Podcast appearances and mentions of kate mckibbin

On today's episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind HelloFunnels.co, to bust myths and clear the air about evergreen sales funnels for course creators. If you've ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out. Key Topics Discussed:  Navigating Funnels Without the Sleaze: Kate shares her journey from blogging to funnels, how she fell in love with automation, and why you don't have to use sales tactics that feel out of alignment. Value-Aligned Automation: Learn how to create sales funnels that respect your values and your audience. The episode dives into how to avoid “bro marketing” and build trust with your audience. What's Working Now With Evergreen Funnels: Kate reveals the importance of testing, knowing your numbers, and why classic strategies like tripwires are making a comeback, especially as ads and acquisition costs shift. Simple vs. Complicated Funnels: Advice for resisting the temptation to overcomplicate. Kate recommends starting with the simplest version possible that matches your business goal, then layering on more later. Overcoming Tech Resistance: For anyone who feels overwhelmed by tech, Kate offers advice for overcoming mindset blocks, starting small, and building skills (or hiring help) without letting tech fears hold you back. Numbers to Know: Lead Magnet Opt-in Rate Benchmark: Aim for 35%+ Sales Conversion Rate Benchmark: 2% of opt-ins Know your “return on ad spend” (ROAS) and how long it typically takes for buyers to convert What's Hot in 2025: Tripwires, low-ticket front-end offers, and cultivating a customer list (not just a subscriber list) are powerful tools for increasing trust and long-term sales. Scaling Strategies: The path to a million-dollar funnel is iterative! Learn how to scale responsibly, monitor your numbers, and stay patient as conversion cycles play out. This episode is a must-listen for anyone wanting to build ethical, effective funnels that honor both your values and your audience. From simplifying your tech stack to mastering evergreen strategies, Kate offers a refreshing, practical take on scaling with integrity in 2025. Where to find Kate McKibbin:  Hello Funnels: https://hellofunnels.co/ Instagram: https://www.instagram.com/hellofunnels 2025 7-Figure Funnel Playbook here   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Resources mentioned:  Kajabi https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=... ActiveCampaign https://www.activecampaign.com/ Stripe https://stripe.com/au ThriveCart https://thrivecart.com/ Shopify https://www.shopify.com/

Today, I'm chatting with my fabulous friend and biz buddy, Kate McKibbin from Hello Funnels. We're diving deep into the world of funnels that are working right now, even when you're catching some zzz's or taking a break. Kate's the go-to gal for automating sales through smart funnel strategies – no royalty titles needed, she's our awesome "dog's body of funnels." In this episode, we kick off with Kate sharing all the juicy details from her recent Vegas adventure at Funnel Hackers Live, where she rubbed shoulders with marketing legends. Imagine five days of non-stop learning, strategies, and dancing with glow sticks before breakfast! Pure genius to have people all energised and ready, am I right? Curious about what's working now in the online funnel world? Key takeaways: Get back to basics and refine your offer until it clicks! Kate emphasises the importance of continuously testing offers through regular webinars or funnels. Always aim for that sweet 10% conversion rate from your webinars if you're selling offers between $200 - $3000. Once you've cracked the code on a live webinar, it's time to go evergreen. Kate shares client success stories where consistent weekly live webinars eventually transformed into automated money-makers. If your live session rocks, your recorded session will follow suit. Lead magnet to tripwire is making a comeback! Adding a 72-hour discounted offer right after a freebie, followed by a few enticing follow-up emails, helps cover ad costs and keeps the momentum rolling. In uncertain times, low ticket offers can be a game-changer. They're not about breaking even on ads but about adding value and building trust. Make them simple yet impactful to encourage those impulse buys. Both Kate and I love how AI, especially ChatGPT, can streamline the creation process. It's like your own team brainstorming and executing ideas at lightning speed. Tools like these allow us to work smarter, not harder. I truly hope you find these nuggets of wisdom helpful. Let me know if you're going to give any of these a go or if you have your own creative twists. Remember, it's all about automating and optimising while keeping it fun and fitting for your market. Catch you in the next episode, and until then, happy funnel-ing! Connect with Kate McKibbin - Hello Funnels  Website: https://hellofunnels.co/  Instagram: https://www.instagram.com/hellofunnels  YouTube: https://www.youtube.com/channel/UCSEUE9KC-x35_HYa29mSSgQ    NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

