Podcasts about Pinners

Pinterest is a search and discovery platform. It thrives on creators sharing their ideas, products, and experiences in order to support the pinners. Pinners are looking for ideas, products or experiences to enhance their lives, dream into the future, and discover something new. The hard part about that is the burden of creating content can feel overhwelming and tough. As a creator we're looking to leverage all of these platforms that are asking us to create content that is engaging, new, different, and so much more. If we cater to one platform will it work for the other platform? What if something works on google but doesn't work on Pinterest? Or maybe you know that a trend is going crazy on Pinterest but you're not really sure your main website readers will like it. The spin and tornado swirling around content creators can feel suffocating and crush creativity before it even gets started. This is part 3 of our 3 part series about troubleshooting your Pinterest marketing. I don't want to fill your brain with more ideas, but I want you to just listen and take ahold of one thing. And at the end, walk away with something that feels doable and approachable.I also want to share a recent article that Pinterest put out about creator burnout. Not only was the timing good, but it's important that a platform driving a force for good and positivity address the issue by bringing it out into the light instead of just heaping on more responsibility. Intro - Call to Action: Before we dive in I want to highlight a product we have that may help create a deeper connection with your audience. It's called the Pinner Persona project. It's a video teaching that will help you use tools to figure out how to create content and pin images that target the exact peson you hope to reach on Pinterest. Not only is this good for organic Pinterest marketing but when you're ready to dive into Pinterest Ads this will support your efforts there as well. Simply click on the link in teh description or go to the simplepinshop.com and search pinner persona. Pinner Persona - https://bit.ly/4krxzYh In addition – all the helpful links I share in this podcast will be down below in your podcast app or on YouTube. Let's dive in. Sign up for the creator newsletterCreate Site for general educationPinterest Creator communityPinterest Create blog articlePodcast with Joe PulizziSabbatical Ted Talk—-------Here are some helpful links from the podcast:

Next in Media spoke with Malik Ducard, the company's content lead, about how the platform has evolved its relationship with creators, while trying to help users find the right products and deals, even if they are off Pinterest.Ducard also talked about how Pinterest is taking more of an active role of connecting creators with brands, while using machine learning to help figure out if users are browsing or ready to buy now.Takeaways:Pinterest's Unique Positioning

Whether you're brand new to Pinterest or you've been marketing on there for a while you want to keep up with all the changes and put it to work for you! To help you do that I've invited Kate Ahl, Owner, and CEO behind Pinterest marketing agency, Simple Pin Media. Kate's explaining all the changes that have come about for 2022, how you can optimize the different ways that Pinners are using the app, and how to utilize Pinterest to not only market our businesses but to grow our email lists too.EPISODE NOTES:https://kaseyclin.com/blogs/podcast/how-to-develop-a-marketing-strategy-using-pinterest-in-2022-with-kate-ahlThanks for listening! Click one of the links below to. Learn how to design for crafting machines such as Cricut, Silhouette, Glowforge, sublimation or embroidery. Check out my designs on Etsy

Remembering Mrs. Pinner

Part 1 Mr Pinner

Part 2 Mr Pinner

Send us a textI'm back with the latest Pinterest trends and if you're a wedding pro —- listen up! Pinners are falling in love with these trends. This week on Pinterest, rich and romantic inspiration for lush fall weddings is trending. Let's dive into the insights Pinterest collected around the theme: Rustic romanceKey Trends This Week140% increase in “fall colors”135% increase in “wedding band stack ideas”2.5x increase in “micro french manicure”Get all the trends in the shownotes!I'm hosting a FREE masterclass where we'll dive into the Pinterest Trends you need to know for the upcoming year. We're talking about the exact strategies to help you attract more leads, boost your visibility, and ultimately grow your business. Sign Up thepinterestqueen.com/pinterest-trends FREE Pinterest Trends Masterclass: https://thepinterestqueen.com/pinterest-trendsFREE Pinterest Resources: https://thepinterestqueen.com/resourcesWant someone to manage your Pinterest: https://jenvazquezcoach.com/discoverDIY with live coaching from me: https://pintereststrategyacademy.com/psc

In this podcast episode, Hannah and Chisoo discuss their shared experiences as immigrants and how that has shaped their perspectives and careers. They explore the value of learning new languages and being immersed in different cultures, as well as the importance of understanding problems before jumping into solutions when working in data science. Hannah shares her leadership philosophy of prioritizing people development, and they both emphasize the need to address burnout and create flexible work environments, particularly for women in the field. The conversation highlights the evolving nature of data science and the opportunities for the next generation of women to thrive in this dynamic industry.HighlightsLanguage as the access to different cultures (2:09)Career journey (8:23)People first in leadership style (23:19)BioHannah Pham is a seasoned data leader with experience building and scaling data teams at top tech companies like Airbnb and Pinterest. Hannah's expertise spans consumer and monetization domains. As the Head of Data Science for the consumer area at Pinterest, she leverages data to bring the best experience to Pinners and drive business growth. Hannah is also a successful startup founder with Skin AI, a personalized skincare company that she co-founded in 2018. Connect with HannahHannah Pham on LinkedinConnect with UsChisoo Lyons on LinkedInFollow WiDS on LinkedIn (@Women in Data Science (WiDS) Worldwide), Twitter (@WiDS_Worldwide), Facebook (WiDSWorldwide), and Instagram (wids_worldwide)Listen and Subscribe to the WiDS Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher

Send us a textI'm baacckk with the latest trends this week on Pinterest. If you were inspired by the Autumn reset trends from last week, you'll love what Pinners are falling for this week.As a highly aesthetic season approaches, searches on Pinterest are trending around all-things autumn.  Dive into all the trends!FREE Pinterest Trends Masterclass: https://thepinterestqueen.com/pinterest-trendsFREE Pinterest Resources: https://thepinterestqueen.com/resourcesWant someone to manage your Pinterest: https://jenvazquezcoach.com/discoverDIY with live coaching from me: https://pintereststrategyacademy.com/psc

GUEST INTERVIEW: Roxanne Bennett, Founder / Pinners Conference & Expo Event Features 300+ Artisans, Vendors and Presenters Offering 100+ Specialty Classes & DIY Seminars

On this episode, Roxanne Bennett, Co-founder of Pinners Conference shares the journey of building a consumer-focused event in the retail space. From identifying market gaps to navigating the challenges of traditional business models, discover how Pinners Conference became a place for brands and consumers alike. Hear firsthand insights into the evolving landscape of retail marketing and the power of face-to-face interactions in driving business success.    

Meet Roxanne Bennett!  The co-creator of the Pinners conference. Pinners Conference is an exhilarating event where creativity knows no bounds.  It's an immersive experience filled with hands-on classes, captivating demonstrations, and the best shopping Utah has to offer. With over 120 classes and 400+ businesses, it's a paradise for DIY lovers, makers, and shopping enthusiasts alike.   As a passionate business owner, Roxanne thrives on seeing other businesses succeed. At Bennett Events, she creates unforgettable events and trade shows that connect you face-to-face with your ideal clients.  When I'm not orchestrating connections, she wear many hats: Mom of 4, loving wife, and proud grandma. Family fuels her drive and creativity!   You are going to love Roxanne's story and be inspired by her drive to create and make the world a better place.   … #BennettEvents #PinnersConference #CreativeCommunity #UtahEvents #WomenInBusiness #DIY #ShopLocal #InnovationMeetsFun   …. Connect with Roxanne here: IG: @roxbennett IG:  @pinnersconf Web:  https://www.pinnersconference.com/ LinkedIn:  https://www.linkedin.com/in/bennettroxanne/   ….. Special thanks to our Sponsors: Craig Swapp & Associates @craigswappandassociates Traci Peterson @elevate_wellness_aesthetics Wasatch Recovery @wasatchrecovery Thread Wallets @thread_wallets Morii Nutrition @moriinutrition Music by Paul Cardall

How to get in the head of a pinner, boost your Pinterest marketing, grow your brand, and make money with your online business. Let's walk through what a pinner is thinking, and how to apply that to your business.

Episode Title: Trends, Innovations, and Market Dynamics in the Furniture IndustryHosted by: FurniturePodcast.comIntroduction:Welcome to "Furniture Industry News," the podcast that keeps you informed on the latest trends, market analyses, and news in the furniture world.Tailored for industry professionals, this episode is designed to provide insights into the evolving landscape of furniture retail, design, and manufacturing.Key Topics:Pinterest Trends in Home Improvement:YouGov report "Pining for Pinners" highlights increased interest in home improvement and interior design among Pinterest users in the U.S.Statistics reveal a strong DIY ethos among Pinterest users, with significant numbers planning home renovations, flooring, painting, and bathroom remodeling.Loyalty programs and e-commerce are particularly popular among Pinterest users, indicating a strategic opportunity for businesses in the furniture and home improvement sectors.Wayfair's Brick and Mortar Venture:Wayfair opens a new outlet store in Greensboro, North Carolina, near their distribution center.This move signifies Wayfair's commitment to an omnichannel approach and enhances customer experience by offering a physical location to browse returns and discounted items.Innovations in Outdoor Furniture Marketing:Industry leaders in casual furnishings are adopting multiplatform marketing strategies and storytelling to engage consumers.Summer Classics and Universal Furniture are highlighted for their marketing ingenuity and product innovation, emphasizing the importance of a unified brand story across channels.Closure of Georgian Furnishing:After 47 years, Georgian Furnishing announces its closure, marking a significant shift in the New Orleans furniture retail scene.This event underscores the challenges faced by independent retailers and the need for adaptability in a rapidly changing market.Trend Spotlight: Soft Pinks in Interior Design:A shift towards softer, more sophisticated palettes, with Reese Witherspoon's pink living room chair exemplifying the trend.The furniture industry is encouraged to embrace this trend, offering products in soft, pastel hues to meet consumer demand for tranquil and inviting home atmospheres.Conclusion:The episode wraps up with a call to action for professionals to stay informed, embrace innovation, and contribute to creating exceptional indoor and outdoor environments.Listeners are encouraged to visit FurniturePodcast.com for daily content and updates tailored to industry professionals.

The reason we started Privacy Files is to make the topic of privacy and personal data protection more approachable for a wider, global audience. Many people acknowledge that privacy is important, but they just don't know where to begin. At Privacy Files, we believe this begins with understanding your privacy risk exposure. In other words, it's about education. On November 4, 2023, Privacy Files hit the road and recorded this episode at the Anonyome Labs booth on the floor of the 2023 Utah Pinners Conference & Expo in the Greater Salt Lake City Area. Pinners is a two-day event where 35,000+ creative enthusiasts, DIY aficionados and expert makers meet. If you like Pinterest, Pinners is the place to be. Why were we there? As part of our core mission to make privacy approachable for everyone, we wanted to meet with hardworking Americans from all walks of life and get their views on personal data protection. Pinners is a major shopping event. Tens of thousands of transactions are taking place daily. In other words, 35,000+ shoppers are sharing their personal data with total strangers. We sat down with a few Pinners attendees to talk about the event and solicit their perspectives on a variety of privacy topics. We were also joined by a few Anonyome Labs employees to see where they are in their privacy journeys. You will find these interviews in this episode of Privacy Files. OUR SPONSORS: Anonyome Labs - Makers of MySudo and Sudo Platform. Take back control of your personal data. www.anonyome.com MySudo - The world's only all-in-one privacy app. Communicate and transact securely and privately. Talk, text, email, browse, shop and pay, all from one app. Stay private. www.mysudo.com MySudo VPN - No personal information required to sign up. You don't even need a username and password. Finally, a VPN that is actually private. https://mysudo.com/mysudo-vpn/ Sudo Platform - The cloud-based platform companies turn to for seamlessly integrating privacy solutions into their software. Easy-to-use SDKs and APIs for building out your own branded customer apps like password managers, virtual cards, private browsing, identity wallets (decentralized identity), and secure, encrypted communications (e.g., encrypted voice, video, email and messaging). www.sudoplatform.com

This week I'm sharing highlights from organizing my mother's new kitchen and my first time at Pinners. I'm also playing an encore of last year's episode that has every tip you need to enjoy hosting Thanksgiving this year. Have you started your Thanksgiving prep yet? Looking for more recipes? Check out Recipe Club! Follow Kelsey on Instagram (@KelseyNixon) for more great content!  See omnystudio.com/listener for privacy information.

How is Pinterest, the visual inspiration engine, becoming the ultimate marketplace for brands and consumers alike? The answer lies in an exquisitely simple equation: Pinterest has made itself an online oasis for its users to set intentions and plan for the future. And embracing a manifestation mindset allows branded content to  feel natural, contextually relevant, and highly personalised.   In this episode, Mattew Siberry, Head of Home at Pinterest, joins our hosts to talk about why Pinners are different from users on other social media platforms – and how that creates a huge opportunity for brands looking to connect naturally and authentically with their communities. With new ad formats and other brand-friendly features emerging all the time, Pinterest really is going hard on making itself a safe haven for creators, agencies and brands alike.  If you're interested in learning how to navigate it effectively, this is the definitive guide for you. Not to be missed! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Neil will be live from the Pinner conference and expo next week. CEO Roxanne Bennett let's us know what we can expect.

Alright, Pinners! Ready to take your Pinterest game to the next level? Say hello to Pincodes, a little-known hack provided to us by Pinterest to share your Pinterest profile and boards in the real world. Time to sprinkle some Pinterest magic wherever you go! So, what exactly are Pincodes? Well, think of them as special codes that act as gateways to your Pinterest wonderland. When someone spots your Pincode, they can simply whip out their Pinterest Lens and give it a scan. It's like opening a door to a world of inspiration and ideas! Creating a Pincode is a breeze, and you can set it up to direct people to your profile or any specific boards you want to showcase. Whether you're a desktop devotee or a Pinterest app aficionado, you can create these digital keys to unlock your Pinterest brilliance.

Épisode 964 : Pinterest c'est 450 millions d'utilisateurs actifs mensuels (chiffres 2023) Audience largement féminine : +70% des audiences Les audiences masculines sont en croissance forte : +40% chaque année.[Source](https://business.pinterest.com/en-gb/audience/)—Pinterest a pendant longtemps été la destination prioritaire pour le DIY et la décoJusqu'en 2019, Pinterest régnait de façon hégémonique sur le DIY. C'est simple tu étais à la recherche d'une idée de projet bricolage pour la maison ou pour les enfants c'était vraiment la destination idéale pour t'inspirer.Avec le confinement, Pinterest s'est offert un nouvel élan et le périmètre des topics s'est nettement étendu.Pinterest la plateforme du projet 85% des Pinners déclarent utiliser la plateforme pour planifier de nouveaux projets. L'influence de Pinterest sur les décisions d'achat est non négligeable 82 % des utilisateurs actifs de Pinterest déclarent avoir acheté des produits basés sur leurs présence dans Pinterest.C'est huit utilisateurs sur dix ! Source Pinterest est la plateforme d'inspiration clé pour les marques de prêt à porter  ## Pinterest se situe aussi tout en bas du funnel de conversion Ce qui fait aussi la force de Pinterest rapporté à l'industrie de la mode, c'est son ecxtrème proximité avec l'acte d'achat. Pinterest est l'une des rares plateformes sociales avec un accès aussi direct aux sites marchands. Chaque épingle peut intégrer un lien sortant.  Le magasin multi-marques Urban Outfitters cartonne sur Pinterest Lien vers leur compte Pinterest 3,2 Millions d'abonnés et plusieurs dizaines de millions de vues sur ses contenus chaque mois.  Pinterest, plateforme numéro 1 pour l'industrie du travel Aujourd'hui le travel est l'un des sujets majeurs sur Pinterest La catégorie Pinterest la plus populaire est celle des voyages . Les gens l'utilisent pour en savoir plus sur leurs lieux de vacances, pour rêver et bien sûr pour planifier leurs voyages. Les Trends Pinterest  Pinterest nous offre une vue des destinations qui ont la cote et qui progressent Les recherches autour de Rio de Janeiro ont explosé en 2022 et 2023.+286% en 12 mois Trends voyage Pinterest En matière de monuments et d'attractions touristiques, Pinterest trends nous apprend que la France est de nouveau une destination phare. Le Palais de Versaille a vue son volume de recherche augmenté de près de 60% en 1 ans sur Pinterest. DisneyLand Paris aussi est en pleine progression avec 40% de recherches en plus entre 2022 et 2023.  AirBnb génère plus de 10 millions de vues par mois sur Pinterest AirBnb sur Pinterest  La food autre énorme topic sur Pinterest  Lidl France passe le cap des 10 millions de vues mensuelles sur Pinterest Lidl France Pinterest. . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Join hosts Sam Phillips (@slamphillips) and Lee Cothran (@leecothran) to discuss what is happening in the most decorated conference in college wrestling, the Big 12! This week we discuss the awards for Big 12 wrestlers. The Pinnies? Pinners? Workshopping the names for sure. Coach of the Year Outstanding Wrestler Comeback of the Year Newcomer of the Year Electric Factory Vote for your favorites over on Twitter! @Pin12Pod

Let's just chat as mom-friends about what is working (and what's not) in our homes.  For full show notes, including the three takeaways, go to https://3in30podcast.com/259-screentime-limits Episode sponsors: BetterHelp: Use the code 3in30 to get 10% off your first month of online therapy! Cozy Earth:  35% off site wide when you use the code 3IN30. Kiwi Co: Use code 3in30 for 50% off your first month + free shipping on any crate line! *** Announcement: I will be teaching a class at Pinner's Conference in Utah which is happening on Friday, November 4th and Saturday, November 5th, and I would love for you to come! Pinners is a conference featuring over 100 classes on a huge variety of topics, and it's also a market with over 200 small businesses featuring their creative, unique products. To register, visit ut.pinnersconference.com and use the code 3IN30 for 10% off your ticket.    ***

Parenting is hard, and there is NO WAY to do it perfectly all the time. In today's episode, I invited my friend and colleague Stacey Collins back to the podcast for a follow up about how to hold boundaries with your children.  For full show notes, including the three takeaways, go to https://3in30podcast.com/258-boundaries-with-kids Announcement: I will be teaching a class at Pinner's Conference in Utah which is happening on Friday, November 4th and Saturday, November 5th, and I would love for you to come! Pinners is a conference featuring over 100 classes on a huge variety of topics, and it's also a market with over 200 small businesses featuring their creative, unique products. To register, visit ut.pinnersconference.com and use the code 3IN30 for 10% off your ticket.  Episode sponsors: BetterHelp: Use the code 3in30 to get 10% off your first month of online therapy! Cozy Earth: 35% off site wide when you use the code 3IN30. Lusbrands.com: Use code 3in30 to get 15% off your first order over $50. ***

I want to thank you for seeing an episode title that mentioned elections and thinking, "Yeah, I want to listen to this. I can give thirty minutes of my busy week to learning more about this." Sometimes easier to put your head down and focus on the to-do list in front of you than it is to learn about politics. Although it might not seem as immediately applicable to your motherhood as an episode on how to manage a tantrum or a rebellious teenager, the political atmosphere and policies in our communities and schools does matter tremendously in our lives and the lives of our children, so thank you for listening in. Today's guest is Laney Hawes. I have been blessed by her effusive love for people and her passionate opinions on the world. I love learning from her, and I am so honored to share her with all of you via 3 in 30.  For full show notes, including the three takeaways, go to https://3in30podcast.com/256-laney-hawes Announcement: I will be teaching a class at Pinner's Conference in Utah which is happening on Friday, November 4th and Saturday, November 5th, and I would love for you to come! Pinners is a conference featuring over 100 classes on a huge variety of topics, and it's also a market with over 200 small businesses featuring their creative, unique products.  To register, visit ut.pinnersconference.com Episode sponsors: Cozy Earth:  35% off site wide when you use the code 3IN30. Rothys: $20 off your first purchase at Rothys.com/3in30 BetterHelp: 10% off your first month ***

I hope that all of you listening have perfected systems for feeding your families so you do not have to deal with this awful feeling every night of your life. BUT if there are in fact some human mothers out there listening who relate to dinnertime dread, this episode is for you. For full show notes, including the three takeaways, go to https://3in30podcast.com/255-family-dinner Announcement: I will be teaching a class at Pinner's Conference in Utah which is happening on Friday, November 4th and Saturday, November 5th, and I would love for you to come! Pinners is a conference featuring over 100 classes on a huge variety of topics, and it's also a market with over 200 small businesses featuring their creative, unique products.  To register, visit ut.pinnersconference.com and use the code 3IN30 for 10% off your ticket.  Episode sponsors: BetterHelp: Use the code 3in30 to get 10% off your first month of online therapy! Lus Brands: 15% off with promo code 3IN30 at LUSBrands.com Little Spoon: 50% OFF your first Little Spoon order with the code 3IN30 at check out. 

