Podcasts about leverage ai

This episode of SaaS Fuel features Varun Jain, founder of Comply Jet, discussing how security compliance can transform from a sales blocker into a growth accelerator for SaaS startups. Varun shares actionable strategies for building trust, leveraging AI to simplify compliance, and the importance of embedding security early in the product journey. The conversation also covers leadership lessons, hiring discipline, and how founders can make intentional decisions about growth and capital.Key Takeaways00:25 – 02:20 Why trust and compliance matter for SaaS growth.02:20 – 03:30 Compliance as a sales unlock, not a hurdle.03:30 – 06:00 Recap of previous episodes and toolkit mention.07:00 – 11:00 Varun's background and founding story.11:00 – 15:00 Why founders must prioritize security early.15:00 – 20:00 How cloud and AI make compliance easier.20:00 – 25:00 Comply Jet's approach: AI, education, and support.25:00 – 30:00 Continuous monitoring beats “check the box” compliance.30:00 – 35:00 Managing growth, logins, and cloud costs.35:00 – 40:00 Why Comply Jet focuses on startups.40:00 – 45:00 Building trust centers for sales.45:00 – 50:00 Simplifying frameworks for founders.50:00 – 55:00 Leadership: hire intentionally, automate where possible.55:00 – 60:00 When to raise capital and the value of bootstrapping.60:00 – 65:00 Compounding growth and product focus.65:00 – End Final advice, resources, and next episode preview.Tweetable Quotes"Trust, not features, is often the real bottleneck in B2B growth.""Compliance isn't just a checkbox; it's a sales unlock.""AI can turn compliance from a slow, painful process into a founder-friendly advantage.""Transparency accelerates deals—make trust your competitive edge.""Don't wait for enterprise buyers to ask for compliance—build it in from the start.""Leadership is about clarity, discipline, and building a business of significance."SaaS Leadership LessonsEmbed Trust Early: Make security and compliance a core part of your product from day one.Leverage AI for Scale: Use AI tools to automate compliance tasks and reduce founder workload.Build a Public Trust Center: Proactively share your security posture to accelerate sales.Hire with Intention: Avoid over-hiring; automate and stay lean until roles are clearly defined.Balance Speed and Discipline: Move fast, but don't cut corners on trust or compliance.Stay Customer-Focused: Listen to customer needs and let them guide your product evolution.Guest ResourcesVarun Jain: varun@complyjet.comwww.complyjet.comhttps://www.linkedin.com/in/varun-jain-stanford/SaaS Fuel Growth Accelerator ToolkitEpisode SponsorThe...

Another year ends, and once more, it's time to reflect on our creative goals. I hope you can take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. It's always interesting looking back at my goals from a year ago, because I don't even look at them in the months between, so sometimes it's a real surprise how much they've changed! You can read my 2025 goals here and I go through how things went below. In the intro, Written Word Media 2025 Indie Author Survey Results, TikTok deal goes through [BBC]; 2025 review [Wish I'd Known Then; Two Authors], Kickstarter year in review; Plus, Anthropic settlement, the continued rise of AI-narrated audiobooks, and thinking/reasoning models (plus my 2019 AI disruption episode). My Bones of the Deep thriller, pics here, and Business for Authors webinars, coming soon. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. J.F. Penn books — Death Valley, The Buried and the Drowned, Blood Vintage Joanna Penn books — Successful Self-Publishing, 4th Edition The Creative Penn Podcast and my community on Patreon/thecreativepenn Unexpected addition: Masters in Death, Religion and Culture at the University of Winchester Book marketing. Not quite a fail but definitely lacklustre. Reflections on my 50th year Double down on being human. Travel and health. You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. J.F. Penn — Death Valley. A Thriller. This was my ‘desert' book, partially inspired by visiting Death Valley, California in 2024. It's a stand-alone, high stakes survival thriller, with no supernatural elements, although there are ancient bones and a hidden crypt, as it wouldn't be me otherwise! The Kickstarter campaign in April had 231 Backers pledging £10,794 (~US$14,400) and the hardback is a gorgeous foiled edition with custom end papers and research photos as well as a ribbon. As an AI-Assisted Artisan Author, I used AI tools to help with the creative and business processes, including the background image of the cover design, the custom end papers, and the Death Valley book trailer, which I made with Midjourney and Runway ML. The audiobook is also narrated by my J.F. Penn voice clone, which took a while to get used to, but now I love it! You can listen to a sample here. I published Death Valley wide a few months later over the summer, so it is now out on all platforms. J.F. Penn — Blood Vintage. A Folk Horror Novel, and Catacomb audiobook I did a Kickstarter for the hardback edition of Blood Vintage in late 2024, and then in 2025, worked with a US agent to see if we could get a deal for it. That didn't happen, and although there were some nice rejections, mostly it was silence, and the waiting around really was a pain in the proverbial. So, after a year on submission, I published Blood Vintage wide, so it's available everywhere now. My voice clone narrated the audiobook, listen to a sample here. I also finally produced the audiobook for Catacomb, which is a stand-alone thriller inspired by the movie Taken and the legend of Beowulf set in the catacombs under Edinburgh. I used a male voice from ElevenLabs, and you can listen to a sample here. The book is also available everywhere in all formats. J.F. Penn — The Buried and the Drowned Short Story Collection One of my goals for 2025 was to get my existing short stories into print, mainly because they exist only as digital ebook and audiobook files, which in a way, feels like they almost don't exist! Plus, I wanted to write an extra two exclusive stories and launch the special edition collection on Kickstarter Collection and then publish wide. I wrote the two stories, The Black Church, inspired by my Iceland trip in March, and also Between Two Breaths, inspired by an experience scuba diving at the Poor Knights Islands in New Zealand almost two decades ago. There are personal author's notes accompanying every story, so it's part-short story fiction, part-memoir, and I human-narrated the audiobook. I achieved this goal with a Kickstarter in September, 2025, with 206 Backers pledging almost £8000 (~US$10,600) for the various editions. I also did my first patterned sprayed edges and I love the hardback. It has head and tail bands which make the hardback really strong, gorgeous paper, foiling, a ribbon, colour photos, and custom end papers. The Buried and the Drowned is now out everywhere in all editions. As ever, if you enjoy the stories, a review would be much appreciated! Joanna Penn Books for Authors Early in the year, How to Write Non-Fiction Second Edition launched wide as I only sold it through my store in 2024, so it's available everywhere in all formats including a special hardback and workbook at CreativePennBooks.com. While I didn't write it in 2025, I made the money on it this year, which is important! I also unexpectedly wrote the Fourth Edition of Successful Self-Publishing, mainly because I saw so much misinformation and hype around selling direct, and I also wanted to write about how many options there are for indie authors now. The ebook and audiobook (narrated by human me) are free on my store, CreativePennBooks.com and also available in print, in all the usual places. If you haven't revisited options for indie authors for a while, please have a read/listen, as the industry moves fast! All my fiction and non-fiction audiobooks are now on YouTube After an inspiring episode with Derek Slaton, I put all my audiobooks and short stories on YouTube. Firstly, my non-fiction channel is monetised so I get some income from that. It's not much, but it's something. More importantly, it's marketing for my books, and many audiobook listeners go on to buy other editions especially non-fiction listeners who will often buy print as well. I'm one of those listeners! It's also doubling down on being human, since I human narrate most of my audiobooks, including almost all of my non-fiction, as well as the memoir, and short stories. This helps bring people into my ecosystem and they may listen to the podcast as well and end up buying other books or joining the Patreon. Finally, in an age of generative AI assisted search recommendations, I want my books and content inside Gemini, which is Google's AI. I want my books surfaced in recommendations and YouTube is owned by Google, and their AI overviews often point to videos. Only you can decide what you want to do with your audiobooks, but if you want to listen to mine, they are on YouTube @thecreativepenn for non-fiction or YouTube @jfpennauthor for fiction and memoir. The Creative Penn Podcast and my Patreon Community It's been another full year of The Creative Penn Podcast and this is episode 842, which is kind of crazy. If you don't know the back story, I started podcasting in March 2009 on a sporadic schedule and then went to weekly about a decade ago in 2015 when I committed to making it a core part of my author business. Thanks to our wonderful corporate sponsors for the year, all services I personally use and recommend — ProWritingAid, Draft2Digital, Kobo Writing Life, Bookfunnel, Written Word Media, Publisher Rocket and Atticus. It's also been a fantastic year inside my Patreon Community at patreon.com/thecreativepenn so thanks to all Patrons! I love the community we have as I am able to share my unfiltered thoughts in a way that I have stopped doing in the wider community. Even a tiny paywall makes a big difference in keeping out the haters. I've done monthly audio Q&As which are extra solo shows answering patron questions. I've also done several live office hours on video, and shared content every week on AI tools, writing and author business tips. Patrons also get discounts on my webinars. I did two webinars on The AI-Assisted Artisan Author, which I am planning to run again sometime in 2026 as they were a lot of fun and so much continues to change. If you get value from the show and you want more, come on over and join us at patreon.com/thecreativepenn We have almost 1400 paying members now which is wonderful. Thanks for being part of the Community! Unexpected goal of the year: Masters in Death, Religion and Culture at the University of Winchester During the summer as I did my gothic research, I realised that I was feeling quite jaded about the publishing world and sick of the drama in the author community over AI. My top 5 Clifton Strengths are Learner, Intellection, Strategic, Input, and Futuristic — and I needed more Input and Learning. I usually get that from travel and book research, but I wasn't getting enough of that since Jonathan is busy finishing his MBA. So I decided to lean into the learning and asked ChatGPT to research some courses I could do that would suit me. It found the Masters in Death, Religion and Culture at the University of Winchester, which I could do full-time and online. It would be a year of reading quite different things, writing academic essays which is something I haven't done for decades, and hanging out with a new group of people who were just as fascinated with macabre topics as I am. I started in September and have now finished the first term, tackling topics around thanatology and death studies, hell and the afterlife in the Christian tradition, and the ethics of using human remains to inspire fiction, amongst other interesting things. It was a challenge to get back into the style of academic essay writing, but I'm enjoying the rigour of the research and the citations, which is something that the indie author community needs more of, a topic I will revisit in 2026. I have found the topics fascinating, and the degree is a great way to expand my mind in a new direction, and distract me from the dramas of the author community. I'll be back into it in mid-January and will finish in September 2026. Book marketing. Not quite a fail but definitely lacklustre. I said I would “Do a monthly book marketing plan and organise paid ad campaigns per month for revolving first books in series and my main earners.” I didn't do this! I also said I would organise my Shopify stores, CreativePennBooks.com and JFPennBooks.com into more collections to make it easier for readers to find things they might want to buy. While I did change the theme of CreativePennBooks.com over to Impulse to make it easier to find collections, I haven't done much to reorganise or add new pathways through the books. I'm rolling this part of the goal into 2026. I said I would reinvigorate my content marketing for JFPenn, and make more of BooksAndTravel.page with links back to my stores, and do fiction specific content marketing with the aim of surfacing more in the LLMs as generative search expands. I did a number of episodes on Books and Travel in 2025, but once I started the Masters, I had to leave that aside, and although I have started some extra content on JFPennBooks.com, I am not overly enthusiastic about it! I also said I would “Leverage AI tools to achieve more as a one-person business.” I use AI tools (mainly ChatGPT, Claude, and Gemini) every day for different things but as ever, I am pretty scatter gun about what I do. I lean into intuition and I love research so I am more likely to ask the AI tools to do a deep research report on south Pacific merfolk mythology, or how gothic architecture impacted sacred music, or geology and deep time, rather than asking for marketing hooks. I intended to use more AI for book marketing, but as ever, I was too optimistic about the timeline of what might be possible. There's lots you can do with prompting, finessing things and then posting on various platforms, but I'm not interested in spending time doing that. My gold standard for an AI assistant is to feed it the finished book and then say, “Here's a budget. Go market this,” and not have to connect lots of things together into some Frankenstein-workflow. That's not available yet. Maybe in 2026 … Of course, I still do book marketing. I have to in order to sell any books and make money from book sales. We all have to do some kind of book marketing! I have my Kickstarter launches which I put effort into, as well as consistent backlist sales fed by the podcast, and my email newsletter (my combined list is around 60K). I have auto campaigns running on Amazon Ads, and I have used Written Word Media campaigns as well as BookBub throughout the year. This is basically the minimum, so as usual, must do better! I'm pretty sure I'm not the only author saying this! However, my business has multiple streams of income, and I have the podcast sponsorship revenue as well as the Patreon, plus sporadic webinars, which add to my bottom line and don't require paid advertising at all. Reflections on my 50th year I woke up on my 50th birthday in March in Iceland, by the Black Church of Budir out on the Skaefellsnes peninsula. As seals played in the sea and we walked in the snow over the ancient lava field under the gaze of the volcano that inspired Jules Verne Journey to the Centre of the Earth, and my short story, The Black Church, which you can find in my collection, The Buried and the Drowned. On that trip, we also saw the northern lights and had a memorable trip that marked a real shift for me. I've been told by lots of people that 50 is a ‘proper' birthday, as in one of those that makes you stop and reconsider things, and it has indeed been that, although I have also found the last few years of perimenopause to be a large part of the change as well. A big shift is around priorities and not caring so much what other people think, which is a relief in many ways. Also, I don't have the patience to do things that I don't think are worth doing for the longer term, and I am appreciating a quieter life. I'd rather lie in a sunbeam and read with Cashew and Noisette next to me then create marketing assets or spend time on social media. I'd rather go for a walk with Jonathan than go to a conference or networking event. In my Pilgrimage memoir, I quote an anonymous source, “Pilgrim, pass by that which you do not love.” It's a powerful message, and I take it to mean, stop listening to people who tell you what is important. Listen to yourself more and only pay attention to that which you feel drawn to explore. On pilgrimage, it might be turning away from the supposedly important shrine of a saint to go and sit in nature and feel closer to God that way. In our author lives, it might be turning away from the things that just feel wrong for us, and leaning into what is enjoyable, that which feels worthwhile, that which we want to keep doing for the long term. Let's face it, as always, that is the writing, the thinking, the imagination. As ever, I have this mantra on my wall: “Measure your life by what you create.” It's the creation side of things that we love and that's what we need to remember when everything else gets a little much. Many authors left social media in 2025, and while I haven't left it altogether, I don't use it much. I post pictures proving I am human on Instagram @jfpennauthor which automatically post to Facebook. I barely check my pages on Facebook though. I'm also still on X with a carefully curated feed that I mainly use to learn new cool AI things which I share with my Patreon Community. Double down on being human. Travel and health. Yes, I am a human author, and yes, I continue to age! When you've been publishing a while, you need to update your author photos periodically and I finally had a photoshoot I loved with Betty Bhandari Photography, which means I can add the new pics to my websites and the back of my books. Are you up to date with your author photos? (or at least within a decade of the last photoshoot?!) Here are a few of the pictures on Instagram @jfpennauthor. Healthwise, I gave up calisthenics as it was too much on top of the powerlifting and the amount of walking I do. I did another British Powerlifting competition in September in the M2 category (based on age) and 63kgs category (based on weight). Deadlift: 95kgs. Squat: 60kgs. BenchPress: 37.5kgs. While this is less overall than last year, I also weigh less, so I'm actually stronger based on lift to body weight percentage. I have also done a few pull-ups in the last week with no band, which I am thrilled with! On the travel side, Iceland was the big trip, and I also had a weekend in Berlin for the film festival, where I met up with a producer and a director around an adaptation of my Day of the Vikings thriller. That didn't pan out, as most of these things don't, but I certainly learned a lot about the industry — and why it doesn't suit me! Once again, I dipped my toe into screenwriting and then ran away, as has happened multiple times over the years. When will I learn? … Over the summer of 2025, I visited lots of gothic cathedrals including Lichfield, Rochester, Durham, York, and revisiting Canterbury, as part of my book research for the Gothic Cathedral book. I have tens of thousands of words on this project, but it isn't ready yet, so this is carried over into 2026 as it might happen then, depending on the Masters. I spoke at Author Nation in Las Vegas in November 2025, and before it started, I visited (Lower) Antelope Canyon, one of the places on my bucket list, and it did not disappoint. What a special place and no doubt it will appear in a story at some point! How did your 2025 go? I hope your 2025 had some wonderful times as well as no doubt some challenges — and that you have time for reflection as the year turns once more. Let me know in the comments whether you achieved your creative goals and any other reflections you'd like to share.The post Review Of My 2025 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

