Podcasts about Electric eye

Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin's natural defenses.Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.In This Conversation We Discuss:[00:42] Intro[00:54] Exploring wellness through skin health[01:18] Bringing science into a vanity-driven space[02:06] Educating consumers with purpose and clarity[03:09] Reframing wellness as a real market need[07:06] Estimating costs and timelines realistically[10:27] Building momentum through word of mouth[11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:02] Bootstrapping growth with strategic partners[18:41] Investing in backend infrastructure early[20:18] Launching Ecommerce from day one[23:19] Collaborating early to build awarenessResources:Subscribe to Honest Ecommerce on YoutubeBest Skin Care Products for All Skin Types skinauthority.com/Follow Celeste Hilling linkedin.com/in/celeste-hilling-8735a64Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mark Murrell is the founder and operator behind Get Maine Lobster and Black Point Seafood, specializing in scaling premium direct-to-consumer seafood brands with a focus on operational agility, customer loyalty, and brand storytelling. Raised in Maine, Mark turned a love for local seafood into a nationwide business, mastering dock-to-doorstep logistics for live lobster delivery.Since launching in 2010, Mark has served over 500,000 customers, quadrupled his customer base, expanded into new categories like seafood appetizers and select beef, and acquired Maine Lobster Direct to deepen fulfillment capabilities. His work has been featured in The Wall Street Journal, USA Today, Rachael Ray, ESPN, and national campaigns for Chase Bank, alongside collaborations with Momofuku and Geoffrey Zakarian.Rooted in a customer-first, margin-focused mindset, Mark builds brands that balance growth with sustainability. Whether scaling operations or evolving brand experiences, he brings a clear playbook for turning fresh products into loyal communities, efficiently, profitably, and with staying power.In This Conversation We Discuss:[00:45] Intro[01:32] Highlighting specialty items for customers[02:44] Starting a business from personal experience[03:50] Delivering higher quality through logistics[04:59] Pitching new ideas with simple outreach[05:51] Adapting CRM systems for operations[06:39] Managing growth with limited capacity[07:47] Balancing two businesses during early growth[09:07] Surveying customers beyond product feedback[10:36] Aligning brand identity with buyer emotions[11:36] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[16:41] Taking risks when the signs are undeniable[18:43] Launching internal marketing after early growth[20:21] Redesigning operations for more agility[22:48] Realizing early sales hide margin problems[27:26] Blending creativity with structured thinking[28:29] Building resilience through daily habitsResources:Subscribe to Honest Ecommerce on Youtube#1 Lobster Delivery Service From Dock To Doorstep getmainelobster.com/Premium Maine lobster and seafood across the U.S. and Canada blackpointseafood.com/Follow Mark Murrell linkedin.com/in/mainelobsterSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest. If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Brian Anderson is a seasoned CEO and entrepreneur who specializes in scaling high-growth consumer brands and preparing them for profitable exits. With a background that spans fitness, wellness, supplements, outdoor, and travel, Brian has operated in both startup and private equity environments, guiding companies through critical growth and turnaround moments.Over the last decade, Brian has led brands like AG1, Delsey Luggage, MELT Method, and 2XU, while also advising companies such as Pvolve, Moji, and Connecticut Cannabis Company. His leadership has helped generate hundreds of millions in revenue and multiple successful exits.Rooted in a hands-on, operator-first mindset, Brian partners with founders to level up strategy, streamline operations, and build teams that can scale. Whether he's stepping in full-time or advising from the sidelines, Brian brings a clear playbook for helping founder-led companies hit the next stage of growth, efficiently, profitably, and with the endgame in mind.In This Conversation We Discuss:[00:43] Intro[01:09] Focusing on wellness-driven consumer brands[03:03] Balancing product, ops, and financial reality[06:05] Delegating better at larger revenue stages[08:29] Mentoring weak spots before replacing them[10:22] Licensing major brands to grow fitness revenue[12:27] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:34] Building credibility through past outcomes[18:47] Partnering with founders instead of leading solo[21:25] Positioning your company for a clean exit[24:08] Guiding founders through the exit process[26:48] Creating deal structures where everyone wins[28:43] Getting fractional help without full-time costResources:Subscribe to Honest Ecommerce on YoutubeFollow Brian Anderson linkedin.com/in/smallpondgroupSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest. If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jamie Mottram is the President of BreakingT, a real-time licensed sports apparel brand redefining speed and relevance in a saturated sports merchandise market. With deep roots in digital sports media, Jamie brings over two decades of experience from leadership roles at Yahoo, AOL, and Gannett, where he built fan-first platforms like For The Win and helped generate hundreds of millions of monthly views.Leveraging his expertise in content, audience engagement, and digital commerce, Jamie helped scale BreakingT from a side project to an 8-figure business by turning trending sports moments into must-own fan gear, often within hours of a game-changing play.Guided by the belief that fan excitement is the most powerful demand signal, Jamie has led BreakingT through rapid growth by building a responsive supply chain, refining its segmentation and outreach engine, and expanding across DTC, wholesale, and Amazon.In This Conversation We Discuss:[00:43] Intro[01:00] Creating products from real-time trends[01:26] Applying media skills to Ecommerce growth[02:33] Focusing on traction over profitability[02:57] Spotting viral moments fans want to wear[05:29] Launching with digital mockups to test demand[07:21] Fulfilling retail orders faster with screen print[08:49] Combining paid, organic, and affiliate for scale[12:12] Sponsors: Electric Eye, Social Snowball, Portless & Reach[17:17] Balancing speed between Ecommerce and wholesale[20:30] Pushing retail to move faster than seasonal cycles[21:22] Navigating approvals in licensed product drops[23:05] Realizing Amazon serves a different customer[23:56] Balancing marketplace growth with brand control[26:08] Choosing platforms based on product urgency[28:16] Turning social signals into merch decisionsResources:Subscribe to Honest Ecommerce on YoutubeReal-time licensed sports fan gear, apparel, and t-shirts breakingt.com/Follow Jamie Mottram linkedin.com/in/jamiemottramSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest. If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jon-Mark "JM" Craddock is the CEO of La Matera, a premium direct-to-consumer brand elevating craftsmanship and authenticity in a market crowded by fast fashion. With hands-on expertise in brand building, supply chain management, and Ecommerce growth, JM draws on his experience at high-growth brands like Chubbies, Marine Layer, and Tuckernuck to scale La Matera while preserving its artisanal roots.Driven by the belief that lasting brands are built on quality and meaningful customer connections, JM has led La Matera through a new chapter of growth, refining its identity, strengthening its supply chain, and balancing digital expansion with a commitment to craftsmanship. Under his leadership, La Matera continues to deliver timeless products that honor tradition while thriving in a modern DTC landscape.In This Conversation We Discuss:[00:42] Intro[01:09] Building networks through unexpected paths[04:37] Finding hidden value in early teams[05:18] Building momentum with new platforms[06:50] Learning supply chain under real pressure[09:35] Choosing brands with personal connection[12:15] Episode Sponsors: Electric Eye, Snowball & Portless[16:18] Balancing trust and strategy with sellers[17:48] Answering every deal email immediately[18:40] Backing deals with personal guarantees[20:29] Buying businesses to create opportunities[21:39] Rebuilding brand soul through founder voice[25:20] Tapping networks to solve real problems[27:20] Choosing tenacity over easy winsResources:Subscribe to Honest Ecommerce on YoutubeCollection of meticulously handcrafted leather belts and accessories lamaterashop.com/Follow Jon-Mark Craddock linkedin.com/in/jonmarkcraddockSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Erin Murray is the Chief Brand Officer at Mad Rabbit, a fast-growing tattoo skincare brand reshaping the way consumers and professional artists approach post-ink care. With deep expertise in brand storytelling, product development, and digital strategy, Erin has helped propel Mad Rabbit to quadruple sales year-over-year and expand from a direct-to-consumer model into major retail partnerships.Driven by the belief that brand growth stems from authentic community engagement, Erin has steered Mad Rabbit's shift from a purely consumer-first brand to one that deeply integrates pro artist voices. Under her leadership, the brand has launched ambassador programs, refined its identity, and executed a digital-first yet retail-savvy strategy that connects across multiple touchpoints.In This Conversation We Discuss:[00:40] Intro[00:56] Recognizing emerging consumer needs[01:26] Scaling brands before the market exists[03:15] Growing communities that drive revenue[04:13] Bringing in fractional experts early[05:44] Pivoting strategy with real consumer data[08:56] Episode Sponsors: Electric Eye, Snowball, and Portless[12:58] Testing channels before doubling down[16:08] Driving foot traffic after landing retail[18:16] Thinking beyond direct response marketing[18:59] Scaling brands with a holistic mindset[20:36] Expanding products to fit customer journeys[22:05] Building brands without losing core buyers[22:53] Refining brand identity for new marketsResources:Subscribe to Honest Ecommerce on YoutubeMad Rabbit is your easy tattoo care solution from soothing new ink to reviving & protecting current ones madrabbit.com/Follow Erin Murray linkedin.com/in/airynn00Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Demi Marchese is the Founder and Head of Brand at 12th Tribe, a fast-growing fashion brand blending curated style with operational excellence to empower the next generation of confident women. With expertise in merchandising, marketing, and brand-tech integration, Demi turns creative vision into scalable systems that drive real growth.Bootstrapped from scratch, 12th Tribe reflects Demi's hands-on leadership across every function, from designing product drops to building workflows that streamline team execution. She's driven by a mission to not only create beautiful apparel, but to curate a lifestyle rooted in confidence, freedom, and community.Demi is also a systems thinker, embracing AI and automation to scale brand voice, streamline content, and optimize customer journeys. She's trained ChatGPT to mirror her own copy style, implemented AI-driven SMS segmentation, and continues to experiment with tools that bring brand and tech closer together.In This Conversation We Discuss:[00:40] Intro[01:00] Building a site before Shopify blew up[03:34] Testing demand without inventory risk[05:06] Leveraging organic social growth[07:09] Responding quickly to market shifts[08:57] Episode Sponsors: Intelligems & Electric Eye[12:01] Refocusing on your core customer[14:10] Scaling brand voice using AIWant more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026!Learn more at eTail's official sites:etaileast.wbresearch.com/etailwest.wbresearch.com/Resources:Subscribe to Honest Ecommerce on YoutubeYour online vibe director + stylist 12thtribe.com/Follow Demi Marchese linkedin.com/in/demimarcheseBook a demo today at intelligems.io/Schedule an intro call with one of our experts electriceye.io/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The Foul Hooked Whitey and Montana Fly Fishing Guide Brandon Booty are back to discuss Part 1 of “Fly Fishing's Electric Eye”…..#flyfishing #eastrosebudthermop2025#eastrosebud2025 #eastrosebudflyamdtackle#thefoulhookedwhitey

The Foul Hooked Whitey and Montana Fly Fishing Guide Brandon Booty are back to discuss Part 1 of “Fly Fishing's Electric Eye”…..#flyfishing #eastrosebudthermop2025#eastrosebud2025 #eastrosebudflyamdtackle#thefoulhookedwhitey

This is Episode 72 of To Etherea and Beyond - Mass Octave Turbulence. The show broadcasts on Harrogate Community Radio at 9am this Sunday 16th February and is then available via the station's Listen Again button, and everywhere else here: https://ssyncc.com/toethereaandbeyond The show features music by: Polynation, Ben Lukas Boysen, Ouai Stéphane, Splitterzelle, Cloth, Roy Montgomery, Elaine Malone, Roedelius, Tim Story, Yo La Tengo, Kaikobad, Kiasmos, Ben Lukas Boysen, Tristan Perich, Ensemble 0, Leifur James, Cancel, Electric Eye, ddwy, Bartosz Kruczyński, Rival consoles, DjRUM, Hyster and Ebbb https://harrogatecommunityradio.online/shows/to-etherea-and-beyond/ This show is syndicated & distributed exclusively by Syndicast. If you are a radio station interested in airing the show or would like to distribute your podcast / radio show please register here: https://syndicast.co.uk/distribution/registration

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients' needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.In This Conversation We Discuss:[00:50] Intro[01:19] Evaluating if your business needs a refresh[02:45] Simplifying transitions with the right tools[04:01] Creating checklists for seamless projects[05:21] Streamlining operations with Shopify's tools[06:43] Addressing website failures with solid solutions[07:23] Rebranding & redesigning during platform migration[08:57] Redesigning for better performance and results[11:19] Boosting efficiency with modern solutions[12:15] Auditing performance to fix slow-loading stores[14:08] Episode sponsors: StoreTester and Intelligems[17:20] Building high-converting landing pages[19:23] Improving conversions with flagship landing pages[20:56] Refining user experiences with detailed testing[21:41] Duplicating templates for faster scalability[22:41] Exploring advanced tools for scalability[24:07] Deciding if Shopify Plus is the right investment[25:10] Leveraging new customer accounts [26:10] Utilizing new features to stay competitive[26:44] Electric Eye diagnostics for better store insightsResources:Subscribe to Honest Ecommerce on YoutubeShopify expert design and development agency electriceye.io/A brand studio where art meets commerce feel.studio/Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

We've entered the age of consumer ready drone technology, and no one is safe from Wolowitz's gaze.

Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. In This Conversation We Discuss: [00:41] Intro[01:42] Managing new and old podcast equipment[02:34] Building an Amazon career from the ground up[03:51] Navigating retail shifts over 18 years[04:48] Managing business through Amazon's complexities[05:49] Supporting small brands in a tough market[08:24] Recognizing signs to branch into Amazon[09:17] Pushing organic content to stay competitive[10:45] Debunking the myth of overnight success[11:47] Evaluating margins before jumping on Amazon[14:11] Navigating Amazon's tough commodity landscape[15:11] Focusing on hero items for better visibility[16:37] Spending wisely to boost product discoverability[17:46] Avoiding common pitfalls on Amazon listings[19:04] Safeguarding against Amazon's listing restrictions[19:53] Mastering conversion rates and traffic insights[20:54] Understanding the impact of UPC errors on listings[22:47] Preventing issues with initial product setup[23:16] Exploring services at Quickfire[24:23] Hiring smart for different business modelsResources:Subscribe to Honest Ecommerce on YoutubeDigital commerce agency built brand first quickfirenow.com/ A show that covers brands, retail, e-commerce, digital advertising, Amazon, and more podcasts.apple.com/gb/podcast/always-off-brand/id1560745895Follow Scott Ohsman linkedin.com/in/scott-ohsman-861196a6/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design and development decisions. He is also the host of Honest Ecommerce, a weekly podcast where he provides online store owners with honest, actionable advice to increase their sales and grow their business.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges faced by Amazon brand owners transitioning to ShopifyMisconceptions about the ease of moving from Amazon to ShopifyImportance of maximizing existing sales channels before diversifyingDistinct skill sets required for success on Amazon versus ShopifyBuilding customer trust and a strong online presence on ShopifyNecessity of a robust marketing strategy for driving traffic to Shopify storesUtilizing existing sales data and customer feedback for effective transitionsFinancial considerations and budgeting for launching a Shopify storeInnovative marketing strategies, including influencer seedingContinuous learning and adaptation in the evolving e-commerce landscapeIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast. They explore the challenges Amazon brand owners face when transitioning to Shopify. Key insights include understanding the distinct skill sets required for each platform, the importance of a cohesive brand strategy, and leveraging influencer marketing. Chase emphasizes the need for a robust marketing plan, a solid business operating system, and the effective use of AI tools like ChatGPT. The episode provides actionable advice for scaling e-commerce businesses from seven to eight figures.Here are the 3 action items that Josh identified from this episode:1. Assess and Build Your Team's Shopify Skills - Evaluate Skills: Review your team's current skills and identify gaps related to creative marketing, customer engagement, and website management.  - Invest in Training: Consider training programs or hiring experts to ensure your team is equipped to handle Shopify's requirements.2. Optimize Your Amazon Performance Before Transitioning- Enhance Listings: Conduct a thorough review of your Amazon listings, ensuring they are optimized with high-quality images, detailed descriptions, and relevant keywords.  - Leverage Promotional Tools: Make full use of Amazon's promotional tools, such as Sponsored Products and Lightning Deals, to boost visibility and sales before making the transition.3. Develop a Robust Shopify Marketing Strategy- Create Effective Ads: Develop targeted ad campaigns to drive traffic to your Shopify store.- Leverage Content and Influencers: Regularly generate fresh content to engage customers and consider influencer marketing to build brand credibility and attract new customers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShopifyWooCommerceWixSquarespaceMeta AdsAmazonTikTok ShopStoreTester.comElectric EyeSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survi...

With Baltimore Comic Con's 2024 event done with this past weekend we felt that this Lost Media Monday episode will be perfect for our episode of The Electric Eye featuring our Godfather and special guest Madeye Marky from back in 2008 So in this The Electric Eye episode where Godfather and special guest Madeye Marky talk about going to Baltimore Comic Con's 2008 event and more! Note: The Electric Eye is defunct, and thus any internet links, email, or anything of the like may not be longer valid.    1) Did you know you can donate to or leave a "Tip" for our show to help us offset the costs in getting new(ish) equipment by using this link: https://tinyurl.com/lcmptipjar 2) Help out our O.G. co-host Big Candy by getting yourself some wearable merch by going here: http://tee.pub/lic/WidsgeTHv7A 3) Due to issues we just dropped our partnership with Dubby Energy! (think G Fuel) thus we once again let you know that you can donate to or leave a "Tip" for our show to help us offset the costs in getting new(ish) equipment and more by using this link: https://tinyurl.com/lcmptipjar and if we surpass our $1000 goal wil dawn a bikini for a video. 4) We Also have a Patreon if you wish to help us that way. If you do just had here: https://www.patreon.com/TheLongCoatMafiaPodcast   Don't forget if you wish to find out more about us and wish to listen to our audio podcast you may do so by following the links below   Our Standard Links To Find Our Show And Social Media: Our Website: https://thelongcoatmafia.podbean.com Our Facebook page: https://www.facebook.com/thelongcoatmafiapodcast Our Twitter: https://twitter.com/longcoatmafia Our Email: longcoatmafia@gmail.com Instagram: https://instagram.com/longcoatmafia/ Our Twitch Channel: https://www.twitch.tv/longcoatmafiapod Our TikTok: https://www.tiktok.com/@lcmpodcast Our Youtube Channel: https://tinyurl.com/lcmpodyoutube Our Amazon Wish List: https://www.amazon.com/hz/wishlist/ls/1U413BUZEYXGO   We are also found on Apple Podcasts ( http://tinyurl.com/lcmpitunes ), Goodpods: ( https://tinyurl.com/Lcmpgoodpod ), Spotify ( https://tinyurl.com/tlcmpspotify  ) and where podcasts are found.

