The Sales Playbook Podcast

I was going through a rough patch with my business recently, and I wasn't getting the results that I wanted, and then; I remembered something a multi-millionaire taught me years ago that helped me turn things around, and; NOBODY ever talks about this!

Ready for a different approach to prospecting? In this week's episode of The Sales Playbook Podcast, we're gonna challenge the way you've been taught to prospect.

Did you ever have someone ask you a rude/intrusive question? Here's how you handle it and more importantly; Regain control of the discussion.

In this week's episode of The Sales Playbook Podcast, I take you through an all caps POWERFUL tactic to use when you discover competitors competing for that account you're trying to land.

Nobody EVER discusses what to do when you lose a deal; Until now that is! On this week's episode of The Sales Playbook Podcast, we're gonna go there!

There's a powerful phrase that EVERY sales professional needs to leverage during the sales cycle. It's super easy to deploy and so obvious that you're practically tripping over it! I share it during this week's episode of The Sales Playbook Podcast.

We've been testing a really cool email tactic that increases both responses and; The quality of the responses. Think I'm kidding? Then I dare ya to check out this week's episode of The Sales Playbook Podcast.  

I've been getting a lot more work completed lately and I owe it all to a really cool productivity hack that costs nothing to do, and; It's actually quite fun! Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!

There's a really simple thing you can do that will catapult you ahead of 95% of your sales peers. We'll go there on this week's episode of The Sales Playbook Podcast. Download a FREE copy of my How To Hire A Sales Coach guide by clicking HERE.  

There are 2 mistakes that most people make when it comes to professional development, and; It's right in front of them! On this week's episode of The Sales Playbook Podcast, we're gonna go there! This week's episode is brought to you by my one-on-one sales coaching program. Please click here for details.

Don't even think about crafting your 2025 goals without considering the one thing most people forget to include with their goals. I've included several examples and 3 questions you should ask yourself BEFORE the new year starts! Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!

You can learn a really cool sales tactic from the Allstate commercials and it goes totally undetected. Oh, and it's not only effective; It needs to become an essential part of your prospecting efforts! IMPORTANT IMPORTANT IMPORTANT This episode is time sensitive because there's a FREEBIE at the end of the podcast that disappears tomorrow, December 2nd, at 5:00 pm EST.

Give this a quick listen BEFORE December 2nd at 5:00 pm EST!

There's something that I saw during the pandemic. I see it again, at least twice a year, and; I've seen it as an overall "vibe" when it comes to the ever-changing landscape of sales, and; It's taking money out of your pocket if it goes unchecked! In this week's episode of The Sales Playbook Podcast; We're gonna go there! To download my free guide How To Host A Sales Kickoff That Kicks Ass, please click HERE. For more information about my availability and fees for your upcoming Sales Kickoff meeting or onsite training, email me paul@yoursalesplaybook.com 

One of the biggest (if not THE biggest) destroyer of dreams is procrastination! On this week's episode of The Sales Playbook Podcast, we're gonna go there, and; I have an amazingly simple way to conquer it! Resources shared in this episode; Click HERE to download our FREE guide: How To Host A Sales Kickoff That Kicks Ass. To learn more about our 2025 sales program, click HERE.

This time of year things can be a tad hectic with all the stuff on our plates, but; How can you get things done WITHOUT that feeling of overwhelm? In this week's episode of The Sales Playbook Podcast, we're gonna go there! Click HERE to download a copy of my FREE How To Hire A Sales Coach guide.

In this week's episode of The Sales Playbook Podcast, I share some important lessons I learned when I completely screwed up my goals! You won't want to miss this episode because I hold nothing back! For your information, our new 2025 sales program has launched, and the good news is that you can start it today! Click HERE to check it out!

In this week's episode of The Sales Playbook Podcast, we're going to talk about 3 things you MUST ask your clients for as we start Q4, because; If you do, you have 3 secret weapons to help your results! For information on how you can book me to speak at your upcoming sales kick-off meeting click HeRe!

In this week's episode of The Sales Playbook Podcast, we're going to discuss a HUGE mistake many of you are about to make as you enter Q4. Sadly, many sales professionals made the same mistake during the pandemic, during changes in the economy, the longer sales cycles we've been experiencing, etc. For information on how you can book me to speak at your upcoming sales kick-off meeting click HeRe!        

One of my students landed appointments with 2 major companies, and; In this week's episode of The Sales Playbook Podcast, I'll share exactly HOW they did it!

I have some prospecting data I'm going to share in this episode and it isn't pretty, but; The cure is super easy and I have a few freebies for you that will help! Resources mentioned in this episode: FREE Creative Prospecting Guide How To Write Cold Emails That Command Attention

In this week's episode of The Sales Playbook Podcast, we'll discuss why humor is so important to the prospecting process. Click HERE to download my FREE Creative Prospecting Guide.

Boy do I have a cool FREEBIE for ya, but; You better get your FREE copy ASAP before it goes away!

There was this SDR who did something brilliantly creative to get my attention, and then; Things went wrong . . . terribly wrong! On this week's episode of The Sales Playbook Podcast, we're gonna go there! This episode of The Sales Playbook Podcast is brought to you by our From Cold To Gold: Prospecting Tactics That Convert webinar. Click HERE for details. Please direct all speaking engagement inquiries to paul@yoursalesplaybook.com 

It's getting harder and harder to get a busy decision-maker's attention, and; If you want to stand out, you'll need to consider the approach we discuss in this week's episode of The Sales Playbook Podcast. Click HERE to learn about our upcoming prospecting webinar: From Cold To Gold Prospecting Tactics That Convert!

