on Facebook posts1.6% on Instagram posts0.048% on TwitterYes, that means on average, most people see less than 2% of engagement on their social media posts.Sounds like bad news, right? But WAIT, before you throw your computer out the window out of sheer frustration, there’s good news.The good news is that social media is changing and platforms are shifting to encourage users to focus on building community, creating connections and sharing fantastic content.As entrepreneurs and brands figure out how to adjust to a changing social media world and refocus on creating real engagement, there’s one thing to note: fantastic content matters more than ever on social media.So what makes people stop, click and engage with your social media? How can you create content that is worthy of a click, whether it’s a like, a share, a comment or a link click?Let’s break down what makes a social post “click-worthy”?The 4 Keys of Content MarketingSocial media is a form of content marketing and there are four goals of content to keep in mind.Content shouldEducate:Content that educates teaches your audience something new. It is content that shows your audience how to solve a problem.Inspire:People are always looking for inspiration and social media is a perfect place to give it to them with a quote, inspirational video or moving story.Inform:Sharing breaking news, the latest developments in your industry or announcements about your business are a few ways you can create content that informs.Entertain:At the end of the day, humans love pure entertainment. Content that is humorous, creative or just plain fun is fantastic for content to engage your audience. Think GIFs, funny videos or memes!No matter what you post on social media, it should do one of these things for your audience. If it’s not, you might want to rethink why you’re sharing it!2. Be personalHumans want to connect with other humans, no matter what. The term “authentic” gets thrown around often in social media and while it’s become a bit overused, the underlying need for it still exists. Followers can’t build trust if they don’t feel like they know and like you and followers who don’t trust you won’t engage with your content. So even if you are posting as a business, you can still share your personality or personal story with your posts.3. Tell a storyThere’s plenty of science to back up the power of storytelling. Humans are wired to remember stories and social media is a perfect avenue to tell them. Stories have characters, a plot, meaning and most of all, emotional investment. By telling your story or the story of your business, you can connect to your audience emotionally. The story below is Amy Porterfield’s but it’s a story that will resonate with her audience because they may have felt the same emotions she did. She’s drawing her audience in with a story that will build their connection to her.4. Test headline strategiesCopy matters, especially in social media where most people are scrolling past hundreds of content options. Humans have an attention span of about 8 seconds. This means we have a shorter attention span than a goldfish.This fact may not necessarily be surprising, it should make a difference in your...

Read the full post here: https://meetedgar.com/blog/easy-ways-upcycle-content/Transcript:If you’ve ever been on Pinterest or watched HGTV, you’ve probably heard of “upcycling.” You take an old dresser and stain it and repaint it and you’ve upcycled it! Upcycling is simply the process of taking something old and creating something new or equally more valuable than what it was before.And it’s not just for clothes and DIY projects! You can upcycle your content too. Upcycling content is transforming a piece of content for the purpose of adding value and bringing that back into circulation. And, if you’re not doing this already, you really should be because upcycling your content is the smarter way to stay consistent with content, grow your audience and extend your reach.Are you seeing these 5 benefits of content curation?Why should you upcycle your content?Most people suggest upcycling your content because it’s a time-saver and it is! You’ve already spent the time and energy to brainstorm ideas, research content, map it out and put it together so you can skip that part of the process altogether with upcycled content! But there are more benefits than time.You save yourself from what we call the “content creation treadmill.” The content creation treadmill is when you are hustling to create so much content that you feel like all you’re doing is creating and pushing it out and then creating more content. When you get stuck in this cycle, it’s hard to tell what’s actually working for you and it’s a one-way ticket to burn out.Content upcycling gets you off of that content creation treadmill and gets your content working harder for you.While getting off that content creation treadmill is less exhausting, the biggest and most beneficial reason to upcycling content comes down to gamblingNo, we’re not talking about playing poker or hanging out at a racetrack. We’re talking about betting on your content. Not every piece of content you create is going to be a best-performer and that’s ok. We can’t all create winners every single time.But you should want to make the most of the winning pieces of content that you do have. That’s the power of content upcycling.And when you do upcycle that winning piece of content, you can see even more benefits, such as:You’ll have time to create the best content everYou have extended reach. People consume content in different ways and upcycled content reaches more audiences who may consume content in a way that’s different from that original core piece of contentPromotes visibility. You can say the same thing but in different ways. You respect your audience’s learning style.What should you upcycle?One of the great things about content upcycling is all you need is one really great piece of content. Take a piece of “core” content and then upcycle it from there.It can be a blog post, or a podcast episode, an ebook or even a speech you gave at a local networking event. The format of the content doesn’t matter but the content does.There are certain types of content that are best for upcycling.EvergreenEvergreen content is content that is still relevant and valuable, long after it’s been published. In other words, it’s not based on timely trends or news.SeriesA series of content that is based around a specific topic can easily be transformed into an upcycled piece of content.AuthorityWhat content shares your thought leadership or your unique way of working? If you have a piece of content that shows off your personal secret sauce to success, it’s perfect to upcycle.The key to upcycling content is to avoid...