Three takeaways to help you maintain emotional and mental wellness in your wildest seasons! For full show notes, including the three takeaways, go to  https://3in30podcast.com/254-how-not-to-stress Announcement: I will be teaching a class at Pinner's Conference in Utah which is happening on Friday, November 4th and Saturday, November 5th, and I would love for you to come! Pinners is a conference featuring over 100 classes on a huge variety of topics, and it's also a market with over 200 small businesses featuring their creative, unique products.  To register, visit ut.pinnersconference.com Episode sponsors: BetterHelp: Use the code 3in30 to get 10% off your first month of online therapy! Kiwi Co: Use code 3in30 for 50% off your first month + free shipping on any crate line! ***

It's time for the PINNERS CONFERENCE and EXPO this weekend (August 26-27) at the FAIRPLEX in Pomona, CA where you can learn something new and/or meet those creating some of coolest things around. Because PINNERS is two events in one. It's a conference featuring 100+ Pinterest-based classes taught by the best presenters in the nation. And it's also a show with 200 top businesses providing beautiful options in the worlds of DIY, crafts, cooking, self-improvement, photography, party planning, scrapbooking, holiday, beauty and fashion and all sorts of other great things.  All that and more.  This Friday and Saturday, August 26 and 27 at the FAIRPLEX in Pomona. Hear all about it here on OC TALK RADIO, Orange County's only community radio station.

USE PROMO CODE: ANNIE and get 10% off any ticket class price. Pinners Conference & Expo California Comes to Pomona Fairplex Create, Imagine and Learn at Southern California's Only Lifestyle, Trend and Crafting Expo Friday and Saturday, August 26-27, 2022 Pinners Conference is a must-attend event for creators and lifestyle enthusiasts where experts connect with those who love to craft, cook, learn self-care, and create. For two days, guests will have the opportunity to attend more than one hundred classes and presentations covering a variety of topics led by industry leaders. Pinners is two great events in one: a conference featuring 100+ Pinterest-based classes taught by the best presenters in the nation Pinners and also an expo 200 top businesses providing beautiful options in the worlds of DIY, crafts, cooking, self-improvement, photography, party planning, scrapbooking, holiday, beauty and fashion and plus much more. Where: Pomona Fairplex 1101 W. McKinley Ave Pomona, CA 91768 Admission: General (exhibits and shopping) - $10 Class passes (includes admission) - $19 to $49 VIP Pass $129 Information: Many classes will have optional kits to purchase upon enrolling Kids 8 years and under are FREE to all events. Advance tickets required. Classes will sell out. https://ca.pinnersconference.com/Get-Tickets Hours Friday, August 26, 10:00 a.m. – 8:00 p.m. Saturday, August 27, 9:00 a.m. – 7:00 p.m. ~~~~~~ Follow me: https://linktr.ee/annie_talks Get YouTube or Twitch-safe, non-copyrighted, free from DMCA music at Pretzel Rock. Use my link to join now! https://www.pretzel.rocks/?ref=annierivera . . . #annietalks #annietalksshow . . . For business emails only: annie@annietalks.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

145-Whether you're brand new to Pinterest or you've been marketing on there for a while you want to keep up with all the changes and put it to work for you! To help you do that I've invited Kate Ahl, Owner, and CEO behind Pinterest marketing agency, Simple Pin Media. Kate's explaining all the changes that have come about for 2022, how you can optimize the different ways that Pinners are using the app, and how to utilize Pinterest to not only market our businesses but to grow our email lists too.EPISODE NOTES:https://penandposh.com/blogs/podcast/how-to-develop-a-marketing-strategy-using-pinterest-in-2022-with-kate-ahl

What's so "pinteresting" about Pinterest? A lot! What if I told you that Pinterest can... - Reach engaged users looking for new ideas and products? Yes! - Ever heard of Pinterest drama? Nope! Because we don't do drama on Pinterest... it's all about you and your products! - Extend the life of your content from today to evergreen - Boost your videos! Pinners love videos, watching close to 1 billion videos a day on Pinterest. On this week's Social Media News Live, we've invited Pinterest expert, Alisa Meredith, to discuss the best practices and trends that are working on Pinterest.

1. SEOPress WordPress Plugin Now Supports IndexNow - SEOPress is the newest WordPress plugin to support the IndexNow protocol, which notifies search engines when new or updated content is published.With a rising number of search engines, including Bing, adopting IndexNow, support from SEO tool providers is growing as well.Source(s): WordPress Plugin SEOPress Updated With IndexNow Support2. Instagram Launches "Creator Lab" Portal for Creators by Creators - Instagram has launched a new Creator Lab project to help artists better grasp important posting best practices and procedures. The program includes videos and insights from a variety of successful producers on essential topics. The Creator Lab, which you can see here, has sections on channel growth, monetization, safety tips, and more, all hosted by well-known Instagram personalities.Source(s): Instagram Launches New Creator Lab to Help Creators Maximize their On-Platform Performance3. Instagram Rolls Out "Enhanced" Tags - On Instagram, appropriate crediting has never been more crucial as creators interact, encourage one another, and move the culture forward. Thus, Instagram is introducing enhanced tags to make it easier for contributors to get credit for their work. Users will be able to share and examine a creator's unique contribution to a photo or video post, according to Instagram. Within the tag, the creator's self-designated profile category describing their role will be displayed. Creators will be able to tag other creatives in their postings with these new tags, giving them more exposure for their work.To use the new enhanced tags, you need to tap "Tag People" when creating a post. From there, you'll need to tap on "Add Tag" and search and select your contributors. Then you can select "Show Profile Category" to display the creator category, such as "stylist" or "photographer."Source(s): Instagram Launches Enhanced Tags to Encourage Better Creator Crediting4. Q.R. codes for Facebook Groups, and An Option To Invite People via Email - Facebook has announced new features to help group admins keep their groups safe and healthy, reduce misinformation, and to make it easier for them to manage and grow their groups with relevant audiences. The features are: Using Admin Assist, you can automatically deny incoming postings that have been recognized as containing incorrect information. Incoming posts with content that has been flagged as false by third-party fact-checkers are refused before they are visible in the group, reducing the visibility of misinformation. Admins and moderators can temporarily suspend group members and participants from publishing, commenting, reacting, engaging in a group chat, and creating or entering a Room in a group by expanding the capability of "mute" and renaming it "suspend." Admin Assist can be used to automatically approve or reject member requests depending on pre-defined criteria, such as whether the prospective member has answered all of the member questions. Facebook has included Q.R. codes that admins may download or copy and paste from the Share menu and share as they see fit to help make sharing groups and connecting with a specific community a more seamless experience. People will be brought to the group's About page after scanning, where they can join or request to join. Invite people via email to join your group. Source(s): New Tools to Help Group Admins Protect, Manage and Grow Their Facebook Groups5. Microsoft Advertising Launches Professional Service Ads For Service Providers - Professional Service Ads, a new ad style aimed at service providers such as insurance brokers, realtors, and others, has been launched by Microsoft Advertising. Professional Service Ads are created dynamically based on the information you provide in your feed files, such as your plan type, organization category, federal registration status, and URLs. Microsoft will display more information in your adverts if you offer more specifics in the feed file. Professional service ads are currently being tested in the United States and Canada. Comparison websites, Regional offices, subsidiaries, and even national businesses that provide relevant services can use Professional Service Ads. According to Microsoft, advertisers using Professional service ads were able to raise conversion rates by roughly 60% when compared to conventional text ads in the early stages of the test. And the average CPA decreased by 67 percent when compared to overall performance in advertiser campaigns. By the way, the Professional Services Ads Auction is separate from text ads.Source(s): Helping better connect consumers to professionals6. Google Launches Automated Vehicle Ads In The U.S. - In the United States, Google is launching Vehicle Ads. This new format combines Google Merchant Center's automobile data feeds to match users' searches with adverts. Auto advertisers can use car advertisements to showcase their full vehicle inventory to potential customers on Google. The details supplied in the advertiser's vehicle inventory data stream (image, make, model, price, miles, and advertiser's name) are all used by Google to match people with automobile adverts. When a user clicks on a vehicle ad, they are directed to the advertiser's website's vehicle description page, where they may learn more and fill out a lead form. Advertisers can choose which actions to track, such as leads or store visits, and assign a monetary value to them.Source(s): Introducing vehicle ads - Get into gear with vehicle ads on Google7. Twitter Shops (Beta) Lets Brands List Up To 50 Products - Merchants can handpick a collection of up to 50 products to showcase to Twitter shoppers using Twitter Shops. People can now browse products from the profiles of their favorite businesses on Twitter, which is a free function. When you chat about and find things on the timeline, you can now browse them on Twitter as well.When you visit a merchant's profile that has enabled Twitter Shops, you'll notice a "View shop" button just above their Tweets. When you tap the button, you'll be sent to that merchant's shop, where you can browse things. When you're ready to purchase, you can click on the product of your choice, which will open an in-app browser where you can learn more about the product and checkout on the merchant's website.Twitter Shops is available to select merchants and managed partners in the U.S. Businesses who have their Shops enabled today include @Verizon, @ArdenCove, @LatinxInPower, @GayPrideApp, and @AllIDoIsCookUS. For now, people in the U.S. who use Twitter in English on iPhones will be able to view and interact with Twitter Shops.Source(s): Twitter Shops: More space to shop8. Announcements From Pinterest's Annual Summit - Pinterest Presents - Every month, more than 400 million individuals visit Pinterest to discover inspiration for living a life they love, and brands play a critical part in establishing this positive atmosphere. During “Pinterest Presents,” the worldwide marketing community had access to engaging discussions and creative workshops hosted by an intriguing line-up of Pinterest speakers, including Pinterest's CEO, Ben Silbermann, and Chief Marketing Officer, Andréa Mallard, as well as special guest and fashion designer Tan France, during the event.Attendees at Pinterest Presents got a sneak peek at some of the company's planned product launches, including: Your Shop is a new way to shop on Pinterest that is powered by a taste-based algorithm. Every Pinner will be shown a personalized shopping page made up of content from creators and companies that are tailored to their personal tastes and preferences. Your Shop is presently in beta for Pinners in the United States and will be available to all US audiences later this year, with additional nations to follow. Checkout is a tool that allows shoppers to purchase without leaving Pinterest, avoiding a misdirected experience. It is presently in beta. Checkout is now in beta for a limited number of Shopify merchants in the United States. Pinterest's Shopping API makes it easier for retailers to establish and post catalogs on the site, allowing it to serve as a commerce destination for businesses of all kinds. Is it time for a sale? Pinterest will update your price in real-time based on what's on the feed. Pinterest Trends Tool - Coming soon, businesses will be able to access new capabilities such as real-time search data, additional trend types, granular audience tools, and personalized trend predictions through the Pinterest Trends Tool. They are planning to expand the tool beyond the United States, the United Kingdom, and Canada later this year. For more details on what was previewed at Pinterest Presents, check out the Pinterest business site for videos and more information: business.pinterest.comSource(s): Pinterest Announcement; Pinterest adds in-app checkout and personalized shopping recommendations

