The Business of Biomechanics

"I see rehab professionals moving away from a system that is so transactional into a system where our main focus is to help people live well no matter what life throws at them. There is so much value in unlocking movement and untapped potential."     Join me in this episode where I was a guest on the Sports Physio Alaska Experience with physical therapist Zuzana Rogers. In this conversation, we talk about my experience opening a gait lab, how my team and I integrate data into rehab, the misconceptions about what a running gait analysis is, the misunderstandings of knee arthritis and cartilage health, and more!    ---- The Sports Physio Alaska Experience with Zuzana Rogers: https://podcasts.apple.com/us/podcast/sports-physio-alaska-experience/id1692351670   Hey everyone, if you've been enjoying the show, help others learn about the show by rating and reviewing this podcast. Thank you!    If you have questions about starting or growing your biomechanics business, you can reach out to me directly at kevin@compedgept.com 

Should your first hire as a business owner be an admin assistant or a physical therapist?   In this episode, I will share my thought process on how I decided who to hire as my first employee AND, more importantly, WHY I made that decision.    You will always remember your first hire. It's a big but necessary decision if you want to grow a business versus being a one-person show.    Should you hire someone that generates revenue or someone that can help organize you and your business?    I was eager to record this episode because I waited too long to hire my first employee, and it cost me time, energy, and more stress than I needed. I hope this episode helps you grow your business faster and with fewer headaches and issues.    ---   Hey everyone, if you've been enjoying the show, help others learn about the show by rating and reviewing this podcast. Thank you!    If you have questions about starting or growing your biomechanics business, please reach out to kevin@compedgept.com

Getting runners to interact with you at running races is a challenging feat.  In this episode, I will share the formula my team and I used to generate 28 hot leads from a single running event.   If you're starting your rehab business, networking and events will be the primary source of generating new clients.  If you've "tried" getting new clients from events but struggled to get people to engage and talk to you, this episode is for you.   Having tabled dozens of events, my team and I have learned a thing or two that I'll share in this episode.  I'll share the many ways we've failed (despite thinking our plan was terrific), and I'll also share a formula we used at our most recent race that tripled our sign-ups.   I'll also share the mindset you need going into a big event and why your strategy, as a small business, must be vastly different from all the other major companies tabling at events.   You'll want to listen to this episode if you're going to nail your event strategy to get engaged leads that become clients.     Want help starting or growing your biomechanics rehab business? Do you want direct feedback and insight from someone who's built a 100% cash-pay biomechanics rehab practice?   If that sounds like you, let's jump on a call so I can help jumpstart your business.   Reach out directly at kevin@compedgept.com. I can help get you "unstuck" from whatever is holding you back from starting or growing your business.

In this episode, I'll explain why you should model how you run your business and lead your team like a general contractor.   General contractors are world-class at using a little-known but powerful formula for delegating responsibility to staff members to stay focused on the highest-leverage tasks that grow their businesses.   This formula has helped me develop my team while freeing up my calendar to focus on the key responsibilities of being a business owner.    If you're "stuck" treating clients and feel like you're doing everything in your business, this episode is a must-listen despite having administrative and clinical staff around you. Using this formula will help you drastically increase your productivity and your team's output while allowing you to work on projects that fill you up versus stealing your energy.   Business lessons are all around us, and this one comes from watching the general contractor helping my family remodel our dusty backyard!   ---- Want help starting or growing your biomechanics rehab business? Do you want direct feedback and insight from someone who's built a 100% cash-pay biomechanics rehab practice?   If that sounds like you, let's jump on a call so I can help jumpstart your business.   Reach out directly at kevin@compedgept.com. I can help get you "unstuck" from whatever is holding you back from starting or growing your business.

Muscle EMG is by far and away the most frequently used biofeedback tool we use at our clinic.  If I could only keep one piece of technology, out of my entire gait lab, EMG would be the one.  In this episode I breakdown what surface EMG is and its many benefits for clients and clinicians.  I'll also share the most common ways we use EMG with clients so you can start using it with your clients. If you've been looking to add technology to your rehab practice but don't want to make a big investment, but still want the highest upside, EMG would be the place to start. I will continue to share my experience in using technology in rehab medicine and share “best practices” to speed the transition from boring and outdated rehab to innovative and fun.     If you have specific questions about adding technology to your practice, you can reach out to me at kevin@compedgept.com. 