Check out the full post at:https://meetedgar.com/blog/ab-test-social-media/Transcript:The big question most people have about their social media marketing is, “Will it work?”There are hundreds of thousands of articles, videos, and webinars on social media best practices, strategies, calendars, tips, tactics and secrets. You could spend actual years consuming every piece of content about social media marketing that you can find and you might still not have the secret sauce that will work magic on your audience.The best way to learn what will really work for your content and your audience is to test it! That’s where A/B testing comes in!What Is A/B Testing?A/B testing, which is also known as split testing, is a form of research where you test small variations of your marketing to determine what is most effective.The key to a great split test is to only test one element at a time. If you try to test multiple elements, you’ll have no idea what works and what doesn’t.For example, if you want to split test your social posts for your latest blog post, you could post the exact same headline, link preview and text but split test using different images in each post.Or you could use the same link preview, text and image but split test using different headlines.But you wouldn’t split test headlines and images in the same test because you wouldn’t be able to tell if it was the headline or the image that was working!Why should you A/B test?When you first get started with social media marketing, you’re usually making assumptions. Sure, they’re based on best practices but they’re still only assumptions. You’ll never really know what works in your social media until you start testing.Also, even if you have been using social media for a while and you feel like you’ve got the hang of it, you should still be A/B testing. Social algorithms are always changing and so is your audience. What worked 6 months ago might not work as well today and the only way you can be certain that it still works is if you test it!What can you A/B test?You can A/B test just about anything as long as you remember the golden rule of A/B testing: “Only test one element at a time.” 1. TextThe text is one of the most important elements of a social post and it’s a really easy thing to test. You can experiment with different post lengths, emojis, headline formats, etc. Just don’t forget the golden rule or you won’t be able to tell what’s working.Pro-Tip: MeetEdgar makes this super easy with our variations feature. You can even create multiple variations with the click of a button with auto-variations. See how it works here.2. Visuals You’ve probably heard the statistic that people process visuals 60,000 times faster than text so you know that visuals should be at the top of your list to A/B test. Luckily, there are plenty of options for your visuals. You can A/B test images, or one image and one video or an image and a link preview, videos and GIFs and the list goes on.3. Headline and link previewIf you post links to your blog posts or podcast episodes, experiment with different headlines. Traffic can vary by as much as 500% percent depending on the headline, according to one study. You’ll create more opportunities for your audience to click on your content by testing different headlines.4. Hashtags Hashtags started as a Twitter feature but they can now be found on every single platform. You can split test different hashtags such as #contentmarketing or #content and #marketing or A/B test using hashtags and not using hashtags in a post.5. Time or day of postWhen is your audience online?

