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Send us a textArtificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs and strategies. Integration of these technologies into day-to-day workflows is a challenge for many brands, especially when considering potential roadblocks from limited budgets, internal resources, and the ability for these innovative technologies to complement brands' existing marketing technology stacks.Loyalty360 CEO Mark Johnson recently spoke with Monique De La Rosa. VP, Data Science and Analytics at Ansira, about the opportunities AI and ML present to elevate customer loyalty programs with more seamless and personalized experiences.
Ansira is an independent, global marketing technology and services company with clients across B2B, B2C, and B2B2C industries that leverage the company's suite of proprietary technology platforms across website, media, and channel partner marketing. Ansira guides clients operating in distributed ecosystems to connect with their customers, fostering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise level to the hyper-local level. Recommending best-in-class products, Ansira also works with clients to strengthen loyalty efforts. Loyalty, incentives, and rewards all fall within the company's integrated loyalty practice. Mark Johnson, CEO of Loyalty360, spoke with Sukumar Muthya, EVP of Integrated Loyalty at Ansira, about integrated loyalty, how brands can go beyond loyalty mechanics, and ensuring reward complexity is kept to a minimum.
- Judge Graham is a hard-hitting, action-oriented entrepreneur with a successful track record of growing companies and selling them for hundreds of millions of dollars. Judge started www.JudgeGraham.com to lead the charge in helping small to mid-size businesses catapult in growth value to create strong legacies or prosperous liquidity events. Judge served as the Chief Marketing & New Business Officer of Ansira, the second-largest independently owned CRM and digital marketing agency in the USA. Judge was a part of the core deal team and instrumental in selling Ansira to Advent International in 2016. Prior to joining Ansira, Judge was the former Co-Owner and President of Sq1, which he sold to Ansira in 2015. He was also the former Co-Owner and President of Rassai Interactive. Judge has helped hundreds of small and Fortune 500 companies to focus on growth and the ability to identify and capitalize on opportunities to improve revenue and corner markets through integration of cutting-edge positioning, culture, technology and sales. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Judge Graham: Twitter: Sq1Agency Website: JudgeGraham.com Book: Scale with Speed: The #1 Formula for Massive Success in Today's Marketplace *E – explicit language may be used in this podcast.
CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
Why it was selected for "CBNation Architects": The episode on CEO Podcasts features Judge Graham, a hard-hitting serial entrepreneur who specializes in helping small to mid-size businesses enhance their growth value. Judge has a successful track record of growing companies with minimal or no revenue and selling them for multi and hundreds-of-millions of dollars. The episode highlights Judge's website, JudgeGraham.com, which he established to lead the charge in assisting businesses in achieving substantial growth value, either by creating strong legacies or facilitating prosperous liquidity events. Judge has held key positions in renowned companies. For instance, he served as the Chief Marketing and New Business Officer at Ansira, the second-largest independently owned CRM and digital marketing agency in the USA. He played a pivotal role in the sale of Ansira to Advent International in 2016. Prior to his time at Ansira, Judge was the Co-Owner and President of Sq1, which he sold to Ansira in 2015. He also had a previous role as the Co-Owner and President of Rassai Interactive. Throughout his career, Judge has assisted numerous small and Fortune 500 companies in achieving growth and success by identifying and capitalizing on opportunities to improve revenue and dominate markets through the integration of cutting-edge positioning, culture, technology, and sales. The episode discusses CEO hacks, including a tool mentioned in Judge's book for managing finances, as well as a CEO nugget emphasizing the importance of continuing to pursue one's dreams and goals. Key themes of the interview include focusing on high levels of responsibility as a CEO and the significance of chasing one's path. Check out our CEO Hack Buzz Newsletter--our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today! Previous Episode: https://iamceo.co/2018/11/20/iam-111-hard-hitting-serial-entrepreneur-leads-the-charge-in-helping-small-to-mid-size-businesses-catapult-in-growth-value/
Join me as I sit down with Andy Arnold as we discuss the current industry trends and how Ansira is expanding its services to the dealer community. I am also pleased to share that Ansira is part of the Automotive Standards Council for GA4.
CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
Judge is a hard-hitting, action-oriented serial entrepreneur with a successful track record of growing companies with little to no revenue and selling them for multi- and hundreds of millions of dollars. Judge started www.JudgeGraham.com to lead the charge in helping small to mid-size businesses catapult in growth value to create strong legacies or prosperous liquidity events. Judge served as the Chief Marketing & New Business Officer of Ansira, the second-largest independently owned CRM and digital marketing agency in the USA. Judge was a part of the core deal team and instrumental in selling Ansira to Advent International in 2016. Prior to joining Ansira, Judge was the former Co-Owner and President of Sq1, which he sold to Ansira in 2015. He was also the former Co-Owner and President of Rassai Interactive. Judge has helped hundreds of small and Fortune 500 companies to focus on growth and the ability to identify and capitalize on opportunities to improve revenue and corner markets through the integration of cutting-edge positioning, culture, technology, and sales. Website: https://www.judgegraham.com/ Instagram: https://www.instagram.com/judgegraham/ YouTube – https://www.youtube.com/channel/UC1Z_gpSfRln-oRdb1Xe3AkQ/videos Facebook – https://www.facebook.com/judgegrahambusiness Linkedin – https://www.linkedin.com/in/judgegraham/ Podcast – https://itunes.apple.com/us/podcast/scale-with-speed-king/id1371679780?mt=2 Episode Link: https://iamceo.co/2018/11/20/iam-111-hard-hitting-serial-entrepreneur-leads-the-charge-in-helping-small-to-mid-size-businesses-catapult-in-growth-value/
India Waters and Danielle Profita Briner host MessageGals, our new podcast about all things women in tech, along with the occasional controversial topic (or cocktail). Our first guest is Brandi Merril, AVP, Digital Solutions Specialist at Ansira.
Ravi Motwani is currently working as Vice President & India MD at Sincro, an Ansira company. Sincro is a leading provider of local marketing services and technologies for automotive clients in North America. Ravi is joining the show in his personal capacity and his views are personal too. Ravi is a passionate Operations and Strategy leader with 20+ years of diverse experience in leadership, organization development and client management roles. Proven track record of building highly motivated teams that have consistently overachieved its customer commitments. He also loves Coaching and Mentoring. In this episode #142, the hosts Naveen Samala & Sudhakar Nagandla interacted with RAVI RAVI'S INSIGHTS: RAVI'S CAREER JOURNEY, BECOMING INDIA MD IN 20 YEARS KEY LEARNINGS IN HIS CAREER RAVI'S SUCCESS MANTRA LEADERSHIP ADVICE TO ASPIRING LEADERS BEING AN ENERGETIC LEADER HIS BELIEF “INVESTING IN PEOPLE AND RELATIONSHIPS” ABOUT SINCRO COMPANY FUTURE OF CAR BUYING EXPERIENCE OPINION ABOUT INDIAN AUTO INDUSTRY ROLE MODEL IN DEALING WITH FAILURE Witty answers to rapid-fire questions 1 piece of advice to those aspiring to make big in their careers Trivia about FIRST MACINTOSH COMPUTER Enjoy the episode! Connect with RAVI on LinkedIn: https://www.linkedin.com/in/ravi-g-motwani-2301559/ Dear #TGV Audience…Here is a chance to broadcast yourself
Everyone wants to preserve the value of the target company. This week on the podcast, let's learn from Jay Dettling, CEO of Ansira, about the best way to preserve value in M&A. He also shares his advice for CEOs who are getting acquired for the first time. Hear about: - How to communicate your Ethos to the buyer - Creating value during integration - Integration vs. value creation To join our network of M&A practitioners and sign up for our newsletter go to mascience.com.
I had the pleasure of speaking with Jay Dettling, CEO of Ansira, who recently acquired the Digital Marketing Division of CDK Global. Jay shared why Ansira considered CDK Global's digital assets a perfect fit for Ansira and what the future holds for both companies. Take a few minutes and join us for this lively conversation that will also be very educational for many dealers who are on the CDK website platform. Congrats to Jen Cole and her team with this new partnership.
I sat down with Jen Cole, SVP at CDK Global who heads ups their Digital Marketing Business to discuss their announcement this week. Ansira Partners has signed a definitive agreement to purchase the Digital Marketing Business from CDK. Dealers want to know what is next for the business unit. Join me and Jen Cole as we discuss the future. Stay tuned, as I will also be interviewing senior executives from Ansira in the coming days!
Judge Graham is a hard-hitting, action-oriented serial entrepreneur with a successful track record of growing companies with little to no revenue and selling them for multi- and hundreds-of-millions of dollars. Judge started www.JudgeGraham.com to lead the charge in helping small to mid-size businesses catapult in growth value to create strong legacies or prosperous liquidity events. Judge served as the Chief Marketing & New Business Officer of Ansira the second-largest independently owned CRM and digital marketing agency in the USA. Judge was a part of the core deal team and instrumental in selling Ansira to Advent International in 2016. Prior to joining Ansira, Judge was the former Co-Owner and President of Sq1, which he sold to Ansira in 2015. He was also the former Co-Owner and President of Rassai Interactive. Judge has helped hundreds of small and Fortune 500 companies to focus on growth and the ability to identify and capitalize on opportunities to improve revenue and corner markets through integration of cutting-edge positioning, culture, technology, and sales. Judge just released his new book “Scale With Speed: The #1 Formula For Massive Success In Today’s Marketplace” on Amazon. Connect with Judge Graham: Email: judge@judgegraham.com Website: https://judgegraham.com Twitter: https://twitter.com/Sq1Agency Connect with Jon Dwoskin: Website: http://jondwoskin.com/ Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/Thejondwoskinexperience/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com
Ansira recently announced that the company has earned three product Specializations as part of the Adobe Solution Partner Program, highlighting our work with Adobe Experience Cloud, including Adobe Analytics, Adobe Experience Manager and Adobe Campaign. Adobe awards Specialization badges to Solution Partners who have certified technical proficiency and validated customer success in specialized solution areas. This development follows Ansira's recent promotion, in December 2018, to Business-level partner in the Adobe Solution Partner Program, and distinguishes the company's knowledge and expertise in a competitive market. Ansira is a marketing technology and services firm that helps brands orchestrate, personalize and contextualize customer engagements to drive business results. Ansira's experienced marketing practitioners design, implement and manage a unique combination of industry-recognized solutions in customer-relationship management (CRM) and loyalty, through-channel marketing automation (TCMA), and national and local media designed specifically for the brand-to-local ecosystem. With more than 850 employees globally, Ansira supports more than 150 brands in varied verticals, including automotive, business services, consumer packaged goods (CPG), hospitality, restaurants, retail, and technology. In 2019, Ansira commemorates its 100-year anniversary as an innovative and evolutionary marketing and services firm. Ansira Chief CRM and MarTech Officer Kelly Jo Sands and SVP of Marketing Technology Sukumar Muthya join me at the Adobe Summit to discuss creative data-driven marketing strategies and their use cases for Ansira’s clients. We also discuss the strategic solutions they offer clients, like Chili’s, Subaru and Panera, plus the utilization of big-data, AI and bots in marketing.
Daina Middleton, the CEO of Ansira, joined us on December 30, 2018.
Judge is a hard-hitting, action-oriented serial entrepreneur with a successful track record of growing companies with little to no revenue and selling them for multi- and hundreds-of-millions of dollars. Judge started www.JudgeGraham.com to lead the charge in helping small to mid-size businesses catapult in growth value to create strong legacies or prosperous liquidity events. Judge served as the Chief Marketing & New Business Officer of Ansira, the second-largest independently owned CRM and digital marketing agency in the USA. Judge was a part of the core deal team and instrumental in selling Ansira to Advent International in 2016. Prior to joining Ansira, Judge was the former Co-Owner and President of Sq1, which he sold to Ansira in 2015. He was also the former Co-Owner and President of Rassai Interactive. Judge has helped hundreds of small and Fortune 500 companies to focus on growth and the ability to identify and capitalize on opportunities to improve revenue and corner markets through integration of cutting-edge positioning, culture, technology and sales.
One on One with Daina Middleton of Ansira by DMN One-on-One
Our special encore guest today is Daina Middleton. She is the CEO of a leading national to local marketing company, Ansira. Prior to heading up Ansira, Daina served as the head of global business-to-business marketing at Twitter as well as successful leadership positions at Performics, Moxy Interactive, and 16 years at Hewlett Packard. Daina is also the author of two books: “Marketing in the Participation Age” and “Grace Meets Grit.” Now...you may remember Daina and the wisdom she shared during Episode 397. If you haven’t listened to, studied, and applied all she shared during our first interview...I highly encourage you to add Episode 397 to your list of vital priorities. What you’ll learn about in this episode: Why it’s so critical now, more than ever, to brand to local space Why you need to have both a local and a national brand relationship with your customers How your mindset has such an impact on your influence potential Why, as a leader, it’s about empowering others…not about having power over others Why Daina believes that success is about the everyday journey - not just about the end outcome Why it’s more important how you recover from mistakes rather than how you make them Why it’s essential to recognize the type of person that you need for the type of environment or business The value of finding your passion and authentic voice The importance of continually transforming your company How best to connect with Daina: Website: dainamiddleton.com Website: ansira.com Email: daina@dainamiddleton.com Twitter: @DainaMiddleton