1. Microsoft Introduces Portfolio Bid Strategies & Integration with Google Tag Manager - Microsoft Advertising said that portfolio bid methods are now accessible globally. The platform's automated Google Tag Manager (GTM) integration is now available to everyone.Portfolio bid strategies. This feature automatically adjusts bidding across multiple campaigns to balance under- and over-performing campaigns that share the same bidding strategy (like maximize conversions, target CPA, target impression share, etc). Portfolio bid strategies can help save time that might otherwise be spent manually adjusting bids.Automated integration with GTM. Microsoft Advertising's integration with Google Tag Manager enables you to automatically copy the setup used by your existing Google tags. To do so, sign in to Google and select the Google Tag Manager account and container via Microsoft Advertising online. Next, enable the permissions to update your setup, and Microsoft Advertising will set up the UET tag with additional parameters.2. Pinterest Introduces AR Try-On for Furniture - With a new 'AR Try-On for Home Décor' process, Pinterest is taking its augmented reality purchasing possibilities to the next level, allowing users to digitally place furniture in their homes. The approach makes use of Pinterest's continually expanding AR Lens technology to determine the virtual object's true dimensions and characteristics in order to create an accurate representation of how it will appear in our real-world location. Pinners can then alter the product in the camera view to evaluate how it fits in their space and how well it matches their current decor.3. Twitter Launches New 'Toolbox' Hub to Highlight Helpful Creation, Moderation, and Analytics Tools - Twitter has launched a new 'Twitter Toolbox' hub, which will feature useful, dependable Twitter statistics and creation tools to help you get the most out of your Twitter marketing and growth efforts. Expression tools, Safety Tools, and Measurement Tools are the three sections of the new Toolbox. The measurement aspect is likely to be of most relevance to marketers, with a variety of Twitter analytics software available to provide greater insight into your tweet performance.4. FaceBook, Pinterest, and Snap Revenue Updates - Pinterest Turns a Profit in 2021 - Pinterest, Inc. recently reported better-than-expected results ($846.7 million, up 20% year-over-year.) for the fourth quarter ended December 31, 2021, on the back of growth in revenues. In other operating metrics, Pinterest's average revenue per user (ARPU) increased 23% from the previous year to $1.93. However, the company's Monthly Active Users (MAUs) saw a 6% year-over-year decline to 431 million.Snap Posts Its First Full Year of Positive Cash Flow in 2021 - Snap reported its first quarterly net profit on Thursday, and beat analyst estimates for the fourth quarter on earnings, revenue, and user growth.Facebook Loses a Million Daily Active Users, Posts Big Revenue Result for Full Year 2021 - Facebook earnings came in below expectations for the fourth quarter, and the company said numerous challenges are ahead in the first quarter. Facebook said it's being hit by a combination of factors, including privacy changes to Apple's iOS and macroeconomic challenges. It blamed the lower-than-expected growth in part on inflation and supply chain issues that are impacting advertisers' budgets.5. Google Q4 Search Ad Revenue: $43.3 Billion While YouTube Generated $8.6 Billion - In Q4 of last year, overall Google advertising income was $61.2 billion, up from $46.2 billion in Q4'2020. Google search and other, YouTube advertising, and Google Network are all included in "total Google advertising." In Q4 2021, YouTube made $8.6 billion in ad revenue, with a total of $28.8 billion in advertising revenue for the year. That's a substantial improvement above YouTube's 2020 results. With artists receiving roughly 55% of YouTube ad revenue, that means YouTube will pay creators more than $15 billion in 2021. Search advertising generated $43.3 billion in revenue in Q4 of this year, compared to $31.9 billion in Q4 of last year. In the fiscal year 2021, Google search and others generated slightly about $149 billion, up 43 percent from $104 billion in the fiscal year 2020.6. Google Search Console Domain Properties Can Now Be In Search Results - Google has announced that the Search Console snapshot in the search results now includes domain attributes. This is a snapshot card showing some of the higher-level data for your site immediately in the search results from Search Console.This card can appear only if you are an owner or full user of the site in Google Search Console, and you are signed in with that Google account while searching for your site or queries it might rank for. You can turn this snapshot on or off as well, those instructions are in this help document.Having this snapshot appear can be handy for site owners who have access to Search Console but don't check their data very often. This serves as a helpful reminder to site owners that Search Console contains a wealth of data and information that they may examine or have an SEO professional examine on their behalf.7. Auto-tagging Added to Google Merchant Center Free Listings - Google Merchant Center now supports auto-tagging for free product listings and free local product listings, according to the firm. By adding a result ID to your URLs, you should be able to follow your shopping efforts better using Google Search. Auto-tagging is a Google Merchant Center feature that allows you to measure conversions from your free product listings and free local product listings on your website separately from other conversion types. It also allows you to separate your free listings and free local listings from total Google organic traffic via a third-party site analytics tool like Google Analytics.8. Google Ads Launches Revamped Partners Program - The new Partners program rules went into force about two years ago, and Google will notify all Partners of their current status. All Partners will be notified of their current status by Google. Those who have already accomplished the new standards will receive their Partners badge right now, while those who have not will receive it once they have met all of them. This program's criteria adjustments were first announced in February 2020, but the debut was postponed owing to the effects of the coronavirus epidemic, giving Google time to incorporate comments from advertisers into the final version of the requirements.To be eligible for the new Google Partners program, advertisers must: Achieve an optimization score of 70%. Spend $10,000 across all of a partner's managed accounts within a 90-day period. Have at least 50% of designated account strategists certified in Google Ads, with at least one certification in each product area (Search, Display, Video, etc.) with campaign spend of $500 (or more) in 90 days. Agencies that meet Partners requirements and are within the top 3% of participating agencies in their country are eligible to become Premier Partners. The top 3% is evaluated annually; the factors that determine the top 3% include, but aren't limited to: Client growth – Ability for partners to grow their existing clients and acquire new clients, measured by year-over-year ads spend growth and ads spend among first-time Google Ads clients. Client retention – Demonstrated ability to sustain client business, measured by the percentage of clients retained year-over-year. Product diversification – Demonstrated investment in results-focused product mix beyond Search, measured by the percentage of spend in Display, Apps, Video, and Shopping each calendar year. Annual ads spend – Investment in Google Ads or Google Marketing Platform, measured by spend across managed accounts each calendar year. Google Ads is now offering its Premier Partners the following: Product betas – Receive ongoing access to the most current product betas.  Advanced Google Ads support – Access 24-hour advanced ads support.  Executive experiences –  Attend invite-only industry events, such as roundtable discussions with Google leaders, sessions with other Premier Partners, and opportunities to hear from industry thought leaders.  Premier Partner Awards – The Premier Partner Awards highlight excellence in digital marketing and showcase Premier Partners that help drive results for clients with Google Ads.  Newly redesigned 2022 Premier Partner badge. 9. Google Consolidates Advertiser Identity & Business Verification - In March 2022, Google Ads will combine the current advertising identity and business operations verification programs into a single advertiser verification program, resulting in a more streamlined and better advertiser experience. On Monday, January 20, 2022, Google began distributing alerts to advertisers who will be affected by the move. "Advertisers will be contacted through email and an in-account message when they have been selected for the Advertiser verification program," Google added.Here is what Google wrote: About your business: In the first step of the unified Advertiser verification program, Google will ask advertisers a few basic questions related to their Google Ads account and business under a new ‘About your business' section. The questions will ask, for example, the advertiser's industry and billing country, and information to help Google understand if they are a direct or indirect provider (third party) of the products or services advertised on the Google Ads platform. Advertisers will be given 30 days to submit their answers. If advertisers have not submitted their answers by the end of the 30th day, their account will be paused. Verification timeline updates: Responses from the completion of the 'About your business' questions will determine the verification requirements and direct advertisers to the next steps of additional verification, which may include verifying your identity, your business operations, or both (see the 'Advertiser selection criteria updates' section below). Advertisers will be given 30 days to successfully complete these additional verifications. Failure to complete or meet the verification requirements in the specified time period will result in an account pause. Note that the pause will only be applied by the end of the 30th day if advertisers have not completed or met the requirements. For Identity verification: Previously, advertisers were given 30 days to start verification and additional 30 days to successfully complete the identity verification. For Business operations verification: Previously, advertisers were given 21 days to successfully complete the Business operation verification along with a 7 days notice period before account suspension. For the unified Advertiser verification:  Now, advertisers will have 30 days to complete the ‘About your business' questions and an additional 30 days to successfully complete all requested verifications, which may include verifying their identity, their business operations, or both. Business operations verification updates: To reduce the administrative burden and provide a consistent and synchronized experience for our advertisers, we are aligning the enforcement actions for all the verification requirements under the Advertiser verification program.  As a result of this alignment, failure to complete or meet the business operations verification requirements (if requested) will now result in an account pause instead of an account suspension. This means that advertisers' accounts will stay open, but their ads will not be able to serve until they are able to complete this program successfully. Note that the pause will only be applied by the end of the 30th day if advertisers have not completed or met the requirements.To run ads again, advertisers must complete the verification successfully by submitting the requested responses to the survey along with the relevant documentation (as applicable). Advertiser selection criteria updates: As a part of a unified Advertiser verification program, we are combining the advertiser selection criteria for the current advertiser Identity verification and Business operations verification programs for a more harmonized experience, introducing additional criteria to provide an increased layer of protection for our users, and clarifying the instances when the advertiser accounts may be paused immediately. Details below. Additional criteria: Google may request that advertisers complete the Advertiser verification program if, for example, they are advertising on brand-related queries or user queries in business verticals or industries susceptible to abuse, fraud, and scams (such as travel, customer or technical support services and financial services). Where an advertiser is asked to complete additional verification, advertisers' campaign performance may be impacted when advertising on certain Google restricted queries. Successful completion of the requested verifications will help improve campaign performance (as applicable). Criteria for immediate account pausing:  In certain circumstances, we may pause advertisers' accounts immediately when the Advertiser verification program is initiated. Your account may be paused immediately for the following reasons: If we suspect your ads violate our Google Ads policies, including, for example, Misleading representation, Unreliable claims, Unidentified business, Business name requirements, Solicitation of funds, Sensitive Events, and Coordinated Deceptive Practices. If we suspect that your advertising or business practices may cause physical or monetary harm to users. Non-exhaustive examples include: misrepresenting yourself in your ad content; offering financial products or services under false pretenses; or offering unauthorized customer support services on behalf of third parties. If we suspect you are attempting to circumvent our verification process. If your identity or your advertising behavior has been identified as unclear. Transparency & disclosures: Similar to the current process followed in the identity verification,  as a part of the identity and/or business operations verification steps, advertisers will be required to submit their legal business or their individual name along with supporting documentation for the unified Advertiser verification program. With the information advertisers provide, Google will display the advertiser name and location via an ad disclosure.  Learn more about ad disclosures. 10. Google Ads Introduces Discovery Optimization Score & Updates Auto-Applied Recommendations - Google Ads rolls out updates to Discovery Optimization Score, auto-applied recommendations, and YouTube campaign optimizations. Until now, the Optimization Score in Google Ads only scanned across Search, Display, Shopping, and Video campaigns. Today, they now include Discovery campaigns. Your Discovery campaigns will now show a score of 0-100%, with 100% meaning the campaigns are performing at their full potential. The new recommendations for Discovery campaigns are geared to getting you to lean more into automation through audiences.The second set of updates is within auto-applied recommendations. You are now able to auto-apply Google's campaign recommendations at the manager account level. This update means that you no longer have to go into individual accounts and apply recommendations manually. You do have the option to personalize which recommendations you automatically apply if any at all. The recommendations are aimed to scale the level of effort it takes to optimize campaigns. However, at the end of the day, these automatic recommendations are best used in conjunction with manual monitoring.

Jeremy King (SVP of Engineering @ Pinterest) discusses some of the challenges, principles & frameworks behind building inclusive products. We also cover filtering decisions through your company mission, investing in rest and emerging challenges around creating serendipity with ideas, onboarding, retaining talent and the hard logistics of workplace flexibility.ABOUT JEREMY KINGJeremy King is Senior Vice President of Engineering at Pinterest, where he leads the company's technical direction and oversees the entire Engineering team building deeply technical products, platforms and machine learning systems. Previously, he was the CTO of Walmart, where he led the digital transformation effort of the company including customer technology, merchant technology and supply chain technology that covered all Walmart U.S. stores and eCommerce. Prior to that, King was Executive Vice President of technology at LiveOps, and Vice President of engineering and software development at eBay. He holds a bachelor's degree in information technology from San Jose State University, and is an advisory board member for the CTO Forum, an organization that brings together senior leaders across the technology industry to collaborate on key issues and accelerate innovation across organizations.SHOW NOTES:Building inclusive products starts by having diverse data setsWhy your data is probably biased alreadyWhere to start with building inclusive productsThree principles to build inclusive productsHow Pinterest disrupts entrenched patterns of thinking & balances innovation and actionHow to decide which experiments to implementWhy ROI should not be the only metric of effectivenessHow to filter decisions through your company's missionHow AR aligns with Pinterest's mission & allows “Pinners” to explore & experiment with different identitiesCovid's impact on retaining talentHow “investing in rest” & cultivating work-life balance can increase productivityHow to schedule a day off for your entire engineering orgUpcoming Industry Challenges: building in serendipity, onboarding in a remote-first workplace & the logistics of workplace flexibilityRapid-Fire QuestionsTakeawaysLINKS AND RESOURCESInclusive Search and Recommendations - Nadia Fawaz's talk on How Inclusive Search, & AI works at PinterestCheck out our friends and sponsor, Jellyfish. Jellyfish helps you align engineering work with business priorities and enables you to make better strategic decisions.Learn more at Jellyfish.co/elcLooking for other ways to get involved with ELC? Check out all of our upcoming events, peer groups, and other programs at www.sfelc.com!

Jon and Brandon discuss prepping rubber molds for casting, cleaning concrete without strong odors, why they aren't coating haters, release agents that cause pinners, and why ze mixer canz shredz ze fiberz. Want to continue the conversation? First things first, LIKE us on Facebook https://www.facebook.com/kodiakpromaterials to receive notifications on new products, tutorials, and events- Then join the private Kodiak Pro Discussion Group to ask questions pertaining to concrete countertops, sinks, and furniture, and/or Kodiak Pro products https://www.facebook.com/groups/kodiakpro Send us your postal address and we will mail you a ‘Concrete Gangster' sticker! If you want to purchase the absolute best materials to create cutting edge concrete designs, visit www.KodiakPro.com We are holding a Kodiak Pro OPEN STUDIO on Monday, February 28th, in Eureka Springs, AR. Come join us for a day of concrete fun, gain confidence with the Kodiak Pro product lineup, and learn new ways to do things. The event starts at 9am and will go into the early evening. The cost is $100 per person, and includes some pretty sweet Kodiak Pro schwag, light refreshments, and cold beer in the evening: https://www.kodiakpro.com/products/kodiak-pro-studio-open-house-february-28-eureka-springs-ar And lastly, if you are interested in attending the Spring 2022 ‘Pinnacle Concrete Camp' to learn about Fabric-Forming Concrete Sinks, GFRC, UHPC, Concrete Countertops, DustyCrete, Upright Casting, Sealing concrete for the real world, and the business of running a concrete business, join us February 21-26 in Eureka Springs, AR: http://www.concretedesignschool.com/pinnacle-concrete-camp

Jon and Brandon discuss prepping rubber molds for casting, cleaning concrete without strong odors, why they aren't coating haters, release agents that cause pinners, and why ze mixer canz shredz ze fiberz. Want to continue the conversation? First things first, LIKE us on Facebook https://www.facebook.com/kodiakpromaterials to receive notifications on new products, tutorials, and events- Then join the private Kodiak Pro Discussion Group to ask questions pertaining to concrete countertops, sinks, and furniture, and/or Kodiak Pro products https://www.facebook.com/groups/kodiakpro Send us your postal address and we will mail you a ‘Concrete Gangster' sticker! If you want to purchase the absolute best materials to create cutting edge concrete designs, visit www.KodiakPro.com We are holding a Kodiak Pro OPEN STUDIO on Monday, February 28th, in Eureka Springs, AR. Come join us for a day of concrete fun, gain confidence with the Kodiak Pro product lineup, and learn new ways to do things. The event starts at 9am and will go into the early evening. The cost is $100 per person, and includes some pretty sweet Kodiak Pro schwag, light refreshments, and cold beer in the evening: https://www.kodiakpro.com/products/kodiak-pro-studio-open-house-february-28-eureka-springs-ar And lastly, if you are interested in attending the Spring 2022 ‘Pinnacle Concrete Camp' to learn about Fabric-Forming Concrete Sinks, GFRC, UHPC, Concrete Countertops, DustyCrete, Upright Casting, Sealing concrete for the real world, and the business of running a concrete business, join us February 21-26 in Eureka Springs, AR: http://www.concretedesignschool.com/pinnacle-concrete-camp