In this episode, we'll discuss the critical elements of successfully navigating a 3D running gait analysis, helping you streamline the process and deliver actionable results while keeping your clients engaged and informed. Performing a running gait analysis can feel overwhelming.  My goal in this episode is to help you “keep it simple” while helping you avoid common pitfalls.  I share my insights on what I've learned, having done over 1,000 running analyses and having trained eight practitioners in our process. Here's what you can expect from the show: How to Set the Right Expectations for Clients How to Standardize Your Running Analysis Process How to Keep It Simple for the Client (it's not about you!) How to Focus on 1-2 Key Findings Whether you're a seasoned practitioner or just beginning your journey into 3D running gait analysis, this episode is packed with practical insights to enhance your skills and better serve your clients. —----------------------------- Want some insight into the data we use for our running gait testing?  I've written a book for runners that educates practitioners on the key elements and data to focus on during a running analysis.  You can grab a copy here:  The Running Blueprint: The Science-Backed Training System to Unlock Your Speed, Increase Your Efficiency, and Run Injury Free If you have questions about biomechanics in rehab medicine, setting up your lab, or questions about your business, you can reach me at kevin@compedgept.com See you next episode!

In this episode, I had the opportunity to talk with Dr. Chris Hughes.  Dr. Hughes is a professor at Slippery Rock University and Editor of the Journal of Orthopaedic and Sports Physical Therapy Cases. His research and teaching have centered around biomechanics and motion analysis in orthopedics. He has branched out and used his knowledge to reduce workplace injuries in the warehouses of major grocery stores. Talk about a niche industry!  Using 3D motion technology, EMG, and video Dr. Hughes and his team have studied the ergonomics of warehouse workers, providing valuable information on how to reduce workplace injury and strain while also improving efficiency.  Dr. Hughes is an excellent example of how to think outside the box and address a need in the community using  biomechanics technology.  In this episode, I talk with Dr. Hughes about his career, how its morphed and adapted over the years, what it's like now owning a business, being a professor, and treating clients, and what he sees as the future of physical therapy outside of the traditional clinical practices.  If you're looking to do something “different” with your PT career, this episode is one to listen to!    —---   Slippery Rock University: https://www.sru.edu/academics/graduate-programs/physical-therapy-doctor-of-physical-therapy Get in touch with Dr. Chris Hughes: christopher.hughes@sru.edu

“How you manage your personal life is how you'll manage your business.” In this episode, I'm going to venture into the personal aspect of running a business. A business, after all, should be a means to an end and not the be all end all. It's also true that no amount of business success can make up for failure at home. How you structure your business should reflect you and should support your family's lifestyle. All too often though, a business becomes the spoiled brat in the family that gets all the attention at the expense of others. I haven't always had the secret formula to make a business, a marriage, and a large family work. I've learned some lessons through trial and error and this podcast is about sharing those lessons. Although this episode isn't about biomechanics tech and innovative business models, I can assure you, that the lessons I share in this podcast has made it so that running a business isn't a burden on my family but rather a part of the system that allows our family to thrive and live a life full of lasting memories and experiences. One of the goals of this podcast was to build a community around business owners and innovators who are changing the game of rehab medicine. One of those individuals is my good friend Dr. Justin Rabinowitz. Justin is the host of the Business School For The Rehab Chiropractor. Whether you're a PT, a chiro, or other health professional, his podcast is chock full of world-class business lessons. Here's a great episode to start with: Business School For The Rehab Chiro Podcast