While Don Ramirez is on vacation and we skipped out on our usual Lost Media Monday episode we felt today will be perfect for the old episodes of The Electric Eye featuring our Godfather and Big Candy from back in 2008 So with that this week we share The Electric Eye's second episode where Godfather and Big Candy talk about the video games, gaming in general and more! Note: The Electric Eye is defunct, and thus any internet links, email, or anything of the like may not be longer valid.    1) Did you know you can donate to or leave a "Tip" for our show to help us offset the costs in getting new(ish) equipment by using this link: https://tinyurl.com/lcmptipjar 2) Help out our O.G. co-host Big Candy by getting yourself some wearable merch by going here: http://tee.pub/lic/WidsgeTHv7A 3) Due to issues we just dropped our partnership with Dubby Energy! (think G Fuel) thus we once again let you know that you can donate to or leave a "Tip" for our show to help us offset the costs in getting new(ish) equipment and more by using this link: https://tinyurl.com/lcmptipjar and if we surpass our $1000 goal wil dawn a bikini for a video. 4) We Also have a Patreon if you wish to help us that way. If you do just had here: https://www.patreon.com/TheLongCoatMafiaPodcast   Don't forget if you wish to find out more about us and wish to listen to our audio podcast you may do so by following the links below   Our Standard Links To Find Our Show And Social Media: Our Website: https://thelongcoatmafia.podbean.com Our Facebook page: https://www.facebook.com/thelongcoatmafiapodcast Our Twitter: https://twitter.com/longcoatmafia Our Email: longcoatmafia@gmail.com Instagram: https://instagram.com/longcoatmafia/ Our Twitch Channel: https://www.twitch.tv/longcoatmafiapod Our TikTok: https://www.tiktok.com/@lcmpodcast Our Youtube Channel: https://tinyurl.com/lcmpodyoutube Our Amazon Wish List: https://www.amazon.com/hz/wishlist/ls/1U413BUZEYXGO   We are also found on Apple Podcasts ( http://tinyurl.com/lcmpitunes ), Goodpods: ( https://tinyurl.com/Lcmpgoodpod ), Spotify ( https://tinyurl.com/tlcmpspotify  ) and where podcasts are found.

With our archives of Slacker And The Man and The Covert Cast depleted we decided that Lost Media Mondays will be perfect for the old episodes of The Electric Eye our Godfather and Big Candy back in 2008 So with that this week not only we share the history of The Electric Eye but The Electric Eye's first episode where Godfather and Big Candy talk about the business of collecting everything from comics to figures and more! Note: The Electric Eye is defunct, and thus any internet links, email, or anything of the like may not be longer valid.    1) Did you know you can donate to or leave a "Tip" for our show to help us offset the costs in getting new(ish) equipment by using this link: https://tinyurl.com/lcmptipjar 2) Help out our O.G. co-host Big Candy by getting yourself some wearable merch by going here: http://tee.pub/lic/WidsgeTHv7A 3) Due to issues we just dropped our partnership with Dubby Energy! (think G Fuel) thus we once again let you know that you can donate to or leave a "Tip" for our show to help us offset the costs in getting new(ish) equipment and more by using this link: https://tinyurl.com/lcmptipjar and if we surpass our $1000 goal wil dawn a bikini for a video. 4) We Also have a Patreon if you wish to help us that way. If you do just had here: https://www.patreon.com/TheLongCoatMafiaPodcast   Don't forget if you wish to find out more about us and wish to listen to our audio podcast you may do so by following the links below   Our Standard Links To Find Our Show And Social Media: Our Website: https://thelongcoatmafia.podbean.com Our Facebook page: https://www.facebook.com/thelongcoatmafiapodcast Our Twitter: https://twitter.com/longcoatmafia Our Email: longcoatmafia@gmail.com Instagram: https://instagram.com/longcoatmafia/ Our Twitch Channel: https://www.twitch.tv/longcoatmafiapod Our TikTok: https://www.tiktok.com/@lcmpodcast Our Youtube Channel: https://tinyurl.com/lcmpodyoutube Our Amazon Wish List: https://www.amazon.com/hz/wishlist/ls/1U413BUZEYXGO   We are also found on Apple Podcasts ( http://tinyurl.com/lcmpitunes ), Goodpods: ( https://tinyurl.com/Lcmpgoodpod ), Spotify ( https://tinyurl.com/tlcmpspotify  ) and where podcasts are found.

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients' needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.In This Conversation We Discuss:[00:44] Intro[01:07] Overseeing design and development excellence[02:01] Prioritize impactful changes before Black Friday[04:07] Avoid site relaunch from hurting holiday sales[05:26] Straightforward discounts for holiday sales[06:33] Maintain clarity with daily Black Friday deals[07:19] Optimize gift cards for efficient holiday gifting[09:00] Offer direct gift sending for Q4 sales[10:41] Use data to craft effective product bundles[13:31] Create custom landing pages for holiday marketing[15:33] AIDA formula for landing page optimization[17:10] Episode Sponsors[20:23] Boosting revenue with upsells and cross-sells[22:14] Avoid overkill with subtle upsell placements[23:22] Strategize pre and post-purchase upsells effectively[25:05] Maximizing upsell tools within your theme[25:43] Implement app-based discounts for big sales[26:24] Refine image optimization and code efficiency[28:35] Improve mobile navigation and usability [31:00] Gaining insights from real users' interactions[32:47] Optimize sales with early split tests and feedback[34:24] Confirm remarketing pixels and data flow[35:22] Electric Eye's expertise for Black Friday prepResources:Subscribe to Honest Ecommerce on YoutubeShopify expert design and development agency electriceye.io/A brand studio where art meets commerce feel.studio/Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Predicting political violence is a painstaking job. Now AI is helping analysts look for clues and throwing up fascinating insights into the shifts that may indicate a strike is coming. Why Cuba could be heading towards economic and social collapse (11:01). And our correspondent visits Odessa where Ukrainians are rediscovering the beach (18:54).Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

Predicting political violence is a painstaking job. Now AI is helping analysts look for clues and throwing up fascinating insights into the shifts that may indicate a strike is coming. Why Cuba could be heading towards economic and social collapse (11:01). And our correspondent visits Odessa where Ukrainians are rediscovering the beach (18:54).Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account.

Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City. Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City. Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing. Through his work, Brandon learned how brands - large and small - told their stories and built their brands.In This Conversation We Discuss:[00:39] Intro[01:32] Creating a brand with a positive community impact[02:53] Experiencing first sales at a pop-up[04:10] Bootstrapping and soft launching the business[05:30] Launching without overthinking[06:30] Balancing day jobs and side hustle[07:26] Leveraging project management skills[08:36] Recognizing project management as a skill[09:49] Electric Eye: your true Shopify expert[10:46] Discovering opportunities in unexpected places[12:16] Adjusting business projections post-pandemic[14:00] Standing out in a saturated online market[14:58] Transitioning from corporate to startup[16:25] Fulfillment in building a passion-driven career[18:24] The power of networking in business[20:53] Expanding your Luck Surface Area[22:32] Evolving products based on real-world insights[23:38] Luxury accessories and apparel from For OthersResources:Subscribe to Honest Ecommerce on YoutubeA mission-driven lifestyle brand for-others.com/Follow Brandon Blum linkedin.com/in/blumbrandon/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shawn D. Nelson is the founder and CEO of Lovesac, repeatedly recognized as the fastest growing furniture brand in the US for over a decade. Lovesac is publicly traded on Nasdaq, ticker “LOVE,” and is projected to exceed $1 Billion in annual sales over the next few years leveraging its rapidly growing fleet of more than 270 Lovesac branded retail locations. From humble beginnings, Shawn founded Lovesac in 1998, making Sacs by hand for neighbors and friends while in college. He graduated from the University of Utah in 2001 with a BA in Mandarin Chinese before opening Lovesac's first retail location in his hometown of Salt Lake City shortly after graduation. In 2005 Shawn won a million-dollar investment from Richard Branson on his prime time hit reality TV show, The Rebel Billionaire, and was named acting President of Virgin Worldwide for a time. Shawn later achieved his Master's degree in Strategic Design and Management at the world famous Parsons, The New School for Design in New York City and continued on as an instructor there for a few years teaching courses on Sustainable Business Models, Leadership, and Innovation. Shawn now holds over 50 issued patents across multiple product categories with dozens more pending. The majority of Lovesac's sales today are driven by the ever-expanding product platform called “Sactionals,” the world's most versatile couch and myriad Sactionals product extensions including embedded technology. Shawn's recent book, “Let Me Save You 25 Years,” celebrates Lovesac's colorful history, and the many “mistakes, miracles, and lessons” learned along the way. Shawn lives in St. George, Utah with his wife, Tiffany, and their 4 kids, 2 cats, and 1 crazy dog. In This Conversation We Discuss:[00:42] Intro[01:35] A business idea right at home[03:05] Learning from direct customer feedback[04:13] Taking the last gamble and it worked[06:21] From side hustle to full-time business[07:22] Managing first store and franchising[08:16] Leveraging TV fame for VC investment[09:04] Competing in Branson's reality show[10:12] Staying grounded amidst financial highs and lows[11:00] Electric Eye: your true Shopify expert [11:56] Plan and DO something[13:31] Playing along the journey[15:09] Resilience through COVID and other setbacks[16:47] Patience is key to long-term growth[17:42] Defining your own success and timeline[19:27] Sharing 25 years of mistakes and miracles[21:01] Knowing when to pivot and when to persist[22:53] Thriving in uncertainty as an entrepreneur[24:13] Big outcomes require hard decisions[25:21] Get inspired with Shawn and Lovesac's journeyResources:Subscribe to Honest Ecommerce on YoutubeModern couches, sactionals and bean bags lovesac.com/Follow Shawn D. Nelson linkedin.com/in/shawndnelson/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Just two weeks after graduating from high school, Nicholas plunged into the vibrant world of television, initiating a career that would meander through the exhilarating realms of entertainment and entrepreneurship. After 7 years in “the business” the transition into married life marked a significant turning point, prompting Nick to navigate towards the startup ecosystem in search of a more balanced schedule. As the third hire at an emerging startup, he was instrumental in expanding the company to a powerhouse of 40 dedicated employees, steering it towards remarkable growth and success. Nick's professional narrative is highlighted by his key role in establishing major partnerships with entertainment juggernauts such as Disney, Paramount, and CBS. Through his expertise in negotiation, innovative merchandising, and strategic market introductions, Nick masterfully brought extensive collections to the forefront of the industry. Currently, Nick is channeling his profound experience in startups to aid The Felina Group in its quest to dominate the direct-to-consumer (DTC) sector. His mission is to fortify customer relationships and spearhead the established B2B company's dive into new, uncharted waters, promising groundbreaking opportunities and growth. When he's not revolutionizing business strategies or leading his team to new heights, Nick cherishes driving through the serene Malibu canyons or sharing the magic of Disneyland with his daughter, finding balance and joy in these precious moments away from the hustle and bustle of work.In This Conversation We Discuss:[00:42] Intro[01:33] Shifting from wholesale to direct consumer sales[02:47] Blending direct sales with drop ships[04:03] Starting in the television industry[05:08] Discovering a knack for product development[06:22] Finding a high-growth fit at Felina[07:55] Recognizing smart hiring decisions[09:33] Handling high-pressure situations with ease[10:45] Making choices and failing fast in startups[11:33] Electric Eye: your true Shopify expert[12:30] Cutting unnecessary expenses from P&L[14:22] Implementing immediate impact initiatives[15:55] Optimizing bottom-of-funnel retention[17:45] Navigating internal KPI complexities[19:26] Optimizing retention strategies[20:47] Volatility in paid media performance[22:08] Ecommerce for customer relationship ownership[22:55] Prioritizing organic growth initiatives [24:03] Organic and paid media for scalable growth[25:55] Customer feedback through post-purchase surveys[27:43] Transforming product value into online appeal[29:49] Building brand value beyond price[31:04] Aligning product value and pricing [33:55] Identifying and fixing cracks in the funnel[34:47] Testing and learning from failuresResources:Subscribe to Honest Ecommerce on YoutubeWomen's loungewear and intimate apparel felina.com/Follow Nicholas Hernandez linkedin.com/in/nicholasfhernandez/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gabi Saper is a visionary entrepreneur and digital marketing strategist, renowned for co-founding CMY Cubes, a trailblazing STEAM-focused enterprise that has revolutionized learning through interactive and sensory tools. Her strategic acumen and innovative use of digital platforms, especially TikTok, catapulted CMY Cubes into viral success, leading to a remarkable revenue milestone of over $2M annually, a devoted community of 175,000 customers, and a presence in prestigious outlets including MoMA NYC. With a profound commitment to enriching educational experiences, Gabi's leadership has not only propelled CMY Cubes onto the global stage but also established her as a luminary in digital marketing and e-commerce, making her an inspiring figure for entrepreneurs and marketers alike.Enzo Gonzalez, Co-CEO and Co-Founder of CMY Cubes, is at the forefront of revolutionizing STEAM learning. Based in Sydney, Australia, with roots in South Florida, Enzo has propelled CMY Cubes to international acclaim, achieving significant milestones including 175,000+ customers and partnerships with prestigious institutions like MoMA. His journey from engineering to launching over 25 unique products showcases his prowess in product development, manufacturing, and design. Enzo's ability to bring visionary ideas to life, coupled with his expertise in operational efficiency and logistics, has made him an up-and-coming leader in the eCommerce space.In This Conversation We Discuss:[00:49] Intro[01:48] Shop Talk: impactful networking moments[03:00] Abstract concepts into hands-on experiences[03:35] Revolutionizing learning through play[04:21] Experiencing the calming effects of CMY Cubes[05:31] Understanding the visual magic of CMY Cubes[06:21] Blending engineering and creativity to innovate[07:29] Discovering and bridging a market gap[08:29] Introducing subtractive color mixing in a new way[09:15] Launching with a basic site[10:27] Managing pre-orders without a product[11:13] Seeking mass manufacturing solutions[11:55] Rebranding and relaunching on Shopify[12:56] Acknowledging ongoing improvements[13:30] Electric Eye: Your true Shopify expert[14:41] Communicating effectively with customers[15:21] Understanding customer patience and demand[16:28] Upholding commitment to fulfillment[16:55] Gaining insight into customer perception[17:40] Overcoming data management challenges[19:27] Preserving momentum through quick action[20:25] Enhancing brand cohesion through rebranding[21:13] Discovering the virality formula[23:00] Mastering Reddit for rapid growth[23:45] Expanding into traditional retail channels[25:07] Reflecting on partnership successes[26:10] Success comes after actually doing something[27:03] Overcoming fear and leveraging resources[27:37] Start small and trust your gut[28:36] Stimulate your mind with CMY CubesResources:Subscribe to Honest Ecommerce on YoutubeUnique range of educational and sensory tools https://asia.cmycubes.com/Follow Gabi Saper linkedin.com/in/gabisaper/Follow Enzo Gonzalez linkedin.com/in/enzogonz/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Fiona Frills is a 20-year-old beauty, makeup, fashion, lifestyle influencer and entrepreneur. Since launching her YouTube channel at the age of 10, she has amassed a fan base of over 1 Million followers.At the age of 13, Fiona decided to turn her obsession of makeup into a beauty brand and began developing her own makeup line, Frilliance. She personally formulated and designed all the products in the line, which are available in 1000+ Walmart stores and CVS Beauty IRL stores. Online at Frilliance.com, Amazon.com, and in the UK at Superdrug.com.Fiona started her career as a model and actress, appearing on Disney Channel's GameOn and several national commercials.In This Conversation We Discuss:[00:38] Intro[02:16] Improving skincare options for teens[03:13] Loving beauty products since childhood[04:17] Realizing product issues for sensitive skin[04:53] Investing in your own business & advocacy[05:48] Prioritizing natural ingredients and good testing[06:49] Sourcing reliable packaging materials[07:30] leveraging TikTok community for market insights[08:24] Relying on personal promotion initially[09:14] Developing a targeted influencer outreach strategy[09:59] Electric Eye: your true Shopify expert[10:55] Reflecting on early sales success[11:54] Handling large POs for major retailers[12:55] From personal promotion to influencer marketing[14:39] Building close relationships with influencers[15:30] Understanding the challenges of being a teenager[16:11] Navigating the complexities of retail partnerships[17:34] Adapting to specific requirements of retailers[18:19] Embracing continuous learning in entrepreneurship[19:17] Ignore discouragement and believe in yourself[21:29] Amplify your confidence with FrillianceResources:Subscribe to Honest Ecommerce on YoutubeClear, confident skin begins here frilliance.com/Follow Fiona Frills linkedin.com/in/fionafrills/Schedule an intro call with one of our experts https://electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Chase Clymer, is a straight-talking conversion rate optimization strategist and the co-founder at Electric Eye, where he and his team create Shopify-powered sales machines with strategic design and development decisions. He's also host of the Honest eCommerce Podcast, where he provides online store owners with honest, actionable advice to increase their sales and grow their business.   _______ Connect with Chase & Get the Full Show Notes http://ecommercebadassery.com/282   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy    