About Micheal BenedictMicheal Benedict leads Engineering Productivity at Pinterest. He and his team focus on developer experience, building tools and platforms for over a thousand engineers to effectively code, build, deploy and operate workloads on the cloud. Mr. Benedict has also built Infrastructure and Cloud Governance programs at Pinterest and previously, at Twitter -- focussed on managing cloud vendor relationships, infrastructure budget management, cloud migration, capacity forecasting and planning and cloud cost attribution (chargeback). Links: Pinterest: https://www.pinterest.com Twitter: https://twitter.com/micheal LinkedIn: https://www.linkedin.com/in/michealb/ TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: You know how git works right?Announcer: Sorta, kinda, not really Please ask someone else!Corey: Thats all of us. Git is how we build things, and Netlify is one of the best way I've found to build those things quickly for the web. Netlify's git based workflows mean you don't have to play slap and tickle with integrating arcane non-sense and web hooks, which are themselves about as well understood as git. Give them a try and see what folks ranging from my fake Twitter for pets startup, to global fortune 2000 companies are raving about. If you end up talking to them, because you don't have to, they get why self service is important—but if you do, be sure to tell them that I sent you and watch all of the blood drain from their faces instantly. You can find them in the AWS marketplace or at www.netlify.com. N-E-T-L-I-F-Y.comCorey: This episode is sponsored in part by our friends at Vultr. Spelled V-U-L-T-R because they're all about helping save money, including on things like, you know, vowels. So, what they do is they are a cloud provider that provides surprisingly high performance cloud compute at a price that—while sure they claim its better than AWS pricing—and when they say that they mean it is less money. Sure, I don't dispute that but what I find interesting is that it's predictable. They tell you in advance on a monthly basis what it's going to going to cost. They have a bunch of advanced networking features. They have nineteen global locations and scale things elastically. Not to be confused with openly, because apparently elastic and open can mean the same thing sometimes. They have had over a million users. Deployments take less that sixty seconds across twelve pre-selected operating systems. Or, if you're one of those nutters like me, you can bring your own ISO and install basically any operating system you want. Starting with pricing as low as $2.50 a month for Vultr cloud compute they have plans for developers and businesses of all sizes, except maybe Amazon, who stubbornly insists on having something to scale all on their own. Try Vultr today for free by visiting: vultr.com/screaming, and you'll receive a $100 in credit. Thats v-u-l-t-r.com slash screaming.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn. Sometimes when I have conversations with guests here, we run long. Really long. And then we wind up deciding it was such a good conversation, and there's still so much more to say that we schedule a follow-up, and that's what happened today. Please welcome back Micheal Benedict, who is, as of the last time we spoke and presumably still now, the head of engineering productivity at Pinterest. Micheal, how are you?Micheal: I'm doing great, and thanks for that introduction, Corey. Thankfully, yes, I am still the head of engineering productivity; I'm really glad to speak more about it today.Corey: The last time that we spoke, we went up one side and down the other of large-scale environments running on AWS and billing aspects thereof, et cetera, et cetera. I want to stay away from that this time and instead focus on the rest of engineering productivity, which is always an interesting and possibly loaded term. So, what is productivity engineering? It sounds almost like it's an internal dev tools team, or is it something more?Micheal: Well, thanks for asking because I get this question asked a lot of times. So, for one, our primary job is to enable every developer, at least at our company, to do their best work. And we want to do this by providing them a fast, safe, and a reliable path to take any idea into production without ever worrying about the infrastructure. As you clearly know, learning anything about how AWS works—or any public cloud provider works—is a ton of investment, and we do want our product engineers, our mobile engineers, and all the other folks to be focused on delivering amazing experiences to our Pinners. So, we could be doing some of the hard work in providing those abstractions for them in such way, and taking away the pain of managing infrastructure.Corey: The challenge, of course, that I've seen is that a lot of companies take the approach of, “Ah. We're going to make AWS available to all of our engineers in it's raw, unfiltered form.” And that lasts until the first bill shows up. And then it's, “Okay. We're going to start building some guardrails around that.” Which makes a lot of sense. There then tends to be a move towards internal platforms that effectively wrap cloud services.And for a while now, I've been generally down on the concept and publicly so in the general sense. That said, what I say that applies as a best practice or something that most people should consider does tend to fall apart when we talk about specific use cases. You folks are an extremely large environment; how do you view it? First off, do you do internal platforms like that? And secondly, would you recommend that other companies do the same thing?Micheal: I think that's such a great question because every company evolves with its own pace of development. And I wouldn't say Pinterest by itself had a developer productivity or an engineering productivity organization from the get-go. I think this happens when you start realizing that your core engineers who are working on product are now spending a certain fraction of time—which starts ballooning pretty fast—in managing the underlying systems and the infrastructure. And at that point in time, it's probably a good question to ask, how can I reduce the friction in those people's lives such that they could be focused more on the product. And, kind of, centralize or provide some sort of common abstractions through a central team which can take away all that pain.So, that is generally a good guiding principle to think about when your engineers are spending at least 30% of their time on operating the systems rather than building capabilities, that's probably a good time to revisit and see whether a central team would make sense to take away some of that. And just simple examples, right? This includes upgrading OS on your EC2 machines, or just trying to make sure you're patching all the right versions on your next big Kubernetes cluster you're running for serving x number of users. The moment you start seeing that, you want to start thinking about, if there is a central team who could take away that pain, what are the things they could be investing on to help up-level every other engineer within your organization. And I think that's one of the best ways to be thinking about it.And it was also a guiding principle for us within Pinterest to view what investments we could make in these central teams which can up-level each and every different type of engineer in the company as well. And just an example on that could be your mobile engineer would have very different expectations from your backend engineer who was working on certain aspects of code in your product. And it is truly important to understand where you want to centralize capabilities, which both these types of engineers could use, or you want to divest and have unique capabilities where it's going to make them productive. There's no one-size-fits-all solution for this, but I'm happy to talk about what we have at Pinterest, which has been reasonably working well. But I do think there's a lot more improvements we could be doing.Corey: Yeah, but let's also be clear that, as you've mentioned, you are heavily biased towards EC2 instances for a lot of what you do. If we look at the AWS console and we see hundreds of different services now, and it's easy to sit here and say, “Oh, internal platforms are terrible because all of those services are going to be enhanced in various ways and you're never going to be able to keep up with feature parity.” Yeah, but if you can wrap something like EC2 in an internal platform wrapper, that begins to be a different story because sure, someone's going to go and try something new with a different AWS service, they're going to need direct access. But the EC2 product across the board generally does not evolve in leaps and bounds with transformative changes overnight. Let's also not forget that at a company with the scale that Pinterest operates at, “Hey, AWS just dusted off a new feature and docs are still rolling out, and it's not in CloudFormation yet, but we're going to roll it out to production,” probably seems like the wrong direction to go in, I would assume.Micheal: And yes, I think that brings one of the key guardrails, I think, which these groups provide. So, when we start thinking about what teams, centralized teams like engineering productivity, developer tools, developer platforms actually do is they help with a couple of things. The top three are: they can help pave a path for the most common use cases. Like to your point, provisioning EC2 does take a set of steps, all the time. If you're going to have a thousand people doing that every time they're building a new service or trying to expand capacity playing with their launch templates, those are things you can start streamlining and making it simple by some wrapper because you want to address those 80% use cases which are usually common, and you can have a wrapper or could just automate that. And that's one of the key things: can you provide a paved path for those use cases?The second thing is, can you do that by having the right guardrails in place? How often have you heard the story that, “I just clicked a button and that now spun up, like, a thousand-plus instances.” And now you have to juggle between trying to stop them or do something about it.Corey: Back in 2013, you folks were still focusing on this fair bit. I remember because Jeremy Carroll, who I believe was your first SRE there once upon a time, wound up doing a whole series of talks around how Pinterest approached doing an AMI Factory. And back in those days, the challenges were, “Okay. We have the baseline AMI, and that's great, but we also want to do deployments of things and we don't really want to do a new deploy of an entire fleet of EC2 instances for a single line of config change, so how do we wind up weighing off of when you bake a new AMI versus when you just change something that has—in what is deployed to them?” And it was really a complicated problem back then.I'm not convinced it's not still a complicated problem, but the answers are a lot more cohesive. And making sure that every team—when you're talking about a company as large as Pinterest with that many teams—is doing things in the same way, seems like it's critically important otherwise you wind up with a whole bunch of unique-looking instances that each have to be managed by hand as opposed to something that can be reasoned around collectively.Micheal: Yep. And that last part you mentioned is extremely crucial as well because like I said, our audience or our customers are just not the engineers; we do work with our product managers and business partners as well because at times, we have to tie or change our architecture based on certain cost optimizations which would make sense, like you just articulated. We don't want to have all the instance types. It does not add much value to a developer unless they're explicitly seeking a high-memory instance or a [GP-based instance in a 00:10:25] certain way. So, we can then work with our business partners to make sure that we're committing to only a certain type of instances, and how we can abstract our tools to only give you that. For example, our deployment system, Teletraan which is an open-source system, actually condenses down all these instance types to a couple of categories like high-compute, high-memory—and you've probably seen that in many of the new cloud providers as well—so people don't have to learn or know the underlying instance type.When we moved from c3 to c5, it was just called as a high-compute system, so the next time someone provisioned a new service or deployed it using our system, they would just select high-compute as the de facto instance type and we would just automatically provision a C5 for them. So, that just reduces the extra complexity or the cognitive overhead individuals would have to go through in learning each instance type, what is the base AMI that comes on it, what are the different configurations that need to go in terms of setting up your AZ-scaling properties. We give them a good reasonable set of defaults to get started with, and then they can then work on optimizing or making changes to it.Corey: Ignoring entirely your mispronunciation of AMI, which is, of course, three syllables—and that is a petty hill upon which I will die—it occurs to me the more I work with AWS in various ways, the easier it gets. And I used to think in some respects, it was because the platform was so—it was improving so dramatically around me. But no, in many cases, it's because the first time you write some CloudFormation by hand, it's a nightmare and you keep smacking into weird issues. But the second or third time, it's super easy because you just copy the thing you've already built and change the relevant bits around. And that was the learning curve that I went through playing around with a lot of these things.When you start looking at this from a large-scale environment where it's not just about upskilling the people that you have to understand how these things integrate in AWS land, but also the consistent onboarding of engineers at a fairly progressive clip is, great, you effectively have to start doing trainings on all these things, and there's a lot of knobs and dials that can blow up and hurt people. At some point, building the guardrails or building the environment in which you are getting all the stuff abstracted away from where the application engineers have to think about this at all, it eventually reaches a tipping point where it starts to feel like it's no longer optional if you want to continue growing as a company because you don't have the luxury of spending six months of onboarding before you let someone touch the thing they were hired to build.Micheal: And you will see that many companies very often have very similar programming practices like you just described. Even I learned that the same way: you have a base template, you just copy-paste it and start from there on. And no one goes through the bootstrapping process manually anymore; you want to—I think we call it cargo-culting, but in general, just get something to bootstrap and start from there. But one of the things we learned in sort of the hard way is that can also lead to, kind of, you pushing, you know, not great practices because people don't know what is a blessed version of a good template or what actually would make sense. So, some of those things, we have been working on.And this is where centralized teams like engineering productivity are really helpful is we provide you with the blessed or the canonical way to do certain things. Case in point example is a CI/CD pipeline or delivery of software services. We have invested enough in experimenting on what works with some of the more nuanced use cases at Pinterest, in helping generate, sort of, a canonical version which would cover 80% of the use cases. Someone could just go and try to build a service and they could just use the same canonical pipeline without learning much or making changes to it. This also reduces that cargo-culting nature which I called, rather than copying it from unknown sources and trying to like—again, it may cause havoc to our systems, so we can avoid a lot of that because of these practices.Corey: So, let's step a little bit beyond AWS—I know I hate doing it, too—but I'm going to assume that your remit is broader than, oh, AWS whisperer-slash-Wrangler. So, tell me a little bit more about what it is that your day-to-day looks like if there is anything that could be said not to focus purely around AWS whispering.Micheal: So, one of the challenges—and I want to talk about this a bit more—is our environments have become extremely complex over time. And it's the nature of, like, rising entropy. Like, we've just noticed that there's two things: we have a diverse set of customer base, and these include everyone trying to do different workloads or work service types. What that essentially translates into is that we realized that our solution may not fit all of them. For example, what works for a machine-learning engineer in terms of iterating on building a model and delivering a model is not the same as someone working on a long-running service and trying to deploy that. The same would apply for someone trying to operate a Kafka system.And that has made, I think, definitely our job a bit challenging in trying to assess where do you actually draw the line on the abstraction? What is the right layer of abstraction across your local development experience, across when you move over to staging your code in a PR model and getting feedback and subsequently actually releasing it to production? Because this changes dramatically based on what is the workload type you're working on. And we feel like that has been one of the biggest challenges where I know I spent my day-to-day and my team does too, in trying to help provide some of the right solutions for these individuals. There's—very often we'll also get asked from individuals trying to do a very nuanced thing.Of late, we have been talking about thinking about how you operate functions, like provide Functions as a Service within the company? It just put us in a difficult spot at times because we have to ask the hard question, “Is this required?” I know the industry is doing it; it's definitely there. I personally believe, yes, it could be a future, but is that absolutely important? Is that going to benefit Pinterest in any formal way if we invest on some core abstractions?And those are difficult conversations to have because we have exciting engineers coming in trying to do amazing things; it puts us in a hard spot, as well, as to sometimes saying graciously, no. I know many companies deal with it when they have these centralized teams, but I think it's part of that job. Like when you say it's day-to-day, I would say I'm probably saying no a couple of times in that day.Corey: Let's pretend for the sake of argument that I am, tomorrow morning, starting another company—Twitter for Pets—and over the next ten years, it grows to be larger than Pinterest in terms of infrastructure, probably not revenue because it turns out pets are not the lucrative source of ad revenue that I was hoping it would be but, you know, directionally the same thing. It seems to me that building out this sort of function with this sort of approach to things is dramatically early as far as optimizations go when it's just me puttering around on something. I'm always cognizant of the wrong people taking the wrong message when we're talking about things that happen like this at scale. When does having an engineering productivity group begin to make sense?Micheal: I mentioned this earlier; like, yeah, there is definitely not a right answer, but we can start small. For example, this group actually started more as a delivery team. You know, when we started, we realized that we had different ways of deploying services or software at Pinterest, so we first gathered together to figure out, okay, what are the different ways and can we start simplifying that part? And that's where it started expanding. Okay, we are doing button-based deployments right now we have thousand-plus microservices, and we are seeing more incidents than we wanted to because anything where there's a human involved means there's a potential gap for error. I myself was involved in a SEV 0 incident, and I will be honest; we ended up deploying a Hello World application in one of our production fleet. Not the thing I wanted to be associated with my name, but, you know—Corey: And you were suddenly saying hello to the world, in fact—Micheal: [laugh].Corey: —and oops-a-doozy.Micheal: Yeah. So—and that really prompted us to rethink how we need to enable guardrails to do safe production rollouts. And that's how those conversations start ballooning out.Corey: And the healthy correct way. We've all broken production in various ways, and it's—you correctly are identifying, I believe, the direction you're heading in where this is a process problem and a tooling problem; it is not that you are secretly crap and should never have been allowed near anything in production. I mean, that's my excuse for me, but in your case, this is a common thing where it's, if someone can unintentionally cause issues like that, there needs to be better processes and procedures as the organization matures.Micheal: Yep. And that's kind of like always the route or the starting point for these discussions. And it starts growing from there on because, okay, you've helped improve the deploy process but now we're seeing insane amount of slowness, say on the build processes, or even post-deploy, there's, like, issues on how we monitor and look into data.And that I think forces these conversations, okay, where do we have these bespoke tools available? What are people doing today? And you have to ask those hard questions, like what can we actually remove from here? The goal is not to introduce yet another new system. Many a times, to be honest bash just gets the job done. [laugh].Personally, I'm okay with that as long as it's consistent and people, you know, are able to contribute to it and you have good practices in validating it, if it works, we should go for it rather than introducing yet another YAML [laugh] and some of that other aspects of doing that work. And that's what we encourage as well. That's how I think a lot of this starts connecting together in terms of, okay, now this is becoming a productivity group; they're focused on certain challenges where investing probably one person here may up-level a few other engineers who don't have to do that on a day-to-day basis. And I think that's one of the key items for, especially, folks who are running mid-sized companies to realize and start investing in these type of teams to really up-level, sort of, the rest of the engineering.Corey: You've been doing this for a fair while. If you were to go back and start over again on day one—which is always a terrifying question, on some level—what would you have done differently about building out this function as Pinterest continued to scale out?Micheal: Well, first, I must acknowledge that this was just not me, and there's, like, ton of people involved in helping make this happen.Corey: No, that's fair. We'll blame them for the missteps; that is—Micheal: [laugh].Corey: —just fine with me. I kid. I kid.Micheal: I think, definitely the nuances. If I look back, all the decisions that were made then at that point in time, there was a decision made to move to Phabricator, which was back then a great open-source code management system where with the current information at that point in time. And I'm not—I think it's very hard to always look back and say, “Oh, we could have chosen x at one point in time.” And I think in reality, that's how engineering organizations always evolve, that you have to make do with the information you have right now to make a decision that works for you over a couple of years.And I'll give you a small example of this. There was a time when Pinterest was actually on GitHub Enterprise—this was like circa 2013, I would say—and it really served as well for, like, five-plus years. Only then at certain point, we realized that it's hard to hire PHP engineers to support a tool like that, and we had to rethink what is the ROI and the investments we've made here? Can we ever map up or match back to one of the offerings in the industry today? And that's when you make decisions that, okay, at this point in time, it's clear that business continuity talks, you know, and it's hard to operate a system, which is, at this moment not supported, and then you make a call about making a shift or moving.And I think that's the key item. I don't think there's anything dramatically I would have changed since the start. Perhaps definitely investing a bit more individuals into the group and going from there. But that said, I'm really, sort of, at least proud of the fact that usually these teams are extremely lean and small, and they always have an outsized impact, especially when they're working with other engineers, other [opinionated 00:22:13] engineers for what it's worth.This episode is sponsored by our friends at Oracle Cloud. Counting the pennies, but still dreaming of deploying apps instead of "Hello, World" demos? Allow me to introduce you to Oracle's Always Free tier. It provides over 20 free services and infrastructure, networking databases, observability, management, and security.And - let me be clear here - it's actually free. There's no surprise billing until you intentionally and proactively upgrade your account. 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Visit https://snark.cloud/oci-free that's https://snark.cloud/oci-free.Corey: Most folks show up intending to do good today, and you make the best decision at the time with the context and constraints that you have, but my question I think is less around, “Well, what were the biggest mistakes you made?” But more to do with the idea of, based upon what you've learned and as you have shown—as you've shined light on these dark areas, as you have been exploring it, has anything jumped out at you that is, “Oh, yeah. Now, that I know—if I had known then what I know now, I would definitely have made this other decision.” Ideally, something that applies a little more globally than specific within Pinterest, just because the whole idea, aspirationally, is that people might learn something from our conversation. At least I will, if nothing else.Micheal: No, I think that's a great question. And I think the three things that jump to me, top of mind. I think technology is means to an end unless it gives you a competitive edge. And it's really hard to figure out at what point in time what technology and why we adopted it, it's going to make the biggest difference. Humans always tend to have a bias towards aligning towards where we want to go. So, that's the first one in my mind.The second one is, and we spoke about this last time, embrace your cloud provider as much as possible. You'd want to avoid taking on operational burden which is not going to add value to the business. If there is something you see your operating which can be offloaded—because your provider can, trust me, do a way better job than you or your team of few can ever do—embrace that as soon as possible. It's better that way because then it frees up your time to focus on the most important thing, which I've realized over time is—I really think teams like ours are actually—we're probably the most value as a glue to all the different experiences a software engineer would go through as part of their SDLC lifecycle.If we can simplify someone's life by giving them a clear view as to where their commit or the work is in this grand scheme of rolling out and giving them the right amount of data to take action when something goes wrong, trust me, they will love you for what you're doing because you're saving them ton of time. Many times, we don't realize that when we publish 11 different ways for you to go and check to just get your basic validation of work done. We tend to so much focus on the technological aspect of what the tool does, rather than the experience of it, and I've realized, if you can bridge the experience, especially for teams like ours, people really don't even need to know whether you're running Kubernetes or any of those solutions behind the scenes. And I think that's one of the biggest takeaways I have.Corey: I want to double down on something you said about the fact that you are not going to be able to run these services as effectively as your provider can. And relatively recently—in fact, since the first time we spoke—AWS has released a investment report in Virginia. And from 2011 through 2020, they have invested in building AWS data centers there, $35 billion. I promise almost no company that employs people listening to this that are not themselves a cloud provider is going to make that kind of investment in running these things themselves.Now, do cloud providers have sharp edges? Yes, absolutely. That is what my entire career is about, unfortunately. But you're not going to do a better job of running things more sustainably, more reliably, et cetera, et cetera. But there are other problems with this—and that's what I want to start exploring here—where in the olden days, when I ran things in data centers and they went down a lot more as a result, sometimes when there were outages, I would have the CEO of the company just standing there nervous worrying over my shoulder as I frantically typed to fix things.Spoiler: my typing accuracy did not improve by having someone looming over me. Now, when there's an outage that your cloud provider takes, in many cases the thing that you are doing to fix it is reloading the status page and waiting for an update because it is completely out of your hands. Is that something that you've had to encounter? Because you can push buttons and turn dials when things are broken and you control it, but in an AWS—or other cloud provider—outage, all you can really do is wait unless you have a DR plan that is large-scale and effective enough that you won't feel foolish or have wasted a huge amount of time and energy migrating off and then—because then it gets repaired in ten minutes. How do you approach that, from your perspective? I guess, the expectation management piece?Micheal: It's definitely I know something which keeps a lot of folks within infrastructure up at night because, like you just said, at times we can feel extremely powerless when we obviously don't have direct control—or visibility at times, as well—on what's happening. One of the things we have realized over time as part of running on our cloud provider for over a decade now, it forces us to rethink a bit on our priority workflows, what we want our Pinners to always have access to, what they need to see, what is not important or critical. Because it puts into perspective, even for the infrastructure teams, is to what is the most important thing we should always have it available and running, what is okay to be in a degraded state, until what time, right? So, it actually forces us to define SLOs and availability criteria within the team where we can broadcast that to the larger audience including the executives. So, none of this comes as a surprise at that point.I mean, it's not the answer, probably, you're looking for because is there's nothing we can do except set expectations clearly on what we can do and how when you think about the business when these things do happen. So, I know people may have I have a different view on this; I'm definitely curious to hear as well, but I know at Pinterest at least we have converged on our priority workflows. When something goes out, how do we jump in to provide a degraded experience? We have very clear run books to do that, and especially when it's a SEV 0, we do have clear processes in place on how often we need to update our entire company on where things are. And especially this is where your partnership with the cloud provider is going to be a big, big boon because you really want to know or have visibility, at the minimum some predictability on when things can get resolved, and how you want to work with them on some creative solutions. This is outside the DR strategy, obviously; you should still be focused on a DR strategy, but these are just simple things we've learned over time on how to just make it predictable for individuals within the company, so not everyone is freaking out.Corey: Yeah, from my perspective, I think the big things that I found that have worked, in my experience—mostly by getting them wrong the first time—is explain that someone else running the infrastructure when they take an outage; there's not much we can do. And no, it's not the sort of thing where picking up the phone and screaming at someone is going to help us, is the sort of thing that is best to communicate to executive stakeholders when things are running well, not in the middle of that incident.Then when things break, it's one of those, “Great, you're an exec. You know what your job is? Literally anything other than standing in the middle of the engineering floor, making everyone freak out even more. We'll have a discussion later about what the contributing factors were when you demand that we fire someone because of an outage. Then we're going to have a long and hard talk about what kind of culture you're trying to build here again?” But there are no perfect answers here.It's easy to sit here in the silver light of day with things working correctly and say, “Oh, yeah. This is how outages should be handled.” But then when it goes down, we're all basically an inch away at best from running around with our hair on fire, screaming, “Fix it, fix it, fix it, fix it, now.” And I am empathetic to that. There's a reason but I fix AWS bills for a living, and one of those big reasons is that it's a strictly business-hours problem and I don't have to run production infrastructure that faces anything that people care about, which is kind of amazing and freeing for someone who spent too many years on call.Micheal: Absolutely. And one of the things is that this is not only with the cloud provider, I think in today's nature of how our businesses are set up, there's probably tons of other APIs you are using or you're working with you may not be aware of. And we ended up finding that the hard way as well. There were a certain set of APIs or services we were using in the critical path which we were not aware of. When these outages happen, that's when you find that out.So, you're not only beholden to your provider at that point in time; you have to have those SLO expectations set with your other SaaS providers as well, other folks you're working with. Because I don't think that's going to change; it's probably only going to get complicated with all the different types of tools you're using. And then that's a trade-off you need to really think about. An example here is just like—you know, like I said, we moved in the past from GitHub to Phabricator—I didn't close the loop on that because we're moving back to GitHub right now [laugh] and that's one of the key projects I'm working with. Yeah, it's circle of life.But the thing is, we did a very strong evaluation here because we felt like, “Okay, there's a probability that GitHub can go down and that means people will be not productive for that couple of hours. What do we do then?” And we had to put a plan together to how we can mitigate that part and really build that confidence with the engineering teams, internally. And it's not the best solution out there; the other solution was just run our own, but how is that going to make any other difference because we do have libraries being pulled out of GitHub and so many other aspects of our systems which are unknowingly dependent on it anyways. So, you have to still mitigate those issues at some point in your entire SDLC process.So, that was just one example I shared, but it's not always on the cloud provider; I think there are just many aspects of—at least today how businesses are run, you're dependent; you have critical dependencies, probably, on some SaaS provider you haven't really vetted or evaluated. You will find out when they go down.Corey: So, I don't think I've told this story before, but before I started this place, I was doing a fair bit of consulting work for other companies. And I was doing a project at Pinterest years ago. And this was one of the best things I've ever experienced at a company site, let alone a client site, where I was there early in the morning, eight o'clock or so, so you know, engineers love to show up at the crack of 11:30. But so I was working a little early; it was great. And suddenly my SSH session that I was using to remote into something or other hung.And it's tap up, tap enter a couple of times, tap it a couple more. It was hung hard. “What's the—” and then someone gently taps me on the shoulder. So, I take the headphones off. It was someone from corporate IT was coming around saying, “Hey, there's a slight problem with our corporate firewall that we're fixing. Here's a MiFi device just for you that you can tether to get back online and get worked on until the firewall gets back.”And it was incredible, just the level of just being on top of things, and the focus on keeping the people who were building things and doing expensive engineering work that was awesome—and also me—productive during that time frame was just something I hadn't really seen before. It really made me think about the value of where do you remove bottlenecks from people getting their jobs done? It was—it remains one of the most impressive things I've seen.Micheal: That is great. And as you were telling me that I did look up our [laugh] internal system to see whether a user called Corey Quinn existed, and I should confirm this with you. I do see entries over here, a couple of commits, but this was 2015. Was that the time you were around, or is this before that even?Corey: That would have been around then, yes. I didn't start this place until late 2016.Micheal: I do see your commits, like, from 2015, and I—Corey: And they're probably terrible, I have no doubt. There's a reason I don't read code for a living anymore.Micheal: Okay, I do see a lot of GIFs—and I hope it's pronounced as GIF—okay, this is cool. We should definitely have a chat about this separately, Corey?Corey: Oh, yeah. “Would you explain this code?” “Absolutely not. I wrote it. Of course, I have no idea what it does. That's the rule. That's the way code always works.”Micheal: Oh, you are an honorary Pinterest engineer at this point, and you have—yes—contributed to our API service and a couple of Puppet profiles I see over here.Corey: Oh, yes—Micheal: [Amazing 00:36:11]. [laugh].Corey: You don't wind up thinking that's a risk factor that should be disclosed. I kid. I kid. It's, I made a joke about this when VMware acquired SaltStack and I did some analytics and found that 60 some odd lines of code I had written, way back when that were still in the current version of what was being shipped. And they thought, “Wait, is this actually a risk?”And no, I am making a joke. The joke is, is my code is bad. Fortunately, there are smart people around me who review these things. This is why code review is so important. But there was a lot to admire when I was there doing various things at Pinterest. It was a fun environment to work in, the level of professionalism was phenomenal, and I was just a big fan of a lot of the automation stuff.Phabricator was great. I love working with it, and, “Great, I'm going to use this to the next place I go.” And I did and then it was—I looked at what it took to get it up and running, and oh, yeah, I can see why GitHub is so popular these days. But it was neat. It was interesting seeing that type of environment up close.Micheal: That is great to hear. You know, this is what I enjoy, like, hearing some of these war stories. I am surprised; you seem to have committed way more than I've ever done in my [laugh] duration here at Pinterest. I do managing for a living, but then again—Corey, the good news is your code is still running on production. And we—Corey: Oh dear.Micheal: —haven't—[laugh]. We haven't removed or made any changes to it, so that's pretty amazing. And thank you for all your contributions.Corey: Oh, please, you don't have to thank me. I was paid, it was fine. That's the value of—Micheal: [laugh].Corey: —[work 00:37:38] for hire. It's kind of amazing. And the best part about consultants is, is when we're done with a project, we get the hell out everyone's happy about it.More happy when it's me that's leaving because of obvious personality-related reasons. But it was just an interesting company from start to finish. I remember one other time, I wound up opening a ticket about having a slight challenge with a flickering on my then Apple-branded display that everyone was using before they discontinued those. And I expected there to be, “Oh, okay. You're a consultant. Great. How did we not put you in the closet with a printer next to that thing, breathing the toner?” Like most consulting clients tend to do, and sure enough, three minutes later, I'm getting that tap on the shoulder again; they have a whole replacement monitor. “Can you go grab a cup of coffee? We'll run the cable for it. It'll just be about five minutes.” I started to feel actively bad about requesting things because I did a lot of consulting work for a lot of different companies, and not to be unkind, but treating consultants and contractors super well is not something that a lot of companies optimize for. I can't necessarily blame them for that. It just really stood out.Micheal: Yep, I do hope we are keeping up with that right now because I know our team definitely has a lot of consultants working with us as well. And it's always amazing to see; we do want to treat them as FTs. It doesn't even matter at that point because we're all individuals and we're trying to work towards common goals. Like you just said, I think I personally have learned a few items as well from some of these folks. Which is again, I think speaks to how we want to work and create a culture of, like, we're all engineers; we want to be solving problems together, and as you were doing it, we want to do it in such a way that it's still fun, and we're not having the restrictions of titles or roles and other pieces. But I think I digressed. It was really fun to see your commits though, I do want to track this at some point before we move completely over to GitHub, at least keep this as a record, for what it's worth.Corey: Yeah basically look at this graffiti in the codebase of, “A shit-poster was here,” and here I am. And that tends to be, on some level, the mark we live on the universe. What's always terrifying is looking at things I did 15 years ago in my first Linux admin job. Can I still ping the thing that I built there? Yes, I can. And how is that even possible? That should not have outlived me; honestly, it should never have seen the light of day in production, but here we are. And you never know how long that temporary kluge you put together is going to last.Micheal: You know, one of the things I was recalling, I was talking to someone in my team about this topic as well. We always talk about 10x engineers. I don't know what your thoughts are on that, but the fact that you just mentioned you built something; it still pings. And there's a bunch of things, in my mind, when you are writing code or you're working on some projects, the fact that it can outlast you and live on, I think that's a big, big contribution. And secondly, if your code can actually help up-level, like, ten other people, I think you've really made the mark of 10x engineer at that point.Corey: Yeah, the idea of the superhuman engineer is always been a strange and dangerous one. If for nothing else, from where I sit, excellence is inherently situational. Like we just talked about someone at Pinterest: is potentially going to be able to have that kind of impact specifically because—to my worldview—that there's enough process and things around there that empower them to succeed. Then if you were to take that engineer and drop them into a five-person startup where none of those things exist, they might very well flounder. It's why I'm always a little suspicious of this is a startup founded by engineers from Google or Facebook, or wherever it is.It's, yeah, and what aspects of that culture do you think are one-to-one matches with the small scrappy startup in the garage? Right, I predicting some challenges here. Excellence is always situational. An amazing employee at one company can get fired at a second one for lack of performance, and that does not mean that there's anything wrong with them and it does not mean that they are a fraud. It means that what they needed to be successful was present in one of those shops, but not the other.Micheal: This is so true. And I really appreciate you bringing this up because whenever we discuss any form of performance management, that is a—in my view personally—I think that's an incorrect term to be using. It is really at that point in time, either you have outlived the environment you are in, or the environment is going in a different direction where I think your current skill set probably could be best used in the environment where it's going to work. And I know it's very fuzzy at that point, but like you said, yes, excellence really means you don't want to tie it to the number of commits you have pushed out, or any specific aspect of your deliverables or how you work.Corey: There are no easy answers to any of these things, and it's always situational. It's why I think people are sometimes surprised when I will make comments about the general case of how things should be, then I talk to a specific environment where they do the exact opposite, and I don't yell at them for it. It's there—in a general sense, I have some guidance, but they are usually reasons things are the way they are, and I'm interested in hearing them out. Everything's situational, the worst consultant in the world is the one that shows up, has no idea what's going on, and then asked, “What moron set this up?” Invariably, two said, quote-unquote, “Moron.” And the engagement doesn't go super well from there. It's, “Okay, why is this the way that it is? What constraints shaped it? What was the context behind the problem you were trying to solve?” And, “Well, why didn't you use this AWS service?” “Because it didn't exist for another three years when we were building that thing,” is a—Micheal: Yes.Corey: —common answer.Micheal: Yes, you should definitely appreciate that of all the decisions that have been made in past. People tend to always forget why they were made. You're absolutely right; what worked back then will probably not work now, or vice versa, and it's always situational. So, I think I can go on about this for hours, but I think you hit that to the point, Corey.Corey: Yeah, I do my best. I want to thank you for taking another block of time out of your day to wind up talking with me about various aspects of what it takes to effectively achieve better levels of engineering productivity at large companies, with many teams, working on shared codebases. If people want to learn more about what you're up to, where can they find you?Micheal: I'm definitely on Twitter. So, please note that I'm spelled M-I-C-H-E-A-L on Twitter. So, you can definitely read on to my tweets there. But otherwise, you can always reach out to me on LinkedIn, too.Corey: Fantastic and we will, of course, include a link to that in the [show notes 00:44:02]. Thanks once again for your time. I appreciate it.Micheal: Thanks a lot, Corey.Corey: Micheal Benedict, head of engineering productivity at Pinterest. I'm Cloud Economist Corey Quinn and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice along with a comment telling me that you work at Pinterest, have looked at the codebase, and would very much like a refund and an apology.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.Announcer: This has been a HumblePod production. Stay humble.