Check out the full post at https://meetedgar.com/blog/benefits-content-curation/Transcript:Content curation is one of the most talked about strategies in social media. Whether you have heard of the 80/20 rule or read “Jab, Jab, Jab Right Hook,” or any other article about building your social media calendar (ahem, we hope you read ours!), you probably know the importance of curating content. But while many people employ some form of content curation, not everyone maximizes the benefits they can actually see from this strategy.Let’s start at the beginning though for any newbies who are kick-starting their social media strategy with us!Social media content generally comes in two forms: content you create and content you curate. The content you create is anything that drives people to your products, services or websites. It could be your latest blog post, promotion for an upcoming sale, your podcast, your videos, etc. In general, if you write, design or in any way create something, then it’s created content.Curated content, on the other hand, is anything you share that is not created by you but is still beneficial to your audience. Content curation is finding, organizing and sharing relevant information to your audience with the intention of adding value.That last piece is especially important for content curation. Well curated content is valuable to your audience, not just in its content, but also in your opinion or thoughts on that content. If you’re curating content well, you’re adding your own value to it.When you consider the two different types of content, the benefit to curated content is clear. It takes far less time to gather curated content than to create content.This is huge if you’re a busy solopreneur. We all know that creating content is time-consuming and when you’re running your own business and handling everything that comes with it, you might not have the time to create as much content as you want.So what do you do when you have social media pages that need content and you don’t have the time to create enough content to keep those pages consistent?Ding, ding, ding! You curate content!Curating content saves you time and keeps your social media pages looking active and engaging. As an added bonus, you’re giving your audience the ability to learn from a diverse list of resources. They’ll be able to access a well-rounded view of your industry, because of you.Curated content also breaks up the monotony of talking solely about you and your business.We’ve said it before and we’ll say it again, no one wants to hear anyone talk about only themselves. Curating content diversifies social media content so that you’re not just speaking about you.These are the most popular content curation benefits but there are actually a few more benefits. And these lesser-known benefits are actually the most important ones, the ones that will help you actually be recognized as an influencer and a thought leader in your space.5 Surprising Benefits of Content Curation1.Portrays you as a thought leaderIt’s one thing to share other people’s content. It’s another thing to add your own thoughts, opinions and context to it. This makes it a unique fit for your audience and it helps to share someone else’s content in your own words and it can encourage a conversation.Entrepreneur Rand Fishkin demonstrates this extremely well with this tweet. He shares news about Instagram, adds his own context and then makes it fit to his audience, Twitter followers, by talking about Twitter’s efforts in that area. The tweet curates content but includes his own thoughts and sparks conversation. That is how you establish yourself as...

Check out the full post at https://meetedgar.com/blog/how-to-have-influence/The term “influencer” has crept into our everyday language and stuck there, thanks to the rise of today’s internet influencers.Whether you’ve purchased some vitamins because your favorite Instagrammer showed them off during an Instagram story or you’ve stopped following a YouTuber after they posted their first unboxing video that was, of course, #sponsored, you probably have feelings about influencers.But love them or hate them, there is no avoiding them. Influencers are selling everything under the sun and sponsoring everything they post (even their weddings!) and everyone has an opinion on whether they are the future of marketing.Influencer marketing is expected to be a 6.5 billion dollar industry by the end of this year. It’s no wonder that our timelines and lives have become flooded with them!But as a content creator, do you need to concern yourself with becoming an influencer? Should you worry about that elusive blue checkmark, brand deals and millions of follower?Content creators don’t need to become “influencers” but they should have influence over their audience.What does that mean? Allow us to explain a little bit about the power of influence (and it has nothing to do with sponsored ads, by the way).What does influence mean in today’s world?According to Merriam-Webster dictionary, influence is defined as “the power or capacity of causing an effect in indirect or intangible ways.”In other words, having influence means you can drive someone to action. If you have influence over your audience, you are able to drive them to take the actions you want them to take.And these “actions” are usually more than a like or a retweet. Actions that point to influence are the bigger, more meaningful actions that require a little bit more effort.Do followers click back to your website from your social media posts?Do they read your blog, listen to your podcast or watch your videos when you share them?Do followers subscribe to your emails or do they open, read and click your emails?Do followers register for the events you promote?Do they purchase your services or products?Some of these actions require more effort than others and they usually build on one another. If you can’t get anyone to click back to your website, you’re going to struggle to get anyone to buy your products and services. Start with influencing your audience to take smaller actions. If you stay consistent, you’ll be able to continue building trust with them so they start taking the bigger actions. The more your audience trusts you, the more you’ll be able to influence them to take the bigger actions.In general, the more influence you have, the bigger the actions you can drive people to take.Do you need