In this raw, candid solo episode recorded fresh off a full day of client calls and mastermind facilitation, the host makes a compelling case for why market research conversations are the most overlooked yet powerful strategy for business clarity. Drawing from real client experiences and the example of entrepreneur Jonathan Goodman's 100-call approach, this episode challenges the common tendency to hide behind planning and perfection. Instead, it advocates for immediate action through conversations with potential clients—even when you don't feel ready. With practical frameworks for offering free audits in exchange for insights and using AI tools to analyze patterns, this episode delivers both inspiration and implementation strategies. It's a must-listen for any entrepreneur who's been stuck in planning mode or unsure about their next business move.Key Takeaways:Action Creates Clarity: Stop waiting for the perfect plan. Clarity emerges through real conversations with potential clients, not more solo planning time.The 5-10 Call Minimum: Before investing heavily in branding or website development, commit to at least 5-10 market research calls to validate your direction and understand your client's language.Early Pivots Save Thousands: One client discovered in month two (through pro bono sessions) that her planned niche wasn't right for her, saving months of misaligned effort and tens of thousands in wasted branding costs.Leverage AI for Pattern Recognition: Use tools like ChatGPT or Claude to transcribe and analyze your market research calls, identifying common problems, language patterns, and objections across conversations.Being "In the Work" Generates Endless Ideas: Client-facing days naturally produce content ideas, direction, and inspiration, while isolated planning days often lead to creative blocks and uncertainty about what's relevant.Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

Joselyne Walter has seen her fair share of corporate jobs. In these environments, even with large budgets, she found that there was a gap in resources. It was then that she got the idea for The Digg Agency, a marketing agency that helps organizations execute high scale projects. By leveraging AI, Joselyne efficiently scaled her business during its early stages, paving the way for long-term success. In this episode, you'll learn: Incorporating AI into your business Having a safety net Prioritizing family while growing a business  Chapters 00:00 – Intro 4:44 – Starting The Digg Agency 8:40 – Managing Work-Life Balance 9:50 – Maintaining Exercise Practices 11:55 – The Impact of AI 13:30 – Challenges of Incorporating AI 14:36 – Upcoming Trends and Tools in AI 15:48 – Impact of AI on Teams 16:56 – Reflecting on Past Mistakes 17:56 – Advice from Joselyne 21:31 – Closing & Contact   Learn more at: https://www.thediggagency.com/   #smallbusiness #AI #agency   At Hiscox, we provide customized insurance solutions for small businesses and entrepreneurs, empowering you to take risks with confidence. With over 100 years of expertise, we offer coverage options like general liability and professional liability, helping you protect what matters most. Learn more at hiscox.com.        

Drawing parallels to the classic film "The Matrix," today Neil explores how AI can streamline hosting tasks, enhance guest communication, optimise pricing, and improve property listings. He shares five key ways AI can elevate your hosting experience, from crafting engaging descriptions to automating guest messaging and managing operations efficiently. KEY TAKEAWAYS Utilise AI to create engaging and dynamic property descriptions that capture the unique aspects of your space, making it more appealing to potential guests. Implement AI-powered messaging tools to automate responses to common guest inquiries, ensuring timely and consistent communication without the need for constant monitoring. Leverage AI-driven pricing tools that analyse market trends and adjust your rates in real-time, helping you maximise occupancy and revenue based on demand fluctuations. Use AI to manage operational tasks such as coordinating cleaning schedules, tracking supplies, and maintaining communication with your team, leading to smoother workflows and better guest experiences. Employ AI to improve your property photos by enhancing lighting and colours, ensuring that your images accurately represent your space and attract more guests. BEST MOMENTS "AI can help you rewrite your entire listing in a way that actually sounds engaging." "AI messaging frees you from living like that and gives you breathing room." "AI-powered pricing tools let you see the pattern beneath these fluctuations." "Smooth operations equals five-star reviews and five-star reviews equals more bookings." "AI does not replace you. It augments you." CONTACT DETAILS Visit Neil's Airbnb https://bit.ly/SuperhostNeil Instagram: https://www.instagram.com/superhostneil/ Facebook: https://www.facebook.com/SuperhostNeil TikTok: https://www.tiktok.com/@superhostneil Email: SuperhostNeil@gmail.com ABOUT THE HOST Neil has led a fulfilled and unconventional life, navigating an extraordinary journey from the Royal Navy to prop-making in London's West End theatres. Born into a military family, it was a twist of fate which led him to the theatre, where he contributed to iconic productions such as Phantom of the Opera. Eventually, Neil transitioned to Corporate Event Team Building, eventually founding his own venture in 1999. Financial challenges in 2017 are what prompted a strategic shift to Airbnb hosting, proving a reliable backup income. By 2021, Neil and his business partner triumphed over significant debt, fuelled by their resilience and the success of Neil's Airbnb venture. Now, Neil has left the corporate world behind, thriving solely through his flourishing Airbnb endeavours. ABOUT THE SHOW Welcome to "The Airbnb Superhost," your ultimate guide to mastering the art of hosting on Airbnb. In each concise 15-minute episode, Neil will reveal the secrets to creating unforgettable guest experiences and maximizing the potential of your property, drawing on over 9 consecutive years as a qualifying Airbnb Superhost. With a focus on 3 specific aspects of running an Airbnb business; the host, the property, and Airbnb itself, Neil provides step-by-step guidance on everything from ambience creation to effective communication. In each episode, a Superhost Secret will help you elevate your hosting game and keep guests coming back for more. Whether you're a seasoned host or just starting out, Neil's actionable tips and tricks will help you become a hospitality superstar. Disclaimer: The Airbnb Superhost is in no way affiliated with Airbnb. All ideas, thoughts, concepts and data presented in this podcast are entirely Neil's own and do not represent the views of Airbnb. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics covered include: How to Get a Raise or a Promotion, How can an individual investor leverage AI for research, How to make tough decisions under pressure and more. Refer to chapter marks for a complete list of topics covered and to jump to a specific section. Download my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramConnect with me: YouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures  TikTok: @chrisharoun300How to forecast a P/E ratio

While AI has fueled exciting opportunities, it has also been the catalyst for fear in the workforce. The companies who will thrive in this era are the ones with a clear plan to leverage AI to empower their people and enhance culture instead of detracting from it. This will become a key competitive differentiator for attracting talent. The right AI strategy will improve your team's day-to-day, enabling them to focus on the exciting and value-driving aspect of their jobs while automating tedious or unnecessary tasks. The office of the CFO often plays a crucial role in adopting new business technologies and understand the importance of achieving ROI, decreasing costs, and improving productivity. Throughout this process, leadership teams must develop receptive, transparent cultures where expectations and AI-associated goals are effectively fostered and administered.Join digital transformation expert Shawn Windle, as he applies over three decades of practical technology experience to tackle one of the most topics businesses face today, “How can we build an award-winning culture via AI?” Connect with us!https://www.erpadvisorsgroup.com866-499-8550LinkedIn:https://www.linkedin.com/company/erp-advisors-groupTwitter:https://twitter.com/erpadvisorsgrpFacebook:https://www.facebook.com/erpadvisorsInstagram:https://www.instagram.com/erpadvisorsgroupPinterest:https://www.pinterest.com/erpadvisorsgroupMedium:https://medium.com/@erpadvisorsgroup

