The Sales Playbook Podcast

Follow The Sales Playbook Podcast
Share on
Copy link to clipboard

Sales tips for the aspiring rock star!

Paul Castain


    • May 4, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 27m AVG DURATION
    • 129 EPISODES

    Ivy Insights

    The Sales Playbook Podcast is a fantastic resource for sales professionals looking for actionable tips and strategies to improve their sales effectiveness. Hosted by Paul Castain, an experienced salesperson and sales manager, this podcast provides practical advice in a no-nonsense way.

    One of the best aspects of this podcast is the wealth of information that is shared in each episode. Paul's expertise and real-life experience shine through as he offers insights on various aspects of sales, including prospecting, closing deals, and sales techniques. Listeners can expect to walk away with new ideas and tactics that they can implement immediately in their own sales processes.

    Another great aspect of The Sales Playbook Podcast is the format and length of each episode. With a cadence of once a week and episodes averaging around 30 minutes, it is easy to fit this podcast into a busy schedule. The concise nature of each episode ensures that listeners can quickly absorb the key points without any unnecessary fluff.

    While there aren't many negatives to highlight about this podcast, some listeners may find that the content can be repetitive at times. However, given the nature of sales and the importance of reinforcing key concepts, this repetition can actually be beneficial for retention and implementation.

    In conclusion, The Sales Playbook Podcast is a must-listen for anyone involved in sales. Whether you're just starting out or have years of experience under your belt, Paul Castain's expertise and practical advice will undoubtedly help you improve your sales skills and achieve better results.



    Search for episodes from The Sales Playbook Podcast with a specific topic:

    Latest episodes from The Sales Playbook Podcast

    Episode 439 Counterintuitive Prospecting May 4, 2025

    Play Episode Listen Later May 4, 2025 40:11


    Ready for a different approach to prospecting? In this week's episode of The Sales Playbook Podcast, we're gonna challenge the way you've been taught to prospect.

    Episode 438 What To Do When Someone Asks You A Rude Question April 27, 2025

    Play Episode Listen Later Apr 27, 2025 26:37


    Did you ever have someone ask you a rude/intrusive question? Here's how you handle it and more importantly; Regain control of the discussion.

    Episode 437 What To Do When A Deal Gets Competitive March 9, 2025

    Play Episode Listen Later Mar 9, 2025 40:45


    In this week's episode of The Sales Playbook Podcast, I take you through an all caps POWERFUL tactic to use when you discover competitors competing for that account you're trying to land.

    Episode 436 2 Mistakes To Avoid When You Lose A Deal March 2, 2025

    Play Episode Listen Later Mar 2, 2025 53:31


    Nobody EVER discusses what to do when you lose a deal; Until now that is! On this week's episode of The Sales Playbook Podcast, we're gonna go there!

    Episode 435 A Powerful Closing Phrase February 22, 2025

    Play Episode Listen Later Feb 22, 2025 27:02


    There's a powerful phrase that EVERY sales professional needs to leverage during the sales cycle. It's super easy to deploy and so obvious that you're practically tripping over it! I share it during this week's episode of The Sales Playbook Podcast.

    Episode 434 A Cold Email Tactic That Increases Responses February 16, 2025

    Play Episode Listen Later Feb 16, 2025 28:53


    We've been testing a really cool email tactic that increases both responses and; The quality of the responses. Think I'm kidding? Then I dare ya to check out this week's episode of The Sales Playbook Podcast.  

    Episode 433 A Sales Productivity Hack EVERY Sales Rep Should Leverage February 7, 2025

    Play Episode Listen Later Feb 7, 2025 35:49


    I've been getting a lot more work completed lately and I owe it all to a really cool productivity hack that costs nothing to do, and; It's actually quite fun! Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!

    Episode 432 Sales and The 200 Hour Rule January 19, 2025

    Play Episode Listen Later Jan 19, 2025 35:56


    There's a really simple thing you can do that will catapult you ahead of 95% of your sales peers. We'll go there on this week's episode of The Sales Playbook Podcast. Download a FREE copy of my How To Hire A Sales Coach guide by clicking HERE.  

