POPULARITY
On today's episode I am speaking with Jordan Harper, Board-Certified Nurse Practitioner and founder of Barefaced, to break down what actually works when it comes to preventative anti-aging. Jordan shares her expert take on the truth behind in-office skin tightening treatments, the must-have "Core 4" products for your 20s, and how to effectively manage melasma. We also dive into the rising buzz around peptides—both topical and injectable—and why gut health and lifestyle choices matter more than you think for glowing skin. Whether you're skincare-savvy or just getting started, this episode is packed with no-fluff advice to help you invest in your long-term skin and health. Enjoy!To connect with Jordan on Instagram, click HERE.To connect with Jordan on Tiktok, click HERE.To check out Barefaced, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.And just as a reminder, their iconic Cookware Set comes with the Sauté Pan, Fry Pan, Dutch Oven and Sauce Pan. PLus lids for all of them, a canvas lid holder and magnetic pan rack for storage! It's the ultimate kitchen set-up and will save you money versus buying the items individually. Plus, if you visit Carawayhome.com/DREAMBIGGER you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comFor 15% off your first purchase visit linnebotanicals.com. Use code DREAMBIGGER at checkout. Offer cannot be combined.Get $25 off your first purchase when you go to TheRealReal.com/dreambigger.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with Serena Kerrigan—creator, director, producer, and unapologetic powerhouse. She dives into her journey from launching SFK TV to creating her new scripted series Older, Hotter, Wiser, premiering May 19th on Peacock. She shares candid insights on building a personal brand, turning doubt into drive, dating without drama, and the lessons learned from launching products that don't resonate. From her pivot into book writing to navigating modern relationships with clarity and confidence, Serena keeps it real on success, self-worth, and showing up fully as yourself. Enjoy!To connect with Serena on Instagram, click HERE.To connect with Serena on Tiktok, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comIf you want to see less carts being abandoned, it's time for you to head over to Shopify. Sign up for your one-dollar-per-month trial and start selling today at Shopify.com/DREAMBIGGER.To help you jumpstart a plan that delivers real results, Prolon is offering The Dream Bigger Podcast listeners an exclusive chance to be among the first to try Next Gen-with 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-day program! Just visit ProlonLife.com/DREAMBIGGER Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/dreambigger #rulapodProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with fashion icon Cynthia Rowley and her daughter, content creator and entrepreneur Kit Keenan. They share an intimate look at their unique mother-daughter dynamic. From growing up in the world of fashion to building a brand that bridges generations, Cynthia and Kit discuss how they've evolved both personally and professionally. They open up about creative reinvention, the importance of routine and confidence, handling criticism online, and what it takes to stay relevant in a rapidly changing world. Whether you're building a business, navigating family dynamics, or simply seeking inspiration, this conversation offers real lessons on growth, resilience, and redefining success—together. Enjoy!To connect with Cynthia on Instagram, click HERE.To connect with Kit on Instagram, click HERE.To connect with Kit on Tiktok, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Treat your closet to a little summer glow-up with Quince. Go to Quince.com/dreambigger for free shipping on your order and 365-day returns. Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comFor 15% off your first purchase, visit linnebotanicals.com. Use code DREAMBIGGER at checkout. Offer cannot be combined.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
On today's episode I am speaking with biohacking expert, Kayla Barnes. She breaks down her non-negotiables for longevity and optimal health—most of which are completely free. From mastering high-quality sleep and harnessing morning sunlight to syncing your workouts with your menstrual cycle, Kayla shares practical, research-backed strategies that support hormone balance, heart health, and cellular longevity. You'll learn her daily detox rituals, red light therapy routine, and how to optimize fertility and fitness through every phase of your cycle. Plus, hear her tips on boosting testosterone naturally, supporting hair growth, and reducing stubborn belly fat in your 30s. This episode is packed with actionable tools for women looking to thrive at every stage of life. Enjoy!To connect with Kayla on Instagram, click HERE.To check out Kayla's website, click HERE.To listen to Kayla's podcast, Longevity Optimization, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comGet $25 off your first purchase when you go to TheRealReal.com/DREAMBIGGERReady to clean up your home and your health? Head to BranchBasics.com to shop their Premium Starter Kit and use code DREAMBIGGER at BranchBasics.com. That's 15% off your New Branch Basics Premium Starter Kit at BranchBasics.com with promo code DREAMBIGGER.For 15% off your first purchase visit linnebotinicals.com use code DREAMBIGGER at checkout. Offer cannot be combined.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
On this week's episode, I sit down with Siff, the co-founder of Arrae, for an inspiring conversation covering all things wellness and entrepreneurship. We unpack the benefits and debunk the myths around creatine, explore the social side of wellness and fitness, and share business insights that have been transformative. Plus, Siff also reveals her top three skincare must-haves, go-to glow-up tips for summer, and the routines that keep her feeling strong, grounded, and energised. On the 5th May, we're launching our new Tone in 20 Challenge in partnership with Arrae, with a new 20 minute class every day for 5 days. Sign up here for your 30 day free trial today of Pilates By Bryony with code TONEIN20. Shop Arrae's Tone Gummies here and use our unique code: PBB15 for 15% off. // MORE FROM BRYONY // Get your free 7-day trial of Pilates by Bryony here. Visit pilatesbybryony.com and shop our products here. Follow me on Instagram @bryonydeery @pilatesbybryony. Watch Beyond the Mat on YouTube. Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In today's episode, I'm teaming up with my dear friend Bryony Deery to chat all things sustainable fitness, finding balance between wellness and a social life, and getting ready for your ultimate summer glow-up. We dive into the TONE challenge and how much fun we had filming it together—it was such a special experience blending Arrae and Pilates by Bryony in a way that felt both energizing and empowering. Bryony's workouts are truly my favorite; it always feels like she's right there in the studio with me. This episode is full of helpful tips to help you feel your best, push yourself a little further, and of course, share a few laughs along the way. Enjoy!To connect with Bryony on Instagram, click HERE.To connect with Bryony on Tiktok, click HERE.To check out Pilates by Bryony, click HERE.To listen to Beyond the Mat, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Spring into action with the healthy swap to Caraway. Our favorite cookware set will save you $150 versus buying the items individually. Plus, if you visit Carawayhome.com/DREAMBIGGER you can take an additional 10% off your next purchase. This deal is exclusive to our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Non-Toxic cookware made modern.Get 10% off your first order sitewide with code DREAMBIGGER at OSEAMalibu.comGet 