In this episode of The Business of Biomechanics, I got to talk with strength and conditioning specialist and business owner Matt Guffey.  Matt is the founder of Victory High Performance, a thriving niche personal training and performance center in San Jose, California, that caters to Brazilian jiu-jitsu athletes.   In this episode, Matt walks us through his journey from being an ice hockey athlete, then a AAA hockey coach to how he started and grew his training business.  Matt describes the key strategies he used to get his first clients and how he's developed raving fans and a massive community presence.    He also talks through key decisions he made in his business journey, including moving locations, hiring his first employees, and developing strategic partners.  Matt also talks about how he leverages technology to precisely track training loads, intensity, and programs for his athletes.   Since opening his training facility, his business has quadrupled in size in large part to his dedication to learning the game of business, investing in people, and leading with integrity.  Matt is a stellar example of blending your passion and purpose while developing a community and building a value-centered business.   Here's how you can reach out to Matt:  https://victoryhighperformance.com  email: admin@victoryhighperformance.com  Instagram: victoryhighperformance

In this episode, I talk about how to focus on what matters when opening your own business and how to avoid majoring in minor details. It's safe to say we all struggle with focus from time to time.  Whether in school or in the initial stages of opening your own business, there is always a lot to do.  There will always be something else on the “to-do” list, and figuring out how to use your time is one of the most valuable skills you can learn. When opening your business, focusing on what matters will determine if you succeed or fail. The problem many new business owners need help with is prioritizing their work.  All too often, business owners focus on “task” related items like ordering equipment, determining what colors should be in the logo, and picking out which dumbbells to buy.  Yes, you need to decide on these task items, but they are not what will drive your business forward. Focusing on client acquisition strategy, target client development, creating a core offer, and client retention will significantly impact your business, and prioritizing these higher-level thinking tasks takes time and effort. In this episode, I'll talk through how to set the proper focus and priorities, the strategies I use to stay focused, and the mindset needed in the early stages of business to drive success.   Focusing on the right priorities is a learned skill that takes practice.  I've benefitted from mentors who've “been there – done that” and can direct my focus on what truly matters. If you have questions about starting a biomechanics cash-pay business or adding cash-pay services to your existing business, here's how you can get in touch. Email: Kevin@compedgept.com Instagram: kevinvandipt If you're a PT student about to graduate or a physical therapist that wants to work in a biomechanics cash-pay business, the emphasizes personal and professional growth, you can apply here: https://compedgept.applytojob.com/apply 

In this episode I had the pleasure of speaking with sports scientist Michael Kiely from Training Haus in Minnesota. Michael isn't just a data geek behind a computer.  He and his colleagues have now performed over 5,000 biomechanical ACL return to play tests and they're using that data in every stage of rehab to drive more optimal long-term outcomes while reducing re-injury rates.  Michael also has a background in strength and conditioning which gives him a unique perspective into bridging the gap between lab tests and sport play. In this episode we cover when to perform return to play testing, what to test, key variables, how to navigate the transition from rehab to team play, the role of fatigue and intensity metrics in sport integration, and much more. If you're looking for a revolutionary approach to athlete testing, monitoring, and conditioning look no further than Training Haus.  Their 22,000 square foot state-of-the-art facility is insane and the sheer volume of testing and data their gathering at every level of athlete recovery and development is unparalleled. Michael is a man with crazy energy and a deep passion to share what he is learning with everyone so the fields of rehab and sports performance can up their game, reduce re-injury rates, and increase the likelihood that athletes return to their previous level of competition. If you want to know more about Michael and Training Haus you can reach him at MichaelKiely@traininghaus.com www.traininghaus.com Thank you so much for listening to this episode! If you found this content valuable and you want to learn more about incorporating biomechanics and technology into your rehab or sports performance clinic here's how you can get in touch. Reach out via email: kevin@compedgept.com Follow me on Instagram: @kevinvandipt

In this episode, I share the most common concerns, and worries practice owners have about adding technology to their private practice. So far, everyone clinician I've talked to wants to add technology to their practice but hasn't pulled the trigger to buy it.  In fact, they have only done some preliminary searching online without speaking to any of the key companies making the technology. Additionally, they haven't moved from “dreams and wishes” to objective reasoning and actual decision-making. I've found that they are being held back by false beliefs.  These false beliefs delay the decision-making process leaving clinicians exactly where they are right now… In this episode, I share the three most common false beliefs and how my team and I have overcome them in my practice.  I hope that if you are considering adding tech to your practice, this episode breaks down some of the barriers holding you back so you can decide to innovate your practice and be part of the tech revolution in rehab medicine.     Here's how you can contact me if you have specific questions about adding biomechanics technology to your practice.     You can email me at kevin@compedgept.com     You can reach me on Instagram @kevinvandipt Thank you for listening!  If you're finding value in the show, it would mean the world to me if you could share it with other innovative, forward-thinking clinicians.