There ain't no denying that there has been a LOTTA shifts having in the online business world the last year or two. Lately, I've enjoyed so many conversations around this with fellow business friends, my clients and our Club members, and today, I'm thrilled to give y'all a little peek behind the curtains of one of these conversations.   In today's episode I bring in Kate McKibbins of HelloFunnels where together, we speak to: What we have seen to be happening in the online business space the last few years; What's currently working, and not working What we believe people are CRAVING now more than ever Strategies that Kate is testing and playing with in her business.   In this episode, I also reference another episode both Kate and I were on, which you can listen to right here.   It's a juicy one fam, and I cannot wait to hear what you think!   Enjoyed this episode? Be sure to tag myself @anitasiek and Kate at @Hellofunnels     __   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

We're Kennedy and Fifi, and on this episode of The Email Marketing Show, we're chatting with Kate McKibbin from Hello Funnels to discover powerful ways to optimise your email marketing funnels. Ready? Let's go.Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You're An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to...

Riverina Cancer Care Centre Nurse Kate McKibbin joined Jamie & Leigh to talk about the important role played by cancer nurses, and what sort of celebration we could expect on Cancer Nurses' Day.See omnystudio.com/listener for privacy information.

If you are the face of your business, work with clients 1:1 or in high touch programs you will know that your own personal energy really impacts on your business. Mastering our energy is key - it really does fuel our business and therefore our success.Today I'm sharing three tips for energy mastery to fuel your success:1 - Separate your energy from the energy of your business (my 3 Day Business Energetics Challenge will help: http://alignandattract.com/challenge)2 - Get very curious about exactly what supports you to have high personal energy - and take action on those things.3 - Look after Future You. In times of high energy - take action that create momentum which can flow into times of lower energy.You might want to take notes on this one. I bet you'll get at least one reminder you need and a new idea sparked!Share your insights with me on Instagram: http://instagram.com/kerryrowettPart 3 of the Online Business Paradigm Shift Series is coming VERY soon.You'll hear from Emily Osmond, Suzy Ashworth, Erika Cramer, Suz Chadwick, Rebecca Saunders + Katie Chappell - and you're going to LOVE it.Part 1 is here: http://alignandattract.com/blog/123Denise Duffield-Thomas, Leonie Dawson, Kate McKibbin, Tina Tower, Annie Gichuru + Anita Siek.Part 2 is here: http://alignandattract.com/blog/124Clare Wood, Tash Corbin, Ruby Lee, Annie Gichuru, Victoria Gibson and Brigit Esselmont of Biddy Tarot.

If you are feeling some uncertainty, doubt, fear or worry at the moment - you're definitely not alone. Focusing on how to navigate the paradigm shift we're in and evolve your business when SO much might feel uncertain - that can definitely bring up Your Stuff. Feeling all of this - I was guided to facilitate a Reiki healing for you today to shift out of a space of feeling uncertain into the energy of certainty.We can know exactly what we need to do in our businesses and at this time that answer might be: evolve your business to better meet the needs of your clients in today's energies. But just KNOWING what to do is NOT the same as doing it. Instead of going ahead and making changes - you might feel stuck, triggered, lost, confused, overwhelmed - unable to take much effective action at all.This is where I see healing work to become essential in supporting you in your business. Deeper than working on your mindset, energy healing work can really support you to come back into your authentic power so you can feel clearer and more objective, make better decisions and then take aligned actions.Join me for this short Reiki healing and let the magic unfold.After you've shifted your energy - that's when you can make better decisions about your next steps.Here are two options to support you in taking those steps:Income Increase Workshop - I'm running this low-cost workshop on Wednesday 12th June at 2:30pm Melbourne/Sydney time. I first ran this workshop in 2022 when cost of living pressures started to hit and this is a fresh version for 2024. We look at four options for increasing your income with lots of specific, practical examples. This is for you if you're feeling a bit stuck, want some quick wins and to move into action and the price point is super supportive if you're keeping a tight eye on your expenses. Join me here: http://alignandattract.com/increaseCatalyse Your Paradigm Shift - If you want to get super clear on exactly how you do support your clients to create the kinds of outcomes they now desire - I can help you get really clear on that in one 90 min session. I take what feels like a mess in your brain of "I'm not sure," "but I can do so many things," "I don't even know how I do get client results" etc (I've heard it all!) and sort it all out for you into a clear signature framework. We'll then look at how you might refine or create an offer based on your framework - and communicate that with your clients. Of course we'll do some healing work too if that's what's needed to get you clear. This is for you if you have an established service-based business and know you need to make some changes but don't know where to start. This is a GREAT place to start - truly. Book in here: http://alignandattract.com/private-sessionsHere are the two Online Business Paradigm Shift episodes:Part 1 with Denise DT, Leonie Dawson, Kate McKibbin, Tina Tower, Annie Gichuru + Anita SiekPart 2 with Clare Wood, Tash Corbin, Ruby Lee, Annie Gichuru, Victoria Gibson and Brigit Esselmont of Biddy TarotIf you enjoyed the ep - please do go ahead and share the podcast with a friend or on you socials. I always love to hear the insights these podcast eps spark for you. Share your expe