Forget the hyperscalers replacing tens of thousands of jobs. For manufacturers with 20 or 50 employees, AI isn't about cutting headcount, it's about finding ways to get ahead when you can't necessarily afford to scale your team. As Dr Richard Barnhouse, President and CEO of Waukesha County Technical College (WCTC) puts it: figure out the things you hate to do and apply AI to that. This episode was recorded live at WCTC's Applied AI Lab, featuring a roundtable with Dr Barnhouse, Amanda Payne from the Waukesha County Business Alliance, Guido Mazza from ITER IDEA, and Caleb Bryant, a student pivoting into AI after 20 years in lending. The panel explores how small manufacturers are practically applying AI today, from eliminating scheduling headaches to streamlining quoting and contracts.Guido shares how one plastic manufacturer eliminated internal conflict by letting an algorithm handle shift scheduling across dozens of constraints, while Amanda reveals that 50% of Waukesha County businesses are already adopting or strategizing around AI; and over 90% of them have 50 or fewer employees. Caleb delivers one of the episode's sharpest lines: AI doesn't steal jobs, it steals tasks.In this episode, find out:Why even free ice cream for life won't get buy-in, but removing a universal pain point willHow a plastic manufacturer used AI to manage dozens of scheduling constraints and avoid internal conflictThe three common reactions people have to AI and why two of them stem from the same root causeWhat Dr. Barnhouse warns about AI early-adopters when vetting consultants and programsWhy the real ROI on some AI projects isn't money saved, but conflict avoidedWhy manufacturers are mostly implementing AI on the office side (quoting, contracts, and legal documents) for nowThe intersection of robotics, humanoids, and quantum computing that's coming faster than most realizeEnjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“Start with the basics. Think about your company's most repetitive or boring tasks and see if there's an AI solution that could be applicable. Then, you have to differentiate and decide what the benefits are between automation or an AI agent for those tasks.” - Guido Mazza“The easiest way to get started is identify a single pain point that everyone in the company can't stand, something so far down that not even the boss understands how it contributes to the bottom line. If you can mitigate that pain point, your team will understand how AI can help them focus on more important tasks.” - Dr Richard Barnhouse“There are usually three reactions to AI. People either embrace it, underestimate it or are intimidated by it. What AI does is breed creativity. And once you understand it a little bit more, you start to see all the different things it can be used for both in industry and your personal life.” - Caleb BryantLinks & mentions:Waukesha County Technical College, one of the region's leaders in workforce development, offering 170+ programs and customized employer training, including Wisconsin's first comprehensive AI training and a world-class Applied AI Lab.Waukesha County Business Alliance, a long-standing, member-driven organization advancing economic growth and strengthening the business environment in Waukesha County through advocacy, development, engagement, and growth.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Everett Swain II. Purpose of the Interview The interview aims to: Highlight alternative pathways to high-paying careers without a traditional four-year degree. Showcase how UXD Academy, founded by Everett Swain II, empowers individuals—especially from underserved communities—to leverage AI and design skills for financial and academic freedom. Inspire entrepreneurs and small business owners to embrace AI-driven opportunities. Key Takeaways AI as an Opportunity, Not a Threat AI can amplify human capabilities rather than replace them. Small businesses see 80% positive ROI from AI adoption, making it a major growth lever. Career Without a Degree Over 40% of tech companies no longer require degrees, focusing instead on certifications and portfolios. UXD Academy teaches AI experience design and automation for learners as young as 13. Everett’s Journey Started as a graphic designer, pivoted to UX after self-learning via “YouTube University.” Built UXD Academy to democratize access to tech careers and fight industry gatekeeping. Business Model UXD Academy offers free resources and paid guidance. Created Our Table, an AI experience agency employing top students for real-world projects. Impact on Underserved Communities Programs can transform lives, moving individuals from low-income jobs to salaries of $75K–$140K within 3 years. Focus on youth (starting at age 13) to break cycles of poverty and limited exposure. Future AI Trends for Small Businesses AI agents, automated workflows, and AI-powered customer experiences will dominate in the next 12–18 months. Legacy Everett aims to help 100,000 youth create their own reality through tech education. Notable Quotes On AI’s role:“Think of AI as the smartest intern you know—you can train it to work specifically for you.” On education:“You don’t need a degree for what I do. Over 40% of tech companies don’t care about degrees anymore—they care about your portfolio.” On opportunity:“If you follow what I’m telling you, you can change your life in under a year and a half.” On underserved communities:“For the first time in history, people of color can bridge the gap to academic and financial freedom without a four-year degree.” On legacy:“If I can help 100,000 kids create their own reality, that will be my legacy.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Everett Swain II. Purpose of the Interview The interview aims to: Highlight alternative pathways to high-paying careers without a traditional four-year degree. Showcase how UXD Academy, founded by Everett Swain II, empowers individuals—especially from underserved communities—to leverage AI and design skills for financial and academic freedom. Inspire entrepreneurs and small business owners to embrace AI-driven opportunities. Key Takeaways AI as an Opportunity, Not a Threat AI can amplify human capabilities rather than replace them. Small businesses see 80% positive ROI from AI adoption, making it a major growth lever. Career Without a Degree Over 40% of tech companies no longer require degrees, focusing instead on certifications and portfolios. UXD Academy teaches AI experience design and automation for learners as young as 13. Everett’s Journey Started as a graphic designer, pivoted to UX after self-learning via “YouTube University.” Built UXD Academy to democratize access to tech careers and fight industry gatekeeping. Business Model UXD Academy offers free resources and paid guidance. Created Our Table, an AI experience agency employing top students for real-world projects. Impact on Underserved Communities Programs can transform lives, moving individuals from low-income jobs to salaries of $75K–$140K within 3 years. Focus on youth (starting at age 13) to break cycles of poverty and limited exposure. Future AI Trends for Small Businesses AI agents, automated workflows, and AI-powered customer experiences will dominate in the next 12–18 months. Legacy Everett aims to help 100,000 youth create their own reality through tech education. Notable Quotes On AI’s role:“Think of AI as the smartest intern you know—you can train it to work specifically for you.” On education:“You don’t need a degree for what I do. Over 40% of tech companies don’t care about degrees anymore—they care about your portfolio.” On opportunity:“If you follow what I’m telling you, you can change your life in under a year and a half.” On underserved communities:“For the first time in history, people of color can bridge the gap to academic and financial freedom without a four-year degree.” On legacy:“If I can help 100,000 kids create their own reality, that will be my legacy.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Axel sits down with Jake Heller, co-founder of the AI for CRE Collective, for one of the most tactical and implementation-focused conversations ever released on the Multifamily Wealth Podcast.This is a killer episode in how multifamily investors can begin adopting AI today to streamline underwriting, automate repetitive tasks, speed up market research, build better investor materials, and dramatically increase operational output without hiring additional staff.Jake breaks down the exact tools he uses, the automations he's built, and why AI isn't replacing real estate professionals, but multiplying their capabilities. If you're using AI at a bare-bones level (or barely using it at all), this episode walks you step-by-step through where to start and how to integrate AI into your business in a real and meaningful way.Join us as we dive into:Why “AI replacing people” is a misconception—and how it actually amplifies investor productivitySpecific tools multifamily investors should adopt (Gamma, Claude, Grok, Relay, Index/Shortcut, NotebookLM, etc.)How to use AI to automatically: Underwrite deals, pull rent comps and sales comps, create investor decks; summarize calls, emails, and market data and more!How to use AI note-takers, workflow automators, and email-based agentsHow to consolidate your historical data so AI tools can actually learn your voice and processWhat “digital twins” are—and how Jake uses them to simulate the decision-making frameworks of leaders like Stuart MillerWhy the investors who adopt AI today will dramatically outpace those who waitAre you looking to invest in real estate, but don't want to deal with the hassle of finding great deals, signing on debt, and managing tenants? Aligned Real Estate Partners provides investment opportunities to passive investors looking for the returns, stability, and tax benefits multifamily real estate offers, but without the work - join our investor club to be notified of future investment opportunities.NH Multifamily Fund III Details:Download The OM For The NH Multifamily Fund IIIAccess The Deal Room For The NH Multifamily Fund IIIConnect with Axel:Follow him on InstagramConnect with him on LinkedinSubscribe to our YouTube channelLearn more about Aligned Real Estate PartnersConnect with Jake:Follow him on InstagramConnect with him on LinkedinLearn more about AI for CRE Collective

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Everett Swain II. Purpose of the Interview The interview aims to: Highlight alternative pathways to high-paying careers without a traditional four-year degree. Showcase how UXD Academy, founded by Everett Swain II, empowers individuals—especially from underserved communities—to leverage AI and design skills for financial and academic freedom. Inspire entrepreneurs and small business owners to embrace AI-driven opportunities. Key Takeaways AI as an Opportunity, Not a Threat AI can amplify human capabilities rather than replace them. Small businesses see 80% positive ROI from AI adoption, making it a major growth lever. Career Without a Degree Over 40% of tech companies no longer require degrees, focusing instead on certifications and portfolios. UXD Academy teaches AI experience design and automation for learners as young as 13. Everett’s Journey Started as a graphic designer, pivoted to UX after self-learning via “YouTube University.” Built UXD Academy to democratize access to tech careers and fight industry gatekeeping. Business Model UXD Academy offers free resources and paid guidance. Created Our Table, an AI experience agency employing top students for real-world projects. Impact on Underserved Communities Programs can transform lives, moving individuals from low-income jobs to salaries of $75K–$140K within 3 years. Focus on youth (starting at age 13) to break cycles of poverty and limited exposure. Future AI Trends for Small Businesses AI agents, automated workflows, and AI-powered customer experiences will dominate in the next 12–18 months. Legacy Everett aims to help 100,000 youth create their own reality through tech education. Notable Quotes On AI’s role:“Think of AI as the smartest intern you know—you can train it to work specifically for you.” On education:“You don’t need a degree for what I do. Over 40% of tech companies don’t care about degrees anymore—they care about your portfolio.” On opportunity:“If you follow what I’m telling you, you can change your life in under a year and a half.” On underserved communities:“For the first time in history, people of color can bridge the gap to academic and financial freedom without a four-year degree.” On legacy:“If I can help 100,000 kids create their own reality, that will be my legacy.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Nicole Rodrigues is the CEO and Founder of NRPR Group, the Beverly Bills public relations and marketing machine serving game changing companies from entertainment to tech around the world. NRPR focuses on building relationships that build long-lasting ties between clients, the media and their audiences. From startups to Fortune 500 companies within consumer tech, FinTech, HealthTech, enterprise, mobile, digital entertainment, lifestyle, sports, and consumer products, NRPR prides itself on a high-touch, results-focused approach to boost their clients' bottom line.

Good morning, good afternoon, and good evening, investors! Scott Carson here, fresh off a laptop-free Thanksgiving (a rare feat, I know!) and ready to kick some serious butt – because the year isn't over yet! While most folks are hitting the snooze button until January 1st, we're talking about making December count. If you're not already planning for a "14-month year" in 2026, you're already behind the eight ball. Forget flimsy New Year's resolutions; we're setting real goals and leveraging savvy strategies that'll make your competitors wonder what in the hell you're doing right!I recently dropped an episode with Corey Long (seriously, go listen to it!) that proved how AI is changing everything in business. And today, I'm showing you exactly how to integrate these game-changing tactics, plus some old-school smarts, to stand out from the crowd, raise capital, and find more deals than you can shake a stick at. Stop waiting for deals to fall into your lap, and let's get you in front of more eyeballs and earballs!In this episode, you'll learn:The Power of the Evergreen Pitch Deck: Don't just record your pitch deck once and forget it! Learn to update, record, and constantly rebroadcast it across YouTube, LinkedIn, and your email footers. It's your 24/7 offer machine, constantly working to attract investors and grow your brand.Become a Podcast Guesting Guru: Forget starting your own podcast (unless you want to!). Discover how being a guest on other people's shows is a credibility goldmine. Use tools like Listen Notes to find relevant podcasts, craft a compelling media one-sheet, and share your real-world case studies to reach new audiences and raise capital effectively.Leverage AI as Your Marketing Wingman: Say goodbye to writer's block! Learn how ChatGPT can craft compelling emails for IRA investors or perfect LinkedIn posts, saving you time and making your outreach sound professional. Zero excuses for not communicating your value!Strategic Networking & Goal Setting: Ditch the passive approach! Actively network at local REIA clubs and events (even holiday parties!). Plant seeds, collect business cards, and consistently follow up. Your "New Year" starts NOW – set 2-3 income-focused goals and use these weeks to lay the groundwork.Why You Must Adapt (or Get Left Behind): The market is changing, and doing business the "old way" is a recipe for mediocrity. Embrace AI, leverage social media, and find creative ways to get your message out. Most people aren't doing this, so when you do, you'll get results most only dream of.Look, you don't need a Harvard MBA to dominate. You just need to show up, be consistent, and leverage the tools available. The note business is booming, foreclosures are rising, and opportunities are everywhere for those prepared to seize them. Don't be that person nursing a turkey hangover in January!So, go out there, kick some ass, take some names, and get those podcast guest spots booked! If you want to refine your strategy or just pick my brain, hit me up at TalkWithScottCarson.com. Let's make 2026 your most productive and profitable year yet by building that credibility exponentially. Go out, take some action, and we'll see you at the top!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Do you want to finally turn your coaching genius into content that's actually you—without drowning in hours of busywork? Imagine being able to show up fully as yourself, while letting AI handle all the tedious stuff and still sound 100% like you. I've got the inside scoop on how to blend AI with your authentic voice so seamlessly that your clients will feel like you're right there with them. Stick with me, and I'll show you exactly how to make AI your secret weapon for real, human-centered impact (not robot vibes).If you want artificial intelligence to amplify who you are, you must put a deeper level of awareness and intentionality into everything you do.—Brian BogertConversation Highlights:Discover how combining AI with authenticity coaching can deepen client connections and boost genuine growth.Explore the impact of AI in coaching and consulting to unlock new levels of efficiency and insight.Learn to transform trauma into wealth-generating activities that empower both you and your clients.Amplify your personal brand authenticity using AI tools that highlight your unique voice and story.Leverage AI tools for content creation to consistently deliver authentic and engaging coaching messages.Resources:Contact Brian at brian@brianbogert.com and put Amplify AI in the subject line to receive access to his free AI process for generating high-quality content from transcripts.Test Brian's AI-powered tool by uploading a transcript to receive multiple deliverables, such as meeting narratives, recap emails, podcast-style summaries, Forbes-style articles, LinkedIn posts, and promotional emails.Use the AI process to streamline and automate the creation of educational materials, social media assets, and landing page copy for masterminds, coaching sessions, webinars, or podcasts.Leverage the AI tool to create detailed client reports and document client journeys for intensives, masterminds, or one-on-one coaching, enhancing client retention and contract renewals.Join the beta launch of Brian's AI tool by reaching out via email, as the product is currently in minimum viable product mode and open for early testers.Transform Coaching with AI Insights Integrating AI into coaching offers fresh perspectives by highlighting trends and insights often missed by the human eye. These data-driven revelations enhance decision-making and personalize coaching methods. As a result, coaches can deliver more impactful, tailored support to their clients. – – – – – – – – – – – – –