In this episode I had the pleasure of speaking with business owner, chiropractor and sports scientist Dr. Patrick Healy from Healy Chiropractic in Veazie Maine. Patrick shares his experience coming out of chiropractor school in St. Louis to working for the University of Maine to opening his own gait and biomechanics lab.  He shares his insights on how he got started, obstacles he faced, and how he's using innovative technology to expand sports medicine in New England. Having worked with college and professional athletes, Patrick has a wealth of knowledge on how biomechanics technology can make a massive impact on outcomes and performance. He also has a unique design feature of his lab that you'll want to hear about! If you have questions for Patrick or find yourself in the Maine area needing a professional in sports science you can use these resources.   Website: https://healychiro.com Email: doc@healychiro.com

For this episode, I went back listened back to the biomechanics and business professionals I've had on the show in order to find their common traits and beliefs. I love studying and watching greatness.  The professionals I've had on this show are innovators in their fields, are pushing the boundaries of sports science, and have achieved a high level of success that many aspire to. After listening back to every episode, and after listening to episodes I've recorded that will soon be released, I found 5 key traits of biomechanics and business innovators. These 5 traits drive action, results, focus, interest, fulfilment, and impact.  They make the work these professionals are doing truly meaningful and rewarding.  That is something not many rehab professionals can claim. If you want a dynamic, engaging, and fun career or you want step outside the norm and change your business and ride the wave of tech innovation this is the episode for you. If you have questions about how to add biomechanics technology to your practice – you can reach out to me kevin@compedgept.com

In this latest episode I got to sit down with Dr. Natty Bandasak of Myokinetix physical therapy and performance who's created a unique, profitable, and fast-growing business focusing on treating active people and athletes while delivering world-class service. Natty's story of being overworked and burnt out working in an insurance-pay clinic will resonate with listeners in the same boat who are thinking of starting their own practice.  Natty shares his journey of how Myokinetix began from inception to where it is today and how it has relentlessly focused on going above and beyond for their clients. Natty and his team and Myokinetix, through their unique service offering and niche focus, have been able to regularly work with all levels of athletes from high school to the pros.  Natty has written a popular book on ACL rehab, started the BadAss Clinicians Podcast, and provides top tier education and content in his videos on social.  Natty is passionate about helping other clinicians escape “big insurance” through entrepreneurship.   Here's how you can get in touch with Natty: https://www.myokinetix.com Instagram: @doctor.natty @badass_clinicians_podcast

In this episode, I share a recent experience I had on a date with my wife that taught me a valuable lesson about the relationship between money, expectations, and experiences. More specifically, this experience showed me how our own relationship with money clouds our judgement when it comes to providing exceptional experiences for our clients. Sometimes spending less on an experience ruins the experience. When it comes to physical therapy, some clients aren't looking for a discount.  In fact, that is exactly the opposite of what they're looking for. The problem is that our assumptions and clunky relationship with money keep us from offering what could be a truly life changing experience simply because we felt that our client wanted to save money. If this is striking a chord, then dive into the episode. Thank you so much for listening to this episode! If you found this content valuable and you want to learn more about incorporating biomechanics and technology into your rehab or sports performance clinic here's how you can get in touch. Reach out via email: kevin@compedgept.com Follow me on Instagram: @kevinvandipt

In this episode I had the opportunity to talk with Dr. Carter Hoffman physical therapist, strength and conditioning specialist, and director of the Wisconsin Performance Institute (WPI).  Carter and his team have played an integral role in joining and pushing the boundaries of cutting edge biomechanics technology with baseball pitching and hitting analysis through their innovative VELO program. In addition to sharing his story and journey into the field of biomechanics, and how students and new graduates can do the same, Carter shares valuable insights on the growth of WPI and how having the right people who are curious and passionate make all the difference.  If you're a practitioner looking into being a rehab director or clinic director, Carter also talks through what the role looks like now, where it was before, and what he sees his role is in the development and expansion of WPI. Be sure to follow Carter on Instagram: @hoffman.cart_dpt You can follow WPI and their valuable content on Instagram: @wisperformance Website: https://wisperformance.com