15% off Branch Basics with the code DREAMBIGGER at https://branchbasics.com/DREAMBIGGER #branchbasicspodSave 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Justin Sherlock is the co-founder and CEO of Caspian, an AI-native duty drawback platform designed to help brands navigate complex global trade and tariff environments. Prior to Caspian, Justin gained deep experience in finance and logistics at Flexport, where he led Flexport Capital, and previously had several years experience in private equity.In this episode, Justin breaks down the rapidly changing landscape of tariffs, duties, and global supply chains—especially relevant amid recent policy moves and volatile trade relations. He explains what customs brokers, tariffs, and duty drawbacks are, why these concepts matter for brands importing and exporting goods, and how most businesses are missing out on significant duty refund opportunities. Justin also offers real-world insights for DTC operators facing escalating tariffs, discusses strategies for mitigating increased costs, and shares how AI is making advanced trade advisory accessible beyond just Fortune 500 companies.Join us as a Guest on DTC POD: SUBMIT GUEST FORM HEREApply to join our DTC Pod Slack.On this episode we coverRising tariffs and global trade dynamicsSupply chain challenges for DTC brandsRole and importance of customs brokersDuty drawback: process and benefitsImpact of US-China tariff escalationTechnology and AI in trade complianceStrategies for brands to navigate tariffsTimestamps03:59 From Flexport to Caspian09:31 Customs Compliance11:11 Understanding Tariff and Duty Classification15:54 Trump's Tariff Strategy: A Provocative Move18:26 Debate Over Section 321 Provision22:46 "Supply Chain Opportunities and Challenges"25:03 Reshoring Critical Industries Strategy28:04 10% Tariff Impact on US Businesses32:53 Optimizing Supply Chain and Vendor Management36:22 Trade Predictions: Japan, Taiwan, India, Vietnam37:52 Geopolitical Isolationism and China's Rise41:41 "Navigating Duty Drawback Challenges"45:07 International Pricing and Tax Strategies48:07 Future of Supply Chain OptimizationPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokJustin Sherlock - Founder of CaspianBlaine Bolus - Co-Founder of Castmagic
On today's solo episode I am diving into the foundational elements of building a brand that lasts—starting with your WHY. I share why “wanting to work for yourself” isn't enough, the reality of being your own boss, and what it really means to create something with purpose. From creating a strong product (not just strong marketing) to building a team rooted in trust, respect, and genuine connection, this episode is your guide to aligning your business with your values. I also get real about founder stuff: burnout, boundaries, and making sure you're actually enjoying the life you're working so hard to create. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comIf you want to see less carts being abandoned, it's time for you to head over to Shopify. Sign up for your one dollar a month trial and start selling today at Shopify.com/dreambiggerJust visit ProlonLife.com/DREAMBIGGER to claim your 15% discount and your bonus gift.Get $25 off your first purchase when you go to TheRealReal.com/DREAMBIGGERSo whether you're looking to plan a trip or build a business planning trips - visit fortravel.com/dreambigger and let them know you came from DREAMBIGGER to learn what it means to travel, upgraded. That's foratravel.com/dreambigger and let them know you came from DREAMBIGGER. Because great travel doesn't just happen – it's planned. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with Tori Dunlap—founder of Her First $100K and author of Financial Feminist—to unpack the invisible scripts we carry about money. We dive into everything from money myths and prenups to beginner investing tips and the emotional side of financial wellness. Tori shares why an emergency fund is essential, how to split finances in relationships, and why breaking free from financial shame is the first step toward empowerment. Whether you're navigating credit card debt or just starting to invest, this conversation will help you take control of your money with confidence. Enjoy!To connect with Tori on Instagram, click HERE.To connect with Tori on Tiktok, click HERE.To read Tori's book, Financial Feminist, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit tinilux.com and use code DREAMBIGGER at checkout for 20% off your first purchase. For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to quince.com/dreambigger for 365-day returns, plus free shipping on your order. So whether you're looking to plan a trip or build a business planning trips - visit fortravel.com/dreambigger and let them know you came from DREAMBIGGER to learn what it means to travel, upgraded. That's foratravel.com/dreambigger and let them know you came from DREAMBIGGER. Because great travel doesn't just happen – it's planned. Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comGet 10% off your first order sitewide with code DREAMBIGGER at OSEAMalibu.com Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's solo episode I am diving into the importance of a solid evening routine and how it can transform your nights—and your days. I walk you through 7 simple yet powerful steps to reset your evening routine, helping you wind down, improve your sleep, and prepare for a more productive tomorrow. Starting with establishing a bedtime to the supplements I am taking, these actionable tips will leave you feeling refreshed and show up as the best version of yourself. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comVisit tinilux.com and use code DREAMBIGGER at checkout for 20% off your first purchase.So whether you're looking to plan a trip or build a business planning trips - visit fortravel.com/dreambigger and let them know you came from DREAMBIGGER to learn what it means to travel, upgraded. That's foratravel.com/dreambigger and let them know you came from DREAMBIGGER. Because great travel doesn't just happen – it's planned. Get $25 off your first purchase when you go to TheRealReal.com/DREAMBIGGER.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with Gab Waller, a global sourcing expert known for tracking down rare and high-demand fashion pieces. Gab shares her insider knowledge on the latest bag and shoe trends, including investment-worthy styles and designers. We dive into how she helps clients find hard-to-get items, from sold-out bags to vintage Celine coats, and explore the influence of celebrities like Rosie Huntington-Whiteley on fashion trends. Gab also discusses how to start building a capsule wardrobe, focusing on timeless essentials like denim, blazers, and classic tees. Whether you're interested in the must-have items for Spring/Summer or the impact of influencers on fashion trends, Gab gives practical advice on investing in pieces that will stand the test of time. Tune in for expert tips on sourcing fashion, staying ahead of trends, and building a wardrobe that's both stylish and sustainable. Enjoy!To connect with Gab on Instagram, click HERE.To connect with GabWallerDotCom on Instagram, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Give yourself the luxury you deserve with Quince! Go to quince.com/dreambigger for free shipping on your order and 365-day returns. We did the math and there is no better time to make the healthy swap to Caraway. Our favorite cookware set will save you $150 versus buying the items individually. Plus, if you visit Carawayhome.com/DREAMBIGGER you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern.Treat yourself to clean, clinically tested skincare from OSEA. And right now we have a special discount just for our listeners. Get 10% off your first order sitewide with code DREAMBIGGER at OSEAMalibu.comVisit tinilux.com and use code DREAMBIGGER at checkout for 20% off your first purchase. Just visit ProlonLife.com/DREAMBIGGER to claim your 15% discount and your bonus gift.So whether you're looking to plan a trip or build a business planning trips - visit foratravel.com/dreambigger and let them know you came from DREAMBIGGER to let them know what it means to travel, upgraded. That's foratravel.com/dreambigger and let them know you came from DREAMBIGGER. Because great travel doesn't just happen – it's planned.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am talking with Jackie Burke, founder of Tini Lux, a jewelry brand known for its functional yet stylish pieces made from titanium. Jackie shares her career journey from working in nuclear engineering to creating a successful jewelry line, discussing the challenges and triumphs of building a business from the ground up. She dives into the importance of understanding your personal style with practical outfit formulas, advice for moms, and trends to watch out for. Jackie also opens up about her approach to time management, balancing a growing business with personal life, and making the leap from engineering to full-time entrepreneur. Tune in for an inspiring conversation on authenticity, entrepreneurship, and making things work—no matter your background! Enjoy!To connect with Jackie on Instagram, click HERE.To connect with Tini Lux on Instagram, click HERE.To connect with Tini Lux on Tiktok, click HERE.To shop Tini Lux, click HERE. To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit www.tinilux.com and use code DREAM for 20% off your first purchase.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
On today's solo episode I am back to talk all about how to rebrand your life and make meaningful changes in 2025. If you're feeling stuck, unsure of what's next, or where to start, this episode is for you. We'll walk you through the process of identifying what you truly want to work on, how to create clear, actionable steps, and—most importantly—how to stay committed to being better every day. I get into different areas of my life that I have tried to improve in: fitness, becoming a morning person, understanding finances, and I share all my tips and tricks that I have learned that have become my everyday habits. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Listeners of Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambiggerGo to shipbob.com for a free quote.Make this the year you say goodbye to toxic products! Right now, our listeners get 15% off the Premium Starter Kit by using code DREAMBIGGER at BranchBasics.com. That's 15% off your New Branch Basics Premium Starter Kit at BranchBasics.com with promo code DREAMBIGGER. Make 2025 your cleanest, healthiest year yet with Branch Basics!Give yourself the luxury you deserve with Quince! Go to Quince.com/dreambigger for free shipping on your order and 365-day returns. That's Quince.com/dreambigger to get free shipping and 365-day returns. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with psychology expert, Jemma Sbeg. We dive into how you can rewire your brain, shift your perspective, and use mantras to create lasting change. Jemma shares insights on overcoming anxiety, the psychology of breakups, and why stepping outside your comfort zone leads to the biggest personal growth. Tune in for an inspiring conversation filled with actionable tools to help you reprogram your mind and embrace life's unknowns with trust and resilience! Enjoy!To connect with Jemma on Instagram, click HERE.To connect with Jemma on Tiktok, click HERE.To listen to The Psychology of Your 20s, click HERE.To listen to Mantra, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comListeners of Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambiggerGo to shipbob.com for a free quoteGive yourself the luxury you deserve with Quince! Go to quince.com/dreambigger for free shipping on your order and 365-day returns. That's Quince.com/dreambiggerProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with Colleen Pelly, Founder of The Linchpin Co, to dive deep into the world of career transitions, resume building, and job interviews. Colleen shares her expert insights on crafting the perfect resume—why length isn't your friend, the power of metrics, and how to highlight your key achievements. She also breaks down the elusive cover letter, offering practical advice on what to include if one is required, and why employers want to know why you're drawn to their company.From interview tips to salary negotiations, Colleen reveals what companies are really looking for in candidates and the biggest mistakes job seekers make when navigating the hiring process. She also discusses how to leverage your network, the challenges of switching industries, and how to successfully make a career change, even when you're starting fresh in a new country. Whether you're just graduating or seeking to make a bold career move, Colleen's advice will help you land your dream job.To connect with Colleen on Instagram, click HERE.To connect with Linchpin on Instagram, click HERE.To connect with The Linchpin Co on LinkedIn, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this week's episode, we hear from Arrae's co-founder Siff Haider, who was a speaker at our Online Wellness Event in January 2025. In this insightful masterclass, Siff discusses the origins of the groundbreaking wellness brand Arrae, strategic tips for launching and scaling a business, when to go full time, hiring processes and the value of treating customers like influencers. Siff candidly shares personal stories and answers live audience questions, offering valuable advice for aspiring entrepreneurs. A perfect episode to gain actionable knowledge from a successful entrepreneur! Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with fitness expert Sal Di Stefano to discuss the science and strategies behind optimizing your metabolism to reach your weight loss goals. Sal dives into the importance of protein intake, how it supports muscle retention and fat loss, and why many people overlook this vital nutrient in their diets. We also explore the role of GLP-1 medications in weight loss, actionable tips on creating a sustainable weight loss plan that supports long-term success, addressing key concepts like nutrition and exercise. Whether you're struggling to lose weight or simply looking to optimize your health, this episode is packed with valuable advice for everyone interested in maximizing their metabolism and achieving their fitness goals. Enjoy!To connect with Sal on Instagram, click HERE.To connect with MindPumpMedia on Tiktok, click HERE.To listen to Mind Pump, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Listeners of Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambiggerHead to https://qualialife.com/DREAMBIGGER for 15% off your purchase of Qualia's products.Give yourself the luxury you deserve with Quince! Go to Quince.com/dreambigger for free shipping on your order and 365-day returns. Go to shipbob.com for a free quote.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's solo episode I am back to talk about how I am leveling up my skincare routine this year! I dive into my morning and night routine (linking all products I use in the description!), my experience getting botox for the first time, facials, and the best anti-aging tips I have learned. If you're looking to up your skincare game this year, this episode is packed with tips and tricks! Enjoy!PRODUCTS MENTIONED IN THIS EPISODEShani Darden Face Wash, linked HERERenée Rouleau Toner, linked HERERenée Rouleau Vitamin C&E, linked HERE Jan Marini C-Esta, linked HEREDr. Diamond Metacine Collagen Infusion Serum, linked HERESummer Fridays Sunscreen, linked HEREMara Beauty Oil Cleanser, linked HEREEstēe Lauder Advanced Night Repair Serum, linked HEREJan Marini Retinol, linked HEREShani Darden Retinol, linked HEREDr. Dennis Gross Extra Strength Peel Pads, linked HEREDr. Diamond InstaFacial Emulsion, linked HEREOne Skin Moisturizer, linked HEREBiodance Collagen Mask, linked HEREBON CHARGE Red Light Mask, linked HERETo connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.com Listeners of Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambiggerMake the swap to non toxic living today with Caraway's cookware set, it will save you $150 versus buying the items individually. Plus, if you visit Carawayhome.com/dreambigger you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/dreambigger or use code dreambigger at checkout. Caraway. Non-Toxic cookware made modern.Free your mouth today and save 20% sitewide, plus a FREE travel case and countertop stand at getquip.com/dreambiggerTreat yourself to clean, clinically tested skincare from OSEA. And right now we have a special discount just for our listeners. Get 10% off your first order sitewide with code DREAMBIGGER at OSEAMalibu.comVisit foratravel.com/dreambigger and let us know you came from DREAMBIGGER when signing up.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am talking with Ella Rose McFadin! You probably know Ella from Instagram or Tiktok but in this episode we dive into what she was doing before being a full time content creator, working corporate, the transition from getting furloughed during the pandemic, and to now, starting her own skincare brand. We also dive into topics like creating community in a new area, making adult friendships, dating advice, NYC food recs, and planning a wedding! This was such a fun conversation, I know you are going to love Ella! Enjoy! To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. To connect with Ella on Instagram, click HERE.To connect with Ella on Tiktok, click HERE.To shop Skin by Ella Rose, click HERE.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Listeners of Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambigger.To help you kickstart a health plan that truly works. Prolon is offering The Dream Bigger Podcast listeners 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Nutrition Program! Just visit ProlonLife.com/DREAMBIGGER to claim your 15% discount and your bonus gift.Go to shipbob.com for a free quote. Make this year the year you say goodbye to toxic products! Right now, our listeners get 15% off the Premium Starter Kit by using code DREAMBIGGER at BranchBasics.com. That's 15% off your New Branch Basics Premium Starter Kit and BranchBasics.com with promo code DREAMBIGGER. Make 2025 your cleanest, healthiest year yet with Branch Basics!Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am talking with nurse practitioner and skincare expert, Miranda Wilson. We cover all the bases by diving into her AM and PM skincare routine where she shouts out her holy grail products, laser and anti-aging treatments, facemasks, botox and filler myths, castor oil patches and so much more. I loved this conversation with Miranda and her advice on how to choose your injector was really refreshing. Tune in for all her tips, there are so many to take away. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. To connect with Miranda on Instagram, click HERE.To connect with Miranda on Tiktok, click HERE.To book a virtual consultation with Miranda, click HERE.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comListeners of Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambiggerHead to https://qualialife.com/DREAMBIGGER for 15% off your purchase of Qualia's products.Visit foratravel.com/dreambigger and let us know you came from DREAMBIGGER when signing up.Go to shipbob.com for a free quote.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt's expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein.In this episode of DTC Pod, Matt and Irene share how they navigated the shift from an e-stationery startup to eventually finding product-market fit with their signature luxury bags. They discuss key lessons learned in bootstrapping—the importance of market timing, how to manage inventory risks, and why flexibility and systems are critical when growing a brand.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founding and Evolution of Parker Thatch2. Initial Business Concepts and Pivots3. Strategies for Managing and Allocating Inventory4. Importance of Flexibility in Business Operations5. Bootstrapping and Capital Allocation6. Building Systems for Scalability7. Marketing and Demand Generation Strategies8. Community and Customer EngagementTimestamps00:00 Matt and Irene's backgrounds before Parker Thatch 06:55 Starting an e-stationery business in 200007:43 Pivoting to selling physical stationery and home goods 9:00 Lessons on market timing and pivoting when starting a business11:51 Changing company name from iomoi to Parker Thatch13:52 Creating Parker Thatch's debut handbag18:19 Bootstrapping, capital allocation, inventory decisions22:08 Why early business success depends on flexibility and testing25:53 Introducing leather bags and streamlining production29:10 Why small businesses fail without systems32:29 Shifting to systems thinking to enable business growth35:07 Marketing strategies to drive customer demand37:01 Building community and brand identity around "functional luxury"42:34 Relationship dynamics as husband and wife co-founders45:55 Key focuses for 2025 and beyond with PTTV 47:48 Where to find and connect with Parker ThatchShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Irene Chen and Matthew Grenby - Co-Founders of Parker ThatchBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
On today's episode I am talking with the Money Queen, Amanda Frances. She's a world-renowned thought leader on financial empowerment for women shared across her books, podcast, and social media platforms. Today we talk about her career journey in becoming a life coach, undoing beliefs around money, and practical tips to manifest your dream life. Amanda also shares her experience being a mom and businesswoman – how to combat mom-guilt, balancing work and family, and outsourcing help when needed. This is an amazing conversation and there are so many take-aways. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. To connect with Amanda on Instagram, click HERE.To check out Amanda's online courses, click HERE. To listen to Amanda's podcast, click HERE.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Listeners of Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambiggerSign up for your one-dollar-per-month trial period at shopify.com/dreambigger Visit foratravel.com/dreambigger and let us know you came from DREAMBIGGER when signing up.Go to shipbob.com for a free quote.Give yourself the luxury you deserve with Quince! Go to quince.com/dreambigger for free shipping on your order and 365-day returns. That's quince.com/dreambigger to get free shipping and 365-day returns. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more.In this episode of DTC Pod, Caleb breaks down how founders can create better content, build and scale a content engine, and strike the right balance between organic and paid content. He unpacks everything from finding your USP and mapping out content pillars to establishing a sprint-based production process. Caleb also shares how he helped scale Nectar Hard Seltzer from $2M to $5M in revenue using only organic content.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founder-Led Content Strategies2. Building a Content Engine: Key Roles and Process3. Systems for Creating and Managing Content4. Agile Workflow for Content Creation5. Social Media Content Types and Pillars6. Optimizing Content for Conversions7. Balancing Paid and Organic Marketing8. Balancing Virality and Conversion GoalsTimestamps00:00 Caleb's background and getting into content creation 05:22 How Shadow Light Studios works with brands 07:35 The power of founder-led content and storytelling 12:44 Who should create founder-led content 15:02 Key pillars for effective founder-led brand content18:55 Balancing content creation as a founder with limited time22:16 How to structure content teams and roles28:40 Paid ads vs. organic content—how they work together31:39 Building a content strategy and implementing a system36:18 Managing content sprints and pipeline43:01 Content that performs vs. content that converts49:01 Lead capture and conversion optimization techniques53:09 Wrap up and where to follow Caleb AlvarezShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Caleb Alvarez - Founder of Shadow Light StudiosBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Siff Haider founded Arrae in 2019 and, within a year, had a $1,000,000 business. She is here to spill her secrets, explain the role influencer marketing has played in her success, and let us know what is next. Follow us at @itgirltheseries @bspoketv and @baileyttaylor Produced by bspoketv Follow BaileyInstagramit girl seriesFollow bspokebspoketvbspoke space
On today's episode I am talking with celebrity makeup artist, Ash K Holm. We start by diving into her career journey within the beauty industry – the hustle and grit it takes to become successful and build an A-List clientele. We also get into her greatest glam secrets like the perfect base routine, hydrating from within and out, must-have products, and so much more. Ash is incredibly talented and her tips are incredible. Trust me when I say my Sephora order was placed immediately after talking with her. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. To connect with Ash on Instagram, click HERE.To connect with Ash on Tiktok, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit foratravel.com/dreambigger and let us know you came from DREAMBIGGER when signing up.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comListeners of Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambiggerMake the swap to non toxic living today with Caraway's cookware set, it will save you $150 versus buying the items individually. Plus, if you visit Carawayhome.com/dreambigger you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/dreambigger or use code dreambigger at checkout. Caraway. Non-Toxic made modern.Free your mouth today and save 20% sitewide, plus a FREE travel case and countertop stand at getquip.com/dreambiggerTreat yourself to clean, clinically tested skincare from OSEA. And right now we have a special discount just for our listeners. Get 10% off your first order sidewide with code DREAMBIGGER at OSEAMalibu.comProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am talking with the CEO of Sprinkles, Ashley Rogers. Ashley is an accomplished entrepreneur, brand builder, and mentor with years of experience in the CPG industry. Throughout her career she has built and sold four companies and is now the CEO of Sprinkles CPG, the sister company of the iconic Sprinkles Cupcakes. In this episode we dive into how to build a sustainable startup that will make it to the selling stage, importance of product innovation, tips for retail, fundraising, and so much more. This one is packed with tips for anyone already in the space or looking to start a business of their own. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. To connect with Ashley on Instagram, click HERE.To connect with Sprinkles on Instagram, click HERE. To shop Sprinkles Chocolates, click HERE.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit Sprinkleschocolate.com and use code DREAMBIGGER for 20% off your first purchase.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's solo episode I am talking about the ways to level up your 2025. I get in depth with the plan I've created for my workout routine, daily step goals, meal prep, sleep schedule, and more. This episode is full of tangible tips and tricks that you can implement in your daily routine to help become your best version of yourself this year. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Listeners of Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambigger.Head to https://qualialife.com/DREAMBIGGER for 15% off your purchase of Qualia's products.Visit foratravel.com/dreambigger and let us know you came from DREAMBIGGER when signing up.Just in time for the new year, Prolon is offering The Dream Bigger Podcast listeners 15% off their 5-day nutrition program for your post-holiday glow-up when you go to Prolonlife.com/DREAMBIGGER. Go to shipbob.com for a free quote.Advocate for your health today. Go to 23andme.com/DREAMBIGGER for your limited time offer.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am talking with manifestation expert, Roxie Nafousi. She dives into her past – battling addiction, depression, and then reinventing her life at 30 years old. She has now become a successful mentor and best-selling author, using her own personal experience to help others live out their highest potential. In the episode we discuss her Seven-Step Guide to manifestation, tips for navigating challenging periods, gratitude practice, how to pivot at any point in your life, and much more. Enjoy!To connect with Siff on Instagram, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. To connect with Roxie on Instagram, click HERE.Roxie's next London show MANIFEST: Live, at Alexandra Palace on February 8th, click HERE.Pre-sale link for Roxie's new book, Confidence: 8 Steps to Knowing Your Worth, click HERE.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Give your skin a New Year glow-up with clean, clinically tested skincare from OSEA. And right now we have a special discount just for our listeners. Get 10% off your first order sitewide with code DREAMBIGGER at OSEAMaliu.comSave 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comListeners of Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambiggerUpgrade your closet this year without the upgraded price tag. Go to Quince.com/dreambigger for 365-day returns, plus free shipping on your order!Visit floratravel.com/dreambigger and let us know you came from DREAMBIGGER when signing up.Go to shipbob.com for a free quote.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Risely coach and registered dietitian Elisabeth Didonato is back again to open up a BIG can of worms: metabolic supplements. Should we take them? Do they really help with T1D? What do we look for? In this conversation, we specifically look at the supplements currently on the market for blood sugar control. Elisabeth breaks down the typical ingredients in popular brands, the difference between liquid or capsule form, the truth about apple cider vinegar, and we even tackle the controversial debate about cinnamon! Time Stamps: 01:59 Elizabeth's background03:34 The Purpose of Supplements and Do They Really Help?08:13 “Supplement Trends Are Like Fashion”09:17 What is Metabolic Health?09:58 Who are the Supplement Brands Mostly Targeting?11:41 The Ingredients in Blood Sugar Supplements16:00 Apple Cider Vinegar16:54 Liquid or Capsule?19:00 Cinnamon21:60 Supplements for Type 1 vs Type 2 Diabetes25:19 Third-Party Testing and What to Look for in Supplements29:44 Lauren and Elizabeth's PSAsWhat to do now:Follow me @lauren_bongiorno and @riselyhealth on Instagram to stay in the loop when new episodes drop.Check out the Men's Health study referenced in today's episode: The Effect of Cinnamon Supplementation on Hemoglobin A1c in Patients with Type 1 Diabetes MellitusApply for coaching and talk to our team so you can reclaim the life you deserve. Disclaimer: Nothing you hear on the Reclaim your Rise podcast should be a substitute for personalized professional medical advice. Please always consult your physician or other medical professional before making any changes to your diet, insulin dosages, or healthcare plan.
On today's episode I am talking to the iconic woman behind the brand Anastasia Beverly Hills, Anastasia Soare. We talk about how to achieve the perfect brows using the Golden Ratio Shaping Method, different trends we have seen throughout the years, innovating products, reality of being an entrepreneur, and so much more. Anastasia has such a fascinating background and the story of her legacy brand is truly inspiring. This episode is great for anyone looking to be their own boss and start their entrepreneurial journey or current business owners looking to connect with their consumers. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. To connect with Anastasia on Instagram, click HERE.To connect with Anastasia Beverly Hills on Instagram, click HERE. To shop Anastasia Beverly Hills, click HERE.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comAquaTru comes with a 30-day Money-Back Guarantee and even makes a great gift… Today my listeners receive 20% OFF any AquaTru purifier! Just go to AquaTru.com and enter code DREAMBIGGER at checkout. Listeners of The Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambiggerCaraway's internet famous Cookware Set comes with the Sauté Pan, Fry Pan, Dutch Oven, and Sauce Pan. Plus lids for all them, a canvas lid holder and magnetic pan rack for storage! It's the ultimate kitchen set-up and will save you $150 versus buying the items individually. Plus, if you visit Carawayhome.com/DREAMBIGGER you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern.Just for the listeners of The Dream Bigger Podcast, get 20% off sitewide and a FREE travel case and countertop stand at getquip.com/DREAMBIGGER.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to today's ICYMI, where we kick off the week with a quick game-changing tip from one of our guests that you might have missed. Is motivation a myth? How do you set goals that actually move the needle in your life? And does visualization really work? Siff Haider reveals the goal-setting and visualization strategies she's used to to improve her health and build a wildly successful business. Siff is the co-founder of popular natural supplement and wellness brand, Arrae, which offers high-quality supplements that solve targeted issues like bloating, constipation and anxiety. She's also the host of The Dream Bigger Podcast, where she interviews guests like Tinx, Glucose Goddess, Lauryn Bosstick, Miranda Kerr, and more, about health and wellness, entrepreneurship, beauty and self-care.Follow Siff on Instagram Check out Arrae.Listen to our full episode with Siff here.Tune in every Monday for an expert dose of life advice in under 10 minutes. Sign up for our monthly adulting newsletter:teachmehowtoadult.ca/newsletter Follow us on the ‘gram:@teachmehowtoadultmedia@gillian.bernerFollow on TikTok: @teachmehowtoadultSubscribe on YouTube
On today's solo episode, I am completing the 2025 Glow Up Series talking about all things personal finances. Whether you have goals surrounding money in the new year or looking for tips & resources, I bring everything that has helped me to this episode. I dive into books that I have read, how I budget my paychecks, mindset shift around finances, and much more. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. LINKS TO BOOKS MENTIONED IN EPISODEI Will Teach You To Be Rich, by Ramit Sethi, linked HEREPsychology of Money, by Morgan Howel, linked HERESecrets of the Millionaire Mind, by T. Harv Eker, linked HERERich as Fuck, by Amanda Frances, linked HEREMoney Master the Game, by Tony Robins, linked HEREThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Listeners of Dream Bigger can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/dreambiggerProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ben Matthews is a general partner at Night Ventures, an early-stage consumer VC fund, focused on culture, community, and creators. They have partnered with some of the most famous people on the internet including Mr. Beast, Kai Cenat, and Hasan Piker.In this episode of DTC Pod, Ben and Blaine discuss:Lessons from incubating and investing in early-stage consumer companiesThe key elements of successful talent-driven brands, including audience fit and long-term commitmentChoosing the right business opportunities based on market potential and operational feasibilityStructuring effective partnerships between creators, operators, and investorsThe future of TikTok and emerging monetization avenues for content creatorsInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Business Launch and Growth2. Talent-Driven Brands3. Challenges in Creator Partnerships4. Creator-Audience Relationship5. Employment Trends and AI Impact6. Content Commerce Trends7. TikTok's Future and Market Impact8. Elements of Business Success9. Incentive Structure in Partnerships10. Importance of Having an Audience11. Monetization Opportunities for CreatorsTimestamps00:00 Ben Matthew's background and Night Ventures06:05 Building business with talent: the case of Mr. Beast10:54 What works in creator-brand partnerships15:25 Picking the right talent to represent a brand19:42 Picking the right business and products23:01 Incubating early-stage consumer companies30:07 Investing in early-stage consumer companies33:03 Future trends in the creator-commerce space35:19 Future trends in the content creator landscapeShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Ben Matthews - General Partner at Night VenturesBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
On today's solo episode, I am continuing my 2025 Glow Up Series – diving into how to become a morning person! I was not born a morning person but in this episode I share my tips and tricks that I have implemented into my life such as perfecting my nighttime routine, phone office hours, non-negotiables for starting my day, and more. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.AirDoctor comes with a 30-day money back guarantee so if you don't love it, just send it back for a refund, minus shipping! Head to airdoctorpro.com and use promo code DREAMBIGGER and you'll receive UP TO $300 off air purifiers! Exclusive to podcast customers, you will also receive a free 3 year warranty on any unit, which is an additional $84 value! Lock this special offer by going to airdoctorpro.com and use promo code DREAMBIGGERProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's solo episode, I am starting my 2025 Glow Up Series. This three part series is broken up into different topics and today I discuss setting goals & manifestations for the new year! I get into how I create my big three goals for the year, with micro goals per month that keep me on track. Manifestation comes with the task of creating a plan and in this episode I tell you how I make my vision boards that correlate to what I am trying to achieve in the upcoming year. It's all about dreaming big and having a plan! Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit StellarEats.com and use code DREAMBIGGER at checkout for 20% off your first purchase. That's StellarEats.com and use code DREAMBIGGER for 20% off your first order. Stellar Eats is also available at Whole Foods stores nationwide!Just for listeners of The Dream Bigger Podcast, get 20% off sitewide and a FREE travel case and countertop stand at GETQUIP.com/DREAMBIGGER. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am talking with the founder of Shayna's Kitchen, Shayna Taylor! We touch on all things gut health, her daily supplement routine and go-to meals, making big life changes like moving across the world, relationship advice, and much more. Shayna took a huge leap moving from LA to a farm in Italy and in this episode she gets into what she's learned and her favorite parts about it. This episode is such a good listen for anyone wanting to level up their wellness routine and improve their gut health, needing to make a big decision, or just looking for some inspiration. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. To connect with Shayna on Instagram, click HERE.To connect with Shayna on Tiktok, click HERE. To shop Shayna's Kitchen, click HERE.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.The holidays are closer than ever, so make sure you order by December 16th to get their gift (or yours) underneath the tree in time! Visit Carawayhome.com/DREAMBIGGER to take advantage of this limited-time offer for up to 20% off your next purchase. Again that's Carawayhome.com/DREAMBIGGER to get new kitchenware before the holidays. Caraway. Non-Toxic cookware made modern.Visit StellarEats.com and use code DREAMBIGGER at checkout for 20% off your first purchase. Stellar Eats is also available at Whole Foods stores nationwide!AquaTru comes with a 30-day Money-Back Guarantee and even makes a great gift… Today my listeners receive 20% OFF any AquaTru purifier! Just go to AquaTru.com and enter code DREAMBIGGER at checkout.Gift luxury this holiday season without the luxury price tag. Go to Quince.com/dreambigger for 365-day returns, plus free shipping on your order! That's Quince.com/dreambigger to get free shipping and 365-day returns.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The Art of Being Well, Dr. Will Cole sits down with Siffat Haider, the visionary founder of Arrae, to explore her journey from idea to wellness empire. Siffat shares the story of Arrae's signature Bloat Formula, dives into the connection between gut health and sleep, and discusses the pressures of creating iconic products in a fast-growing brand. They also tackle social media trends, including “hot girl tummy issues,” and what's next for wellness conversations online. Plus, Siffat shares her thoughts on the growing buzz around GLP-1 agonists like Ozempic. For all links mentioned in this episode, visit www.drwillcole.com/podcast.Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Sponsors:AG1 is offering new subscribers a FREE $76 gift when you sign up. You'll get a Welcome Kit, a bottle of D3K2 AND 5 free travel packs in your first box. So make sure to check out DrinkAG1.com/willcole to get this offer!20% off all IQBAR products. Text ABW to 64000. Message and data rates may apply. See terms for details.Visit osmiaskincare.com and use code WILLCOLE at checkout for 20% off your first purchase.Go to Qualialife.com/WILLCOLE for up to 50% off and use code WILLCOLE at check out for an additional 15% off.Go to lumen.me/WILLCOLE to get 15% off your Lumen.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.In this episode of DTC POD, Blaine and Isabel discuss:The three necessary phases for creating a brand identityWhat makes a good brand story and how brands can effectively communicate itHow brands can adapt to trends while remaining true to who they areInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Brand Design Trends2. Stages of Brand Identity Building3. Characteristics of a Good Brand Story4. Consistency in Branding5. Branding as a Holistic ProcessTimestamps00:00 Starting the design studio Antara03:39 From freelancing to building a team05:10 The basics of building a great brand07:45 Branding as graphic communication10:21 Owning assets vs having a brand12:26 Phases of brand identity construction16:21 What makes a good brand story21:09 Brand case study: Star Fades International25:15 Establishing a design story for brands26:55 Brand application and consistency29:48 Design trends and timelessness33:33 What's next for AntaraShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Isabel Mendez - Founder and Design Director of Antara StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
On today's episode I am talking with wellness enthusiast, Gracie Norton. We discuss how she healed her PCOS through diet and lifestyle changes, giving you a breakdown of her typical meals, supplement routine, and how to find the right doctor. We also dive into her big move, leaving LA and now living on a farm in Italy. We get into how these scary life changes can build confidence and character. This episode is great for anyone looking to better their wellness routine or needs the push to make a big decision. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Try Notion for free when you go to Notion.com/dreambiggerpodcast. And when you use my link, you're supporting the show! Notion.com/dreambiggerpodcast.Visit StellarEats.com and use code DREAMBIGGER at checkout for 20% off your first purchase. Stellar Eats is also available at Whole Foods stores nationwide!Want more? Checkout at Shopify.com/dreambigger and learn how to create the best retail experience without complexity. Shopify.com/dreambigger.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences.In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for finding and leveraging undervalued marketing gems like connected TV, static out-of-home, and podcasts. We explore the importance of understanding target audiences, the 3-3-3 rule for keeping your messaging on point, and finding that sweet spot between top-of-funnel brand-building and lower-funnel performance tactics.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Brand Storytelling Strategies2. Buying and Crafting Campaigns3. Linear vs Connected TV4. Audience Understanding5. 333 Rule for Messaging6. Advertising Tactics and Budgeting7. Undervalued Marketing Channels8. Brand Story vs Product StoryTimestamps00:00 John Sampogna's background; Wondersauce vision03:54 Serving Fortune 1000 businesses and DTC startups06:05 Starting and scaling an advertising agency10:11 What is brand storytelling and how can brands get it right13:23 Media budgets and audiences in funnel strategy18:44 Connected TV, static out-of-home, and podcasts25:42 Strategizing for connected TV vs linear TV28:58 Steps for creating an effective brand or product story34:28 How Wondersauce onboard and work with clientsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok John Sampogna - CEO and Co-Founder of WondersauceBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
On today's solo episode I am talking all things holiday prep! This time of year always seems to approach much sooner than we are ready for but today I'm sharing what I do to stay ahead. The holidays are full of parties and gatherings and I get into how I plan out my social calendar so that I can still spend this time with friends and family, without getting exhausted. I also share my best packing tips for travel, Black Friday shopping hacks, and end with a gift guide that will be helpful for anyone in your life. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Discover The Fabric of Now at TheFabricofOurLives.comGet 10% off your first order sitewide with code DREAMBIGGER at OSEAMalibu.comGet matching pairs for the little ones, stuff a stocking, or gift a Pair to yourself during Pair's sitewide holiday sale. Go to paireyewear.com and shop the Holiday sales to save 20% sitewide. And support the show by mentioning that The Dream Bigger Podcast send you in your post-checkout survey. Go to bioptimizers.com and use code DREAMBIGGER to get your discounts and free gifts today!Head to airdoctorpro.com and use promo code DREAMBIGGER and you'll receive UP TO $300 off air purifiers! Exclusive to podcast customers, you will also receive a free 3 year warranty on any unit, which is an additional $84 value! Lock this special offer by going to airdoctorpro.com and use promo code DREAMBIGGER.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with the founders of Stellar Eats, Stella Vanstone and Emma Kula. They have truly perfected at-home baking mixes that are full of clean ingredients and flavor. In the episode we get into their personal journey of starting a business, getting products on retail shelves, the reality of launches, favorite wellness tips, non-negotiables, and much more. This is a great episode if you are looking to start your own business or if you want to level up your wellness routine. Enjoy!To connect with Stellar Eats on Instagram, click HERE.To connect with Stellar Eats on Tiktok, click HERE.To shop Stellar Eats, click HERE.To connect with Stella on Instagram, click HERE.To connect with Emma on Instagram, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit StellarEats.com and use code DREAMBIGGER for 20% off your first purchase, or head to your nearest Whole Foods store to try their best selling Coffee Cake mix!Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with the founder of Purely Elizabeth, Elizabeth Stein. We discuss her journey to make healthier granola with clean ingredients that took her from being a holistic nutritionist to entrepreneur. We also touch on topics like building a sustainable business, when to raise money, the step-ladder approach to retail, non-negotiables for her day to day wellness routine, and much more. This is a great episode for anyone looking for tips for starting a food business or early entrepreneurs. Enjoy!To connect with Elizabeth on Instagram, click HERE.To shop Purely Elizabeth, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.The holidays are closer than ever, so get their gift (or yours) in time! Visit Carawayhome.com/DREAMBIGGER to take advantage of this limited-time offer for up to 20% off your purchase. Again that's Carawayhome.com/DREAMBIGGER to get new kitchenware before the holidays. Caraway. Non-Toxic cookware made modern.Canadian babes, Woo + Chatters are partnering to offer you 20% off your purchase of all Woo More Play products. Use code WOO20 both in-stores and online. You can visit your neighborhood Chatters store and give them code WOO20 at the register - or visit chatters.ca/brands/woo-more-play and use code WOO20 at checkout.BON CHARGE's massive Holiday Sale is NOW LIVE! Go to boncharge.com and save 25% off - discount code will be automatically applied at checkout.Visit Target, Walmart, or SprinklesChocolate.com where you can use code DREAMBIGGER at checkout for 20% off your first purchase. That's SprinklesChocolate.com and use code DREAMBIGGER for 20% off your first purchase. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with Jennifer Fisher, icon in the jewelry industry and now in the lifestyle space with her delicious salts to enhance your meals. We cover so many different topics such as her wellness journey after being diagnosed with Hashimoto's, hacks for eating clean while still being able to go out to dinner, mini facelifts, and so much more. This conversation was so much fun and Jennifer is truly such an inspiration with an incredible outlook both in business and life. You are guaranteed to have a good laugh and gain some great tips! Enjoy!To connect with Jennifer Fisher on Instagram, click HERE.To shop Jennifer Fisher Jewelry, click HERE.To shop Jennifer Fisher Kitchen, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Find your forever pieces @jennikayne and get 15% off with promo code DREAMBIGGER15 at jennikayne.com/DREAMBIGGER15! #jennikaynepartnerAdvocate for your health today. Go to 23andme.com/DREAMBIGGER for your limited time offer.AquaTru comes with a 30-day Money-Back Guarantee and even makes a great gift… Today my listeners receive 20% OFF any AquaTru purifier! Just go to AquaTru.com and enter code “DREAMBIGGER” at checkout.Visit Target, Walmart, or SprinklesChocolate.com where you can use code DREAMBIGGER at checkout for 20% off your first purchase. That's SprinklesChocolate.com and use code DREAMBIGGER for 20% off your first purchase.The holidays are closer than ever, so get their gift (or yours) in time! Visit Carawayhome.com/DREAMBIGGER to take advantage of this limited-time offer for up to 20% off your next purchase. Again that's Carawayhome.com/DREAMBIGGER to get new kitchenware before the holidays. Caraway. Non-Toxic cookware made modern.Try Notion for free when you go to Notion.com/dreambiggerpodcast.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with Mind Architect, Peter Crone. He guides people through insights and strategies to unlock mental freedom, overcome limiting beliefs, and reach their fullest potential. We dive into the money mindset limiting belief, discovering what money truly means to you, characteristics successful people have, how to become more disciplined, what manifestation actually means , and so much more. Peter brings a fresh perspective and many tips for you to start implementing in your life today. Enjoy!To connect with Peter Crone on Instagram, click HERE.To check out Peter's website, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Use code DREAM at https://us.allies.shop/ during checkout for 30% off your first purchase. Go to start.culinahealth.com to book your first session with a registered dietician today. Your insurance probably covers it and you could pay $0 out of pocket. That's www.culinahealth.com.Canadian babes, Woo + Chatters are partnering to offer you 20% off your purchase of all Woo More Play products. Use code WOO20 both in-stores and online. You can visit your neighborhood Chatters store and give them code WOO20 at the register - or visit chatters.ca/brands/woo-more-play and use code WOO20 at checkout.Go to bioptimizers.com and use code DREAMBIGGER at checkout for 10% off!Visit Target, Walmart, or SprinklesChocolate.com where you can use code DREAMBIGGER at checkout for 20% off your first purchase. That's SprinklesChocolate.com and use code DREAMBIGGER for 20% off your first purchase.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's episode I am speaking with Nicolas Travis, the founder of Allies of Skin. Backed by his degree in biomedical and pharmaceutical science, but also personal life events – Nicolas gets vulnerable about what drove him to create a brand that would improve people's confidence and skincare with purpose and real results. We dive into which products you need to be using, retinol vs retinal, what peptides actually do, skincare myths, and so much more. Tune in for an incredibly inspiring founder story and key tips and tricks for your skincare routine! Enjoy!To connect with Nicolas on Instagram, click HERE.To shop Allies of Skin, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On today's solo episode I am talking all things Winter Arc. I am obsessed with this trend going around right now because I completely align with it and think it's a great opportunity to really hone in on the goals we set at the beginning of the year. Think of this as a way to get ahead of your 2025 goals and finish this year as the best version of yourself. I dive into my current workout routine, meal prepping, in-depth skincare routines, and so much more. Enjoy!Products Mentioned In The EpsisodeJan Marini Bioglycolic Face Cleanser, linked HEREShani Darden Plumping Serum, linked HEREJan Marini C-Esta Serum, linked HERESummer Fridays Sunscreen, linked HEREMara Beauty Oil Cleanser, linked HEREJan Marini Age Intervention Retinol, linked HEREShani Darden Retinol Reform, linked HEREJan Marini Rosalieve, linked HEREDr. Dennis Gross Peel Pads, linked HEREJan Marini Age Intervention Face Cream, linked HEREOneSkin Peptide Face Cream, linked HEREShani Darden Eye Cream, linked HEREOneSkin Eye Cream, linked HERETo connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Try Notion for free when you go to notion.com/dreambiggerpodcastGet 10% off your first order sitewide with code DREAMBIGGER at OSEAMalibu.comVisit Carawayhome.com/DREAMBIGGER to see all of our favorite products AND take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern.Fall into a new routine with infinite possibilities from Pair Eyewear. Go to paireyewear.com and use code DREAMBIGGER for 15% off your first pair. And support the show by mentioning that The Dream Bigger Podcast sent you in your post-checkout survey! Visit https://us.allies.shop/ and use code DREAM for 30% off your first purchase. Head to airdoctorpro.com and use promo code DREAMBIGGER and you'll receive UP TO $300 off air purifiers! Exclusive to podcast customers, you will also receive a free 3 year warranty on any unit, which is an additional $84 value! Lock this special offer by going to airdoctorpro.com and use promo code DREAMBIGGERProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.