We sat down with the mother-daughter duo behind the successful food blog Savor the Flavour to talk about all things growth, starting a business with loved ones, and most importantly - what's for dinner. Listen in as we talk about how Brooke and Emma got their start, how they divvy up business tasks and some must-know food photography tips and tricks that will level up your game like no other!

What if there was an easier and even more fun way to create those Pinterest projects and where you get to do them with your daughter, best friends, or that great group of moms you always have so much fun with? Well, let me introduce you to Pinner's… a conference where inspirations come to life! About a month and a half ago I learned about Pinner's from a friend and I thought the idea was brilliant.  I attended the conference in Texas.  It was so impressive and so much fun! I reached out to the co-founder, Roxanne Bennett, and was so happy when she agreed to be a guest on the podcast and allow me to ask her all the questions I had about how this fantastic idea came to life. Roxanne is a business owner who loves to see other businesses succeed, and offer inspiration to women in all walks of life. And wait until you hear the amazing and impactful thoughts, Roxanne shares at the end.  I couldn't have found a better way to end this second season if I'd tried.  She offers such an inspirational way to wrap it up for us. Learn more about Pinners and when they are coming to a city near you!www.pinnersconference.comAnd follow them for fun highlights, sneak peaks, inspiration @pinnersconf on Instagram and at Pinners Conference on Facebook! 

In this episode Kristina is talking about Pinterest and how more than 50% of brides-to-be are utilizing it for inspiration and ideas when planning their weddings. The marketing opportunities for your wedding related business abound on this platform! Are you utilizing it? Tune in to this episode to hear more staggering statistics and why Kristina thinks every wedding professional should take advantage of using this platform to promote their products or services.Pinterest is its own search engine. It has become one of the most popular resources for engaged couples covering everything from traditions to trends and every wedding related subject in between. If you are not utilizing it to showcase your products and services, you are missing out on future business! Tune in to hear why the marketing opportunities abound on this platform.“Pinners” pin 90 MILLION pins about weddings and conduct 378 MILLION wedding related searches every year! Stop for a second and let those numbers soak in! This is where your audience is spending a lot of time. You probably should spend some time there too to capture their attention. Listen to this episode to hear how!Have you jumped on the Pinterest bandwagon? It's not too late to utilize this platform for leads and bookings. All the engaged couples you work with are using it! Don't you think you should be too? Catch this episode to hear Kristina talk about all the astounding statistics and amazing benefits of using Pinterest to market your wedding related business.BY THE TIME YOU FINISH LISTENING, YOU'LL UNDERSTAND that utilizing Pinterest to market your wedding related business will put you directly in front of your target audience!Tell us how you are utilizing Pinterest to market your wedding related business and tag us on Facebook or Instagram @theringtheblingandallthethingsConnect with the host:Kristina Stubblefield - www.kristinastubblefield.com social media @kristinastubblefield  Our vision is to bring vendors, venues, show producers, wedding groups and engaged couples to ONE amazing place! We have built a platform that you can use us to access local vendors, video and photo inspiration galleries, mood boards, wedding stories and articles, engagement stories, exclusive savings, wedding show and expo events in your area, online stores, resources like wedding registries and informative podcasts as well as education events! www.ringblingallthethings.com

If you run any type of travel business -- whether that be a travel planning agency or a tour business, a multi day retreat -- and you're NOT using Pinterest, I'm here to tell you today that you are sitting on a gold mine. Pinterest is an amazing lead generation tool,not just for bloggers or influencers, but for all travel brands Today, I chat with Louise Cottrell, who is a Pinterest expert who specialises in helping travel brands reach more clients and increase sales through Pinterest. As she says in this episode, Pinterest is a user-generated visual search engine -- not a social media platform -- which is why travel-related images and content do so well. And unlike Instagram or Facebook where the content you put out is only shown to your followers UNLESS you're using paid ads, Pinterest, by design, wants to make your content discoverable to new users. I think it's similar to TikTok's For You Page, in that sense. So it's much easier to get your content out to different users and to go viral -- without paying a cent! This episode is full of fantastic tips on how to harness Pinterest to create more leads for your business. Louise and I discuss how travel businesses can use Pinterest to increase bookings, the exact type of content you should be creating to generate more leads, and best practices for using Pinterest in 2021.