Ryan C. Johnson is the mastermind behind NewRuleFX. He stands out as a seasoned videographer, filmmaker, and entrepreneur with over three decades of esteemed experience in the media realm. His career is adorned with 18 industry accolades, recognizing his outstanding contributions to TV programs, video productions, commercials, and indie features. Since founding his company in 1991, Ryan has been a dedicated artist, shaping the landscape of TV and video production, showcasing his expertise on national television, in captivating commercials, documentaries, and through corporate and home entertainment ventures. Notably, his creative vision came to life as the Creator, Executive Producer, and Director of the American Dragster TV series on ESPN. NewRuleFX, home to the innovative SMASHProps line of breakaway props, encapsulates Ryan's passion for craftsmanship and innovation. His journey in the TV and film Special Effects industry has seen him construct a plethora of effects and props for many productions. Ryan's workshop is a hub of creativity, where he experiments alongside his team, with an array of materials and techniques to devise the next groundbreaking prop or effect. This commitment to excellence and innovation is reflected in NewRuleFX's dedication to providing high-quality, specialized props that push the boundaries of what's possible in the realm of special effects with an effort towards actor safety.In This Conversation We Discuss:[00:50] Intro[01:06] Specializing in safe performance props[02:08] Building a business from childhood passion[03:41] Starting first Ecommerce business: Smash Props[05:13] Attracting early customers through engagement[06:32] Understanding film trends & customer needs[07:22] Testing manufacturing needs for broader business[08:51] Embracing risk after relocation[09:43] Leveraging proximity for credibility[10:37] Scaling the business quickly using Shopify[11:53] Recommending user-friendly Ecommerce solutions[12:28] Electric Eye: Your true Shopify expert[13:25] Simplifying ecommerce with tailored platforms[14:29] Early successes with simple ad strategies[16:35] Continuously working towards success[17:55] Prioritizing safety and functionality [19:03] Becoming a trusted name in prop supplies[20:26] Offering versatile options for stunts[21:30] Specialized performance props at NewRuleFXResources:Subscribe to Honest Ecommerce on YoutubeSpecial effects props supply and breakaways newrulefx.com/Follow Ryan Johnson linkedin.com/in/newrule/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kevin Lavelle is the CEO and Co-Founder of Harbor. He brings a wealth of experience from his role as the Founder and Chairman of Mizzen+Main, having invented the world's first performance fabric dress shirt. With a successful growth round raised from L Catterton, partnerships with world-renowned athletes like Phil Mickelson and JJ Watt, and a background in omnichannel retail, Kevin is not only a dedicated entrepreneur but also a loving husband and father of two.In This Conversation We Discuss:[00:44] Intro[00:55] Building a secure and reliable baby monitor[02:24] Creating a performance-fabric dress shirt[03:23] Debunking "if you build it, they will come"[04:11] Seeking technology to enhance family life[05:01] The unreliability of phone apps for monitoring[05:54] Striving to improve early parenting years[06:39] Improving novel ideas into successful products[07:16] Validating demand through actual sales efforts[08:48] Generating awareness with creative marketing[09:41] Building customer bonds with thoughtful gestures[10:33] Navigating incorrect assumptions confidently[11:04] Electric Eye: Your true Shopify expert[12:01] Finding customers where they are[12:38] Acknowledging the flaws of initial products[13:14] Valuing friends' early support in business[14:15] Benefits of membership-based relationships[15:57] The cost of building quality products[17:56] Prioritizing innovation and customer experience[18:42] Marketing challenges of one vs. multiple products[19:36] The constant influx of new customers[20:59] The power of parent-to-parent endorsements[22:16] The evolution of influencer marketing[24:53] Engaging with celebrity moms and influencers[25:36] Acknowledging the value of wholesale partners[26:29] Maintaining organic audience engagement[27:37] Cutting through the noise with authentic content[28:45] Connecting with Kevin and HarborResources:Subscribe to Honest Ecommerce on YoutubeReliable baby monitoring system harbor.co/Follow Harbor on socials instagram.com/harborsleep/Follow Kevin Lavelle on LinkedIn linkedin.com/in/kevinlavelle/Follow Kevin Lavelle on X x.com/kevinslavelleSchedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Nicole Goldberg is an experienced marketing professional with over fifteen years in the ecommerce industry. Based in Los Angeles, she holds the role of Director of Growth Marketing at Faherty Brand, where she spearheads the development and implementation of the company's growth marketing strategy. Prior to her tenure at Faherty, Nicole played instrumental roles in overseeing digital marketing initiatives for prominent brands including BCBG, 7 For All Mankind, Splendid, and AG Jeans. Nicole is recognized for her strategic focus on achieving incremental growth and profitability while remaining aligned with company objectives. She excels in striking a harmonious balance between brand storytelling and conversion tactics, effectively driving impactful results across the marketing funnel. For listeners of Honest Ecommerce, Faherty is extending 20% off with code HONEST20 at fahertybrand.com.In This Conversation We Discuss:[00:45] Intro[01:56] A career around digital marketing & Ecommerce[03:24] Leading new marketing initiatives [05:02] Faherty's approach to channel attribution[05:56] Dissecting channel performance using incrementality[07:03] Navigating tool options budget-wise[07:58] Evolving towards omni-channel marketing[08:45] Electric Eye: your true Shopify expert[09:40] Managing small-scale growth & budget constraints[10:45] Integrating last click and in-channel performance[12:50] Recognizing prospecting windows in Meta[13:44] Socials ads converting interest into leads[15:11] Adapting to digital noise: understanding touchpoints[16:31] Embracing love-hate dynamic on Meta's efficiency[17:19] Connected TV for diversified marketing efforts[19:44] Harnessing podcast advertising[20:50] Crafting conversational ads with balanced keypoints[22:03] Utilizing Performance Max to reach new customers[24:23] Balancing visibility with AI-based tools[24:57] Optimizing landing pages & on-site experience[26:14] Prioritizing page effectiveness for smaller teams[27:01] Use HONEST20 for 20% off on Faherty's websiteResources:Subscribe to Honest Ecommerce on YoutubeFamily-led brand of undeniably soft, incredibly comfortable clothes fahertybrand.com/Follow Nicole Goldberg linkedin.com/in/hendersonnicole/Use the code HONEST20 for 20% off full purchase at fahertybrand.com/Follow Nicole Goldberg linkedin.com/in/hendersonnicole/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Emma McIlroy is the founder and CEO of Wildfang, a multi million dollar fashion brand on a mission to rewrite the future of gender. Wildfang embraces your masc, your femme and everything-in-between. Wildfang has raised over $1k for charities that focus on racial justice, as well as queer, immigrant, and women's rights. Pre-Wildfang, Emma spent over a decade honing her marketing skills at brands like Barclays and Nike. More recently, Emma has been named one of Inc.'s Female Founders 100, Oregon Entrepreneur of the Year, a Henry Crown Fellow and her "Yeah Maybe" TED talk has racked up over 100k views.In This Conversation We Discuss:[00:43] Intro[01:23] Challenging norms & gendered clothing options[03:02] Expanding from brick-and-mortar to Ecommerce[04:12] Launching physical & online store side by side[05:05] Strategizing & focusing efforts before going live[06:51] Gaining momentum & navigating press attention[07:39] Doing personalized outreach strategies[08:55] Reaching varied audience segments[10:06] Putting in the effort to sell the vision[11:09] Building a website with no experience[12:37] Dealing with early days mishaps[13:43] Electric Eye: Your true Shopify expert[14:40] Challenges of selling others' products[15:53] Deciding to build own products[16:47] Endorsements and retail limitations[17:29] Moving from third-party to vertical business[18:04] Ensuring ethical production practices[18:39] Rediscovering the power of public relations[19:31] Intimidating expectations in the industry[21:05] Rejecting 'Advice Tornado' [21:58] Reflecting on industry shifts over a decade[23:09] Focusing on longevity & resonance in business[23:47] Staying true to your brand's strengths[25:06] Block out the noise & focus on what matters[26:41] Connecting on social: join WILDFANG's community[27:17] WILDFANG ventures into wholesaleResources:Subscribe to Honest Ecommerce on YoutubeMasculine, feminine, and everything-in-between workwear wildfang.com/  Follow Emma McIlroy linkedin.com/in/emma-mcilroy-she-her-97811422/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' digital footprint and customer experience. Throughout his career, Brent has been a serial entrepreneur, a keynote speaker, and a fervent advocate for outstanding e-commerce solutions. He started his first eCommerce website in 1995 and later co-founded and led Wagento, a top Adobe Commerce Agency in the Americas. He has also been recognized as a Magento Master for five consecutive years for mentoring the Magento community and delivering exceptional projects. As a podcast host and a global speaker, He shares insights and best practices on various topics related to e-commerce development, project management, and customer experience.He is also an active Entrepreneurs Organization (EO) member and a passionate endurance athlete. 27 Marathon, 1 Ultra Marathon, 6 Majors, and one Ironman.In This Conversation We Discuss: [00:41] Intro[01:08] Exploring Ecommerce platforms[02:31] Talk Commerce's immersive podcast world[03:07] Crafting human-centered content solutions[04:58] Customizing solutions: AI for specific needs[05:57] Data-driven strategies: leveraging sales insights[08:06] Refining AI output for accuracy in content[10:12] Experimental success via testing SEO strategies[13:14] Evolving SEO: Beyond keyword stuffing[14:58] Establishing authority through content expertise[16:19] Addressing key concerns across platforms[17:57] Finding your USP and thinking outside the box[18:49] Tracking new and lost keywords[20:21] Staying ahead & doubling down on niches[21:10] Diversifying content: exploring audio & video[22:25] Exploring AI in podcasts[24:03] Exploring creativity beyond content creation[25:15] Get in touch with Talk Commerce & Content BasisResources:Subscribe to Honest Ecommerce on YoutubeEmpowering entrepreneurs and marketers for success talk-commerce.com/Unique solution that combines advanced technology and human talent contentbasis.io/Follow Brent Peterson linkedin.com/in/brentwpeterson/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gustavo is an advertising & marketing executive turned entrepreneur. In the past, he's held management positions in fortune 500 companies in the US & abroad. He currently runs jijamas®, a high-end sleepwear brand that he founded several years ago to help women unwind & relax from their busy lifestyles. He loves all things related to e-commerce and working with international markets.In This Conversation We Discuss:[00:42] Intro[01:20] Finding the right business idea[03:23] Identifying a gap in sleepwear market for adults[04:38] Creating pajamas you want to be seen in[05:39] Tweaking existing ideas for success[07:29] The importance of consultative partnerships[09:49] Proving concept and establishing supply chain[11:11] Committing to full-time entrepreneurship[12:24] Customer acquisition beyond friends & family[14:07] Gaining confidence from continuous improvement[15:26] Electric Eye: your true Shopify experts[16:23] Prioritizing profitability over rapid scaling[18:28] Leveraging platforms to reach wider audiences[20:18] Achieving growth through strategic scaling[21:09] Thriving amidst the pandemic surge[21:48] The power of product quality and reviews[23:01 Luxury sleepwear from jijamasResources:Subscribe to Honest Ecommerce on YoutubeLuxury sleepwear and comfy pajamas for men & women jijamas.com/Follow Gustavo Sanchez linkedin.com/in/gustavo-sanchez-8083a86/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye.In this episode we're going to unpack the critical topic of post-launch website optimization and the challenges of platform migration, particularly to Shopify. Chase will be sharing his wealth of knowledge on how to use heat mapping, customer recordings, and analytics to pinpoint areas ripe for improvement and testing. He'll discuss the ICE method for prioritizing tests and why significant changes, like shipping guarantees, are worth your focus.We'll also explore the partner ecosystem in Shopify, and Chase will recommend some game-changing optimization apps to further enhance your store's post-launch performance. Plus, we'll dive into Electric Eye's service, Store Tester, which partners with brands to improve their KPIs and ensure their eCommerce engines are running at peak performance.If you're a merchant navigating the complexities of migration and data transformation, or looking to upshift your website's user experience, this episode is tailored for you. From handling legacy data to choosing the right design approach for your store and leveraging the latest tools for conversion maximization, Chase has insights that can turbocharge your results.So buckle up and let's get started—because in the fast lane of eCommerce, every second and every click matters.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Karina Kogan is an award winning marketing and technology executive with a track record of feuling transformational growth and digital innovation for disruptor brands. Karina currently serves as Chief Commercial and Marketing Officer at Pvolve, an omnichannel fitness company that in 2023 announced a strategic partnership with Jennifer Aniston. Karina has spent two decades working at the intersections of innovation and marketing with prior roles as CMO of Oura, SVP & Global Head of Product Marketing at Peloton, and SVP of Digital Media and Products at WarnerMedia. Karina also holds board and advisory posts at Jackpot.com, FightCamp, among others. In This Conversation We Discuss:[00:46] Intro[02:19] Growing an omnichannel fitness brand[03:02] Reflecting on career journey to Pvolve[04:25] Jennifer Aniston's organic connection to Pvolve[06:28] Authenticity in brand-talent partnerships[07:21] Trend: celebrity collaborations in consumer brands[10:22] Electric Eye: your true Shopify experts[11:20] How functional fitness became the solution[12:59] Building strength and flexibility using Pvolve[13:49] Bringing on key team members to drive growth[14:54] Collaborating with agencies and vendors[15:42] Combining home workouts and in-person studios[16:43] The diverse responsibilities of a CMO[18:15] Stay relevant: the value of continuous learning[19:36] Strategic resource allocation for maximum ROI[20:41] Leveraging networking & relationships as startups[22:02] Tap into functional fitness with PvolveResources:Subscribe to Honest Ecommerce on YoutubeFunctional and omnichannel fitness with resistance equipment pvolve.com/Follow Karina Kogan linkedin.com/in/kogankarina/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Recorded live during eTAil West in Palm Springs, a fun different show with our guest, Chase Clymer. Host of Honest Ecommerce and partner in Ecommerce Agency, Electric Eye. From playing bass in a band that went on tour, to some now famous band mates, to running an ecommerce agency! Quite the ride and we talk about the inside look of how podcasts are made!  Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Chase Clymer  LinkedIn: https://www.linkedin.com/in/chaseclymer/ Website: https://electriceye.io/ Podcast: Honest Ecommerce: https://podcasts.apple.com/us/podcast/honest-ecommerce/id1447700156 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

A few years ago, Shaina, CEO of Bask and Lather Co's younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth, which is now the company's #1 best selling product and a viral sensation. Shaina, who is also a licensed Nurse Practitioner, helped her mother perfect the formulations and ensure that the ingredients were all natural and safe. In addition to running the now 8-figure company, Shaina is a mother, fiancee and real estate investor.In This Conversation We Discuss:[00:40] Intro[01:53] The origin story of a hair care breakthrough[02:55] Harnessing homemade remedy to restore hair health[03:45] Using Instagram to validate potential market[04:34] Building a brand story and launching with impact[06:01] Scaling followers using strategic collaborations[06:33] Finding relevant pages to reach a wider audience [07:46] Prioritizing organic reach across platforms[08:06] Workplace struggles as driving force to full-time CEO[10:20] Doubling revenue through full-time entrepreneurship[11:10] Episode Sponsor: Electric Eye[12:07] Ensuring business stability before going full-time[13:26] Harnessing Facebook Pixel for ad success[14:49] Finding an agency dedicated to the business[15:26] Reflecting on team dynamics in decision-making[16:50] Outsourcing warehouse operations for efficiency[18:44] Valuing passion and grit before skills when hiring[20:53] How to get products from Bask & Lather Co.Resources:Subscribe to Honest Ecommerce on YoutubePrevent hair loss with hair growth products baskandlatherco.com/Follow Shaina Rainford linkedin.com/in/shaina-rainford-ms-rn-fnp-c-27b241113/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mussayab Ehtesham, affectionately known as "Moose" within his circles, is originally from the vibrant streets of Pakistan. Moose grew up in a middle-class family, instilling in him the values of hard work, resilience, and self-reliance—pillars that would become the foundation of his entrepreneurial spirit.The visionary mind behind DMOOSE, an e-commerce brand that emerged in 2017 with a global mission to empower everyday athletes, Moose has transcended mere numbers. His story serves as a testament to breaking barriers and achieving monumental success through the right mindset and unwavering perseverance. With a background in Mechanical Engineering and a track record as a Project Manager in the automotive industry, Moose brings a distinctive perspective on business, innovation, and leadership. Beyond the realm of business triumphs, Moose's narrative extends to overcoming personal health challenges, offering profound insights into the crucial connection between physical and mental well-being. He underscores the power of mindset in achieving goals, continuous learning, and growth. For Moose, a balanced life is the key, revolving around the principles of family, fitness, and freedom. As an entrepreneur, investor, and motivator, he is on a mission to assist others in finding clarity, knowledge, and vision in their lives. In This Conversation We Discuss:[00:54] Intro[01:47] Personal health struggles inspire business idea[02:51] From one product to a one stop shop[03:38] Leveraging project management skills for business[05:28] Pouring revenue back into business growth[06:49] Delegating tasks and embracing a leadership role[07:53] Transitioning from side hustle to serious business[08:54] Finding and investing in skilled individuals[11:03] Episode sponsors[13:05] Amazon to Shopify: long-term vision & branding[15:39] Using a diversified business strategy[17:04] The continuous optimization process on Shopify[18:47] Three key metrics for Shopify success[21:27] Balancing between Amazon and Shopify[21:54] Avoiding overreliance on a single channel[22:36] Avoiding complacency & staying on top of your game[24:17] Striking balance between business & personal life[25:34] Learning from failure: The path to improvement[27:06] The power of long-term planning and envisioning[28:01] One stop shop for all your fitness needsResources:Subscribe to Honest Ecommerce on YoutubeOne stop shop for fitness dmoose.com/Follow Mussayab Ehtesham linkedin.com/in/mussayabSchedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Join us as we explore the e-commerce landscape with Chase Clymer, the mastermind behind Electric Eye. In this episode, we delve into Chase's journey from the music industry to becoming a Shopify expert, his unique approach to e-commerce strategy, and how his podcast, Honest E-commerce, plays a pivotal role in his business growth. Learn about the specialized services Electric Eye offers, including website redesign and conversion rate optimization, and gain valuable insights into maximizing your online store's potential.Show Notes:Introduction to Chase Clymer, his background in the music industry, and his transition to e-commerce.Overview of Electric Eye and its specialized services for Shopify store owners.Insights into Chase's approach to conversion rate optimization and website redesign.Discussion on the role of Chase's podcast, Honest E-commerce, in growing his business and providing value to the e-commerce community.How Chase's unique experiences have shaped his approach to digital marketing and e-commerce strategy.If you want to take advantage of a conversation with Chase - Click on contact, schedule a call with him. It's literally with HIM. And you'll chat!!For more detailed insights and to follow Chase's work, you can explore Electric Eye and tune into the Honest E-commerce podcast.  Mischa's Stuff!Guest Speak On 50 Podcasts In 100 Days! Join The Influence Army Waitlist HERE!Join The Influence Army Newsletter Here!Email me: contact@belove.mediaFor social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

Brian Pedone took up boxing at the age of 13, and by 19, he had started his own boxing gym working with teenagers. Brian holds a BS in Computer Science and was featured by BusinessWeek in 2008 as one of the top 25 entrepreneurs 25 years and under in America. In 2013 he started the concept for Quiet Punch and has been at it now for over 10 years. His mission has been to make boxing accessible for all. He loves working with entrepreneurs and helping others get started.In This Conversation We Discuss:[00:45] Intro[02:10] Quiet Punch: boxing in small spaces[03:18] Brainstorming the Quiet Punch model[04:29] Simplifying things to find the perfect design[05:41] Securing the right manufacturer[06:05] Shifting from boxing equipment to home fitness[07:18] Embracing the idea of a wider market[08:31] Overcoming minimum order requirements[09:28] Negotiating TV plans for mass market appeal[10:41] Prioritizing ownership and independence[11:17] Episode sponsors[13:26] Monetizing efforts for product investment[15:01] Encountering Ecommerce struggles and breakthroughs[16:09] Managing surge in sales and traction[17:00] Recognizing the "We're Onto Something" moment[17:25] Seizing unexpected opportunities[18:00] Sustaining momentum with accidental scarcity[19:00] Capitalizing on sustainable revenue[19:35] Anticipating success and accepting setbacks[20:42] Adjusting from increasing sales to slow growth[21:16] Transforming products into subscriptions[22:24] Building brand commitment through subscriptions[23:32] Testing what customers would like to pay for[24:20] Consumer interest on small group engagements[25:00] Building freemium relationships with customers[25:28] Idea vs. Execution: the critical combination[26:14] Managing expectations on startup successResources:Subscribe to Honest Ecommerce on YoutubeSmart home punching bag quietpunch.com/Follow Brian Pedone linkedin.com/in/brian-pedone/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As Chief Marketing Officer, Kiran oversees marketing, brand, channel and product strategy along with creative services with a goal of expanding ButcherBox's reach and communicating its authenticity to consumers. Prior to ButcherBox, Kiran served as the CMO at iRobot and as the CEO of Arnold Worldwide. Kiran earned her B.A. in Computer Science from Bucknell University and an MBA from The Tuck School of Business at Dartmouth.In This Conversation We Discuss:[00:44] Intro[01:29] Navigating the world of consumer packaged goods[02:45] The multi-faceted role of a CMO[03:39] Maximizing impact through integrated planning[04:26] Setting long-term goals in marketing[05:58] Adapting to business structures for team-building[06:47] Driving shared incentives in affiliate marketing[08:31] Nurturing genuine influencer relationships[10:13] Tailoring affiliate offers based on their audiences[11:08] Episode sponsors[15:21] Adding value & embracing growth in every role[16:46] Leveraging ecosystem support for growth[18:46] Building a culture of continuous improvement[20:00] Thriving in a Test and Learn environment[21:26] Quality meat subscriptions from ButcherBox[21:49] Kiran Smith's message to aspiring entrepreneursResources:Subscribe to Honest Ecommerce on YoutubeYour meat and seafood solution every day of the week https://www.butcherbox.com/Follow Kiran Smith https://www.linkedin.com/in/kiransmith/Schedule an intro call with one of our experts https://electriceye.io/connectBook a demo today at https://www.intelligems.io/Revolutionize your inventory and fulfillment process https://www.portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shizu Okusa is the Founder & CEO of Apothékary, a plant-based farmacy that couples traditional medicine with modern day ailments, offering natural alternatives to over-the-counter drugs and beauty products. The company was established in 2019 and has since expanded their business beyond the US and now in 22+ countries worldwide. In This Conversation We Discuss:[00:52] Intro[01:39] Transforming No's into a business idea[02:53] From Aha moment to a wellness journey[03:37] Modernizing Eastern apothecary[04:2] Gathering storefront insights for Ecommerce[05:41] Maximizing data-driven marketing[07:39] Embracing a remote and global team[08:22] The wave of mental wellness trends during COVID[10:24] Seizing the Shark Tank opportunity[11:50] Behind the scenes of Shark Tank filming[12:45] The numbers behind the Shark Tank pitch[14:03] Episode sponsors[16:06] Battling a hacking incident[18:16] Reflecting on social media best practices[19:05] Prioritizing email and owned media[21:19] The rise of wellness as gifts[22:46] The importance of targeted investor outreach[24:00] Clean, effective herbal remedies at ApothékaryResources:Subscribe to Honest Ecommerce on YoutubeMore natural way of life through vetted herbal remedies apothekary.co/Follow Shizu Okusa linkedin.com/in/shizu-okusa-87a25415/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Preston Rutherford is the Cofounder of Chubbies Shorts, which was acquired for 9-figures and is now part Solo Brands, a public company.He is also the Cofounder of Loop Returns, the top Shopify Returns & Exchanges Platform.Preston is an expert in Marketing, Growth, Brand, E-commerce, CRO, Data, Acquisition, and Retention. He's also a dabbler in private equity, enterprise fintech software, and real estate development.In This Conversation We Discuss:[00:46] Intro[01:32] Bringing retro & fun clothing back [03:30] Filling a gap in the market[04:24] Harnessing founders' individual skill sets[05:33] Assessing markers for full-time transition[06:35] Using personal interactions promote Your brand[08:19] Sparking genuine interest for the brand[09:21] Recognizing external validation[10:03] Creating a genuine brand image using UGC[11:32]  Staying true to vision amidst skepticism[12:45] Episode sponsors[16:58] Establishing brand presence through content[18:59] Nurturing founder relationships & customer trust[20:05] Building a positive association with customers[20:53] Turning rough returns into smooth solutions[22:31] Transforming Ecommerce solution ideas into action[24:21] Solving problems without other expectations[26:25]  Helping entrepreneurs navigate brand buildingResources:Subscribe to Honest Ecommerce on YoutubeProper length men's shorts and custom-built-for-the-weekend apparel chubbiesshorts.com/Returns management for Ecommerce brands loopreturns.com/Follow Preston Rutherford linkedin.com/in/prestonr/Schedule an intro call with one of our experts https://electriceye.io/connectBook a demo today at https://www.intelligems.io/Revolutionize your inventory and fulfillment process https://www.portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Daniel Winer HexClad Co-Founder & CEO CEO, Co-Founder and kitchen maverick, Daniel Winer is the mastermind behind HexClad Cookware. After spending more than a decade building relationships in the industry, Daniel recognized the opportunity for cookware in the DTC market. He worked to develop the first true innovation in cookware since the invention of non-stick - the patented HexClad design – which provides the searing capability of stainless steel and cast iron with the easy cleanup of nonstick for an unparalleled, high-performance culinary experience. Daniel began marketing HexClad directly to consumers in 2016 and in 2021, partnered with 22-time Michelin-Starred Chef, Gordon Ramsay. To date, HexClad has become one of the most successful self-funded, DTC companies in any category driving hundreds of millions in sales and revolutionizing the cookware industry along the way. Danny currently leads the strategic direction of HexClad along with all product development efforts and global expansion initiatives. Daniel holds a Bachelors of Arts degree from New York University. In This Conversation We Discuss:[00:48] Intro[01:51] Turning cookware passion into a business idea[03:17] Reflecting on failures and lessons learned[05:18] Exploring product designs[06:14] Unexpected branding success[07:05] Making sacrifices for business growth[07:39] Emphasizing storytelling in marketing[09:02] Serendipitous encounter with Costco[10:14] Experimenting with messaging[11:08] Generating discussion and engagement[11:48] Identifying with the Gen Z and Millennials[13:31] Evaluating profitability and engagement metrics[14:09] Assessing ad spend efficiency[15:31] Balancing ad budget and revenue[16:34] Transitioning in-store insights to Facebook ads[18:26] Defying expectations with progressive growth[19:58] Episode sponsors[22:00] Harnessing collaborative power[23:43] Entering the market with a game-changing product[25:41] Upholding trust and customer commitment[27:02] Ask questions and accept constructive feedback[29:00] Embracing failure as a stepping stone[29:36] The importance of self-reflection as entrepreneurs[31:33] Where to find HexClad[32:23] Inspiring future entrepreneurs with success storiesResources:Subscribe to Honest Ecommerce on YoutubeThe only true hybrid cookware https://hexclad.com/Follow Daniel Winer https://www.linkedin.com/in/daniel-winer-647bba90/Schedule an intro call with one of our experts https://electriceye.io/connectBook a demo today at https://www.intelligems.io/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit. As a Female Founder, Sam's passions supporting Women's Rights, inclusivity, sustainability, and self-acceptance are the foundation of Flaus' brand mission and personality.In This Conversation We Discuss:[00:44] Intro[01:16] Flossing frustration sparks business idea[02:44] From concept to data validation[03:39] DIY-ing the first prototype[04:39] The power of surveys and data-driven validation[06:25] Discovering the target audience already existed[08:25] Navigating crowdfunding campaigns[09:38] Managing crowdfunding expectations  [10:42] Partnering with crowdfunding agencies[12:27] Harnessing email list & pre-campaign momentum[15:27] Understanding crowdfunding realities[16:16] Episode sponsors[20:30] Learning the essentials before the actual launch[22:11] Strategic investor partnerships[23:10] Optimizing customer acquisition[24:09] Discovering diverse customer audiences[25:30] Focusing and improving what works[26:55] Stay the course, avoid over-expansion[28:10] Thriving in challenging times[29:47] Check out Flaus productsResources:Subscribe to Honest Ecommerce on YoutubeThe world's first eco-friendly, electric flosser goflaus.com/Follow Samantha Coxe linkedin.com/in/samanthacoxe/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/Revolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

On today's episode, Kunle is joined by Chase Clymer, Co-Founder of Electric Eye, an agency helping brands optimize their Shopify page to create memorable and impactful customer experiences. “I'm earning all of my gray hair.” From the last time he was a guest in the podcast, Chase has more insights to share regarding their work in Electric Eye. Chase shared the four-page types that are essential for a successful customer journey and how they can be used to create a seamless experience. He also discusses the importance of understanding customer behavior and using data to create effective page designs. Electric Eye has been around for more than eight years. While its growth had been remarkable, Chase shared that they have found their focus as the years went on. He shares that Electric Eye has focused its resources on creating customer journeys that focus on creating meaningful experiences and providing value to customers. He highlights the importance of using data and analytics to understand customer behavior and to create effective page designs, as well. It's an informative episode as you'd hear Kunle and Chase talk more about the impact of design on customer experience, perceived value, optimization on the different parts of the Shopify page, payment gateway, and page performance. --- 

Darron Burke is the founder and CEO of Burke Brands, a 20-year-old specialty coffee growing and roasting company that started in a garage and now has over $100M in lifetime sales. The company produces the Don Pablo, Pablo's Pride, and Subtle Earth Organic coffee brands, in addition to private label brands for third party CPG companies. Its own brands are sold in Costco, Walmart/Sam's Club, Kroger, and other brick and mortar locations, as well as online. Darron has always been entrepreneurial, starting various businesses, but immediately before becoming "Don Pablo," Darron taught Entrepreneurship at an inner-city Miami High School for four years.In This Conversation We Discuss:[00:46] Intro[01:55] The 20-year journey of a novel coffee brand[02:56] Exploring coffee farms as a curious entrepreneur[04:19] Pushing through against the discouragement[05:37] The upside of naivety as a startup business[06:34] Persistence pays: from garage to Costco[07:36] Leveraging roadshows to gain exposure[08:47] Reaching out to different demographics[09:41] Building momentum pre-digital advertising era[10:14] Hopping on to the digital marketing surge[11:09] The pressure that comes with the first order[12:35] Being resourceful in the midst of pressure[13:24] Building success, one cup at a time[15:26] Episode sponsors[17:28] The value of giving out free samples[19:12] Utilizing modern Ecommerce strategies[20:52] From supply chain issues to scaling success online[22:02] Balancing retail channels[23:14] Maximizing market reach via cross-channel synergy[24:32] Unlocking private label profit[25:53] Streamlined private labeling[26:55] Adding value beyond product[28:17] Check out Don Pablo CoffeeResources:Subscribe to Honest Ecommerce on YoutubeWhole Bean Coffee, Ground Coffee, and K-Cups from Don Pablo donpablocoffee.com/Follow Darron "Don Pablo" Burke linkedin.com/in/darron-don-pablo-burke/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Meet the trailblazer behind the freshest face in the sparkling water game, Mike Pilkington. He is the co-founder of KEY Sparkling Water. He's a graduate of Wayne State University (BA - Psychology) and University of Detroit Mercy (MBA).Going beyond the bubbles, Mike has a history steeped in grit and growth. From supercharging Death Wish Coffee into one of the top coffee brands in the United States to navigating the waters of Sysco's strategic acquisitions and leading Sysco Albany's operations, his leadership and vision have been second to none. Now, at the helm of KEY, he's here to deliver a gulp of authenticity with the right kick of real fruit all in a can as rugged as your ambition.In This Conversation We Discuss:[00:42] Intro[01:43] revolutionizing the sparkling water market[02:30] Entering the crowd space to disrupt the norm[03:22] Building a startup biz with a clear vision [04:28] Forming connections and scaling success[06:03] Self-awareness and ego-free leadership[07:17] Strategic hiring and delegation[08:13] Honest self-assessment goes a long way[09:35] Assembling a winning team[12:08] Failing openly and embracing transparency[13:00] Focusing on capacity, not credentials[13:56] The fragile nature of startups[15:03] Navigating early-stage startup roles[16:18] Episode sponsors[21:27] Leveraging multichannel strategy[22:48] How to start? Just get started[25:02] Lead generation and touching bases with people[27:04] Utilizing word-of-mouth[27:45] The power of telling your story[28:34] People are accessible, just reach out[29:47] Get real fruit, shenanigan-free sparkling waterResources:Subscribe to Honest Ecommerce on YoutubeReal fruit and shenanigan-free sparkling water keysparklingwater.com/Follow Mike Pilkington linkedin.com/in/mike-pilkington-yes/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/Revolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Griffin Spolansky is the CEO and Co-Founder of Mezcla, a plant-based snack brand that is mixing it up with exciting flavors and textures. Griffin was also named to the Forbes 30 Under 30 list for 2023 Food and Beverage. He's also a part of  Division 1 Men's Lacrosse National Champion - 2019 - University of Virginia Israel Men's National Lacrosse Team.In This Conversation We Discuss:[00:47] Intro[01:38] The start of an entrepreneurial idea[02:11] Balancing personal and professional life[03:23] Facing and overcoming expectations [04:00] Crafting, testing, and refining samples[04:41] Leveraging connections for co-manufacturing[05:33] The timing from idea to samples[06:00] Pivoting in a pandemic[06:39] Capitalizing influencers and their audience[07:35] Choosing the right influencers as advocates[08:25] Valuing influencers' authenticity over clout[09:27] Managing stress and setbacks[10:22] Shifting From Ecommerce to retail[11:01] The power of experienced guidance[12:26] Episode sponsors[15:21] Learning from hiring mistakes[16:43] Accepting constructive criticisms[17:23] Pushing through the highs and lows[17:51] Where to get Mezcla plant protein barsResources:Subscribe to Honest Ecommerce on YoutubeFeel-good moments with plant-based snacks eatmezcla.com/Follow Griffin Spolansky linkedin.com/in/griffinspolansky/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Become a member of the Say You Love Satan Army today! Join us!www.patreon.com/sayyoulovesatanpodcastThis episode:RoboDocSatan Wants YouMurder at the  End  of the  WorldSaltburnDestroy All NeighborsThe PassengerDark Angel The AscentThe CreatorFoeThanksgivingThe Addiction*outro track "Electric Eye" by Serpent Corpsewebsite: www.sayyoulovesatanpodcast.com email: sayyoulovesatanpodcast@gmail.comPlease rate, review, and subscribe on iTunes!instagram: sayyoulovesatanpodcastSupport the show

As we approach 2024, the mantra for every Shopify store owner should be 'Build Better, Grow Faster'. But how do you turn this mantra into reality?Today, we're zeroing in on the theme 'Build a Better Store for 2024'. We're dissecting the critical shifts in e-commerce and how they impact your store's future.With us is Chase Clymer, a Shopify savant from Electric Eye. He's the brains behind successful store transformations and is here to share his playbook for e-commerce excellence.Chase dives into why embracing Shopify Online Store 2.0 is a game-changer, discussing its customization capabilities and how it aligns with consumer expectations in 2024.From conducting thorough code audits to prioritizing user experience, Chase lays out actionable strategies to refine your store. We explore the power of customer feedback and the underrated art of split testing in driving conversions.As 2024 looms, the challenge is clear: innovate or stagnate. This episode is a treasure trove of insights for anyone aiming to build a better Shopify store in the coming year.Hit subscribe for more e-commerce wisdom that will help you lead the pack in 2024. Building a better store starts here.Show LinksElectric Eye AgencyHonest Ecommerce PodcastZapierIntelliGemsShopliftUnbound Merino2BobsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.