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Discover the unexpected family connection behind the email marketing expertise. Dive into Sujan Patel's journey to success and how he and his cousin are taking the entrepreneurial world by storm. Don't miss this surprising revelation! Want to enhance your cold email strategies and increase engagement? I've got the solution to help you achieve just that. Let's dive deep into optimizing your email game for maximum impact. Get ready to level up your email engagement like never before! Outbound Prospecting Best Practices Outbound prospecting requires adaptability and creativity to navigate changing email deliverability landscapes. Sales reps should focus on reply rates and personalization to increase engagement with prospects. Employing omni-channel strategies and continuous testing and iteration are crucial for successful outbound prospecting efforts in today's fast-paced sales environment. This is Sujan Patel's story: Sujan Patel's journey into the world of modern cold email strategies is a testament to his fearless approach to life. From breaking bones in high school to skydiving and even jumping out of a crashing plane, Sujan embodies the spirit of perseverance and fearlessness. His introduction to the power of effective cold email strategies came through his extensive experience as an entrepreneur and his role at Mailshake. With over 20 years of experience in marketing, working with numerous SaaS, e-commerce, and tech companies, Sujan recognized the need for a different approach to reaching potential clients. This realization led him to delve into the world of cold email strategies, leveraging his expertise to navigate the evolving landscape of email engagement. Sujan's unique journey not only showcases his adventurous spirit but also serves as an inspiring backdrop to his mastery of modern email engagement techniques. I think I would urge people to just start A/B testing more of their subject lines. And one, at the very least, what it does is it gives you more unique emails, again, counts for less. It's more personalization, effectively. - Sujan Patel My special guest is Sujan Patel Sujan Patel, the co-founder of Mailshake, joins me in this episode. With over nine years of experience, Mailshake has engaged with 60,000+ users and sent hundreds of millions of emails. Sujan's expertise in sales, productivity, and sales messaging makes him a domain thought leader. Apart from being an entrepreneur for the last 20 years, he has worked with various SaaS, e-commerce, and tech companies. Sujan's insights and data-driven strategies promise to enhance your cold email game. So, get ready to dive into optimizing your cold email strategies with us. In this episode, you will be able to: Mastering Cold Email Strategies: Unlock the secrets to captivating cold email content and skyrocket your response rates. Harnessing AI for Personalized Email: Discover how AI is revolutionizing email personalization and boosting engagement with your prospects. Outbound Prospecting Best Practices: Learn the top tactics for finding and connecting with high-quality leads to supercharge your sales pipeline. Elevating Email Deliverability: Uncover the key strategies to ensure your emails reach the right inbox and avoid the dreaded spam folder. Embracing Omnichannel Sales: Explore the power of omnichannel approaches to connect with prospects across multiple touchpoints and drive conversions. The key moments in this episode are: 00:00:00 - The Impact of Email Providers on Outbound Prospecting 00:00:47 - Introduction to Mailshake and Sujan Patel's Background 00:03:32 - Thrill-Seeking Side of Sujan Patel 00:09:48 - Challenges in Outbound Prospecting 00:13:16 - Important Strategies for Email Engagement 00:14:10 - Importance of Email Deliverability 00:17:42 - Maximizing Email Volume 00:20:37 - Ideal Email Length 00:25:01 - Personalization Strategies 00:28:27 - Best Time to Schedule Calls 00:28:43 - The Importance of Personalization in Email Outreach 00:30:05 - Subject Line Length and Performance 00:34:08 - Tracking and Permission-based Emails 00:38:58 - Continuous Optimization and Testing 00:41:37 - Outbound Cadence and Touch Points 00:43:13 - Multi-channel Omni Channel Touch Points 00:44:07 - LinkedIn Engagement Strategy 00:45:37 - Power of LinkedIn Follow Button 00:49:59 - Flypos AI and FlyEngage AI Timestamped summary of this episode: 00:00:00 - The Impact of Email Providers on Outbound Prospecting Sujan Patel discusses how major email providers have cracked down on spam, leading to email throttling and the need for lower volume per email address. He emphasizes the importance of unique copy and the necessity of personalization in emails to increase deliverability. 00:00:47 - Introduction to Mailshake and Sujan Patel's Background Mario Martinez Jr. introduces Sujan Patel as the co-founder of Mailshake and a domain thought leader in sales and productivity. Sujan shares his entrepreneurial journey and experience in sales and B2B go-to-market strategies. 00:03:32 - Thrill-Seeking Side of Sujan Patel Sujan Patel reveals his passion for thrill-seeking activities and shares a harrowing experience of jumping out of a crashing plane during a skydiving trip. His fearlessness and resilience tie into his entrepreneurial mindset. 00:09:48 - Challenges in Outbound Prospecting Sujan Patel addresses the current challenges in outbound prospecting, highlighting the low response rates for emails and the difficulty in reaching buyers, especially with the majority working from home. He emphasizes the need for adjusting email strategies to adapt to these changes. 00:13:16 - Important Strategies for Email Engagement Sujan Patel provides key strategies for improving email engagement, including the importance of personalization, unique copy, and minimizing links and tracking in emails. He emphasizes the need for emails to be tailored to 00:14:10 - Importance of Email Deliverability Sujan emphasizes the significance of the percentage open rate and optimizing against replies rather than clicks. He also mentions the importance of omnichannel outreach for sales effectiveness. 00:17:42 - Maximizing Email Volume Sujan discusses the optimal number of emails to send per day and the use of multiple email addresses and domain names to increase email volume while maintaining deliverability. 00:20:37 - Ideal Email Length Sujan recommends keeping outbound campaign emails between 50 to 75 words for optimal performance. He underscores the importance of brevity for higher engagement and shares his approach to using AI to streamline email content. 00:25:01 - Personalization Strategies Sujan delves into the significance of personalization beyond just using the recipient's name, highlighting the inclusion of job titles and industry-specific pain points. He also emphasizes the need for clear call-to-action and direct communication. 00:28:27 - Best Time to Schedule Calls Sujan shares his insight on the best time to schedule calls and the impact of the day of the week on email response rates. He provides practical tips for effective scheduling to maximize response rates. 00:28:43 - The Importance of Personalization in Email Outreach Sujan emphasizes the need for personalization in email outreach, urging the customization of emails for different segments of people. He stresses the importance of identifying pain points and addressing them in the emails to resonate with the recipients. 00:30:05 - Subject Line Length and Performance Sujan discusses the performance of subject lines, highlighting the shift from one to three word subject lines to longer ones in email marketing. He advises testing different subject line lengths and formats to find what resonates best with the audience. 00:34:08 - Tracking and Permission-based Emails The conversation delves into the issue of tracking and permission-based emails. Sujan expresses his frustration with the overuse of permission-based emails and emphasizes the importance of providing value to recipients. He suggests avoiding links in the first email and only introducing them in subsequent follow-ups after establishing initial engagement. 00:38:58 - Continuous Optimization and Testing Sujan advocates for continuous optimization and A/B testing from the start of an email campaign. He stresses the need for rapid testing and tweaking, making small iterations based on the performance of each batch of emails. Additionally, he discusses the impact of leveraging omni-channel approaches to increase engagement. 00:41:37 - Outbound Cadence and Touch Points The conversation explores the optimal length of an outbound cadence, with Sujan recommending a 45 to 60 day range. He emphasizes the 00:43:13 - Multi-channel Omni Channel Touch Points Sujan and Mario discuss the use of at least four different mediums to achieve successful sequences or cadences, with more than ten touch points being effective. 00:44:07 - LinkedIn Engagement Strategy Sujan shares his strategy for engaging with prospects on LinkedIn, emphasizing the importance of being a thought leader and utilizing multiple touch points before sending a connection request. 00:45:37 - Power of LinkedIn Follow Button Mario highlights the power of the follow button on LinkedIn and the importance of warming up prospects before sending a connection request, as well as the use of AI for social media posts. 00:49:59 - Flyposts AI and FlyEngage AI Sujan and Mario discuss the benefits of using AI tools like Flyposts AI for creating native content and FlyEngage AI for writing comments on LinkedIn, emphasizing the need for contextual relevance in social selling. Mastering Cold Email Strategies Effective cold email strategies are crucial for engaging with prospects in today's competitive sales landscape. Personalization, brevity, and value-driven content are key elements in crafting successful cold emails. Testing and iterating on different elements such as subject lines, email length, and call-to-action are essential for optimizing email engagement. Harnessing AI for Personalized Email Utilizing AI technology can enhance the personalization and effectiveness of cold emails. AI tools can analyze data to personalize emails based on recipient preferences and behavior. Automated AI responses can help sales professionals save time and improve engagement with prospects by providing relevant and timely information. The resources mentioned in this episode are: Connect with Sujan Patel on LinkedIn to learn more about his expertise in outbound sales and email deliverability. Download Mailshake to optimize your outbound sales cadences and improve your email deliverability. Explore Flypost AI to create native content for LinkedIn and engage with your audience effectively. Check out FlyMSG to save time and increase productivity with a free text expander and personal writing assistant. Watch The Dark Knight, Sujan Patel's all-time favorite movie, for some action-packed entertainment.