You know your expertise inside and out. You've got proven processes that deliver real results. But here's the problem: your business only grows as fast as you can personally deliver. Sound familiar? This week's guest, Ryan Musselman, cracked the code on something most service business owners struggle with—creating systems that scale your expertise without making everything feel automated and soulless. The Custom GPT Framework That Saves 15+ Hours Per Week Ryan didn't just throw ChatGPT at his content problem. He built an interconnected ecosystem of custom GPTs that generate stories, case studies, and sales copy that actually sounds human. Here's what makes his approach different: each GPT knows exactly what it's supposed to do, how it should sound, and what outcomes to deliver. The result? Content that scales without sacrificing quality or authenticity. Why Your AI Content Sounds Like a Robot (And How to Fix It) Most business owners try AI once, hate the generic output, and give up. Ryan shares his process for identifying the telltale phrases that scream "this was written by AI" and systematically eliminating them from his system. This isn't a one-time setup—it's a continuous improvement loop that gets better with each iteration. Sound like someone's approach you know? The Onboarding System That Catches Problems Before They're Expensive Here's where it gets really interesting for service businesses: Ryan built a centralized feedback system that gathers client input from day one. No more wondering if your onboarding process has friction points. No more clients silently struggling with parts of your program. Instead, you get immediate visibility into what's working and what needs adjustment—before small issues become big problems that cost you clients. What Actually Matters When You're Building a Business In a refreshingly honest moment, Ryan pulls back the curtain on his personal systems for maintaining perspective. Daily exercise. Journaling. Prayer. These aren't just nice-to-haves—they're the foundation that keeps him from getting lost in the weeds of running a 7-figure coaching business. Because here's the truth: the best systems in the world won't matter if you burn out trying to implement them. The Most Valuable Insight There's no single "right way" to grow a service business. Ryan's systems work brilliantly for him, but the real lesson isn't about copying his exact approach. It's about finding the systems and processes that align with your personality and strengths. Some coaches thrive on intimate, high-touch relationships with a small group of clients. Others excel at scaling through group programs and automation. Both can build highly successful businesses—they just require different systems. Why This Matters for Your Business If you're running a service-based business and feel stuck at your current revenue ceiling, chances are it's not a strategy problem. It's a systems problem. Ryan's approach shows you how to: Leverage AI without losing the human touch that makes your business special Build feedback loops that help you improve continuously Create operational systems that free up your time instead of consuming it Stay grounded in what actually matters while scaling This episode is packed with practical, implementable ideas you can test in your business this week. No fluff. No theory. Just real systems from someone who's already figured out what works at scale. Listen now to discover how to build magnetic systems that help your business grow without requiring you to clone yourself.Want help designing systems that make your business more effective? Let's talk about creating feedback loops that catch problems early and turn your team into problem solvers.Learn more about working together.

Let me ask you something — are you growing as fast as your business needs you to?Because here's the truth: your team can only move at the pace you lead. If you stay the same, your decisions stay the same. Your systems stay the same. Your results stay the same.And in a world being reshaped by AI, speed, and constant change, the question isn't “How do I keep up?” It's: “How fast can I learn, adapt, and lead differently?”Today, I'm going to show you what it means to become an AI-First Leader — someone who uses AI not as a shortcut, but as a strategic advantage to save time and amplify your leadership. Let's dive in>> Links mentioned within

What if AI isn't your competition, but your best advantage?In this episode, Nicholas Kuhne chats with Dr Angela Mulrooney – branding expert, ex-dentist, and creator of a personal branding AI app – about how professionals can futureproof their identity, stand out from the AI-generated noise, and finally claim their space in the market.

What does it take to transform leadership into a calling — and build a business that transforms others? Today, Peter Winick sits down with Daniel Harkavy, founder and CEO of Building Champions, a pioneer in executive coaching and leadership development. Daniel shares how he turned the lessons from his early career in mortgage banking into a structured, scalable system for growing leaders — and why his success is rooted in helping others unlock their potential. Daniel's approach to thought leadership isn't about pedigree or credentials — it's about proof. He took what worked in one high-performance environment and codified it into frameworks, checklists, and playbooks that any leader could use to create lasting impact. From Becoming a Coaching Leader to Building Champions' current programs, Daniel's work continues to shape how organizations coach, communicate, and cultivate leadership at every level. The conversation dives deep into what it means to scale a mission-driven business without losing its soul. Daniel opens up about the "near-death" moments that almost derailed his company — from failed partnerships to market crashes — and the resilience it takes to rebuild stronger each time. His story is a masterclass in balancing faith, strategy, and discipline in pursuit of a greater purpose. Peter and Daniel also explore how AI is reshaping the future of leadership and coaching. Daniel sees it not as a threat but as a copilot — a tool that, when mastered, can amplify human insight, accelerate problem-solving, and deepen relationships. His message is clear: technology can enhance thought leadership, but it can't replace the leader. Three Key Takeaways: • Codify What Works: Turning personal insight into repeatable frameworks allows leaders to scale their impact, build stronger teams, and create lasting organizational value. • Lead with Purpose and Resilience: Sustainable success comes from aligning business strategy with personal values and staying adaptable through inevitable market and operational challenges. • Leverage AI as a Copilot, Not a Replacement: The future of leadership depends on mastering technology to enhance human insight, accelerate decisions, and deepen relationships — without losing the human touch that defines great leadership. If Daniel's episode inspired you to think differently about leadership systems, purpose, and resilience, you'll want to listen next to "Becoming Resilient Through Thought Leadership" featuring James Harold Webb. Both conversations explore how true leaders turn adversity into an advantage — Daniel through codifying leadership frameworks and James through channeling personal reinvention into influence and impact. Together, they reveal the blueprint for thriving in uncertainty: build systems that scale, lead with purpose, and use your story as fuel for growth. Listen to both and discover how resilience isn't just about bouncing back — it's about building forward with clarity, structure, and intention.

☁️ Hybrid Cloud + AI = The Future of Modern BankingAccording to Kamini Belday, Head of Global Payments, IBM Cloud, hybrid cloud isn't just a tech upgrade; it's a transformation strategy.It allows banks to leap from legacy monolithic systems into flexible, microservice-based architectures while still maintaining compliance and control.With a hybrid cloud, financial institutions can:✅ Leverage AI to deeply understand customer behavior

Today's guest is Taylor Sullivan, Head of Product and Assessments at Workera. Workera provides AI-driven skills verification and assessment solutions for organizations. Taylor joins Emerj Editorial Director Matthew DeMello to discuss how organizations can move from skill inferencing to verified, measurable skills, enabling more confident talent decisions. Taylor also explains how AI-powered assessments can personalize learning, reduce time to proficiency, and provide leaders with actionable data to align workforce capabilities with evolving business needs. This episode is sponsored by Workera. Learn how brands are driving impact in enterprise AI through Emerj's media offerings. Find out more at emerj.com/ad. Emerj features the voices driving enterprise AI adoption. If your insights move strategy forward, share them with executive peers on the AI in Business podcast. Apply at emerj.com/expert2.

Nightfall AI is pioneering AI-native data loss prevention (DLP) for enterprises navigating cloud, SaaS, and AI application proliferation. Founded in 2017 by former Uber engineers who witnessed data breaches firsthand, Nightfall addresses the architectural limitations and false positive problems plaguing legacy DLP solutions. By leveraging machine learning and large language models across three distinct layers—content classification, risk assessment, and forensic investigation—Nightfall delivers 10x accuracy improvements while enabling secure AI adoption. In this episode of Category Visionaries, I sat down with Rohan Sathe, Co-Founder & CEO of Nightfall AI, to explore their strategy for displacing entrenched incumbents and positioning as the security enabler for organizational AI deployment. Topics Discussed: Nightfall's founding thesis addressing DLP coverage gaps created by cloud and SaaS migration Three-layer AI architecture: content classification, behavioral risk analysis, and agent-assisted forensics Positioning against legacy DLP's rules-based approaches and exact data match workarounds Market education shift post-ChatGPT: from "don't use AI" to "enable AI securely" Purple brand differentiation strategy in security's dark-themed visual landscape Conference ROI reallocation: executive suite meetings versus booth presence at RSA and Black Hat Mid-market to enterprise expansion pattern through peer-to-peer word-of-mouth Founder-led LinkedIn strategy balancing market education with competitive displacement narratives Sales team composition: domain practitioners versus traditional sales profiles GTM Lessons For B2B Founders: Structure POVs to prove quantifiable superiority on one dimension: Rohan revealed Nightfall benchmarks against Google and Microsoft DLP APIs, demonstrating 10x accuracy improvements during proof-of-value cycles. When challenging mature categories, identify the single metric where you demonstrably outperform and architect evaluations to surface that gap. The key isn't claiming superiority—it's creating controlled comparisons where buyers verify it themselves. Deploy AI across three workflow layers, not as a monolithic feature: Nightfall applies AI distinctly at content classification (identifying sensitive data with high precision), behavioral analysis (distinguishing risky data movement from standard workflows), and investigation assistance (helping analysts focus forensic efforts). This creates compounding value and defensibility. Map where AI can reduce friction at multiple decision points in your customer's workflow rather than treating it as a single capability. Replace field marketing spend with curated CISO access: Nightfall redirected budget from RSA and Black Hat booths to private suites hosting scheduled executive meetings. Rohan emphasized engaging "chief information security officers who sign the checks" in intimate settings rather than booth traffic. For enterprise sales, calculate cost-per-meeting with economic buyers and reallocate spend accordingly. Design 8-person dinners as vendor-neutral industry forums: Nightfall hosts 3-4 annual dinners with 5-7 prospects and 2-3 team members (founders, head of product) structured around industry developments—like OpenAI's agent workflow builder and security implications—not product pitches. The format positions Nightfall as thought leaders while qualifying prospects through discussion quality. Agenda topics, not sales decks, drive conversion. Hire former practitioners into quota-carrying roles: Rohan identified hiring former DLP security operations analysts as account executives or solutions architects, mirroring trends in legal tech (hiring lawyers) and HR tech (hiring recruiters). For technical categories with sophisticated buyers, domain fluency in customer-facing roles outweighs traditional sales experience. This isn't solutions engineering—it's putting practitioners in quota-carrying positions. Use LinkedIn for two narratives: market education and competitive wins: Rohan posts thought leadership on DLP evolution and AI security implications alongside selective announcements of competitive displacements at enterprise AI companies and top 10 banks. He noted role postings also drive engagement, signaling growth momentum. The pattern: educate on category gaps, prove you're winning deals in those gaps, show team expansion. Avoid pure product promotion. Leverage AI adoption mandates as your demand generation engine: Post-ChatGPT, Rohan noted "board mandate and CEO mandate from every company to use as much AI as you can" created new security requirements. Nightfall shifted positioning from "prevent data loss" to "enable AI adoption securely." When macro shifts create executive-level mandates in your category, realign messaging around enabling that mandate rather than preventing its risks. Challenge category conventions through education, not assertion: Rather than simply claiming exact data match (EDM) is obsolete, Nightfall explains EDM emerged as a workaround for rules-based approaches' false positive problems—and ML eliminates the need for workarounds entirely. When displacing established practices, reveal why current solutions exist (what problem they patch) before explaining why your approach eliminates the underlying issue. //  Sponsors:  Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

It's almost the most wonderful (and busiest!) time of the year for wedding pros… engagement season!

