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This week's episode we continue our conversation with Donna and Érica and talk about law school, Harvard, and job market during a pandemic. POC Business ShoutOut: Letter Shoppe art by Dina Rodriguez. Art that supports self-love, mental health, and cannabis culture. For all our listeners, you can email us at xicanacodeswitchers@gmail.com and send us your POC business, conference, and event shout outs and listener letters. You could also record a listener message on Anchor app and that way we can include your recorded message in our future episodes. Follow us on Instagram @XicanaCodeSwitchers and on Twitter @XCodeSwitchers. If you want to support this podcast, you can Venmo/CashApp us @XicanaCodeSwitchers and/or become a Patreon contributor. Thank you and don’t forget: switch the code, don’t let the code switch you! --- Send in a voice message: https://anchor.fm/xicana-code-switchers/message
The Secret Sauce Blender | Making the Perfect Personal Pan PizzaImagine you’re baking a pizza...of course, what a Scotty thing to say, right?Except in this scenario, the same crust, cheese, and toppings are provided to you and everyone else.What’s going to make your pizza truly stand out from the noise is the sauce you make for the pizza.What’s the secret to making the secret sauce that’ll keep people craving for yours while others seem to get lost in the shuffle?It's a personalized dash, smidgen, and a pinch of ingredients that makes you, YOUnique.You combine all these ingredients up in a blender...or maybe a food processor...and voilà! Here's your secret sauce that'll make your pizza shine.Anyone can try to mimic the pizza you bake, but no one can rip your secret sauce!In our creative world, we pretty much all have access to similar tools, mediums, and distribution channels to get our work out there. However, the way we rise above the noise is how we show up and pour ourselves into our work.This isn't a new concept as people have been talking about this for a long time now. Someone like Lisa Congdon calls this your Artistic Voice, thought others may call it something else.Finding your secret sauce is my cheesy spin on what I call your Sweet Spot in your creative grind.Today, I want to do a little overview of the three main ingredients that I feel make up your truly YOUnique secret sauce (I'm sure this will evolve over time).There are action steps baked within each segment with an intended goal. They'll help you understand how your own ingredients will make your secret sauce, and how you can leverage them within your personal brand and the work you show.Breaking Down the Ingredients for Your Secret SauceWhen I jump on coaching calls, I guide each student through the process of finding their secret sauce.Knowing your secret sauce brings clarity, confidence, conviction, and purpose when pursuing your creative grind.It's easier said than done, but that's the beauty of the messy, ever-evolving creative process: you have to dig deep to know which ingredients you even have in your personal pantry.Now that we've added a little context to it, let's start breaking down the 3 main types of ingredients you're baking with.1. Experiences & StoriesI mention this often, but I've learned from first-hand experience that your story is your most powerful asset.I shared my backstory with Diane Gibbs back in 2015 when I was just getting started with my blog that no one read.She ran with it and not only provided me with my first podcast interview on her Design Recharge Show, but she also landed me my first speaking gig at AIGA Mobile Flourish Conference in Alabama.It totally caught me off guard and jump-started my early side hustle days.For the longest time, I felt I didn't have anything to share or that anyone would care. But when I shared my story of being bullied, dealing with depression, anxiety, comparison, imposter syndrome, etc., it let other people know they weren't alone.It became a permission slip for them to share their stories. It connected us because they saw something similar in themselves even if the plot and details weren't the same.The shit you've been through is real. You went through it for a reason, and the adversity you overcame could be a powerful example to someone else so they triumph through the same shit storm.No one can replicate your story. In my opinion, it's THE KEY INGREDIENT in your secret sauce.Action StepIt takes some time, but start jotting down your story and past experiences that have helped mold you into the person you've become today.The better you can tell it, the better it can connect with someone.You may not think people will care, but trust me, someone out there needs to hear it.2. Skills & StrengthsThere are certain things you're naturally good at that seem to be difficult for others (how many times have you heard, "I couldn't even draw a stick figure"?).There are skills you've obtained by spending hours on end studying, researching, and practicing (10,000 hours by Malcom Glidewell anyone?).There are things you had to learn, due to the circumstances you grew up, in order to thrive or (let alone) survive.All of these skills and strengths become art-illery in your arsenal to equip you for your creative grind.When you combine these skills with your story and the following ingredients, you're baking up a killer pizza that's sure to satisfy a gaggle of hungry creatives.Action StepStart a list of any type of skills or strengths you developed over the years. (e.g., painting, speaking, strange fact retainment, storytelling, metaphors, rapping, wood widdling, pet whispering, etc.)Now start seeing if there is any potential overlap with your skills that could develop something unique and different when put together. (e.g., Lindsey Stirling playing the violin while dancing)3. Core Identity: Interests/Passions, Beliefs, ValuesThere's a lot of unique ingredients within this that can make this exercise complex and a bit confusing (but fun as well when you find your mojo).Work with too many ingredients, and they begin fighting each other when you bake and serve your personal pan pizza to the world.However, when you're able to narrow down these ingredients to a select handful of "buckets," it'll make the sauce you bring to the table (social media, website, keynotes, etc.) more digestible, palatable, and easier for one to sink their teeth into.I originally heard of this concept from Jenna Kutcher. She talks about defining your buckets of interests (up to 5) that you can navigate through as well as overlap.A lot of my creative friends do this: more specifically Liz Gray, Dina Rodriguez, and Zulfa of The Cosmic Feminist.By defining your buckets, you're essentially narrowing your focus (niching down) into what you want to be known for.You're sending a beacon to potential fans and clients that this is either for you or not. As Seth Godin says in This is Marketing, you and your work aren't for everyone—and that's a good thing!I like to imagine this: we're products on an end cap in a highly trafficked store.Our job is to design and define our label to the world, which sets expectations (we don't want to make people guess if our product is for them or not).We can narrow down our buckets of interests into the following categories. We'd ideally pick 1 to 5 to add to our secret sauce.InterestsI feel something you're interested in could also be something you're passionate about, but they could also be separate.Interests could be some type of person, place, or thing (a noun for you smart folks out there) that piques your curiosity, fascinates you, you want to learn more about, etc. (e.g., folklore, history of alchemy, astrology, adult coloring books, sudoku, etc.)Your current or future interests could convert into a passion that plays a key role in your secret sauce.PassionsPinpointing a passion should be pretty simple by answering a few questions:What lights you up to the point where you lost track of time doing it?What keeps you up at night because it injects your mind with a dose of joy and excitement?What do you love doing that you can't help but talk about it?If you had spare time, what's the one thing you'd no doubt be doing?BeliefsYou have to believe in something. Placing your faith, trust, or confidence in something sets the foundation for how you show up each day.It's something that you accept to be true and that influences your values and your morals. (e.g., religion, pro/anti-vaccines, pro/anti-abortion, etc.)ValuesValues are rules, standards, and principles that influence our behavior and character—they often stem from the belief systems.Many brands, businesses, and people have their core values that set the tone for how they show up and treat other people (inclusivity, hard work, equality, honesty, etc.).Action StepTake some time to jot down some answers in each of these categories. Locate areas of overlap or how some stem from others. Select 1–5 traits within these buckets that you feel make up the Core Identity ingredient you want to showcase in your secret sauce.My Personal Core Ingredient ExampleHere are the buckets I play in with my brand (some overlap and can be utilized as a strength/skill):Interests: Pizza and Outer Space (honorable mentions would be black ink tattoos, sports, fitness, cats, coffee, horror movies, and Game of Thrones)Passions: Coaching (empowering/educating creatives) and DrawingValues: Inclusivity and PositivityIf you were to read my Instagram bio or scroll through my feed, my Core Identity buckets would be pretty evident.If you visited Liz Gray's, Dina Rodriguez, or Zulfa's accounts, you'd easily be able to decipher the label they share with the world and what to expect when following them.A Taste Test: Putting it All TogetherFirst off, creating an award-winning secret sauce is impossible to master overnight (just look at Colonel Sanders of KFC and how long it took for his finger-lickin' chicken to pop off).Finding your secret sauce takes time (I'm over 5.5 years into my side hustle, and I feel I'm just now finding my secret formula...for this season).Perfecting your secret sauce is an endless process. You're constantly growing and evolving with new life experiences that'll shape your Core Identity ingredient.It's hard to thrive in your creative grind when you're trying to replicate someone else's secret sauce.Have some fun with the process and follow the action steps today to start developing your own award-winning secret sauce.Keep baking up pizzas to share with the world and tweak your ingredients over time.The more you're vibing to the personal pan pizza you're baking up, the right people will too.ShownotesJoin the Coaching Program A-List WaitlistDownload your FREE Side Hustler's War ChestGet your FREE audiobook download from AudibleJoin our Private Global Facebook Community of CreatorsListener of the Week: heatherslettering_USAPodcast Editor: Aine BrennanShownotes Editor: Paige GarlandVideo Editor: Colton BacharPodcast music: Blookah—Want to Support the Show?Become a backer on PatreonLeave an Apple Podcast Rating and ReviewShare the show on social media or follow the Perspective Podcast InstagramSubscribe via your favorite podcast player:Apple PodcastsSpotifyGoogle Play MusicOvercast
Dina Rodriguez on How to Build a Thriving Community Around Your ArtI don’t care what anyone says, but every one of us, whether we know it or not, is creating a personal brand.Every interaction we have, every post we publish, and every action we take begins to design what we show the world and the people we are trying to repel or attract to our tribe.When you’re self-aware of this, you can use it to your advantage and be more specific and strategic about creating and speaking to the things that you hold highest in your belief system and interests.In our creative community, one of the most self-aware people I know who shows up as their truest self online and in-person, is my new friend Dina Rodriguez who slays under the name Letter Shoppe.Dina creates art that supports mental health, body positivity, and cannabis culture. In the process, she's created an insanely supportive and engaged community.Yes, she’s a talented artist, but she’s an even wittier and savvier marketer who knows how to give her audience what they need while remaining true to her core identity and treating her work like play.She has a thriving merch business, a poppin’ Patreon tribe, and enough pep and energy to power up 5 power plants.Did I mention she’s the brains behind that rapidly growing @womenofillustration account spotlighting the insanely talented women in our creative community?Ya, you’re going to want to take notes on this one because Dina drops mad insight on:Building a community around your workLocking down buckets of interests and values for your brandCreating a successful merch businessMaking work that’s relatable/shareablePromoting yourself, customer psychology, revenue streams, pizza, weed, and everything in betweenToday’s episode is going to empower and challenge you to analyze how you’re showing up each day and the message you want to put into this world.As always, keep an open mind and act on anything that inspires you today. Let’s go.Please share this one with your friends and family if you found value in it.Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching ProgramIf you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.ShownotesConnect with Dina: Instagram | Website | Patreon | ShopFollow Women of Illustration on InstagramJoin the Coaching Program A-List WaitlistDownload your FREE Side Hustler's War ChestGet your FREE audiobook download from AudibleJoin our Private Global Facebook Community of CreatorsListener of the Week: BrittHoffman from USAPodcast Editor: Aine BrennanShownotes Editor: Paige GarlandVideo Editor: Colton BacharPodcast music: Blookah—Want to Support the Show?Become a backer on PatreonLeave an Apple Podcast Rating and ReviewShare the show on social media or follow the Perspective Podcast InstagramSubscribe via your favorite podcast player:Apple PodcastsSpotifyGoogle Play MusicOvercast
Weed+Grub is coming up on 100 feature episodes! We're so proud, we're reposting some of your all-time favorite eps to celebrate. Thank you for tuning in and supporting us — please tell a bud about us so we can keep growing! With Dina Rodriguez (@lettershoppe). Mike and Mary Jane chat with Dina about her journey as an artist, making money by following your heart, and how she can brainwash you into believing in yourself so your dreams come true. But first, Mike and MJ break down their perfect weed + leftovers combos, and learn that Mary Jane is a Fridge Detective. SUBSCRIBE / RATE / REVIEW / MAKE THE THINGS YOU WISH EXISTED Music by Jesse Case Weed+Grub IG Weed+Grub Facebook Dina Rodriguez Website Dina Rodriguez IG Ghost Vapes Dutch Valley Farms Magical Butter (enter code WEEDANDGRUB for 20% off at checkout)
In honor of the anniversary of women's suffrage in the U.S. and our upcoming American Herstory giveaway, we're chatting with the founders of the other brands participating in the promotion throughout the month of August. And guess what? They're all women! First up is Dina Rodriguez, founder/owner of art & apparel brand Lettershoppe, where she showcases her very impressive hand-lettering and illustration skills on a variety of products! Dina also teaches hand-lettering, shares about her creative entrepreneurship, podcasts, and blogs through her Patreon page. We chat with Dina about trolls, her start as a freelancer, her journey to full-time self-employed artist/designer, and how being transparent and vulnerable can be a scary but powerful thing when trying to grow an online and IRL following & community. Plus she's super funny!
What a great way to celebrate Pride Month! Weed+Grub's Spotlight Series celebrates people and companies making the world a better place. In this episode, Mike and Mary Jane talk with AJ and Dominic of Lowell Herb Co about the company’s job initiative, new cylinder pre-rolls, opening the first cannabis cafe in the country, and Lowell’s exclusive Pride Month package—every purchase comes with a "Pride Vibes" poster by past W+G guest Dina Rodriguez, with all proceeds going to GLAAD!!! SUBSCRIBE / RATE / REVIEW / SMOKE CLEAN / GIVE BACK Music by Jesse Case Weed+Grub IG Weed+Grub Facebook Lowell Herb Co IG Lowell Herb Co Website Dina Rodriguez IG
With Dina Rodriguez (@Lettershoppe). Mike and Mary Jane chat with Dina about her journey as an artist, making money by following your heart, and how she can brainwash you into believing in yourself so your dreams come true. But first, Mike and MJ break down their perfect weed + leftovers combos, and learn that Mary Jane is a Fridge Detective. SUBSCRIBE / RATE / REVIEW / MAKE THE THINGS YOU WISH EXISTED Music by Jesse Case Weed+Grub IG Weed+Grub Facebook Dina Rodriguez Website Dina Rodriguez IG Ghost Vapes Dutch Valley Farms Magical Butter (enter code WEEDANDGRUB for 20% off at checkout)
This week, we're joined by Dina Rodriguez from Letter Shoppe. Tom is especially excited to have her on the show as she is somewhat of a hero of his when it comes to creativity and social media. Today we're going to be chatting with her about authenticity, confidence, and being yourself as a designer. So without further ado, let's jump in the show!
We got to chat with Dina Rodriguez, aka Letter Shoppe for this weeks episode and she was a hoot! Instead of drinking for our ep, she was smoking weed and don't worry! It's legal in her state! She's a bad ass self employed, illustrator based out of Portland, OR and we had a lot to talk about! We get into Women of Illustration, work life, haters on Instagram, cannabis, cheese, and so much more! Listen for a laugh and some inspo!!
Una platica bastante honesta con Cres Tobias y Dina Rodriguez platicando un poco de su preparación dentro de las artes marciales, cuando empezó a practicar. Así como el porque da clases de donde nace el gusto, nos comparte algunos de sus objetivos y sus experiencias. Amigos esperemos les guste
Today we're bringing you a very special episode of Overtime. Episode 37 was recorded at Hang Time Seattle in front of our live audience. Dan Cederholm shared the stage with three Pacific Northwest creatives: Sasha Barr, Dina Rodriguez, and Victor Melendez. They have a great conversation about cultivating a personal brand, freelancing vs fulltime, and the stories behind their shops. They also share their big goals and their mutual love for watching tv and drawing. Links Mentioned in Hang Time Sasha Barr Sasha on Dribbble Sub Pop Records The Grammys 2018 best album design award ends in a tie Dina Rodriguez Dina on Dribbble Letting Adventures Women of Illustration Victor Melendez Victor on Dribbble Victor's Shop Pablo Stanley on Overtime A Day of Dribbble and Design: Hang Time Seattle is a Wrap! You can read the transcript for the episode at https://dribbble.com/overtime/.
Today we're bringing you a very special episode of Overtime. Episode 37 was recorded at Hang Time Seattle in front of our live audience. Dan Cederholm shared the stage with three Pacific Northwest creatives: Sasha Barr, Dina Rodriguez, and Victor Melendez. They have a great conversation about cultivating a personal brand, freelancing vs fulltime, and the stories behind their shops. They also share their big goals and their mutual love for watching tv and drawing. Links Mentioned in Hang Time Sasha Barr Sasha on Dribbble Sub Pop Records The Grammys 2018 best album design award ends in a tie Dina Rodriguez Dina on Dribbble Letting Adventures Women of Illustration Victor Melendez Victor on Dribbble Victor's Shop Pablo Stanley on Overtime A Day of Dribbble and Design: Hang Time Seattle is a Wrap! You can read the transcript for the episode at https://dribbble.com/overtime/.
In this in-depth interview, Dina Rodriguez of LetterShoppe shares her best secrets for creating a full-time passive income, building a loyal following, and standing out in a crowded market.
Are you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to draw again and discovered hand lettering… an area of design that has become her true passion. She then founded LetterShoppe. In this episode Ian Paget from Logo Geek talks with Dina about how she found her passion, and how she’s been able to turn that into a profitable business and personal brand.. Show notes for this episode can be found here: https://logogeek.uk/podcast/finding-your-passion/ More great podcast interviews like this can be found here: https://logogeek.uk/podcast/ Join in the discussion on the Logo Geek Community on facebook, or follow Ian on twitter.
Today, we talk with hand lettering artist and designer, Dina Rodriguez. We talk about her experience at Pratt during High School, moving to Portland with her boyfriend based on their shared love for the TV show Portlandia, streaming on Twitch, working on her year of education that stemmed from a lull in client work, and more.
For this Snippet, we are discussing Value Based Pricing: Don't Sell Yourself Short by Dina Rodriguez. (http://www.pagebreakpodcast.com/snippets/value-based-pricing)
Medical student Dina Rodriguez, a second-year medical student, explains coming to the U.S. from Colombia; her undergraduate and pre-med work; community life and living in The Bronx; positive exposure to clinical medicine in her first year; student camaraderie; and strong faculty support.