Welcome to Part 1 of The Online Business Paradigm Shift Series. These three episodes are going to give you so much insight about how you might thrive in this changing environment we find ourselves in. The second will be out in two days and the third in a few weeks.I've had a workbook created for each of the first two episodes in this Series. It includes speaker quotes, key points and reflection questions for your own musings. Find that here: http://alignandattract.com/workbook You can watch the video of today's episode over at http://alignandattract.com/blog/123The conversations in this series were catalysed after I published Episode 120 - Are we in a Paradigm shift in online business? This goes beyond just market changes - I asked if there is a deeper shift taking place.  I recommend you listen to that along with episodes 121 and 122 for the full context of these discussions and that's where I share more of my own observations.When  Episode 120 went live it sparked a lot of discussion and my client + friend Leonie Dawson suggested I invite some of our friends + colleagues onto the podcast to talk about they are also seeing and experiencing, what is working - and what advice they have for you as an online business owner. SO many said yes and I decided to create a three-part series. Here are the website links and instagram handles for each of today's guests:Leonie Dawson - Online Business Mentor - https://leoniedawson.com - http://instagram.com/leonie_dawson Annie Gichuru - Racial Equity Coach - https://anniegichuru.com - http://instagram.com/annie.gichuru Denise Duffield Thomas - Money Mentor, Coach and Author - http://denisedt.com - http://instagram.com/denisedt Anita Siek - Brand and Copy Strategist - https://anitasiek.com - http://instagram.com/anitasiek Kate McKibbin - Funnels Expert - https://hellofunnels.co - http://instagram.com/hellofunnels Tina Tower - Coach to Online Course Creators - https://www.herempirebuilder.com - http://instagram.com/tina_tower  Led by myself:Kerry Rowett - Kinesiologist + Reiki Master - http://alignandattract.com - http://instagram.com/kerryrowett Please share these episodes and tag us all when you do. Enjoy!

"Lets try get a webinar that's selling a $1000 offer" Heather interviews Kate McKibbin, founder of HelloFunnels, about managing stress, structuring time, and building effective funnels for course creators. Kate shares tips on staying grounded during high-growth periods and using structured scheduling to optimize productivity. Kate emphasizes the need for course creators to have a… The post #85: Kate McKibbin: What's working best with online course funnels appeared first on Website Love.

Hey, it's Kate McKibbin here, and I'm ready to give you all a sneak peek into the whirlwind of fun, flexibility, and, of course, productivity that is a week at Hello Funnels.  What's Inside?  Our Virtual HQ: Find out how Slack became our vibrant virtual co-working space. A Glimpse of My Week: Sharing a look into my not-so-average 9-5. It's all about balance! Day-to-Day Magic: Discover how a typical day rolls at Hello Funnels and our team's love for flexible, part-time roles Universal Nuggets: Grab some universally applicable insights for anyone looking to ace virtual team management and get inspired by our unique ways to keep creativity at its peak. So, whether you're well-versed in virtual team management or just starting out, hit play and dive in with me. You might just stumble upon your next game-changing idea for your team. And remember, this is just the tip of the iceberg. For all the juicy details, you'll have to tune in. Can't wait for you to join the conversation in the episode!

Hey there! It's Kate McKibbin, back with episode #175 of the Doing It Online Podcast. This week is all about setting the stage before you dive headfirst into creating your own online course.  In this episode, we're chatting about: The groundwork magic: Building a tried and tested strategy that's truly YOU  How to research what your audience REALLY wants Cultivating an audience that is begging to buy what you're selling (and yeah, we're spilling the beans on why those 100 subscribers from 3 years ago won't cut it) Running a Beta Launch before you create your course (let's face it, nobody wants to launch to crickets) This episode is aimed at prepping you to kickstart your course creation journey with a bang. Before you even think about hitting that 'record' button, let's make sure you are standing on solid ground. So go on, grab that cuppa or pour yourself a glass of wine (we won't judge!), and join me! Click play NOW and let's get started! What's Next? So you've just finished tuning in and you're feeling ready to REALLY  kickstart your own online course journey? Or maybe you've taken these steps and you're ready to launch (and SELL)? With eCourse Empire, we can help you scale your sales and add 6-figures to your business. If you're ready to work with an AMAZING team of mentors that will guide you every step of the way, from list building, nurturing your audience, building funnels that convert and be a part of a driven, like minded community then make sure to check it out here!

