CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co

In this special episode, Gresham provides an update on a significant shift in his business focus. He acknowledged making a sizable investment and trying hard, but the lack of movement and leads has brought him to a crossroads. The speaker is now contemplating whether to switch gears entirely or continue on a reduced basis, realizing he must prioritize other areas of his business that are showing more activity. Despite the shift, he has re-joined BNI (Business Networking International) specifically for the franchise brokerage opportunity, recognizing it as the highest potential revenue stream.  Gresham concludes by outlining his current business priorities: Blue 16 Media is the bill-payer, CEO Hacks is the most in alignment and unique, and the Franchise Brokerage has the largest financial upside, despite being his third priority. He is taking a step back from the franchise business because it proved more challenging than anticipated, choosing to navigate the "ebbs and flows" of his ventures one step at a time. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham emphasizes the need for self-reflection to understand how he reached his current point, noting that getting "off path" is usually a gradual process, not a single decision. He had to make necessary, albeit unpleasant, decisions for the health of his business, which involved drilling down into the numbers for each micro-business or "pod" and resetting expectations. The core issue was realizing that he was working hard to generate more revenue just to maintain existing overhead, only to have opportunities "fumbled" due to a lack of his own presence or execution. This prompted a massive effort to restructure and reboot the entire system.  The restructuring led to the crucial realization that not all business "pods" are worth growing, which requires a new focus and clarity. Specifically, he is rethinking his franchise brokerage business model. Instead of guiding clients through the entire process himself, he is considering pivoting it into a lead generation machine, handing off opportunities to more experienced brokers for a split.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresh begins with a thought experiment: if he were starting his business journey today, knowing what he knows now, how would he approach it, specifically focusing on lead generation. He recalls the constant desire during his own path to be ahead of where he started. He notes that the perennial challenge in this type of business remains how to effectively generate leads, acknowledging that there is no single, solid, established "new formula" for this crucial process, prompting a need for continuous experimentation. Drawing inspiration from listening to an entrepreneur's long-form content, the speaker realizes that the key focus should not be merely on the quantity of leads, but their quality.  Ultimately, Gresham concludes that if he were to start over, he would pivot his entire focus to becoming a specialist lead generation company. Instead of handling the entire broker process (calling, qualifying, and guiding), he would generate quality leads and then partner with established brokers, splitting the commission.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Marcus Ogden—a former NFL offensive lineman, bestselling author, keynote speaker, business coach, and host of the “Get Authentic with Marcus Ogden” podcast. Marcus then outlines his recent speaking engagement for Fayetteville State University's fintech conference, titled “From Setbacks to Startups: How Resilient Leaders Thrive in a Tech‑Driven World.” He stresses that setbacks are primed for comebacks and introduces his BISON mindset framework—Boldness, Integrity, Self‑awareness, Ownership, and Never quit—as a guide for leadership, marketing, sales, and personal growth. He recounts his own low point—being fired twice, working a graveyard‑shift custodial job, and hitting rock bottom—before pivoting to public speaking in 2013, eventually securing paid gigs, coaching Fortune 500 clients, and building a robust team of specialists who support his podcast, CRM, operations, and creative production. Finally, Marcus offers key CEO nuggets: always listen to the paid team, treat lines of credit as liabilities once used, and view the CEO role as a responsibility to serve and uplift the people under your charge. Website: marquesogden.com LinkedIn: marquesogden Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this throwback episode, we have Sara Schulting‑Kranz, the founder of Live Boldly Coaching. Certified in relational and betrayal trauma work and experienced as a partner of an addict, she now serves individuals and groups through one‑on‑one coaching, long‑term programs, and immersive retreats in the Grand Canyon and Southern California's mountains. Her retreats blend hiking, adventure, breathwork, meditation, and coaching, creating a five‑day, nature‑based experience that “slows the amygdala” and activates the cerebellum, giving participants mental clarity and emotional release. Sara also launches a divorce‑recovery program for women, emphasizing that healing isn't linear and that her eclectic background—as a teacher, stay‑at‑home mom, and trauma survivor—forms the “secret sauce” of her work. Website: www.liveboldlycoaching.com Documentary:www.walkthroughthis.com Instagram: saraschultingkranz Facebook Personal: sara.schultingkranz Facebook Biz: liveboldly LinkedIn: sara-schulting-kranz   Previous Episode: iam394-natural-energy-healer-coaches-individuals-through-healing-and-transformation Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this throwback episode, we have Katherine Liola, founder and CEO of Concentric Private Wealth, where they differentiate from traditional firms by centering every client interaction around the question “why?” and aligning financial strategy with each person's intrinsic drivers—core values, unique abilities, and passions that define who they truly are. Rather than merely managing assets, Catherine's team helps clients pause, reflect deeply, and make decisions that serve their broader life purpose. This approach extends to a novel pricing model that ties fees to the scope and value of work, not just the amount of assets under management, reinforcing the firm's focus on holistic, purpose‑driven wealth planning. Katherine urged listeners to trust their intuition and invest in self‑exploration, noting that financial fitness is attainable even amid setbacks.  Website: concentricpw.com LinkedIn: katherineliola Facebook: Concentric-Private-Wealth Previous Episode: iam393-founder-provides-the-tools-to-live-a-more-transformational-life Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresham candidly shares the hurdles he's faced in his first year: no closed deals yet, restructuring his marketing company, personal setbacks and juggling family responsibilities. Despite generating a sizable pool of leads, his outreach—via Google Ads, LinkedIn DMs, Facebook groups, and newsletters—has produced little traction. He notes that franchise sales cycles can stretch up to a year, and he's still searching for low‑hanging‑fruit opportunities that haven't materialized through his existing channels. Recognizing that big‑budget spending has been ineffective, Gresham plans to reboot his marketing approach by leaning into his strengths: personal networks (BNI), organic content creation, and modest test ads to identify what works. He likens the process to warfare—play to your advantage, avoid overextending, then regroup. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresh discusses the importance of execution over merely having a playbook, noting that while the franchising model supplies a detailed roadmap, success hinges on the founder's ability to actually implement it. He also mentions challenges such as client layoffs, under‑delivering strategy sessions, and weighing the ROI of a mentorship program he feels isn't paying off. Despite the hurdles, Gresh emphasizes the power of networking. He recounts gaining referrals through a BNI group, which led to a promising conversation about a potential franchisor. He acknowledges that consistent outreach—especially to people affected by layoffs—is essential, even if the volume of responses can be low. Looking ahead, he plans to focus his time on networking, continue incremental outreach. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresh reflects on recent setbacks that have forced him to “reboot” his business. He admits that operational weaknesses, inconsistent momentum, and a lack of traction from a recent program have contributed to the slowdown. Recognizing that the responsibility for fixing these issues lies entirely with him, he outlines a plan to tighten operations, improve digital‑marketing efforts, and rebuild the culture he envisions for his company. Gresh also highlights the value of the extensive content he has already created—particularly the numerous podcasts he's produced—comparing it to an immutable credential like a degree. By leveraging this body of work, he aims to shift toward a stronger personal brand, gain greater control over his ventures, and ultimately turn the current challenges into a growth opportunity for himself and his audience.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresh details the personal and professional hurdles he's confronting: a newborn son disrupting sleep, a demanding late‑night schedule, and a digital‑marketing strategy that fell short of expectations. Faced with the need to rebuild his marketing funnel while simultaneously overhauling the brokerage operation, he acknowledges feeling overwhelmed but sees the situation as an opportunity to refocus. He's scaling back to a part‑time model for now, leaning on his strengths in networking (through BNI) and content creation—especially his existing podcast, which already boasts over 1,600 interviews—to generate leads without spreading himself too thinresh reflects on his target market: individuals who are new to entrepreneurship and often unaware of franchising as a viable path. He recognizes a significant educational gap and believes his extensive experience and conversation archive position him well to fill that void. As he continues to “take it step by step, Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Yoni Tserruya, co‑founder and CEO of Lusha, positions itself as a sales‑intelligence platform that uses AI to eliminate the administrative burden on sellers, delivering real‑time, signal‑based lead recommendations much like a personalized music playlist. The platform continuously learns both user and customer behavior, generating accurate, on‑demand prospect suggestions so salespeople can focus solely on human interaction and trust‑building. Over time, the simplicity has shifted from a clean UI to a seamless back‑end experience where users simply ask for insights and receive them instantly. Beyond product, Yoni emphasizes a transparent, low‑politics culture built on open access to metrics, monthly “Ask Me Anything” sessions, and direct, authentic communication between leadership and staff. Website: www.lusha.com LinkedIn: yonitserruya Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this throwback episode, we have Anne and Mark Lackey. Entrepreneurs that has a series of ventures that each emerged from a real‑world problem they faced themselves. When a valued employee abruptly quit, they recognized the hidden cost of staff churn and the difficulty of finding reliable “drudgery” workers—people willing to handle repetitive, phone‑based tasks. Their answer was to create HireSmart Virtual Assistants. HireSmart's model combines two core services: rigorous recruiting that matches the right talent to the right role, and a one‑week certification boot‑camp that trains virtual assistants in both technical skills and cultural communication. They also act as an ongoing HR partner, handling issues that arise after placement. The result is a seamless experience for clients—calls sound as if they're coming from the U.S., tasks are completed efficiently, and companies enjoy significant cost savings. The founders also note the broader social impact: they now provide health care to thousands of Filipino families, a benefit many Fortune 500 call centers don't offer. Facebook: HireSmartVAs Anne – www.facebook.com/AnneLackey Mark – www.facebook.com/markslackey LinkedIn: Anne – www.linkedin.com/in/annelackey Mark – www.linkedin.com/in/markslackey Previous Episode: iam390-business-partners-help-businesses-scale-by-providing-top-notch-virtual-employees Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this throwback episode, we have Monique “Moni” Jefferson, an active‑duty Air Force spouse and serial entrepreneur, founded Dog Tags & Heels, a virtual PR and social‑media agency that works with national and celebrity clients to build brand evangelism and social impact. Her agency focuses on deep, high‑impact connections rather than paid ad space, turning satisfied customers into brand advocates. The platform offers peer‑to‑peer mentorship, masterclasses, and a membership space for collaborators to share resources, troubleshoot challenges, and even hire fellow spouses.  Most recently, Moni introduced the Association of Military Spouse Entrepreneurs (AMSE), an influencer database that connects brands seeking authentic ties to the military community with vetted military‑spouse creators.  Website: www.monijeffersonpr.com MilSpouse Creative and Entrepreneurs: www.facebook.com/groups/themilspousecreative MilSpouse Creative: www.instagram.com/milspousecreative LinkedIn: moni-jefferson Previous Episode: iam389-serial-entrepreneur-works-with-clients-to-build-brand-evangelism-and-social-impact Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham discusses how change is inherently messy: altering one part of a business triggers a domino effect that ripples throughout the whole operation. As his original marketing company, Blue 16 Media, morphed into an umbrella brand with multiple niche services, he recognized gaps and inefficiencies that needed new solutions. Scaling back in one area led to staff turnover, prompting him to emphasize accountability—whether you're a solo practitioner, franchisee, or business owner—because doing the same thing will never produce different results. He stresses the importance of foundational fixes before sustainable growth can happen. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham outlines several parallel initiatives he's pursuing: launching a sub‑site called “Franchise CEO” within the CB Nation community, publishing video snippets on YouTube, and re‑joining a flexible BNI networking chapter that allows up to 12 missed meetings per quarter. He's also rebooting his digital‑marketing arm, experimenting with affiliate programs, high‑ticket sales, and the “CEO Hacks” series to scale relationships and revenue streams. Throughout, he emphasizes the importance of creating multiple income sources—affiliates, digital services, and franchise brokerage—to stay resilient in today's market. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham shares that he's already 290 days into his franchise‑broker venture, highlighting the everyday challenges of entrepreneurship—early mornings, fatigue, and the need for continual self‑rebooting. He describes an experiment with ChatGPT to identify ways to overhaul his business processes, acknowledging that minor tweaks aren't enough when foundational issues exist. He likens the situation to trying to replace drapes on a shaky house; the real work must start at the foundation. Moving forward, Gresh envisions a lean team structure: himself as the visionary, an integrator, and a virtual assistant to help rebuild the business step by step. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham shares what he's been doing to generate leads: cold direct messages on LinkedIn using Sales Navigator, a few automation tools (Closely), and follow‑up emails to keep contacts warm. While he's begun to see “nibbles” — small bits of traction — he admits to frustration over the limited results. Through reflection he realizes he may have been targeting the wrong audience (B2B instead of the more receptive B2C segment of people facing layoffs or career dissatisfaction) and recognizes the importance of networking and leading with empathy. Gresh wraps up by acknowledging that success comes from consistently doing the right things over time, not just repeating ineffective tactics. He sees the current outreach as planting seeds that could later grow, and commits to experimenting, learning, and taking the journey one step at a time.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Rohit Garewal, CEO of Object Edge and a veteran of 30 years solving large‑scale business problems in finance, insurance and retail. Rohit explains that every for‑profit enterprise is fundamentally trying to maximize either revenue or margin, and that the key to doing so lies in aligning people, processes and technology. His firm helps customers turn fragmented, legacy data into AI‑ready assets, then builds custom applications that embed AI into core workflows, allowing companies to continuously optimize operations rather than “start‑stop” improvement cycles. Rohit stresses the rising importance of a “business‑engineer” mindset—high IQ, high EQ, and solid technical chops—to translate strategy into concrete, data‑driven actions.  