1. LinkedIn Publishes New Guide to Effective Brand Building on the Platform - LinkedIn has published another new guide on the value of brand-building on the platform, and establishing connection with your target buyers through a more all-encompassing promotional and outreach process.The 33-page guide is the latest in a series of marketing overviews from the platform, which also published a similar branding guide last month. One Key advice from LInkedIn:"Before customers come to market, in a buying scenario, they should be primed with repeated, memorable exposure to your brand. Then, as those buyers come in-market, more rational messaging can help you capitalize on this underlying brand strength to achieve short-term results"2. Twitter Pauses Verification Program, After Accidentally Verifying Fake Accounts - So it's not the same as the total pause that Twitter put on verification applications back in May - a week after re-opening them, following a four-year halt. But it's indicative of another spanner in the works for Twitter's internal assessment and approval systems, which have been consistently problematic, and have left many confused as to what Twitter's blue tick actually means, and whether it carries the weight that some appear to place upon it.3. Pinterest Introduces Hair pattern Search for Inclusive Results - Pinterest is taking another step towards maximizing inclusion, with the addition of a new, first-of-its-kind hair pattern search option, which will enable Pinterest users to search for hair products and ideas based on varying hair types.Similar to Pinterest's skin tone search qualifier, Pinners will now also be able to discover ideas based on their specific hair type, which will help narrow down their results with more personalized, useful matches in the app.Pinterest also notes that its system has detected a hair pattern in over 500 million images, ensuring that users will be able to get results based on their personal selection.The easy-to-apply filters will make it much easier to find more specific matches for each user, and as noted, add to Pinterest's broader focus on maximizing inclusion, and catering to a broader range of people with functional processes to help guide their discovery process.And hair, specifically, is an important element of interest for Pinners.  "In the past month alone, there were over 120 million searches for hair and over 5 billion Pins were created related to hair on Pinterest. We've also seen that top hair searches on Pinterest are personalized - for example, “natural hair twists protective" (15x) and "best haircuts for thick wavy hair" (13x)."4. TikTok Partners with Vimeo and Canva to Streamline Content Creation - Vimeo is used popularly for uploading and sharing videos (a decent alternative to YouTube), the TikTok users will be able to access the “Vimeo Create” tool on the platform which Vimeo had introduced in February last year. The Vimeo create has a variety of new tools which will help users in creating and editing their videos in such an attractive way that it will be a standout content among the millions of videos that circulate around TikTok and the best part about this is that users can directly upload their edited and finalized videos from Vimeo to TikTok.This is a great opportunity for users who do not want to buy subscription of high end editing application because it is way out of their budget and the subscription on Vimeo Create not only gives you access to a variety of new tools; it is budget friendly too.Moving on from Vimeo, another great platform we would like to talk about is Canva which now has worked on 50 TikTok related templates for users and saving their time in the editing process. The best part about the tool is that it is extremely user friendly, and so even if you are new to the application it will not take much time for you to get a hang of Canva.5. Snapchat Launches 'Snapchat Trends' - For the first time, Snap is giving a glimpse into the topics and moments most relevant to the Snapchat Generation with the introduction of Snapchat Trends. Snapchat Trends highlights the most popular keywords shared with the Snapchat community via public Stories and My Stories that have been viewed by a large group, in addition to a searchable database of terms. With these insights, Snap is able to provide a new level of visibility into organic chatter on Snapchat, looking at what our community is talking about and showcasing popular Snaps that exemplify each trending topic.5 Ways to Apply Snapchat Trends to Your Business#1 Product Market ResearchTrends data can be a helpful jumping off point in researching organic consumer behavior to evaluate overall market fit for your product or service. Any vertical or industry — whether it's Consumer Packaged Goods (CPG), Automotive, or Entertainment — can use trend data to understand what products, shows, flavors, or models are most commonly being talked about. #2 Creative Messaging and CopywritingFor brands looking to build contextually relevant creative, this is a great way to keep a pulse on those trends and ensure that creative copy not only fits its context, but stands out. #3 Building User Profiles and Personas Because communication on Snap most often occurs among close friends, Snapchatters often share what they're doing in their daily lives, including both major life moments and more mundane daily activities. This can lead to powerful insights when building a profile of who your target audience is and what they do throughout their days and weeks, like going to work, shopping online, and streaming the latest content online. #4 Researching Key MomentsSimilar to the concept above, we've seen that Snapchatters not only use Snapchat to celebrate major milestones, but they also tend to celebrate those moments in between — what we like to call Snapchat Holidays. This can be anything from National Ice Cream Day to International Women's day, and we tend to see a massive groundswell in conversation around these “in-between” holidays. For any brand looking to “own” a relevant moment, Trends can be an incredibly powerful planning tool in finding just the right moment to align a media strategy to. #5 Competitive Research One final and very valuable use is to understand the market in which a brand, product, or service operates. It can be used not only to understand consumer sentiment towards specific products or types of products, but also to understand competitive offerings and how those products fit in the market. By analyzing multiple products in one query, you can easily compare the peaks and valleys of conversation over time to see how your brand is faring relative to the competition on Snapchat. This can be incredibly insightful input for both ongoing brand-health monitoring and also larger quarterly business reviews. 6. Google: Cover All Your Bases With Searcher Intent & Your Content - Lily Ray shared an interesting chart from Ahrefs, the SEO toolset, showing how for a single keyword phrase, there were multiple intents from searchers spike over a different time period. In which, John Mueller of Google responded that it makes sense to create content that covers "both possible intents."7. Google Now Allows You To Report Indexing Issues - Google announced that all signed-in Google Search Console users who go to the English help form can now submit indexing bug notifications to Google.To access the form, you need to be signed in to your Search Console account and access the English version of either of these two help documents.Google did say "before reporting an Indexing issue, always consult our community forums and check our support documentation, which highlights some additional helpful tools." "Support is limited to English at the moment, but we will explore expansion to more languages in the future," Google added.8. YouTube Rolls Out 3 Updates For Creators - YouTube Studio is receiving three updates on mobile and desktop that will help creators stay informed on data that matters to their channel.The updates include: Improved real time cards - These cards display up-to-the-minute data on important channel metrics like subscriber counts and video views. Realtime cards are getting improved at the video level and at the channel level. The improvements appear to be the addition of reach and engagement data, which now have dedicated tabs. An inbox for channel mentions - Creators now have access to a mentions inbox in YouTube Studio. The inbox will show you all the places where your channel has been mentioned on YouTube. If your channel is tagged in the comment section of another channel's video, for example, the mentions inbox is where you can go to find out about it. Replying to mentions may help get more eyes on your channel as it can make you more visible to different audiences. The mentions inbox can be found where you access viewer comments in YouTube Studio. A new tab will let you toggle between the comments inbox and mentions inbox. Hashtag autocomplete suggestions - YouTube is launching hashtag autocomplete suggestions, which will recommend relevant hashtags based on what's most popular. The feature works in a similar way to hashtag suggestions on Twitter and Instagram. Start typing the hashtag and YouTube will display possible tags to use, along with data on how many channels and videos are using each hashtag. 9. YouTube Updates Search Results - YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned.The updates to YouTube search include three significant changes: Improved visual presentation - YouTube is making it easier for users to see what a video is about before clicking on it. The search results pages are now more visual. Instead of a static thumbnail, users can see a preview of each video when they scroll over it. Users can now make more informed decisions about the content they watch. This is already possible on desktop and now the feature is coming to mobile. In addition, YouTube search results pages will display video chapters when available. Automatic translations - YouTube is making more content available to more people with the introduction of automatically translated captions, titles, and descriptions. This makes it possible for users to enjoy a greater variety of videos regardless of the language they're in. When YouTube is not able to return relevant content for a user's search in their own language, it will return translated content. YouTube will first start supplementing search results with English videos, with plans to expand to more languages in the future. Eventually, YouTube hopes all its content will be accessible through automatic translations. Integration of Google search results - Google search results are getting integrated into YouTube. But only on a limited basis, for now. YouTube is experimenting with returning search results from Google when there's not enough video content available to satisfy a query. This feature is currently available on mobile devices in India and Indonesia. YouTube will consider further expansion based on user feedback. 10. Google Advertisers Can Adjust Conversion Values in Smart Bidding - Stephen Chang, Product Manager, Google Ads in an announcement wrote “You can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes,”This added feature means that businesses can use their inherent knowledge of what's working in their industry to improve their conversion rates in Google Ads. For example, if advertisers know certain audiences or people in certain locations are most likely to convert, they can set a rule to multiply the conversion value for the chosen group by two.For example, let's say you run a sporting goods store and know that an audience of people similar to repeat customers who have bought triathlon gear will be worth more to your business in the long run. Now, you can set a rule to multiply the conversion value for this specific group by a factor of two.“These rules will also be used by Maximize conversion value and Target ROAS to optimize your bids in real time. Conversion value rules will be available for Smart Bidding across Search, Shopping, and Display over the next few weeks,” wrote Chang.

It is August and that means that Pinners are ready to start thinking about... Christmas! You may be scrambling around getting kids ready for school but your business needs to be getting ready for the holiday season.

Things will get hot in 2021. Like, tongue-numbingly hot. Pinners will bring the heat in the kitchen with spiced-up recipes and zesty creations. Because salt and pepper just doesn't cut it anymore. Listen to the briefing to hear what spicy food terms are trending on Pinterest. See acast.com/privacy for privacy and opt-out information.

Ever feel like real Pinterest success is reserved only for those posting recipes and home decor?   Finding it a struggle to effectively promote your service, digital product, or coaching consultancy on Pinterest?   Join us as we talk with Jana Osofky, creator of Pinterest with Purpose. We're going deep on inspiring Pinners to action even if your service or product covers a less-than-Pinterest-obvious topic.

Sew Powerful's first exhibition in front of Pinterest enthusiasts will occur October 8-9th at the Pinners Conference in Indianapolis. Listen as Mary Inchauste, Show Manager, and Kathleen Broadfoot, the willing and able support coordinator, describe how they are preparing for this show. Their enthusiasm is contagious as they explain how a Pinners Conference might be different than a traditional Quilt Show. They elaborate on why they have taken on these roles, what tools Sew Powerful has supplied them, and why you too should consider volunteering to work in a Sew Powerful booth at a show near you.

Pinners want to recreate restaurant experiences at home. Chef-inspired meals, food plating techniques and garnishes are all trending up….big time. Listen to the briefing to hear how Pinterest trends can help you peek around corners and get out in front of trends. See acast.com/privacy for privacy and opt-out information.

This week, we’ll be discussing a well-known, but probably underutilized social media platform for marketing your line of products. I’m talking about Pinterest. Here are a few facts you may not know: 85% of Pinners say they use Pinterest to plan new projects Weekly conversions on Pinterest grew by 300% in 2020 8 in 10 Pinterest users say the...

1. Facebook Releases Bulletin - A Platform for Independent Writers - Bulletin is a fusion of substack, facebook and clubhouse. As of now Facebook have made the platform available only in the US, moreover only people with a big audience on Facebook will be able to start a meeting on 'Bulletin'. Facebook says that this is also an initiative towards making audiences feel more connected creators and give creators a space where they can communicate with their viewers. Bulletin has a lot of features that are similar to its competitors like Twitter Spaces and Clubhouse, one of which is scheduled rooms, which allows creators to allot a certain time for their live and notify the audience prior to it. To see the full list of writers and their articles visit fyi.bulletin.com.2. ICYMI: Facebook Is Now Embedding Reels In News Feed - While there are no formal announcements, Facebook has started to embed Reels from my friends in my newsfeed. For now, it seems to be working. As I scroll through the newsfeed, I'm stopping right in my tracks. It's just a matter of time before I train my brain to tune out and keep going.3. Facebook Filing Lawsuits Against Deceptive Advertising - Facebook Inc on Tuesday sued a California marketing company and its representatives as well as a Vietnam-based group of individuals in separate lawsuits for running deceptive and unauthorized advertisements on its platform. The social media giant said the defendants ran misleading ads that promoted the sale of merchandise including clothing, watches and toys. As soon as someone clicked on the ads, they were directed to a third-party website to pay for their purchase.But once the payment was completed, users either never got any merchandise or the delivered item was not what they ordered for or it was of a poor quality, Facebook said.The company also sued a group of individuals based in Vietnam who it said “misled the victims into self-compromising their accounts” and ran over $36 million in unauthorized ads.Can I sing “Bad boys, bad boys whatcha gonna do when Facebook comes for you?”4. PSA: Google Broad Match Modifier Is Going Away This Month - This is just a quick reminder that  Broad Match Modifier (BMM) will be going away in July 2021. We covered this topic in detail (including our own analysis) back in Feb 2021 after Google announced that they plan to sunset to BMM.  5. Non-skippable In-stream Ads Can Now Be In YouTube Ad Pods - Ad pods - Two ads served back-to-back. Ad pods are typically served to viewers who watch longer form content to reduce interruptions to their viewing experience. Now ad pods will be eligible to serve non-skippable in-stream ads in addition to skippable in-stream ads and bumpers. 6. Updated Pinterest Ad Policy Bans Weight Loss Imagery & Language - As explained by Pinterest: “As our community of Pinners grows, so do searches for topics like healthy eating, healthy lifestyle and fitness tips. We'll continue providing useful and relevant content for those searching for it while prohibiting content that displays, rationalizes or encourages eating disorders and other types of self-injury.  For example, whenever Pinners search for keywords related to eating disorders, we block search results and direct them to expert organizations, like NEDA, so they can find additional resources. Pinterest also offers a variety of emotional well-being activities developed by emotional health experts, accessible directly within our mobile app and website. Pinners can simply search for “#pinterestwellbeing” to explore gratitude and self-compassion exercises, along with other interactive practices that can help improve their mood.“ Pinterest had already banned ads that featured any of the following: Weight loss or appetite suppressant pills, supplements, or other products; Before-and-after weight-loss imagery; Weight loss procedures like liposuction or fat burning; Body shaming, such as imagery or language that mocks or discredits certain body types or appearances; and Claims regarding unrealistic cosmetic results The new policy, prohibiting all weight loss related ads now also includes: Any weight loss language or imagery; Any testimonials regarding weight loss or weight loss products; Any language or imagery that idealizes or denigrates certain body types; Referencing Body Mass Index (BMI) or similar indexes; and Any products that claim weight loss through something worn or applied to the skin Pinterest adds that ads promoting healthy lifestyles and habits, like fitness products and services, will still be allowed as long as they don't promote weight loss.7. Updates from Shopify Unite : Shopify App Developers Get A Break - Shopify wrote: "As of August 1, 2021, we're offering zero percent revenue share on the first million dollars you make annually on the Shopify App Store." That's right—if you make less than $1 million USD per year in the Shopify App Store, you can register to no longer pay revenue share. And every year, those numbers reset. When you earn more than $1 million USD, you'll pay a 15 percent revenue share, which is lower than the previous 20 percent revenue share. Shopify will also be introducing a one-time registration fee for all developers who sign up after August 1, which will be paid when the developers submit their first app to be reviewed. All the more reason to sign up and start building your app today!Full announcement here: https://www.shopify.com/partners/blog/shopify-unite-announcements-20218. Here Are Some Changes That YouTube is Making for Creators - Creators and viewers alike often complain about channel mentions in video descriptions, with the primary complaint here being that tapping or clicking on the mention navigates you away from the video that is currently being watched. This hurts creator viewership and also makes it difficult for users to have a consistent experience as well, so in order to address these concerns interacting with a channel mention will now open a card while the video continues to play in the background. This is being done in the hopes that it will create a more seamless experience and improve viewer stats for creators to boot so it is a win-win for all concerned parties.9. Redirects and Google Search - Redirecting URLs is the practice of resolving an existing URL to a different one, effectively telling your visitors and Google Search that a page has a new location. Now, Google has “significantly expanded” the help guide it has for how Google Search handles various forms on redirects. The redirects and Google Search help document use to be a few paragraphs long, but now it goes into much greater detail. You can find the guide here: https://developers.google.com/search/docs/advanced/crawling/301-redirects10. TikTok Announces Longer Videos - TikTok announced that users will be able to edit, film and upload videos of up to three minutes in length11. Instagram Is No Longer A Photo Sharing App - Adam Mosseri, Head of Instagram, shares plans to expand the app into more areas than just photo sharing, such as video and shopping. The company's first priority is creators and helping them earn a living with new monetization features. Mosseri recognizes there's been a shift in power from institutions to individuals across industries, and he wants to move Instagram in that direction. Second in priority is video, which is seeing an immense amount of growth online on all major platforms right now. Mosseri says Instagram needs to lean into video more, and later explains how he plans to do that. A third area Instagram plans to expand on is shopping. The pandemic accelerated the shift of commerce from offline to online, moving the industry ahead by a number of years. Instagram is trying to capitalize on that trend. The fourth area Instagram plans to build out is messaging, which Mosseri says has become the primary way people connect with their close friends on the app. Over the past five years communication has shifted away from feed posts and stories and moved toward DMs. 

1. TikTok is Accepting Applications for Next Cohort of Support Black Businesses -  On June 7th, TikTok announced that they are accepting a the next cohort of Support Black Businesses! In partnership with Vimeo, Support Black Businesses aims to give Black small business owners critical skills and resources to help them not only rebuild, but grow stronger. The second round of Support Black Businesses builds on the program that TikTok launched last year and gives participants tools and resources to better advertise on digital platforms and drive sales. Here's what to know about the program: - They're selecting 40 black owned businesses for the cohort - The program will run from July 2021- December 2021; there will be at least one event to attend a month. - Participating in this program is free of charge. - The events and programming will be held virtually and will be a mix of educational content, thought leadership, mentorship and culture + community. To apply to be part of this program, your business must have the following: 1) ​Less than 100 employees ​2) Public facing website representing their business ​3) Offering a product or service ​4) Current social media presence (does NOT need to have a TikTok account) 5) ​Commit to attend at least 75% of the programming offered Deadline to submit the application is June 23rd at 11:59pm. You can find the application here.2. Instagram Shared How the Algorithm Works & Shadowbanning - This week, Instagram's CEO Adam Mosseri wrote a blog post to clear up one of the main misconceptions about the Algorithm. According to his post, IG uses a variety of algorithm, classifies, and processes, each with its own purposes. The main goal of these algorithms is to make the most of our time by personalizing our experience. Thus each part of the  app - Feed, Explore, Reels - uses its own algorithm tailored to how we use it. Feed and Stories - are places where people want to see content from their friends, family, and those they are closest to so they show all the recent posts shared by the people we follow. Next they take all the information they have about what was posted, the people who made those posts, and our preferences. IG call these “signals”, and there are thousands of them. They include everything from what time a post was shared to whether we're using a phone or the web to how often we like videos. Explore - was designed to help us discover new things. The grid is made up of recommendations – photos and videos that IG goes out and find for us – which is very different from Feed and Stories, where the vast majority of what we see is from the accounts we follow. Again, the first step they take is defining a set of posts to rank. To find photos and videos we might be interested in, they look at signals like what posts we've liked, saved, and commented on in the past. Once they've found a group of photos and videos we might be interested in, IG then order them by how interested they think we are in each one, much like how they rank Feed and Stories. The best way to guess how interested we are in something is to predict how likely we are to do something with the post. The most important actions they predict in Explore include likes, saves, and shares.Reels - is designed to entertain us. Much like Explore, the majority of what we see is from accounts we don't follow. So IG goes through a very similar process where they first source reels they think we might like, and then order them based on how interesting they think the reels are to us. The most important predictions they make are how likely we are to watch a reel all the way through, like it, say it was entertaining or funny, and go to the audio page (a proxy for whether or not we might be inspired to make our own reel.)“Shadowbanning” - is a broad term that people use to describe many different experiences they have on Instagram and people consider their posts getting fewer likes or comments as a form of “shadowbanning”. They can't promise us that we'll consistently reach the same amount of people when we post. The truth is most of our followers won't see what we share, because most look at less than half of their Feed. But they realized that they can be more transparent about why IG take things down when they do, work to make fewer mistakes – and fix them quickly when we do – and better explain how their systems work. So now they are developing better in-app notifications so people know in the moment why, for instance, their post was taken down, and exploring ways to let people know when what we post goes against their Recommendations Guidelines.3. FB/IG Introduce New Ways for Creators to Make a Living - Zuckerberg & co wants Instagram and Facebook to serve as a home base for creators to tell their story, grow and make a living. Whether they are just starting out or are further along in building their business – they want to support creators and give the creator ways to accomplish their goals. So On June 8th, they announced new ways to help creators make a living as they build their personal brands across the platforms. Affiliate & New Shops Features on Instagram - a native affiliate tool that will allow creators to discover new products available on checkout, share them with their followers and earn commissions for the purchases they drive — all within the Instagram app. When people come across an affiliate post from a creator featuring a tagged product, they will see “eligible for commission” at the top of the post, so it's clear that their purchases help support that creator. This will make it easier for people to shop directly from the creators they love and give brands a new way to partner with and reward creators who share their products.For creators who want to sell their own merchandise, they're making it easier to add an existing shop or open a new shop on their Instagram profile.Stay up to date on new shopping features for creators here.More ways to earn from Badges and Stars - Badges on Instagram Live and Stars on Facebook give creators ways to earn from their supporters. As they see more and more creators use these tools to engage directly with their fans, they want to reward the creators for the impact they're bringing to FB & IG communities. That's why they 're launching ways for creators to make extra money for hitting certain milestones with badges and Stars. Starting June 8, 2021, creators on Instagram are eligible to earn an extra payout when they meet certain milestones while using badges in Live, such as going Live with another account.Also, Facebook launched the Stars Challenges. Creators in the program can earn payouts from Facebook in the form of free Stars if they meet certain milestones, such as broadcasting a certain number of hours or earning a set number of Stars within a designated time period.4. YouTube Now Detects Copyright Violations During the Upload Process - YouTube has rolled out some new options to give users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app. First off, YouTube added a new element in the copyright claim process which will enable creators to tick a new box when reporting a copyright violation in order to 'Prevent copies of these videos appearing on YouTube going forward' in the detection/removal options.When this box is checked on a successful copyright claim, YouTube will then work to stop any other users from uploading the same video, using its Copyright ID detection and video matching tech. The same process will also enable YouTube to alert creators when any similar content is uploaded if this box is ticked, with these additional, potential violations then displayed in the 'Copyright Match' tab within YouTube Studio.You can read more about the new copyright detection and removal processes here.5. YouTube Now Allows Creators To Add Midrolls, End Screens and Captions While Their Video Is Processing - YouTube has rolled out a new update which will enable creators to place add-on features - like midroll ad breaks, end screens, info cards, etc. - while their video is processing, The new process will save creators time by enabling them to incorporate these processes into their upload flow, rather than having to wait till the video is fully available before adding in these features.6. YouTube Shorts, TikTok's Rival Launches in 3 New Countries - Shorts will soon be available to users in the UK, Canada and Latin America, in addition to India and the US. The full list for the expanded rollout also includes the Cayman Islands, Aruba and Bolivia - you can check all the nations in which Shorts is now available here.7. YouTube Ads is Replacing TrueView with  Video Action Campaigns - People are turning to YouTube to help them learn new skills, connect with others, and discover their next purchases with 70% of YouTube viewers saying they bought a brand as a result of seeing it on YouTube. A few years ago, they began to see YouTube's role shift from being a singular entertainment destination to a prominent knowledge hub that inspired action. This insight led them to build TrueView for action, tehir direct response video solution that helps brands engage with prospective customers on the watch page.As customer journeys became more complex, it's important to reach customers in moments of exploration and evaluation. That's why they have evolved TrueView for action and scaling its best features to more places on and off YouTube with Video action campaigns. Per YouTube, Video action campaigns drive 20% more conversions per dollar compared to TrueView for action.Starting early 2022, all existing TrueView for action campaigns will automatically upgrade to Video action campaigns. To get ahead of this change and start driving conversions immediately, they recommend creating new Video action campaigns by using the responsive ad group type during campaign set-up. If you'd like to continue creating TrueView for action ads, you can do so until September 30, 2021 and any existing TrueView for action ads will continue to run until early next year. To make this process easier for you, they will also launch a copy and paste feature in Google Ads over the next few weeks, which allows you to copy existing TrueView for action ads and paste them as Video action campaign ads.8. Related Video Extensions Now Available Globally - Related video extensions are now globally available to all advertisers who use Google Ads. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app. Related video extensions extend your message beyond your primary video ad, keeping viewers engaged with your creatives (including other videos on your YouTube channel).Learn how to implement related video extensions here.9. Pinterest Rolls-Out Shopping List & Other Features - People are already saving ideas and products they love on Pinterest, and Pinterest knows that Pinners are over 7x more likely to purchase products they've saved (Pinterest Internal Data, May 2021). This is why they have launched Shopping List, a way for Pinners to have their product Pins automatically saved in one place, making it easier for them to come back and shop the items they've been eyeing when they're ready to buy, just like they would in their favorite local shops. Pinners will also be notified when they can get a good deal on products they've saved with price drop notifications. Available first in the US and UK, Shopping List will be coming to Australia, Canada, France and Germany later this year.Pinterest is also expanding its newest suite of merchant tools to help retailers of all sizes, with the launch of the Verified Merchant Program in the UK, Australia, Canada, France and Germany, as well as of shop tab on profile, and product tagging in Australia, Canada, France and Germany.In the US, UK and Canada, they will reveal  “The Goods by Pinterest”, a two week Shopping Spotlight that will give Pinners access to limited edition products exclusively sold through Pinterest from emerging brands such as Outdoor Voices (US), Olive & June (US), Lucy and Yak (UK), Charlotte Tilbury (UK) or Park and Fifth (CA).10. Apple Announces New Privacy Features That Will Upend Digital Marketing - This week at the WWDC Conference Apple announced that it will be bringing out new features for its Mail and Safari applications to ensure that their users are not tracked online.According to Apple many advertisers use pixels online to track when a user opens their email and determine their IP address through all this information. All this can be used to help advertisers with targeted advertisements as well as track when you opened the email. So now Apple will block this pixel so that it hides the IP address, location and when the email was opened.In Safari, Apple is going to launch a new privacy feature called Private Relay. When Private Relay is turned on, nobody can track your browsing history -- not your internet service provider, anyone standing in the middle of your request between your device and the server you're requesting information from. The third feature you should know is 'Hide my email.' It lets you generate random email addresses when you sign up to a newsletter or when you create an account on a website. If you've used 'Sign in with Apple,' you know that Apple offers you the option to use fake iCloud email addresses. This works similarly, but for any app.