How To Leverage AI In Your Diagnosis Journey with Chris Donaldson | The Eye Believe Podcast Meet Chris Donaldson, an ocular melanoma (OM) patient and AI professional who's redefining what it means to take control of your health journey. When faced with conflicting medical opinions at the onset of his diagnosis, Chris turned to a tool far more powerful than Google—artificial intelligence—to help guide his decisions and find clarity in the chaos. In this inspiring episode, Chris shares how AI played a pivotal role in his diagnosis and ongoing care, helping him access cutting-edge information, discover new treatment options, and feel empowered throughout his metastatic OM journey. Join us as we explore:

What if your ads aren't failing because of your copy…but because of your landing page? In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don't match their message.  Val shares what Google's latest update really means for ad performance, and how to future-proof your marketing with AI-powered landing pages. They dive into: > Why 52% of B2B PPC ads still link to homepages and how to fix it fast > How to create high-converting, channel-specific landing pages > What Google's ad quality update means for marketers right now Plus, Val breaks down how her team at Unbounce uses AI and automation to speed up workflows, test faster, and build smarter, not harder. If you want better ads, better conversions, and a better handle on how AI is reshaping marketing, this one's for you.  Generate more leads and sales with ⁠Unbounce⁠, the leading landing page platform built for marketers and agencies. Leverage AI-driven insights powered by billions of conversions to deliver better results - without increasing your budget or team size. Follow Val: LinkedIn: ⁠https://www.linkedin.com/in/valerie-riley-marketer/⁠ Follow Daniel: LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing/⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠

In this special episode of the podcast, originally hosted by Indico Data's Unstructured Unlocked, Matthew Grant, CEO of InsTech, joins Tom Wilde and Michelle Gouveia to discuss how insurers are harnessing third-party data and AI to make more informed, efficient underwriting decisions. With over 25 years in catastrophe modelling and analytics, Matthew shares his view on where the real innovation is happening and where insurers are still facing friction. From the rising value of external data sources to the operational impact of generative AI, the conversation is packed with insights that go beyond the buzzwords. InsTech is sharing this episode to highlight the practical challenges and opportunities facing carriers and reinsurers as they modernise their approach to risk. What you'll learn Why many insurers still struggle to access the most basic risk data What third-party data needs to prove before it's trusted in underwriting How AI is changing both the speed and depth of catastrophe modelling When it makes sense for carriers to build proprietary models—and when it doesn't What reinsurers have taught the market about effective model use The quiet power of improving underwriting efficiency, not just accuracy How better data and analytics can help insurers write more risk with more confidence If you like what you're hearing, please leave us a review on whichever platform you use or contact Matthew Grant on LinkedIn. Discover more episodes of Tom Wilde's and Michelle Gouveia's podcast at Indico Data's Unstructured Unlocked. Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning. Continuing Professional Development This InsTech Podcast Episode is accredited by the Chartered Insurance Institute (CII). By listening, you can claim up to 0.5 hours towards your CPD scheme. By the end of this podcast, you should be able to meet the following Learning Objectives: Measure the practical value of generative AI in improving underwriting efficiency and catastrophe modelling accuracy. Specify the thresholds third-party data must meet—cost and confidence—before it can support underwriting decisions. Explain how insurers are approaching the build vs buy decision when it comes to proprietary AI models. If your organisation is a member of InsTech and you would like to receive a quarterly summary of the CPD hours you have earned, visit the Episode 378 page of the InsTech website or email cpd@instech.co to let us know you have listened to this podcast. To help us measure the impact of the learning, we would be grateful if you would take a minute to complete a quick feedback survey.

Perry Belcher is a renowned digital strategist, educator, and veteran entrepreneur who has shaped the way millions approach marketing, sales, and storytelling online. Best known as the co-founder of DigitalMarketer and the Traffic & Conversion Summit, two of the most influential platforms in digital business, Perry has earned the nickname “The Billion Dollar Man” for the billions in sales his strategies have generated worldwide. A master copywriter, best-selling author, and high-impact speaker, Perry is celebrated for his ability to turn complex ideas into instantly actionable insights. His copywriting frameworks, product launch strategies, and growth systems have been adopted by entrepreneurs and brands across the globe, resulting in over $500 million in direct sales. Today, Perry is focused on the intersection of artificial intelligence and human creativity, helping entrepreneurs harness AI tools to grow faster, future-proof their skills, and scale with less chaos. With decades of experience, an unmatched track record, and a gift for simplifying success, Perry continues to inspire and equip business leaders to thrive in the digital age.   During the show we discussed: AI builds stronger, more personalized customer relationships. Irresistible offers use key elements that drive buying decisions. Automation and LLMs create modern customer journeys. AI replicates top performers and automates repetitive tasks. Simple frameworks turn complex marketing into action. Marketers must adapt to thrive in an AI-driven economy. Businesses often err when scaling marketing efforts. Creativity and AI must align for powerful brand storytelling. Resources: https://perrybelcher.com/ https://partnerwithperry.com 

In this edition of Future Proof, Jane Ostler, Chief Insights Officer at Kantar, sits down with Anastasia Leng, founder and CEO of Creative X, and Duncan Southgate, Global Creative and Media Lead at Kantar, to explore how artificial intelligence is reshaping the way brands measure and optimise creative content.Anastasia shares her journey from Google to launching Creative X, revealing how a personal challenge led to the creation of a platform now used by some of the world's biggest brands. She discusses the new partnership between Kantar and Creative X, and how integrating AI-powered insights is helping marketers make smarter decisions about creative and media investment.Together, they unpack the rise of GenAI, the explosion of content, and the challenges brands face in maintaining creative consistency at scale. The conversation also delves into the creator economy, with fresh data on how influencer content is driving brand impact and why getting the basics right still matters.Tune in to hear why combining creative and media measurement is the next big step for marketers, and what the future holds for advertising effectiveness in an AI-driven world. Hosted on Acast. See acast.com/privacy for more information.

Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape. What You'll Learn How Google's AI uses GBP data to surface local businesses in AI Overviews and Search The 5 must-do GBP optimizations to boost ranking and AI visibility Why review volume and recency matter more than ever and how to outpace competitors Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what's holding you back in local search and AI rankings.  https://www.localseotactics.com/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall Check out Brad here:

What happens when you challenge the status quo of Agile, throw out bloated teams, and supercharge small pods with AI? In this episode, Jeff Mains sits down with Mac, founder of Wednesday Solutions, to explore the evolution of product development teams. Mac shares why he believes traditional Agile is obsolete and how his company's “product pods” are delivering massive impact with lean teams. Dive into real-world strategies on using AI to automate grunt work, focus on real customer value, and deliver faster than ever. Mac and Jeff also discuss over-engineering pitfalls, the essential Sprint Zero, and what's next for tech leadership in the age of AI.Key Takeaways00:00 "Impactful Small Teams"06:03 AI-Powered Engineering and Vibe Sprints07:15 "AI-First vs. Human-First Mindset"10:33 Rural Loan Tech Success15:28 "Sprint Zero: Focusing on One Problem"16:50 User-Centric Product Roadmap Creation20:00 AI: The New Industrial Revolution25:09 From Doing to Empowering Others27:18 Embrace Incremental Change30:47 Thoughtful Hiring in App Development35:53 "Utilize Managed Services First"37:15 "CTO: Bridge Across Tech, Product, Business"Tweetable QuotesAI-First Mindset: "Are you AI first or are you human first? Do you typically think of how I can do this myself, or do you think about what tools I can use to leverage, what tools I can leverage to actually get this done?" — Mac Viral Topic: The Dangers of Over-Engineering Early "don't try to build for scale before you even get your first user. Sort of like not over engineering over there is very important." — Mac The Power of Interdisciplinary Collaboration: "So when I think about it, having a product manager with tech experience or engineering experience and sort of bringing the intersection of these two disciplines together is first and foremost, most important." — MacThe Art of Delegation: "The question that I keep asking myself at the end of every week is how well would things have gone if I wasn't there for this week? And how well will things go if I'm not there next week, right?" — MacViral Topic: AI and Interview Strategies: "What was possible to build in weeks or months earlier is now possible within a few minutes with a few prompts."— Mac The Dangers of Confirmation Bias in Product Development: "And so we build a product and then get to the end. And it's not really what the market was looking for or it was close, but it's off a little bit." — Jeff Mains Viral Leadership Secret: "The most successful leaders aren't lone heroes. They're the center of four specific relationships that multiply their impact while preserving their sanity." — Jeff Mains SaaS Leadership LessonsTrue Velocity Comes from Focus, Not Headcount:Small teams with well-defined roles and clear ownership far outpace large, fragmented ones.Delegate Relentlessly:Great leaders empower others to own outcomes, not just tasks—Mac constantly asks how his absence would impact the team.Start with the Problem, Not the Solution:Sprint Zero ensures the product addresses a real, validated user pain—don't let assumption drive your build.Embrace Incremental Change:Don't fall for the “big-bang” launch myth when modernizing systems; ship value early and often.Hire for Specialization, Not Generalization:Early mistakes in hiring generalists slowed quality—now, experts who excel at their craft yield superior results.Leverage AI as a Force-Multiplier:The best...

Does this sound familiar? You've been told that “just learning every new AI tool” is the secret to staying relevant and leading your team into the future. But after hours tinkering with the latest apps and features, you're still feeling overwhelmed and wondering if you're actually making any real progress—or just adding more noise to your workflow. If you're tired of chasing shiny objects and still feeling uncertain about how to lead responsibly with AI, you're not alone. Let's talk about what actually works for ethical, human-centered leadership in this AI-driven world. In this episode, you will be able to: Explore how navigating AI and ethical considerations can build trust and long-term success in your business or industry. Discover AI tools that can boost your productivity and sharpen your leadership skills in today's fast-paced world. Embrace human-centered leadership with AI to create more meaningful connections and drive better team results. Understand AI's reshaping of the future of work and position yourself ahead of the curve. Leverage AI's role in ESG and sustainability to lead your organization toward a greener, more responsible future. The key moments in this episode are:00:01:00 - Navigating AI's Role in Leadership and the Future of Work 00:03:25 - How MBA Graduates Can Amplify Their Value with AI 00:07:54 - Future-Proofing Mid-Career Leadership in an AI-Driven World 00:10:06 - Practical AI Tools and Human-Centered Leadership for Enhanced Productivity 00:13:37 - Embracing Human-Centered Leadership in the AI Revolution 00:14:12 - Integrating ESG Perspectives with AI Innovation 00:16:32 - Scaling Global Knowledge with AI and Ensuring Equitable Access 00:18:05 - Leading Ethically in a Future of Human-AI Collaboration 00:20:23 - The Responsibility of Leadership in AI's Impact and Future Share this episode with an MBA student, someone in their mid-career, or someone considering what to study in college. Give a five-star rating and write a review for the podcast to help increase its reach. Sign up for BetterHelp and get 10% off your first month at www.betterhelp.com/difference. Check out Stanford HAI (Human-Centered Artificial Intelligence) on LinkedIn to learn more about their work. Visit Botipedia to explore its multilingual knowledge and education resources. Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode 580 of the Lawyerist Podcast, Zack sits down with Jake Soffer, CEO and founder of FirmPilot, to explore how artificial intelligence is reshaping law firm marketing. Forget generic blog posts and robotic content, Jake shares how FirmPilot uses AI and data science to build smarter, measurable strategies that actually attract clients.  You'll hear how law firms can leverage AI beyond parlor tricks, why “moonshine marketing” doesn't cut it anymore, and what lawyers need to know about AEO (AI Engine Optimization) versus traditional SEO. Zack and Jake also discuss the future of client search behavior, how to avoid overhyping trends, and why sticking to fundamentals will always matter.  If you're curious about using AI in your practice, but don't want to waste time on gimmicks, this episode will give you a roadmap to experiment wisely, protect your marketing investment, and grow sustainably.  Listen to our other episodes on Law Firm Marketing, Growth and AI:  #577: Rethinking Law Firm Growth in the Age of AI, with Sam Harden Apple | Spotify | LTN #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis & Conrad Saam Apple | Spotify | LTN #434: Leverage AI to Stay Ahead, with Greg Siskind Apple | Spotify | LTN   If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.    Access more resources from Lawyerist at lawyerist.com.  Chapters:  0:00 – Introduction with Zack Glaser 1:27 – Meet Jake Soffer of FirmPilot 2:17 – How AI Is Changing Legal Marketing 3:12 – Data-Driven Law Firm Growth 4:46 – The Limits of ChatGPT Content 7:12 – Building Smarter AI Workflows 9:23 – AEO, GEO, and the Future of Search 11:59 – Why Fundamentals Still Matter 14:45 – Writing for AI vs. Writing for Clients 17:05 – First Steps for Lawyers Using AI 18:33 – Do Your Research Before Choosing Tools 19:10 – Where to Find FirmPilot 