Hey there! It's Kate McKibbin, back with episode #173 of the Doing It Online Podcast. Are you ready to unlock a list-growing strategy that's quicker to implement than your morning coffee? Let's dive in! "This 5-minute email marketing tactic got me 10K subscribers (for free!)" What's the Secret? Hint: It's something you see every day but might be ignoring. The magic words: Exit pops. Yup, it's that simple. But aren't they crazy annoying? Short answer - a lot of the time. Longer answer - not if you use them the RIGHT way! Ready for results like 10K new subscribers? You'll want to hit play right away! Why Should You Listen?  Ready to grow your list with VERY minimal effort?  Want to know exactly HOW to use exit pops without destroying your user experience?  Craving real-world examples right from my playbook?  Then this episode is perfect for you! Now, what are you waiting for? Click play, dive into this episode and start growing that list. This 5-minute tactic could be just what you need. Now if you finish listening, feel fired up by these exit pop strategies and like you're ready to skyrocket your email list building, why not take the plunge with more growth techniques?  With eCourse Empire, you can take your business to the next level, add six figures to your income, and work with an AMAZING team of mentors that will guide you every step of the way. Dive into the podcast to hear more, and don't hesitate to check out eCourse Empire or reach out to me if you've got Q's.

Hey there, it's Kate McKibbin, and guess what? This week on the Doing It Online podcast, I've got something super special lined up for you!

Today I'm chatting with one of my favourite biz friend, Kate McKibbin from Hello Funnels. I think that you always need a few friends in business whom you can talk all things biz plus the other things you love, like Sex & the City and Vampire movies!   In this episode, we talked about: How Kate is on business number three and her evolution in business The things that she's implemented over the years have made the biggest impact on her business and ability to grow whilst not doing all the things! How she thinks about her personal brand versus her business brand What are some of the biggest changes she's seeing in the market right now What changes she's making to her business right now What she's listening to right now. Who have been the people who have impacted her when it comes to her growth and learning Plus we talk about some of our fav shows!   Kate's Podcast - Doing it online - link https://hellofunnels.co/doing-it-online-podcast/ Kate's Website - https://hellofunnels.co/  Instagram - https://www.instagram.com/hellofunnels/ Facebook - https://www.facebook.com/hellofunnels   Make sure you check out our freebies page www.suzchadwick.com/freebies. To hang out more be sure to follow me on Instagram @suzchadwick To read the transcript and access the show notes head to www.suzchadwick.com/pod299 To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify   

Hey there! It's Kate McKibbin, and on this episode of the Doing It Online podcast, I discuss the top BS beliefs that stop people from hitting 6 figures in their business.  I cover the power of recognizing the stories we tell ourselves, the importance of testing, tweaking, and refining, and how to automate your business to make sales without being physically present. Here are some key takeaways from this episode: Our subconscious tries to protect us by telling us certain things are better options, but they may not actually be true. Testing, tweaking, and refining is the only way to grow. Fast, furious, and imperfect action is how you move forward. It is possible to make sales without being physically present. You just need to be willing to test and refine your strategies until you find what works. Automation is a great tool for entrepreneurs and business owners to use in order to increase their success. Tune in to learn more about how you can overcome these beliefs and achieve success in your business.   Resources mentioned: 6-Figure School If you want more clarity about how to reach that 6 figure mark in your business, check out our six-figure school on demand course. You can grab it for just $6 at hellofunnels.co/pod-school.

Hey there, it's Kate McKibbin, and in this episode of Doing It Online, we're getting nerdy with three online hacks that will save you time and make your life a little easier. Here's what we'll be covering: Hack #1: The Plus Email Address Hack - Learn how to test opt-ins, automations, funnels, or purchases, using this hack that allows you to test infinite times with just one email address. Hack #2: The Multiple Clients Hack - Discover how creating multiple Google profiles can make managing multiple clients a breeze. Hack #3: Accurate Data Tracking - Keep track of who opted in and when, and which activities are actually driving sales. These hacks are perfect for software, funnel-loving, marketing service providers, or just anyone who wants to learn more about online marketing hacks. Listen to the full episode for all the nerdy details. Tools and resources mentioned in the episode: Google profiles LastPass So, if you want all the details on these nerdy hacks, make sure you listen in to episode #157 of the Doing It Online podcast now!