Food Content Creators — you are in for a TREAT! Learn how the six sisters behind Six Sisters Stuff inspire their readers and meet them where they are on their food journey. When I started Simple Pin Media, I was so clear on who my audience was and what I had to offer them. ButContinue reading The post #241 – How to Inspire Pinners On Their Food Journey: Six Sisters Stuff appeared first on Simple Pin Media®.

When I began Simple Pin Media I felt so clear on who my audience was and what I had to offer them, but have learned over the years that this clarity can only continue as you re-examine who you are serving and what they need. In this episode, we are talking with Lauren of Six Sisters' Stuff to learn how they have continued to know their people over the past 12 years!

April 16, 2021, by Lauren Zylyk Use the power of inspiration to help drive your marketing with Pinterest, a social media platform that is all about picturing great ideas. If you're not already making the most of Pinterest for your business, it's time to start. Easy and intuitive to use, Pinterest is an ideal platform to raise awareness and drive engagement of your brand, products, and services. It's a highly visual social media channel centered on sharing inspirational pinboards built around specific interests. It is also extremely popular and serves as a fantastic way to build interest in your company and its products and services. Pinterest has become more than just a social media forum. It has evolved into a tool that's ideal for both marketing and e-commerce. You can use eye-catching imagery to create inspirational content to attract a legion of fans from Pinterest's 459 million monthly users—fans who'll love your brand and be waiting to snap up your latest and greatest product or service. But the benefits don't stop there… Pinterest also offers analytical tools to target specific market segments and features to sell products through shoppable posts. Pinners can window shop to their hearts' content before they head into your online store to buy their dream product. If you want to learn how to set up an account, post Pins, and use Pinterest for your business effectively, you're in the right place. You'll even discover how Pinterest's extensive analytics help you monitor and improve your marketing. But first, let's look at who loves Pinterest and why… Who Uses Pinterest and Why

Would you like to know what other Pinners like you are doing on Pinterest? How about a glimpse into what kinds of content are working across the board and for accounts of different sizes? What about a look into what the big, established accounts are doing and what’s working for them?   If you love a good exposé (and you know you do!), tune in for an exclusive look at what we can learn from over 20m (!?) Pins shared last month.

People are primed to purchase on Pinterest. 98% of Pinners report trying new things they find on the platform. So why aren’t more brands taking it seriously? In this episode, we’re joined by Yulia Aleksandrova, global social media manager at MADE.com and Jackie Klimes, retail partnerships manager at Pinterest - previously of LinkedIn. Pinterest is an instrumental element of MADE.com’s marketing and their activity is the perfect case study of how powerful Pinterest can be, both organically and for paid campaigns. In this episode, we find out the differences in visual search versus social media strategies, how Pinterest caters for both long-consideration and impulse buys, and the content types that provide brands with the highest ROI on the platform.

Pinterest. With two billion searches a month, Pinterest is not a social media platform but a search engine with pretty pictures in front of the useful information. Did you know that many, many Pinners are on the platform ready and able to spend money? What does this mean for you as a product or service seller? And, what I didn't realize was just how specific the Pinterest data is and how easily they share it with business accounts; if you are a data-driven marketer, this is an episode you do not want to miss.Key Points:Growth: How Many Users?! (2:53)Who is Using Pinterest?: Where are they, what do they do? (3:23)Pinterest & Brand Loyalty: What Does it Mean for You? (4:57)Shopping on Pinterest (5:30)Attraction Strategy (6:53)Promoted Pins & Purchase Rates (9:15)Details to Include in Your Pin (10:30)How My Research Impacts My Pinterest Strategy (11:04)Sales & Data: A Breakdown of my Pin Audience (13:21)Join me on Pinterest

A few tips for digital marketing discovery for new food brandsDo you need to create a digital marketing strategy for discovery of a new food brand? If so this tip is for you.If you're working on launching a strategy for discovery of a new brand – your work is less about SEO for your brand terms and more about optimizing for discovery when your target audience is browsing – as they won't yet know your brand's name. Trying to be “found” with that kind of online behavior brings to the forefront different online platforms that excel at that type of discovery. The three big players are Pinterest, Instagram and YouTube.PinterestIt turns out that 97% of all Pinterest searches are non-branded (facilitating brand discovery), and 70% of weekly Pinners discover new products on Pinterest (that they were not proactively searching for). (Source)Not surprisingly, the global pandemic has accelerated Pinterest's role in the grocery decision-making process. Starting in March 2020, Pinterest saw an increase in online grocery activity with the number of online purchases Pinterest drove to grocery retailers jumped nearly 70% over February, and that trend accelerated in April.Here's more from the study:“Before the pandemic, two in three Pinners shopped for groceries online at least once every two weeks—14% more likely to do so than non-Pinners. And the types of recipes they were looking for have also changed; in April, Pinterest saw searches for “quick, easy meals for dinner,” increasing 153% over the previous month.” InstagramInstagram is also a social network where the discovery of new brands is possible via browsing. It is also a network with a massive food focus. There were over 340 million posts on Instagram for #food in 2019 and brands interested in appearing in that environment need visually appealing food photos. YouTubeYouTube also plays a huge role in food products and idea discovery when a user is browsing. Here are stats from a dated Google's 2014 report (we can only assume that these trends are more pronounced now): Nearly half of all adults watch food videos on YouTube (75% of those views are on mobile).And YouTube food videos also drive first-time website visitors. With 500 hours of video uploaded every minute, video discovery on YouTube requires paid promotion and a well-established channel and engagement strategy, as 70% of what people watch on YouTube is determined by its recommendation algorithm.  You can work to influence the recommendation algorithm through smart video targeting, playlist optimization and YouTube partnerships AND your paid activity is counted toward your organic view counts (unlike Google search were those two parts of search don't interact).Read the rest of the episode here

There’s a reason why Pinterest is often compared to an “endless rabbit hole”: the social media platform, known for its visual curation of content, it’s eye candy at its finest. And the best news is, when you start using Pinterest for business, you’ll see that it is possible to harness this superpower for your own use. Pinterest makes it easy for users to search for content, collect the posts they like, and organize it in a way that is personal to their needs. And unlike Instagram, the biggest advantage is that content can be linked-to another source, allowing the potential to drive traffic and conversions. The platform is also constantly revitalizing its user experience and e-commerce options. Now people can shop directly from Pinterest (which is great, because 90% of weekly Pinners make purchase decisions (https://business.pinterest.com/en/blog/heres-how-people-shop-on-pinterest) on Pinterest). We’ve outlined some steps to help you create your perfect Pinterest content strategy. Tune in for tips! Resources Download our Pinterest Success Templates here: http://ed.gr/cuvxt (http://ed.gr/cuvxt)  See how the MeetEdgar RSS integration Kristina talks about during the podcast works here: https://help.meetedgar.com/en/articles/281183-connecting-rss-feeds-to-edgar (https://help.meetedgar.com/en/articles/281183-connecting-rss-feeds-to-edgar) Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ (https://meetedgar.com/get-the-dash/) If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar (https://www.instagram.com/meetedgar/?hl=en) Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

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We talked to Hudson Taylor about his development in wrestling, his unusual but technical approach to breaking down positions, how he manages matches, what helped him pin people so often, training tips, his time at the University of Maryland, his work in Athlete Ally, the intersection and evolution of wrestling and BJJ, and more! Get … Continue reading How The One Of A Kind Hudson Taylor Became One Of The Best NCAA Pinners Ever →

Facebook Groups can no long switch from Private to Public. Several new features/functions come to Portal. New Privacy Page to aggregate updates on privacy. They also shared some initiatives they are implementing so support the Black Community. Sign up for Facebook's Summer of Support...free! Instagram is reviewing their platform's structure for any racial bias. Twitter launches Voice Tweets. Pinterest supports PRIDE month. Pinners prove to be early tech adopters. LinkedIn has made their Diversity, Inclusion and Belonging series of courses FREE through 8/31/20. YouTube releases their Mid-Year Update. They also had a live special fundraiser: Bear Witness, Take Action. Now Creators with 25K+ subscribers can sign up for YouTube Brand Connect to connect with brands. This week on The Chill Business Journey, we talked about Building Good Habits while Breaking Bad Habits. We've also started an Allyship Segment of the Week at the end of each episode. This week we shared the writings on author Sheri Hunter. From her Dare Divas group to her book, Daring to Live, she is truly an inspirational woman. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.

When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing why you should be thinking about Pinterest and how it could fit with your social strategies. Occasional Science of Social Media co-host and Buffer's head of PR Hailley Griffis takes a deep dive into data and tactics shared with us by the Pinterest team. For example, did you know that 90 percent of weekly Pinners use Pinterest to make purchase decisions? Listen to this episode for a ton of actionable data and ideas on how your brand can utilize the power of Pinterest. I hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer

Rachel Ngom is the host of the She’s Making an Impact Podcast. She is a business and lead-generation expert, helping purpose-driven female entrepreneurs drive more traffic, leads, and sales through Pinterest, blogging, and strategic use of automation. Rachel went from being on food stamps with negative $400 in her checking account to a multiple-6-figure online business. She now helps others do the same with her signature courses and programs. Rachel goes over why you should work on finding a small niche and focus. You can establish yourself on a very specific topic and be an expert in the area. She talks about the difference between Pinterest and other platforms. Pinterest is a search engine. Pinners are looking for specific things and they're ready to buy. So if you're not using Pinterest to benefit your business you're missing out on leads! Her views on mindset are on point! I'm so excited she's sharing with us today! Make sure to check out her podcast "She's Making an Impact" and her trainings on Pinterest and Marketing!  Make sure you head over and grab the ideal client worksheet! It's time to sign up for the STUCK to UNSTOPPABLE challenge! It's a 3-day challenge designed to test your limits and retrain your mindset. I can't wait to dive in with you! Next week, we'll continue this talk and take the taboo out of MONEY! If you haven't checked out audible! Leaders are readers and audible is an amazing way for you to learn on the go! Use the link http://www.audibletrial.com/youreworthit to receive a 30-day FREE trial and one audiobook credit. You can start your learning today! Already have audible? Feel free to share this link with your friends or family! Don’t forget to rate, review and subscribe to You’re Worth It!, so you don’t miss a single episode! If you would like to get in touch, head over to jessicahefley.com to see the free resources, collaborate or just send us a message! Facebook Instagram Resources Podcast

Let me throw some facts at you... Over 40 million people "turn to Pinterest for guidance across the wedding planning journey" every year Each year, Pinners save nearly 900 million Pins about weddings Pinners conduct 378 million wedding-related searches every year 81% of engaged Pinners start planning on Pinterest before they're even engaged 90% of people say Pinterest helps them decide what to purchase 78% say it’s useful to see content from brands on Pinterest 66% buy something after seeing a brand’s pins So Pinterest definitely has the attention of brides, but can the platform be used to generate local leads? YES! Sharee Davenport joins me to talk about how she's booked over $200,000 worth of weddings using Pinterest! In today's episode, we cover What you MUST know about the new Pinterest algorithm update that JUST launched Can Pinterest generate leads or do people just use it for inspiration? What is the ROI on using Pinterest? (Time, ads, etc) Sharee's favorite secrets on how to FIND clients on Pinterest   Resources Mentioned SFP Mastermind Group - sixfigurephotography.com/mastermind Pinterest Guide - shareedavenport.com/the-pinterest-guide/ 1:1 Mentoring with Sharee - shareedavenport.com/mentoring   Sponsors Gusto – Fully integrated online HR services: payroll, benefits and everything else. Freshbooks – Small business accounting software that makes billing easy + painless.

Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world's largest visual discovery platform. Thankfully there are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile in order to drive sales sales directly from the platform. In today's episode we share some tips directly from the Pinterest team. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/how-brands-can-leverage-pinterest-to-make-sales About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer

On October 17th the Scale Tech Conference (www.scaletechconf.com) is happening in Toronto. Georgian Partners is co-hosting the event as part of our annual portfolio conference and Jon Prial, host of the Georgian Impact Podcast, sat down to chat with some of the speakers to hear a little more about them and what they'll be talking about at the event. In this episode we meet Chris Amen-Kroeger, the VP of Ads Engineering at Twitter. Over the last several years, Chris has led world class engineering teams that focus on advertiser value by building machine learning driven multiformat (Display, Video, Search) monetization platforms such as Pinterest and Yahoo. Prior to joining Twitter, Chris served as the Head of Ads Engineering at Pinterest where he focused on building Pinterest's Search, Display and Video advertising products. While at Pinterest, Chris successfully spearheaded an overhaul of the ad platform which enabled a much more personalized and relevant ad experience for Pinners. Before joining Pinterest, Chris led the Display and Video Ads Engineering teams at Yahoo, which build and run the Yahoo DSP (BrightRoll DSP+), Exchange (BRX) and Premium Ads platforms ($1.6B revenue in 2016). In late 2014, Yahoo acquired BrightRoll, the premiere programmatic video platform, for $640M where Chris led the technology teams (Product, Engineering and Operations).

eMarketer principal analyst Andrew Lipsman explains the implications of companies like Amazon rolling out next-day delivery, why Walmart is selling ModCloth, how customers feel about J.Crew and the Gap and how companies are using Pinterest for product launches.

Facebook starts pre-orders for Portal, Portal Mini and Portal TV. As well as expanding to other countries. Facebook Ads see some updated features too. And finally, there are quite a few new feature releases for video creators. Pinterest rolls out new features for Group Boards to make collaborating with others easier! They also make it a lot easier to find and buy products on their platform using the Pinterest Lens. Pinners are more supportive of CPG launches. LinkedIn launches skills assessments for users. YouTube makes changes to their YouTube Music Charts and how they count the first 24hr views of video launches. Get your hot off the presses 2020 Editorial Calendar that we just released! Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.