In 2015, Sujan Patel faced a common frustration: sales teams failing to follow up with prospects. His solution? Build a tool so effective that it turned into a successful company, Mailshake.In this episode, Alice Heiman talks with Sujan Patel, co-founder of Mailshake, about his journey from solving his own sales problems to building a successful bootstrapped company. Sujan shares valuable lessons learned over the past ten years.Here's what you'll discover:How Sujan transitioned from marketing to sales and founded Mailshake.The importance of pivoting and targeting the right audience.Building a community early for successThe benefits of product-led growth.Advice for CEOs on staying focused and differentiating in a crowded market.A Problem-Solver's BeginningSujan Patel, co-founder of Mailshake, didn't initially set out to create a sales engagement platform. As a VP of Marketing at a SaaS company, he discovered a significant gap in sales follow-up and engagement. "I needed a simple tool to make sure the sales team follows up. Humans, step aside; software, let's go solve this problem," Sujan recalls. His background in marketing led him to develop Mailshake to address his own sales challenges. "I took over the sales team with no real background in sales," Sujan shares. He realized that effective follow-up and engagement were missing, prompting him to create a solution.Building a CommunityInitially targeting marketers, Sujan quickly realized that salespeople were the primary users who benefited most from Mailshake. "We changed all of our branding and copy to focus specifically on the sales use case," Sujan explains. This pivot was crucial for the company's growth and product-market fit. His strategy involved building a community and sharing his journey with potential customers. "I built about a 50,000-person email list and updated them weekly on my journey," he says. This approach not only created early traction but also fostered a sense of involvement among his audience.Scaling the Sales OrganizationAs Mailshake grew, Sujan transitioned from handling sales himself to building a sales team. "I hired a sales assist first, which effectively doubled our conversion rate," he notes. This move allowed him to focus on the company's vision while ensuring that customers received the support they needed. Mailshake's product-led growth strategy enabled them to scale without a massive sales team. "We went from a team of 15 sales reps to a lean, mean five people," Sujan highlights. By focusing on simplicity and ease of use, Mailshake maintained high customer satisfaction and retention.Sujan's Advice for CEOsSujan emphasizes the importance of knowing your differentiator in a crowded market. "You need to have one thing that is your differentiator or what you're amazing at," he advises. By staying focused on their strengths and continuously improving their product, Mailshake continues to thrive.Action Steps for CEOsUnderstand Your Market: Regularly reassess your target audience and be willing to pivot based on feedback and market demand.Leverage Community Building: Engage with your potential customers early and often. Building a community can create loyal advocates and provide valuable insights.Invest in Product-Led Growth: Focus on making your product so good that it sells itself. Simplify the user experience and provide clear value.Scale Thoughtfully: Grow your team and processes in response to demand. Ensure each addition to your team aligns with your strategic goals.Sujan Patel's journey with Mailshake highlights the power of innovation driven by personal frustration and a deep understanding of market needs. To learn more about his strategies and insights, watch the full episode of Sales Talk for CEOs below.Episode DetailsChapters01:00 Introduction & Background02:17 The Origin of Mailshake06:55 Bootstrapping & Finding Product-Market Fit10:03 Early Growth Strategies15:09 Transitioning to Sales-Led Growth18:25 Challenges in Outbound Sales22:02 Focusing on Specific Verticals25:04 Current Organizational Structure29:27 Product-Led Growth and AI Integration36:06 Recommendations for CEOs39:34 Conclusion & Final ThoughtsAbout GuestSujan Patel is the co-founder of Mailshake, a sales engagement software used by 62,000 sales and marketing professionals. He also owns 4 other SaaS companies under Ramp Ventures. Sujan has over 20 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Cafepress and many other Fortune 500 caliber companies.Social Links Check out Sujan's website: https://mailshake.com/Connect with Sujan on LinkedIn: (35) Sujan Patel | LinkedInCheck out Alice's website: Alice Heiman | Sales Consultant and Strategist for CEOsConnect with Alice on LinkedIn: (35) Alice Heiman | LinkedIn
In this episode of Create Like the Greats, Ross Simmonds and Alessandra Colaci of Humans + AI delve into the world of AI and its vast potential in marketing. They explore how AI can elevate productivity and drive innovation in marketing strategies. They discuss various aspects of integrating AI into marketing practices, from harnessing existing data to overcoming resistance. Additionally, they delve into specific applications such as AI in sales, creativity, e-commerce, and content creation. Throughout the conversation, they highlight the importance of understanding AI's capabilities and embracing its role in shaping the future of marketing. Detailed Breakdown 1. Harnessing Existing Data for AI: Leveraging customer data, use cases, and personas can inform AI-driven decisions, enhancing marketing strategies through valuable insights. Chat GPT facilitates data conversations, enabling analysis and extraction of information based on natural language patterns, thereby improving insights. 2. Sales and AI: AI tools empower salespeople by enhancing efficiency, identifying the right contacts, and analyzing successful approaches for improved results. 3. Standing Out with AI: AI-powered marketing serves as a unique differentiator, augmenting human efforts to achieve greater success and productivity. Shifting from repetitive tasks to strategic and creative work is essential. AI can free up time for deeper and more meaningful endeavors. 4. Overcoming Resistance to AI: Resistance to AI often stems from fear or uncertainty, which can be overcome through education and understanding of its capabilities. 5. AI in Creativity: AI assists agencies in generating a high volume of creative ideas. Tools like Runway and Mid Journey enable image animation for creative projects. While voice-over tools enable storytelling, meditation audio, and creation of company spokespersons. 6. Mailshake's AI Content Creation: Mailshake offers AI-powered content creation tools for email marketing, emphasizing the importance of continuous improvement in outreach and marketing efforts. Resources: ChatGPT: chat.openai.com/ Midjourney: midjourney.com/ Runway: runwayml.com/ —
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Mark Colgan: Website: www.speakonpodcasts.com LinkedIn: https://www.linkedin.com/in/markcolganmarketing
Jason was a guest on Shake Sales Podcast hosted by the founder of Mailshake, Sujan Patel. In this episode, they talked about how to nail your cold calls in 2023. Connect with Sujan Patel and Mailshake. Check out the show notes, more free content, and get coaching at https://OutboundSquad.com
Mastering the Art of Business Success – Register HERE Ron Story Jr. was born and raised in East St. Louis, IL. He started his first business as a kid, collecting and recycling aluminum cans so that he could buy the toys he wanted. That drive to solve a problem in order to get the things that he wants continues today, just on a larger scale. Ron's mission is to help people become financially independent without sacrificing everything to do it. Many of the mistakes that entrepreneurs make, he's already made. Ron's businesses try to solve the two biggest problems that he believes most entrepreneurs have when getting started. Those problems are related to lead generation and closing deals. That's what he's spent his life doing, from age 21 to 34 as a financial advisor and the last 10 years as a consultant to software companies as he's traveled around the world. What problem do you solve? Ron's superpower is cold outreach. He is going to show us how to do that without experiencing any of the rejection that come with it. Show Notes: The first thing Ron did was to change his mindset about outreach. Realizing that all marketing starts as outbound can help relieve some of the pressure and alleviate feeling like a greasy salesman Automation can help you. Don't start and stop your automation. You can dial in and target your audience better than ever before because of the data available. This helps you get the right message in front of the right person at the right time. For those that say email is dead — Don't let your emotions get involved. Let the data determine if you should use email. 2 Things you need Look for email sales software: Woodpecker, MailShake, Outreach.com, Outplay, Breakcold (Not Mailchimp which does email blasts) Get your data source that is valid Then write your emails to send Ron will reach out to 500 people for you to show you how his method works. Go to pitchdb.com/calendar Ron Story Jr.'s Best Small Business Tip: No one has ever died because of cold outreach. So just get started and try. Don't attach the outcome to your personal ego. Connect with Ron Story Jr.: Website: ronstoryjr.com and pitchdb.com Podcast Gift – Ron's offer – schedule a call: pitchdb.com/calendar LinkedIn Facebook Instagram YouTube Clarity Navigator Discovery Session – Sign Up HERE Mastering the Art of Business Success – Register HERE Learn more about Gary's Mastermind group at goascend.biz/the-mastermind-solution
The trends and favored platforms in marketing have changed over the years but the principles remained the same. So what's working now in Marketing, and how do we take advantage of the opportunities of these new platforms? In this episode of What's Working Now? Katie talks to Sujan Patel of Ramp Vetures and the founder of Mailshake. Sujan tackles key elements in marketing and leveraging the power of word-of-mouth by way of current social media platforms to make a marketing funnel. Key Takeaways from this episode:Taking out the unnecessary steps and distractionsMaximizing word of mouth from aha momentsOn emotional triggers, monitoring the flow, and user feedbackTrends and opportunity costsLearning to say 'NO' more than saying 'YES'About Sujan Patel: A veteran SaaS marketing leader with 15+ years' experience, Sujan Patel has helped hundreds of companies – from emerging startups to Fortune 500 leaders – to create growth strategies that have generated massive increases in traffic and revenue. In addition to consulting work through his SaaS marketing agency, Web Profits Sujan owns and operates multiple SaaS businesses, including Mailshake and Right Inbox. Sujan got his start online in the early 2000s as an eCommerce founder. Despite his first site's eventual failure, Sujan was able to translate the lessons he'd learned about SEO and generating traffic to his second venture – the digital marketing agency Single Grain, which he exited in 2013 after growing the company's annual revenues to $3M+. He founded Mailshake – initially ContentMarketer.io – in 2015, and has since grown the company to 20+ employees and a sustained 2X year-over-year growth rate. Discovering his innate strengths of growing businesses by improving product, accelerating growth through marketing and sales, and creating brands that generate word-of-mouth interest drove Sujan to begin acquiring and developing B2B SaaS companies, such as Voila Norbert and Right Inbox. Having learned what it takes to succeed in SaaS business the hard way, Sujan has made it his mission to share everything he's learned throughout his career. His book, 100 Days of Growth, has sold 50,000+ copies over the last five years, while his blog and more than 100 conference presentations have given him a platform for sharing everything he knows. Outside of the office, Sujan is a dedicated husband, father of three, and adrenaline junkie who can be found racing cars and motorcycles at tracks around his current hometown of Austin, TX.Connect with Sujan Patel:LinkedIn: https://www.linkedin.com/in/sujanpatelWebsite: https://sujanpatel.com/ About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/ LinkedIn: https://w
Jed Mahrle joins us on this episode to share insights on mastering email outreach for building trust and driving engagement. He emphasizes the importance of earning trust with prospects through social content and provides strategies to make emails more engaging, personalized, and relevant. Salespeople will find this conversation highly useful as Jed discusses the power of permission-based outreach and the value of focusing on challenges that resonate with potential buyers. Jed Mahrle is an exceptional sales expert who embarked on a remarkable journey from having no sales experience or degree in 2019 to becoming the leading SDR at PandaDoc within a year. He scaled the team from 3 to 18 SDRs and 2 Team Leads, significantly contributing to PandaDoc's billion-dollar evaluation. Now at Mailshake, Jed is building the Outbound sales team from scratch. With a subscriber base of over 12k, his "The Practical Prospecting Newsletter" has become a go-to resource for sales professionals, showcasing his expertise and innovative strategies that yield tangible results and inspire success in the industry. Learn more about Jed by visiting his website and following him on LinkedIn.
In this episode joining Eric is Sujan Patel - Co-Founder of Mailshake.Sujan is a serial entrepreneur, who typically oversees Product and the GTM motion within the companies he launches.While Sujan typically wears many hats in his ventures, the ace up his sleeve is his personal brand - 40k+ followers on LinkedIn, 50k+ subscribers to his newsletter, and a team that publishes anywhere from 50-75 pieces of content per month.Tune in to find out Sujan's approach to personal brands, content and entrepreneurship in this value-packed episode of Chaos to Clarity. Highlights:00:00 Sujan & Eric's paths to entrepreneurship 05:16 The benefits of working on multiple projects simultaneously07:33 What verticals is Sujan currently working in14:13 What's Sujan's role in his ventures17:00 Customer-Facing Non-Negotiables20:11 Sujan's personal branding playbook24:56 How to build a personal brand29:37 Content engines for busy founders33:17 Top 6 ways to build a personal brand38:52 The Importance of short-form video41:08 How the attention economy brings in business Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com
Welcome to the highly anticipated season finale of "The Art of Social Media." Join us as we embark on a captivating journey through a series of enlightening moments shared by our honorable guests. Throughout their engaging discussions, these experts have generously imparted invaluable insights on mastering the social media landscape.
On today's episode of The Call Guys Podcast with Kevin Hopp and Ronen Pessar, Jed Mahrle, the Head of Outbound Sales at Mailshake, dives deep into cold emailing. Understanding the persona you are reaching out to is critical so you can "talk the talk" of your prospects.Jed shares their strategy which involves prioritizing the hottest leads who open their emails and messages the most and engaging them in phone outreach after. He also gives quick tips so your emails don't land as spam and other ways to improve overall deliverability.HIGHLIGHT QUOTESA good email focuses on only one problem in a sequence - Kevin: "If you want to have a good sequence, because it's obviously not just about one cold email, nobody really books a meeting off of one singular cold email and no other activities around it.""You have to break it down so that each email only focuses on one specific product or feature. And then that allows you to have a relevant sequence because you can focus on a new problem, a new feature for the rest of the sequence."Tips to increase email deliverability - Jed: "HubSpot has a really good article on this of like 400 words you should remove in your sequences. If you do that, immediately you should see your open rates go up a good amount. Another one is using a domain warming tool, so there's a lot of them out there.""But you can basically increase the engagement going on your email to make it look like to Gmail and Outlook that you have a better reputation, and as a result, you'll land in more inboxes. Removing links from your signature."Find more about Jed:LinkedIn | SubstackConnect with The Call Guys:Kevin Hopp | Ronen PessarHone the craft of outbound sales at Cold Calling 101.
This throwback episode of the Live Better Sell Better Podcast features Jed Mahrle, the Head of Outbound Sales at Mailshake. Every inbound lead was an outbound lead yesterday. Jed shares how he makes his emails relevant but not necessarily personalized using buying triggers, while KD discusses the 3 I's of Targeting: target low for Info, middle for Insight, and high for Influence.HIGHLIGHT QUOTESBuying triggers inform your messaging to your ICP - Jed: "Most of my messaging and the sequences in email campaigns that we build out is based around buying triggers. First of all, it starts with looking at who are our customers and why did they buy? Why are these inbound leads coming in? For example, oh, they just hired their first sales leader and now he came inbound and wants to look at our software. So that's like a buying trigger."You can find out more about Jed in the links below:LinkedIn: https://www.linkedin.com/in/outboundsales/Newsletter: https://jed.substack.com/Connect with KD in the links below:LinkedIn: https://www.linkedin.com/in/kddorsey3/Patreon: https://www.patreon.com/insidesalesexcellenceLive Better. Sell Better. is sponsored by our proud partner:Rocket Reach | rocketreach.co
How Maggie Blume of Mailshake uses email deliverability best practices to increase cold email engagement rates. -- Imagine this…you've just finished writing a great cold email. It's relevant. It's timely. It moves the soul (ok, slow down…) It's sure to get you a response. So you hit the send button with confidence and… * crickets * What gives?