Check out the full post at https://meetedgar.com/blog/future-social-media-metrics/Transcript:Metrics have changed over the years as the platforms have grown and social media marketing has evolved. While there have been lots of changes, there’s always been a general belief that more followers and more likes will lead to more engagement and that is the key to success.But now things are changing and the metrics everyone thought were important, may not matter as much.Earlier this year, Instagram began experimenting with hiding like counts. While users will still be able to see their like counts, they won’t be displayed publicly. According to Instagram, “We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get.”There’s no word on if this experiment will become permanent. However, another social media platform made a similar change that is seemingly permanent.YouTube is changing how they show subscriber counts. YouTube will now show an abbreviated subscriber count for any channel with more than 1,000 subscribers. So, if an account has 4,378 subscribers, the subscriber number would show as 4.3k. YouTube creators will still be able to view their total subscribers in their YouTube creator studio.These changes may seem small, but could they be the start of a tipping point into a social media world where, dare we say it, vanity metrics cease to exist?Probably not.Let’s face it, some brands and content creators will always care how many likes they receive and how many followers they amass. But hopefully, this can persuade more content creators to finally focus on the metrics that really matter.What Happened To Social Media Marketing Metrics?For years, marketers, entrepreneurs, and solopreneurs, focused on growing reach and engagement, which typically meant increasing their followers, likes and comments. At surface level, this isn’t a bad thing. Those metrics can indicate there’s an interest in your content and that you have a connection to your audience. But too many creators got blinded by the numbers. Many began to only focus on those numbers, instead of what those numbers were meant to represent.Creators began scrambling to attract huge followings, obtain massive like counts and receive as many comments as possible. This led to many unethical tactics, like buying bots to automate likes or buying fake likes to make pages appear more influential.All of these fake tactics lead to overinflated follower numbers and generic “Love your content!” comments, which don’t do anything to build a business. They also fail to highlight what content is great, what content doesn’t resonate or what an audience really wants to see from a creator.How Should Content Creators Respond To These Changes?So as platforms slowly shift away from focusing on followers and likes, the big question is, will these changes make any difference to how creators leverage social media to build their businesses?First of all, it’s important to note that even though followers won’t see those metrics, the content creator will still be able to see their likes on Instagram and their total subscriber count on YouTube in their analytics dashboards. The exact metrics can be measured, but they won’t be as transparent to the world.You can still share your content, measure your likes and track your subscriber counts. However, because people new to your content won’t see everything, they’re going to look for other indicators that you’re established and authoritative. Optimizing your content to promote authentic comments, conversations, and shares could show fans, followers, and strangers alike that your...

Check out the full post at https://meetedgar.com/blog/small-audiences/Transcript:Is bigger always better?If you look at most commentary from social media experts, then the answer would be yes. Everything is about a bigger audience, more followers, higher reach.Social media influence is too often defined by how many people like your stuff.But recent trends are signaling a change.Instagram is experimenting with hiding like counts. YouTube is adjusting how they show subscriber counts. Even Mark Zuckerberg himself has said that Facebook is transitioning away from the Newsfeed into a “privacy-focused communications platform.”It’s beginning to look like an audience of millions and thousands of likes aren’t necessary for social media success. And that should have you doing this…You don’t need millions of followers to see success. You don’t have to solely focus on attracting more and more people to your content. You can start seeing results from your audience now!Now we know what you’re thinking…“You’re trying to tell us that it won’t matter how many followers we have?!”The answer is yes and no. Confusing, right?Take a deep breath cause we’re about to explain what that means. Spoiler alert! This is a good thing for you – no matter how many followers you have.If you’re a content creator or you’re building a business, then you should always be looking to expand your reach. You will always want more people to know about you, your message or your business. If you want to grow, your audience will need to grow.But growing your audience doesn’t necessarily mean that your business or content will grow with it.Read that one more time.Got it? Here it is once more for good measure.Having a big audience doesn’t always translate into massive sales.The key is to have an engaged audience. 100 engaged followers are much more valuable than 10,000 unengaged followers.You can cultivate an engaged audience with any number of followers. In fact, it’s easier to to do this with a smaller audience.So even if you have 97 Twitter followers, you might be in a better place to see results from your audience than someone with 9,700 followers!Let’s take a look at the benefits of having a smaller audience and then we’ll talk about the steps you should take to amplify your engagement and deepen your connection with your active followers.The Power of Smaller AudiencesAuthor and marketing expert Seth Godin might not have a small audience but he does understand the power of them. Seth believes in the “minimum viable audience” or focusing on the smallest market possible that you can adequately serve.According to Seth, we can’t please everyone and we shouldn’t try to please everyone. We should focus on serving the right people because “when you seek to engage with everyone, you rarely delight anyone.” Your audience deserves to be delighted because delighted audiences keep following, trusting, coming back for more and they tell their friends.Small audiences are powerful because it’s easier to connect with them personally and individually. You can truly get to know your audience, what they need, and how you can best serve them.When we first started our Twitter chat, the #SoloBizChat last fall, we only had a handful of people joining in on our chat for the first weeks. This ended up being a huge opportunity for us because we’re able to get to know our audience, ask them questions and remember not only who they were, but the details of their businesses and their lives.We were able to build a solid fanbase of people who loved our Twitter chat. Now, months later, our chat has grown but our original...