Traffic is getting expensive for Online Business Owners. Frankly, it's harder and harder to compete with the bigger players when you don't have a big budget. Want to find out let's show how to never pay for your marketing again? Today's guest will show you how to make your marketing pay for itself!A multi-award-winning serial entrepreneur, super-nerd and Founder of HelloFunnels.co, our guest today Kate McKibbin's passion is helping female entrepreneurs fall in love with (and make a ton of money from) simple, proven, Sleaze-Free Funnels! We discuss what a sales funnel actually is and the purpose it serves within an online business, common mistakes when integrating a funnel and why all sales funnels are not the same, how to go from a traditional launch model to an evergreen sales funnel, and much more!Time Stamps:(1:05) Our Guest Today Kate(1:44) What is a Sales Funnel?(3:43) Starting with a Traditional Launch Model(6:21) Common Mistakes When Integrating a Funnel(9:05) Kate's Journey to Being a Funnel Expert(13:30) Building a Sustainable Funnel(19:26) Tripwire Funnels(23:48) Advice If You're First Getting Started(26:40) Sell Live First(27:43) Evergreen Sales Funnel Masterclass(29:00) Parting Words——————————Check Out Kate's Free 90 Minute Masterclass: Evergreen Sales Machine: How to Sell 5+ Programs Every Week - Without Sales Calls or Stressful Launches at https://hellofunnels.co/workshop——————————Check Out Funnel Pro at https://pro.hellofunnels.co and mention the Online Business Owner Podcast for a really cool surprise bonus when you sign up!——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Chances are you created a course because you attached yourself to the dream and desire to create passive income... and along the way you quickly realised that your course is only as good as the funnel that goes with it. Without a high converting funnel, it's hard to sell courses. Every course creator needs a funnel that attracts and converts dream leads. That's why I wanted to bring Kate McKibbin from Hello Funnels onto the Podcast to chat all things funnels. Kate is the funnel Queen and an absolute OG in the online business space. She started her first online business before Instagram existed, built three 6-figure businesses, and fell in love with funnels along the way. Kate is on a mission to help make sales easy and automated for entrepreneurs. So, let's chat funnels with Kate!

Join MeetEdgar and Kate McKibbin for a chat about Marketing Funnels! Kate loves helping people to create, launch and grow their own profitable and impactful online businesses (using funnels!)Kate is the founder of https://hellofunnels.co/ and she believes funnels can be something any business owner falls in love with. And all you need is 3 simple things; 1 - You need a simple + effortless way to sell your product (that actually works!) 2 - You need a step-by-step plan to drive more of your dream customers to it 3 - You need someone to help you skip over all the BS.. and just get it done! Your Turn! Share your biggest takeaways and tag @meetedgar on Twitter or Instagram. -----  And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag @meetedgar Leave a review and let us know how we're doing! Subscribe for new episodes every Wednesday

We business owners want to increase the revenue and profit in our business but a lot of us don’t have sales funnels which will help grow our business. I want you to start loving and understanding sales funnels today to be able to build a system that attracts leads and turns them into paying customers. The best way to do that is through a sales funnel. I’m so excited to have Kate McKibbin on the show to talk about how we can make more sales with a simple sleaze free funnel. We touch on topics such as what a sales funnel is, the benefits, and how you can start creating your own sales funnel today.Links:Doing it Online Podcast5K Funnel FormulaKate McKibbin WebsiteWomen in Business Success SummitAction Takers MastermindInstagram Mastery for Business Owners with Angela HendersonProfit PillarsWomen in Business Retreat 2020Business Masterclass – The Ultimate 4-Step Framework for Creating a Sustainable and Profitable BusinessAustralian Business Collaborative Facebook GroupAngela Henderson WebsiteAngela Henderson Active Business Facebook GroupAngela Henderson Facebook Business PageAngela Henderson Consulting Instagram

Virtual summits are powerful on their own, but adding a high-converting funnel into the mix? You just brought it to a whole new level! In this episode we're chatting with Kate McKibbon about how to increase your virtual summit profits through a well-positioned funnel. We cover how to do this both as a host and as a speaker. It's an episode you don't want to miss! For show notes, head to https://summithosthangout.com/075

Flori chats with content expert Kate McKibbin on the important role that content plays in your sales funnel: from how often to post, to what to post, to where to post, they cover the ins and outs of helping you to develop your own content marketing plan.