I've recently returned from attending a rehab business mastermind that I've been going to for the last 5 years, and in this episode, I share my reflections and takeaways.  Often, the value of these events is in the “think time” that happens on the plane ride home.  This episode is the result of my think time. Here's a little snapshot of my reflection: Why do we assume learning has to come from NEW information? The depth of knowledge creates the depth of conviction. A boring business is a successful business. The process doesn't change – you change. Thanks for listening and I hope you get your own takeaways that you can apply to your life or business. If you have questions, or a topic you'd like me to talk about on the show, shoot me an email at kevin@compedgept.com or reach out on Instagram @kevinvandipt

In this episode I had the pleasure of speaking with Dr. Matt Jordan who is one of the leading experts in the field of athlete injury risk testing, training program design for elite athletes, strength and power training, and one of the leaders in using dual force plate technology in athlete analysis and monitoring. Dr. Matt Jordan is an Assistant Professor in the Faculty of Kinesiology at the University of Calgary and holds a Master of Science in Exercise and Neuromuscular Physiology, and a PhD in Medical Science. Matt co-directs the Integrative Neuromuscular Sport Performance Lab where he studies neuromuscular adaptations to resistance training and secondary and tertiary traumatic knee injury prevention.  He's worked with NBA, NFL, NHL, MLB, and has consulted with elite winter Olympians over 6 Winter Games. In this episode Matt shares his journey into the injury risk and sports performance world, his takeaways from 20+ years of vertical jump testing and lower extremity injury risk analysis, and his passion into teaching and educating health and performance professionals on how to stay curious and use an interdisciplinary approach to movement and performance analysis. Matt regularly puts out some of the best and most actionable content in his field which can be accessed by visiting www.jordanstrength.com and following @jordanstrength on Instagram.

In this episode I share my own journey and stories from the business world about a pervasive but silent limiter to progress in business and in life – the need to be “perfect” and the fear of failure. As it's often been said, “perfect is the enemy of good”.  Now, with Instagram filters and people showcasing the BEST parts of their lives on social media we are inundated with the desire to be and showcase to the world – “perfect”. In launching my business and releasing new products I've struggled with wanting everything to be perfect before letting it out into the world.  In every instance, the desire to be perfect has kept me from actually getting to where I want to go, or at least delaying it significantly.  The fear of failure and negative feedback is what keeps most people from starting a business…but it doesn't have to. In this episode I break down the price and penalty of perfectionism and the ways in which I've learned to become comfortable with failure which has allowed me to grow my business, and in many ways, grow in my personal life.  Thanks for listening and enjoy!

In this episode I sat down with Dr. Jake Berman of Berman PT in Naples Florida. Jake stared his cash-pay practice from scratch after graduating PT school in 2015.  He shares his lessons on being a new business owner and the initial struggles of getting his practice off the ground.  He also shares how his business has grown exponentially since learning marketing, sales, and picking a specific niche where he found a need and problem that he could uniquely solve. Jake also shares how his “Mullet Monday” videos have become a calling card and how he's stayed consistent for 5 years and how that has resonated with his clients. Be sure to tune into this episode to learn the keys and takeaways Jake shares in investing in the golf rehab niche and how he uses his “Berman Method” Golf Program to reach clients from all over the world. Jake is a great example of how humility to ask for help, tenacity in taking immediate action, and patience with consistency pays off massively over time. Be sure to check out Berman Physical Therapy at www.bermanpt.com Also check out Berman Golf at www.bermanpt.com/golf/

In this episode I'm going to talk through the number one question I get asked form the podcast which is “how did you grow Competitive EDGE from startup to where it is today?” This was the same question I asked myself while listening to other podcasts before I started my business because I wanted to know what the secret to success was.  As a business owner, I've made countless decisions over the 7 years I've been in business, some good decisions and some learning decisions, and in this episode, I talk through what I believe to be the two key practices you need to perform to be operate a growing and impactful business.  Consistency and feedback. My answer to these questions might surprise you and be different from what you think.  You'll hear online about “hustle” and “grind” as what separates the best from the average business owners and although those are both required in the startup phase of any business what I talk about in this episode isn't some story about how hard I pushed myself or the crazy hours I got up in the morning but rather what I believe to be universal facets of any business owner looking to grow their business. To operate a growing business that is adding staff, increasing top line revenue and profit, and is making a true impact in the community you'll need to be more consistent than most and get regular feedback from those who have already arrived where you're trying to get to.  Consistency and feedback, although not sexy, and not something that I can pound my chest and scream into camera about, will transform you and your business.  Enjoy the show!

