Podcasts about google marketing

In dieser Folge sprechen wir mit Volker, dem Gründer von rammschutz-shop.eu, über seinen Weg im B2B E-Commerce und seine Erfahrungen im Google-Marketing. Seit dem Einstieg in unser Mentoring-Programm hat er nicht nur seinen Online-Umsatz verdoppelt, sondern auch die Reichweite seines Shops durch gezielte Google-Werbung signifikant gesteigert. Erfahre, welche Herausforderungen er gemeistert hat und wie die Zusammenarbeit mit uns seinen Erfolg beschleunigt hat.

This episode brought to you by Harper Sanitation in Woodward, Oklahoma   Welcome to Episode 95 where we brought on Manda not Amanda Wheeler with Boost Media Marketing to discuss all things marketing! From Social Media Marketing, Google Marketing, to website development! Manda does it all. Give it a listen! We had a great time with Manda and we hope you enjoy it!

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Sam Hollis, Content Producer at Agency Hackers and we talk about: Polly Pocket's ‘90s-era compact is now life-sized A really bad week for Google Marketing lessons from Disney's D23 event Timestamps 00:00 – Intro 04:52 – Story 1 – Polly Pocket's ‘90s-era compact is now life-sized 11:13 – Story 2 – A really bad week for Google 31:30 – Story 3 – Marketing lessons from Disney's D23 event 40:32 – The Tasks What to Listen to Next “Brat Summer” and the Power of Branding | ft. Claire Carlile: https://exposureninja.com/podcast/dojo-28/ Will SearchGPT and Bing AI Change the Game or Flop?: https://exposureninja.com/podcast/dojo-27/ Are YouTube Ads a Secret Weapon for SMEs?: https://exposureninja.com/podcast/dojo-26/

Welcome to the "Unapologetic Marketers" podcast! In this episode, hosts DevFrank and Carlos dive into the three top ways to boost your visibility on Google. We cover essential strategies for SEO, Local SEO, and Paid Search, providing you with actionable insights to drive more traffic to your site. Plus, don't miss our mini news section where we discuss the latest trends in digital marketing: The growing maturity of TikTok users, with an increase in users aged 30 and over. The rise of Reddit posts in Google rankings, with Reddit seeing a 39% increase in traffic from Google. The release of Meta AI, utilizing real-time results from Bing Search Engine. Tune in for an informative and engaging episode that's packed with the raw, unfiltered truth about digital marketing. Whether you're new to the field or a seasoned marketer, you'll find valuable tips and updates to stay ahead in the digital world.

If you want better Google visibility for your Santa Clarita dental practice, My Tooth Media has an innovative new solution. Autocomplete optimization costs much less than SEO, and is also far more effective. Go to https://www.mytoothmedia.com/ for more information. DJG Global Investments, LLC DBA My Tooth Media City: Marina Del Rey Address: 578 Washington Blvd Website: https://www.mytoothmedia.com/

Mehr Touchpoints, wenig Linearität - Die Customer Journey hat sich in den letzten 10 Jahren deutlich verändert und somit auch die Möglichkeiten, User:innen zu tracken. Wie Du trotz der Veränderungen Tracking, etc. aufbaust, dazu mehr hier!

Fri, 26 Apr 2024 04:00:00 +0000 https://marketing-on-fire.podigee.io/s89e140-customer-journey-2024-der-messy-middle-full-funnel-ansatz-von-google-marketing-on-fire-191 5c9895462656158180a3d1e85a0711fc Tipps & Tricks von Google Robin bei LinkedIn: https://www.linkedin.com/in/robinheintze/ Michael bei LinkedIn: https://www.linkedin.com/in/michael-spichtinger-874b7386/ Karla bei LinkedIn: https://www.linkedin.com/in/karla-taavitsainen-34613871

Neste episódio falamos de recrutamento por AI, Meridian da Google (Marketing Mix Model) e o futuro do turismo.  Episódio de: Download do podcast   Grupo de WhatsApp: https://w.marketingporidiotas.pt  MIGUEL  Há uns 15 anos atrás havia um tipo, já não me lembro quem, que falava assim de uma forma um pouco abrutalhada sobre motivação para os […] O conteúdo Recrutamento por AI, Meridian da Google (Marketing Mix Model) e o futuro do turismo – e188s01 aparece primeiro em Podcast Marketing por Idiotas.