Sujan Patel is the Founder of Mailshake, a simple email outreach and sales engagement software. He is also the Managing Director at Ramp Ventures, which buys, partners, and works with SaaS companies on revenue growth, product management, and operations. Sujan is a veteran SaaS marketing leader with over 16 years of experience. He has led the digital marketing strategy for companies like Salesforce, Mint, Intuit, and many other Fortune 500 organizations. In this episode… What does it take for a business to succeed in the Saas space? Sujan Patel has been in the SaaS industry for nearly two decades. He has encountered different challenges, overcame them, and learned valuable lessons. With the wealth of knowledge and experience he has gained in this space, Sujan now buys and partners with SaaS companies to help them scale and grow in revenue. Tune in to learn how you can also thrive in the SaaS world. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Sujan Patel, the Founder of Mailshake and Managing Director of Ramp Ventures. Sujan shares tips for successfully running multiple SaaS companies, lessons from past acquisitions, actionable strategies to make a company sellable, and more!
From the SaaStock 2022 Bootstrap Stage: Sujan Patel, Co-Founder at Mailshake, shares the 5 ways to identify, hire and retain rockstars for bootstrapped startups. Bootstrapped companies have a different DNA, a smaller budget and are competing with well funded startups or Goliaths. They have to do more with less. Sujan has bootstrapped 6 companies over the last 11 years and will share his secrets that will change your recruiting and hiring process forever.
In this episode #16, we are talking with Suan Patel, the co-founder of Mailshake (https://mailshake.com/), a bootstrapped sales engagement platform for modern sales teams with over 65k customers worldwide. Sujan talks about the challenges of finding product/market fit, the risks of getting feedback about the product only from people you know, and the tough decisions on the way to success.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group/Stay up to date: LinkedIn -https://www.linkedin.com/company/14790796Twitter - https://twitter.com/SaaS_group Website - https://saas.group/
Join AJ and Alex for another episode of Opt In! Snag a recap of our onDemand webinar on cold email engagement tactics in 6.5 minutes! Every message you send trains people to open or delete your next message. But more importantly, it trains them to view you as a trusted resource or as a nuisance. Ethan Beute said that
Pablo Gallego, Account Executive at Mailshake talks to Bruce Bignell about how Mailshake helps your run your cold email campaigns, its key features and how it integrates with Pipedrive. Mailshake helps you automate your cold outreach. They make it easy to connect with more prospects, book more meetings, and generate more sales. Covering: - Introducing Mailshake - How Mailshake & Pipedrive integrate - Best use cases for Mailshake - Top-tips for new users - Best-practices for advanced users Check out the Mailshake demo: https://youtu.be/DiLB6SOeitg Try Mailshake (30 day money back guarantee): https://mailshake.com Considering Pipedrive? Sign-up for a free 30-day trial here: https://www.pipedrive.com/?utm_content=copy_text&utm_medium=partners_program&utm_source=Evolve&utm_term=pdp-evolve Evolve are Pipedrive Elite Partners, helping our clients with implementation, consultancy, and training. Book a free Evolve consultation here: https://calendly.com/bruceatevolve/30min Our website: www.weevolvebusiness.com Discover more of the best Pipedrive apps: https://www.weevolvebusiness.com/best-pipedrive-apps --- Send in a voice message: https://podcasters.spotify.com/pod/show/evolve-pipedrive-podcast/message
The this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Sujan Patel, Co-Founder at Mailshake, who shares his how Mailshake moved upmarket from SMB to enterprise. Having founded Mailshake in 2019, Sujan also owns 4 other SaaS companies under the Ramp Ventures brand. Sujan has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Cafepress and many other Fortune 500 calibre companies. In this episode you'll hear:
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Mark Colgan: Website: www.speakonpodcasts.com LinkedIn: https://www.linkedin.com/in/markcolganmarketing
Jed Mahrle is the Head of Outbound Sales at Mailshake. In this episode, Jed talks about email deliverability best practices, and building outbound ICPs. Connect with Jed on LinkedIn here and Mailshake here. Resources mentioned in the episode: Show Notes Page Here are three more ways to get help with your prospecting: Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further. Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out. Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.
In today's episode, Brandon interviews Sujan Patel, co-founder of Mailshake.They discuss Mailshake's early challenges, including reducing churn, honing in on their ICP and identifying their positioning in the market. They also discuss businesses need to shift from quick growth to long term growth as the economy changes, and so much more.Tune in to a great conversation between two passionate founders with a lot of value in store!Check out Sujan Patel: Mailshake and LinkedIn Hosted on Acast. See acast.com/privacy for more information.
In this special episode of SaaS Origin Stories, Phil Alves brings you the Best Moments in SaaS from four big players in the SaaS space, Rand Fishkin, Co-founder of SparkToro; Sujan Patel, Co-founder of Mailshake; Alfonso de la Nuez, Co-founder and CVO at UserZoom, and Bryan Clayton, CEO and Co-founder of GreenPal. Guests at a Glance:Rand Fishkin is the Co-founder and CEO of SparkToro, a SaaS company providing audience research for its clients. Rand is also the former CEO and Founder of Moz and the author of Lost and Founder. He shares practical advice on how to build a sustainable and profitable business without tapping venture capitalists. Sujan Patel is the Co-founder and CEO of Mailshake, and he shares his experience and mistakes while building and scaling Mailshake and how to identify product market fit. Sujan is also a data-driven content marketer, Managing Director at Ramp Ventures, and a part-time Board Member of the Entrepreneurs' Organization. Alfonso de la Nuez, the Co-founder and CVO of UserZoom, shares his insights on delivering the best-in-class user experience that helps amplify your net retention rate. He is also the author of the bestseller The Digital Experience Company. Winning in the Digital Economy with Experience Insights. Bryan Clayton, CEO and Co-founder of GreenPal, joins the conversation to discuss how him and his co-founder turned a household errand into an incredibly successful SaaS business... while both working full-time.Key Takeaways:In this episode, we discuss the following:Audience research will be a game-changer in the next 10 yearsCustomer retention starts on day oneThe 80/20 rule for founders, i.e. be pretty good at everythingHow to create an excellent product-market fitRand Fishkin - Leading Through Sources of InfluenceMost customers won't care about your product in its early phases, though they will utilize a crappy product if it solves a problem they have. This conundrum persists because businesses benefit hugely from audience research since it clarifies which issues they should concentrate on or address first. Rand discusses the value of audience research, why you should know your audience thoroughly, and how audience research fits into a marketing strategy.The best way to influence the market is through audience research, which is SparkToro's bread and butter. It depends on knowing and spending time in the places where your target audience already hangs out, so you can understand and relate to them directly.We are laser-focused on building a unique product that solves the audience research problem and not diversifying into other areas - Rand FishkinSujan Patel - Finding the Right CustomerThe first 250 customers of Mailshake were from pre-launch marketing but needed help finding the product market fit. The product had a retention and activation problem, and people weren't using it successfully. Sujan was trying to solve these problems by talking with every new customer. Eventually, more salespeople started using it, so Sujan and his team decided to focus on them, rebrand, and improve their functionalities.Figure out how to remove noise first. But first, look at how to identify the noise. And again, you found a new customer. But who is the right customer? - Sujan PatelAlfonso de la Nuez - What Makes a Great User Experience?Retention is the holy grail for a SaaS business. You have to build a phenomenal onboarding and day-to-day user experience. Great UX design understands what the end user is looking for and exceeds expectations. When you deliver a great user experience, your customer will become your best salesperson and marketer.You only have one chance to provide a great first experience - Alfonso de la NuezBrian Clayton - Applying the 80/20 Rule to SaaSWhen you start a SaaS company, you need to be good enough at everything. That includes coding, product design, basic accounting, data science, and copywriting. Apply the 80/20 rule and invest your time to learn and get good enough at every skill. Then, hire somebody to do it.As a founder, you have to be 80/20 and good at about 30 different things - Brian ClaytonFor more interviews from the SaaS Origin Stories podcast, check us out on Apple, Spotify, or your favorite podcast player!
In this episode, I talk with Jed Mahrle, Head of Outbound Sales at Mailshake. We talk about email deliverability 101, the Steps to Ensure Your Emails Hit the Prospect's Inbox, how and why you need to use content to help your deliverability, how he improves his team open rate, and how you can switch your outbound approach from the “me driven” to “them driven”. Resources from the episode: The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2021 Follow Jed: His LinkedIn: https://www.linkedin.com/in/outboundsales/ His newsletter: https://jed.substack.com/ ---- For more prospecting and sales development tips, join 1'657 SDRs getting the newsletter here: https://sdrgame.substack.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sdrgame/message
The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators
Welcome to The Creator's Adventure where we interview creators from around the world, hearing their stories about growing a business. Today I am talking with Sujan Patel on how to grow multiple business ventures, how to be a good CEO and how cold emails can help you grow a business and gain more leads. Sujan is the managing partner at Ramp Ventures, he is mostly known as the co-founder of Mailshake, owner of other Saas companies such as RightInbox, Pick, and an agency called WebProfits. Aside from running 5+ companies, Sujan has invested in 10+ other business ventures and is a dedicated husband and father of 3. Learn more about Sujan Patel: https://sujanpatel.com/
Alessandra Colaci joined Mailshake as VP of Marketing in 2020. For two years now, she's been leading with an approach to keep things simple and smart. For Mailshake, keeping things simple is important. As a sales outreach tool, they're in a crowded market, so their strategy is to rise to the top with effective simplicity. They also have the advantage of being a marketing forward company with Sujan Patel as CEO. That's something Alessandra really values about her workplace. She tells us about that in the interview. She also shares what she's looking to next, dark social. Dark social a big buzzword right now, but Alessandra is already focusing on how leadership is going to need to change their approach to marketing as it continues to evolve and become more prevalent.Join us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Having the right content marketing stack is key to running successful content marketing campaigns and reach your marketing goals. On this episode, I talk about the 10 best content marketing tools that deserve a place in your tech stack. -=-=-=-=- Tools & resources discussed in this episode: [99signals Blog Post] 43 Best Content Marketing Tools to Level Up Your Content Game - https://www.99signals.com/best-content-marketing-tools/ #1 Semrush - Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/ #2 BuzzSumo - Sign up for a 30-day free trial: https://www.99signals.com/go/buzzsumo/ #3 GrowthBar - Sign up for a 5-day free trial: https://www.99signals.com/go/growthbar/ #4 Publer - https://www.99signals.com/go/publer-social-media/ #5 HotJar - https://www.hotjar.com/pricing/ #6 Beacon - https://beacon.by/ #7 Mailshake - https://mailshake.com/ #8 Similarweb - https://www.99signals.com/go/similarweb/ #9 Social Snap - https://socialsnap.com/ #10 OneStream Live - https://www.99signals.com/go/onestream-live-app/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
This episode of the Live Better Seller Better Podcast features Jed Mahrle, Head of Outbound Sales at Mailshake. Too much prospecting advice out there today say the same thing: “use this line” or “use this number” without it actually being relevant to the prospect you are targeting.Jed talks about prospecting in the modern day. He shares deep insight on how to become more relevant and memorable to your clients. He also discusses implementing effective systems and building out the whole process for success. HIGHLIGHTSCommon mistakes when generating pipelineUsing your prospects' language in your messagingRelevance VS personalizationLooking at inbound data to help outbound processes QUOTESJed on a powerful practice you can do when prospecting: "Take time to really study your ICPs. Study the deals that have come inbound. Study your customers and really break it down and figure out who you're having the best conversations with and what are their pain points?"Jed on becoming relevant without focusing on personalization: "We spend a lot more time in the front end breaking it down by buying triggers. So that's what relevance means to me is that we spend more time in the front end, breaking up our lists, target accounts, and buying triggers, and loading them into sequences and campaignsJed recalls a noteworthy tip from his manager: "When I first started as an SDR, my manager told me every inbound lead was an outbound lead yesterday." You can find out more about Jed in the links below:LinkedIn: https://www.linkedin.com/in/outboundsales/Newsletter: https://jed.substack.com/ Live Better. Sell Better. is sponsored by our proud partners:Vidyard | vidyard.comDooly | dooly.aiChili Piper | chilipiper.com
The best SaaS businesses starts with trying to solve a problem for a specific customer persona. Though your product might be good, it might not fit the the ideal customer persona right. So what can you do about it?Listen to this episode of course…Sujan Patel, Co-Founder of Mailshake, joins the conversation to discuss his experience and mistakes building and growing Mailshake and how to identify product market fit.Sujan is a data-driven content marketer and entrepreneur. He is also the Managing Director at Ramp Ventures, a part-time Board Member of the Entrepreneurs' Organization, and the GM and Co-Founder of Web Profits.In this episode, we discuss:How to find the right customerBuilding and growing MailshakeHow Mailshake helps sales reps?How Sujan learns from his mistakes
Knowing the tools (and listening to the boss) helped Jed Mahrle go from a front-line rep to a global sales development executive. He cold-called when he started because that's what his boss wanted, but also developed more sophisticated approaches to generating sales, including deeper looks into data. Today as head of outbound sales for sales engagement software company Mailshake, he encourages account executives to engage end-users on LinkedIn, find out their needs, and consider how they can be addressed. “If you're genuine, it's free information you can take to the decision makers,” Jed says. Hear Jed and Morgan discuss how they wring the most value out of the information that's available through the Salesforce platform. Interested in connecting with Jed on LinkedIn? https://www.linkedin.com/in/outboundsales/ (https://www.linkedin.com/in/outboundsales/) https://jed.substack.com/ (https://jed.substack.com/)
In the second part of this two-part episode, we're joined by Sujan Patel, Co-Founder at Mailshake and MD at Ramp Ventures. Sujan explains how to leverage content for social media marketing, and discusses how to achieve repeated success with marketing strategy by recognizing the differences between various marketing channels. He shares the significance of personal branding in acquiring prospects and talent for brand growth. Finally, Sujan emphasizes the importance of repetition in developing long-term brand influence.