LinkedIn: rohit-garewal Website: rohit-garewal Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Carlo Castelan, founder and managing director of the Navio Group, a consulting firm that helps retail leaders transform their businesses. Carlo's work centers on partnering with brick‑and‑mortar retailers—often Fortune 1000 brands—looking to shift toward direct‑to‑consumer models or expand into new services, such as health‑care offerings. Their model emphasizes collaboration: rather than acting as a distant “black box,” They work side‑by‑side with existing teams, lifting operational burdens and helping them think long‑term while maintaining fairness and clear expectations. Website: thenaviogroup.com LinkedIn: carloscastelan Previous Episode: iam388-founder-works-with-retail-leaders-to-transform-their-business Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this throwback episode, we have John Hill, founder of Adaptive Growth, helps small teams and entrepreneurs use technology and processes to make sales repeatable. John helps capture the “instinctual” parts of their sales conversations, document them, and embed them into customized CRM workflows. By doing so, he shortens ramp‑up time, eliminates gaps between reps, and creates data‑driven pipelines that can be refined just like digital‑marketing campaigns. He reinforces these ideas on his “Sales Throwdown” podcast, where he breaks down personality‑type frameworks (e.g., DISC) and stresses the importance of building rapport, using consistent scripts, and continually testing what works. Website: adaptedgrowth.com Personal brand/blog: johnsmallmountain.com Podcast: www.salesthrowdown.com Linkedin: johnblanehill Previous Episode: iam387-founder-helps-small-teams-and-entrepreneurs-make-sales-repeatable Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham uses a vivid analogy involving his newborn son learning to crawl. He describes a recent moment at a restaurant where the baby's frustration and determination mirrored the challenges he faces as an entrepreneur juggling a newborn, a digital‑marketing business, and the launch of his franchise. He reflects on the inevitable setbacks—crying, yelling, feeling stretched thin—and emphasizes the importance of patience, honesty, and realistic expectations. By acknowledging that progress will take longer than hoped, he encourages himself (and listeners) to keep taking incremental steps, learn from each attempt, and avoid discouragement. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresh shifts to the challenges he's faced in his existing digital‑marketing and franchise‑brokerage businesses. After years of relying heavily on his own involvement, he realized the models had hit a ceiling and required major pivots. He discusses how his original target market for the brokerage didn't generate enough traction, prompting him to rethink prospecting strategies—using LinkedIn to focus on people with clear pain points, such as those affected by layoffs, and reshaping the business foundation to become more scalable and less dependent on him alone. The conversation ends with a personal metaphor: Gresh recounts training for a 10‑mile run and adopting the Galloway run‑walk method to build endurance despite limited time. He parallels this fitness adjustment with the business pivots he's making—recognizing when a current approach no longer works, breaking things down to the “studs,” and rebuilding from the ground up.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresham reflects on the past year of planning, the emotional hurdle of acknowledging the time that has passed, and the excitement of welcoming a potential candidate—identified through LinkedIn—who may become his first deal. He emphasizes transparency with prospects, encouraging them to voice disinterest openly to avoid ghosting and to keep the pipeline moving efficiently. The episode highlights several practical insights: the need to target the right audience (shifting from business owners to non‑owners), the importance of addressing objections early, and leveraging data analytics backgrounds when matching candidates to franchise opportunities. Harkless notes that while progress can feel uncertain—“moving forward or backwards”—the key is constant motion.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresham opens up about the internal doubts that have slowed his progress over the past two months. He wrestles with the classic “where's the payoff?” question, balancing paid lead packs against the organic social media tactics that have yielded better results for him. He also questions the “broad‑stroke” philosophy advocated by some brokers, noting that casting a wide net brings unqualified leads and dilutes focus.  Finally, Gresham commits to a step‑by‑step approach, experimenting with the new domain, building out content, and granting limited access to a partner who can help execute the plan. He emphasizes the importance of consistency, creativity, and community collaboration, promising regular updates and encouraging listeners who are builders to keep moving forward.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Kevin Surace, a prolific Silicon‑Valley innovator, inventor of the first cellular‑data phone, early AI virtual assistants, and author of The Joy Success Cycle. Kevin shares hard‑earned lessons about the true nature of the CEO role: setting tone, culture, and direction while spending most of the day handling the “crap” – unhappy customers, product glitches, personnel issues, cash flow, and missed sales targets. His broader advice for entrepreneurs is to focus on solving real problems for real people who have real money, warning against chasing vanity projects that lack market demand. Kevin believes great CEOs must have been good followers first, learning from mentors and mastering two‑way listening. While fostering consensus, a CEO must also make decisive calls to keep the business moving, because every day of inaction costs money. Website: www.kevinsurace.com LinkedIn: ksurace Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this throwback episode, we have Grant Polachek,  head of branding at Squadhelp.com—a top‑rated naming platform serving over 20,000 clients ranging from early‑stage giants like Nestlé and Pepsi. Grant emphasized that effective branding sits at the intersection of copywriting, creativity, and business strategy, helping companies translate their vision into a compelling brand narrative. He outlines a simple yet powerful naming framework: start by clarifying who you are and what you aim to create (the business plan), identify your audience, decide the desired perception and tone, and then develop secondary branding elements that capture the core idea. Grant shares that their smart dashboard surfaces the four most critical naming factors, curates ideas, and delivers real‑time alerts, enabling rapid, data‑driven iterations that large companies now prefer over traditional agencies. Website: www.squadhelp.com Previous Episode: iam386-head-of-branding-helps-corporations-with-product-naming Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this throwback episode, we have Marcus Taylor, founder and CEO of Venture Harbor, a young entrepreneur who launched his digital‑innovation studio at 25 without any external funding. Starting with a love for coding and music at age 10, he merged those passions into building websites for bands and experimenting with online marketing.  Venture Harbor does not offer consulting services; instead, it maintains a portfolio of nine highly automated online ventures that are 99 % hands‑free, allowing the small core team to concentrate on creating a new venture each year. Website: www.ventureharbour.com LinkedIn: marcustaylor100 Facebook: MarcusTaylor100 Previous Episode: iam377-ceo-builds-multi-million-dollar-portfolio-of-online-businesses Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresham walks listeners through his current stage: day 281 of his franchise‑broker path, experimenting with low‑cost investments to test scalability, and applying the “Who Not How” principle. He draws parallels between franchise brokering and affiliate marketing, noting that both rely on cultivating long‑term relationships that culminate in sizable purchases. Looking ahead, Harkless plans to bolster his outreach through newsletters, community‑building initiatives, and possibly leveraging existing team members as the “who” to drive growth.  With 12‑week goal frameworks focused on revenue rather than rigid tactics, he remains hopeful and committed to iterating on his strategy while inviting feedback and collaboration from his audience. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham dives into the practical challenges he's facing, particularly around lead generation. After receiving a modest lead pack from his franchising organization, he realized that buying leads alone isn't delivering the results he wants. He's now weighing two options: partnering with a low‑cost program that offers SEO‑optimized content and running minimal‑budget Facebook ads, or taking a DIY approach to create and execute the strategy himself using the resources and team he already has. He feels torn between learning from an external expert and maintaining full control over the execution. Finally, he outlines his strategic plan to consolidate traffic and leads across multiple domains. Because some of his sites already rank well, he proposes creating a sub‑domain on the strongest site, publishing SEO‑focused content there, and funneling the resulting leads back to his broker business under a broader “umbrella” brand.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresh shares the evolution of his franchise‑building process, noting that it took roughly a year to clarify his target market and strategy. Initially, he aimed at individuals who had been laid off, but he soon realized the more lucrative audience comprises employed professionals who are silently considering additional revenue streams. He explains the financing paradox: without a steady job, securing SBA loans is tough, yet a layoff eliminates the income needed to fund a new business. Consequently, he refines his outreach to those on the brink of layoffs or actively seeking semi‑passive franchise opportunities that can coexist with a full‑time job or another venture. After a brief dip in momentum over the past three months, he recommits to a new pivot, emphasizing daily progress, continual prospecting, and creativity in securing funding.  Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Dave Glaser, a two‑decade pedigree in enterprise payments—from early work at CyberSource, through senior roles at WorldPay and MasterCard. Dave modernizes the decades‑old banking network and makes bank‑account payments feel as seamless as credit‑card transactions online. His focus is narrowly honed on account‑to‑account flows, supporting both “pay‑ins” (receivables) and “pay‑outs” (payables) through a digital wallet that sits between the two, enabling businesses to move money internally before routing it to external bank accounts.  Dave stresses that effective leadership starts with trust, especially vulnerability‑based trust that allows teams to admit mistakes, learn, and move forward quickly.  Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Aliza Sherman, a pioneering web entrepreneur and author, a global women‑focused health brand that clears up the confusion surrounding cannabis and CBD. After discovering that much of the industry's information was wrong, she turned a digital‑marketing prospect into a mission to educate women. Ellementa runs live events, webinars, and film screenings in over 60 North‑American cities while also serving as a “bridge” that connects reputable cannabis brands with these informed consumers, emphasizing product testing, ethics and women‑centered messaging. Aliza advises balancing business drive with personal wellbeing, relationships and staying true to one's authentic identity.  Website: www.ellementa.com LinkedIn: alizasherman  Previous Episode: iam375-web-pioneer-and-author-behind-a-global-womens-health-company Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Maria Rapetskaya founder of Undefined Creative, which now boasts a nine‑year track record and a small, fully remote team of four dedicated staff. Undefined Creative specializes in motion‑graphics and end‑to‑end creative production. The firm handles everything from initial scripting and branding to sound mixing, shoot organization, and final delivery. Over time, the agency has secured high‑profile clients like A&E Networks, NHL, NBC Universal, and the United Nations, expanding from traditional TV show graphics to a broad mix of digital and event work. Maria's “secret sauce” is rooted in a lifestyle‑first philosophy: she built the company to support a relaxed, healthy work life, emphasizing low overhead, remote work, and self‑driven employees who can thrive without constant supervision.  Website: www.undefinedcreative.com www.defineyourpath.co Previous Episode: iam374-founder-leads-media-production-agency-with-a-focus-on-motion-graphics Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresham reflects on the steep learning curve of his one‑year franchise‑broker program, now 276 days in, noting that the experience has been far tougher than expected. He describes how competing priorities, imposter syndrome, and a lack of closed deals have forced him to reassess his focus.  Using a vivid gym metaphor (pushing a weighted sled), Gresham illustrates the temptation to “look up” and over‑analyze versus staying “head‑down” and grinding. He underscores that business success requires a clear why, vision, and the willingness to recalibrate goals, strategies, and revenue streams. Though the franchise venture hasn't yet yielded fruit, he remains committed to building an ecosystem of multiple income sources—digital marketing, affiliate programs, and “CEO hacks”—and promises to keep the audience updated with fresh goals and actionable moves.  Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresham delves into the mindset behind his venture, using the mantra “finish the fight”—a phrase he recalled from a training‑camp T‑shirt—to illustrate the relentless mental battle entrepreneurs face. He describes how doubts, funding challenges, and personal hardships (including the loss of his beloved dog) can sap motivation, yet stress the importance of staying locked‑in, persisting through monotony, and using emotional drivers as long‑term fuel rather than short‑term fixes. This perspective underscores that entrepreneurship is as much about emotional resilience as it is about business tactics. He emphasizes his goal of carving out a new pathway rather than simply riding a stream of pre‑packaged leads, and he sees disruption and uncertainty as opportunities to innovate.  Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresh emphasizes the importance of staying true to one's unique vision while continuously “building”. He explores the frustration of low leaderboard rankings, the feeling of being “mid‑tier” among roughly a hundred brokers, and the broader challenge of navigating early‑stage struggles.  Despite the setbacks, he frames these hurdles as learning opportunities, stressing the need to adjust strategies, sharpen mental resilience, and keep pushing forward toward the goal of becoming a million‑dollar broker. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresh believes that sharing the highs and lows of starting any business can help aspiring founders see the real‑world path, not just polished success stories. He also shares a daily gratitude journal practice he's kept for four years, citing a Maya Angelou quote—“you may encounter many defeats, but you must not be defeated”—and reflecting on Michael Jordan's pivot from basketball to baseball as an illustration of having to relearn fundamentals and stay resilient when new ventures don't immediately take off. The core of Gresh's message is about mindset. He admits that recent years have left his mental sharpness dulled, so he now prioritizes “sharpening his mind” through deliberate learning, reframing, and focusing on the process rather than the outcome. He stresses that challenges on his “broker journey” are part of growth, urging listeners—especially builders and creators—to keep running their own unique race, stay committed to personal development, and reach out for further support or updates.  Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Mickie Kennedy, founder of eReleases, who turned a creative‑writing degree and a grueling wait‑staff job into a 25‑year PR career that helps small businesses get national media coverage without the huge budgets of big brands. He learned early that raw data alone doesn't attract journalists; stories need a hook and context. By building a Rolodex of ~10,000 journalists and partnering with PR Newswire for high‑volume, discounted distribution, he provides an affordable alternative to costly newswire services. Kennedy's key growth hack is a “survey‑and‑trade‑association” tactic: commission niche industry surveys, get trade groups to distribute them, and issue press releases that spotlight surprising findings. The resulting resource pages earn dozens of editorial links, boost SEO, and turn thin‑content sites into recognized thought‑leaders. He stresses targeting the right journalists, avoiding generic email blasts, and using contrarian angles to stand out—plus trusting hires, avoiding micromanagement, and constantly split‑testing processes.  Website: www.ereleases.com LinkedIn: Mickie Kennedy   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Adam Goodcoff, a fourth‑year medical student who transformed his early struggles with imposter syndrome into a thriving online brand called The Med Life. Focusing on a blend of study tips, travel hacks, and lifestyle content that showcases how medical professionals can enjoy life beyond the hospital or classroom. Adam's growth strategy hinged on two core ideas: relentless work ethic (“hustle, grind, stay humble”) and personal connection with his audience. Looking ahead, he plans to broaden The Med Life's reach to include other health‑care fields such as nursing, dentistry, and physical therapy, collaborating with experts to create tailored content. Website: www.seethemedlife.com Instagram: seethemedlife YouTube: UCN6oXnDhu4nfACa8J-MN-Zw Previous Episode: iam369-medical-student-develops-content-to-showcase-lives-of-medical-providers   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Erica N. Reed, a psychotherapist, corporate trainer, and adjunct professor, uses her clinical expertise to help leaders and employees “lead from within.” After leaving a toxic agency job and launching a private practice fifteen years ago, she eventually reframed herself as a CEO and began pairing individual wellness work with organizational training. Her mission is to improve employee satisfaction and mental health, arguing that when people feel valued and emotionally safe, they become more productive and stay longer with the company. She emphasizes that true leadership isn't just about skills or credentials, but about emotional intelligence and the human element of business. Website: www.ericanreed.com Free Offer – managestressatwork LinkedIn – ericanreedlcswc Facebook Group – SelfCareforSuperwomen Previous Episode: iam367-psychotherapist-teaches-organizations-to-optimize-strengths-of-employees Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham shares about the power of a consistent morning routine, which he dubs his “star time.” He recounts how walking his late dog created a disciplined start to his day, fostering focus and productivity. By pairing this ritual with mental conditioning—such as listening to Myron Golden on turning stress into opportunity—he frames everyday struggles as blessings that strengthen character and drive future success. He emphasizes that simply showing up, whether for a workout or a business task, is often the hardest yet most transformative part of growth. Throughout the episode, Gresham maintains an upbeat, motivational tone, urging fellow builders to keep pursuing their unique visions. He acknowledges setbacks but remains confident that perseverance will lead to a breakthrough, noting that he's already reached day 270 of his franchise‑broker journey.  Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresham reflects on his own experience of being laid off, admitting that if he'd known about franchising sooner—and had the capital—he might have taken a different route. This personal revelation has led him to pivot toward a B2C focus aimed at helping people who have been laid off find new opportunities. Gresh candidly discusses the challenges of juggling multiple responsibilities—running a new franchise brokerage, caring for a baby, and managing fatigue—while emphasizing that there's never a “perfect” time to start a business. He stresses the importance of leaning on a supportive team and maintaining relentless effort, noting that progress only happens when you keep pushing.  Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today! Transcription: The full transcription is only available to CBNation Library Members. Sign up today!

Gresham Harkless shares his personal story: a string of layoffs in his early 20s left him frustrated, embarrassed, and feeling undervalued after years of broken promises and unstable jobs. Those setbacks rekindled an entrepreneurial itch he'd had since childhood—selling chips on the playground and taking sales gigs in college. After twelve years of running a six‑figure digital‑marketing firm and interviewing over 1,600 CEOs, he realized the key to resilience is finding the right franchise, not just any business. Today, through Blue Star Franchise, Gresham acts as a matchmaker, offering hundreds of vetted franchise opportunities across 30+ industries—from food and fitness to virtual and home‑based models. He invites anyone who's been laid off or is at a career crossroads to book a free, no‑pressure conversation at bluestarfranchise.com, reminding listeners they have far more options than they think. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham then shifts to a personal story that led to his current drive: being laid off after years of “purpose‑filled” work running sports camps for young children in Northern Virginia. Despite his dedication—early arrivals, late stays, driving across the region, and filling in whenever needed—he felt discarded, which forced him to confront the deeper frustration of never being given a real chance to build his own business. That painful turning point ignited a long‑standing entrepreneurial spark. Gresham recalls early side‑hustles—selling potato chips on a playground, publishing a family newsletter, and taking sales jobs solely to learn how to launch something of his own. Now, with the layoff acting as a catalyst, he's committed to turning his vision into reality. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Ram Krishnan, a seasoned technology executive with a background in systems engineering from UVA, GE leadership, and several SaaS ventures, joined Valant (valant.io) in 2020 to steer the company through its next growth phase.  His team built a “system of record” that serves as the base operating platform for medical practices—handling everything from patient intake, appointment scheduling, and payment collection to clinical documentation, claim submission, and follow‑up care—essentially automating the entire patient lifecycle and positioning the software as the practice's essential OS. His leadership philosophy is anchored by two recurring nuggets: Peter Drucker's maxim that “culture beats strategy for lunch,” and a relentless focus on the core problem being solved, whether in hiring, process design, or technology investments, echoing lean‑startup principles. Website: www.valant.io LinkedIn: ramkrishnan Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Jason Resnick, the founder of rezzz.com, who has been running a solo web‑development firm since 2010 while also coaching, mentoring, and selling digital products to help “feasters” – developers and designers who want to build recurring revenue and enjoy a life of time‑freedom. Jason explains that his primary motivation is to be present for his family, and after the birth of his first child he realized his deeper purpose: to guide other creators toward the same balance of financial stability and personal freedom. He leverages his own experience—recurring client work, community building, and two podcasts (“Live in the Feast” and “Ask Res”)—to offer templates, strategies, and personal lessons that cut through the overwhelm of today's information‑heavy market. Jason's coaching focuses on narrowing an ideal‑client profile, identifying red‑flags, and providing actionable templates that shorten the learning curve for his students. He emphasizes that a CEO's role is fundamentally about serving—first the customers, then the family, and finally any team or community. Website: https://rezzz.com/ X: rezzz Previous Episode: iam366-entrepreneur-helps-developers-and-designers-build-recurring-revenue Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, we have Dr. Michelle Deering, the founder and CEO of Curative Connections, a consulting firm dedicated to strengthening mother‑daughter relationships. Curative Connections offers a blend of motivational speaking, workshops, group sessions, and one‑on‑one consultations—particularly for athletic families—aimed at helping mothers and daughters find clarity, calm, and intentional connection. Michelle's “secret sauce” lies in her deep focus on helping moms become steady within themselves, addressing underlying wounds rather than merely applying surface‑level tactics common in many self‑help books. She emphasizes starting each day with quiet, mindful presence to foster self‑awareness—an approach she believes is essential for anyone who wants to give their best while staying centered.  Website: www.CurativeConnections.com LinkedIn: linkedin.com/in/SportPsychologyDoctor Previous Episode: iam365-ceo-offers-mother-daughter-relationship-consultation-and-speaking-services Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this special episode, Gresham Harkless Jr. frames the show as a resource for anyone building a business, emphasizing the value of sharing real‑time experiences and encouraging listeners to subscribe for more content. He then recounts his personal experience with layoffs, beginning with his first layoff in his early twenties, describes the fear, disappointment, and feeling of being misled that came with a reduction in force, noting how the instability of early jobs forced him to confront the reality that no one—​not even CEOs—​is immune to job loss. This turning point sparked a mindset shift: rather than waiting for another opportunity, he decided to “burn the boats” and pursue entrepreneurship, recognizing that the stakes would feel far higher later in life when family responsibilities increase. Seeing franchising as a hybrid path that blends entrepreneurial ownership with a proven business model, Gresham explains why he gravitated toward this avenue. He is compiling resources, such as a “layoff survival list,” to help others facing similar setbacks and hopes to connect with listeners who might become franchise candidates.  Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresh delves into his personal philosophy, rejecting “impossible” as an excuse used by those who fear stepping outside their comfort zones. He reframes “possible” not as a fact but as a dare, a temporary state that can be expanded through mindset work. By challenging his own assumptions, questioning self‑imposed “facts,” and confronting setbacks with curiosity rather than defeat, he illustrates how shifting perspective can dissolve mental barriers. This internal work feeds into his broader goal of creating a “limitless” business model that continuously levels up, rather than settling for static results. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Gresh pivots to a quick primer on franchising, demystifying the model for anyone unfamiliar with it. He describes the franchisor (the “Zor”) who owns the brand and system, and the franchisee (the “Z”) who purchases the rights to run a local operation. By leveraging an established playbook, brand recognition, training, and ongoing support, a franchisee can bypass the guesswork of starting a business from scratch. Gresh highlights that while well‑known names like McDonald's and Chick‑fil‑A dominate the conversation, there are hundreds of lesser‑known opportunities across a wide range of industries. Gresh underscores why franchising is especially relevant today: people are seeking stability, purpose, flexibility, and a safety net that traditional entrepreneurship often lacks. Whether someone is transitioning from corporate life, looking for a side hustle, or aiming for full‑time ownership, there's likely a franchise model that fits. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!