In this episode I sit down with Dr. Nick Studholme of Studholme Chiropractic in Denver Colorado.   Nick has been in practice for 23 years and is a true early adopter to biomechanics technology.  He not only has a full gait lab suite of tech in his business but has continually invested in innovative technology to drive performance and outcomes.  Nick even co-invented a motion analysis app back before assessing clients with video and joint angles was even widely known in private practice.  Nick's practice has always been a cash-based business which has allowed him to set a high standard of care while reinvesting in new solutions to speed motor learning and recovery.  Nick shares his insights on what it was like to first integrate technology into his practice and talks about the importance of giving data its place alongside top-tier client experience.  Nick also shares how his walking gait analysis has been incorporated into every evaluation and how that has helped him pick up on the small and large details that drive his consistent outcomes.  When it comes to “work-life balance” Nick talks through how he scaled down from 2 practice locations to one and how he only treats clients 3 days per week.  We also talk through the future of technology in private practice and share stories and details from meeting up throughout the years at biomechanics conferences.  Nick has been teaching as long as he's been in practice and would welcome questions.  You can find his contact details below.   Contact Nick www.denverrunningsolutions.com

Today, let's get into a heavily debated topic: should you open a cash, insurance-based, or hybrid practice? No matter where you go, someone will be complaining about insurance companies declining reimbursement. You'll also hear that people don't want to pay for physical therapy anymore. It can be frustrating, and it's easy to complain, but the only people responsible are physical therapists. We decided to follow the medical model. I operate a cash-based business, but the truth is that you can have a successful business either way. The question you have to ask yourself is, what problem do you want? You will have problems regardless of which decision you make. With insurance-based models, you accept declining reimbursements and the necessity of operating at a higher volume to make enough money to survive and thrive. Insurance companies get to dictate how much you charge your patients, and over the years, they have decided to give less money despite the improvement of skills and accreditation of practitioners. Would you ever accept that in any other business? The insurance-based model's effect is that you can see more practitioner burnout, more equipment overheads with increased traffic, and the possibility of client service suffering. On the flip side, there's a low bar to entry for clients and fewer hoops for them to jump through. I wanted to be in control of my own business, which is why I chose to run a cash practice. I wanted a low-volume, patient-focused practice. I wanted time to improve my practice and my staff. The drawback is that there is a higher barrier to entry and you need to learn how to draw clients in. Ask yourself, what is best for you and for your clients? Contact me: kevin@compedgept.com  

In this episode we're joined by Zach Scarano. He is a biomedical engineer and Director of Product Management at Noraxon USA, a leader in discovering and developing next-generation gait lab and human performance testing technology. Zach will discuss his journey in biomechanics and how it can help physical therapists looking to invest and dive into the field of biomechanics. Zach began working in the biomechanics industry during his undergraduate studies. Before that, he didn't know much about the space but as a student-athlete, Zach was interested in the data and sports science side of the industry. When Zach joined the company, it was at the beginning of the multi-device architecture. The goal was to solve workflow issues for researchers who were gathering data from multiple devices at once. Then, it became a question of addressing the kinetic aspects and making everything integrated and smoother. Since he began in this industry 8 years ago, Zach has seen it adapt and move into the rehab marketplace. This comes with practitioners and clients both becoming more comfortable with data collection and tracking.  As the current trend in biomechanics and health data capture continues to grow, clinics and performance centers need to have biomechanics tech to understand and better help their clients overcome complex injury and reach the next level of human performance. Biomechanics is always advancing, and for Zach, product design is a fascinating aspect of the business. There are also applications for people with walking and balance issues that make the work all the more impactful. To stay ahead of the curve, look at what is currently trending and growing. Wearable tech is constantly improving and becoming more accurate and available to the everyday consumer. The ability to track biomechanics over time is beneficial not only to you, but to your client. Less is more when getting started; it doesn't have to be complex, you just need key applications. Start slow, find your specialty, and use it to grow. Learn more about Noraxon at: noraxon.com Contact me: kevin@compedgept.com

In this episode, we'll learn that to grow your practice, you have to adapt. And, with technological advancements in treatment always advancing, you need to embrace the change. Physical therapy as a whole is balanced on a knife edge between adopting new technologies and old practitioners who resist the change. Think about companies that didn't innovate; companies like Blockbuster which stayed in the comfort zone of what has always worked. These companies no longer exist. The industry needs to adopt technology to keep up with the changing consumer environment. The medical sector, like many others, is rapidly advancing. Look at smart tech that can track your vitals and metrics. These are things you would ordinarily have to go to a provider for. The disconnect between physical therapy as an industry and technology is huge, and the lack of adoption will keep you stuck in the past and possibly out of business. Think about your handouts for clients. Think about the blurry, printed plans you give to them. Now think about what they have access to on the internet. Countless apps can offer video guidance, real-time metric tracking, and exercise plans at the click of a button. People want to track everything about their bodies, but in traditional physical therapy, there is no objective data collection. That's what clients want. The technology that is available for physical therapists can capture this data and translate it into real-world applications. To survive, you have to adapt. Don't become the Blockbuster of physical therapy. Stay relevant and tech-forward. It's what clients want. Contact me: kevin@compedgept.com  

On this episode of Business of Biomechanics we're joined by the President and Cofounder of 3 Planes Movement Specialists Cassie Butts. Cassie has a background in biomedical engineering and is on the cutting edge of using biomechanical technology in real-world settings. Cassie began her career working in a traditional physical therapy setting. It was around the ten-year mark she started playing around with apps and tablets to try and get a better understanding of her patients in the short time she had with them. She couldn't convince her boss to invest in new and improved technology, although she tried. Around this same time, Noraxon got in contact with Cassie's husband and opened the door to an incredible opportunity to provide a better service to their community. This is how 3 Planes Movement Specialists mobile business began. Cassie doesn't have a brick-and-mortar business. She is able to show up on location wherever she's needed. Approaching this new technology came with a learning curve, but Noraxon sent a representative to work with Cassie to teach her how to set up their system correctly. When she initially set up her system, she played around with it and did trials with close family and friends. Eventually, perfected her system and successfully tapped into her network connections and built a solid base of clients. If Cassie could go back in time and give her past self advice, she would have gone easier on herself while building her business. It's not about being perfect as much as it is providing a great client experience. If you have to recalibrate a few times, it's okay. It's more important to remember the patients' point of view and ensure they feel taken care of. 3 Planes Movement Specialists: https://www.3planesmovement.com/

Welcome to the first episode of Business of Biomechanics. In this episode, Kevin discusses his business Competitive Edge Physical Therapy and shares the technology they use and how it differs from traditional physical therapy practices. Before starting his own business he worked for a busy inpatient center for seven years. During this time, he was able to learn from and work with very knowledgeable industry professionals. Kevin began to imagine what the future of physical therapy could look like. When Movement Performance Institute Founder and Owner Chris Powers came to speak at this center, Kevin had an “aha” moment and realized he didn't have to open a traditional therapy practice like everyone else. That night, he went home and told his wife he was going to open a gait lab. He studied everything he could about starting a business and took Chris Powers' six-month course in LA. He knew going all-in was going to be a huge financial commitment, but his desire to create a world-class lab pushed him forward. While research labs and sports teams have access to the best technology available for biomechanics, a lab like the one Kevin built isn't widely accessible. When he built it, Competitive Edge Physical Therapy was one of the first of its kind. What truly led to Kevin's success was learning about marketing, sales, operations, and finance. As exciting as physical therapy may be to professionals within the industry, most people don't wake up excited to open their wallet for it. Perfecting the customer experience and learning how to bring the right people in is crucial.