Épisode 241 : Aujourd’hui la vidéo sur Pinterest, ce n’est plus un rêve pour nous Français, c'est une réalité ! Le réseau social qui a fait son entrée en Bourse cette année, vient de dévoiler ses résultats pour le second trimestre 2019 et ils sont très bons !  Pinterest atteint les 300 millions d’utilisateurs actifs par mois pour la première fois Aujourd’hui, près de 30% des internautes adultes sont inscrits à Pinterest et 83% des utilisateurs actifs préférent suivre une marque plutôt qu'une célébrité sur le réseau. La spécificité de Pinterest : c’est presque l’anti réseau social Peut-être même que c’est plus un moteur de recherche qu’un réseau social ?  Les internautes se rendent sur Pinterest à la recherche de nouvelles idées à tester en vue d’un futur projet. Pour les entreprises, c'est donc la plateforme idéale pour proposer des produits et des services utiles, des astuces et des tutoriels vidéo, mais aussi pour partager l'histoire de leur marque. —— Sur Pinterest, les recherches de « vidéos inspirantes » ont augmenté de 31%¹ depuis l'an dernier. À son tour, Pinterest veut exploiter davantage le format vidéo. Pinterest ajoute de nouveaux outils afin d’optimiser son contenu vidéo IL était possible d’intégrer une vidéo déjà hébergée sur Youtube par exemple mais sans pouvoir ajouter de description ni de lien. Durée de vie des vidéos Pinterest: Contrairement aux autres plateformes, les vidéos Pinterest ont une durée de vie bien plus longue. En effet, alors que sur YouTube une vidéo peut remonter dans les suggestions au maximum pendant 20 jours, les vidéos Pinterest résistent pendant près de 4 mois Dans les faits, comment ça fonctionne ? Les épingles vidéo peuvent être consultées sur votre page d'accueil, dans votre onglet abonnements et dans vos résultats de recherche. Pour plus d’efficacité, il suffit d’ajouter les mots « vidéo » ou « vidéos » à une recherche pour trouver des vidéos correspondantes. Côté technique, rien de plus simple que d’ajouter une vidéo sur Pinterest, en 3 clics elle est en ligne - Description, URL et choix d’une image de couverture. La vidéo uploads doit faire moins de 2MO. Les épingles vidéo se lancent automatiquement sur appareil mobile lorsqu'elles sont visibles à 50 %. Pour agrandir la vidéo et lancer le son, appuyez sur l'épingle. Un nouvel uploader de vidéos Le réseau social a introduit un nouveau système pour uploader une vidéo. Le nouvel importateur vidéo permet aux entreprises et aux créateurs d'importer leurs vidéos en toute simplicité Pin Scheduler : La possibilité de programmer ses contenus vidéos Enfin, les entreprises et les créateurs peuvent désormais programmer du contenu vidéo à l'aide de l'outil de planification d'épingles. Un onglet vidéo sur les comptes Pinterest entreprise Cet onglet permet de rassembler toutes les vidéos au même endroit. La possibilité de faire des embed sur son site Internet Les vidéos créées sur Pintèrent peuvent être intégrées à un support web. Les vidéos apparaissent souvent en haut des résultats de la recherche mobile Pinterest. Les vidéos apparaîtront toujours EN PREMIER au sommet de vos résultats de recherche sur mobile. Cela signifie que chaque fois que les utilisateurs recherchent des produits, des services ou des idées inspirantes, ils voient d’abord le contenu vidéo en haut de la liste! Penser Evergreen ! Sur Pinterest, les vidéos ne disparaissent pas, elles sont permanentes et peuvent continuer d'apparaître dans les résultats. Contrairement aux autres plateformes, les vidéos Pinterest ont une durée de vie bien plus longue. En effet, alors que sur YouTube une vidéo peut remonter dans les suggestions au maximum pendant 20 jours, les vidéos Pinterest résistent pendant près de 4 mois. La société précise également que l’engagement est meilleur que sur les autres plateformes. —— ASTUCES Attention au format ! Pensez mobile first ! Pinterest suggère d'utiliser des fichiers vidéo verticaux (9:16) ou carrés (1: 1) Minimum 4 seconds, maximum 15 minutes Pinterest rapporte que des vidéos plus courtes fonctionnent mieux. Puisque les Pinners sont habitués à faire défiler plutôt que de s’installer pour regarder une vidéo, privilégiez des vidéos de moins d’une minute. Les tutoriels ont la forme ! Grâce aux nouvelles fonctionnalités vidéo de Pinterest, les utilisateurs peuvent découvrir plus de tutoriels vidéo en lien avec leurs centres d'intérêt, en particulier dans les domaines de la cuisine (+3462 % pour les recherches de vidéos de recettes de lasagnes¹), de la mode, de la beauté et du DIY (+3 363 % pour les recherches de vidéos de peinture sur toile)¹. Pensez recyclageOptimiser son contenu vidéo pour Pinterest Description Faites attention à la description de la vidéo. Il devrait contenir au moins 2-3 mots-clés liés.   Le lien de destination. Vous pouvez toujours mettre un lien personnalisé vers les vidéos que vous publiez sur Pinterest. Parfois, lorsque vous partagez une vidéo d'un influenceur, l'intérêt de changer de lien n'est pas clair. —— Cas d’école, Ces marques qui utilisent la vidéo sur Pinterest Jow.fr / Jowcuisine Jow est un service en ligne qui vous propose des recettes simples et les courses qui vont avec. En 1 minute, achetez tout ce dont vous avez besoin et retrouvez le plaisir de faire à manger. Sur Pinterest, Jow propose une collection de vidéos de recettes filmées en 9:16ème Chaque vidéo renvoie vers le site Internet de la marque avec la possibilité d’acheter la liste de course. Sur Pinterest, Jow c’est 402 abonnés mais c’est surtout 101k visiteurs uniques par mois sur ses contenus. —— Bonne Gueule Pinterest a sorti récemment son rapport d’Août 2019. Selon l’étude Pinterest « Back to life », 74 % des adultes en France cherchent à prolonger leur état d'esprit estival jusqu'à l'automne, mode de vie durable (+108 %), visionnage de vidéos sur l'organisation (+230 %),Préparer son budget (+3 298 %), planifier ses objectifs (+128 %) — **Stella Artois ** De la Brand utility en saisissant les opportunités de centre d’intérêt de la plateforme. . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

What makes Pinterest different to other platforms? Jon Kaplan, Global Head of Partnerships, explains to Jane and Felipe how users (or Pinners) actually appreciate content from brands on this channel, as they find inspiration for everyday products, seasonal ideas, or major life moments such as planning a wedding, a new baby, or house renovations. Jon tells us what innovations are new and coming soon, why these changes make Pinterest an even better place to advertise, and how marketers can make the most of the platform. Recorded live in Cannes in June 2019. 

If you're struggling with how to create Pinterest images or you want inspiration to try something new, Cassie, our guest, breaks down simple ways to get started with your images. From fonts, to sizing and marketing message on pin. We mention some sizing in this episode but make note that as of spring 2019 the current ratio is 2:3. And also note, it's pretty much been this size for the past 4 years. We like 600x900 or 1000x1500. There is no secret trick to sizing, focus more on what's inside the image.

Updated June 25, 2019 How to Keyword on Pinterest A question I receive often is — how important is it to keyword on Pinterest? The answer — so important! But there is a right way and a wrong way to do it. Pinterest is a search and discovery network. Pinners are searching for ideas, dreams,Continue reading The post #35 – How to Keyword on Pinterest: The Ultimate Guide appeared first on Simple Pin Media.

The Stephs share their favorites in Top Two, Guest Mateo Mackbee talks Cochon555 tour, Guest Roxanne talks MN Pinners Conference, and more foodie events!

Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…

Guest Bio:Roxanne Bennett grew up in a small town in Idaho with a passion for helping others and a dream to one day own her own business. After marrying her husband Kendall Bennett, Roxanne went to Southern Utah University to earn her degree in education.With the help of the faculty and staff at SUU, Roxanne was able to juggle motherhood and a large coursework to finish her bachelor's degree.After graduating, Roxanne taught kindergarten for a year - and enjoyed it - but realized she wanted to follow her entrepreneurial dreams.Roxanne launched Utah Valley Magazine with Kendall and other family members in 2000. In 2004 Roxanne added trade shows and events to her portfolio and has since owned and organized business conferences, home shows, and women shows. Roxanne's most recent large venture was in 2014 when she started Pinners Conference, which has expanded throughout Salt Lake City, Dallas, Atlanta, and Phoenix.Though she does not use her degree to teach in a classroom setting; she believes that if a person can transfer their college education into their daily living—where they are constantly learning—that is her main goal.Roxanne said: “Our whole theme for Pinners Conference is to learn, create, connect; and I love that concept of always getting an education.”Show NotesIntroduction (1:22)How Roxanne became one of the top women entrepreneurs in the state (3:30)Getting away from teaching and going into an MLM (8:51)How she started her first company (11:10)Being able to understand teachings and learning (16:07)How much work actually goes into the Pinners Conference (21:29)What makes the Pinners Conference so unique (27:10)The power of collaborating and helping others (33:17)

Pinners Conference Founder Roxanne Bennett talks about founding this extraordinary conference, how to plan your weekend at the event and shares a special promo code exclusively for our listeners! Website: www.pinnersconference.com Discount Code: ashsaidit Follow: @pinnersconf About Roxanne Bennett: Roxanne is the wife of one, mother of four and founder of Pinners Conference. She and her husband Kendall started Pinners Conference in 2013. Since then they have featured over 1500 workshops, 4,000 business and inspired countless consumers to learn, create and connect. Roxanne received her bachelors degree from SUU as a young mom and continues to encourage young mothers to focus on their education. She speaks regularly at local colleges to encourage students to follow their dreams and believes in the abundance mentality that success breeds success. If one succeeds, all can succeed. When she isn't working on Pinners, she can be found at a baseball game or on the lake. About Pinners: Pinners is two great events in one. It's a conference featuring 100+ Pinterest-based classes taught by the best presenters in the nation. And it's also a show with nearly 300 top businesses providing beautiful options in the worlds of DIY, crafts, cooking, self-improvement, photography, party planning, scrapbooking, holiday, beauty and fashion and all sorts of other great things. What's Pinners? It's where Pinterest comes to life. And after you come, it'll be your new favorite event! About the show: ►Visit www.casper.com/ash and use promo code: ASH ► #GirlsNightOut Event: www.ashsaidoceans8.eventbrite.com ►Become A Podcast Legend: http://ashsaidit.podcastersmastery.zaxaa.com/s/6543767021305 ►Review Us: https://itunes.apple.com/us/podcast/ash-said-it/id1144197789 ►Website: http://www.ashsaidit.com ►SUBSCRIBE HERE: http://www.youtube.com/c/AshSaidItSuwanee ►Instagram: https://www.instagram.com/1loveash ►Facebook: https://www.facebook.com/ashsaidit ►Twitter: https://twitter.com/1loveAsh ►Google Plus: https://plus.google.com/u/0/+AshSaidItMedia ►Blog: http://www.ashsaidit.com/blog ►Pinterest: https://www.pinterest.com/1LoveAsh/ ►Newsletter: http://ashsaidit.us11.list-manage1.com/subscribe?u=2a2ca3b799467f125b53863c8&id=a6f43cd472 ►Casper Commercial Music Courtesy of http://www.BenSound.com #ashsaidit #ashsaidthat #ashblogsit #ashsaidit® Ash Brown is a gifted American producer, blogger, speaker, media personality and event emcee. The blog on AshSaidit.com showcases exclusive event invites, product reviews and so much more. Her motivational podcast "Ash Said It Daily" is available on major media platforms such as iTunes, iHeart Radio & Google Play. This program has over half a million streams worldwide. She uses these mediums to motivate & encourage her audience in the most powerful way. She keeps it real!

Pinners Conference Founder Roxanne Bennett talks about founding this extraordinary conference, how to plan your weekend at the event and shares a special promo code exclusively for our listeners! Website: www.pinnersconference.com Discount Code: ashsaidit Follow: @pinnersconf About Roxanne Bennett: Roxanne is the wife of one, mother of four and founder of Pinners Conference. She and her husband Kendall started Pinners Conference in 2013. Since then they have featured over 1500 workshops, 4,000 business and inspired countless consumers to learn, create and connect. Roxanne received her bachelors degree from SUU as a young mom and continues to encourage young mothers to focus on their education. She speaks regularly at local colleges to encourage students to follow their dreams and believes in the abundance mentality that success breeds success. If one succeeds, all can succeed. When she isn't working on Pinners, she can be found at a baseball game or on the lake. About Pinners: Pinners is two great events in one. It's a conference featuring 100+ Pinterest-based classes taught by the best presenters in the nation. And it's also a show with nearly 300 top businesses providing beautiful options in the worlds of DIY, crafts, cooking, self-improvement, photography, party planning, scrapbooking, holiday, beauty and fashion and all sorts of other great things. What's Pinners? It's where Pinterest comes to life. And after you come, it'll be your new favorite event! About the show: ►Visit www.casper.com/ash and use promo code: ASH ► #GirlsNightOut Event: www.ashsaidoceans8.eventbrite.com ►Become A Podcast Legend: http://ashsaidit.podcastersmastery.zaxaa.com/s/6543767021305 ►Review Us: https://itunes.apple.com/us/podcast/ash-said-it/id1144197789 ►Website: http://www.ashsaidit.com ►SUBSCRIBE HERE: http://www.youtube.com/c/AshSaidItSuwanee ►Instagram: https://www.instagram.com/1loveash ►Facebook: https://www.facebook.com/ashsaidit ►Twitter: https://twitter.com/1loveAsh ►Google Plus: https://plus.google.com/u/0/+AshSaidItMedia ►Blog: http://www.ashsaidit.com/blog ►Pinterest: https://www.pinterest.com/1LoveAsh/ ►Newsletter: http://ashsaidit.us11.list-manage1.com/subscribe?u=2a2ca3b799467f125b53863c8&id=a6f43cd472 ►Casper Commercial Music Courtesy of http://www.BenSound.com #ashsaidit #ashsaidthat #ashblogsit #ashsaidit® Ash Brown is a gifted American producer, blogger, speaker, media personality and event emcee. The blog on AshSaidit.com showcases exclusive event invites, product reviews and so much more. Her motivational podcast "Ash Said It Daily" is available on major media platforms such as iTunes, iHeart Radio & Google Play. This program has over half a million streams worldwide. She uses these mediums to motivate & encourage her audience in the most powerful way. She keeps it real!

Welcome to episode #79 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Vernon Johnson, Social Account Manager at 3Q Digital. Search is all about intent-based people searching for specific products, and social is a little bit more about that discovery side, Pinterest has this great mix of both. People on Pinterest are here to discover, they're here to buy, they're here to purchase, they're here to change somethings, they're here to plan. Did you know 61% of Pinners have discovered a new brand or product on the platform, and 1 out of 2 users have made a purchase after seeing an advertisement on Pinterest. Stay tuned to learn as Vernon talks about: - Where to start when you're first getting started - Creative Best Practices - Running Mobile App Install campaigns - How to find Long-Tail Keywords for Pinterest or Search - Using One-Tap to Trick the Pinterest Algorithm --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Google Doubles AdWords Budgets and Advertisers are Unhappy Google has made a significant change to the way AdWords budgets can be used, and the advertising community is not the least bit happy. Campaigns are now able to spend up to twice their average daily budget. The means on high traffic days, costs could soar as high as double the budget you have set. Shopping on Instagram is Growing with Shopify Shopify merchants continue to benefit from the powerful integration between Shopify's online store and Facebook's product catalog. Once selected, merchants can choose to connect this catalog in Instagram without any extra effort. Facebook Partners with ZipRecruiter As It Ramps Up In Jobs Facebook will now integrate with ZipRecruiter — an aggregator that allows those looking to fill jobs to post ads to many traditional job boards, as well as sites like LinkedIn, Google and Twitter — to boost the number of job ads available on its platform targeting its 2 billion monthly active users. LinkedIn's Adding Snapchat-Like Geofilters for Conferences and Events Yes, LinkedIn is also copying Snapchat - though their use-case is a little different, and does make a lot of sense. As part of their new native video tools, LinkedIn's giving conference attendees the opportunity to add dedicated event frames to the videos they create while attending such functions. Snapchat to Launch Augmented Reality Art Platform Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons and others. It will allow art to be pinned to specific locations in augmented reality so users can see it when they hold up their phones in the right spot. Now Hashtags Work on Pinterest! Starting today, when you include hashtags in the description for a new Pin, Pinners can visit a feed of all the Pins that share that hashtag. Whether those Pins are promoted or not, the freshest Pins will always appear right up top. [CHART] Search Marketers Shift Gears as Consumer Habits Change Search ad spending continues to grow robustly in the US, largely due to mobile. Mobile growth is so strong that overall spending increases are in the double digits, despite declines in desktop-based search ad outlays. Twitter to launch in-stream video ads in the UK Twitter plans to announce the launch of in-stream video ads in the UK at its session tomorrow for IAB Digital Upfronts. Twitter first launched in-stream video ads in the US in April this year as it ramped up its investment in video and content. The offering allows brands to have in-stream ads around premium content. Now, Twitter just needs to prove users want to watch these kinds of shows. How Amazon is readying its blitz on the ad industry Amazon continues to make serious inroads into the advertising business. Its latest move: a new office in Manhattan that it says will bring 2,000 jobs, mostly in advertising, to the city — and closer to Madison Avenue. Multiple media agency executives in New York said they've been hearing more from Amazon reps who are trying to sell them and their clients on Amazon advertising. Another executive said he's hearing from Amazon more, and Amazon has hired programmatic specialists from his agency in New York. Yahoo Gemini Gets New Features --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Pinterest President Tim Kendall talks with Recode's Kurt Wagner about how the company is partnering with brands and advertisers, including a new mobile product that helps people search for items by taking pictures of something similar. The goal is to help Pinners discover things they may want to buy — even though almost all searches on the platform are for generic terms like "red couch" rather than specific brands. While Google and Amazon are good for targeted searches, Kendall says, Pinterest can capture a lot of value among people who don't know yet what they want.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Learn how to create the best image that represents your brand and gets the pinners attention.

By The End of This Podcast you will know how to Leverage Pinterest For Your Business. If you already have a Pinterest Account, You may learn some tips to Refresh & re-launch it, to attrcat more Followers and Pinners.

This week we talk with Julie Granbois about how to use Etsy and Pinterest together. Julie as tons of great insight on both of these platforms.  She is a DIY enthusiast and loves making any kind of crafts in her spare time. Her source of inspiration comes from Pinterest, where she has created group boards where many other Pinners share their own crafts and crafty ideas. She finds that the more we see, the more inspired we get, and more likely to create more beautiful things.    She was so inspired with what she saw on Pinterest that she decided to open her own Etsy shop.  As she was studying what pins were more popular on Pinterest, it dawned on her what kind of products she should be offering, and started making them. Since then, she has been growing her hobby into a small business and learned what it takes to market an Etsy shop on Pinterest.

On today's episode of Manly Monday, Jeff Sieh explains a mistake that many new Pinners make.  Tips and tricks on handling Pinterest spam.