On this week's episode of The Sales Playbook Podcast, we're going to talk about a "silent killer" of your success, and; It usually goes undetected! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how to hire me to speak at your next event.

There's an old saying that tells us we should "never look back", but; Sometimes you need to look back to keep moving forward. I get into the details and share how I recently turned around a day where I was guilty of "stinking thinking"! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how to hire me to speak at your next event.

There's one thing you need to realize when it comes to your discovery calls, and; Once you embrace it; Your sales results will improve dramatically! In this week's episode of The Sales Playbook Podcast, we're gonna go there!  

Here's a tactic that pretty much nobody does and yet; It will fast forward your success faster than any other tactic! Think I'm bluffing? Check out this week's episode of The Sales Playbook Podcast and see for yourself! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event.  

There's something I've been doing for 20+ years and it's made all the difference when it comes to the level of success I enjoy today. I triple-dog dare ya to not only listen to this episode but; Embrace it as a "must-have" on YOUR success journey! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event.

This episode is going to hit you right between the eyes because it's something we all do and it hurts us in so many ways. Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event.

Please listen to this episode ASAP; It's exactly what you need to hear TODAY! And pass it along to a friend when you're done!

Next time you find yourself procrastinating, try this incredibly simple tactic, or; Have fun losing 55 days over the next year to the silent killer we call "procrastinating"! Think I'm kidding? Then I triple dog dare ya to check out this episode of The Sales Playbook Podcast. Email me Paul@yoursalesplaybook.com to learn more about how we can work together to help you get the results you deserve!

There's something really challenging when it comes to goals and quite frankly; It isn't talked about enough! On this week's episode of The Sales Playbook Podcast; We're gonna go there! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event. PS I had intended on making this a much shorter episode but so much for that :)

There's something that you can do, starting TODAY that will give you an immediate advantage! On this week's episode of The Sales Playbook Podcast; We're gonna go there! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event.

There's something all the influencers are saying you should NEVER say during a demo; I say bullsh*t!

How your prospects regard you can influence their behavior and; Can make or break the deal! But HOW do you influence that? In this week's episode of The Sales Playbook Podcast, we're gonna go there!

Chris Voss has a brilliant set of questions labeled "No oriented questions". In this week's episode of The Sales Playbook Podcast, we get into the tactics, and the psychology behind it, and I provide you with a few cold call openers, cold email templates, and; A cool template you can use when a deal stalls or if you've been ghosted! Here's a link to the Closers Academy download and FREEBIE mentioned during this episode!

The 3rd and 4th quarters are by far THE most misleading quarters and there's a HUGE trap you'll want to avoid, but; It's something you have to adjust immediately or you'll pay dearly for it! This week's episode of The Sales Playbook Podcast is brought to you by our prospecting download. Click HERE for details.

I came across a warm email tactic (and template) that blew my mind and in this week's episode of The Sales Playbook Podcast, I share it all, step, by step. Oh, and it's so incredibly simple to do and costs nothing! FREE Resource Mentioned During The Podcast: I offer a FREE, 3-touch email sequence with templates and you can download it for FREE by clicking HERE  At the end of the podcast, I mentioned my prospecting download. Click HERE to learn more.

We've all had those situations where we do our homework on a potential client and come up empty! How do you personalize a cold email when you don't have anything specific? Better check out this week's episode of The Sales Playbook Podcast to find out!

Admit it, it totally sucks when potential clients aren't giving us the time of day. I have 3 ways you can get a potential client's attention and I've loaded this episode up with all kinds of additional ideas, and; Some mighty cool freebies! Think I'm bluffing? Then I triple dog dare ya to check out this week's episode of The Sales Playbook Podcast. Resources mentioned in this episode; 3 FREE appointment setter email templates click HERE about.me seekingalpha.com Castain's Summer Sales Challenge click HERE

There is an all caps HUGE personal branding mistake that many sales reps make, and;   It costs them business!   In this week's episode of The Sales Playbook Podcast, we're gonna go there!    

There's a new cold email tactic making the rounds that 9 out of 10 times will make you look like a liar, but;   There's a much better (and more honest) way to approach the tactic that creates genuine dialogue with your prospects!   In this week's episode of The Sales Playbook Podcast, we're gonna go there!  

Isn't it amazing how we can have 99 great things going on but an encounter with one idiot, becomes the focus? In this week's episode of The Sales Playbook Podcast, we're going to explore some sound advice from a multi-millionaire (270 million net worth). I'm also going to open up and tell you how I almost lost my business several years ago because of doing the exact opposite of this man's advice!

We always think about demos in the traditional sense of perhaps an overview of our solution, showing functionality, etc. In this week's episode of The Sales Playbook Podcast, I'm going to open 5 new doors for you!

Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate. In this week's episode of The Sales Playbook Podcast, we're going to look at 3 super important things; 1) WHY decision-makers scroll in the first place 2) We'll take a look at the latest eye scan research to see HOW (as in the specific pattern) they scroll. 3) I'll show you 12 things you can use, within the body copy of your cold email to; Slow the scroll! This week's episode of The Sales Playbook Podcast is brought to you by our Ultimate Prospecting Course. Click HeRe for details!  

The subject line on your cold emails can dramatically improve your open rates and they can even dramatically REDUCE the probability of your email getting flagged for spam! In this week's episode of The Sales Playbook Podcast, we're going to talk about several things you can do to improve your subject lines in an all caps, EPIC way!

I have 3 FREE cold email templates for you and you can have them for FREE, no purchase necessary! My way of saying "Thank you" to all the awesome people who support me!

I came across a super cool and super simple concept called "The 100 Hour Rule" and it's about to become your new best friend!