If you're lucky, SEO might get your Glendale dental practice one position on page-1 of Google. My Tooth Media offers a far more effective alternative; autofill optimization. Go to https://www.mytoothmedia.com/ for more information. DJG Global Investments, LLC DBA My Tooth Media City: Marina Del Rey Address: 578 Washington Blvd Website: https://www.mytoothmedia.com/

Seit 2023 sponsert Google die Frauen-Nationalmannschaft und die Frauen-Bundesliga. Neben einer Plattform für sein Smartphone erhoffe sich das Unternehmen auch mehr Sichtbarkeit für den Frauenfußball, so Marketing-Direktorin Anne-Katrin Huebel im Dlf. Anne-Katrin Huebel im Gespräch mit Jessica Sturmberg www.deutschlandfunk.de, Sport am Samstag

Seit 2023 sponsert Google die Frauen-Nationalmannschaft und die Frauen-Bundesliga. Neben einer Plattform für sein Smartphone erhoffe sich das Unternehmen auch mehr Sichtbarkeit für den Frauenfußball, so Marketing-Direktorin Anne-Katrin Huebel im Dlf. Anne-Katrin Huebel im Gespräch mit Jessica Sturmberg www.deutschlandfunk.de, Sport am Samstag

Welcome, real estate enthusiasts! It's time for your Dallas Fort Worth real estate market update. In this week's episode, we're breaking away from the usual format and bringing you interviews from earlier this year that are packed with insightful tips and strategies. Feast your ears on bite-sized nuggets of wisdom from our incredible guests in 2023. Get ready to prioritize self-care as Nicole Christopherson shares her routine and explains why it's crucial for success, especially in a slower market. Discover the power of marketing tricks with Cassie Spears, who obtained a whopping 105 five-star Google reviews and turned a one-star review into a positive outcome. Plus, loan expert Jen Gottio separates fact from fiction when it comes to loan programs flooding the market. And Conrad Jackson dives into the world of savvy investing.But it doesn't stop there! We have a real estate veteran, full of insights on preparing for the future. Craft a valuable client experience, change strategies, and embrace creativity for success. Stay ahead of the curve and plan for changes in 2024.This episode is a treasure trove of knowledge that you don't want to miss out on. So grab your headphones, tune in now, and take your real estate game to the next level. And don't forget to stay engaged and awesome on your journey to real estate success. Thank you for being a part of the Texas Real Estate and Finance podcast community. This is Mike Mills signing off, saying, be great, humans. See you next time!

BOM DIA, BOA TARDE E BOA NOITE! Hoje, vamos falar um pouco de uma área essencial do marketing no digital: Marketing no Google. E para esse papo, temos de volta uma convidada muito especial, a Ana, que é uma ex-aluna minha, e já esteve aqui com a gente no episódio 2.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechIn this episode, Mike Edge of Tread Partners and the Host of the Gain Traction Podcast join David and Lucas live at ASTE. Mike discusses a career journey that saw him transition from industrial sales to the world of Internet marketing during the rise of Google, sharing his experiences and strategies in curating concise campaigns that deliver high ROI.Topics discussed:02:38 Love transforms with a child's primal need.07:06 Avoid falling into old thoughts and behavior patterns.11:57 Friend's dad in prison due to past.17:20 Keeping kids close to God leads to maturity.24:25 Father: Protector, provider, and old-school gentleman.28:39 No fighting in the house, boys.35:07 Prestigious tri-state area, successful client acquisition.42:10 Consider returning to the automotive industry, which requires due diligence.47:22 MSOs struggle to allocate a budget effectively for ads.49:07 Expertise in cost-effective online customer acquisition. Manage resources.53:25 Leverage expertise and experience to gain advantage.58:40 Neil considered offering a guarantee for effectiveness.01:04:02 TV ruled messaging. Now, it's dispersed.