    Episode 431 2 Mistakes That Limit Your Professional Growth January 5, 2025

    Play Episode Listen Later Jan 5, 2025 32:34


    There are 2 mistakes that most people make when it comes to professional development, and; It's right in front of them! On this week's episode of The Sales Playbook Podcast, we're gonna go there! This week's episode is brought to you by my one-on-one sales coaching program. Please click here for details.

    Episode 430 You MUST Include This With Your 2025 Goals December 29, 2024

    Play Episode Listen Later Dec 29, 2024 32:52


    Don't even think about crafting your 2025 goals without considering the one thing most people forget to include with their goals. I've included several examples and 3 questions you should ask yourself BEFORE the new year starts! Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!

    Episode 429 The Secret Sales Tactic EVERY Sales Reps Can Learn From Allstate December 2, 2024

    Play Episode Listen Later Dec 1, 2024 20:59


    You can learn a really cool sales tactic from the Allstate commercials and it goes totally undetected. Oh, and it's not only effective; It needs to become an essential part of your prospecting efforts! IMPORTANT IMPORTANT IMPORTANT This episode is time sensitive because there's a FREEBIE at the end of the podcast that disappears tomorrow, December 2nd, at 5:00 pm EST.

    Timely Don't Miss Out On This December 1, 2024

    Play Episode Listen Later Dec 1, 2024 2:36


    Give this a quick listen BEFORE December 2nd at 5:00 pm EST!

    Episode 428 Failing To Do This Could Ruin You As A Sales Professional November 24, 2024

    Play Episode Listen Later Nov 24, 2024 32:11


    There's something that I saw during the pandemic. I see it again, at least twice a year, and; I've seen it as an overall "vibe" when it comes to the ever-changing landscape of sales, and; It's taking money out of your pocket if it goes unchecked! In this week's episode of The Sales Playbook Podcast; We're gonna go there! To download my free guide How To Host A Sales Kickoff That Kicks Ass, please click HERE. For more information about my availability and fees for your upcoming Sales Kickoff meeting or onsite training, email me paul@yoursalesplaybook.com 

    Episode 427 Conquering Procrastination November 17, 2024

    Play Episode Listen Later Nov 17, 2024 27:12


    One of the biggest (if not THE biggest) destroyer of dreams is procrastination! On this week's episode of The Sales Playbook Podcast, we're gonna go there, and; I have an amazingly simple way to conquer it! Resources shared in this episode; Click HERE to download our FREE guide: How To Host A Sales Kickoff That Kicks Ass. To learn more about our 2025 sales program, click HERE.

    Episode 426 The Art Of Getting Things Done November 9, 2024

    Play Episode Listen Later Nov 9, 2024 40:02


    This time of year things can be a tad hectic with all the stuff on our plates, but; How can you get things done WITHOUT that feeling of overwhelm? In this week's episode of The Sales Playbook Podcast, we're gonna go there! Click HERE to download a copy of my FREE How To Hire A Sales Coach guide.

    Episode 425 I Screwed Up On My Goals But There's Good News October 27, 2024

    Play Episode Listen Later Oct 27, 2024 29:31


    In this week's episode of The Sales Playbook Podcast, I share some important lessons I learned when I completely screwed up my goals! You won't want to miss this episode because I hold nothing back! For your information, our new 2025 sales program has launched, and the good news is that you can start it today! Click HERE to check it out!

    Episode 424 Q4 And The 3 Things You Must Ask Your Clients For October 6, 2024

    Play Episode Listen Later Oct 6, 2024 17:04


    In this week's episode of The Sales Playbook Podcast, we're going to talk about 3 things you MUST ask your clients for as we start Q4, because; If you do, you have 3 secret weapons to help your results! For information on how you can book me to speak at your upcoming sales kick-off meeting click HeRe!

    Episode 423 THE Biggest Fourth Quarter Mistake September 29, 2024

    Play Episode Listen Later Sep 29, 2024 26:45


    In this week's episode of The Sales Playbook Podcast, we're going to discuss a HUGE mistake many of you are about to make as you enter Q4. Sadly, many sales professionals made the same mistake during the pandemic, during changes in the economy, the longer sales cycles we've been experiencing, etc. For information on how you can book me to speak at your upcoming sales kick-off meeting click HeRe!        

