Podcast appearances and mentions of demi marchese

Demi Marchese is the Founder and Head of Brand at 12th Tribe, a fast-growing fashion brand blending curated style with operational excellence to empower the next generation of confident women. With expertise in merchandising, marketing, and brand-tech integration, Demi turns creative vision into scalable systems that drive real growth.Bootstrapped from scratch, 12th Tribe reflects Demi's hands-on leadership across every function, from designing product drops to building workflows that streamline team execution. She's driven by a mission to not only create beautiful apparel, but to curate a lifestyle rooted in confidence, freedom, and community.Demi is also a systems thinker, embracing AI and automation to scale brand voice, streamline content, and optimize customer journeys. She's trained ChatGPT to mirror her own copy style, implemented AI-driven SMS segmentation, and continues to experiment with tools that bring brand and tech closer together.In This Conversation We Discuss:[00:40] Intro[01:00] Building a site before Shopify blew up[03:34] Testing demand without inventory risk[05:06] Leveraging organic social growth[07:09] Responding quickly to market shifts[08:57] Episode Sponsors: Intelligems & Electric Eye[12:01] Refocusing on your core customer[14:10] Scaling brand voice using AIWant more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026!Learn more at eTail's official sites:etaileast.wbresearch.com/etailwest.wbresearch.com/Resources:Subscribe to Honest Ecommerce on YoutubeYour online vibe director + stylist 12thtribe.com/Follow Demi Marchese linkedin.com/in/demimarcheseBook a demo today at intelligems.io/Schedule an intro call with one of our experts electriceye.io/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

On today's episode I'm chatting with the founder of boutique fashion brand 12th Tribe, Demi Marchese. 12th Tribe is an online boutique of unique pieces that merges fashion inspo found from travels with California lifestyle. Demi started her fashion career by selling vintage Levi's, tees, and jewellery online. What started as a fun side project to fuel her passion, later became her empire. Demi talks about how she started her business, how she found herself styling people for Coachella, building a community from a small following, how mindset progressed her career, bootstrapping tips to grow your company, hiring tips, and so much more. If you haven't already, don't forget to enter my giveaway for my journaling worksheet. All you need to do is write a review for the show and send a screenshot of the review to siffat.h91@gmail.com.   To get today's hot tip, pick-up some frozen blueberries at your local grocery store! To watch Why 30 is not the new 20 Ted Talk by Meg Jay, click HERE. To learn more about 12th Tribe, click HERE.  To connect with Demi, click HERE.  To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.      Produced by Dear Media

Happy Monday, Brothers!! This week, we have such an incredible episode with the founder + CEO of 12th Tribe (@shop12thtribe), Demi Marchese (@demimarchese) for a candid discussion on her journey intro entrepreneurship and how her disappointment from her cancelled interview with Nasty Gal fueled the creation of 12th Tribe! Before we get into our convo with Demi, we are getting into our high + lows of the week) featuring Jess' upcoming trip to LA and our vial W&W Tik Tok) as well as our collaboration deep dive! Afterwards, we are getting into growing organically, obstacles as a female founder, connecting with your customers as a founder and so much more!As always, the full video version is available on Youtube here! Please share on your IG story and tag us @WhiskeyAndWaterPodcast. You can follow Liv @Oliviapw, and Jess @TheJessicaExperience. & make sure you are subscribed on all platforms!

Ellie Vail Jewelry is kicking off Women's month with a special guest on our WTF! Podcast; 12th Tribe owner, Demi Marchese.Demi is a California native who started her empire in her mother's kitchen and now owns one of the most successful e-commerce businesses in LA. Ellie, collaborated with Demi for this month's special celebration of women and shared some of their best known secrets to a successful e-commerce business.We hope you enjoy this episode and make sure to check out 12th Tribe to get the coolest clothing in town!

From styling sororities in college to being one of the most desired wardrobe stylists at Coachella. Demi took her passion for fashion and turned it into a scalable business through trendsetting apparel. With her yearly treasure hunts to source unique products and materials, Demi’s brand is like none other. If you’re into fashion, an entrepreneur, or a digital marketer make sure to give this episode a listen.

Sam welcomes entrepreneur and founder of the women’s lifestyle brand, 12th Tribe, Demi Marchese. Demi has been featured in Forbes, Business Journal, Spirit 680, Style Collective and WWD MAGIC Panel, among others. She is an extraordinary business owner whose vision and drive have led to overwhelming success. In this episode, Sam and Demi discuss the trials and triumphs of owning a business, the importance of balance, and the inspiration behind her fashion line, 12th Tribe brand.

Demi Marchese is the Founder/CEO of 12th Tribe, a Women’s Online Fashion Boutique that sells globally inspired fashion & jewelry. An e-commerce brand that is truly making waves in the world of Women’s fashion. As a result Demi’s pure passion, genuine talents & love for styling and fashion, paired with her relentless work ethic and mentality - 12th Tribe quickly turned into a thriving empire! 12th Tribe truly makes a statement in the world of women’s fashion. Leading the way and standing as a brand that truly leads in creating a brand experience for its consumers - through visuals, creatives and styles that stands out amongst the rest. 12th Tribe truly creates the cultivates such a LOYAL tribe of consumers to the brand. They inspire all women wearing it to walk with ambition, confidence and adventure. Hear how it all began and what it truly takes to pave the way in Women’s Fashion & enjoy this conversation I had with Demi! _____________________________________________________________________________________________ Watch the FULL VIDEO Interview & BTS Content Here: https://www.youtube.com/ayeshasehra Connect with Demi & 12th Tribe here: Instagram ➟ Demi: https://www.instagram.com/demimarchese/?hl=en 12th Tribe: https://www.instagram.com/shop12thtribe/ Website ➟ https://www.12thtribe.com/ Pinterest ➟ https://www.pinterest.com/12thtribe/ Connect with me Here ↴ Instagram: https://www.instagram.com/ayeshasehra/ Email: ayesha@growthesocial.com Audio Edited/Mixed By: @ben_smith_ Follow CAGV on Spotify Subscribe to iTunes

Action After Items Reflect & Dissect 1. Take pen to paper. 2. Appreciate something. Get your Action After Worksheet Here! www.stumassengill.com/actionafter

Demi Marchese is the Founder of the online fashion boutique 12th Tribe, impacting women all over the world. In a matter of a few years Demi and her "Tribe" have managed to scale incredibly fast, now a 7 figure business in the crowded fashion space. In this episode, we talk about Demi's early days, how she turned a major disaster into an incredible opportunity and we go deeper into the trials and tribulations that Demi went through, including depression and how people can get through it. Enjoy!

This is the behind the scenes for Episode 109, Building Your Tribe with entrepreneur and founder of 12TH TRIBE, Demi Marchese. If you enjoy this podcast, check out Episode 109 to get hear her full story and learn more about how she’s gotten to where she is today. Make sure to screenshot this podcast, post it to your Instagram Story tagging @DemiMarchese & @PurposeintheYouth. I appreciate it and so too does my beard! - Connect with Demi! Instagram: @DemiMarchese  Check out 12TH TRIBE! Instagram: @Shop12thTribe Website: 12thTribe.com   Connect with your favorite bearded man, Bobbbaaaay: Instagram: @Bobbbaaaay Twitter: @Bobbbaaaay Subscribe to our YouTube Channel for new interviews (and more) Follow us on Spotify Follow us on Soundcloud Subscribe to iTunes Follow us on Instagram: @PurposeintheYouth - Music by: 1. Jordan Reddington - @LakeyInspired 2. Girls - Skater 

Demi Marchese is the founder of 12TH TRIBE, a women's online fashion boutique that sells clothing, shoes, accessories, home decor and more. Inspired by the eleven countries she visited while studying abroad, this 8th Wonder of the World incorporates both fashion and travel. Born and raised in Danville, CA, she knew she wanted to go into fashion by the age of 14. She was on the fashion board at Nordstrom and had her outfits laid out before she would go to school. She attended 2 community colleges before transferring to San Diego State University where she majored in Communications. After graduating in 2014 and not landing her dream job with Nasty Gal, she started 12th Tribe. What started as her selling clothes out of her bedroom grew into her now office in LA where she runs and operates the business. How does she select which products to sell? She goes on a yearly treasure hunt trip where she finds items from around the globe that she knows her customers will love. In this episode Demi discusses the best advice she has to aspiring entrepreneurs is to not compare yourself to others, the strength that she’s most proud of is being relentless, if you’re dealing with any form of  depression do not give up, why being comfortable is evil and the importance of building your tribe. - If you enjoy this podcast, please screenshot and post it to your Instagram Story tagging @DemiMarchese & @PurposeintheYouth!  - Connect with Demi! Instagram: @DemiMarchese  Check out 12TH TRIBE! Instagram: @Shop12thTribe Website: 12thTribe.com   Connect with your favorite bearded man, Bobbbaaaay: Instagram: @Bobbbaaaay Twitter: @Bobbbaaaay Subscribe to our YouTube Channel for new interviews (and more) Follow us on Spotify Follow us on Soundcloud Subscribe to iTunes Follow us on Instagram: @PurposeintheYouth

Demi Marchese is the 24-year-old CEO and founder of 12th Tribe, the e-commerce clothing line. She decided to start her own business without any investors. "You have to just remember that there are always going to be valleys, but there is always going to be a peak at the end of the valley.” - Demi Marchese.   Learn more about this episode at joychudacoff.com/47

Do you love a good fail-to-succeed story? If your answer is a resounding, internal air guitar of a yes, then you're going to love this week's conversation with a FEST-ive founder who, while still in her early twenties, turned job rejection into fuel for a company that's amassed diehard fans with its boho chic festival-inspired take on style, grown 300 percent year over year and graduated from its beginnings on a rack in her mom's living room to a Los Angeles warehouse. Add in the fact that she's a master thrifter who's turned repurposed vintage denim into a core part of her business and wasn't afraid to hop in her car and go campus-by-campus in her early days to bring her brand to as many California college girls as she could, and you will see why I was thrilled to showcase her perspective on the Spirit of 608 podcast this week. It's a perfect-for-summer story that will inspired you to keep at it even when life brings the heat. Meet this week's guests, Demi Marchese, Founder of 12th Tribe. This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.   What you'll learn Word-of-mouth, grass roots brand building is alive and well. For proof, look no further than 12th Tribe's story. When Demi wanted to get the word out about the clothes she was selling to twenty-somethings seeking the festival look, she hit the road to host impromptu pop-ups at California colleges and universities. Holding 30 different events in 30 days at one point during the early months of her business, she dressed and styled hundreds of women - and would even meet customers in grocery store parking lots or on the side of the highway to get the job done. And yes, social media came into play as one of the chief ways to get the word out about her next event, but it was her hustle and willingness to show up strong to serve her customer in person that led her to the next level. How you'll be inspired Demi ditched her plan B and walked away from high-profile styling gigs (she worked with the likes of Bea Miller, Christen Press and Nick Jonas, to name a few) to pursue her 12th Tribe dream. "I just knew my mind was so committed to something else," she says of turning down those job offers during the show. "I'm not someone who's going to put in half the work for something that I want to see come out 110 percent." Do you have a plan B? What if it's the very thing holding you back from the entrepreneurial leap you want the most? What you'll tell your friends Have you heard about the 25-year-old founder of 12th Tribe? When she broke up with her significant other and didn't get the job she was dying for, she started a business that led her to style hundreds of women in her special brand of festival fashion and then went on to grow her ecommerce site into one beloved by boho chic twenty-somethings and an Instagram fan base of over 80K. You'll hear how this young entrepreneur is well on her way to creating her own mini-empire in this week's episode. Resource of the week Paulo Coelho's The Alchemist: She may be tech-savvy and very much dialed into the here and now, but Demi skipped the apps and tools many founders who come on the show recommend to suggest putting down your phone in favor of good, old-fashioned pen, paper and books, including Coelho's classic read. Connect with Demi Marchese Website: 12thtribe.com Facebook: https://www.facebook.com/12thtribeshop Twitter: @shop12thtribe Instagram: @shop12thtribe Pinterest: https://www.pinterest.com/12thTribe/ Mentioned in this episode: About Demi Marchese Zara Lyst Forever 21 Magic Wholefoods Levi's Nordstrom ModCloth Nasty Gal CoverGirl Christen Press Ted Talks Tim Ferriss The Alchemist The Code of the Extraordinary Mind T-shirt motto: Be fearless in the pursuit of what sets your soul on fire.   This episode brought to you with the generous support of badass FEST biz Lyst, where you can search from over 12,000 brands and stores to find what’s perfectly right for you.   Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.

This week on Becoming Fearless, meet Demi Marchese, the LA-based Founder of 12th Tribe, an online women’s boutique selling globally inspired fashion. Fashion had always been Demi’s outlet and a way to express herself, but like many, she wasn’t sure what direction she wanted to take after graduation. After exploring her interests by shopping vintage and styling her friends, Demi decided to become an entrepreneur. Join Annie and Demi as they talk having a strong support system, bootstrapping a business, building a legacy, taking care of yourself, and pushing through a storm to see the rainbow.