In our 70th episode, we welcome Kate McKibbin, an Award-Winning Marketing Expert, with a passion for helping women create, launch, and grow profitable marketing funnels. Kate shares how to be specific about the journey you want your ideal customers and clients to embark on and how to convert them into sales. Now is the time to learn from Kate's experience and put your business on auto-pilot in order to benefit from automation.  Shownotes:  Why Kate loves the ability to manage her own time The importance of an OBM and what that role actually entails Talking about the word visionary and how it applies to Kate Introduction to Kate's work and business path What a marketing funnel really is What type of businesses could profit from marketing funnels  How sales funnels can assist your business The easiest way to start building a marketing funnel The logistics of an evergreen webinar offer  Kate's current focus and why she's passionate about it How to handle confidence as an entrepreneur   

I adore this episode so so much, not only because our guest talks about how you can use funnels to supercharge your business and gives you some awesome tips and tools to do that... but also because she used her own experience of going through a divorce to fuel her vision for her brand and her products. Her mission was to automate her business such that it didn’t rely on her. I call her the “OG of Passive Income” because she really nailed how to get your business firing on all cylinders while allowing you to sip margaritas in Mexico. And who doesn’t want that?? Way back in 2007 (after cutting her teeth in the magazine industry) Kate McKibbin started her first blog, Drop Dead Gorgeous (DDG) Daily from scratch. She called it her "shoe money project," because she started it so she could occasionally afford some of the amazing shoes she wrote about all day long in her day job. Kate always thought of it as a business rather than a blog though, and it worked as DDG became her full-time gig in under 12-months, and continued to grow to have over 500,000 readers a month, with multiple 6-figure revenue and 5 staff. Then she did it all again at KateMcKibbin.com (yes, formerly known as Secret Bloggers' Business), which Kate started in 2014 and since then she has been lucky enough to help over 3,000 bloggers, coaches and infopreneurs to create profitable business doing what they love. Connect with Kate https://katemckibbin.com/ @katemckibbin on Intagram Here’s to Getting Unstuck, Cynthia Special offer: This week our show is brought to you by our introductory Getting Unstuck Program, which is a FREE course. I can speak from my own personal experience as to how fearful and anxious I was at times once I stepped out on my own and decided to build my own consulting business,. I had a vision and a mission, but I wasn’t sure if it was going to work and how it was all going to come together. I pushed passed the fear and then enlisted my own advice, which is detailed out in Goal Magic’s Getting Unstuck Program, and I can tell you honestly and with complete sincerity that this stuff works, folks! I now have 3 signed contracts and more inquiries about my work than I can manage in any given day. If you want those same results and to find that path forward in whatever way you want to get unstuck, then enroll now at www.goalmagic.co/getunstuck. This is different from our usual emails that we send from time to time so if you want IN on this, sign your badass self up and work your way to freedom, my friends! GOAL MAGIC Music Credits

In this week’s episode, I chat with Kate McKibbinabout the ups and downs and ins and outs of creating and selling online courses.   We talked about: Kate’s blogging journey and how she was ahead of the curve when it came to online shopping Creating her first course, Secret Bloggers Business Why you shouldn’t put everything you know into an online course Why the information that people want to gain from courses has changed Figuring out the price of your online course The ethics of pricing and the danger of over-investing in yourself Kate’s thoughts on how to successfully launch an online course What’s currently working when it comes to selling online courses   And more. Listen here or on Apple Podcasts, Spotify or anywhere you usually get your podcasts.   You can find me on Twitter, Instagram and Pinterest @lucylucraft or on my blog: lucylucraft.com.   Please think about leaving the show a rating & review. For each one I receive, I give £2 to my chosen charity, which changes monthly.   Last month’s charity= Endometriosis UK This month’s charity= Shelter    Thanks to our sponsors for this season; The Blogger Course (get 20% off with the code WhatSheSaid) and SudioSweden (get 15% off with the code WhatSheSaid). Please support them the way they’re supporting me

If you're new to online entrepreneurship, today's episode is a must listen. I'm chatting all things sales funnels with former fashion and lifestyle blogger Kate McKibbin. Kate also shares her journey from blogger to course creator and now the creator of The 5K Funnel Formula.    "It's just as easy to sell a $100 thing as a $500 thing. It's all the same amount of effort as long as the value is there."   Tune in to learn how Kate is demystifying the sales funnel process to show business owners how simple they can be.    What is a funnel? Taking your sales process and using technology to automate it. After listening to today's episode you will know:   How to choose inexpensive software to start your first funnel. How to get people into your funnel. The framework to create an evergreen funnel. How to use cross promotion to grow your email list. When to start using paid traffic. "Your business is not a hobby. If you want to grow it - you need to invest in it" Don’t forget to grab a screenshot while you’re listening to the show and tag myself [@basicgirlmarketing] and Kate [@katemckibbin]so we know you’re listening!    Are you a personal trainer that is ready to grow their business online?   If so, then you need to be cultivating skills that go way beyond training your clients. You need to master marketing, sales, branding, list building, social media, business goal setting, bookkeeping, delegating …and so much more!   If growing your biz online is truly what you want, then it’s time to stop thinking like a trainer and start acting like a business owner! If you are ready to take your online fitness business to the next level so you can finally build it to a place that allows you to live the lifestyle you want - my next level membership is the place for you! This membership community is focused on giving you the skills you need to grow your business, an action plan to begin implementing what you’ve learned and the support you need along the way.   You will get weekly trainings and action steps, full support from me in the Facebook community and on our Q+A calls, and a community of like-minded individuals to cheer you on!   At less than $5 a day, this membership is month to month a true no brainer!     CLICK HERE TO JOIN NOW  

If you are an online entrepreneur, you probably have a blog and you’re probably wondering how to make it a meaningful, profitable part of your business. Today on the show, we get to go behind the scenes of how Kate McKibbin, the founder of Secret Bloggers’ Business, got into the world of blogging and created amazing success with it. In fact, she grew her first blog, Drop Dead Gorgeous Daily, to over 500,000 readers a month, with multiple 6-figure revenue and 5 people on staff! I’m so excited to share this interview with you because blogging can be such a powerful way to connect with your audience on a personal level. Gone are the days when people could have a nice, shiny website and just hide behind it. People want to connect and engage with the YOU, not just your business, and blogging can play a huge role in that. Be sure to leave a comment below with your biggest takeaway from this episode to be in with a chance of winning Kate’s course “Start Your Blog with a Bang” - a launch plan for people who know that they want to make their blog a business. [Tweet "Success is created by people who take action to figure it out. - #SheMeansBusinessPodcast"] YOU WILL LEARN... How and why she started her blog in 2007 Why building a business today is about building a community of like-minded people Why she decided to close down her initial blog How she transitioned from making money with advertisers to making money selling online courses Her biggest advice for people who want to use blogging in their business (has to do with quality over quantity) How to stand out in a sea of content and find your audience with your blog Her tips on outsourcing  RESOURCES MENTIONED... Animoto.com/business Kate's website Carrie’s Book: She Means Business  

If you are an online entrepreneur, you probably have a blog and you’re probably wondering how to make it a meaningful, profitable part of your business. Today on the show, we get to go behind the scenes of how Kate McKibbin, the founder of Secret Bloggers’ Business, got into the world of blogging and created amazing success with it. In fact, she grew her first blog, Drop Dead Gorgeous Daily, to over 500,000 readers a month, with multiple 6-figure revenue and 5 people on staff! I’m so excited to share this interview with you because blogging can be such a powerful way to connect with your audience on a personal level. Gone are the days when people could have a nice, shiny website and just hide behind it. People want to connect and engage with the YOU, not just your business, and blogging can play a huge role in that. Be sure to leave a comment below with your biggest takeaway from this episode to be in with a chance of winning Kate’s course “Start Your Blog with a Bang” - a launch plan for people who know that they want to make their blog a business. [Tweet "Success is created by people who take action to figure it out. - #SheMeansBusinessPodcast"] YOU WILL LEARN... How and why she started her blog in 2007 Why building a business today is about building a community of like-minded people Why she decided to close down her initial blog How she transitioned from making money with advertisers to making money selling online courses Her biggest advice for people who want to use blogging in their business (has to do with quality over quantity) How to stand out in a sea of content and find your audience with your blog Her tips on outsourcing  RESOURCES MENTIONED... Animoto.com/business Kate's website Carrie’s Book: She Means Business  

Today I am hanging out with the incredible Australian, Kate McKibbin. She is behind the Secret Bloggers’ Business and we are taking you behind the scenes into our recent launches. We reveal what it looks like to launch an online course, how to know when you’re ready to teach and we give some of the tips, tricks and strategies that we have learned along the way!

Subscribe to Earn Your Happy on iTunes. Kate McKibbin is the self-professed very-tall, super nerdy founder of the blog, Secret Bloggers’ Business, and creator of several successful online blog courses and workshops. Cutting her teeth in the magazine industry in 2007 (when online shopping was just starting to take off), Kate created one of Australia’s largest independent lifestyle blogs (Drop Dead Gorgeous Daily), and grew to a team of five with more than 500,000 visitors a month and several awards to show for her efforts. Even though her much-loved blog was doing well, Kate still felt called to do more and help more people. In 2014, she created her second business, Secret Bloggers’ Business, to share everything she’d learned about how to create, grow and run a successful blogging business. She did so well that in 2015 she was awarded the Female Entrepreneur of the Year award for her contributions to women in technology. Today, Kate has made it her mission to help bloggers and creatives around the world turn their passions into something that’s profitable, too. So perhaps you’re looking to get into blogging, but don’t know if you have what takes. Here’s a few things to keep in mind. While a lot of work goes on behind the scenes of a blog, you’re not going to get very far if you haven’t found your passion. Keep in mind that while blogs used to only be about the person who wrote it (what they ate, what they watched etc.), today’s bloggers must understand that it’s not about THEM! People will follow you based on your point of view, your knowledge and expertise. But don’t worry! “You don’t have to be the biggest expert in the world. You just have to be a few steps down the track from where your audience is at and help them.” Also, content, content, content. Are you constantly creating and sharing your findings online? If you can find a group of people who you know you would love to help – and you have the content, experiences and skills to back it up, go for it. You can’t go wrong if you’re going into it from a place of service. So, where do you start? Kate suggests the following steps: Find your niche. Go “free range” for a bit if you have multiple ideas and can’t decide. What are you drawn to? Put some feelers out there (social media, existing contacts that you may have). What types of things get more engagement? Start putting some of your ideas/content out there and see what draws people in and what sticks. Brainstorm content. This is a biggie. Come up with as many ideas as possible (Kate suggests 100). What themes could you use (season, different times of the year etc.)? Just because you think it’s great doesn’t mean it’s going to resonate with your audience. Let your audience tell you what direction they want you to go. If you do start a blog, be sure to have an extreme amount of PATIENCE. Allow 6-12 months to see any type of reward. For Kate, one of her biggest benefits was to have the freedom to do work that she loved. Give it your all, but also be cautiously optimistic. “Set yourself up so you feel safe enough to take a scary leap.” When you’re starting out, be super responsive to your audience and be CONSISTENT in your content. This doesn’t mean you have to put out things daily. It can be once a week or month. Just figure out what’s realistic for you and do that. Keep in mind that nothing in life, especially a blog, has guarantees. And you can be certain that others are doing something similar to you. But here’s the thing…all audiences and bloggers are different in SO many ways. “Don’t compare yourself to others in your space. Find what works for you, but still provides great value to your audience. Focus on you and what’s right for your audience.” There will be bumps along the road, but stick to it and don’t give up! “If you’ve got something to say, if you’ve got something to give, and you’ve got a burning fire that says you have to do it, and you feel that pull. There’s no way you’re going to let yourself fail.” In This Episode You Will Hear About: Blogging Being a Blogger Online Business Online Training Being an Entrepreneur Success Resources: secretbloggersbusiness.com From Blog to Profit, Free Blogging Workshop: JoinTheBlogParty.com IG: @secretbloggersbusiness FB: facebook.com/secretbloggersbusiness Follow me on social media @LoriHarder on Instagram and Lori Harder on Facebook. You can also see more at my website: LoriHarder.com

In episode 48 on #MerryBiz we chat with our good friend in the blogosphere.  7 years ago while working within the magazine world she started a blog, Drop Dead Gorgeous Daily. She had no idea what she was doing but learnt many things on the way. Now Drop Dead Gorgeous Daily has 450,000+ readers a month and earns a multiple 6-figure revenue. But her true passion is teaching other bloggers to turn their blogs into profitable businesses. She's the founder of Secret Bloggers Business and she is just a super lovely person. We're so excited to welcome Kate Mckibbin to #MerryBiz! Take a listen! #MERRYBIZ SHOW NOTES  Some questions we ask...  If someone is going to start a blog, with the idea they want to turn it into a business one day. What are the initial MUST-DOs? What do you think about monetising blogs through sponsorship? Can you see a shift? How do you nurture your audience? Can you tell us about your challenges you've been through? What are you favourite online tools? Some moments of AHA! in this episode... Think about who you're writing too.  Ask yourself: how you can help your audience?  A profitable blog can take time. You have to be patient.   "Keep it simple stupid." See acast.com/privacy for privacy and opt-out information.