    Episode 422 How My Client Landed 2 Major Appointments September 22, 2024

    Play Episode Listen Later Sep 22, 2024 28:47


    One of my students landed appointments with 2 major companies, and; In this week's episode of The Sales Playbook Podcast, I'll share exactly HOW they did it!

    Episode 421: Prospecting and THE Biggest Mistake You're Probably Making September 14, 2024

    Play Episode Listen Later Sep 14, 2024 24:12


    I have some prospecting data I'm going to share in this episode and it isn't pretty, but; The cure is super easy and I have a few freebies for you that will help! Resources mentioned in this episode: FREE Creative Prospecting Guide How To Write Cold Emails That Command Attention

    Episode 420 The Why Humor Is Essential To The Prospecting Process September 8, 2024

    Play Episode Listen Later Sep 8, 2024 18:21


    In this week's episode of The Sales Playbook Podcast, we'll discuss why humor is so important to the prospecting process. Click HERE to download my FREE Creative Prospecting Guide.

    Get A FREE Copy Of This ASAP Before It Goes Away September 3, 2024 Timely, Check it Out Right Away!

    Play Episode Listen Later Sep 3, 2024 2:07


    Boy do I have a cool FREEBIE for ya, but; You better get your FREE copy ASAP before it goes away!

    Episode 419 The SDR Who Got My Attention and Then Lost It September 1, 2024

    Play Episode Listen Later Sep 1, 2024 23:09


    There was this SDR who did something brilliantly creative to get my attention, and then; Things went wrong . . . terribly wrong! On this week's episode of The Sales Playbook Podcast, we're gonna go there! This episode of The Sales Playbook Podcast is brought to you by our From Cold To Gold: Prospecting Tactics That Convert webinar. Click HERE for details. Please direct all speaking engagement inquiries to paul@yoursalesplaybook.com 

    Episode 418 Prospecting: A Non-Negotiable Tactic Every Sales Rep Should Use August 27, 2024

    Play Episode Listen Later Aug 28, 2024 20:00


    It's getting harder and harder to get a busy decision-maker's attention, and; If you want to stand out, you'll need to consider the approach we discuss in this week's episode of The Sales Playbook Podcast. Click HERE to learn about our upcoming prospecting webinar: From Cold To Gold Prospecting Tactics That Convert!

    Episode 417 Another Silent Killer Of Success August 24, 2024

    Play Episode Listen Later Aug 25, 2024 43:31


    On this week's episode of The Sales Playbook Podcast, we're going to talk about a "silent killer" of your success, and; It usually goes undetected! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how to hire me to speak at your next event.

    Episode 416 Do This Whenever You're Having A Bad Day August 23, 2024

    Play Episode Listen Later Aug 23, 2024 21:44


    There's an old saying that tells us we should "never look back", but; Sometimes you need to look back to keep moving forward. I get into the details and share how I recently turned around a day where I was guilty of "stinking thinking"! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how to hire me to speak at your next event.

    Episode 415 How To 10x Your Discovery Calls August 18, 2024

    Play Episode Listen Later Aug 19, 2024 35:35


    There's one thing you need to realize when it comes to your discovery calls, and; Once you embrace it; Your sales results will improve dramatically! In this week's episode of The Sales Playbook Podcast, we're gonna go there!  

    Episode 414 One Of The Most Underutilized Tactics That Will Skyrocket Your Results August 13, 2024

    Play Episode Listen Later Aug 14, 2024 34:54


    Here's a tactic that pretty much nobody does and yet; It will fast forward your success faster than any other tactic! Think I'm bluffing? Check out this week's episode of The Sales Playbook Podcast and see for yourself! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event.  

    Episode 413 Want To Improve? This Is A Must August 11, 2024

    Play Episode Listen Later Aug 11, 2024 45:50


    There's something I've been doing for 20+ years and it's made all the difference when it comes to the level of success I enjoy today. I triple-dog dare ya to not only listen to this episode but; Embrace it as a "must-have" on YOUR success journey! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event.

    Episode 412 Most People Do This And It Hurts Their Results August 10, 2024

    Play Episode Listen Later Aug 10, 2024 24:26


    This episode is going to hit you right between the eyes because it's something we all do and it hurts us in so many ways. Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event.

    Episode 411 "There Is No Tomorrow" August 9, 2024

    Play Episode Listen Later Aug 9, 2024 5:18


    Please listen to this episode ASAP; It's exactly what you need to hear TODAY! And pass it along to a friend when you're done!

    Episode 410 This Will Create Momentum For You August 7, 2024

    Play Episode Listen Later Aug 7, 2024 23:35


    Next time you find yourself procrastinating, try this incredibly simple tactic, or; Have fun losing 55 days over the next year to the silent killer we call "procrastinating"! Think I'm kidding? Then I triple dog dare ya to check out this episode of The Sales Playbook Podcast. Email me Paul@yoursalesplaybook.com to learn more about how we can work together to help you get the results you deserve!

    Episode 409 The Hardest Thing When It Comes To Your Goals August 5, 2024

    Play Episode Listen Later Aug 6, 2024 27:01


    There's something really challenging when it comes to goals and quite frankly; It isn't talked about enough! On this week's episode of The Sales Playbook Podcast; We're gonna go there! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event. PS I had intended on making this a much shorter episode but so much for that :)

    Episode 408 How To Gain An Incredible Advantage August 3, 2024

    Play Episode Listen Later Aug 3, 2024 30:30


    There's something that you can do, starting TODAY that will give you an immediate advantage! On this week's episode of The Sales Playbook Podcast; We're gonna go there! Click Here for information about my 1 on 1 coaching program. Click HERE to learn how you can hire me to speak at your next event.

    Episode 407 Sales Reps, Is This The New "F-Bomb"? July 28, 2024

    Play Episode Listen Later Jul 28, 2024 46:37


    There's something all the influencers are saying you should NEVER say during a demo; I say bullsh*t!

    Episode 406 Creating A Peer To Peer Relationship With Your Prospects July 21, 2024

    Play Episode Listen Later Jul 21, 2024 46:37


    How your prospects regard you can influence their behavior and; Can make or break the deal! But HOW do you influence that? In this week's episode of The Sales Playbook Podcast, we're gonna go there!

    Episode 405 How To Use No Oriented Questions July 14, 2024

    Play Episode Listen Later Jul 14, 2024 46:44


    Chris Voss has a brilliant set of questions labeled "No oriented questions". In this week's episode of The Sales Playbook Podcast, we get into the tactics, and the psychology behind it, and I provide you with a few cold call openers, cold email templates, and; A cool template you can use when a deal stalls or if you've been ghosted! Here's a link to the Closers Academy download and FREEBIE mentioned during this episode!

    Episode 404 The Trap That's Waiting For You In The Second Half July 7, 2024

    Play Episode Listen Later Jul 7, 2024 45:04


    The 3rd and 4th quarters are by far THE most misleading quarters and there's a HUGE trap you'll want to avoid, but; It's something you have to adjust immediately or you'll pay dearly for it! This week's episode of The Sales Playbook Podcast is brought to you by our prospecting download. Click HERE for details.

    Episode 403 The WARM Email That Blew My Mind June 9, 2024

    Play Episode Listen Later Jun 9, 2024 30:51


    I came across a warm email tactic (and template) that blew my mind and in this week's episode of The Sales Playbook Podcast, I share it all, step, by step. Oh, and it's so incredibly simple to do and costs nothing! FREE Resource Mentioned During The Podcast: I offer a FREE, 3-touch email sequence with templates and you can download it for FREE by clicking HERE  At the end of the podcast, I mentioned my prospecting download. Click HERE to learn more.

    Episode 402 How To Write A Cold Email When Your Research Has Come Up Empty June 2, 2024

    Play Episode Listen Later Jun 2, 2024 27:22


    We've all had those situations where we do our homework on a potential client and come up empty! How do you personalize a cold email when you don't have anything specific? Better check out this week's episode of The Sales Playbook Podcast to find out!

    Episode 401 Things To Do When Potential Clients Are Ignoring You May 19, 2024

    Play Episode Listen Later May 19, 2024 44:31


    Admit it, it totally sucks when potential clients aren't giving us the time of day. I have 3 ways you can get a potential client's attention and I've loaded this episode up with all kinds of additional ideas, and; Some mighty cool freebies! Think I'm bluffing? Then I triple dog dare ya to check out this week's episode of The Sales Playbook Podcast. Resources mentioned in this episode; 3 FREE appointment setter email templates click HERE about.me seekingalpha.com Castain's Summer Sales Challenge click HERE

    Episode 400 THE Biggest Personal Branding Mistake A Sales Professional Can Ever Make May 12, 2024

    Play Episode Listen Later May 12, 2024 31:07


    There is an all caps HUGE personal branding mistake that many sales reps make, and;   It costs them business!   In this week's episode of The Sales Playbook Podcast, we're gonna go there!    

    Episode 399 Insincere Cold Email Tactics May 5, 2024

    Play Episode Listen Later May 5, 2024 31:07


    There's a new cold email tactic making the rounds that 9 out of 10 times will make you look like a liar, but;   There's a much better (and more honest) way to approach the tactic that creates genuine dialogue with your prospects!   In this week's episode of The Sales Playbook Podcast, we're gonna go there!  

    Episode 397 How One Idiot Can Immobilize You April 6, 2024

    Play Episode Listen Later Apr 6, 2024 32:37


    Isn't it amazing how we can have 99 great things going on but an encounter with one idiot, becomes the focus? In this week's episode of The Sales Playbook Podcast, we're going to explore some sound advice from a multi-millionaire (270 million net worth). I'm also going to open up and tell you how I almost lost my business several years ago because of doing the exact opposite of this man's advice!

    Episode 397 Bet You Haven't Thought About Demos This Way March 24, 2024

    Play Episode Listen Later Mar 24, 2024 34:47


    We always think about demos in the traditional sense of perhaps an overview of our solution, showing functionality, etc. In this week's episode of The Sales Playbook Podcast, I'm going to open 5 new doors for you!

    This Could Change Your Perspective March 22, 2024

    Play Episode Listen Later Mar 22, 2024 2:28


    Episode 396 How To Slow The Scroll In A Cold Email March 17, 2024

    Play Episode Listen Later Mar 17, 2024 21:12


    Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate. In this week's episode of The Sales Playbook Podcast, we're going to look at 3 super important things; 1) WHY decision-makers scroll in the first place 2) We'll take a look at the latest eye scan research to see HOW (as in the specific pattern) they scroll. 3) I'll show you 12 things you can use, within the body copy of your cold email to; Slow the scroll! This week's episode of The Sales Playbook Podcast is brought to you by our Ultimate Prospecting Course. Click HeRe for details!  

    Episode 395 The Cold Email Subject Line Makeover March 9, 2024

    Play Episode Listen Later Mar 9, 2024 0:30


    The subject line on your cold emails can dramatically improve your open rates and they can even dramatically REDUCE the probability of your email getting flagged for spam! In this week's episode of The Sales Playbook Podcast, we're going to talk about several things you can do to improve your subject lines in an all caps, EPIC way!

    3 FREE Cold Email Templates From Paul Castain February 27, 2024

    Play Episode Listen Later Feb 27, 2024 2:07


    I have 3 FREE cold email templates for you and you can have them for FREE, no purchase necessary! My way of saying "Thank you" to all the awesome people who support me!

    Episode 394 The 100 Hour Rule February 25, 2024

    Play Episode Listen Later Feb 25, 2024 22:03


    I came across a super cool and super simple concept called "The 100 Hour Rule" and it's about to become your new best friend!  

    Episode 393 A Simple Way To Get Your Year Back On Track February 21, 2024

    Play Episode Listen Later Feb 21, 2024 26:55


    Sadly, 80% of those who set goals for 2024 have already given up on them!   And, you have many who haven't given up but are accomplishing what they hoped to this year!   I got you covered my friend and we talk about something super simple you can do on this week's episode of The Sales Playbook Podcast  

    Claim The Sales Playbook Podcast

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel