Podcasts about amsted

What's up everyone, today we have the pleasure of sitting down with Sarah Krasnik Bedell, Director, Growth Marketing at Prefect. Summary: What happens when a data engineer with an obsession for truth-testing crashes into marketing's sacred cows? Sarah's journey from code to campaigns unfolds like a detective story, where she picks apart marketing myths and rebuilds them with an engineer's precision. Her fresh take transforms marketing tools from black boxes into purposeful instruments, while her approach to AI echoes "Limitless" - it's not about letting machines take the wheel, but supercharging human creativity. Whether you're wrestling with developer outreach or trying to get sales and marketing teams to actually talk to each other, Sarah's technical-meets-tactical perspective offers a compelling roadmap for modern marketing that actually works.About SarahSarah studied math and cognitive science before completing a masters in data scienceShe started her career at Amsted working on data aggregation and machine learning models and eventually moved to a customer-centric role where she helped engineer data architecture for supply chain optimizationsShe had short stints in financial forecasting and company-wide data architectureShe then joined Perpay as a data engineer focused on product analytics as well as reverse-ETL for their marketing team. She was eventually promoted to Lead data eng, managing the full team of data engineers She's an Analytics and GTM Advisor for devtoolsToday she's Director of Growth Marketing at Prefect, a workflow orchestration tool for data and ML engineersUnconventional Paths From Data Engineering to Marketing LeadershipThe traditional career trajectory rarely follows a straight line, particularly in Sarah's fascinating pivot from data engineering to marketing. While leading the data engineering team at Perpay, she found herself knee-deep in an Iterable implementation project that would unknowingly alter her professional DNA. This wasn't just another technical integration; it was a complex orchestration of customer data streams, product catalogs, and audience segmentation capabilities that secretly doubled as an apprenticeship in modern marketing mechanics.Marketing technology projects have a peculiar way of revealing their true nature over time. What begins as lines of code and data pipelines often transforms into something far more intriguing: a window into the soul of marketing operations. Sarah discovered that while her peers remained captivated by the elegance of their code, she found herself increasingly magnetized by the downstream impact of these technical solutions. This subtle shift in perspective proved transformative, compelling her to venture beyond the comfortable confines of engineering meetings and into the dynamic world of marketing strategy sessions.The pandemic's isolation birthed unexpected opportunities, as Sarah's technical writing began attracting attention in the data community. What started as casual documentation of her engineering adventures morphed into paid writing engagements, creating a surprising bridge between technical expertise and marketing communications. This organic evolution suggested something more profound lurking beneath the surface, a hidden pathway connecting the precision of data engineering with the artistry of marketing strategy.The final pieces of her transition fell into place through a combination of hands-on consulting work, mentorship from industry veterans, and immersion in marketing literature. Her participation in the Reforge community added structured learning to her toolkit, while her unique perspective as a former technical buyer provided invaluable insights into marketing dynamics. This multifaceted approach to learning, mixing practical experience with theoretical knowledge, transformed what might have seemed like an improbable leap into a natural progression.Key takeaway: Career transitions in technology rarely require formal education; they thrive on practical experience and curiosity. The most valuable skills often develop through side projects, technical writing, and a willingness to understand the business impact of your work. For those considering a similar path, start by documenting your technical experiences, engaging with cross-functional teams, and focusing on how your current role impacts business outcomes rather than just technical implementations.First Principles Marketing Against Best PracticesMarketing orthodoxy often goes unchallenged, with practitioners blindly following conventional wisdom without questioning its validity. Sarah brings a refreshing perspective to this dilemma, approaching marketing strategies with an engineer's skepticism and a commitment to first principles thinking. This natural inclination to question established norms stems from her background in data engineering, where decisions require rigorous validation rather than mere acceptance of industry standards.The notion that Tuesday morning at 8 AM represents the optimal time for email sends exemplifies the kind of unexamined marketing wisdom that pervades the industry. Rather than accepting such practices at face value, Sarah advocates for a two-pronged approach: first envisioning the ideal outcome, then assessing what's practically achievable within existing constraints. This methodology creates space for innovation while maintaining pragmatic boundaries, allowing marketers to challenge assumptions without losing sight of business objectives.The parallel between architectural decisions in software engineering and strategic choices in marketing reveals an interesting pattern. Just as engineers must carefully consider system architecture before writing code, marketers benefit from establishing solid strategic foundations before diving into tactical execution. This shift in focus from immediate implementation to thoughtful strategy design represents a more sophisticated approach to marketing operations, one that prioritizes intentional decision-making over reflexive adoption of industry practices.In the context of accelerating AI adoption, this first-principles approach becomes even more crucial. Rather than immediately jumping to content creation or campaign execution, successful marketing strategies begin with fundamental questions about audience selection, engagement methods, and value proposition. This methodical approach ensures that technological tools serve strategic objectives rather than dictating them, maintaining human judgment at the core of marketing decisions.Key takeaway: Transform your marketing approach by questioning established practices and applying first-principles thinking. Start by clearly defining your ideal outcome, then work backward to create practical strategies that challenge conventional wisdom. This method often reveals more effective approaches than blindly following industry "best practices." When evaluating any marketing tactic, ask yourself: "What problem are we really trying to solve, and is this truly the most effective solution?"Systems Thinking Applications For Marketing AnalyticsSystems thinking represents the essential bridge between marketing and data engineering, offering a framework for understanding how data flows through modern marketing operations. The ability to visualize and architect data pathways across platforms separates proficient marketing technologists from those merely executing tactical campaigns. This foundational skill proves invaluable when orchestrating the complex dance of customer data across marketing systems.Consider the journey of a single lead signal as it traverses through various marketing platforms. The ...

In today's episode, I speak with Stephen Smith, CEO of Amsted Industries. Stephen shares his belief that vulnerability is about acknowledging that you can be wrong and being willing to expose yourself as a human being. He emphasized that showing vulnerability helps to level the playing field and eliminates defensiveness, which can hinder effective decision-making. Stephen recounted instances where he openly admitted his ignorance during meetings, which he believes fosters a culture of learning and growth. He also highlighted the importance of sharing personal experiences, such as his joy of becoming a grandparent, to help others see him as a human being with similar joys and emotions. We discussed the importance of balancing vulnerability with strength, especially during challenging times like the COVID-19 pandemic. Stephen believes that being vulnerable can convey strength and security, and it's crucial to communicate both effectively. He also shared that he's been vulnerable in his personal life, such as taking piano lessons at 65 and performing in a recital alongside a five-year-old prodigy. Stephen believes that living a life where you're not always the powerful person but sometimes the vulnerable one is important, especially as a leader. Stephen Smith is one of the 100+ CEOs I interviewed for my new book, Leading With Vulnerability, which is coming out in October. ⁠Check it out here and pre-order your copy now.⁠ __________________ Start your day with the world's top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠https://greatleadership.substack.com/

Stephen R. Smith, Chairman, President and Chief Executive Officer of Amsted Industries Incorporated shares the benefits of  Employee Stock Ownership Plans (ESOPs) and also how Amsted has navigated Covid and supply chain issues. Interview date: March 2, 2022

Depuis le 23 juin et jusqu'au 23 septembre, les quais parisiens se parent d'un décor estival attrayant et culturel. Grâce aux installations de cinq artistes contemporains, les promeneurs pourront découvrir sous la fraîcheur des ponts de Paris le parcours « Sens dessus dessous ». Nicolas Laugero-Lasserre dirige l'ICART, l'École du management de la culture et du marché de l'art, et Fluctuart, ce centre d'art urbain flottant qui est amarré au port du Gros Caillou, dans le 7ème arrondissement de Paris. Le voici aujourd'hui commissaire artistique de l'exposition estivale parisienne « Sens dessus dessous ». Depuis le 23 juin et jusqu'au 23 septembre, 5 artistes investissent les dessous de 5 ponts de Paris. Cinq artistes qui rendent hommage et donnent vie à la face cachée de cinq ponts par des installations, des fresques et des projections:  Amsted, sous le pont de l'Alma Philippe Écharoux, sous le Pont Marie Erell, sous la passerelle Simone de Beauvoir ID Textile - Marion & Sylvie Breton, sous le pont de Bir-Hakeim Sébastien Preschoux, sous la passerelle Léopold Sédar Senghor. Les œuvres mettent ainsi en valeur ces ponts, véritables traits d'union entre les deux rives et les arrondissements de la ville. Nicolas Laugero-Lasserre est l'invité de VMDN. Au menu de ce Café gourmand : Amélie Beaucour présentera le Docu-Série Pan African Music, le dernier épisode « Sitos, Kinshasa sur le qui-vive » vient de sortir. Marjorie Bertin est allée à Grignan pour la 35ème édition des Fêtes Nocturnes voir la pièce « Les fâcheux » de Molière, dans une mise en scène de Julia de Gasquet. Sébastien Jedor nous présentera la nouvelle édition du Festival « Un été au Havre ».  

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March Madness is over but Bracket Season hasn't ended on Intercut! Art & Zach take a look at the Spielberg Filmography Bracket and the A24 Bracket to determine which movie is the best movie of the bunch! Will a Cinderella swoop in to take Spielberg's top prize away from E.T. or Jurassic Park? Could A24's Oscar darlings Lady Bird and Moonlight dominate over their competition? Also, we squeezed in the What We're Watching and Picks of the Week into the LONGEST INTERCUT EPISODE EVER so sit back and enjoy the debates. WHAT WE'RE WATCHING Ready Player One 01:33 Acrimony 03:55 God's Not Ded 3 04:17 Jumaiji: Welcome to the Jungle 05:23 Atomic Blonde 07:37 The Death of Stalin 08:26 BRACKETLOGY STEVEN SPIELBERG 10:47 E.T. vs. Duel 11:36 The Color Purple vs. Schindler's List 12:17 The Last Crusade vs. The BFG 13:52 Saving Private Ryan vs. Munich 14:05 Jaws vs. Twilight Zone 15:04 Close Encounters vs. A.I. 15:10 Catch Me If You Can vs. The Terminal 16:27 Raiders of the Lost Ark vs. 1941 17:31 Jurassic Park vs. Sugarland Express 17:41 Hook vs. The Post 17:55 Lincoln vs. Bridge of Spies 20:01 The Lost World vs. Amsted 20:37 Kingdom of the Crystal Skull vs. Empire of the Sun 21:19 Minority Report vs. War Horse 22:18 Temple of Doom vs. The Adventures of Tintin 22:45 War of the Worlds vs. Always 23:33 E.T. vs. Schindler's List 24:24 Saving Private Ryan vs. The Last Crusade 26:45 Jaws vs. A.I. 27:11 Raiders of the Lost Ark vs. Catch Me If You Can 27:42 Jurassic Park vs. The Post 29:17 The Lost World vs. Lincoln 29:21 Kingdom of the Crystal Skull vs. Minority Report 29:30 E.T. vs. Saving Private Ryan 31:07 Jaws vs. Catch Me If You Can 33:22 Jurassic Park vs. Lincoln 35:37 War of the Worlds vs. Minority Report 35:47 Jaws vs. Saving Private Ryan 36:46 Jurassic Park vs. Minority Report 40:33 Jaws vs. Minority Report 43:26 A24 FILMS BRACKET 47:31 Lady Bird vs. Morris From America 48:04 20th Century Women vs. Swiss Army Man 48:32 It Comes at Night vs. Obvious Child 50:37 Amy vs. Good Time 53:10 Ex Machina vs. Slow West 55:06 A Most Violent Year vs. The Killing of a Sacred Deer 55:29 The Lobster vs. Green Room 56:14 Room vs. American Honey 01:00:22 Moonlight vs. Krisha 01:03:07 The Spectacular Now vs. Under the Skin 01:04:37 The Bling Ring vs. Enemy 01:07:47 The Disaster Artist vs. The End of the Tour 01:07:57 The VVitch vs. Mississippi Grind 01:10:00 The Florida Project vs. Locke 01:10:23 While We're Young vs. Free Fire 01:12:37 Spring Breakers vs. A Ghost Story 01:13:09 Lady Bird vs. Swiss Army Man 01:17:23:01 Obvious Child vs. Good Time 01:19:22 Ex Machina vs. A Most Violent year 01:20:25 The Lobster vs. Room 01:23:05 Moonlight vs. The Spectacular Now 01:23:40 Enemy vs. The Disaster Artist 01:25:02 The VVitch vs. The Florida Project 01:27:13 While We're Young vs. Spring Breakers 01:29:04 Swiss Army Man vs. Good Time 01:30:11 A Most Violent Year vs. The Lobster 01:30:55 Moonlight vs. Enemy 01:32:29 The Florida Project vs. Spring Breakers 01:35:16 Swiss Army Man vs. A Most Violent Year 01:35:46 Moonlight vs. The Florida Project 01:37:59 Swiss Army Man vs. Moonlight 01:38:17 NEW TO SEE Picks for the Week 01:41:52 Like this video, comment your thoughts & subscribe to our YouTube channel! Facebook - https://Facebook.com/IntercutPod Instagram - https://Instagram.com/IntercutPod Twitter - https://Twitter.com/IntercutPod YouTube - https://YouTube.com/IntercutPod

Ingredientes de un gran matrimony El Diseño del Matrimonio según Dios. Resumen: La Belleza del Matrimonio Dios aún hace milagros. Dios quiere trabajar con nosotros para construir un gran matrimonio.Construir grandes matrimonios es un proceso que necesita tiempo. Lleva su tiempo porque necesitamos ser cambiados.

Ingredientes de un gran matrimony El Diseño del Matrimonio según Dios. Resumen: La Belleza del Matrimonio Dios aún hace milagros. Dios quiere trabajar con nosotros para construir un gran matrimonio.Construir grandes matrimonios es un proceso que necesita tiempo. Lleva su tiempo porque necesitamos ser cambiados.