A CMO Confidential Interview with Gary Briggs, Petco and Etsy board member, formerly the VP of Google Marketing, and CMO of eBay and Facebook. Gary discusses how marketing has evolved since his days at Pepsi, the Cambridge Analytica event, why product marketing is so important in tech, and how he measured "trust and momentum" at Facebook . Key topics include managing privacy, why it's a "myth" that Google, Apple and Facebook don't do marketing, the fact that career success requires "recovery from failure," and why "skepticism is where to find the victory." Listen to the end to hear a great story about Mark Zuckerberg at Quantico. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's podcast, we dive deep into the strategies that will help you build trust and boost your online reputation on Google. In this enlightening discussion, we'll explore three key elements: Google's brand reputation guidelines, the impact of AI content, and the power of effective keyword research. By mastering these aspects, you'll be on your way to establishing yourself as a trusted authority in the digital realm. Google's brand reputation guidelines are essential to understand. We'll unravel the secrets behind making it easy for Google to grasp what your company is all about. From showcasing your expertise and unique services to leveraging engaging content that resonates with your audience, we'll guide you on the path to building a strong brand reputation. Next, we'll delve into the world of AI content. The rise of AI has brought new perspectives to content creation. We'll explore Google's evolving stance on AI-written content and the ultimate truth: good content is king. Discover how to craft high-quality content that meets user needs, regardless of whether it's AI-generated or human-written. We'll discuss the importance of user engagement metrics and how they impact Google's perception of your content. Lastly, we'll uncover the power of effective keyword research. Understanding what topics and keywords resonate with your target audience is key to optimizing your content and increasing your visibility on Google. Dive into the intricacies of keyword research, including uncovering search intent, identifying competitor strategies, and incorporating related keywords into your content. By aligning your content with search queries, you'll enhance your chances of being discovered by the right audience. So, if you're ready to take your online presence to the next level, join us in this captivating YouTube video. We'll provide you with the insights, tips, and strategies you need to unlock Google's trust and build a stellar online reputation. Hit that play button and embark on the journey to digital success!   www.contractorgrowthnetwork.com

Online marketing has never been more critical than it is today. Especially if you are in lease up. Let me share how I approach it now, and hopefully somone will change my mind. **Fundraising Course Release Notification** https://creatingwealththroughselfstorage.lpages.co/self-storage-fundraising-course-notification/ **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 **5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** http://creatingwealththroughselfstorage.com/ **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** https://twitter.com/MarkHelmSelfst **The Storage World Analyzer** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com

Scott Crumrine is the co-founder and CEO of Guava Family, a high-performance design company creating baby gear that treats parenting like the extreme sport that it is. Previously a designer for Motion Water Sports with a specialty in wakeboard design, Scott found parents in his life frustrated with the poor performance of strollers and other family gear. Before even becoming a parent himself, Scott teamed up with fellow designers Asa Giffin and Reed Schmidt in 2009 to bring Guava Family to life with the mission to make gear more efficient, simple, and elegant to meet their needs and the needs of people like them, particularly those with active lifestyles. Guava Family's products are loved by active parents across the country, and have received prestigious innovations awards such as TIME Best Inventions, Fast Company's Innovation by Design, and a Red Dot. Scott holds an MBA from the Stanford Graduate School of Business and a BS Mechanical Engineering from Santa Clara University. He holds several patents in the Action Sports and Juvenile Products industry. He lives with his wife and 3 kids in Carlsbad, CA where, when not working, he loves spending time in the ocean, and teaching his little ones to surf and ski.In This Conversation We Discuss: [00:00] Intro[01:01] What are Guava Family's products?[01:30] Where the idea of Guava Family came from[03:07] Getting the first customers and initial sales[04:50] Guava Family's first platform on 2013[05:27] Experiencing Ecom at its “infancy”[06:28] Guava Family's marketing platforms and channels[07:38] How Scott balances Amazon and D2C[08:07] Guava Family's customer service ethos[09:31] Sponsor: Electric Eye electriceye.io/connect[10:28] Sponsor: Sendlane sendlane.com/honest[11:55] Scaling a business without taking capital[13:09] Word-of-mouth marketing in the baby industry[15:49] Determining if a product line is worth doing[16:45] Selling commodity product online might be harder[17:35] Know what your business model is and stick to it[18:21] Where to find Guava Family productsResources:Subscribe to Honest Ecommerce on YoutubeAward-winning, portable travel cribs guavafamily.comConnect with Scott linkedin.com/in/scottcrumrineSchedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Are you an introvert? In this episode of the podcast Suzi talks through how podcasting can really work for you if you are an introvert (or leaning towards introversion) Here are the three ways it can work for you: 1. You don't need to speak in front of a big room - you can research and prepare your topic and share the information through a 1-2-1 with your guest and you can hold that conversation together. You get to take your time to consider the content, edit and script words which in turn gives you the freedom to explore more. 2. Networking - do it in a way that's comfortable to you- rather than a busy room and competing to talk - you can focus on someone you'd like to talk more with and do this at depth. You can also gently nurture a community around your podcast who are ready to listen to you when they can and build and grow on this 3. You can give other people the confidence to share their stories through your enthusiasm during your recording. Yet you can retreat to the calm and solitude to pull it all together. Giving out socially you can retreat and reset. So what do you think? are you more of an introvert? here's the definition: Noun a person who prefers calm environments, limits social engagement, or embraces a greater than average preference for solitude. Adjective Also in·tro·vert·ed . having a disposition that is taxed by social engagement and energized by calm environments, resulting in the preference for quiet solitude. If you are listening on Spotify let me know on the Q&A how podcasting helps you as an introvert. Resources Contact us @story_publishing or @decibel_podcasts Have you thought about starting a podcast for some time, but don't really know where to begin? Perhaps you've been put off by the sound of your voice….or your lack of technical know-how? Then you're in the right place! From 16th May, we'll be running ‘Step by Step to Podcast Launch 3'. This course will take you through each step of the process you need to get started with your own podcast. We'll help you develop your voice and your confidence. We'll keep things simple. We won't baffle you with complicated terms or technology. Book here now with an your early bird code SBSTPL_3_EARLY TO GET £50 off : https://www.decibelpodcasts.com/store   Over six weeks, you'll learn about the following: Understanding your niche  Identifying your audience Simple formats and scripts Duration and frequency Choosing a name Equipment for all budgets How to record at home Presenting basics Remote recording Editing basics (and where to find affordable support) Finding royalty-free music Creating simple artwork Hosting platforms and how to create one Uploading your podcast Getting your podcast on Apple, Spotify & Google Marketing your show The course will consist of one live workshop each Tuesday at 10 am on Zoom and a drop-in Q&A session on Fridays  If you have any questions about the course just send Jules or me a DM @story_publishing

Today's Five-Star Guest is Chris Barlow, Founder of Beeline.  Marketing your nonprofit organization shouldn't be an afterthought. Effective marketing is what helps others learn about your organization's mission and work. It's how you encourage those outside of your immediate circle of influence to get involved and grow your base of supporters. Most small nonprofits don't have the funds to keep an in-house marketing expert on staff. Even when this is the case, the person usually lacks one or two of the many skills required to implement effective marketing. So, the task of marketing often falls on other staff members who are already wearing multiple hats and don't necessarily have the unique expertise required to market an organization successfully.Working with the nonprofit marketing experts at Beeline may be just the solution you need!Learn More About Beeline: https://yourbeeline.com/Learn More About Chris/Follow His Newsletter:  https://yourbeeline.com/our-story/Get on our waiting list for our new nonprofit & fundraising community filled with on-demand courses and live webinars that are exclusive to members! Learn all about what's in store to support you and your leadership team at www.DoGoodYOUniversity.com!Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterSpecial THANK YOU to our sponsors:Donor Dock - The best CRM system for your small to medium sized nonprofit, hands down! Visit www.DonorDock.com and use the Promo Code DOGOODBETTER for a FREE month!Brady Martz - The Nonprofit Audit Specialists! Visit www.BradyMartz.com to connect with folks to make your fiscal life a heckuvalot easier!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate#dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359

Beryl discussed Performance Max, Remarketing, and the world of Google Ads.

What steps do you take to diagnose a campaign that isn't working?Something we don't hear about enough is landing pages. Is the message correct and does it match the ads?Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR and communications, to customer care training and business etiquette. For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/Instagram: www.instagram.com/_papidigital/

As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms.What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans.On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses (run by people who give a sh*t) to create strategies, messaging, and copy grounded in radical empathy — by humans, for humans. For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/Instagram: www.instagram.com/_papidigital/

Well it's been quite a journey over the last two years. Sometimes you do something for so long you don't realize what you've accomplished.This episode isn't a Growth hack. It's a reflection and a thank you to our listeners. Without you we couldn't have made it this far.Right now we are planning and recording some amazing episodes but we want to hear from you!What topics haven't we covered and what do you want to hear about!Reach out to me on LinkedIn or message us through our website.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/Instagram: www.instagram.com/_papidigital/

Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business.Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face.On today's episode of Growth Hack we bring on Ryan Rhotem to share an exercise he has developed to help you answer these critical questions.Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and the creator of the Brand Messaging System.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what's the deal? Is our content not good enough? Why do people listen to Joe Rogan's podcast for over two hours?Well on today's episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through!Martha is the Senior Director for Audible. She has won multiple Peabody's, Gracie's and Edward R. Murrow awards for her excellence in audio production and storytelling. She developed her audio skills over a twenty-five-year career as an executive producer at major public radio networks: NPR, APM, PRI and News Director at WBUR. For the past five years at Audible, Martha has overseen a team of top-level producers who are creating shows with talent ranging from Martin Sheen to Deepak Chopra to Elizabeth Banks.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Sonja is the CEO and founder of The Search Republic; a digital marketing company that specialises in google ads and SEO. With years of experience as a business coach and keynote speaker throughout the podcast, Sonja gives valuable advice to small and large businesses wanting to expand their google presence, as well as marketing and business tips. To find out more about Sonja, her business and her entrepreneurial journey, find her on the platforms below:  Instagram: @sonjathesearchqueen FaceBook: Sonja - The Search Queen LinkedIn: Sonja Pototzki-Raymond BBS, MSc Website: https://www.thesearchrepublic.com.au/

Chad Crowe, Partner and Head of Operations at Acadia, joins Kiri Masters on the podcast today to recap his takeaways from Google Marketing Live 2022.

If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you'll want to tune in to this episode.We will go over what's involved in making a LIVE Show and how to be successful at it. On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows.Kirk has reinvented how small businesses and entrepreneurs reach the world. Whether he is engaged in one-on-one training or he's captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk's goal is to help organizations leverage innovation.As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you!”For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