In episode 580 of the Lawyerist Podcast, Zack sits down with Jake Soffer, CEO and founder of FirmPilot, to explore how artificial intelligence is reshaping law firm marketing. Forget generic blog posts and robotic content, Jake shares how FirmPilot uses AI and data science to build smarter, measurable strategies that actually attract clients.  You'll hear how law firms can leverage AI beyond parlor tricks, why “moonshine marketing” doesn't cut it anymore, and what lawyers need to know about AEO (AI Engine Optimization) versus traditional SEO. Zack and Jake also discuss the future of client search behavior, how to avoid overhyping trends, and why sticking to fundamentals will always matter.  If you're curious about using AI in your practice, but don't want to waste time on gimmicks, this episode will give you a roadmap to experiment wisely, protect your marketing investment, and grow sustainably.  Listen to our other episodes on Law Firm Marketing, Growth and AI:  #577: Rethinking Law Firm Growth in the Age of AI, with Sam Harden Apple | Spotify | LTN #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis & Conrad Saam Apple | Spotify | LTN #434: Leverage AI to Stay Ahead, with Greg Siskind Apple | Spotify | LTN   If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.    Access more resources from Lawyerist at lawyerist.com.  Chapters:  0:00 – Introduction with Zack Glaser 1:27 – Meet Jake Soffer of FirmPilot 2:17 – How AI Is Changing Legal Marketing 3:12 – Data-Driven Law Firm Growth 4:46 – The Limits of ChatGPT Content 7:12 – Building Smarter AI Workflows 9:23 – AEO, GEO, and the Future of Search 11:59 – Why Fundamentals Still Matter 14:45 – Writing for AI vs. Writing for Clients 17:05 – First Steps for Lawyers Using AI 18:33 – Do Your Research Before Choosing Tools 19:10 – Where to Find FirmPilot  Learn more about your ad choices. Visit megaphone.fm/adchoices

Pedro returns to unpack Sunny AI, a purpose-built assistant trained on Summer OS's proprietary data to help investors and operators spot patterns, compare markets, and forecast performance in seconds.In this episode:Why AI fits STRs: fragmented data, shifting markets, and the need for predictive modelingWhat makes Sunny AI different: specialized (not generic) AI trained on Summer OS data to “think” like an operator and investorHow it works: compare cities and submarkets, build comp sets, benchmark a specific home, and translate complex metrics into plain EnglishUse cases for everyone: first-time buyers to 1,000-unit PMs (hours of analysis reduced to minutes)The future: AI for STRs becomes as standard as MLS or Zillow for real estate and GPS for driving___Episode Sponsored By:STR SearchSTR Search is the industry leading property finder service. They've helped investors acquire over 265+ profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

For years, Donna Peterson dreaded public speaking — sweaty palms, shaking knees, and sleepless nights before client presentations. But everything changed when she joined Toastmasters, discovering that public speaking isn't just about overcoming nerves — it's also a powerful traditional marketing channel that can accelerate business growth.In this episode of the B2B Marketing Excellence & AI Podcast, Donna shares how public speaking helped her build confidence, elevate the World Innovators brand, and establish trust in an AI-driven world. You'll learn how speaking engagements complement digital marketing, position you as an expert, and generate valuable content you can repurpose across multiple channels.Whether you're an industrial brand, a B2B marketer, or a business leader, this episode shows you how to start small, use your voice authentically, and turn communication into a growth engine.Key Takeaways You Can Implement Right Away-Start small. Join a local group, speak on a webinar, or volunteer for a panel before tackling big stages.Public speaking builds trust. In-person engagement validates expertise and creates stronger brand connections.Position yourself as a subject matter expert. Repeated exposure on your niche topic reinforces credibility.Repurpose content. Each talk can become blogs, social posts, newsletters, or video clips.Stand out from AI. Speaking live shows authenticity and personality in an era of AI-generated content.Leverage AI smartly. Use ChatGPT for brainstorming or structuring ideas, but keep the message uniquely yours.Episode Chapters-00:00 Introduction: Fear of public speaking and its impact on business01:25 My nerves and struggles before client presentations03:00 Joining Toastmasters — the turning point05:10 Beyond speaking: communication skills for business and networking07:15 Two big business benefits: visibility and sharing your mission09:50 Public speaking as a traditional marketing channel that boosts digital ROI12:20 Three ways speaking accelerates growth: trust, expertise, and content repurposing14:50 Practical tips to start: small steps, niche focus, and using AI as a support tool16:20 Call to action: take one step this week toward improving your communicationCall to Action-Public speaking changed my career — and it can transform your business too. Take one step this week: join a group, volunteer to speak, or repurpose a conversation into a short talk.

Our guest in this episode is Ali Hafizji, the CEO of Wednesday Solutions, who joins us from Pune, India. He's on a critical mission to steer startup founders away from the chaos and waste that often plagues their journey, offering them a clear, systematic path to success. In our chat, Ali Hafizji breaks down the fundamental mindset shift that separates a struggling project from a thriving business: the transition from being a "builder" to becoming a true "business owner." Ali provides a clear framework for founders to escape the dreaded "build trap" and focus on the activities that genuinely move the needle. Key points discussed include:* Make the critical shift from passionately building a product to strategically owning the entire business.* Your new job isn't coding; it's marketing, sales, fundraising, and gathering crucial market insights.* Leverage AI for incredible speed, but always guide it with uniquely human judgment and strategic focus.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Ali HafizjiIt was a real privilege to welcome Ali Hafizji, the CEO of Wednesday Solutions, to the Innovabuzz podcast, all the way from Pune, India. Ali has a critical and incredibly timely mission: to help founders avoid the pain, waste, and chaos that so often derails promising startups. He provides a wonderfully systematic and clear path for entrepreneurs to move from a compelling Minimum Viable Product (MVP) to that all-important Product-Market Fit, and he does it with a logic that cuts right through the emotional turmoil of the founder's journey.Our conversation was a deep dive into the fundamental mindset shift required to build not just a product, but a sustainable business. Ali's insights felt like a much-needed dose of clarity in a startup world that is often filled with noise and distractions. He's on a mission to help founders cross the chasm from being passionate builders to becoming strategic business owners, a distinction that is truly at the heart of success.The Critical Divide: Are You a Builder or a Business Owner?The most powerful idea Ali Hafizji shared was the distinction between acting like a "builder" and thinking like a "business owner". So many founders start because they have personally experienced a problem and have the vision to build a digital solution for it. This is a fantastic starting point, but it's also a trap. They get their MVP built, show it to a few people, and then get stuck in a perpetual cycle of building.As Ali explained, their day-to-day becomes about micromanaging features and tweaking the product, not growing the business. They are acting like builders, not owners. This crucial difference in mindset is often what separates a promising project that fizzles out from a company that achieves real traction and makes a lasting impact.Escaping the "Build Trap": When Your Day-to-Day Doesn't Move the NeedleThis builder mindset leads directly to what Ali calls the "build trap". You get feedback, you add a feature. You talk to a user, you tweak the interface. You're constantly busy, your team is shipping code, but the core business metrics aren't changing. You feel like you're working incredibly hard, but as Ali puts it, you're just not "moving the needle".The litmus test he offered was profound in its simplicity: if you realize that no matter what you do, things aren't fundamentally changing, you probably need to change first. It's a sign that you must stop focusing all your energy on the product itself and transform your own role within the company.The Founder's New Job: A Four-Point Mission for GrowthSo, what does that new role look like? Ali laid out a new job description for the post-MVP founder, one centered on four key activities: marketing, sales, fundraising, and gathering insights. The founder's primary job is to be the external voice and vision for the company, interacting with the market, customers, and investors.This means handing over the day-to-day building to a team you trust, whether it's an in-house team or a partner. That team's job is to convert the rich insights you're gathering into a digital offering. This shift is a massive change, moving from the comfort of building to the challenging, but essential, work of business development.AI as the Enabler, Not the Answer: Building with True VelocityIn today's world, it's easier than ever to build something, thanks in large part to AI. Ali is a huge proponent of using AI, but in a very specific, strategic way. He sees it as a powerful enabler to get your MVP off the ground and to supercharge your engineering team, allowing a small "pod" to achieve twice the outcome.However, he was quick to point out that true velocity isn't just about speed; it's a combination of speed and direction. AI can provide the speed, but the direction must come from the human insights gathered by the founder. An AI-enabled team is powerful, but they are still relying on the founder's strategic guidance to ensure they are building the right thing.The Human Advantage: Why Saying "No" is Your Most Important SkillThis brought us to the crucial human element. With the ability to build things so quickly, the temptation to add every bell and whistle is stronger than ever. Ali argued that the most important advantage a human-led team has is the ability to say "no." It's about having the focus and judgment to decide what not to build.He used brilliant examples, like Instagram focusing solely on its iOS app for the longest time, or Snapchat starting with a single, simple feature. This disciplined focus is only possible through a consultative, back-and-forth conversation between the founder and the team, constantly asking the tough questions: "What business metric is this going to move?" That judgment is something AI can't replicate.Conclusion: Stop Listening to the Chaos and Start BuildingAli's message is ultimately one of empowerment. We are in an age where the tools to bring an idea to life are more accessible than ever. His final call to action was simple: "now is the time to build". But that encouragement comes with a critical piece of wisdom.You must start with the awareness that the goal isn't just to build a product, but to build a business. Be prepared to make that difficult but necessary transition from builder to business owner. Stop listening to the chaos, focus on what truly matters, and you'll be on the right path to turning your vision into a viable, impactful company.The Buzz - Our Innovation RoundHere are Ali's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.Most innovative use of AI to enhance human relationships: Using an AI tool that helps you take interviews better by nudging you to look at the camera and build a genuine connection.Best thing to integrate AI and human connection: Actively avoiding the use of AI for human connection to maintain authenticity, as AI-generated text often feels like fluff.Differentiate by leveraging AI: Focus on authentic video for marketing, as text is now commoditized and video offers a less noisy, more human platform.ActionIf you are thinking about building a business, now is the time to start. Use the tools all around you to build whatever you plan, as you don't need a lot of external help to get started.Reach OutYou can reach out and thank Ali via the Wednesday Solutions website or by connecting with him on LinkedIn.Links:* Website - Wednesday Solutions* LinkedIn* Twitter - @wednesdaysol* Instagram - @wednesday.solCool Things About Ali* He is a "Founder Pain-Killer": Ali hasn't just built another software company. He has systematically designed a business model around a core philosophy: to prevent the specific pain, chaos, and waste he has witnessed kill so many startups. He is not just selling a service; he is selling a well-engineered antidote to a common business disease.* He is a Unicorn Whisperer: Having worked with over 10% of India's unicorn companies, Ali possesses a rare and valuable perspective. He has had a front-row seat to hyper-growth, giving him an extraordinary understanding of the patterns that separate the wildly successful from the rest, especially during their chaotic and vulnerable early stages.* He is a Pragmatic AI Pioneer: While many leaders talk about AI in abstract or future-tense terms, Ali is a true early adopter who has been using it in the trenches for years. He treats AI not as a buzzword, but as a practical, integrated "force multiplier" that is a fundamental part of his company's daily operations.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog go deep into the mindsets and frameworks that set highly successful business coaches apart. They dissect the layers beneath mindset, explore how personal beliefs and stories impact business performance, and reveal actionable strategies for raising prices and adding value. Karl details his “mindset ladder,” shares insights from the coaching world's response to technological shifts like AI, and weighs in on current events, before closing with specific, innovative ways coaches and clients can boost profit and win in boring—but powerful—ways. Key Topics Covered The Foundation of Personal Development for Coaches Karl introduces the “mindset ladder”—a model that starts with understanding your identity and stories, then progresses up through beliefs, values, and, finally, mindset. He explains why most people try to change their lives at the wrong “rung” and emphasizes the necessity of defining who you are, what you deserve, and the stories you tell yourself. Conquering Fear and Building a Powerful Life Force The hosts discuss practical tactics for combating fear and overwhelm, including the importance of optimism, the value of taking pauses (not quitting), and psychiatrist Phil Stutz's “life force” pyramid: strengthening your relationship with your body, others, and yourself. The Value of Fundamentals Over Flashy Moves Progress equals happiness. Karl argues that building a great life and business is about getting the basics right: focus on profit, define what a great life looks like on paper, and remember that small, systematic improvements beat looking for excitement or “sexy” business hacks. AI's Impact on Business Coaching Far from making coaches irrelevant, AI acts as “gasoline and turbo on steroids,” allowing business coaches to implement systems and generate value faster. But AI only amplifies the need to keep learning and to focus on implementation and training, not just understanding. Transformative Ways to Raise Prices with Added Value Karl outlines innovative strategies to elevate perceived value—using contrast, leveraging premium experiences, and presenting offerings in ways that heighten desirability. He provides vivid examples, from using premium venues for events to adopting small, systematic price increases just like McDonald's. Turning Weaknesses Into Strengths Your greatest weakness is often your greatest strength “turned up too loud.” Karl highlights the need for balance—especially in a fast-moving AI world where over-learning without implementation leads to analysis paralysis. Notable Quotes “Your happiness will basically be derived from how much uncertainty you can handle in your life.” “The stories that you tell yourself—you've got to be telling yourself powerful stories, not stories that disempower you.” “Progress equals happiness. There's real magic in that.” “You'll be remembered for what you refuse to give up on.” “Learning over knowing all day long—most people are one letter away from greatness.” “Controlling costs is more about innovation than anything else.” “Profitable business done properly is boring as can be. If it's too exciting, I can tell you there's a problem there.” Actionable Takeaways Define Your Identity and Deserve Level: Don't just try to change your thoughts—start by clarifying who you are and the stories that drive your actions. Put it on paper. Combat Fear with Optimism and Pause, Don't Quit: Make a list of fears, assess if they're valid, and remember: 90% never come true. When overwhelmed, pause and recharge—don't give up. Reinforce Your “Life Force”: Focus first on caring for your body, then nurture relationships, and finally, invest in true self-connection through honest reflection and goal setting. Innovate Your Value Proposition: Use contrast, presentation, and perception to raise pricing (e.g., premium venues, unique product positioning, subtle price increases). Think Systematically About Growth: Small, steady improvements in core business drivers lead to exponential results. Follow proven frameworks like the Jumpstart 12. Leverage AI to Multiply Impact: Treat AI as a tool that lets you implement faster and deeper—don't fear it, use it to train and execute. Avoid Self-Sabotage: Recognize when your greatest strengths tip into weaknesses and avoid procrastination, over-learning, or analysis paralysis. Serve Before You Sell: Provide genuine value and help to prospects, building trust and reputation well before payment. Resources Mentioned Phil Stutz's “Life Force” Pyramid (as described in the documentary Stutz) Jumpstart 12 (Business foundations framework by Karl Bryan) Profit Acceleration Software™ (Karl Bryan's proprietary tool for business growth) Focused.com – For business coach resources, Profit Acceleration Software™ demos, and to subscribe for daily tips The Six-Figure Coach Magazine https://thesixfigurecoach.com/get-it If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait! Listen to this episode now and make strides towards your goals. Visit Focused.com for more info on our Profit Acceleration Software™ and join a thriving community of business coaches.

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On this week’s episode of Brown Ambition, Mandi shares a personal update on reclaiming her office space, juggling family life, and the big push to finish her upcoming book Brown Ambition. She opens up about the discipline it takes to chase big goals—like her 4 a.m. writing sessions—and why it’s so important to reserve your best energy for yourself, not just your 9-to-5. Mandi also dives into the latest jobs report and what the data really says about the state of the economy, especially for Black women. With over 300,000 Black women pushed out of the workforce this year, she breaks down why the numbers don’t always tell the full story and how systemic bias shows up in hiring trends. But it’s not all doom and gloom she highlights industries where jobs are still growing, from healthcare to IT, and offers perspective on pursuing career moves that align with your skills and passion rather than just chasing trends. What You’ll Learn in This Episode: How to identify your personal “power hours” and use them for your most important goals The reality behind the labor market and why Black women are being hit hardest Sectors where job opportunities are growing despite the downturn How to balance pursuing in-demand fields with staying true to your own career path Practical ways to use AI to boost your job search and career strategy Why protecting your mental health is just as important as networking and applying Resources and Links Mentioned: Click here to Sign up for Mandi’s free workshop: How to Leverage AI for Your Career – September 25th, 8 p.m. EST Join the Brown Ambition Book Club via Patreon:patreon.com/brownambition Learn more about the Loveland Foundation: thelovelandfoundation.org See omnystudio.com/listener for privacy information.

Your competition using AI is about to blow you out the water…

Episode 181: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeAI is disrupting SEO and causing massive traffic losses for online businesses as traditional websites become antiquated in the age of AI-powered search results. Many coaches, course creators, and agency owners are watching their organic traffic plummet while struggling to adapt to this rapidly changing landscape.In this episode, Bruce Clay teaches us how to transform websites for the AI era by focusing on question-and-answer content structure. He reveals his proven method of adding detailed FAQs to every page, explains why AI depends on search engines for content filtering, and shows how to rank in Google's AI Overviews. Bruce also discusses the importance of optimizing for multiple SERP features beyond traditional organic results, emphasizing that SEO is now more critical than ever for AI visibility.About Bruce Clay: Bruce is widely recognized as the "Father of SEO," having coined the term "search engine optimization" and practiced SEO since 1996. With nearly three decades in the industry, he has built a global consulting empire with offices across Japan, Australia, Singapore, Europe, and India. Bruce has authored three books on SEO, spoken at over 300 conference sessions, and established himself as a leading authority in search marketing.As the founder and CEO of Bruce Clay, Inc., he has evolved his expertise to encompass the intersection of AI and SEO, developing innovative tools like PreWriter.ai and comprehensive training programs at SEOTraining.com. Clay's current focus centers on helping businesses adapt to the AI-driven search landscape, teaching companies how to optimize for Google's AI Overviews and other emerging search features while maintaining traditional SEO fundamentals.Register for Bruce's Upcoming Training: https://www.seotraining.com/Connect with Bruce:https://www.bruceclay.com/ https://www.linkedin.com/company/bruce-clay-inc-/ https://www.facebook.com/BruceClayInc/ https://www.prewriter.ai/ https://www.seotools.com/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog dig deep into the realities of business coaching success, coaching mistakes, and personal development. Karl unpacks why “regret” is a bigger fear than failure, what every personal development program gets right, and how “cloning” proven models can dramatically accelerate your business results. The duo also address the dangers of perfectionism, misconceptions like the 10,000-hour rule, and the powerful role of AI and feedback loops in building a bulletproof coaching practice. Key Topics Covered Finding Peace, Not Just Happiness Karl explains why chasing happiness can be a losing game for coaches and business owners, and why “peace” is far more sustainable and powerful. Quotes, Regret, and Success Mindset The hosts riff on the difference between those who achieve and those who sustain, highlighting why ultimate respect is given to those who keep what they earn, not just those who made it big. Personal Development's Core Lesson Across all major personal growth books and courses, Karl asserts that the key pattern is the clarity of knowing exactlywhat you want. He illustrates this with Kobe Bryant's mindset and decision-making, showing how crystal-clear goals make big choices almost automatic. Business “Hacks” for Coaches Karl introduces the concept of “asymmetrical risk/reward”—making moves where success is massive but failure is minor. He shares practical examples like cloning proven coaching or business models and using AI for rapid insight. Debunking Industry Myths Classic ideas like the 10,000-hour rule and habitual work from “Atomic Habits” are challenged. Karl suggests that deliberate, focused repetitions and an effective feedback loop matter more than raw time spent. The Wardrobe of Identities Karl shares a robust metaphor: Instead of being stuck with a single identity (entrepreneur, technician, or manager), successful business owners and coaches should wear these “hats” like different clothes, adapting as needed. Mistakes Coaches Make Neglecting brand in favor of pure direct response marketing. Relying too much on new, untested ideas instead of “cloning” what already works. Getting too attached to a single identity or role. Failing to leverage AI and modern technology. Confusing habits with true, intentional skill development. The Power of “Cloning” Whether you're a landscaper or a high-end consultant, Karl stresses the immense gains in modeling what market leaders are doing—right down to their offers, marketing, and client strategies. There's no need to reinvent the wheel. Notable Quotes “Don't idolize a billionaire for their wins. Model their behavior for when they lose.” “You can get lucky and make it, but you can't get lucky and keep it.” “You only lose when you quit trying.” “The highest respect isn't paid to those who have made it. The highest respect is paid to those who have made it—and kept it.” “If you don't know where you're going, any road will get you there.” “Trial and error is probably one of the worst strategies ever in business.” “Cloning is not stealing, it's smart business.” Actionable Takeaways 1. Clone Proven Success Study, model, and adapt winning strategies from market leaders in your industry instead of trying to create something totally new from scratch. 2. Define Your Vision Like Kobe Bryant, be laser clear about what you want—then make every decision through the filter of that goal. 3. Use Asymmetrical Risk/Reward Pursue strategies with big upside and minimal downside; don't bet the farm on a single unproven idea. 4. Leverage AI for Growth Tap into AI tools to accelerate research, streamline your operations, and spot opportunities competitors miss. 5. Don't Chase Perfection Launch fast, learn quickly, and adjust as you go. Perfectionism is just disguised procrastination. 6. Beware the 10,000-Hour Myth Focus on intentional reps and feedback, not clocking mindless hours. 7. Wear Multiple Hats Move fluidly between entrepreneur, technician, and manager modes. Don't lock in to a single “identity.” Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) – for modeling and accelerating business profits AI Coach Assist (Focused.com) – AI-powered business coaching assistance Books Referenced: Atomic Habits by James Clear The E-Myth by Michael Gerber Money: Master the Game by Tony Robbins Networking & Business Groups: Chambers of Commerce, BNI AI Tools: ChatGPT, GROK The Six-Figure Coach Magazine: Get Your Free Subscription If you enjoyed this episode, please subscribe, share, and leave a review! Ready to accelerate your coaching business? Visit Focused.com for more information and to subscribe for daily insights from Karl Bryan. For a demo of Profit Acceleration Software™, go to https://go.focused.com/profit-acceleration. Be sure to subscribe, rate, and share the show: Listen & Subscribe on Apple Podcasts

What if your team could get more done in less time? ⏳ In this Community Conversation, Nikki and Jason flip the traditional “hours worked” mindset on its head, championing the power of results over clock-watching. They share why it's time to ditch the outdated 9–5 mentality, how to unlearn habits that hold us back, and why role clarity + goals + KPIs are the secret trio for driving real impact.

Feeling the pressure of AI, ghosting, and skeptical buyers? Your old sales toolkit needs an upgrade. This isn't about more automation; it's about mastering the human element. We brought in Rob Herbst, founder of SPA Selling and author of Inspire Sales Culture, to break down the essential skills that separate top earners from the rest in today's market. Tune in to learn three game-changing tactics: Leverage AI as Your Sidekick: Learn how to use AI for efficiency without losing the human touch that actually closes deals. Master the Art of Observation: In a world of Zoom calls, learn to read the digital "room" and hear what's not being said. Build an Unbeatable Culture: Discover the three anchors—Personal Development, Clear Expectations, and Visible Achievement—that create high-performance teams. Ready to build a resilient, future-proof sales career? This episode is your blueprint.

In this dynamic episode, we dive deep into how health and wellness professionals can create sustainable passive income streams while navigating the evolving landscape of AI technology. The discussion focuses on transforming traditional fitness business models into scalable, automated systems that generate revenue without constant active involvement. Special emphasis is placed on maintaining human connection while leveraging technology to enhance service delivery and client experience.Key Discussion Points:Understanding true passive income vs. active income in the fitness industryThe pressure-free sales system and million-dollar offer stack conceptAI's role in enhancing (not replacing) fitness professionals' servicesDigital products and implementation strategiesOnline courses and educational content creationAffiliate marketing opportunities for fitness professionalsRevenue streams through YouTube and content creationSubscription vs. membership modelsMobile app development and additional passive income opportunitiesMentioned Links:Instagram: @BSimpsonFitness[Episode Link with Mel Abraham - TO BE ADDED]ChatGPT Plus: https://chat.openai.com/Canva AI: https://www.canva.comResources:Free Profit Plan Consultation: https://go.bsimpsonfitness.com/widget/bookings/bsimpsonfitnessActionable Steps/Key Takeaways:Create a pressure-free sales system with three tiers:Premium high-touch offerMid-tier implementation programLow-ticket front-end offer ($27-$97)Leverage AI tools for productivity while maintaining human connection:Use AI for content polish and enhancementCreate custom GPTs for client supportMaintain personal touch in premium offeringsDevelop multiple passive income streams:Digital products with implementation componentsOnline courses with AI-enhanced featuresAffiliate marketing through product recommendations***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

This week on the Becoming a Sleep Consultant podcast, I'm joined by my friend and colleague, Kerri Nachlas. Kerri is the founder of the Parent Coach Certification Course, and someone I admire deeply for the thoughtful, ethical way she approaches her work, as both a parent coach and a sleep consultant.We're diving into an important and timely conversation about artificial intelligence, AI, and how it's beginning to show up in the world of sleep consulting and parent coaching. While these tools can be helpful, there's a real risk of losing the human connection that makes our work so impactful.Kerri and I discussed:• Smart ways to use AI to support your workflow• Where over-reliance on AI can hold you back as a coach or consultant• And whether our field is truly “AI-proof” or notWhether you're already using AI in your business or just starting to explore it, this conversation will help you think critically about what to embrace, what to avoid, and how to stay grounded in your own voice.If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

Our guests in this episode are Marnie Stockman and Nick Coniglio, the dynamic storyteller-and-strategist duo behind Lead It Like Lasso. They've channeled their passion for helping people find their path into a groundbreaking new book and AI-powered app called The Business of You. In our conversation, Marnie and Nick explored their brilliant framework for taking control of your personal and professional destiny.Key points discussed include:* Run your life like a business, taking charge of every personal 'department' to achieve your vision.* Uncover your unique story by connecting past experiences to present strengths to articulate your true value.* Leverage AI not as a crutch, but as a personal coach for accelerated self-awareness and growth.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Marnie Stockman and Nick Coniglio, Lead It Like LassoIt was an absolute delight to welcome Marnie Stockman and Nick Coniglio of Lead It Like Lasso fame back to the Innovabuzz podcast. I always appreciate the energy they bring, and this conversation was no exception. They unveiled their powerful new project, a book and AI-powered app called The Business of You, which spawned from a moment of wonderfully blunt honesty in an airport lounge where Nick, after some thought, declared Marni's initial idea "terrible." That moment perfectly captures their creative magic: a process built on trust that transforms a simple concept into something truly impactful.Their new work tackles a feeling many of us know all too well: the sense that we're just a hamster on a wheel, blindly following a path that was laid out for us by someone else. Marnie shared how the protagonist in their book does all the "right" things, good grades, networking events, hundreds of applications, but feels stuck, seeing no real success. It's a state of aimless drifting, of putting in the effort without a clear, personal direction. This system is designed to be the antidote, helping people step off that wheel and start building a life with intention.Becoming the CEO of Your Life (And Head of Every Department!)The core idea Nick and Marnie propose is both simple and profound: start running your life like a well-managed business. At first, that might sound a bit cold or corporate, but as Nick explained, it's about adopting the positive traits of successful organizations. It means having a vision, setting meaningful goals, and understanding all the different functions that make you who you are. You aren't just the CEO of your life; you're also the head of every department, from HR, which defines your core values, to Marketing, which tells your unique story to the world.This isn't about spreadsheets and performance reviews. It's a framework for self-awareness and purposeful action. When you think about the "finance department" of your life, for instance, it's less about money and more about the critical investment of your time. By viewing your life through this structured lens, you can identify which areas are thriving and which have been neglected, allowing you to grow in a more balanced and holistic way.The Power of Your Story: Moving Beyond Facts to Find Your ValueOne of the most powerful parts of our chat was Marnie's story about a student she mentored. He was struggling in interviews, coming across as "all over the place" because he didn't know how to connect the dots of his own life. By guiding him to see the pattern between his experiences: from playing soccer as a seven-year-old to his approach to work today, he suddenly "lit up." He understood his story for the first time.That afternoon, he interviewed for a full-time job and the next day for an internship, and he got both. This is the "marketing department" of you in action. It's not about reciting a list of facts from your resume; it's about weaving those facts into a compelling narrative that shows the world the unique value you offer. As Nick wisely put it, "how you do anything is how you do everything," and learning to tell that story is transformative.Your AI Life Coach: How Technology Can Help Connect the DotsThis is where their innovative AI-powered app, "Blue," comes into play. It's designed to be the tool that helps you uncover these crucial insights. Instead of a dry questionnaire, the app uses engaging and playful games, taking inspiration from platforms like Duolingo, to help you identify your core values, motivators, and even your "kryptonite." It makes the process of self-discovery feel fun and interactive.The real magic, as Nick detailed, is how modern AI allows the app to function as an adaptive life coach. It's not a rigid, rules-based system. It can take your unique inputs and help you "connect the dots," offering personalized suggestions. Whether it's brainstorming an essay topic that aligns with your values or crafting networking starters for an event, the technology serves as a primer to help you articulate your best self.Data with a Conscience: Navigating AI Privacy and SecurityOf course, whenever we talk about AI and personal data, the elephant in the room is privacy. I was impressed with how seriously Nick and Marnie are taking this responsibility. Nick gave a firm assurance that their user data will be handled within a "secure, encrypted, and closed" ecosystem, meaning your personal information isn't being exposed to the outside world or used to train public models.Marnie also made the crucial point that we, as users, need to become more discerning. We have to get better at vetting the tools we use, asking critical questions about security and what's happening with our data behind the scenes. It's a shared responsibility, and it's refreshing to see builders in this space leading with such a conscientious approach.Your Action Plan: Stop Drifting and Start BuildingSo, what's the big takeaway? The foundation for everything is self-awareness. It's about understanding that a core value like "helping people" can manifest in countless ways, far beyond one specific career title. This understanding opens up your world to opportunities you may have never considered.The first step is to embrace the mindset of being the CEO of your life. As Nick urged, it's about consciously thinking what that means for you and accepting that it requires putting in the work. But as I've found in my own journey, when you're building something that is truly yours, that work starts to feel a lot like play.In Summary: Marnie and Nick have created a brilliant framework for intentional living. By treating your life as your most important business, uncovering the power of your personal story, and leveraging technology as a tool for self-discovery, you can move from passively drifting to actively building a life of purpose and fulfillment.The Buzz - Our Innovation RoundHere are Marnie and Nick's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – Use AI to create engaging icebreakers for teams or to find thoughtful ways to make loved ones happy.* Best thing to integrate AI and human connection – Write a book and build an app that help people connect with themselves and others.* Differentiate by leveraging AI – Adapt assessments and tools with AI to help people understand themselves and interact more effectivelyActionBe cautious and ask questions about the apps and tools you use, especially regarding privacy and data. Take responsibility for your own growth by thinking about what it means to be the CEO of your life, and commit to doing the work that self-awareness requires.Take time to truly think about what it means to be the CEO of your own life, and recognize that you must be prepared to put in the necessary work to make that vision a reality.Reach OutYou can reach out and thank Marnie and Nick on LinkedIn (search for their names), at thebusinessofyou.ai, or by subscribing to their newsletter at workinprogress.ai. You can also find them on all major social platforms under “Lead It Like Lasso,” and their book will be available on Amazon starting early August.Links:* Website - Lead it Like Lasso* LinkedIn - Marnie Stockman* YouTube - Lead It Like Lasso* Facebook* Twitter - @leaditlikelasso* Instagram - @leaditlikelasso* LinkedIn - Nick Coniglio* LinkedIn - Lead it Like Lasso* TikTok - @leaditlikelassoBooks* Lead It Like Lasso, Marnie Stockman and Nick Coniglio* The Business of You, Marnie Stockman and Nick ConiglioCool Things About Marnie and Nick* Their new book was born from a "terrible idea." The entire concept for their book, "The Business of You," started with Marnie having a thought, and Nick walking about 60 steps away in an airport, only to turn around and declare, "I think you had a terrible idea". This speaks volumes about their fun, honest, and dynamic creative partnership. It's a refreshingly real origin story.* They run a satirical career advice newsletter. As a side project, they created "Work in Progress," a newsletter they describe as "The Onion as your career coach". This is wildly unconventional for leadership experts and shows their witty, "jaunty" sense of humor and a unique approach to engaging with their audience on a very human level.* Their AI assistant has learned to mock them. In the process of training their AI on their writing style, it has picked up their habits so well that it now makes fun of Marnie for overusing the word "spiral". The fact that they have a running joke with their own technology is a funny, fascinating insight into what it's really like to work at the human-AI frontier.* They are turning pop culture into practical life frameworks. While many people enjoy TV shows, Marnie and Nick have built an entire brand around deconstructing the leadership lessons from "Ted Lasso". They now have a new framework with "You, Incorporated." This ability to see and translate profound lessons from popular culture into actionable advice is a unique and creative talent.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. 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Dr. Stephen Andriole's journey through the realms of technology and business exemplifies the profound impact that innovation can have on organizational success. With a career that spans over two decades in academia and significant roles at institutions like DARPA, Andriole has consistently emphasized the importance of understanding and leveraging emerging technologies. His insights into the early days of the Internet and his advocacy for integrating artificial intelligence (AI) into business processes highlight his foresight and commitment to helping organizations navigate the complexities of digital transformation.In his upcoming book, "How Executives Should Think About AI," Dr. Andriole provides a strategic framework for leaders to embrace AI as a critical asset rather than just a technological tool. He argues that executives must cultivate a proactive mindset and engage thoughtfully with AI to remain competitive in today's rapidly changing business landscape. His extensive experience in consulting and teaching further reinforces the necessity for leaders to be aware of emerging trends and their implications for efficiency and innovation.To explore more about Dr. Stephen Andriole's insights, thought leadership, and resources on navigating the intersection of technology and business, visit his website. Here, you can access valuable materials that can help you understand how to effectively integrate AI into your organizational strategy and drive meaningful change. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals. Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won't survive the AI shift. You'll learn: How AI models like ChatGPT and Perplexity are trained (and what they're prioritizing) The new SEO “power players” — from Reddit and Wikipedia to Yelp and Wikidata How to structure your pages and links to earn AI citations What not to do when optimizing for LLMs—and what to do instead 13 real tactics you can apply today to boost both rankings and AI visibility UP NEXT:  What if you could show up where your competitors can't? Even without a massive ad budget? Programmatic advertising automatically puts your message in front of the right people, on the right platforms, at the right time. In this masterclass replay, you'll learn why it's the missing link in your digital ad stack—and how to use it to sign more cases. Chris Dreyer and Brianna Sudbury break down: How programmatic ads follow high-intent users across streaming platforms, apps, podcasts, and more Why most PI firms ignore this channel—and how that gives you a major advantage 9 steps to launching your own programmatic campaign without a full media team When: July 29, 2025Time: 2 PM CST Save your spot at rankings.io/webinars Plus, we'll open the floor for live Q&A so you can get actionable insights tailored to your firm. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok