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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Everett Swain II. Purpose of the Interview The interview aims to: Highlight alternative pathways to high-paying careers without a traditional four-year degree. Showcase how UXD Academy, founded by Everett Swain II, empowers individuals—especially from underserved communities—to leverage AI and design skills for financial and academic freedom. Inspire entrepreneurs and small business owners to embrace AI-driven opportunities. Key Takeaways AI as an Opportunity, Not a Threat AI can amplify human capabilities rather than replace them. Small businesses see 80% positive ROI from AI adoption, making it a major growth lever. Career Without a Degree Over 40% of tech companies no longer require degrees, focusing instead on certifications and portfolios. UXD Academy teaches AI experience design and automation for learners as young as 13. Everett’s Journey Started as a graphic designer, pivoted to UX after self-learning via “YouTube University.” Built UXD Academy to democratize access to tech careers and fight industry gatekeeping. Business Model UXD Academy offers free resources and paid guidance. Created Our Table, an AI experience agency employing top students for real-world projects. Impact on Underserved Communities Programs can transform lives, moving individuals from low-income jobs to salaries of $75K–$140K within 3 years. Focus on youth (starting at age 13) to break cycles of poverty and limited exposure. Future AI Trends for Small Businesses AI agents, automated workflows, and AI-powered customer experiences will dominate in the next 12–18 months. Legacy Everett aims to help 100,000 youth create their own reality through tech education. Notable Quotes On AI’s role:“Think of AI as the smartest intern you know—you can train it to work specifically for you.” On education:“You don’t need a degree for what I do. Over 40% of tech companies don’t care about degrees anymore—they care about your portfolio.” On opportunity:“If you follow what I’m telling you, you can change your life in under a year and a half.” On underserved communities:“For the first time in history, people of color can bridge the gap to academic and financial freedom without a four-year degree.” On legacy:“If I can help 100,000 kids create their own reality, that will be my legacy.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Everett Swain II. Purpose of the Interview The interview aims to: Highlight alternative pathways to high-paying careers without a traditional four-year degree. Showcase how UXD Academy, founded by Everett Swain II, empowers individuals—especially from underserved communities—to leverage AI and design skills for financial and academic freedom. Inspire entrepreneurs and small business owners to embrace AI-driven opportunities. Key Takeaways AI as an Opportunity, Not a Threat AI can amplify human capabilities rather than replace them. Small businesses see 80% positive ROI from AI adoption, making it a major growth lever. Career Without a Degree Over 40% of tech companies no longer require degrees, focusing instead on certifications and portfolios. UXD Academy teaches AI experience design and automation for learners as young as 13. Everett’s Journey Started as a graphic designer, pivoted to UX after self-learning via “YouTube University.” Built UXD Academy to democratize access to tech careers and fight industry gatekeeping. Business Model UXD Academy offers free resources and paid guidance. Created Our Table, an AI experience agency employing top students for real-world projects. Impact on Underserved Communities Programs can transform lives, moving individuals from low-income jobs to salaries of $75K–$140K within 3 years. Focus on youth (starting at age 13) to break cycles of poverty and limited exposure. Future AI Trends for Small Businesses AI agents, automated workflows, and AI-powered customer experiences will dominate in the next 12–18 months. Legacy Everett aims to help 100,000 youth create their own reality through tech education. Notable Quotes On AI’s role:“Think of AI as the smartest intern you know—you can train it to work specifically for you.” On education:“You don’t need a degree for what I do. Over 40% of tech companies don’t care about degrees anymore—they care about your portfolio.” On opportunity:“If you follow what I’m telling you, you can change your life in under a year and a half.” On underserved communities:“For the first time in history, people of color can bridge the gap to academic and financial freedom without a four-year degree.” On legacy:“If I can help 100,000 kids create their own reality, that will be my legacy.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
Axel sits down with Jake Heller, co-founder of the AI for CRE Collective, for one of the most tactical and implementation-focused conversations ever released on the Multifamily Wealth Podcast.This is a killer episode in how multifamily investors can begin adopting AI today to streamline underwriting, automate repetitive tasks, speed up market research, build better investor materials, and dramatically increase operational output without hiring additional staff.Jake breaks down the exact tools he uses, the automations he's built, and why AI isn't replacing real estate professionals, but multiplying their capabilities. If you're using AI at a bare-bones level (or barely using it at all), this episode walks you step-by-step through where to start and how to integrate AI into your business in a real and meaningful way.Join us as we dive into:Why “AI replacing people” is a misconception—and how it actually amplifies investor productivitySpecific tools multifamily investors should adopt (Gamma, Claude, Grok, Relay, Index/Shortcut, NotebookLM, etc.)How to use AI to automatically: Underwrite deals, pull rent comps and sales comps, create investor decks; summarize calls, emails, and market data and more!How to use AI note-takers, workflow automators, and email-based agentsHow to consolidate your historical data so AI tools can actually learn your voice and processWhat “digital twins” are—and how Jake uses them to simulate the decision-making frameworks of leaders like Stuart MillerWhy the investors who adopt AI today will dramatically outpace those who waitAre you looking to invest in real estate, but don't want to deal with the hassle of finding great deals, signing on debt, and managing tenants? Aligned Real Estate Partners provides investment opportunities to passive investors looking for the returns, stability, and tax benefits multifamily real estate offers, but without the work - join our investor club to be notified of future investment opportunities.NH Multifamily Fund III Details:Download The OM For The NH Multifamily Fund IIIAccess The Deal Room For The NH Multifamily Fund IIIConnect with Axel:Follow him on InstagramConnect with him on LinkedinSubscribe to our YouTube channelLearn more about Aligned Real Estate PartnersConnect with Jake:Follow him on InstagramConnect with him on LinkedinLearn more about AI for CRE Collective
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Everett Swain II. Purpose of the Interview The interview aims to: Highlight alternative pathways to high-paying careers without a traditional four-year degree. Showcase how UXD Academy, founded by Everett Swain II, empowers individuals—especially from underserved communities—to leverage AI and design skills for financial and academic freedom. Inspire entrepreneurs and small business owners to embrace AI-driven opportunities. Key Takeaways AI as an Opportunity, Not a Threat AI can amplify human capabilities rather than replace them. Small businesses see 80% positive ROI from AI adoption, making it a major growth lever. Career Without a Degree Over 40% of tech companies no longer require degrees, focusing instead on certifications and portfolios. UXD Academy teaches AI experience design and automation for learners as young as 13. Everett’s Journey Started as a graphic designer, pivoted to UX after self-learning via “YouTube University.” Built UXD Academy to democratize access to tech careers and fight industry gatekeeping. Business Model UXD Academy offers free resources and paid guidance. Created Our Table, an AI experience agency employing top students for real-world projects. Impact on Underserved Communities Programs can transform lives, moving individuals from low-income jobs to salaries of $75K–$140K within 3 years. Focus on youth (starting at age 13) to break cycles of poverty and limited exposure. Future AI Trends for Small Businesses AI agents, automated workflows, and AI-powered customer experiences will dominate in the next 12–18 months. Legacy Everett aims to help 100,000 youth create their own reality through tech education. Notable Quotes On AI’s role:“Think of AI as the smartest intern you know—you can train it to work specifically for you.” On education:“You don’t need a degree for what I do. Over 40% of tech companies don’t care about degrees anymore—they care about your portfolio.” On opportunity:“If you follow what I’m telling you, you can change your life in under a year and a half.” On underserved communities:“For the first time in history, people of color can bridge the gap to academic and financial freedom without a four-year degree.” On legacy:“If I can help 100,000 kids create their own reality, that will be my legacy.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Nicole Rodrigues is the CEO and Founder of NRPR Group, the Beverly Bills public relations and marketing machine serving game changing companies from entertainment to tech around the world. NRPR focuses on building relationships that build long-lasting ties between clients, the media and their audiences. From startups to Fortune 500 companies within consumer tech, FinTech, HealthTech, enterprise, mobile, digital entertainment, lifestyle, sports, and consumer products, NRPR prides itself on a high-touch, results-focused approach to boost their clients' bottom line.
Good morning, good afternoon, and good evening, investors! Scott Carson here, fresh off a laptop-free Thanksgiving (a rare feat, I know!) and ready to kick some serious butt – because the year isn't over yet! While most folks are hitting the snooze button until January 1st, we're talking about making December count. If you're not already planning for a "14-month year" in 2026, you're already behind the eight ball. Forget flimsy New Year's resolutions; we're setting real goals and leveraging savvy strategies that'll make your competitors wonder what in the hell you're doing right!I recently dropped an episode with Corey Long (seriously, go listen to it!) that proved how AI is changing everything in business. And today, I'm showing you exactly how to integrate these game-changing tactics, plus some old-school smarts, to stand out from the crowd, raise capital, and find more deals than you can shake a stick at. Stop waiting for deals to fall into your lap, and let's get you in front of more eyeballs and earballs!In this episode, you'll learn:The Power of the Evergreen Pitch Deck: Don't just record your pitch deck once and forget it! Learn to update, record, and constantly rebroadcast it across YouTube, LinkedIn, and your email footers. It's your 24/7 offer machine, constantly working to attract investors and grow your brand.Become a Podcast Guesting Guru: Forget starting your own podcast (unless you want to!). Discover how being a guest on other people's shows is a credibility goldmine. Use tools like Listen Notes to find relevant podcasts, craft a compelling media one-sheet, and share your real-world case studies to reach new audiences and raise capital effectively.Leverage AI as Your Marketing Wingman: Say goodbye to writer's block! Learn how ChatGPT can craft compelling emails for IRA investors or perfect LinkedIn posts, saving you time and making your outreach sound professional. Zero excuses for not communicating your value!Strategic Networking & Goal Setting: Ditch the passive approach! Actively network at local REIA clubs and events (even holiday parties!). Plant seeds, collect business cards, and consistently follow up. Your "New Year" starts NOW – set 2-3 income-focused goals and use these weeks to lay the groundwork.Why You Must Adapt (or Get Left Behind): The market is changing, and doing business the "old way" is a recipe for mediocrity. Embrace AI, leverage social media, and find creative ways to get your message out. Most people aren't doing this, so when you do, you'll get results most only dream of.Look, you don't need a Harvard MBA to dominate. You just need to show up, be consistent, and leverage the tools available. The note business is booming, foreclosures are rising, and opportunities are everywhere for those prepared to seize them. Don't be that person nursing a turkey hangover in January!So, go out there, kick some ass, take some names, and get those podcast guest spots booked! If you want to refine your strategy or just pick my brain, hit me up at TalkWithScottCarson.com. Let's make 2026 your most productive and profitable year yet by building that credibility exponentially. Go out, take some action, and we'll see you at the top!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest
Do you want to finally turn your coaching genius into content that's actually you—without drowning in hours of busywork? Imagine being able to show up fully as yourself, while letting AI handle all the tedious stuff and still sound 100% like you. I've got the inside scoop on how to blend AI with your authentic voice so seamlessly that your clients will feel like you're right there with them. Stick with me, and I'll show you exactly how to make AI your secret weapon for real, human-centered impact (not robot vibes).If you want artificial intelligence to amplify who you are, you must put a deeper level of awareness and intentionality into everything you do.—Brian BogertConversation Highlights:Discover how combining AI with authenticity coaching can deepen client connections and boost genuine growth.Explore the impact of AI in coaching and consulting to unlock new levels of efficiency and insight.Learn to transform trauma into wealth-generating activities that empower both you and your clients.Amplify your personal brand authenticity using AI tools that highlight your unique voice and story.Leverage AI tools for content creation to consistently deliver authentic and engaging coaching messages.Resources:Contact Brian at brian@brianbogert.com and put Amplify AI in the subject line to receive access to his free AI process for generating high-quality content from transcripts.Test Brian's AI-powered tool by uploading a transcript to receive multiple deliverables, such as meeting narratives, recap emails, podcast-style summaries, Forbes-style articles, LinkedIn posts, and promotional emails.Use the AI process to streamline and automate the creation of educational materials, social media assets, and landing page copy for masterminds, coaching sessions, webinars, or podcasts.Leverage the AI tool to create detailed client reports and document client journeys for intensives, masterminds, or one-on-one coaching, enhancing client retention and contract renewals.Join the beta launch of Brian's AI tool by reaching out via email, as the product is currently in minimum viable product mode and open for early testers.Transform Coaching with AI Insights Integrating AI into coaching offers fresh perspectives by highlighting trends and insights often missed by the human eye. These data-driven revelations enhance decision-making and personalize coaching methods. As a result, coaches can deliver more impactful, tailored support to their clients. – – – – – – – – – – – – –
You know your expertise inside and out. You've got proven processes that deliver real results. But here's the problem: your business only grows as fast as you can personally deliver. Sound familiar? This week's guest, Ryan Musselman, cracked the code on something most service business owners struggle with—creating systems that scale your expertise without making everything feel automated and soulless. The Custom GPT Framework That Saves 15+ Hours Per Week Ryan didn't just throw ChatGPT at his content problem. He built an interconnected ecosystem of custom GPTs that generate stories, case studies, and sales copy that actually sounds human. Here's what makes his approach different: each GPT knows exactly what it's supposed to do, how it should sound, and what outcomes to deliver. The result? Content that scales without sacrificing quality or authenticity. Why Your AI Content Sounds Like a Robot (And How to Fix It) Most business owners try AI once, hate the generic output, and give up. Ryan shares his process for identifying the telltale phrases that scream "this was written by AI" and systematically eliminating them from his system. This isn't a one-time setup—it's a continuous improvement loop that gets better with each iteration. Sound like someone's approach you know? The Onboarding System That Catches Problems Before They're Expensive Here's where it gets really interesting for service businesses: Ryan built a centralized feedback system that gathers client input from day one. No more wondering if your onboarding process has friction points. No more clients silently struggling with parts of your program. Instead, you get immediate visibility into what's working and what needs adjustment—before small issues become big problems that cost you clients. What Actually Matters When You're Building a Business In a refreshingly honest moment, Ryan pulls back the curtain on his personal systems for maintaining perspective. Daily exercise. Journaling. Prayer. These aren't just nice-to-haves—they're the foundation that keeps him from getting lost in the weeds of running a 7-figure coaching business. Because here's the truth: the best systems in the world won't matter if you burn out trying to implement them. The Most Valuable Insight There's no single "right way" to grow a service business. Ryan's systems work brilliantly for him, but the real lesson isn't about copying his exact approach. It's about finding the systems and processes that align with your personality and strengths. Some coaches thrive on intimate, high-touch relationships with a small group of clients. Others excel at scaling through group programs and automation. Both can build highly successful businesses—they just require different systems. Why This Matters for Your Business If you're running a service-based business and feel stuck at your current revenue ceiling, chances are it's not a strategy problem. It's a systems problem. Ryan's approach shows you how to: Leverage AI without losing the human touch that makes your business special Build feedback loops that help you improve continuously Create operational systems that free up your time instead of consuming it Stay grounded in what actually matters while scaling This episode is packed with practical, implementable ideas you can test in your business this week. No fluff. No theory. Just real systems from someone who's already figured out what works at scale. Listen now to discover how to build magnetic systems that help your business grow without requiring you to clone yourself.Want help designing systems that make your business more effective? Let's talk about creating feedback loops that catch problems early and turn your team into problem solvers.Learn more about working together.
What if AI isn't your competition, but your best advantage?In this episode, Nicholas Kuhne chats with Dr Angela Mulrooney – branding expert, ex-dentist, and creator of a personal branding AI app – about how professionals can futureproof their identity, stand out from the AI-generated noise, and finally claim their space in the market.
What does it take to transform leadership into a calling — and build a business that transforms others? Today, Peter Winick sits down with Daniel Harkavy, founder and CEO of Building Champions, a pioneer in executive coaching and leadership development. Daniel shares how he turned the lessons from his early career in mortgage banking into a structured, scalable system for growing leaders — and why his success is rooted in helping others unlock their potential. Daniel's approach to thought leadership isn't about pedigree or credentials — it's about proof. He took what worked in one high-performance environment and codified it into frameworks, checklists, and playbooks that any leader could use to create lasting impact. From Becoming a Coaching Leader to Building Champions' current programs, Daniel's work continues to shape how organizations coach, communicate, and cultivate leadership at every level. The conversation dives deep into what it means to scale a mission-driven business without losing its soul. Daniel opens up about the "near-death" moments that almost derailed his company — from failed partnerships to market crashes — and the resilience it takes to rebuild stronger each time. His story is a masterclass in balancing faith, strategy, and discipline in pursuit of a greater purpose. Peter and Daniel also explore how AI is reshaping the future of leadership and coaching. Daniel sees it not as a threat but as a copilot — a tool that, when mastered, can amplify human insight, accelerate problem-solving, and deepen relationships. His message is clear: technology can enhance thought leadership, but it can't replace the leader. Three Key Takeaways: • Codify What Works: Turning personal insight into repeatable frameworks allows leaders to scale their impact, build stronger teams, and create lasting organizational value. • Lead with Purpose and Resilience: Sustainable success comes from aligning business strategy with personal values and staying adaptable through inevitable market and operational challenges. • Leverage AI as a Copilot, Not a Replacement: The future of leadership depends on mastering technology to enhance human insight, accelerate decisions, and deepen relationships — without losing the human touch that defines great leadership. If Daniel's episode inspired you to think differently about leadership systems, purpose, and resilience, you'll want to listen next to "Becoming Resilient Through Thought Leadership" featuring James Harold Webb. Both conversations explore how true leaders turn adversity into an advantage — Daniel through codifying leadership frameworks and James through channeling personal reinvention into influence and impact. Together, they reveal the blueprint for thriving in uncertainty: build systems that scale, lead with purpose, and use your story as fuel for growth. Listen to both and discover how resilience isn't just about bouncing back — it's about building forward with clarity, structure, and intention.
In this episode of Leadership that Sells, I'm joined by Aurelien Mottier, President of MemoryBlue and a man on the frontlines of AI-powered sales. He's scaled one of the largest outsourced sales orgs on the planet, and he's not just thinking about how to use AI in sales—he's doing it. At scale. Every day. We get into the nitty gritty of how AI is changing the way sales teams operate—from call scoring to pipeline coaching to personalised messaging—and how not to let it turn your reps into lazy robots. If you've ever wondered how to keep your sales machine human while automating the grunt work, this episode's for you. Aurelien breaks down the tools, the tactics and the mindset required to lead sales teams through AI disruption, while keeping people at the centre of the process. There's no fluff here. Just insight, experience and some hard truths about what separates good from great in this new era. Start with AI that boosts productivity, not complexity. Tools like ChatGPT can save reps 10–20% of their time by helping with research, drafting emails and understanding buyer language. Teach the tools—don't assume your reps know how to use AI well. Without clear policy and training, you risk spam, laziness and brand damage. Pair humans and AI where it counts. Use machines for research, data and admin. Double down on soft skills like empathy, listening and building trust. Leverage AI to coach and develop talent. Use call transcripts and scoring to personalise feedback, track progress and create career paths. Invest in platforms that surface real insights—tools like Cluster and Gong can flag pipeline issues, coach managers, and help CROs focus on what actually closes deals. Avoid the ‘build' trap. Partner with tech providers who are ahead of the curve, and stay agile enough to pivot when the next free tool drops. Lead with purpose, not panic. In times of change, be the calm in the chaos. Create safety for your team, but keep moving forward. Timeline summary: [02:22] – Why the hype around AI mirrors the early internet days [05:29] – Why personalisation without relevance is just noise [08:00] – AI isn't about volume. It's about relevance, research and respect [13:01] – Pipeline ≠ revenue. Why you need AI tools that go beyond top-of-funnel [17:03] – The “oil and engine” analogy: Data is the fuel, AI is the engine [22:17] – Soft skills are your moat. Invest in what AI can't replicate [30:06] – What to look for when hiring in an AI world: coachability, curiosity, courage [35:17] – AI for coaching: how to finally do meaningful call reviews at scale [41:08] – Leading in crisis: how to create clarity and calm in an uncertain world [46:13] – Aurelien's billboard message to the world: “Be human” Links & resources: MemoryBlue Gong.io – Conversation intelligence Mentica – AI-powered sales training Good to Great by Jim Collins – book reference If this episode gave you something to think about, share it with a fellow sales leader. And if you're loving the podcast, don't forget to rate, review and follow Leadership that Sells wherever you get your pods.
☁️ Hybrid Cloud + AI = The Future of Modern BankingAccording to Kamini Belday, Head of Global Payments, IBM Cloud, hybrid cloud isn't just a tech upgrade; it's a transformation strategy.It allows banks to leap from legacy monolithic systems into flexible, microservice-based architectures while still maintaining compliance and control.With a hybrid cloud, financial institutions can:✅ Leverage AI to deeply understand customer behavior
Today's guest is Taylor Sullivan, Head of Product and Assessments at Workera. Workera provides AI-driven skills verification and assessment solutions for organizations. Taylor joins Emerj Editorial Director Matthew DeMello to discuss how organizations can move from skill inferencing to verified, measurable skills, enabling more confident talent decisions. Taylor also explains how AI-powered assessments can personalize learning, reduce time to proficiency, and provide leaders with actionable data to align workforce capabilities with evolving business needs. This episode is sponsored by Workera. Learn how brands are driving impact in enterprise AI through Emerj's media offerings. Find out more at emerj.com/ad. Emerj features the voices driving enterprise AI adoption. If your insights move strategy forward, share them with executive peers on the AI in Business podcast. Apply at emerj.com/expert2.
Nightfall AI is pioneering AI-native data loss prevention (DLP) for enterprises navigating cloud, SaaS, and AI application proliferation. Founded in 2017 by former Uber engineers who witnessed data breaches firsthand, Nightfall addresses the architectural limitations and false positive problems plaguing legacy DLP solutions. By leveraging machine learning and large language models across three distinct layers—content classification, risk assessment, and forensic investigation—Nightfall delivers 10x accuracy improvements while enabling secure AI adoption. In this episode of Category Visionaries, I sat down with Rohan Sathe, Co-Founder & CEO of Nightfall AI, to explore their strategy for displacing entrenched incumbents and positioning as the security enabler for organizational AI deployment. Topics Discussed: Nightfall's founding thesis addressing DLP coverage gaps created by cloud and SaaS migration Three-layer AI architecture: content classification, behavioral risk analysis, and agent-assisted forensics Positioning against legacy DLP's rules-based approaches and exact data match workarounds Market education shift post-ChatGPT: from "don't use AI" to "enable AI securely" Purple brand differentiation strategy in security's dark-themed visual landscape Conference ROI reallocation: executive suite meetings versus booth presence at RSA and Black Hat Mid-market to enterprise expansion pattern through peer-to-peer word-of-mouth Founder-led LinkedIn strategy balancing market education with competitive displacement narratives Sales team composition: domain practitioners versus traditional sales profiles GTM Lessons For B2B Founders: Structure POVs to prove quantifiable superiority on one dimension: Rohan revealed Nightfall benchmarks against Google and Microsoft DLP APIs, demonstrating 10x accuracy improvements during proof-of-value cycles. When challenging mature categories, identify the single metric where you demonstrably outperform and architect evaluations to surface that gap. The key isn't claiming superiority—it's creating controlled comparisons where buyers verify it themselves. Deploy AI across three workflow layers, not as a monolithic feature: Nightfall applies AI distinctly at content classification (identifying sensitive data with high precision), behavioral analysis (distinguishing risky data movement from standard workflows), and investigation assistance (helping analysts focus forensic efforts). This creates compounding value and defensibility. Map where AI can reduce friction at multiple decision points in your customer's workflow rather than treating it as a single capability. Replace field marketing spend with curated CISO access: Nightfall redirected budget from RSA and Black Hat booths to private suites hosting scheduled executive meetings. Rohan emphasized engaging "chief information security officers who sign the checks" in intimate settings rather than booth traffic. For enterprise sales, calculate cost-per-meeting with economic buyers and reallocate spend accordingly. Design 8-person dinners as vendor-neutral industry forums: Nightfall hosts 3-4 annual dinners with 5-7 prospects and 2-3 team members (founders, head of product) structured around industry developments—like OpenAI's agent workflow builder and security implications—not product pitches. The format positions Nightfall as thought leaders while qualifying prospects through discussion quality. Agenda topics, not sales decks, drive conversion. Hire former practitioners into quota-carrying roles: Rohan identified hiring former DLP security operations analysts as account executives or solutions architects, mirroring trends in legal tech (hiring lawyers) and HR tech (hiring recruiters). For technical categories with sophisticated buyers, domain fluency in customer-facing roles outweighs traditional sales experience. This isn't solutions engineering—it's putting practitioners in quota-carrying positions. Use LinkedIn for two narratives: market education and competitive wins: Rohan posts thought leadership on DLP evolution and AI security implications alongside selective announcements of competitive displacements at enterprise AI companies and top 10 banks. He noted role postings also drive engagement, signaling growth momentum. The pattern: educate on category gaps, prove you're winning deals in those gaps, show team expansion. Avoid pure product promotion. Leverage AI adoption mandates as your demand generation engine: Post-ChatGPT, Rohan noted "board mandate and CEO mandate from every company to use as much AI as you can" created new security requirements. Nightfall shifted positioning from "prevent data loss" to "enable AI adoption securely." When macro shifts create executive-level mandates in your category, realign messaging around enabling that mandate rather than preventing its risks. Challenge category conventions through education, not assertion: Rather than simply claiming exact data match (EDM) is obsolete, Nightfall explains EDM emerged as a workaround for rules-based approaches' false positive problems—and ML eliminates the need for workarounds entirely. When displacing established practices, reveal why current solutions exist (what problem they patch) before explaining why your approach eliminates the underlying issue. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
It's almost the most wonderful (and busiest!) time of the year for wedding pros… engagement season!
How To Leverage AI In Your Diagnosis Journey with Chris Donaldson | The Eye Believe Podcast Meet Chris Donaldson, an ocular melanoma (OM) patient and AI professional who's redefining what it means to take control of your health journey. When faced with conflicting medical opinions at the onset of his diagnosis, Chris turned to a tool far more powerful than Google—artificial intelligence—to help guide his decisions and find clarity in the chaos. In this inspiring episode, Chris shares how AI played a pivotal role in his diagnosis and ongoing care, helping him access cutting-edge information, discover new treatment options, and feel empowered throughout his metastatic OM journey. Join us as we explore:
What if your ads aren't failing because of your copy…but because of your landing page? In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don't match their message. Val shares what Google's latest update really means for ad performance, and how to future-proof your marketing with AI-powered landing pages. They dive into: > Why 52% of B2B PPC ads still link to homepages and how to fix it fast > How to create high-converting, channel-specific landing pages > What Google's ad quality update means for marketers right now Plus, Val breaks down how her team at Unbounce uses AI and automation to speed up workflows, test faster, and build smarter, not harder. If you want better ads, better conversions, and a better handle on how AI is reshaping marketing, this one's for you. Generate more leads and sales with Unbounce, the leading landing page platform built for marketers and agencies. Leverage AI-driven insights powered by billions of conversions to deliver better results - without increasing your budget or team size. Follow Val: LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
In this special episode of the podcast, originally hosted by Indico Data's Unstructured Unlocked, Matthew Grant, CEO of InsTech, joins Tom Wilde and Michelle Gouveia to discuss how insurers are harnessing third-party data and AI to make more informed, efficient underwriting decisions. With over 25 years in catastrophe modelling and analytics, Matthew shares his view on where the real innovation is happening and where insurers are still facing friction. From the rising value of external data sources to the operational impact of generative AI, the conversation is packed with insights that go beyond the buzzwords. InsTech is sharing this episode to highlight the practical challenges and opportunities facing carriers and reinsurers as they modernise their approach to risk. What you'll learn Why many insurers still struggle to access the most basic risk data What third-party data needs to prove before it's trusted in underwriting How AI is changing both the speed and depth of catastrophe modelling When it makes sense for carriers to build proprietary models—and when it doesn't What reinsurers have taught the market about effective model use The quiet power of improving underwriting efficiency, not just accuracy How better data and analytics can help insurers write more risk with more confidence If you like what you're hearing, please leave us a review on whichever platform you use or contact Matthew Grant on LinkedIn. Discover more episodes of Tom Wilde's and Michelle Gouveia's podcast at Indico Data's Unstructured Unlocked. Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning. Continuing Professional Development This InsTech Podcast Episode is accredited by the Chartered Insurance Institute (CII). By listening, you can claim up to 0.5 hours towards your CPD scheme. By the end of this podcast, you should be able to meet the following Learning Objectives: Measure the practical value of generative AI in improving underwriting efficiency and catastrophe modelling accuracy. Specify the thresholds third-party data must meet—cost and confidence—before it can support underwriting decisions. Explain how insurers are approaching the build vs buy decision when it comes to proprietary AI models. If your organisation is a member of InsTech and you would like to receive a quarterly summary of the CPD hours you have earned, visit the Episode 378 page of the InsTech website or email cpd@instech.co to let us know you have listened to this podcast. To help us measure the impact of the learning, we would be grateful if you would take a minute to complete a quick feedback survey.
Perry Belcher is a renowned digital strategist, educator, and veteran entrepreneur who has shaped the way millions approach marketing, sales, and storytelling online. Best known as the co-founder of DigitalMarketer and the Traffic & Conversion Summit, two of the most influential platforms in digital business, Perry has earned the nickname “The Billion Dollar Man” for the billions in sales his strategies have generated worldwide. A master copywriter, best-selling author, and high-impact speaker, Perry is celebrated for his ability to turn complex ideas into instantly actionable insights. His copywriting frameworks, product launch strategies, and growth systems have been adopted by entrepreneurs and brands across the globe, resulting in over $500 million in direct sales. Today, Perry is focused on the intersection of artificial intelligence and human creativity, helping entrepreneurs harness AI tools to grow faster, future-proof their skills, and scale with less chaos. With decades of experience, an unmatched track record, and a gift for simplifying success, Perry continues to inspire and equip business leaders to thrive in the digital age. During the show we discussed: AI builds stronger, more personalized customer relationships. Irresistible offers use key elements that drive buying decisions. Automation and LLMs create modern customer journeys. AI replicates top performers and automates repetitive tasks. Simple frameworks turn complex marketing into action. Marketers must adapt to thrive in an AI-driven economy. Businesses often err when scaling marketing efforts. Creativity and AI must align for powerful brand storytelling. Resources: https://perrybelcher.com/ https://partnerwithperry.com
In this edition of Future Proof, Jane Ostler, Chief Insights Officer at Kantar, sits down with Anastasia Leng, founder and CEO of Creative X, and Duncan Southgate, Global Creative and Media Lead at Kantar, to explore how artificial intelligence is reshaping the way brands measure and optimise creative content.Anastasia shares her journey from Google to launching Creative X, revealing how a personal challenge led to the creation of a platform now used by some of the world's biggest brands. She discusses the new partnership between Kantar and Creative X, and how integrating AI-powered insights is helping marketers make smarter decisions about creative and media investment.Together, they unpack the rise of GenAI, the explosion of content, and the challenges brands face in maintaining creative consistency at scale. The conversation also delves into the creator economy, with fresh data on how influencer content is driving brand impact and why getting the basics right still matters.Tune in to hear why combining creative and media measurement is the next big step for marketers, and what the future holds for advertising effectiveness in an AI-driven world. Hosted on Acast. See acast.com/privacy for more information.
Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape. What You'll Learn How Google's AI uses GBP data to surface local businesses in AI Overviews and Search The 5 must-do GBP optimizations to boost ranking and AI visibility Why review volume and recency matter more than ever and how to outpace competitors Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what's holding you back in local search and AI rankings. https://www.localseotactics.com/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall Check out Brad here:
What happens when you challenge the status quo of Agile, throw out bloated teams, and supercharge small pods with AI? In this episode, Jeff Mains sits down with Mac, founder of Wednesday Solutions, to explore the evolution of product development teams. Mac shares why he believes traditional Agile is obsolete and how his company's “product pods” are delivering massive impact with lean teams. Dive into real-world strategies on using AI to automate grunt work, focus on real customer value, and deliver faster than ever. Mac and Jeff also discuss over-engineering pitfalls, the essential Sprint Zero, and what's next for tech leadership in the age of AI.Key Takeaways00:00 "Impactful Small Teams"06:03 AI-Powered Engineering and Vibe Sprints07:15 "AI-First vs. Human-First Mindset"10:33 Rural Loan Tech Success15:28 "Sprint Zero: Focusing on One Problem"16:50 User-Centric Product Roadmap Creation20:00 AI: The New Industrial Revolution25:09 From Doing to Empowering Others27:18 Embrace Incremental Change30:47 Thoughtful Hiring in App Development35:53 "Utilize Managed Services First"37:15 "CTO: Bridge Across Tech, Product, Business"Tweetable QuotesAI-First Mindset: "Are you AI first or are you human first? Do you typically think of how I can do this myself, or do you think about what tools I can use to leverage, what tools I can leverage to actually get this done?" — Mac Viral Topic: The Dangers of Over-Engineering Early "don't try to build for scale before you even get your first user. Sort of like not over engineering over there is very important." — Mac The Power of Interdisciplinary Collaboration: "So when I think about it, having a product manager with tech experience or engineering experience and sort of bringing the intersection of these two disciplines together is first and foremost, most important." — MacThe Art of Delegation: "The question that I keep asking myself at the end of every week is how well would things have gone if I wasn't there for this week? And how well will things go if I'm not there next week, right?" — MacViral Topic: AI and Interview Strategies: "What was possible to build in weeks or months earlier is now possible within a few minutes with a few prompts."— Mac The Dangers of Confirmation Bias in Product Development: "And so we build a product and then get to the end. And it's not really what the market was looking for or it was close, but it's off a little bit." — Jeff Mains Viral Leadership Secret: "The most successful leaders aren't lone heroes. They're the center of four specific relationships that multiply their impact while preserving their sanity." — Jeff Mains SaaS Leadership LessonsTrue Velocity Comes from Focus, Not Headcount:Small teams with well-defined roles and clear ownership far outpace large, fragmented ones.Delegate Relentlessly:Great leaders empower others to own outcomes, not just tasks—Mac constantly asks how his absence would impact the team.Start with the Problem, Not the Solution:Sprint Zero ensures the product addresses a real, validated user pain—don't let assumption drive your build.Embrace Incremental Change:Don't fall for the “big-bang” launch myth when modernizing systems; ship value early and often.Hire for Specialization, Not Generalization:Early mistakes in hiring generalists slowed quality—now, experts who excel at their craft yield superior results.Leverage AI as a Force-Multiplier:The best...
Does this sound familiar? You've been told that “just learning every new AI tool” is the secret to staying relevant and leading your team into the future. But after hours tinkering with the latest apps and features, you're still feeling overwhelmed and wondering if you're actually making any real progress—or just adding more noise to your workflow. If you're tired of chasing shiny objects and still feeling uncertain about how to lead responsibly with AI, you're not alone. Let's talk about what actually works for ethical, human-centered leadership in this AI-driven world. In this episode, you will be able to: Explore how navigating AI and ethical considerations can build trust and long-term success in your business or industry. Discover AI tools that can boost your productivity and sharpen your leadership skills in today's fast-paced world. Embrace human-centered leadership with AI to create more meaningful connections and drive better team results. Understand AI's reshaping of the future of work and position yourself ahead of the curve. Leverage AI's role in ESG and sustainability to lead your organization toward a greener, more responsible future. The key moments in this episode are:00:01:00 - Navigating AI's Role in Leadership and the Future of Work 00:03:25 - How MBA Graduates Can Amplify Their Value with AI 00:07:54 - Future-Proofing Mid-Career Leadership in an AI-Driven World 00:10:06 - Practical AI Tools and Human-Centered Leadership for Enhanced Productivity 00:13:37 - Embracing Human-Centered Leadership in the AI Revolution 00:14:12 - Integrating ESG Perspectives with AI Innovation 00:16:32 - Scaling Global Knowledge with AI and Ensuring Equitable Access 00:18:05 - Leading Ethically in a Future of Human-AI Collaboration 00:20:23 - The Responsibility of Leadership in AI's Impact and Future Share this episode with an MBA student, someone in their mid-career, or someone considering what to study in college. Give a five-star rating and write a review for the podcast to help increase its reach. Sign up for BetterHelp and get 10% off your first month at www.betterhelp.com/difference. Check out Stanford HAI (Human-Centered Artificial Intelligence) on LinkedIn to learn more about their work. Visit Botipedia to explore its multilingual knowledge and education resources. Learn more about your ad choices. Visit megaphone.fm/adchoices
In episode 580 of the Lawyerist Podcast, Zack sits down with Jake Soffer, CEO and founder of FirmPilot, to explore how artificial intelligence is reshaping law firm marketing. Forget generic blog posts and robotic content, Jake shares how FirmPilot uses AI and data science to build smarter, measurable strategies that actually attract clients. You'll hear how law firms can leverage AI beyond parlor tricks, why “moonshine marketing” doesn't cut it anymore, and what lawyers need to know about AEO (AI Engine Optimization) versus traditional SEO. Zack and Jake also discuss the future of client search behavior, how to avoid overhyping trends, and why sticking to fundamentals will always matter. If you're curious about using AI in your practice, but don't want to waste time on gimmicks, this episode will give you a roadmap to experiment wisely, protect your marketing investment, and grow sustainably. Listen to our other episodes on Law Firm Marketing, Growth and AI: #577: Rethinking Law Firm Growth in the Age of AI, with Sam Harden Apple | Spotify | LTN #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis & Conrad Saam Apple | Spotify | LTN #434: Leverage AI to Stay Ahead, with Greg Siskind Apple | Spotify | LTN If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com. Chapters: 0:00 – Introduction with Zack Glaser 1:27 – Meet Jake Soffer of FirmPilot 2:17 – How AI Is Changing Legal Marketing 3:12 – Data-Driven Law Firm Growth 4:46 – The Limits of ChatGPT Content 7:12 – Building Smarter AI Workflows 9:23 – AEO, GEO, and the Future of Search 11:59 – Why Fundamentals Still Matter 14:45 – Writing for AI vs. Writing for Clients 17:05 – First Steps for Lawyers Using AI 18:33 – Do Your Research Before Choosing Tools 19:10 – Where to Find FirmPilot
In episode 580 of the Lawyerist Podcast, Zack sits down with Jake Soffer, CEO and founder of FirmPilot, to explore how artificial intelligence is reshaping law firm marketing. Forget generic blog posts and robotic content, Jake shares how FirmPilot uses AI and data science to build smarter, measurable strategies that actually attract clients. You'll hear how law firms can leverage AI beyond parlor tricks, why “moonshine marketing” doesn't cut it anymore, and what lawyers need to know about AEO (AI Engine Optimization) versus traditional SEO. Zack and Jake also discuss the future of client search behavior, how to avoid overhyping trends, and why sticking to fundamentals will always matter. If you're curious about using AI in your practice, but don't want to waste time on gimmicks, this episode will give you a roadmap to experiment wisely, protect your marketing investment, and grow sustainably. Listen to our other episodes on Law Firm Marketing, Growth and AI: #577: Rethinking Law Firm Growth in the Age of AI, with Sam Harden Apple | Spotify | LTN #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis & Conrad Saam Apple | Spotify | LTN #434: Leverage AI to Stay Ahead, with Greg Siskind Apple | Spotify | LTN If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com. Chapters: 0:00 – Introduction with Zack Glaser 1:27 – Meet Jake Soffer of FirmPilot 2:17 – How AI Is Changing Legal Marketing 3:12 – Data-Driven Law Firm Growth 4:46 – The Limits of ChatGPT Content 7:12 – Building Smarter AI Workflows 9:23 – AEO, GEO, and the Future of Search 11:59 – Why Fundamentals Still Matter 14:45 – Writing for AI vs. Writing for Clients 17:05 – First Steps for Lawyers Using AI 18:33 – Do Your Research Before Choosing Tools 19:10 – Where to Find FirmPilot Learn more about your ad choices. Visit megaphone.fm/adchoices
Sales is changing faster than most people realize, and artificial intelligence is leading the charge. In this episode of the Close The Deal Podcast, I sit down with Henry Hayes, founder of Disrupt Ready and adjunct professor at LSU, to unpack what AI really means for sales pros today.We dig into why buyers instantly spot self-serving sales tactics, how mentorship pulls your career forward, and why ignoring AI is like ignoring the internet back in the '90s. Henry shares practical ways to get started—plus the tools he recommends, including ChatGPT, Otter.ai, Fireflies, Heygen, and Synthesia.Henry's bottom line is clear: AI won't replace great salespeople, but it will replace those who refuse to adapt.If you're ready to cut out the boring work, sharpen your focus on customers, and thrive in a world that's changing fast, this conversation is for you.##Visit www.CloseTheDeal.com to see all episodes.Ewell Smith is talking with sales and marketing pros who help professionals and business owners drive more leads and close more deals. Close The Deal Podcast Supported by Your First FranchiseWe have gift for you for listening - grab a copy of Your First Franchise Roadmap.Visit www.CloseTheDeal.com to see all episodes.
Pedro returns to unpack Sunny AI, a purpose-built assistant trained on Summer OS's proprietary data to help investors and operators spot patterns, compare markets, and forecast performance in seconds.In this episode:Why AI fits STRs: fragmented data, shifting markets, and the need for predictive modelingWhat makes Sunny AI different: specialized (not generic) AI trained on Summer OS data to “think” like an operator and investorHow it works: compare cities and submarkets, build comp sets, benchmark a specific home, and translate complex metrics into plain EnglishUse cases for everyone: first-time buyers to 1,000-unit PMs (hours of analysis reduced to minutes)The future: AI for STRs becomes as standard as MLS or Zillow for real estate and GPS for driving___Episode Sponsored By:STR SearchSTR Search is the industry leading property finder service. They've helped investors acquire over 265+ profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com
For years, Donna Peterson dreaded public speaking — sweaty palms, shaking knees, and sleepless nights before client presentations. But everything changed when she joined Toastmasters, discovering that public speaking isn't just about overcoming nerves — it's also a powerful traditional marketing channel that can accelerate business growth.In this episode of the B2B Marketing Excellence & AI Podcast, Donna shares how public speaking helped her build confidence, elevate the World Innovators brand, and establish trust in an AI-driven world. You'll learn how speaking engagements complement digital marketing, position you as an expert, and generate valuable content you can repurpose across multiple channels.Whether you're an industrial brand, a B2B marketer, or a business leader, this episode shows you how to start small, use your voice authentically, and turn communication into a growth engine.Key Takeaways You Can Implement Right Away-Start small. Join a local group, speak on a webinar, or volunteer for a panel before tackling big stages.Public speaking builds trust. In-person engagement validates expertise and creates stronger brand connections.Position yourself as a subject matter expert. Repeated exposure on your niche topic reinforces credibility.Repurpose content. Each talk can become blogs, social posts, newsletters, or video clips.Stand out from AI. Speaking live shows authenticity and personality in an era of AI-generated content.Leverage AI smartly. Use ChatGPT for brainstorming or structuring ideas, but keep the message uniquely yours.Episode Chapters-00:00 Introduction: Fear of public speaking and its impact on business01:25 My nerves and struggles before client presentations03:00 Joining Toastmasters — the turning point05:10 Beyond speaking: communication skills for business and networking07:15 Two big business benefits: visibility and sharing your mission09:50 Public speaking as a traditional marketing channel that boosts digital ROI12:20 Three ways speaking accelerates growth: trust, expertise, and content repurposing14:50 Practical tips to start: small steps, niche focus, and using AI as a support tool16:20 Call to action: take one step this week toward improving your communicationCall to Action-Public speaking changed my career — and it can transform your business too. Take one step this week: join a group, volunteer to speak, or repurpose a conversation into a short talk.
Our guest in this episode is Ali Hafizji, the CEO of Wednesday Solutions, who joins us from Pune, India. He's on a critical mission to steer startup founders away from the chaos and waste that often plagues their journey, offering them a clear, systematic path to success. In our chat, Ali Hafizji breaks down the fundamental mindset shift that separates a struggling project from a thriving business: the transition from being a "builder" to becoming a true "business owner." Ali provides a clear framework for founders to escape the dreaded "build trap" and focus on the activities that genuinely move the needle. Key points discussed include:* Make the critical shift from passionately building a product to strategically owning the entire business.* Your new job isn't coding; it's marketing, sales, fundraising, and gathering crucial market insights.* Leverage AI for incredible speed, but always guide it with uniquely human judgment and strategic focus.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Ali HafizjiIt was a real privilege to welcome Ali Hafizji, the CEO of Wednesday Solutions, to the Innovabuzz podcast, all the way from Pune, India. Ali has a critical and incredibly timely mission: to help founders avoid the pain, waste, and chaos that so often derails promising startups. He provides a wonderfully systematic and clear path for entrepreneurs to move from a compelling Minimum Viable Product (MVP) to that all-important Product-Market Fit, and he does it with a logic that cuts right through the emotional turmoil of the founder's journey.Our conversation was a deep dive into the fundamental mindset shift required to build not just a product, but a sustainable business. Ali's insights felt like a much-needed dose of clarity in a startup world that is often filled with noise and distractions. He's on a mission to help founders cross the chasm from being passionate builders to becoming strategic business owners, a distinction that is truly at the heart of success.The Critical Divide: Are You a Builder or a Business Owner?The most powerful idea Ali Hafizji shared was the distinction between acting like a "builder" and thinking like a "business owner". So many founders start because they have personally experienced a problem and have the vision to build a digital solution for it. This is a fantastic starting point, but it's also a trap. They get their MVP built, show it to a few people, and then get stuck in a perpetual cycle of building.As Ali explained, their day-to-day becomes about micromanaging features and tweaking the product, not growing the business. They are acting like builders, not owners. This crucial difference in mindset is often what separates a promising project that fizzles out from a company that achieves real traction and makes a lasting impact.Escaping the "Build Trap": When Your Day-to-Day Doesn't Move the NeedleThis builder mindset leads directly to what Ali calls the "build trap". You get feedback, you add a feature. You talk to a user, you tweak the interface. You're constantly busy, your team is shipping code, but the core business metrics aren't changing. You feel like you're working incredibly hard, but as Ali puts it, you're just not "moving the needle".The litmus test he offered was profound in its simplicity: if you realize that no matter what you do, things aren't fundamentally changing, you probably need to change first. It's a sign that you must stop focusing all your energy on the product itself and transform your own role within the company.The Founder's New Job: A Four-Point Mission for GrowthSo, what does that new role look like? Ali laid out a new job description for the post-MVP founder, one centered on four key activities: marketing, sales, fundraising, and gathering insights. The founder's primary job is to be the external voice and vision for the company, interacting with the market, customers, and investors.This means handing over the day-to-day building to a team you trust, whether it's an in-house team or a partner. That team's job is to convert the rich insights you're gathering into a digital offering. This shift is a massive change, moving from the comfort of building to the challenging, but essential, work of business development.AI as the Enabler, Not the Answer: Building with True VelocityIn today's world, it's easier than ever to build something, thanks in large part to AI. Ali is a huge proponent of using AI, but in a very specific, strategic way. He sees it as a powerful enabler to get your MVP off the ground and to supercharge your engineering team, allowing a small "pod" to achieve twice the outcome.However, he was quick to point out that true velocity isn't just about speed; it's a combination of speed and direction. AI can provide the speed, but the direction must come from the human insights gathered by the founder. An AI-enabled team is powerful, but they are still relying on the founder's strategic guidance to ensure they are building the right thing.The Human Advantage: Why Saying "No" is Your Most Important SkillThis brought us to the crucial human element. With the ability to build things so quickly, the temptation to add every bell and whistle is stronger than ever. Ali argued that the most important advantage a human-led team has is the ability to say "no." It's about having the focus and judgment to decide what not to build.He used brilliant examples, like Instagram focusing solely on its iOS app for the longest time, or Snapchat starting with a single, simple feature. This disciplined focus is only possible through a consultative, back-and-forth conversation between the founder and the team, constantly asking the tough questions: "What business metric is this going to move?" That judgment is something AI can't replicate.Conclusion: Stop Listening to the Chaos and Start BuildingAli's message is ultimately one of empowerment. We are in an age where the tools to bring an idea to life are more accessible than ever. His final call to action was simple: "now is the time to build". But that encouragement comes with a critical piece of wisdom.You must start with the awareness that the goal isn't just to build a product, but to build a business. Be prepared to make that difficult but necessary transition from builder to business owner. Stop listening to the chaos, focus on what truly matters, and you'll be on the right path to turning your vision into a viable, impactful company.The Buzz - Our Innovation RoundHere are Ali's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.Most innovative use of AI to enhance human relationships: Using an AI tool that helps you take interviews better by nudging you to look at the camera and build a genuine connection.Best thing to integrate AI and human connection: Actively avoiding the use of AI for human connection to maintain authenticity, as AI-generated text often feels like fluff.Differentiate by leveraging AI: Focus on authentic video for marketing, as text is now commoditized and video offers a less noisy, more human platform.ActionIf you are thinking about building a business, now is the time to start. Use the tools all around you to build whatever you plan, as you don't need a lot of external help to get started.Reach OutYou can reach out and thank Ali via the Wednesday Solutions website or by connecting with him on LinkedIn.Links:* Website - Wednesday Solutions* LinkedIn* Twitter - @wednesdaysol* Instagram - @wednesday.solCool Things About Ali* He is a "Founder Pain-Killer": Ali hasn't just built another software company. He has systematically designed a business model around a core philosophy: to prevent the specific pain, chaos, and waste he has witnessed kill so many startups. He is not just selling a service; he is selling a well-engineered antidote to a common business disease.* He is a Unicorn Whisperer: Having worked with over 10% of India's unicorn companies, Ali possesses a rare and valuable perspective. He has had a front-row seat to hyper-growth, giving him an extraordinary understanding of the patterns that separate the wildly successful from the rest, especially during their chaotic and vulnerable early stages.* He is a Pragmatic AI Pioneer: While many leaders talk about AI in abstract or future-tense terms, Ali is a true early adopter who has been using it in the trenches for years. He treats AI not as a buzzword, but as a practical, integrated "force multiplier" that is a fundamental part of his company's daily operations.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog go deep into the mindsets and frameworks that set highly successful business coaches apart. They dissect the layers beneath mindset, explore how personal beliefs and stories impact business performance, and reveal actionable strategies for raising prices and adding value. Karl details his “mindset ladder,” shares insights from the coaching world's response to technological shifts like AI, and weighs in on current events, before closing with specific, innovative ways coaches and clients can boost profit and win in boring—but powerful—ways. Key Topics Covered The Foundation of Personal Development for Coaches Karl introduces the “mindset ladder”—a model that starts with understanding your identity and stories, then progresses up through beliefs, values, and, finally, mindset. He explains why most people try to change their lives at the wrong “rung” and emphasizes the necessity of defining who you are, what you deserve, and the stories you tell yourself. Conquering Fear and Building a Powerful Life Force The hosts discuss practical tactics for combating fear and overwhelm, including the importance of optimism, the value of taking pauses (not quitting), and psychiatrist Phil Stutz's “life force” pyramid: strengthening your relationship with your body, others, and yourself. The Value of Fundamentals Over Flashy Moves Progress equals happiness. Karl argues that building a great life and business is about getting the basics right: focus on profit, define what a great life looks like on paper, and remember that small, systematic improvements beat looking for excitement or “sexy” business hacks. AI's Impact on Business Coaching Far from making coaches irrelevant, AI acts as “gasoline and turbo on steroids,” allowing business coaches to implement systems and generate value faster. But AI only amplifies the need to keep learning and to focus on implementation and training, not just understanding. Transformative Ways to Raise Prices with Added Value Karl outlines innovative strategies to elevate perceived value—using contrast, leveraging premium experiences, and presenting offerings in ways that heighten desirability. He provides vivid examples, from using premium venues for events to adopting small, systematic price increases just like McDonald's. Turning Weaknesses Into Strengths Your greatest weakness is often your greatest strength “turned up too loud.” Karl highlights the need for balance—especially in a fast-moving AI world where over-learning without implementation leads to analysis paralysis. Notable Quotes “Your happiness will basically be derived from how much uncertainty you can handle in your life.” “The stories that you tell yourself—you've got to be telling yourself powerful stories, not stories that disempower you.” “Progress equals happiness. There's real magic in that.” “You'll be remembered for what you refuse to give up on.” “Learning over knowing all day long—most people are one letter away from greatness.” “Controlling costs is more about innovation than anything else.” “Profitable business done properly is boring as can be. If it's too exciting, I can tell you there's a problem there.” Actionable Takeaways Define Your Identity and Deserve Level: Don't just try to change your thoughts—start by clarifying who you are and the stories that drive your actions. Put it on paper. Combat Fear with Optimism and Pause, Don't Quit: Make a list of fears, assess if they're valid, and remember: 90% never come true. When overwhelmed, pause and recharge—don't give up. Reinforce Your “Life Force”: Focus first on caring for your body, then nurture relationships, and finally, invest in true self-connection through honest reflection and goal setting. Innovate Your Value Proposition: Use contrast, presentation, and perception to raise pricing (e.g., premium venues, unique product positioning, subtle price increases). Think Systematically About Growth: Small, steady improvements in core business drivers lead to exponential results. Follow proven frameworks like the Jumpstart 12. Leverage AI to Multiply Impact: Treat AI as a tool that lets you implement faster and deeper—don't fear it, use it to train and execute. Avoid Self-Sabotage: Recognize when your greatest strengths tip into weaknesses and avoid procrastination, over-learning, or analysis paralysis. Serve Before You Sell: Provide genuine value and help to prospects, building trust and reputation well before payment. Resources Mentioned Phil Stutz's “Life Force” Pyramid (as described in the documentary Stutz) Jumpstart 12 (Business foundations framework by Karl Bryan) Profit Acceleration Software™ (Karl Bryan's proprietary tool for business growth) Focused.com – For business coach resources, Profit Acceleration Software™ demos, and to subscribe for daily tips The Six-Figure Coach Magazine https://thesixfigurecoach.com/get-it If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait! Listen to this episode now and make strides towards your goals. Visit Focused.com for more info on our Profit Acceleration Software™ and join a thriving community of business coaches.
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On this week’s episode of Brown Ambition, Mandi shares a personal update on reclaiming her office space, juggling family life, and the big push to finish her upcoming book Brown Ambition. She opens up about the discipline it takes to chase big goals—like her 4 a.m. writing sessions—and why it’s so important to reserve your best energy for yourself, not just your 9-to-5. Mandi also dives into the latest jobs report and what the data really says about the state of the economy, especially for Black women. With over 300,000 Black women pushed out of the workforce this year, she breaks down why the numbers don’t always tell the full story and how systemic bias shows up in hiring trends. But it’s not all doom and gloom she highlights industries where jobs are still growing, from healthcare to IT, and offers perspective on pursuing career moves that align with your skills and passion rather than just chasing trends. What You’ll Learn in This Episode: How to identify your personal “power hours” and use them for your most important goals The reality behind the labor market and why Black women are being hit hardest Sectors where job opportunities are growing despite the downturn How to balance pursuing in-demand fields with staying true to your own career path Practical ways to use AI to boost your job search and career strategy Why protecting your mental health is just as important as networking and applying Resources and Links Mentioned: Click here to Sign up for Mandi’s free workshop: How to Leverage AI for Your Career – September 25th, 8 p.m. EST Join the Brown Ambition Book Club via Patreon:patreon.com/brownambition Learn more about the Loveland Foundation: thelovelandfoundation.org See omnystudio.com/listener for privacy information.
It's YOUR time to #EdUpPCO In this episode, YOUR guest is Priyo Chatterjee YOUR host is Amrit Ahluwalia, Executive Director of Continuing Studies at Western University in London, Ontario, Canada.Some key questions we tackle:· Why is it so important for universities to be focused ondesigning cohesive and engaging learner experiences?· What best practices can higher education leaders draw from the tech and eCommerce industries when designing great learner experiences?· How are you and your colleagues leveraging AI tools todeliver cohesive and personalized learner experiences at scale?Listen in to #EdUp! Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe SallustioJoin YOUR EdUp community at The EdUp Experience!We make education YOUR business!
Your competition using AI is about to blow you out the water…
Episode 181: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeAI is disrupting SEO and causing massive traffic losses for online businesses as traditional websites become antiquated in the age of AI-powered search results. Many coaches, course creators, and agency owners are watching their organic traffic plummet while struggling to adapt to this rapidly changing landscape.In this episode, Bruce Clay teaches us how to transform websites for the AI era by focusing on question-and-answer content structure. He reveals his proven method of adding detailed FAQs to every page, explains why AI depends on search engines for content filtering, and shows how to rank in Google's AI Overviews. Bruce also discusses the importance of optimizing for multiple SERP features beyond traditional organic results, emphasizing that SEO is now more critical than ever for AI visibility.About Bruce Clay: Bruce is widely recognized as the "Father of SEO," having coined the term "search engine optimization" and practiced SEO since 1996. With nearly three decades in the industry, he has built a global consulting empire with offices across Japan, Australia, Singapore, Europe, and India. Bruce has authored three books on SEO, spoken at over 300 conference sessions, and established himself as a leading authority in search marketing.As the founder and CEO of Bruce Clay, Inc., he has evolved his expertise to encompass the intersection of AI and SEO, developing innovative tools like PreWriter.ai and comprehensive training programs at SEOTraining.com. Clay's current focus centers on helping businesses adapt to the AI-driven search landscape, teaching companies how to optimize for Google's AI Overviews and other emerging search features while maintaining traditional SEO fundamentals.Register for Bruce's Upcoming Training: https://www.seotraining.com/Connect with Bruce:https://www.bruceclay.com/ https://www.linkedin.com/company/bruce-clay-inc-/ https://www.facebook.com/BruceClayInc/ https://www.prewriter.ai/ https://www.seotools.com/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
In this episode, I explore the latest in AI with the release of GPT-5 by OpenAI. I discuss the good, the bad, and the ugly of this new version, touching on the accessibility across all plans and its alleged improved conversational abilities. However, I candidly share my skepticism, highlighting issues like hallucinations, sycophantic responses, and the broader ethical dilemmas surrounding AI. I emphasize the importance of cross-checking AI outputs with verified sources and maintaining our creative spirit. As AI continues to evolve, it's crucial for us to navigate these changes responsibly, using AI as a tool to enhance, not replace, our unique human contributions. Join me in this insightful session as we ponder the role of AI in our lives and businesses. Key Takeaways: 1. Always verify AI-generated information. 2. Maintain your creative spirit alongside AI. 3. Understand AI's limitations like hallucinations. 4. Keep informed on AI ethical challenges. 5. Leverage AI responsibly for business optimization.
In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog dig deep into the realities of business coaching success, coaching mistakes, and personal development. Karl unpacks why “regret” is a bigger fear than failure, what every personal development program gets right, and how “cloning” proven models can dramatically accelerate your business results. The duo also address the dangers of perfectionism, misconceptions like the 10,000-hour rule, and the powerful role of AI and feedback loops in building a bulletproof coaching practice. Key Topics Covered Finding Peace, Not Just Happiness Karl explains why chasing happiness can be a losing game for coaches and business owners, and why “peace” is far more sustainable and powerful. Quotes, Regret, and Success Mindset The hosts riff on the difference between those who achieve and those who sustain, highlighting why ultimate respect is given to those who keep what they earn, not just those who made it big. Personal Development's Core Lesson Across all major personal growth books and courses, Karl asserts that the key pattern is the clarity of knowing exactlywhat you want. He illustrates this with Kobe Bryant's mindset and decision-making, showing how crystal-clear goals make big choices almost automatic. Business “Hacks” for Coaches Karl introduces the concept of “asymmetrical risk/reward”—making moves where success is massive but failure is minor. He shares practical examples like cloning proven coaching or business models and using AI for rapid insight. Debunking Industry Myths Classic ideas like the 10,000-hour rule and habitual work from “Atomic Habits” are challenged. Karl suggests that deliberate, focused repetitions and an effective feedback loop matter more than raw time spent. The Wardrobe of Identities Karl shares a robust metaphor: Instead of being stuck with a single identity (entrepreneur, technician, or manager), successful business owners and coaches should wear these “hats” like different clothes, adapting as needed. Mistakes Coaches Make Neglecting brand in favor of pure direct response marketing. Relying too much on new, untested ideas instead of “cloning” what already works. Getting too attached to a single identity or role. Failing to leverage AI and modern technology. Confusing habits with true, intentional skill development. The Power of “Cloning” Whether you're a landscaper or a high-end consultant, Karl stresses the immense gains in modeling what market leaders are doing—right down to their offers, marketing, and client strategies. There's no need to reinvent the wheel. Notable Quotes “Don't idolize a billionaire for their wins. Model their behavior for when they lose.” “You can get lucky and make it, but you can't get lucky and keep it.” “You only lose when you quit trying.” “The highest respect isn't paid to those who have made it. The highest respect is paid to those who have made it—and kept it.” “If you don't know where you're going, any road will get you there.” “Trial and error is probably one of the worst strategies ever in business.” “Cloning is not stealing, it's smart business.” Actionable Takeaways 1. Clone Proven Success Study, model, and adapt winning strategies from market leaders in your industry instead of trying to create something totally new from scratch. 2. Define Your Vision Like Kobe Bryant, be laser clear about what you want—then make every decision through the filter of that goal. 3. Use Asymmetrical Risk/Reward Pursue strategies with big upside and minimal downside; don't bet the farm on a single unproven idea. 4. Leverage AI for Growth Tap into AI tools to accelerate research, streamline your operations, and spot opportunities competitors miss. 5. Don't Chase Perfection Launch fast, learn quickly, and adjust as you go. Perfectionism is just disguised procrastination. 6. Beware the 10,000-Hour Myth Focus on intentional reps and feedback, not clocking mindless hours. 7. Wear Multiple Hats Move fluidly between entrepreneur, technician, and manager modes. Don't lock in to a single “identity.” Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) – for modeling and accelerating business profits AI Coach Assist (Focused.com) – AI-powered business coaching assistance Books Referenced: Atomic Habits by James Clear The E-Myth by Michael Gerber Money: Master the Game by Tony Robbins Networking & Business Groups: Chambers of Commerce, BNI AI Tools: ChatGPT, GROK The Six-Figure Coach Magazine: Get Your Free Subscription If you enjoyed this episode, please subscribe, share, and leave a review! Ready to accelerate your coaching business? Visit Focused.com for more information and to subscribe for daily insights from Karl Bryan. For a demo of Profit Acceleration Software™, go to https://go.focused.com/profit-acceleration. Be sure to subscribe, rate, and share the show: Listen & Subscribe on Apple Podcasts
What if your team could get more done in less time? ⏳ In this Community Conversation, Nikki and Jason flip the traditional “hours worked” mindset on its head, championing the power of results over clock-watching. They share why it's time to ditch the outdated 9–5 mentality, how to unlearn habits that hold us back, and why role clarity + goals + KPIs are the secret trio for driving real impact.
Feeling the pressure of AI, ghosting, and skeptical buyers? Your old sales toolkit needs an upgrade. This isn't about more automation; it's about mastering the human element. We brought in Rob Herbst, founder of SPA Selling and author of Inspire Sales Culture, to break down the essential skills that separate top earners from the rest in today's market. Tune in to learn three game-changing tactics: Leverage AI as Your Sidekick: Learn how to use AI for efficiency without losing the human touch that actually closes deals. Master the Art of Observation: In a world of Zoom calls, learn to read the digital "room" and hear what's not being said. Build an Unbeatable Culture: Discover the three anchors—Personal Development, Clear Expectations, and Visible Achievement—that create high-performance teams. Ready to build a resilient, future-proof sales career? This episode is your blueprint.
What if your team could get more done in less time? ⏳ In this Community Conversation, Nikki and Jason flip the traditional “hours worked” mindset on its head, championing the power of results over clock-watching. They share why it's time to ditch the outdated 9–5 mentality, how to unlearn habits that hold us back, and why role clarity + goals + KPIs are the secret trio for driving real impact.
In this dynamic episode, we dive deep into how health and wellness professionals can create sustainable passive income streams while navigating the evolving landscape of AI technology. The discussion focuses on transforming traditional fitness business models into scalable, automated systems that generate revenue without constant active involvement. Special emphasis is placed on maintaining human connection while leveraging technology to enhance service delivery and client experience.Key Discussion Points:Understanding true passive income vs. active income in the fitness industryThe pressure-free sales system and million-dollar offer stack conceptAI's role in enhancing (not replacing) fitness professionals' servicesDigital products and implementation strategiesOnline courses and educational content creationAffiliate marketing opportunities for fitness professionalsRevenue streams through YouTube and content creationSubscription vs. membership modelsMobile app development and additional passive income opportunitiesMentioned Links:Instagram: @BSimpsonFitness[Episode Link with Mel Abraham - TO BE ADDED]ChatGPT Plus: https://chat.openai.com/Canva AI: https://www.canva.comResources:Free Profit Plan Consultation: https://go.bsimpsonfitness.com/widget/bookings/bsimpsonfitnessActionable Steps/Key Takeaways:Create a pressure-free sales system with three tiers:Premium high-touch offerMid-tier implementation programLow-ticket front-end offer ($27-$97)Leverage AI tools for productivity while maintaining human connection:Use AI for content polish and enhancementCreate custom GPTs for client supportMaintain personal touch in premium offeringsDevelop multiple passive income streams:Digital products with implementation componentsOnline courses with AI-enhanced featuresAffiliate marketing through product recommendations***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show
AI is replacing employees faster than anyone expected in 2025. But here's the truth: businesses that learn how to use AI the right way aren't collapsing—they're growing faster, cutting payroll costs, and beating their competition. In this episode of SoTellUs Time, Trevor Howard breaks down exactly how AI is transforming small businesses and how you can use it to grow instead of collapse.
In this episode of Stronger Sales Teams podcast, Ben Wright underscores the importance of recognising the unique learning styles of each team member, highlighting how this understanding can accelerate professional growth and significantly boost overall business performance. From unpacking the subtleties of cognitive and kinaesthetic learning to demonstrating the effective use of AI tools, Ben offers a comprehensive toolkit for sales leaders determined to foster a culture of continual improvement and engagement. By championing sustainable learning frameworks, developing personalised growth plans, and harnessing the power of technology, this episode equips sales leaders with the skills and insights to drive substantial growth, enhance team satisfaction, and sustain long-term success. Key Takeaways: Recognise and adapt to the diverse learning styles within the sales team to maximise their capacity to absorb, retain, and apply new knowledge effectively. Schedule regular, focused training sessions, ensuring a distraction-free environment to foster optimal engagement and long-term knowledge retention. Leverage AI-driven tools to accelerate and enhance learning outcomes by developing tailored study plans, resources, quizzes, and performance analytics. Define clear post-training action points and establish long-term strategies to ensure newly acquired skills are embedded and sustained within the team. Promote the use of otherwise idle periods — such as commuting or waiting — for personal development, encouraging a culture of continuous growth beyond formal training settings. Time Stamps: 0:00 Intro 1:20 Ben's Burst of Energy 2:25 Helping Teams Learn Faster 3:56 Ways The People Learn 4:25 Learning by Doing and Learning By Listening 7:00 Learning Styles 10:0 Traditional Learning Styles 12:25 Setting Up A Learning Structure 16:00 Prioritising Where We Train 18:32 Using A.I. Tools To Speed Up Learning 23:40 Health and Fitness Tip 24:48 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.
This week on the Becoming a Sleep Consultant podcast, I'm joined by my friend and colleague, Kerri Nachlas. Kerri is the founder of the Parent Coach Certification Course, and someone I admire deeply for the thoughtful, ethical way she approaches her work, as both a parent coach and a sleep consultant.We're diving into an important and timely conversation about artificial intelligence, AI, and how it's beginning to show up in the world of sleep consulting and parent coaching. While these tools can be helpful, there's a real risk of losing the human connection that makes our work so impactful.Kerri and I discussed:• Smart ways to use AI to support your workflow• Where over-reliance on AI can hold you back as a coach or consultant• And whether our field is truly “AI-proof” or notWhether you're already using AI in your business or just starting to explore it, this conversation will help you think critically about what to embrace, what to avoid, and how to stay grounded in your own voice.If you'd like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry
Our guests in this episode are Marnie Stockman and Nick Coniglio, the dynamic storyteller-and-strategist duo behind Lead It Like Lasso. They've channeled their passion for helping people find their path into a groundbreaking new book and AI-powered app called The Business of You. In our conversation, Marnie and Nick explored their brilliant framework for taking control of your personal and professional destiny.Key points discussed include:* Run your life like a business, taking charge of every personal 'department' to achieve your vision.* Uncover your unique story by connecting past experiences to present strengths to articulate your true value.* Leverage AI not as a crutch, but as a personal coach for accelerated self-awareness and growth.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Marnie Stockman and Nick Coniglio, Lead It Like LassoIt was an absolute delight to welcome Marnie Stockman and Nick Coniglio of Lead It Like Lasso fame back to the Innovabuzz podcast. I always appreciate the energy they bring, and this conversation was no exception. They unveiled their powerful new project, a book and AI-powered app called The Business of You, which spawned from a moment of wonderfully blunt honesty in an airport lounge where Nick, after some thought, declared Marni's initial idea "terrible." That moment perfectly captures their creative magic: a process built on trust that transforms a simple concept into something truly impactful.Their new work tackles a feeling many of us know all too well: the sense that we're just a hamster on a wheel, blindly following a path that was laid out for us by someone else. Marnie shared how the protagonist in their book does all the "right" things, good grades, networking events, hundreds of applications, but feels stuck, seeing no real success. It's a state of aimless drifting, of putting in the effort without a clear, personal direction. This system is designed to be the antidote, helping people step off that wheel and start building a life with intention.Becoming the CEO of Your Life (And Head of Every Department!)The core idea Nick and Marnie propose is both simple and profound: start running your life like a well-managed business. At first, that might sound a bit cold or corporate, but as Nick explained, it's about adopting the positive traits of successful organizations. It means having a vision, setting meaningful goals, and understanding all the different functions that make you who you are. You aren't just the CEO of your life; you're also the head of every department, from HR, which defines your core values, to Marketing, which tells your unique story to the world.This isn't about spreadsheets and performance reviews. It's a framework for self-awareness and purposeful action. When you think about the "finance department" of your life, for instance, it's less about money and more about the critical investment of your time. By viewing your life through this structured lens, you can identify which areas are thriving and which have been neglected, allowing you to grow in a more balanced and holistic way.The Power of Your Story: Moving Beyond Facts to Find Your ValueOne of the most powerful parts of our chat was Marnie's story about a student she mentored. He was struggling in interviews, coming across as "all over the place" because he didn't know how to connect the dots of his own life. By guiding him to see the pattern between his experiences: from playing soccer as a seven-year-old to his approach to work today, he suddenly "lit up." He understood his story for the first time.That afternoon, he interviewed for a full-time job and the next day for an internship, and he got both. This is the "marketing department" of you in action. It's not about reciting a list of facts from your resume; it's about weaving those facts into a compelling narrative that shows the world the unique value you offer. As Nick wisely put it, "how you do anything is how you do everything," and learning to tell that story is transformative.Your AI Life Coach: How Technology Can Help Connect the DotsThis is where their innovative AI-powered app, "Blue," comes into play. It's designed to be the tool that helps you uncover these crucial insights. Instead of a dry questionnaire, the app uses engaging and playful games, taking inspiration from platforms like Duolingo, to help you identify your core values, motivators, and even your "kryptonite." It makes the process of self-discovery feel fun and interactive.The real magic, as Nick detailed, is how modern AI allows the app to function as an adaptive life coach. It's not a rigid, rules-based system. It can take your unique inputs and help you "connect the dots," offering personalized suggestions. Whether it's brainstorming an essay topic that aligns with your values or crafting networking starters for an event, the technology serves as a primer to help you articulate your best self.Data with a Conscience: Navigating AI Privacy and SecurityOf course, whenever we talk about AI and personal data, the elephant in the room is privacy. I was impressed with how seriously Nick and Marnie are taking this responsibility. Nick gave a firm assurance that their user data will be handled within a "secure, encrypted, and closed" ecosystem, meaning your personal information isn't being exposed to the outside world or used to train public models.Marnie also made the crucial point that we, as users, need to become more discerning. We have to get better at vetting the tools we use, asking critical questions about security and what's happening with our data behind the scenes. It's a shared responsibility, and it's refreshing to see builders in this space leading with such a conscientious approach.Your Action Plan: Stop Drifting and Start BuildingSo, what's the big takeaway? The foundation for everything is self-awareness. It's about understanding that a core value like "helping people" can manifest in countless ways, far beyond one specific career title. This understanding opens up your world to opportunities you may have never considered.The first step is to embrace the mindset of being the CEO of your life. As Nick urged, it's about consciously thinking what that means for you and accepting that it requires putting in the work. But as I've found in my own journey, when you're building something that is truly yours, that work starts to feel a lot like play.In Summary: Marnie and Nick have created a brilliant framework for intentional living. By treating your life as your most important business, uncovering the power of your personal story, and leveraging technology as a tool for self-discovery, you can move from passively drifting to actively building a life of purpose and fulfillment.The Buzz - Our Innovation RoundHere are Marnie and Nick's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – Use AI to create engaging icebreakers for teams or to find thoughtful ways to make loved ones happy.* Best thing to integrate AI and human connection – Write a book and build an app that help people connect with themselves and others.* Differentiate by leveraging AI – Adapt assessments and tools with AI to help people understand themselves and interact more effectivelyActionBe cautious and ask questions about the apps and tools you use, especially regarding privacy and data. Take responsibility for your own growth by thinking about what it means to be the CEO of your life, and commit to doing the work that self-awareness requires.Take time to truly think about what it means to be the CEO of your own life, and recognize that you must be prepared to put in the necessary work to make that vision a reality.Reach OutYou can reach out and thank Marnie and Nick on LinkedIn (search for their names), at thebusinessofyou.ai, or by subscribing to their newsletter at workinprogress.ai. You can also find them on all major social platforms under “Lead It Like Lasso,” and their book will be available on Amazon starting early August.Links:* Website - Lead it Like Lasso* LinkedIn - Marnie Stockman* YouTube - Lead It Like Lasso* Facebook* Twitter - @leaditlikelasso* Instagram - @leaditlikelasso* LinkedIn - Nick Coniglio* LinkedIn - Lead it Like Lasso* TikTok - @leaditlikelassoBooks* Lead It Like Lasso, Marnie Stockman and Nick Coniglio* The Business of You, Marnie Stockman and Nick ConiglioCool Things About Marnie and Nick* Their new book was born from a "terrible idea." The entire concept for their book, "The Business of You," started with Marnie having a thought, and Nick walking about 60 steps away in an airport, only to turn around and declare, "I think you had a terrible idea". This speaks volumes about their fun, honest, and dynamic creative partnership. It's a refreshingly real origin story.* They run a satirical career advice newsletter. As a side project, they created "Work in Progress," a newsletter they describe as "The Onion as your career coach". This is wildly unconventional for leadership experts and shows their witty, "jaunty" sense of humor and a unique approach to engaging with their audience on a very human level.* Their AI assistant has learned to mock them. In the process of training their AI on their writing style, it has picked up their habits so well that it now makes fun of Marnie for overusing the word "spiral". The fact that they have a running joke with their own technology is a funny, fascinating insight into what it's really like to work at the human-AI frontier.* They are turning pop culture into practical life frameworks. While many people enjoy TV shows, Marnie and Nick have built an entire brand around deconstructing the leadership lessons from "Ted Lasso". They now have a new framework with "You, Incorporated." This ability to see and translate profound lessons from popular culture into actionable advice is a unique and creative talent.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. 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Dr. Stephen Andriole's journey through the realms of technology and business exemplifies the profound impact that innovation can have on organizational success. With a career that spans over two decades in academia and significant roles at institutions like DARPA, Andriole has consistently emphasized the importance of understanding and leveraging emerging technologies. His insights into the early days of the Internet and his advocacy for integrating artificial intelligence (AI) into business processes highlight his foresight and commitment to helping organizations navigate the complexities of digital transformation.In his upcoming book, "How Executives Should Think About AI," Dr. Andriole provides a strategic framework for leaders to embrace AI as a critical asset rather than just a technological tool. He argues that executives must cultivate a proactive mindset and engage thoughtfully with AI to remain competitive in today's rapidly changing business landscape. His extensive experience in consulting and teaching further reinforces the necessity for leaders to be aware of emerging trends and their implications for efficiency and innovation.To explore more about Dr. Stephen Andriole's insights, thought leadership, and resources on navigating the intersection of technology and business, visit his website. Here, you can access valuable materials that can help you understand how to effectively integrate AI into your organizational strategy and drive meaningful change. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar
In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals. Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won't survive the AI shift. You'll learn: How AI models like ChatGPT and Perplexity are trained (and what they're prioritizing) The new SEO “power players” — from Reddit and Wikipedia to Yelp and Wikidata How to structure your pages and links to earn AI citations What not to do when optimizing for LLMs—and what to do instead 13 real tactics you can apply today to boost both rankings and AI visibility UP NEXT: What if you could show up where your competitors can't? Even without a massive ad budget? Programmatic advertising automatically puts your message in front of the right people, on the right platforms, at the right time. In this masterclass replay, you'll learn why it's the missing link in your digital ad stack—and how to use it to sign more cases. Chris Dreyer and Brianna Sudbury break down: How programmatic ads follow high-intent users across streaming platforms, apps, podcasts, and more Why most PI firms ignore this channel—and how that gives you a major advantage 9 steps to launching your own programmatic campaign without a full media team When: July 29, 2025Time: 2 PM CST Save your spot at rankings.io/webinars Plus, we'll open the floor for live Q&A so you can get actionable insights tailored to your firm. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
Drew Hart, your go-to guy for all things Amazon. Drew kicked off his entrepreneurial journey in 2018, launching two private label brands and now providing Full End to End Account Managment Services Agency that handles over 40 brands, Vinculum (VIN-CUE-LUM), which offers a full range of Amazon services, making him a one-stop-shop for Amazon success.Highlight Bullets> Here's a glimpse of what you would learn…. Implementation of AI tools and bots in e-commerce.Use of large language models like ChatGPT for operational efficiency.Challenges faced by e-commerce businesses, particularly Amazon sellers.Strategies for reducing overhead and improving productivity through AI.Development of custom GPTs tailored to specific team roles.Importance of prompt engineering and clear communication with AI.Collaborative approaches to integrating AI into business workflows.Practical applications of AI in marketing, customer service, and logistics.Encouragement for businesses to innovate and experiment with AI tools.Future trends and advancements in AI technology for e-commerce.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes back Amazon and e-commerce expert Drew Hart. They explore the transformative potential of AI tools and bots, particularly large language models like ChatGPT, in enhancing operational efficiency and reducing overhead for e-commerce businesses. Drew shares practical strategies for utilizing AI, including creating custom GPTs tailored to specific team roles. The discussion emphasizes the importance of adapting to a rapidly changing landscape marked by rising costs and fees, and how leveraging AI can help businesses remain competitive. Key insights include first principles thinking, chain of thought methods, and practical applications for AI in strategic planning and problem-solving.Here are the 3 action items that Josh identified from this episode:Leverage AI for Strategic Decision-MakingUse ChatGPT and custom AI bots to analyze data, generate insights, and streamline decision-making processes.Implement the "chain of thought" method to refine AI responses and enhance problem-solving within your team.Develop strategy bots that use the Socratic method to guide discussions and improve business strategies.Integrate Automation Tools to Improve EfficiencyExplore AI-powered automation platforms like Make and Integromat to optimize workflows and reduce manual tasks.Use AI tools like Gamma App for document and presentation automation to save time and boost productivity.Invest in custom GPTs tailored to team roles, ensuring they align with your business's long-term efficiency goals.Encourage Continuous Learning and InnovationStay updated on advancements in AI and e-commerce by engaging in hands-on exercises with AI tools.Share AI insights with leadership teams to identify challenges and opportunities for automation.Foster a culture of innovation by learning from client feedback, testing new AI strategies, and continuously iterating on business processes.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonChatGPTVinculumClickUpYouTubeCustom GPTIntegrate.aiTask AidA-10.aiGamma.appMake (formerly Integromat)ZapierBuy Back Your Time by Dan Martell100 Million Offers by Alex Hormozi100 Million Leads" by Alex HormoziPrompt Engineering / DevelopmentSteve Jobs Principle (10-80-10)Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wick...
In this episode, Elric Legloire discusses the six pillars of how salespeople leverage AI and the evolution of AI in outbound sales. Check out more free content and get coaching at https://outboundsquad.com.