In part one of this two-part episode, we're joined by Sujan Patel, Co-Founder at Mailshake, and MD at Ramp Ventures. Sujan talks about how much has changed in digital marketing over the last two decades. He explains how the introduction of new advertising channels such as social media, influencer marketing, and remarketing have saturated the market and made it more competitive, and why a cohesive approach, such as laser targeting, is vital for a new brand to succeed.
In this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google. -=-=-=-=- Tools & resources discussed in this episode: [Blog post] 15 Common SEO Mistakes to Avoid - https://www.99signals.com/common-seo-mistakes/ Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/ Free and Paid WordPress Caching Plugins - WP Fastest Cache, WP-Optimize, W3 Total Cache, WP Rocket ($49/year) BuzzSumo - https://buzzsumo.com/ FindThatLead - https://findthatlead.com/ Mailshake - https://mailshake.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message
The Deep Wealth Podcast - Extracting Your Business And Personal Deep Wealth
"Be confident in the decisions that you're making with the information that you have at the time" - Mark Colgan.Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of in B2B sales, marketing, and recruitment.Mark currently splits his time as co-founder of Speak On Podcasts, mentoring B2B startups via GrowthMentor and ScaleWise, the Product Onboarders, and coaching 100's of SDR's through his Outbound Prospecting course via The Sales Impact Academy.He's a Techstars 18' Alumni and a regular speaker within the B2B SaaS industry. His work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM, and Baremetrics to name a few.Mark currently lives and works from Lisbon is addicted to traveling and exploring new cultures in places. You'll often hear him saying "por que no?" why not to anything that sounds fun or gets the heart racing like wingwalking, skydiving, and paramotoring.Please enjoy! Click here to subscribe to The Sell My Business Podcast to save time and effort. SELECTED LINKS FOR THIS EPISODESpeak On Podcasts websiteThe Deep Wealth ExperienceFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy Call Did you enjoy this episode of The Sell My Business Podcast? Please leave a review. Reviews help me reach new listeners, grow the show, and continue to create content that you'll enjoy.Please click here to leave a review on The Sell My Business Podcast. This podcast is brought to you by Deep Wealth. Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. After all, how can you master something you've never done before? Are you leaving millions on the table? Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event. Click here to book your free exploratory strategy session.Enjoy the interview!
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100's of SDR's through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He's a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. Most passionate about We are building an agency, which is completely remote. And we're in the podcasting world. We help people secure interviews on relevant podcasts so they can get their brand message out there and build awareness about that. Mark's career and story I studied marketing at university, but as part of my degree, we had to work for one year in a company. I actually got a job in recruitment and I did so well in that year that I was invited back to the company once I graduated. I spent the first two to three years of my career in recruitment, working for some of the largest recruitment companies. I started to teach myself digital marketing because it was all very new back then. I managed to get a role in a separate company as the first digital marketing person. So, I got very good at implementing CRMs and marketing automation, as well as a lot of the technology and putting that all together. I realized, once I was traveling, that I didn't really want to go back to a nine-to-five job. I enjoyed the freedom. And I enjoyed the ability to be able to travel and work from wherever I wanted. So, I set up my own consultancy, focusing on HubSpot CRM and marketing automation, all of the things I love building together – building things and putting them together. I managed to be invited to work for a company as their chief revenue officer, which meant essentially that I was looking after marketing sales, customer success, and product. In this case, the product was the service. I did that for just over a year which brings us up to June 2020, when I left that company to start speaking on podcasts. This is the agency that I currently focus and spend most of my time on now. Best advice for entrepreneurs I'll split my answer into two parts, but it's pretty much the same answer: Focus on the customer. What I mean by that is to really understand who it is that you are going to be working with. What are their problems and their challenges, and can you build a solution to help them overcome some of those challenges and problems? The second part is to then think about distribution. What I mean by distribution is how you can get in front of as many of those ideal customers, whom you've defined, as possible. The biggest, most critical failure with customers My most critical failure would be not focusing on the client delivery part of the business. It's one thing to market and sell to people. It's another thing to actually deliver on the promise that was sold. I've been in situations where I wasn't focusing on that because it wasn't really supposed to be part of my job, but then I noticed that a lot of customers were becoming unhappy after they started working with the company I was working for. Biggest success with customers At the company that I was working for at the time, we provided data for customers to use in their own sales process, so their outbound sales process, but they had very poor messaging or...
How do you make the leap from identifying a great business opportunity, to forging a path for yourself in that particular industry? As a young entrepreneur, Sujan Patel quickly identified that SaaS businesses were growing at an astonishing rate, and made it his mission to break into the space. Fast forward to today, Sujan is the founder and owner of multiple SaaS businesses, including Mailshake, an email outreach tool that helps turn cold prospects into warm leads. In this episode, Sujan guides us through the ups and downs of his entrepreneurial journey and shares the inspiration behind Mailshake, the catalyst for his SaaS success. He shares his expert insights and growth tactics for how to stay competitive in an ever-evolving industry. According to Sujan, “Everyone talks about this silver bullet of growth, but there's no one silver bullet. It's all compounding effort. You find one lever and you pull it and it works. Then you find ways to scale it and keep trying to find more. It's just consistency, time, and testing.” As a veteran marketer, Sujan dives into how to build a moat around your business to protect it from competitors, and how to build a word-of-mouth engine that will boost your sales and brand identity. He also explains why he moved away from building businesses into buying established businesses instead. If you're an aspiring SaaS entrepreneur, you don't want to miss out on this roadmap to creating a sustainable and scalable SaaS business! Topics Discussed in this episode: Sujan walks us through how he ended up becoming a SaaS founder (02:16) The evolution of the Saas industry and where it's headed (07:25) The inspiration behind Mailshake (12:09) The obstacles Sujan faced when trying to get Mailshake off the ground (16:31) The framework Sujan developed to successfully launch new SaaS ventures (19:57) Why Sujan transitioned into buying SaaS businesses instead of building them (23:13) Why a word-of-mouth engine is such a powerful marketing tool (28:14) The biggest myths and misconceptions within the SaaS industry (35:55) How to navigate the future of the SaaS industry safely (39:47) The lessons Sujan learned while writing his book, 100 days of Growth (43:59) Sit back, grab a coffee, and discover the framework for building a powerful SaaS portfolio.
Meet Alessandra Colaci, the VP of Marketing at Mailshake, an email automation and sales engagement platform that helps people make great first impressions with their prospects at scale through cold outreach. Alessandra's 15-year digital marketing career spans from B2B SaaS to B2C eCommerce.In this episode, you'll hear about a LinkedIn initiative Alessandra has led for the last six months that not only gets her employees involved, but also excited about posting valuable content for their audience. You'll learn what successful posting looks like, why it's important to have an internal advocate on every team you want to activate, and the tangible and intangible results obtained from this initiative. Enjoy!Notes- 01:40 Reaching People Who Haven't Opted In- 02:10 Engaging With the Sales Audience on LinkedIn- 03:05 Enabling Employees To Post on Their LinkedIn Profiles- 06:00 Activating and Encouraging New Sales Hires To Post- 06:45 What Successful Posting Looks Like- 07:55 LinkedIn Training and the Ideal Posting Frequency- 10:20 The Benefits of No Posting Expectations or Guidelines- 11:35 Intangible Benefits From This Initiative- 16:00 Data-Focused Marketers and the Dark Funnel- 19:30 What's Next for This Initiative- 21:10 Leadership Challenges: Deeply Understanding the Audience- 22:20 Lightning Questions
Sujan is the founder of Mailshake and knows a few things about outbound sales. Sales shouldn't be scary. He covers 3 different strategies for leading sales as a founder, and offers some tips on how to maximize your conversions without burdening your in house resources. Fill out the State of Independent SaaS report now at stateofindependentsaas.com and be entered into a drawing for a VIP MicroConf Growth US pack, including a ticket to the conference, up to $750 in airfare, and accommodations during the conference!
Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100s of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. He's a Techstars 18 Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics, to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You'll often hear him saying por que no? (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring. What you'll learn about in this episode: Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on the podcast thought leadership niche What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms Resources: Website: https://speakonpodcasts.com/ Book a call with Mark and his team: https://speakonpodcasts.com/strategy LinkedIn: www.linkedin.com/in/markcolganmarketing/ LinkedIn: www.linkedin.com/company/speak-on-podcasts/ Twitter: @MarkOnPodcasts
Welcome to 3-Minute Marketing, where we talk to leaders in the growth & performance marketing space & hem down their best insights to create the highest value-per-minute marketing podcast on the planet. My guest Sujan Patel is a serial entrepreneur & brilliant growth marketer. As Co-Founder at Mailshake, he's helping companies leverage the power of […]
Welcome to 3-Minute Marketing, where we talk to leaders in the growth & performance marketing space & hem down their best insights to create the highest value-per-minute marketing podcast on the planet. My guest Sujan Patel is a serial entrepreneur & brilliant growth marketer. As Co-Founder at Mailshake, he's helping companies leverage the power of The post How Marketers Can Use Automated Email to Crush Their KPIs with Sujan Patel appeared first on WebMechanix.
Sujan is the founder of Mailshake and knows a few things about outbound sales. Sales shouldn't be scary. He covers 3 different strategies for leading sales as a founder, and offers some tips on how to maximize your conversions without burdening your in house resources. Fill out the State of Independent SaaS report now at stateofindependentsaas.com and be entered into a drawing for a VIP MicroConf Growth US pack, including a ticket to the conference, up to $750 in airfare, and accommodations during the conference!
In this week's episode of the eCom Ops Podcast, Nobert Strappler is joined by Luiz Centenaro, Head of Sales at Mailshake. They discuss the difference among newsletters, sign-ups, and cold email marketing strategies, key fundamentals of creating an email marketing strategy for eCommerce, and tips on increasing email marketing response rate.
On this episode of the Agency Builders Podcast, Andre and Christian sit down with Sujan Patel, founder of Mailshake. In this episode, Sujan dropped value on: - Why multichannel outbound prospecting is the future - His philosophy of sticking to something for 10 years or it isn't worth it - Becoming the "go to" brand for cold email by hosting content and building a strong community --- If you're looking to build your own agency, you'll need a lead generation system in place to generate a consistent stream of sales calls. The team at KnowledgeX is here to help! You can learn more about our Pay-Per-Call lead generation system by visiting our website here: https://www.knowledgex.us/ --- Contact Sujan: Twitter: @sujanpatel Website: sujanpatel.com --- Contact The Hosts: Andre: andre@knowledgex.us Christian: christian@knowledgex.us Twitter: @andrehaykaljr Website: www.knowledgex.us --- P.S. Be sure to subscribe on your favorite podcast listening platforms so you don't miss new episodes dropping every Thursday!
Alessandra Colaci is the VP of Marketing at Mailshake, is an easy-to-use sales engagement platform for turning cold prospects into warm leads. Brett and Alessandra discuss the golden ratio between SEO and brand content, the 80/20 rule, and the benefits of engaging in Slack communities and building one to one relationships with marketers online.0:00 Intro 0:58 Conversation with Alessandra 2:47 Mailshake 6:15 Golden ratio between SEO and brand content 9:38 Growing marketing team 11:11 Future proofing and cross functional collaboration 15:13 Partner marketing role 17:55 Enablement and retention 23:20 Building relationships online 30:40 Goals for next year 32:10 Connect with Mailshake 32:54 Outro Join The JuiceFollow Alessandra | Twitter | LinkedIn | MailshakeFollow Brett:| Twitter | LinkedIn
How to create amazing content like Mailshake? In this episode, I am hosting Alessandra Colaci, VP of marketing at Mailshake Alessandra will talk about: How to create amazing content Where to find your audience How to find the right content mix
Sujan Patel In his 14-plus years as a marketer and entrepreneur, Sujan Patel has helped hundreds of companies boost online traffic and sales and strengthen their online brand reputation. Patel is the co-founder of Web Profits and Mailshake. Some of the topics we cover in today's episode include; Sujan's entrepreneurial journey. The obstacles he's incurred along and his inspirational founding and growth of Mailshake. How to empower customers, and also turning to CX as an alternative to marketing. Solving customer problems by understanding friction points in their purchase journey. Getting to the root cause of major operation blocks in your businessWhat to do and what not to do when designing products or services. Connect with Sujan Linkedin - https://www.linkedin.com/in/sujanpatel/ Twitter - https://twitter.com/sujanpatel?lang=en YouTube - https://www.youtube.com/c/sujanpatel Website - https://sujanpatel.com/
Alessandra Colaci, the VP of Marketing at Mailshake joins the podcast. We discuss why you shouldn't be following marketing playbooks word for word, how to replicate relevant principles from other companies, how to identify what marketing will resonate with your buyers and much more.
Sujan is the managing partner at Ramp Ventures which are the makers of Mailshake, VoilaNorbert.com, RIghtinbox.com, and other sales & marketing SaaS companies. In this interview, we talk to him about Mailshake, his insights on where the no-codes pace is headed, some of the most pertinent questions about bootstrapped startups, the sales tech and HR tech space, and much more. When and why he decided to double down on Mailshake What sets Mailshake apart from other sales engagement platforms Where is the market for no-code tools headed? The hockey stick-like growth and the transition to growth hacking Personal branding and the opportunities it holds for founders Markets, a zero-sum game?
Being bootstrapped doesn't mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He's built an 8-figure SaaS company without taking on any funding!In episode 148, you'll learn how Sujan:1. Successfully rebranded ContentMarketer.io to Mailshake2. Drove 100k+ organic visitors with content marketing3. Generated 40% of new signups for Mailshake from referralsSponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2's top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you're ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★
Welcome to the Kickstart Commerce podcast where we share search marketing and domain investing strategies to help grow your business. In today's episode, our guest is web designer turned domain investor Leanne McMahon. Today Leanne and I discuss: Finding a place under the sun and how she's making a name for herself in the domain industry sifting through domain sales data. Next, Leanne and I chat about how web design, search marketing, and customer service roles intersected with her first attempt to flip domain names via Flippa. We then peek into Leanne's outbound toolbox to discuss MailShake, and how she's used it to dial in and perfect her sales through rate outbounding hand-registration domains. Leanne also reveals and discusses a list of 4,000+ available one-word, dictionary .com domains with GoDaddy estimated value in tow. In closing, don't forget to subscribe as you enjoy this week's episode via iTunes, GooglePlay, Stitcher, or however you desire to listen.
When you talk about growing SaaS companies fast, the most important trait of founders is to focus on team building Process execution, Scale at Pace & Use OKRs to grow existing business. Listen to this amazing interview with Sujan Patel CEO, Mailshake to know how he manages multiple companies as a founder efficiently and also how do we focus on the right opportunities for achieving their goals? Visit our Website: www.fitbots.com Follow us on LinkedIn Twitter Facebook
This episode of the Unbottleneck Podcast is all about email outreach and copywriting. Who better to join Steve Wiideman than Sujan Patel of Mailshake! About Our Guest: Sujan Patel Sujan Patel is the managing partner at Ramp Ventures and a veteran of SaaS marketing with over 15 years of experience under his belt. He is […] The post Shop Talk: Outreach & Email Copywriting with Sujan Patel appeared first on Wiideman Consulting Group.
In this episode of B2B Growth, James Carbary and Dan Sanchez talk to content marketing genius Sujan Patel, co-founder of sales engagement platform Mailshake, about how he built and grew his career with content marketing. They also talked about: How he got into content marketing Content marketing strategies he’s experimented with Lessons he’s learned on SEO How he finds and works with influential practitioners What he’s currently working on
Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech each week.This week's episode was written by Sujan Patel: a respected SaaS marketing leader with over 15 years of experience in the industry helping companies like Salesforce, Turbo Tax, Sony, and Mint create successful growth strategies.In addition to his marketing consulting work, Sujan owns and operates multiple SaaS businesses, including Mailshake and Right Inbox, so he knows more than most what it takes to grow a successful SaaS business. In this article, Sujan explains why upselling is crucial to SaaS growth and gives us 6 easy-to-implement lessons on how to upsell and speed up your time to profitability.Listen to the episode now, or read the full article: 6 Upselling Lessons for a Successful SaaS Company "Used properly, upselling – selling a more expensive tier of service or additional add-on features – is a win-win scenario for company and customer. Treat it like the retention, revenue, and happiness tactic that it is; find ways to make your service better and more powerful for them. They’re happy. You’re happy.As an added bonus, it’s actually easier to sell to an existing client than it is to a new one. How often does that break in our favor?Put simply: upselling speeds up your time to profitability..."To read the rest of Sujan's article, click here: 6 Upselling Lessons for a Successful SaaS CompanyTech Out Loud is brought to you by Process Street, a free way to manage playbooks and processes for your team, and Sound Advice Strategies, the leading service for podcast setup, production, marketing, and editing.Voted the #1 BPM software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift
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In today’s episode of the Salesman Podcast, our host Will Barron speaks with Sujan Patel. He is the founder of Mailshake and he’s been on the show a couple of times. Today, we discuss e-mails, cold emails specifically, and how to breathe through the noise. We also touch on what’s going to happen in the […] The post #698: How To CRUSH Cold SALES EMAILS In 2021 With Sujan Patel | Salesman Podcast appeared first on Salesman.org.
Sujan is owner of MailShake, RightInbox, Pick, Voila Norbert, WebProfits Agency. You have a wife, 3 kids, run 5+ companies, you're invested in 10+ more, drive sweet supercars and race motorcycles. 0:00 - 00:47: How many SaaS companies do you own? 01:48 Do you have a CEO of all these companies? 02:41 Are all these companies along the same vein? 04:34 Do you start these tools yourself or buy them? 08:22 Do you use investors to buy these companies? 12:30 Do you have an office? 19:13 What is the primary way you market your companies? 23:30 Have you noticed SEO changing in recent years? 28:04 Do you place any importance on video? 31:23 What importance do you place on social media? 35:41 - Why are emails so powerful? 37:48 How cold emails change over the years? 41:06 Where does SujanPatel.com's revenue come from? 42:18 If you were a newbie, would you start a blog today? Topics we cover in this awesome interview: SAAS COMPANIES: • How many SaaS companies do you own? • Do you start these tools yourself or buy them? • How do you run them….like do you have a bunch of Indian dudes somewhere working on this. • How do you think about what to get into? You just look for something profitable and try? CONTENT MARKETING AND SEO: • One of your primary ways you market your SaaS companies is Content Marketing on all of them. Is that true? • Have you noticed SEO changing in recent years? • What important do you place on videos? • What important do you place on social media? EMAIL: • Why are emails so powerful? Still seem to be the backbone of all companies. • Why is an email newsletter so powerful? • What do you think of SubStack? • Has reaching out via email changed at all? MailShake knowledge. • What email service do you use or recommend? Infusion → ConvertKit. Like Apple products comparison. BLOGGING: • SujanPatel.com blog generates over $1 million in revenue a year. That comes from the 20 to 30 leads I get per month for consulting engagements. • If you were a newbie would you start a blog today, or just an Instagram or Twitter? MAKE A MILLION: • Sujan Patel goes broke. He needs to make a million bucks in the next year or two. What would you do? Start a SaaS? Sell a product? • What do you think people miss going to the next level. Like me, what do you see I'm not doing. LIFE: • Why don't you go the full on Tai Lopez route and brag about stuff more? • How do you juggle the dad thing? • Hiring yourself out? You spoke about this years ago, how did that go? • How do you schedule your time? Follow Guest:
Sujan Patel, Co-Founder of Mailshake, shares how one of his agency customers took a complex financial product with high churn and created incredible wins in new business, onboarding, and retention, all with a microtool offer strategy.
Sujan Patel, Co-Founder of Mailshake, shares how one of his agency customers took a complex financial product with high churn and created incredible wins in new business, onboarding, and retention, all with a microtool offer strategy.
In this episode, Tom is joined by Geoff Atkinson, CEO of Huckabuy Sujan Patel the Founder of Mailshake: an SEO SaaS. They discuss perhaps the greatest SaaS cold email of all time, how Huckabuy are getting customers today and why SEO is so crucial in B2B SaaS.
In this episode, Sujan Patel returns to perform a LIVE growth strategy session for bCast... he did little to no prep and still managed to produce 4 BIG potential growth strategies for our new podcast hosting SaaS.
Sujan Patel is a veteran marketer and entrepreneur who has effectively used email to grow multiple businesses, which include three sales and marketing tools specifically focused on email. In this episode, he shares helpful tips for cold email outreach, how he has grown his own email newsletter that has over 50,000 subscribers, and his view of how to balance value-based content with promotional offers. Key Points From This Episode:Sujan's three companies are all focused on email. You'd build the list on Voila Norbert and you'd send it through Mailshake and you'd probably continue with the conversations with Right Inbox.Cold email outreach should be brief, clear, and really think about how your email will solve the reader's problems. Be unique with your email newsletter, find your own angle, and focus on the value or entertainment you can offer. Subscribe to the newsletters of top companies and see what they are doing and implement the practices that you like and feel are successful. Send an email when you have something relevant to say. The value to ask ratio should be the value you provide versus something you're taking or asking of needs to be the value needs to be significantly greater. The greater the value ratio to what you're doing, then the better the results you're going to have. Tweetables:"My biggest pet peeve is when people forget that when you have a real-life conversation with somebody, that's pretty much the bar for what you should be having all the other forms of communication be like." @SujanPatel (00:01)"Use everything people are doing successfully in your space or the successful people are doing in your space as inspiration, but be unique, figure out what you can do those others cannot." @SujanPatel (05:49)"Send an email when you have something to say, but also make sure you have something to say enough to be top of mind or relevant." @SujanPatel (12:44)Links Mentioned in Today’s Episode:Sujan Patel on LinkedInSujan Patel on TwitterMailshakeRight InboxVoila NorbertSlackZendeskBillShopifyScott GallowayMorning BrewThe HustleWall Street Breakfastrasa.io
In this episode, Tom is joined by Sujan Patel the Founder of Mailshake: a SaaS that builds sales outreach cadences with email, phone, and social in as little as 5 minutes. Tom asks Sujan about how he manages the growth of Mailshake whilst also running an agency, how they grew the Mailshake blog to 300k sessions and how to get BIG backlinks.
Houston Business Growth Podcast Host: Brian Webb Episode 5: HACK: Use Gmail To Get More Leads — $110,000 Case Study _____________________________________________ Description: LISTEN TODAY, as the host, Brian Webb, discusses how you, like most business leaders, might be unaware of how much more you could be leveraging your very own Gmail account, paired with other power boost third-party apps, to grow your business and generate more leads. ____________________________________________ Helpful Links: Gmass: https://www.gmass.co/ MailGun: https://www.mailgun.com/ Mailshake: https://mailshake.com/ Nine Word Email Strategy: https://www.hatchbuck.com/blog/implement-9-word-email-marketing/ Dean Jackson: https://www.youtube.com/watch?v=wfnwrw-axYw Digital Marketer: https://www.digitalmarketer.com/ _____________________________________________ Podcast Sponsored By: SERVPRO® Disaster Recovery Team Houston Find and Follow our Sponsor, SERVPRO® Disaster Recovery Team Houston Web: www.disasterrecoveryteamhouston.com Linkedin: https://www.linkedin.com/company/servpro-disaster-recovery-team-houston/ Facebook: https://www.facebook.com/SERVPRO9734 Intro Video: https://youtu.be/YH1GXKrRUTU _____________________________________________ Connect w/ Brian Webb Web: https://cmo.webbmarketing.solutions/ Linkedin: https://www.linkedin.com/in/thebrianwebb/ Facebook: https://www.facebook.com/thebrianwebb Instagram: https://www.instagram.com/brianwebb/ ____________________________________________ Click on this link for a full transcript of the podcast: _____________________________________________ Like what you hear? Want to Subscribe? Connect with Houston Business Growth Podcast on Apple Podcasts - Subscribe and leave us a review. Your participation helps us grow and reach more business owners and leaders just like you. _____________________________________________ Transcript: Brian Webb: Hey there everyone. Welcome to the Houston Business Growth Podcast. I'm your host, Brian Webb. This podcast is designed for entrepreneurs, just like you, that want to grow your business faster and make better decisions with fewer regrets. We're here to help you grow by bringing you tools, tips, and tricks, along with success stories and industry expert interviews that will help you to grow your business and your team while helping you to avoid the pitfalls and mistakes that cost you so much money and wasted time. With no further ado, let's jump into today's episode. Brian Webb: Like most business leaders, you might be unaware of how much more you could be leveraging your very own Gmail account, paired with other power boost third-party apps, to grow your business and generate more leads. You can achieve 100% personalized one-to-one email conversations and fully automated follow-ups with Gmail. Case Study Nitin Chhoda sends 4,000 emails daily and achieves a 30% open rate, 1,200 opens daily, with a 6% click-through rate (CTR), resulting in approximately 72 clicks per day. His appointment booking rate climbed to nearly 10%, resulting in an average of 7 appointments daily. He closes roughly 10% of those appointments, delivering an average of 1 new client every day. Secret Sauce His secret sauce is a Google Chrome plugin called Gmass. You can use Gmass to send automated personalized follow-up emails through Gmail. If your recipient clicks on a link in the email, they will be added to a drip automation sequence to take their prospect through an indoctrination sequence. You can literally use Gmail’s servers with a sending limit of 2,000 emails per day. Or you can use your own email server with a service like Mailgun, which has no sending limit. Mailshake is another viable option. This is a great way to set up appointments with your B2B leads. This could also be an effective hack for mastermind businesses and high-end ($1k+) sales. Brian Webb: Today's episode is brought to you by team Meacham at SERVPRO Disaster Recovery Team Houston. Whether you know it or not, your business needs an emergency response plan. We see it on the news all the time, another business owner who experiences tragic loss due to fire or extreme storms like hurricanes or flooding. And we all hope it will never happen to us. But research shows that up to 50% of all businesses shut down after a major disaster. And if the property damage isn't bad enough, the business downtime and loss and revenue only makes it worse. So should your business be devastated from a fire flood or storm damage, how do you minimize the downtime and frustration of getting back to normal as soon as possible? Brian Webb: Here's the answer. You need an emergency response plan. How do you achieve this? It's easy and it's free. Once you reach out to SERVPRO Disaster Recovery Team Houston, one of their ERP specialists will set up a time to meet with you or someone from your team. When the specialist shows up, they will walk through your facility with you and make a concise profile document for your business, outlining all of the critical information like where the electric water and gas shut off valves are located, along with the priority areas of your business and the primary points of contact. Brian Webb: Wouldn't you prefer that when someone does show up to assist you in a time of crisis, that they already know what to do, where to go, whom to call and how to get started? Of course, you would. Additionally, imagine getting VIP service like three-hour priority response time when you call and the work begins on arrival to bring your business back to normal, as quickly as possible. Brian Webb: Before the SERVPRO Disaster Recovery Team Houston even shows up, they already have photos of your facility, they know where to park and exactly who they should be dealing with. And guess what? It's free. No contracts, no catch. You really need to get this taken care of today. You want to be prepared in the event your business does experience fire, water, or severe storm damage. To make this happen, simply call the SERVPRO Disaster Recovery Team Houston office at (281) 419-9796. Or even easier, simply text ERP to (832) 713-6881 and one of their specialists will reach out to you right away. Brian Webb: We hope that you never experience a disaster that adversely affects your business. But if you do, don't you deserve to know that you can worry less by knowing that you're in the best hands possible? Of course, you do. Again, call (281) 419-9796 or simply text the letters ERP to (832) 713-6881. You'll be so glad you did. Brian Webb: Bonus Tip: Nine-Word Email Strategy Consider leveraging a Nine-Word-Email Strategy, made famous by Dean Jackson. Jackson’s nine-word email strategy is when an email is sent to a disengaged audience using only the 9 following words. ‘Are you still looking to buy a new house?’ Your email could actually be 8 to 11 words. The point is to be direct and to the point. The following variations could also work. CPA Firm: ‘Are you still struggling to properly manage your books?’ Business Consultant: ‘Did you ever resolve that problem we discussed?’ Marketing Agency: ‘Are you still wanting to grow your business?’ Case Study 2 Digital Marketer, a marketing education company based in Austin, Texas, recently shared their own experience by leveraging their use of Jackson’s nine-word email strategy. Emails Sent: 2,620 Open Rate: 43% (Remember, this was sent to a disengaged audience.) Response Rate: 28% (293 people) Meetings Booked: 108 (36%) As a result, 17% of Digital Marketer’s email recipients became sales qualified leads, with 11 closed deals at $10k each. One simple email. $110,000 in new revenue was generated. Takeaway Consider using this strategy periodically (monthly, quarterly, semi-annually) to re-engage your lead audience and grow your business. Either put this strategy as a recurring task on your calendar so you never forget. Or consider using a marketing automation tool to achieve the same result — set it and forget it. Go and make 2021 the best year ever. Keep growing and keep going. _____________________________________________ Tags: Houston Business, Houston Business Growth, Houston Business Growth Podcast, Brian Webb, Entrepreneurs, Houston, sales, marketing, leadership, Servpro, Randy Meacham, Susan Meacham, Disaster Recovery Team Houston, Extreme Team Meacham, Email Marketing, Gmail
Sujan is a data-driven marketer and entrepreneur & Co- Founder of Mailshake where they help people have more conversations, qualify more leads, and close more deals through Email. Sujan is also the managing partner at Ramp Ventures where he manages 8 SaaS companies including Mailshake, VoilaNorbert.com, RIghtinbox.com, ZoomShift among several others. As a veteran SaaS marketing leader with 15+ years' experience, Sujan has helped hundreds of companies – from emerging startups to Fortune 500 leaders – to create growth strategies that have generated massive increases in traffic and revenue, and he also does consulting work through his SaaS marketing agency Web Profits In his own words, when he's not working, you can find him racing cars or motorcycles. If you look up, you may even see him jumping out of a plane. During this interview we cover: 00:00 - Intro 01:16 - Sujan's Entrepreneurial Background & Early Ventures (Going to SaaS) 09:15 - An Agency vs a SaaS 13:20 - Best & Worst Investment or Acquisition So Far 24:20 - Selling Off All Other Assets & Focusing On Core High Growth SaaS Deals 27:49 - Volume VS Higher Upside when Investing Or Acquiring 30:46 - Why Not Hiring Managers to Take Over? 33:56 - The One factor For Potential Acquisition Targets 38:00 - Top Ingredients To Get Other Investors Onboard a Venture 44:29 - Getting The Data From The Sellers Without Scaring Them 46:49 - After Acquisition, How The Growth Process Looks Like? 50:15 - Sujan Top Instrumental Resources To His Success 53:41 - What Does Success Means To Sujan 55:23 - Get In Touch With Sujen Mentions: https://www.linkedin.com/in/bobsenoff/%5C (Bob Sennof) https://www.linkedin.com/in/neilkpatel/ (Neil Patel) Terms: https://www.investopedia.com/terms/a/aum.asp (AUM) Companies: https://www.singlegrain.com/ (Single Grain) https://www.zoomshift.com/ (Zoomshift) https://www.airbnb.com/ (Airbnb) https://www.linkedin.com/company/horizen-capital/ (Linkedin) https://www.slideshare.net/ (Slideshare) https://mailshake.com/ (Mailshake) https://www.voilanorbert.com/ (Voila Norbert) https://neilpatel.com/ubersuggest/ (Ubersuggest) Books: http://boburlingham.com/ (Finnish Big) https://builttosell.com/ (Build To Sell) Get in touch with Sujan: https://www.linkedin.com/in/sujanpatel/ (Linkedin) https://sujanpatel.com/content-marketing/10-types-of-blog-posts-proven-to-drive-sales/ (Sujen's Blog) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
A veteran SaaS marketing leader with 15+ years' experience, Sujan Patel has helped hundreds of companies – from emerging startups to Fortune 500 leaders – to create growth strategies that have generated massive increases in traffic and revenue. In addition to consulting work through his SaaS marketing agency, Web Profits Sujan owns and operates multiple SaaS businesses, including Mailshake and Right Inbox. Sujan Patel: - https://www.linkedin.com/in/sujanpatel/ - https://twitter.com/sujanpatel - https://sujanpatel.com/
In this episode, a chat with Sujan Patel, Co-Founder of Mailshake and Managing director at Ramp Ventures. We discuss pains such as finding time in the day to focus on hands-on work, focusing on individual contribution over admin, dealing with energy drain, and achieving healthy growth.
Today’s guest is Sujan Patel - managing partner at Ramp Ventures a parent company for Mailshake - one of the most popular engagement platforms, VoilaNorbert.com, RIghtinbox.com, and several other leading sales & marketing automation solutions. Michael and Sujan speak about marketing, growth, and entrepreneurship. Enjoy listening, and don’t forget to subscribe for more episodes.
In this episode of the Growth Show we have the pleasure to talk with serial founder Sujan Patel. Sujan is founder of companies such as Mailshake, Right Inbox, Norbert and WebProfits. Sujan is sharing with us his greatest learning as entrepreneur, the biggest mistakes entrepreneurs and marketers do, how to 10x a SaaS business and what 10x businesses have in common, strategies on customer retention, why it's important to speak the language of the customer and much much more. More about Sujan Patel: Sujan Patel is the founder of Mailshake, a sales engagement software used by 20,000 sales and marketing professionals. He also owns 8 other SaaS companies under the Ramp Venture brand. Sujan has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Cafepress and many other Fortune 500 caliber companies.
In this new episode, Thibaut receives Mark Colgan, for a tactical conversation on how to find and use triggers for cold outreach. Mark is the CRO of TaskDrive. He has been for 12 years in B2B Sales and Marketing, and he is currently helping SDRs personalize their outreach, while living the dream of working remotely. In this interview, you will discover how to find valuable triggers to personalize your prospecting, what types of triggers can be used, and how to scale your trigger research. You can find Mark on LinkedIn https://www.linkedin.com/in/markcolganmarketing/ (here). Go check TaskDrive https://taskdrive.com/ (here). And below are two useful resources to get started with triggers. https://taskdrive.com/lead-generation/lead-sourcing-playbooks-for-b2b-companies/ (Overview of 14 Lead Sourcing Playbooks via TaskDrive's blog) https://mailshake.com/blog/build-list-prospects-2/ (How to Build a Relevant, Dynamic List of Prospects via Mailshake guest post) Enjoy the show!
In this episode of the Startup Selling Podcast, I interviewed Aaron Krall. Aaron Krall helps SaaS companies drive more leads, convert more users, and accelerate growth. His proven, done-for-you systems and frameworks have increased conversions, automated sales, and reduced churn for companies like Reply.io and IBM. Aaron also runs the largest SaaS community in the world: SaaS Growth Hacks on Facebook. He lives in Salt Lake City with his wife, Natalie, his son, Arlo, and dog, Penny. Some of the topics that Aaron and I discussed in this episode are: Self-Serve vs Sales – What are the types of products that work with a self-serve system versus the types of products that require a sale. Selling vs Marketing – When & how should you be marketing and how should you be selling? What makes a good marketing strategy? Internal vs External Realities – How you can use your internal realities as part of your marketing strategy. What are key metrics that you should be looking at in your Marketing? The importance of looking at your metrics on a weekly basis and identifying the impact areas within the business. Links & Resources Aarons Linkedin profile: www.linkedin.com/in/aaronkrall SaaS Growth Hacks: www.facebook.com/groups/SaaSgrowthhacking Understanding Your Customer’s Desired Outcome: sixteenventures.com/customer-success-desired-outcome People & Products mentioned: Bench: www.bench.co Sujan Patel: sujanpatel.com Mailshake: www.mailshake.com ClickFunnels: www.clickfunnels.com Superhuman: https://superhuman.com/ Russell Brunson: www.russellbrunson.com/hi Listen & subscribe to The Startup Selling Show here: Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.
In this episode we speak with Sujan Patel - co-founder of the US arm of Web Profits, and founder of SaaS companies like Mailshake, Voila Norbert, Right Inbox, Narrow, Link Texting, Pick and Quuu. The Growth Manifesto Podcast is brought to you by Web Profits. The aim is to interview business leaders and marketing experts to get their insights on the current situation and how they're approaching business and marketing through this global pandemic.
In this week's episode of Growth Interviews, we invite you to join our conversation with Sujan Patel, a data-driven marketer and entrepreneur, managing partner at Ramp Ventures, the creators of Mailshake, VoilaNorbert.com, rightinbox.com and more sales and marketing SaaS companies. Sujan Patel has over 14 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies. Between his consulting practice and his software companies, Sujan's goal is to help entrepreneurs and marketers scale their businesses. He is an avid blogger and writes 6 blog posts a week for publications like Forbes, WSJ, Inc and Entrepreneur Magazine. As he describes himself, he is a hustler, a risk-taker and always pushing his limits “to be faster, better & stronger than he was yesterday, both professionally and personally”. The best takeaways: How to start buying, growing and selling companies - 01:55E-commerce growth ideas and changes for 2020 - 04:20A duo pack: customer retention and conversion - 08:37A marketer's best friend: machine learning and AI - 13:58 Podcast Notes: Sujan Patel: Build the brand so that you never have to do marketing All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube
Does cold emailing get you in a cold sweat? Is it something you've put off because you don't want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything to do aside from sending a cold pitch email. We create and share content. We go to networking events. We participate in forums and FB groups where our ideal customers hang out. All great marketing strategies but there comes a time when we need to get proactive about our lead generation. Today's episode features special guest, Laura Lopuch, and it will empower you to get on the front foot and start sending emails to bring in more work. Tune in to learn: The career Laura left to become a conversion copywriter How she uncovered sending cold emails as her superpower Whether cold emailing is just a numbers game (and how to win) Tips on preparing to send an email to someone who you don't know The structure of an effective cold email Surprisingly simple follow up tips How to get your mojo right to send a great cold email Question for you! Do you embrace proactive lead generation like cold emailing? Or does it terrify you? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to Kgb_kgb from Canada for a fantastic review of the show. About Laura Laura is an email conversion copywriter + strategist for startups, service professionals, and SaaS companies who want to send those infamous, money-makin' emails you've heard so dang much about. Her expertise lies in cold emails. Which are the hardest email marketing channel to master. Laura's work has been seen on websites like Kissmetrics, Crazy Egg, Get Response, Copy Hackers, and MailShake. One of her cold emails brought in $20,000 in revenue. Thanks to her work with many clients (including online biggies like Joanna Wiebe and Selena Soo), she's seen firsthand that being ultra-relevant to your email reader is pure magic for getting sales. Useful resources The 2 x cold email templates Laura made available to Confident Copywriters Laura's FB live on the 7 Types of cold emails Boomerang (email scheduler and more for Gmail) Streak (CRM for Gmail) Find Laura On Twitter On Facebook On LinkedIn On Instie
What are the first 2-4-6 months of a successful SaaS product? To answer this question, we could not find a better person to interview, probably in the world. Sujan Patel, serial successful entrepreneur and founder of Mailshake, Web Profits, Narrow.io and lots of other successful SaaS businesses, is sharing with us how he managed to drive success for almost of his SaaS businesses in the first 6 months. Key takeaways: - How to understand what should you be building in the first crucial 6 months - How to find your early users and customers - How to enter a red ocean market and still succeed The interviewee: Sujan Patel is a data-driven marketer and entrepreneur. He is a high energy individual fueled by his passion to help people and solve problems. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.
Every customer wants to be valued and delivering a more personal connection makes a huge difference. In this episode, learn how to automate cold emails in mass that can build rapport, foster relationship and open up business opportunities. If you want your sales and lead generation to become more powerful, this podcast is for you. ===== Automated Transcript Below Dean Soto 0:00 Hey, what is up? It's Dean Soto, founder of freedom in five minutes.com and Pro Sulum.com and we're here again for another freedom in five minutes episode. Today's topic is this, automating lead generation can still be personal. That and more coming up. Good evening guys. Wow, this has been awesome. So this is a, so I'm down in Southern California and, in the Orange County area and we've been doing some talks at WeWork. The topic is on cold email lead generation and really neat, really, really neat topic. In, so, over here in Costa, so we're doing these talks in Costa Mesa and I was getting up and talk, I was, is interesting. So, the first time we actually even talked, talked about this particular subject had these real estate guys who were super. They, they, they were dressed super nicely, but they were also like checking their phone and, and so on and just kind of were not really engaging well in the presentation. And so, so long and the short is that, so I asked this question, I said, Hey, you know, what do, what do buyers care about the most when someone's buying a service from you? What do buyers care about most? And so I started picking some people and so eventually I picked on these real estate guys. And the real estate guys were like, Oh, well, you know, they want you to know your stuff, the market, they want a value, they want all this other stuff, you know, right? So, so as I'm as I'm like, yeah, that's great, that's great, that’s great. Sounds good. And I said, so I said, well, that those are great answers. But what if you know your market? What if you are able to deliver value and so on, but you are a jerk? And I did not use the word jerk, I use a much harsher word that I cannot say on here without it being explicit. But what if you're a jerk? Are they going to wanna work with you? More than likely they will not. Because they don't like you. So buyers, we people, because you're a buyer, I'm a buyer. We like working with people who we like, who we feel care about you, right? And so the more that you can give that feeling, the more that you can show that you actually truly care. The more that you, when you're reaching out in lead generation when they're reaching out in different ways. The more that you can, the more that you can convey that you truly, truly care about the person that you're working with. Plus, you're able to give them what they want and all the value and everything like that, the more powerful your sales and lead generation will become. So, in this presentation, I showed that you can use cold emails in mass. Like you can literally automate and mass send out emails in a system and still make them personal, okay? And they can still show that you actually care about people. Now, it doesn't mean that you personally have to sit there and write a personal, you know, personal email, but that you can develop systems. You can do it in five minutes or less. We go to freedom, freedom in five minutes.com or Pro Sullum.com but you can develop systems where your team or outsource team, or whomever you want can, can literally reach out to people in a systematic way. Import, you know, a spreadsheet full of just customized information into something like Close™ CRM or Mailshake or Yesware and send out cold emails that are extremely personal. So, in this presentation, I show, I show a couple of emails that I had sent the previous, previous week. And the emails will say, you know, hey, Eric, I saw you know, your blog post on 529s and saving for college. And I love where you say, where you say that yadda yadda yadda, whatever, whatever it might be. You see that’s personal and then the response back, I show the response and the responses of people who set up meetings because of it. To the point when they, where they want to have a meetup and said, hey, I'm so glad that you read the article before sending the email. That's really impressive. And I'm like, Well, I didn't read the article. Well, someone on my staff did, someone that, that's, that's paid a lot less than I am. Who's super valuable, super amazing, but you know, arbitrage overseas, you know, overseas, they, they are the ones who did it, right? And so, so I'm showing this and you, and people's eyes just and their jaws literally, literally drop. That you can create these massive systems that would normally people would just shoot thousands of emails that are completely unpersonalized and be marked as spam and, you know, end up, end up going into the junk folder. You can send these really high, powerful emails to the point where on average, we're getting about 50% open rates on our emails, which is unheard of even for warm emails, right? So, why is this important? It's important because no matter what you're doing, in any setup that you have, when it has to do with business, people want to feel valued. The more that you can give value ahead of time, the more you will win, the more you will make sales. And so, just because you systemize something, just because you make it so, you, you make something that works with or without you. Something that works automatically does not mean you need to sacrifice that custom. That, that personal attention. What, what one of my mentors calls, Jermaine Griggs, he calls scaling personal attention. It does not mean that you need to sacrifice that. You can set up systems that truly meet people where they're at and give a ton of value on a mass scale. And the more that you can do that, the more you are going to make sales. So what's one thing right now? How is your lead generation right now working? How, how are you reaching out to customers? Is it in mass or you’re just sending spammy LinkedIn messages? Or is it truly customized to people? That's what we want to see, right? That's what I challenge you to do this week is make something truly customized. Something that reaches out to people and something that is in a systematic format. Alright, so, Dean Soto, freedom in five minutes. Go check out freedom in five minutes.com. You can also check out Pro Sullum.com, P-R-O-S-U-L-U-M.com and get a virtual systems architect. A virtual systems architect that they could show how to do something in five minutes. They document the entire thing step by step, and then they do it for you. That is amazing. You never have to do it ever again, if you don't want to. You can literally outsource and offload and automate your entire business in five minutes a day in 30 days or less. So, this is Dean Soto, freedom in five minutes.com and I will see you in the next freedom in five minutes podcast episode.
Join Johnathan as he interviews Sujan Patel from Mailshake, Max Altschuler from Outreach, and George Vitko from Reply. Do you have questions for our guests or hosts or want to see a topic featured? Email us at BoostSauce@klientboost.com! Don't have time to listen? Read the full transcript here: https://klientboost.com/boost-sauce/episode-008-cold-email
Episode 51: We spoke with Sujan Patel, co-founder at Ramp Ventures, the firm behind products like Mailshake and RightInbox. We discuss building web-based businesses, how to generate leads and interest for new businesses, enhancing your SEO, and what it means to take risk. Sujan is the co-founder of Ramp Ventures, a firm that helps companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. --- Support this podcast: https://anchor.fm/besttechie/support
Summary:On this week's episode, I speak with Sujan Patel. He's the co-founder of Webprofits, Mailshake, and numerous other companies. He's the cousin of Neil Patel, and has 13 years of internet marketing experience and led digital marketing strategies for companies such as Salesforce, Mint, Intuit, and other Fortune 500's. He shares with us about how to run 9 different companies at once, the simple formula that makes a great cold email, and why He tried to change his name to Batman. Episode Highlights:Sujan shares about his history in SEO, and his strategy of SEO.He shares about being Data-driven marketer: looking at Impact and Friction points.A Thought exercise: A specific client keyword request, and how to handle it.What to do in dealing with client interaction and conflict.Why does Sujan Patel love Batman?Sujan shares his "origin story" and the key elements that informed his future.Guiding principles to failing well, and learning from it.Sujan's approach to learning and problem-solving in marketing.The strategies for juggling 9 companies.What it takes to run successful remote companies, and tips for effectiveness.Sujan shares his perspective on cold emails, relevance, and adding value.Resources Mentioned:Ramp VenturesSujan Patel WebsiteSujan Patel LinkedIn
Today, I'm talking with Sujan Patel, the Co-founder of Ramp Ventures, the team behind Mailshake, RightInbox, LinkTexting.com, VoilaNorbert, Quuu, Narrow.io, and Pick.co. I've been fortunate to get to know Sujan since my first interview with him a couple of years ago, and he has made a huge impact on how I approach business. Whether it's help with introductions, getting into the nitty gritty details of an acquisition, or just leading by example, Sujan has been a great teacher to me. Now he is back on the podcast to share some of these teachings with you. In our chat, we dive into what it's like managing and growing a portfolio of SaaS companies, everything from management to prioritization to metrics, and how these lessons can help make you a better founder. Sujan has a way to focus on what matters most and execute on that relentless, which has been a big part of his success. Even if you never plan on running multiple businesses, seeing how he does it, and does it very, very well, will be sure to help improve how you run your own operation.
Sujan Patel is one of the biggest names in the growth and content marketing world. For the past 13 years, he has led digital strategy for clients such as Salesforce, Mint, Zillow, LinkedIn, and several Fortune 500 companies. Plus, he's also an entrepreneur himself — founding WebProfits, ContentMarketer.io, Narrow, Quuu, and Mailshake. By working with a variety of clients over the years, Sujan has a variety of growth strategies that can take a company from startup so scaleup. In this episode, we’ll deep dive with him on brand, user experience, and customer obsession. We’ll cover pivoting a company, buying businesses, and his decision to run a SaaS billboard in the middle of Iowa. Plus, during this episode, we host a recurring feature, Which Test Won? 0:01 — Introduction 5:24 — Sujan chimes in on trends in growth; “it’s harder than ever to stand out” 7:00 — Buying remnant billboards 7:55 — How to build a brand to stand out 9:15 — Which Test Won? 17:32 — The story of MailShake’s growth 18:22 — Failing to hit PMF and the rebrand 19:26 — What worked really, really well in the early days 21:15 — Marketing before you have a product 22:10 — Buying and acquiring tools as a growth channel 23:55 — The Salty Six This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie... We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!
Sujan Patel, the Co-Founder of Mailshake, grew his company's subscriber base from 3,000 in 2015 to 20,000 in 2018, a 566% increase, with annual revenue is currently in the $2m to $5m range. Mailshake is an an outbound sales tool. In this interview with Eversprint's Malcolm Lui, Sujan shares how he and his team accelerated their high value sales by: Generating word of mouth referrals by providing an effective service that's easy to use. Consistently executing a content marketing to generate inbound leads and trial users. Having an extreme focus on helping their customers succeed with Mailshake. See acast.com/privacy for privacy and opt-out information.
So, let's set the premise for when this automation would be useful: 1. Let's say you or your sales team are sending out a lot of customer emails manually in gmail. 2. Or, maybe you are slightly more proficient and using a gmail-based-CRM like Mailshake to send those blasts. 3. Or, you are doing cold outreach using a third party like Hubsell.com or Mailshake to push emails through your gmail or g-suite business email account. My guest today is going to show us a way to ensure no prospect falls through the cracks. Stephen is the co-founder and CEO of Sales-Torch.com - a suite of tools used to by sales teams to reduce the time reps spend in their inbox so they can focus on building relationships with prospects. To subscribe for show notes, exclusive access to guests and more, join us on https://marketingautomation.fm/ --- Support this podcast: https://anchor.fm/marketing-automation/support
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Sujan Patel, co-founder of email outreach platform Mailshake. Entrepreneurship is in Sujan’s DNA: he’s founded digital agencies, run marketing departments in established companies, and is currently leading five different startups in the sales and marketing space. You read that right – five companies. Throughout the pod, Collin and Sujan host a masterclass on the art of sending cold emails. If you’re a prospector, or lead a team of prospectors, this one is definitely for you. Highlights include: the right strategy for cold outreach (7:10), including the right amount of personalization (16:18), the importance of deliverability (30:05), the effectiveness of LinkedIn Sales Navigator (38:20), and how to craft a great subject line (48:05).
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Sujan Patel, co-founder of email outreach platform Mailshake. Entrepreneurship is in Sujan’s DNA: he’s founded digital agencies, run marketing departments in established companies, and is currently leading five different startups in the sales and marketing space. You read that right – five companies. Throughout the pod, Collin and Sujan host a masterclass on the art of sending cold emails. If you’re a prospector, or lead a team of prospectors, this one is definitely for you. Highlights include: the right strategy for cold outreach (7:10), including the right amount of personalization (16:18), the importance of deliverability (30:05), the effectiveness of LinkedIn Sales Navigator (38:20), and how to craft a great subject line (48:05).
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Looking for ways to generate more new agency business? Tired of watching your competition grow and want to set your agency apart from the pack? Now is the time to be a front runner with the cutting edge technology of chatbots. You can use chatbots to generate new business and as an add-on service for your clients. It's easier than you might think to build and use a chatbot. Chatbot technology helps you engage with your ideal prospects and keep the conversation going in order to convert them into a client. In this episode, we'll cover: Why chatbots are better than other methods of prospecting. #1 mistake agencies make using chatbots. Should you add chatbot building as a service? 2 easy steps to get start using chatbots. Today I talked with Andrew Warner, Founder and CEO of Mixergy, a development resource for entrepreneurs. He's also the founder of Bot Academy. Andrew built his first company to over $30 million in sales and sold it. He started Mixergy to help business owners, by interviewing successful entrepreneurs and learning how they built their businesses. After learning about chatbots and eventually becoming an angel investor, he immediately knew chatbots were going to change the way we do business. He shares the potential that comes from using chatbots to generate new agency business. Why Chatbots Are Better Than Other Methods of Prospecting Email isn't working like it used to. Inboxes are flooded and we are learning that people love instant messaging or chats instead. People like to engage with communication apps. Chatbots are the ideal tool to educate, build trust, and nurture a relationship from prospect-stage to client-stage. For example.... Think about your Contact Page. People can come to it and ask a question... they want to know if you can help them. Then they have to wait for a response and that is it. That's the end of it. With a chatbot, there is potential for further engagement. A potential customer can ask questions while the chatbot is also garnering information. After the chatbot interaction, your agency can also followup and engage. A relationship is formed and can be nurtured over time. The change can be as simple as moving from a form, which is transactional in nature, to a chatbot that is more of a relationship-builder. A chatbot allows businesses to connect with their customers. Right now very few agencies are using chatbots, and even fewer are offering chatbot building as a service. Your agency can get in on this early-on. #1 Mistake Agencies Make Using Chatbots Don't try to have your chatbot do too much! While it can be exciting to jump out of the gate with new ideas, remember chatbots are still relatively new to the receiver and you don't want too overwhelm them. You can test my 'bot here. You'll see I only use the it to qualify the prospect and determine who I'm talking to by asking 2-3 questions. Then a live person jumps in to keep the conversation going. Should You Add Chatbot Building As A Service? In addition to using chatbots to generate new agency business, you might consider adding it as a service. Chatbot building might be a service to consider for bringing value-added to your clients. Andrew says a basic chatbot takes just minutes to make. He suggesting building one to present to your clients and let them play with it. Start by approaching your agency clients who already do email marketing well and show them how their current content would work with a 'bot. Be sure to do it in person or via video conference, so you can get real-time reactions. Since chatbots are in the early stages, creating this add-on for clients might set your agency apart from the competition. 2 Easy Steps To Get Started Using Chatbots Test out different chatbots. You wouldn't start building a website without doing some research, so approach chatbot building the same way. Check out the chatbot built specifically for this podcast, here. Create a fake chatbot and go from there. Visit botlist.co to find a list of software for chatbot building. Play with different tools to see what works for your agency and it's chatbot purposes. If you build your chatbot right, your agency will be able to know exactly where the audience is coming from. Generate leads for your agency by checking out Builtwith, to find out who's using chatbots. Then use an email service, like Mailshake to send out mass emails (that don't actually look like mass emails) as well as follow-ups, to start a chatbot conversation. Looking for a Payroll and HR Solution for your Agency? Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits and HR easy for small businesses. You no longer have to be a big company to get great technology, great benefits and great service to take care of your team. For a limited time, Gusto is offering a deal to Smart Agency Master Class listeners. Check out Gusto.com/agency for 3-months FREE once you run your first payroll with them.
Know why you should stop talking about yourself when sending cold emails Learn How to send personalized cold emails Learn the importance of adding value to your market Resources/Links: Cold Email Masterclass mailshake.com Summary Sujan Patel is the co-founder of Mailshake. He is a marketer and entrepreneur with over 14 years of marketing experience. Sujan has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. In this episode of Marketing the Invisible, Sujan shares how to send personalized cold emails and automated follow-ups at scale. Check out these episode highlights: 00:51 – all about Sujan Patel 02:42 – Sujan defines his ideal clients who are founders and sales people 03:33 – what personalization Mailshake do to your email 05:35 – symptoms his clients' experience when they do outbound cold emailing 07:07 – common mistakes his clients do when sending out emails 08:58 – Sujan’s Valuable Free Action (VFA): Read your email outloud. 09:48 – Sujan s Valuable Free Resource (VFR): Cold Email Masterclass 10:03 – Sujan’s Valuable Free TIP (VFT): ): Create valuable content. Tweetable Takeaways from this Episode: “The simplest, most stupid mistake is that they BCC everybody” - @sujanpatelClick To Tweet “Create valuable content. Educate your market.” - @sujanpatelClick To Tweet “Number 1 mistake is making the email too WE focus. So when I write you an email, and we do not know each other it should not be about me. It should be about you and why there is a reason that we should have this conversation with me.Click To Tweet “Say you email out loud. Whatever you write at the end, read it out loud as if you are a 5-year old. ” - @sujanpatelClick To Tweet
In today's episode, we're talking to Sujan Patel, the co-founder of Web Profits, his growth marketing agency that's worked with companies like Salesforce, Mint, Intuit and many other Fortune 500 brands from around the world.
For this fourth episode, I talked to Sujan Patel of Mailshake, Pick, ContentMarketer, Narrow, Linktexting, Quuu, Ramp Ventures, Web Profits, … does this list even end? Sujan is a serial, but even more so a parallel entrepreneur, who likes to keep pushing his own limits to the extreme. He knows all about building startups and is a great guy to have a coffee with. Read the transcript here: https://blog.salesflare.com/sujan-patel-of-mailshake-d0facff292e3
Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Salesforce, Mint, Intuit and more. He is also an entrepreneur with his own marketing agency, Web Profits, and multiple Saas businesses such as Mailshake, Quuu and Pick. Listen in to our discussion about content promotion, why it is the biggest point of failure for marketers today, and how you can do it better. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
We look at a number of tools and services that we use on a daily basis. These are services that make a big difference in how we run our businesses. We move at speed and cover a lot of ground in this pre-Christmas show! Summary: We talk about our favorite web tools of 2016. Covered: tools for productivity, project management, accounting, invoicing, social media, content management, and content creation. Episode 152 Table of Contents 0:00 Podcast intros. 1:37 What we use for video conferencing. 4:50 Our choice for video hosting. 8:32 John's choice for invoicing software. 10:56 Jonathan's choice for invoicing software. 11:44 An alternative for external email addresses. 13:54 Jonathan's choice for a CRM. 16:44 A tool John uses for local SEO citations. 20:09 Jonathan has a pick for SEO keyword research. 21:04 Another pick for email outreach. 23:00 A tool we are using for project management internally. 24:54 John's tools for migrating websites. 27:20 Jonathan's choices for site backups. 29:28 Two cautionary tales of why you want to have a reliable plan for website backups. 34:54 John's advice for getting blog posts written. 36:53 Jonathan has some picks for spell-checking and editing. 37:55 Our mutual pick for capturing screenshots. 38:34 Some more picks we have for cloud storage and productivity. 39:40 Podcast outros. =================== Links mentioned during the show: Zoom https://zoom.us/ Go To Meeting https://www.gotomeeting.com/ Wistia https://wistia.com/ FreshBooks https://www.freshbooks.com/ Zoho Invoice https://www.zoho.com/us/invoice/ Harvest (Time Tracking) https://www.getharvest.com/ Zoho Mail https://www.zoho.com/mail/ G Suite (formerly Google Apps for Business) https://gsuite.google.com/ Agile CRM https://www.agilecrm.com/ Drip - Email Marketing Automation https://www.drip.co/ Active Campaign http://www.activecampaign.com/ Moz Local https://moz.com/local Yext (DON'T use this) http://www.yext.com/ Get Found (Go Daddy) https://www.godaddy.com/products/business-marketing.aspx Moz Whiteboard Friday https://moz.com/blog/category/whiteboard-friday Rand Fishkin on Twitter https://twitter.com/randfish Distilled on Twitter https://twitter.com/distilled Wil Reynolds on Twitter https://twitter.com/wilreynolds SEMrush https://www.semrush.com/ Majestic (SEO Tools) https://majestic.com/ Raven Tools https://raventools.com/ KWFinder https://kwfinder.com/ Mailshake https://mailshake.com/ Teamwork - Cloud Productivity