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A roundtable discussion featuring Eddie, Dan and Darrel in which they share the impact IADD Lifetime Achievement Award winner Clint Medlock has had on the IADD, the industry, their individual careers and their personal lives.
Burnout is a phenomenon that has been in the nursing space for years, and it continues to grow. Unfortunately, burnout isn't talked about openly and has become the elephant in the room for a long time. Having experienced burnout twice, it has been my mission to reduce burnout among nurses. I know for a fact the kind of workplace stresses we nurses face on a daily basis. In this episode, I'm joined by Darrel Griffin. Darrel is the co-host of Burnout Bros, a peer support community for men in business who are affected by burnout. Although Darrel is not a nurse, I got him onboard because there's a huge population of male nurses that needs to hear this topic. Men in particular are more reluctant to talk about this topic because of the shame and stigma surrounding mental health. There's no other way to address this problem but to talk about it openly. I love this conversation with Darrel. Having dealt with burnout myself, it has become my mission to help nurses around the world deal and overcome burnout in any way possible. If you're experiencing burnout, this is for you. TOPICS WE DISCUSSED INCLUDE: The elephant in the room (5:30) A hundred year issue (9:15) Define your success (11:23) Smoke and mirrors (13:56) Driving towards something we cannot tame (16:14) Teach kids to express (20:28) Dads are products of their upbringing (22:41) What burnout looks like (28:25) Burnout in the health sector (36:58) Go back to self care (46:11) Know who you are (48:15) Nurse and Midwife Support Number: 1-800-667-877 FOR MORE INFORMATION VISIT: HappyNurse.com.au
Darrel Griffin is simply one of those guys who always presents really well on LinkedIn. Immaculate posts, great layout, good presentation. Darrel produces a very high caliber of content for LinkedIn which he uses to support his business development. Darrel helps people, from all over the globe to be 'more attractive' to their ideal customers on LinkedIn He spends a bunch of his time coaching his clients to develop and understand their specific niche. So that they can achieve that goal of being more attractive to their customers. The old push-approach to selling, according to Darrel, he is a big fan of attraction selling. Darrel shares some great strategies and insights in this episode including why we all need to think of ourselves as a DR and use his 4 P's. Patient Pain Prescription Prognosis We also cover off why you need to start with the right mindset on LinkedIn as well as why he thinks the term 'social selling' is somewhat misleading. Darrel Griffinhttps://www.linkedin.com/in/darrelgriffin/ New Proactiv Traininghttps://www.weareproactiv.com/Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/Mark McInnes - Sales Trainingwww.Markmc.cowww.Bonjoro.com Coupon – BOSS20Tactical Pipeline Growthwww.markmc.co/tpg
Digital Masters: Growth Marketing Strategy, Tactics & Technology
Subscribe to the Podcast https://sgplabs.com/subscribe Reach out to Darrel: https://www.linkedin.com/in/darrelgriffin/
In today’s episode, we’re talking to Darrel Griffin , a Human-centred marketer and anti-guru who, after experiencing his own burnout, is now creating a podcast and a community for men to openly discuss their burnout stories and get the support they need called Burnout Bros. During our conversation, Darrel shared stories about repeated chest infections, wailing so loud he was afraid the neighbors heard and carrying the burden of being the sole financial provider for a young family with his business network on the other side of the world. Speaking with Darrel, we touched upon the dangers that patriarchal society holds for both men and women, the importance of finding a doctor that you like and who will listen to you, and the need to sometimes drop the judgment about taking medications for mental health if that’s what you need. What I’d love to know is: Have you ever taken a pharmaceutical for mental health? Was it helpful? DId you judge yourself for it? Darrel let us know in this episode that it was a hard decision for him and the first one chosen wasn’t a great fit but that he learned to create acceptance around it. We hope that this episode allows you to give yourself the permission to heal, in whatever form is most appropriate for you right now! Darrel was really clear that burnout is f’ing awful and that talking about it more openly is crucial to all of us giving ourselves a break and reaching out for the help we need.If you’re tired, overwhelmed, and wishing you could just escape from it all for awhile, you might want to hop on a free call to see if I can help guide you away from the burnout cycle! Connect with Cait Website: www.caitdonovan.com Instagram: www.instagram.com/friedtheburnoutpodcast Order My Book: https://bit.ly/bouncebackorder Connect with Darrel Website: https://www.darrelgriffin.com.au/ LinkedIn: https://www.linkedin.com/in/darrelgriffin/ Join Darrel’s Newsletter: http://eepurl.com/dE6W3D Xo Cait P.S. Do something to care for yourself this week and book a FREE call with me! Initial calls last 35 minutes and are a great way to kickstart your burnout recovery. Book your call at caitdonovan.as.me/free.
Today, my guest is Darrel Griffin. Darrel is a LinkedIn strategist who helps business owners and freelance professionals attract new clients. I had the opportunity to learn from Darrel last year and reached out to him to see if he had time to discuss how freelance environmental educators can use LinkedIn during this time. How should environmental education professionals present themselves on LinkedIn?Let's find out. LINKSPolicy Brief: A Field at RiskDarrel Griffin on LinkedInDarrel’s websiteRequest Darrel’s LinkedIn HandbookView transcript while listening
In just under two years Darrel was able to generate over $3,500,000 worth of leads for his employer — leveraging LinkedIn exclusively. In this conversation, we break down how you should approach building your network through the right mindset and always providing value. We also get very practical and cover the 3 factors that could be holding you back on LinkedIn. You can find Darrel on his website - www.darrelgriffin.com.au This podcast is brought to you by Meta Creative - a digital agency helping clients succeed online.
Many businesses use LinkedIn as part of their marketing strategy. The BNR team is joined by Darrel Griffin, The LinkedIn Mentor, to get some tips and advice on how to use the platform effectively. On My Desk Nic recommended paying for LinkedIn Premium, which he finds essential for his business Sarah recommended Pam Didner’s article on content marketing burnout James suggested The Hidden Brain by Shankar Vedantam Darrel recommended is Mike Weinberg’s New Sales Simplified. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net
Welcome to my first episode. In it I mention Darrel Griffin, an excellent LinkedIn Mentor, his profile is: https://www.linkedin.com/in/darrelgriffin/ And.... If you own or manage a business and you are not getting the outcomes you need from your employees, maybe I can help. Contact me by phone: 0421 210 444, Email: jim.bryden@gmail.com or check my website: home.productivity-plus.com
Darrel Griffin and I discuss the ins and outs of sales from the perspective of doing the right thing and providing value up front, and being a good opener rather than closer. He is an excellent LinkedIn Mentor, and his profile is: www.linkedin.com/in/darrelgriffin/ And.... If you own or manage a business and you are frustrated at not getting the outcomes you need from your employees, there's a good chance I can help. You can contact me by phone: 0421 210 444, email: jim.bryden@gmail.com or check my website: home.productivity-plus.com
Welcome to episode 198, this week I have a real treat for you! As I have mentioned previously, I wanted to revisit the controversial subject of LinkedIn automation. LinkedIn make it very clear they do not approve of the use of any type of automation bot as you can see in the image above which was received by someone after visiting just 100 profiles in a day…..but does that mean we should avoid them? Could they be a useful tool that help us become more productive and successful? I have thought about this a lot and my conclusion is that automation tools are a bad thing for all of us and the more they are used, the less effective LinkedIn will become. Darrel Griffin agrees But not everyone sees it that way…..enter John Nemo! John is a LinkedIn trainer and a big fan of automation on LinkedIn so I thought it would be fun to get him on the show and have a good old debate! We get into all sorts of areas during our discussion and I’m not going to even attempt to cover everything here, you will have to listen to the episode but in short; John believes In Permission Based Marketing. Contact people via direct message and ask them if they are interested. If they say “No thanks” then that is fine, move on. Most people are not active on LinkedIn so direct messaging has to be a numbers game. Automated of connecting and messaging saves you time and acts as a filter - eliminating those that are not active or not interested. In not wasting time with ‘Tyre (tire) kicking people, it’s better to focus on those that are likely to buy. If LinkedIn is ruined by automation then so be it, people will move to another platform and we can follow them there. Quote “Marketers ruin everything” - Gary Vaynerchuck Whilst LinkedIn are not supportive of 3rd party tools, they are mainly against scraping tools, not automation. I believe Visibility, reputation and relationships are the key to winning business. By putting your time an effort into engagement on LinkedIn via Posts, Articles and comments (not direct messaging) you also filter out those that are not active on LinkedIn When you play the numbers game you are likely to put many more people off than you attract, this is damaging to you in the long term although may be more rewarding in the short term. I will help anyone, including so called ‘tyre kicker’s because I believe that ‘giving’ in this way will gain me more visibility and build better relationships - this strategy means that 95% of my business comes to me and I do very little traditional ‘business development’. Automation is a numbers game, for every 5 positive responses there are 95 negative, not all of these will be annoyed and very few will actually complain but a decent percentage of these become tired of being ‘hit on’ - no matter how politely it is done. LinkedIn has become an amazing business resource but automation will ruin it because these tools will be extensively used by people who misuse hem and this will result in the people we wish to do business with, switching off or even closing their accounts. We can’t afford to let LinkedIn deteriorate in this way. Using automation tools is highly risky, the chances of getting your account suspended are increasing all the time. LinkedIn are very keen to stop the use of automation tools, not just scraping tools. John referred to an article he wrote about his method which you can read here; https://www.inc.com/john-nemo/1-simple-strategy-that-will-skyrocket-your-engagement-on-linkedin.html I personally wouldn’t recommend that strategy……but that is entirely up to you! So what do you think? Please get in touch and let me have your views. Send me a voicemail or drop me an email to mark@linkedinformed.com
Welcome to episode 162, well I’m still standing! I’m approaching the end of my second week standing and my legs and feet finally seem to be adjusting! I definitely feel a lot fitter and have more energy so I’m going to stick with it. So this week I want to return too the subject of LinkedIn Articles (formerly known as published posts) because I sense that many people are holding back and the main reason for that is that they don’t know what to write about. So this week I’m going to go through my 12 point plan to removing LinkedIn writers block! But first….. Interesting Stuff I Saw This Week LinkedIn are adding a ‘suggested summary’ to your profile and it sucks! This solicitor has one of the best LinkedIn profiles we’ve ever seen…Really?! Sham Uddin’s LinkedIn profile Is Facebook Replacing LinkedIn as the New Professional Network? Alerts Issue: A Listener sent me the thread of an issue they had with job alerts recently. I also think search alerts are playing up at the moment Referral Request Posts It seems as though some people are subversively misusing this type of post to generate leads! It’s an interesting point, I have asked for referrals and it can be very effective but I have never thought of going back to say I had sorted it. LinkedIn Article Writers Block I was helping a client this week who was reluctant to write articles on LinkedIn. My advice is that; “Everyone should write an article on LinkedIn” When pressed she admitted that the main thing blocking her was thinking of what she could write about. I think this is a pretty common problem so I have produced a 12 step approach to generating ideas for great LinkedIn articles. You can access the step-by-step guide by completing the form below New Video recording and sharing Chrome extension. Thanks to Darrel Griffin for highlighting this one. It’s free and works really well. This week we have a voicemail question from Greg; Firstly I have never tried it but I am sure you can have a Sales Navigator account as well as Recruiter Lite account. It would be cheaper than going for the full blown Recruiter account but probably unnecessary. Let’s first exam why LinkedIn believe you need to upgrade to Recruiter. Below is a table explaining the difference and I have highlighted the advantages that are relevant to you You could make an argument for the extra filters but I’m not convinced. Therefore it comes down to InMails. Do you really need 150 a month? If you need some more InMails you could always consider upgrading your basic account to one of the following premium accounts which would also be cheaper than Recruiter. The question on whether Sales Navigator is the right option for you is probably answered in this post I wrote; Sales Navigator Vs Recruiter Lite
Welcome to episode 152, this week I’m going to cover the new Neptune design quite a bit as there have been quite a few developments. Firstly a big thank-you to Kurt Shaver, Darrel Griffin and the mysterious ‘LoveWeb’ for giving the show 5 star reviews on iTunes - I massively appreciate your support. Darrel Griffin can also be found on Instagram and is my ‘go to’ contact on anything to do with graphics - especially those we use on LinkedIn. So I have a question - what size should we be making our LinkedIn profile background image? The official dimensions from LinkedIn are 1536 x 768px but this doesn’t seem to work as it zooms into the image. New Desktop Design Update It would seem that there is no way to see your sent invitation messages - this is crazy! When someone has a paid account and the ‘open profile’ feature enabled, it is free to send them a message, this used to be shown on their profile by changing ‘send InMail’ to ‘send message’ but now they have removed this. Video autoplay has been deprecated…which is odd because every other social media channel is moving towards video! LinkedIn have removed the link ‘structuring your search’ which explained how to use Boolean operators. This might be because they now realise the information they were providing was actually incorrect! Irina Shamaeva (who knows her stuff) has exposed LinkedIn’s advice in this article below. LinkedIn Tip Sheet Error And a New Hack - Irina Shamaeva So it would appear that we now need to use the operator Title: in front of every job title in an OR search string! The Great U-Turn LinkedIn have had to face an enormous amount of negative feedback about the new design. There was the online petition I mentioned last week which got c1800 signatures plus a huge response to their various posts asking for feedback. Sometimes people are so rude and negative, it really is unnecessary and if there is one comment that annoys me more than anything it’s… “If it ain’t broke don’t fix it” What a load of crap! We should never wait for things to break before improving them. All the best ideas and progression come from taking the complete opposite view. Anyway the good news is that LinkedIn are listening and David Flink published this article this week; We heard you: we're making some changes to LinkedIn Search It would also appear that they are seriously considering bringing back postcode radius search…which would be massive! I really applaud LinkedIn for their approach. Taking criticism is not easy and to take this approach is refreshing and progressive. But…… Why did it ever get to this stage in the first place? I could have told them about all these faults in October but no-one was listening! LinkedIn say they survey members before making changes but either; They are asking the wrong people They are not listening. Such a massive u-turn on so many features should not be necessary at this stage. Waiting until almost full roll-out before listening means they have lost a massive amount of credibility. Thanks to Sandra Clark for her voicemail question about Sales Navigator. For me the three key benefits are as follows; Focussed home page feed. This massively improves your chances of engaging with those people you are especially focussed on. You can filter search results by ‘posted on LinkedIn in last 30 days’. I have found this to be really useful Saved searches are better, partly because of the above filter. You can receive daily email alerts about people who meet your criteria and are active Question: How do I create a showcase page in the new groups design? Answer You can’t! But you can if you revert back to the old design where you will find it in the menu on the edit button. Question: The messaging segment sends the message by pressing enter (which is not a good thing as the enter key is often used to insert a line-feed for starting a new paragraph). You leave no clue how to insert a new paragraph so my message is on solid block of text. How do I start a new paragraph in a message? Answer This depends how you are messaging. If you go to the specific messaging page you can change the default as seen below If however you are using the ‘in page’ messaging feature then you are effectively using a chat feature and every ‘return’ is a ‘send message’. This makes sense to me. If you want to construct a nicely laid out message, using the Messaging page.
Darrel Griffin is a business social media mentor who creates customer-focused LinkedIn training that helps companies and solopreneurs win more business. Darrel discusses with Trevor Young a manifesto he has written specifically for his use of LinkedIn in 2016. The interview takes a philosophical turn when Trevor and Darrel dive into the broader topic of how best to do business in today's digital age, with Darrel articulating a strong argument for providing value and building productive relationships. He says most people come to him with the question: "How do I create leads with LinkedIn?". He counters with idea people should instead be asking themselves: "How do I provide value to my connections?"
This week we complete the interview with social selling expert Darrel Griffin (click on his picture below to see his LinkedIn profile). Darrel's model for success is called SPEND (statistics, purchasing journey, Edelman, next generation & digital disruption); statistics 92% of B2B buyers start their search online (Salesforce) B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep (CEB) 75% of buyers say they use social media as part of the buying process (IBM) On average decision makers consume 5 pieces of content before being ready to speak to a sales rep (Chief Marketing Officer Council) 82% of our potential customers can be reached via social media (B2B Sales 2.0) purchasing journey edelman Click on the image for more information about Edelman's trust barometer; next generation Here come the Millennials... 50% of the global workforce by 2020 75% of the global workforce by 2030 “Social media is by far the dominant way Millennials learn about things online.” (SDL) digital disruption Digital Disruption: Unleashing the Next Wave of Innovation By James McQuivey Thanks again to Darrel for taking the time and for sharing his knowledge - very interesting stuff! If you want to get in touch with Darrel his website can be found here and on Twitter he is @darrel_griffin. Thank you so much for listening, I really value your support and interest. As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com. Help me to promote the podcast It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.
show notes You can view Darrel's LinkedIn profile here Darrel's Story 25 years in sales, mainly in the UK. Wine trade, screen printing and signage. Moved to Perth, Western Australia in July 2012 - knew no-one! Business Development Manager role for a signage contractor Threw himself into LinkedIn Annual target exceeded within 4 months! 50% of sales came via LinkedIn Decided to aim to become Perth's social selling 'go to' guy Launched Social4Sales - already fully booked until mid December! Other links Gary Vaynerchuck Gary Vaynerchuck's books (my favourite is Crush it) Gary's blog Darrel's next door neighbour...as featured in the podcast! Thank you so much for listening, I really value your support and interest. As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com. Help me to promote the podcast It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated. Until next time.....