 Academic studies? What does that have anything to do with moving the needle in your business?Okay, bare with me here you'll want to listen to this episode.Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven't we heard about it?Well the simple answer is that who reads academic studies? People in the academic field. Business people don't read them. Therein lies the genius of this.Now I don't expect my audience to suddenly start reading academic studies. So we've brought in Neil Hoyne who is an expert at looking at these studies and he is going to share with us his best finds! Neil is Google's Chief Measurement Strategist. He has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Have you ever heard of Microsoft's Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns?Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it.Cory is no stranger to the importance of finding creative strategies for online engagement. He's an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media.He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Slogans feel like an afterthought.They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter.Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message. The author of 3 books Michelle has been featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Did you know that Google is not just a search engine, but also a mechanism to predict intent? So if you are selling a product or service, make sure you understand how to use Google to your advantage. I have just the person we can ask about the current Google ad trends.  Joining me today is my best friend and the brother I didn't know I had. Let's welcome Kasim Aslam, founder, and CEO of https://sol8.com/ (Solutions 8) - The #1 Google Ads Agency. Kasim is also the newest member of the Forbes Agency Council. Yes, this guy is an absolute legend in marketing and I'm sure we're going to learn a lot in today's episode of Smart Business Do This! “It's all the information that you're not exposed to that's the most valuable to you.” - Kasim Aslam In This Episode: - Discover Kasim's expertise in business and marketing - Kasim talks about managing client expectations and how he tackles the fiduciary responsibility that comes with his role as Google Ads Specialist - How did Kasim develop his expertise and his ability to solve problems? - A lot of entrepreneurs say you have to niche down, but how do you really find your zone of excellence? - Here's the interesting story on Kasim's “I Wish”  email - How to find your next 30 Million dollar idea with info-sponging - Google Analytics, Performance Max, and the myriad of things that enable Google to know what you're about to do even before you do it and how to turn Google into your best marketing tool - What's the secret to Google ads and how much ad spend should you allocate to vs. the result you want to see? And much more… Connect with Kasim Aslam: - Website - https://sol8.com/ (https://sol8.com/) - YouTube - https://www.youtube.com/user/solutionseight (https://www.youtube.com/user/solutionseight) Connect with Adam Lyons: -https://thesmartblueprint.com/ ( Website) - https://uk.linkedin.com/in/adam-lyons-210670166 (LinkedIn) - https://www.facebook.com/TheAdamLyons (Facebook) - https://www.instagram.com/TheAdamLyons/ (Instagram) - https://www.youtube.com/channel/UCXrYi3GXQ7OtJ6urs8w3CBQ (YouTube)

Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing.Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn't work?The short answer is yes it does but it now requires creativity to make it work. On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic relationships with creators that leads to conversions.Taylor is the CEO and Co-Founder of Kynship, an influencer marketing agency. Taylor started his career in influencer marketing working at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. With his past experience, Taylor has been able to help companies go from nothing to millions in revenue in just a few short months.For more episodes and information, visit us at www.papidigital.com/podcastLink to Influencer Marketing Budget CalculatorFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

As marketers we are consumed with algorithm chasing. I mean this podcast is all about it! When it comes to LinkedIn I've met many people who use many different strategies.On this episode of Growth Hack we bring on Judi Fox and she tells us to stop chasing the LinkedIn Algorithm.Judi started her career as a chemical engineer in 1999 by 2008 when the financial crisis hit she learned the POWER of LinkedIn to quickly network to another job and launch an online side hustle that led to 6-figure consulting business.Since then she has created the LinkedIn Business Accelerator method to get millions of views and hundreds of comments through LinkedIn.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Have you ever looked up something on YouTube? I hope the answer is duh, hasn't everyone?There are 1 billion YouTube views per day so, why isn't your business on YouTube?On today's episode of Growth Hack we bring on Derral Eves to talk Why YouTube and the How.Derral is the CEO of Creatus, a video marketing and strategy company. Derral consults some of the biggest YouTubers in the world. He has helped 27 YouTube channels go from zero to more than a million subscribers, and he has generated nearly 70 billion views on YouTube. He is the Wall Street Journal best-selling author of The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

We all want our ads to perform better. What's the secret?The secret is pretty straightforward have a strong offer. You may think you have a strong offer but is it converting? It's all about testing, you need to test different offers.On this episode of Growth Hack we bring in Rahul Alim to talk strong offers aka lead magnets.Rahul is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local and 1,000's of local businesses.With 16+ years of experience running his agency, he now coaches agency owners to grow 6 figure businesses with his proven G$D Sales Method. His real talk yields real results.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones.Well, there's a reason for this. But since this podcast isn't dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results.On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle.These technologies aim to protect people's privacy online. From iOS 14 to Google's new Privacy Sandbox what has led us down this path?It's always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results.Simon is the Vice President of Digital Intelligence at Wpromote. He oversees the Analytics Development, Data Analysis & Analytics Solution teams. He sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Have you hired a marketing agency before? There's a good chance that you haven't been happy with the results or outcome.It's said that digital marketers are worse than used car salesmen. Now as a digital marketer myself that's a painful to hear but honestly a truth in the industry.There are many bad actors in the industry but I've distilled this down to one key factor. Deliverables vs outcome. Foundationally this is the key principle that no one wants to talk about but is the biggest issue in the industry.On this episode of Growth Hack we've brought on Dennis Yu. Dennis is a former Yahoo search engine engineer who optimized ads and analytics across search and social platforms. He's taken his passion for digital marketing and turned it into training to create good jobs for aspiringdigital marketers. Dennis has managed campaigns for The Golden State Warriors, Nike, and Rosetta Stone.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important.The internet is so busy and it's only getting busier, how do you become memorable?This episode will give you one key aspect on how to not be forgotten. We bring in Justin Blackman to talk to us about your company's voice and how you say things affect consumers' purchasing behavior.Justin dives deeper into brand voice than anyone ever should. He finds the quirks between the commas to establish new rules for writers, and teaches content teams how to add consistency to their content. He uses a process called Brand Ventriloquism to match any brand's writing style, and has written for more than 429 different clients. He has created voice guides for industry experts including Amy Porterfield, Stu McLaren, Bobby Klinck, Hayley Hobson, Melyssa Griffin, and several Saas sites you've never heard of.

Should we be making decisions solely on data? With all the data in our hands, what's missing? Well according to our guest today Tim Ash he believes the data experts are missing something key. Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it.   Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.   Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/ 

In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don't. I've always been fascinated by the companies that do this really well.I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about.Well in this episode we bring on Caroline Mays from Switch Blade Lemonade to share how you can make your story more profound and less cliche.Spoiler alert we didn't hire Caroline but we wished we did!For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Do you think you know your audience? Well we are here to challenge that very notion.On today's episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster!Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market.Learn what distinguishes a customer from a consumer and what this means for the success of your brand.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Do you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your website? Are the growth hacks you are using working?If after these questions you're left with a question mark hovering over your head, there's no need to worry. This episode will get you the answers you need! Analytics beast, Brie Anderson drops in to give you the 411 on how to stop treating analytics as a necessary evil and use it like the business weapon it can be.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Data... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it.  Well, some of you do but the reality is we are sitting on so much data that we aren't taking advantage of! Think about the finance department they probably have valuable assets aka data points that marketing would like to know about. You would think what finance has is available to marketing but it's simply not.In today's episode of Growth Hack, we bring in Janet Driscoll Miller. Janet President and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/ 

Podcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready! One of the most common questions I hear is how do you get big names on your show?Now on this show I've had the lucky opportunity to interview some key people in the marketing world but let me tell you, it wasn't always the case!We dedicated this episode to how to get the big names and reveal a major new tool that is bridging this need! We bring you, Travis Chappell! Travis is also the host of Build Your Network where he interviews big name guests! Travis is also the founder and CEO of Guestio, a new software that connects high level guests with high level content creators.Don't miss this episode and be sure to learn how to make your own podcast EPIC by booking big name guests!For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Your Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow?Some of you may be saying yah and others are probably saying kind of. If your answer isn't an absolute firm YES, then you need to listen to this episode.On this episode of Growth Hack we bring in Rand Fishkin to talk audience insights and how to use them to make smarter marketing decisions. For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

SEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops by to share some face-melting growth hacks that will propel you to the top of the search results while establishing you as an authority on the podcasting scene.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Welcome to this week's episode on The Radcast! In this week's news episode, Ryan and Josh catch up on what's happening with Amazon Prime, Subway Tuna sandwiches, and more.. They also discuss the following headlines: TikTok replaces YouTube as top sponsor at VidConJohn McAfee: Anti-virus creator found dead in prison cellTop 5 Takeaways From Google Marketing Livestream 2021 - Per Jerry Dischler from AdWeekBuilding and maintaining a brand takes more than simply maintaining sales - Nielsen Report on Branding in 2021If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast